Double the Donation and Classy have come together to enhance their existing matching gift solution to help organizations drive greater matching gift revenue. This new functionality will provide nonprofits with greater donor touchpoints, increased identification methods and advanced two-way data synchronization.

The 360MatchPro and Classy integration has already served countless nonprofits in their automated matching gift fundraising efforts. With this solution, fundraisers were targeting the more than 26 million individuals who work for companies with matching gift programs.

“Classy strives to provide nonprofits with innovative, advanced technology, and 360MatchPro consistently provides the best gift matching automation for donors,” said Colin Manuel, Head of Product Integrations at Classy. “With this enhancement, our customers can leverage the full gift matching power of the industry’s leading solution alongside their Classy fundraising campaigns.”

The enhanced matching gift technology will make it both easier for donors to submit matching gift requests and easier for nonprofits to track these gift matching submissions. With increased calls to action and more data flow opportunities, nonprofits will be able to drive matching gift revenue simply and seamlessly.

“The fundraising landscape is ever-changing, and our industry-leading technology is designed to evolve with the needs of our fundraising community,” said Adam Weinger, President of Double the Donation. “We are committed to providing nonprofits with cutting-edge technology, and these enhancements will ensure that Classy users can continue to drive matching gift revenue easily and efficiently.”

Using this advanced matching gift automation integration, nonprofits everywhere can continue to target the $4-7 billion in matching gift revenue that goes unclaimed each year.

Activate in Seconds and Start Raising More from Matching Gifts!

Classy and 360MatchPro integration seamlessly for a simple setup process. Nonprofits with a 360MatchPro account can simply navigate to the Double the Donation App in “Apps & Extensions” within their Classy account to connect the two services. Then, simply add the matching gift solution to your chosen donation forms and confirmation pages.

After the integration is set up, 360MatchPro gets to work by identifying match-eligible donors both during and after the donation process, making it easy for the tool to then automate personalized messages, driving employer matching gift requests.

With this integration, your organization can begin doubling (or sometimes even tripling!) eligible donations without having to dedicate any extra time or effort. This simple solution makes it easy for you to ramp up the matching gift funds while still focusing your valuable time on what matters most: your nonprofit’s mission.

Drive More Matching Gifts to Completion with 360MatchPro!

360MatchPro and Classy offer valuable matching gift features to help your organization double donations for your mission.

With the power of this solution, your organization can:

• Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
• Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
• Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

Ready to get started? Schedule a personalized demo.

About Classy: Classy is a social enterprise that creates online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Based in San Diego, CA, Classy is trusted by organizations of all sizes, from the fastest-growing nonprofits like Team Rubicon and The Trevor Project, to some of the world’s largest social organizations, such as The Salvation Army, Robin Hood Foundation, and Shriners Hospitals for Children. Classy also hosts the Collaborative conference, a three-day immersive experience designed exclusively for nonprofit professionals and social impact leaders to learn, share, and get inspired. For more information, visit www.classy.org or follow Classy on Twitter @Classy.

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://360matchpro.com/demo-request/

Double the Donation is excited to debut its latest partnership with Computer System Innovations (CSI), a leading iMIS authorized solution provider supporting organizations in the not-for-profit marketspace. Through this partnership, CSI has integrated iMIS and CSiDonate with the industry leading matching gift solution.

“Our team was eager to integrate CSiDonate with the leading matching gift solution, and Double the Donation was the obvious choice,” said Douglas Morris, Founder and CPO of CSI. “Their hassle-free software makes it easy for fundraisers to drive revenue, and we knew it could create a positive impact on our clients.”

Using CSiDonate and Double the Donation, nonprofits and educational institutions can easily harness employer matching gift funds using an automated, easy-to-navigate system. This seamless solution works to identify match-eligible donors, drive matching gift donations and track valuable donor metrics.

“CSI has provided innovative software for years, and we are so excited for our integration to be added to their available functionality,” said Adam Weinger, President of Double the Donation. “Many fundraisers miss out on matching gift revenue, and our solution is designed to close that revenue gap and create more fundraising opportunities for iMIS users.”

With this integrated solution, fundraisers everywhere can use CSI and Double the Donation to target the 26 million individuals who work for companies with employer matching gift programs, leading to real fundraising impact without unnecessary effort.

Activate in Seconds and Start Raising More from Matching Gifts!

Double the Donation integrates seamlessly within the CSI platform so that your organization can begin driving matching gift revenue in no time. To get started, simply navigate to your system settings and select the option to enable the Double the Donation integration. You will then be able to enter your Double the Donation credentials.

Once you’ve completed the steps above, you can add the Double the Donation search tool to your desired donation forms with just a few clicks. This allows donors to identify themselves as match-eligible during the donation process using the Double the Donation streamlined search field. This smart search bar recognizes spelling errors, parent companies, and subsidiaries so that donors can identify their employer without running into roadblocks.

After the donation process, donors can access a direct link to their employer’s matching gift submission form on the confirmation screen – meaning they can kick off the matching gift process with just one click! This post-transaction message coupled with automated email follow-ups ensure that your donors have all the resources they need to start doubling donations.

These simple steps are all it takes for your organization to begin leveraging the gift-matching power of Double the Donation.

Looking to learn more? Check out our in-depth integration guide to get started!

Drive More Matching Gifts to Completion with Double the Donation!

Double the Donation and CSI work together to bring fundraisers the best matching gift fundraising solution. Using Double the Donation’s advanced technology, your team can:

• Identify more matching gift revenue opportunities: Double the Donation enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities Double the Donation discovers and shares with donors, the more matching gift requests your donors will successfully submit.
• Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
• Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let Double the Donation automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that Double the Donation can handle the rest.

Ready to get started? Schedule a personalized demo to learn how Double the Donation will help you drive matching gift revenue.

About CSI: Since 1991, CSI has worked to provide innovative, custom products to its constituents. They specialize in making, selling, and implementing sustainable software solutions for the not-for-profit marketspace. Using certified technology, their team can provide fundraisers of all types with the resources they need to advance their missions with navigable technology. To learn more about CSI and their solutions, check out: https://www.csiinc.com/

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Double the Donation integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://doublethedonation.com/get-a-demo/

by Mark Becker, Founding Partner, Cathexis Partners

Peer-to-peer campaigns are a key part of many nonprofits’ fundraising strategies. If you’re running peer-to-peer campaigns, it’s important to strike a balance between growing your peer-to-peer fundraising programs and working with limited resources. 

With this in mind, here are eight simple yet impactful ways to improve your peer-to-peer fundraising campaigns and events: 

1. 1. Make things easier for your website visitors.
      Pretend you’re new to your fundraising program and visit the home page of your website. Go through the online process. Ask yourself these questions, take notes, and work with your website manager to make improvements:
      • Is it clear what I should do if I want to learn more, register, or donate?
      • How many clicks does it take to sign up or donate?
      • How many questions am I asked during the registration or donation process (and do we really need to ask all of them)?
      • If I’m donating, is it easy to find the person or team I want to donate on behalf of?
      • If I’m registering as a fundraiser, how easy is it for me to sign up and then start fundraising? 
   2. Make sure your messaging is impactful.
      To get your supporters excited about helping you raise funds, you need an engaging story to tell them, and for them to share with friends and family. As you build your story and write communications for your fundraising campaign or event, answer these questions:
      • What makes our organization unique?
      • What impact are we having on our mission?
      • What problem does this peer-to-peer fundraising campaign solve?
      • How do we want people to feel about our campaign (emotionally touched, inspired, outraged)? 
   3. Get your participants even more involved.
      The supporters who register to fundraise on behalf of your organization can be your biggest cheerleaders. Ask them how else they want to help, and be sure to ask them to recruit other participants. You’ll be likely to get more fundraisers on board. 
   4. Tie money to real items.
      Associate the donation levels for your campaign or event with what the funds will provide for your organization. Letting supporters know that their donation will help feed a family of four or send a child to school for a year is more impactful than asking for a specified amount of money. This also helps make raising money fun — a win for all! 
   5. Add matching gifts to your registration forms.
      Adding a corporate matching tool to your peer-to-peer fundraising registration forms helps your peer-to-peer event participants maximize their fundraising and their impact. This, in turn, means more dollars for your mission. Everyone wins. 
   6. Use clear calls-to-action.
      Every communication — whether it’s an email, text, or social media post — should have one clear purpose. When creating content, make sure you identify the action you want your reader to take and clearly communicate it (without adding several other asks!). 
   7. Have strategic follow-up procedures.
      Once someone registers, how do you communicate with them? Make sure there are standard processes on communications used after someone commits to your cause. Some of these can be automatic while others may require action from a staff member. Some things to consider:
      • Create a process for communicating with team captains.
      • Have a plan for reaching out to top fundraisers, your VIPs.
      • Develop a clear thank you program to ensure fundraisers and donors feel appreciated. 
   8. Take time for one-to-one outreach.
      Consider picking up the phone and calling your fundraisers. Ask them how things are going, and thank them for their work. Or, write a personalized note/email to thank fundraisers for their support. Also consider adding texts to the mix — they’re a great way to send a virtual high-five to fundraisers as they reach milestones.

These ideas may seem basic. In fact, they are. But they can truly improve your peer-to-peer fundraising campaigns and events. Taking a step back to focus on fundamentals may just help you move forward!

About Mark Becker and Cathexis Partners: Mark founded Cathexis Partners in 2008 to help nonprofit organizations get the most from their existing technology tools, implement new technology to address gaps, and find the best overall approach to using technology to support their missions. He previously served as director of IT consulting at a fundraising event production company focused on nonprofits. Cathexis Partners helps nonprofits use technology to raise funds and engage supporters more effectively.

Double the Donation and Fundraise Up have enhanced their matching gift integration to include a matching gift upsell, which is an exciting new feature that drives matching gift requests and increases initial base donations.

This enhancement educates donors while encouraging them to meet or exceed the minimum donation amount matched by their employer. This simple callout is especially valuable because mentioning matching gifts in fundraising appeals results in a 71% increase in response rate and a 51% increase in average donation amount.

“Sadly, so many donations end up not being matched because they may be just a dollar or two shy of being eligible – and we wanted to fix that. The Double the Donation team and platform provide the perfect avenue to accomplish that,” said Salvatore Salpietro, Chief Experience Officer (CXO) at Fundraise Up. “Leveraging their vast database and API, paired with our unique dynamic and machine learning driven donation checkout, this impressive solution is going to give donors the chance to maximize the impact of their contribution. We’re very excited about working with Double the Donation to help nonprofits have an even larger impact on their causes.”

While matching gifts are widespread, many donors are unaware that they qualify for a gift matching program. This upsell feature will not only close the donor awareness gap, but also encourage higher base donations and greater matching gift submissions. This feature is brand new, but we quickly saw more than 30% of donors upgrade their gifts to qualify for their employer matching gift program.

“Fundraise Up already uses innovative technology to drive donor conversion rates and satisfaction, so we are very excited to add an enhanced matching gift touchpoint to their donation flow,” said Adam Weinger, President of Double the Donation. “This enhancement will ensure no matching gift opportunities fall through the cracks.”

Nonprofits everywhere are already leveraging Double the Donation with their Fundraise Up platform. This enhancement will drive even more donations without any unnecessary effort, leading to greater funding and resources for nonprofit organizations.

Activate in Seconds and Start Raising More from Matching Gifts!

Double the Donation integrates seamlessly with Fundraise Up, and the setup only takes seconds! Once you complete these steps, you can fuel your fundraising with gift matching contributions.

First, navigate to the “Integrations” option on your Fundraise Up Dashboard. Select the “360MatchPro by Double the Donation” card from the list. Then, connect your Double the Donation account using your credentials, or create a new account directly from the web page. This will allow you to add Double the Donation’s tools to your individual donation forms.

Enter your Double the Donation credentials to get started.

After completing these steps, you will be able to access the Double the Donation tool on your donation pages along with the unique matching gift upsell feature. This functionality allows donors to identify themselves as match-eligible and encourages them to contribute their minimum match amount.

Encourage donors to meet their minimum match-eligible donation amount.

Your organization can then configure post-transaction messaging, which directs donors to their employer matching gift submission form. With just one click, your supporters can start the matching gift process to double or even triple eligible donations for your organization.

Drive More Matching Gifts to Completion with Double the Donation!

Double the Donation features valuable tools to ensure a successful fundraising experience. These methods keep you in contact with your donors while driving donations forward.

Check out some of the matching gift features below:

• Identify more matching gift revenue opportunities: Double the Donation enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities Double the Donation discovers and shares with donors, the more matching gift requests your donors will successfully submit.
• Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
• Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let Double the Donation automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that Double the Donation can handle the rest.

Ready to learn more? Schedule a personalized demo to see how matching gift funds could make an impact on your organization.

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Double the Donation integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts.

About Fundraise Up: Fundraise Up is engineered for online fundraising. With powerful backend technology and an easy to use interface, this platform makes it easy to increase donations. Fundraise Up can help you convert website visitors into supporters, guide donors through the giving process, and leverage donor data to increase retention and revenue. Visit their website to learn more.