DonorDrive is proud to announce a new built-in integration with 360MatchPro, the leading matching gifts automation platform by Double the Donation.
The new partnership drives more revenue for nonprofit organizations through a tight integration between DonorDrive donation forms and 360MatchPro’s automated gift matching identification and workflows. With $4-7 billion in matching gift revenue left unclaimed every year, the new integration is essential for nonprofits looking to bridge the gap.
“Our mission at DonorDrive is to power our nonprofit clients’ missions by making available the best-in-class strategies, tools, and partners” said Marc Rubner, CEO at DonorDrive. “Our new partnership with Double the Donation supports this mission through our integration with the 360MatchPro solution.”
The new integration with 360MatchPro is quick for nonprofits to activate and easy for donors to navigate. Nonprofits using the integration will capture donors’ matching gift eligibility when they give, then automated personalized communication streams will drive matching gifts to completion. Donors who are match-eligible move seamlessly through the entire integrated workflow to swiftly match the gift they’ve just made, thereby doubling revenue for the nonprofits they’re supporting.
“360MatchPro drives immediate results for DonorDrive clients with the new integration,” said Adam Weinger, President of Double the Donation. “We’re focused on a frictionless donor experience, which preserves donation form conversion rates while capturing the employer information that’s essential for doubling revenue.”
The new 360MatchPro integration with DonorDrive will help nonprofits take advantage of the corporate matching gift opportunities their donors are eligible for, working together toward closing the $4-7 billion matching gift revenue gap.
Activate in Seconds and Start Raising More from Matching Gifts!
Activating the 360MatchPro integration within DonorDrive is easy. The support teams will take care of everything for you! And once you’re integrated, it’s time to get the most out of your new 360MatchPro automation.
As donors make a gift to your organization, they will have the opportunity to search for their company’s name. The helpful text above the company name search fields lets the donor know why you’re asking for their employer information — to double the impact of their gift!
The 360MatchPro streamlined company name search field on your DonorDrive donation form presents an easy-to-navigate drop-down list of matching gift companies for your donor to select from.
But the matching gift journey doesn’t stop there. After your donor submits their gift, it’s time to direct them to the next steps they need to take to get it matched by their company. The 360MatchPro integration will inform the donor right on the confirmation page whether they’re eligible for a matching gift and what to do next.
360MatchPro takes donors from your DonorDrive confirmation page to their company’s matching gift form with one click.
The donor can navigate directly to their company’s matching gift form or view additional guidelines with one click. That one click means double the revenue for your organization!
Drive More Matches to Completion with 360MatchPro!
The combination of DonorDrive donation forms and 360MatchPro matching gift automation will seamlessly lead donors through the donation and matching gift process for all your fundraising events. Keep in mind the following benefits of 360MatchPro:
Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
Put the integrated solutions to work for your next fundraising event! Schedule a demo of 360MatchPro to learn how to maximize your matching gift revenue.
About DonorDrive®: DonorDrive is an enterprise-level fundraising platform that turns everyday people into powerful fundraisers. With over 20 years of fundraising innovation, DonorDrive has helped hundreds of nonprofits, like Children’s Miracle Network Hospitals, the American Foundation for Suicide Prevention, Arthritis Foundation, and World Vision grow and become industry leaders. Through innovative solutions such as Live FundraisingTM, Express DonateTM, Facebook Fundraisers, and the Fundraising Motivation EngineTM, DonorDrive has enabled nonprofits to raise over $1 Billion. To learn more visit, www.donordrive.com.
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://360matchpro.com/demo-request/
https://doublethedonation.com/tips/wp-content/uploads/Double-the-Donation-DonorDrive-feature.png290775Adam Weingerhttps://doublethedonation.com/tips/wp-content/uploads/2018/12/double-the-donation-color-logo.svgAdam Weinger2020-07-02 11:50:002020-07-02 12:26:48DonorDrive Chooses Partnership with Double the Donation to Drive More Matching Gift Revenue for Nonprofits
Double the Donation, the leading provider of matching gift and volunteer grant solutions to nonprofits, is excited to announce the integration of its 360MatchPro corporate matching gift solution with Give Lively, a New York City-based tech company reimagining the future of nonprofit fundraising for free.
Give Lively built and supports a powerful and practical nonprofit fundraising platform that provides unlimited access to free digital, peer- a
nd event-based fundraising technology. The rapidly growing tech company facilitates hundreds of thousands of donations every year for its 10,000+ nonprofit members, all of which can now benefit from industry-leading corporate matching gift automation from Double the Donation.
“We believe nonprofits, no matter their size, should not sacrifice their means to satisfy their missions. Our direct collaboration with them reflects this; their needs propel the development of our product,” said David DeParolesa, CEO of Give Lively. “Double the Donation addresses an area of fundraising that our nonprofit members find invaluable for their fundraising strategy. We’re proud to offer them the opt-in opportunity to add the 360MatchPro matching gift solution and open up new avenues for fundraising perhaps unknown to their donors.”
$4-7 billion in matching gift revenue left on the table every year, and the gap can be attributed to a lack in donor awareness of corporate matching gift programs. According to Double the Donation’s analysis, 78% of match-eligible donors do not know their company offers a matching gift program and only 7% of donors at companies with matching gift programs get their gifts matched. 360MatchPro by Double the Donation ensures that every matching gift opportunity is identified, driven to completion, and reported back to the nonprofit — all automatically.
“Every nonprofit we speak with knows that corporate matching gifts are an important source of fundraising revenue, but many don’t know how to increase their matching gift numbers,” said Adam Weinger, President of Double the Donation. “The 360MatchPro platform closes the matching gift awareness gap by identifying match-eligible donors and guiding them through the complicated matching gift process, all without any manual action by the nonprofit.”
The Give Lively and Double the Donation partnership integrates in minutes and can raising your fundraising revenue by double or even triple the amount.
Activate in Seconds and Start Raising More from Matching Gifts!
To begin your matching gifts journey, establish a 360MatchPro account with Double the Donation. Then, take your new 360MatchPro account and connect it to your existing Give Lively account. Once connected, 360MatchPro will automatically begin searching for matching gift opportunities and driving them to completion as donors give through your Give Lively forms!
With your 360MatchPro account plugged into your Give Lively platform, the 360MatchPro tool is enabled globally across your confirmation pages. After a donor makes a donation to your organization, they’ll be prompted to search for their company to see if they are match eligible via the 360MatchPro autocomplete search tool. That means donors can go straight from your organization’s confirmation page to their company matching gift application form, streamlining the donor’s journey to doubling their donation!
Drive More Matching Gifts to Completion with 360MatchPro!
With the new integration from Give Lively and Double the Donation, you can take advantage of corporate philanthropy and claim millions of dollars in fundraising revenue via corporate gift matching. The 360MatchPro tool helps you every step of the way from identification of match-eligible donors to leading those donors to their employer’s gift matching page to tracking matching statuses and other fundraising trends.
Give Lively’s goal is to help nonprofits of all sizes take advantage of the digital fundraising movement by dramatically improving the giving experience for everyone. The 360MatchPro integration helps Give Lively accomplish that mission with features like the following:
Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
Request a demo today to get started with improving the giving experience for you and your donors.
About Give Lively: Give Lively believes nonprofits shouldn’t sacrifice their means to satisfy their missions. They are a philanthropist-funded, social impact–driven tech company that collaborates directly with nonprofits to build better fundraising tech and give it away to them for free. Visit www.givelively.org to learn more.
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://360matchpro.com/demo-request/.
https://doublethedonation.com/tips/wp-content/uploads/2020/03/Double-the-Donation-Give-Lively-feature.jpg290775Adam Weingerhttps://doublethedonation.com/tips/wp-content/uploads/2018/12/double-the-donation-color-logo.svgAdam Weinger2020-06-15 15:21:182020-07-09 12:20:53Double the Donation Partners with Give Lively to Offer Corporate Matching Gifts Solution to 10,000+ More Nonprofits
Qgiv is pleased to announce an expansion of its preferred partnership with 360MatchPro by Double the Donation, the leading provider of matching gift and volunteer grant solutions to nonprofits and educational institutions. 360MatchPro is now available on Qgiv peer-to-peer fundraising forms which will give Qgiv’s peer-to-peer and auction participants the ability to check their matching gift eligibility and submit matching gift requests to their employer within seconds.
This expansion comes less than a month after Qgiv debuted an integration between Qgiv standard giving forms and 360MatchPro.
“It means a lot not just to us at Qgiv but also to our clients to ensure that the latest and best functionality is being released as soon as it’s available,” said Todd Baylis, CEO and co-founder of Qgiv, Inc. “Double the Donation shares that commitment, and for that reason, we’re proud to work alongside them as our preferred matching gifts provider.”
360MatchPro is now available on Qgiv peer-to-peer fundraising forms.
With the new integration, nonprofits fundraising through Qgiv peer-to-peer fundraising and auction forms now have access to the same matching gift identification and automation capabilities as those using Qgiv standard donation forms. 360MatchPro automatically identifies matching gift opportunities throughout the native Qgiv donation process, then follows up with donors to ensure that all opportunities are converted into additional revenue for nonprofits.
“We’re happy to partner with a provider like Qgiv that prioritizes client success so highly in technical decision-making,” said Adam Weinger, President of Double the Donation. “That mindset backed the expansion of our integration into Qgiv’s auction and peer-to-peer products.”
In the United States, $4-7 billion in potential matching gift revenue going unclaimed every year. The 360MatchPro integration offers nonprofits fundraising through Qgiv the opportunity to close that gap.
About Qgiv: Qgiv, Inc. is a leading digital fundraising platform founded in 2007. From their headquarters in Lakeland, FL they currently serve more than 4,500 nonprofit and faith-based organizations in the United States and Canada. Their no long-term contract pricing, unlimited access to tools and support, and integrations with leading CRM and email tools make it easy for nonprofits to experiment with new technology and grow their digital fundraising programs. Qgiv is committed to helping nonprofits raise more by anticipating and addressing their needs and challenges through customer-led development and close attention to industry best practices. To learn more about the Qgiv platform, visit www.qgiv.com.
About Double the Donation: Double the Donation helps nonprofits and educational institutions increase fundraising from corporate matching gift and employee volunteer grant programs. Double the Donation maintains a database of employee matching gift and volunteer grant programs. With more than 20,000 entries in the database, Double the Donation presents match-eligible donors with their company’s specific program requirements, including a direct link to their company’s online matching gift submission portal or PDF download. To learn more about Double the Donation, visit https://doublethedonation.com
https://doublethedonation.com/tips/wp-content/uploads/Double-the-Donation-Qgiv-p2p-and-auction-update-feature.png290775Adam Weingerhttps://doublethedonation.com/tips/wp-content/uploads/2018/12/double-the-donation-color-logo.svgAdam Weinger2020-06-08 12:00:172020-06-11 11:32:00Qgiv Expands Integration with Preferred Partner Double the Donation into Peer-to-Peer Fundraising and Auction Forms
Matching gifts are an excellent way of adding further value to a donor’s gift. But how do you convince your donors to apply for matching gifts after their donation is made? Here are five ways you can encourage donors to pursue a matched gift from their employer.
1. Ask on your confirmation page
A customizable donation confirmation page is a great way to put in a request for donors to seek a matching gift. For example, you could slip in a request to seek a match below the thank you message that reads, “Make your gift go twice as far! Ask your employer if they’ll match your gift!” Be sure to provide links to resources about matching gifts beneath the message. Many donors are unfamiliar with matching gifts, so it’s important that you teach your donors what matching gifts are and provide instructions on how to determine if their employer matches gifts.
One really convenient way to kickstart the process is embedding a matching gift search tool, like that of Double the Donation, on the confirmation page. If your online donation platform has a matching gift service integration, like Qgiv and Double the Donation, make sure you’re taking full advantage of it by adding it to your online donation form or confirmation page.
Your confirmation page doesn’t have to be a transactional message. It’s a great place to share additional information and ask donors to get more involved. Asking donors to seek a match is a great way to deepen their involvement with your organization. This can be accomplished easily by embedding Double the Donation’s matching gift search widget onto your confirmation page and encouraging donors to search for their employer.
2. Ask donors to pursue a match in their receipt
Another option for asking donors to seek matching gifts post-donation is to include an ask in their receipt. Whether you send an automated receipt or a printed thank-you letter, let donors know their gift can go farther. Like a donation confirmation page, a receipt can include more than just transaction details. Your receipt is an invitation to donors to get more involved with supporting your cause.
Include a request to seek a matching gift alongside other relationship-building requests— like signing up to volunteer, follow your organization’s social media accounts, etc. That request can link to a blog post about matching gifts or to a dedicated matching gift page on your website. Be sure whichever page you direct donors to allows them to search for their employer and proceed to apply for a match.
3. Send follow-up emails to donors
If you’re not sending follow-up emails to donors after their gift, now is the time to start! Donors want to know how you used their gift, what progress you’re making, and what your plans are. Satisfy their curiosity with regular email updates! You’ll provide proof to your donors that their gift was noticed and the funds they gave were used well.
Within your follow up emails, reiterate the benefits of matching gifts. Do your research into local companies with matching gift programs and include a list of companies that match gifts. Hopefully, your donors will see their employer on the list and will be inspired to apply.
Include an employer search bar so donors who don’t see their employer listed can quickly search for them. As you become aware of more local businesses offering a matching gift benefit to their employees, update your list to include them. The larger the list, the more likely your donors will find their employer and seek a match on their own.
4. Check the status of pending matches
If your online donation form includes a matching gift search function or other corporate giving functions, make note of transactions with an expected match. Then, be sure to schedule follow-ups until the gift is fulfilled.
It’s easy for donors to indicate they will apply for a matching gift. It’s often easy for them to complete the associated paperwork, too. The hard part is finding the time to sit down and do it. Your donors are busy people!
Following up with donors as they pursue matching gifts is a great way to motivate them to complete the necessary paperwork. You don’t want to be too pushy, so schedule your follow up calls and/or emails with enough time between them to ensure you’re not badgering your donors.
A weekly check-in after the first call should be sufficient. If your donor requests that you reach out less, be sure to abide by their wishes and adjust your schedule accordingly.
As you receive the expected matches, be sure to update your CRM to reflect that the matching gift was received! This way, you’ll know to stop calling your donor to seek updates on the matching gift process.
5. Reach out to donors when gift matching is successful
Sometimes, a great way to inspire donors to give again and pursue another match is to let them know their hard work paid off! When you receive matching donations and link them to a donor’s gift, give them a call to personally thank them. Your donor was directly responsible for the additional funds you received.
During the engagement, let them know how much you appreciate them applying for the matching gift. Explain to your donor how those additional funds will be used. Thank them and mention that you hope you can count on them for future support as well.
After you’ve had time to put the donor’s funds to use and have provided them with an update, encourage them to give again with a personalized appeal. In the appeal, mention their matched gift and express how much it helped. Then, ask your donor to grow their support with a recurring gift. Explain that their recurring donation might also be matched by their employer so that their regular income can make a huge difference for your cause.
Conclusion
Encourage your supporters to seek matching gifts after they give. Include requests for matching gifts directly on your donation confirmation page and receipts, promote matching gifts in follow up communications, and call to thank donors when their matching gifts are received. When it comes time to ask your donors for another gift, be sure to ask them to seek a match from their employer again.
Normalizing the matching gift process for donors will ensure the completion of more matching gift requests in the future and more matches to support your cause. For more information, check out these matching gift best practices!
This was a guest post contributed by Shay Lessman at Qgiv.
Matching gifts offer powerful benefits to both donors and nonprofit organizations. Nonprofits enjoy virtually twice the amount of donations, and donors are pleased to know that their donations are going even further. If the matching gift is from a company, the business itself can enjoy some tax benefits as well as an increased social image.
This by far is a win-win scenario!
Matching gifts can be a great way for development practitioners to push their funding campaigns forward. It’s amazing how many charities leave money on the table because they failed to help their donors engage in the corporate matching gift annuities.
What is a Matching Gift?
Corporate matching gifts are a type of philanthropy in which companies financially match donations that their employees make to nonprofit organizations. When an employee makes a donation, they’ll request the matching gift from their employer, who then makes their own donation.
Many businesses run corporate giving programs whereby they match employee donations with contributions to eligible nonprofit organizations. Matching gifts can double, or even triple, certain donations, which can greatly assist fundraising campaigns.
For example, an employee donates $2,500 to an eligible non-profit organization and files a matching gift request. The employer company then approves this application and makes a 1:1 employee donation, writing a check of $2,500 to the same non-profit organization, thereby doubling the donation on the behalf of the employee. The nonprofit gets $5,000 from the donation, and the employee essentially donates $5,000, while only $2,500 comes from their own pocket.
Different companies employ different guidelines concerning matching donations. Employees are made aware of their company policies and ideally, should be aware of the percentage their companies are matching in donations. This information is often held by the human resources department of the company, who also may be responsible for making the employees aware of it.
Matching donations are a great way to enable nonprofit organizations to do more as donations increase while also helping businesses improve their corporate social responsibility.
Why Do Nonprofit Organizations Target Matching Gifts?
It’s a free flow of money! While any donation is free cash, matching gifts are an additional source of fundraising revenue that can help bankroll your organization.
NPOs need every bit of cash they can receive. As opposed to asking for new contributions, raising funds with matching donations lets you ask existing donors to do more without donating more of their own money. Many businesses with matching gift programs provide online portals for staff to submit requests for gifts, so it’s a painless, fast process for your donors that adds enormous returns for your nonprofit organizations.
First, nonprofit organizations have to address some important questions in order to leverage matching gifts:
Where do your donors and their partners work?
Are your donors knowledgeable about corporate gifting programs?
Do your donors know about appropriate matching gift requests?
As a nonprofit, your job is to raise awareness about matching gifts. By answering the aforementioned questions, you will know whom to approach and with what information, so you can be more effective with your resources and time.
Here, we have covered six ways to make your donors aware of matching gifts:
Create Dedicated Matching Gift Pages
Educate Donors About Matching Gifts Within the Donation Process
Remind Donors to Request a Match in your Acknowledgement Letter
Encourage Matching Gift through Social Media
Be sure to Utilize Email Newsletters for Matching Gift Promotion
Include a Line About Matching Gifts Beneath Your Signature
Let’s walk through each of these best practices and what they can mean for your nonprofit!
1. Create Dedicated Matching Gift Pages
It is not just that you want donors to be informed about the matching gifts; you also want them to keep these programs at top of mind. One way to do this is to create a dedicated page on your site that has all the information about matching gifts.
A matching gift web page is a place for your donors to go when they have concerns about checking their employer’s program or submitting a request. The more information your donors have regarding the matching gift program, the more likely they will be comfortable with the whole process.
2. Educate Donors About Matching Gifts Within the Donation Process
An easy way to encourage your donors to double their contributions is to encourage matching gift programs in the midst of the giving process. You can inform your donors about matching gifts by adding an optional field to your donation pages.
You can provide an optimized link that leads to helpful information on employer matching gift programs, as well as guidelines on how to submit documentation. By including an optional field about matching gifts on the donation page, you can help them get more information and potentially make a request.
Providing donors with more information about their company’s matching gift program by including it on the donation page is a great way to motivate donors as they are already in the mood to give, and will probably take some extra time to consider requesting a match.
3. Remind Donors to Request a Match in Your Acknowledgement Letter
Sending thank-you letters right after your donors give keeps the gift in their heads for longer. By sending thank you letters, it is a perfect way to remind supporters of their company’s giving program and encourage them to pursue a match.
4. Encourage Matching Gifts Through Social Media
Promoting matching gifts on social media not only conveys important information to the donors, but it is done in a format that the majority of users are already acquainted with.
In addition, the use of social media can be a tremendous way to reach out to your younger supporters like Millennials and Generation Z. It can likewise be a great way to connect with people who have little knowledge about the nonprofit. If you share valuable information about matching gifts, your supporters will likely find the post. You can hopefully attract new donors and get more matching gifts via social media.
The secret to unlocking the full potential of social media websites is consistency; by regularly engaging your audience, you can make sure that your posts advocating for matching gifts are effective. Although Facebook continues to dominate the social media space, you can use other websites to encourage matching gifts as well:
Pinterest: Create a board dedicated to “Matching Gifts” and repin related infographics and articles for your followers to repin and like.
Instagram: Make use of this image-based website to tell stories related to the impact your nonprofit organization is making. Add a link to your Instagram profile and inspire donors to increase their giving with matching gifts.
Twitter: Just keep your tweets brief and focused. After all, you only have 280 characters to convey an entire message! Be sure to provide your followers with other resources for more information.
It is important to regularly and accurately keep your profiles updated. It is preferable to have one or two rock-solid social media pages that promote your matching gifts (and nonprofit) than a couple of profiles that are stagnant and silent for several months.
5. Be Sure to Utilize Email Newsletters for Matching Gift Promotion
To help your donors learn more about gift matching, a good way to help them understand is to share messages about corporate giving through your newsletter. By doing this, you can keep nurturing the relationship you have with current donors while encouraging them to make their gifts go further.
6. Include a Line About Matching Gifts Beneath Your Signature
You can include a sentence under your signature which will always remind your subscribers about matching gifts. This sentence should be concise and attention-grabbing.
For example, something like this:
“Please think about doubling your gift’s impact. Your donation could be considered for a matching gift from an employer. Please find out whether you’re eligible here [link to a matching gift database].”
Conclusion
Matching gifts are a great way to increase your fundraising efforts and scale the impact that your nonprofit is working towards. Corporate giving is a sure way to establish a stable fund inflow, although it is likely that many of your donors need to be made aware of it while they are donating.
Promoting corporate philanthropy is not limited to the strategies discussed in this post! Additionally, donors can send their employers a prompt to match a donation while donating online via donation forms like those from Donorbox. Make sure to give your donors a wholesome online donation experience, which is also likely to work in your favor and help increase your funds.
About the Author
Raviraj Hegde leads Growth at Donorbox where he is helping thousands of nonprofits build great donor experience and increasing online fundraising. Donorbox is a state of the art fundraising software to create simple and powerful donation forms. It is trusted by over 30,000 nonprofits across 25 countries.
https://doublethedonation.com/tips/wp-content/uploads/DTD_Donorbox_Corporate-Giving-6-Ways-to-Raise-Awareness-and-Scale-Impact_feature.jpg450750Adam Weingerhttps://doublethedonation.com/tips/wp-content/uploads/2018/12/double-the-donation-color-logo.svgAdam Weinger2020-06-05 10:23:332020-06-05 13:10:46Corporate Giving: 6 Ways to Raise Awareness and Scale Impact
https://doublethedonation.com/tips/wp-content/uploads/Double-the-Donation-Black-Lives-Matter-database-updates-feature.png290775Adam Weingerhttps://doublethedonation.com/tips/wp-content/uploads/2018/12/double-the-donation-color-logo.svgAdam Weinger2020-06-05 10:21:052020-06-09 13:18:58Check Your Match Eligibility for Donations to Social Justice and Black Lives Matter Causes
Double the Donation is proud to announce a new technology partnership with iModules. This partnership enables institutions to integrate employee matching gift automation platform 360MatchPro by Double the Donation, the leading corporate matching gift automation platform, with Encompass from iModules for a seamless donor experience.
“iModules is proud to support organizations that help our customers succeed with their corporate matching gift programs,” said Germaine Ward, Vice President of Product Management at iModules. “By aligning our Encompass solution with 360MatchPro, iModules continues to deliver on its commitment to helping higher education improve their fundraising efforts.”
Universities in particular are well-positioned to take advantage of employee matching gift programs. Although all corporate philanthropy programs involve different requirements for gift size, submission format and deadline, and eligibility of nonprofits to benefit from them, educational institutions almost always meet any corporate program requirements. That means a high percentage of the 15-19 million match-eligible individuals in the US alone can get their gifts matched when those gifts are made to a university.
“360MatchPro tackles the gap between the vast numbers of match-eligible donors and the revenue they could be raising for the universities they donate to,” said Adam Weinger, President of Double the Donation. “The reason for this gap is donor awareness of matching gift programs and processes. Our integrated solutions aim to provide the right information to the right donor at the right time to make matching gift request submission the natural next step of any eligible donor.”
The integrated solution tackles the $4-7 billion in corporate matching gift revenue left unclaimed every year by fundraising institutions. More than three-fourths of donors who are eligible to have their gifts matched by their employers don’t even know their company has a matching gift program. 360MatchPro automates the identification and outreach necessary to drive donor matches to completion.
Activate in Seconds and Start Raising More from Matching Gifts!
With ready-to-help support teams and an easy step-by-step process, you’ll be able to integrate your 360MatchPro solution into your Encompass account in no time. Once integrated with Encompass, 360MatchPro presents donors with multiple opportunities to identify their employer during the donation process without interrupting the flow of the donation experience. Just add the 360MatchPro company name search field to any of your Encompass forms with the pre-formatted Gift Matching data field type, pictured below/above, to identify more matching gift opportunities during the donation process.
With this information, 360MatchPro then delivers actionable next steps and actively follows up on each submission. You can automate and customize emails to fit your organization’s needs to drive gift matches to completion without putting more on your nonprofit’s plate.
The autocomplete search tool powered by Double the Donation maps your donor’s entries to corresponding company names so you can keep your data streamlined and consolidated. The results are higher matching gift request submission rates and revenue, higher percentages of donors with current employment information on file, and a wealth of useful corporate philanthropy-related data for university teams.
Drive More Matching Gifts to Completion with 360MatchPro!
iModules is a leader in the alumni fundraising and engagement space with features that help your organization gain efficiency, increase engagement, build your legacy, and elevate fundraising. 360MatchPro by Double the Donation amplifies those benefits through corporate gift matching and allows your nonprofit to achieve the following:
Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
To get started with your gift matching journey with iModules and Double the Donation, schedule a private demo of 360MatchPro at https://www.360matchpro.com/demo-request/.
About iModules: Powerful technology. Inspired engagement. Lifelong relationships. More than 800 higher education institutions partner with iModules to drive larger gifts, increase event attendance and membership, and improve participation rates through data-driven, meaningful engagement. Learn more at www.imodules.com.
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://360matchpro.com/demo-request/.
https://doublethedonation.com/tips/wp-content/uploads/Double-the-Donation-iModules-integration-feature.png290775Adam Weingerhttps://doublethedonation.com/tips/wp-content/uploads/2018/12/double-the-donation-color-logo.svgAdam Weinger2020-06-01 09:45:152020-07-09 14:43:38iModules Debuts Preferred Technology Partnership with 360MatchPro by Double the Donation
https://doublethedonation.com/tips/wp-content/uploads/2018/12/double-the-donation-color-logo.svg00Adam Weingerhttps://doublethedonation.com/tips/wp-content/uploads/2018/12/double-the-donation-color-logo.svgAdam Weinger2020-05-28 00:00:582020-05-28 16:46:4315+ Best Church Software Solutions for Virtual Success
https://doublethedonation.com/tips/wp-content/uploads/2018/12/double-the-donation-color-logo.svg00Adam Weingerhttps://doublethedonation.com/tips/wp-content/uploads/2018/12/double-the-donation-color-logo.svgAdam Weinger2020-05-21 08:42:332020-05-22 10:04:09Live Video Fundraising: 18 Tech Tools for Your Nonprofit
DonorDrive Chooses Partnership with Double the Donation to Drive More Matching Gift Revenue for Nonprofits
/in Company Updates, Learning Center /by Adam WeingerDonorDrive is proud to announce a new built-in integration with 360MatchPro, the leading matching gifts automation platform by Double the Donation.
The new partnership drives more revenue for nonprofit organizations through a tight integration between DonorDrive donation forms and 360MatchPro’s automated gift matching identification and workflows. With $4-7 billion in matching gift revenue left unclaimed every year, the new integration is essential for nonprofits looking to bridge the gap.
The new integration with 360MatchPro is quick for nonprofits to activate and easy for donors to navigate. Nonprofits using the integration will capture donors’ matching gift eligibility when they give, then automated personalized communication streams will drive matching gifts to completion. Donors who are match-eligible move seamlessly through the entire integrated workflow to swiftly match the gift they’ve just made, thereby doubling revenue for the nonprofits they’re supporting.
“360MatchPro drives immediate results for DonorDrive clients with the new integration,” said Adam Weinger, President of Double the Donation. “We’re focused on a frictionless donor experience, which preserves donation form conversion rates while capturing the employer information that’s essential for doubling revenue.”
The new 360MatchPro integration with DonorDrive will help nonprofits take advantage of the corporate matching gift opportunities their donors are eligible for, working together toward closing the $4-7 billion matching gift revenue gap.
Activate in Seconds and Start Raising More from Matching Gifts!
Activating the 360MatchPro integration within DonorDrive is easy. The support teams will take care of everything for you! And once you’re integrated, it’s time to get the most out of your new 360MatchPro automation.
As donors make a gift to your organization, they will have the opportunity to search for their company’s name. The helpful text above the company name search fields lets the donor know why you’re asking for their employer information — to double the impact of their gift!
The 360MatchPro streamlined company name search field on your DonorDrive donation form presents an easy-to-navigate drop-down list of matching gift companies for your donor to select from.
But the matching gift journey doesn’t stop there. After your donor submits their gift, it’s time to direct them to the next steps they need to take to get it matched by their company. The 360MatchPro integration will inform the donor right on the confirmation page whether they’re eligible for a matching gift and what to do next.
360MatchPro takes donors from your DonorDrive confirmation page to their company’s matching gift form with one click.
The donor can navigate directly to their company’s matching gift form or view additional guidelines with one click. That one click means double the revenue for your organization!
Drive More Matches to Completion with 360MatchPro!
The combination of DonorDrive donation forms and 360MatchPro matching gift automation will seamlessly lead donors through the donation and matching gift process for all your fundraising events. Keep in mind the following benefits of 360MatchPro:
Put the integrated solutions to work for your next fundraising event! Schedule a demo of 360MatchPro to learn how to maximize your matching gift revenue.
About DonorDrive®: DonorDrive is an enterprise-level fundraising platform that turns everyday people into powerful fundraisers. With over 20 years of fundraising innovation, DonorDrive has helped hundreds of nonprofits, like Children’s Miracle Network Hospitals, the American Foundation for Suicide Prevention, Arthritis Foundation, and World Vision grow and become industry leaders. Through innovative solutions such as Live FundraisingTM, Express DonateTM, Facebook Fundraisers, and the Fundraising Motivation EngineTM, DonorDrive has enabled nonprofits to raise over $1 Billion. To learn more visit, www.donordrive.com.
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://360matchpro.com/demo-request/
Double the Donation Partners with Give Lively to Offer Corporate Matching Gifts Solution to 10,000+ More Nonprofits
/in Company Updates, Learning Center /by Adam WeingerDouble the Donation, the leading provider of matching gift and volunteer grant solutions to nonprofits, is excited to announce the integration of its 360MatchPro corporate matching gift solution with Give Lively, a New York City-based tech company reimagining the future of nonprofit fundraising for free.
Give Lively built and supports a powerful and practical nonprofit fundraising platform that provides unlimited access to free digital, peer- a
nd event-based fundraising technology. The rapidly growing tech company facilitates hundreds of thousands of donations every year for its 10,000+ nonprofit members, all of which can now benefit from industry-leading corporate matching gift automation from Double the Donation.
$4-7 billion in matching gift revenue left on the table every year, and the gap can be attributed to a lack in donor awareness of corporate matching gift programs. According to Double the Donation’s analysis, 78% of match-eligible donors do not know their company offers a matching gift program and only 7% of donors at companies with matching gift programs get their gifts matched. 360MatchPro by Double the Donation ensures that every matching gift opportunity is identified, driven to completion, and reported back to the nonprofit — all automatically.
“Every nonprofit we speak with knows that corporate matching gifts are an important source of fundraising revenue, but many don’t know how to increase their matching gift numbers,” said Adam Weinger, President of Double the Donation. “The 360MatchPro platform closes the matching gift awareness gap by identifying match-eligible donors and guiding them through the complicated matching gift process, all without any manual action by the nonprofit.”
The Give Lively and Double the Donation partnership integrates in minutes and can raising your fundraising revenue by double or even triple the amount.
Activate in Seconds and Start Raising More from Matching Gifts!
To begin your matching gifts journey, establish a 360MatchPro account with Double the Donation. Then, take your new 360MatchPro account and connect it to your existing Give Lively account. Once connected, 360MatchPro will automatically begin searching for matching gift opportunities and driving them to completion as donors give through your Give Lively forms!
With your 360MatchPro account plugged into your Give Lively platform, the 360MatchPro tool is enabled globally across your confirmation pages. After a donor makes a donation to your organization, they’ll be prompted to search for their company to see if they are match eligible via the 360MatchPro autocomplete search tool. That means donors can go straight from your organization’s confirmation page to their company matching gift application form, streamlining the donor’s journey to doubling their donation!
About 10 percent of the workforce—that’s approximately 18 million individuals—work for companies with matching gift programs. The Give Lively and 360MatchPro integration makes it possible for your organization to reach that population by giving donors the resources they need to get their gifts matched through an easy-to-use search tool, consistent communication through automated emails, and a platform that keeps track of the gift matching process every step of the way.
Drive More Matching Gifts to Completion with 360MatchPro!
With the new integration from Give Lively and Double the Donation, you can take advantage of corporate philanthropy and claim millions of dollars in fundraising revenue via corporate gift matching. The 360MatchPro tool helps you every step of the way from identification of match-eligible donors to leading those donors to their employer’s gift matching page to tracking matching statuses and other fundraising trends.
Give Lively’s goal is to help nonprofits of all sizes take advantage of the digital fundraising movement by dramatically improving the giving experience for everyone. The 360MatchPro integration helps Give Lively accomplish that mission with features like the following:
Request a demo today to get started with improving the giving experience for you and your donors.
About Give Lively: Give Lively believes nonprofits shouldn’t sacrifice their means to satisfy their missions. They are a philanthropist-funded, social impact–driven tech company that collaborates directly with nonprofits to build better fundraising tech and give it away to them for free. Visit www.givelively.org to learn more.
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://360matchpro.com/demo-request/.
Qgiv Expands Integration with Preferred Partner Double the Donation into Peer-to-Peer Fundraising and Auction Forms
/in Company Updates, Learning Center /by Adam WeingerQgiv is pleased to announce an expansion of its preferred partnership with 360MatchPro by Double the Donation, the leading provider of matching gift and volunteer grant solutions to nonprofits and educational institutions. 360MatchPro is now available on Qgiv peer-to-peer fundraising forms which will give Qgiv’s peer-to-peer and auction participants the ability to check their matching gift eligibility and submit matching gift requests to their employer within seconds.
This expansion comes less than a month after Qgiv debuted an integration between Qgiv standard giving forms and 360MatchPro.
“It means a lot not just to us at Qgiv but also to our clients to ensure that the latest and best functionality is being released as soon as it’s available,” said Todd Baylis, CEO and co-founder of Qgiv, Inc. “Double the Donation shares that commitment, and for that reason, we’re proud to work alongside them as our preferred matching gifts provider.”
360MatchPro is now available on Qgiv peer-to-peer fundraising forms.
With the new integration, nonprofits fundraising through Qgiv peer-to-peer fundraising and auction forms now have access to the same matching gift identification and automation capabilities as those using Qgiv standard donation forms. 360MatchPro automatically identifies matching gift opportunities throughout the native Qgiv donation process, then follows up with donors to ensure that all opportunities are converted into additional revenue for nonprofits.
“We’re happy to partner with a provider like Qgiv that prioritizes client success so highly in technical decision-making,” said Adam Weinger, President of Double the Donation. “That mindset backed the expansion of our integration into Qgiv’s auction and peer-to-peer products.”
In the United States, $4-7 billion in potential matching gift revenue going unclaimed every year. The 360MatchPro integration offers nonprofits fundraising through Qgiv the opportunity to close that gap.
About Qgiv: Qgiv, Inc. is a leading digital fundraising platform founded in 2007. From their headquarters in Lakeland, FL they currently serve more than 4,500 nonprofit and faith-based organizations in the United States and Canada. Their no long-term contract pricing, unlimited access to tools and support, and integrations with leading CRM and email tools make it easy for nonprofits to experiment with new technology and grow their digital fundraising programs. Qgiv is committed to helping nonprofits raise more by anticipating and addressing their needs and challenges through customer-led development and close attention to industry best practices. To learn more about the Qgiv platform, visit www.qgiv.com.
About Double the Donation: Double the Donation helps nonprofits and educational institutions increase fundraising from corporate matching gift and employee volunteer grant programs. Double the Donation maintains a database of employee matching gift and volunteer grant programs. With more than 20,000 entries in the database, Double the Donation presents match-eligible donors with their company’s specific program requirements, including a direct link to their company’s online matching gift submission portal or PDF download. To learn more about Double the Donation, visit https://doublethedonation.com
5 Ways to Encourage Matching Gifts Post-Donation
/in Learning Center /by Adam WeingerMatching gifts are an excellent way of adding further value to a donor’s gift. But how do you convince your donors to apply for matching gifts after their donation is made? Here are five ways you can encourage donors to pursue a matched gift from their employer.
1. Ask on your confirmation page
A customizable donation confirmation page is a great way to put in a request for donors to seek a matching gift. For example, you could slip in a request to seek a match below the thank you message that reads, “Make your gift go twice as far! Ask your employer if they’ll match your gift!” Be sure to provide links to resources about matching gifts beneath the message. Many donors are unfamiliar with matching gifts, so it’s important that you teach your donors what matching gifts are and provide instructions on how to determine if their employer matches gifts.
One really convenient way to kickstart the process is embedding a matching gift search tool, like that of Double the Donation, on the confirmation page. If your online donation platform has a matching gift service integration, like Qgiv and Double the Donation, make sure you’re taking full advantage of it by adding it to your online donation form or confirmation page.
Your confirmation page doesn’t have to be a transactional message. It’s a great place to share additional information and ask donors to get more involved. Asking donors to seek a match is a great way to deepen their involvement with your organization. This can be accomplished easily by embedding Double the Donation’s matching gift search widget onto your confirmation page and encouraging donors to search for their employer.
2. Ask donors to pursue a match in their receipt
Another option for asking donors to seek matching gifts post-donation is to include an ask in their receipt. Whether you send an automated receipt or a printed thank-you letter, let donors know their gift can go farther. Like a donation confirmation page, a receipt can include more than just transaction details. Your receipt is an invitation to donors to get more involved with supporting your cause.
Include a request to seek a matching gift alongside other relationship-building requests— like signing up to volunteer, follow your organization’s social media accounts, etc. That request can link to a blog post about matching gifts or to a dedicated matching gift page on your website. Be sure whichever page you direct donors to allows them to search for their employer and proceed to apply for a match.
3. Send follow-up emails to donors
If you’re not sending follow-up emails to donors after their gift, now is the time to start! Donors want to know how you used their gift, what progress you’re making, and what your plans are. Satisfy their curiosity with regular email updates! You’ll provide proof to your donors that their gift was noticed and the funds they gave were used well.
Within your follow up emails, reiterate the benefits of matching gifts. Do your research into local companies with matching gift programs and include a list of companies that match gifts. Hopefully, your donors will see their employer on the list and will be inspired to apply.
Include an employer search bar so donors who don’t see their employer listed can quickly search for them. As you become aware of more local businesses offering a matching gift benefit to their employees, update your list to include them. The larger the list, the more likely your donors will find their employer and seek a match on their own.
4. Check the status of pending matches
If your online donation form includes a matching gift search function or other corporate giving functions, make note of transactions with an expected match. Then, be sure to schedule follow-ups until the gift is fulfilled.
It’s easy for donors to indicate they will apply for a matching gift. It’s often easy for them to complete the associated paperwork, too. The hard part is finding the time to sit down and do it. Your donors are busy people!
Following up with donors as they pursue matching gifts is a great way to motivate them to complete the necessary paperwork. You don’t want to be too pushy, so schedule your follow up calls and/or emails with enough time between them to ensure you’re not badgering your donors.
A weekly check-in after the first call should be sufficient. If your donor requests that you reach out less, be sure to abide by their wishes and adjust your schedule accordingly.
As you receive the expected matches, be sure to update your CRM to reflect that the matching gift was received! This way, you’ll know to stop calling your donor to seek updates on the matching gift process.
5. Reach out to donors when gift matching is successful
Sometimes, a great way to inspire donors to give again and pursue another match is to let them know their hard work paid off! When you receive matching donations and link them to a donor’s gift, give them a call to personally thank them. Your donor was directly responsible for the additional funds you received.
During the engagement, let them know how much you appreciate them applying for the matching gift. Explain to your donor how those additional funds will be used. Thank them and mention that you hope you can count on them for future support as well.
After you’ve had time to put the donor’s funds to use and have provided them with an update, encourage them to give again with a personalized appeal. In the appeal, mention their matched gift and express how much it helped. Then, ask your donor to grow their support with a recurring gift. Explain that their recurring donation might also be matched by their employer so that their regular income can make a huge difference for your cause.
Conclusion
Encourage your supporters to seek matching gifts after they give. Include requests for matching gifts directly on your donation confirmation page and receipts, promote matching gifts in follow up communications, and call to thank donors when their matching gifts are received. When it comes time to ask your donors for another gift, be sure to ask them to seek a match from their employer again.
Normalizing the matching gift process for donors will ensure the completion of more matching gift requests in the future and more matches to support your cause. For more information, check out these matching gift best practices!
This was a guest post contributed by Shay Lessman at Qgiv.
Corporate Giving: 6 Ways to Raise Awareness and Scale Impact
/in Learning Center /by Adam WeingerMatching gifts offer powerful benefits to both donors and nonprofit organizations. Nonprofits enjoy virtually twice the amount of donations, and donors are pleased to know that their donations are going even further. If the matching gift is from a company, the business itself can enjoy some tax benefits as well as an increased social image.
This by far is a win-win scenario!
Matching gifts can be a great way for development practitioners to push their funding campaigns forward. It’s amazing how many charities leave money on the table because they failed to help their donors engage in the corporate matching gift annuities.
What is a Matching Gift?
Corporate matching gifts are a type of philanthropy in which companies financially match donations that their employees make to nonprofit organizations. When an employee makes a donation, they’ll request the matching gift from their employer, who then makes their own donation.
Many businesses run corporate giving programs whereby they match employee donations with contributions to eligible nonprofit organizations. Matching gifts can double, or even triple, certain donations, which can greatly assist fundraising campaigns.
For example, an employee donates $2,500 to an eligible non-profit organization and files a matching gift request. The employer company then approves this application and makes a 1:1 employee donation, writing a check of $2,500 to the same non-profit organization, thereby doubling the donation on the behalf of the employee. The nonprofit gets $5,000 from the donation, and the employee essentially donates $5,000, while only $2,500 comes from their own pocket.
Different companies employ different guidelines concerning matching donations. Employees are made aware of their company policies and ideally, should be aware of the percentage their companies are matching in donations. This information is often held by the human resources department of the company, who also may be responsible for making the employees aware of it.
Matching donations are a great way to enable nonprofit organizations to do more as donations increase while also helping businesses improve their corporate social responsibility.
Why Do Nonprofit Organizations Target Matching Gifts?
It’s a free flow of money! While any donation is free cash, matching gifts are an additional source of fundraising revenue that can help bankroll your organization.
NPOs need every bit of cash they can receive. As opposed to asking for new contributions, raising funds with matching donations lets you ask existing donors to do more without donating more of their own money. Many businesses with matching gift programs provide online portals for staff to submit requests for gifts, so it’s a painless, fast process for your donors that adds enormous returns for your nonprofit organizations.
First, nonprofit organizations have to address some important questions in order to leverage matching gifts:
As a nonprofit, your job is to raise awareness about matching gifts. By answering the aforementioned questions, you will know whom to approach and with what information, so you can be more effective with your resources and time.
Here, we have covered six ways to make your donors aware of matching gifts:
Let’s walk through each of these best practices and what they can mean for your nonprofit!
1. Create Dedicated Matching Gift Pages
It is not just that you want donors to be informed about the matching gifts; you also want them to keep these programs at top of mind. One way to do this is to create a dedicated page on your site that has all the information about matching gifts.
A matching gift web page is a place for your donors to go when they have concerns about checking their employer’s program or submitting a request. The more information your donors have regarding the matching gift program, the more likely they will be comfortable with the whole process.
2. Educate Donors About Matching Gifts Within the Donation Process
An easy way to encourage your donors to double their contributions is to encourage matching gift programs in the midst of the giving process. You can inform your donors about matching gifts by adding an optional field to your donation pages.
You can provide an optimized link that leads to helpful information on employer matching gift programs, as well as guidelines on how to submit documentation. By including an optional field about matching gifts on the donation page, you can help them get more information and potentially make a request.
Providing donors with more information about their company’s matching gift program by including it on the donation page is a great way to motivate donors as they are already in the mood to give, and will probably take some extra time to consider requesting a match.
3. Remind Donors to Request a Match in Your Acknowledgement Letter
Sending thank-you letters right after your donors give keeps the gift in their heads for longer. By sending thank you letters, it is a perfect way to remind supporters of their company’s giving program and encourage them to pursue a match.
4. Encourage Matching Gifts Through Social Media
Promoting matching gifts on social media not only conveys important information to the donors, but it is done in a format that the majority of users are already acquainted with.
In addition, the use of social media can be a tremendous way to reach out to your younger supporters like Millennials and Generation Z. It can likewise be a great way to connect with people who have little knowledge about the nonprofit. If you share valuable information about matching gifts, your supporters will likely find the post. You can hopefully attract new donors and get more matching gifts via social media.
The secret to unlocking the full potential of social media websites is consistency; by regularly engaging your audience, you can make sure that your posts advocating for matching gifts are effective. Although Facebook continues to dominate the social media space, you can use other websites to encourage matching gifts as well:
It is important to regularly and accurately keep your profiles updated. It is preferable to have one or two rock-solid social media pages that promote your matching gifts (and nonprofit) than a couple of profiles that are stagnant and silent for several months.
5. Be Sure to Utilize Email Newsletters for Matching Gift Promotion
To help your donors learn more about gift matching, a good way to help them understand is to share messages about corporate giving through your newsletter. By doing this, you can keep nurturing the relationship you have with current donors while encouraging them to make their gifts go further.
6. Include a Line About Matching Gifts Beneath Your Signature
You can include a sentence under your signature which will always remind your subscribers about matching gifts. This sentence should be concise and attention-grabbing.
For example, something like this:
“Please think about doubling your gift’s impact. Your donation could be considered for a matching gift from an employer. Please find out whether you’re eligible here [link to a matching gift database].”
Conclusion
Matching gifts are a great way to increase your fundraising efforts and scale the impact that your nonprofit is working towards. Corporate giving is a sure way to establish a stable fund inflow, although it is likely that many of your donors need to be made aware of it while they are donating.
Promoting corporate philanthropy is not limited to the strategies discussed in this post! Additionally, donors can send their employers a prompt to match a donation while donating online via donation forms like those from Donorbox. Make sure to give your donors a wholesome online donation experience, which is also likely to work in your favor and help increase your funds.
Raviraj Hegde leads Growth at Donorbox where he is helping thousands of nonprofits build great donor experience and increasing online fundraising. Donorbox is a state of the art fundraising software to create simple and powerful donation forms. It is trusted by over 30,000 nonprofits across 25 countries.
Check Your Match Eligibility for Donations to Social Justice and Black Lives Matter Causes
/in Learning Center, Matching Gift Companies /by Adam WeingeriModules Debuts Preferred Technology Partnership with 360MatchPro by Double the Donation
/in Company Updates, Learning Center /by Adam WeingerDouble the Donation is proud to announce a new technology partnership with iModules. This partnership enables institutions to integrate employee matching gift automation platform 360MatchPro by Double the Donation, the leading corporate matching gift automation platform, with Encompass from iModules for a seamless donor experience.
Universities in particular are well-positioned to take advantage of employee matching gift programs. Although all corporate philanthropy programs involve different requirements for gift size, submission format and deadline, and eligibility of nonprofits to benefit from them, educational institutions almost always meet any corporate program requirements. That means a high percentage of the 15-19 million match-eligible individuals in the US alone can get their gifts matched when those gifts are made to a university.
“360MatchPro tackles the gap between the vast numbers of match-eligible donors and the revenue they could be raising for the universities they donate to,” said Adam Weinger, President of Double the Donation. “The reason for this gap is donor awareness of matching gift programs and processes. Our integrated solutions aim to provide the right information to the right donor at the right time to make matching gift request submission the natural next step of any eligible donor.”
The integrated solution tackles the $4-7 billion in corporate matching gift revenue left unclaimed every year by fundraising institutions. More than three-fourths of donors who are eligible to have their gifts matched by their employers don’t even know their company has a matching gift program. 360MatchPro automates the identification and outreach necessary to drive donor matches to completion.
Activate in Seconds and Start Raising More from Matching Gifts!
With ready-to-help support teams and an easy step-by-step process, you’ll be able to integrate your 360MatchPro solution into your Encompass account in no time. Once integrated with Encompass, 360MatchPro presents donors with multiple opportunities to identify their employer during the donation process without interrupting the flow of the donation experience. Just add the 360MatchPro company name search field to any of your Encompass forms with the pre-formatted Gift Matching data field type, pictured below/above, to identify more matching gift opportunities during the donation process.
With this information, 360MatchPro then delivers actionable next steps and actively follows up on each submission. You can automate and customize emails to fit your organization’s needs to drive gift matches to completion without putting more on your nonprofit’s plate.
The autocomplete search tool powered by Double the Donation maps your donor’s entries to corresponding company names so you can keep your data streamlined and consolidated. The results are higher matching gift request submission rates and revenue, higher percentages of donors with current employment information on file, and a wealth of useful corporate philanthropy-related data for university teams.
Drive More Matching Gifts to Completion with 360MatchPro!
iModules is a leader in the alumni fundraising and engagement space with features that help your organization gain efficiency, increase engagement, build your legacy, and elevate fundraising. 360MatchPro by Double the Donation amplifies those benefits through corporate gift matching and allows your nonprofit to achieve the following:
To get started with your gift matching journey with iModules and Double the Donation, schedule a private demo of 360MatchPro at https://www.360matchpro.com/demo-request/.
About iModules: Powerful technology. Inspired engagement. Lifelong relationships. More than 800 higher education institutions partner with iModules to drive larger gifts, increase event attendance and membership, and improve participation rates through data-driven, meaningful engagement. Learn more at www.imodules.com.
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://360matchpro.com/demo-request/.
15+ Best Church Software Solutions for Virtual Success
/in Learning Center, Lists and Rankings /by Adam WeingerCoronavirus (COVID-19) | Fundraising Resources for Nonprofits
/in Learning Center /by Adam WeingerLive Video Fundraising: 18 Tech Tools for Your Nonprofit
/in Learning Center, Lists and Rankings /by Adam Weinger