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A Complete Guide to Creating a Donation Page (with Examples)
/in Nonprofit Basics, Marketing Strategies /by Adam WeingerPicture this: You’ve just led a successful marketing campaign that earned high engagement rates on social media and through email. You see traffic coming to your website, but for some reason, supporters seem to stop at the final hurdle: your donation page. With all the work that goes into fundraising, ensure your donation page makes the […]
Nonprofit Advertising: The Best Advice & Persuasive Examples
/in Learning Center, Marketing Strategies /by Adam WeingerThe online space grows more competitive each day. Nonprofits are up against big-name companies, vying for consumers’ attention. If you’re grasping at straws and still aren’t capturing prospects’ attention, it might be time to try nonprofit advertising. Advertising is often perceived as a misuse of donations, but it’s surprisingly effective. There’s a reason companies invest […]
40+ Marketing Ideas for Nonprofits to Spread Your Mission
/in Donor communications, Marketing Strategies, Learning Center /by Adam WeingerStrapped for resources but still want to make a big impact? Effective nonprofit marketing doesn’t have to break the bank. There are so many exciting marketing ideas for nonprofits that can attract supporters, raise awareness, sell your offerings, and grow your impact. In this article, we’ll share over 40 budget-friendly nonprofit marketing ideas to help […]
2024 Nonprofit Trends: What’s Changing and What’s Staying
/in Nonprofit Basics /by Adam WeingerThe nonprofit sector is highly dynamic, and whether it’s philanthropy or marketing, everyone wants to know what’s the next big thing. While no nonprofit can predict the future, and sudden world events, economic shifts, and technological advancements can suddenly rock the boat, nonprofits that do see what’s coming are better prepared to navigate challenges and act on opportunities. […]
Best Peer-to-Peer Fundraising Software: How to Pick Yours
/in Learning Center /by Adam WeingerLast year, America’s 20 largest peer-to-peer fundraising campaigns raised $1.1 billion! The nonprofits and schools that engage in peer-to-peer fundraising owe part of their success to the cutting-edge technology powering their campaigns. In this guide, we’ll explore the process of locating the perfect peer-to-peer fundraising software, so your organization can grow its network, develop deeper […]
Direct Marketing Fundraising: Talking to Donors One-on-One
/in Marketing Strategies /by Adam WeingerFrom connecting with new donors to encouraging current supporters to upgrade, marketing is a core part of fundraising. With tools like social media, TV ads, and search engine ads, you can reach thousands of supporters at the same time. However, it’s hard to build individual relationships when talking to hundreds of donors at once. Direct marketing fundraising […]
Sourcing & Utilizing Employment Data for Higher Ed Fundraising
/in About Double the Donation, Marketing Strategies, Learning Center /by Adam WeingerColleges and universities often rely on generous donors to fund their academic programming, extracurricular activities, research and development, and more. In the realm of educational fundraising, understanding your supporters—and their professional journeys—can significantly enhance engagement and boost giving across the board. One of the best ways to do so involves making the most of employment […]
Funraisin Chooses 360MatchPro by Double the Donation for Advanced Matching Gifts Automation
/in About Double the Donation /by Adam WeingerDouble the Donation and Funraisin are proud to announce a new partnership that answers the call for advanced integrated matching technology. With the new integration between 360MatchPro by Double the Donation and Funraisin’s innovative giving experiences, guiding eligible donors to completing their match is easier than ever. “Matching gifts is one of those rare elements […]
Corporate and Foundation Relations: A Guide for Universities
/in Learning Center, Fundraising Ideas /by Adam WeingerFrom scholarships to research grants, universities need funding. Much university funding comes from individual donors, but corporations and foundations also play a key role in supporting higher education institutions. Juggling relationships and grant proposals with multiple corporations and foundations for various university needs can quickly get complicated though. Not to mention, sourcing those funding opportunities can […]
Top 10 Nonprofit Technology Consulting Firms: Reviewed!
/in Lists and Rankings, Learning Center /by Adam Weinger