No two nonprofits are the same. All organizations have their own unique aspirations, limitations, and culture that shape the way you serve your community.
One thing all nonprofits do share? Every nonprofit could benefit from assessing (or reassessing) their fundraising strategy.
No matter how well you feel your organization is doing, it’s always worth it to take a step back and see if there’s anything your nonprofit could be doing better.
Similarly, if your nonprofit is running into roadblocks but you can’t quite identify where the trouble stems from, a comprehensive fundraising strategy assessment might help reveal your organization’s blindspots.
(Looking for some professional guidance to help your nonprofit meet its goals? Be sure to consult our list of the top ten nonprofit consulting firms to get your organization on track!)
Luckily, assessing your fundraising strategy has never been easier. In this article, we’ll cover all the areas of fundraising assessment, including:
- Fundraising Strategy Planning
- Fundraising Strategy for Communications
- Fundraising Strategy for Events
- Fundraising Strategy Evaluation
Ready to revamp your nonprofit’s fundraising strategy? Let’s explore each category in more detail.
At the heart of your organization, you need to have an intimate understanding of your nonprofit’s direction before you’re ever able to strategize the fundraising process. Before focusing on specific arms of your fundraising efforts, you need to look at the big picture of your nonprofit. To get a better idea of the scope of your organization’s fundraising needs, here are a few important questions to ask yourself:
1. Fundraising Strategy Planning
At the heart of your organization, you need to have an intimate understanding of your nonprofit’s direction before you’re ever able to strategize the fundraising process. Before focusing on specific arms of your fundraising efforts, you need to look at the big picture of your nonprofit.
To get a better idea of the scope of your organization’s fundraising needs, here are a few important questions to ask yourself:
Takeaway: Doing a big-picture assessment of your fundraising strategy is a great way to get an idea of where to focus any further investigations.
2. Fundraising Strategy for Communications.
Now that you’ve looked at your overall fundraising strategy, it’s time to turn the spotlight on individual arms of your fundraising efforts. In particular, the way your nonprofit approaches communications can influence the success or failure of your fundraising strategy on the whole.
You can identify areas where your nonprofit’s communications techniques need improvement by asking:
Takeaway: When it comes to your fundraising strategy, your communications assessment should focus on what your nonprofit is doing to ease engagement between donors and your organization.
3. Fundraising Strategy for Events.
As with communications, your fundraising strategy is intrinsically tied to your approach to hosting events. Events help anchor your fundraising efforts as well as unite your donors as a community.
To guide an evaluation of your event fundraising strategy, you should ask yourself:
Takeaway: Other arms of your organization, such as marketing and fundraising, all intersect when it comes to your organization’s events, so it’s important to take the time to assess how well the moving parts work together.
4. Fundraising Strategy Evaluation.
Evaluation should be a core part of any nonprofit’s fundraising strategy. Without assessing how well your fundraising strategy is performing, you won’t know where to make improvements.
(With the help of nonprofit event fundraising software, your organization can collect and analyze important data to see where these improvements should be made.)
To assess how well you’re evaluating your fundraising strategy, you should ask yourself:
Takeaway: If evaluation isn’t a part of your strategy, your fundraising efforts are likely not as effective as they could be. Keep comprehensive, consistent data, and use that to inform how you move forward.
Now that you’ve assessed your fundraising strategy, your nonprofit is ready to get started on your next successful campaign. Use what you’ve learned to guide your strategy moving forward, and be sure to periodically assess your strategy to stay on track. Good luck!
Want to learn more about improving your fundraising strategy? Check out these additional resources to improve your nonprofit’s approach.
- Fundraising Software: Expert Tools for Smart Nonprofits. Looking to improve your fundraising strategy further? Consider investing in fundraising software. Read this guide to get to know the different fundraising software solutions on the market.
- Online Fundraising: The Ultimate Guide. Your nonprofit likely depends upon online fundraising as an important way to access donors. Consult this guide for more ways your nonprofit can improve your strategy by better understanding online fundraising.
- 11 Member Management Tools for Nonprofits and Associations. Be sure to review this rundown of the top member management tools to learn how your nonprofit can better keep a hold of your membership and strengthen your fundraising process.