Fundraise Up Transitions to 360MatchPro by Double the Donations as Exclusive Matching Gifts Provider

Fundraise Up Transitions to 360MatchPro by Double the Donation as Exclusive Matching Gifts Provider

Fundraise Up is proud to transition its matching gifts integration partnership from Amply to 360MatchPro by Double the Donation, the leading provider of matching gifts and volunteer grant software to nonprofits and educational institutions. 

Combined, the two solutions ensure the highest conversion rates and highest return from every donation made. Fundraise Up donation forms are engineered to engage more donors and drive those donations to completion using AI technology and dynamic donor experiences, while 360MatchPro’s powerful matching gift identification and follow-up ensures that each donation has the highest impact possible.

“The transition to Double the Donation was a no-brainer,” said Salvatore Salpietro, Chief Integration Officer at Fundraise Up. “Clients had a loud-and-clear preference in the matching gift provider they wanted as their fundraising partner. And the innovation Double the Donation has demonstrated with their 360MatchPro automation platform goes beyond what anyone else is doing right now. We’re proud to join the Double the Donation partner ecosystem. We even baked it right into our dashboard.”

Each year, $4-7 billion in matching gift revenue goes unclaimed. The gap between potential revenue and claimed revenue can be largely attributed to a gap in donor awareness. When donors don’t know that they’re eligible for matching gifts or how to go about getting their donations matched, billions of potential fundraising dollars never reach nonprofits.

“Partnering with Fundraise Up is a natural fit for 360MatchPro,” said Adam Weinger, President of Double the Donation. “The purpose of matching gift automation is to ensure that no matching gift opportunity goes unnoticed, and Fundraise Up giving forms makes sure that all donor touchpoints are accounted for.”

360MatchPro ensures that every matching gift opportunity is identified and followed up on, without adding administrative burden to busy nonprofit teams.

The integration between 360MatchPro and Fundraise Up giving forms provides nonprofits and donors with a streamlined, well-engineered donation flow that leaves no dollars on the table.

This header image states: "Activate in Seconds and Start Raising More from Matching Gifts!"

Activate in Seconds and Start Raising More from Matching Gifts!

360MatchPro seamlessly integrates with FundraiseUp, and the setup only takes seconds! Once you complete these steps, you can fuel your fundraising with gift matching contributions. 

First, navigate to the “Integrations” option on your Fundraise Up Dashboard. Select the “360MatchPro by Double the Donation” card from the list. Then, connect your 360MatchPro account using your credentials, or create a new account directly from the web page. This will allow you to add 360MatchPro to your individual donation forms.

This image shows the 360MatchPro set up page. It displays an option to enter 360MatchPro credentials.

Enter your API Keys for a quick and easy set up!

After completing these steps, you will be able to access the 360MatchPro tool on your donation pages! This feature appears as a streamlined search option. Donors enter their employer in the search bar, and suggested companies appear. This provides a quick and easy way to check gift to check gift matching options.

The 360MatchPro by Double the Donation company name search field is in the Fundraise Up checkout flow.

The 360MatchPro  company name search field is featured in the Fundraise Up donation flow.

This tool then scans a database of company gift matching programs to check eligibility. If a donor qualifies, they will receive an email notifying them of the good news. The email will explain their gift matching guidelines and provide next steps to complete the process. This email is completely customizable, so you will have control over the messaging and appearance.

Looking to learn more? Check out our in-depth integration guide to get started!

This header image states: "Drive More Matching Gifts to Completion with 360MatchPro!

Drive More Matching Gifts to Completion with 360MatchPro!

360MatchPro features valuable tools to ensure a successful fundraising experience. These methods keep you in contact with your donors while driving donations forward.

Check out some of the 360MatchPro features below:

  •  Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.


This image shows a flow chart increasing across the page. It states: "Identify more matching gift revenue, drive more matches to completion and reallocate your time to your top opportunities.

360MatchPro identifies gift matching opportunities so that you may increase donations without increasing effort.


The 360MatchPro is a great way to drive donations alongside Fundraise Up tools. Check out the 360MatchPro demo page to schedule a personalized session and see this integration in action.

About Fundraise Up: Fundraise Up is engineered for online fundraising. With powerful backend technology and an easy to use interface, it makes it easy to increase donations. Their platform can help you convert website visitors into donors, guide donors through the process, and leverage donor data to increase retention and revenue. Learn more about this platform on Fundraise Up’s website.

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit