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Virtuous Partners with Double the Donation for Matching Gifts

Double the Donation is proud to announce a new integration between Virtuous Software and 360MatchPro, an industry-leading provider of software solutions for nonprofits. This partnership provides a seamless integration that features enhanced gift matching tools. These tools enable nonprofits to grow giving with employer gift matching.

Virtuous is a modern nonprofit CRM, marketing, and donation platform that is purpose-built to personalize donor communications and increase impact. By offering gift matching tools, Virtuous expands the functionality available to their customers and provides an opportunity to exponentially increase revenue. Through this partnership, organizations could capitalize on the $4-7 billion in matching gift funds that go unclaimed each year.


“We’ve known that matching gifts was the next frontier for our customers, and upon researching all of the providers out there, we found Double the Donation to have the most thorough and user-friendly tools available,” said Gabe Cooper, CEO of Virtuous Software. “By incorporating matching gifts into Virtuous Giving, we are ensuring that our customers are made aware of every fundraising opportunity.”

360MatchPro, Double the Donation’s most robust tool, is an enterprise platform that automates outreach, offers actionable insights on how to improve matching gift efforts, and collects and stores donor information. Employment information is collected through self-identification and email domain capture on the donation form.

“We are so excited to provide the virtuous customer base with the tools they need to increase their matching gift revenue,” said Adam Weinger, President of Double the Donation. “There is $4-7 billion in matching gift revenue left on the table each year, and we’re happy to help these organizations claim some of that revenue to further their work.”

Through this seamless integration, your organization can capture even more match-eligible donors and drive their matching gift requests to completion. The automated outreach provided by 360MatchPro sends customized messaging to donors based on their match-eligibility. These communications can be used to help organizations track the status of all match-eligible donations by encouraging the donors to report when they’ve submitted their matching gift requests.

This header block states: "Activate in Seconds and Start Raising More from Matching Gifts"

Activate in Seconds and Start Raising More from Matching Gifts!


360MatchPro integrates easily into your Virtuous platform, providing a simple set up process. Once you activate the software integration, 360MatchPro will be activated globally to your CRM. You can then add 360MatchPro to your giving forms. Simply look for the “Plugins” section when creating a donation form, and then select the Double the Donation field. Drag this option anywhere on the page.


This image shows the Virtuous set up page. It displays the option to "Manage Double the Donation"

Navigate to the “Manage Double the Donation” tab to activate this integration.

Once this field is added, you can harness all of the power of 360MatchPro! The 360MatchPro streamlined search feature allows donors to discover their matching gift eligibility and then navigate directly to their matching gift submission page from the confirmation screen – making it easier than ever for your supporters to double their donations.

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The 360MatchPro streamlined search tool helps donors quickly select their employer.

360MatchPro can also automate customizable matching gift outreach. These messages are designed to capture even more donors and provide them with easy steps to submit matching gift requests. With this additional touchpoint and easy data tracking in the 360MatchPro portal, your organization can easily automate the matching gift process to increase donations without any extra effort!

Looking to learn more? Check out our in-depth integration guide to get started!

This header image states: "Drive More Matching Gifts to Completion with 360MatchPro"

Drive More Matching Gifts to Completion with 360MatchPro!

360MatchPro provides many features to ensure that you have an easy and effective fundraising experience. These tools are sure to increase contributions without extra effort. 

Check out some of the 360MatchPro features below:  

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
This image shows 360MatchPro benefits alongside an increasing graph to represent increased revenue.

Drive donations using the 360MatchPro automated software!


Interested in learning more? Schedule a personalized demo with Double the Donation to discuss gift matching, functionality and more.

About Virtuous: Virtuous is a Nonprofit Marketing, CRM and Donation Platform helping charities grow giving and build better relationships with donors. This all-in-one nonprofit growth platform allows donor management software to meet modern marketing technology. Virtuous software is feature-rich enough to meet all of your complex fundraising needs and help you create personal connections with your constituents. Interested in learning more? Check out Virtuous features at


About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit