Corporate Giving and Matching Gift Statistics [Updated 2022]

Corporate Giving and Matching Gift Statistics [Updated 2022]

Matching gifts can make a huge difference for nonprofits of all sizes, but too few organizations know about them or even how to begin tapping into corporate philanthropy. Explore the key matching gift statistics below to learn about the potential impact of this underutilized revenue source.

Key Matching Gift Statistics

Check out these powerful matching gift statistics from Double the Donation.

Key Matching Gift Statistics

Matching Gift Statistic: An estimated $4 – $7 billion in matching gift funds goes unclaimed per year.
  • Over 26 million individuals work for companies with matching gift programs.
  • Real-time Analysis of employment figures for companies in Double the Donation’s matching gift database
  • An estimated $2 – $3 billion is donated through matching gift programs annually.
    • Source: Double the Donation’s projections based on company reported match figures and analysis of surveys
  • Over the last three years, the percentage of Russell 1000 companies publicly disclosing that they offer employee matching gifts grew by 11.8%.
  • Potential Impact of Matching Gifts

    • 84% of survey participants say they’re more likely to donate if a match is offered.
      • Source: The Big-Give Research Initiative
    • 11% of total corporate cash contributions to nonprofits are made through matching gift programs. Corporations have donated a total of $26.0 billion to nonprofits in 2019.
    • 1 in 3 donors indicate they’d give a larger gift if matching is applied to their donation.
      • Source: The Big-Give Research Initiative
    • Only 1.31% of individual contributions are matched at the average nonprofit organization.
      • This is due to lack of awareness and lack of marketing. Incorporating Double the Donation’s matching gift automation like 360MatchPro can significantly grow matching gift revenue at nonprofits.
      • Source: Double the Donation Database Analysis and Projections, 2021

    Promoting Matching Gifts

    Matching Gift Statistic: Employing multiple approaches to identifying match-eligible donors results in 77% more identified match-eligible donations.
    • Flexibility in where donors can give matters!
      • 86% of donors want to be able to give their original donation directly to a nonprofit through the nonprofit’s website.
      • 6% of donors want to give their original donation through a workplace giving platform and then have that gift passed along to the nonprofit.
      • 8% of donors didn’t indicate a preferred donation channel.
      • Source: Double the Donation 2021 survey of donors.
    • Mentioning matching gifts in fundraising appeals results in a 71% increase in response rate and a 51% increase in average donation amount.
      • Source: Tech Soup: Which Fundraising Strategies Work?
    • Sending matching gift reminder emails within 24 hours of a donation results in a 53% open rate, which is 2-3 times higher than the average nonprofit email open rate.
      • Source: Double the Donation Database Analysis and Projections, 2021
    • Sending more than one matching gift reminder email to donors can drastically increase the number of matching gifts submitted. For example, among donors who have already been identified as match eligible, the second matching gift email sent increases the number of matches identified and submitted by the first email by 48%. That means sending the second reminder email increases matches submitted by 48%!
      • Source: Double the Donation Database Analysis and Projections, 2021
    • Employing multiple approaches to identifying match-eligible donors results in 77% more identified match-eligible donations.
      • Source: Double the Donation Database Analysis and Projections, 2021
    • Email domain screening for match-eligible donations can result in a 1% increase in total revenue for nonprofits.
      • Source: Double the Donation Database Analysis and Projections, 2021
    • Leveraging a matching gift automation tool (like 360MatchPro) can double or triple an organization’s matching gift revenue.
      • Source: Client Data Analysis from 360MatchPro