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How to Promote Matching Gifts with the Google Ad Grant
/in Marketing Strategies, Learning Center /by Adam WeingerIf your nonprofit is serious about driving more matching gift revenue, it’s time to step up and get creative with your outreach. As one of the most innovative outreach channels, Google Ads might just be the missing piece to your matching gift marketing strategy. For those who are paid marketing rookies, Google Ads is an […]
Google Grant Optimization: Nonprofit Grant Management Tips
/in Learning Center, Marketing Strategies, Learning Center /by Adam WeingerOrganizations with effective nonprofit marketing strategies utilize many tools to reach their audiences. From email blasts to social media posts, these organizations leverage numerous platforms to communicate valuable information. Among all these platforms, one source of truth remains constant—your nonprofit’s website. Whether you’re promoting matching gifts or an upcoming fundraising event, most communications point back […]
Nonprofit Basics: Amazon Smile
/in Nonprofit Basics /by Adam WeingerBoth online shopping and online fundraising have grown in popularity in recent years. More than 268 million people in the United States shopped online in 2022 alone, and 54% of donors worldwide prefer to donate online. With online shopping and online giving soaring in popularity, it makes sense that nonprofit organizations would attempt to find […]
What to Know About Double the Donation’s Standard Matching Gift Form
/in Learning Center, Company Updates, About Double the Donation, Learning Center /by Adam WeingerCorporate matching gifts can offer a significant revenue source for charitable organizations. In order to leverage the programs, a nonprofit’s donors typically must submit a matching gift form to their employers. The form essentially allows an individual to provide details about their own qualifying donation and request an associated corporate match. Unfortunately, this has long […]
New and Improved Functionality: Matching Gift Form E-Sign
/in Learning Center, Company Updates, About Double the Donation, Learning Center /by Adam WeingerMatching gift programs have been revolutionized in the last several years, with companies of all shapes and sizes getting involved. And with this transformation is also that of matching gift forms. Ideally, employers want to offer a request process that is quick and easy for team members to participate and reduces administrative workload behind the scenes. […]
8 Ways to Encourage Donors to Submit Employee Matching Gift Requests
/in Fundraising Ideas, Marketing Strategies, Learning Center /by Adam WeingerAs a fundraising leader, you may have put a lot of thought into how to market matching gifts before and during the donation process. For example, you might host a matching donation challenge and mention matching gifts as a way to increase the impact of donations. That’s great—doing so lays a solid foundation and begins […]
The Ultimate Fundraising Event Software Buyer’s Guide
/in Learning Center, Learning Center /by Adam WeingerIt takes a lot to plan and execute a nonprofit event. From getting started with goal-setting and budgeting through organizing and promoting your event experience and finally hosting and engaging with donors, there’s a lot to juggle. Luckily, the right fundraising event software can make organizing an impactful event a breeze. But even the software […]
Why Companies Have Matching Gift Programs: A Complete Guide
/in Learning Center, Matching Gift Companies /by Adam WeingerMore and more companies are offering corporate matching gift programs in order to prioritize corporate social responsibility or CSR. Through these initiatives, businesses agree to match employee donations to a wide range of nonprofits. And with the matches, companies and their teams are able to double, or sometimes even triple, the initial donation impact. As a company, […]
Double the Donation and 4aGoodCause Expand Integration to Improve Matching Gift Experience
/in About Double the Donation /by Adam WeingerDouble the Donation and 4aGoodCause have enhanced their integration to further help nonprofits harness the power of corporate matching gifts. These partners continue to simplify the matching gift process for fundraising teams and their donors. 4aGoodCause now integrates with 360MatchPro, Double the Donation’s most advanced matching gift tool. With the new 360MatchPro integration, 4aGoodCause users […]
How to Start A Donor Retention Program for Your Nonprofit
/in Learning Center, Fundraising Ideas, Marketing Strategies /by Adam WeingerThe importance of donor engagement is no mystery to nonprofit leaders. Engaged donors are loyal to your organization, meaning they’re more likely to support your nonprofit long-term. These supporters provide reliable revenue, attend events, and promote your cause to those around them. For donors to form strong connections that inspire continued support, your nonprofit will […]