Virtuous and Double the Donation are proud to announce updates to their software integration. This pair has added enhanced functionality to their gift matching tools so that nonprofits can increase growth with employer gift matching. These changes include more program identification fields, cutting-edge identification methods and increased donor touchpoints.
This integration was already helping nonprofits increase employer matching gift funds though 360MatchPro, the industry’s leading matching gift software. Through this partnership, organizations could capitalize on the $4-7 billion in matching gift funds that go unclaimed each year.
“The enhanced 360MatchPro tool is easy to use and an effective way to take advantage of employer matching gift programs. This innovative tool works natively within Virtuous Giving to drive donations without any extra effort,” said Jeff Jacobs, Director of Product Marketing at Virtuous. “It is easy to see why Double the Donation is industry leading when it comes to matching gifts software.”
These enhancements were designed not only to create an easier user experience, but also a more valuable one. Both donors and nonprofits alike will see that these enhancements have shifted to meet the industry’s increased automation needs.
“We are so excited to offer enhanced matching gift tools to Virtuous users,” said Adam Weinger, President of Double the Donation. “We understand the value of adaptable software that fits the needs of nonprofits. That’s why we consistently provide cutting-edge fundraising solutions.”
Through this seamless integration, your organization can capture even more match eligible donors and drive their matching gift requests to completion.
Activate in Seconds and Start Raising More from Matching Gifts!
The 360MatchPro integrates easily into your Virtuous platform, providing a simple set up process. Once you activate the software integration, 360MatchPro will be activated globally to your CRM. Then, you can add or remove the streamlined search tool from your Virtuous Giving forms.
This search tool allows donors to discover their matching gift eligibility and then navigate directly to their matching gift submission page from the confirmation screen – making it easier than ever for your supporters to double their donations.
360MatchPro can also automate customizable matching gift outreach. These messages are designed to capture even more donors and provide them with easy steps to submit matching gift requests. With this additional touchpoint and easy data tracking in the 360MatchPro portal, your organization can easily automate the matching gift process to increase donations without any extra effort!
Drive More Matching Gifts to Completion with 360MatchPro!
360MatchPro uses specialized functionality to fuel your fundraising initiatives! It can:
Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
Ready to learn more? Schedule a personalized demo to see how 360MatchPro could help your organization earn more matching gift revenue.
About Virtuous: Virtuous is a Nonprofit Marketing, CRM and Donation Platform helping charities grow giving and build better relationships with donors. This all-in-one nonprofit growth platform allows donor management software to meet modern marketing technology. Virtuous software is feature-rich enough to meet all of your complex fundraising needs and help you create personal connections with your constituents. Interested in learning more? Check out Virtuous features at https://www.virtuouscrm.com/
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://360matchpro.com/demo-request/
https://doublethedonation.com/tips/wp-content/uploads/Double-the-Donation-Virtuous-enhancement-feature.png290775Adam Weingerhttps://doublethedonation.com/tips/wp-content/uploads/2018/12/double-the-donation-color-logo.svgAdam Weinger2020-11-16 16:30:452020-11-17 11:55:43Virtuous and Double the Donation Enhance their Integration for Greater Gift Matching Opportunities
Click & Pledge and Double the Donation are proud to announce their new integration of 360MatchPro, Double the Donation’s most advanced and robust matching gift tool, into Click & Pledge donation pages. The new integration steps up clients’ matching gift functionality by providing donors with their matching gift information and a direct pipeline to their matching gift request form.
“Double the Donation has been providing value to our clients for years now with their Premium plan,” says Kamran Razvan, CEO at Click & Pledge. “We’re excited to see that value expand for those nonprofits with 360MatchPro.”
Click & Pledge clients can now enter in their company information to the autocomplete search tool to find their employer during the donation process, and discover their company’s matching gift information via email. Furthermore, customized email functionality gives nonprofits yet another opportunity to tell their donors about the value of matching gifts.
“We are committed to providing nonprofits and their donors with the most accurate, comprehensive, and up-to-date information about corporate matching gift programs,” said Adam Weinger, President of Double the Donation. “The Double the Donation database is updated multiple times a day by the Double the Donation database team to ensure that all instructions, links, and program details delivered to donors actually result in increased revenue for nonprofits — not frustration at outdated information and broken links.”
Activate in Seconds and Start Raising More from Matching Gifts!
The new Click & Pledge and 360MatchPro integration is designed to provide a simple onboarding process for nonprofits with easy, intuitive configuration. All nonprofits have to do is navigate to Third Party Integrations within their Click & Pledge platform settings and enter in their 360MatchPro public API key to activate. From there, clients can toggle the 360MatchPro tools on or off for each campaign.
Clients can enter their public API key from their 360MatchPro platform to activate the integration.
Once your 360MatchPro account is fully activated on your forms of choice, donors are then able to search for their company name using the autocomplete search tool, equipped with Double the Donation’s comprehensive database of over 20,000 matching gift providers. Donors then receive emails configured by nonprofits to lead them directly to their matching gift request form, making gift matching as easy as donate, search, and match!
Donors can receive emails encouraging them to get their donation matched by their employer.
By streamlining the matching gift application process for donors, nonprofits are able to maximize the probability of driving those matches to completion.
Drive More Matching Gifts to Completion with 360MatchPro!
Click & Pledge is dedicated to helping their clients generate more impact with innovative features and integrations, and the integration with 360MatchPro by Double the Donation is the latest addition to that list of valuable tools.
Check out some of our favorite 360MatchPro features:
Identify more matching gift revenue opportunities. 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will actually submit.
Drive more matches to completion, from form submission to corporate payment. Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your dop opportunities. Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
Create more value for your organization with 360MatchPro by Double the Donation.
Interested in learning more about how your nonprofit could benefit from matching gifts? Schedule a demo with us today to get started.
About Click & Pledge: Generate more impact for your nonprofit with an all-in-one fundraising platform provided by Click & Pledge. The CONNECT platform has assisted over 20,000 organizations with campaigns and offers tools such as online donation forms, peer-to-peer fundraising, and integrations with Salesforce®. With CONNECT, nonprofit leaders can access the latest innovative features, including text message fundraising and integrative donor outreach at an industry-leading price. For more information regarding Click & Pledge, visit www.clickandpledge.com.
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://360matchpro.com/demo-request/.
https://doublethedonation.com/tips/wp-content/uploads/Double-the-Donation-ClickandPledge-feature.png290775Adam Weingerhttps://doublethedonation.com/tips/wp-content/uploads/2018/12/double-the-donation-color-logo.svgAdam Weinger2020-11-11 12:24:132020-11-11 12:25:28Click & Pledge Expands Matching Gift Functionality with 360MatchPro by Double the Donation
Double the Donation and GiveWP are pleased to announce their technical software integration! This duo has partnered to bring matching gift automation to GiveWP clients. Using the industry leading matching gift tool, 360MatchPro by Double the Donation, organizations will be able to capitalize on employer matching gift funds.
360MatchPro can now work alongside GiveWP features to automate the matching gift process from start to finish. GiveWP is a free, open source plugin that allows add-ons, like 360MatchPro. This seamless integration can help nonprofits everywhere target the 18 million individuals in the U.S. that work for companies with matching gift programs.
“360MatchPro is the optimal way for nonprofits to earn more through employer gift matching. It is secure and flexible, and it empowers fundraisers to earn more for their mission,” said Devin Walker, CEO of GiveWP. “That is why this integration is so seamless; each of our organizations are focused on helping difference-makers fuel their fundraising endeavors.”
360MatchPro identifies match eligible donors during the donation process so your team doesn’t have to. Then, 360MatchPro uses automated outreach to educate donors and provide them with simple ways to submit matching gift requests. This helps organizations drive donations without any extra effort – or asking donors for more funds.
“GiveWP is an open source, innovative platform, and we are so excited to help their clients support the causes that they care about,” said Adam Weigner, President of Double the Donation. “Their features are not only valuable, but also accessible, and we are so proud to bring gift matching to their platform.”
This seamless integration will help nonprofits take advantage of the $4-7 billion in matching gift revenue that goes unclaimed each year.
Activate in Seconds and Start Raising More from matching Gifts!
360MatchPro and GiveWP integrate seamlessly for the ultimate matching gift experience. To activate this integration, simply download the “Give – Double the Donation” plugin and add it to your GiveWP plugins page. Then, you can enter your 360MatchPro credentials and add company matching to individual donation forms.
Once your integration is up and running, your donation form will have the robust matching gift power of 360MatchPro! This tool allows donors to search the name of their employer on the donation form, so that they can then be provided with matching gift information directly on the confirmation screen. The matching gift info includes a direct link to the donor’s gift matching submission form.
360MatchPro can even send customizable messages to your donors to educate them about employer matching gifts. If the donor entered their company on the donation page, then these messages will include their personalized matching gift submission form and program guidelines. This additional touchpoint makes it easier than ever to drive matching gift submissions through 360MatchPro!
Drive More Matching Gifts to Completion with 360MatchPro!
360MatchPro uses specialized functionality to fuel your fundraising initiatives! It can:
Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
Interested in learning more? Schedule a personalized demo to see how matching gifts could impact your organization.
About GiveWP: GiveWP is an open source plugin that is Democratizing Generosity. This platform allows you to accept charitable gifts through customizable donation forms, view donation statistics and reports, manage donors, and integrate with a wide variety of third-party gateways and services. The main GiveWP donation plugin is free and yet full of many advanced features. Highly customizable donation forms, full-featured reporting, and robust donor management features provide site owners with the tools they need to create online donation platforms on any WordPress site. Tens of thousands of causes use GiveWP to raise millions of dollars per year. To learn more visit https://givewp.com/
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://360matchpro.com/demo-request/
https://doublethedonation.com/tips/wp-content/uploads/Double-the-Donation-GiveWP-feature.png290775Adam Weingerhttps://doublethedonation.com/tips/wp-content/uploads/2018/12/double-the-donation-color-logo.svgAdam Weinger2020-11-10 17:24:452020-11-12 11:46:32GiveWP chooses Double the Donation as Exclusive Matching Gift Software Provider
Double the Donation, the leading provider of matching gift solutions for nonprofits, radio stations, and educational institutions, is excited to announce enhanced integration functionality with partner ACD Direct.
The newly updated integrated solution provides radio stations the tools to easily implement gift matching into their greater fundraising strategy. The enhancements improve the activation process so clients can get set up without complicated IT work, enhancing the overall integration experience.
“ACD Direct is always looking to improve the way stations fundraise, and gift matching has proven itself as an immense value-add for our clients,” says Mike Carpenter, Product Manager at ACD Direct. “Our enhanced integration with Double the Donation’s gift matching tools helps our clients get more from matching gifts by making the activation process quicker and easier than ever.”
Clients can now enter in customized text depending on the company donors enter, providing clearer guidance for donors as they move through the giving process. With 360MatchPro, ACD Direct customers will be able to effortlessly drive more matching gifts to completion and increase their overall annual revenue.
Activate in Seconds and Raise More from Matching Gifts!
Activate your 360MatchPro account in your ACD Direct platform in no time by entering your public API key. After configuring the search tool header text to your station’s branding, you’ll be ready to start matching gifts!
Donors can use the autocomplete search tool function to easily find their employer and identify if they are eligible for a matching gift. With the newly enhanced integration, stations can now customize the text that follows that company selection with conditional messaging catered to the organization’s needs.
Customize your messaging to donors when they select a company in the autocomplete search field.
Donors are also greeted with actionable next steps to get their donation matched with the full 360MatchPro functionality, creating a direct pipeline from donors to their matching gift request forms right from the ACD Direct confirmation page and emails outreach.
Drive More Matching Gifts to Completion with 360MatchPro!
ACD Direct strives to create an environment of strong and positive connections between clients and their donors, and 360MatchPro contributes to that mission by adding corporate philanthropy to that network of connections.
Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
Interested in improving the giving experience for you and your donors? Request a demo today to get started.
About ACD Direct, Inc.: With over 15 years in the PBS/nonprofit industry, ACD continuously develops and delivers successful, proprietary, end-use products and solutions that align and support our clients’ goals and integrates seamlessly into business processes, platforms and systems. ACD works alongside each client on their most complex and business-critical matters. For more information, contact us at biz@acddirect.com or visit www.acddirect.com.
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://360matchpro.com/demo-request/.
https://doublethedonation.com/tips/wp-content/uploads/Double-the-Donation_ACD-Direct-Enhancement-Feature2.png290775Erin Oquindohttps://doublethedonation.com/tips/wp-content/uploads/2018/12/double-the-donation-color-logo.svgErin Oquindo2020-10-20 11:54:282020-10-20 12:35:25ACD Direct and Double the Donation Enhance Corporate Matching Gift Integration
RaiseDonors and Double the Donation have partnered once again to bring exceptional gift matching services to nonprofit organizations. By enhancing their current partnership, this duo is providing greater functionality and customization to its clients – making the gift matching game simpler than ever. With this partnership, organizations can expect greater gift matching opportunities resulting in higher contributions for their mission, all without asking donors for additional donations.
“We loved working with the Double the Donation team to enhance our integration,” said
Stephen Boudreau, Co-Founder of RaiseDonors. “They consistently produce the highest performing software alongside a navigable interface, making it both easy and effective for our clients to implement successful gift matching strategies.”
These enhancements come at a time when nonprofits need their software to evolve alongside the changing fundraising landscape. That’s why RaiseDonors and Double the Donation have provided more donor touchpoints and customization options – making it even easier to automate your matching gift approach.
“Our technology is constantly evolving so that it continues to be the best on the market,” said Adam Weinger, President of Double the Donation. “That’s why we love working with partners like RaiseDonors. They share our vision of providing cutting-edge technology alongside industry best practices to give our clients an awesome software experience.”
The software enhancements are simple yet effective, meaning you will still enjoy this software’s ease of use while taking advantage of its enhanced functionality.
Activate in Seconds and Start Raising More from Matching Gifts!
Double the Donation’s powerful matching gift tools can now be configured to appear on your confirmation page – instead of just your donation form. This tool auto populates with the company entered during the donation process, and then it shows relevant matching gift information alongside a direct link to the donor’s specific matching gift submission page. That means that your donors could submit a matching gift request immediately after the donation process, leading to increased revenue for your organization.
Raise more with 360MatchPro features on your confirmation page!
If some donors do not enter their employer on the donation page, don’t sweat it. The confirmation page search tool will still appear, and it will still allow the donor to enter the name of their employer to access valuable matching gift information.
This duo also rolled out customization enhancements, allowing nonprofits to change the text that appears around the 360MatchPro tool. Now your organization can configure messaging to tell donors if they are eligible for a matching gift along with how to proceed based on the information they entered in the search bar. This is just another way that this integration provides your organization with customizable communication opportunities.
Drive More Matching Gifts to Completion with 360MatchPro!
360MatchPro provides specialized tools to ensure that users enjoy an easy yet valuable gift matching experience.
This means that you can:
Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
Earn more in matching gifts with 360MatchPro!
The 360MatchPro is a great way to drive donations while utilizing the valuable tools from RaiseDonors. Check out the 360MatchPro demo page to schedule a personalized session and see this integration in action.
About RaiseDonors: RaiseDonors uses high-converting donation pages, numerous integrations, and valuable analytics reports to make online fundraising easy for growing nonprofits. Founded in 2014, RaiseDonors helps upgrade your giving experience with high-converting donation pages so that you can fundraise more while spending less. To learn more about RaiseDonors, check out their website at https://raisedonors.com/
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://360matchpro.com/demo-request/
https://doublethedonation.com/tips/wp-content/uploads/Double-the-Donation-RaiseDonors-Enhancement-feature.png290775Adam Weingerhttps://doublethedonation.com/tips/wp-content/uploads/2018/12/double-the-donation-color-logo.svgAdam Weinger2020-10-13 11:40:412020-10-13 11:42:21RaiseDonors Debuts Enhanced 360MatchPro Integration for Optimum Gift Matching Experience
Crowdfunding can have a huge impact as you raise money for specific ventures. Whether you’re fundraising individually or as part of a larger organization, crowdfunding is a valuable way to bring in the funding you need.
Crowdfunding is the process of funding a project or cause by raising small or mid-sized amounts of money from a large number of people online.If this is something you’re looking to do, you’ll need the right tools and a crowdfunding platform best suited to your cause to get started.
For that reason, we’ve listed the top crowdfunding websites that can help you reach your goal:
Top Crowdfunding Platforms for Nonprofits & Schools
Ready to find the best crowdfunding platform for your cause? Let’s jump in!
Top Crowdfunding Platforms for Nonprofits & Schools
Classy
Crowdfunding Platform Overview
Classy’s crowdfunding platform offers nonprofits an opportunity to tell their stories and encourage support for their causes. Organizations can use Classy Crowdfunding for giving days, recurring giving, capital campaigns, disaster relief, and more.
Using this crowdfunding website, your nonprofit can easily create a campaign personalized with images, videos, and text, as well as branded receipts and emails. Campaign pages are mobile optimized, so supporters can give from anywhere.
Offer suggested giving amounts and track your metrics using powerful reporting and analytics tools. You can even add sponsor matching to your campaign, allowing sponsors to contribute or match other donations.
Why We Love It
Classy’s crowdfunding platform comes with tools to help engage your donors. Show the specific ways donation dollars relate to impact, personally thank donors in real time through your campaign activity wall, and leverage donation dedications and branded eCards.
Pricing
Contact Classy to discuss pricing, which scales with any sized nonprofit to better meet their needs.
Funraise’s crowdfunding platform helps organizations create online donation websites with an intuitive website builder. Choose to make a main donation page, or different campaign-specific landing pages that you can customize with editable colors, text, and images.
You don’t have to be an experienced web developer to create a great website. Use Funraise’s live editor to choose the elements you want without writing a single line of code. If you are a developer, on the other hand, you have the option to add your own HTML, CSS, and alien scripts to further customize the experience.
Why We Love It
Funraise’s platform allows you to track your campaign through progress bars and activity feeds. Display donor activity, campaign progress, and more! You can also make it easy for supporters to share your campaign with their social networks through shareable posts and images.
Pricing
Funraise offers a few tiers of plans, starting at $350 per month with a 3% platform fee. See their pricing page for more details.
DonorDrive serves a variety of organizations, including nonprofits and Higher Ed institutions. Through their crowdfunding platform, you can launch amazing, branded donation campaigns in no time at all.
Set up custom campaigns that are mobile friendly, accessible, and visually appealing. Even better, there’s no need to have any coding experience! Donors can choose the payment options they prefer, and you’ll receive the funds that day. Plus, you’ll have access to powerful tools for tracking campaign activity and overall performance.
DonorDrive also offers virtual fundraising tools to help organizations in the age of COVID-19 and into the future. Use live streaming tools built for nonprofits and link your campaign pages to Facebook Fundraisers to keep your fundraising synced across multiple platforms.
Why We Love It
DonorDrive offers a variety of solutions for different organization types. If you work for a Higher Ed institution, DonorDrive helps with project fundraising, class and reunion gifts, athletics fundraising, and giving days. For other nonprofits, DonorDrive offers many options, including virtual fundraising, peer-to-peer fundraising, and donation campaigns.
Qgiv’s crowdfunding platform allows your nonprofit to easily put together a crowdfunding form within minutes. There’s no need to have design experience, as Qgiv’s platform is intuitive and easy to use.
Build successful campaign pages using effective images, powerful stories, and progress-tracking tools. For example, Qgiv’s fundraising thermometers help your organization (and its donors!) show how close you are to reaching a goal. This also creates a sense of urgency in your donors and can even drive additional gifts.
Plus, you can make it easy for supporters to share your fundraising page using a social sharing widget, which will get more eyes on your campaign.
Why We Love It
Qgiv’s crowdfunding tools are easy to use, but if you need extra help putting together your campaign form, their support team is available to help! All of Qgiv’s tools are built especially for nonprofits and support text fundraising, events, and more.
Pricing
Qgiv offers different levels of packages to build out your fundraising plan. See their pricing page for more details.
Fundraise Up is a top crowdfunding platform that engages donors from start to finish. Create custom donation forms branded to your organization that embed directly on your website and look great anywhere, whether they’re being viewed on a desktop, tablet, or mobile device.
Fundraise Up also uses machine learning to automatically suggest giving amounts to your donors, which will help drive more donations to completion.
This giving platform also offers donors the chance to cover the processing fee by adding it to their donation amount, allowing your nonprofit to keep 100% of the intended donation!
Why We Love It
Fundraise Up offers a simple, intuitive donation form that makes it easy for donors to give and encourages them to complete the process. Using their platform, you can keep the emotional engagement going and allow donors to complete the checkout process right on your site.
Pricing
Fundraise Up charges both a platform fee and payment processing fees. See their pricing page for more details.
OneCause is a top giving platform that supports mobile bidding, peer-to-peer fundraising, donation tools, and more. Create custom donation forms using embeddable forms and raise more for your cause.
Using donation tools from OneCause, you can brand your donation form to your organization and embed it anywhere on your website with ease.
During giving days, year-end giving, and beyond, these tools from OneCause will help your organization raise more when you need it most!
Why We Love It
OneCause is completely customizable. You can feature tribute and memorial giving as part of your campaigns, while leveraging thermometers, giving timelines, and social media sharing.
OneCause also offers top reporting tools that allow you to track the progress of your fundraiser and create custom reports.
Pricing
OneCause offers multiple levels of plans for online giving. View their pricing plans for more information.
Salsa is a top giving solution that offers a crowdfunding/peer-to-peer fundraising platform, in addition to CRM software, an advocacy platform, and other solutions. Through the specific Salsa Engage platform, participants can create their own fundraising pages to help raise more for your cause.
Salsa also offers DIY Campaigns, where supporters can create their own ideal type of fundraiser and use Salsa Engage’s fundraising tools and templates to raise money.
Easily and securely process donations, including memorials and tributes, gifts in honor, matching gifts, and more.
Why We Love It
Salsa Engage empowers your supporters to help raise awareness around your cause through mobile and social tools. Spread the word and collect donations from all over through an intuitive process and secure payment processing.
Pricing
Contact Salsa for a custom quote on their fundraising software.
For colleges, universities, and K-12 schools that want to create an effective crowdfunding campaign, GiveGab offers just the solution! Bring together alumni, staff, and students using GiveGab’s customizable website, giving you the ability to bring attention to key initiatives throughout the year.
By using GiveGab’s crowdfunding platform, you’ll be able to help alumni and students get involved with important campaigns, offer a place where supporters can learn about events and initiatives at your school, and leverage a robust platform meant for online giving and supporter engagement.
Why We Love It
GiveGab’s crowdfunding platform offers an opportunity for your school to promote key initiatives and events all year round, while creating a sense of community around opportunities for philanthropic involvement.
Pricing
GiveGab’s pricing plans are tailored to your unique needs. Contact them for more information.
If your organization uses Salesforce, Soapbox Engage is an excellent option for you. Using Soapbox Engage, your organization can easily accept contributions through Salesforce donation forms.
These donation forms are mobile friendly and adjust to any type of campaign, including peer-to-peer fundraisers. With Soapbox Donations, your transactions are processed on your website and then saved directly to Salesforce, which allows your organization to focus on more important tasks while reducing overhead.
Why We Love It
It’s easy to create integrated Salesforce donation forms to meet any need your organization may have. All it takes is a few clicks! Soapbox Engage also makes it easy to track marketing data, which is directly delivered to Salesforce.
Pricing
Soapbox Engage offers pricing plans based on the number of apps you want to use. View their pricing page for more information.
Is your nonprofit looking for an intuitive crowdfunding solution that can be perfectly tailored to your organization? Consider Donately’s crowdfunding platform for your next fundraiser!
Donately makes fundraising easy by offering nonprofits a simple way to launch crowdfunding pages, customize donation forms, and analyze donor data.
You don’t need to be an online fundraising pro to see exceptional results with Donately’s crowdfunding platform. When in doubt, their team of experts is there to help!
Why We Love It
Donately stands out by offering top-of-the class fundraising tools to accept and process donations anytime, anywhere.
Pricing
Donately offers a few different plans to choose from, beginning with their free Startup plan. View their pricing information for more details.
GiveCampus provides a variety of online fundraising solutions for colleges and universities, including crowdfunding and peer-to-peer fundraising campaigns.
You can use GiveCampus to raise money for any cause related to your college or university, from funding individual students’ projects to group travel experiences. GiveCampus also provides a convenient way for alumni to give and to raise money for scholarships.
Working with volunteer fundraisers during your campaign? GiveCampus’s Volunteer Management System ensures that they’ll have the information they need on their roles and on the donors they’re reaching out to.
Why We Love It
GiveCampus is designed with colleges and universities in mind. The platform allows your college or university to create customized online giving forms that donors can complete in less than a minute on any device.
Snowball is a comprehensive, easy-to-use crowdfunding website that can help your organization raise more, faster. Create custom donation pages that are branded to your organization and offer donors multiple donation options to suit their preferences.
Their uniquely streamlined donation process ensures you capture the information you need without forcing donors to wade through unnecessary questions during their donation.
Additionally, this platform offers a robust reporting tool that allows you to assess your crowdfunding strategy and make informed decisions about how best to proceed.
Why We Love It
Snowball truly harnesses the power of social sharing that is such a vital part of crowdfunding.
They have a specially designed social sharing tool that allows your supporters to share your campaign across multiple popular social media platforms, including Facebook and Twitter. This tool also allows users to share your campaign through text and email channels to ensure your campaign reaches more people.
Pricing
Snowball offers multiple packages to meet your organization’s needs, starting with their Basic Plan at $0 per year to the Enterprise, which starts at $999 per year. View their pricing page for more information.
Handbid offers affordable crowdfunding tools that work for any organization. Designed with quick setup and user experience in mind, their software will raise revenue and lower the stress that comes with planning and executing a successful campaign.
Backed by their powerful fundraising tools, you can create a fully immersive crowdfunding experience in no time at all. Their user-friendly manager interface makes it easy to get up and running with your campaigns in minutes.
Handbid puts all the fundraising tools you need at your fingertips, so you can continue reaching donors throughout the year. From crowdfunding to peer-to-peer fundraising to silent auctions, they’ve got you covered.
Why We Love It
Handbid enables you to drive engagement even further with intuitive gamification. Get creative with their unique puzzle project that shows donors the difference they can make. Choose your “before” and “after” photos, chop them up, and sell each piece to donors. As the pieces are purchased, Handbid reveals your “after” photo and brings your mission to life right in front of donors’ eyes.
With Handbid, you can eliminate stress and make your online fundraisers more engaging, accessible, and profitable!
Pricing
Handbid offers a simple, affordable pricing package that suits any budget. It costs only 3% of fundraiser revenue raised through crowdfunding and peer-to-peer campaigns. For transactions processed through Handbid, there’s a small processing fee. You can even customize your plan with helpful add-on products, including setup, ticketing, and event promotion. Take a look at their pricing page for more information.
Fundly’s state-of-the-art crowdfunding platform emphasizes visual storytelling—especially through videos. Individuals (and nonprofits and schools!) can create and add interactive slideshows right on their fundraising page to engage donors.
With its intuitive interface, Fundly is easy for users to navigate. There’s even a mobile app that allows fundraisers to post updates, photos, and videos on-the-go. Likewise, the app allows donors to give whenever it’s most convenient for them.
There is no minimum amount required to raise in order to keep the contributions, and it only takes 24-48 hours to receive these funds. That said, Fundly’s crowdfunding platform has been providing much-needed relief for COVID-19, allowing fundraisers to receive these funds in little to no time at all.
Why We Love It
Fundly offers incredible features that help you design and update your own crowdfunding page, such as blog-like posts to keep the conversation going. The platform also offers extensive options to reach supporters around the world, an excellent support team, and affordable fees.
Pricing
Fundly charges a 4.9% platform fee plus a credit card processing fee of 2.9% + $0.30 per transaction. Setup is quick and seamless, with no raise requirements or startup fees. In other words, they’re an affordable option for any cause. View their pricing page for more information.
Bonfire’s crowdfunding platform helps you raise more money by selling merchandise. Fundraisers can design their very own t-shirts, tank tops, and sweatshirts of all styles, fits, and colors.
Bonfire will help you design, market, sell, and ship your t-shirts with ease. Then, you’ll collect the profits!
The best part? You don’t have to be a graphic designer to sell aesthetically pleasing apparel! With Bonfire’s extensive library, you can select a pre-made design or upload one of your own.
Why We Love It
Bonfire manufactures high quality merchandise that looks and feels great. Even more, you don’t have to pay any merchandise fees upfront, which means you can do all your designing first and then allow your supporters’ contributions to pay for the t-shirts.
Pricing
Bonfire’s platform is free to use! You’ll simply pay a base fee that covers the manufacturing of your apparel and a shipping fee, depending on how many shirts you order. If you choose to enable additional donations at the time of checkout, Bonfire will charge an 8% fee to cover credit card and administrative expenses. View their pricing calculator for more details.
Snap! Raise helps youth organizations or teams create an online campaign page that students will be excited to share. Set up your Snap! Raise campaign to offer prizes to active participants.
Want to offer branded merchandise to your student fundraisers and supporters? Set up your organization’s personalized Snap! Shop, filled with products branded to your team or organization. Your Snap! Shop is free to operate when you start a fundraiser.
Snap! Raise shows its support for your organization by offering leadership and teambuilding materials to group leaders so you can get the most out of your fundraising efforts.
Why We Love It
Snap! Raise was founded on the principle that group activities serve an important role in the development of kids, and that youth program leaders can empower kids to reach their full potential when they don’t have to worry about financial concerns. With this platform, you can easily build your campaign page, launch your fundraiser, and fund your dream program.
Pricing
Snap! Raise charges no upfront fees and deducts a percentage fee from the total amount you raise, based on group participation. Contact Snap! Raise to learn more about pricing.
https://doublethedonation.com/tips/wp-content/uploads/Crowdfunding-Platforms-Feature.jpg280720Adam Weingerhttps://doublethedonation.com/tips/wp-content/uploads/2018/12/double-the-donation-color-logo.svgAdam Weinger2020-10-12 16:21:082020-10-25 14:22:43The Top Crowdfunding Platforms for All Types of Fundraisers
Peer-to-peer events are great moneymakers. If you use matching gifts, your peer-to-peer event can raise even more funds for your nonprofit. Wondering how you can get your participants involved with a matching gift campaign during your peer-to-peer event? Read on for tips from Qgiv on how to successfully integrate matching gifts into your fundraising event.
Market matching gifts on event pages
One simple way to encourage matching gifts during your peer-to-peer event is to ask for them on your event page. Highlight matching gifts as a strategy that makes donations go further. Many of your supporters may not know what matching gifts are. Devote some space on your page to define matching gifts and explain how participants can apply for a match.
If your nonprofit secured a matching gift pledge from a major donor, your board, or from a foundation offering matching gifts, tell your visitors to take advantage of the match! Most matching gift pledges specify gifts are matched to a specific dollar amount. Don’t leave money on the table. Instead, make sure everyone who visits your event page knows that by making a gift, they’re making twice the impact!
If you use Double the Donation to help donors search for matching gift opportunities, embed the search bar on your event page. Be sure to place it somewhere that encourages your visitors to use it. You may even want the matching gift search to appear on multiple pages. Within Qgiv’s peer-to-peer tools, for instance, you could display the search bar on your main event page, on participant fundraising pages, and on the transaction details page if donors gave without searching for a match before submitting their gift. Qgiv even offers an integration with Double the Donation that embeds the matching search widget on donation forms so donors can easily search for a match during the giving process.
Junior Achievement of Chicago uses the Double the Donation 360MatchPro and Qgiv integration to display a matching gift search on their peer-to-peer donation forms.
Incentivize matching gifts
Encouraging donors to put in extra effort to support your nonprofit sometimes takes a bit of bribery (the harmless and rewarding kind!). Incentivizing your matching gift campaign can encourage more matching gifts. Within your peer-to-peer event, you can offer incentives that provide a handicap to teams if your event is a competition. Or you could offer an exclusive prize to participants who successfully match their gifts. Enticing donors to make matching gifts can be a great strategy to boost the number of matching gifts applied for during your event. The trick is knowing what incentives will motivate your donors.
Event-specific incentives
Special shout outs during the event
An advantage in a competitive peer-to-peer event
A digital badge displayed on their participant fundraising page
Exclusive event merchandise for gift matches
Prizes customized with the nonprofit’s branding and logo
An after party for top donors and donors who made matching gifts
Generalized matching gift incentives
Invitations to future special events (non-fundraisers)
A shout out in your nonprofit’s donor newsletter
Membership in an exclusive giving society
A phone call from the CEO thanking the donor for applying for a gift match
Think about your audience and what would motivate them to make a matched gift. Make the incentive relevant to your event and your supporters.
Make matching gift searches easy
One of the simplest ways to encourage matching gifts for your peer-to-peer event is making the process easy. If your donor has to put in a lot of legwork calling their Human Resources Department, printing out their receipt, and setting up a meeting to verify their donation and request a match, they’re not going to be as likely to apply for the match. Instead, simplify the process as much as possible by making the search for matching gifts easy.
Searching for your company on Double the Donation’s platform is a quick and easy way for employees to find their employer and get the details on applying for a match. Embedding their search tool on your event page makes that process even easier.
Donors can find their employer and then start the matching gift application directly after making their donation. Making a matching gift search the last step in the event donation process can help increase the odds your donors will search for their company and go through the steps of applying for the match.
Recruit fundraisers from companies with matching gifts programs
If you want matching gifts to be a focal point of your peer-to-peer event, it helps to recruit participants whose companies have a gift matching program. Because you can’t guarantee each participant works for an eligible company when they register, recruit local companies that offer gift matches and encourage their employees to participate. If you’re unsure which companies to approach, search for their matching gift programs on the Double the Donation platform.
Instead of hoping that your participants will work for companies with a corporate philanthropy department, pit local companies against one another for your peer-to-peer event. This strategy can be tricky to execute but has the potential to pay off. Set up meetings with each company to discuss partnering together for your event. Explain the format of the event and, most importantly, how participation will benefit the companies involved.
Once you’ve managed to get several companies on board, finish planning your event and open registration and donations. Encourage employees from each company to donate and apply for gift matches through their company’s matching gift program. Honor the company that raises the most money with a top fundraising company award!
To further incentivize giving, ask your CEO if they’d be willing to take part in an activity like a pie in the face if their employees raise the most money for the event. Marketing the event as an opportunity to slightly embarrass your boss for charity can garner more employee participation.
City Year Philadelphia did a great job of marketing their Pie for Progress campaign.
Plan for this with the CEO rather than surprise them with it. You’ll want to make sure whoever “wins” is okay with the incentive their employees are working toward.
Conclusion
You can make peer-to-peer event donations go further by incorporating a matching gift campaign. Just make sure your campaign is highly visible and easy for participants. Further increase the odds of participants matching gifts by incentivizing gift matches with prizes and recruiting participants from companies with matching gift programs. Above all, following matching gift best practices to make the most of your matching gifts program.
This post was contributed by Shay Lessman at Qgiv. Shay is a writer and editor with a passion for helping nonprofit organizations succeed. He has experience in fundraising communications and has written several successful grants. He is also a proud pet parent of two very naughty dogs. When he’s not working at Qgiv, he can usually be found writing poetry, playing games, or listening to podcasts.
If you work for a nonprofit organization and you’re looking for a way to maximize your fundraising efforts, there’s one avenue you might not be paying enough attention to: prospect research.
Regardless of your organization’s size, prospect research can have a huge impact on the amount of money you bring in. These funds can help you serve your missions, fund important projects, and keep working toward your goals.
In this guide, we’ll outline several important pieces of information you’ll need to successfully leverage prospect research. These topics include:
From learning the basics to soliciting your first prospects, this approach can be a game-changer for your organization. Let’s get started!
1. What is Prospect Research?
Prospect research is a research process performed by a nonprofit’s fundraising and development teams to gather more data about their donors and prospects. Key factors to look for include past giving, wealth markers, business affiliations, and philanthropic tendencies. Overall, this information helps nonprofits determine a donor’s ability and desire to donate to a specific cause.
Who Uses Prospect Research?
A variety of organizations can use prospect research as a way to boost their fundraising revenue. These include:
Educational institutions (including K-12)
Healthcare organizations
Arts and cultural organizations
Environmental groups
Faith-based organizations
Greek organizations
Prospect research can help all of these organizations (plus others!) become more efficient and focused in their fundraising outreach.
Primary Uses of Prospect Research
Among the various areas of fundraising that prospect research can help, there are a few that tend to benefit the most. These areas include major giving, capital campaigns, and annual giving.
Major Giving
Prospect research is the perfect tool for finding hidden major gift prospects in your existing donor database. This is because it can help you uncover past giving and involvement and track giving patterns that may predict major giving.
For instance, you might have a faithful donor whose contributions have been steadily increasing over the past five years. With prospect research, you can examine that donor’s history and figure out the best strategy to ask for a major donation.
Capital Campaigns
A capital campaign is a long-term fundraising effort that’s usually tied to a large project, such as the construction of a new building or the development of an endowment.
Capital campaigns typically rely on a set number of major gifts during the “quiet phase,” before fundraising is opened to everyone in what’s known as the “public phase.”
Prospect research can help nonprofits find ideal donors for both the quiet phase and the public phase.
Annual Giving
Annual giving is what keeps your organization’s wheels turning. Without it, you wouldn’t be able to complete your day-to-day operations and tasks.
While your organization is likely asking all of your existing supporters for donations to your annual fund, you can now search for new annual donors with the help of prospect research.
In addition, you’re more likely to uncover potential supporters by looking into someone’s past giving to organizations and causes that align with your own.
Wealth Screening vs. Prospect Research
You may have heard the term wealth screeningin conjunction with prospect research. While the two terms are often used interchangeably, wealth screening is actually only one component of prospect research.
Wealth screening analyzes the financial aspects of a donor’s profile, such as real estate ownership, stock ownership, and political giving. While it’s an essential part of prospect research, this only indicates an individual’s ability to give.
Prospect research goes a few steps further and uses both wealth indicators and philanthropic indicators to determine a donor’s willingness and capacity to give. This presents nonprofits with a full picture of their donor’s profile and helps them make a more educated ask and focused outreach.
2. Data Points Included in Prospect Research
Since prospect research involves collecting both wealth indicators and philanthropic indicators, it’s important to understand the common data points that fall under each umbrella category.
Philanthropic Indicators
Philanthropic indicators represent an individual’s willingness to give to your organization. These include:
Previous Donations to Your Nonprofit
Past giving is the best indicator of future giving because it means the supporter is interested in your cause and has already made a contribution. Prospect research helps uncover these previous donations so your organization can leverage that data and reach back out.
Donations to Other Organizations
If your donors are philanthropically minded, they probably aren’t only giving to your nonprofit. Let prospect research unveil past giving to organizations with causes that are similar to yours.
Nonprofit Involvement
Giving isn’t the only indicator that an individual is philanthropically minded. With prospect research, you can identify other types of nonprofit involvement, such as advocacy work, volunteerism, and board membership.
Personal Information
While knowing the basics, such as a donor’s preferred name, gender, and marital status, can help when you send out donation appeals, prospect research can also help you learn more about the hobbies and interests of your prospects. Much of this information can be collected online, such as through social media, and can help you identify ideal prospects.
Wealth Indicators
Wealth indicators represent an individual’s ability to give to your organization. These include:
Real Estate Ownership
The quality and quantity of real estate someone owns is always a top wealth indicator your fundraising team should be aware of. Individuals with notable real estate are proven to have large giving capacities that you can capitalize on in your nonprofit’s fundraising initiatives.
Business Affiliations
Prospect research can help you detect and leverage existing business connections among your donors. This research includes details about a donor’s career and salary estimates, which can indicate wealth and ability to give. You may also discover information about a donor’s employer’s corporate giving program, which can provide insights into potential matching gift opportunities.
Stock Ownership/SEC Transactions
Knowing about a contributor’s stock ownership can give you even more insight into their wealth and capacity to donate to your organization.
Political Contributions
Chances are that an individual who has made sizable donations to a political campaign also has the giving capacity to donate major gifts to your nonprofit. By using prospect research to target this group, you can focus on winning over prospects with the potential to make generous contributions.
3. Types of Prospect Research Tools
While the thought of performing prospect research may sound daunting, there are several online tools that nonprofits and educational institutions can utilize to maximize their efforts.
These tools include top wealth screening and prospect research services, relationship mapping, and corporate giving software.
Here are some top picks!
DonorSearch – Top Prospect Research Tool for Identifying Propensity to Give
DonorSearch offers the world’s largest charitable giving database. Its tools blend philanthropic and wealth metrics so your organization can make informed decisions about prospects and plan effective outreach.
DonorSearch offers a few choices of tools when it comes to prospect research. These include:
Charitable giving database.DonorSearch’s charitable giving database is comprehensive and constantly growing, housing tons of useful philanthropic data.
DSGiving search tool.DSGiving is a free prospect research tool that offers access to a smaller-scale version of DonorSearch’s philanthropic and political contributions data. Simply type in an individual’s name and state of residence, as well as the gift type, and the tool will pull useful data for you to leverage.
DonorSearch helps your nonprofit learn more about your donors and complete comprehensive donor profiles. And because the tools analyze philanthropy as well as wealth indicators, this results in more qualified leads for nonprofits to pursue.
IntellectSpace – Top Prospect Research Tool for Mapping Relationships
IntellectSpace’s mission is to help people and organizations build their connections. Their database analyzes relationships between professionals, educational institutions, corporations, and nonprofits as a way to build even stronger connections to donors and other target opportunities.
Their services are meant to provide important relationship information and include data analytics and relationship mapping. To date, IntellectSpace has uncovered more than 1.5 billion relationships.
IntellectSpace offers a specific suite of products for a variety of organizations, such as nonprofits and Higher Ed. That way, they can help map out the connections between existing donors and prospects and discover new relationships within their existing databases.
Double the Donation – Top Matching Gift Tool for Prospects
Double the Donation is the leading provider of matching gift solutions, and can give your nonprofit the ability to maximize donations with corporate matching gifts.
Using Double the Donation’s comprehensive corporate giving database, you can find major giving prospects by examining matching gift programs and donor profiles during your prospect research.
When an individual donates to your nonprofit online, they will be prompted to enter their employer’s name into a matching gift search tool, which can be embedded on your website. If their employer offers a matching gift program, the search tool will then populate with the necessary forms and guidelines they can use to submit a match request.
Having this information will help your nonprofit tailor matching gift-specific communications to match-eligible donors.
Accessing valuable information on matching gift eligibility among your prospects will help you double the funds you need for your organization. After all, 84% of donors say they’re more likely to donate to a nonprofit if a match is offered. This means matching gifts can encourage prospects to reach new levels of giving with your organization through their employer’s matching gift program. In addition, you’ll be able to personalize your outreach for a donor’s specific matching gift program, increasing your chances of receiving a larger donation.
Once you’ve decided to perform prospect research for your organization, where should you start? There are a few avenues you can take, such as using prospect screening companies, prospect research consultants, or performing in-house screenings on your own.
Prospect Screening Companies
Your nonprofit might elect to bring in a prospect screening company for your prospect research needs.
Every prospect screening company is different, but most compare your donors against a variety of databases and create a comprehensive profile for each supporter. This will help your organization track, sort, and evaluate all of the new prospects among your donors.
Prospect research consultants are another prospect research resource at your nonprofit’s disposal.
They’re extremely valuable resources for nonprofits, often completing screenings for nonprofits of all shapes and sizes and offering advice and other services.
For smaller or newer nonprofits with tighter budgets, a do-it-yourself prospect screening approach is a good option.
Use free or low-cost prospect research tools to examine donors’ giving and philanthropic histories in your nonprofit’s donor base.
Steps to Conduct Prospect Research
Regardless of which method you choose, there are certain steps your organization can take to get started with prospect research. We recommend the following:
Make a plan. Plan out exactly how you’ll approach your research process by asking yourself about your fundraising goals, fundraising approaches, timeline, and screening goals.
Clean up your data. Make sure you’ve cleaned up your data prior to performing prospect research so you get the most accurate results. Look for duplicate entries, outdated contact information, and lapsed donors.
Validate the results. Once you have your results, make sure they’re accurate, regardless of who gathered the information. This means checking for issues like common names and outdated real estate records.
Sift through the results. Take the time to analyze the screening results so you can pick out the prospects who are most likely to contribute significantly.
Solicit donors. Make sure you know how much to ask for, what communication channel your prospect prefers, and other factors to ensure you make the most effective ask.
This process may take some time to get right, and that’s okay! Commit to improving your technique and outreach over time so you can make the most of the process in the end.
5. How Matching Gifts Can Aid in Prospect Research
There are some key ways corporate matching gifts can help in your prospect research. When you incorporate matching gifts into your strategy, the results can be very rewarding.
For example:
A matching gift search tool can help you identify corporate and individual prospects from a list of people who have already made matching gifts to your nonprofit.
Matching gifts can encourage prospects to reach for new levels of giving with your organization through the comfort of their place of work.
Prospect research and matching gifts canassist your nonprofit in growing your corporate engagement efforts on the whole.
Focusing on donors with matching gift potential makes the value of that donor’s potential gift twice as high.
Don’t underestimate the impact matching gifts can have on your prospect research process. Learn more about matching gift software with 360MatchPro by Double the Donation!
Prospect research is an essential tool for any size nonprofit seeking major gifts, running a capital campaign, or taking part in annual giving. Hopefully this guide helps get you started on the path to securing more funds for your organization!
If you’re looking for more information about prospect research, check out the additional resources below:
A.K.A New Media is excited to share that raisin®, a product of A.K.A New Media, has released a pledge page integration with 360MatchPro by Double the Donation. Double the Donation is the leading provider of matching gift and volunteer grant solutions to nonprofits and educational institutions.
This duo previously had a donation form integration, but this new enhancement has allowed nonprofits to harness matching gift power for both donation forms and pledge pages. The seamless, built-in integration with 360MatchPro ensures that no matching gift opportunity for a peer-to-peer fundraiser falls through the cracks in both the U.S. and Canada.
“The 360MatchPro and donation form integration showed us the expansive fundraising power of matching gifts,” said Assadour Kirijian, CEO & Executive Creative Director of A.K.A. New Media, Inc. “We know that this success will extend into our pledge pages. That is why we’re proud to expand our Double the Donation partnership to include peer-to-peer fundraising campaigns.”
With $4-7 billion left on the table from US-based corporate matching gift programs alone, nonprofit organizations worldwide are missing out. The reason is simple: 78% of match-eligible donors don’t know that their employer offers to match their charitable contributions.
“The 360MatchPro pledge page integration will be groundbreaking for peer-to-peer fundraisers,” said Adam Weinger, President of Double the Donation. “We’re able to automate the matching gift process so that nonprofits can increase matching gifts without any extra time or effort, making it the easiest and most effective way to double or even triple matching gift revenue.”
The 360MatchPro integration with raisin tackles this gap in donor awareness of matching gifts. Donors giving through a raisin donation form or pledge page integrated with 360MatchPro are presented with multiple opportunities to discover their matching gift eligibility and to take the next steps to get their gifts matched.
Activate in Seconds and Start Raising More from Matching Gifts!
360MatchPro can be easily activated with the raisin platform to begin your gift matching experience. Users can now add this powerful gift matching tool to both their standard donation forms and their pledge pages to maximize gift matching revenue. There is no additional cost to include this feature on both forms, so whether you are in the standard donation space or P2P, you can be sure to capitalize on this valuable feature.
If you already have a 360MatchPro account, simply enter your API keys within raisin to activate the integration. If you would like to create a new 360MatchPro account, contact your raisin account manager to obtain these API key credentials.
For your pledge or multi-pledge module, you can navigate to “Sponsorship Levels” where you will see the Double the Donation – 360MatchPro option. You can check the box here that enables corporate gift matching to harness all of the matching benefits for your raisin pledge pages.
The activation process is simple and streamlined!
It’s that simple! The 360MatchPro integration will now appear on your pledge forms. Donors can search for their company’s name, and then receive a message like this one:
Matching opportunities are displayed strategically on raisin donation forms integrated with 360MatchPro.
360MatchPro then uses automated identification tools to collect matching gift eligibility and drive matches to completion – resulting in more contributions for your organization.
Drive More Matching Gifts to Completion with 360MatchPro!
360MatchPro has many valuable features to make sure you are getting the most out of gift matching contributions.
This valuable integration will:
Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
Add value to your organization with 360MatchPro!
We recommend checking out this process in action. Visit the 360MatchPro Personalized Demo Page to schedule a discussion. These sessions are tailored to your organization’s needs, and they demonstrate the ease and effectiveness of integrating 360MatchPro with raisin.
About raisin: The raisin platform makes online fundraising easy. Make use of powerful mobile forward fundraising, state-of-the-art integrations, a user-friendly interface, and intuitive set-up to raise more quickly and simply. Raisin launched in 2006 and it continues its ongoing commitment to excellence in innovation, and an ongoing pursuit to continually be more mobile, more open and more social. To learn more about the raisin platform, check out their website at https://www.akaraisin.com/
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://360matchpro.com/demo-request/
https://doublethedonation.com/tips/wp-content/uploads/Double-the-Donation-raisin-feature.png290775Adam Weingerhttps://doublethedonation.com/tips/wp-content/uploads/2018/12/double-the-donation-color-logo.svgAdam Weinger2020-10-06 12:06:532020-10-07 11:27:12A.K.A. New Media raisin Adds 360MatchPro to Peer-to-Peer Fundraisers for Greater Gift Matching Opportunities
Securing corporate sponsorships for nonprofits may seem like a daunting task to take on. After all, it involves doing research, appealing to companies, and following up to stay engaged.
It’s understandable that some nonprofits may choose to forgo corporate sponsorships. But these partnerships can prove to be invaluable sources of not just revenue, but also a positive social image and the foundation of important relationships.
In this article, we’ll discuss some corporate sponsorship best practices your organization can leverage to secure the best partnership suited to your cause, as well as some of the top corporate sponsors. We’ll cover the following topics:
Understanding the importance of corporate sponsorships is just the beginning.Securing the right corporate sponsorship is another story entirely. Let’s get started!
1. What is a Corporate Sponsorship?
A corporate sponsorship is a form of support nonprofits receive from corporations for an event or other project. The benefits are twofold: nonprofits receive the help they need to continue serving their missions, while the company receives tax deductions and a positive boost in their brand.
Corporate sponsorships can take many forms. Here are a few examples of the most common types:
Financial
This is when a company donates money to sponsor an event or program. Generally, financial sponsorships consist of the nonprofits recognizing the company throughout various event materials, such as signage, merchandise, and online advertising.
In-Kind
An in-kind sponsorship involves a company donating goods or services to an event or project. For example, a restaurant might provide catering services, or a spa may donate free spa packages as a raffle prize.
Media
Media sponsorships consist of a company paying for the cost of promoting the event. This could include radio promotions, TV ads, or printed advertisements.
Corporate/Employee Giving
Beyond typical corporate sponsorships, there are other forms of corporate giving that can help your nonprofit. These include automatic payroll deductions, volunteer programs, and corporate matching gifts. Read more about these below!
Benefits of Corporate Sponsorships
Corporate sponsorships benefit both companies and nonprofits.
For nonprofits specifically, these benefits include:
Increased awareness around their cause
A way to acquire new supporters
A way boost your organization’s credibility
Benefits for companies include:
Positive brand recognition
Attracting new customers
Happy employees
2. Who to Ask for Corporate Sponsorships
When it comes to asking for corporate sponsorships, it’s essential to put in the research and be careful and thoughtful about who you choose to work with. As you choose your partners, consider these characteristics:
Local Businesses
Start local! Approach the businesses in the immediate area of your event. These businesses are likely to see the value in sponsoring an event in their own community, which can have a huge impact on their decision to partner with you.
Shared Values
A corporate partner should align with your organization’s mission. This means if you’re an environmental organization, you should be working with a corporation that values sustainability, environmental conservation, and other related issues. Otherwise, your organization could end up losing credibility if you partner with a corporation that does substantial harm to the environment, or one that has received bad press.
Look Online
Search for lists of companies that donate to nonprofits online. These are companies that have a reputation for their philanthropic behaviors, so they might be more interested in forming a partnership than a business with no previous interest in charitable giving. You might find one you haven’t thought of before.
Leverage Points of Contact
If your board members or other high-ranking members of your organization have connections or contacts at a particular company, ask them to directly reach out and request a sponsorship.
Get Human Resources Involved
Most organizations looking for corporate sponsors approach the marketing department of a business—but why not ask the human resources department?
If you’re planning a walkathon or other physical event, for instance, ask HR if they have a health initiative in place. If they do, asking them to form a team would be a great way for them to get involved. You can offer discount codes for employees, a designated meeting place on event day, volunteer opportunities, and/or other perks depending on the level of sponsorship.
The takeaway:It’s important to find the right partners who share your values and a corporation you can establish a connection with. From there, you’ll be on your way to securing more support for your cause.
3. Top 32 Companies with Excellent Corporate Sponsorship Programs
Our friends at Zipsprout have shared some interesting corporate sponsorship statistics that we’ve combined with our robust database of matching gift and volunteer grant programs to highlight the best corporate sponsorship and relationship opportunities.
Check out these top corporate sponsors!
1. Wells Fargo
Wells Fargo has sponsored 2.89% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #1 on the list of top corporate sponsors.
“We are proud of our legacy of serving and supporting those in need throughout the United States. We use our resources and expertise to address complex societal issues and pave a path to stability and financial success for the underserved.”
State Farm has sponsored 1.07% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #5 on the list of top corporate sponsors.
“With more than 19,000 agents around the country, State Farm is a committed member of your community and we welcome any opportunities that build our brand and tie into our marketing strategies on both a local and national level.”
State Farm offers both a matching gift program and volunteer grant opportunities. The company matches up to $3,000 at a 1:1 ratio for all types of employees and retirees.
PepsiCo has sponsored 0.98% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #6 on the list of top corporate sponsors.
“At The PepsiCo Foundation—our company’s philanthropic arm—we believe that thriving communities can change the world. That’s why our Foundation has been investing in social impact since 1962, focusing on supporting the essential elements of a sustainable food system—helping to alleviate hunger, manage water and waste responsibly and support women to drive economic growth and food security.”
US Bank has sponsored 0.97% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #7 on the list of top corporate sponsors.
“Nonprofit donations and sponsorship are an integral part of our company’s philanthropic initiatives. In 2019, U.S. Bank contributed $34 million in corporate contributions and nonprofit sponsorships.”
US Bank matches up to $3,000 in donations made by active full- and part-time employees at a 1:1 ratio. The company also offers a “Dollars for Doing” volunteer grant program.
Bank of America has sponsored 0.92% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #8 on the list of top corporate sponsors.
“Through our regional U.S. sponsorships, we support the economic, social and cultural life of the places we live and work. We provide an extensive program of arts and sports sponsorships to help maintain vibrant, healthy communities.”
Bank of America offers matching gifts and volunteer grant opportunities. The company matches up to $5,000 in donations to most nonprofits at a 1:1 ratio.
Budweiser has sponsored 0.76% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #9 on the list of top corporate sponsors.
“Our purpose is to maintain our unwavering commitment to being good community partners and stewards, leading the way on environmental sustainability, responsible drinking, disaster relief, and the economic well-being of our communities.”
Clif Bar has sponsored 0.74% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #10 on the list of top corporate sponsors.
“From the volunteer work we do locally to the way we source ingredients globally, our commitment to the communities we touch is an important part of who we are.”
The Coca-Cola Company has sponsored 0.72% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #11 on the list of top corporate sponsors.
“The Coca-Cola Company is proud to have a long history of sponsoring major events, organizations and projects around the world.”
Walmart has sponsored 0.68% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #12 on the list of top corporate sponsors.
“We seek to create value in the communities around the world where we operate, strengthening them through local grants supporting programs that help them thrive.”
McDonald’s has sponsored 0.67% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #14 on the list of top corporate sponsors.
“We show our commitment to helping others with programs such as Ronald McDonald House Charities® programs and the RMHC®/HACER® National Scholarships. And through involvement in youth sports, local charities, and events that inspire the world, it’s clear that giving back is an essential part of the way we operate every day.”
PNC Bank has sponsored 0.65% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #16 on the list of top corporate sponsors.
“We proudly commit resources to community organizations that drive the success of our neighborhoods.”
Starbucks has sponsored 0.63% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #17 on the list of top corporate sponsors.
“It is our vision that we will help inspire our partners, customers, suppliers and neighbors to create positive change. To be innovators, leaders and contributors to an inclusive society and a healthy environment so that Starbucks and everyone we touch can endure and thrive.”
IBM has sponsored 0.55% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #20 on the list of top corporate sponsors.
“We help communities take on challenges big and small. IBM brings the power of its technology, resources, and people to help with initiatives around the world, from education to health.”
Allstate has sponsored 0.48% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #21 on the list of top corporate sponsors.
“Since 1952, The Allstate Foundation has led national programs, partnered with national organizations and offered grants to local nonprofits to create innovative, long-term solutions for those in need.”
TD Bank has sponsored 0.47% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #23 on the list of top corporate sponsors.
“From Maine to Florida, TD Bank sponsors events, programs, projects, and activities that make a positive local impact.”
While TD Bank does not offer a matching gift program, the company provides $500 grants to nonprofits after their employees have volunteered at least 40 hours in a year with the organization.
Chevron has sponsored 0.42% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #27 on the list of top corporate sponsors.
“Chevron also sponsors the Dubai Cares Walk for Education, an event to help provide quality education to children in developing countries. In 2019, more than 15,000 participants representing more than 200 nationalities walked alongside millions of children from developing countries who must walk long distances daily to attend school.”
Chevron matches up to $10,000 in donations made by active employees, while retirees can request matches up to $3,000 annually. The company also offers a volunteer grant program.
Delta has sponsored 0.42% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #27 on the list of top corporate sponsors.
“Supporting healthier global communities, whether every day or when an unexpected disaster strikes, empowers individuals to get the most from every day. Delta’s commitment to action and outreach is exemplified through corporate support and employee engagement opportunities.”
Delta matches up to $5,000 at a 1:1 ratio to most educational nonprofits, including public and private schools, elementary schools, secondary schools, and colleges.
GEICO has sponsored 0.42% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #27 on the list of top corporate sponsors.
“Giving back and making our communities stronger. It may not sound like the work of a large insurance company. It may even sound too serious for the folks who bring you the quirky commercials and adorable Gecko! At GEICO, however, our commitment to provide outstanding community service is no less than our goal to provide excellent customer service to our policyholders.”
Boeing has sponsored 0.41% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #31 on the list of top corporate sponsors.
“Through purposeful investments, employee engagement and thoughtful advocacy efforts, Boeing and its employees support innovative partnerships and programs that align with our strategic objectives, create value and help build better communities worldwide.”
Boeing matches employee donations at a 1:1 ratio, while retirees, spouses, and domestic partners receive a .5:1 match. The maximum match amount is $10,000.
The Home Depot has sponsored 0.40% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #34 on the list of top corporate sponsors.
“Great things happen when compassionate groups unite for a common cause. The Home Depot Foundation partners with thousands of nonprofit organizations to deliver aid and ongoing support in our communities.”
The Home Depot matches donations to most nonprofits. The company matches up to $1,000 annually per employee for each organization they donate to, for a total of $3,000 per employee.
PwC has sponsored 0.38% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #37 on the list of top corporate sponsors.
“Giving is personal: it connects us to the communities where we live and work; it connects us to each other—through crowdfunding that lets us provide meaningful support to our colleagues’ passions; and it connects us with our personal purpose—driving the fulfillment you can only get by serving others.”
PwC matches donations to select colleges and universities from which the company recruits. The maximum match amount is $10,000. A volunteer grant program is also offered.
Toyota has sponsored 0.38% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #37 on the list of top corporate sponsors.
“We’re passionate about serving the communities where we work, live and play. We help by giving our time, knowledge and resources to support local organizations.”
Toyota matches donations to educational institutions, with a maximum amount of $5,000 per Toyota’s fiscal year. Toyota’s volunteer grant program is open to a wide range of nonprofits.
Costco has sponsored 0.36% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #41 on the list of top corporate sponsors.
“Costco Wholesale’s primary charitable efforts specifically focus on programs supporting children, education, and health and human services in the communities where we do business.”
Southwest Airlines has sponsored 0.36% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #41 on the list of top corporate sponsors.
“Here at Southwest Airlines, our love of People and Community is our most powerful fuel, which is why we have a rich history of helping Customers and Communities through nonprofit support.”
Southwest Airlines offers a “Tickets for Time” program. For every 40 hours volunteered by an employee or group of employees at a nonprofit, Southwest will donate a complimentary round-trip ticket to that organization.
Capital One has sponsored 0.34% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #43 on the list of top corporate sponsors.
“In fraught moments and in an ever-changing world, we seek to ensure that everyone has the
Through Capital One’s volunteer grant program, once an employee volunteers for at least 25 hours in a calendar year, the company will provide a volunteer grant ($1 per hour). At the end of the year, the employee can direct the grant to any nonprofit, with a maximum of $300.
Cigna has sponsored 0.34% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #43 on the list of top corporate sponsors.
“Our goal is to align Cigna, its executives and its employees with trusted organizations, events and brands that actualize Cigna’s mission and brand promise to all constituents.”
Cigna matches employee donations to many organizations at a 1:1 ratio, with a maximum of $2,500 per year. The company also offers two types of volunteer grant programs.
Eastern Bank has sponsored 0.32% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #47 on the list of top corporate sponsors.
“Through the dedication of time and talent by our employee volunteers, the generosity of our Charitable Foundation’s sponsorship and grant efforts, and our partnerships with local community organizations to improve financial literacy, we are committed to giving back.”
United Airlines has sponsored 0.32% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #47 on the list of top corporate sponsors.
“At United, we believe in connecting people and engaging local and global communities to make a difference.”
United Airlines offers a Volunteer Impact Grant Program. Employees who volunteer 40 or more hours with a nonprofit can apply for a grant of $1,000 to that organization.
Cisco has sponsored 0.31% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #50 on the list of top corporate sponsors.
“Cisco and the Cisco Foundation provide cash, products, and people to support nonprofit organizations.”
Publix has sponsored 0.31% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #50 on the list of top corporate sponsors.
“Publix and Publix Charities give to local food banks and other nonprofits each year, and some donations are made with the generous help of our customers and associates.”
Nike has sponsored 0.30% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #55 on the list of top corporate sponsors.
“We partner with more than 60 organizations to create positive impact in communities around the world.”
Sam’s Club (which is owned by Walmart) has sponsored 0.29% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #57 on the list of top corporate sponsors.
“Through both in-kind and cash gifts, Walmart, the Walmart Foundation and Sam’s Club give over $1 billion annually to projects that create opportunity, enhance sustainability and strengthen community.”
Sam’s Club matches donations to most nonprofits made by executive-level employees. The maximum match amount is $25,000. A volunteer grant program is also offered.
Once you’ve identified corporations with which you want to partner, you still need to approach them. Forming the right kind of ask depends on your goals, who you’re reaching out to, and when you plan to make contact. Here’s a helpful list of strategies to help you make the ask:
Be Creative
You can have a company sponsor just about anything—from the portable toilet area to your photo booth. Use aspects of your event that already exist, and turn them into sponsorship perks. Then be sure to position them as excellent sponsorship opportunities to your potential partners.
Set the Right Sponsorship Levels
If you have an event with hundreds or thousands of people, make sure your sponsorship levels are high enough (such as $1,000 and up). You don’t want to be priced so high that no one will want to sponsor, but by keeping levels elevated, sponsors will feel like this event is well run, and that you have confidence in what you’re doing.
On the other hand, if you’re planning a smaller event and have difficulty securing a large sponsorship, consider offering a lower sponsorship level with fewer perks. For instance, offer a $100 level, and several smaller businesses that were not interested in the larger sponsorship may be able to take part at this level within their budget.
Explain Why You’re a Perfect Fit
As you make your ask, explain how this corporate partnership will contribute to building up the company’s brand. Do your missions align? What will working with your nonprofit help the company achieve in terms of its own goals? Keep these in mind and communicate them as clearly as possible.
Ask About the Company’s Objectives
That said, asking the company directly about their objectives and priorities demonstrates that you’re genuinely interested in bringing value to the partnership. It conveys a level of professionalism that will make you stand out from other organizations.
Tell a Story
Explain to potential sponsors how their sponsorship and support can directly impact someone as part of your mission. For instance, “$1,000 will help us do X for Y number of people.” In addition, share how last year’s sponsors were able to help your organization accomplish its goals.
Tailor Your Ask
Rather than using one main template and filling in names, make your ask personal and write individualized letters. These should be addressed to a relevant person at the company who is most likely to be receptive to hearing about your cause. This comes back to doing your research on who to ask. Go beyond just marketing contacts and speak to anyone who will sympathize with your mission and also be in a position to create a plan of action!
Leverage In-Kind Donations
If a business declines to offer a monetary sponsorship, consider asking for a non-monetary sponsorship instead, such as coupons for free services on event day. You can also request that a portion of their proceeds on the event day be donated back to the organization. A business in the area could serve as a location for the kick-off party, packet pick up, or after-event party.
You can also reach out to companies to provide services you’ll need at the event, such as photography, DJ/entertainment, signage, food, portable toilets, and tent/chair rentals. The value of their goods or services can certainly equate to a sponsorship level.
Leverage Your Data
Back up your corporate sponsorship ask with data! Determine what demographics a sponsor is targeting, and provide them with information about your event that would be relevant. For example, if a company tends to target women aged 50 to 60, let the company know how many people or what percentage of participants attending your event fall into that group.
Find the Right Timing
The timing of your sponsorship ask is important. A lot of larger companies earmark a specific amount of money each calendar year for charitable giving, so be sure to ask when is the best time for them to consider a sponsorship.
Oftentimes, you have to get your ask in very early to even be considered. Other times, you have to adjust your strategy to the business you’re reaching out to. For instance, if you’re reaching out to an accounting firm during tax season, you’re most likely not top-of-mind, and your request may go unanswered.
Propose a Plan
Part of crafting an appealing sponsorship ask means outlining your campaign initiatives and success metrics. This consists of defining your fundraising goal and the impact it will have first and foremost. As mentioned before, use numbers and data as support. But also be sure to define your success metrics and use KPI benchmarks that show when you’ve achieved your fundraising goals. Be specific about how your organization plans to meet its objectives, and link this process to ongoing projects, as well.
Draft a Sponsorship Agreement
The biggest thing that will demonstrate that you’re professional and committed to the partnership is a sponsorship agreement. It should be written down to outline your goals, expectations, and other deliverables for your organization and the company. It may also be a good idea to include how you’re going to recognize the company for their support, such as through advertising materials, merchandise, or event printouts that show your sponsor’s support in your fundraising efforts.
Follow Up
Haven’t heard back? Don’t give up! Continue to communicate with companies after you’ve reached out with a corporate sponsorship request. Always check back to ensure someone has received your call, email, letter, etc. If not, ask to speak to the appropriate person at the company, and/or resend your ask to that person.
5. How to Cultivate Relationships with Corporate Sponsors
Once you’ve secured your corporate sponsorship, cultivating your relationships with those companies can’t fall to the wayside! In addition to presenting your partnership in a professional light, continuing to recognize and work with your sponsor can have a huge impact on your organization.
Here are some effective ways to work with a sponsor after they’ve signed up to support your cause:
Treat Them Like Part of the Team
Treat your corporate sponsors like part of the team, because they are part of the team. Many sponsors will feel more engaged and recognize that they’re getting more from their sponsorship if they hear from you often. This doesn’t mean sending them an email every day, but rather, treating them like you would a top fundraising team.
Use the same engagement tools and approaches you use with participants to connect with your sponsors. For fundraising events, offer them a free team captain registration, help them get their page set up, and provide fundraising coaching. The more a sponsor raises and the larger their team, the more exposure they will get. This will in turn make them feel like they’re getting more out of the sponsorship.
Pay Attention to the Little Things
Yes, big perks matter, but the little touch points make a big difference, too. Send a handwritten thank you or a note from a participant or beneficiary of your cause’s work. If the sponsor also fundraised for your campaign, create a top fundraisers certificate that you send to them by mail.
These little touch points show that you acknowledge the importance of their support, yet the cost is minimal, which demonstrates good stewardship by not wasting the sponsor’s money.
Thank Your Sponsors Publicly
This has been mentioned already, but it’s worth repeating. Feature sponsor logos and information in your event materials, such as merchandise, pamphlets, and online advertisements and emails. Then, give a shoutout on social media! Tag their company/business page on Facebook, and publicly thank them in a post. You can easily do the same on Twitter, Instagram, etc.
This will help your sponsor gain exposure as a reward for supporting your event, and it will also help solidify your partnership as beneficial and worthwhile in terms of the company’s branding. Most likely, the company will then re-post your original post to their full audience to help your event reach new constituents.
6. Additional Corporate Giving Programs
It’s obvious by this point that corporate sponsorships are a fantastic source of funding and support for your nonprofit’s events and projects. A corporate sponsorship can help you meet your fundraising goals, continue serving your mission, and create exceptional partnerships with companies that share your values.
But as you assess the value of corporate sponsorships, you should also research other forms of corporate philanthropy. Especially when combined with a corporate partnership, this can maximize your fundraising revenue and keep your participants and supporters engaged.
Some of these top corporate giving programs include matching gifts/fundraising matches, volunteer grants, payroll deductions, and in-kind donations.
Matching Gifts and Fundraising Matches
Corporate matching gifts are the most popular type of corporate giving program. As part of a matching gift program, companies match donations their employees make to eligible nonprofits.
Corporate matching gifts pave the way for increased fundraising dollars, especially during a big fundraising campaign. If you’ve already set up a partnership with a company, their employees will be encouraged to donate to your cause. And if that company offers a corporate matching program, those donations can be doubled, or even tripled!
In terms of your nonprofit’s fundraising event, there are even more ways to build support and revenue. Through fundraising matches, corporate employees who participate in your event (e.g., a walk, run, or bikeathon), can have the money they raise during the event matched by their employer.
While your partnership with a corporation can help bring in a lot of matching gift funds, matching gifts are still an overlooked source of revenue. That’s why it’s important to raise awareness among all of your donors and supporters, whether they’re connected to known sponsors or not.
Consider investing in matching gift software to raise awareness among your supporters.Matching gift software gives donors and event participants direct access to a comprehensive matching gift database that houses information on thousands of companies and their corporate giving programs.
With a matching gift tool like Double the Donation’s, donors can search for their company using a straightforward search tool, which can be easily embedded right on your website. The search tool will then populate with all of the information on their employer’s matching gift program. It’s easy to understand and use, and will lead to even more successful match requests.
Volunteer Grants
While popular and incredibly effective, matching gifts aren’t the only form of corporate giving that you should look into.
When you’re running any kind of fundraising event, it’s likely that your team will need the assistance of volunteers to help everything run smoothly. But what if there was a way to turn these already beneficial volunteer hours into another source of fundraising revenue?
There is. And that’s through volunteer grants.
Volunteer grants are another common form of corporate philanthropy in which companies provide monetary grants to organizations where their employees regularly volunteer. And if you fold this into your already established corporate partnerships, you may very well end up with extra funds for your mission!
Ask corporate sponsors to encourage their employees to volunteer at your event—especially if those volunteers offer specific skill sets that can benefit your cause. If the company also offers a volunteer grant program, this means you’ll not only get much-needed help at the event itself, but you’ll also raise more money.
Even if your volunteers don’t come from corporate partners, it’s important to encourage them to look up their eligibility for a volunteer grant. The best part?Many matching gift databases also offer information about volunteer grants! Using a solution like Double the Donation’s, your volunteers can search for their employer using the search tool embedded on your website. From there, the search tool will populate with all the information they need about their company’s volunteer grant program.
Payroll Deductions
Payroll deductions are another great perk of building relationships with companies. Whether the company is a partner of your organization or not, employees can arrange to have a certain amount deducted from their paycheck and automatically donated to a nonprofit of their choice. This recurring donation can make a huge difference for your organization.
In-Kind Donations
As you probably guessed from reading about in-kind sponsorships above, in-kind donations involve companies donating equipment, products, or services, rather than money. This expands beyond your fundraising events. Maybe your team needs marketing or tax assistance. Many companies are willing to provide these services to nonprofits free of charge!
Educating your organization about the various corporate giving programs out there can help boost your fundraising revenue. Pair that with strong corporate partnerships, and you’ll have the resources you need to continue serving your mission!
Corporate sponsorships can have a huge impact on more than just the money your organization brings in. They also affect your organization’s brand recognition, exposure, and credibility. Be sure to choose the right corporate partners for your sponsorships and put in the required research to find the best match. Then, you’ll be ready to tackle anything!
Looking for even more information about corporate philanthropy? Check out these resources below:
Virtuous and Double the Donation Enhance their Integration for Greater Gift Matching Opportunities
/in Learning Center /by Adam WeingerVirtuous and Double the Donation are proud to announce updates to their software integration. This pair has added enhanced functionality to their gift matching tools so that nonprofits can increase growth with employer gift matching. These changes include more program identification fields, cutting-edge identification methods and increased donor touchpoints.
This integration was already helping nonprofits increase employer matching gift funds though 360MatchPro, the industry’s leading matching gift software. Through this partnership, organizations could capitalize on the $4-7 billion in matching gift funds that go unclaimed each year.
These enhancements were designed not only to create an easier user experience, but also a more valuable one. Both donors and nonprofits alike will see that these enhancements have shifted to meet the industry’s increased automation needs.
“We are so excited to offer enhanced matching gift tools to Virtuous users,” said Adam Weinger, President of Double the Donation. “We understand the value of adaptable software that fits the needs of nonprofits. That’s why we consistently provide cutting-edge fundraising solutions.”
Through this seamless integration, your organization can capture even more match eligible donors and drive their matching gift requests to completion.
Activate in Seconds and Start Raising More from Matching Gifts!
The 360MatchPro integrates easily into your Virtuous platform, providing a simple set up process. Once you activate the software integration, 360MatchPro will be activated globally to your CRM. Then, you can add or remove the streamlined search tool from your Virtuous Giving forms.
This search tool allows donors to discover their matching gift eligibility and then navigate directly to their matching gift submission page from the confirmation screen – making it easier than ever for your supporters to double their donations.
360MatchPro can also automate customizable matching gift outreach. These messages are designed to capture even more donors and provide them with easy steps to submit matching gift requests. With this additional touchpoint and easy data tracking in the 360MatchPro portal, your organization can easily automate the matching gift process to increase donations without any extra effort!
Drive More Matching Gifts to Completion with 360MatchPro!
360MatchPro uses specialized functionality to fuel your fundraising initiatives! It can:
Ready to learn more? Schedule a personalized demo to see how 360MatchPro could help your organization earn more matching gift revenue.
About Virtuous: Virtuous is a Nonprofit Marketing, CRM and Donation Platform helping charities grow giving and build better relationships with donors. This all-in-one nonprofit growth platform allows donor management software to meet modern marketing technology. Virtuous software is feature-rich enough to meet all of your complex fundraising needs and help you create personal connections with your constituents. Interested in learning more? Check out Virtuous features at https://www.virtuouscrm.com/
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://360matchpro.com/demo-request/
Click & Pledge Expands Matching Gift Functionality with 360MatchPro by Double the Donation
/in Learning Center /by Adam WeingerClick & Pledge and Double the Donation are proud to announce their new integration of 360MatchPro, Double the Donation’s most advanced and robust matching gift tool, into Click & Pledge donation pages. The new integration steps up clients’ matching gift functionality by providing donors with their matching gift information and a direct pipeline to their matching gift request form.
Click & Pledge clients can now enter in their company information to the autocomplete search tool to find their employer during the donation process, and discover their company’s matching gift information via email. Furthermore, customized email functionality gives nonprofits yet another opportunity to tell their donors about the value of matching gifts.
“We are committed to providing nonprofits and their donors with the most accurate, comprehensive, and up-to-date information about corporate matching gift programs,” said Adam Weinger, President of Double the Donation. “The Double the Donation database is updated multiple times a day by the Double the Donation database team to ensure that all instructions, links, and program details delivered to donors actually result in increased revenue for nonprofits — not frustration at outdated information and broken links.”
Activate in Seconds and Start Raising More from Matching Gifts!
The new Click & Pledge and 360MatchPro integration is designed to provide a simple onboarding process for nonprofits with easy, intuitive configuration. All nonprofits have to do is navigate to Third Party Integrations within their Click & Pledge platform settings and enter in their 360MatchPro public API key to activate. From there, clients can toggle the 360MatchPro tools on or off for each campaign.
Clients can enter their public API key from their 360MatchPro platform to activate the integration.
Once your 360MatchPro account is fully activated on your forms of choice, donors are then able to search for their company name using the autocomplete search tool, equipped with Double the Donation’s comprehensive database of over 20,000 matching gift providers. Donors then receive emails configured by nonprofits to lead them directly to their matching gift request form, making gift matching as easy as donate, search, and match!
Donors can receive emails encouraging them to get their donation matched by their employer.
By streamlining the matching gift application process for donors, nonprofits are able to maximize the probability of driving those matches to completion.
Drive More Matching Gifts to Completion with 360MatchPro!
Click & Pledge is dedicated to helping their clients generate more impact with innovative features and integrations, and the integration with 360MatchPro by Double the Donation is the latest addition to that list of valuable tools.
Check out some of our favorite 360MatchPro features:
Create more value for your organization with 360MatchPro by Double the Donation.
Interested in learning more about how your nonprofit could benefit from matching gifts? Schedule a demo with us today to get started.
About Click & Pledge: Generate more impact for your nonprofit with an all-in-one fundraising platform provided by Click & Pledge. The CONNECT platform has assisted over 20,000 organizations with campaigns and offers tools such as online donation forms, peer-to-peer fundraising, and integrations with Salesforce®. With CONNECT, nonprofit leaders can access the latest innovative features, including text message fundraising and integrative donor outreach at an industry-leading price. For more information regarding Click & Pledge, visit www.clickandpledge.com.
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://360matchpro.com/demo-request/.
GiveWP chooses Double the Donation as Exclusive Matching Gift Software Provider
/in Learning Center /by Adam WeingerDouble the Donation and GiveWP are pleased to announce their technical software integration! This duo has partnered to bring matching gift automation to GiveWP clients. Using the industry leading matching gift tool, 360MatchPro by Double the Donation, organizations will be able to capitalize on employer matching gift funds.
360MatchPro can now work alongside GiveWP features to automate the matching gift process from start to finish. GiveWP is a free, open source plugin that allows add-ons, like 360MatchPro. This seamless integration can help nonprofits everywhere target the 18 million individuals in the U.S. that work for companies with matching gift programs.
360MatchPro identifies match eligible donors during the donation process so your team doesn’t have to. Then, 360MatchPro uses automated outreach to educate donors and provide them with simple ways to submit matching gift requests. This helps organizations drive donations without any extra effort – or asking donors for more funds.
“GiveWP is an open source, innovative platform, and we are so excited to help their clients support the causes that they care about,” said Adam Weigner, President of Double the Donation. “Their features are not only valuable, but also accessible, and we are so proud to bring gift matching to their platform.”
This seamless integration will help nonprofits take advantage of the $4-7 billion in matching gift revenue that goes unclaimed each year.
Activate in Seconds and Start Raising More from matching Gifts!
360MatchPro and GiveWP integrate seamlessly for the ultimate matching gift experience. To activate this integration, simply download the “Give – Double the Donation” plugin and add it to your GiveWP plugins page. Then, you can enter your 360MatchPro credentials and add company matching to individual donation forms.
Once your integration is up and running, your donation form will have the robust matching gift power of 360MatchPro! This tool allows donors to search the name of their employer on the donation form, so that they can then be provided with matching gift information directly on the confirmation screen. The matching gift info includes a direct link to the donor’s gift matching submission form.
360MatchPro can even send customizable messages to your donors to educate them about employer matching gifts. If the donor entered their company on the donation page, then these messages will include their personalized matching gift submission form and program guidelines. This additional touchpoint makes it easier than ever to drive matching gift submissions through 360MatchPro!
Drive More Matching Gifts to Completion with 360MatchPro!
360MatchPro uses specialized functionality to fuel your fundraising initiatives! It can:
Interested in learning more? Schedule a personalized demo to see how matching gifts could impact your organization.
About GiveWP: GiveWP is an open source plugin that is Democratizing Generosity. This platform allows you to accept charitable gifts through customizable donation forms, view donation statistics and reports, manage donors, and integrate with a wide variety of third-party gateways and services. The main GiveWP donation plugin is free and yet full of many advanced features. Highly customizable donation forms, full-featured reporting, and robust donor management features provide site owners with the tools they need to create online donation platforms on any WordPress site. Tens of thousands of causes use GiveWP to raise millions of dollars per year. To learn more visit https://givewp.com/
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://360matchpro.com/demo-request/
ACD Direct and Double the Donation Enhance Corporate Matching Gift Integration
/in Learning Center /by Erin OquindoDouble the Donation, the leading provider of matching gift solutions for nonprofits, radio stations, and educational institutions, is excited to announce enhanced integration functionality with partner ACD Direct.
The newly updated integrated solution provides radio stations the tools to easily implement gift matching into their greater fundraising strategy. The enhancements improve the activation process so clients can get set up without complicated IT work, enhancing the overall integration experience.
Clients can now enter in customized text depending on the company donors enter, providing clearer guidance for donors as they move through the giving process. With 360MatchPro, ACD Direct customers will be able to effortlessly drive more matching gifts to completion and increase their overall annual revenue.
Activate in Seconds and Raise More from Matching Gifts!
Activate your 360MatchPro account in your ACD Direct platform in no time by entering your public API key. After configuring the search tool header text to your station’s branding, you’ll be ready to start matching gifts!
Donors can use the autocomplete search tool function to easily find their employer and identify if they are eligible for a matching gift. With the newly enhanced integration, stations can now customize the text that follows that company selection with conditional messaging catered to the organization’s needs.
Customize your messaging to donors when they select a company in the autocomplete search field.
Donors are also greeted with actionable next steps to get their donation matched with the full 360MatchPro functionality, creating a direct pipeline from donors to their matching gift request forms right from the ACD Direct confirmation page and emails outreach.
Drive More Matching Gifts to Completion with 360MatchPro!
ACD Direct strives to create an environment of strong and positive connections between clients and their donors, and 360MatchPro contributes to that mission by adding corporate philanthropy to that network of connections.
Interested in improving the giving experience for you and your donors? Request a demo today to get started.
About ACD Direct, Inc.: With over 15 years in the PBS/nonprofit industry, ACD continuously develops and delivers successful, proprietary, end-use products and solutions that align and support our clients’ goals and integrates seamlessly into business processes, platforms and systems. ACD works alongside each client on their most complex and business-critical matters. For more information, contact us at biz@acddirect.com or visit www.acddirect.com.
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://360matchpro.com/demo-request/.
RaiseDonors Debuts Enhanced 360MatchPro Integration for Optimum Gift Matching Experience
/in Learning Center /by Adam WeingerRaiseDonors and Double the Donation have partnered once again to bring exceptional gift matching services to nonprofit organizations. By enhancing their current partnership, this duo is providing greater functionality and customization to its clients – making the gift matching game simpler than ever. With this partnership, organizations can expect greater gift matching opportunities resulting in higher contributions for their mission, all without asking donors for additional donations.
The RaiseDonors and 360MatchPro integration has already helped nonprofits increase employer matching funds, and these new enhancements will help them take advantage of even more of the $4 to 7 billion in matching gifts that go unclaimed each year.
These enhancements come at a time when nonprofits need their software to evolve alongside the changing fundraising landscape. That’s why RaiseDonors and Double the Donation have provided more donor touchpoints and customization options – making it even easier to automate your matching gift approach.
“Our technology is constantly evolving so that it continues to be the best on the market,” said Adam Weinger, President of Double the Donation. “That’s why we love working with partners like RaiseDonors. They share our vision of providing cutting-edge technology alongside industry best practices to give our clients an awesome software experience.”
The software enhancements are simple yet effective, meaning you will still enjoy this software’s ease of use while taking advantage of its enhanced functionality.
Activate in Seconds and Start Raising More from Matching Gifts!
Double the Donation’s powerful matching gift tools can now be configured to appear on your confirmation page – instead of just your donation form. This tool auto populates with the company entered during the donation process, and then it shows relevant matching gift information alongside a direct link to the donor’s specific matching gift submission page. That means that your donors could submit a matching gift request immediately after the donation process, leading to increased revenue for your organization.
Raise more with 360MatchPro features on your confirmation page!
If some donors do not enter their employer on the donation page, don’t sweat it. The confirmation page search tool will still appear, and it will still allow the donor to enter the name of their employer to access valuable matching gift information.
This duo also rolled out customization enhancements, allowing nonprofits to change the text that appears around the 360MatchPro tool. Now your organization can configure messaging to tell donors if they are eligible for a matching gift along with how to proceed based on the information they entered in the search bar. This is just another way that this integration provides your organization with customizable communication opportunities.
Drive More Matching Gifts to Completion with 360MatchPro!
360MatchPro provides specialized tools to ensure that users enjoy an easy yet valuable gift matching experience.
This means that you can:
Earn more in matching gifts with 360MatchPro!
The 360MatchPro is a great way to drive donations while utilizing the valuable tools from RaiseDonors. Check out the 360MatchPro demo page to schedule a personalized session and see this integration in action.
About RaiseDonors: RaiseDonors uses high-converting donation pages, numerous integrations, and valuable analytics reports to make online fundraising easy for growing nonprofits. Founded in 2014, RaiseDonors helps upgrade your giving experience with high-converting donation pages so that you can fundraise more while spending less. To learn more about RaiseDonors, check out their website at https://raisedonors.com/
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://360matchpro.com/demo-request/
The Top Crowdfunding Platforms for All Types of Fundraisers
/in Learning Center /by Adam WeingerCrowdfunding can have a huge impact as you raise money for specific ventures. Whether you’re fundraising individually or as part of a larger organization, crowdfunding is a valuable way to bring in the funding you need.
Crowdfunding is the process of funding a project or cause by raising small or mid-sized amounts of money from a large number of people online. If this is something you’re looking to do, you’ll need the right tools and a crowdfunding platform best suited to your cause to get started.
For that reason, we’ve listed the top crowdfunding websites that can help you reach your goal:
Top Crowdfunding Platforms for Nonprofits & Schools
Top Crowdfunding Platforms for Individuals
Ready to find the best crowdfunding platform for your cause? Let’s jump in!
Top Crowdfunding Platforms for Nonprofits & Schools
Classy
Crowdfunding Platform Overview
Classy’s crowdfunding platform offers nonprofits an opportunity to tell their stories and encourage support for their causes. Organizations can use Classy Crowdfunding for giving days, recurring giving, capital campaigns, disaster relief, and more.
Using this crowdfunding website, your nonprofit can easily create a campaign personalized with images, videos, and text, as well as branded receipts and emails. Campaign pages are mobile optimized, so supporters can give from anywhere.
Offer suggested giving amounts and track your metrics using powerful reporting and analytics tools. You can even add sponsor matching to your campaign, allowing sponsors to contribute or match other donations.
Why We Love It
Classy’s crowdfunding platform comes with tools to help engage your donors. Show the specific ways donation dollars relate to impact, personally thank donors in real time through your campaign activity wall, and leverage donation dedications and branded eCards.
Pricing
Contact Classy to discuss pricing, which scales with any sized nonprofit to better meet their needs.
Get started with Classy!
Funraise
Crowdfunding Platform Overview
Funraise’s crowdfunding platform helps organizations create online donation websites with an intuitive website builder. Choose to make a main donation page, or different campaign-specific landing pages that you can customize with editable colors, text, and images.
You don’t have to be an experienced web developer to create a great website. Use Funraise’s live editor to choose the elements you want without writing a single line of code. If you are a developer, on the other hand, you have the option to add your own HTML, CSS, and alien scripts to further customize the experience.
Why We Love It
Funraise’s platform allows you to track your campaign through progress bars and activity feeds. Display donor activity, campaign progress, and more! You can also make it easy for supporters to share your campaign with their social networks through shareable posts and images.
Pricing
Funraise offers a few tiers of plans, starting at $350 per month with a 3% platform fee. See their pricing page for more details.
Get started with Funraise!
DonorDrive
Crowdfunding Platform Overview
DonorDrive serves a variety of organizations, including nonprofits and Higher Ed institutions. Through their crowdfunding platform, you can launch amazing, branded donation campaigns in no time at all.
Set up custom campaigns that are mobile friendly, accessible, and visually appealing. Even better, there’s no need to have any coding experience! Donors can choose the payment options they prefer, and you’ll receive the funds that day. Plus, you’ll have access to powerful tools for tracking campaign activity and overall performance.
DonorDrive also offers virtual fundraising tools to help organizations in the age of COVID-19 and into the future. Use live streaming tools built for nonprofits and link your campaign pages to Facebook Fundraisers to keep your fundraising synced across multiple platforms.
Why We Love It
DonorDrive offers a variety of solutions for different organization types. If you work for a Higher Ed institution, DonorDrive helps with project fundraising, class and reunion gifts, athletics fundraising, and giving days. For other nonprofits, DonorDrive offers many options, including virtual fundraising, peer-to-peer fundraising, and donation campaigns.
Pricing
Contact DonorDrive for pricing information.
Get started with DonorDrive!
Qgiv
Crowdfunding Platform Overview
Qgiv’s crowdfunding platform allows your nonprofit to easily put together a crowdfunding form within minutes. There’s no need to have design experience, as Qgiv’s platform is intuitive and easy to use.
Build successful campaign pages using effective images, powerful stories, and progress-tracking tools. For example, Qgiv’s fundraising thermometers help your organization (and its donors!) show how close you are to reaching a goal. This also creates a sense of urgency in your donors and can even drive additional gifts.
Plus, you can make it easy for supporters to share your fundraising page using a social sharing widget, which will get more eyes on your campaign.
Why We Love It
Qgiv’s crowdfunding tools are easy to use, but if you need extra help putting together your campaign form, their support team is available to help! All of Qgiv’s tools are built especially for nonprofits and support text fundraising, events, and more.
Pricing
Qgiv offers different levels of packages to build out your fundraising plan. See their pricing page for more details.
Get started with Qgiv!
Fundraise Up
Crowdfunding Platform Overview
Fundraise Up is a top crowdfunding platform that engages donors from start to finish. Create custom donation forms branded to your organization that embed directly on your website and look great anywhere, whether they’re being viewed on a desktop, tablet, or mobile device.
Fundraise Up also uses machine learning to automatically suggest giving amounts to your donors, which will help drive more donations to completion.
This giving platform also offers donors the chance to cover the processing fee by adding it to their donation amount, allowing your nonprofit to keep 100% of the intended donation!
Why We Love It
Fundraise Up offers a simple, intuitive donation form that makes it easy for donors to give and encourages them to complete the process. Using their platform, you can keep the emotional engagement going and allow donors to complete the checkout process right on your site.
Pricing
Fundraise Up charges both a platform fee and payment processing fees. See their pricing page for more details.
Get started with Fundraise Up!
OneCause
Crowdfunding Platform Overview
OneCause is a top giving platform that supports mobile bidding, peer-to-peer fundraising, donation tools, and more. Create custom donation forms using embeddable forms and raise more for your cause.
Using donation tools from OneCause, you can brand your donation form to your organization and embed it anywhere on your website with ease.
During giving days, year-end giving, and beyond, these tools from OneCause will help your organization raise more when you need it most!
Why We Love It
OneCause is completely customizable. You can feature tribute and memorial giving as part of your campaigns, while leveraging thermometers, giving timelines, and social media sharing.
OneCause also offers top reporting tools that allow you to track the progress of your fundraiser and create custom reports.
Pricing
OneCause offers multiple levels of plans for online giving. View their pricing plans for more information.
Get started with OneCause!
Salsa
Crowdfunding Platform Overview
Salsa is a top giving solution that offers a crowdfunding/peer-to-peer fundraising platform, in addition to CRM software, an advocacy platform, and other solutions. Through the specific Salsa Engage platform, participants can create their own fundraising pages to help raise more for your cause.
Salsa also offers DIY Campaigns, where supporters can create their own ideal type of fundraiser and use Salsa Engage’s fundraising tools and templates to raise money.
Easily and securely process donations, including memorials and tributes, gifts in honor, matching gifts, and more.
Why We Love It
Salsa Engage empowers your supporters to help raise awareness around your cause through mobile and social tools. Spread the word and collect donations from all over through an intuitive process and secure payment processing.
Pricing
Contact Salsa for a custom quote on their fundraising software.
Get started with Salsa!
GiveGab
Crowdfunding Platform Overview
For colleges, universities, and K-12 schools that want to create an effective crowdfunding campaign, GiveGab offers just the solution! Bring together alumni, staff, and students using GiveGab’s customizable website, giving you the ability to bring attention to key initiatives throughout the year.
By using GiveGab’s crowdfunding platform, you’ll be able to help alumni and students get involved with important campaigns, offer a place where supporters can learn about events and initiatives at your school, and leverage a robust platform meant for online giving and supporter engagement.
Why We Love It
GiveGab’s crowdfunding platform offers an opportunity for your school to promote key initiatives and events all year round, while creating a sense of community around opportunities for philanthropic involvement.
Pricing
GiveGab’s pricing plans are tailored to your unique needs. Contact them for more information.
Get started with GiveGab!
Soapbox Engage
Crowdfunding Platform Overview
If your organization uses Salesforce, Soapbox Engage is an excellent option for you. Using Soapbox Engage, your organization can easily accept contributions through Salesforce donation forms.
These donation forms are mobile friendly and adjust to any type of campaign, including peer-to-peer fundraisers. With Soapbox Donations, your transactions are processed on your website and then saved directly to Salesforce, which allows your organization to focus on more important tasks while reducing overhead.
Why We Love It
It’s easy to create integrated Salesforce donation forms to meet any need your organization may have. All it takes is a few clicks! Soapbox Engage also makes it easy to track marketing data, which is directly delivered to Salesforce.
Pricing
Soapbox Engage offers pricing plans based on the number of apps you want to use. View their pricing page for more information.
Get started with Soapbox Engage!
Donately
Crowdfunding Platform Overview
Is your nonprofit looking for an intuitive crowdfunding solution that can be perfectly tailored to your organization? Consider Donately’s crowdfunding platform for your next fundraiser!
Donately makes fundraising easy by offering nonprofits a simple way to launch crowdfunding pages, customize donation forms, and analyze donor data.
You don’t need to be an online fundraising pro to see exceptional results with Donately’s crowdfunding platform. When in doubt, their team of experts is there to help!
Why We Love It
Donately stands out by offering top-of-the class fundraising tools to accept and process donations anytime, anywhere.
Pricing
Donately offers a few different plans to choose from, beginning with their free Startup plan. View their pricing information for more details.
Get started with Donately!
GiveCampus
Crowdfunding Platform Overview
GiveCampus provides a variety of online fundraising solutions for colleges and universities, including crowdfunding and peer-to-peer fundraising campaigns.
You can use GiveCampus to raise money for any cause related to your college or university, from funding individual students’ projects to group travel experiences. GiveCampus also provides a convenient way for alumni to give and to raise money for scholarships.
Working with volunteer fundraisers during your campaign? GiveCampus’s Volunteer Management System ensures that they’ll have the information they need on their roles and on the donors they’re reaching out to.
Why We Love It
GiveCampus is designed with colleges and universities in mind. The platform allows your college or university to create customized online giving forms that donors can complete in less than a minute on any device.
Pricing
Contact GiveCampus to learn more about pricing options.
Get started with GiveCampus!
Snowball
Crowdfunding Platform Overview
Snowball is a comprehensive, easy-to-use crowdfunding website that can help your organization raise more, faster. Create custom donation pages that are branded to your organization and offer donors multiple donation options to suit their preferences.
Their uniquely streamlined donation process ensures you capture the information you need without forcing donors to wade through unnecessary questions during their donation.
Additionally, this platform offers a robust reporting tool that allows you to assess your crowdfunding strategy and make informed decisions about how best to proceed.
Why We Love It
Snowball truly harnesses the power of social sharing that is such a vital part of crowdfunding.
They have a specially designed social sharing tool that allows your supporters to share your campaign across multiple popular social media platforms, including Facebook and Twitter. This tool also allows users to share your campaign through text and email channels to ensure your campaign reaches more people.
Pricing
Snowball offers multiple packages to meet your organization’s needs, starting with their Basic Plan at $0 per year to the Enterprise, which starts at $999 per year. View their pricing page for more information.
Get started with Snowball!
Handbid
Crowdfunding Platform Overview
Handbid offers affordable crowdfunding tools that work for any organization. Designed with quick setup and user experience in mind, their software will raise revenue and lower the stress that comes with planning and executing a successful campaign.
Backed by their powerful fundraising tools, you can create a fully immersive crowdfunding experience in no time at all. Their user-friendly manager interface makes it easy to get up and running with your campaigns in minutes.
Handbid puts all the fundraising tools you need at your fingertips, so you can continue reaching donors throughout the year. From crowdfunding to peer-to-peer fundraising to silent auctions, they’ve got you covered.
Why We Love It
Handbid enables you to drive engagement even further with intuitive gamification. Get creative with their unique puzzle project that shows donors the difference they can make. Choose your “before” and “after” photos, chop them up, and sell each piece to donors. As the pieces are purchased, Handbid reveals your “after” photo and brings your mission to life right in front of donors’ eyes.
With Handbid, you can eliminate stress and make your online fundraisers more engaging, accessible, and profitable!
Pricing
Handbid offers a simple, affordable pricing package that suits any budget. It costs only 3% of fundraiser revenue raised through crowdfunding and peer-to-peer campaigns. For transactions processed through Handbid, there’s a small processing fee. You can even customize your plan with helpful add-on products, including setup, ticketing, and event promotion. Take a look at their pricing page for more information.
Get started with Handbid!
Top Crowdfunding Platforms for Individuals
Fundly
Crowdfunding Platform Overview
Fundly’s state-of-the-art crowdfunding platform emphasizes visual storytelling—especially through videos. Individuals (and nonprofits and schools!) can create and add interactive slideshows right on their fundraising page to engage donors.
With its intuitive interface, Fundly is easy for users to navigate. There’s even a mobile app that allows fundraisers to post updates, photos, and videos on-the-go. Likewise, the app allows donors to give whenever it’s most convenient for them.
There is no minimum amount required to raise in order to keep the contributions, and it only takes 24-48 hours to receive these funds. That said, Fundly’s crowdfunding platform has been providing much-needed relief for COVID-19, allowing fundraisers to receive these funds in little to no time at all.
Why We Love It
Fundly offers incredible features that help you design and update your own crowdfunding page, such as blog-like posts to keep the conversation going. The platform also offers extensive options to reach supporters around the world, an excellent support team, and affordable fees.
Pricing
Fundly charges a 4.9% platform fee plus a credit card processing fee of 2.9% + $0.30 per transaction. Setup is quick and seamless, with no raise requirements or startup fees. In other words, they’re an affordable option for any cause. View their pricing page for more information.
Get started with Fundly!
Bonfire
Crowdfunding Platform Overview
Bonfire’s crowdfunding platform helps you raise more money by selling merchandise. Fundraisers can design their very own t-shirts, tank tops, and sweatshirts of all styles, fits, and colors.
Bonfire will help you design, market, sell, and ship your t-shirts with ease. Then, you’ll collect the profits!
The best part? You don’t have to be a graphic designer to sell aesthetically pleasing apparel! With Bonfire’s extensive library, you can select a pre-made design or upload one of your own.
Why We Love It
Bonfire manufactures high quality merchandise that looks and feels great. Even more, you don’t have to pay any merchandise fees upfront, which means you can do all your designing first and then allow your supporters’ contributions to pay for the t-shirts.
Pricing
Bonfire’s platform is free to use! You’ll simply pay a base fee that covers the manufacturing of your apparel and a shipping fee, depending on how many shirts you order. If you choose to enable additional donations at the time of checkout, Bonfire will charge an 8% fee to cover credit card and administrative expenses. View their pricing calculator for more details.
Get started with Bonfire!
Snap! Raise
Crowdfunding Platform Overview
Snap! Raise helps youth organizations or teams create an online campaign page that students will be excited to share. Set up your Snap! Raise campaign to offer prizes to active participants.
Want to offer branded merchandise to your student fundraisers and supporters? Set up your organization’s personalized Snap! Shop, filled with products branded to your team or organization. Your Snap! Shop is free to operate when you start a fundraiser.
Snap! Raise shows its support for your organization by offering leadership and teambuilding materials to group leaders so you can get the most out of your fundraising efforts.
Why We Love It
Snap! Raise was founded on the principle that group activities serve an important role in the development of kids, and that youth program leaders can empower kids to reach their full potential when they don’t have to worry about financial concerns. With this platform, you can easily build your campaign page, launch your fundraiser, and fund your dream program.
Pricing
Snap! Raise charges no upfront fees and deducts a percentage fee from the total amount you raise, based on group participation. Contact Snap! Raise to learn more about pricing.
Get started with Snap! Raise!
Additional Crowdfunding Resources
Want to discover even more about crowdfunding? Check out these resources below:
Guest Post: Encouraging Matching Gifts During Peer-to-Peer Events
/in Learning Center /by Adam WeingerPeer-to-peer events are great moneymakers. If you use matching gifts, your peer-to-peer event can raise even more funds for your nonprofit. Wondering how you can get your participants involved with a matching gift campaign during your peer-to-peer event? Read on for tips from Qgiv on how to successfully integrate matching gifts into your fundraising event.
Market matching gifts on event pages
One simple way to encourage matching gifts during your peer-to-peer event is to ask for them on your event page. Highlight matching gifts as a strategy that makes donations go further. Many of your supporters may not know what matching gifts are. Devote some space on your page to define matching gifts and explain how participants can apply for a match.
If your nonprofit secured a matching gift pledge from a major donor, your board, or from a foundation offering matching gifts, tell your visitors to take advantage of the match! Most matching gift pledges specify gifts are matched to a specific dollar amount. Don’t leave money on the table. Instead, make sure everyone who visits your event page knows that by making a gift, they’re making twice the impact!
If you use Double the Donation to help donors search for matching gift opportunities, embed the search bar on your event page. Be sure to place it somewhere that encourages your visitors to use it. You may even want the matching gift search to appear on multiple pages. Within Qgiv’s peer-to-peer tools, for instance, you could display the search bar on your main event page, on participant fundraising pages, and on the transaction details page if donors gave without searching for a match before submitting their gift. Qgiv even offers an integration with Double the Donation that embeds the matching search widget on donation forms so donors can easily search for a match during the giving process.
Junior Achievement of Chicago uses the Double the Donation 360MatchPro and Qgiv integration to display a matching gift search on their peer-to-peer donation forms.
Incentivize matching gifts
Encouraging donors to put in extra effort to support your nonprofit sometimes takes a bit of bribery (the harmless and rewarding kind!). Incentivizing your matching gift campaign can encourage more matching gifts. Within your peer-to-peer event, you can offer incentives that provide a handicap to teams if your event is a competition. Or you could offer an exclusive prize to participants who successfully match their gifts. Enticing donors to make matching gifts can be a great strategy to boost the number of matching gifts applied for during your event. The trick is knowing what incentives will motivate your donors.
Event-specific incentives
Generalized matching gift incentives
Think about your audience and what would motivate them to make a matched gift. Make the incentive relevant to your event and your supporters.
Make matching gift searches easy
One of the simplest ways to encourage matching gifts for your peer-to-peer event is making the process easy. If your donor has to put in a lot of legwork calling their Human Resources Department, printing out their receipt, and setting up a meeting to verify their donation and request a match, they’re not going to be as likely to apply for the match. Instead, simplify the process as much as possible by making the search for matching gifts easy.
Searching for your company on Double the Donation’s platform is a quick and easy way for employees to find their employer and get the details on applying for a match. Embedding their search tool on your event page makes that process even easier.
Donors can find their employer and then start the matching gift application directly after making their donation. Making a matching gift search the last step in the event donation process can help increase the odds your donors will search for their company and go through the steps of applying for the match.
Recruit fundraisers from companies with matching gifts programs
If you want matching gifts to be a focal point of your peer-to-peer event, it helps to recruit participants whose companies have a gift matching program. Because you can’t guarantee each participant works for an eligible company when they register, recruit local companies that offer gift matches and encourage their employees to participate. If you’re unsure which companies to approach, search for their matching gift programs on the Double the Donation platform.
Instead of hoping that your participants will work for companies with a corporate philanthropy department, pit local companies against one another for your peer-to-peer event. This strategy can be tricky to execute but has the potential to pay off. Set up meetings with each company to discuss partnering together for your event. Explain the format of the event and, most importantly, how participation will benefit the companies involved.
Once you’ve managed to get several companies on board, finish planning your event and open registration and donations. Encourage employees from each company to donate and apply for gift matches through their company’s matching gift program. Honor the company that raises the most money with a top fundraising company award!
To further incentivize giving, ask your CEO if they’d be willing to take part in an activity like a pie in the face if their employees raise the most money for the event. Marketing the event as an opportunity to slightly embarrass your boss for charity can garner more employee participation.
City Year Philadelphia did a great job of marketing their Pie for Progress campaign.
Plan for this with the CEO rather than surprise them with it. You’ll want to make sure whoever “wins” is okay with the incentive their employees are working toward.
Conclusion
You can make peer-to-peer event donations go further by incorporating a matching gift campaign. Just make sure your campaign is highly visible and easy for participants. Further increase the odds of participants matching gifts by incentivizing gift matches with prizes and recruiting participants from companies with matching gift programs. Above all, following matching gift best practices to make the most of your matching gifts program.
This post was contributed by Shay Lessman at Qgiv. Shay is a writer and editor with a passion for helping nonprofit organizations succeed. He has experience in fundraising communications and has written several successful grants. He is also a proud pet parent of two very naughty dogs. When he’s not working at Qgiv, he can usually be found writing poetry, playing games, or listening to podcasts.
Prospect Research: The Ultimate Guide for Nonprofits
/in Learning Center /by Adam WeingerIf you work for a nonprofit organization and you’re looking for a way to maximize your fundraising efforts, there’s one avenue you might not be paying enough attention to: prospect research.
Regardless of your organization’s size, prospect research can have a huge impact on the amount of money you bring in. These funds can help you serve your missions, fund important projects, and keep working toward your goals.
In this guide, we’ll outline several important pieces of information you’ll need to successfully leverage prospect research. These topics include:
From learning the basics to soliciting your first prospects, this approach can be a game-changer for your organization. Let’s get started!
1. What is Prospect Research?
Prospect research is a research process performed by a nonprofit’s fundraising and development teams to gather more data about their donors and prospects. Key factors to look for include past giving, wealth markers, business affiliations, and philanthropic tendencies. Overall, this information helps nonprofits determine a donor’s ability and desire to donate to a specific cause.
Who Uses Prospect Research?
A variety of organizations can use prospect research as a way to boost their fundraising revenue. These include:
Prospect research can help all of these organizations (plus others!) become more efficient and focused in their fundraising outreach.
Primary Uses of Prospect Research
Among the various areas of fundraising that prospect research can help, there are a few that tend to benefit the most. These areas include major giving, capital campaigns, and annual giving.
Major Giving
For instance, you might have a faithful donor whose contributions have been steadily increasing over the past five years. With prospect research, you can examine that donor’s history and figure out the best strategy to ask for a major donation.
Capital Campaigns
Capital campaigns typically rely on a set number of major gifts during the “quiet phase,” before fundraising is opened to everyone in what’s known as the “public phase.”
Prospect research can help nonprofits find ideal donors for both the quiet phase and the public phase.
Annual Giving
While your organization is likely asking all of your existing supporters for donations to your annual fund, you can now search for new annual donors with the help of prospect research.
In addition, you’re more likely to uncover potential supporters by looking into someone’s past giving to organizations and causes that align with your own.
Wealth Screening vs. Prospect Research
You may have heard the term wealth screening in conjunction with prospect research. While the two terms are often used interchangeably, wealth screening is actually only one component of prospect research.
Wealth screening analyzes the financial aspects of a donor’s profile, such as real estate ownership, stock ownership, and political giving. While it’s an essential part of prospect research, this only indicates an individual’s ability to give.
Prospect research goes a few steps further and uses both wealth indicators and philanthropic indicators to determine a donor’s willingness and capacity to give. This presents nonprofits with a full picture of their donor’s profile and helps them make a more educated ask and focused outreach.
2. Data Points Included in Prospect Research
Since prospect research involves collecting both wealth indicators and philanthropic indicators, it’s important to understand the common data points that fall under each umbrella category.
Philanthropic Indicators
Philanthropic indicators represent an individual’s willingness to give to your organization. These include:
Previous Donations to Your Nonprofit
Past giving is the best indicator of future giving because it means the supporter is interested in your cause and has already made a contribution. Prospect research helps uncover these previous donations so your organization can leverage that data and reach back out.
Donations to Other Organizations
If your donors are philanthropically minded, they probably aren’t only giving to your nonprofit. Let prospect research unveil past giving to organizations with causes that are similar to yours.
Nonprofit Involvement
Giving isn’t the only indicator that an individual is philanthropically minded. With prospect research, you can identify other types of nonprofit involvement, such as advocacy work, volunteerism, and board membership.
Personal Information
While knowing the basics, such as a donor’s preferred name, gender, and marital status, can help when you send out donation appeals, prospect research can also help you learn more about the hobbies and interests of your prospects. Much of this information can be collected online, such as through social media, and can help you identify ideal prospects.
Wealth Indicators
Wealth indicators represent an individual’s ability to give to your organization. These include:
Real Estate Ownership
The quality and quantity of real estate someone owns is always a top wealth indicator your fundraising team should be aware of. Individuals with notable real estate are proven to have large giving capacities that you can capitalize on in your nonprofit’s fundraising initiatives.
Business Affiliations
Prospect research can help you detect and leverage existing business connections among your donors. This research includes details about a donor’s career and salary estimates, which can indicate wealth and ability to give. You may also discover information about a donor’s employer’s corporate giving program, which can provide insights into potential matching gift opportunities.
Stock Ownership/SEC Transactions
Knowing about a contributor’s stock ownership can give you even more insight into their wealth and capacity to donate to your organization.
Political Contributions
Chances are that an individual who has made sizable donations to a political campaign also has the giving capacity to donate major gifts to your nonprofit. By using prospect research to target this group, you can focus on winning over prospects with the potential to make generous contributions.
3. Types of Prospect Research Tools
While the thought of performing prospect research may sound daunting, there are several online tools that nonprofits and educational institutions can utilize to maximize their efforts.
These tools include top wealth screening and prospect research services, relationship mapping, and corporate giving software.
Here are some top picks!
DonorSearch – Top Prospect Research Tool for Identifying Propensity to Give
DonorSearch offers the world’s largest charitable giving database. Its tools blend philanthropic and wealth metrics so your organization can make informed decisions about prospects and plan effective outreach.
DonorSearch offers a few choices of tools when it comes to prospect research. These include:
DonorSearch helps your nonprofit learn more about your donors and complete comprehensive donor profiles. And because the tools analyze philanthropy as well as wealth indicators, this results in more qualified leads for nonprofits to pursue.
Learn more about DonorSearch!
IntellectSpace – Top Prospect Research Tool for Mapping Relationships
IntellectSpace’s mission is to help people and organizations build their connections. Their database analyzes relationships between professionals, educational institutions, corporations, and nonprofits as a way to build even stronger connections to donors and other target opportunities.
Their services are meant to provide important relationship information and include data analytics and relationship mapping. To date, IntellectSpace has uncovered more than 1.5 billion relationships.
IntellectSpace offers a specific suite of products for a variety of organizations, such as nonprofits and Higher Ed. That way, they can help map out the connections between existing donors and prospects and discover new relationships within their existing databases.
Learn more about IntellectSpace!
Double the Donation – Top Matching Gift Tool for Prospects
Double the Donation is the leading provider of matching gift solutions, and can give your nonprofit the ability to maximize donations with corporate matching gifts.
Using Double the Donation’s comprehensive corporate giving database, you can find major giving prospects by examining matching gift programs and donor profiles during your prospect research.
When an individual donates to your nonprofit online, they will be prompted to enter their employer’s name into a matching gift search tool, which can be embedded on your website. If their employer offers a matching gift program, the search tool will then populate with the necessary forms and guidelines they can use to submit a match request.
Having this information will help your nonprofit tailor matching gift-specific communications to match-eligible donors.
Accessing valuable information on matching gift eligibility among your prospects will help you double the funds you need for your organization. After all, 84% of donors say they’re more likely to donate to a nonprofit if a match is offered. This means matching gifts can encourage prospects to reach new levels of giving with your organization through their employer’s matching gift program. In addition, you’ll be able to personalize your outreach for a donor’s specific matching gift program, increasing your chances of receiving a larger donation.
Learn more about Double the Donation!
4. How to Get Started with Prospect Research
Once you’ve decided to perform prospect research for your organization, where should you start? There are a few avenues you can take, such as using prospect screening companies, prospect research consultants, or performing in-house screenings on your own.
Prospect Screening Companies
Your nonprofit might elect to bring in a prospect screening company for your prospect research needs.
Every prospect screening company is different, but most compare your donors against a variety of databases and create a comprehensive profile for each supporter. This will help your organization track, sort, and evaluate all of the new prospects among your donors.
Our recommended picks:
Prospect Research Consultants
Prospect research consultants are another prospect research resource at your nonprofit’s disposal.
They’re extremely valuable resources for nonprofits, often completing screenings for nonprofits of all shapes and sizes and offering advice and other services.
View the top nonprofit consultants!
Doing It Yourself
For smaller or newer nonprofits with tighter budgets, a do-it-yourself prospect screening approach is a good option.
Use free or low-cost prospect research tools to examine donors’ giving and philanthropic histories in your nonprofit’s donor base.
Steps to Conduct Prospect Research
Regardless of which method you choose, there are certain steps your organization can take to get started with prospect research. We recommend the following:
This process may take some time to get right, and that’s okay! Commit to improving your technique and outreach over time so you can make the most of the process in the end.
5. How Matching Gifts Can Aid in Prospect Research
There are some key ways corporate matching gifts can help in your prospect research. When you incorporate matching gifts into your strategy, the results can be very rewarding.
For example:
Don’t underestimate the impact matching gifts can have on your prospect research process. Learn more about matching gift software with 360MatchPro by Double the Donation!
Prospect research is an essential tool for any size nonprofit seeking major gifts, running a capital campaign, or taking part in annual giving. Hopefully this guide helps get you started on the path to securing more funds for your organization!
If you’re looking for more information about prospect research, check out the additional resources below:
A.K.A. New Media raisin Adds 360MatchPro to Peer-to-Peer Fundraisers for Greater Gift Matching Opportunities
/in Learning Center /by Adam WeingerA.K.A New Media is excited to share that raisin®, a product of A.K.A New Media, has released a pledge page integration with 360MatchPro by Double the Donation. Double the Donation is the leading provider of matching gift and volunteer grant solutions to nonprofits and educational institutions.
This duo previously had a donation form integration, but this new enhancement has allowed nonprofits to harness matching gift power for both donation forms and pledge pages. The seamless, built-in integration with 360MatchPro ensures that no matching gift opportunity for a peer-to-peer fundraiser falls through the cracks in both the U.S. and Canada.
With $4-7 billion left on the table from US-based corporate matching gift programs alone, nonprofit organizations worldwide are missing out. The reason is simple: 78% of match-eligible donors don’t know that their employer offers to match their charitable contributions.
“The 360MatchPro pledge page integration will be groundbreaking for peer-to-peer fundraisers,” said Adam Weinger, President of Double the Donation. “We’re able to automate the matching gift process so that nonprofits can increase matching gifts without any extra time or effort, making it the easiest and most effective way to double or even triple matching gift revenue.”
The 360MatchPro integration with raisin tackles this gap in donor awareness of matching gifts. Donors giving through a raisin donation form or pledge page integrated with 360MatchPro are presented with multiple opportunities to discover their matching gift eligibility and to take the next steps to get their gifts matched.
Activate in Seconds and Start Raising More from Matching Gifts!
360MatchPro can be easily activated with the raisin platform to begin your gift matching experience. Users can now add this powerful gift matching tool to both their standard donation forms and their pledge pages to maximize gift matching revenue. There is no additional cost to include this feature on both forms, so whether you are in the standard donation space or P2P, you can be sure to capitalize on this valuable feature.
If you already have a 360MatchPro account, simply enter your API keys within raisin to activate the integration. If you would like to create a new 360MatchPro account, contact your raisin account manager to obtain these API key credentials.
For your pledge or multi-pledge module, you can navigate to “Sponsorship Levels” where you will see the Double the Donation – 360MatchPro option. You can check the box here that enables corporate gift matching to harness all of the matching benefits for your raisin pledge pages.
The activation process is simple and streamlined!
It’s that simple! The 360MatchPro integration will now appear on your pledge forms. Donors can search for their company’s name, and then receive a message like this one:
Matching opportunities are displayed strategically on raisin donation forms integrated with 360MatchPro.
360MatchPro then uses automated identification tools to collect matching gift eligibility and drive matches to completion – resulting in more contributions for your organization.
Drive More Matching Gifts to Completion with 360MatchPro!
360MatchPro has many valuable features to make sure you are getting the most out of gift matching contributions.
This valuable integration will:
Add value to your organization with 360MatchPro!
We recommend checking out this process in action. Visit the 360MatchPro Personalized Demo Page to schedule a discussion. These sessions are tailored to your organization’s needs, and they demonstrate the ease and effectiveness of integrating 360MatchPro with raisin.
About raisin: The raisin platform makes online fundraising easy. Make use of powerful mobile forward fundraising, state-of-the-art integrations, a user-friendly interface, and intuitive set-up to raise more quickly and simply. Raisin launched in 2006 and it continues its ongoing commitment to excellence in innovation, and an ongoing pursuit to continually be more mobile, more open and more social. To learn more about the raisin platform, check out their website at https://www.akaraisin.com/
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://360matchpro.com/demo-request/
Corporate Sponsorships: The Ultimate Nonprofit Guide
/in Learning Center /by Adam WeingerSecuring corporate sponsorships for nonprofits may seem like a daunting task to take on. After all, it involves doing research, appealing to companies, and following up to stay engaged.
It’s understandable that some nonprofits may choose to forgo corporate sponsorships. But these partnerships can prove to be invaluable sources of not just revenue, but also a positive social image and the foundation of important relationships.
In this article, we’ll discuss some corporate sponsorship best practices your organization can leverage to secure the best partnership suited to your cause, as well as some of the top corporate sponsors. We’ll cover the following topics:
Understanding the importance of corporate sponsorships is just the beginning. Securing the right corporate sponsorship is another story entirely. Let’s get started!
1. What is a Corporate Sponsorship?
A corporate sponsorship is a form of support nonprofits receive from corporations for an event or other project. The benefits are twofold: nonprofits receive the help they need to continue serving their missions, while the company receives tax deductions and a positive boost in their brand.
Corporate sponsorships can take many forms. Here are a few examples of the most common types:
This is when a company donates money to sponsor an event or program. Generally, financial sponsorships consist of the nonprofits recognizing the company throughout various event materials, such as signage, merchandise, and online advertising.
An in-kind sponsorship involves a company donating goods or services to an event or project. For example, a restaurant might provide catering services, or a spa may donate free spa packages as a raffle prize.
Media sponsorships consist of a company paying for the cost of promoting the event. This could include radio promotions, TV ads, or printed advertisements.
Corporate/Employee Giving
Beyond typical corporate sponsorships, there are other forms of corporate giving that can help your nonprofit. These include automatic payroll deductions, volunteer programs, and corporate matching gifts. Read more about these below!
Benefits of Corporate Sponsorships
Corporate sponsorships benefit both companies and nonprofits.
For nonprofits specifically, these benefits include:
Benefits for companies include:
2. Who to Ask for Corporate Sponsorships
When it comes to asking for corporate sponsorships, it’s essential to put in the research and be careful and thoughtful about who you choose to work with. As you choose your partners, consider these characteristics:
Local Businesses
Start local! Approach the businesses in the immediate area of your event. These businesses are likely to see the value in sponsoring an event in their own community, which can have a huge impact on their decision to partner with you.
Shared Values
A corporate partner should align with your organization’s mission. This means if you’re an environmental organization, you should be working with a corporation that values sustainability, environmental conservation, and other related issues. Otherwise, your organization could end up losing credibility if you partner with a corporation that does substantial harm to the environment, or one that has received bad press.
Look Online
Search for lists of companies that donate to nonprofits online. These are companies that have a reputation for their philanthropic behaviors, so they might be more interested in forming a partnership than a business with no previous interest in charitable giving. You might find one you haven’t thought of before.
Leverage Points of Contact
If your board members or other high-ranking members of your organization have connections or contacts at a particular company, ask them to directly reach out and request a sponsorship.
Get Human Resources Involved
Most organizations looking for corporate sponsors approach the marketing department of a business—but why not ask the human resources department?
If you’re planning a walkathon or other physical event, for instance, ask HR if they have a health initiative in place. If they do, asking them to form a team would be a great way for them to get involved. You can offer discount codes for employees, a designated meeting place on event day, volunteer opportunities, and/or other perks depending on the level of sponsorship.
3. Top 32 Companies with Excellent Corporate Sponsorship Programs
Our friends at Zipsprout have shared some interesting corporate sponsorship statistics that we’ve combined with our robust database of matching gift and volunteer grant programs to highlight the best corporate sponsorship and relationship opportunities.
Check out these top corporate sponsors!
1. Wells Fargo
Wells Fargo has sponsored 2.89% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #1 on the list of top corporate sponsors.
Corporate Giving Information
Wells Fargo offers both matching gifts and volunteer grants. The company matches up to $2,000 per employee at a 1:1 ratio.
Learn more about Wells Fargo’s corporate giving programs!
2. State Farm
State Farm has sponsored 1.07% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #5 on the list of top corporate sponsors.
Corporate Giving Information
State Farm offers both a matching gift program and volunteer grant opportunities. The company matches up to $3,000 at a 1:1 ratio for all types of employees and retirees.
Learn more about State Farm’s corporate giving programs!
3. PepsiCo
PepsiCo has sponsored 0.98% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #6 on the list of top corporate sponsors.
Corporate Giving Information
PepsiCo matches employee donations up to $10,000, with a minimum donation amount of $25. The company also offers a volunteer grant program.
Learn more about PepsiCo’s corporate giving programs!
4. US Bank
US Bank has sponsored 0.97% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #7 on the list of top corporate sponsors.
Corporate Giving Information
US Bank matches up to $3,000 in donations made by active full- and part-time employees at a 1:1 ratio. The company also offers a “Dollars for Doing” volunteer grant program.
Learn more about US Bank’s corporate giving programs!
5. Bank of America
Bank of America has sponsored 0.92% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #8 on the list of top corporate sponsors.
Corporate Giving Information
Bank of America offers matching gifts and volunteer grant opportunities. The company matches up to $5,000 in donations to most nonprofits at a 1:1 ratio.
Learn more about Bank of America’s corporate giving programs!
6. Budweiser/Budlight (Anheuser-Busch)
Budweiser has sponsored 0.76% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #9 on the list of top corporate sponsors.
