Learn how a Google Grants agency can transform your digital marketing.

Hiring a Google Grants Agency: A Guide and 5 Expert Agencies

Get started with our recommended Google Grants agency: Getting Attention.

Through the Google Ad Grants program, nonprofits have the potential to amplify their marketing and connect with prospects searching for causes like theirs. The program empowers nonprofits to share their missions with people around the globe, but only if they’re strategic about how they allocate their funds.

Google Ad Grant agencies dedicate their time to helping nonprofits make the most of the opportunity. From applying for the program to pinpointing the right keywords, they cover every aspect of the process and eliminate the learning curve that comes with this opportunity. That way, you can focus on pursuing your mission and engaging the new constituents you connect with through your ad campaigns.

Whether you’re just now learning about Google Ad Grants or you’re looking to refresh your account management strategies, a Google Grants agency knows what it takes to keep your account compliant and make your ad campaigns excel. To help you effectively leverage your grant money, we’ll cover everything you need to know from the basics of the program to our recommended Google Grants agencies that will help you make the most of your $10,000 every month. Here’s what we’ll cover:

Here at Double the Donation, we spend plenty of time working with nonprofits to maximize their fundraising revenue and make a greater impact on their causes. We’ve seen organizations do some pretty incredible things for their missions when they put thought behind their fundraising strategies and leverage corporate giving programs like Google’s. While we work exclusively with matching gifts, other powerful funding opportunities like Google Ad Grants impact the difference an organization can make, so let’s explore how specialized agencies can streamline that.

Let's review the basics of Google Ad Grants management.

An Overview of Google Ad Grant Management

Before researching specific Google Grants agencies, make sure you know what Google is offering eligible nonprofits through the program. This will help you understand whether outsourcing the work to a professional is the right move. If you’re already well-versed in Google Ad Grants, feel free to jump ahead to learn how an agency fits into your strategies.

What is the Google Ad Grant?

The Google Ad Grants program is a corporate giving initiative that gives 501(c)(3) organizations $10,000 every month to spend on amplifying their pages in Google search results. That adds up to $120,000 every year that qualifying nonprofits can invest directly into marketing their missions.

Nonprofits pick the landing pages they’d like to amplify, then build ad campaigns that target different keywords related to their mission. The goal of the program is to help nonprofits scale their impact by getting in touch with more donors, volunteers, and advocates online.

So long as your nonprofit complies with the program’s guidelines, the grant will automatically renew each month. The program has pretty strict guidelines for eligibility and ongoing compliance. That’s why organizations typically outsource account management to Google Ad Grant agencies who will oversee their campaigns and ensure their accounts remain compliant.

Are Google Ad Grants worth it?

While it can be challenging to create winning ad campaigns, any organization can (and should) apply for the program. It’s $10,000 of free funding every month that can really amplify your cause if you allocate it strategically. The program empowers all sorts of nonprofits to:

  • Increase online conversions such as event signups, donations, and volunteer registrations
  • Connect with lifelong supporters who are motivated by their cause
  • Bid on competitor’s keywords so their ads can show up alongside their listings
  • Build brand awareness and spread awareness for worthwhile causes

Effective account management from a Google Grants agency offers these competitive advantages.

To really make the most of the program, the best approach you can take is to have someone at your organization spend at least a few hours each week to learn about Google Ads once you receive your grant. If you face limited staff bandwidth and can’t invest the time you want into creating your campaigns, you might want to outsource the work to a dedicated Google Ad Grant management agency.

Either way, $10,000 a month is a good chunk of change that will pale in comparison to the amount of staff time you spend or the money you pay an expert to actively manage your campaigns.

Here's how a Google Grants agency can transform your Google Ad Grants management.

How A Google Grants Agency Can Help

From determining your eligibility to finding the right keywords, there’s a lot that goes into effective Google Ad Grants management. That’s where a dedicated Google Grants agency comes into play.

Agencies will take the guesswork out of account management and help you develop winning campaigns that supercharge your marketing efforts. They spend all of their time understanding the program’s requirements and learning how to leverage relevant tools that will maximize their clients’ results. Specifically, they help nonprofits with the following:

  • Google Grant application. If you’ve yet to apply for the program, a dedicated agency will help you do so by creating your Google For Nonprofits account, registering your organization with Techsoup.org, ensuring your website has promotable content, and submitting your application for review.
  • Keyword research. A Google Grants agency will help you develop ad campaigns that target the right keywords. They’ll spend plenty of time researching the keywords associated with your cause and pinpointing the ones that qualified prospects are searching online.
  • Campaign management. A healthy account will have anywhere from 3-5 campaigns going at once to drive results. An agency will actively track these campaigns, report on performance, and make adjustments to your online content to maximize results. Through Google Analytics and Google Tag Manager, they can create live dashboards and reports that keep you looped into your campaigns’ performance whenever you want.
  • Monthly compliance. The program’s guidelines are pretty extensive, and by not complying, your account will potentially be deactivated. One of the main priorities of your Google Ad Grants agency is to make sure you’re complying with the program’s guidelines at any given point. Some of these include maintaining a 5% clickthrough rate, avoiding single-word or generic keywords, and responding to the annual program survey.
  • Landing page optimization. Your grant money will go to waste if the pages you’re promoting don’t inspire users to convert. Some agencies will help you relaunch and redesign your landing pages for campaigns to help boost traffic and conversions.
  • Reactivation if needed. Ideally, your Google Grants agency will help keep your account in good standing. However, things happen, especially considering the program has pretty strict guidelines. If your account ever lapses or gets suspended, your agency will help reactivate it.

These are some of the most common services you'll need from a Google Grants agency.

If you’re curious about any of these common services, Getting Attention’s Google Grant agency guide explores how agencies help nonprofits in-depth. That way, you can understand if investing in an agency is the right move for you.

It’s best not to leave it up to chance. A Google Grants agency knows what it takes to create winning campaigns that inspire users to click through to your website. And like we mentioned, the money you spend on hiring a professional will be well worth it compared to the $10,000 in marketing money you’ll receive every month.

These are the steps you should take to hire a Google Grants agency.

Getting Started With A Google Ad Grant Agency

At this point, you’re almost ready to kickstart your buying journey and explore different agencies. As you explore your options, bear in mind that you should walk through a few steps to make sure you find a Google Grants agency that you can fully depend on to make the most of this CSR opportunity.

For instance, you’ll want to:

  1. Find Google Ad Grants agencies that meet your criteria. For one, many nonprofits look specifically for partners that are certified by Google. However, there are other professional Google Grants agencies out there that might not meet guidelines for certified partner eligibility but may provide the right support for your needs. Look first and foremost for partners that offer services for the specific areas you need help with. For instance, if you want full transparency into your campaigns’ performance, double-check that your Google Ad Grant agency will provide comprehensive reports to your team. If you’re seeking help because your account’s been deactivated, make sure you find agencies that offer account reactivation services.
  2. Explore their website and offerings. An agency’s website is the first resource you can leverage to understand their approach and specializations. Read through their offerings thoroughly to make sure you agree with their approach. Oftentimes, an established agency might also include testimonials or case studies that display the work they’ve completed for their clients.
  3. Reach out to learn more about their approach to Google Ad Grant management. Before you decide to work with an agency, reach out to them to make sure they’re a good fit. This gives you the opportunity to ask any lingering questions and see if their team will mesh well with yours. Many agencies start with a complimentary audit of your account, so you can get a feel for what working with them will look like.

Finding the right Google Grants agency starts with these three steps.

By walking through these steps, you’ll be able to narrow down your options in no time. Remember, the right Google Ad Grants agency will act as an extension of your team and do everything they can to champion your cause. Even if they’re not certified by Google, that doesn’t mean they aren’t a trustworthy agency. Spending time to find a good fit up front will pay off in the long run as you’ll be able to fully rely on them to make the most of your grant money.

Here are our top Google Grants agency recommendations.

5 Recommended Google Ad Grants Agencies

To help simplify the extensive vetting process, we’ve put together a list of recommendations, so you can get an idea of which ones might be a good fit for your team. Each of these partners works with nonprofits to enhance their Google Ad Grants management and displays in-depth knowledge of the program’s requirements and opportunities. Use this list to narrow down your options and request their support as soon as you’re ready.

Getting Attention is our top recommended Google Ad Grant agency.

Getting Attention

Getting Attention specializes solely in Google Ad Grants management. They’re committed to maximizing your grant money, keeping your account compliant, and connecting you with lifelong prospects through powerful marketing campaigns. Backed by a team of seasoned professionals, they’ll act as an extension of your team and work with you to make sure you’re experiencing the results you expect. By managing every aspect of your Google Ad campaigns, they’ll help get your cause in front of qualified prospects who want to make an impact on your cause.

Their core services include:

  • Google Ad Grant Application. If you haven’t already applied for the program, let Getting Attention’s experts handle your application for you. They’ll check your eligibility for the program and help walk you through every step necessary to get your account reviewed and accepted.
  • Account Hygiene. When it comes to Google Ad Grants management, data means everything. Backed by this Google Grants agency, you’ll never have to worry about outdated, duplicate, or otherwise unnecessary data sticking around.
  • Campaign Management. They’ll maintain up to 5 active campaigns per month, do ample keyword research, consistently monitor ad performance, and make adjustments as needed. Not to mention, they’ll stay on top of reporting and pinpoint the most useful opportunities and goals for your team.
  • Account Reactivation. Their team has extensive knowledge of the program’s compliance requirements. If your account is currently lapsed or ever gets suspended, they’ll get everything up to code, so you can continue amplifying your mission.
  • Landing page optimization. If your landing pages aren’t optimized to drive conversions, Getting Attention will completely redesign and relaunch them for you. After all, if your landing pages aren’t optimized, you’ll have a hard time inspiring supporters to get involved!

Getting Attention is the best Google Grants agency for all your Google Ad Grants management needs.

Getting Started With This Google Grants Agency

Getting Attention strives to be fully transparent with its clients, which is why they don’t charge any upfront fees and instead only charge a monthly fee of $499. Compared to the $10,000 in grant money they’ll secure for you, that’s a small price to pay for expert Google Ad Grants management.

If you require additional services beyond what’s included in their pricing package, they’re open to discussing their experience with you to find a plan that will work. Reach out to discuss your needs with their team today.

DNL OmniMedia is a Google Grants agency that specializes in nonprofit technology.

2. DNL OmniMedia

DNL OmniMedia is a nonprofit technology consultant. Their mission is to help your nonprofit leverage technology in ways that amplify your cause and focus on goals rather than getting bogged down with code and data. While they don’t specialize solely in Google Grants, they do offer services that will help enhance your Google Ad Grants management.

Their Google Ad Grants services include:

  • Google Grant strategy. DNL OmniMedia can make sure that your Google Ad Grant strategy aligns with other aspects of your nonprofit’s strategy. They’ll help you create a keyword strategy that makes sense for your cause and connects you with the right prospects.
  • Ad copy development. Their digital marketing experts will write and test ads that are designed for optimum impressions and clicks. That way, you can inspire readers to click through to your site.
  • Website development. Backed by a team of skilled developers, DNL OmniMedia will help you create your website and amplify your online presence. That way, you can create valuable landing pages for your Google Ad Grant campaigns that drive users to get involved.
  • Reporting. With Google Analytics and Google Tag Manager, DNL OmniMedia will report back to your team on campaign performance and interpret the data for your team. That way, you can improve your site and campaign’s content.

DNL OmniMedia is another great Google Grants agency that will manage your account.

Getting Started With This Google Grants Agency

DNL OmniMedia makes it easy to learn about their services and contact their team. Whether you’re looking to improve your Google Ad landing pages or better understand campaign data, this Google Grants agency is a reliable choice!

Allegiance Group is a professional Google Ad Grant agency that helps nonprofits leverage technology.

3. Allegiance Group

Formerly known as Beaconfire RED, Allegiance Group works with nonprofits and associations to transform their digital strategies and grow their impact. Whether you’re focused on fundraising, advocacy, stewardship, or content marketing, they’ll tailor your digital marketing plan to do more good for your cause. One of their primary digital marketing offerings is Google Ad Grant management.

Their core Google Ad services include:

  • Website content optimization. They’ll leverage data to evaluate your website’s existing content and teach you how to create valuable content that you can then amplify through your ad campaigns. The Allegiance team has plenty of experience with A/B testing, too, so they can pinpoint what elements drive users to complete your online forms that you want to promote as well.
  • Keyword research. This Google Grants agency will help you find the keywords that your supporters are searching online and develop campaigns that target those terms. Aside from your Google Ad campaigns, they’ll also monitor your organic traffic and rankings to help create a more holistic SEM strategy.
  • Reporting. Allegiance Group takes data seriously. With custom implementations of Google Analytics using Google Tag Manager, they deliver reports and real-time dashboards that display your marketing performance, like page views, entrances, and goal assists. That way, you can continuously refine your campaigns.

Allegiance Group is a trusted Google Grants agency for nonprofits.

Getting Started With This Google Grants Agency

Allegiance Group empowers you to create a more holistic approach to your nonprofit’s digital marketing. Explore their site to get a sense of whether their offerings align with your Google Ad Grant needs.

RKD Digital is a Google Grants agency that helps nonprofits enhance their digital marketing strategies.

4. RKD Digital

RKD Digital is a certified Google Grants agency that empowers nonprofits to get the most out of their grant money. They understand that nonprofits often have trouble making the most of their free advertising money without professional help and aim to eliminate those obstacles for them. They were the first full-service direct-response company to be added to the Ad Grants Certified Professional Community, so you know you’re in good hands if you choose them to handle your Ad Grant needs.

Their team of experts will work closely to manage all aspects of your account through services such as:

  • Account Activation. Between filling out applications and securing validation tokens, RKD Digital will help you get your account up and running, so you can secure your free grant money.
  • Ad Creation. Their professional Google Ad Grants team will build high-level campaigns with ad groups and keywords. They’ll even write the ad copy for you.
  • Campaign Optimization. Once your campaigns go live, the work doesn’t stop there! Their Google Ad Grant agency will monitor your campaigns’ performance and make adjustments to boost conversions.

RKD Digital is a Google Grants agency that offers other digital marketing services, too.

Getting Started With This Google Grants Agency

RKD Digital makes it easy to amplify your work and take advantage of the opportunities available to your nonprofit. Before lining up a consultation with their team, check out their services to make sure they offer what you need.

TrueSense Marketing is a Google Grants agency that helps nonprofits grow supporter relationships.

5. TrueSense Marketing

As a certified professional Google Ad Grant agency, TrueSense Marketing is a smart addition to your marketing efforts. They’re made up of a team of more than 200 professionals who have extensive search engine marketing (SEM) experience that can take your Google Ad Grants management to the next level. They’ll handle everything from application to ongoing maintenance, so you can focus on other aspects of your mission.

Their core services include:

  • Google Analytics. Their team will implement tracking to view how users interact with your site, so you can pinpoint and optimize your most important content.
  • Hands-On Management. TrueSense Marketing will actively manage your account to ensure it stays compliant, edit your campaigns to maximize ad performance, and collaborate closely with your team to highlight the most valuable opportunities for your nonprofit.
  • Comprehensive Campaigns. With help from this Google Grants agency, you won’t be confined to only donor-based ad campaigns. They’ll help you leverage your grant money to reach an entire community of prospective clients, volunteers, advocates, and other supporters.

TrueSense Marketing is a Google Grants agency with search engine marketing experience.

Getting Started With This Google Grants Agency

TrueSense Marketing is devoted to helping you make the most of your $10,000 each month. You can explore their full list of services on their website and determine if they’d be a good fit for your nonprofit.

Continue learning about Google Ad Grants management with these additional resources.

Additional Google Ad Grant Resources

The Google Ad Grant program offers an immensely valuable marketing opportunity for your team. You can amplify your work and expedite your mission, but only if you choose the right keywords and deliver optimized landing pages to prospects.

A professional Google Ad Grant agency eliminates the guesswork and makes it incredibly easy to get your content in front of the right audiences.

Plus, agencies that are fully devoted to Google Ad Grants management spend their time learning the ins and outs of the program. They fully understand everything from compliance requirements to keyword research best practices. That way, you can rest assured that you’re creating winning campaigns and that your account will stay compliant. In turn, you can keep receiving your free $10,000 grant every month.

As the only agency fully dedicated to Google Ad Grants on our list, we highly recommend you check out Getting Attention. They offer everything you need to get your account activated and create optimized campaigns.

Looking to learn more about the program? As you start researching different agencies, check out these educational resources:

Get a free consultation with Getting Attention, the best Google Grants agency for nonprofits.

Nonprofit CSR platform registration guide

Registering Your Org with CSR Platforms + Key Steps For Each

CSR (or corporate social responsibility) platforms are the software companies use to manage their end of the matching gift process. When an employee wants to request a match from their employer, they are often directed to an online portal from a corporate giving platform, where they are encouraged to provide information about their charitable gift and request a corporate match.

The giving platform screens employee donations to ensure gifts meet the company’s specified matching criteria then approves the donation match and disburses the funds to the receiving organization.

Some of the largest CSR software providers include Benevity, YourCause, and CyberGrants, and these three manage a portion of the top matching gift companies. However, many other effective platforms exist as well, often working with small and medium-sized businesses⁠—and you don’t want to neglect those providers, either. For this, consider names such as Millie, POINT, Selflessly, America’s Charities, and Bright Funds.

Here are a few examples of software to prioritize for your nonprofit CSR platform registrations.

In order to maximize matching gift revenue, each nonprofit should register its organization with as many CSR software platforms as possible.

And we’re here to help! In this resource, we’ll cover:

Ready to learn more about setting your organization up for continued corporate giving success? Let’s dive in with the key reasons why this is a priority.

3 Reasons to Register Your Nonprofit with CSR Platforms

There is a multitude of benefits as to why this is a corporate fundraising best practice, and our team dives into three of the most significant reasons in this guide. These include:

1. Increased Visibility as a Verified Cause

Picture this: a company just announced its new corporate giving initiatives, including matching gift and volunteer grant programs. One employee within the company is so excited to participate and make a positive difference on a worthwhile cause but doesn’t have a specific charity in mind.

The employee decides to leverage the provided CSR portal their company is partnering with to locate an organization to support. They conduct a quick search of the associated nonprofits, filtering by a favorite type of mission or location. For example, let’s say they search for the terms “animal shelter” and “Atlanta.” And your pet rescue shows up! The employee is drawn to your organization, decides to make a matchable donation to the rescue, and even reaches out to explore available volunteer roles.

If you hadn’t previously registered with the platform the employee’s company utilizes, your cause likely would not have shown up during the prospective donor’s search. And you might have missed out on powerful opportunities to reach new donors and volunteers!

But because you had previously taken a few minutes to register your organization with the corporate giving management company, you were able to increase visibility for your cause. And since you had already gone through the verification process, individuals being exposed to your nonprofit can trust in the legitimacy of your organization.

2. Higher Likelihood of Matching Gift Eligibility

When your donors participate in their employers’ matching gift programs, they’ll need to follow instructions provided by the employing company on how to submit their matching gift request. This often means completing and processing the request through a dedicated matching gift software portal. And while each company chooses its own criteria regarding matching gift-eligible nonprofits, some dictate that in order to be eligible for a match, the organization must be registered with their CSR management platform of choice.

In other words, when your nonprofit is registered with a CSR software platform, you’ll be eligible to receive matches from more companies. As a result, a higher percentage of your donors’ generous contributions will qualify to receive a matching donation on your behalf.

More companies equal more eligible donors equal more matching gift revenue overall.

And when your organization registers with as many giving management platforms as possible, your likely match-eligibility will only continue to grow!

3. Simplified Donor Request Processes

According to matching gift research, only 1.31% of donations are matched at an average nonprofit organization⁠—despite more than 26 million individuals working for companies with matching gift programs. Two of the biggest obstacles to participation include a lack of awareness of these programs, along with the assumption of a complicated match request process.

Donors love participating in matching gift programs, but not even the most dedicated supporters are likely to jump through a thousand hoops to secure a match on your behalf. The more steps involved, and the longer it takes to complete the process, the higher the chance is that donors will abandon their potential match altogether.

For this reason and more, it’s always a good idea to simplify and streamline the matching gift process for your donors whenever possible. And preregistering your organization with the CSR platforms used to manage their employers’ giving programs is one of the best ways to do so.

This way, donors can simply search your organization in the platform’s nonprofit database and provide information about the donation they made. On the other hand, if they don’t find your cause in the organization lookup tool, the submission process can be significantly delayed, and some donors might not come back to complete their request.

Even once the donor submitted the match request, not being registered with the CSR platform can cause additional delays with the match disbursement process⁠, meaning it will be even longer before you receive your funding.

The simple solution? Register your organization with these CSR software platforms now!

CSR Platform Registration: Our Checklist of Key Steps To Get Started

By now, you should understand the critical importance of registering your organization with the top CSR platforms. But the next big question concerns how you do so⁠—and how you can ensure you make the most of each platform you use.

We recommend following each of these essential steps to create and optimize your registration with top CSR portals:

1. Locate the application for each CSR platform.

Most CSR software providers aim to make this step as simple as possible for the nonprofits looking to verify their causes. For example, a quick online search for “registering a nonprofit with [CSR vendor name⁠—e.g., Benevity, YourCause, CyberGrants, etc.]” should pull up relevant web pages pertaining to the platform in question.

Here's an example of a Google search for nonprofit CSR platform registration.

You can also locate the links to common nonprofit portal registrations below:

Depending on the company, this will likely include an online application, step-by-step instructions, or a combination of both. If you have a hard time locating the process for a particular platform, click around their website or consider reaching out to the team to find out more.

2. Provide requested information about your nonprofit.

To register for any platform, you’ll need to provide details about your organization and its status as a 501(c)(3) nonprofit⁠. This may include your address, EIN, and/or copy of your Tax-Exempt Status Letter from the IRS.

Next, the CSR software company will review the included information to verify its accuracy. Upon approval, the company will provide your team with access to an online portal from which you will manage your nonprofit account.

3. Have a strategy for username and password management.

More than likely, you’ll have multiple team members managing accounts on multiple CSR platforms. Make sure you have a plan in place to grant easy access to anyone who should be utilizing the platforms on your behalf without compromising the security of your account.

For many organizations, this involves leveraging a secure password management and sharing system with intuitive access controls. Or, you may provision individual login access to individuals within the CSR platform itself. In this case, your organization will have a single account with multiple users (although not all providers have this functionality).

Alternatively, you might choose to establish a universal set of login credentials that you use across each portal you register for. Going this route can help avoid too many “forgot my username” and “reset my password” attempts. However, the practice also introduces a number of security risks that you might rather avoid, such as former employees retaining access to your nonprofit’s portal.

Portal-Specific Tips and Checklist Items for Top CSR Platforms

Each CSR platform is designed differently, which means each solution offers its own unique set of pain points for nonprofits looking to utilize the portal to manage their corporate fundraising.

Here, we’ve compiled a list of tips and best practices for nonprofit team members looking to get set up with each of the top three corporate giving vendors and overcome common roadblocks.

CyberGrants Portal Management TipsHere's an overview of CyberGrants' nonprofit CSR platform registration process.

  • Register your organization with CyberGrants’ Project Front Door (PFD).
  • Designate a universal notification email for ALL correspondences (this should be something like matchinggifts@xyz.org rather than a personal email address).
  • Utilize Gift IDs and Access Codes when trying to locate an account.
  • Leverage the “Donation” tab in Project Front Door for a streamlined verification process.
  • Use the “Need Support?” link at the bottom of every company page for a more timely response.

YourCause Portal Management TipsHere's an overview of the YourCause nonprofit CSR platform registration process.

  • Register your organization with YourCause’s NPOconnect.
  • When checking for notifications, ensure you are under the Head Quarters account rather than a chapter or affiliate account.
  • Utilize the “MY WORKSPACE” tab, as all match requests and notifications will populate here.
  • Employ the “GIVING” and “ALL TRANSACTIONS” tabs to locate any gifts, grants, or donations.

Benevity Portal Management TipsHere's an overview of the Benevity nonprofit CSR platform registration process.

  • Register your organization with the Benevity Causes Portal.
  • Utilize monthly reports to track your donations and matches effectively.
  • Download the monthly report as a Google Sheet or Excel file for increased accessibility.
  • Designate a single staff member to log in and add or edit your organization’s available volunteer opportunities.
  • Create an email template that the staff member can use to request the required information about the volunteer opportunity.

Millie Portal Management TipsLearn more about registering your organization with Millie's CSR platform.

  • Claim your organization with Millie using their online nonprofit application.
  • Using the live profile builder, personalize your nonprofit’s page with images, videos, and testimonials.
  • Navigate to your “Dashboard” from the drop-down menu to see a breakdown of your donors.
  • Visit the Millie Knowledge Base for support needs.

POINT Portal Management TipsLearn more about registering your organization with POINT's CSR platform.

  • Create your free account for POINT’s online nonprofit portal.
  • Create your own “admin” account first, then add your organization account.
  • Don’t forget your EIN (or tax-exempt number. Hint: You can find this on the IRS website here).
  • Choose a few causes your organization supports and add a few sentences about your mission.
  • Use automatically generated reports on POINT to tell a story about your organization to potential donors and supporters.

Registering with CSR platforms is one of the best ways to ensure your organization receives as many matching gifts as possible while simultaneously streamlining the processes involved for your donors and your fundraising team. And this shouldn’t be an overly complicated task, either⁠—so we suggest getting on it as soon as possible.

Interested in learning more about how to maximize your nonprofit’s matching gifts and corporate giving? Check out these other educational resources:

Nonprofit CSR platform registration can help drive matching gifts, as can Double the Donation.

Feeling Blessed Offers Matching Gift Automation to Nonprofits with Double the Donation

Feeling Blessed Offers Matching Gifts Automation to Nonprofits with Double the Donation

Double the Donation and Feeling Blessed are now partners, providing an integration between Feeling Blessed online donation forms and 360MatchPro, the most advanced matching gifts automation tool from Double the Donation. 

Feeling Blessed allows organizations to raise more from their supporters via an intuitive online and mobile experience,” shares Muhammed Tauseef Rab, Founder and CEO at Feeling Blessed. “We’re proud to now offer our clients the ability to maximize their fundraising with Double the Donation.”

The new integrated solution helps organizations raise more by helping donors identify their match eligibility and take their next steps to fulfill their matching gift requests from their employer. The partnership aims to close the gap of 78% of donors unaware of their employers’ matching gift program policies.

“We’re excited to offer nonprofits using Feeling Blessed the opportunity to streamline their matching gifts outreach and marketing to their donor and supporter bases,” says Adam Weinger, President at Double the Donation. “We’re looking forward to the value corporate philanthropy will provide to donors and nonprofits alike.”

Nonprofits who are mutual clients of Feeling Blessed and Double the Donation can identify match-eligible donors, automate timely outreach, and deliver back actionable analytics.

Activate in Seconds and Start Raising More from Matching Gifts!

No IT or custom development work is needed for organizations to activate their 360MatchPro and Feeling Blessed integration! All a client needs to do is enter their API keys from their 360MatchPro account into their Feeling Blessed account, and 360MatchPro’s search tool and thank-you page plugin will appear across their donation forms.

Easily connect your 360MatchPro portal to your Feeling Blessed portal in just a few steps.

For donors, the process is seamless and intuitive. When a donor gives a gift to an organization with an active integration on a Feeling Blessed donation form, they’ll be asked to provide their employer name during the giving process.

Donors can search their employer name to discover their match eligibility.

If the donor is eligible for a matching gift from their employer, 360MatchPro will surface information about the company’s program on the Feeling Blessed Thank-you page. From here, donors can start their matching gift submission process with the click of a button – and organizations can manage automated follow ups from their own 360MatchPro accounts.

Drive More Matching Gifts to Completion with 360MatchPro!

Feeling Blessed and Double the Donation’s new partnership brings the ease and value of corporate matching gift automation to a whole new population of nonprofit organizations looking to raise more each year. Clients of Double the Donation can take advantage of a number of features to leverage their matching gift strategy. 

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

Ready to start raising more with matching gifts? Schedule a personalized demo today. 

About Feeling Blessed: Feeling Blessed is a donation platform with a mission to empower Muslims to become consistent givers. We use technology to create a community of donors and charities who together have embarked on a journey to reinvent giving. Organizations reach their financial goals quicker by joining the platform seamlessly and presenting their causes to all the donors on the platform. For more information please check out our website nonprofits.feelingblessed.org/

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts.

Maximizing your giving day and matching gifts revenue with the tips in this guide.

Maximizing Your Giving Day Revenue with Matching Gifts

Hundreds of institutions are gearing up for their yearly Giving Days, many of which are rapidly approaching come springtime. But what you might not know is that Giving Days and matching gifts go hand in hand⁠.

This is especially true when nonprofit or university fundraisers are able to effectively align the two ideas—and that’s why we’ve created this resource to guide organizations like yours through the process of doing so.

Specifically, this guide will cover everything you need to know about Giving Days and matching gifts, the impact of each on overall fundraising, and what your team can do to set your cause up for success.

We’ll walk you through the following key topics:

If your organization hosts an annual Giving Day (or is looking to organize one), you’d be remiss if you didn’t incorporate matching gift practices into your overall plan.

Ready to find out how? Let’s jump in.

Giving Days + The Importance of Matching Gifts

Giving Days are often some of an organization’s biggest money-makers. These campaigns enable fundraisers to collect large amounts of much-needed revenue that help sustain their missions throughout the rest of the year.

Matching gifts can work to elevate the ROI on these strategically planned efforts. At the same time, they provide a positive experience for donors and fundraisers alike.

Here’s what you need to know in order to make the most of each fundraising tool:

What are Giving Days?

A Giving Day is generally a 24-hour period in which a nonprofit or educational institution drastically ups its fundraising efforts in order to engage with donors and solicit a large amount of revenue in a short time. Giving Days typically rely heavily on online fundraising and may encompass a number of events as well.

Comprising a relatively small portion of the year (typically 1/365), Giving Days tend to see significant results⁠—with some organizations collecting the majority of their fundraising revenue during the limited amount of time.

Although fundraising groups of all shapes and sizes might establish an annual Giving Day tradition, these tend to be particularly popular among colleges, universities, and other school fundraisers.

Where do matching gifts come in?

Corporate matching gifts enable organizations like schools and other 501(c)(3) nonprofits to maximize existing support and increase revenue. And this happens without having to ask your donors for more of their hard-earned dollars. All you have to do is encourage them to participate in their employers’ workplace giving initiatives!

Here's how Giving Days and matching gifts help raise money.

At a critical time like your annual Giving Day, support will likely be at an all-time high. That means getting those contributions doubled (and sometimes even tripled) is more important than ever.

Not to mention, fundraising studies report that the existence of matching gift opportunities is often a driving factor in donor decision-making. For example, 84% of donors stated that they’re more likely to give charitably if their employer offers to match their dollars. At the same time, 1 in 3 individuals surveyed indicated that they’d make a larger donation should a match be applied.

The bottom line is that you don’t want to miss out on the key benefits of matching gifts at any time⁠—let alone your most important fundraising day of the year.

Raising More with 360MatchPro: A Feature Overview

The right software can be the difference between a fruitful, goal-surpassing Giving Day campaign and one that ultimately falls short⁠—and surely, you’re looking to establish the former.

Find out what 360MatchPro by Double the Donation can offer, and see why it’s the leading solution in the nonprofit and school fundraising spaces.

Let’s walk through an overview of top features, functions, and benefits:

User-Friendly Company Search Tool

Millions of donors who work for companies with employee gift-matching programs are never made aware of the opportunities through their employers. One of the best ways to counteract this knowledge gap is by providing your supporters with Double the Donation’s intuitive matching gift company search tool.

This widget⁠—which can be embedded within your online donation form, confirmation page, dedicated matching gift web page, Giving Day campaign page, and more⁠—prompts donors to enter their employer’s name in an optional search box. As the donor begins typing, the smart tool auto-fills suggested company names, taking into account typos, spelling variations, and subsidiaries.

The donor selects the correct company from the search tool, which then pulls employer-specific matching gift program information from an extensive matching gift company database. Now, the individual has access to their donation eligibility criteria and online match request forms (if available) and is encouraged to take the next steps.

Double the Donation's search tool can be used to increase revenue for both Giving Days and matching gifts.

Match-Eligible Donor Screening

Studies show that employing more than one approach to donor eligibility screening results in an average of 77% more identified match-eligible gifts. Luckily, 360MatchPro utilizes four main identification methods⁠—donation form search tools, confirmation pages, donor communications, and email domain screening.

The more opportunities you have to determine whether a particular donor is eligible for a corporate match, the more likely you are to ultimately receive a match from that individual.

Double the Donation's donor screening tool can be used to increase revenue for both Giving Days and matching gifts.

Automated Email Follow-Ups

Following up in the first 24 to 48 hours after a donor makes a gift can be a great way to inform or remind individuals about matching gift opportunities, share program guidelines, and keep your organization and its mission at the forefront of their minds. However, managing a ton of donor follow-up emails can be a huge undertaking on a typical day⁠—let alone on a Giving Day when you’ll likely process multiple times the normal number of donations.

That’s where automated email communication comes in! With Double the Donation’s email streams, organizations can enable customizable follow-up messages that trigger at just the right time to drive matching gifts⁠ while ensuring no donations fall through the cracks.

Double the Donation's automated follow-up tool can be used to increase revenue for both Giving Days and matching gifts.

Streamlined Data Management

Effective matching gift fundraising relies on the ability to collect, track, and analyze key data points. For this reason, 360MatchPro allows organizations to view where donors are in the gift-matching process, determine percentages and totals of matching gift eligible dollars, forecast matching gift revenue for the future, and more.

This functionality provides users with real-time data that can be used to measure current success, identify areas with room for improvement, and locate the highest-value revenue opportunities going forward.Double the Donation's data management tool can be used to increase revenue for both Giving Days and matching gifts.

Top-Notch Customer Support

Any software can have a bit of a learning curve, and ensuring you have the help you need to learn the ropes effectively is of utmost importance. This is especially true when you have a huge upcoming fundraising initiative like a Giving Day.

At Double the Donation, each new client has an onboarding specialist of its own to get up and running quickly⁠—sometimes in less than 24 hours! These matching gift fundraising experts are ready to guide you through the process of getting started, provide you with tips and tools for optimal practices, and be there to answer any questions your team may have.

Interested in learning more? Get in touch with the Double the Donation team today to request a personalized demo.

4 Key Tips for Matching Gifts on Giving Days

Looking for practical and actionable steps you can take to improve your fundraising strategies regarding both Giving Days and matching gifts? You’ve come to the right place!

Here are four tried-and-true practices that we recommend for optimal success:

1. Highlight matching gifts in all Giving Day communications.

More than likely, you’re already planning your upcoming Giving Day communication plan, which will comprise a number of different marketing channels and strategies to spread the word. Be sure to incorporate matching gift information in all of them!

Remember, donors are more likely to give⁠—and to give in larger quantities⁠—if a matching gift is available. Providing additional touchpoints about matching gifts during your Giving Day can be exactly what some of your supporters need to encourage them to make their donations.

This might include email blasts, social media posts, digital newsletters, blog posts, text messages, phone calls, fundraising appeals, and more.

2. Collect employment information during the giving process.

In order to provide donors with employer-specific matching gift guidelines, you’ll first need to have a record of the companies for which individuals work. And the best⁠—and fastest⁠—way to uncover this information is by simply asking them.

Donors already provide you with a ton of information during the donation process, such as their name, contact information, payment details, and more. What more is one additional, optional question?

When you prompt your supporters to provide the name of their employer directly within your online giving form, you can store that information with each donor record to use for effective matching gift communication strategies in the future.

Then, you’ll be able to communicate to a donor not only whether their employer matches donations but whether their particular gift is eligible for the program and how soon they must submit a match request. And for companies whose matching gift request forms are available online, you can even provide the donor with the exact form they’ll need to complete!

3. Prioritize your highest-value prospective match donors.

When you automate your low and mid-level donor communications through 360MatchPro, you allow your team to retain more time and effort to put toward your particularly high-value prospective matching gifts. That might mean making a personal phone call to explain the importance of matching gifts, walking through the process of requesting a gift match, writing a personalized thank-you letter that highlights the increased influence of matching gifts, and more.

You already know the effect that a major gift can have on your institution’s Giving Day. Now, just imagine that impact being doubled when a huge donor participates in their company’s gift-matching initiative. It’s certainly worth going a few steps further to ensure these individuals are aware of the programs in place and how they can plan a role in your success.

4. Get your fundraising tools set up ASAP.

It’s not too late to get set up with the matching gift tools you need, even if your organization’s Giving Day is quickly approaching. But you certainly don’t want to wait any longer! The sooner you plan to get your Giving Day software up and running, the more time your team will have to prepare for the big event, get acquainted with the solution, and troubleshoot any issues that may arise.

The first step is to take a good look at your organization’s tech stack. If you’re lacking a matching gift software solution⁠—such as the industry-leading platform described above, 360MatchPro by Double the Donation⁠—it’s time to make that investment.

(Tip: Many organizations have reported raising several times the initial subscription cost on their Giving Days alone, providing a positive ROI sometimes within the first 24 hours of purchasing!)

Once you have your matching gift solution in hand, ensure it’s live and functioning within your online donation pages by the time your Giving Day rolls around, and you’ll be all set for success.

Final Thoughts

Giving Days and matching gifts share a lot of the same goals: to raise substantial amounts of revenue, provide donors with new and exciting ways to support their favorite causes, and equip fundraising teams with more efficient practices, to name a few. When the two fundraising components are intertwined, nonprofit and school fundraisers tend to see better results than they could have imagined.

With so many dollars flowing to organizations like yours on these special days, it would be a huge missed opportunity not to get those gifts matched when eligible. And luckily, Double the Donation is here to help!

To learn more about Giving Days and matching gift efforts, check out some of our other resources below:

Improve your giving days and matching gifts with Double the Donation.

How to Offer the Ultimate Employee Giving Experience

How to Offer the Ultimate Employee Giving Experience

Picture this: you’re the owner of a mid-size technology company that employs around 100 staff members. You’ve been brainstorming ways to boost employee morale and show your target customers that you run a value-driven business making its mark on the world.

You stumble across the idea of corporate philanthropy and, more specifically, employee giving. Quickly, you realize that this one concept can help you meet your previously stated goals⁠—and the tax break would be an added bonus!

You decide to take the plunge and invest in developing a workplace giving initiative that will simultaneously benefit your company, your employees, and a wide range of charitable organizations.

But how can you ensure your staff will actually want to participate? By offering them an employee giving experience that prioritizes their wants and needs and is as simple a process as possible!

Here’s how you can do that:

  1. Inform employees of available workplace giving opportunities.
  2. Provide employees with ample ways to give.
  3. Make it simple for employees to determine eligibility guidelines.
  4. Ensure your company is listed in corporate giving databases.
  5. Incentivize participation in employee giving programs.

In this guide, we’ll dive into these valuable tips for employers like yourself looking to make the most of their workplace giving programs.

Ready to get started with our first step? Let’s begin!

Make sure employees are informed about your employee giving experience.

1. Inform employees of available workplace giving opportunities.

Before you can expect employees to participate in your workplace giving initiatives, you’ll need to ensure your staff is made aware of these programs in the first place. Prior to that, you’ll need to determine which types of giving programs you’ll be offering:

Here are a few of the most common examples:

  • Matching gifts: Your company matches employee donations to qualifying nonprofits, often dollar for dollar.
  • Volunteer grants: Your company provides nonprofits where employees regularly volunteer with monetary grants.
  • Employee stipends: Your company allocates a dollar amount to each employee annually, which they donate to the nonprofit of their choice.

Regardless of the combination of giving programs you choose, informing your staff about the new offerings and how to get involved is of utmost importance.

According to matching gift research, 78% of individuals eligible for corporate giving programs are completely unaware. As a result, they’re not able to make the most of these philanthropic initiatives.

We recommend providing informational materials that outline your corporate giving programs to all existing staff to get started. For example, you might hold a meeting, send a company-wide email, share a pamphlet, and add an explainer to your employee handbook. Then, be sure your staff knows where to go to seek additional details on the program!

Going forward, you’ll want to educate all new team members about workplace giving opportunities as well.

An optimal employee giving experience means offering multiple ways to give.

2. Provide employees with ample ways to give.

There are tons of ways that individual donors can support nonprofit causes⁠. So when you create your workplace giving program, your offerings must be inclusive of all types of employee giving.

Top donation channels might include (but are not limited to):

  • Nonprofit websites
  • Online giving tools
  • Peer-to-peer campaigns
  • Text-to-give
  • Direct mail
  • Recurring gifts
  • Phonathons
  • Paycheck deductions
  • Event pledges
  • Workplace giving or CSR platforms

The opportunities are endless⁠—and each staff member at your business might have a different favorite way to give.

According to the same matching gift studies above, “96% of employees at companies with matching gift programs have a strong or very strong preference for their company to match donations made directly to a nonprofit (such as through the nonprofit’s website, peer-to-peer fundraising platform, or mail) rather than only matching donations through a workplace giving software platforms. The more options an employee has to give and to get their gift matched, the more likely they are to utilize available company matching opportunities.

To offer the best employee giving experience, 96% of employees prefer their company to match donations made directly to a nonprofit.This means that, in order to provide a positive employee giving experience for everyone, be sure to keep your giving (and matching) channels open.

Make your program guidelines accessible to improve the employee giving experience.

3. Make it simple for employees to determine eligibility guidelines.

As you work to ensure your company is well-informed about the existence of your employee giving programs, it’s equally critical that your programs’ eligibility guidelines are readily apparent as well. But what are these so-called guidelines?

Let’s take matching gifts (i.e., one of the most-used forms of workplace giving) as an example. In order for employees to participate in your company gift-matching initiative, you’ll need to provide your staff with the following information:

  • Donation minimums and maximums: This is the range within which you’ll match employee donations (e.g., $50-1,000).
  • Match ratios: This determines the rate at which you match employee donations. This is typically dollar for dollar (1:1) but can go up to 2:1 or 3:1 as well.
  • Qualifying types of nonprofits: You might choose a particular type of mission (e.g., environmental organizations) or exclude categories of recipients (such as houses of worship).
  • Qualifying types of employees: Most companies match gifts made by all full-time employees, while others may open the programs up to part-time workers, retirees, and even employee spouses
  • Submission deadlines: Your submission deadline is the date by which employees must submit a matching gift request to your company in order to be eligible to receive a match. This may be a certain number of months or align with your calendar or fiscal year.

Because these criteria are necessary for employees to determine their eligibility for a company match, it’s important that you communicate this information effectively. Ensure your guidelines are provided in any previously mentioned explainer materials and even on your business’ website. Even interested employees won’t likely be willing to search high and low for this information. If it is hard to find, you’re likely creating an unnecessary obstacle to program success.

Here’s an example of what these criteria can look like:

Providing employees with accessible guidelines improves the employee giving experience.

Plus, as a general rule, keeping your guidelines as open as possible will provide an optimal employee giving experience for your staff. For example, when you set low minimums, high maximums, and generous deadlines, more individuals’ gifts will qualify for your programming. The more employees who qualify, the more will participate. And you know that higher your levels of participation, the more advantages brought to your company.

Ensure your company is listed in corporate giving databases to simplify the employee giving experience.

4. Ensure your company is listed in corporate giving databases.

One of the easiest ways employees can uncover your aforementioned program guidelines is by accessing a corporate giving database. This is essentially a compilation of information on thousands of businesses and their available corporate giving programs.

For example, Double the Donation offers the industry-leading database for matching gifts and volunteer grants. Thousands of nonprofits utilize this comprehensive tool⁠—likely many of the same ones your employees will support.

Double the Donation help ensure a positive employee giving experience.

For organizations that leverage Double the Donation’s embeddable search widget, donors are typically prompted within the donation experience to enter their employer information in search of matching gift eligibility.

If your employees follow this process, you don’t want them to search your company name, only to be met with “no results found.” This can cause discouragement in the process, even if they know how to locate your program guidelines elsewhere. Plus, many well-intentioned donors simply forget to follow up after losing their initial giving inertia.

So what can you do to avoid this scenario? Make sure your business is listed in corporate giving databases, complete with your programs’ eligibility criteria and links to submission forms.

Luckily, Double the Donation accepts submissions for new companies to add to their most comprehensive database, making it as easy as possible for your business to increase its program reach. And as a result, you provide the simplest, most optimal employee giving experience while actively supporting their favorite charities.

Incentivize giving to improve the employee giving experience.

5. Incentivize participation in employee giving programs.

By now, your employees should be aware of your employee giving initiatives in place and understand how they can participate. But what if your staff requires a little extra push to get involved with your philanthropic efforts?

That’s where strategic incentivization comes in!

If you want to encourage individuals to partake in new employee giving experiences, consider motivating the team with giving goals⁠—either in terms of percentage of overall participation or in total fundraising goals.

Once your team reaches the predetermined objectives, you might treat the company to rewards like these:

  • Catered lunches
  • Additional PTO
  • Casual dress days
  • In-house masseuse services
  • Gift card rewards
  • Professional development opportunities
  • Company apparel and/or swag

Be sure to remind your employees that the ultimate benefit of a well-run workplace giving program revolves around providing mission-based organizations the funds they need to change the world. But some extra motivation never hurts, either!

There’s little to no purpose in investing in an employee giving program if nobody at your workplace will participate. To drive participation, you need to look at your employee giving experience from a staff member’s perspective and determine whether it’s a positive one.

So provide ample opportunities and avenues for giving, make available programs known, simplify the processes involved, and incentivize participation. This can make a world of difference⁠—to your workforce, your community, and even your company’s bottom line.

Interested in learning more about employee giving? Check out our other educational resources:

Find out how to drive corporate philanthropy at your company!

Donsplus and Double the Donation Partner to Close the Gap of Unclaimed Matching Gifts

We’re excited to announce that Double the Donation and Donsplus have teamed up to provide nonprofits with matching gift marketing automation powered by 360MatchPro. The new integration allows nonprofit organizations to activate in a matter of minutes and start capturing more eligible matches from the second they turn it on. 

“As the goal of Donsplus is to double the online revenue of our customers, we wanted to partner with the best matching gifts solution available to provide clients with more value from every donor relationship,” said Yechiel Glantz, Founder and CEO at Donsplus. “360MatchPro was the clear choice for an integrated solution.”

Now, as a part of the seamless Donsplus donation experience, donors can easily take next steps to double their contribution and close the gap of $4-7 billion of unclaimed matching gift revenue each year. 

“Even in 2022, there’s a huge population of the workforce unaware of the opportunities they have to double or even triple their donation amount without increasing their original donation,” said Adam Weinger, President at Double the Donation. “Partnerships like Donsplus and Double the Donation aim to remove the barriers keeping donors from getting their gifts matched by their employer.” 

Double the Donation and Donsplus are proud to respond to client interest in an integrated matching gifts experience for their donors with advanced 360MatchPro functionality. 

Activate in Seconds and Start Raising More from Matching Gifts!

Organizations can get started with matching gifts automation on their Donsplus widget in a matter of minutes, with no IT experience or custom development work required. With a simple API key entry process, Donsplus verifies organizations’ 360MatchPro account and adds the matching gift plugin directly to the Donsplus widget. No extra steps required!

Activate in seconds by entering your 360MatchPro API keys.

Activate in seconds by entering your 360MatchPro API keys.

For donors, the experience is just as seamless. When a donor makes a contribution on Donsplus, the confirmation page will show the 360MatchPro matching gift plugin, encouraging donors to enter their company name to discover if they are eligible for a matching gift. 

Once their company is confirmed, donors can see details about their employer’s matching gift policies and take their next steps to getting their gift matched with a direct link. 

Donors can take their next steps to get their gift matched directly on the confirmation page.

Donors can take their next steps to get their gift matched directly on the confirmation page.

For a single donor, this may mean turning a $25 donation into a $50 contribution, and the match potential only increases from there. Considering over 26 million individuals work for companies with matching gift programs, the potential impact of matching gifts on an organization’s fundraising revenue is astounding!

Looking to learn more? Check out our in-depth integration guide to get started!

Drive More Matching Gifts to Completion with 360MatchPro!

360MatchPro allows nonprofits to take more control over raising more from matching gifts. Now, Donsplus users can take that advanced functionality to the next level with an integrated matching gifts experience. 

Some additional features organizations can expect to leverage:

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

This image lists the features of 360MatchPro alongside an increasing graph to represent growing revenue.

Ready to start raising more with matching gifts? Schedule a personalized demo today. 

About Donsplus: Donsplus is a powerful fundraising widget that doubles website donations by delivering the most engaging, interactive donation experience donors have ever had. Check it out at https://donsplus.com.

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts.

Check out what life at Double the Donation is like as a team member.

Life at Double the Donation | Meet the Team, Career Experience & More

Double the Donation’s Atlanta-based team is continuing to grow!

Our staff is made up of personable sales professionals, dedicated nonprofit onboarding specialists, brilliant software developers, devoted partnerships success experts, and more⁠—and we’re always looking to add to the bunch.

As we’re hiring across a range of roles, we aim to recruit outstanding candidates who are eager to hit the ground running. If you’re thinking about joining the team, making sure we’re a good fit is of utmost importance.

Double the Donation logo

About Double the Donation

More than $4-7 billion in available matching gift funding is left on the table each year. Those dollars have a lot of potential to drive nonprofit missions forward, but unfortunately, they’re never claimed⁠—largely due to a lack of awareness. That’s where our tools come in!

Double the Donation provides nonprofits with the resources to capture employment information, identify match-eligible donors, automate post-transaction follow-ups with donors, drive matches to completion, and gain actionable insights.

The company was founded in 2011 when Adam Weinger, Double the Donation’s President, was working at a major bank and made donations to his university, the local Big Brothers Big Sisters organization, and LLS. By the time he realized his company had a matching gift program, it was too late to get many of those donations matched.

Discussions with multiple nonprofits revealed they all viewed matching gifts as bonus money. As a result, Double the Donation was created to help organizations proactively grow their matching gift revenue and focus more resources on their mission.

Our Company’s Core Values

  • We aim to support a culture and environment where high performers feel challenged, are empowered, and want to work.
  • Indecision is the only wrong decision. If you’ve got a reasonable shot at making the right call, take action.
  • Prioritize best-in-class responsiveness.
  • Give back to your community.
  • Stay open to new ideas & advocate for them, but commit 100% once a decision is made.
  • Treat clients, partners, prospects, and team members fairly & exceed their expectations.
  • The status quo is unacceptable. Strive to learn and grow professionally while pursuing the best ways to drive impact at the company.

Image of three people holding a gift to represent matching donations

Let’s hear what a few of our team members have to say about their experience working with Double the Donation:

Hannah – Product Development and Innovation Manager

“If I had to describe Double the Donation in three words, I would choose exciting, innovative, and supportive.

Double the Donation team member headshot
I am currently working as a Product Development and Innovation Manager, which means that most of my time is spent helping our development team scope and prioritize the work that we do for our products. I also get to tackle some of the biggest, most exciting new initiatives we take on as a company!

I haven’t always been in a product role, though. In the five years that I’ve been with Double the Donation, I’ve gotten to explore and move across a number of different roles, including as a copywriter and Partnership Manager.

One of my favorite parts about the job is getting to develop and refine new skills such as communication, leadership, and business strategy. I feel as if my degree in English from Elon University has helped prepare me for my career, and I’ve continued to learn and grow through the experience offered at Double the Donation.”

Paula – Account Executive

“Fun, community, and impact are the words I’d use to describe working at Double the Donation.

Double the Donation team member headshotWorking as an Account Executive on the sales team has been an amazing experience in my first year here.

Before joining the Double the Donation team, I had been working as a Learning Coach in a 10-month AmeriCorps program for Hands on Atlanta immediately after graduating from Johns Hopkins University. I’ve long had a passion for working with nonprofit organizations, and I’ve found that I was able to continue in that way by assisting nonprofits in finding the tools they need for fundraising success.

I love knowing that we are helping drive more dollars toward charitable causes, thus having an indirect but significant impact on the organizations we partner with.”

Kyra – Nonprofit Onboarding Specialist

“I’d say Double the Donation is positive, client-focused, and inspiring.

Double the Donation team member headshotI’ve been working for Double the Donation for about six months, and I’m really loving the experience. I joined the team soon after graduating from George Mason University with a degree in Public Administration and a minor in Data Analysis.

I was drawn to the Nonprofit Onboarding Specialist role due to my background in customer service and years of nonprofit volunteer experience, and it really is the perfect fit!

My favorite part about the job is getting to interact with inspirational nonprofits around the world on a daily basis and knowing that I am able to assist them in maximizing their fundraising efforts.”

Grace – Partnership Success Specialist

“Double the Donation is dedicated, inclusive, and impactful.

Double the Donation team member headshotI joined the Double the Donation Partnerships team a little over six months ago, and I truly love my role, my colleagues, and the company I work for. I appreciate how enriching it is to work with like-minded people in the mission-driven space!

During my time at the University of Georgia studying Human Development and Communications, I volunteered and worked with local nonprofits, whose dedication and compassion I found inspiring. After graduating, I came on as a Partnership Success Specialist for Double the Donation, where I’m able to continue working with the nonprofit technology leaders that power the charitable organizations I support.

By partnering with software companies that provide online donation forms, nonprofit CRMs, social fundraising platforms, and more, I love knowing that our tools are working seamlessly together to provide a better solution for nonprofit fundraisers⁠—and in doing so, getting to make an impact on their philanthropy.”

Carson – Account Executive

“I think Double the Donation is leading, uplifting, and growing.

Double the Donation team member headshotI was hired as an Account Executive for Double the Donation around 3.5 years ago, and since then, I’ve had the opportunity to interact with thousands of nonprofits that are making an impact on the world around us.

Before joining the Double the Donation sales team, I attended Berry College, where I regularly volunteered for the Boys & Girls Club and the local Community Foundation. I’ve always been drawn to supporting mission-driven organizations, and I knew I enjoyed doing sales from previous experience selling for my school newspaper, so I figured that this AE position for a fundraising software company would be a perfect fit. And it was!

Beyond the opportunity to work with nonprofits, I also love this job and the experiences I’ve had here due to the chance to take an Account Executive position from the start, rather than go through a period of exclusive cold calling and handing off sales. It’s great to be able to go through the entire sales cycle and close deals with the organizations I interact with.”

Julia – Partnership Success Manager

“In three words, Double the Donation is genuine, creative, and invigorating.

Double the Donation team member headshotI started at Double the Donation as a Partnership Success Specialist a year and a half ago, soon after graduating from the University of Florida with a degree in public relations and sustainability studies. Since then, I’ve moved into managing the partnerships team, where I have the opportunity to guide and supervise my colleagues as we grow our partnership initiatives.

I love working in this position because every day is different from the previous one, and I get to interact with so many different people on a regular basis⁠—including colleagues, clients, software partners, and more.

Another favorite thing about the company is the way that they encourage continual learning and personal growth. Each year, every employee is provided with a stipend that can go toward team member training costs such as reading materials, online courses, and other resources. I am always able to learn something new that can help position me for successful career development!”

Jonathon – Senior Software Developer

“Interesting. Efficient. Philanthropic. That’s how I would describe the environment and the team at Double the Donation.

Double the Donation team member headshotBefore joining Double the Donation as a Senior Software Developer, where I’ve been for a little over a year, I worked for an online travel agency platform for nearly five years.

One of my favorite parts about my role is being able to make a significant impact on the nonprofit sector. When I joined the software development team, the unit grew by 50%, allowing us to do even more to develop and improve technology that’s making nonprofit fundraising more efficient.

I also love working for this company because the leadership is always driving team members to be the best they can be. Individuals are motivated to grow from the very beginning of their career journeys through optional manager trainings, business strategy book clubs, team member presentations, and more. It’s a very rewarding and encouraging atmosphere that has helped me grow as a person and as an employee.”

Gabi – Partnership Marketing Copywriter

“As a company, Double the Donation is welcoming, empowering, and mission-driven.

Double the Donation team member headshotThis was my first role right out of college, and I’ve loved being able to grow alongside the company in the two years that I’ve been here.

Prior to joining the team, I studied Advertising and English at Florida State University. There, I began to explore the world of nonprofit marketing through two fantastic internships. Upon graduating, I came on board with Double the Donation in a content marketing and SEO copywriting position where I get to create valuable content to aid nonprofit fundraisers in making the most of matching gifts.

One of my favorite things about my role, and the company in general, is that I have a lot of freedom to bring my own ideas to the table. Leadership is very receptive to new ideas and suggestions and is always looking for new ways to elevate the business, and I love getting to take part in that.”

Hear from even more Double the Donation team members in this quick video!

Interested in joining our unique, diverse, and growing team?

Learn more about Double the Donation's year in review.

Double the Donation’s Year in Review: 2021

Get started with Double the Donation by the end of 2021.

If you’ve been following along for some time now, you’ll know that 2021 was a big year for us over at Double the Donation. We partnered with fantastic fundraising solutions to provide thousands of mission-driven organizations with our constantly improving tools, working alongside nonprofits as they make their impact on the world.

Over time, we are continuing to develop our company, refine our products, and expand our network of social good. Let’s walk through a recap of what the past year has brought to our team!

Product Updates & Enhancements

We’ve made a lot of significant changes to the Double the Donation platform in the last year in order to provide increased functionality and streamline matching gift processes. These are some of our most impactful advancements:

  • Focusing on 360MatchPro: We’ve phased out Double the Donation’s Legacy Plan (formerly “Premium Plan”) in order to focus exclusively on our more effective, comprehensive automation solution, 360MatchPro. Now, all organizations can make the most of their matching gift potential using first-in-class 360MatchPro matching gift automation!
  • Launching multi-channel outreach: Thanks to a Twilio integration, we’ve rolled out multi-channel donor outreach⁠! This means fundraisers can communicate via automated SMS in addition to existing email functionality, reaching donors through multiple channels and providing opportunities for additional touchpoints.
  • Publishing real-time matching gift analytics: Our real-time matching gift dashboard (available online here) provides viewers with continuously updating information on our database development. This includes total company records, number and percentage of match-eligible donor coverage, form availability, and more!
  • Adding an end-of-year email stream: The end of the year can be one of the most crucial times for nonprofit fundraisers, and our new end-of-year email streams can help make the most of matching gifts. Our new customizable pre-written email templates allow you to retroactively follow up with match-eligible donors who had given previously in the year in order to boost year-end revenue.

Here are a few of our product updates over the past year.

For information on even more Double the Donation updates and enhancements, check out our product release notes. We’re always working to provide the best solution possible for our clients!

Expanding Client Base

The Double the Donation client network continues to grow as well! In 2021, more than 1,000 new accounts were set up on our 360MatchPro platform with thousands of additional organizations using our various offerings, allowing a range of mission-driven and charitable organizations to begin maximizing employer matching gifts.

That is in addition to the 8,500+ nonprofits already using the platform, which includes all sorts of schools and universities, arts and culture organizations, health and human services groups, and tons of other 501(c)(3) organizations.

Here’s what a few of our newest clients have to say:

CityTeam logoCityTeam: “Talk about seamless integration! The set-up for connecting DTD with our CRM system AND our email platform literally happened in just a few clicks. We appreciate the prompt replies from every DTD team member. The interface is easy to use, and we began seeing the ROI in the first go-live minutes.”

– Tamara Wheeler, Vice President of Marketing & Development

Food Bank for New York City logoFood Bank For New York City: “Double the Donation is such a helpful tool to ensure we are presenting the most current matching gift opportunities to our donors both during and after the online giving experience. The platform automates so many processes we would otherwise conduct manually.”

– David Jones, Vice President for Fundraising Operations

Heifer International logoHeifer International: “Our integration with Double the Donation was so easy, and we love having a dashboard at our fingertips. This allows us to follow up with donors and ensure that their matching gifts are applied properly.”

– Bert Kimrey, Director of Community Marketing

The Salvation Army logoThe Salvation Army of the United States (Nationals): “Not only does Double the Donation make it easy for Salvation Army donors to submit their matching gifts, but their tools were easy for our team to implement and use. We have been very impressed since making the switch.”

– Dale Bannon, National Community Relations and Development Secretary

And that hardly scratches the surface of the new accounts we’ve set up in the past year! Organizations like Vanderbilt University, the University of Notre Dame, UNICEF USA, and more are continuing to expand their matching gift strategies with our tools as well.

New Partnerships & Integrations

Last year alone, Double the Donation launched more than 22 new software integrations with innovative and leading fundraising solutions. These new partners continue to build on our growing partner network, providing a seamless matching gift experience for thousands of users.

Double the Donation has integrated with more than 22 new software partners.

Double the Donation continues to expand its partner network.

Thanks to partnerships like these, our matching gift software integrates perfectly with all sorts of online donation tools, peer-to-peer fundraising platforms, nonprofit CRMs, and more.

To find out whether your favorite fundraising platform(s) integrates with Double the Donation, explore our Knowledge Base and search for the provider in question! Or, check out a complete list of our 70+ integration partners here!

Overall Matching Gift Fundraising Success

The Double the Donation database has assisted users with collecting more than $156.1 million in matching gift revenue.We love seeing our software helping nonprofits collect more in individual donations and corporate funding. Their successes are our successes⁠—and last year, we’d certainly call it a success!

In 2021 alone, charitable organizations raised more than $156.1 million in matching gift revenue using Double the Donation’s tools. Additionally, our clients boast a 54% open rate for matching gift emails, more than 2.7 times higher than the average nonprofit rate of 20%.

Not only is our solution putting more dollars toward your cause, but it’s also improving supporter relations with increased engagement opportunities and magnified donor impact. That’s what we consider a win-win.

Matching Gift Database Development

At Double the Donation, we pride ourselves on having the most comprehensive and up-to-date matching gift database solution. In order to stay on top, it’s important that our industry-leading solution continues to grow.

As of December 2021, the Double the Donation database contains the following information:

  • 24,231+ total company records
  • 26,803,317+ employees represented
  • 99.68% coverage of match-eligible donors
  • 80.96% matching gift form availability

The Double the Donation database continues to grow and become a more comprehensive resource for nonprofits.

These metrics are currently at their all-time highs, and they’re only going up from here!

The extent of our matching gift coverage directly impacts the results that our nonprofit clients see. As such, we’ve made it a priority to ensure we are continuously adding new companies and subsidiaries, providing available online match request forms, and updating information where necessary.

Double the Donation Company Growth

Double the Donation has added 8 new team members in the past year.

As our product continues to grow, so does the company behind it. In 2021, the Double the Donation staff has expanded to include nine new team members in sales, partnerships, client onboarding, and marketing roles.

Plus, we’re also working to develop our client success teams by bringing on additional customer support staff. This allows us to better cater to the organizations that use our tools and meet their needs in the most effective ways possible⁠—which is always the goal!

As you can see, it was quite the year over here. We’re so grateful for the clients, partners, and donors who worked with us to make 2021 our year. We certainly could not have done it without you.

Here’s to seeing what 2022 will bring!

Get started with Double the Donation by the end of 2021.

Learn more about end-of-year fundraising and matching gifts in this guide.

End-of-Year Fundraising & Matching Gifts: It’s Not Too Late!

Boost your end-of-year fundraising and matching gifts with Double the Donation!

Year-end giving is officially upon us—but luckily, it’s not too late to get started with matching gift tools and strategies before the ball drops on New Year’s Eve.

As you likely know, the end-of-year fundraising season is a critical time for nonprofits of all shapes and sizes. What better way to maximize such an impactful opportunity than with matching gifts?

Our studies show that an estimated $4 to $7 billion in available matching gift funding goes unclaimed each year, essentially leaving tons of corporate donations on the table. And the #1 reason for this significant gap is a lack of awareness of such programs!

This holiday fundraising season, set your organization up to make the most of these giving programs by increasing donor awareness—and we’re here to help! Let’s discuss this particularly relevant topic and its importance for any fundraising organization, with these key points:

⁠Ready to dive deeper into fundraising research and learn more about matching gift software, strategic donor appeals, retroactive outreach, and automated email streams? Let’s get started!

The Correlation Between Matching Gifts and Year-End Giving

End-of-year fundraising and matching gifts are each vital components of a successful nonprofit strategy. Not to mention, the two complement each other very nicely⁠. More donations flowing during the holiday season means more potential for matches, and promoting matching gift opportunities to donors leads to more and bigger donations in the first place!

Let’s take a closer look at some statistics that help illustrate the power of both year-end fundraising and matching gifts.

Here's why you should prioritize end-of-year fundraising and matching gifts.

End-of-Year Fundraising By The Numbers

  • 30% of annual giving happens in December.
  • 10% of all annual donations come in the last three days of the year.
  • 50% of nonprofits receive a majority of their annual funding through year-end giving.
  • An average of $48 billion is donated to nonprofits in the holiday giving season each year.
  • 1/3 of nonprofits incorporate two or more “touches” in their end-of-year appeals.

