text-to-give

4 Ways to Incorporate Matching Gifts into Text-to-Give Campaigns

It’s 4 o’clock. You run to the vending machine with a dollar and some change in your hand. All you’re hoping for is that little afternoon pick-me-up: a shiny, red bag of Skittles.

But when you press A7, the gears turn a little too far, and (gasp) you’ve got two bags of Skittles. You only paid for one. It’s your lucky day!

This is exactly how matching gifts work. Your nonprofit gets twice as much instantaneously.

You’re asking yourself: “How do I use text-to-give to get twice as many donations?”

Below are four easy ways to incorporate matching gifts into your text-to-give campaign.

In this article, we’ll explore the following strategies for making matching gifts a part of your nonprofit’s mobile fundraising campaign:

  1. Start with the Heart
  2. Appeal to the On-the-Go Donor
  3. Choose Your Words Wisely
  4. Make it Simple

1. Start with the Heart

Above all else, your nonprofit should keep in mind the basic principles of asking for donations of any kind. Chief among those is remembering that people give most often with their hearts.

matching gifts and text to give campaigns

When incorporating matching gifts into your text-to-give campaign, it’s important to remind your donors of the compassionate reasons they’re giving in the first place.

How you do this is entirely up to you, but it’s good to note that most people enjoy genuine, from-the-heart approaches.

A personalized letter works better than a generic email.

A personalized email works better than a standardized template.

When you’re asking people to take the time to fill out the necessary paperwork to get their employers to double their donations, you want to make sure you’re being as intentional as possible.

Not only should you tap into your donors’ sense of compassion, you should also make your plans clear.

Churches are extremely successful with the way they use text-to-give. This has, in part, to do with the fact that churches make their intentions known.

If you take a cue from the pew, your nonprofit can let donors know about your text-to-give campaign and matching gifts component by:

  • Spreading the word at live events, like concerts or 5K races.
  • Putting up flyers.
  • Sending out an email blast.
  • Making an announcement over social media.
  • Personally calling major donors.
  • And more!

Kings House Facebook intro

Takeaway: If you make your plans known, keep your approaches focused on individuals, and keep in mind that people give with their hearts over their heads, you’re well on your way to raising twice as much in no time.

Check out more church fundraising ideas.

2. Appeal to the On-the-Go Donor

When you launch a mobile giving or text-to-give campaign, you’re hoping to reach:

  • The on-the-go business wizard.
  • The constantly connected teen.
  • The multi-tasking university student.
  • The avid Instagrammer.
  • The prolific tweeter.
  • The Facebook junkie.

With that in mind, the way you spread the word about your text-to-give campaign with regards to matching gifts needs to translate well across all mobile platforms.

What does that mean?

Basically, it means:

  • You have to be able to explain matching gifts in 140 characters or less.
  • A picture on Instagram needs to remind your donors about the possibility of matching gifts.
  • A Facebook post about matching gifts needs to be infinitely shareable.

All on a tiny screen.

This is all a part of an effective strategy for asking for donations.

It may seem intimidating, but it’s really quite simple if you have the right mobile fundraising platform.

For an example of what a succinct Facebook mobile donation plea looks like, check out this post:

Facebook text zoom

As you can see, they’ve used a picture that appeals to donors’ hearts; they haven’t used too many words, and they give the donor all of the important information they need to donate.

Takeaway: Making your mobile asks short and sweet is the most effective way to reach more donors on the move.

3. Choose Your Words Wisely

On top of keeping track of how frequently you’re reminding your donors of your fundraising campaign, you also need to be aware of the words you’re using.

Action words incite action.

Some price examples of action words:

  • Change someone’s life.
  • Make a real impact.
  • Build a house with your contributions.
  • Provide surgery for a child in need.

The more specific and actionable your words are, the more likely your donors are to donate to your text-to-give campaign and seek out matching gifts.

In addition to picking the right words for your campaign, it’s also useful and important to choose the perfect picture to accompany those words.

Pictures really are worth 1,000 words, and best of all, they spark an emotional response like nothing else.

When you’re marketing matching gifts during your text-to-give campaign, be sure to take advantage of the fact that donors are far more likely to take action if there’s a compelling picture attached to the message.

Takeaway: Action words and compelling pictures propel your efforts beyond belief. So choose each one carefully.

4. Make it Simple

The fewer clicks, the better.

The best way to help people learn more about matching gifts through your text-to-give campaign is to make it as easy as possible.

There are about a hundred accessible ways to explain matching gifts in a very mobile-friendly way. Feel free to use the vending machine example!

If that metaphor doesn’t work for your organization, there’s also:

  • A buy-one-get-one sale. You buy one pair of shoes, and you get the second for free.
  • A double scoop of ice cream. You ask for one, but instead you get two.
  • Two apples for the price of one. You pick on apple, and one more falls down with it.

As long as your donors have a good visual comparison for what’s being marketed to them, they’re going to be more willing to listen.

Text-to-give is already so simple. Matching gifts can be, too!

All you have to do is provide only the most pertinent information about matching gifts with your mobile giving information.

Takeaway: Making the concept of matching gifts super simple makes it far more likely that your donors will look into your mobile matching gift program.

Now that you have all of these tips in mind, you’re ready to hit the ground running and get twice as far in no time at all!


Wauker MatthewsWauker Matthews is Director of Sales at @pay, an exciting new fundraising technology that makes it easy for people to give in just a few clicks from text, email, web and social media. Wauker has been in brand & business development for over 8 years, helping organizations grow in both size and reach.

Donation form optimization hacks

10 Donation Form Optimization Hacks to Raise More Funds!

If your nonprofit has started asking for donations online or via mobile devices, then congratulations! Your organization is part of a growing movement to shift fundraising to more efficient and accessible methods.

With all of the new technology that seems to be changing every minute, it can be difficult to pinpoint what makes an online donation form so amazing.

Is it the image at the top of the form?

Is it the ease of giving?

Perhaps it’s the consistent branding?

Hint: It’s all of these (plus a few extra!).

This article will serve as your one-stop shop for donation form optimizations. Whether you’re building one from the ground up or you’re looking to enhance the donation form you already have, these tricks and tips can help guide you toward an amazing donation form that will encourage donors to keep giving.

  1. Get the Word Out
  2. Simplify Your Donation Form
  3. Offer Different Giving Levels
  4. Encourage Donors to Look Into Other Giving Opportunities
  5. Remind Donors of Why They’re Giving
  6. Keep Your Branding Consistent
  7. Give Donors the Opportunity to Share their Donation on Social Media
  8. Create a Seamless Giving Experience Across all Giving Channels
  9. Go Mobile
  10. Plan for What Happens Afterwards

Let’s dive right into these 10 donation form optimization hacks your organization should implement.

And for ten more tips, check out Qgiv’s list of 20 donation form best practices.

get the word out

1. Get The Word Out

No one will know about your donation form if you don’t tell them about it.

You’re likely already asking your supporters for their donations of time and money. Use those donation appeals to drive traffic to your online donation page.

Include info about your donation form:

Whenever  you’re communicating with donors, you should be spreading the word about your online donation page.

Takeaway: Getting the word out about your donation form is crucial for seeing those spikes in traffic and, eventually, that boost in your donor conversion rate.

simplify your donation form

2. Simplify Your Donation Form

Does your donation page have five images, three blocks of text, and links to other pages on your site?

If yes, it might be time to rethink the formatting of your donation form.

The fewer distractions donors have once they land on your donation page, the better. You want to keep them focused on the task at hand: donating.

Take this nonprofit’s donation form, for example:

Her Song Donation FormNotice how clean and streamlined this donation form looks. The nonprofit’s logo is featured at the top, and the only other text on the form is for the “Freedom Campaign.”

Incorporating cluttering links and extraneous navigation only distracts donors from the giving process.

Takeaway: Maximize your donor conversion rate by keeping supporters focused on donating.

offer different giving levels

3. Offer Different Giving Levels

Sometimes, donors need a little nudge in the right direction.

Your donation form can give them a that nudge with the end result being larger donations!

How?

Let me explain:

If a donor arrives on your donation page with the intention of giving $45, sees an empty field labeled, “Donation Amount,” she’s likely to type in “45” and complete the donation.

But, if that same donor sees options for $10, $25, $30, $50, and so on, she’s far more likely to choose the $50 option.

Why?

It’s simple psychology, really. Donors want to appear more generous. The extra five dollars doesn’t seem like an extra expense, and it’s easier for them to simply select an option than plug in their own donation amount.

Check out this example donation form:

styles 4 girlz donation form

You should, of course, still offer a blank field for donors who want to choose their own amount. Donors are the ones in control of their finances, and they know what’s best for their wallets.

Note how this example also describes what each donation level provides for, in this case, girls in need. This way, donors know the impact of their donation.

Takeaway: Offer donors different giving levels to increase donation amounts and keep donors informed of what their donations go toward.

encourage donors to look into other giving opportunities

4. Encourage Donors to Look Into Other Giving Opportunities

In addition to the aforementioned tips and tricks, you should also dedicate a section of your donation form to matching gifts, volunteering opportunities, and other giving avenues.

Donors who find themselves on your donation form might be first time supporters or lifetime donors.

Give both demographics a chance to continue giving to your organization by offering other giving options on your donation page.

Check out this example nonprofit:

Boys and Girls Club Donation Form

This donation form only touches on planned giving and matching gifts, but you can include information about:

Just remember that the more options you offer on your donation page, the lower your donor conversion rate will be. If you want to find out about what other types of giving opportunities your donors might be interested in, you can also ask them directly or send out a survey via email.

Takeaway: Use your donation form to capture interest in other giving avenues, but be careful about including too many options.

remind donors of why they're giving

5. Remind Donors of Why They’re Giving

Donors give to your organization because they feel deeply connected to your cause. They want to help you accomplish your mission and demonstrate their support with donations.

Your donation form should help remind donors of why they’re contributing to your organization in the first place. 

Let me explain with an example:

bbbs northern nj donation form

This donation form accomplishes a few things at once:

  1. It provides context for what donations will go toward.
  2. It shows, with a single image, the people who will benefit from donations.
  3. It gives an email address and a phone number for more information or questions.

Notice that the top of this donation form is still simple and doesn’t overwhelm the user. It does, however, provide an emotional appeal for donors who arrive on the page. The image is heart-warming, and the text gives donors the context they may need to finish the donation process.

Takeaway: Remind donors of why they’re giving by including images and brief text to help put their donation in context.

keep your branding consistent

6. Keep your Branding Consistent

Imagine this: one of your newest supporters finds himself on your website, looking at your Ways to Give page.

Your entire website is consistent: you use the same colors, logos, and fonts on all of your pages and blog posts.

But when he clicks on your “Donate Now” button, he is taken to a donation form that is devoid of those same colors, logos, and fonts.

In fact, the donation form could be for anything, and it certainly doesn’t feel like it belongs on your nonprofit’s website.

You can remedy this issue by keeping your brand consistent throughout your website and your donation form.

Let’s look at a quick example:

Her Song Donation Form

Notice how the logo is still present at the top while “Home” is highlighted in red. The fonts are all consistent, creating a seamless giving experience for donors.

Takeaway: Maintain uniform branding across your website and your donation form to give supporters a great donating experience.

Bonus: Looking for a website design firm to help you maintain a cohesive brand on your nonprofit’s website and donation forms? Check out this helpful list of website builders.

give donors the opportunity to share their donation on social media

7. Give Donors the Opportunity to Share their Donation on Social Media

If you want to expand your donor base and give your existing supporters the chance to brag about themselves a little bit, include social media sharing buttons somewhere on your donation form.

Of course, the post that gets shared shouldn’t include any of their personal or financial information. It can be something as simple as a link to your donation form!

Take a look at this example:

Arizona Literacy and Learning Center Donation Form

Note how this particular donation form includes social sharing information at the top of the form. Donors can recommend or share on Facebook or tweet a link to the donation form via Twitter.

Takeaway: Your donation form should be just as shareable as the rest of the content on your website. Include social sharing buttons to encourage donors to brag about themselves to their social networks.

create a seamless giving experience across all giving channels

8. Create a Seamless Giving Experience Across all Giving Channels

Some of your donors aren’t going to want to give online. They might prefer giving over the phone, by mail, or via other traditional donating methods.

How do these donors fit into your online fundraising strategy, though?

The key is to make sure that all donors have a great giving experience, regardless of their method of donating.

This means that you should:

  • Maintain consistent branding in all communications.
  • Segment your appeals.
  • Be genuine during all of your asks.
  • Acknowledge consistently.

Creating a seamless giving experience across all of your giving channels will help donors who move from giving via check to giving online feel more confident in their switch.

Takeaway: Make sure that your organization is consistent when making donation appeals with several different methods and strategies.

go mobile

9. Go Mobile

Did you know that 91% of American adults own a smartphone?

It’s extremely likely that many of those smartphone users are learning about your nonprofit on their mobile devices.

Is your donation form optimized for their mobile giving experience? 

If not, you might be missing out on a serious chunk of your online donations.

Let’s take a look at what a mobile donation form should look like:

her song mobile donation form

See how this donation form sticks to the first 8 tips we’ve covered? The branding is consistent, it’s simple, and there are social sharing buttons at the top of the page.

Takeaway: Make your donation page mobile to raise money from donors who like to give on the go!

plan for what happens afterwards

10. Plan for What Happens Afterwards

Just because a donor isn’t giving in person or over the phone doesn’t mean that the donation process should be impersonal or distant.

On the contrary, since online giving leans toward a more anonymous experience, your donor acknowledgements should be more tailored to donors.

This means that you can’t just have an acknowledgement screen after the donation has gone through that says, “Thanks!” and hope that that covers it.

You’ll also need to send a follow up email or letter that contains a donation receipt and a genuine acknowledgement of the contribution.

Furthermore, you should reference past donations in future appeals. Donors will be grateful for your appreciation of their previous gifts. It might even encourage them to give more in the future!

Takeaway: Make sure that you have a solid acknowledgement plan in place for your online supporters.

 

If you follow these ten tips, you should be on your way to donation form success. Don’t miss out on substantial donations by having a lackluster donation form.


Abby Jarvis QgivAbby Jarvis is a blogger, marketer, and communications coordinator for Qgiv, an online fundraising service provider.

Qgiv offers industry-leading online giving and peer to peer fundraising tools for nonprofit, faith-based, and political organizations of all sizes.

When she’s not working at Qgiv, Abby can usually be found writing for local magazines, catching up on her favorite blogs, or binge-watching sci-fi shows on Netflix.

 

 

Six Tips to Structuring a Winning Corporate Volunteer Program

6 Tips to Structure a Winning Corporate Volunteer Program

With a growing trend toward social responsibility in the business world, corporate volunteer programs (CVPs) are becoming increasingly popular. If carefully planned and executed, they create win-win-win situations. A CVP strengthens employee morale, shows company involvement in the community, and helps a good cause – all at the same time.

In this article, we’ll share some advice on creating a great corporate volunteer strategy.

1. Match Your Core Competencies with a Nonprofit’s Mission

As you consider organizations to approach, attempt to make the partnership between your company and the nonprofit a natural fit. For example, a grocery store chain teaming up with local food banks makes sense. If there isn’t a way to easily align your business with a nonprofit’s mission, the next best option is to take into consideration your company’s existing philanthropic priorities. If this is unknown or unclear, gather your internal stakeholders and get to work before going any further.

Make sure you’re listing your volunteer opportunities on the leading volunteer opportunity platforms like:

2. Defining Goals for the Program

What do you want to accomplish with volunteerism? Of course you would like to help the nonprofit, but many organizations also seek additional gain. Perhaps you are looking to use group volunteerism as a team-building experience for employees. The added publicity for your organization can also be a nice byproduct.

Whatever the goals, now is the time to define them and set benchmarks to measure success. You should also draft a mini-marketing plan to help get the word out and support the achievement of your goals.

3. Set Clear Parameters

How will you structure your CVP? Will you allow paid time off for volunteerism? If so, what will be the maximum amount of hours you will allow per quarter (or per year)? Or will the volunteering be in addition to the workweek? Will the company contribute a set amount of funds (e.g. fifty cents or a dollar) for each hour volunteered? Will individuals or small groups volunteer at different times, or will all the hours be contributed on a specific day for a large event, such as a festival or walk-a-thon type activity?

As you can see, there are many details you need to think through before launching your CVP. Start by thinking like an employee and list out potential questions that may be asked. Develop a set of rules based on this slate of questions, but be prepared to update the list of parameters on a regular basis.

4. Consider Offering a Dollars for Doers Program

Dollars for Doers programs are programs in which companies provide grants to nonprofits which employees are passionate about. They’re a way for your company to allocate your corporate giving dollars to the organizations which employees are regularly involved with.

They’re typically structured in one of two ways:

  • A company will donate $X to a nonprofit after an employee volunteers for Y hours (ex. a $250 grant after 25 hours of volunteering)
  • A company will donate $X to a nonprofit for every hour an employee volunteers (ex. $8 per volunteer hour up to 50 volunteer hours per year)

Dollars for Doers programs are a great way to structure a winning corporate volunteer program by taking a a bottoms-up approach to corporate philanthropy.

5. Explore Partnership Opportunities

Once you have defined the parameters, now is the time to start pitching your idea. When approaching a potential nonprofit, ask to speak to the volunteer coordinator about your ideas and see if there is a fit. Keep in mind that you are looking for fun projects that will motivate your employees to volunteer. If a natural fit isn’t there, don’t be afraid to tactfully say so and move down your list of prospects.

Once you find a nonprofit that fits your needs, work with the volunteer coordinator to identify key performance indicators for your employee volunteers. These can be used for both promotional purposes and to evaluate the program. This should include, at the very least, the names of those who participated and the number of volunteer hours for each participant. It should also include a description of what the volunteers did while donating time.

If possible, also find out how many people were served as well as any other relevant data that the volunteer coordinator can provide. If you set these expectations in advance, your partner’s volunteer coordinator won’t be surprised, and you will easily get the numbers you need.

6. Advertise Volunteer Events to Employees

With the details of your CVP in place, you will be able to excite and mobilize your employees about the program. Make sure supervisors are on board to help create departmental awareness, and be sure to follow up through various channels, such as in memos, email, and flyers in break rooms.

Using this model, it won’t be long before you’re celebrating the success of a well-planned corporate volunteer program.

 

Matching Gift Tips

Do Matching Gifts Work?

 

Everybody loves a good BOGO sale, right?

You know, a “Buy One, Get One” deal.

Retailers have used BOGO deals for ages to entice shoppers, giving them more value for their dollar. And interestingly enough, this tactic is also effective with charitable donations.

Nonprofits are always looking for ways to make giving easier and more enticing for donors, and matching gifts are a great way of doing just that.

Matching gifts allow donors to feel more of an impact with their charitable dollars. While I might be able to give only $100, I can feel encouraged by the fact that my gift will be matched, and suddenly my $100 has turned into $200 toward a cause I believe in.

So if a 1:1 matching gift increases my chance of giving (along with the amount that I give), surely a 2:1 or even 3:1 matching gift will increase those odds even more…right?

Maybe not.

A 2007 study from Dean Karlan and John A. List shows that while matching gifts do indeed increase the odds of giving along with the average donation size (19% and 22% respectively), increasing that matching gift to a 2:1 or even 3:1 ratio had no effect on either of these factors.

Turns out, donors are subject to the law of diminishing returns as well.

So while securing a 2:1 or 3:1 matching gift is great, it might not be the best way to structure a matching gift agreement. Rather, it might be more beneficial to spread the matching funder’s money across more gifts by keeping the individual match at 1:1. If the funder has agreed to match gifts up to $X, keeping the match at 1:1 allows more donors to be a part of the offer, while keeping the revenue generated the same for your organization (provided you can drive enough donations).

Check out the infographic below!

Do Matching Gifts Work?

Why does this matters for nonprofits?

  • Promote employee matching gifts to donors as it can result in an increase in the response rate and donation amounts.
  • Include a tool on your donation page (like the one that Double the Donation provides!) that lets donors check to see if their employers will match their contributions.
  • If your nonprofit has existing partnerships with companies in your area, encourage them to start a matching gift program that follows the above guidelines. If they already have a matching gift program, ask them to promote them to their employees. Lack of awareness is one of the biggest reasons that employees don’t submit matching gift requests. If your organization and your donors’ employers are informing them about matching gifts, they’ll be more likely to submit those requests.
  • Donors who work for companies that offer matching gifts are more likely to give and make larger donations. When you know that your donors work for companies that match donations, you know that they are more apt to make larger and more frequent donations.

 

increasing donor retention through matching gifts

How Nonprofits Can Use Matching Gifts to Improve Donor Retention

In recent years, donor retention rates have been hovering slightly above 40%. This means that if you have 100 donors, roughly 60 of them are only making one-time donations. If the focus on donor retention isn’t strong and comprehensive, a nonprofit organization will need to concentrate on acquisition of new donors instead, an importantly vital but often more costly pursuit.

There are numerous ways to boost donor retention ranging from simply interacting with donors more to utilizing social media. However, did you know you can also improve donor retention by using matching gift programs.

To help you improve your donor retention with matching gifts, we’ll answer 3 important questions:

  1. Why is donor retention important? 
  2. What are the benefits of combining matching gifts with donor retention?
  3. How can our nonporift increase donor retention with matching gifts?

We’ll dive deeper into each question and provide you with actionable tips to help you retain donors.

1. Why is Donor Retention Important?

When a donor continues to give to your nonprofit, the most obvious benefit is the regular extra revenue.

However, keeping donors coming back has additional rewards.

First, your organization has the opportunity to develop meaningful relationships with donors. Think about it this way: you can’t cultivate a friendship with someone if you’ve only meet them once.

The same principle applies to building donor relationships. A donor that continues to give to your cause is much more likely to volunteer at your next event, serve on your board of directors, and advocate for your cause.

A donor that has a strong connection to your cause will share their passion for your mission with others, which could lead to even more donors.

For instance, you might launch a peer-to-peer campaign where your supporters raise money on your behalf. When donors share their personal experiences with their friends and family, it can be a create tool to acquire new donors. 

Finally, retaining donors means you can gain useful feedback through these meaningful relationships. A donor that’s truly invested in your cause can provide suggestions and advice on how you can improve your stewardship, outreach, and much more.

By implementing their suggestions, you’ll not only gain their trust, but show other potential supporters that you will listen to their concerns.

If you want to learn more about donor retention, Fundly has an ultimate guide with expert tips.

2. What Are the Benefits of Combining Matching Gifts with Donor Retention?

While there is a surplus of useful donor retention advice out there, it is worthwhile to note the mutually beneficial union that results from putting matching gifts and donor retention together.

1. Shows that your nonprofit is a good steward of donors’ funds.

Donors that will stick with your nonprofit for the longterm want to know that your organization is maximizing their donations.

Promoting matching gift programs will let them know that you are doing just that.

2. Helps keep your organization at the front of donors’ minds.

Sending out communications about matching gifts to dedicated donors, whether through email, snail mail, or social media, will help them stay involved with your organization without feeling pressured to donate more of their own money. If you only ever talk to your donors when you want their donations, they’re more likely to stop contributing to your organization.

However, telling them about matching gift programs either during the donation process or directly after in a thank-you email will let them know that you want to help make their donations go further.

3. Results in larger future donations.

When nonprofits mentioned matching gifts when asking for donations, response rates jumped 71% and average donation amounts increased by over 50%.

Letting donors know that they can make a greater impact with their donations generates a higher response to future appeals and results in larger contributions.

3. How Can Our Nonprofit Use Matching Gifts to Increase Donor Retention?

The following recommendations can be helpful for boosting donor retention using matching gifts.

1. Send a matching gift appeal immediately after a donor makes a donation.

If you don’t know who your donor’s employer is, supply them with general information about matching gifts after they’ve made a donation either in an acknowledgement or a thank you email.

If you have done your homework and know where your donor works (and more importantly, if their employer offers a matching gift program of some kind), give them company-specific information.

You can offer general guidelines or give more explicit directions like where to find matching gift forms. This is particularly important if your donors work for major gift matching companies.

Getting in touch with donors in the form of a thank-you email that also informs them of matching gifts immediately after they’ve donated is a great way to have a positive interaction with donors. You’re helping them maximize their donation and keeping in touch with them at the same time.

The Hereditary Neuropathy Foundation keeps their thank you emails genuine and informative, but they also let donors know about matching gift programs. They even thank donors in advance for looking into matching gift and volunteer grant programs.

Thank you email featuring corporate matching gift programs

Hereditary Neuropathy Foundation

 

2. Let donors know when their company’s matching gift came in.

Depending on how fast the donor’s company processed the gift-matching paperwork and sent the money to your organization, it could be weeks or months until the donor’s matching gift comes in. They might have forgotten about it by that point. Letting them know that their matching gift was received is another great way to reestablish contact with a donor, potentially encouraging them to donate in the future.

North Carolina State sends out emails to donors, thanking them for their initial donation and also informing them that their matching gift was received.

NC State Matching Gift Thank You Email

NC State Matching Gift Thank You Email

Notice too that the email ends with “NC State greatly appreciates your continuous support.” A final statement like this can help encourage donors to stick around and continue to donate.

3. Inform donors about matching gift statistics.

Whether it’s at the end of the month or at the end of the year, letting donors know how much you’ve raised because of matching gifts is not only a good way of keeping them in the loop but it also encourages future donations.

Halos of Hope uses Facebook to let donors know about how their donations and matching gifts are making an impact. Not only does the post highlight Shari, it also lets followers know about matching gift programs and suggests donors ask their employers about them. Because Shari and others who follow the Halos of Hope Facebook page now know more about how their donations are being matched, they’re more likely to contribute in the future using matching gift programs to double, or in Shari’s case, triple their donation.

Halos of Hope Matching Gift Thank You on Facebook

Halos of Hope Matching Gift Thank You on Facebook

Determining how much money your organization raised from matching gifts and how many donors used matching gift programs will also help your nonprofit establish goals for matching gift donations as well as let donors know what kind of impact their donations are making.

Whichever method you use to let donors know about your matching gift statistics, it’s key to include information about current and future projects. Keeping donors updated on what their donations are funding establishes a personal connection, increasing donor retention.

Check out these other helpful ways to boost donor retention.


Making sure that donors stick around can be tricky, but using matching gift programs to maximize donations can help donor retention rates at your nonprofit.

For more useful fundraising tips, keep reading these additional resources:

  • How to Market Matching Gifts. If you want more ways your organization can promote matching gifts, we have a whole list of ideas and examples to get you started!
  • The Ultimate Guide to Annual Funds. Donor retention should be a primary part of any annual fund strategy. Learn about more tips and tricks you can use to increase donor retention for your annual fund.
  • Top Matching Gift Companies. Promoting matching gifts can be difficult if you’re not familiar with the top corporate philanthropy programs. This guide will walk you through 20 of the best matching gift companies.


Corporate Volunteer Grants Employee Engagement

How Corporate Volunteer Grants Can Increase Employee Engagement

Employee engagement is generally defined as the emotional and functional commitment an employee has to achieving the mission of the organization. At most companies, there’s a lot of lip service paid to making sure employees are engaged. But have you ever wondered why? Have you thought about strategies companies can use to increase employee engagement?

Basic Facts about Employee Engagement

To better understand employee engagement, we turned to Dale Carnegie Training which has done extensive research into the topic. A few key insights include:

  1. When an employee is disengaged, there is a high likelihood that this individual will seek employment elsewhere.
  2. 71% of employees are not fully engaged.
  3. Companies with engaged employees outperform other companies by about 202%.

When employees feel a strong connection to their company, they are likely to be more engaged, and thus less likely to leave. Disengaged employees tend to view their job as nothing more than a paycheck.

Learn more about why employee engagement is so important.

So, how do you engage your employees?

There are four traits that engaged employees exhibit:

  1. They are inspired
  2. They are confident
  3. They are enthused
  4. They are empowered

While there is a wide array of actions a company can take to help its employees become more engaged, we’ll discuss one very important action in this article: corporate volunteer grants.

Corporate Volunteer Grants

Corporate volunteer grants are a type of giving program that encourages employees to volunteer in the communities in which they live and work. Employers provide monetary grants to eligible nonprofits whenever an employee takes time to volunteer.

These grants are generally paid out in two ways:

  1. A set rate per hour of volunteering (i.e. $10 per hour, with a minimum of 10 hours)
  2. A set rate once a certain volunteer threshold has been reached (i.e. $250 once an employee has volunteered 20 hours)

Of course it’s important to remember that these payment structures vary from company to company.

Learn more about employee volunteer grants.

How will volunteer grants increase employee engagement?

It has been shown that employers that not only offer volunteer opportunities but also encourage and participate in them are more likely to have employees with the same shared sense of philanthropy.

Employees are proud to work for a company that involves itself in the community and are more likely to bring a good name to your business via volunteer activities.

Need numbers?

  • A study by Dale Carnegie surveyed 1,500 employees and found that 54% of employees who were proud of their company’s contributions to society were engaged.
  • A Lloyd Morgan survey of 50,000 employees showed that by increasing employee engagement levels, organizations could expect an 87% reduction in employees’ probability of departure.
  • A Deloitte survey suggests that 61% of millennials who rarely volunteer would still consider a company’s commitment to giving back to the community when evaluating job opportunities.

Check out these other ways to increase employee engagement.

Group volunteer activities

Another good method of increasing employee engagement is to encourage group volunteerism.

Group volunteerism increases camaraderie amongst employees who may not usually speak to or see each other. It also increases employee engagement by producing a shared sense of purpose amongst coworkers.

Some companies take it a step further by providing grants when teams of employees volunteer together. It’s a great way for companies to support the organizations which employees are passionate about.

Learn more about team volunteer grants.

When companies implement programs like corporate volunteer grants and group volunteer activities, the most immediate benefit is that a local nonprofit has received the donations and time of individuals who deeply care about their causes.

However, the secondary benefit is that corporate volunteer grants can help boost employee engagement by producing a shared sense of purpose amongst employees and between them and the company.

For more information about employee engagement, check out these best practices.

Corporate Philanthropy Employee Engagement

Using Corporate Philanthropy to Increase Employee Engagement

An engaged and satisfied workforce can undoubtedly turn a good company into a great one. According to a recent Gallup Poll, only 30% of the workforce is actively engaged.

The key to keeping your employees happy certainly includes a solid benefits package and free cookies in the kitchen every once in a while, but ensuring a sense of shared philanthropic values between the corporation and employee is also a huge piece of the puzzle.

Learn more about why employee engagement is vital to your company.

Here’s how to use corporate philanthropy to increase employee engagement and satisfaction.

Offer Employee Giving Programs

Over 60% of Fortune 500 companies offer a matching gift program that will match an employee’s donation to an eligible nonprofit organization.

Matching gift programs tend to double an employee’s donation, but sometimes they can triple or even quadruple the initial gift.

Matching gift programs increase employee engagement by showing them that your company not only encourages giving but partakes in it as well. Matching gift programs can also instill a sense of working pride in an employee.

Encourage Volunteerism

Many corporations arrange group volunteer opportunities around the holiday season, but why stop there? A point of pride for many employees is knowing that they work for a company that shares the same sense of philanthropy.

Some companies even offer paid time off once per month to allow their employees to volunteer at a nonprofit organization of their choice. This not only has the benefit of donating time to a charity, but it also allows the employee a sense of participation and satisfaction.

Check out the importance of using corporate giving programs to boost employee engagement.

Volunteer Grants

To encourage volunteerism, many companies also offer volunteer grants, which are monetary donations to a nonprofit organization that vary in size depending on the number of volunteer hours.

Volunteer grant programs not only show your employees your dedication to charitable volunteering, but they also demonstrate your commitment to encouraging more than just the standard holiday volunteer programs.

Group Volunteering

What better way to encourage employee engagement than a volunteer event where everyone gets together? Group volunteering not only allows employees to work together and give back to the community, but it also lets them interact with one another in settings that they don’t usually find themselves in.

Helping employees form stronger bonds is important to keeping them happy and engaged.

Learn more about ways to increase employee engagement.

Engage the Millennials

Millennials between the ages of 18 and 30 are flooding the workforce looking for ways to share their innovative ideas and technological savviness. Unfortunately for many companies, these employees tend stay for a couple of years and then leave, looking for something more challenging or worth their time.

Millennials view work differently than older generations. Older employees are looking for salary and benefits, while millennials are looking for meaningful and flexible work.

Corporations must find ways to keep millennials engaged in the company. Yes, this means decent salaries and a flexible work environment, but this also means allowing their voices to be heard in various ways.

Companies that offer philanthropic programs and the opportunity to give back to the community, and especially programs that allow input and feedback from employees, are going to be more successful in keeping the millennial employees engaged and satisfied.

Read more about how nonprofits can engage millennials.

By incorporating corporate giving and volunteer programs and engaging millennial workers, companies can help increase employee engagement and increase productivity.

Learn more best practices to help boost employee engagement.

employee engagement surveys

Employee Engagement Surveys: A How-To Guide (Samples)

Employee engagement surveys are a great way to gauge how content employees are. By collecting data on a regular basis, whether monthly, quarterly, or yearly, employers can discover better ways to keep their employees happy and engaged.

Because employees who are disengaged tend to leave companies earlier than those who are more involved and satisfied, it is important to create a survey that probes into employees’ thoughts and can be used to help foster a corporate culture of employee engagement.

Learn more about why employee engagement is so important.

Although it might seem like an easy task to put together a few questions, have employees answer them, and then look at the results, the creation of an employee engagement survey is actually more complex than that.

Complex doesn’t mean impossible, though, and with enough planning and thoughtfulness, you can create an effective employee engagement survey that will help you retain employees and give you valuable feedback to help them stay engaged with your company.

Listed below is a general outline for creating an employee engagement survey.

Naturally, you might need to tailor and adjust some of these tips to suit your company’s particular needs.

Set goals and objectives

What are you trying to measure with your survey? Obviously employee engagement is the main component, but if your goal is to simply gather data and do nothing with it, it might be a good idea to think past that.

Figuring out more about your employees and how they view their relationship with your company can help you increase their engagement, leading to higher productivity. Knowing this can help you strategize with managers and other leaders in your company to produce the right types of questions for your survey.

Determine the types of questions you want to ask

There is a multitude of ways to ask employees about their engagement. The only true definitive pitfall to avoid is asking employees simple yes or no questions. By not accessing more detailed feedback, you limit your options to help disengaged employees feel more content in the workplace.

Here are some more effective ways to ask employees questions in your survey:

1) Create spectrums for employees to express to what degree they agree or disagree with a particular statement.

For example, you might state, “I am often given opportunities to voice my opinion” and then add a spectrum beginning with “Strongly Agree” to “Strongly Disagree.” Making each question a statement with which employees can identify is an effective way to gauge employee engagement.

2) Consider using time-based questions.

Making statements like “I enjoy coming to work” and having employees rank their preference on a scale from “Always” to “Never” can be a good tool to measure whether employees feel valued and engaged on a daily basis.

Obviously, you can’t ask time-based questions on the entire survey, but you can create a specific section for questions like these.

3) Incorporate open-ended questions.

Instead of having employees check boxes and circle numbers the whole time, use a portion of your survey to ask them about their own thoughts.

It’s wise to put this part of the survey toward the beginning; after going through several questions, employees sometimes skip questions that require more thought, especially if they’re placed at the end.

4) Use a ranking system to determine employees’ priorities.

List a series of vital components of your workplace environment. Ask employees to rank the importance of each one according to their personal preferences. Finding out what’s important to your employees can be vital information when determining how to increase workplace engagement.

5) If you want to get a daily indication of employee engagement, try using a short end-of-day question as employees leave.

Ask them to gauge their happiness for that day using emojis or smiley faces. If a string of negative feedback appears, use that information to look into what could help employees enjoy their time at work more.

6) Determine whether or not you want your survey to be anonymous.

Keep in mind that employees may be more likely to express their dissatisfactions if their names aren’t attached to surveys. An alternative to asking employees to put their names on surveys is to simply ask for the department they work in.

Establish a survey format and length

This step will likely be specific to your company. Make sure to keep your questions geared toward employee happiness and engagement. Use a combination of the aforementioned ways to ask employees questions.

Keep the survey short and simple. It shouldn’t take employees an eternity to tell you about their satisfaction at your company. This point is especially important if you plan on doing monthly or even quarterly surveys.

Depending on how large or small your company is, it might make sense to use an online survey or simply distribute hardcopies.

Communicate your goals and purpose to employees

It’s vital that employees know why they’re being surveyed and what you plan on doing with the data. Letting them know the why, the how, and the when of your survey will foster trust and understanding.

Giving employees a heads up about your initial survey is also beneficial if you plan on putting surveys out on a regular basis. They’ll know what to expect whenever you collect more data.

Collect surveys and analyze the data

Once all of the surveys have been completed and collected, look through the feedback you received. Highlight and discuss trends that you notice across the surveys with managers and other leaders.

Once you’ve assessed the surveys, work toward fixing the problems that your employees have pointed out to you. If it’s a large issue, bring in more people to voice their opinions and brainstorm.

Keep records of past surveys

It doesn’t make any sense to collect data and then not track employees’ satisfaction over time. If you implement big or even small changes, you’ll want to note the difference in employee engagement that will become evident in the answers on subsequent surveys.

Keeping records of your past surveys will allow you to track and see the change in employee satisfaction.

Learn about best practices for increasing employee engagement.

Sample Employee Engagement Survey Questions

To help put you on the path for creating an effective employee engagement survey here is a list of sample questions from SHRM.

Employee Demographic Information

  1. What is your job role?
  2. What department do you work in?

Development / Role-Based Questions

  1. I am satisfied with my opportunities for professional growth.
  2. I am pleased with the career advancement opportunities available to me.
  3. My organization is dedicated to my professional development.
  4. I am satisfied with the job-related training my organization offers.
  5. I am satisfied that I have the opportunities to apply my talents and expertise.
  6. I am satisfied with the investment my organization makes in training and education.
  7. I am inspired to meet my goals at work.
  8. I feel completely involved in my work.
  9. I get excited about going to work.
  10. I am often so involved in my work that the day goes by very quickly.
  11. I am determined to give my best effort at work each day.
  12. When at work, I am completely focused on my job duties.
  13. In my organization, employees adapt quickly to difficult situations.
  14. Employees here always keep going when the going gets tough.
  15. Employees proactively identify future challenges and opportunities.
  16. Employees in my organization take the initiative to help other employees when the need arises.
  17. Employees here are willing to take on new tasks as needed.
  18. Employees in my organization willingly accept change.

Compensation

  1. I am satisfied with my overall compensation.
  2. I am compensated fairly relative to my local market.

Relationship Management

  1. Communication between senior leaders and employees is good in my
  2. I am able to make decisions affecting my work.
  3. Management within my organization recognizes strong job performance.
  4. My supervisor and I have a good working relationship.
  5. My coworkers and I have a good working relationship.
  6. Senior management and employees trust each other.
  7. Employees treat each other with respect.

Benefits

  1. I am satisfied with my total benefits package.
  2. I am satisfied with the healthcare-related benefits offered by my organization.
  3. I am satisfied with the amount of paid leave offered by my organization.
  4. I am satisfied with the retirement plan offered by my organization.
  5. I am satisfied with the workplace flexibility offered by my organization.

Work Environment

  1. My organization has a safe work environment.
  2. I am satisfied with my overall job security.
  3. My organization’s work positively impacts people’s lives.
  4. My organization operates in a socially responsible manner.
  5. My organization’s fiscal well-being is stable.
  6. I am satisfied with the culture of my workplace.
  7. I understand how my work impacts the organization’s business goals.
  8. My organization is dedicated to diversity and inclusiveness.

Takeaways: Employee engagement surveys can be an extremely useful tool for finding out the culture of engagement in your company. By using these tips and finding out what kind of surveys help your company the most, you’ll be able to find out if your employees are as engaged as you think they are.

If you find that employee engagement is lacking, check out these tips.

Matching Gift Acknowledgement

Increase Employee Engagement With Corporate Giving

The importance of employee engagement, which is defined as the emotional and functional commitment an employee has to his or her organization, cannot be overstated. Companies with engaged employees outperform those without by up to 202%!

Engaged employees are also happier, stay with companies longer, and are more philanthropically minded.

Check out more reasons why employee engagement is important.

While the benefits are clear, employee engagement is a struggle for most companies, with over 71% of employees reporting that they are not fully engaged.

How can you use corporate giving programs to increase your employees’ engagement?

Three Key Drivers of Employee Engagement

It’s said that employees don’t leave companies, they leave people, and it’s true. Many of the reasons employees claim they aren’t engaged in their company have to do with people.

Three drivers of employee engagement include:

  1. Employees’ relationships with their direct managers: 80% of employees who were dissatisfied with their direct manager were disengaged.
  2. Employees’ belief in senior leadership: 70% of employees who lack confidence in the abilities of senior leadership are not fully engaged.
  3. Employees’ pride in working for the company: 54% of employees who were proud of their company’s contributions to society are engaged.

How Can Companies Increase Employee Engagement?

Although Dale Carnegie highlights five great tips for employee engagement, we’ve added a few ideas which our research has shown enhances employee engagement:

  1. Senior leadership must articulate a clear vision to all employees. Without a clear goal, employees will not know what they’re working toward.
  2. Employees should be encouraged to openly communicate and influence the company’s vision with their input.
  3. Direct managers should foster healthy relationships with their employees.
  4. Senior leadership should continuously demonstrate that employees have an impact on their work environment.
  5. Managers should show employees that they are valued as true contributors, giving them a sense of empowerment.
  6. Managers should organize and encourage team volunteerism in communities as a way of giving back and encouraging social interaction outside the office.
  7. Companies should give back to local nonprofits. Corporate giving programs, like matching gift programs and volunteer grants, are a great way for corporations to support organizations that employees care about.

Learn more about how you can increase employee engagement.

Check out this info graphic about employee engagement, created by Dale Carnegie Training

Corporate CSR Benefits from Engaged Employees

How Companies can use Corporate Philanthropy to Increase Employee Engagement

Companies can help keep employees satisfied in any number of ways. But did you know that companies can boost employee engagement and help the community at the same time?

  1. Offer employee giving programs. Nearly two thirds of Fortune 500 companies offer a matching gift program that makes employees’ charitable contributions go twice as far. Matching gift programs help engage employees by showing them that the company not only encourages donating but takes part in it as well. Employees can feel proud knowing that their employer gives back.
  2. Encourage volunteerism. Whether a company offers paid time off for employees to volunteer or encourages employees to team up to participate in fundraising events, employee engagement can skyrocket when volunteerism is part of a company’s philanthropic culture. Allowing employees to band together to better the community helps them feel like the company supports them and will boost their dedication.
  3. Offer volunteer grants. Volunteer grants are donations that companies make to nonprofits after an employee has volunteered for a certain amount of time. Volunteer grants demonstrate a company’s commitment to helping worthy causes and instills a shared sense of philanthropy amongst employees, boosting engagement and satisfaction.

Why Corporate Giving Programs are a Win-Win for Everyone

Benefits of incorporating giving programs like matching gifts, volunteer grants, and volunteerism include:

  • Employees get to experience an enjoyable and rewarding team-building event
  • The corporation gets to give back to the community
  • The corporation’s reputation in the community is enhanced through positive press coverage and other channels
  • The nonprofits receive volunteer support and/or additional funding

While there is a multitude of ways to increase employee engagement, utilizing corporate giving programs can be one of the most beneficial for employees, companies, and nonprofits alike.

Learn more about using corporate philanthropy to increase employee engagement.