Corporate Matching Gift Programs: Understanding the Basics
Understanding Corporate Matching Gift Programs
What are matching gifts?
Corporate matching gifts are a type of philanthropy in which companies financially match donations that their employees make to nonprofit organizations.
When an employee makes a donation, they’ll request the matching gift from their employer, who then makes their own donation. Companies usually match donations at a 1:1 ratio, but some will match at a 2:1, 3:1, or even a 4:1 ratio.
Takeaway: Corporate philanthropy programs allow your donors to maximize the impact of their donation, but without having to reach back into their wallets to do so.
Top Corporate Matching Gift Programs
|COMPANY||MAXIMUM MATCH AMOUNT||LEARN MORE|
|General Electric||$5,000||General Electric’s matching gift program|
|Soros Fund Management||$300,000||Soros’ matching gift program|
|BP||$5,000||BP’s matching gift program|
|Gap Corporation||$10,000||Gap’s matching gift program|
|State Street Corporation||$35,000||State Street Corporation’s matching gift program|
|ExxonMobil||$22,500||ExxonMobil’s matching gift program|
|CarMax||$10,000||CarMax’s matching gift program|
|Johnson & Johnson||$20,000||Johnson & Johnson’s matching gift program|
|Choice Hotels||$1,500||Choice Hotels’ matching gift program|
|Microsoft||$15,000||Microsoft’s matching gift program|
Which Nonprofits are Eligible for Matching Gifts?
Takeaway: Approximately two-thirds of companies match employee donations to nearly any of the above 501(c)(3) organizations or educational institutions, while the other third typically choose the organizations and programs most closely related to their mission.
Corporate Matching Gift Program Guidelines
Matching Gift Ratio
Every company has a different idea of what a ‘match’ is for their employees. The majority of companies match at a 1:1 ratio, but others have drastically different standards.
Some companies will give $.50 for every dollar an employee donates, but others will give as much as $4 for every $1 that an employee donates.
The ratio may also differ based on:
- The type of employee (e.g., standing within the company or retirement status).
- The type of organization to which the donations go (educational, arts and cultural, environmental, etc.).
Different companies have different deadlines. Awareness of these dates ensures that you don’t miss out on easy money.
Standard match request submission deadlines include:
- End of the calendar year.
- A set number of months after the date of the donation, most often 3-12 months.
- End of January, February, or March in the year subsequent to when the donation was made.
The Matching Gift Submission Process
Here’s the basic process a donor will need to follow in order to submit a corporate matching gift request and have it fulfilled by their employer:
- The donor completes their online donation and is redirected to an eligibility search page or tool.
- The donor searches for their employer’s corporate matching gift program guidelines.
- They follow the link to the submission form, complete it, and send it to their employer.
- Once processed and approved, the company makes a matching donation to your organization!
Let’s walk through each step in greater detail:
Raise More Money with a Corporate Matching Gift Database
What is a matching gift database?
A matching gift database is a type of corporate giving database that collects information about corporate matching gift programs. It contains specific information about thousands of companies’ matching gift programs that can be accessed all from one place.
What are the benefits of using a matching gift database?
The benefits are substantial for both donors and companies:
Donors can feel pride in knowing that their gift will be matched by a corporate matching gift program, and will feel inclined to give more. If they know their donation’s impact can be doubled, this can help them make the decision to donate in the first place.
Regardless of their size, companies can benefit by showing their communities and employees that they care about giving back.
Takeaway: Using a matching gift database can help you raise more money and give donors and companies a greater sense of pride.
Double the Donation’s Matching Gift Software
Takeaway: Obtaining matching gifts can be a challenge, but with the right software, you can streamline the process and increase your revenue from corporate matching gift programs.
Matching Gift Analytics:
Generate Revenue by Measuring Matching Gifts with 360MatchPro
360MatchPro’s Data Analysis
360MatchPro’s data tracking capabilities can give you up-to-the-minute updates on information such as:
- What percentage of your donations are eligible to be matched.
- What stage in the process your donors are.
- Where the largest revenue opportunities are.
- The match submission rate of donors after you’ve followed up with them.
- How your matching gift marketing emails are performing.
With easy overviews of your data, your nonprofit will quickly be able to see where you’re succeeding and where you have room for improvement.
In order to start generating more revenue, it’s important to identify the following:
- Top matching gift opportunities. Look for donors who are match eligible who haven’t submitted a match request. This is a key area to identify because doubling these donations means more revenue for your organization!
- Corporate champions. Once you’ve secured matching gift donors, you can now convert them into corporate champions by accessing and engaging with all your donors who work for a specific matching gift company.
When you leverage your donor data in a way that allows you to see matching gift opportunities you haven’t pursued, you’ll identify more chances to engage with your donors and encourage them to take part in their company’s matching gift program.
Takeaway: Tracking data can be hard, but you need to know where to stand in order to show that you’ve improved. Use a software like 360MatchPro to automate your matching donation process.
Marketing Matching Gifts to Double More Donations
Takeaway: Marketing matching gifts means understanding the information your donors need and providing it to the right people. This will result in more revenue for your organization.