Double the Donation and Totem announce a new partnership!

Totem Insights Chooses 360MatchPro by Double the Donation for Exclusive Matching Gifts Integrated Solution

Double the Donation is proud to announce an exclusive partnership with Totem Insights, a six-in-one supporter engagement platform, with an integration of the 360MatchPro matching gifts solution into the Totem donation management fundraising platform. The integration provides nonprofits with the ability to engage with and receive matching gift funds from the over 26 million individuals who work for companies with matching gift programs. 

“Here at Totem, we are always seeking to create more efficient and streamlined experiences for donors by continuously releasing new features that make our donor management system even more robust,” said Alan Wei, CEO and Co-Founder of Totem Insights. “With the understanding that donors are more likely to give if their donation is matched, we believe that the 360MatchPro by Double the Donation integration achieves the goal of providing a better donor experience while helping nonprofits increase their fundraising dollars.”

Totem users are now able to include the 360MatchPro streamlined matching gift search tool as a field on their donation forms. As donors search for their company name in that field, their transaction record is updated in 360MatchPro. This functionality of the 360MatchPro platform ensures that every matching gift opportunity is identified, driven to completion, and reported back to the nonprofit — all automatically. 

“Lack of donor awareness is the number one reason for the $4-7 billion in matching gift revenue left on the table every year,” says Adam Weinger, President of Double the Donation. “We are so excited to be Totem’s exclusive choice for a matching gift solution partner.”

Double the Donation’s database of matching gift companies takes the guesswork and time out of the matching gift process, leaving nonprofits time to focus on top opportunities with the Totem and 360MatchPro integration.

Activate in seconds and start raising more from matching gifts!

Find your company name with ease

Donors can enter their company name to see their match eligiblity.

Activate in Seconds and Start Raising More from Matching Gifts!

The 360MatchPro and Totem integration can be activated by the Totem support team in a matter of minutes, so you can get straight to matching gifts—no complicated IT work required. 

Once integrated, 360MatchPro presents donors with multiple opportunities to identify their employer during the donation process without interrupting the flow of the donation experience. The autocomplete search tool maps your donor’s entries to corresponding company names and follows up on each submission with a link to the donor’s company matching gift request form.

The integration also immediately recognizes corporate email addresses and populates the search field with the corresponding company, making it even easier for donors to discover their eligibility for a match. And with 1 in 3 donors more likely to give if they are match eligible, nonprofits who use Totem and 360MatchPro can take their fundraising strategy to the next level with the help of gift matching. 

360MatchPro collects this data and transforms it into actionable insights for your organization so you can keep your donor information streamlined and consolidated. The results are higher matching gift request rates and revenue, higher percentages of donors with current employer information on file, and a wealth of useful corporate philanthropy-related data for nonprofit teams.

Looking to learn more? Check out our in-depth integration guide to get started!

Drive More Matching Gifts to Completion with 360MatchPro!  

Totem seeks to help nonprofits cultivate more donations, develop an effective fundraising strategy, discover untapped database potential, and more. 360MatchPro by Double the Donation enhances that mission by incorporating corporate philanthropy and matching gifts to the fundraising conversation. 

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
360MatchPro provides value to your nonprofit with corporate gift matching marketing!

360MatchPro provides value to your nonprofit with corporate gift matching marketing!

To get started on your matching gift journey with Totem and Double the Donation, schedule a private demo of 360MatchPro today. 

About Totem Insights: Totem offers a single platform to handle all of your constituent, donor, member, volunteer, program, and event needs. With years of experience working with and for nonprofits of all sizes, Totem remains dedicated to finding new solutions and providing top notch, human support to the “helpers” amongst us.  At Totem, we help the helpers. Learn more at

About Double the Donation:  Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit and request a demo at