Corporate Giving and Matching Gift Statistics [Updated 2023]
Key Matching Gift Statistics
Key Matching Gift Statistics
- 65% of Fortune 500 companies offer matching gift programs.
- Source: Double the Donation’s Review of Fortune 500 Companies’ Employee Giving Programs
- Over 26 million individuals work for companies with matching gift programs.
- Source: Real-time Analysis of employment figures for companies in Double the Donation’s matching gift database
- 11% of total corporate cash contributions to nonprofits are made through matching gift programs, for an estimated average of $2.86 billion donated each year.
- An additional $4 – $7 billion in matching gift funds is estimated to go unclaimed per year.
- Over the last three years, the percentage of Russell 1000 companies publicly disclosing that they offer employee matching gifts grew by 11.8%.
- A Forbes survey of 250 multi-billion-dollar companies indicated that 92% of surveyed companies offer at least one kind of gift matching program to their employees.
- Source: Forbes – Corporate Giving By The Numbers
- Double the Donation’s database covers more than 99% of companies with matching gift programs.
- Source – Database of Matching Gift and Volunteer Grant Companies
Potential Impact of Matching Gifts
- 84% of survey participants say they’re more likely to donate if a match is offered.
- Source: The Big-Give Research Initiative
- 1 in 3 donors indicate they’d give a larger gift if matching is applied to their donation.
- Source: The Big-Give Research Initiative
- Mentioning matching gifts in fundraising appeals results in a 71% increase in response rate and a 51% increase in average donation amount.
- Source: Tech Soup – Which Fundraising Strategies Work?
- A well-executed matching gift strategy can have more than 75% engagement, including interacting with your search tool, accessing matching gift forms or guidelines, and/or opening multiple emails. That’s 5x the average nonprofit’s engagement rate!
- Source: An Analysis of Double the Donation Usage
Promoting Matching Gifts
Matching Gift Statistics: Employee Participation Rates
Matching gift participation rates vary widely by company. This is a result of how prominently a company promotes matching gifts and how easy it is for employees to participate.
For example, 96% of employees at companies with matching gift programs have a strong or very strong preference for their company to match donations made directly to a nonprofit (such as through the nonprofit’s website, peer-to-peer fundraising platform, or mail) rather than only matching donations through a workplace giving software platforms. The more options an employee has to give and to get their gift matched, the more likely they are to utilize available company matching opportunities.
The graphs to the left illustrate the matching gift program employee participation rates for a few leaders in various sectors.
Some companies, like American Express and Microsoft, heavily promote their corporate philanthropy programs, while others don’t. In fact, recent analysis indicates that only 19% of companies include more than one paragraph regarding matching gift programs in their easily accessible employee handbook materials or website.
This means it’s incredibly important for your organization to do its part in raising awareness of matching gifts. We recommend that nonprofits promote matching gifts in three locations:
Takeaway: If you effectively promote employee matching gifts to your donors, you can overcome low participation rates.
Matching Gift Statistics: Typical Program Guidelines
Matching Gift Statistics: Top Companies
Highlights From Top Companies
- The top 10 matching gift companies will match on average up to $47,500 per employee per year
- Source: Double the Donation’s Analysis of Top Matching Gift Programs
- 51% of the Russell 1000 companies publicly disclose they offer matching gift programs (with additional ones being offered and not publicly disclosed yet).
- 85% of the top matching gift companies also offer volunteer grant programs.
- Source: Double the Donation’s Analysis of Top Matching Gift Programs
Most Widely Used Matching Gift Program
- Microsoft is the largest contributor of matching gift and volunteer grant funds.
- 65% of Microsoft’s employees participate in the annual giving campaign.
- Inclusive of the corporate match, Microsoft employees have donated more than $1 billion to nonprofits.
- Since Microsoft began its volunteer match program in 2005, U.S.-based employees have volunteered more than 2 million hours of their time to causes they’re passionate about.
- In one year Microsoft matched $53.2 million in employee monetary donations.
- This represents an 11% increase over previous year match levelsDonations went to nearly 19,000 unique nonprofit organizations.
- Microsoft donated an additional $7.7 million as a result of the 456,000 volunteer hours logged through the company’s employee volunteer program
World’s First Matching Gift Program
Key Corporate Giving Statistics
Volunteer Grant and Volunteering Statistics
Additional Matching Gift & Corporate Philanthropy Resources
Promoting Matching Gifts
Your donors are unlikely to know about matching gifts unless your nonprofit promotes these giving programs to them.
Check out our resources to learn how you can effectively market matching gift programs to donors via multiple channels.
Matching Gift Companies
Many companies offer a matching gift program (65% of Fortune 500 companies do!), but some outshine the rest.
Double the Donation has compiled a list of the top 10 companies with the best matching gift programs in the United States.
Impact of Corporate Giving
Matching gift programs are just one of the many types of corporate philanthropy initiatives that companies have.
If you’re interested in learning about the importance of corporate philanthropy, read the following article!
