Custom Donations Selects 360MatchPro by Double the Donation at Matching Gifts Software Provider

Custom Donations Selects 360MatchPro by Double the Donation as Matching Gifts Software Provider

Custom Donations and Double the Donation are thrilled to announce a new technical integration partnership. Through this unification, Custom Donation users can grow their gift matching revenue with 360MatchPro by Double the Donation, the leading provider of matching gift solutions to nonprofits and educational institutions.

Alongside Custom Donations donation tools, 360MatchPro automates the gift matching process and drives matching submissions to completion. The joint solution will help nonprofits take advantage of the $4-7 billion in matching gifts that go unclaimed each year.

“360MatchPro is an impressive gift matching tool that greatly simplifies the process,” said Michael Smith, Founder and CEO of Custom Donations. “Through their extensive gift matching research, Double the Donation is able to connect donors to their matching gift programs and help them to complete matching requests. At Custom Donations, we pride ourselves in creating easy software systems to increase revenue, and we are so excited to give our clients the opportunity to use the best gift matching software on the market.”

360MatchPro identifies gift matching opportunities directly from the donation form. Then, using automated outreach, it educates donors and provides them with easy methods to submit a matching gift request. This results in substantially higher matching gift revenue without unnecessary work for the organization or donor.

“Custom Donations provides impressive fundraising tools for their clients, and we are very happy to add gift matching to their list of features,” said Adam Weinger, President of Double the Donation. “Through our automated software system, organizations can expect to magnify gift matching revenue without chasing down matching gift requests. This will certainly help organizations take advantage of the billions of dollars in matching gifts that are missed out on every year.”

The integration between Custom Donations and 360MatchPro is seamless and simple, and it can help close the donor awareness gap that causes organizations to miss out on matching gift contributions.


Activate in Seconds and Start Raising More From Matching Gifts

Activate in Seconds and Start Raising More From Matching Gifts!

360MatchPro works alongside Custom Donations to take your gift matching revenue to the next level. Follow along with these steps to learn about the simple setup process.

First, log on to your Custom Donations platform. Then, navigate to your “Account” page and scroll to the “Integrations” heading. Once you select “Double the Donation”, you can enter your account credentials.


Custom Donations - API Key Page


Then, toggle on the gift matching feature on your individual donation forms and voila! That is all that it takes to take advantage of employer gift matching!

Once this integration is enabled, you will see a search bar appear on your donation forms. This search bar is simple and streamlined, so it will not distract from the donor giving process.


Custom Donations - with 360MatchPro Tool


Donors can then search for their employer to discover their own gift matching program. As the user types, a drop down menu will appear giving company suggestions, making it unlikely that the donor will enter a misspelled or incorrect employer name.

After completing the form, the 360MatchPro tool scans an extensive database of matching gift programs to determine donor eligibility. With 20,000 company names, this source is the most comprehensive and up-to-date database of employer matching gift programs. It is consistently updated by a dedicated team of researchers who gather information from community relations departments, industry peers, matching gift program administrators and more to ensure accurate information.

The tool will send customizable emails to notify donors of their match-eligible status. These messages can be configured to contain important matching gift guidelines and direct links to matching gift submission pages.

This process is automated so you can save time while growing gift matching revenue, making this integration a match made in fundraising heaven.

Looking to learn more? Check out our in-depth integration guide to get started!

Drive More Matches to Completion with 360MatchPro

Drive More Matching Gifts to Completion with 360MatchPro!

360MatchPro uses powerful tools to fuels your fundraising strategies.

With this solution you can:

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

This image displays the features of the software integration.


Ready to learn more or get started? Schedule a personalized demo to see how 360MatchPro can fit your organization’s needs and drive donations through company gift matching.

About Custom Donations: Build customized forms that embed directly and securely into your website so that you can accept directed giving, recurring gifts, allow donors to cover your fees and launch new forms with ease. This platform turns giving into a seamless, branded experience so that you can welcome ongoing donations with a swift and secure giving system that is completely tailored to the needs of your organization. This can all come from within your own website, so that you can retain donors without third party interference. To learn more, visit:

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit