Atlanta, GA (August 20, 2019) — As school year preparations begin, Double the Donation is proud to join Ellucian, the leading provider of software and services built to power higher education, in partnership to offer a new technical integration. The integration connects Ellucian CRM Advance with 360MatchPro by Double the Donation, the industry-leading matching gift automation tool for nonprofits and educational institutions.
Corporate matching gifts are an underutilized source of fundraising for institutions of higher education. Although 15-19 million individuals in the United States are eligible for matching gift programs, $4-7 billion in matching gift revenue goes unclaimed each year. The joint solution of 360MatchPro and CRM Advance addresses this gap in client potential to turn match eligibility into matched donations.
“When searching for a partner in the matching gift space, we knew that we needed an experienced company focused on technical innovation,” said Kim Coelho, Director of Product Management for the Advancement Solutions Portfolio at Ellucian. “Double the Donation brings a wealth of experience and a forward-thinking technological approach from the greater philanthropy world to our advancement solutions.”
When connected to CRM Advance, 360MatchPro automatically scans gift records for matching gift eligibility. The system then delivers the right forms and instructions to each donor, following up appropriately to drive matches to completion. Thanks to Ellucian Ethos integration, this powerful automation can be activated within minutes, allowing institutions to begin doubling their fundraising revenue instantly.
Since 360MatchPro handles this matching gift identification and follow-up automatically, gift officers and advancement offices can dedicate their valuable time to top opportunities instead of manual outreach.
“Time-saving automation is the key to the value of this joint solution,” said Adam Weinger, President of Double the Donation. “360MatchPro shoulders the burden of research, outreach, and reporting that our clients were doing manually. That leaves time for advanced reporting and targeting manual communications to top matching gift opportunities.”
Learn more about Double the Donation at https://doublethedonation.com/ or schedule a private demo of 360MatchPro at https://360matchpro.com/demo-request/.
To learn more about Ellucian and CRM advance, visit https://www.ellucian.com/solutions/ellucian-crm-advance.