A.K.A. New Media Selects 360MatchPro by Double the Donation as Exclusive Matching Gifts Integration for raisin®

A.K.A. New Media Selects 360MatchPro by Double the Donation as Exclusive Matching Gifts Integration for raisin®

A.K.A New Media is excited to share that raisin®, a product of A.K.A New Media, has released an integration with 360MatchPro by Double the Donation. Double the Donation is the leading provider of matching gift and volunteer grant solutions to nonprofits and educational institutions.

The seamless, built-in integration with 360MatchPro ensures that no corporate matching gifts opportunity for a raisin fundraiser falls through the cracks.

“We’ve seen an increase in nonprofit organizations looking for supplemental tools to maximize giving,” said Assadour Kirijian, CEO & Executive Creative Director of A.K.A. New Media, Inc. “Corporate matching gifts fit squarely into that box. We’re proud to respond so quickly to this timely need with Double the Donation as our exclusive matching gifts technology partner.”

With $4-7 billion left on the table from US-based corporate matching gift programs alone, nonprofit organizations worldwide are missing out. The reason is simple: 78% of match-eligible donors don’t know that their employer offers to match their charitable contributions.

“The 360MatchPro integration with raisin strikes a delicate but essential balance for nonprofits,” said Adam Weinger, President of Double the Donation. “We’re able to assess matching gift eligibility without disrupting the frictionless flow of the donation experience. That balance is key for nonprofits who are looking to encourage corporate matching without hurting their conversion rates.”

The 360MatchPro integration with raisin tackles this gap in donor awareness of matching gifts. Donors giving through a raisin donation form integrated with 360MatchPro are presented with multiple opportunities to discover their matching gift eligibility and to take the next steps to get their gifts matched.

This header image states: "Activate in seconds and start raising more from matching gifts"

Activate in Seconds and Start Raising More from Matching Gifts!

360MatchPro can be easily activated with the raisin platform to begin your gift matching experience. If you already have a 360MatchPro account, simply enter your API keys within raisin to activate the integration. If you would like to create a new 360MatchPro account, contact your raisin account manager to obtain these API key credentials.

This image displays the raisin set up page. It is a form asking the user to enter their credentials.

Enter your 360MatchPro credentials in raisin for a quick and easy set up process.

Next, you can decide which donation forms will feature the 360MatchPro search tool. This customization provides the ease of a global activation while still allowing you to retain individualized control over your donation forms. The set up page will prompt you with two options: 

  • (Recommended):Opt in to integrate 360MatchPro across all live events on the donations module by selecting “Yes, activate for all live events.” This will allow the systems to automatically apply the matching gift search options to all live events. 
  • To activate individual events by selecting “No, I’ll activate manually.” 

It’s that simple! The 360MatchPro integration will now appear on donation forms. Donors can search for their company’s name, and then receive a message like this one:


Matching opportunities are displayed strategically on raisin donation forms integrated with 360MatchPro.

Matching opportunities are displayed strategically on raisin donation forms integrated with 360MatchPro.

360MatchPro then uses automated identification tools to collect matching gift eligibility and drive matches to completion – resulting in more contributions for your organization.

Looking to learn more? Check out our in-depth integration guide to get started!

This header image states: "Drive more matching gifts to completion with 360MatchPro"

Drive More Matching Gifts to Completion with 360MatchPro!

360MatchPro has many valuable features to make sure you are getting the most out of gift matching contributions. 

This valuable integration will:

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
This image lists how 360MatchPro can add value to nonprofits. It also depicts a line graph that is meant to represent increasing donations.

Add value to your organization with 360MatchPro!


We recommend checking out this process in action. Visit the 360MatchPro Personalized Demo Page to schedule a discussion. These sessions are tailored to your organization’s needs, and they demonstrate the ease and effectiveness of integrating 360MatchPro with raisin.

About raisin:The raisin platform makes online fundraising easy. Make use of powerful mobile forward fundraising, state-of-the-art integrations, a user-friendly interface, and intuitive set-up to raise more quickly and simply. Raisin launched in 2006 and it continues its ongoing commitment to excellence in innovation, and an ongoing pursuit to continually be more mobile, more open and more social. To learn more about the raisin platform, check out their website at https://www.akaraisin.com/ 

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://360matchpro.com/demo-request/