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Working Together to Elevate Online Giving: Shift Marketing Selects Double the Donation as Matching Gift Software Provider

Double the Donation and Shift Marketing are proud to announce an exciting new partnership that will bring industry-leading matching gift functionality from 360MatchPro by Double the Donation to one of the industry’s best online giving experiences from Shift Marketing.

Nonprofits and higher educational institutions utilizing Shift Marketing for its result-driven fundraising campaign management platform and donation pages can now employ a matching gifts strategy with 360MatchPro’s matching gift automation to start capturing more of the $4-7 billion in matching gift funds that go unclaimed every year.

“We are always searching for new implementations that can drive fundraising campaign performance for our nonprofit and higher education clients,” says John Paterson, CEO of Shift Marketing. “That’s why integrating 360MatchPro as our matching gift solution was a great fit for Shift Marketing.”

360MatchPro allows donors to discover their matching gift eligibility during the donation process and provides clear, guided next steps for donors to drive matches to completion. These automation tools make it easy for donors to double, even triple, their donations – and creates a new revenue stream for fundraisers who want to increase their matching gift funds without overextending their team’s time and resources.

“Shift Marketing offers robust, results-driven fundraising and donor engagement solutions that add tangible value for fundraisers,” says Adam Weinger, President of Double the Donation. “That’s why we are so excited to partner with their platform and bring matching gift automation to their clients.”

This seamless Double the Donation and Shift Marketing integration has a simple activation process so you can start targeting the millions of match-eligible donors without any extra effort.

360MatchPro - Activate in seconds and start raising more from matching gifts!

Activate in Seconds and Start Raising More from Matching Gifts!

360MatchPro can be activated in a matter of seconds from your Shift Marketing platform so that your organization can start growing your matching gift revenue today. Simply contact your Shift Marketing account executive and ask them to activate your integration – they’ll handle the rest!

Once your integration is up and running, your donors will be able to check their matching gift eligibility from within the donation flow using the 360MatchPro autocomplete search tool. Then, they will be prompted with guided next steps on the donation confirmation page to submit their matching gift request to their specific employer. These features make driving matches to completion a breeze for donors, so your organization can see more donations doubled!

Shift Marketing and 360MatchPro integration

Identify match-eligible donors during the donation process with the 360MatchPro search tool. This streamlined field takes spelling errors, parent companies, and subsidiary companies into account.


The 360MatchPro solution doesn’t stop there. This tool will allow your organization to track matching gift stats and even automate email outreach to donors, so that they can access another opportunity to double their recent donation.

Matching gift email example

Email automation simplifies follow-ups for your organization and provides an additional touchpoint for donors to get their gifts matched!


With the additional touchpoint of automated emails, your organization can maximize matching gift revenue!

Looking to learn more? Check out our in-depth integration guide to get started!

360MatchPro - Drive more matching gift requests to completion with 360MatchPro

Drive More Matching Gifts to Completion with 360MatchPro!

The 360MatchPro and Shift Marketing integration will equip your organization with the tools it needs to boost matching gift revenue and provide a streamlined experience for donors giving to your organization’s cause.

Check out some of these features from the 360MatchPro and Shift Marketing integration:

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

360MatchPro features - identify more opportunities, drive matches to completion and reallocate time to your top priorities

Ready to get started on your matching gifts journey? Request a demo today.

About Shift Marketing: Shift Marketing provides industry-leading tools to help fundraisers in the nonprofit and higher education spaces to execute versatile, agile and effective direct fundraising campaigns to optimize constituent engagement. To learn more, visit: https://shiftmarketing.io/

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://doublethedonation.com/get-a-demo/