Corporate Philanthropy: The Ultimate Guide

What Is Corporate Philanthropy?

Corporate philanthropy is the act of a corporation or business promoting the welfare of others, generally through charitable donations of funds or time.

How Much Do Corporations Donate?

Last year, corporations in the United States donated more than $17.77 billion to nonprofit organizations, including arts and cultural organizations, health and human services, and educational institutions.

Why Is Corporate Philanthropy Important?

Corporate philanthropy is an essential business function that helps support communities where companies are based, foster employee engagement, and generate business value.

Note

Become a Corporate Philanthropy Expert! Grab our Free Guide to the Top Forms of Corporate Philanthropy.

The Basics of Corporate Philanthropy

The Importance of Corporate Philanthropy

Why Corporate Philanthropy Is Important

The importance of corporate social responsibility cannot be understated. Individuals want to work for companies that support their communities, and consumers want to purchase goods from companies that are doing good in the world.

Benefits of a robust culture of corporate philanthropy include:

  • Fostering a positive workplace environment
  • Increased employee engagement
  • A better public image with more media coverage
  • Enhanced relationships with consumers
  • And many more!

Takeaway: Companies who focus on becoming good corporate citizens can reap immense business benefits.

Forms of Corporate Philanthropy

Types of Corporate Giving

Corporate philanthropy comes in all shapes and sizes. Companies can offer different types of programs to appeal to multiple employees. Corporate giving programs help employees give back to organizations and the community in a variety of ways.

Employee giving programs can include:

  • Matching gifts
  • Volunteer grants
  • Employee grant stipends

Corporate-initiated programs can consist of:

  • Community grants
  • Volunteer support initiatives

Takeaway: There are corporate giving programs that encourage employee giving and help companies achieve their business goals. Explore the pros and cons of all the different forms of corporate philanthropy.

Corporate Philanthropy Statistics

Corporate Philanthropy Statistics

Are you wondering how much money corporations donate to nonprofits? We dug into our database of employee giving programs and talked with our partners to collect the most comprehensive data on corporate giving.

Here’s what we found:

  • Corporations gave over $17.7 billion to charities last year, a 13.7% year-over-year increase.
  • An estimated $6-$10 billion in matching gift funds goes unclaimed per year.
  • Walmart is the largest corporate philanthropist, giving over $300 million annually in cash donations, plus over $1 billion in additional in-kind support.

Takeaway: Corporations donate billions of dollars annually to nonprofits through a wide range of programs.

Corporate Giving Impacts Business Results

Corporate Philanthropy’s Impact on Employee Engagement

Companies with engaged employees who enjoy their jobs outperform companies with disengaged workers by up to 202%!

A company can improve employee engagement by offering corporate giving programs. These programs allow employees to see their corporation giving back to the community and other programs they deeply care about.

These programs can take the form of:

  • Matching gift programs
  • Volunteer grants
  • Grants for fundraising efforts
  • A multitude of other programs!

Takeaway: Individuals want to work for companies that support the causes they care about. Businesses see benefits from being great corporate citizens. Everyone wins!

Note

Become a Matching Gift Expert! Grab our Free Ultimate Guide to Matching Gifts.

Leading Corporate Philanthropy Programs

Corporate Philanthropy Leaders

10 Companies Doing Corporate Philanthropy Right

Most companies give back to charitable causes. Whether these companies institute a volunteer grant program, a matching gift program, or encourage employees to volunteer together as teams, corporate philanthropy can take many forms.

However, a handful of companies go above and beyond their peers. These stellar corporations include:

  • Chevron, which offers up to $10,000 in matching donations and a comprehensive volunteer grant program
  • Johnson & Johnson, which matches up to $20,000 in employee donations, sometimes at a 2:1 ratio
  • Microsoft, which offers a volunteer grant program and matches up to $15,000 in employee contributions
  • SalesForce, which grants employees $100 per 10 hours volunteered at a nonprofit, as well as up to $5,000 in matching donations
  • And many others!

Takeaway: Explore companies who are doing a great job of engaging employees and supporting communities and causes through innovative giving programs.

Check out these top matching gift companies!

Top Matching Gift Companies

Nearly two thirds of Fortune 500 companies match donations that employees make to a wide variety of nonprofits.

Double the Donation’s team has analyzed and ranked the top matching gift programs in the world. Although corporations don’t always release specific figures, top contributors include Microsoft, which donates nearly $50 million annually, and General Electric, which gives more than $37 million per year.

Other major corporate donors include:

  • Apple
  • PepsiCo
  • Gap Corporation
  • British Petroleum
  • And countless others!

