San Francisco Matching Gifts

8 Companies With Matching Gift Programs in San Francisco

Updated 11/17/17.

One of the best ways to connect with corporate giving programs is to find programs that exist in your own backyard.

San Francisco is a major financial hub for Northern California and the San Francisco Bay Area. San Francisco and the surrounding Bay area is home to over 7.5 million people and has a GDP of over $518 billion dollars. The San Francisco Bay area is also host to some of the nation’s best corporate giving programs.

The following are eight companies based in San Francisco with great matching gift programs:

#1 Wells FargoWells Fargo Donation Matching

Wells Fargo was founded in 1852 in the heart of the budding American West. Initially, the banks’ founding capital was only $300,000.  More than 160 years later, the banking giant has generated over $86 billion in revenue.

The company is dedicated to corporate responsibility and has been recognized for its commitment to sustainability, philanthropy, and diversity.

Wells Fargo will match a donation as small as $25 and as large at $6,500. Full-time and part-time employees are eligible to have their donations matched in addition to retirees. Additionally, Wells Fargo donates more than $500,000 in volunteer grants.

Learn more about Wells Fargo’s corporate matching program.

#2 The Gap CorporationGap Matches Employee Donations

The Gap Corporation’s hold on the clothing market expands far beyond its name-sake apparel store. The company owns Banana Republic, Old Navy, Piperlime and Athleta.

In 2010, The Gap spent $16.5 million dollars on employee-driven community investment and matched $2.1 million dollars in employee donations.

The Gap will match donations as small as $25 and as large as $10,000. Employees who donate at least 15 hours of their time are also eligible to receive volunteer grants of $150. The company also encourages teams of employees to volunteer with organizations that serve women or children by offering up to $250 in volunteer grants.

Learn more about The Gap’s corporate matching program.

#3 Visa

Visa Matches Donations from EmployeesVisa Inc. employs over 7,500 individuals and generates over $9 billion in revenue annually. The credit-card giant processes billions of transactions a year totaling trillions of dollars.

Visa has a strong commitment to corporate responsibility and has been a proud sponsor of the Olympics and Paralympics since 1986.

Visa will match employee donations as small as $25 and as large as $5,000. The company encourages employees to volunteer by picking one outstanding member from each region to give a grant of up to $5,000 for the organization they had dedicated the most hours to.

Learn more about Visa’s corporate matching program.

#4 Levi Strauss & Co.

Levi Strauss Employee Donation Programs

Levi Strauss and Co. has been operating out of San Francisco since its creation in 1873. The jean company now employs over 16,000 individuals and generates more than $4 billion in revenue yearly.

Committed to social responsibility, Levi Strauss and Co. has hosted a worldwide day of service for the last decade. Employees from around the world are given the day off to volunteer with local nonprofits. The company also works with its factories located around the world to make the lives of the workers better.

Levi’s will match employee donations as small as $25 and as large as $1,200. The program applies to current and retired employees, as well as part-timers. If a Levi’s employee volunteers for a minimum of 10 hours to a select nonprofit, the company will issue a volunteer grant of up to $2,400.

Learn more about Levi Strauss and Co.’s corporate matching program.

#5 Charles Schwab

charles-schwab-matching-giftCharles Schwab is a San Francisco based company that works hard to make a positive impact on the communities in which they live and work. Last year, Charles Schwab employees volunteered over 30,000 hours to hundreds of nonprofit organizations.

The company matches employee donations as small as $25 and as large as $1,000 at a 1:1 ratio.

Charles Schwab will also give group volunteer grants of up to $1,000.

Learn more about Charles Schwab’s corporate matching program.

#6 Pacific Gas & Electric (PG&E)pgande-matching-gifts

PG&E has several philanthropic programs in place, including STEM education, focuses on economic and community vitality, and environmental education and conservation efforts.

Last year, Pacific Gas & Electric employees volunteered over 75,000 hours to support communities in Northern and Central California and donated $7.3 million, with many of those donations being matched by PG&E, increasing the total by $4 million.

PG&E matches gifts at a minimum of $25 and a maximum of $2,500 at a 1:1 ratio.

Learn more about PG&E’s corporate matching program.

#7 Marin Center for Anxiety and Behavioral Therapy

Marin Center for Anxiety and Behavioral TherapyWhile most of the companies on this list are large companies, we shouldn’t forget about small businesses that offer programs for their employees. A great example is the Marin Center for Anxiety and Behavioral Therapy.

Marin Center for Anxiety and Behavioral Therapy is one of the leading Child Therapy practices in Marin County and San Francisco.

As part of their commitment to giving back, MarinCABT offers an employee matching gift program where they match donations made by full-time employees, part-time employees, and their spouses. MarinCABT will provide matching funds of up to $500 per employee per year. The standard match is at a $1 for $1 rate. If an employee makes a donation to a nonprofit focused on helping those who struggle with anxiety, behavioral issues, child wellness, or other mental health issues, we’ll match donations at a $2 to $1 rate (up to a maximum company contribution of $500).

We encourage anyone who’s a doctor or works for a private therapy practice to use Marin Center for Anxiety and Behavioral Therapy’s matching gift program as an example for your own.

Learn more about Marin Center for Anxiety and Behavioral Therapy’s matching gift program which is available to its employees.

#8 LinkedIn

 

Learn more about LinkedIn’s matching gift program.

Boost your year-end giving results with this helpful infographic.

Top Secrets to Year-End Giving Success [Infographic]

The end of the year is a crucial time for nonprofits. After all, over 25% of total charitable giving takes place between Thanksgiving and New Year’s.

If you’re not sure how to kick your fundraising strategy into high gear this holiday season, we’ve got the tips you need! Just check out MobileCause’s fact-packed year-end giving infographic below to learn everything you need to know.

Find out the secrets to year-end fundraising success with this infographic from Mobilecause.

9 Essential Elements of Successful Email Sign Up Forms

Email marketing is lauded year after year as the most effective digital marketing strategy. In fact, email is 40 times more successful at acquiring customers than either Facebook or Twitter. To top it all off, email marketing delivers a $38 ROI for every $1 spent.

However, enjoying the spoils of a 3800% ROI only comes to those marketers who invest in email marketing best practices, beginning with building successful email sign up forms. To ensure your team collects the right subscriber information from the get-go, here are 10 things to consider as you build the perfect email form.

1. Start with Goals

Before you even start creating your opt-in form, it’s vital to set goals. You want to predetermine what you will do with the information you collect from subscribers. When you know what you will do with the data you collect, selecting the correct form fields will be a cinch.

For example, do you plan on sending different emails to subscribers in different locations? If so, you’ll want to include location information on your subscriber form. Do you offer different products to women vs. men? If so, you’ll need to ask for gender information. Birchbox breaches this topic simply by asking if subscribers are interested in “beauty” or “grooming.”

Are there any other pieces of information you need from subscribers to provide your customers with the best experience? A goal setting session is the perfect time to determine what you plan to do with the data you collect on your subscriber form.

2. Design That Counts

One of the best things about using an email provider is the option to use a proven template. When you use a template, you can rest assured the code will work so you can collect new subscribers accurately and efficiently.

However, as with most email providers, you’ll notice the template is often generic, even boring. The purpose of this generic design is so you can customize the design to match your brand perfectly.

For example, check out Adidas newsletter sign up box. As soon as you click on “newsletter sign up” a box appears that looks exactly like their website.

You’ll also notice Adidas asks for gender information, just like Birchbox. Good work, Adidas!

3. Less Is More

You may be tempted to ask for more information than you need from your subscribers. After all, what if you end up needing more data to better personalize your messages, right?

Wrong.

No subscriber wants to feel like they are answering a personal profile survey. Furthermore, no customer has the time or desire to answer everything you may want to know about them.

This is why it’s important to set goals and only ask for the information you absolutely need just like Ripcurl does in their sign-up form. They ask for name, email, gender, and zip code, and that’s it.

You’d be amazed how well you can personalize with just a small amount of data. And, keep in mind, there are several other more effective ways to collect data on your customers.

4. Mobile-friendly

Did you know that the majority of all emails are read on a mobile device? Additionally, users spend 69% of their media time on smartphones. This means if you want to capture a majority of your subscribers, it’s essential you make it possible for them to subscribe to your email list via mobile device.

When creating your sign up form, make sure you use an email provider that optimizes for mobile devices. Test to see how your sign up form looks across all devices. Also, keep your sign up form in one column, so it looks good on mobile devices and is easy for subscribers to fill out. Here is how the same sign up form from Birchbox above looks on a mobile device.

5. Good Incentives

Few customers will sign up for your email list out of the goodness of their hearts. They will, however, sign up if you offer an incentive that piques their interest.

Give your subscribers a good reason to sign up. Maybe it’s a discount, a promise for awesome content, or free shipping. Determine what your subscribers value and then make sure you deliver on that promise.

6. Clear Drop-downs

In the event you plan on asking for extra data, make it easy on your subscribers. For example, if you are asking for the country they are from, include all possible options. Additionally, list the most popular countries for your company first, so subscribers don’t have to scroll through a hundred countries before getting to theirs. You may also consider adding a searchable option where they can type the name of their country and the rest of the form will automatically populate.

The more you can do to make your dropdowns easier to navigate, the more subscribers you will impress.

7. Submit Buttons

Your submit button is your call to action. As with any call to action, you want to draw the most attention to it. You can do this by surrounding your call to action in a button. Consider a blue button, or any other bright colored button that matches your brand, and stands out from the rest of your content.

Of course, you can go with the traditional “submit,” for your call to action. But, why not try something a little more catchy? Consider “subscribe now,” “sign up,” “let’s do this,” “hurry up,” “yes please,” or something else awesome.

8. Double Opt-ins

What’s the difference between single opt-in and double opt-in, anyway? I’m glad you asked! Single opt-in is when someone enters their information and they are automatically added to your email list. No questions asked.

A double-opt in is when a subscriber enters their email address, you send them a quick confirmation making sure they opted in on purpose, and then they confirm/verify they have. As soon as your email provider receives the confirmation of opt-in, the subscriber will be added to your list.

This practice is good form and ensures the people who you will be emailing actually want to hear from you.

9. Easy to Find

The last step in creating a perfect email sign up form is making sure your website visitors can easily find your subscriber form.

You may want to put your subscriber form in a box across the top of your website, place it visibly off to the top right corner of your website, or even add a pop up when visitors enter and/or exit your website. Pop ups have been known to improve conversions, so this method is an excellent idea.

Wrap Up

It’s true that you can see some of the highest conversions from email marketing. The journey starts with building the perfect subscriber form. Follow the steps listed above and you’ll be on your way to building a high quality subscriber list that converts.

Author Bio

Andrea Robbins is a demand generation marketer at Campaign Monitor. Her favorite things include getting outdoors, a good cup of coffee, and her Siamese kitty. Say hi on Twitter @andirobz