Matching gifts can make a huge difference for nonprofits of all sizes, but too few organizations know about them or even how to begin tapping into corporate philanthropy. Explore the key matching gift statistics below to learn about the potential impact of this underutilized revenue source.
Matching gift participation rates vary widely by company. This is a result of how prominently a company promotes matching gifts and how easy it is for employees to participate.
For example, 96% of employees at companies with matching gift programs have a strong or very strong preference for their company to match donations made directly to a nonprofit (such as through the nonprofit’s website, peer-to-peer fundraising platform, or mail) rather than only matching donations through a workplace giving software platforms. The more options an employee has to give and to get their gift matched, the more likely they are to utilize available company matching opportunities.
The graphs to the left illustrate the matching gift program employee participation rates for a few leaders in various sectors.
Some companies, like American Express and Microsoft, heavily promote their corporate philanthropy programs, while others don’t. In fact, recent analysis indicates that only 19% of companies include more than one paragraph regarding matching gift programs in their easily accessible employee handbook materials or website.
This means it’s incredibly important for your organization to do its part in raising awareness of matching gifts. We recommend that nonprofits promote matching gifts in three locations:
Takeaway: If you effectively promote employee matching gifts to your donors, you can overcome low participation rates.
Your donors are unlikely to know about matching gifts unless your nonprofit promotes these giving programs to them.
Check out our resources to learn how you can effectively market matching gift programs to donors via multiple channels.
Many companies offer a matching gift program (65% of Fortune 500 companies do!), but some outshine the rest.
Double the Donation has compiled a list of the top 10 companies with the best matching gift programs in the United States.
Matching gift programs are just one of the many types of corporate philanthropy initiatives that companies have.
If you’re interested in learning about the importance of corporate philanthropy, read the following article!
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