Sources: Double the Donation and Nonprofit Hub

Matching Gifts By The Numbers

  • Over 26 million individuals work for companies with matching gift programs.
  • 84% of survey participants say they’re more likely to donate if a match is offered.
  • 1 in 3 donors indicated they’d give a larger gift if a match is applied, resulting in a 51% increase in average gift size.
  • Mentioning matching gifts in fundraising appeals results in a 71% increase in response rate.
  • Leveraging a matching gift automation tool can double or triple an organization’s matching gift revenue.

Sources: Double the Donation and 360MatchPro

Graph showing the correlation between end-of-year fundraising and matching gifts.What It Means for End-of-Year Fundraising and Matching Gifts

Matching gifts and end-of-year giving strategies go hand-in-hand for effective fundraisers.

Since a large percentage of an organization’s total revenue typically comes from year-end giving, it makes sense that you’d want to double those gifts. And because matching gift promotions often result in a significant increase in both the number and size of donations, it’s a great way to make your appeals stand out and keep your organization at the forefront of donors’ minds for longer!

4 Tips to Get Started With Impactful EOY Gift-Matching in 2021

Now that you understand the importance of matching gifts and their relevance during the holiday fundraising season, what actionable next steps can you take to get started? These four tips should help!

1. Set up matching gift software ASAP.

You might worry that it’s too late to get started with any new software this year⁠—but that’s simply not true. In fact, the end of the year is typically the time you rely on fundraising software the most. You already have a lot on your to-do list, and equipping your fundraising team with the best tools also provides you with the biggest impact for the lowest effort.

Luckily, implementing matching gift software can be quick, easy, and massively effective! Check out this case study from a nonprofit that was set up for matching gifts in mere hours:

The Metropolitan YMCA of the Oranges was able to be fully onboarded with Double the Donation’s tools within 12 hours of buying⁠—all in time for an evening fundraising event on the same day! During this period, Metro YMCA of the Oranges integrated our matching gift tool with their online donation forms, configured automated matching gift follow-ups, and embedded the company search database in their website.This YMCA got set up with matching gifts in less than a day, which means it's not too late for your end-of-year and matching gift efforts.

In the following ten months, they’ve identified more than $32,000 in match-eligible donations and maintained a 61% matching gift email open rate and a 9% click-through rate (each more than 3x higher than the average nonprofit).

The moral of this story? Tight turnaround times for software implementation are entirely possible when you need to get up and running quickly⁠—like when the end of the year is quickly approaching. However, it is a priority that you’ll want to dive into matching gifts as soon as possible to make the most of your tools as year-end giving ramps up.

2. Highlight matching gift opportunities in end-of-year appeals.

You might have already drafted your 2021 year-end fundraising appeals, or you might be working on them right about now. Either way, consider adding a section about matching gifts!

As the statistics above illustrate, nonprofit supporters tend to be more likely to give (and to give in larger amounts) when they know there’s a match being offered. Donors love having the opportunity to see their gifts stretch significantly further, making a larger impact on a cause they care about.

Picture this:

Jeff is an avid supporter of your organization, but it’s the end of the year, and he’s tight on funds. He was considering skipping his year-end donation this year (thinking, “what good could my $50 really do, anyway?”) when he was informed that his employer, Coca-Cola, would match his gift at a 2:1 rate.

All of a sudden, he realized his initial gift could be worth $150⁠ (which seems a lot more significant to Jeff⁠), and he made his donation. That’s $150 you likely wouldn’t have collected if not for matching gifts⁠—and there are a lot of “Jeff’s” in the world, too!

The way you market matching gift opportunities to supporters can be simple. Incorporate a reminder about matching gift programs in your social media, email, text, and other appeals, and across your nonprofit website as well. Consider saying something like this: “Make your year-end donation go further this year with company gift-matching. See if you’re eligible here.”

Matching gifts can be exactly what you need to coax on-the-fence supporters into becoming end-of-year donors for your cause, and it often starts directly within the donation request itself!

3. Reach out to match-eligible donors retroactively.

When you incorporate matching gift outreach into your end-of-year strategy, it doesn’t have to be solely focused on new donations, either. Many gifts made throughout the year may still be eligible for a match!

Each business that offers a matching gift program chooses its own match request criteria and submission guidelines. While it varies from company to company, many employers grant employee matches through the end of the calendar year in which the initial gift was made. So for a good deal of your match-eligible donors, their request window might be closing quickly.

That makes the end of the year a perfect opportunity to reach back out to these individuals, remind them about matching gifts, and encourage them to complete the request process with their employer. This is a fantastic way to boost year-end revenue from existing donors without requiring them to reach back into their own wallets.

4. Leverage automated end-of-year email streams.

Another significant roadblock to matching gift success lies with nonprofit fundraising staff who feel they don’t have time to manage and promote the process. Luckily, that’s where matching gift automation comes in!

Here's an example of automated outreach for end-of-year fundraising and matching gifts.Automated email streams enable nonprofits to configure a number of customizable messages (such as one for match-eligible donors, one for likely ineligible donors, and one for donors with unknown eligibility) that are triggered when an individual gives to your organization. This ensures that every donor receives matching gift outreach in a timely manner and that no donation falls through the cracks, even when your team is juggling 100 different end-of-year tasks.

These email streams can either take place directly following a donation (typically within 24 hours of the initial gift) or retroactively, as detailed above. Both are excellent ways to encourage donors to participate in their matching gift programs and drive additional revenue for your cause.

Regardless, you’ll want to provide the donor with as much employer-specific information as is available, including donation minimums and maximums, match ratios, submission deadlines, and direct links to their company’s online request forms. And your automation system can gather all of that data so that you don’t have to!

It’s not too late to launch matching gift strategies this year-end fundraising season, but it is time to get started now. The longer you wait, the more potential matches you’re missing out on.

Incorporate these practices and invest in powerful, innovative tools to make the most of corporate gift-matching in the remainder of 2021. As an added bonus, you’ll be all set to get your 2022 gifts matched, as well.

Good luck, and happy fundraising!

Boost your end-of-year fundraising and matching gifts with Double the Donation!

Double the Donation and Blackbaud Enhance Integration

Double the Donation and Blackbaud Enhance Matching Gift Integration with Raiser’s Edge NXT and 360MatchPro

Double the Donation and Blackbaud are thrilled to debut their recent integration enhancements. This duo has teamed up to bring even greater matching gift functionality to their existing integration.

As a Premier ISV Partner in the Blackbaud ecosystem, Double the Donation offered a robust CRM integration, designed to automate matching gift outreach to donors post-contribution. This new integration update now functions specifically with RE NXT donation forms, allowing donors to identify themselves as match-eligible during the donation process – leading to greater donor reporting along with more tailored, personalized messaging and next steps.

“360MatchPro has proven to provide tremendous value in helping RE NXT customers take full advantage of matching gift opportunities,” said Ben Wong, Senior Principal Technical Product Manager. “This latest enhancement presents the matching gift opportunity directly to donors, which will help raise matching gift revenue as well as foster donor engagement and improve data reporting, and it’s delivered in a simple package that I know customers will love.”

This integration enhancement provides an additional touchpoint to donors when they’re most engaged: during the donation process. As the donor navigates through their typical giving flow, 360MatchPro will work to identify matching gift opportunities and drive matching gift requests to completion.

“Many donors have trouble navigating the matching gift process, leaving nonprofits responsible for donor follow ups and outreach efforts,” said Adam Weinger, President of Double the Donation. “Our enhanced RE NXT integration allows nonprofits to transfer that responsibility to an automated solution so that they can increase their matching gifts while focusing their energy and effort on top priority tasks within their organization.”

360MatchPro works seamlessly with RE NXT, providing fundraisers with leading matching gift automation across nonprofit and educational industries. Using this enhanced integration, users can expect simple matching gift solutions to drive fundraising success.

360MatchPro - Activate in seconds and start raising more from matching gifts!

Activate in Seconds and Start Raising More from Matching Gifts!

The 360MatchPro and RE NXT donation form integration has a simple set up process so that you can drive matching gift revenue in no time. Simply connect your RE NXT and 360MatchPro accounts using the process outlined in our integration guide. Then, you can drag and drop the 360MatchPro search tool directly onto your RE NXT donation forms.

drag 360MatchPro onto your re nxt forms

Once you place the matching gift search bar on your form, then you’re all set! Donors will now be able to identify themselves as match-eligible during the donation flow and receive matching gift follow ups directly on the confirmation screen.

This process can help your organization harness the $4-7 billion in matching gift revenue that goes unclaimed each year.

Looking to learn more? Check out our in-depth integration guide to get started!


Drive More Matching Gifts to Completion with 360MatchPro!

360MatchPro ensures your matching gift opportunities don’t fall through the cracks.

Take advantage of this solution to:

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.


This image explains the 360MatchPro features listed above alongside an increasing graph to represent increasing donations.

Ready to drive matching gifts for your next fundraising effort? Schedule a personalized demo to learn how matching gifts can fund your mission.

About Blackbaud: The Blackbaud Partner Network is a group of leading technology and services firms providing the social good community with the solutions, applications, and strategies they need to make a difference in their local communities and worldwide. To learn more about Blackbaud’s Technology Partner program, visit: http://www.blackbaud.com/partners

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://360matchpro.com/demo-request/