CharityEngine is excited to help nonprofits take full advantage of their fundraising potential through a new exclusive partnership with Double the Donation. The 360MatchPro automation matching gift solution by Double the Donation automatically identifies donors who are eligible for employer matching gift programs, then follows up with them to drive matches to completion.
“The value of this integration to our nonprofit clients are two-fold,” said Leigh Kessler, Vice President of Marketing and Communications for CharityEngine. “First, we’re able to drive increased revenue without donors increasing their donations through employer matching gift programs. But even more exciting is that our nonprofit clients can add an entirely new dimension to their fundraising strategy via insights into where their donors work.”
Nonprofits are currently leaving $4-7 billion in matching gifts on the table, largely because of a lack of donor awareness. The 360MatchPro integration with CharityEngine addresses this gap in donor knowledge of matching gift programs by delivering next steps directly to match-eligible donors on the confirmation page and in follow-up emails.
“Once the matching gift submission process is demystified, donors take advantage of their employer’s programs in huge numbers,” said Adam Weinger, President of Double the Donation. “360MatchPro provides the jump start that donors need after making a donation through CharityEngine forms.”
CharityEngine online fundraising can now be integrated with 360MatchPro in minutes. After implementation, nonprofits will instantly begin receiving highly detailed analytics about their donors’ employment, matching gift eligibility, and matching gift submission status.
Activate in Seconds and Start Raising More from Matching Gifts!
360MatchPro uses specialized software to drive your gift matches to completion. The simple set up process will increase your donation power without adding extra effort for you or your donors.
To get started, contact Double the Donation for a 360MatchPro account. Then navigate to your selected donation form. Choose to manage this form, and add your provided 360MatchPro source code. This will allow the 360MatchPro search tool to appear on your confirmation screen.
Donors can use this search tool to enter the name of their employer. The confirmation page will then explain their company’s gift matching guidelines and how to proceed with the contribution. These donors will also receive an automated yet personalized email that further details these programs and encourages them to pursue their matching gift.
That’s all there is to it! This quick and easy set up is sure to increase your revenue while encouraging donors to pursue matching gifts from their employer.
Looking to learn more? Check out our in-depth integration guide to get started!
Drive More Matching Gifts to Completion with 360MatchPro!
360MatchPro has many valuable tools to discover!
The 360MatchPro features work alongside CharityEngine to help your organization:
- Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
- Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
- Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
The 360MatchPro demo page allows you to set up a personalized session to discuss gift matching opportunities and functionality for your organization’s specific needs.
About CharityEngine: CharityEngine is a donor journey management software that applies smart engagement strategies for high donor retention. This platform creates lifetime value through innovative CRM, communications and marketing management, events, peer-to-peer, and online fundraising solutions. CharityEngine is built to help you plan your strategy with insight, easily run your fundraising, events, & marketing in one place, and use automation & personalization to show your donors you care. To learn more visit https://www.charityengine.net/
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://360matchpro.com/demo-request/