Sending out fundraising letters might seem like an old-fashioned way to ask for donations, but they can be extremely effective when written correctly!
If you’ve been looking for fundraising letters, look no further! We’ve got six of the most common fundraising letters that nonprofits should be sending out to their donors.
Here’s what we’ll be going over:
- Donation Request Letters
- Church Fundraising Letters
- Individual Fundraising Letters
- Matching Gift Fundraising Letters
- Sponsorship Letters
- Donor Thank-You Letters
Tools we mention to support fundraising letter campaigns:
- DonateKindly
- Fundly
- Double the Donation
- Fundraising Letters
Let’s jump right in!
1. Donation Request Letters
What are donation request letters?
Donation request letters are nonprofit fundraising letters that charitable organizations send out to individual donors and/or prospects.
They can be sent on their own or included in a welcome packet that contains pamphlets, booklets, and additional information.
When should you use them?
Your nonprofit can use donation request letters at any time of the year! However, they are particularly effective toward the end of the calendar year when donors are determining their pre-tax season finances. People also tend to be more charitable in November and December, which means that your donation request letter has a better chance of encouraging a donation.
You can send out donation request letters to any of your donors, but these types of communications are better received by older generations. While millennials respond to digital donation appeals, the baby boomer generation overwhelmingly prefers direct mail.
Bonus: We suggest giving donors the option to reply to your letters by mailing a traditional check or directing them to give through your organization’s website. If you need to start accepting donations via your website quickly and don’t want to worry about fees, then we recommend a free and simple donation tool like DonateKindly.
Example letter
Date
Your Name
Your Organization’s Name
Street
City, State ZIP
Dear [Donor’s Name],
[Begin with an emotional appeal. A success story or a narrative that tugs on your donors’ heartstrings hooks your readers. Keep it short, though!]
Our community/nation/world is facing [problem(s) your organization is trying to fix]. While we are actively [insert current solutions your organization is attempting], we need your help to make our efforts go even further!
You can help us [solve the problem you’re trying to fix]. Your support is crucial to our efforts to [solve the problem].
If you’re able, we’d love it if you could make a donation of [amount] to help us achieve our mission and [solve problem].
Thank you in advance for your contribution. Your donation will go toward [insert effort, accomplishment, or project].
Here are the ways you can make a donation:
— Make a donation online at [URL to donation page or crowdfunding campaign page]
— Call us at [phone number]
— Send a check in the pre-stamped envelope we’ve included (no cash, please!)
— Text [keyword] to [text-to-give phone number]
Thank you again!
Sincerely,
[Signature of an organizational leader]
[Typed name of organizational leader]
P.S. [End with an update about an upcoming event, volunteer opportunity, or other information]
2. Church Fundraising Letters
What are church fundraising letters?
Church fundraising letters can take many forms. They can be used to ask for general church-related contributions, but they can also be used for specific fundraising efforts such as:
- Charity auction item requests.
- Fundraising event donations.
- Sponsorship requests.
- Mission trip funding.
- Church building funds.
- Missionary support.
It’s common for churches to send out fundraising letters to notify congregants when church events or other fundraising initiatives are occurring. These types of fundraising letters can be used to share the details—date, time, location, etc.—of the event as well as encourage those who can’t attend to give in advance.
For our purposes, we’ll be talking about a generic church fundraising letter that you can use to ask for general contributions.
You can send church fundraising letters to members of your congregation or to community members, depending on your fundraising need.
When should you use them?
You can send out church letters whenever you have a fundraising need! Churches rely on the generosity of their congregants to keep the doors open and the lights on.
Of course, you shouldn’t send out too many church fundraising letters. Limit your letters to a few per year and rely on in-person appeals during a church service for the majority of your fundraising efforts.
Sample letter
Date
Your Name
Your Church’s Name
Street
City, State ZIP
Dear [Church Member’s Preferred Name],
Greetings! We hope this letter finds you well and that you’ve had a relaxing, blessed holiday season. Because you’re an important part of our church family, we thought you’d want to know about our big plans for this new year.
As you may know, our congregation is growing. Just like any family, the more members you have, the more room you need. We’re pleased to invite you to be an important part of this exciting process!
This Sunday afternoon, [your church’s name] is hosting a special event to raise money for the brand new sanctuary and bell tower. How blessed are we to have so many members like yourself that we need to build an entirely new structure?
It’s our greatest hope that you’ll be able to join us at [date and time] for a family fun carnival! Snacks and drinks will be provided for a small price. The only thing you need to bring is your sense of fun and adventure!
Admission is free, but of course, willing contributions of any size are always accepted.
If you have any questions about the event or the new sanctuary or bell tower, please feel free to reach out to our special projects coordinator, [name] at [phone number] or email her at [email address].
As always, have a blessed day. We hope to see you Sunday!
His Clay,
[Pastor’s Signature]
[Pastor’s Name]
3. Individual Fundraising Letters
What are individual fundraising letters?
Nonprofits aren’t the only ones who have fundraising needs! Sometimes individuals need to raise money for a cause, project, or life event.
If that’s the case, you can use individual fundraising letters to send out donation requests to members of your community and local businesses.
Whatever you’re raising money for, an individual fundraising letter can help you generate funds for your cause, project, or event!
When should you use them?
You can use an individual fundraising letter whenever you need to raise money for a cause or project that means a lot to you. Of course, you shouldn’t just rely on fundraising letters to raise money.
You can set up a crowdfunding campaign to supplement your fundraising efforts. You can also use your fundraising letter to direct people to your crowdfunding page to give them an easy way to make a donation.
Letter template
Date
Your Name
Street
City, State ZIP
Dear [Donor’s Name],
My name is [your name] and I am [describe your position/situation/background]. I am looking to raise [amount of money] to help me pay for [project/expense/cause/etc.].
[Include information about why the cause or project is important to you and how it could potentially impact the reader or those you serve].
I’m writing to ask you to support me and my [cause/project/etc.]. Just a small donation of [amount] can help me [accomplish task/reach a goal/etc.]
Your donation will go toward [describe exactly what the contribution will be used for].
[When possible, add a personal connection to tie the donor to the cause. For example, if you’re raising money to help build a school in a developing country and you’re writing to a teacher, emphasize the fact that everyone deserves a quality education].
Thank you in advance for your contribution. You have no idea how much it means to me to have your support.
Here are the ways you can make a donation:
— Make a donation online at [URL of your crowdfunding campaign]
— Send a check in the pre-stamped envelope I’ve included (no cash, please!)
— Come to my fundraising event on [date] at [location] [when applicable]
Thank you again!
Sincerely,
[Your signature]
[Your typed name]
4. Matching Gift Fundraising Emails or Letters
What are matching gift fundraising letters?
Matching gift fundraising letters are tangible letters (or emails) that nonprofits send out to donors to remind them to submit matching gift requests.
For those who don’t know, matching gifts are a type of corporate giving program. After an employee has made a charitable donation to an eligible nonprofit, they can submit paperwork to their company’s HR department. If the donation and the nonprofit meet the company’s requirements, the business will make a contribution to the nonprofit for the same amount.
However, many donors simply don’t know that their employer offers a matching gift program.
That’s where a matching gift fundraising letter comes in!
Your nonprofit should send out communications to remind donors that their contributions might be eligible to be doubled (and sometimes, even tripled!).
When should you use them?
The best time to promote matching gifts (besides during the donation process itself) is directly after a donation has been made.
Your nonprofit is still fresh in donors’ minds, and they’ll be more likely to submit a matching gift request.
As soon as a donor has made a contribution (regardless of how the donation was made), your nonprofit should send out an automatic email that:
- Thanks them for their donation, and
- Encourages them to submit a matching gift request.
You can also follow up a few days later with a matching gift fundraising letter if the donor hasn’t already submitted a matching gift request.
Example letter
Here is an example of a matching gift fundraising email:
This is an excellent example of a direct mail letter/postcard that promotes matching gifts:
Use these letters and emails in conjunction with one another to maximize your nonprofit’s matching gift potential!
5. Sponsorship Letters
What are sponsorship letters?
Sponsorship letters are used by nonprofits that are looking to receive corporate sponsorship donations for a specific project or event.
Sponsorship letter packages include:
- A sponsorship proposal cover letter.
- A sponsorship levels document.
- A sponsorship acknowledgement letter.
The proposal letter is the formal request for a sponsorship donation. It explains the nonprofit’s fundraising need and details how the funds will be used.
The sponsorship levels document is how companies decide how much they would like to give. This document lists out a few different sponsorship levels and the perks that come with each level. The higher the donation, the more perks the company receives.
The sponsorship acknowledgement letter is a thank-you to the company after they have made a donation. Your nonprofit can send out an acknowledgement immediately after a donation has been made and after the event has ended.
When should you use them?
Sponsorship letters should be sent out well in advance of your event or project. You want to give the company enough time to consider and respond to your donation request.
Sample letter
Date
Your Name
Your Organization’s Name
Street
City, State ZIP
Dear [CEO/CSR Manager/Business Owner/etc.],
[Open with a description of your organization. Give some brief background including your mission, vision, and how you serve your community.]
We are hosting our [event name] on [date] at [location]. Last year’s event was such a huge success that we decided to host the event again!
In the past, this event has raised [amount] and has [list out specific accomplishments using statistics and figures].
This year we’re hoping to raise even more! Our goal is [amount], and we were hoping that you could help us reach that goal.
By becoming one of our corporate sponsors, you’ll be able to [list out projects that corporate donations could help accomplish].
We’ve also listed out some of the incentives and perks that your company can enjoy should you decide to become one of our corporate sponsors (see attached Sponsorship Levels Document). Regardless of the amount you choose to give, your company name will be included in our event program and you’ll be included in the press release that we’ll publish on our website.
We’re accepting cash donations as well as in-kind donations of goods or services. Feel free to make a contribution that you’re comfortable with.
See the attached Sponsorship Levels Document to find the giving level that’s right for your company. If you’re ready to make a donation, please tear off the perforated section of the following document and send it back to us in the self-addressed envelope we’ve enclosed.
I’d like to thank you in advance for your generosity. Please don’t hesitate to contact me directly at [phone number] or [email] if you have any questions.
Sincerely/All the best/etc.,
[Your printed name]
[Your title]
[Your signature]
6. Donor Thank-You Letters
What are donor thank-you letters?
Donor thank-you letter are pretty self-explanatory.
These letters (or emails!) are meant to be used after a donor has made a contribution of any kind, including:
- Monetary contributions.
- In-kind donations.
- Volunteer time.
- A matching gift from an employer.
- And more!
When should you use them?
Your donor thank-you letters should be sent out as soon as you receive a contribution. Donors should receive an acknowledgement within two days of making a donation.
Feel free to send out an acknowledgement email as well as a direct mail letter. You can never be too appreciative of your donors!
Letter template
Date
Your Name
Your Organization’s Name
Street
City, State ZIP
Dear [Donor’s Preferred Name],
I can’t tell you how much all of us at [nonprofit name] appreciate your contribution to our cause. Thanks to your donation of [amount], we’ll be able to [list out specific goals, objectives, etc.].
I also wanted to let you know that we’ll be [hosting volunteer event, opening up our nonprofit’s doors for tours, holding a fundraising event, etc.]. We’d love to extend an invitation to you to participate in this opportunity! Our current donors have all enjoyed developing a stronger partnership with our organization, and I’m hoping you’ll do the same.
Thank you again!
[Your printed name]
[Your title]
[Your signature]
We hope that these six fundraising letter templates have given you some insight into how to write an amazing fundraising appeal. Which ones have you used in the past? Which letters have you had the most success with?
If you want to learn more valuable fundraising tips, check out these additional resources:
- Must-Know Nonprofit Software: Every nonprofit needs fundraising software if they want to raise money online. Learn about the top vendors providing nonprofits with top-notch tools to help you raise more donations.
- Online Fundraising Guide: Looking for more ways you can raise money online. You’re in luck! This extensive guide will lead you through everything you need to know about raising money online.
- 113+ Fundraising Ideas: Put your new fundraising letters to use by hosting a fundraiser. With our list of over one hundred ways to raise money, you’re bound to find an idea that will work perfectly for your nonprofit.
Finding the Best Camp Database Software: 6 Key Features
/0 Comments/in Uncategorized /by Adam WeingerSo many parts of your summer camp are made special by the people involved and the location of your camp. Your summer camp makes a difference in your community by creating magic for children in a variety of ways. But what about the magic created by not having to worry about the administrative tasks of running your camp?
We all know that managing a summer camp requires a ton of work. Before your campers arrive, you have to have registrations, waivers, medical documentation, housing requests, staffing decisions, and activities all collected and organized! That seems like a Herculean task for someone working alone, and still a massive undertaking for a group of people.
But what if there were a tool that could make running a camp easier, so that you can spend more time making magic and less time organizing paperwork? That tool is called camp database software, and it’s not a magic wand. It’s a software solution that allows you to offer registration, collect payments and paperwork, hire counselors, and more.
There are a lot of different options on the market, so we’ve made a list of our top 6 cannot-live-without summer camp database features that you should look for in your camp database software.
Those 6 features are:
Are you ready to learn more about these features and why they’re so important for running a safe and successful summer camp? Let’s dive in!
1. Online registration and payment options.
One of the key features that your camp database needs is the ability to register campers, accept important documents, and process payments online. When your campers can register from the convenience of their own home (with the help of their parents!) you’ll find that your registration process is much smoother than it would be with paper.
When your camp families are able to register online, you’ll find that your whole registration process becomes much simpler and easier for everyone involved. Doubly so if you accept online payments!
How does moving the process to digital make it easier?
Online registration and payment is the first feature that you should look for when choosing the right database software for your camp. Making your registration process easier will make all the following systems and processes flow that much more easily, as well.
For more specifics on what you need in camp registration software, check out this guide from CircuiTree.
2. Electronic healthcare portal.
When parents send their children to summer camp, they are entrusting your counselors and staffers with the responsibility of keeping their child safe. This responsibility doesn’t always mean protecting campers from lions, tigers, and bears; sometimes, it’s making sure a child takes their medication on time or keeping them away from an allergen.
To make this task easier for counselors and staffers, choose a camp database software that empowers healthcare professionals to:
When a child is registered, all of the relevant health information is stored in their camper profile. Your nurses or other medical professionals will be able to access all of that information, as well as print it out in order to give to emergency medical services or a hospital.
The health and wellbeing of your campers is of the utmost importance, so make sure that your camp database prioritizes it as much as you do and provides all the functionality that your healthcare team could need.
3. Integrated point-of-sale systems.
Nothing tops being able to pick out a super-cool camp t-shirt at the end of the week and buy it from the camp store to wear all year round. But in order to create the opportunity for this experience as well as keep track of the data generated by the purchase, you should search for a camp database that includes an integrated point-of-sale.
When your database includes your point-of-sale system, you can use your camp store for so much more than just processing payments. You can:
Having this data at your fingertips makes camp shopping that much easier for the parents of your campers, and store management that much easier for you. You’ll never run out of t-shirts, and you can make smarter inventory decisions based on the trends of the years before.
4. Marketing and communication tools.
In order to build a sustainable camp ecosystem, you have to be able to find new campers, as well as communicate with the existing ones. Existing camp families will want to be updated and reminded about goings-on at the camp, and your potential campers will appreciate the effort that you demonstrate in reaching out to them.
You should be able to reach out to camp families in a variety of ways, including:
Communicating with your community in the off-season is a great way to ensure that you’re at the front of their minds when they start to plan out their summers again. And to make sure that you’re reaching new families that want to send their child to camp, look for features like:
Marketing is an important part of your camp’s ongoing strategy for success, so when you choose a camp database with marketing tools you’ll find that you’re set up for the future. For more summer camp marketing strategies, check out this easy list from CircuiTree.
5. Campers’ choices for experiences.
You hopefully will be dealing with a lot of campers this summer. Your camp database software should act as a group management software, and therefore make it easier to manage groups!
One of the most important features that you can look for in your summer camp database is the option for your campers to note what they want in their registration. Your campers are the heart and soul of your summer camp community, so making sure that they have the best summer possible is of vital importance.
Two of the easiest ways to do this are allowing campers to self-schedule their activities, and encouraging housing requests.
Offering these options empowers your campers to focus on the areas that they want to excel in, and avoid the ones they have no interest in. Plus, getting to choose who you bunk with works as a marketing tactic. Campers who want to invite their friends are more likely to do so if they know that they’ll get to stay together and participate in the same activities!
6. Reporting and analytics tools.
Your summer might be over and your campers have all gone home, but the work isn’t done. It’s time to use all the data that’s been stored in your camp database to make decisions for the upcoming summer. When choosing the right camp database for your summer camp, make sure to seek out one that offers powerful reporting and analysis tools.
When you can visualize and share the data that you collect, your whole staff will be able to understand how your camp is doing and work together to make the next summer even better. With comprehensive reporting tools, you’ll be able to answer questions like:
All of these questions can help you make stronger marketing, hiring, and managing decisions for the following summer. For example, if you know that most of your campers come from Southern California, you can spend more effort marketing in that region. If your camp store is making a killing on t-shirts but losing money on baseball caps, consider ordering more t-shirts for sale and reducing your baseball cap offering.
Data-driven decisions are the key to ensuring continuing success, so make sure that your camp database empowers your staff to understand the data behind the summer and make those decisions.
Summer camp is a joyous place, but even these joyous places require paperwork and healthcare facilities. Make sure that your camp is prepared for anything by investing in the right summer camp database for your unique program. If you want to know more about essential camp database features, click here.
Author Bio
Before becoming a camp professional, Glen enjoyed many other pursuits. A native San Diegan, he worked through college as a 9-1-1 dispatcher. He has a passion for literature and the outdoors, and is a veteran of U.S. Coast Guard, so he naturally loves to get out on the water with his wife and two kids whenever possible. He loves hearing camp cheers outside his office window during the summer, while helping camps across the country overcome their unique challenges!
Soapbox Engage Selects Double the Donation for Matching Gifts
/0 Comments/in Company Updates, Learning Center, News, Press Releases /by ShelbyGAtlanta, GA (February 20, 2019) — Double the Donation is excited to announce their latest partnership with Soapbox Engage, a platform created by PICnet and comprised of several online engagement apps for nonprofit organizations and educational institutions.
Soapbox Engage clients can now easily activate Double the Donation’s 360MatchPro within the Donations app. This automatically activates Double the Donation’s matching gift search tool on all of the donation pages within an organization’s Soapbox Engage platform.
“Of course we’re always interested in offering our clients as many ways as possible to increase revenue,” said Ryan Ozimek, Co-Founder and CEO of PICnet. “With all of the client demand for Double the Donation’s matching gift tools, this integration shot to the top of our to-do list. This integration will allow our Soapbox Engage clients to increase revenue without lifting a finger.”
Lack of donor awareness is the biggest hurdle to collecting matching gift revenue, but this integration works to combat that lack of awareness. By embedding a matching gift search tool on every donation page, the organizations ensure that not a single donor misses out on the opportunity to discover matching gifts.
“Every year, $4-7 billion in matching gift revenue is left on the table each year,” said Adam Weinger, President of Double the Donation. “By providing tools like 360MatchPro, we aim to help as many organizations as possible claim their share of that revenue.”
In addition to the streamlined search tool on the Soapbox Engage donation forms, organizations using this integration will also have access to their own 360MatchPro platform. This tool removes the need for an employee dedicated to matching gifts.
360MatchPro provides actionable insights for enhancing an organization’s matching gift efforts, tracks all match-eligible donations, and automates ongoing email outreach to ensure that every matching gift opportunity is pursued.
These automated emails provide donors with their company-specific matching gift information. If a donor did not identify their employer, these emails will encourage them to check to see if they are eligible for matching gifts. Each donor is also provided with a button to report back to the organization that they’ve requested a matching gift.
To learn more about Soapbox Engage, check out their entire suite of apps at https://www.soapboxengage.com/apps.
Find out more about Double the Donation at https://doublethedonation.com/ or schedule a private demo of 360MatchPro at https://www.360matchpro.com/demo-request/.
Double the Donation Announces New Integration with Kindful
/0 Comments/in Learning Center /by ShelbyGAtlanta, GA (February 5, 2019) — Double the Donation is excited to announce a new integration with Kindful, a powerful donor management software for nonprofits.
Kindful clients can now create a direct link between their Kindful account and 360MatchPro, Double the Donation’s most robust matching gift tool. Every donation will flow from the Kindful CRM into 360MatchPro, where they’ll be logged, tagged and tracked.
With 360MatchPro, Kindful users can completely automate their matching gift efforts. This platform automates all matching gift outreach, provides actionable insights into ongoing matching gift efforts, and tracks the status of every potential matching gift.
“Kindful customers are changing the world, and are always looking for like-minded partners,” said Jeremy Bolls, Founder and CEO of Kindful. “They wanted access to the best matching gift tools, and I’m happy to report that this new 360MatchPro integration offers access to Double the Donation’s incredible platform as well as their extensive matching gift database. We’ve known the folks at Double the Donation for years and are thrilled to partner with them in the matching gift space.”
Double the Donation maintains the most comprehensive database of matching gift programs available. It includes over 20,000 entries of parent companies, subsidiaries, and spelling variations to ensure that not a single matching gift opportunity slips through the cracks.
Lack of donor awareness is the biggest hurdle to collecting corporate matching gifts. To narrow the gap between donors and matching gift information, 360MatchPro triggers out emails to every donor.
“With $4-7 billion in matching gift revenue left on the table every year, Double the Donation is committed to helping Kindful clients claim some of that revenue,” said Adam Weinger, President of Double the Donation. “We simplify matching gifts and automate the entire process so that 360MatchPro clients can skip the minutiae and focus on their missions.”
If the donation was made with a corporate email address, the donor receives company-specific matching gift information and is encouraged to submit a matching gift request. If no employer information is known, the donor is sent a link to a search tool where they can find their employer’s matching gift guidelines.
To guarantee that donors understand the matching gift program offered by their employers, Double the Donation presents company-specific matching gift information in an illustrated, easy-to-understand format.
Find out more about Kindful at https://www.kindful.com/.
Find out more about Double the Donation at https://doublethedonation.com/ or schedule a private demo of 360MatchPro at https://www.360matchpro.com/demo-request/.
Matching Gift Retention is the Future of Fundraising
/0 Comments/in Fundraising Ideas /by Adam WeingerWith so many different ways to fundraise for our nonprofits, we’re being pulled in too many directions, and our ability to focus on the most impactful channels is becoming difficult. The future of fundraising is a strategy that enables organizations to overcome resource constraints and competing data sources to maximize fundraising and optimize programs.
Two areas that are worthy of tactical coordination are matching gifts and donor retention. In this post, we’re going to outline why retaining your matching gift donors in particular is going to have an amazing impact on your organization’s immediate revenue and long term sustainability.
Why retention needs to be your central strategy
The cost to acquire $1 from a new donor averages $1.25, yet retaining a donor comes at a significantly lower cost. According to research by acclaimed nonprofit researcher Adrian Sargeant, if an organization retains 10% of their current donors then their net growth in giving for the “typical” nonprofit will grow by 50%.
This data has historically focused solely on the individual donor and not taken matching gifts into account. Given that the majority of companies offering matching gifts are matching at a 1:1 ratio, while others can give as much as $4 for every $1 donated, there is an amazing amount of potential when we focus our retention efforts on match-eligible donors.
From a pure revenue generation standpoint, organizations will be able to dramatically alter their revenue projections if they can identify and retain donors who have historically been able to match their gifts.
So where do we begin?
Data stewardship will maintain your impact
A common source of frustration for donors is poor communication, which is typically a symptom of a much larger issue surrounding data integrity. It costs an organization $1 to verify a record upon entry, $10 to dedupe and clean data AFTER input, and $100 per bad record if nothing is done.
Identifying matching gift opportunities and maintaining donor retention both begin with having accurate data on your donors, so kick off your retention strategy by investing in data stewardship. This can be achieved by concentrating on small changes to processes that your organization may be missing right now:
This becomes especially important when leveraging impact-focused integrations like the 360MatchPro integration with NeonCRM’s donor management system, since having an accurate name and email on file will ensure that the automated marketing will be automatically delivered to drive more matching gift requests to completion.
An important process adjustment includes logging which businesses a donor works with. If you notice on LinkedIn or through your matching gift outreach that a person has changed jobs, be sure that this change is reflected on their account in your database of record.
Use personas to hone your retention message
Once your organization has established a confident foundation for your donor database, you will be able to begin strategic outreach and cultivation around donor retention. Rather than randomly calling people who have donated in the past, your organization can implement a data-driven outreach plan that centers around the creation of donor personas for your retention stewardship needs.
The concept of personas originally came from the marketing world as a way to group buyers into key segments of your audience. Since then, there has been some exciting work done around developing donor personas specific to the nonprofit industry.
Developing a persona to organize your work around can help to clarify the key items that will relate to your audience. Instead of creating mass messaging that doesn’t appeal to anyone, organizations should be crafting communications that speak directly to a specific audience.
An added step that your organization could be taking involves running reports specifically on donors who have requested matching gifts in the past. Being able to create a persona specifically around match-eligible donors will be an empowering step toward maximizing your impact. Take it one step further and create personas around new match-eligible donors versus lapsed match-eligible donors.
Make donor love central to your mission
Beyond poor communication, another reason that your organization may be losing donors is the donation experience itself. Review how easy it is to make a donation on your website and, more specifically, how clear your instructions around initiating a matching gift are.
Donor love should be at the center of the giving experience. You can do this by centering fundraising appeals around your organization’s mission and message as well as the donor’s role in making an impact. Make the experience about the donor’s ability to drive change and ensure that your organization is not taking a “me me me” approach to communications.
You can start by taking a hard look at your organization’s website since it will be one of the primary resources that donors use to determine whether they will be giving to your nonprofit.
No matter what your organization does, focusing on your mission will always ensure that donors feel an emotional attachment to your organization.
Donor retention is about ensuring that you are building a lasting relationship with the individual that is giving to you. Matching gifts take that relationship to the next level, involving a generous corporate partner as well as your individual donor. By combining matching gifts with a strategy focused on donor retention, you will be able to chart an exciting path towards sustainability and growth for your nonprofit.
Want to learn more about how NeonCRM has partnered with Double the Donation?
6 Types of Fundraising Letters: Write Amazing Appeals! [2019 Update]
/0 Comments/in Learning Center /by Adam WeingerSending out fundraising letters might seem like an old-fashioned way to ask for donations, but they can be extremely effective when written correctly!
If you’ve been looking for fundraising letters, look no further! We’ve got six of the most common fundraising letters that nonprofits should be sending out to their donors.
Here’s what we’ll be going over:
Tools we mention to support fundraising letter campaigns:
Let’s jump right in!
1. Donation Request Letters
What are donation request letters?
Donation request letters are nonprofit fundraising letters that charitable organizations send out to individual donors and/or prospects.
They can be sent on their own or included in a welcome packet that contains pamphlets, booklets, and additional information.
When should you use them?
Your nonprofit can use donation request letters at any time of the year! However, they are particularly effective toward the end of the calendar year when donors are determining their pre-tax season finances. People also tend to be more charitable in November and December, which means that your donation request letter has a better chance of encouraging a donation.
You can send out donation request letters to any of your donors, but these types of communications are better received by older generations. While millennials respond to digital donation appeals, the baby boomer generation overwhelmingly prefers direct mail.
Bonus: We suggest giving donors the option to reply to your letters by mailing a traditional check or directing them to give through your organization’s website. If you need to start accepting donations via your website quickly and don’t want to worry about fees, then we recommend a free and simple donation tool like DonateKindly.
Example letter
2. Church Fundraising Letters
What are church fundraising letters?
Church fundraising letters can take many forms. They can be used to ask for general church-related contributions, but they can also be used for specific fundraising efforts such as:
It’s common for churches to send out fundraising letters to notify congregants when church events or other fundraising initiatives are occurring. These types of fundraising letters can be used to share the details—date, time, location, etc.—of the event as well as encourage those who can’t attend to give in advance.
For our purposes, we’ll be talking about a generic church fundraising letter that you can use to ask for general contributions.
You can send church fundraising letters to members of your congregation or to community members, depending on your fundraising need.
When should you use them?
You can send out church letters whenever you have a fundraising need! Churches rely on the generosity of their congregants to keep the doors open and the lights on.
Of course, you shouldn’t send out too many church fundraising letters. Limit your letters to a few per year and rely on in-person appeals during a church service for the majority of your fundraising efforts.
Sample letter
3. Individual Fundraising Letters
What are individual fundraising letters?
Nonprofits aren’t the only ones who have fundraising needs! Sometimes individuals need to raise money for a cause, project, or life event.
If that’s the case, you can use individual fundraising letters to send out donation requests to members of your community and local businesses.
Whatever you’re raising money for, an individual fundraising letter can help you generate funds for your cause, project, or event!
When should you use them?
You can use an individual fundraising letter whenever you need to raise money for a cause or project that means a lot to you. Of course, you shouldn’t just rely on fundraising letters to raise money.
You can set up a crowdfunding campaign to supplement your fundraising efforts. You can also use your fundraising letter to direct people to your crowdfunding page to give them an easy way to make a donation.
Letter template
4. Matching Gift Fundraising Emails or Letters
What are matching gift fundraising letters?
Matching gift fundraising letters are tangible letters (or emails) that nonprofits send out to donors to remind them to submit matching gift requests.
For those who don’t know, matching gifts are a type of corporate giving program. After an employee has made a charitable donation to an eligible nonprofit, they can submit paperwork to their company’s HR department. If the donation and the nonprofit meet the company’s requirements, the business will make a contribution to the nonprofit for the same amount.
However, many donors simply don’t know that their employer offers a matching gift program.
That’s where a matching gift fundraising letter comes in!
Your nonprofit should send out communications to remind donors that their contributions might be eligible to be doubled (and sometimes, even tripled!).
When should you use them?
The best time to promote matching gifts (besides during the donation process itself) is directly after a donation has been made.
Your nonprofit is still fresh in donors’ minds, and they’ll be more likely to submit a matching gift request.
As soon as a donor has made a contribution (regardless of how the donation was made), your nonprofit should send out an automatic email that:
You can also follow up a few days later with a matching gift fundraising letter if the donor hasn’t already submitted a matching gift request.
Example letter
Here is an example of a matching gift fundraising email:
This is an excellent example of a direct mail letter/postcard that promotes matching gifts:
Use these letters and emails in conjunction with one another to maximize your nonprofit’s matching gift potential!
5. Sponsorship Letters
What are sponsorship letters?
Sponsorship letters are used by nonprofits that are looking to receive corporate sponsorship donations for a specific project or event.
Sponsorship letter packages include:
The proposal letter is the formal request for a sponsorship donation. It explains the nonprofit’s fundraising need and details how the funds will be used.
The sponsorship levels document is how companies decide how much they would like to give. This document lists out a few different sponsorship levels and the perks that come with each level. The higher the donation, the more perks the company receives.
The sponsorship acknowledgement letter is a thank-you to the company after they have made a donation. Your nonprofit can send out an acknowledgement immediately after a donation has been made and after the event has ended.
When should you use them?
Sponsorship letters should be sent out well in advance of your event or project. You want to give the company enough time to consider and respond to your donation request.
Sample letter
6. Donor Thank-You Letters
What are donor thank-you letters?
Donor thank-you letter are pretty self-explanatory.
These letters (or emails!) are meant to be used after a donor has made a contribution of any kind, including:
When should you use them?
Your donor thank-you letters should be sent out as soon as you receive a contribution. Donors should receive an acknowledgement within two days of making a donation.
Feel free to send out an acknowledgement email as well as a direct mail letter. You can never be too appreciative of your donors!
Letter template
We hope that these six fundraising letter templates have given you some insight into how to write an amazing fundraising appeal. Which ones have you used in the past? Which letters have you had the most success with?
If you want to learn more valuable fundraising tips, check out these additional resources:
Rallybound Customers Drive Matching Gifts Integration with Double the Donation
/0 Comments/in Learning Center /by ShelbyGAtlanta, GA (January 24, 2019) — Double the Donation is proud to announce our latest integration with Rallybound, a leading provider of online and mobile fundraising technology. With this integration, Rallybound clients can use 360MatchPro, Double the Donation’s most robust tool, to increase revenue raised in their Rallybound campaigns.
Rallybound customers were eager to utilize 360MatchPro’s incredible automation and Double the Donation’s signature streamlined search tool. Rallybound clients are now able to establish a direct link between their Rallybound accounts and their 360MatchPro platform.
All donations made to a Rallybound campaign flow directly into 360MatchPro. Immediately, donor email addresses are scanned for employer information and email follow-up is automatically triggered out to every donor.
“Rallybound is committed to customer satisfaction, so when our client base requests certain functionality, our ears perk up,” said Joe Magee, COO of Rallybound. “It’s no wonder that our clients wanted to connect their Rallybound and 360MatchPro accounts. 360MatchPro seamlessly integrates into Rallybound donation forms and completely automates the follow-up process for matching gifts.”
With the new 360MatchPro integration, Rallybound clients can revolutionize their matching gift efforts without lifting a figure. Rather than employ someone to manage matching gifts, this integration does all the heavy-lifting.
360MatchPro provides automated outreach and follow-up, offers actionable insights for enhancing matching gift efforts, and tracks the status of all matching gift opportunities.
The biggest hurdle for collecting matching gifts is the lack of awareness among donors. That’s why integrating a matching gift search tool directly into donation forms is so important; it plants the seed for matching gifts to every donor.
“Double the Donation’s tools were built to narrow the gap between donors and matching gift information,” said Adam Weinger, President of Double the Donation. “There is $4-7 billion in matching gift revenue left on the table every year, and we are trying to help nonprofit organizations claim those funds.”
Double the Donation presents matching gift information in a simple, illustrated, easy-to-understand format. This ensures that donors are aware of matching gifts and understand their company-specific matching gift guidelines.
To learn more about Rallybound, check out https://rallybound.com/.
Find out more about Double the Donation at https://doublethedonation.com/ or schedule a private demo of 360MatchPro at https://www.360matchpro.com/demo-request/.
Double the Donation Partners with Beracha for Matching Gifts
/0 Comments/in Learning Center /by ShelbyGAtlanta, GA (January 22, 2019) — Double the Donation is excited to announce a new partnership with Beracha, a leading provider of custom technology solutions.
Beracha has integrated 360MatchPro, Double the Donation’s enterprise matching gifts platform, into nSpire, a social donations and donor portal engine. This integration will allow nSpire users to collect every possible corporate matching gift.
With 360MatchPro, nSpire users can present each donor with clear and simple information about their employer’s matching gift guidelines. These guidelines can be found on the donation confirmation page and through an email automatically sent after each donation is made.
When donations are made using a corporate email address, that company’s matching gift guidelines are presented to the donor automatically. If a personal email is used, the donor will be presented with a matching gift search tool where they can search for their employer.
“When we were looking for a matching gifts partner, 360MatchPro stood out as both the most comprehensive and the easiest platform to use,” said Dana Dunmyer, CEO and President of Beracha. “We want it to be easy for nSpire users to collect as many matching gifts as possible, and we know 360MatchPro will help them do that.”
Every year, $4-7 billion in matching gift revenue goes unclaimed because donors don’t know that they are eligible to claim it. With 360MatchPro, each donor is automatically emailed and encouraged to check their match-eligibility.
“Our mission is to help as many organizations as possible collect that unclaimed matching gift revenue, and we’re excited to be working with the great team at Beracha,” said Adam Weinger, President of Double the Donation. “nSpire is such a great platform, and we’re proud to offer matching gifts as a new enhancement.”
The 360MatchPro integration provides each user with a 360MatchPro portal. This portal stores every donation, tracks the match-eligibility of each donor and the outreach they are sent, and offers actionable insights that organizations can use to enhance their matching gift efforts.
Find out more about Beracha at https://beracha.org/.
Double the Donation Partners with NeonCRM for Matching Gifts
/0 Comments/in Learning Center /by ShelbyGAtlanta, GA (December 7, 2018) — Double the Donation is excited to announce to announce a new partnership with NeonCRM, a cloud-based software suite providing invaluable tools to nonprofit organizations.
NeonCRM can be fully integrated into 360MatchPro, Double the Donation’s most robust matching gifts tool. By simply inputting an organization’s NeonCRM Organization ID and API Key into their 360MatchPro account, donations begin to flow automatically from NeonCRM into 360MatchPro.
When donations flow into 360MatchPro, email automation begins instantaneously. Every donor will receive an automated follow-up email encouraging them to check their match-eligibility. Plus, the donors will then be able to report the submission of their matching gift request back to the organization.
“Matching gifts are a huge untapped revenue source. By providing our users with the most effective matching gift tools out there, we are offering them a chance to claim some of that revenue,” said Tim Sarrantonio, Director of Strategic Partnerships at Neon One. “Double the Donation not only offers the most user-friendly tools available, but also the most extensive and comprehensive tools. We are very excited to see what our NeonCRM users do with all the extra revenue.”
The biggest hurdle to collecting matching gifts is lack of donor awareness. By automatically following up with donors and encouraging them to check their match-eligibility, 360MatchPro is narrowing that gap.
“There is $4-7 billion in matching gift revenue left on the table every year, and our goal is to help as many organizations claim as many of those dollars as possible,” said Adam Weinger, President of Double the Donation. “We are very excited to see that number go down as NeonCRM users begin claiming more and more of that revenue.”
360MatchPro provides donors with company-specific matching gift information. This information is presented simply and clearly so that each and every donor understands what they qualify for and how to claim it.
NeonCRM users can track their email delivery success and open rates in their 360MatchPro portal. This is just one example of the many actionable insights provided by 360MatchPro.
To learn more about the suite of tools offered by NeonCRM, check out their website at https://www.neoncrm.com/.
Virtuous Partners with Double the Donation for Matching Gifts
/0 Comments/in Company Updates /by ShelbyGAtlanta, GA (November 19, 2018) — Double the Donation is proud to announce a new partnership with Virtuous Software, an industry-leading provider of software solutions for nonprofits. Together, Virtuous and Double the Donation are providing a seamless integration of matching gift information and automated outreach for nonprofit organizations.
Virtuous is a modern nonprofit CRM, marketing and donation platform that is purpose-built to personalize donor communications and grow giving. By offering matching gift tools, Virtuous is expanding the functionality available to their customers and providing an opportunity to exponentially increase revenue.
“We’ve known that matching gifts was the next frontier for our customers, and upon researching all of the providers out there, we found Double the Donation to have the most thorough and user-friendly tools available,” said Gabe Cooper, CEO of Virtuous Software. “By incorporating matching gifts into Virtuous Giving, we are ensuring that our customers are made aware of every fundraising opportunity.”
360MatchPro, Double the Donation’s most robust tool, is an enterprise platform that automates outreach, offers actionable insights on how to improve matching gift efforts, and collects and stores donor information. Employment information is collected through self-identification and email domain capture on the donation form.
The automated outreach provided by 360MatchPro sends customized messaging to donors based on their match-eligibility. These communications can be used to help organizations track the status of all match-eligible donations by encouraging the donors to report when they’ve submitted their matching gift requests.
“We are so excited to provide the virtuous customer base with the tools they need to increase their matching gift revenue,” said Adam Weinger, President of Double the Donation. “There is $4-7 billion in matching gift revenue left on the table each year, and we’re happy to help these organizations claim some of that revenue to further their work.”
The largest hurdle to claiming matching gift revenue is lack of donor awareness, which is why presenting a donor with matching gift information is so important. 360MatchPro automatically presents a donor with simple, company-specific matching gift information. Plus, 360MatchPro’s automated emails take care of all the follow-up required to ensure that potential matching gifts are driven to completion.
Learn more about Virtuous at https://www.virtuouscrm.com/.
Revv Partners with Double the Donation for Matching Gifts
/0 Comments/in Company Updates /by Adam WeingerAtlanta, GA (November 13, 2018) – Double the Donation is excited to announce a new partnership with Revv, an advanced donation and fundraising platform. With this partnership, all Revv customers are now able to activate 360MatchPro, Double the Donation’s most robust matching gift tool.
With 360MatchPro, users are able to fully automate their matching gift marketing and follow-up outreach with donors.
“We are so excited to offer our customers the opportunity to significantly increase their matching gift revenue with 360MatchPro,” said Carl Sceusa, CEO of Revv. “Our partnership with Double the Donation offers our nonprofit customers the most extensive database of matching gift programs with the most user-friendly platform designed to make a typically cumbersome process extremely simple.”
Organizations using 360MatchPro are able to capture donor information through email domain screening, self-identification, and bulk uploads. In addition, 360MatchPro offers fully automated, highly customizable email outreach to see those potential matches through to completion.
It’s easy to turn on 360MatchPro functionality on Revv forms. Simply edit any donation page and add the 360MatchPro upsell, configuring the text however you want it to appear on your form.
Ready to get started with the 360MatchPro-Revv integration? Check out our integration guide.
“Revv does great work, and we can’t wait to see what their customers will do with all of the additional revenue matching gifts can bring,” said Adam Weinger, President of Double the Donation. “With $4-7 billion in matching gift revenue left on the table each year, we are happy to offer organizations the opportunity to claim some of it.”
360MatchPro makes it simple for donors to follow through on submitting matching gift requests to their employers. The biggest hurdle to collecting matching gift revenue is lack of donor awareness, so by incorporating the search tool right onto the Revv donation form and again on the confirmation page, 360MatchPro encourages donors to find out if they are match-eligible.
Plus, Double the Donation presents a clear and simple breakdown of the specific program a donor may be eligible for, making it easy for the donor to submit a match request and increase their impact.
Teaming up with Revv presents an exciting opportunity for all of their customers to increase their annual revenue by utilizing this advanced matching gift automation software.
To learn more about Revv, visit https://revv.co/. More about Double the Donation can be found at https://doublethedonation.com/.