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Matching Gift Upsells | A Guide for Boosting Donations

October 4, 2021/in Learning Center /by Adam Weinger

If you’re looking to drive additional fundraising revenue through corporate gift-matching programs, making the most of matching gift upsells is the way to go.

Picture this: A donor is in the process of making a gift to your organization. As they fill out your online donation form, they select the second suggested gift size at $20. Upon submitting their donation, however, they realize that the gift would have been eligible for a corporate match from their employer should it have been just $5 more.

Since the company they work for has a $25 minimum donation for matching gifts, the donor’s initial $20 gift doesn’t quite make the cut. If they had known that before completing their donation, they would have sacrificed an additional latte that week to boost the contribution into the eligible gift-matching threshold. As a result, your nonprofit would have received not only the extra $5 from the donor but a $25 match as well.

The above scenario perfectly illustrates the importance of matching gift upsells and the impact they can have on nonprofit fundraising strategies. In this guide, we’ll walk through the following topics to provide more information about matching gifts and how to drive corporate donations effectively:

Matching Gift & Matching Gift Upsell Basics
The Value of Matching Gift Upsells
Best Practices for Leveraging Matching Gift Upsells

Ready to learn more about matching gift upsells and the opportunities they can present fundraising organizations like yours? Let’s get started with the basics.

Matching Gift Basics

Before diving into the value of matching gift upsells and how you can use this strategy to increase your fundraising revenue, you’ll first need to understand a few key concepts surrounding matching gifts and matching gift upsells. We’ll answer those questions here!

What are matching gifts?

Matching gifts are donations made through a particular type of corporate giving program in which companies match charitable donations made by their employees to eligible nonprofit causes. The process typically looks like this:

A donor makes a donation to your nonprofit organization.
The donor determines that their employer offers corporate gift matching and that their gift is eligible for a match.
The donor submits a form to their employer with details about their donation and the nonprofit they gave to.
The employer reviews the request and confirms the initial donation with your organization.
The employer makes their own matching donation to your cause.

The exact parameters surrounding an employer’s matching gift program varies by company, though the vast majority of participating businesses match eligible donations at a dollar-for-dollar rate. Others, however, choose to match at a lower (e.g., 50 cents per initial donor dollar) or higher rate (e.g., $2 or even $3 per donor dollar).

What are matching gift upsells?

Driving matching gift revenue effectively is all about using the right verbiage in your fundraising asks. One thing that nonprofits are beginning to see more of is called matching gift upsells.

Every company puts different eligibility criteria and guidelines in place for their matching gift program. One of these criteria is minimum and maximum donation amounts that the business is willing to match. A matching gift upsell occurs when organizations encourage donors to make larger gifts in order for their contributions to be eligible for a corporate match.

In other words, when a donor is about to make a donation that falls below their employer’s donation threshold, a matching gift upsell convinces them to increase their gift size to fall between the minimum and maximum match amounts.

The Value of Matching Gift Upsells

Matching gift upsells offer significant value to nonprofits looking to improve their corporate fundraising strategies while raising more for their causes and building strengthened relationships with supporters. As you lean into this powerful tactic, here are three key benefits to consider:

Increased initial donations: According to Double the Donation research, 1 in 3 donors reported that they’d likely make a larger gift to a nonprofit if they know it’s being matched by their employer. By increasing the initial donation size to fall into their employer’s match eligibility criteria, donors put more dollars towards your organization.
Corporate matches: When donors bump up their gifts to become match-eligible, it allows you to collect additional corporate matches for your cause. That means more donations for your organization along with better corporate relationships.
Improved donor engagement: Matching gifts offer an invaluable engagement opportunity for donors who are looking to provide additional support to a mission they care about. When you make it easier for donors to become eligible for these programs, more individuals get the privilege of knowing their gifts are going further and making a more significant difference.

Just as matching gifts offer value to each party involved, matching gift upsells do as well. Without specific strategies in place to leverage this impactful concept, you’re likely to miss out on a ton of potential fundraising revenue.

Best Practices for Leveraging Matching Gift Upsells

Now that you understand the importance of matching gift upsells, how can you adjust your efforts to emphasize this type of fundraising strategy? Let’s discuss three of our favorite tried-and-true ideas for maximizing your matching gift upsell.

1. Provide access to matching gift program data.

One of the best ways to encourage matching gift upsells is by sharing company-specific matching gift details with donors. You can’t expect donors to up their donations to meet match-eligibility requirements if they’re unsure of their employer’s program guidelines!

Luckily, the right software can be a huge help here, as both a time-saver and a donation booster. For example, consider embedding a matching gift database tool in your online donation page. This way, donors completing an online gift can simply do a quick and easy search of their employer name to determine both if their company offers matching gifts and if the gift they’re about to make would be eligible.

If they see that their gift falls below their employer’s minimum, they can choose to adjust their donation size accordingly.

2. Incorporate suggested donation sizes.

Many organizations utilize suggested donation sizes to coax donors into giving larger amounts than they initially may have. When you choose your suggestions carefully, you can encourage more donors to make match-eligible donations and ultimately secure corporate gifts for your cause.

But how? Matching gift statistics report that 93% of participating companies have a minimum donation threshold of less than or equal to $50. Further, the average minimum amount falls at $34. As you determine which donation sizes to set for your online giving form, keep these figures in mind.

For example, you might set your lowest donation tiers at $35 to $50, with larger gifts increasing from there. Just remember, it’s important to retain a “choose-your-own-donation” field that allows supporters to go lower, higher, or in between levels.

3. Look for software that automates the upsell process.

Having the right software in place is a critical prerequisite for optimizing your matching gift efforts. When it comes to leveraging matching gift upsells in particular, we suggest exploring donation tools that offer that specific feature.

Double the Donation offers a native integration with Fundraise Up, which is a popular online donation platform that incorporates matching gift upsell functionality directly into the giving process. If a user is about to make a gift that falls below the minimum threshold for their employer, they’re automatically notified of the donation size gap and asked if they’d like to up their contribution to meet program requirements.

This collaborative tool allows donors to adjust their giving before clicking submit, often leading to increases both in donation sizes and matching gift eligibility.

Matching gift upsells are one of the best ways to bring an already lucrative fundraising strategy to the next level. You’ll receive additional funding for your cause while allowing more donors to make a larger impact on your nonprofit mission⁠—which is a win-win for everyone involved.

To make the most of this strategy, it’s vital that you equip your team and your donors with the matching gift fundraising technology required to make this idea a reality for your organization.

Learn more about matching gifts and other impactful fundraising strategies with these additional resources:

Matching Gifts: Your Guide to Growing Your Revenue with Automation. Matching gifts can make a big difference for nonprofits looking to make the most of every donation. With automation, you can raise more with less effort!
12 Essential Questions About Corporate Matching Gifts. Still have questions about matching gifts? This guide from Crowd101 likely has the answers! Find out more and boost your organization’s matching gift strategies in no time.
Corporate Giving Programs: The Ultimate Fundraising Guide. Matching gifts aren’t the only option for corporate giving programs, either! Explore all sorts of corporate fundraising opportunities with our ultimate resource.

Combining Wealth Screening and Matching Gift Efforts

September 24, 2021/in Learning Center /by Adam Weinger

Exploring trends in both nonprofit data and fundraising, donor wealth data⁠—and having the right resources to leverage it⁠—can go a long way towards successful revenue generation⁠. And if you’re looking to increase your organization’s corporate revenue as well, wealth screening and matching gift efforts go hand in hand.

To boost your wealth screening and matching gift strategies simultaneously, equipping your team with the right tips and tools is critical. When done effectively, fundraising organizations can reap the following benefits for donor relations and overall revenue growth:

Better targeted communications with high-value matching gift donors
Increased overall fundraising and corporate giving revenue
A more comprehensive understanding of supporters

In this guide, we will explore the power of matching gifts, how these corporate giving programs correspond with individual wealth screening, and what you can do to increase your organization’s efforts. Let’s jump right in with the basics.

Understanding Wealth Screening

Wealth screening is a donor prospect research strategy that allows organizations to scan supporter information for common indicators of wealth.

Effective wealth screening practices offer several advantages to nonprofits and other fundraising organizations⁠, including the abilities to:

Better identify valuable prospective donors.
Craft more tailored donation asks.

This often involves comparing nonprofit database information against external sources such as government databases and online resources to help determine an individual’s overall net worth and ability to give.

Understanding Matching Gifts

Matching gifts are a form of corporate giving offered by companies that aim to financially support the charitable causes that their employees care about. Gift matches are most often made at a dollar-for-dollar rate, although some businesses will choose to match up to $3 for every $1 donated by an employee.

As a nonprofit, these types of corporate gift-matching programs can offer you powerful benefits such as:

Increased fundraising revenue with little to no additional effort required.
Improved donor engagement strategies.
Opportunities for long-term corporate business partnerships.

Corporate or workplace giving programs such as matching gifts are advantageous to every party involved, including the business making the match, the donor contributing the initial gift, and the organization receiving the funding. That’s a significant factor in what makes matching gift fundraising efforts so popular among the philanthropic community.

However, our studies show that the majority (78%) of match-eligible donors are never made aware of these programs. This results in billions of corporate dollars going unclaimed each year, and only 7% of donors at matching gift companies actually submitting a request.

Benefits of Combining Wealth Screening and Matching Gifts

If you’re interested in combining your wealth screening and matching gift fundraising efforts, you have the potential to set your organization up for ongoing, long-term success. Here’s how:

1. Better target communications with high-value matching gift donors.

It’s a simple fact that in order to maximize results, you must engage with high-net-worth donors and prospects in a very strategic and relational way. If you typically employ automated email communications, you might opt for a more personalized approach instead. This allows you to build deeper relationships with these individuals and demonstrate their value as critical mission partners rather than ATM machines.

In order to determine which donors deserve this additional outreach, it’s important that you have the tools required to screen and flag your highest-value supporters. Then, you can use the details you learn about each individual to target and adjust your messaging accordingly.

For example, if you know that a major donor works for a company with a particularly generous matching gift program, be sure to look into their program guidelines and determine if the gift is eligible for a match. If so, share this information (as well as any online submission forms) directly with the donor so that they can easily take the next steps.

2. Increase overall fundraising and corporate giving revenue.

Effective fundraising relies on having the right data to drive your efforts. One of the best ways to collect this information is through wealth screening practices. This way, you can uncover major donor prospects within your network and make carefully crafted donation asks to maximize revenue.

Here’s how: imagine you have a supporter who consistently gives a few thousand dollars at a time. When you determine their net worth, you realize that they’re worth around $5 million. They could easily become a major donor for your upcoming annual fund campaign but aren’t likely to take that step on their own. And you never would have uncovered that information if it were not for wealth screening!

You decide to contact them as a potential major contributor. Now, you’ll need to make your fundraising ask. If you ask too much, you’re more likely to get a “no.” If you ask too little, you’ll often leave available funding on the table. When you have knowledge of the donor’s net worth and available assets, however, you can easily find that sweet spot at the high end of their comfort zone⁠—which means more money for your nonprofit!

3. Leverage a more comprehensive understanding of supporters.

Knowing your donors requires you to have a more holistic view of each person, rather than seeing donors as rows in a nonprofit database or dollar signs in your organization’s bank account. Luckily, wealth screening can provide your fundraising team with valuable insights into what makes each person them.

For example, does a major donor tend to display an affinity towards similar missions as your own? This implies that they have a passion for your cause and will be more likely to give⁠—and to go above and beyond by requesting a corporate match.

Wealth Screening Tools for Nonprofits

When it comes to combining wealth screening and matching gifts, you know you’ll need the right tools for increased success and efficiency. Hopefully, you’re already set up with a matching gift database and automation tool⁠—so now all you need are powerful wealth screening tools for your cause. Here’s what you need to know:

What are wealth screening tools?

While you might be able to manually screen a small number of donor prospects for common wealth indicators using tedious research and evaluation methods, wealth screening tools make the process a whole lot faster and easier for your team.

With a top wealth screening solution, you can determine accurate net worth estimates for donors and constituents, receive regularly updated information when wealth markers ebb and flow, and uncover valuable major donor prospects to help support your cause.

What is Windfall Data?

If you’re looking for recommendations on wealth screening providers, Windfall Data is certainly one of our top picks. This powerful platform offers unique and invaluable insights into some of your most critical donors and prospects to help charitable organizations like yours improve fundraising results. Here are some of its most noteworthy features:

Personal and household attribute management which takes into account other interests, virtue, and signals beyond typical wealth markers.
Customizable objectives based on whether your fundraising team is seeking major donations, annual fund donors, leadership gifts, planned giving, or more.
Holistic perspectives that combine data from multiple points of engagement such as donor databases, events, alumni rosters, and member networks.

Plus, Windfall Data offers a native integration with our innovative matching gift solution, 360MatchPro by Double the Donation. When leveraging these platforms together, nonprofits can ensure that high-net-worth individuals are automatically flagged for personalized matching gift communications. This way, your team can grow its prospect research and matching gifts simultaneously to adjust communications, boost funding, and improve donor relations along the way.

All in all, wealth screening and matching gifts are two of the most vital, yet often overlooked fundraising strategies for nonprofits looking to scale their efforts. When combined, these tactics allow organizations to raise more money in a more efficient manner.

In order to leverage the benefits of wealth screening and matching gift fundraising for your mission, it’s important that you invest in the right tools to make the most of these practices. Good luck!

Learn more about wealth screening and matching gifts with these other educational resources:

Double the Donation and Windfall Data Launch Innovative Donor Insight Integration. Interested in improving your prospect research, corporate giving, or overall fundraising? Find out how this powerful integration can help.
Wealth Screening: Gift Capacity vs. Precise Net Worth? There are multiple types of wealth data that can inform your fundraising methods. Download this free whitepaper from Windfall to find out what’s right for you.
Corporate Matching Gift Programs: Understanding the Basics. Increase your matching gift efforts with a solid foundation of what these programs can offer. Explore our comprehensive guide to learn more!

Double the Donation and Classy Enhancement Announcement

Double the Donation and Classy Enhance Matching Gift Integration to Fuel Fundraising Opportunities

September 15, 2021/in Learning Center /by Adam Weinger

Double the Donation and Classy have come together to enhance their existing matching gift solution to help organizations drive greater matching gift revenue. This new functionality will provide nonprofits with greater donor touchpoints, increased identification methods and advanced two-way data synchronization.

The 360MatchPro and Classy integration has already served countless nonprofits in their automated matching gift fundraising efforts. With this solution, fundraisers were targeting the 18 million individuals who work for companies with matching gift programs.

“Classy strives to provide nonprofits with innovative, advanced technology, and 360MatchPro consistently provides the best gift matching automation for donors,” said Colin Manuel, Head of Product Integrations at Classy. “With this enhancement, our customers can leverage the full gift matching power of the industry’s leading solution alongside their Classy fundraising campaigns.”

The enhanced matching gift technology will make it both easier for donors to submit matching gift requests and easier for nonprofits to track these gift matching submissions. With increased calls to action and more data flow opportunities, nonprofits will be able to drive matching gift revenue simply and seamlessly.

“The fundraising landscape is ever-changing, and our industry-leading technology is designed to evolve with the needs of our fundraising community,” said Adam Weinger, President of Double the Donation. “We are committed to providing nonprofits with cutting-edge technology, and these enhancements will ensure that Classy users can continue to drive matching gift revenue easily and efficiently.”

Using this advanced matching gift automation, nonprofits everywhere can continue to target the $4-7 billion in matching gift revenue that goes unclaimed each year.

Activate in Seconds and Start Raising More from Matching Gifts!

Classy and 360MatchPro integration seamlessly for a simple setup process. Nonprofits with a 360MatchPro account can simply navigate to the Double the Donation App in “Apps & Extensions” within their Classy account to connect the two services. Then, simply add the matching gift solution to your chosen donation forms and confirmation pages.

After the integration is set up, 360MatchPro gets to work by identifying match-eligible donors both during and after the donation process, making it easy for the tool to then automate personalized messages, driving employer matching gift requests.

With this integration, your organization can begin doubling (or sometimes even tripling!) eligible donations without having to dedicate any extra time or effort. This simple solution makes it easy for you to ramp up the matching gift funds while still focusing your valuable time on what matters most: your nonprofit’s mission.

Drive More Matching Gifts to Completion with 360MatchPro!

360MatchPro and Classy offer valuable matching gift features to help your organization double donations for your mission.

With the power of this solution, your organization can:

Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

Ready to get started? Schedule a personalized demo.

About Classy: Classy is a social enterprise that creates online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Based in San Diego, CA, Classy is trusted by organizations of all sizes, from the fastest-growing nonprofits like Team Rubicon and The Trevor Project, to some of the world’s largest social organizations, such as The Salvation Army, Robin Hood Foundation, and Shriners Hospitals for Children. Classy also hosts the Collaborative conference, a three-day immersive experience designed exclusively for nonprofit professionals and social impact leaders to learn, share, and get inspired. For more information, visit www.classy.org or follow Classy on Twitter @Classy.

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://360matchpro.com/demo-request/

Find out how higher ed fundraising platforms can help you leverage matching gifts.

12 School & Higher Ed Fundraising Platforms That Grow Matching Gifts

September 13, 2021/in Lists and Rankings /by Adam Weinger

You know better than anyone that planning a university fundraising campaign can feel a bit overwhelming. With many moving parts and ever-changing components, it’s important to find the right higher ed fundraising platforms that can support your school every step of the way.

Luckily, if you’re a higher ed fundraiser, then we’ve got your back! 360MatchPro by Double the Donation, the leading provider of matching gift automation software, integrates with the best school and university fundraising platforms. This allows your institution to raise more and take advantage of the $4-7 billion in matching gift revenue left unclaimed each year.

If you’re not sure where to start or how to select the perfect fundraising platform for your team, be sure to check out our favorites below:

GiveCampus
UC Innovation
Blackbaud
Salesforce
Ellucian
Wilson-Bennett Technology
AlumnIQ
Almabase
Custom Donations
Community Funded
Anthology
Booster

As you consider which higher education fundraising solution to use during your next campaign, this list of top platforms can help support your institution through the robust matching gift power of 360MatchPro.

Don’t have 360MatchPro yet? Talk to the double the Donation team to take advantage of matching gifts with these awesome platform integrations.

Let’s jump in!

GiveCampus

GiveCampus is a fundraising and volunteer management platform designed to help educational institutions to raise more money from more donors. This platform has facilitated over $1 billion in charitable giving to schools through innovative and effective fundraising avenues. GiveCampus specializes in giving forms, volunteer management, and educational peer-to-peer fundraising, an approach that can be 300x more effective than institutional asks.

GiveCampus provides both software solutions and educational resources to help schools reach their fundraising goals.

Through the GiveCampus platform, your school can also automate the matching gift process from start to finish through 360MatchPro by Double the Donation. This can help your school double or even triple match-eligible donations!

Why We Love This School Fundraising Platform

GiveCampus boasts impressive resources, such as:

Tailored and easy-to-use giving forms that reduce friction and increase donor conversion.
A wealth of best practice materials, such as this Giving Day Guide, to help your school maximize fundraising efforts.
An integration with 360MatchPro that allows donors to identify themselves as match-eligible during the donation process, then be automatically provided with their matching gift submission form and actionable next steps.

GiveCampus & Matching Gifts

360MatchPro by Double the Donation is the only corporate matching gifts tool that is integrated into the GiveCampus platform. Using a simple activation process, your school can add the 360MatchPro search field directly to your GiveCampus donation pages. This search field allows donors to type in the name of their employer to check for match eligibility. This search tool is smart – it suggests company names, parent companies, and subsidiaries as the donor types. This solution then provides the donor with matching gift information after the contribution has been completed – leading to a frictionless donation process.

After the donation has been completed, you can easily provide donors with the link to their matching gift submission form and program guidelines. You can also automate personalized matching gift emails that provide eligible donors with a direct link to their matching gift request form.

Check out the GiveCampus + 360MatchPro integration guide.

UC Innovation

UC Innovation is a powerful provider of innovative CRM solutions and consulting services with a focus on higher ed institutions. Of their many technology solutions, ascend is a favorite tool for university advancement, constituent engagement, and other critical fundraising needs.

UC Innovation’s ascend platform is built on Salesforce, allowing fundraisers to simplify operations, reduce costs, and raise more for their schools.

Plus, they offer unique and impactful tools to help universities juggle prospect management, gift processing, reporting and analytics, constituent relations, donor bio/demographics, and more. Not to mention, they work with industry-leading matching gift software provider, 360MatchPro, to assist educational institutions in maximizing their corporate revenue.

Why We Love This School Fundraising Platform

ascend by UC Innovation is a popular fundraising solution with features such as:

Payment processing tools for major and annual pledges as well as outright, directed, and charitable gifts.
An established out-of-the-box fundraising solution that allows schools to get up and running with powerful donation tools in no time.
Predictive analytics reporting using Salesforce Einstein and other AI-based platforms to provide fundraisers with smarter insights.

UC Innovation & Matching Gifts

UC Innovation prioritizes matching gifts through a native integration between the ascend fundraising platform and Double the Donation’s 360MatchPro. Through this powerful partnership, ascend clients can automate the matching gift process for all sorts of gifts⁠—whether it is a standard contribution, a fulfilled pledge, or a recurring donation.

This way, you can easily track donors’ employers, identify match-eligible donations, and follow up to encourage match submissions without ever having to lift a finger. 360MatchPro also provides key data insights, allowing fundraisers to view current matching gifts as well as predict future revenue.

Check out the UC Innovation + 360MatchPro integration guide.

Blackbaud

Blackbaud works with a variety of organizations to empower them to overcome their greatest challenges and achieve transformative outcomes. In the higher education space, Blackbaud offers innovative solutions designed to connect your entire campus while increasing revenue, driving efficiency, and deepening meaningful engagement.

Blackbaud specifically provides cloud software, online services, expertise, and data intelligence to help organizations of all sizes achieve transformative outcomes.

The 360MatchPro integration works alongside Blackbaud solutions to deliver impactful matching gift fundraising automation and resources. Through this technical integration, schools can earn more in matching gifts without any unnecessary lift.

Why We Love This School Fundraising Platform

Blackbaud works with educational institutions to:

Drive efficiency by connecting fundraising solutions, education management, award management and more through integrated cloud solutions.
Provide online resources that are specifically tailored to academic fundraising and constituent management.
Increase their matching gift revenue through Double the Donation’s 360MatchPro.

Blackbaud & Matching Gifts

360MatchPro integrates with a variety of Blackbaud solutions. These systems allow your institution to automate the matching gift process, making it simple to fuel your school’s fundraising through employer matching gifts. The Blackbaud and 360MatchPro integration also tags and tracks match-eligible donors, allowing you to follow the entire matching gift process from start to finish – and then use these insights to craft efficient and effective matching gift campaigns.

360MatchPro automates donor outreach, providing your contributors with simple avenues to submit a matching gift request. These messages are completely customizable, so your organization can retain its own voice and branding through this communication stream. This integration seamlessly educates donors and drives matching gifts for your institution.

Check out the Blackbaud + 360MatchPro integration guide.

Salesforce

Salesforce is a cloud-based platform that provides customer relationship management services along with a suite of enterprise applications focused on marketing solutions, customer service, and more. Their extensive platform is easy to use and it can help your institution improve the donor experience, make insightful decisions and even accelerate productivity.

Salesforce offers a variety of products for fundraisers, helping changemakers accelerate their impact and engage deeply with constituents.

Salesforce AppExchange offers thousands of solutions including 360MatchPro. This integration can be activated in seconds, and it combines Salesforce’s data management with 360MatchPro’s leading gift match technology – resulting in an efficient and effective fundraising avenue!

Why We Love This School Fundraising Platform

Salesforce can advance your mission through:

The Power of Us Program that gives educational institutions and nonprofits access to Salesforce tools to expand fundraisers’ impact.
The robust Salesforce blog that covers important topics related to fundraising, data management, and more.
A powerful matching gift integration with 360MatchPro!

Salesforce & Matching Gifts

Salesforce integrates seamlessly with 360MatchPro to help your institution harness the power of matching gifts. By simply linking your Salesforce account to 360MatchPro, your organization can configure integration settings and begin identifying match-eligible donors and driving their matching gift requests to submission. Once the integration has been activated, the 360MatchPro solution will pull donation data from your Salesforce CRM. This will allow 360MatchPro to begin identifying match-eligible donors.

360MatchPro can then automate outreach to track donor eligibility and map constituents directly to their appropriate matching gift submission form. Your school can easily customize these messages to include your institution’s personalized branding.

Check out the Salesforce + 360MatchPro integration guide.

Ellucian

Ellucian is one of the leading providers of software and services built to empower higher educational institutions to enhance operations and enrich the student experience. Their wide range of solutions was designed to help you stay agile, reduce costs, and integrate information across your institution.

Ellucian works across institutional departments to provide an all-encompassing software solution that modernizes your campus and improves your higher education processes.

Their wide range of technologies and services also includes an integration with 360MatchPro by Double the Donation. Through this partnership, your institution can maximize matching gift outreach and revenue through a simple, streamlined solution.

Why We Love This School Fundraising Platform

Ellucian empowers your institution to:

Build lifelong advancement relationships with their powerful CRM.
Stay on top of fundraising best practices through their white papers, solution sheets, and more.
Take advantage of employer matching gifts, one of the most underutilized fundraising avenues, through a simple integration with 360MatchPro.

Ellucian & Matching Gifts

With the Ellucian Ethos integration, 360MatchPro can be activated within minutes, allowing your school to seamlessly kick off their matching gift automation. This integration allows your institution to track match-eligible donors and provide them with direct links to submit a matching gift request. If your school uses customer experience webpages with CRM Advance, then the 360MatchPro search field can be simply added to those pages to identify more match-eligible donors.

360MatchPro uses its innovative automated email streams to follow up with donors and provide them with a direct link to their matching gift request form. This means that your organization could double or even triple match-eligible donations without having to dedicate any extra time or resources – leading to greater revenue with no extra work.

Check out the Ellucian + 360MatchPro integration guide.

Wilson-Bennett Technology

Wilson-Bennett Technology is one of our favorite higher ed fundraising platforms that specializes in university phonathon campaigns. This efficient and effective phonathon service inspires, educates, and implements the best practices for fundraising campaigns. They work with both alumni and students to strengthen university connections and community in the fundraising phonathon space.

WBT offers a variety of calling services so that you can find the best option for your university’s fundraising goals. These plans provide solutions that might include online reporting, database management, and even live credit card processing.

The 360MatchPro solution works seamlessly with WBT to help your school harness the robust fundraising power of matching gifts during your next phonathon campaign.

Why We Love This School Fundraising Platform

Wilson-Bennett Technology works with your institution to:

Increase productivity through high database accuracy, contact rates, and segmenting precision.
Craft on-campus phonathon programs, off-campus calling, membership calling, admissions calling, and software leasing services – each tailored to your school’s needs.
Grow matching gift funds through a 360MatchPro integration.

Wilson-Bennett & Matching Gifts

Wilson-Bennett Technology’s solution, DonorConnect, integrates directly with 360MatchPro for a seamless matching gift experience. Using this integration, your school can identify match-eligible donors during the call process by simply finding out where your donors work. Your call agent can then instantly find specific matching gift program guidelines that explain how the donor can double their contribution through employer gift matching!

360MatchPro also automates matching gift emails to be sent to donors after the call has been completed. These messages contain a direct link to the employer’s matching gift submission form – meaning your donor could start the matching process with just one click. Your school can completely customize these emails and automatically add important matching gift details and guidelines.

AlumnIQ

AlumnIQ is an online engagement platform designed for today’s higher education fundraisers. With mobile, integrated, and personalized features, this platform can help your university effectively implement programs and service constituents for increased engagement and greater results.

AlumnIQ provides a variety of features related to events, giving, marketing, volunteering, reunions, and more so that your organization has everything it needs to improve operations and engagement efforts.

This platform even offers a seamless integration with 360MatchPro by Double the Donation so that your institution can increase matching gift revenue easily and efficiently.

Why We Love This School Fundraising Platform

AlumnIQ offers powerful features like:

Exceptional reporting and intelligence features for actionable engagement insights
Flexible, content-forward giving pages to drive donations
A robust automated matching gift integration with 360MatchPro!

AlumnIQ & Matching Gifts

360MatchPro integrates seamlessly with AlumnIQ for impressive matching gift results. By simply entering your 360MatchPro credentials in the AlumnIQ platform, you can activate the solution and begin driving matching gift revenue. Once you’re up and running, 360MatchPro will begin identifying match-eligible donors during the donation process by prompting donors to search their company name in a streamlined search tool. Then, 360MatchPro provides a simple next step to begin the matching gift process directly on your confirmation screen – making it easy for donors to double donations immediately after the donation process.

360MatchPro even automates personalized messages to donors, prompting them to submit a matching gift request. These emails are completely customizable, and they allow donors to easily access their employer matching gift submission form. With AlumnIQ and 360MachPro, your organization can begin harnessing matching gift revenue in no time.

Check out the AlumnIQ + 360MatchPro integration guide.

Almabase

Almabase is an all-in-one alumni management software that specializes in peer-to-peer crowdfunding, event management, and alumni engagement. Their robust solutions are known for increasing engagement and fostering relationships.

Almabase provides educational institutions with solutions for email marketing, event registrations, alumni directories, and alumni websites so that you can keep all your information and outreach in one place.

Almabase also integrates with 360MatchPro by Double the Donation so that your school can easily leverage matching gift funds within your current fundraising strategy.

Why We Love This School Fundraising Platform

Almabase provides institutions with impressive resources, such as:

Simple online donation forms that delight donors and increase engagement.
An active and innovative online blog that covers a wide range of fundraising categories.
A technical integration with 360MatchPro by Double the Donation, the leading provider of employer matching gift automation software.

Almabase & Matching Gifts

360MatchPro is the exclusive matching gift software within the Almabase platform. Simply integrate 360MatchPro with your Almabase account, and begin driving donations through employer gift matching! After a donor completes their donation, they will see a streamlined search field on their confirmation screen. This field allows the donor to search for the name of their employer, providing simple suggestions within the drop-down menu.

If the donor is match-eligible, 360MatchPro can send customizable emails that contain specific matching gift information along with a direct link to the donor’s matching gift submission form. Even without employer information, 360MatchPro can send messages that educate donors and even guide them to their employer’s matching gift request form. This makes it easy to provide donors with simple streamlined steps to double or even triple their donation!

Check out the Almabase + 360MatchPro integration guide.

Custom Donations

Custom Donations is a simple plugin that keeps donations flowing. This innovative solution allows your university to welcome supporters with swift and secure technology that is completely tailored to your unique fundraising needs. With multiple giving options and advanced functionality, Custom Donations is an ultimate platform for donor engagement and retention.

Custom Donations was built by fundraisers for fundraisers so that you can empower your giving team with effective and easy-to-use technology.

Using Custom Donations, your school can also take advantage of 360MatchPro to double donations with employer matching gift programs!

Why We Love This School Fundraising Platform

Custom Donations offers:

Simplified data reconciliation so that you can minimize data syncing and maximize actionable insights.
Specialized higher education fundraising functionality that offers flexible, customizable, and easy-to-launch online giving forms.
A seamless integration with 360MatchPro.

Custom Donations & Matching Gifts

360MatchPro works alongside Custom Donations to take your gift matching revenue to the next level. The activation process takes just a couple of clicks so that your school can easily start maximizing matching gift revenue. This solution then allows your institution to identify match-eligible donors directly from your giving forms, making it easy to tag and track matching gift opportunities. Following a donation, the donor can access a direct link to their matching gift submission form and guidelines from the giving page confirmation screen – so they can easily submit a matching gift request!

360MatchPro and Custom Donations even work to automate customizable messaging to your supporters. Using several automation avenues, your institution can send out matching gift emails that contain a direct link to your donors’ matching gift submission forms. This provides another simple touchpoint for your organization to double donations through employer gift matching.

Check out the Custom Donations + 360MatchPro integration guide.

Community Funded

Community Funded is a digital fundraising and engagement platform designed by and for education, non-profit, and healthcare fundraising organizations. This solution seamlessly plugs into your existing website, payment gateways, and workflows to make things easier for your institution. Their all-in-one fundraising solution is designed to take your organization’s fundraising to the next level by growing your donor network and connecting them to your greatest needs.

The Community Funded platform allows users to build their own fundraising campaigns or choose to utilize the highly specialized Community Funded Services team to execute all their marketing needs.

Plus, this higher ed fundraising platform integrates with 360MatchPro by Double the Donation to provide institutions with the opportunity to maximize their revenue through employer gift matching.

Why We Love This School Fundraising Platform

Community Funded equips your institution with:

Customizable landing pages for your campaigns and events that can be repurposed across giving initiatives
The option to gamify your giving experience with challenges and participation awards
Double the Donation’s industry-leading automated gift matching software, 360MatchPro

Community Funded & Matching Gifts

360MatchPro seamlessly integrates across the Community Funded platform to make the setup process quick and easy for your institution. Once you’ve activated your account and entered your credentials, the 360MatchPro tool will identify eligible donors and follow up with them to get their gift matched as soon as they submit their initial gift.

360MatchPro uses a streamlined search tool to help donors identify their gift matching eligibility when they enter their company name. After their entry is stored by the search tool, donors can find more detailed information about their company’s program as well as a link to their matching gift request form straight from the donation confirmation page.

Clients can also be connected to the gift matching process after the donation has been completed via automated email outreach powered by 360MatchPro and completely configured by the client. Eligible donors and those with unknown eligibility can both receive these emails, making it even easier for clients to identify and catch as many eligible matches as possible.

Check out the Community Funded + 360MatchPro integration guide.

Anthology

Anthology, formerly iModules, is a powerful higher ed fundraising platform that offers an interconnected suite of modules to empower institutions to maximize fundraising while creating meaningful constituent relationships. Their platform includes impressive avenues to increase engagement, such as web content management, marketing communications, online giving, event management, e-commerce, and social media integration.

Anthology was designed for educators, students, and higher education professionals to elevate fundraising and inform decision-making while maintaining effective supporter engagement.

Anthology offers a host of features to accomplish educational fundraising goals, including an integration with the leading matching gift software provider, Double the Donation. Through Anthology and 360MatchPro, institutions can maximize revenue through employer gift matching.

Why We Love This School Fundraising Platform

On the Anthology platform, your institution can:

Manage institutional data from a variety of touchpoints to help advance your mission.
Discover insightful resources to stay informed in today’s educational fundraising landscape.
Automate the matching gift process from start to finish using 360MatchPro!

Anthology & Matching Gifts

360MatchPro integrates directly into the Anthology platform for a simple setup process. Once your school is up and running, you can add the 360MatchPro search field to your Anthology donation forms. This feature uses autocompleted suggestions to allow donors to identify themselves as match-eligible – meaning your school can track matching gift opportunities directly from the donation process.

Using this matching gift data, 360MatchPro then goes to work providing your match-eligible donors with direct links to submit their employer matching gift requests. You can automate yet customize this matching gift outreach to ensure that your school drives matches to completion without any unnecessary effort.

Check out the Anthology + 360MatchPro integration guide.

Booster

Booster is a favorite school fundraising platform that equips users with the tools they need for effective a-thon-style fundraisers, branded merchandise sales, and more. This provider works with K-12 schools, PTAs, and booster clubs, specializing in fun runs and similar types of fundraising events.

Booster’s fundraising software also integrates with Double the Donation to assist fundraisers in making the most of every donation they receive. If you’re looking for an effective school fundraising solution for your K-12 school, Booster might be just the solution for you.

Why We Love This School Fundraising Platform

Booster works with schools and parent-teacher groups to assist with:

Planning and facilitating virtual, in-person, and hybrid event experiences.
Creating customizable and school-branded online donation pages.
Robust analytics tools that provide fundraisers with detailed reports and easily track and share campaign progress.

Booster & Matching Gifts

Booster recognizes the power of matching gift revenue for its clients and partners with 360MatchPro by Double the Donation to leverage this funding effectively. Once a donor gives through the Booster platform, they’re met with information on matching gifts along with an embeddable confirmation page plugin to find company-specific program guidelines with ease.

Your school’s supporters will love matching gifts because these programs allow donors to make an even greater impact on your fundraising campaign without having to shell out more from their own wallets. Plus, Booster fundraisers receive 100% of the matched donations!

Check out the Booster + 360MatchPro integration guide.

All in all, it’s important to take careful time and consideration to choose a fundraising platform that fits the needs of your institution. Using one of these top platforms with their 360MatchPro integration is a great way to plan a successful fundraising campaign that includes the power of matching gift automation, leading to greater revenue without greater effort.

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts.

Learn more with our other matching gift resources here:

Corporate Philanthropy: The Ultimate Guide for Nonprofits. Many companies’ corporate philanthropy efforts involve giving to schools and universities like yours. Find out how to make the most of this funding source in this guide from 360MatchPro.
Corporate Matching Gift Programs: Understanding the Basics. Looking to dive deeper into corporate matching gift programs and maximize this powerful avenue for your fundraising efforts? This comprehensive resource is here to help.
How We Build Our Matching Gift Database. Make the most of matching gifts with an easy-to-use, searchable database of employer matching gift information. Learn more about how we built the industry-leading database solution at Double the Donation.

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UC Innovation Selects 360MatchPro by Double the Donation as New Automated Matching Gift Offering

July 27, 2021/in Company Updates, Learning Center, News, Press Releases /by Adam Weinger

Double the Donation is thrilled to announce its newest integration with ascend by UC Innovation, a CRM software and consulting company committed to delivering innovative, sustainable results. This technical partnership has come together to provide educational institutions with the power to double eligible donations through the industry-leading matching gift solution, 360MatchPro.

“Our product, ascend, is the most comprehensive advancement solution based on the Salesforce platform, and 360MatchPro by Double the Donation is the most advanced matching gift solution on the market,” said Caroline Chang, VP of Product and Community Engagement. “Providing our clients with a simple integration with this solution is incredibly valuable.”

The integration is designed to work with the ascend platform to identify match-eligible donors following the donation process, then lead them directly to their matching gift submission form. This powerful technology makes it easy for organizations to double or even triple their employer matching gift funds without having to manually chase after matching gift requests, saving them time, effort, and revenue.

“UC Innovation’s ascend product is an impressive fundraising solution, and our team is so excited to add our robust matching gift functionality to it,” said Adam Weinger, President of Double the Donation. “Our combined solutions will undoubtedly drive value for our mutual users.”

These two solutions integrate seamlessly so that your organization can start harnessing matching gift funds in minutes. This simple process will allow your organization to target the 18 million individuals who qualify for employer matching gift programs.

Activate in Seconds and Start Raising More from Matching Gifts!

360MatchPro and ascend integrate seamlessly so that you can start driving matching gift revenue in no time. To get started with this solution, simply navigate to the “Setup” section within your ascend account to manage your custom metadata types. You can then enter your 360MatchPro credentials to activate the integration.

Once you’ve added your credentials, you can navigate to your “Gift Processing Settings”. By editing these settings you will have the option to check a box that enables “Double the Donation”.

That’s all there is to it! By entering your credentials and selecting the option to enable the integration, you can begin leveraging the power of 360MatchPro. With this integration, your donation records will flow from ascend into your 360MatchPro portal to kick off the matching gift process. 360MatchPro then gets to work identifying match-eligible donors and driving their matching gift requests to completion. This solution even stores valuable matching gift metrics directly in your 360MatchPro portal so that you may access actionable insights to drive your fundraising efforts.

Drive More Matching Gifts to Completion with 360MatchPro!

Double the Donation and UC Innovation work to provide fundraisers with powerful, innovative solutions.

Using their matching gift integration, you team can:

Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

Ready to check it out? Schedule a personalized demo to learn how this integration will drive matching gift revenue for your organization.

About UC Innovation: Founded in 2011, UC Innovation is a CRM software and consulting company that is committed to serving higher education and nonprofit clients. Their organization focuses on delivering advanced solutions on time and on budget, finding that optimal blend of innovative products and deep domain expertise. UC Innovation strives to provide clients with solutions that use efficient business processes and state of the art technologies to reduce cost, ensure quality, and provide timely delivery of your CRM needs. To learn more, visit: https://www.ucinnovation.com/s/contact

DonorSearch and Double the Donation Enhancement Announcement

Double the Donation and DonorSearch Debut Advanced Integration Enhancements

July 15, 2021/in Learning Center /by Adam Weinger

Double the donation and DonorSearch are thrilled to announce their recent donor insight enhancements. This innovative integration now identifies high-value donors from within the 360MatchPro portal, providing actionable donor wealth data designed to drive revenue for your organization.

“Providing accurate, comprehensive, and actionable data is at the core of our mission, so enhancing our matching gift integration to include donor wealth insights felt like a natural choice,” said Bill Tedesco, CEO of DonorSearch. “Double the Donation’s 360MatchPro is an impressive solution, and we are looking forward to helping organizations harness wealth screening functionality through this integration.”

Using advanced, user-friendly technology, fundraising organizations can now filter high-value individuals in conjunction with their employer matching gift data. Using the data screening flag to craft actionable and effective matching gift messaging to your high-value donors leads to more excellent outreach customization options and higher matching gift results.

“DonorSearch provides impressive wealth insights, and we knew our users could benefit from connecting these data points with their existing matching gift metrics,” said Adam Weinger, President of Double the Donation. “It’s easy to see how these combined solutions will provide users with streamlined information that drives donor engagement and revenue.”

The 360MatchPro and DonorSearch integration work to provide nonprofits and educational institutions with the insights they need to drive donations for the causes they care about. Using advanced donor wealth-screening data, organizations can now not only see the details of their donors’ matching gift opportunities, but they can also see which of those opportunities tie to affluent individuals.

This powerful integration provides another touchpoint for fundraising organizations to target the 18+ million individuals who work for companies with matching gift programs.

Activate in Seconds and Start Raising More from Donor Insights!

360MatchPro and DonorSearch seamlessly integrate so you can begin leveraging donor insights in no time. To activate this integration enhancement, simply log in to your 360MatchPro portal, access the integrations tab and select the DonorSearch option. Then, enter your DonorSearch API key and validate your credentials.

Once you select the “Integrate” option, you’ll be all set! Now you can access the high-value donor flag from within your 360MatchPro portal and begin tracking profitable matching gift opportunities without any unnecessary effort!

Drive More Matching Gifts to Completion with 360MatchPro!

360MatchPro works with DonorSearch to help your organization identify the best donor outreach opportunities. Using this integration, your team can:

Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after completing the donation process. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from the routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Instead, let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Then, rest easy knowing that 360MatchPro can handle the rest.

Ready to get started? Schedule a personalized demo to learn more about how this integration can drive value for your nonprofit.

About DonorSearch: At DonorSearch, we know that philanthropy markers connect what is in someone’s heart – their aspirations in life – to their capacity to give to a nonprofit organization. Likewise, we believe that donor prospecting tools should help you connect your cause to more incredible people who can give to the mission. Founded in 2007 and built upon years of experience in philanthropy, our purpose is to provide nonprofits with actionable data and insights that help fundraisers connect more deeply with the right donors. With DonorSearch, identify your best donors, expand your donor pool, predict a donor’s capacity to give, and connect at the right time. Our platform empowers fundraisers and takes the guesswork out of donor prospecting so that you can focus your time on relationship building.
Check out the DonorSearch website to learn more: https://www.donorsearch.net/

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CSI Debuts Advanced Matching Gift Functionality for iMIS with 360MatchPro by Double the Donation

July 6, 2021/in Learning Center /by Adam Weinger

Double the Donation is excited to debut its latest partnership with Computer System Innovations (CSI), a leading iMIS authorized solution provider supporting organizations in the not-for-profit marketspace. Through this partnership, CSI has integrated iMIS and CSiDonate with the industry leading matching gift solution, 360MatchPro by Double the Donation.

“Our team was eager to integrate CSiDonate with the leading matching gift solution, and 360MatchPro by Double the Donation was the obvious choice,” said Douglas Morris, Founder and CPO of CSI. “Their hassle-free software makes it easy for fundraisers to drive revenue, and we knew it could create a positive impact on our clients.”

Using CSiDonate and 360MatchPro, nonprofits and educational institutions can easily harness employer matching gift funds using an automated, easy-to-navigate system. This seamless solution works to identify match-eligible donors, drive matching gift donations and track valuable donor metrics.

“CSI has provided innovative software for years, and we are so excited for our integration to be added to their available functionality,” said Adam Weinger, President of Double the Donation. “Many fundraisers miss out on matching gift revenue, and our solution is designed to close that revenue gap and create more fundraising opportunities for iMIS users.”

With this integrated solution, fundraisers everywhere can target the 18 million individuals who work for companies with employer matching gift programs, leading to real fundraising impact without unnecessary effort.

Activate in Seconds and Start Raising More from Matching Gifts!

360MatchPro integrates seamlessly within the CSI platform so that your organization can begin driving matching gift revenue in no time. To get started, simply navigate to your system settings and select the option to enable the Double the Donation integration. You will then be able to enter your 360MatchPro credentials.

Once you’ve completed the steps above, you can add the 360MatchPro search tool to your desired donation forms with just a few clicks. This allows donors to identify themselves as match-eligible during the donation process using the 360MatchPro streamlined search field. This smart search bar recognizes spelling errors, parent companies, and subsidiaries so that donors can identify their employer without running into roadblocks.

After the donation process, donors can access a direct link to their employer’s matching gift submission form on the confirmation screen – meaning they can kick off the matching gift process with just one click! This post-transaction message coupled with automated email follow ups ensure that your donors have all the resources they need to start doubling donations.

These simple steps are all it takes for your organization to begin leveraging the gift-matching power of 360MatchPro.

Drive More Matching Gifts to Completion with 360MatchPro!

360MatchPro and CSI work together to bring fundraisers the best matching gift fundraising solution. Using 360MatchPro’s advanced technology, your team can:

Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

Ready to get started? Schedule a personalized demo to learn how 360MatchPro will help you drive matching gift revenue.

About CSI: Since 1991, CSI has worked to provide innovative, custom products to its constituents. They specialize in making, selling, and implementing sustainable software solutions for the not-for-profit marketspace. Using certified technology, their team can provide fundraisers of all types with the resources they need to advance their missions with navigable technology. To learn more about CSI and their solutions, check out: https://www.csiinc.com/

Double the Donation and FlexFormz - Integration Announcement

Double the Donation and FlexFormz Launch Advanced Matching Gift Automation with 360MatchPro

June 15, 2021/in Learning Center /by Adam Weinger

Double the Donation and FlexFormz are thrilled to debut their technical integration partnership. This duo has come together to provide an automated matching gift solution to their nonprofit clients – helping these organizations target the 18 million individuals who qualify for employer matching gift programs.

“Employer matching gifts can make a real impact on nonprofits, and we wanted to provide our clients with the best possible avenue to capture these funds,” said Rebecca Vanderwerf, President of FlexFormz. “This new integration makes matching gift fundraising simple, and we can’t wait to roll out this feature for our users.”

The solution, 360MatchPro, is designed to identify match-eligible donors and then drive their matching gift requests to completion. Through an automated outreach process, fundraisers everywhere can increase contributions and fuel donor engagement without any unnecessary effort.

“We were instantly impressed with the FlexFormz donation pages, and we are so excited to add matching gift automation to this platform’s list of value adds,” said Adam Weinger, President of Double the Donation. “We’re confident that our combined solutions could make a lasting, positive impact on our fundraising clients.”

While matching gift programs are widespread, a lack of donor awareness leads to $4-7 billion in matching gift revenue going unclaimed each year. This integration is designed to close the donor awareness gap and ensure matching gift funds don’t go unclaimed, but rather make a positive impact on the nonprofit organizations for which they were created.

Activate in Seconds and Start Raising More from Matching Gifts!

360MatchPro integrates seamlessly with FlexFormz so that you can get up and running with just a couple of clicks. Simply navigate to your FlexFormz dashboard to download the Double the Donation add-on, then install the plugin to your WordPress website.

Next, add the 360MatchPro search field to your desired donation pages. This streamlined field allows donors to enter the name of their employer and discover their employer gift matching eligibility. Once the donor begins typing, the search bar then gets to work, scanning Double the Donation’s extensive matching gift database to map donors to their matching gift request form following the donation process.

By adding this functionality to your donation pages, you can begin identifying match-eligible donors during the contribution process – to then drive them to submit their employer matching gift requests!

After the donation process, donors can access their employer matching gift request forms both from the confirmation page and through customizable automated emails. These messages provide the donors’ company-specific matching gift request pages – meaning they can begin the matching gift process with just one click!

Drive More Matching Gifts to Completion with 360MatchPro!

The 360MatchPro and FlexFormz integration was designed to help your nonprofit drive revenue without requiring any unnecessary work from your team.

Using this robust solution, your organization will:

Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

Ready to see it in action? Schedule a personalize demo to learn how the FlexFormz and 360MatchPro integration can drive revenue for your nonprofit.

About FlexFormz: Easily create innovative contextual and full-page donation forms designed to increase conversion rates. FlexFormz make it easy – even for non-technical users – to create a new form or campaign via simplified WordPress dashboard tools. FlexFormz specializes in effective giving forms that donors love to use, reducing form abandonment. FlexFormz integrates with multiple CRM databases to provide clean, actionable data and powerful real-time reporting. FlexFormz has no setup fees, no monthly fees, and no minimum usage requirements. To learn more, check out their website at: https://flexformz.com/

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. Learn more by requesting a demo at: https://360matchpro.com/demo-request/

Guest Post: 8 Simple Ways to Improve Your Peer-to-Peer Fundraising

June 10, 2021/in Learning Center /by Adam Weinger

by Mark Becker, Founding Partner, Cathexis Partners

Peer-to-peer campaigns are a key part of many nonprofits’ fundraising strategies. If you’re running peer-to-peer campaigns, it’s important to strike a balance between growing your peer-to-peer fundraising programs and working with limited resources.

With this in mind, here are eight simple yet impactful ways to improve your peer-to-peer fundraising campaigns and events:

1. Make things easier for your website visitors.
  Pretend you’re new to your fundraising program and visit the home page of your website. Go through the online process. Ask yourself these questions, take notes, and work with your website manager to make improvements:
  - Is it clear what I should do if I want to learn more, register, or donate?
  - How many clicks does it take to sign up or donate?
  - How many questions am I asked during the registration or donation process (and do we really need to ask all of them)?
  - If I’m donating, is it easy to find the person or team I want to donate on behalf of?
  - If I’m registering as a fundraiser, how easy is it for me to sign up and then start fundraising?
2. Make sure your messaging is impactful.
  To get your supporters excited about helping you raise funds, you need an engaging story to tell them, and for them to share with friends and family. As you build your story and write communications for your fundraising campaign or event, answer these questions:
  - What makes our organization unique?
  - What impact are we having on our mission?
  - What problem does this peer-to-peer fundraising campaign solve?
  - How do we want people to feel about our campaign (emotionally touched, inspired, outraged)?
3. Get your participants even more involved.
  The supporters who register to fundraise on behalf of your organization can be your biggest cheerleaders. Ask them how else they want to help, and be sure to ask them to recruit other participants. You’ll be likely to get more fundraisers on board.
4. Tie money to real items.
  Associate the donation levels for your campaign or event with what the funds will provide for your organization. Letting supporters know that their donation will help feed a family of four or send a child to school for a year is more impactful than asking for a specified amount of money. This also helps make raising money fun — a win for all!
5. Add matching gifts to your registration forms.
  Adding a corporate matching tool to your peer-to-peer fundraising registration forms helps your peer-to-peer event participants maximize their fundraising and their impact. This, in turn, means more dollars for your mission. Everyone wins.
6. Use clear calls-to-action.
  Every communication — whether it’s an email, text, or social media post — should have one clear purpose. When creating content, make sure you identify the action you want your reader to take and clearly communicate it (without adding several other asks!).
7. Have strategic follow-up procedures.
  Once someone registers, how do you communicate with them? Make sure there are standard processes on communications used after someone commits to your cause. Some of these can be automatic while others may require action from a staff member. Some things to consider:
  - Create a process for communicating with team captains.
  - Have a plan for reaching out to top fundraisers, your VIPs.
  - Develop a clear thank you program to ensure fundraisers and donors feel appreciated.
8. Take time for one-to-one outreach.
  Consider picking up the phone and calling your fundraisers. Ask them how things are going, and thank them for their work. Or, write a personalized note/email to thank fundraisers for their support. Also consider adding texts to the mix — they’re a great way to send a virtual high-five to fundraisers as they reach milestones.

These ideas may seem basic. In fact, they are. But they can truly improve your peer-to-peer fundraising campaigns and events. Taking a step back to focus on fundamentals may just help you move forward!

About Mark Becker and Cathexis Partners: Mark founded Cathexis Partners in 2008 to help nonprofit organizations get the most from their existing technology tools, implement new technology to address gaps, and find the best overall approach to using technology to support their missions. He previously served as director of IT consulting at a fundraising event production company focused on nonprofits. Cathexis Partners helps nonprofits use technology to raise funds and engage supporters more effectively.

ClickBid Gains Matching Gifts Functionality with 360MatchPro by Double the Donation

June 2, 2021/in Learning Center /by Erin Oquindo

Double the Donation is proud to announce its new partnership with ClickBid, a simple and affordable mobile bidding platform, with an integration between ClickBid bidding donation forms and text-to-give forms with 360MatchPro, Double the Donation’s strongest gift matching tool. With the leading matching gifts automation tool integrated into ClickBid’s solution, nonprofits will now be able to raise more from their auctions and fundraising efforts with corporate matching gifts.

“Our team knew we wanted to offer clients a solution that would help them raise more without diverting their staff effort away from their causes—that’s why we turned our attention to matching gifts software,” says Matthew Burnell, Founder and CEO of ClickBid. “Double the Donation was a natural fit for what we were looking for.”

The ClickBid and 360MatchPro integration takes the hassle of matching gifts outreach and automates the process, allowing donors to discover their eligibility and take the next steps to getting their gift matched without strenuous effort from fundraising teams.

“We love what ClickBid has done in the mobile bidding space, and we’re excited to offer expanded functionality by adding matching gifts to the equation,” says Adam Weinger, President at Double the Donation. “This integration will undoubtedly help nonprofits reach their matching gift revenue potential with little to no lift from their IT team.”

The integration is easy to activate and can get started identifying match eligible donors in a matter of minutes, allowing nonprofits to claim their piece of the $4-7 billion in matching gift revenue left on the table each year.

Activate in Seconds and Start Raising More from Matching Gifts!

Activating your 360MatchPro account on your ClickBid platform is a simple process: just enter your API keys and toggle on your matching gifts settings to get started using 360MatchPro on your ClickBid text-to-give and bidding donation forms.

Enter your public and private API keys to activate your integration.

Once you’re all set up, your donors will be able to discover their match eligibility directly from their donation forms while they give with the 360MatchPro autocomplete search tool. Once they submit their donation, the confirmation page plugin will tell them everything they need to know about their company’s matching gift program–plus, they’ll get a direct link to their matching gift request form so they can complete that match right away.

Donors can find their match eligibility directly on their donation forms!

A simple setup for nonprofits and an easy match process for the donors means that your organization can start collecting employer data the minute you activate, and you’ll start seeing those matching gift checks rolling in not long after!

Drive More Matching Gifts to Completion with 360MatchPro!

Corporate philanthropy can have an immense impact on nonprofits, especially if those nonprofits are equipped with the best tools out there. By choosing Double the Donation as their exclusive matching gift software provider, ClickBid has made it possible for your organization to leverage 360MatchPro’s advanced functionality to raise more than ever before.

Check out some of these features you’ll have access to as a 360MatchPro user:

Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

Don’t wait to get started with 360MatchPro and ClickBid–request a personalized demo today to get started.

About ClickBid: Founded in 2002, ClickBid provides mobile bidding software that helps charities strengthen donor relationships through exciting events and year-round giving opportunities. ClickBid’s software is supported by a service team dedicated to intimately understanding their customers’ missions and partnering with them to ensure success

Matching Gift Basics

What are matching gifts?

What are matching gift upsells?

The Value of Matching Gift Upsells

Best Practices for Leveraging Matching Gift Upsells

1. Provide access to matching gift program data.

2. Incorporate suggested donation sizes.

3. Look for software that automates the upsell process.

Understanding Wealth Screening

Understanding Matching Gifts

Benefits of Combining Wealth Screening and Matching Gifts

1. Better target communications with high-value matching gift donors.

2. Increase overall fundraising and corporate giving revenue.

3. Leverage a more comprehensive understanding of supporters.

Wealth Screening Tools for Nonprofits

What are wealth screening tools?

What is Windfall Data?

Activate in Seconds and Start Raising More from Matching Gifts!

Drive More Matching Gifts to Completion with 360MatchPro!

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Drive More Matching Gifts to Completion with 360MatchPro!

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Drive More Matching Gifts to Completion with 360MatchPro!

Activate in Seconds and Start Raising More from Matching Gifts!

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Activate in Seconds and Start Raising More from Matching Gifts!

Drive More Matching Gifts to Completion with 360MatchPro!

Activate in Seconds and Start Raising More from Matching Gifts!

Drive More Matching Gifts to Completion with 360MatchPro!

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