Corporate Giving Information
Anheuser-Busch’s matching gift program matches donations up to $5,000 per year at a 1:1 ratio.
Learn more about Anheuser-Busch’s corporate giving programs!
7. Clif Bar
Clif Bar has sponsored 0.74% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #10 on the list of top corporate sponsors.
Corporate Giving Information
Clif Bar offers a matching gift program to active employees, matching up to $2,500 in donations at a 1:1 ratio.
Learn more about Clif Bar’s corporate giving programs!
8. The Coca-Cola Company
The Coca-Cola Company has sponsored 0.72% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #11 on the list of top corporate sponsors.
Corporate Giving Information
The Coca-Cola Company offers a very generous matching gift program. The company matches up to $20,000 in donations per employee at a 2:1 ratio.
Learn more about The Coca-Cola Company’s corporate giving programs!
9. Walmart
Walmart has sponsored 0.68% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #12 on the list of top corporate sponsors.
Corporate Giving Information
Walmart matches up to $25,000 in donations made by executive-level employees at a 3:1 ratio. The company also offers a volunteer grant program.
Learn more about Walmart’s corporate giving programs!
10. McDonald’s
McDonald’s has sponsored 0.67% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #14 on the list of top corporate sponsors.
Corporate Giving Information
McDonald’s offers a very generous matching gift program, matching up to $10,000 in employee donations (depending on role) per year at a 1:1 ratio.
Learn more about McDonald’s corporate giving programs!
11. PNC Bank
PNC Bank has sponsored 0.65% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #16 on the list of top corporate sponsors.
Corporate Giving Information
PNC Bank matches donations made by full-time employees up to $2,500, at up to a 4:1 ratio. The company also offers volunteer grants.
Learn more about PNC Bank’s corporate giving programs!
12. Starbucks
Starbucks has sponsored 0.63% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #17 on the list of top corporate sponsors.
Corporate Giving Information
Starbucks will match up to $1,500 in donations made by active employees at a 1:1 ratio. The company also offers volunteer grants.
Learn more about Starbucks’ corporate giving programs!
13. IBM
IBM has sponsored 0.55% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #20 on the list of top corporate sponsors.
Corporate Giving Information
IBM matches up to $5,000 per institution per donor, to a total of $10,000 per year. The company also offers individual and team volunteer grants.
Learn more about IBM’s corporate giving programs!
14. Allstate
Allstate has sponsored 0.48% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #21 on the list of top corporate sponsors.
Corporate Giving Information
Allstate matches donations made by active employees at up to a 1:1 ratio. The maximum match amount is $500. The company also offers volunteer grants.
Learn more about Allstate’s corporate giving programs!
15. TD Bank
TD Bank has sponsored 0.47% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #23 on the list of top corporate sponsors.
Corporate Giving Information
While TD Bank does not offer a matching gift program, the company provides $500 grants to nonprofits after their employees have volunteered at least 40 hours in a year with the organization.
Learn more about TD Bank’s corporate giving programs!
16. Chevron
Chevron has sponsored 0.42% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #27 on the list of top corporate sponsors.
Corporate Giving Information
Chevron matches up to $10,000 in donations made by active employees, while retirees can request matches up to $3,000 annually. The company also offers a volunteer grant program.
Learn more about Chevron’s corporate giving programs!
17. Delta
Delta has sponsored 0.42% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #27 on the list of top corporate sponsors.
Corporate Giving Information
Delta matches up to $5,000 at a 1:1 ratio to most educational nonprofits, including public and private schools, elementary schools, secondary schools, and colleges.
Learn more about Delta’s corporate giving programs!
18. GEICO
GEICO has sponsored 0.42% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #27 on the list of top corporate sponsors.
Corporate Giving Information
GEICO matches donations up to a 2:1 ratio, depending on the organization type, with a maximum of $1,000.
Learn more about GEICO’s corporate giving programs!
19. Boeing
Boeing has sponsored 0.41% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #31 on the list of top corporate sponsors.
Corporate Giving Information
Boeing matches employee donations at a 1:1 ratio, while retirees, spouses, and domestic partners receive a .5:1 match. The maximum match amount is $10,000.
Learn more about Boeing’s corporate giving programs!
20. The Home Depot
The Home Depot has sponsored 0.40% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #34 on the list of top corporate sponsors.
Corporate Giving Information
The Home Depot matches donations to most nonprofits. The company matches up to $1,000 annually per employee for each organization they donate to, for a total of $3,000 per employee.
Learn more about The Home Depot’s corporate giving programs!
21. PwC
PwC has sponsored 0.38% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #37 on the list of top corporate sponsors.
Corporate Giving Information
PwC matches donations to select colleges and universities from which the company recruits. The maximum match amount is $10,000. A volunteer grant program is also offered.
Learn more about PwC’s corporate giving programs!
22. Toyota
Toyota has sponsored 0.38% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #37 on the list of top corporate sponsors.
Corporate Giving Information
Toyota matches donations to educational institutions, with a maximum amount of $5,000 per Toyota’s fiscal year. Toyota’s volunteer grant program is open to a wide range of nonprofits.
Learn more about Toyota’s corporate giving programs!
23. Costco
Costco has sponsored 0.36% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #41 on the list of top corporate sponsors.
Corporate Giving Information
Costco matches donations to most nonprofits for select full-time salaried employees. The match limit varies from $1,000 to $10,000 per employee.
Learn more about Costco’s corporate giving programs!
24. Southwest Airlines
Southwest Airlines has sponsored 0.36% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #41 on the list of top corporate sponsors.
Corporate Giving Information
Southwest Airlines offers a “Tickets for Time” program. For every 40 hours volunteered by an employee or group of employees at a nonprofit, Southwest will donate a complimentary round-trip ticket to that organization.
Learn more about Southwest Airlines’ corporate giving programs!
25. Capital One
Capital One has sponsored 0.34% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #43 on the list of top corporate sponsors.
Corporate Giving Information
Through Capital One’s volunteer grant program, once an employee volunteers for at least 25 hours in a calendar year, the company will provide a volunteer grant ($1 per hour). At the end of the year, the employee can direct the grant to any nonprofit, with a maximum of $300.
Learn more about Capital One’s corporate giving programs!
26. Cigna
Cigna has sponsored 0.34% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #43 on the list of top corporate sponsors.
Corporate Giving Information
Cigna matches employee donations to many organizations at a 1:1 ratio, with a maximum of $2,500 per year. The company also offers two types of volunteer grant programs.
Learn more about Cigna’s corporate giving programs!
27. Eastern Bank
Eastern Bank has sponsored 0.32% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #47 on the list of top corporate sponsors.
Corporate Giving Information
Eastern Bank matches donations to most nonprofits at a 1:1 ratio, with a maximum of $500.
Learn more about Eastern Bank’s corporate giving programs!
28. United Airlines
United Airlines has sponsored 0.32% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #47 on the list of top corporate sponsors.
Corporate Giving Information
United Airlines offers a Volunteer Impact Grant Program. Employees who volunteer 40 or more hours with a nonprofit can apply for a grant of $1,000 to that organization.
Learn more about United Airlines’ corporate giving programs!
29. Cisco
Cisco has sponsored 0.31% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #50 on the list of top corporate sponsors.
Corporate Giving Information
Cisco matches donations and offers volunteer grants with a maximum amount of $25,000 annually.
Learn more about Cisco’s corporate giving programs!
30. Publix
Publix has sponsored 0.31% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #50 on the list of top corporate sponsors.
Corporate Giving Information
Publix matches donations to public or private schools (K-12, college, or university) with a maximum match of $5,000 per year.
Learn more about Publix’s corporate giving programs!
31. Nike
Nike has sponsored 0.30% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #55 on the list of top corporate sponsors.
Corporate Giving Information
Nike matches donations to most nonprofits at a 1:1 ratio. The maximum match amount is $10,000.
Learn more about Nike’s corporate giving programs!
32. Sam’s Club
Sam’s Club (which is owned by Walmart) has sponsored 0.29% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #57 on the list of top corporate sponsors.
Corporate Giving Information
Sam’s Club matches donations to most nonprofits made by executive-level employees. The maximum match amount is $25,000. A volunteer grant program is also offered.
Learn more about Sam’s Club’s corporate giving programs!
4. How to Ask for a Corporate Sponsorship
Once you’ve identified corporations with which you want to partner, you still need to approach them. Forming the right kind of ask depends on your goals, who you’re reaching out to, and when you plan to make contact. Here’s a helpful list of strategies to help you make the ask:
You can have a company sponsor just about anything—from the portable toilet area to your photo booth. Use aspects of your event that already exist, and turn them into sponsorship perks. Then be sure to position them as excellent sponsorship opportunities to your potential partners.
If you have an event with hundreds or thousands of people, make sure your sponsorship levels are high enough (such as $1,000 and up). You don’t want to be priced so high that no one will want to sponsor, but by keeping levels elevated, sponsors will feel like this event is well run, and that you have confidence in what you’re doing.
On the other hand, if you’re planning a smaller event and have difficulty securing a large sponsorship, consider offering a lower sponsorship level with fewer perks. For instance, offer a $100 level, and several smaller businesses that were not interested in the larger sponsorship may be able to take part at this level within their budget.
As you make your ask, explain how this corporate partnership will contribute to building up the company’s brand. Do your missions align? What will working with your nonprofit help the company achieve in terms of its own goals? Keep these in mind and communicate them as clearly as possible.
That said, asking the company directly about their objectives and priorities demonstrates that you’re genuinely interested in bringing value to the partnership. It conveys a level of professionalism that will make you stand out from other organizations.
Explain to potential sponsors how their sponsorship and support can directly impact someone as part of your mission. For instance, “$1,000 will help us do X for Y number of people.” In addition, share how last year’s sponsors were able to help your organization accomplish its goals.
Rather than using one main template and filling in names, make your ask personal and write individualized letters. These should be addressed to a relevant person at the company who is most likely to be receptive to hearing about your cause. This comes back to doing your research on who to ask. Go beyond just marketing contacts and speak to anyone who will sympathize with your mission and also be in a position to create a plan of action!
If a business declines to offer a monetary sponsorship, consider asking for a non-monetary sponsorship instead, such as coupons for free services on event day. You can also request that a portion of their proceeds on the event day be donated back to the organization. A business in the area could serve as a location for the kick-off party, packet pick up, or after-event party.
You can also reach out to companies to provide services you’ll need at the event, such as photography, DJ/entertainment, signage, food, portable toilets, and tent/chair rentals. The value of their goods or services can certainly equate to a sponsorship level.
Back up your corporate sponsorship ask with data! Determine what demographics a sponsor is targeting, and provide them with information about your event that would be relevant. For example, if a company tends to target women aged 50 to 60, let the company know how many people or what percentage of participants attending your event fall into that group.
The timing of your sponsorship ask is important. A lot of larger companies earmark a specific amount of money each calendar year for charitable giving, so be sure to ask when is the best time for them to consider a sponsorship.
Oftentimes, you have to get your ask in very early to even be considered. Other times, you have to adjust your strategy to the business you’re reaching out to. For instance, if you’re reaching out to an accounting firm during tax season, you’re most likely not top-of-mind, and your request may go unanswered.
Part of crafting an appealing sponsorship ask means outlining your campaign initiatives and success metrics. This consists of defining your fundraising goal and the impact it will have first and foremost. As mentioned before, use numbers and data as support. But also be sure to define your success metrics and use KPI benchmarks that show when you’ve achieved your fundraising goals. Be specific about how your organization plans to meet its objectives, and link this process to ongoing projects, as well.
The biggest thing that will demonstrate that you’re professional and committed to the partnership is a sponsorship agreement. It should be written down to outline your goals, expectations, and other deliverables for your organization and the company. It may also be a good idea to include how you’re going to recognize the company for their support, such as through advertising materials, merchandise, or event printouts that show your sponsor’s support in your fundraising efforts.
Haven’t heard back? Don’t give up! Continue to communicate with companies after you’ve reached out with a corporate sponsorship request. Always check back to ensure someone has received your call, email, letter, etc. If not, ask to speak to the appropriate person at the company, and/or resend your ask to that person.
5. How to Cultivate Relationships with Corporate Sponsors
Once you’ve secured your corporate sponsorship, cultivating your relationships with those companies can’t fall to the wayside! In addition to presenting your partnership in a professional light, continuing to recognize and work with your sponsor can have a huge impact on your organization.
Here are some effective ways to work with a sponsor after they’ve signed up to support your cause:
Treat Them Like Part of the Team
Treat your corporate sponsors like part of the team, because they are part of the team. Many sponsors will feel more engaged and recognize that they’re getting more from their sponsorship if they hear from you often. This doesn’t mean sending them an email every day, but rather, treating them like you would a top fundraising team.
Use the same engagement tools and approaches you use with participants to connect with your sponsors. For fundraising events, offer them a free team captain registration, help them get their page set up, and provide fundraising coaching. The more a sponsor raises and the larger their team, the more exposure they will get. This will in turn make them feel like they’re getting more out of the sponsorship.
Pay Attention to the Little Things
Yes, big perks matter, but the little touch points make a big difference, too. Send a handwritten thank you or a note from a participant or beneficiary of your cause’s work. If the sponsor also fundraised for your campaign, create a top fundraisers certificate that you send to them by mail.
These little touch points show that you acknowledge the importance of their support, yet the cost is minimal, which demonstrates good stewardship by not wasting the sponsor’s money.
Thank Your Sponsors Publicly
This has been mentioned already, but it’s worth repeating. Feature sponsor logos and information in your event materials, such as merchandise, pamphlets, and online advertisements and emails. Then, give a shoutout on social media! Tag their company/business page on Facebook, and publicly thank them in a post. You can easily do the same on Twitter, Instagram, etc.
This will help your sponsor gain exposure as a reward for supporting your event, and it will also help solidify your partnership as beneficial and worthwhile in terms of the company’s branding. Most likely, the company will then re-post your original post to their full audience to help your event reach new constituents.
6. Additional Corporate Giving Programs
It’s obvious by this point that corporate sponsorships are a fantastic source of funding and support for your nonprofit’s events and projects. A corporate sponsorship can help you meet your fundraising goals, continue serving your mission, and create exceptional partnerships with companies that share your values.
But as you assess the value of corporate sponsorships, you should also research other forms of corporate philanthropy. Especially when combined with a corporate partnership, this can maximize your fundraising revenue and keep your participants and supporters engaged.
Some of these top corporate giving programs include matching gifts/fundraising matches, volunteer grants, payroll deductions, and in-kind donations.
Matching Gifts and Fundraising Matches
Corporate matching gifts are the most popular type of corporate giving program. As part of a matching gift program, companies match donations their employees make to eligible nonprofits.
Corporate matching gifts pave the way for increased fundraising dollars, especially during a big fundraising campaign. If you’ve already set up a partnership with a company, their employees will be encouraged to donate to your cause. And if that company offers a corporate matching program, those donations can be doubled, or even tripled!
In terms of your nonprofit’s fundraising event, there are even more ways to build support and revenue. Through fundraising matches, corporate employees who participate in your event (e.g., a walk, run, or bikeathon), can have the money they raise during the event matched by their employer.
While your partnership with a corporation can help bring in a lot of matching gift funds, matching gifts are still an overlooked source of revenue. That’s why it’s important to raise awareness among all of your donors and supporters, whether they’re connected to known sponsors or not.
Consider investing in matching gift software to raise awareness among your supporters. Matching gift software gives donors and event participants direct access to a comprehensive matching gift database that houses information on thousands of companies and their corporate giving programs.
With a matching gift tool like Double the Donation’s, donors can search for their company using a straightforward search tool, which can be easily embedded right on your website. The search tool will then populate with all of the information on their employer’s matching gift program. It’s easy to understand and use, and will lead to even more successful match requests.
Volunteer Grants
While popular and incredibly effective, matching gifts aren’t the only form of corporate giving that you should look into.
When you’re running any kind of fundraising event, it’s likely that your team will need the assistance of volunteers to help everything run smoothly. But what if there was a way to turn these already beneficial volunteer hours into another source of fundraising revenue?
There is. And that’s through volunteer grants.
Volunteer grants are another common form of corporate philanthropy in which companies provide monetary grants to organizations where their employees regularly volunteer. And if you fold this into your already established corporate partnerships, you may very well end up with extra funds for your mission!
Ask corporate sponsors to encourage their employees to volunteer at your event—especially if those volunteers offer specific skill sets that can benefit your cause. If the company also offers a volunteer grant program, this means you’ll not only get much-needed help at the event itself, but you’ll also raise more money.
Even if your volunteers don’t come from corporate partners, it’s important to encourage them to look up their eligibility for a volunteer grant. The best part? Many matching gift databases also offer information about volunteer grants! Using a solution like Double the Donation’s, your volunteers can search for their employer using the search tool embedded on your website. From there, the search tool will populate with all the information they need about their company’s volunteer grant program.
Payroll Deductions
Payroll deductions are another great perk of building relationships with companies. Whether the company is a partner of your organization or not, employees can arrange to have a certain amount deducted from their paycheck and automatically donated to a nonprofit of their choice. This recurring donation can make a huge difference for your organization.
In-Kind Donations
As you probably guessed from reading about in-kind sponsorships above, in-kind donations involve companies donating equipment, products, or services, rather than money. This expands beyond your fundraising events. Maybe your team needs marketing or tax assistance. Many companies are willing to provide these services to nonprofits free of charge!
Educating your organization about the various corporate giving programs out there can help boost your fundraising revenue. Pair that with strong corporate partnerships, and you’ll have the resources you need to continue serving your mission!
Corporate sponsorships can have a huge impact on more than just the money your organization brings in. They also affect your organization’s brand recognition, exposure, and credibility. Be sure to choose the right corporate partners for your sponsorships and put in the required research to find the best match. Then, you’ll be ready to tackle anything!
Looking for even more information about corporate philanthropy? Check out these resources below: