Find out how higher ed fundraising platforms can help you leverage matching gifts.

12 School & Higher Ed Fundraising Platforms That Grow Matching Gifts

Grow your matching gift revenue with the right higher ed fundraising platforms.

You know better than anyone that planning a university fundraising campaign can feel a bit overwhelming. With many moving parts and ever-changing components, it’s important to find the right higher ed fundraising platforms that can support your school every step of the way.

Luckily, if you’re a higher ed fundraiser, then we’ve got your back! 360MatchPro by Double the Donation, the leading provider of matching gift automation software, integrates with the best school and university fundraising platforms. This allows your institution to raise more and take advantage of the $4-7 billion in matching gift revenue left unclaimed each year.

If you’re not sure where to start or how to select the perfect fundraising platform for your team, be sure to check out our favorites below:

As you consider which higher education fundraising solution to use during your next campaign, this list of top platforms can help support your institution through the robust matching gift power of 360MatchPro.

Don’t have 360MatchPro yet? Talk to the double the Donation team to take advantage of matching gifts with these awesome platform integrations.

Let’s jump in!

GiveCampus is one of our favorite higher ed fundraising platforms.

GiveCampus

GiveCampus is a fundraising and volunteer management platform designed to help educational institutions to raise more money from more donors. This platform has facilitated over $1 billion in charitable giving to schools through innovative and effective fundraising avenues. GiveCampus specializes in giving forms, volunteer management, and educational peer-to-peer fundraising, an approach that can be 300x more effective than institutional asks.

GiveCampus provides both software solutions and educational resources to help schools reach their fundraising goals.

Through the GiveCampus platform, your school can also automate the matching gift process from start to finish through 360MatchPro by Double the Donation. This can help your school double or even triple match-eligible donations!

Why We Love This School Fundraising Platform

GiveCampus boasts impressive resources, such as:

  • Tailored and easy-to-use giving forms that reduce friction and increase donor conversion.
  • A wealth of best practice materials, such as this Giving Day Guide, to help your school maximize fundraising efforts.
  • An integration with 360MatchPro that allows donors to identify themselves as match-eligible during the donation process, then be automatically provided with their matching gift submission form and actionable next steps.

GiveCampus & Matching Gifts

360MatchPro by Double the Donation is the only corporate matching gifts tool that is integrated into the GiveCampus platform. Using a simple activation process, your school can add the 360MatchPro search field directly to your GiveCampus donation pages. This search field allows donors to type in the name of their employer to check for match eligibility. This search tool is smart – it suggests company names, parent companies, and subsidiaries as the donor types. This solution then provides the donor with matching gift information after the contribution has been completed – leading to a frictionless donation process.

Here's an example of how the GiveCampus school fundraising platform can help match gifts.

After the donation has been completed, you can easily provide donors with the link to their matching gift submission form and program guidelines. You can also automate personalized matching gift emails that provide eligible donors with a direct link to their matching gift request form, essentially driving more matching gifts to your higher ed institution.

Check out the GiveCampus + 360MatchPro integration guide.

UC Innovation is one of our favorite higher ed fundraising platforms.

UC Innovation

UC Innovation is a powerful provider of innovative CRM solutions and consulting services with a focus on higher ed institutions. Of their many technology solutions, ascend is a favorite tool for university advancement, constituent engagement, and other critical fundraising needs.

UC Innovation’s ascend platform is built on Salesforce, allowing fundraisers to simplify operations, reduce costs, and raise more for their schools.

Plus, they offer unique and impactful tools to help universities juggle prospect management, gift processing, reporting and analytics, constituent relations, donor bio/demographics, and more. Not to mention, they work with industry-leading matching gift software provider, 360MatchPro, to assist educational institutions in maximizing their corporate revenue.

Why We Love This School Fundraising Platform

ascend by UC Innovation is a popular fundraising solution with features such as:

  • Payment processing tools for major and annual pledges as well as outright, directed, and charitable gifts.
  • An established out-of-the-box fundraising solution that allows schools to get up and running with powerful donation tools in no time.
  • Predictive analytics reporting using Salesforce Einstein and other AI-based platforms to provide fundraisers with smarter insights.

UC Innovation & Matching Gifts

UC Innovation prioritizes matching gifts through a native integration between the ascend fundraising platform and Double the Donation’s 360MatchPro. Through this powerful partnership, ascend clients can automate the matching gift process for all sorts of gifts⁠—whether it is a standard contribution, a fulfilled pledge, or a recurring donation.

Here's an example of how UC Innovation's higher ed fundraising platform helps match gifts.

This way, you can easily track donors’ employers, identify match-eligible donations, and follow up to encourage match submissions without ever having to lift a finger. 360MatchPro also provides key data insights, allowing fundraisers to view current matching gifts as well as predict future revenue.

Check out the UC Innovation + 360MatchPro integration guide.

Blackbaud is one of our favorite higher ed fundraising platforms.

Blackbaud

Blackbaud works with a variety of organizations to empower them to overcome their greatest challenges and achieve transformative outcomes. In the higher education space, Blackbaud offers innovative solutions designed to connect your entire campus while increasing revenue, driving efficiency, and deepening meaningful engagement.

Blackbaud specifically provides cloud software, online services, expertise, and data intelligence to help organizations of all sizes achieve transformative outcomes.

The 360MatchPro integration works alongside Blackbaud solutions to deliver impactful matching gift fundraising automation and resources. Through this technical integration, schools can earn more in matching gifts without any unnecessary lift.

Why We Love This School Fundraising Platform

Blackbaud works with educational institutions to:

  • Drive efficiency by connecting fundraising solutions, education management, award management and more through integrated cloud solutions.
  • Provide online resources that are specifically tailored to academic fundraising and constituent management.
  • Increase their matching gift revenue through Double the Donation’s 360MatchPro.

Blackbaud & Matching Gifts

360MatchPro integrates with a variety of Blackbaud solutions. These systems allow your institution to automate the matching gift process, making it simple to fuel your school’s fundraising through employer matching gifts.  The Blackbaud and 360MatchPro integration also tags and tracks match-eligible donors, allowing you to follow the entire matching gift process from start to finish – and then use these insights to craft efficient and effective matching gift campaigns.

Here's an example of how Blackbaud's school fundraising platform can helps with matching gifts.

360MatchPro automates donor outreach, providing your contributors with simple avenues to submit a matching gift request. These messages are completely customizable, so your organization can retain its own voice and branding through this communication stream. This integration seamlessly educates donors and drives matching gifts for your institution.

Check out the Blackbaud + 360MatchPro integration guide.

Salesforce is one of our favorite higher ed fundraising platforms.

Salesforce

Salesforce is a cloud-based platform that provides customer relationship management services along with a suite of enterprise applications focused on marketing solutions, customer service, and more. Their extensive platform is easy to use and it can help your institution improve the donor experience, make insightful decisions and even accelerate productivity.

Salesforce offers a variety of products for fundraisers, helping changemakers accelerate their impact and engage deeply with constituents.

Salesforce AppExchange offers thousands of solutions including 360MatchPro. This integration can be activated in seconds, and it combines Salesforce’s data management with 360MatchPro’s leading gift match technology – resulting in an efficient and effective fundraising avenue!

Why We Love This School Fundraising Platform

Salesforce can advance your mission through:

  • The Power of Us Program that gives educational institutions and nonprofits access to Salesforce tools to expand fundraisers’ impact.
  • The robust Salesforce blog that covers important topics related to fundraising, data management, and more.
  • A powerful matching gift integration with 360MatchPro!

Salesforce & Matching Gifts

Salesforce integrates seamlessly with 360MatchPro to help your institution harness the power of matching gifts. By simply linking your Salesforce account to 360MatchPro, your organization can configure integration settings and begin identifying match-eligible donors and driving their matching gift requests to submission. Once the integration has been activated, the 360MatchPro solution will pull donation data from your Salesforce CRM. This will allow 360MatchPro to begin identifying match-eligible donors.

Here's an example of how the Salesforce school fundraising platform can helps with matching gifts.

360MatchPro can then automate outreach to track donor eligibility and map constituents directly to their appropriate matching gift submission form. Your school can easily customize these messages to include your institution’s personalized branding.

Check out the Salesforce + 360MatchPro integration guide.

Ellucian is one of our favorite higher ed fundraising platforms.

Ellucian

Ellucian is one of the leading providers of software and services built to empower higher educational institutions to enhance operations and enrich the student experience. Their wide range of solutions was designed to help you stay agile, reduce costs, and integrate information across your institution.

Ellucian works across institutional departments to provide an all-encompassing software solution that modernizes your campus and improves your higher education processes. 

Their wide range of technologies and services also includes an integration with 360MatchPro by Double the Donation. Through this partnership, your institution can maximize matching gift outreach and revenue through a simple, streamlined solution.

Why We Love This School Fundraising Platform

Ellucian empowers your institution to:

  • Build lifelong advancement relationships with their powerful CRM.
  • Stay on top of fundraising best practices through their white papers, solution sheets, and more.
  • Take advantage of employer matching gifts, one of the most underutilized fundraising avenues, through a simple integration with 360MatchPro.

Ellucian & Matching Gifts

With the Ellucian Ethos integration, 360MatchPro can be activated within minutes, allowing your school to seamlessly kick off their matching gift automation. This integration allows your institution to track match-eligible donors and provide them with direct links to submit a matching gift request. If your school uses customer experience webpages with CRM Advance, then the 360MatchPro search field can be simply added to those pages to identify more match-eligible donors.

Here's how Ellucian's school fundraising platform can help match gifts.

360MatchPro uses its innovative automated email streams to follow up with donors and provide them with a direct link to their matching gift request form. This means that your organization could double or even triple match-eligible donations without having to dedicate any extra time or resources – leading to greater revenue with no extra work.

Check out the Ellucian + 360MatchPro integration guide.

Wilson-Bennett is one of our favorite higher ed fundraising platforms.

Wilson-Bennett Technology

Wilson-Bennett Technology is one of our favorite higher ed fundraising platforms that specializes in university phonathon campaigns. This efficient and effective phonathon service inspires, educates, and implements the best practices for fundraising campaigns. They work with both alumni and students to strengthen university connections and community in the fundraising phonathon space.

WBT offers a variety of calling services so that you can find the best option for your university’s fundraising goals. These plans provide solutions that might include online reporting, database management, and even live credit card processing.

The 360MatchPro solution works seamlessly with WBT to help your school harness the robust fundraising power of matching gifts during your next phonathon campaign.

Why We Love This School Fundraising Platform

Wilson-Bennett Technology works with your institution to: 

  • Increase productivity through high database accuracy, contact rates, and segmenting precision. 
  • Craft on-campus phonathon programs, off-campus calling, membership calling, admissions calling, and software leasing services – each tailored to your school’s needs.
  • Grow matching gift funds through a 360MatchPro integration.

Wilson-Bennett & Matching Gifts

Wilson-Bennett Technology’s solution, DonorConnect, integrates directly with 360MatchPro for a seamless matching gift experience. Using this integration, your school can identify match-eligible donors during the call process by simply finding out where your donors work. Your call agent can then instantly find specific matching gift program guidelines that explain how the donor can double their contribution through employer gift matching!

Here's how Wilson-Bennett's school fundraising platform can help match gifts.

360MatchPro also automates matching gift emails to be sent to donors after the call has been completed. These messages contain a direct link to the employer’s matching gift submission form – meaning your donor could start the matching process with just one click. Your school can completely customize these emails and automatically add important matching gift details and guidelines.

AlumnIQ is one of our favorite higher ed fundraising platforms.

AlumnIQ

AlumnIQ is an online engagement platform designed for today’s higher education fundraisers. With mobile, integrated, and personalized features, this platform can help your university effectively implement programs and service constituents for increased engagement and greater results.

AlumnIQ provides a variety of features related to events, giving, marketing, volunteering, reunions, and more so that your organization has everything it needs to improve operations and engagement efforts.

This platform even offers a seamless integration with 360MatchPro by Double the Donation so that your institution can increase matching gift revenue easily and efficiently.

Why We Love This School Fundraising Platform

AlumnIQ offers powerful features like:

AlumnIQ & Matching Gifts

360MatchPro integrates seamlessly with AlumnIQ for impressive matching gift results. By simply entering your 360MatchPro credentials in the AlumnIQ platform, you can activate the solution and begin driving matching gift revenue. Once you’re up and running, 360MatchPro will begin identifying match-eligible donors during the donation process by prompting donors to search their company name in a streamlined search tool. Then, 360MatchPro provides a simple next step to begin the matching gift process directly on your confirmation screen – making it easy for donors to double donations immediately after the donation process.

Here's how AlumnIQ's school fundraising platform can help match gifts.

360MatchPro even automates personalized messages to donors, prompting them to submit a matching gift request. These emails are completely customizable, and they allow donors to easily access their employer matching gift submission form. With AlumnIQ and 360MachPro, your organization can begin harnessing matching gift revenue in no time.

Check out the AlumnIQ + 360MatchPro integration guide.

Almabase is one of our favorite higher ed fundraising platforms.

Almabase

Almabase is an all-in-one alumni management software that specializes in peer-to-peer crowdfunding, event management, and alumni engagement. Their robust solutions are known for increasing engagement and fostering relationships.

Almabase provides educational institutions with solutions for email marketing, event registrations, alumni directories, and alumni websites so that you can keep all your information and outreach in one place.

Almabase also integrates with 360MatchPro by Double the Donation so that your school can easily leverage matching gift funds within your current fundraising strategy.

Why We Love This School Fundraising Platform

Almabase provides institutions with impressive resources, such as:

  • Simple online donation forms that delight donors and increase engagement.
  • An active and innovative online blog that covers a wide range of fundraising categories.
  • A technical integration with 360MatchPro by Double the Donation, the leading provider of employer matching gift automation software.

Almabase & Matching Gifts

360MatchPro is the exclusive matching gift software within the Almabase platform. Simply integrate 360MatchPro with your Almabase account, and begin driving donations through employer gift matching! After a donor completes their donation, they will see a streamlined search field on their confirmation screen. This field allows the donor to search for the name of their employer, providing simple suggestions within the drop-down menu.

Here's how the Almabase school fundraising platform can help match gifts.

If the donor is match-eligible, 360MatchPro can send customizable emails that contain specific matching gift information along with a direct link to the donor’s matching gift submission form. Even without employer information, 360MatchPro can send messages that educate donors and even guide them to their employer’s matching gift request form. This makes it easy to provide donors with simple streamlined steps to double or even triple their donation!

Check out the Almabase + 360MatchPro integration guide.

Custom Donations is one of our favorite higher ed fundraising platforms.

Custom Donations

Custom Donations is a simple plugin that keeps donations flowing. This innovative solution allows your university to welcome supporters with swift and secure technology that is completely tailored to your unique fundraising needs. With multiple giving options and advanced functionality, Custom Donations is an ultimate platform for donor engagement and retention.

Custom Donations was built by fundraisers for fundraisers so that you can empower your giving team with effective and easy-to-use technology.

Using Custom Donations, your school can also take advantage of 360MatchPro to double donations with employer matching gift programs!

Why We Love This School Fundraising Platform

Custom Donations offers:

  • Simplified data reconciliation so that you can minimize data syncing and maximize actionable insights.
  • Specialized higher education fundraising functionality that offers flexible, customizable, and easy-to-launch online giving forms.
  • A seamless integration with 360MatchPro.

Custom Donations & Matching Gifts

360MatchPro works alongside Custom Donations to take your gift matching revenue to the next level. The activation process takes just a couple of clicks so that your school can easily start maximizing matching gift revenue. This solution then allows your institution to identify match-eligible donors directly from your giving forms, making it easy to tag and track matching gift opportunities. Following a donation, the donor can access a direct link to their matching gift submission form and guidelines from the giving page confirmation screen – so they can easily submit a matching gift request!

Here's how Custom Donation's school fundraising platform can help match gifts.

360MatchPro and Custom Donations even work to automate customizable messaging to your supporters. Using several automation avenues, your institution can send out matching gift emails that contain a direct link to your donors’ matching gift submission forms. This provides another simple touchpoint for your organization to double donations through employer gift matching.

Check out the Custom Donations + 360MatchPro integration guide. 

Community Funded is one of our favorite higher ed fundraising platforms.

Community Funded

Community Funded is a digital fundraising and engagement platform designed by and for education, non-profit, and healthcare fundraising organizations. This solution seamlessly plugs into your existing website, payment gateways, and workflows to make things easier for your institution. Their all-in-one fundraising solution is designed to take your organization’s fundraising to the next level by growing your donor network and connecting them to your greatest needs.

The Community Funded platform allows users to build their own fundraising campaigns or choose to utilize the highly specialized Community Funded Services team to execute all their marketing needs.

Plus, this higher ed fundraising platform integrates with 360MatchPro by Double the Donation to provide institutions with the opportunity to maximize their revenue through employer gift matching.

Why We Love This School Fundraising Platform

Community Funded equips your institution with:

  • Customizable landing pages for your campaigns and events that can be repurposed across giving initiatives
  • The option to gamify your giving experience with challenges and participation awards
  • Double the Donation’s industry-leading automated gift matching software, 360MatchPro

Community Funded & Matching Gifts

360MatchPro seamlessly integrates across the Community Funded platform to make the setup process quick and easy for your institution. Once you’ve activated your account and entered your credentials, the 360MatchPro tool will identify eligible donors and follow up with them to get their gift matched as soon as they submit their initial gift.

360MatchPro uses a streamlined search tool to help donors identify their gift matching eligibility when they enter their company name. After their entry is stored by the search tool, donors can find more detailed information about their company’s program as well as a link to their matching gift request form straight from the donation confirmation page.

Here's how Community Funded's school fundraising platform can help match gifts.

Clients can also be connected to the gift matching process after the donation has been completed via automated email outreach powered by 360MatchPro and completely configured by the client. Eligible donors and those with unknown eligibility can both receive these emails, making it even easier for clients to identify and catch as many eligible matches as possible.

Check out the Community Funded + 360MatchPro integration guide.

Anthology is one of our favorite higher ed fundraising platforms.

Anthology

Anthology, formerly iModules, is a powerful higher ed fundraising platform that offers an interconnected suite of modules to empower institutions to maximize fundraising while creating meaningful constituent relationships. Their platform includes impressive avenues to increase engagement, such as web content management, marketing communications, online giving, event management, e-commerce, and social media integration.

Anthology was designed for educators, students, and higher education professionals to elevate fundraising and inform decision-making while maintaining effective supporter engagement. 

Anthology offers a host of features to accomplish educational fundraising goals, including an integration with the leading matching gift software provider, Double the Donation. Through Anthology and 360MatchPro, institutions can maximize revenue through employer gift matching.

Why We Love This School Fundraising Platform

On the Anthology platform, your institution can:

  • Manage institutional data from a variety of touchpoints to help advance your mission.
  • Discover insightful resources to stay informed in today’s educational fundraising landscape.
  • Automate the matching gift process from start to finish using 360MatchPro!

Anthology & Matching Gifts

360MatchPro integrates directly into the Anthology platform for a simple setup process. Once your school is up and running, you can add the 360MatchPro search field to your Anthology donation forms. This feature uses autocompleted suggestions to allow donors to identify themselves as match-eligible – meaning your school can track matching gift opportunities directly from the donation process.

Here's how the Anthology school fundraising platform can help match gifts.

Using this matching gift data, 360MatchPro then goes to work providing your match-eligible donors with direct links to submit their employer matching gift requests. You can automate yet customize this matching gift outreach to ensure that your school drives matches to completion without any unnecessary effort.

Check out the Anthology + 360MatchPro integration guide.

Booster is one of our favorite higher ed fundraising platforms.

Booster

Booster is a favorite school fundraising platform that equips users with the tools they need for effective a-thon-style fundraisers, branded merchandise sales, and more. This provider works with K-12 schools, PTAs, and booster clubs, specializing in fun runs and similar types of fundraising events.

Booster’s fundraising software also integrates with Double the Donation to assist fundraisers in making the most of every donation they receive. If you’re looking for an effective school fundraising solution for your K-12 school, Booster might be just the solution for you.

Why We Love This School Fundraising Platform

Booster works with schools and parent-teacher groups to assist with:

  • Planning and facilitating virtual, in-person, and hybrid event experiences.
  • Creating customizable and school-branded online donation pages.
  • Robust analytics tools that provide fundraisers with detailed reports and easily track and share campaign progress.

Booster & Matching Gifts

Booster recognizes the power of matching gift revenue for its clients and partners with 360MatchPro by Double the Donation to leverage this funding effectively. Once a donor gives through the Booster platform, they’re met with information on matching gifts along with an embeddable confirmation page plugin to find company-specific program guidelines with ease.

Here's how Booster's school fundraising platform works to match gifts.

Your school’s supporters will love matching gifts because these programs allow donors to make an even greater impact on your fundraising campaign without having to shell out more from their own wallets. Plus, Booster fundraisers receive 100% of the matched donations!

Check out the Booster + 360MatchPro integration guide.


All in all, it’s important to take careful time and consideration to choose a fundraising platform that fits the needs of your institution. Using one of these top platforms with their 360MatchPro integration is a great way to plan a successful fundraising campaign that includes the power of matching gift automation, leading to greater revenue without greater effort. 

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts.

Learn more with our other matching gift resources here:

Raise more with matching gifts using the top higher ed fundraising platforms.

3 Areas to Improve Your Peer-to-Peer Fundraising Results

3 Areas to Improve Your Peer-to-Peer Fundraising Results

by Mark Becker, Founding Partner, Cathexis Partners

Peer-to-peer fundraising is big. According to a peer-to-peer fundraising study by NonProfit PRO and Frontstream, 43 percent of nonprofits engaged in peer-to-peer fundraising said that fundraising made up more than 50 percent of their revenue. And according to Peer-to-Peer Professional Forum’s Peer-to-Peer Fundraising Thirty, 2.2 million people took part in peer-to-peer fundraising programs in 2020.

Stats like these suggest that it’s worth investing more time in your peer-to-peer fundraising program.

