What to Know About Custom (or One-Off) Corporate Matching Gift Programs

What to Know About Custom (or “One-Off”) Matching Gift Programs

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Tons of companies offer generous gift-matching programs where the business agrees to match donations made by employees to a wide range of charitable causes. Those are great⁠—and relatively well-known in the nonprofit space. However, there’s another type of corporate matching program that’s less widely understood, and that is custom (or “one-off”) matching gift programs.

One-off matching gift programs generally involve specific partnerships between one corporation and one nonprofit organization. And the results can be grand!

If you’re interested in making the most of corporate matching opportunities for your mission, you’ve come to the right place. In this guide, we’ll walk you through a series of questions and answers pertaining to one-off matching initiatives:

Ready to dive in? One-off matching gift programs have the potential to bring your organization’s corporate fundraising to the next level.

Let’s start with the basics.

What are custom (one-off) matching gift programs?

Custom matching gift programs are those that are unique to a single organization—in this case, yours! You may hear this type of partnership described in a few ways, including custom matching gift programs, one-off matching gift programs, or even unique matching gift programs. Regardless of the term used, the bottom line is the same: a company works with an organization to facilitate a matching gift program with narrower criteria than a standard match program would have. Specifically, donations to your nonprofit are the only ones being matched.

Custom matching gift programs vs. standard matching gift programs - comparison

You might wonder why a company would offer this particular type of donation-matching initiative. Picture this: let’s say you run an organization dedicated to breast cancer research and treatment services. Now, imagine a corporate CEO has a soft spot for missions like yours. They come to your nonprofit team with a proposal: They’d like to match employee donations to your organization throughout the span of Breast Cancer Awareness Month.

While the company may not typically have the bandwidth to match all team member donations, a one-off matching gift program can serve as an excellent jumping-off point to get involved with corporate philanthropy. Alternatively, the business might offer a traditional matching gift initiative with a 1:1 ratio year-round⁠—but choose to elevate giving during particular times (or to particular causes) by offering a temporary 2, 3, or even 4:1 match through a custom program.

Double the Donation’s custom match program functionality [with auto-submission]

If you’ve made an effort to elevate corporate fundraising at your organization, you’ve likely invested in a matching gift automation software like Double the Donation. This tool makes it quick and easy for you and your donors to locate information regarding thousands of matching gift companies.

If a company doesn’t offer a widely available matching gift program, however, they likely won’t show up in a search of the database tool.

But when you’ve organized a custom matching gift program with a corporate partner, you want your donors to seamlessly locate the information they need to get involved.

Luckily, Double the Donation has the solution: built-in functionality for managing unique matching gift programs in 360MatchPro. That means you can add matching gift programs specific to your cause into your matching gift search tool⁠—without it populating in other organizations’ databases as well.

One-off or custom matching gift program search results

While this functionality has previously been available exclusively for 360MatchPro Enterprise clients, we’re excited to announce that all 360MatchPro Standard accounts now have access to our unique program management tools!

Adding a Custom Program in 360MatchPro

Already have a corporate partner offering a custom matching gift program for your organization? To add your unique campaign to your nonprofit’s matching gift database, log into the backend of your 360MatchPro portal and fill out a brief form regarding the offered program (under the settings tab → Manage Programs).

Custom or one-off matching gift backend management

Upon providing your matching gift partners’ agreed-upon program guidelines and parameters, you can save the program in your database. To do so, you’ll be asked for the following details:

  • Company name
  • Contact information (e.g., the company’s workplace giving coordinator or HR department), email address, and phone number
  • Eligible employees (full-time, part-time, and/or retired team members)
  • Minimum and maximum donations matched
  • Matching gift ratio
  • Submission form URL or PDF upload and an overview of the request process
  • Program start and end dates

One-off matching gift criteria form

And from there, the custom matching gift initiative will begin populating within eligible donors’ queries!

Enabling Auto-Submission for Your Unique Program

In the same form, your team will also be asked whether you’d like to enable optional auto-submission functionality for the matching gift program. This essentially enables Double the Donation to pre-fill a request form on the donor’s behalf, thus streamlining their experience and increasing engagement rates!

Enabling auto-submission for a one-off corporate matching gift program

In order to see the best results from auto-submission forms, be sure to also fill out your comprehensive Organization Profile (under the settings tab → Organization Profile) within 360MatchPro.

This resource should include vital and up-to-date information about your nonprofit that will then be used to automate donors’ submission request processes. Details should include:

  • Organization’s name
  • Phone number
  • Tax ID number (or EIN)
  • Website URL
  • Full mailing address
  • Form W-9
  • 501(c)(3) IRS affirmation letter

In the end, it increases the likelihood that matches are completed without a hitch⁠—leading to more matching gift funds flowing into your cause in a timely manner.

(Hint: Your Organization Profile helps streamline auto-submission for other companies’ general matching gift programs as well!)

Locating a custom corporate matching gift partner

One-off or unique matching gift programs are, by definition, developed on an ad hoc basis. Luckily, that opens up a world of possibilities⁠—because just about any company could offer such a program.

We recommend taking a similar approach in your search as you might pursue a traditional corporate sponsorship. This might mean:

Identifying companies your donors work for that don’t have existing matching gift programs.

Reach out to them, share that you have a lot in common with them already (your donors and their employees), and would like to launch a one-off donation-matching initiative. Point out that it can be a great way to get into corporate giving⁠.

Encouraging donors to advocate for a one-off matching program on your behalf.

Your donors can be some of your greatest assets! If they work for companies without existing programs, see if your supporters would be willing to pitch the idea to their employer on your behalf.

Suggesting unique opportunities for amplifying existing matching gift programs.

Perhaps there’s a company that you receive a lot of matching gifts from already. Consider proposing the idea of an increased match ratio to set your prospective one-off program apart. This can be a great place to highlight well-known giving days, awareness and affinity months, and more as key motivators for increasing the standard match for your organization.

Throughout your search, keep an eye out for companies with similar missions and visions as your own. This will help ensure your values align with one another and can maintain a mutually beneficial partnership. And don’t forget to mention the vast benefits to participating companies as well!

Then, once you’ve identified a corporate partner, be sure to determine specific program guidelines to define the opportunity. Like a traditional matching gift program, these criteria are established by the corporate donor and typically include:

  • Minimum and maximum donation amounts;
  • Matching gift ratios;
  • Types of qualifying employees (i.e., full-time, part-time, retired);
  • Submission deadlines;
  • Forms and request processes.

In this regard, the only difference between a one-off and a standard match program is the nonprofits eligible for funding. Because that question is easy⁠—the applicable organization is yours!

Still, it’s a good idea to discuss associated criteria with your matching gift partner before rolling out your program. This will enable your team to better communicate eligibility standards and ensure match requests have the required information for approval.

Key benefits of one-off matching gift programs for nonprofits

Though narrower in scope, one-off matching gift programs offer many of the same benefits that traditional matching gift programs do. Plus, this unique offering can unleash a number of exclusive advantages just for your cause.

These include:

Building deeper connections with charitable-minded corporations.

Whereas a typical matching gift program may lead to a company contributing to hundreds or thousands of nonprofits, a one-off matching gift program is just between you and your corporate partner. Therefore, it provides enhanced opportunities for strengthening your relationship. You might even be able to turn it into a recurring program!

Widening your fundraising reach to encompass new supporters.

When promoted effectively, one-off matching gift programs have the potential to direct first-time donors to your organization. A company’s employees may otherwise never have been made aware of your cause. But when their employer highlights the giving opportunity, your nonprofit is at the forefront of their minds. You might even uncover some new, long-term supporters this way!

Elevating donor engagement with unique match opportunities.

Perhaps your one-off matching partner employs individuals who are already involved with your cause. You have the chance to further their engagement through the program, too! In fact, studies show that simply mentioning matching gifts in donation appeals results in more than a 71% increase in response rate and a 51% increase in average gift amount.

Best practices | Top tips for successful custom matching programs

Want to take your organization’s unique matching gift program to the next level? Consider these smart tips and tricks to better engage your donors and your corporate partners.

1. Encourage your corporate partner to promote the program to employees.

A matching gift program is only as good as the employees who know about it. Uninformed team members, after all, are not likely to benefit from available corporate matching. Thus, they’re not sending additional match revenue your way.

One of the best things a company can do to drive corporate giving participation⁠—and, as a result, get the most out of its program offerings⁠—is to make its employees aware of the opportunity in the first place. From the nonprofit’s end, it’s a good idea to encourage proactive employee outreach in order to aid your partner in doing so.

Sample one-off corporate matching gift program social media post

Your team can even help drive the efforts by sending co-branded graphics, social sharing templates, sample communications, and more.

2. Market the opportunity to your audience.

Just like you expect your matching gift partner to promote your one-off program to their employees, it’s a good idea to market the opportunity to your audience as well. This might include:

  • A social media post highlighting the program and recognizing your matching gift company for their generosity;
  • A blog post on your organization’s website sharing program information and how to get involved, if applicable;
  • Personalized outreach (phone calls, emails, letters, etc.) to existing and prospective donors who work for the company hosting your unique match program.

Plus, by sharing co-marketing materials with your organization’s network of support, you can help provide additional benefits to the matching gift company. When they recognize significant value from your partnership, the company will be more likely to offer workplace and corporate giving initiatives alongside your organization in the future.

3. Enable auto-submission functionality to streamline participation.

You want your donors to be able to take part in your matching program as easily as possible. One of the best ways to simplify participation is to implement Double the Donation’s auto-submission functionality⁠—essentially removing obstacles and driving more requests to completion.

Why does this matter? Unfortunately, custom matching gift programs can suffer from many of the same roadblocks that traditional programs face. For example, common hindrances include a lack of understanding surrounding the matching gift request process from the donor’s perspective.

With auto-submission enabled, however, eligible donors can complete their match submissions right from your donation forms with no redirects, separate logins, or paper forms required! All donors typically have to do is enter their corporate email address on your gift confirmation page. Then, voilà⁠—Double the Donation handles the rest of the submission process using our standard request form behind the scenes.

By incorporating auto-submission for your unique matching gift program, everybody benefits! For example:

  • Your organization receives increased matching gift revenue and elevated donor engagement.
  • Your donors save time with one-click matching gift requests, enabling them to make the most of their nonprofit contributions without dedicating more time and resources.
  • Your corporate match partner sees maximal program usage, more satisfied employees, and a positive brand image.

Step 1) An employee of your corporate matching company makes a donation on your organization’s website and enters the company name.

One-off matching gift search tool example

Step 2) The donor enters their email on the confirmation screen, authorizing Double the Donation to auto-submit their match request.

One-off matching gift auto-submission example

4. Pitch an annually recurring custom match program.

Most custom matching gift programs are going to be organized as a short-term campaign initiative (for example, a company supporting a breast cancer research nonprofit during the month of October or an LGBTQ+ advocacy organization in June). However, that doesn’t mean that the partnership has to be a one-and-done experience!

Instead, pitching your custom matching gift program as an annually recurring event is a great way to grow your relationship with a corporate donor and its employees for the long term. You can even position the first month as a “trial run,” allowing both your organization and the company to fine-tune the program and ensure it aligns well with your shared goals and values over time.

Alternatively, your custom match efforts might inspire the corporate partner to dive in fully with matching gifts⁠—rolling out an evergreen program in conjunction with a dedicated CSR platform to simplify ongoing management.

Bonus: An inspiring case study, “The Power of a One-Off Match”

If you’re wondering what kind of impact a custom matching gift program can have for your organization, check out this example of a successful partnership that resulted in a unique initiative engaging employee donors at new heights.

As you read, consider which elements of this strategy you can implement in your own team’s efforts.

The Leukemia & Lymphoma Society (also known as LLS) is a key player in the fight against blood cancers, dedicating its mission to medical research, education, advocacy, and more. As one of the world’s largest peer-to-peer fundraising organizations, the LLS team has always been at the forefront of innovation to further its cause⁠—including with a particularly well-established corporate matching gift strategy.

Meanwhile, Danaher Corporation, which comprises some of the world’s most groundbreaking science and technology companies, expresses a forward-looking mission of “making things better for our customers, our company, and the world.” Its focus on diagnostics, life sciences, and biotechnology⁠—in addition to a desire to support organizations working to advance healthcare innovation⁠—make its partnership with LLS a natural fit.

Example of a custom matching gift program offered by Danaher Corporation in support of LLS

By offering a custom matching gift program in partnership with LLS, Danaher Corporation was able to increase its total giving by more than 150%, surpassing its initial fundraising goal and elevating its impact greatly. The Danaher team, with an employee count of over 70,000, got on board to give back to their communities in a substantial way.

And as a result, the company continued to grow its matching gift initiatives after the fact! In addition to taking its match program global, Danaher also plans to venture into skills-based volunteerism, nonprofit board service support, and Volunteer Time Off (VTO), demonstrating a holistic and ongoing approach to corporate giving.

Wrapping Up

Sourcing a one-off matching gift program may be one of the best ways to make your organization stand out from the crowd. And it will enable you to grow mutually beneficial corporate relationships that can last long beyond the matching program itself.

Not to mention, with the right tips, tricks, and tools, getting started has never been easier.

Interested in learning more about matching gift programs and best practices for elevating corporate fundraising at your organization? Check out our recommended resources:

Get started with one-off matching gift programs and more with Double the Donation.

Matching Gifts and Relief & Development Nonprofits

Matching Gifts and Relief & Development Nonprofits

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In today’s nonprofit world, the collaboration between individual giving and corporate philanthropy has become more essential than ever. Charitable organizations working tirelessly to provide relief and development services often rely on the generosity of both groups to fund their vital initiatives. And that’s how matching gifts and relief and development nonprofits go hand in hand.

In this guide, we’ll explore matching gifts and their role in bringing mission-focused organizations like yours to new heights. This includes:

Corporate matching gifts offer a win-win opportunity for nonprofit causes—including those in the relief and development sector. Growing your knowledge of these powerful initiatives can set you and your team up for long-term, ongoing success.

Let’s get started!

The Basics: Matching Gifts and Relief & Development Orgs

Before jumping into the specific tools and strategies that can aid your relief and development organization in maximizing matching gifts, it helps to build a solid understanding of the opportunity at hand.

By definition, matching gifts are a specific form of corporate philanthropy in which participating companies match donations their employees make to qualifying nonprofit causes.

Corporate matching gift opportunities offer widespread benefits to the participating parties. These include…

  • The recipient organization, which ultimately receives two gifts for the cost of soliciting one. Not to mention, the nonprofit can benefit from increased donor engagement and strengthened individual relationships.
  • The initial donor, who gets to see their charitable contribution stretch twice (or even three times!) as far for a nonprofit cause they care about.
  • The contributing company, as it’s positively impacted by elevated employee engagement, improved brand reputation for its social responsibility, significant tax benefits, and more.

From a nonprofit perspective, the opportunity is too big to overlook. Still, matching gifts are left on the table each year—to the tune of $4 to $7 billion in unclaimed match revenue.

In order to position your organization for matching gift success, it helps to familiarize yourself with some of the most popular matching gift programs and their eligibility criteria.

Companies That Match to Relief & Development Causes

Many companies provide employees with the opportunity to double their support for the nonprofits they care about. Here are a few businesses with standout program offerings in the relief and development sector!

Johnson and Johnson matches gifts to relief and development organizations.

Johnson & Johnson

As a leading provider of matching gift funds, Johnson & Johnson is committed to supporting relief and development through its generous employee matching gift program and other philanthropic initiatives.

Employees who donate to eligible organizations can have their contributions matched by the company, enabling individuals to amplify their giving. Ultimately, it incentivizes team members and corporate leaders to make a meaningful difference in the lives of those served by relief organizations and beyond.

And here’s an overview of the company’s matching gift guidelines:

  • Minimum donation — $25
  • Maximum donation — $20,000
  • Match ratio — 2:1
  • Qualifying employees — Full-time, part-time, retired
  • Qualifying nonprofits — Relief and development organizations and nearly all other 501(c)(3) causes

Explore Johnson & Johnson’s matching gift program here.

Edgewell matches gifts to relief and development organizations.

Edgewell Personal Care

Encompassing some of the most prominent grooming, skin, sun, and feminine care brands, Edgewell Personal Care recognizes the importance of supporting widespread nonprofit causes. Thus, Edgewell employees have the opportunity to double their donations to eligible relief and development organizations⁠—along with other nonprofit missions.

This empowers qualifying employees to contribute to positive change and aid in disaster recovery, community development, and more. And here’s an overview of the matching program:

  • Minimum donation — $25
  • Maximum donation — $5,000
  • Match ratio — 1:1
  • Qualifying employees — Full-time, part-time employees
  • Qualifying nonprofits — Relief and development organizations and many others

Explore Edgewell Personal Care’s matching gift program here.

3M matches gifts to relief and development organizations.

3M Company

At 3M, employees are encouraged to make a greater impact through personal donations by participating in the company’s matching gift program. When individuals donate to eligible nonprofits⁠—like relief and development organizations⁠—3M Company matches at a dollar-for-dollar rate, effectively doubling the support provided.

This program aids in multiplying the reach of relief and development efforts to help communities grow and thrive. Take a look at the program overview below:

  • Minimum donation — $25
  • Maximum donation — $1,000
  • Match ratio — 1:1
  • Qualifying employees — Full-time, part-time, retired
  • Qualifying nonprofits — Relief and development organizations, educational institutions, and most other nonprofits

Explore 3M Company’s matching gift program here.

Intel matches gifts to relief and development organizations.

Intel Corporation

Intel Corporation aims to make a global difference in relief and development initiatives, and one way it’s doing so is through a generous matching gift program. This effort encourages Intel employees to increase the impact of their donations to eligible organizations, supporting critical relief efforts, contributing to sustainable development projects, and improving the lives of communities around the world.

Here’s an overview of the matching gift program guidelines:

  • Minimum donation — $10
  • Maximum donation — $5,000
  • Match ratio — 1:1
  • Qualifying employees — Full-time, part-time, retired
  • Qualifying nonprofits — Relief and development organizations, educational institutions, and many other nonprofits

Explore Intel Corporation’s matching gift program here.

JPMorgan Chase matches gifts to relief and development organizations.

JPMorgan Chase

JPMorgan Chase recognizes the importance of supporting relief organizations in their mission to foster sustainable development. Through its employee matching gift program, the company encourages employees to multiply the impact of their own donations to qualifying causes, thus demonstrating an ongoing commitment to supporting global communities.

And here’s an overview of the matching gift program:

  • Minimum donation — $10
  • Maximum donation — $1,000
  • Match ratio — 1:1
  • Qualifying employees — Full-time, part-time
  • Qualifying nonprofits — Relief and development organizations, health and human services, arts and cultural groups, civic and community organizations, and environmental nonprofits

Explore JPMorgan Chase’s matching gift program here.

Making the Most of Matching Gifts for Your Relief Group: Top Tips

At Double the Donation, we’ve worked with many relief and development organizations to aid in elevating their corporate matching gift fundraising. Here, we’ve compiled a list of our favorite tried-and-true tips to help your team unlock the full potential of matching gifts.

1. Utilize matching gifts to reach critical relief goals quickly.

When it comes to generating revenue for organizations that provide immediate assistance during and after natural disasters (such as food, water, shelter, and medical), it’s important to remember that great needs can arise very quickly. Luckily, matching gifts can play a key role in fundraising for these needs more effectively and efficiently than ever before.

After all, the offer of a corporate match does more than provide a free “bonus” donation⁠—which is a significant win in and of itself. It can also produce substantially heightened fundraising response rates and result in larger average gift amounts even before the match comes through.

Impact of matching gifts on relief and development organizations

2. Focus on doubling relief and development impact.

By participating in matching gift programs, eligible donors can contribute in even greater amounts to critical relief efforts, support sustainable development initiatives at new levels, and make an increasingly positive change in the lives of individuals and communities worldwide. Thus, it’s a good idea to communicate the amplified impact that matching gifts make possible in order to encourage your audience to participate.

For the greatest results, position the opportunity in terms of elevated tangible impact. For example, you might say something like this: “Double your contribution to support TWICE as many children in need,” or “Your donation plus a corporate match will enable our team to provide two kits of medical supplies for the cost of one.”

When you communicate the greater potential of each gift with an associated match, donors are more likely to get involved!

3. Automate the process so no matches are left unclaimed.

Our #1 tip for any organization has to do with streamlining matching gift operations with dedicated automation technology. Doing so allows nonprofit fundraisers to benefit from…

  • Better donor experiences (with guided assistance through the process);
  • More matches driven completion, ultimately producing additional matching gift funds for your cause;
  • Additional time not spent manually following up on matches that can be reallocated to other mission-critical activities.

