Many companies are increasing matching gifts programs to make a bigger impact on COVID-19 relief.

Matching Gifts and COVID-19: How Companies are Responding.

Amid the COVID-19 crisis and millions being impacted by a looming recession, many businesses across the globe have begun to expand their corporate philanthropy efforts.

One of the most impactful ways they’re trying to accomplish this is through matching gift programs. Through these philanthropic programs, corporations agree to financially match the donations their employees make to eligible nonprofit organizations. Because of this, philanthropic corporations are able to give back to their communities, specifically to the charitable organizations their employees care about.

Corporate giving programs are expanding in response to the global crisis.

Here are a few of the companies that have expanded their matching gift programs in the last few weeks in response to the global pandemic.

We’re in the middle of our updating our matching gift database for these companies, but if you have additional information on these programs or any other company changing their matching gift program in response to COVID-19, feel free to let us know by emailing us at data@doublethedonation.com.

As we walk through each one’s philanthropic efforts, we can explore the various ways in which individuals, charitable organizations, and corporations work toward a greater social good.

With increasing matching gift limits everywhere, it's important to have the right tools to take advantage of them.

AbbVie

AbbVie is increasing matching gifts limits for their employees.AbbVie, a company dedicated to pharmaceutical research and development, has announced a significant increase in their charitable giving programs. The AbbVie Foundation is currently working to counteract the effects of the COVID-19 crisis as best as possible. To help, they have doubled their match agreement with eligible employees— now offering to match donations at a 2:1 ratio.

Apple

Apple is increasing matching gifts limits for boosted impact.The widely-known technology company Apple has increased their matching gift donations to a 2:1 ratio, and committed donations have already surpassed $15 million. These funds are going to support COVID-19 response efforts on a local, national, and global scale.

AutoDesk

AutoDesk is increasing matching gift limits for employee giving programs.AutoDesk, an engineering software company based out of California, has increased the match ratio from 1:1 to 2:1— while also raising the maximum match offered per employee. The AutoDesk company is encouraging willing and able employees to help out in any way they can, while doing their part as well.

Blackbaud

Blackbaud is increasing their matching gifts programs to make a larger community impact.Blackbaud, a cloud computing software provider, has increased its matching gift limit by up to 30%, which is the second time they’ve upped the maximum since January. Additionally, Blackbaud employees are known for consistently high levels of participation in their matching gift programs— more than twice the national average.

Caterpillar

The Caterpillar Foundation has expanded their matching gift program.Caterpillar construction machinery partakes in corporate philanthropy through the Caterpillar Foundation— a group dedicated to improving lives around the world with basic infrastructure services. Caterpillar employees and retirees are currently eligible for increased gift matches from a 1:1 to 2:1 match ratio to make an even bigger impact.

Facebook

Facebook has implemented a matching gifts program that the general public is encouraged to participate in.Facebook is currently offering a unique take on a matching gift program. Not only are employees and retirees eligible for a donation match, but the general public can take advantage as well. They’ve committed to matching $20 million in charitable gifts to support the COVID-19 Solidarity Response Fund and the CDC Foundation.

General Mills

General Mills has increased their matching gift program to encourage employee giving.General Mills’ food company is encouraging employees to participate in their matching gift program by increasing both the match ratio and the match limit. With a match ratio of 2:1 and a maximum of $1,500 rather than $1,000, General Mills’ employee donations can make over 4 times a larger impact.

Google

Google is expanding their matching gift program to get employees involved in COVID-19 response efforts.Google is upping its matching gift agreement as well. Rather than a cap at $7,500 per employee each year, every employee can contribute up to $10,000 and still be match-eligible. Additionally, Google is willing to match at a 2:1 ratio—which is a total match of up to $20,000— for greater impact.

Honda

Honda is increasing their matching gift program in response to COVID-19 relief efforts.Honda Motor Company is increasing its individual gift limit to $1,000 in order to better support relief aid and local food programs. This matching gift revenue is in addition to Honda’s $1,000,000 pledge to address food insecurity across the globe.

KLA

KLA has increased their matching gift program recently to promote employee giving.KLA Foundation, a semiconductor manufacturing company, has shown one of the largest increases in corporate matching gifts— from $500 to $10,000 per employee. The KLA team is looking to amplify employee giving efforts and make the biggest difference they can.

Micron

Micron has expanded their employee giving program through increasing matching gift limits.Micron Technology is working to provide relief to those affected by the COVID-19 crisis by increasing their matches to a 2:1 ratio for all related donations by company employees. These generous donations are run through Micron Gives, their charitable giving program that has also pledged over $35 million for coronavirus aid.

Microsoft

Microsoft is increasing their matching gift programs to encourage employee involvement in relief efforts.Microsoft is offering an initial $1 million donation to a coronavirus relief fund, with additional funding offered through employee matching gift programs. They are encouraging Microsoft employees to give any way they can by contributing to organizations providing food and medical supplies to those in need.

Moody’s

Moody's is expanding their matching gift programs to assist in crisis relief efforts.Moody’s is looking to provide relief both in monetary grants through matching gifts as well as a growing virtual employee volunteer program through pro-bono service projects. Moody’s is also offering additional grants for small businesses and educational institutes that have been impacted by the pandemic.

NetApp

NetApp has increased their matching gift program to encourage employee engagement in relief efforts.NetApp has recently implemented an employee matching gift program, offering dollar-for-dollar matches on gifts up to $500 to COVID-19 response organizations on a global scale. The NetApp team is working to sponsor worldwide solutions including vaccine research, tests, and treatment.

PepsiCo

PepsiCo is increasing their employee giving programs by offering increased gift matches.PepsiCo, Inc. has recently upped its matching gifts program from a dollar-per-dollar approach to a 2:1 match ratio for double the impact. The PepsiCo company is encouraging employees to do what they can to promote COVID-19 relief and response efforts, while they do their own part as well.

Tapestry

Tapestry is working to provide COVID-19 relief through corporate giving and matching gift programs.Tapestry, Inc. is currently offering a 2:1 match on donations up to $10,000 made to eligible, COVID-19 related missions. Tapestry employees and employers alike are working to fight coronavirus and its social and financial impacts to make a larger impact than one could individually.

Twilio

Twilio has increased their matching gift programs to create a greater impact.Twilio has increased its matching gift ratio to 2:1 in order to promote charitable giving by employees. The company is giving to nonprofit organizations focused on COVID-19 relief, including the CDC Foundation, Global Relief International, Give2Asia, and International Medical Corps. In addition, Twilio has boosted volunteer efforts through virtual mentorships and other online programs.

UnitedHealth

UnitedHealth Group is working to assist in coronavirus relief through increased matching gift programs.UnitedHealth Group is matching employee donations dollar-for-dollar up to $5,000 to support the coronavirus response efforts of community and global partners. Dedicated and generous employees are looking to support those in need during these trying times, and UnitedHealth is boosting those efforts.

VMware

VMware is expanding employee matching gift programs to provide more relief to COVID-19 response efforts.VMware has currently doubled its matching gift limit for the year, bringing the maximum contributions matched over $6,000 per employee. This way, each VMware employee is able to make a larger impact on their community and help others that have been significantly affected.

 


Thousands of businesses already have established corporate giving programs, while others are rolling out new policies every day. Whether they choose to make an impact by expanding an existing matching gifts program, or by introducing a new program altogether, these boosted levels of corporate social responsibility are sure to provide some sort of relief in these trying times.

With increasing matching gift limits everywhere, it's important to have the right tools to take advantage of them.

 

Learn why so many organizations are using responsive fundraising strategies.

Why Leading Nonprofits Prioritize Responsive Fundraising

Year after year, fundraisers face the same dilemma: how to inspire more generosity from their donor base without adding hours of work to their day. What we can see from giving data over the past 10 years is that most nonprofits are struggling to find that balance, if not missing it entirely.

It’s clear that nonprofits need something new. A way to meet donor demands, connect more authentically at scale and see a better return on appeals. The answer, as leading nonprofits are finding out, is responsive fundraising. The 3-step model forces modern fundraisers to listen to donor signals, connect in ways that are relevant and suggest the next best steps based on what each individual cares about.

Responsive fundraising is more than just a new strategy — it’s an entirely different philosophy that the modern donor requires from your nonprofit. Here are a few reasons why responsive nonprofits have made the switch.

Responsive fundraising improves the donor experience.

They Want to Provide Better Donor Experiences

Giving is a personal decision. Each time a donor decides to support your work, it’s because they find it meaningful, relevant or important. Their generosity is the reason your team can do the work that you’ve dedicated yourself to. Unfortunately, nonprofits aren’t always great at reciprocating the kind of personal, meaningful experiences that show the levels of gratitude you feel for your donors.

With responsive fundraising, it’s much easier to identify what donors care about and what they might find meaningful. For example, traditional fundraising tactics dictate that a nonprofit sends a generic welcome email after a person gives for the first time.

Responsive nonprofits, on the other hand, know that adding a few personalized details will increase donor retention. By thinking about the donor’s experience, rather than the messaging your nonprofit wants to include in every communication piece, you’ll create a much more relevant experience for each and every donor. The outcome is better fundraising results.

Responsive fundraising helps nonprofits to create more effective appeals.

Responsive Fundraising Identifies the Right Asks

While we believe that all giving is deeply personal and selfless, not every gift is the same. Variations in size, frequency and form are important details to consider as a responsive fundraiser. Part of the incredible value Double the Donation provides is a way to earn more funds without asking for more money from individuals.

Using wealth data provided by Virtuous and the services of Double the Donation, responsive nonprofits are able to help donors increase their impact on the world without making an appeal that they feel is completely outside of their range. Add to that a giving page that displays dynamic gift arrays based on the visitor’s past gifts, and you’ll start to see improved fundraising over time thanks to targeted, specific and personalized appeals.

Check out the Double the Donation and Virtuous CRM integration to quickly implement the responsive fundraising approach.

Responsive fundraising enables organizations to connect to donors and to be more transparent.

Responsive Fundraisers Want More Transparency

One of the reasons nonprofits encounter obstacles while fundraising is because they aren’t able to identify the real reason for the disconnect with donors. It’s particularly confusing when we see reports that giving has grown steadily over the last decade. All signs point to everything being fine, but that’s not what fundraisers (or donors) feel.

Responsive fundraisers spend time collecting the data that will point them towards better donor relationships. It’s not enough to simply record high-level engagement metrics like email opens or RFM data. To be truly responsive and provide the kinds of experiences the modern donor needs, you need to constantly question the data. Push yourself to ask why and then ask it again. Instead of simply accepting the data and asking your team to do more, investigate what the information is telling you and what your donors truly need from you.

Responsive fundraising helps nonprofits to increase their impact.

Nonprofits Want to Do More Good

Ultimately, the reason that leading nonprofits choose to move towards responsive fundraising strategies is to be able to do more good in the world. Without generous, reciprocal relationships with each of your donors, you won’t be able to accomplish the change in the world that you’ve set out to make.

The truth is it is easier than ever for donors to give directly to causes and individuals that they feel connected to. And people want to. Between for-profit partnerships with charities and individual fundraisers across social platforms, each of us is one post away from giving to help others. As a nonprofit, it’s up to you to make the experience of being a donor the most meaningful and relevant so that donors stay committed to your organization. Responsive fundraising makes it easy.

Getting started with responsive fundraising is easy with the right tech toolkit.

Get the Nonprofit CRM Designed for Responsive Fundraising

To learn more about how you can implement responsive fundraising at your organization, including how to make your Double the Donation CTA more effective for donors, check out The Pocket Guide to Responsive Fundraising. Learn the data behind responsive fundraising, plus 28 plays you can use right now to grow giving.


Mckenna Bailey from Virtuous CRM is the author of this post on responsive fundraising for nonprofits.This post was contributed by Virtuous.

About the Author: Mckenna Bailey is a writer and strategist working to help nonprofits connect with their donors at scale.

Double the Donation Joins the Microsoft Dynamics 365 Ecosystem with 360MatchPro Flow

Double the Donation Joins the Microsoft Dynamics 365 Ecosystem with 360MatchPro Flow

Atlanta, GA (March 4, 2020) — Double the Donation is proud to announce a new connector to the Microsoft Dynamics 356 Nonprofit Accelerator.

The Nonprofit Accelerator, announced at the initial Microsoft CXO Summit in April 2018 and initially released in November 2018 at the NetHope Global Summit, transforms Dynamics 365 into a one-stop solution for nonprofit success. The Common Data Model for Nonprofits connects the core Dynamics 365 Nonprofit Accelerator with solutions built on top of it to power all facets of nonprofit operations.

Double the Donation has expanded the capabilities of nonprofits using Microsoft Dynamics 365 with workflows to help nonprofits manage their matching gift efforts and drive new matching gift opportunities to completion.

“Nonprofits using the Microsoft Dynamics 365 platform are actively looking for ways to maximize their fundraising through innovative solutions, and 360MatchPro by Double the Donation is one such solution,” said Erin Burchfield, Director of Microsoft Philanthropies, Strategic Partnerships, Tech for Social Impact. “We’re excited to welcome the 360MatchPro integrated solution into the Microsoft ecosystem for forward-thinking nonprofits.”

With the newly released flow within Power Automate, Double the Donation has enabled a seamless data flow between nonprofits’ data center, Microsoft Dynamics 365, and their matching gifts automation hub, 360MatchPro. This connection combines the matching gift-maximizing operations of 360MatchPro with the valuable data housed in Microsoft Dynamics 365.

The combined workflow is simple: When new gifts are registered in Microsoft Dynamics 365, those gifts are instantly registered in 360MatchPro. The system then goes to work to identify matching gift opportunities and driving those matches to completion.

These contributions to Microsoft Dynamics 365 come as Double the Donation continues to expand its integrations ecosystem across the nonprofit and education spaces.

“As a provider of solutions that integrate with dozens of other platforms in a variety of sectors, we understand the value of a common data model for busy nonprofit professionals,” said Adam Weinger, President of Double the Donation. “Our goal is to make matching gifts as easy as possible to integrate into every nonprofit’s greater fundraising efforts. Our contributions to Microsoft Dynamics 365 functionality are the next big step in achieving that goal for the organizations that rely on our solutions and Microsoft’s.”

Organizations with an existing 360MatchPro account can activate the functionality today! Simply visit our integration guide for instructions. Organizations who need a 360MatchPro account can learn more and schedule a conversation at https://www.360matchpro.com/demo-request/.

Organizations can take advantage of the new integrated solution by reaching out to Double the Donation

Learn more about Double the Donation at https://doublethedonation.com/ or schedule a private demo of 360MatchPro at https://www.360matchpro.com/demo-request/.

360MatchPro by Double the Donation is available now on Salesforce AppExchange

Double the Donation Announces 360MatchPro by Double the Donation on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

Double the Donation customers can now benefit from increasing matching gift revenue through Salesforce.

Atlanta, GA, January 21, 2020 – Double the Donation today announced it has launched 360MatchPro by Double the Donation on Salesforce AppExchange, empowering customers to raise more money from corporate matching gift and volunteer grant programs. 360MatchPro by Double the Donation connects directly with Salesforce to identify more matching gift opportunities, automatically drive those matches to completion, and report back actionable insights.

Built on the Salesforce Platform, 360MatchPro by Double the Donation is currently available on AppExchange here.

360MatchPro by Double the Donation is available now on Salesforce AppExchange

360MatchPro by Double the Donation
The first matching gift automation platform on Salesforce AppExchange, 360MatchPro by Double the Donation is the nonprofit’s go-to solution for increasing matching gift revenue. Nonprofits who integrate their Salesforce instance with 360MatchPro by Double the Donation automatically assess the matching gift eligibility of their donors, then provides the right information to the right donors at the right time with custom emails based on match eligibility.

Comments on the News

  • “Finding 360MatchPro by Double the Donation in Salesforce AppExchange is an exciting development for nonprofits focused on making the most out of matching gifts,” said Adam Weinger, President of Double the Donation. “These organizations are continually hunting for ways to take advantage of the tools at their disposal, and backing up the matching gift automation power of 360MatchPro with the wealth of data at their disposal in Salesforce is the perfect marriage.”
  • “360MatchPro by Double the Donation is a welcome addition to AppExchange, as they power digital transformation for customers by automating the corporate matching gift process for nonprofits,” said Woodson Martin, GM of Salesforce AppExchange. “AppExchange is constantly evolving to enable our partners to build cutting-edge solutions to drive customer success.”

About Salesforce AppExchange
Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies to sell, service, market and engage in entirely new ways. With more than 5,000 solutions, 7 million customer installs and 90,000 peer reviews, it is the most comprehensive source of cloud, mobile, social, IoT, analytics and artificial intelligence technologies for businesses.

Additional Resources

  • Like Salesforce on Facebook: http://www.facebook.com/salesforce
  • Follow Salesforce on Twitter: https://twitter.com/salesforce
  • Become a fan of Double the Donation: https://www.facebook.com/DoubleTheDonation
  • Follow Double the Donation on Twitter: @2xdonations

Salesforce, AppExchange and others are among the trademarks of salesforce.com, inc.

Double the Donation is the leading provider of matching gift and volunteer grant solutions to nonprofits and educational institutions. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts.

# # #

Allegiance Fundraising Group Expands Integration with 360MatchPro by Double the Donation

Allegiance Fundraising Group Expands Integration with 360MatchPro by Double the Donation

Atlanta, GA (February 18, 2020) — Allegiance Fundraising Group is proud to announce an enhancement to its matching gifts integration with 360MatchPro by Double the Donation. The 360MatchPro platform identifies corporate matching gift opportunities, automates matching gift outreach to donors, and reports actionable donor employment information back to stations.

The initial version of the integration scanned gifts originating from Allegiance online fundraising forms for matching gift eligibility. The newly expanded integration enables 360MatchPro to also automatically scan gifts originating from ACD Direct Simple Pledge before they enter Allegiance Fundraising CRM.

“Many of our public broadcasting station partners accept online donations through a variety of systems and centralize them in Allegiance Fundraising CRM,” said Rich Aukland, CEO of Allegiance Fundraising Group. “With the newly expanded 360MatchPro integration, we aim to capture even more matching gift opportunities for stations no matter where their gifts originate.”

When integrated with ACD Direct and AFG solutions, 360MatchPro assesses corporate matching gift eligibility at many stages in the donor’s giving process, from online search tools to email domain screening to automated email outreach. Each additional touchpoint through the integrated systems is another opportunity to identify matching gift opportunities and kick off the matching gift process.

“Our core mission is to help nonprofits raise more from corporate matching gift programs, and the more deeply integrated 360MatchPro is into a nonprofit’s various fundraising systems, the more effective the platform is,” said Adam Weinger, President of Double the Donation. “We’re proud to partner so closely with Allegiance Fundraising Group and ACD Direct, two organizations who share our belief that the best outcomes for nonprofits arise when their providers work together on shared, seamless solutions.”

The newly expanded integration enables 360MatchPro to also automatically scan gifts originating from ACD Direct Simple Pledge before they enter Allegiance Fundraising CRM.

The three teams worked closely together along with stations currently using all three solutions to formalize the optimal matching gift data transfer in the newly released integration.

“This integration enhancement is a natural fit,” said Mike Carpenter, Senior Relationship Executive at ACD Direct. “Our stations rely on the seamless transfer of data we enabled from SimplePledge to Allegiance Fundraising CRM and to 360MatchPro. We’re continually seeking ways to facilitate new data connections that make operations easier and increase revenue for our stations.”

Since its initial launch, the integration between 360MatchPro and Allegiance Fundraising CRM has automatically identified hundreds of thousands in matching gift revenue for public broadcasting stations. Expanding the integration to account for gifts given through ACD Direct charts a path for even higher returns in the future.

Learn more about Double the Donation at https://doublethedonation.com/ or schedule a private demo of 360MatchPro at https://www.360matchpro.com/demo-request/.

Learn more about Allegiance at https://www.allegiancefundraising.com/.

Learn more about ACD Direct at https://www.acddirect.com/.

Double the Donation Joins Blackbaud Partner Network as a Technology Partner

Double the Donation extends 360MatchPro integration to complement Blackbaud’s cloud solutions

[Atlanta, GA (February 10, 2020)] — Double the Donation, the leading provider of matching gift and volunteer grant solutions to nonprofits and educational institutions, today announced that it has joined the Blackbaud Partner Network as a Blackbaud Technology Partner and expanded the 360MatchPro integration with Blackbaud Raiser’s Edge NXT®. With this partnership, Double the Donation joins a network of companies that provide applications and solutions that extend Blackbaud’s (NASDAQ: BLKB) cloud solutions in new ways.

“Upon joining the Blackbaud Partner Network, Double the Donation created a 360MatchPro integration with Blackbaud Raiser’s Edge NXT, which significantly increased the matching gift revenue claimed by our customers,” said Vince Menzione, VP, Partner Ecosystem and Alliances at Blackbaud. “The extended integration advances not only the fundraising bottom line, but also the reporting, donor acknowledgement and corporate relationship elements of fundraising that are essential to modern social good success.”

This partnership allows 360MatchPro by Double the Donation to leverage Blackbaud Raiser’s Edge NXT, which enables nonprofits and educational institutions to maximize their revenue from corporate matching gifts.

Building upon the first version of the integration, released in 2019, the second version surfaces corporate matching gift information within Blackbaud Raiser’s Edge NXT gift records and constituent records via SKY API® add-ins.

 

The new 360MatchPro by Double the Donation integration with Blackbaud RE NXT features SKY Add-ins!

With the newly released 360MatchPro by Double the Donation integration enhancements, Blackbaud Raiser’s Edge NXT users can identify matching gift opportunities from within Raiser’s Edge NXT itself! Pictured here: Matching gift company and status identified for a one-time gift, displayed in the Gift Record.

 

“Double the Donation is always gathering and acting upon client feedback,” said Adam Weinger, president of Double the Donation. “We’re committed to delivering higher value and creative solutions for nonprofits with every release. By being a part of the Blackbaud Partner Network, we’ve been able to create new solutions that will create real impact for social good.”

 

To learn more about 360MatchPro by Double the Donation, visit: https://360matchpro.com/

The Blackbaud Partner Network is a group of leading technology and services firms providing the social good community with the solutions, applications, and strategies they need to make a difference in their local communities and worldwide. To learn more about Blackbaud’s Technology Partner program, visit: http://www.blackbaud.com/partners

About Double the Donation
Double the Donation is the leading provider of matching gift and volunteer grant solutions to nonprofits and educational institutions. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights.

Media Contact
Contact sales@doublethedonation.com for sales inquiries.

DonorDirect (StudioEnterprise) partners with 360MatchPro by Double the Donation

DonorDirect Partners with 360MatchPro by Double the Donation to Power Matching Gifts within StudioEnterprise

Atlanta, GA (January 13, 2020) — DonorDirect is pleased to announce a new integration that combines the powerful matching gift automation of 360MatchPro by Double the Donation with the DonorDirect StudioEnterprise system.

The integration ensures that all match-eligible donations stored in StudioEnterprise are identified and the corresponding matches are submitted to their employer.

“DonorDirect is committed to maximizing our ministries giving opportunities” said Rick Lewis, Director of Sales for DonorDirect. “The integration with 360MatchPro tackles one of the most overlooked giving avenues, and does it automatically. We’re proud to offer this solution to our ministries.”

 

DonorDriect partners with 360MatchPro by Double the Donation

$4-7 billion in matching gift revenue is left unclaimed each year. This revenue is left on the table because donors are largely unaware of the corporate matching gift programs they’re eligible for. 360MatchPro identifies these opportunities that donors aren’t aware of, then actively follows up with donors to deliver their forms, guidelines, and instructions.

“The 360MatchPro platform automates the processes that are essential to boosting revenue from matching gifts,” said Adam Weinger, President of Double the Donation. “Combining matching gift automation with the wealth of data in StudioEnterprise means that no matching gift opportunity will go undiscovered.”

The 360MatchPro integration with StudioEnterprise is customizable to each nonprofit’s unique needs and StudioEnterprise configuration.

Learn more about Double the Donation at https://doublethedonation.com/ or schedule a private demo of 360MatchPro at https://www.360matchpro.com/demo-request/.

Learn more about DonorDirect at https://www.donordirect.com/.

Explore these professional tips for engaging employees in corporate giving programs.

Engaging Employees in Corporate Giving Programs

In the 1800s, corporate social responsibility (CSR) in the United States started with giving. In the 1950s, the term “corporate social responsibility” was coined and stuck. In the ’90s, CSR started to become an expected function of large corporations. Giving was the inception of modern CSR and has been a constant companion throughout the history of corporate responsibility. As CSR has evolved, as society has changed and societal expectations have shifted, so too has the role of giving at corporations.

At Realized Worth, our priority is the employee citizenship experience, and giving is certainly a key part of that experience. But we find that engaging employees in giving is often approached only by looking at the mechanisms for engagement, and not necessarily the “why” behind those mechanisms. Without understanding the global social implications that affect giving programs, companies can’t fully understand which levers to pull to effectively engage employees in giving – or whether those levers are really working.

Let’s look first at some of the mechanisms being used to engage employees, followed by a deep dive into what drives employee behavior around these mechanisms.

There are several key components to consider when engaging employees in corporate giving programs.

Mechanisms to Engage Employees in Giving

In the past five to seven years, we’ve seen a huge shift in how companies support and encourage employee giving. Historically, giving programs tended to take the form of the annual (and still widely available) payroll deduction campaigns. Some companies still offer this as the primary way for employees to give to their communities and the causes they care about.

In terms of CSR programming, companies who are at a lower level of program maturity tend to have less diverse program offerings for employee giving. Companies with a higher level of maturity in CSR programming offer payroll giving alongside a range of options for employees, including offerings like:

  • Matching gifts
  • Dollars for Doers
  • International giving
  • Disaster relief campaigns

While payroll deduction programs are a great place to start, offering employees a variety of options to give and flexibility as to how they give to their communities is more likely to increase engagement in social responsibility. America’s Charities found that employees are five times more likely to participate in workplace giving when they have the opportunity to choose not only which charity they donate to, but also in what capacity.

Offerings like matching gifts, opportunities to give internationally, to volunteer and receive funds for donation, and the opportunity to support during intense times of need due to disaster are all useful incentives.

You can find some examples of unique employee giving programs here.

Engaging employees in corporate giving programs means defining and communicating priority focus areas.

Putting Your Money Where Your Mouth Is

Along with diverse and unique employee giving program offerings, companies can galvanize employee focus and action by accurately defining and communicating priority focus areas and strategic programs. Priority focus areas define causes or issues companies prioritize for investment, whereas strategic programs are the “how” of that investment.

In its 2019 Giving in Numbers report, CECP defines a strategic program as “the signature program area for which companies measure outcomes and/or impacts of their grants and that takes up the most time, money and management resources.” (p. 14). The report also looks at whether companies are being consistent when it comes to investing in causes they report as part of their focus areas.

This is important data, as it comes back to credibility, trust, brand strength, and transparency. In short, it analyzes whether companies are putting money where they say they are. And this matters enormously to employees in terms of engaging with social investment programming.

“In 2018, 42% of companies reported that the program area with the highest allocation of total giving also corresponded to the program area associated with their strategic program and also matched to the program area associated with their top-priority focus area.” (CECP Giving in Numbers: 2019 Edition, p. 14).

If your company is looking to more deeply engage employees in giving, take a hard look at the following:

  • Does your company have priority focus areas?
  • Does your company have strategic programs to support these focus areas?
  • What do you hope to achieve with your strategic programs?
    • Broader participation? Participation of specific groups of employees?
    • Center it around an important date or holiday (e.g. MLK Day).
    • Recognition: How do we recognize employees who contribute?
  • If your company has both priority focus areas and strategic programs to support it, are you investing a higher proportion of your giving dollars into strategic programs that support your focus areas?
  • Are you communicating clearly and regularly to employees what your focus areas and strategic programs are? What are you doing to make giving easy for employees?
  • Are you measuring the outcomes and/or impacts of your strategic programs effectively, and telling that story internally and externally?

When engaging employees in corporate giving programs, make sure to fully define your company's approach.

Defining Your Approach to Corporate Giving

This brings us to the underlying questions that should be fueling your company’s approach to employee giving. If you have a priority focus area or a signature cause, if you have strategic programs to engage employees in giving – there are some additional questions you need to be asking:

  • Are you looking at what’s happening in society both globally and in the places where your employees live and work?
  • What are the gaps – what is the most overwhelming need or needs? Which of these needs align best with your business?
  • What are the risks of tackling this identified gap through your company’s cause focuses and strategic programs? Will your approach create controversy? Do you welcome controversy? Why do you welcome controversy? How will you deal with it?
  • What are the opportunities of addressing this identified gap? What do you hope to achieve? How will this support business objectives such as employee engagement and happiness, talent attraction and retention, business development, brand awareness and loyalty, sustainability?
  • What do your employees care about most? Are you asking them what they see as the most pressing social needs your business should be investing in? Do they feel like you truly care? How do you know? While you should not necessarily choose focus areas based on employee desires, you should be able to demonstrate that you’ve listened and that you care. We’ve seen some employee activism play out in 2019 that acts as a lesson learned when it comes to listening to your employees and their values – such as Wayfair and Amazon.

Take full responsibility in engaging employees in corporate giving programs.

With Great Power Comes Great Responsibility.

These questions and this approach to designing high-impact employee giving programs that engage employees are some key starting points. We live in a globalized world where information is currency, where transparency and truth are constantly being questioned, and where corporations – and their employees – are being held accountable by a global audience.

This year, CECP looked at something they’ve identified as “Total Social Investment” or TSI, which represents the “S” in Environmental, Social, and Governance (ESG) (CECP Giving in Numbers: 2019 Edition, p.10). They found that companies where Diversity, Equity and Inclusion and Human Rights were managed within the same department that manages overall contributions had higher median total giving than at companies where this was not the case.

The point here is perspective: CECP has started looking at TSI to determine what “good beyond giving” looks like for large companies. Giving will likely always be part of a company’s corporate social responsibility approach, but it can’t exist in a vacuum. The future of CSR is about integration – a holistic approach. And not just within the company, but without. This means paying attention to the most pressing societal needs and being bold enough to claim ethical responsibility for making the world a better place as much as one company can.


This guest post was contributed by Realized Worth.
Kelly Lynch is the guest author for this post on engaging employees in corporate giving programs.
Author: Kelly Lynch

Kelly is a Lead Content Strategist and Subject Matter Expert at Realized Worth. She oversees Realized Worth’s internal and external brand and content delivery. Her background is in corporate communications, community relations and volunteer management and she specializes in employee citizenship program strategy and management.

Check out these effective nonprofit fundraising ideas that don't involve selling.

Fundraising Ideas That Don’t Involve Selling

Every year, nonprofits, faith-based groups, and schools need new fundraising ideas. What’s more, it’s crucial to include fundraising ideas that don’t involve selling.

Let’s face it: donors and families don’t like to sell merchandise on your behalf. Yes, they’ll do it—if they have to—to support your cause, but they don’t like it. In fact, many families don’t like selling so much that they’d rather just donate by buying the merchandise themselves. However, then they’re stuck with items such as chocolates, foods, and useless items they don’t want and will likely throw away.

Discovering alternate fundraising ideas that don’t require selling merchandise is vital to your fundraising strategy. Now, let’s dive into 5 key fundraising ideas that don’t involve selling!

A shoe drive fundraiser is a great fundraising idea that doesn't involve selling.

1) The Top Fundraising Idea: Shoe Drive Fundraiser

The top fundraising idea that doesn’t involve selling is a shoe drive fundraiser! One of the top reasons why it’s the top non-selling fundraising idea is because your community doesn’t have to sell merchandise on your behalf. Plus, they don’t even have to contribute financially.

Also, it’s the most socially responsible fundraiser you can host! When you host a shoe drive fundraiser, all you do is collect gently worn, used and new shoes. In the process, your community will keep shoes from going into landfills, and in turn, you’ll save the environment. Talk about social responsibility!

Once the footwear gets picked up by a well-known shoe drive fundraising company, you receive a check. Simple, right? What happens to the shoes from there is fairly straightforward. They get sent to small business owners in developing countries in need of merchandise to sell so they can escape poverty.

A Grow-A-Beard event is an effective fundraiser idea that doesn't involve selling.

2) Grow-A-Beard Fundraiser

Sure, this grow-a-beard fundraising idea is catered to men, but women can still support them! November is known for the Movember movement, but that doesn’t mean that you can’t ask the men in your community to grow their mustaches and beards for your cause! If they feel connected with your organization, they won’t hesitate to join in.

Also, if your community has a veterans’ group or sports team, you can partner with them. To get started, all you have to do is ask your male supporters to grow their facial hair for a month. As part of the initiative, each participant agrees to help you raise funds. And this is where you can ask women, girls, and boys to join in on the fun!

Your fundraisers have to ask sponsors to support them (and your cause) as they grow their facial hair! Encourage participants to turn to their family and friends for monetary support. By the way, if you get a group of men who work for a business to participate, perhaps it’s something their corporation will also support.

A chef competition is a creative fundraiser that doesn't involve selling.

3) Chef Competition Fundraiser

Are you or people you know foodies? Well, an excellent and tasty fundraising idea is a chef competition! Think of it as your own Master Chef competition.

All you have to do is recruit amateur chefs (and even bakers!). Then, find a venue. Start by considering a school cafeteria or the hall of a church in your community. After securing a venue, invite and promote your chef competition and invite people to attend your event. This fundraising idea will be a lot of fun for your community, because people will actively participate and vote on which chef or team offered the best dishes.

In exchange for a charitable donation, everyone gets to participate, and the experience will be one that will be memorable for your community and your cause!

A film festival is another fundraiser that doesn't involve selling and will bring the community together.

4) Film Festival Fundraiser

Many people love movies, so a film festival is a great fundraising idea. Because of the digital age, almost everyone has a cell phone on them at all times. Due to technology and social media, people already constantly take pictures and shoot videos. So, take advantage of what people already do and ask them to do it for your cause.

Invite your supporters and other community members to enter their films into your amateur film festival. Select a date on your calendar when you can screen the movies. Also, think about different movie themes that might be of interest to your community. Depending on your community and your budget, screen the films at a local hall or auditorium, and charge attendees an admission fee.

Not only is this a great way to raise money, but it also brings the community together through common interests.

A karaoke fundraiser is an effective fundraising idea that doesn't involve selling merchandise.

5) Karaoke Fundraiser

Chances are, you have donors and supporters who love to sing. Plus, thanks to constantly-evolving technology, you no longer need heavy karaoke equipment. All you need is a good mic, an amplifier and a screen to stream lyrics.

Choose a date on your calendar for this engaging fundraising idea, and see if a local restaurant or bar will partner with you. In exchange for providing you with a venue, you need to effectively market the event and get as many people as possible to attend.

Then, the restaurant or bar will either allow you to charge an admission fee or provide you with 5 to 10 percent of the receipts for the evening. To secure even more donations, you can record the event and ask people to donate so that you can send them the MP3 music file.

 

Now you have five fundraising ideas to try that are fun, free, and doable! However, no fundraising event is really over until you send out thank you emails. Not only is it a great way to extend your thanks, but it also gives you a better chance of retaining first-time donors.

A good place to start is with an email list grouped by recurring or first-time donors. This way, you get to personalize the message for each group better. 

Sending a thank you email lets your donors know the value and impact of their contributions. When you build relationships with donors, you help them feel more inclined to continue supporting you, your cause, and other fundraisers you may have in the future.


Kristy Fonterela, the VP Marketing at Funds2Orgs, is the guest author for this post on fundraising ideas that don't involve selling.Author: Kristy Fonterela, VP Marketing, Funds2Orgs. Kristy Fontelera is a creative professional with a background in corporate and nonprofit social media advertising, content creation, and brand strategy. As the VP of Marketing, she works with a suite of global fundraising brands as well as manages national and local social media accounts for clients and entrepreneurs. Kristy enjoys new books, traveling, Fleetwood Mac, and picnics with her pup. Most of all, Kristy is a passionate individual that loves nothing than more than to help others make an impact in their market and the world.