Every year, nonprofits, faith-based groups, and schools need new fundraising ideas. What’s more, it’s crucial to include fundraising ideas that don’t involve selling.
Let’s face it: donors and families don’t like to sell merchandise on your behalf. Yes, they’ll do it—if they have to—to support your cause, but they don’t like it. In fact, many families don’t like selling so much that they’d rather just donate by buying the merchandise themselves. However, then they’re stuck with items such as chocolates, foods, and useless items they don’t want and will likely throw away.
Discovering alternate fundraising ideas that don’t require selling merchandise is vital to your fundraising strategy. Now, let’s dive into 5 key fundraising ideas that don’t involve selling!
1) The Top Fundraising Idea: Shoe Drive Fundraiser
The top fundraising idea that doesn’t involve selling is a shoe drive fundraiser! One of the top reasons why it’s the top non-selling fundraising idea is because your community doesn’t have to sell merchandise on your behalf. Plus, they don’t even have to contribute financially.
Also, it’s the most socially responsible fundraiser you can host! When you host a shoe drive fundraiser, all you do is collect gently worn, used and new shoes. In the process, your community will keep shoes from going into landfills, and in turn, you’ll save the environment. Talk about social responsibility!
Once the footwear gets picked up by a well-known shoe drive fundraising company, you receive a check. Simple, right? What happens to the shoes from there is fairly straightforward. They get sent to small business owners in developing countries in need of merchandise to sell so they can escape poverty.
2) Grow-A-Beard Fundraiser
Sure, this grow-a-beard fundraising idea is catered to men, but women can still support them! November is known for the Movember movement, but that doesn’t mean that you can’t ask the men in your community to grow their mustaches and beards for your cause! If they feel connected with your organization, they won’t hesitate to join in.
Also, if your community has a veterans’ group or sports team, you can partner with them. To get started, all you have to do is ask your male supporters to grow their facial hair for a month. As part of the initiative, each participant agrees to help you raise funds. And this is where you can ask women, girls, and boys to join in on the fun!
Your fundraisers have to ask sponsors to support them (and your cause) as they grow their facial hair! Encourage participants to turn to their family and friends for monetary support. By the way, if you get a group of men who work for a business to participate, perhaps it’s something their corporation will also support.
3) Chef Competition Fundraiser
Are you or people you know foodies? Well, an excellent and tasty fundraising idea is a chef competition! Think of it as your own Master Chef competition.
All you have to do is recruit amateur chefs (and even bakers!). Then, find a venue. Start by considering a school cafeteria or the hall of a church in your community. After securing a venue, invite and promote your chef competition and invite people to attend your event. This fundraising idea will be a lot of fun for your community, because people will actively participate and vote on which chef or team offered the best dishes.
In exchange for a charitable donation, everyone gets to participate, and the experience will be one that will be memorable for your community and your cause!
4) Film Festival Fundraiser
Many people love movies, so a film festival is a great fundraising idea. Because of the digital age, almost everyone has a cell phone on them at all times. Due to technology and social media, people already constantly take pictures and shoot videos. So, take advantage of what people already do and ask them to do it for your cause.
Invite your supporters and other community members to enter their films into your amateur film festival. Select a date on your calendar when you can screen the movies. Also, think about different movie themes that might be of interest to your community. Depending on your community and your budget, screen the films at a local hall or auditorium, and charge attendees an admission fee.
Not only is this a great way to raise money, but it also brings the community together through common interests.
5) Karaoke Fundraiser
Chances are, you have donors and supporters who love to sing. Plus, thanks to constantly-evolving technology, you no longer need heavy karaoke equipment. All you need is a good mic, an amplifier and a screen to stream lyrics.
Choose a date on your calendar for this engaging fundraising idea, and see if a local restaurant or bar will partner with you. In exchange for providing you with a venue, you need to effectively market the event and get as many people as possible to attend.
Then, the restaurant or bar will either allow you to charge an admission fee or provide you with 5 to 10 percent of the receipts for the evening. To secure even more donations, you can record the event and ask people to donate so that you can send them the MP3 music file.
Now you have five fundraising ideas to try that are fun, free, and doable! However, no fundraising event is really over until you send out thank you emails. Not only is it a great way to extend your thanks, but it also gives you a better chance of retaining first-time donors.
A good place to start is with an email list grouped by recurring or first-time donors. This way, you get to personalize the message for each group better.
Sending a thank you email lets your donors know the value and impact of their contributions. When you build relationships with donors, you help them feel more inclined to continue supporting you, your cause, and other fundraisers you may have in the future.
Author: Kristy Fonterela, VP Marketing, Funds2Orgs. Kristy Fontelera is a creative professional with a background in corporate and nonprofit social media advertising, content creation, and brand strategy. As the VP of Marketing, she works with a suite of global fundraising brands as well as manages national and local social media accounts for clients and entrepreneurs. Kristy enjoys new books, traveling, Fleetwood Mac, and picnics with her pup. Most of all, Kristy is a passionate individual that loves nothing than more than to help others make an impact in their market and the world.
DonorDirect Partners with 360MatchPro by Double the Donation to Power Matching Gifts within StudioEnterprise
/0 Comments/in Learning Center /by Hannah SilversAtlanta, GA (January 13, 2020) — DonorDirect is pleased to announce a new integration that combines the powerful matching gift automation of 360MatchPro by Double the Donation with the DonorDirect StudioEnterprise system.
The integration ensures that all match-eligible donations stored in StudioEnterprise are identified and the corresponding matches are submitted to their employer.
“DonorDirect is committed to maximizing our ministries giving opportunities” said Rick Lewis, Director of Sales for DonorDirect. “The integration with 360MatchPro tackles one of the most overlooked giving avenues, and does it automatically. We’re proud to offer this solution to our ministries.”
$4-7 billion in matching gift revenue is left unclaimed each year. This revenue is left on the table because donors are largely unaware of the corporate matching gift programs they’re eligible for. 360MatchPro identifies these opportunities that donors aren’t aware of, then actively follows up with donors to deliver their forms, guidelines, and instructions.
“The 360MatchPro platform automates the processes that are essential to boosting revenue from matching gifts,” said Adam Weinger, President of Double the Donation. “Combining matching gift automation with the wealth of data in StudioEnterprise means that no matching gift opportunity will go undiscovered.”
The 360MatchPro integration with StudioEnterprise is customizable to each nonprofit’s unique needs and StudioEnterprise configuration.
Learn more about Double the Donation at https://doublethedonation.com/ or schedule a private demo of 360MatchPro at https://www.360matchpro.com/demo-request/.
Learn more about DonorDirect at https://www.donordirect.com/.
Engaging Employees in Corporate Giving Programs
/0 Comments/in Learning Center /by Adam WeingerIn the 1800s, corporate social responsibility (CSR) in the United States started with giving. In the 1950s, the term “corporate social responsibility” was coined and stuck. In the ’90s, CSR started to become an expected function of large corporations. Giving was the inception of modern CSR and has been a constant companion throughout the history of corporate responsibility. As CSR has evolved, as society has changed and societal expectations have shifted, so too has the role of giving at corporations.
At Realized Worth, our priority is the employee citizenship experience, and giving is certainly a key part of that experience. But we find that engaging employees in giving is often approached only by looking at the mechanisms for engagement, and not necessarily the “why” behind those mechanisms. Without understanding the global social implications that affect giving programs, companies can’t fully understand which levers to pull to effectively engage employees in giving – or whether those levers are really working.
Let’s look first at some of the mechanisms being used to engage employees, followed by a deep dive into what drives employee behavior around these mechanisms.
Mechanisms to Engage Employees in Giving
In the past five to seven years, we’ve seen a huge shift in how companies support and encourage employee giving. Historically, giving programs tended to take the form of the annual (and still widely available) payroll deduction campaigns. Some companies still offer this as the primary way for employees to give to their communities and the causes they care about.
In terms of CSR programming, companies who are at a lower level of program maturity tend to have less diverse program offerings for employee giving. Companies with a higher level of maturity in CSR programming offer payroll giving alongside a range of options for employees, including offerings like:
While payroll deduction programs are a great place to start, offering employees a variety of options to give and flexibility as to how they give to their communities is more likely to increase engagement in social responsibility. America’s Charities found that employees are five times more likely to participate in workplace giving when they have the opportunity to choose not only which charity they donate to, but also in what capacity.
Offerings like matching gifts, opportunities to give internationally, to volunteer and receive funds for donation, and the opportunity to support during intense times of need due to disaster are all useful incentives.
You can find some examples of unique employee giving programs here.
Putting Your Money Where Your Mouth Is
Along with diverse and unique employee giving program offerings, companies can galvanize employee focus and action by accurately defining and communicating priority focus areas and strategic programs. Priority focus areas define causes or issues companies prioritize for investment, whereas strategic programs are the “how” of that investment.
In its 2019 Giving in Numbers report, CECP defines a strategic program as “the signature program area for which companies measure outcomes and/or impacts of their grants and that takes up the most time, money and management resources.” (p. 14). The report also looks at whether companies are being consistent when it comes to investing in causes they report as part of their focus areas.
This is important data, as it comes back to credibility, trust, brand strength, and transparency. In short, it analyzes whether companies are putting money where they say they are. And this matters enormously to employees in terms of engaging with social investment programming.
“In 2018, 42% of companies reported that the program area with the highest allocation of total giving also corresponded to the program area associated with their strategic program and also matched to the program area associated with their top-priority focus area.” (CECP Giving in Numbers: 2019 Edition, p. 14).
If your company is looking to more deeply engage employees in giving, take a hard look at the following:
Defining Your Approach to Corporate Giving
This brings us to the underlying questions that should be fueling your company’s approach to employee giving. If you have a priority focus area or a signature cause, if you have strategic programs to engage employees in giving – there are some additional questions you need to be asking:
With Great Power Comes Great Responsibility.
These questions and this approach to designing high-impact employee giving programs that engage employees are some key starting points. We live in a globalized world where information is currency, where transparency and truth are constantly being questioned, and where corporations – and their employees – are being held accountable by a global audience.
This year, CECP looked at something they’ve identified as “Total Social Investment” or TSI, which represents the “S” in Environmental, Social, and Governance (ESG) (CECP Giving in Numbers: 2019 Edition, p.10). They found that companies where Diversity, Equity and Inclusion and Human Rights were managed within the same department that manages overall contributions had higher median total giving than at companies where this was not the case.
The point here is perspective: CECP has started looking at TSI to determine what “good beyond giving” looks like for large companies. Giving will likely always be part of a company’s corporate social responsibility approach, but it can’t exist in a vacuum. The future of CSR is about integration – a holistic approach. And not just within the company, but without. This means paying attention to the most pressing societal needs and being bold enough to claim ethical responsibility for making the world a better place as much as one company can.
This guest post was contributed by Realized Worth.
Author: Kelly Lynch
Kelly is a Lead Content Strategist and Subject Matter Expert at Realized Worth. She oversees Realized Worth’s internal and external brand and content delivery. Her background is in corporate communications, community relations and volunteer management and she specializes in employee citizenship program strategy and management.
Fundraising Ideas That Don’t Involve Selling
/0 Comments/in Fundraising Ideas, Learning Center /by Adam WeingerEvery year, nonprofits, faith-based groups, and schools need new fundraising ideas. What’s more, it’s crucial to include fundraising ideas that don’t involve selling.
Let’s face it: donors and families don’t like to sell merchandise on your behalf. Yes, they’ll do it—if they have to—to support your cause, but they don’t like it. In fact, many families don’t like selling so much that they’d rather just donate by buying the merchandise themselves. However, then they’re stuck with items such as chocolates, foods, and useless items they don’t want and will likely throw away.
Discovering alternate fundraising ideas that don’t require selling merchandise is vital to your fundraising strategy. Now, let’s dive into 5 key fundraising ideas that don’t involve selling!
1) The Top Fundraising Idea: Shoe Drive Fundraiser
The top fundraising idea that doesn’t involve selling is a shoe drive fundraiser! One of the top reasons why it’s the top non-selling fundraising idea is because your community doesn’t have to sell merchandise on your behalf. Plus, they don’t even have to contribute financially.
Also, it’s the most socially responsible fundraiser you can host! When you host a shoe drive fundraiser, all you do is collect gently worn, used and new shoes. In the process, your community will keep shoes from going into landfills, and in turn, you’ll save the environment. Talk about social responsibility!
Once the footwear gets picked up by a well-known shoe drive fundraising company, you receive a check. Simple, right? What happens to the shoes from there is fairly straightforward. They get sent to small business owners in developing countries in need of merchandise to sell so they can escape poverty.
2) Grow-A-Beard Fundraiser
Sure, this grow-a-beard fundraising idea is catered to men, but women can still support them! November is known for the Movember movement, but that doesn’t mean that you can’t ask the men in your community to grow their mustaches and beards for your cause! If they feel connected with your organization, they won’t hesitate to join in.
Also, if your community has a veterans’ group or sports team, you can partner with them. To get started, all you have to do is ask your male supporters to grow their facial hair for a month. As part of the initiative, each participant agrees to help you raise funds. And this is where you can ask women, girls, and boys to join in on the fun!
Your fundraisers have to ask sponsors to support them (and your cause) as they grow their facial hair! Encourage participants to turn to their family and friends for monetary support. By the way, if you get a group of men who work for a business to participate, perhaps it’s something their corporation will also support.
3) Chef Competition Fundraiser
Are you or people you know foodies? Well, an excellent and tasty fundraising idea is a chef competition! Think of it as your own Master Chef competition.
All you have to do is recruit amateur chefs (and even bakers!). Then, find a venue. Start by considering a school cafeteria or the hall of a church in your community. After securing a venue, invite and promote your chef competition and invite people to attend your event. This fundraising idea will be a lot of fun for your community, because people will actively participate and vote on which chef or team offered the best dishes.
In exchange for a charitable donation, everyone gets to participate, and the experience will be one that will be memorable for your community and your cause!
4) Film Festival Fundraiser
Many people love movies, so a film festival is a great fundraising idea. Because of the digital age, almost everyone has a cell phone on them at all times. Due to technology and social media, people already constantly take pictures and shoot videos. So, take advantage of what people already do and ask them to do it for your cause.
Invite your supporters and other community members to enter their films into your amateur film festival. Select a date on your calendar when you can screen the movies. Also, think about different movie themes that might be of interest to your community. Depending on your community and your budget, screen the films at a local hall or auditorium, and charge attendees an admission fee.
Not only is this a great way to raise money, but it also brings the community together through common interests.
5) Karaoke Fundraiser
Chances are, you have donors and supporters who love to sing. Plus, thanks to constantly-evolving technology, you no longer need heavy karaoke equipment. All you need is a good mic, an amplifier and a screen to stream lyrics.
Choose a date on your calendar for this engaging fundraising idea, and see if a local restaurant or bar will partner with you. In exchange for providing you with a venue, you need to effectively market the event and get as many people as possible to attend.
Then, the restaurant or bar will either allow you to charge an admission fee or provide you with 5 to 10 percent of the receipts for the evening. To secure even more donations, you can record the event and ask people to donate so that you can send them the MP3 music file.
Now you have five fundraising ideas to try that are fun, free, and doable! However, no fundraising event is really over until you send out thank you emails. Not only is it a great way to extend your thanks, but it also gives you a better chance of retaining first-time donors.
A good place to start is with an email list grouped by recurring or first-time donors. This way, you get to personalize the message for each group better.
Sending a thank you email lets your donors know the value and impact of their contributions. When you build relationships with donors, you help them feel more inclined to continue supporting you, your cause, and other fundraisers you may have in the future.
Fundraise Up Transitions to 360MatchPro by Double the Donation as Exclusive Matching Gifts Provider
/0 Comments/in Company Updates, Learning Center /by Adam WeingerAtlanta, GA (October 23, 2019) — Fundraise Up is proud to transition its matching gifts integration partnership from Amply to 360MatchPro by Double the Donation, the leading provider of matching gifts and volunteer grant software to nonprofits and educational institutions.
Combined, the two solutions ensure the highest conversion rates and highest return from every donation made. Fundraise Up donation forms are engineered to engage more donors and drive those donations to completion using AI technology and dynamic donor experiences, while 360MatchPro’s powerful matching gift identification and follow-up ensures that each donation has the highest impact possible.
“The transition to Double the Donation was a no-brainer,” said Salvatore Salpietro, Chief Integration Officer at Fundraise Up. “Clients had a loud-and-clear preference in the matching gift provider they wanted as their fundraising partner. And the innovation Double the Donation has demonstrated with their 360MatchPro automation platform goes beyond what anyone else is doing right now. We’re proud to join the Double the Donation partner ecosystem. We even baked it right into our dashboard.”
The 360MatchPro by Double the Donation company name search field is in the Fundraise Up checkout flow.
Each year, $4-7 billion in matching gift revenue goes unclaimed. The gap between potential revenue and claimed revenue can be largely attributed to a gap in donor awareness. When donors don’t know that they’re eligible for matching gifts or how to go about getting their donations matched, billions of potential fundraising dollars never reach nonprofits.
360MatchPro ensures that every matching gift opportunity is identified and followed up on, without adding administrative burden to busy nonprofit teams.
“Partnering with Fundraise Up is a natural fit for 360MatchPro,” said Adam Weinger, President of Double the Donation. “The purpose of matching gift automation is to ensure that no matching gift opportunity goes unnoticed, and Fundraise Up giving forms makes sure that all donor touchpoints are accounted for.”
360MatchPro and Fundraise Up giving forms provide nonprofits and donors with a streamlined, well-engineered donation flow that leaves no dollars on the table.
Learn more about Double the Donation at https://doublethedonation.com/ or schedule a private demo of 360MatchPro at https://www.360matchpro.com/demo-request/.
Learn more about Fundraise Up at https://fundraiseup.com.
Double the Donation Named 2019 Ellucian Partner Award Winner
/0 Comments/in Company Updates /by Hannah SilversDouble the Donation Recognized for Ethos Excellence
Atlanta, GA (October 15, 2019) — Double the Donation announced today that it has been selected as a winner in the 2019 Ellucian Partner Awards in the category of Ethos Excellence. Double the Donation has been recognized by Ellucian for its use of Ethos integration to empower higher education.
When connected to CRM Advance, 360MatchPro by Double the Donation automatically scans gift records for matching gift eligibility. The system then delivers the right forms and instructions to each donor, following up appropriately to drive matches to completion. Thanks to Ellucian Ethos integration, this powerful automation can be activated within minutes, allowing institutions to begin doubling their fundraising revenue instantly.
Delivering its Ethos integration just 30 days after becoming a partner, Double the Donation’s gift matching solution dramatically increases donation dollars by quickly validating each donation for gift matching eligibility.
“It’s an honor to be awarded with the 2019 Ellucian Technology Partner Award for Ethos Excellence,” said Adam Weinger, President of Double the Donation. “We invest deeply in all of our technology partnerships, and this recognition just affirms our commitment to Ellucian as a valued partner for our clients in higher education.”
“We’re proud to recognize our technology partner, Double the Donation, for developing and applying solutions to help higher education institutions achieve sustainable success,” said Ellucian Senior Director, Partnerships Andrea Henry. “We wish our sincere congratulations to Double the Donation and all of the 2019 Partner Awards winners!”
Double the Donation wins 2019 Ellucian Technology Partner Award for Ethos Excellence
Ellucian has the largest partner network in higher education, with more than 170 member organizations. The annual Partner Awards program honors software and solution providers who have made a significant impact in the higher education community. Winning organizations were recognized during Ellucian’s Partner Forum, which took place in Chicago, Illinois in conjunction with the annual EDUCAUSE Conference.
Double the Donation is the leading provider of matching gift and volunteer grant solutions to nonprofits and educational institutions. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into Ellucian CRM Advance to capture employment information and follow up appropriately with donors about matching gifts.
Almabase and Double the Donation Announce Integration with 360MatchPro Matching Gift Platform
/0 Comments/in Company Updates, Learning Center /by Adam WeingerAtlanta, GA (October 2, 2019) — Alumni engagement and online giving expert Almabase has launched a new partnership with Double the Donation, the leading provider of matching gift and volunteer grant solutions to nonprofits and educational institutions. The features a new integration between Almabase online giving pages and 360MatchPro by Double the Donation.
Trusted by hundreds of higher ed and K12 institutions, Almabase is transforming the world of alumni fundraising. With the ability to integrate with various gift processing systems, Almabase provides a one-stop solution for achieving fundraising goals, acquiring new donors, and enhancing the online giving experience for donors.
The 360MatchPro platform actively identifies donors who are eligible for employer matching gift programs, provides their company’s specific matching gift next steps, and then follows up with them automatically to drive additional revenue to nonprofits. The integration with Almabase automatically adds an employer field onto online giving forms, jumpstarting the matching gift process.
“The schools fundraising through Almabase are all in a unique position to take advantage of employer matching gift programs,” said Kalyan Varma, Co-founder and CEO of Almabase. “Integrating with 360MatchPro allows those schools to automate their matching gift opportunity identification and outreach. This is a huge value-add for schools without adding time-intensive administrative efforts.”
Setup of the integration is easy and only needs to be completed once. After setup is complete, schools have the capability to customize the matching gift follow-up that donors receive.
“Lack of donor awareness is the main contributing factor to schools falling short of their matching gift fundraising potential,” said Adam Weinger, President of Double the Donation. “Using 360MatchPro, schools start to close the $4-7 billion gap in matching gifts left on the table each year.”
360MatchPro identifies more matching gift opportunities than schools could do so manually, then actively and automatically follows up with them to drive a higher percentage of matches to completion than possible with manual outreach. Connecting 360MatchPro to Almabase giving forms ensures that no matching gift opportunity goes unclaimed.
Learn more about Double the Donation at https://doublethedonation.com/ or schedule a private demo of 360MatchPro at https://www.360matchpro.com/demo-request/.
Learn more about Almabase at https://www.almabase.com/.
CharityEngine Exclusively Partners with 360MatchPro by Double the Donation Matching Gifts Platform
/0 Comments/in Company Updates, Learning Center /by Adam WeingerAtlanta, GA (September 26, 2019) — CharityEngine is excited to help nonprofits take full advantage of their fundraising potential through a new exclusive partnership with Double the Donation. The 360MatchPro automation matching gift solution by Double the Donation automatically identifies donors who are eligible for employer matching gift programs, then follows up with them to drive matches to completion.
CharityEngine online fundraising can now be integrated with 360MatchPro in minutes. After implementation, nonprofits will instantly begin receiving highly detailed analytics about their donors’ employment, matching gift eligibility, and matching gift submission status.
“The value of this integration to our nonprofit clients are two-fold,” said Leigh Kessler, Vice President of Marketing and Communications for CharityEngine. “First, we’re able to drive increased revenue without donors increasing their donations through employer matching gift programs. But even more exciting is that our nonprofit clients can add an entirely new dimension to their fundraising strategy via insights into where their donors work.”
Nonprofits are currently leaving $4-7 billion in matching gifts on the table, largely because of a lack of donor awareness. The 360MatchPro integration with CharityEngine addresses this gap in donor knowledge of matching gift programs by delivering next steps directly to match-eligible donors on the confirmation page and in follow-up emails.
“Once the matching gift submission process is demystified, donors take advantage of their employer’s programs in huge numbers,” said Adam Weinger, President of Double the Donation. “360MatchPro provides the jump start that donors need after making a donation through CharityEngine forms.”
Specifically, donors receive their next steps at the time of their donation, while they are most actively engaged in supporting their chosen cause and organization. At the time of checkout, donors are presented with the opportunity to search for their employer’s matching gift program details. The name of their company is saved, and they are presented with all the instructions and links they need to get their gift matched.
Learn more about Double the Donation at https://doublethedonation.com/ or schedule a private demo of 360MatchPro at https://www.360matchpro.com/demo-request/.
Learn more about CharityEngine at https://charityengine.net/.
GiveGab Chooses Double the Donation for Matching Gifts Integration
/0 Comments/in Company Updates, Learning Center /by Adam WeingerAtlanta, GA (September 9, 2019) — In an exciting move, Double the Donation is proud to announce that GiveGab has released a new integration with 360MatchPro by Double the Donation, the leading provider of matching gifts and volunteer grant software to nonprofits and educational institutions.
The integration connects 360MatchPro to GiveGab Enterprise, GiveGab’s year-round giving solution. GiveGab users can easily integrate 360MatchPro’s automated matching gift identification and follow-up tools into their GiveGab Enterprise online donation forms.
“GiveGab places a high importance on flexible and seamless solutions for busy nonprofits,” said Charlie Mulligan, CEO of GiveGab. “360MatchPro delivers on both. Double the Donation is able to identify more matching gift opportunities and actively follow up on them with personalized outreach to donors, all without disrupting the donation process.”
As donors progress through an GiveGab Enterprise online donation form integrated with 360MatchPro, the system goes to work matching donors with the corporate matching gift and volunteer grant programs they’re eligible for. 360MatchPro then guides donors through the matching gift submission process.
Setup takes minutes, and once the integration is established, nonprofits will immediately begin automatically identifying more matching gift-eligible donors who give.
“Nonprofits are leaving $4-7 million in matching gift revenue on the table every year,” said Adam Weinger, President of Double the Donation. “360MatchPro and GiveGab Enterprise are able to help nonprofits close that gap by addressing donor awareness surrounding these matching gift programs.”
The integration doesn’t just boost nonprofits’ matching gift revenue. The joint solution also opens up other fundraising avenues by delivering actionable statistics and reports back to nonprofits. 360MatchPro will help nonprofits identify their strongest corporate supporters, filterable by characteristics of their matching gift programs and by their percentage representation within the donor base.
With this information and step-by-step reporting of each individual donor’s journey through the matching gift process, 360MatchPro and GiveGab Enterprise greatly enhance nonprofits’ overall fundraising strategy.
Learn more about Double the Donation at https://doublethedonation.com/ or schedule a private demo of 360MatchPro at https://www.360matchpro.com/demo-request/.
Learn more about GiveGab at https://www.givegab.com/.
RaiseDonors Selects Double the Donation as Exclusive Matching Gifts Provider
/0 Comments/in Company Updates, Learning Center /by Adam WeingerAtlanta, GA (August 28, 2019) — Double the Donation is excited to share the news of a new matching gifts integration with RaiseDonors and 360MatchPro by Double the Donation, the leading provider of matching gifts and volunteer grant software to nonprofits and educational institutions.
360MatchPro is the industry-leading matching gift automation tool for nonprofits ready to take their matching gift revenue to the next level. When integrated with RaiseDonors online fundraising forms, 360MatchPro automatically identifies and follows up with matching gift-eligible donors without requiring any additional action from nonprofits stretched for time.
“Nonprofits are missing out on millions in matching gift revenue every year, and we wanted to do something about it,” said Stephen Boudreau, Co-Founder of RaiseDonors. “360MatchPro by Double the Donation is the solution to increase fundraising revenue without any coding or lengthy setup — just one click.”
Adding the 360MatchPro streamlined company name search field to RaiseDonors online fundraising forms allows nonprofits to capture donor matching gift eligibility, then automatically present matching gift next steps on the confirmation page and in follow-up email messaging.
Add the 360MatchPro by Double the Donation streamlined employer search field to your RaiseDonors online donation forms.
“The key to increasing matching gift revenue is to address the lack of donor awareness about matching gift and volunteer grant programs,” said Adam Weinger, President of Double the Donation. “The 360MatchPro integration with RaiseDonors online fundraising forms automatically identifies matching gift opportunities even donors had no idea they were eligible for, then guides them through their company’s specific process to get their gift matched.”
Each company with a matching gift program has different program requirements and processes for employees to take to get their gift matched. And with 65% of Fortune 500 companies and many others offering these programs, there are a lot of forms and guidelines to keep track of. Double the Donation’s database of matching gift companies takes the guesswork and time out of the matching gift process, leaving nonprofits time to focus on top opportunities.
Nonprofits can take advantage of this vast database of matching gift programs automatically in the donation process with the integration between RaiseDonors and 360MatchPro by Double the Donation.
Learn more about Double the Donation at https://doublethedonation.com/ or schedule a private demo of 360MatchPro at https://360matchpro.com/demo-request/.
Learn more about RaiseDonors at https://raisedonors.com/.
360MatchPro by Double the Donation Joins the Ellucian Partner Community with Ethos Connectivity
/0 Comments/in Company Updates, Learning Center /by Adam WeingerAtlanta, GA (August 20, 2019) — As school year preparations begin, Double the Donation is proud to join Ellucian, the leading provider of software and services built to power higher education, in partnership to offer a new technical integration. The integration connects Ellucian CRM Advance with 360MatchPro by Double the Donation, the industry-leading matching gift automation tool for nonprofits and educational institutions.
Corporate matching gifts are an underutilized source of fundraising for institutions of higher education. Although 15-19 million individuals in the United States are eligible for matching gift programs, $4-7 billion in matching gift revenue goes unclaimed each year. The joint solution of 360MatchPro and CRM Advance addresses this gap in client potential to turn match eligibility into matched donations.
“When searching for a partner in the matching gift space, we knew that we needed an experienced company focused on technical innovation,” said Kim Coelho, Director of Product Management for the Advancement Solutions Portfolio at Ellucian. “Double the Donation brings a wealth of experience and a forward-thinking technological approach from the greater philanthropy world to our advancement solutions.”
When connected to CRM Advance, 360MatchPro automatically scans gift records for matching gift eligibility. The system then delivers the right forms and instructions to each donor, following up appropriately to drive matches to completion. Thanks to Ellucian Ethos integration, this powerful automation can be activated within minutes, allowing institutions to begin doubling their fundraising revenue instantly.
Since 360MatchPro handles this matching gift identification and follow-up automatically, gift officers and advancement offices can dedicate their valuable time to top opportunities instead of manual outreach.
“Time-saving automation is the key to the value of this joint solution,” said Adam Weinger, President of Double the Donation. “360MatchPro shoulders the burden of research, outreach, and reporting that our clients were doing manually. That leaves time for advanced reporting and targeting manual communications to top matching gift opportunities.”
Learn more about Double the Donation at https://doublethedonation.com/ or schedule a private demo of 360MatchPro at https://360matchpro.com/demo-request/.
To learn more about Ellucian and CRM advance, visit https://www.ellucian.com/solutions/ellucian-crm-advance.