So, let’s take a look at three areas where you can improve your peer-to-peer fundraising results:

1. Recruit more participants.

One key thing peer-to-peer fundraising requires to be successful is participants. Here are some ideas for recruiting more participants for your next peer-to-peer campaign or event:

  • Create powerful messages – To get your supporters excited about helping you raise funds, it’s important to have a compelling story. Make sure your messaging addresses key ideas, including:
    • What makes your organization unique
    • What impact you are having on your mission
    • How your peer-to-peer campaign or event is solving a problem
    • What the funds raised from your campaign or event will help your organization accomplish
    • How participants can help you reach your fundraising goals
  • Make your story easy to understand and share – Make sure the messaging for your peer-to-peer fundraising campaign is easy to:
    • Understand – It should be obvious why your organization has launched the peer-to-peer fundraising campaign.
    • Convey – Your message should be simple enough for your supporters to easily explain to others.
    • Share – Your peer-to-peer fundraising tools should make it easy for participants to share your message.
  • Analyze your data – Take time to gather, analyze and use data from your past peer-to-peer campaigns or events to uncover trends and find new opportunities to improve your recruiting efforts. For example, review funds raised based on your top fundraisers’ connection to your organization. Understanding more about them can help you target your recruitment efforts with greater precision.
  • Do a “soft” launch – Consider doing a soft launch of your campaign in which you have staff members, board members, and your most involved constituents register to begin fundraising ahead of the official launch. Then, when other people come across the campaign, they’ll see that it already has an interest.
  • Build targeted recruitment emails – Segment your audiences and tailor messages for each segment for greater impact. For example, create email audiences based on past participation and past team membership. By doing so, you can send targeted messages, such as an early announcement email to those who have participated in the past and follow-up messages encouraging past participants to sign up.
  • Reach beyond your list – Think about other communications channels that reach beyond your constituent list: social media, your website, signs at your organization’s events, public service announcements, local morning TV news shows. All of these channels can be used to announce your campaign and recruit participants.

2. Motivate your participants to raise more.

Getting participants to sign up to fundraise for your organization (and providing them with basic details, sample emails, and suggestions about how to raise funds from their family and friends) is just the beginning. Your ability to reach your fundraising goals depends heavily on your ability to engage with your peer-to-peer participants and keep them motivated to raise funds.

Some ideas:

  • Issue social media challenges. Create social media challenges to get participants more excited about your campaign and help them engage with potential donors. For example, at the beginning of the week, issue a challenge via your website, social media, and email. Challenges can be related to your organization’s mission, such as “the participant who posts the most pet-themed photos wins the challenge,” or generic, like “the participant with the most donor selfies wins.” Then, promote the winner the following week.
  • Send out a call for videos. Ask participants to create videos to help inspire other participants. For example, ask your top fundraisers to develop a short video about why they’re raising funds for your organization or what have been their most effective approaches for raising funds from friends and family.
  • Provide incentives. Those who sign up for your peer-to-peer event or campaign have already shown interest in raising funds for your organization. But a little extra incentive can help you keep up the fundraising momentum. For example, offer a t-shirt, an online gift card, or another gift for participants who reach specified fundraising milestones.

3. Consider your peer-to-peer fundraising software platform.

The software platform you use to manage your peer-to-peer campaigns and events and to provide participants with the tools they need to raise funds is critical to your fundraising success. Be sure to periodically re-evaluate your software platform to ensure it’s still meeting your needs.

Here are three signs that it might be time for a change:

  • Your peer-to-peer participants aren’t as happy as they should be. Here are some signals that your participants are finding the online experience for your peer-to-peer campaigns and events difficult to navigate:
    • Registration abandonment. If you see a high number of people abandoning the registration process, or if that number starts to go up, it might be a sign that you need software that supports an easier and more intuitive participant-facing online experience.
    • Support requests. If you find your staff is receiving an increasing number of support requests for your peer-to-peer campaigns and events, it’s a signal that your software might not be as easy for participants to use as it should be.
    • Survey responses. After each event or campaign, it’s a good idea to send participants a survey to capture their feedback. Be sure to ask questions about their online experience. They’ll let you know if the experience is clunky or outdated.
  • Staff productivity is decreasing. If your organization’s peer-to-peer fundraising team doesn’t seem to be working as efficiently as it seems like it should be, it might be time for new software. You might hear them say things like:
    • It’s difficult to run reports and get the information they need when they need it.
    • Making changes to the participant-facing design is difficult and/or they aren’t getting the results they expect after making changes.
    • It seems to take too long to set up and/or edit a new campaign.
  • Your organization’s strategy is evolving faster than your software. As your organization evolves, it’s not uncommon for technology that once met your needs to no longer work for you. Here are some things to watch for:
    • Your software will not integrate with your donor database/customer relationship management platform, email marketing platform, or other key software that your organization uses or plans to add soon.
    • Your organization’s strategy has expanded to include more social media, apps, SMS, matching gift tools, and other technologies, but your software does not support or integrate with those technologies.
    • Your organization has shifted money or resources toward other technologies, and you need a more cost-effective solution.

Whether you’re just getting started with peer-to-peer fundraising, or you’ve been at it for years, the approaches in this article can make a positive impact on your peer-to-peer fundraising campaigns and events.

If you need more ideas or an extra set of hands for your peer-to-peer fundraising events or campaigns, the Cathexis Partners team is ready to help. Contact Cathexis Partners today.


About Mark Becker and Cathexis Partners: Mark founded Cathexis Partners in 2008 to help nonprofit organizations get the most from their existing technology tools, implement new technology to address gaps, and find the best overall approach to using technology to support their missions. He previously served as director of IT consulting at a fundraising event production company focused on nonprofits. Cathexis Partners helps nonprofits use technology to raise funds and engage supporters more effectively.

Double the Donation-UC Innovation-integration announcement feature image

UC Innovation Selects 360MatchPro by Double the Donation as New Automated Matching Gift Offering

Double the Donation is thrilled to announce its newest integration with ascend by UC Innovation, a CRM software and consulting company committed to delivering innovative, sustainable results. This technical partnership has come together to provide educational institutions with the power to double eligible donations through the industry-leading matching gift solution, 360MatchPro.

“Our product, ascend, is the most comprehensive advancement solution based on the Salesforce platform, and 360MatchPro by Double the Donation is the most advanced matching gift solution on the market,” said Caroline Chang, VP of Product and Community Engagement. “Providing our clients with a simple integration with this solution is incredibly valuable.”

The integration is designed to work with the ascend platform to identify match-eligible donors following the donation process, then lead them directly to their matching gift submission form. This powerful technology makes it easy for organizations to double or even triple their employer matching gift funds without having to manually chase after matching gift requests, saving them time, effort, and revenue.

“UC Innovation’s ascend product is an impressive fundraising solution, and our team is so excited to add our robust matching gift functionality to it,” said Adam Weinger, President of Double the Donation. “Our combined solutions will undoubtedly drive value for our mutual users.”

ascend and 360MatchPro integrate seamlessly so that your organization can start harnessing matching gift funds in minutes. This simple process will allow your organization to target the 18 million individuals who qualify for employer matching gift programs.

360MatchPro - Activate in seconds and start raising more from matching gifts!

Activate in Seconds and Start Raising More from Matching Gifts!

360MatchPro and ascend integrate seamlessly so that you can start driving matching gift revenue in no time. To get started with this solution, simply navigate to the “Setup” section within your ascend account to manage your custom metadata types. You can then enter your 360MatchPro credentials to activate the integration.

Once you’ve added your credentials, you can navigate to your “Gift Processing Settings”. By editing these settings you will have the option to check a box that enables “Double the Donation”.

UC Innovation - 360MatchPro - integration activation option

That’s all there is to it! By entering your credentials and selecting the option to enable the integration, you can begin leveraging the power of 360MatchPro. With this integration, your donation records will flow from ascend into your 360MatchPro portal to kick off the matching gift process. 360MatchPro then gets to work identifying match-eligible donors and driving their matching gift requests to completion. This solution even stores valuable matching gift metrics directly in your 360MatchPro portal so that you may access actionable insights to drive your fundraising efforts.

Looking to learn more? Check out our in-depth integration guide to get started!

360MatchPro-Drive-more-matching-gift-requests-to-completion-with-360MatchPro

Drive More Matching Gifts to Completion with 360MatchPro!

Double the Donation and UC Innovation work to provide fundraisers with powerful, innovative solutions.

Using their matching gift integration, you team can:

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

360MatchPro integration-360MP provides value to your nonprofit

Ready to check it out? Schedule a personalized demo to learn how this integration will drive matching gift revenue for your organization.


About UC Innovation: Founded in 2011, UC Innovation is a CRM software and consulting company that is committed to serving higher education and nonprofit clients. Their organization focuses on delivering advanced solutions on time and on budget, finding that optimal blend of innovative products and deep domain expertise. UC Innovation strives to provide clients with solutions that use efficient business processes and state of the art technologies to reduce cost, ensure quality, and provide timely delivery of your CRM needs. To learn more, visit: https://www.ucinnovation.com/s/contact

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://360matchpro.com/demo-request/.

DonorSearch and Double the Donation Enhancement Announcement

Double the Donation and DonorSearch Debut Advanced Integration Enhancements

Double the donation and DonorSearch are thrilled to announce their recent donor insight enhancements. This innovative integration now identifies high-value donors from within the 360MatchPro portal, providing actionable donor wealth data designed to drive revenue for your organization.

“Providing accurate, comprehensive, and actionable data is at the core of our mission, so enhancing our matching gift integration to include donor wealth insights felt like a natural choice,” said Bill Tedesco, CEO of DonorSearch. “Double the Donation’s 360MatchPro is an impressive solution, and we are looking forward to helping organizations harness wealth screening functionality through this integration.”

Using advanced, user-friendly technology, fundraising organizations can now filter high-value individuals in conjunction with their employer matching gift data. Using the data screening flag to craft actionable and effective matching gift messaging to your high-value donors leads to more excellent outreach customization options and higher matching gift results.

“DonorSearch provides impressive wealth insights, and we knew our users could benefit from connecting these data points with their existing matching gift metrics,” said Adam Weinger, President of Double the Donation. “It’s easy to see how these combined solutions will provide users with streamlined information that drives donor engagement and revenue.”

The 360MatchPro and DonorSearch integration work to provide nonprofits and educational institutions with the insights they need to drive donations for the causes they care about. Using advanced donor wealth-screening data, organizations can now not only see the details of their donors’ matching gift opportunities, but they can also see which of those opportunities ties to affluent individuals.

This powerful integration provides another touchpoint for fundraising organizations to target the 18+ million individuals who work for companies with matching gift programs.

Activate in seconds and start raising more from donor insights!

Activate in Seconds and Start Raising More from Donor Insights!

360MatchPro and DonorSearch  seamlessly integrate so you can begin leveraging donor insights in no time. To activate this integration enhancement, simply log in to your 360MatchPro portal, access the integrations tab and select the DonorSearch option. Then, enter your DonorSearch API key and validate your credentials.

Double the Donation - DonorSearch Activate Integration Tile

Once you select the “Integrate” option, you’ll be all set! Now you can access the high-value donor flag from within your 360MatchPro portal and begin tracking profitable matching gift opportunities without any unnecessary effort!

Looking to learn more? Check out our in-depth integration guide to get started!

360MatchPro-Drive-more-matching-gift-requests-to-completion-with-360MatchPro

Drive More Matching Gifts to Completion with 360MatchPro!

360MatchPro works with DonorSearch to help your organization identify the best donor outreach opportunities. Using this integration, your team can:

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after completing the donation process. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from the routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Instead, let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Then, rest easy knowing that 360MatchPro can handle the rest.

360MatchPro integration-360MP provides value to your nonprofit

Ready to get started? Schedule a personalized demo to learn more about how this integration can drive value for your nonprofit.


About DonorSearch: At DonorSearch, we know that philanthropy markers connect what is in someone’s heart – their aspirations in life – to their capacity to give to a nonprofit organization. Likewise, we believe that donor prospecting tools should help you connect your cause to more incredible people who can give to the mission. Founded in 2007 and built upon years of experience in philanthropy, our purpose is to provide nonprofits with actionable data and insights that help fundraisers connect more deeply with the right donors. With DonorSearch, identify your best donors, expand your donor pool, predict a donor’s capacity to give, and connect at the right time. Our platform empowers fundraisers and takes the guesswork out of donor prospecting so that you can focus your time on relationship building.
Check out the DonorSearch website to learn more: https://www.donorsearch.net/

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. Learn more at: https://360matchpro.com/demo-request/

Double the Donation-CSI-article title image

CSI Debuts Advanced Matching Gift Functionality for iMIS with 360MatchPro by Double the Donation

Double the Donation is excited to debut its latest partnership with Computer System Innovations (CSI), a leading iMIS authorized solution provider supporting organizations in the not-for-profit marketspace. Through this partnership, CSI has integrated iMIS and CSiDonate with the industry leading matching gift solution, 360MatchPro by Double the Donation.

“Our team was eager to integrate CSiDonate with the leading matching gift solution, and 360MatchPro by Double the Donation was the obvious choice,” said Douglas Morris, Founder and CPO of CSI. “Their hassle-free software makes it easy for fundraisers to drive revenue, and we knew it could create a positive impact on our clients.”

Using CSiDonate and 360MatchPro, nonprofits and educational institutions can easily harness employer matching gift funds using an automated, easy-to-navigate system. This seamless solution works to identify match-eligible donors, drive matching gift donations and track valuable donor metrics.

“CSI has provided innovative software for years, and we are so excited for our integration to be added to their available functionality,” said Adam Weinger, President of Double the Donation. “Many fundraisers miss out on matching gift revenue, and our solution is designed to close that revenue gap and create more fundraising opportunities for iMIS users.”

With this integrated solution, fundraisers everywhere can use CSI and Double the Donation to target the 18 million individuals who work for companies with employer matching gift programs, leading to real fundraising impact without unnecessary effort.

360MatchPro - Activate in seconds and start raising more from matching gifts!

Activate in Seconds and Start Raising More from Matching Gifts!

360MatchPro integrates seamlessly within the CSI platform so that your organization can begin driving matching gift revenue in no time. To get started, simply navigate to your system settings and select the option to enable the Double the Donation integration. You will then be able to enter your 360MatchPro credentials.

enable 360MatchPro and enter credentials

Once you’ve completed the steps above, you can add the 360MatchPro search tool to your desired donation forms with just a few clicks. This allows donors to identify themselves as match-eligible during the donation process using the 360MatchPro streamlined search field. This smart search bar recognizes spelling errors, parent companies, and subsidiaries so that donors can identify their employer without running into roadblocks.

After the donation process, donors can access a direct link to their employer’s matching gift submission form on the confirmation screen – meaning they can kick off the matching gift process with just one click! This post-transaction message coupled with automated email follow-ups ensure that your donors have all the resources they need to start doubling donations.

These simple steps are all it takes for your organization to begin leveraging the gift-matching power of 360MatchPro.

Looking to learn more? Check out our in-depth integration guide to get started!

360MatchPro-Drive-more-matching-gift-requests-to-completion-with-360MatchPro

Drive More Matching Gifts to Completion with 360MatchPro!

360MatchPro and CSI work together to bring fundraisers the best matching gift fundraising solution. Using 360MatchPro’s advanced technology, your team can:

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

360MatchPro integration-360MP provides value to your nonprofit

Ready to get started? Schedule a personalized demo to learn how 360MatchPro will help you drive matching gift revenue.


About CSI: Since 1991, CSI has worked to provide innovative, custom products to its constituents. They specialize in making, selling, and implementing sustainable software solutions for the not-for-profit marketspace. Using certified technology, their team can provide fundraisers of all types with the resources they need to advance their missions with navigable technology. To learn more about CSI and their solutions, check out: https://www.csiinc.com/

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://360matchpro.com/demo-request/.

Double the Donation and FlexFormz - Integration Announcement

Double the Donation and FlexFormz Launch Advanced Matching Gift Automation with 360MatchPro

Double the Donation and FlexFormz are thrilled to debut their technical integration partnership. This duo has come together to provide an automated matching gift solution to their nonprofit clients – helping these organizations target the 18 million individuals who qualify for employer matching gift programs.

“Employer matching gifts can make a real impact on nonprofits, and we wanted to provide our clients with the best possible avenue to capture these funds,” said Rebecca Vanderwerf, President of FlexFormz. “This new integration makes matching gift fundraising simple, and we can’t wait to roll out this feature for our users.”

The solution, 360MatchPro, is designed to identify match-eligible donors and then drive their matching gift requests to completion. Through an automated outreach process, fundraisers everywhere can increase contributions and fuel donor engagement without any unnecessary effort.

“We were instantly impressed with the FlexFormz donation pages, and we are so excited to add matching gift automation to this platform’s list of value adds,” said Adam Weinger, President of Double the Donation. “We’re confident that our combined solutions could make a lasting, positive impact on our fundraising clients.”

While matching gift programs are widespread, a lack of donor awareness leads to $4-7 billion in matching gift revenue going unclaimed each year. This FlexFormz and Double the Donation integration is designed to close the donor awareness gap and ensure matching gift funds don’t go unclaimed, but rather make a positive impact on the nonprofit organizations for which they were created.

360MatchPro - Activate in seconds and start raising more from matching gifts!

Activate in Seconds and Start Raising More from Matching Gifts!

360MatchPro integrates seamlessly with FlexFormz so that you can get up and running with just a couple of clicks. Simply navigate to your FlexFormz dashboard to download the Double the Donation add-on, then install the plugin to your WordPress website.

FlexFormz - Double the Donation plugin

Next, add the 360MatchPro search field to your desired donation pages. This streamlined field allows donors to enter the name of their employer and discover their employer gift matching eligibility. Once the donor begins typing, the search bar then gets to work, scanning Double the Donation’s extensive matching gift database to map donors to their matching gift request form following the donation process.

By adding this functionality to your donation pages, you can begin identifying match-eligible donors during the contribution process – to then drive them to submit their employer matching gift requests!

FlexFormz donation page

After the donation process, donors can access their employer matching gift request forms both from the confirmation page and through customizable automated emails. These messages provide the donors’ company-specific matching gift request pages – meaning they can begin the matching gift process with just one click!

Looking to learn more? Check out our in-depth integration guide to get started!

360MatchPro - Drive more matching gift requests to completion with 360MatchPro

Drive More Matching Gifts to Completion with 360MatchPro!

The 360MatchPro and FlexFormz integration was designed to help your nonprofit drive revenue without requiring any unnecessary work from your team.

Using this robust solution, your organization will:

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

360MatchPro integration-360MP provides value to your nonprofit

Ready to see it in action? Schedule a personalize demo to learn how the FlexFormz and 360MatchPro integration can drive revenue for your nonprofit.


About FlexFormz: Easily create innovative contextual and full-page donation forms designed to increase conversion rates. FlexFormz make it easy – even for non-technical users – to create a new form or campaign via simplified WordPress dashboard tools. FlexFormz specializes in effective giving forms that donors love to use, reducing form abandonment. FlexFormz integrates with multiple CRM databases to provide clean, actionable data and powerful real-time reporting. FlexFormz has no setup fees, no monthly fees, and no minimum usage requirements. To learn more, check out their website at: https://flexformz.com/

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. Learn more by requesting a demo at: https://360matchpro.com/demo-request/ 

Guest Post: 8 Simple Ways to Improve Your Peer-to-Peer Fundraising

by Mark Becker, Founding Partner, Cathexis Partners

Peer-to-peer campaigns are a key part of many nonprofits’ fundraising strategies. If you’re running peer-to-peer campaigns, it’s important to strike a balance between growing your peer-to-peer fundraising programs and working with limited resources. 

With this in mind, here are eight simple yet impactful ways to improve your peer-to-peer fundraising campaigns and events: 

    1. Make things easier for your website visitors.
      Pretend you’re new to your fundraising program and visit the home page of your website. Go through the online process. Ask yourself these questions, take notes, and work with your website manager to make improvements:

      • Is it clear what I should do if I want to learn more, register, or donate?
      • How many clicks does it take to sign up or donate?
      • How many questions am I asked during the registration or donation process (and do we really need to ask all of them)?
      • If I’m donating, is it easy to find the person or team I want to donate on behalf of?
      • If I’m registering as a fundraiser, how easy is it for me to sign up and then start fundraising?

    2. Make sure your messaging is impactful.
      To get your supporters excited about helping you raise funds, you need an engaging story to tell them, and for them to share with friends and family. As you build your story and write communications for your fundraising campaign or event, answer these questions:

      • What makes our organization unique?
      • What impact are we having on our mission?
      • What problem does this peer-to-peer fundraising campaign solve?
      • How do we want people to feel about our campaign (emotionally touched, inspired, outraged)?

    3. Get your participants even more involved.
      The supporters who register to fundraise on behalf of your organization can be your biggest cheerleaders. Ask them how else they want to help, and be sure to ask them to recruit other participants. You’ll be likely to get more fundraisers on board.

    4. Tie money to real items.
      Associate the donation levels for your campaign or event with what the funds will provide for your organization. Letting supporters know that their donation will help feed a family of four or send a child to school for a year is more impactful than asking for a specified amount of money. This also helps make raising money fun — a win for all!

    5. Add matching gifts to your registration forms.
      Adding a corporate matching tool to your peer-to-peer fundraising registration forms helps your peer-to-peer event participants maximize their fundraising and their impact. This, in turn, means more dollars for your mission. Everyone wins.

    6. Use clear calls-to-action.
      Every communication — whether it’s an email, text, or social media post — should have one clear purpose. When creating content, make sure you identify the action you want your reader to take and clearly communicate it (without adding several other asks!).

    7. Have strategic follow-up procedures.
      Once someone registers, how do you communicate with them? Make sure there are standard processes on communications used after someone commits to your cause. Some of these can be automatic while others may require action from a staff member. Some things to consider:

      • Create a process for communicating with team captains.
      • Have a plan for reaching out to top fundraisers, your VIPs.
      • Develop a clear thank you program to ensure fundraisers and donors feel appreciated.

    8. Take time for one-to-one outreach.
      Consider picking up the phone and calling your fundraisers. Ask them how things are going, and thank them for their work. Or, write a personalized note/email to thank fundraisers for their support. Also consider adding texts to the mix — they’re a great way to send a virtual high-five to fundraisers as they reach milestones.

These ideas may seem basic. In fact, they are. But they can truly improve your peer-to-peer fundraising campaigns and events. Taking a step back to focus on fundamentals may just help you move forward!


About Mark Becker and Cathexis Partners: Mark founded Cathexis Partners in 2008 to help nonprofit organizations get the most from their existing technology tools, implement new technology to address gaps, and find the best overall approach to using technology to support their missions. He previously served as director of IT consulting at a fundraising event production company focused on nonprofits. Cathexis Partners helps nonprofits use technology to raise funds and engage supporters more effectively.

ClickBid Gains Matching Gifts Functionality with 360MatchPro by Double the Donation

Double the Donation is proud to announce its new partnership with ClickBid, a simple and affordable mobile bidding platform, with an integration between ClickBid bidding donation forms and text-to-give forms with 360MatchPro, Double the Donation’s strongest gift matching tool. With the leading matching gifts automation tool integrated into ClickBid’s solution, nonprofits will now be able to raise more from their auctions and fundraising efforts with corporate matching gifts. 

“Our team knew we wanted to offer clients a solution that would help them raise more without diverting their staff effort away from their causes—that’s why we turned our attention to matching gifts software,” says Matthew Burnell, Founder and CEO of ClickBid. “Double the Donation was a natural fit for what we were looking for.”

The ClickBid and 360MatchPro integration takes the hassle of matching gifts outreach and automates the process, allowing donors to discover their eligibility and take the next steps to get their gift matched without strenuous effort from fundraising teams. 

“We love what ClickBid has done in the mobile bidding space, and we’re excited to offer expanded functionality by adding matching gifts to the equation,” says Adam Weinger, President at Double the Donation. “This integration will undoubtedly help nonprofits reach their matching gift revenue potential with little to no lift from their IT team.”

The ClickBid and Double the Donation integration is easy to activate and can get started identifying match eligible donors in a matter of minutes, allowing nonprofits to claim their piece of the $4-7 billion in matching gift revenue left on the table each year.

Activate in Seconds and Start Raising More from Matching Gifts!

Activating your 360MatchPro account on your ClickBid platform is a simple process: just enter your API keys and toggle on your matching gifts settings to get started using 360MatchPro on your ClickBid text-to-give and bidding donation forms. 

Enter your public and private API keys to activate your integration.

Once you’re all set up, your donors will be able to discover their match eligibility directly from their donation forms while they give with the 360MatchPro autocomplete search tool. Once they submit their donation, the confirmation page plugin will tell them everything they need to know about their company’s matching gift program–plus, they’ll get a direct link to their matching gift request form so they can complete that match right away. 

Donors can find their match eligibility directly on their donation forms!

A simple setup for nonprofits and an easy match process for the donors means that your organization can start collecting employer data the minute you activate, and you’ll start seeing those matching gift checks rolling in not long after!

Looking to learn more? Check out our in-depth integration guide to get started!

Drive More Matching Gifts to Completion with 360MatchPro!

Corporate philanthropy can have an immense impact on nonprofits, especially if those nonprofits are equipped with the best tools out there. By choosing Double the Donation as their exclusive matching gift software provider, ClickBid has made it possible for your organization to leverage 360MatchPro’s advanced functionality to raise more than ever before. 

Check out some of these features you’ll have access to as a 360MatchPro user: 

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.


Don’t wait to get started with 360MatchPro and ClickBid–request a personalized demo today to get started.


About ClickBid: Founded in 2002, ClickBid provides mobile bidding software that helps charities strengthen donor relationships through exciting events and year-round giving opportunities. ClickBid’s software is supported by a service team dedicated to intimately understanding their customers’ missions and partnering with them to ensure success

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://360matchpro.com/demo-request/

Double the Donation and Fundraise Up Enhance Integration with Matching Gift Upsell

Double the Donation and Fundraise Up Enhance Integration with Unique Matching Gift Upsell

Double the Donation and Fundraise Up have enhanced their matching gift integration to include a matching gift upsell, which is an exciting new feature that drives matching gift requests and increases initial base donations.

This enhancement educates donors while encouraging them to meet or exceed the minimum donation amount matched by their employer. This simple callout is especially valuable because mentioning matching gifts in fundraising appeals results in a 71% increase in response rate and a 51% increase in average donation amount.

“Sadly, so many donations end up not being matched because they may be just a dollar or two shy of being eligible – and we wanted to fix that. The Double the Donation team and 360MatchPro platform provide the perfect avenue to accomplish that,” said Salvatore Salpietro, Chief Experience Officer (CXO) at Fundraise Up. “Leveraging their vast database and API, paired with our unique dynamic and machine learning driven donation checkout, this impressive solution is going to give donors the chance to maximize the impact of their contribution. We’re very excited about working with Double the Donation to help nonprofits have an even larger impact on their causes.”

While matching gifts are widespread, many donors are unaware that they qualify for a gift matching program. This upsell feature will not only close the donor awareness gap, but also encourage higher base donations and greater matching gift submissions. This feature is brand new, but we quickly saw more than 30% of donors upgrade their gifts to qualify for their employer matching gift program.

“Fundraise Up already uses innovative technology to drive donor conversion rates and satisfaction, so we are very excited to add an enhanced matching gift touchpoint to their donation flow,” said Adam Weinger, President of Double the Donation. “This enhancement will ensure no matching gift opportunities fall through the cracks.”

Nonprofits everywhere are already leveraging 360MatchPro with their Fundraise Up platform. This enhancement will drive even more donations without any unnecessary effort, leading to greater funding and resources for nonprofit organizations.

360MatchPro - Activate in seconds and start raising more from matching gifts!

Activate in Seconds and Start Raising More from Matching Gifts!

360MatchPro integrates seamlessly with Fundraise Up, and the setup only takes seconds! Once you complete these steps, you can fuel your fundraising with gift matching contributions.

First, navigate to the “Integrations” option on your Fundraise Up Dashboard. Select the “360MatchPro by Double the Donation” card from the list. Then, connect your 360MatchPro account using your credentials, or create a new account directly from the web page. This will allow you to add 360MatchPro to your individual donation forms.

This image shows the 360MatchPro set up page. It displays an option to enter 360MatchPro credentials.

Enter your 360MatchPro credentials to get started.

After completing these steps, you will be able to access the 360MatchPro tool on your donation pages along with the unique matching gift upsell feature. This functionality allows donors to identify themselves as match-eligible and encourages them to contribute their minimum match amount.

Double the Donation - Fundraise Up - Matching Gift Upsell

Encourage donors to meet their minimum match-eligible donation amount.

Your organization can then configure post-transaction messaging, which directs donors to their employer matching gift submission form. With just one click, your supporters can start the matching gift process to double or even triple eligible donations for your organization.

360MatchPro - Drive more matching gift requests to completion with 360MatchPro

Drive More Matching Gifts to Completion with 360MatchPro!

360MatchPro features valuable tools to ensure a successful fundraising experience. These methods keep you in contact with your donors while driving donations forward.

Check out some of the 360MatchPro features below:

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
360MatchPro integration-360MP provides value to your nonprofit

360MatchPro identifies gift matching opportunities so that you may increase donations without increasing effort.

Ready to learn more? Schedule a personalized demo to see how matching gift funds could make an impact on your organization.


About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts.

About Fundraise Up: Fundraise Up is engineered for online fundraising. With powerful backend technology and an easy to use interface, this platform makes it easy to increase donations. Fundraise Up can help you convert website visitors into supporters, guide donors through the giving process, and leverage donor data to increase retention and revenue. Visit their website to learn more.

Here are a few ways workplace giving platforms help with corporate volunteerism.

The Ultimate Guide to Workplace Giving Platforms for 2021

Corporate social responsibility (CSR) is on the rise, which means workplace giving across companies all over the world is growing in popularity.

That said, many employees aren’t aware of their employers’ giving programs. Or in other cases, it’s difficult to participate in workplace giving because of how the program is set up.

That’s where workplace giving platforms come into play.

Using workplace giving tools, companies can efficiently manage their philanthropy programs, keep their employees engaged through easy participation, and boost the impact of their CSR initiatives.

In this article, we’ll outline the many ways in which workplace giving software can help companies like yours make the most of the giving programs you’ve already invested so much into. After all, when it’s easy for employees to participate, you’ll not only boost employee engagement levels and your CSR reputation, but also benefit nonprofit causes all over.

More specifically, we’ll discuss how workplace giving platforms assist with:

  1. Matching Gift Program Management
  2. Volunteer Program Management
  3. Other Workplace Giving Program Management

When you implement an organized and streamlined process for managing workplace giving, you’ll set your company and its brand up for success. Let’s get started.

Workplace giving platforms help manage matching gift programs.

1. Matching Gift Program Management

Matching gift programs are one of the most common offerings companies have in terms of workplace giving.

By essentially doubling the donations their employees make to eligible nonprofits (based on the company’s guidelines), companies benefit nonprofits and help their employees make a difference in the causes they care about.

Workplace giving platforms can help your company manage its matching gift program.

But running a matching gift program takes a lot of organizational power, especially if your company has several participating employees and many donations to keep track of.

In order to make it easy for employees to take part in your matching gift program, choose a workplace giving platform that allows you to:

  • Track employee donations. Keep track of all employee donations in one central location so you can manage all of your incoming data more easily.
  • Approve matching gift requests. Approve match requests automatically or with a single click based on minimum/maximum match amounts, eligibility requirements, and other guidelines your company has put in place.
  • Engage your employees in giving. Engage your employees in the causes they care about by using workplace giving technology that’s easy to navigate, flexible, and shows your company cares about giving back.
  • Track your impact. Workplace giving platforms should offer robust, real-time reporting so you can keep track of the social good your company is doing.

The right workplace giving platform should help your company manage its matching gift program with ease, streamline your overall giving process, and encourage employee participation. 

Workplace giving platforms help manage volunteer grant programs.

2. Volunteer Program Management

In addition to matching gift programs, corporate volunteerism is becoming a larger component of workplace giving. There are many forms that volunteerism can take, and as companies develop or expand their volunteer programs, the right workplace giving software can keep them on track for success.

In order to dive deeper into corporate volunteerism, we’re going to break it down into three categories: volunteer opportunities, volunteer tracking, and volunteer grants.

Volunteer Opportunities

The first hurdle your company may encounter when developing a corporate volunteering program is actually finding volunteer opportunities for your employees.

Using a workplace giving platform that offers a database of both virtual and in-person volunteer opportunities can help you jump that hurdle easily and efficiently.

Workplace giving software vets the nonprofits they’re considering for their database, which means your employees can rest assured that they’ll be working with reputable causes and organizations.

Beyond sifting through nonprofit organizations for you, workplace giving platforms also help you create custom volunteer events for your employees, including planned shifts, event capacity, and registrations.

It’s great to get employees involved in your volunteer program, but it’s especially important that volunteers get to have a say in the opportunities available to them. That’s why offering a database of volunteer events is essential. Many companies also offer paid time off for volunteering, which gives employees a direct incentive to participate and increases employee engagement levels.

Volunteer Tracking

Once your volunteer opportunities have been confirmed, workplace giving software goes further and allows you to track all elements of your employees’ volunteer efforts. This includes:

  • Volunteer signups
  • Logged volunteer hours
  • Your overall impact

Employees can easily track their hours for any kind of volunteer event, while you can view all the wonderful work they’re doing from one central location.

Volunteer Grants

Another way to engage employees in corporate volunteerism is by offering volunteer grants—monetary grants awarded to nonprofits where employees regularly volunteer.

Workplace giving platforms can help your company manage its volunteer grant program.

Workplace giving platforms can also help your company manage your volunteer grant program.

Like with matching gift programs, workplace giving software helps you monitor volunteer grant requests that come through. As employees track their hours and request grants, you can easily approve and process each request in the same central system—much like you would with matching gifts.

All of these components of volunteer programs are important. Whether you’re offering paid time off to volunteer, trying to make it easy for employees to find volunteer opportunities, or processing volunteer grant requests on a regular basis, workplace giving platforms take the extra legwork out of the equation.

Workplace giving platforms help manage other types of giving programs.

3. Other Workplace Giving Program Management

Of course, workplace giving is made up of more than just matching gifts and volunteer programs.

There are tons of different programs that contribute to CSR, and choosing the right workplace giving solutions can help streamline all of them.

Workplace giving platforms can help with all types of giving programs for companies.

Other prominent workplace giving programs include:

Automatic Payroll Deductions

Automatic payroll deductions are a type of program that allows employees to deduct a small amount or percentage of each paycheck to a nonprofit of their choice. While the giving occurs in smaller increments, these donations add up over time and can have a huge impact on the nonprofit organizations they go toward.

Workplace giving platforms with payroll integrations and features allow employees to select a nonprofit from a large database of pre-vetted 501(c)(3) organizations. From there, they can choose to set up a recurring deduction through the platform for as long as they’d like.

Disaster Relief

When disaster strikes, companies need a quick and efficient way to organize their relief efforts so employees can contribute and corporations around the world can provide assistance.

Workplace giving solutions oftentimes offer tools to create new disaster relief campaigns right away. After all, the faster companies can launch a campaign, the faster they’ll be able to collect and disburse funds to nonprofits in need.

Look for a workplace giving platform that allows your company to build campaigns like these and mobilize employees around urgent causes.

Grant Management

Many companies and foundations provide annual grants to important causes and organizations around the world. Workplace giving platforms can help them manage all aspects of the grantmaking process.

For example, you can easily track and review:

  • Grant proposals and submissions
  • Approvals for grants
  • Budgets and goals
  • Reporting and dashboards

Grant management can be complex, especially when hundreds of applications come in from organizations everywhere. Using workplace giving technology makes it easier to track applications, review information, and approve the grants and disbursement.

General Campaigns

Want to rally your employees around a specific cause or event?

Workplace giving platforms also help companies build a community within their teams by supporting causes that are important to them.

Use a workplace giving platform to set goals, select nonprofits, spotlight volunteer opportunities, and more. These tools allow you to create a sense of urgency and keep your employees engaged around causes and events all year long.

Whether you’re running a grant program, campaign, payroll deductions, or other types of workplace giving programs, choosing the right solution to meet your company’s needs will benefit more than just your team and your brand. It will also provide thousands of nonprofits around the world with the funds they need to continue serving their missions.

Here are additional resources about workplace giving platforms.

Additional Workplace Giving Resources

If you’re looking for more information about workplace giving and the platforms that can help you be successful, check out the additional resources below:

Find out how to drive corporate philanthropy at your company!