Takeaway: Millions of individuals work for companies that will match their donations.

Top Volunteer Grant Companies

Did you know that over 40% of Fortune 500 companies provide monetary support when their employees volunteer at a nonprofit organization?

While there are a multitude of corporations that offer volunteer grant programs, the top companies include:

  • Aetna
  • ExxonMobil
  • Allstate
  • RealNetworks
  • Verizon
  • And many others!

When employees donate their time to a nonprofit by volunteering at an event or fundraiser, their employer may contribute a certain amount of money per hour volunteered. Alternatively, companies may donate money once a volunteering threshold has been met. Either way, employees who donate their time to nonprofits can take advantage of volunteer grants that companies offer.

Takeaway: Millions of employees work for companies that provide grants when they volunteer.

Additional Resources

Corporate Philanthropy Software Platforms

Software Vendors for Corporations

Managing the wide array of corporate philanthropy programs that a company may want to institute can be challenging. Thankfully, there are third-party companies that specialize in making it easy for corporations to institute:

  • Matching gift programs
  • Volunteer grant programs
  • Payroll deductions
  • Disaster relief programs
  • Volunteer days
  • And much more!

Takeaway: Most companies leverage a software platform from a third party to help run their corporate philanthropy initiatives.

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Double the Donation’s Matching Gift Service

Double the Donation provides comprehensive and up-to-date matching gift profiles for companies across the US, Canada, and UK. All of our matching gift information is centralized in one easy-to-use tool that you can place on your website and incorporate into various donor software.

Double the Donation matching gift company profiles provide:

  • Minimum and maximum match amounts
  • Employee eligibility
  • Links to electronic guidelines and forms
  • Company specific match instructions
  • And more!

Takeaway: Our tool is designed to help nonprofits bring in more matching gift funds.

Download the Ultimate Guide to Matching Gifts

The Ultimate Guide to Matching Gifts covers everything and anything you could ever want to know about matching gifts, including:

  • Standards on how companies structure their programs
    • Average minimums and maximums
    • Employee eligibility
    • Nonprofit eligibility
    • And more
  • Best practices
  • Top matching gift companies
  • Submission processes

Takeaway: This free Ultimate Guide to Matching Gifts will turn you into a matching gift expert and help you bring in more matching money.

Additional Corporate Philanthropy Resources

Matching Gift Companies

Top matching gift companies

Lots of companies offer matching gift programs, but some really stand above the rest.

Companies like GE, Boeing, and Gap all offer top-of-the-line matching gift programs to their employees.

Volunteer Grant Companies

Top volunteer grant companies

While volunteer grants aren’t as common as matching gifts, they’re still important.

Check out the companies – including Dell, Microsoft, and Verizon – with top volunteer grant programs.

Companies That Donate

Companies that donate to nonprofits

Companies give back to nonprofits through additional programs and initiatives.

For a comprehensive list of the corporations and businesses that donate to nonprofits, click below.

What Others Say About Us

Jamie Tobias

We’ve been using Double the Donation for over three years. The service is a great way of reminding people to find out if their employer will match their donation and then makes it easy for donors and volunteers to submit these grant requests.

Jamie TobiasDirector of Major GiftsPiedmont Healthcare Foundation
Valerie Vierengel

The matching gift lookup tool is extremely user friendly and provides donors with exactly what they need to submit matching gifts. The plugin on our matching gift page and on the confirmation screen is boosting matches big time!

Valerie VierengelDirector of Donor StewardshipASPCA
Melissa Wadley-McGhee

Adding Double the Donation’s plugin to our website was so easy. The entire setup process to add the plugin on our dedicated matching gift page, our ways-to-give page, and our donation confirmation screen was done the same day in minutes.

Melissa Wadley-McGheeExecutive DirectorEncinitas Educational Foundation
Susan Sappington

We have been so happy with your services.  Our matching donations have tripled since we signed up with you.

Susan SappingtonDirector of DevelopmentLazarex Cancer Foundation

Meet a few of our happy clients:

University of Utah Matching Gifts
ASPCA Matching Gifts
Woodward Academy Matching Gifts
YMCA Matching Gifts
WNET Thirteen Public Media in New York Matching Gifts
University of Central Florida Matching Gifts
Southern Poverty Law Center Matching Gifts
Ridgefield Library Matching Gifts
Girl Scouts Matching Gifts
Sideout Foundation Matching Gifts
National Kidney Foundation Matching Gifts
American School of Paris Matching Gifts
Jewish Federation of Chicago Matching Gifts
Washington Humane Society Matching Gifts
Big Brothers Big Sisters Matching Gifts

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