Thus, automating matching gifts will be a game-changer for your relief organization. For example, Double the Donation’s industry-leading solution will identify more match-eligible gifts, integrate matching gifts directly into the giving process, trigger personalized follow-ups with company-specific guidelines and next steps, and track and report on matching gifts from start to finish.

See how it works in the video below:

Sample Matching Gift Messaging for Relief and Development Nonprofits

One of the best things you can do to drive matching gifts is to integrate matching gift promotions into your existing fundraising and marketing strategies. Check out these customizable templates to get started in your efforts!

Matching Gift Email Template:

Subject: Double Your Impact in Support of Relief and Development!

Dear [DONOR],

Your generous support has always made a significant difference in our relief and development efforts. Now, we have an exciting opportunity to make an even greater impact together.

Did you know that [COMPANY] has a matching gift program for employees like you? By simply submitting a matching gift request, you can double the impact of your donation to our organization. It’s an incredible way to amplify your support and help us provide vital relief, foster sustainable development, and transform lives.

Take a moment to check if your employer participates in a matching gift program and join us in this meaningful endeavor. Together, we can bring hope, resilience, and lasting change to communities in need.

Thank you for your continued dedication to our cause!

Sincerely,

[NAME]

[NONPROFIT]

Matching Gift Social Media Post Template:

Did you know that your donation to [NONPROFIT] can go twice as far? Many companies, like [COMPANY], [COMPANY], [COMPANY], and [COMPANY], offer matching gift programs to support nonprofits like ours. Take a moment to find out if your employer matches donations and maximize the impact of your support⁠—click the link to search the database tool on our website and learn more [URL].

Together, we can make a difference in the lives of those in need! #MatchingGifts #DoubleYourImpact #ReliefAndDevelopment

Matching Gift Text Message Template:

Hey [DONOR]! Did you know your employer might match your donation to [NONPROFIT]? Double the impact of your support and make an even greater difference in our relief and development efforts.

Click here to search for your employer, [URL], or get in touch with your HR department about their matching gift program today!

Matching Gift Web Page Template:

Multiply Your Impact for [NONPROFIT] with Matching Gifts

Double Your Donation, Double the Difference

Many companies have matching gift programs to support relief and development organizations like ours. By taking advantage of your employer’s matching gift program, you can double the impact of your donation and help us bring hope, support, and sustainable development to those in need. Check if your employer participates in a matching gift program and learn how to double your donation today.

[EMBEDDED COMPANY SEARCH TOOL]

Matching Gift Direct Mail Template:

Dear [DONOR],

Your support has been instrumental in our relief and development initiatives, and we want to share an exciting opportunity with you. Did you know that your employer may offer a matching gift program? By taking advantage of this program, your generous donation to [NONPROFIT] could be matched, effectively doubling the impact of your support.

We encourage you to reach out to your employer’s HR department to inquire about their matching gift program or visit the “Matching Gifts” tab on our website to learn more.

As always, your action makes a world of difference and helps us provide vital assistance to those in need.

Warm regards,

[NAME]

[NONPROFIT]

Final Thoughts

Matching gifts have the remarkable ability to transform nonprofit fundraising. By making the most of individual donor gifts and their associated corporate matches, relief and development organizations like yours can increase funding, expand programming, and maximize benefits for more individuals in need. And equipping your fundraising team with the right knowledge and tools can go a long way toward achieving optimal matching gift success.

Best of luck!

Keep learning⁠—check out these additional resources to dive deeper into matching gift strategies for organizations like yours:

Learn more about matching gifts for animal rescues with Double the Donation.

Matching Gifts for Homeless Shelters & Missions | A Guide

Matching Gifts for Homeless Shelters & Missions | A Guide

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As homelessness remains a persistent issue across the globe, the organizations that provide shelter and assistance to those in need are essential to our society. And in order to generate much-needed financial support for homeless shelters and nonprofit missions, impactful fundraising initiatives often come into play. Our favorite strategy for doing so is built around corporate matching gifts for homeless shelters and missions.

In this guide, we’ll provide an overview of corporate matching gift programs and share how these opportunities empower organizations to stretch their impact even further. Ultimately, it allows nonprofits like yours to maximize available resources that benefit widespread homeless communities⁠. In turn, those communities, as well as those supporting them, are also positively impacted.

It’s a win-win-win⁠—and an opportunity that your team should know more about. Dive in to explore the following topics:

A successful matching gift strategy produces more funds through both individual and corporate giving. This sets up nonprofit missions and shelters to do more to support the needs and lives of those experiencing homelessness.

It’s not an opportunity that you want to overlook.

What to Know About Matching Gifts for Homeless Shelters & Missions

Matching gifts can be a game-changer for organizations aiming to make the most of their fundraising efforts. Understanding the ins and outs of the programs is essential for maximizing their impact.

Here, we’ll cover the basics:

Corporate matching gifts are offered by companies to support their employees’ charitable contributions. When an employee donates to a qualifying nonprofit, the company matches the donation, typically at a dollar-for-dollar rate. These programs are designed to encourage philanthropy among employees and provide individuals with an active role in the company’s giving.

Each company establishes its own guidelines and requirements for matching gifts. While the guidelines vary from one employer to another, it helps to become familiar with common criteria⁠. For example, most companies determine minimum and maximum donation thresholds, match ratios, qualifying employees and nonprofit causes, and more.

Organizations interested in increasing revenue through matching gifts should proactively educate their donors. Though more than 26 million individuals qualify for corporate matching programs, an estimated 78% of the group has no idea their company participates. Thus, utilizing your website, emails, social media, and more to inform individuals about the potential to double their impact through matching gift programs can go a long way in driving submissions.

Donors love having the opportunity to get their gifts matched. In fact, studies indicate that the offer of matching gifts can even result in more donors giving⁠ (71% increase in response rate)—and giving in larger amounts⁠ (51% increase in average donation)—in the first place.

The matching gift process can be streamlined with automation. Managing matching gift programs can involve administrative tasks such as screening for potential matches, following up with qualifying donors, and tracking matching gift requests. Matching gift technology can significantly reduce the administrative workload, empowering your team to focus on mission-critical tasks.

Companies That Match Donations to Homeless Shelters

Matching gift programs can greatly benefit nonprofit homeless shelters like yours, providing them with additional funding to support their work. While there are far too many companies with mission-inclusive matching initiatives, take a look at a few exemplary companies with a focus on supporting nonprofit homeless shelters below.

The Home Depot matches gifts for homeless shelters and missions.

The Home Depot

Home Depot aims to support its employees’ philanthropic endeavors and make an impact on the communities in which it operates. With its corporate matching gift program, the company is able to do so!

Through this initiative, Home Depot employees have the opportunity to double their donations to eligible nonprofit organizations, including homeless shelters and missions, with a company match. This empowers employees to effectively double the impact of their own contributions, making a greater difference in supporting those in need.

Here’s a summary of the program offered:

  • Minimum donation ⁠— None
  • Maximum donation ⁠— $3,000
  • Match ratio ⁠— 1:1
  • Qualifying employees ⁠— Full-time, part-time
  • Qualifying nonprofits ⁠— Health and human services, civic and community organizations, educational institutions, arts and cultural organizations, environmental nonprofits, and more

Dive deeper into Home Depot’s matching gift program.

Starbucks matches gifts for homeless shelters and missions.

Starbucks

Similarly, Starbucks makes a point to financially back the nonprofit causes its employees⁠—or partners⁠—support. This produces a positive impact in the communities the company serves, including a focus on organizations that address homelessness and those affected by it.

Through the Starbucks Giving Match Program, employees have the opportunity to stretch their own dollars further, thus maximizing their donation impact.

Here’s a summary of the program offered:

  • Minimum donation ⁠— $25
  • Maximum donation ⁠— $1,000
  • Match ratio ⁠— 1:1
  • Qualifying employees ⁠— Full-time, part-time
  • Qualifying nonprofits ⁠— Nearly all, including health and human services, civic and community organizations, educational institutions, arts and cultural organizations, and environmental nonprofits

Dive deeper into Starbucks’s matching gift program.

Kimberly-Clark matches gifts for homeless shelters and missions.

Kimberly-Clark Corporation

At Kimberly-Clark, employees’ charitable giving is valued and supported through a generous matching gift program. Qualifying employees are encouraged to donate to eligible nonprofit organizations⁠, with the company matching gifts for homeless shelters and other social good causes.

Kimberly-Clark also boasts a particularly high matching gift cap, encouraging high-level donors to get their gifts matched as well. (Not to mention, companies with lofty maximums tend to see heightened average participation rates of over 40%!)

Here’s a summary of the program offered:

  • Minimum donation ⁠— $50
  • Maximum donation ⁠— $10,000
  • Match ratio ⁠— 1:1
  • Qualifying employees ⁠— Full-time
  • Qualifying nonprofits ⁠— Health and human services, civic and community organizations, educational institutions, arts and cultural organizations, environmental nonprofits, and most others

Dive deeper into Kimberly-Clark Corporation’s matching gift program.

Colgate-Palmolive matches gifts for homeless shelters and missions.

Colgate-Palmolive Company

Colgate-Palmolive Company recognizes the importance of supporting charitable organizations, including those focused on homelessness and shelter services. Thus, through its matching gift program, employees are encouraged to support such causes. From there, the company matches employee gifts to stretch their value even further for the nonprofits they support.

Here’s a summary of the program offered:

  • Minimum donation ⁠— $25
  • Maximum donation ⁠— $8,000
  • Match ratio ⁠— 1:1
  • Qualifying employees ⁠— Full-time, part-time
  • Qualifying nonprofits ⁠— Health and human services, civic and community organizations, educational institutions, arts and cultural organizations, environmental nonprofits, and select others

Dive deeper into Colgate-Palmolive Company’s matching gift program.

Caterpillar Inc. matches gifts for homeless shelters and missions.

Caterpillar Inc.

Caterpillar Inc. values corporate social responsibility and provides a matching gift program as a key component of its dedication to supporting its employees’ charitable giving. Again, this company presents a generous donation maximum on an annual rolling basis⁠—and full-time, part-time, and retired employees are all encouraged to participate.

Here’s a summary of the program offered:

  • Minimum donation ⁠— $25
  • Maximum donation ⁠— $10,000
  • Match ratio ⁠— 1:1
  • Qualifying employees ⁠— Full-time, part-time, retired
  • Qualifying nonprofits ⁠— Health and human services, civic and community organizations, educational institutions, arts and cultural organizations, environmental nonprofits, and most others

Dive deeper into Caterpillar Inc.’s matching gift program.

Top Tips to Maximize Matching Gifts for Your Shelter or Mission

By effectively leveraging matching gift programs, shelters can enhance their ability to address homelessness and create positive change in their communities. Implementing the following practices in your strategy can help!

1. Use multiple screening methods to identify match-eligible donors.

The more you know about your donors⁠—and particularly the companies they work for⁠—the better you’ll be able to uncover matching gifts. If you already have donor employment data on hand, use the information to identify employers that match donations to shelters like yours.

And if you don’t know where a supporter works, we recommend employing multiple methods for collecting and screening this information. This might include a combination of…

  • Donation forms requesting employment data
  • Dedicated matching gift software
  • Email domain screening
  • Post-donation follow-up outreach
  • Employer appends services

By using multiple methods, organizations can ensure they capture all potential matching gift opportunities and increase their chances of securing additional funding. In fact, studies indicate that taking more than one approach to identifying match-eligible donors results in 77% more identified match-eligible donations.

Matching gift statistics for homeless shelters and missions

2. Don’t discount companies that typically exclude religious organizations.

If your shelter is associated with a religious institution, as many are, keep this in mind: you don’t necessarily need to discount companies with restrictions on matching gifts to religious causes. While some companies won’t match gifts to houses of worship, many still have policies open to supporting missions serving a secular purpose—like homeless shelters, soup kitchens, and more.

Thus, it’s crucial to thoroughly research (and perhaps reach out to) these companies to determine eligibility. And when you do so, be sure to provide a clear understanding of your shelter’s mission and the impact their matching gift could have on your community. Some decisions are made on a one-off basis, so it helps to put your best foot forward in positioning your cause as a worthy match recipient.

3. Consider volunteer grant programs (Dollars for Doers) as well.

In addition to traditional matching gift programs, where a company offers a financial match for an employee’s monetary support, many businesses also offer volunteer grants. Sometimes referred to as Dollars for Doers programs, these grants provide nonprofit organizations with grants based on an employee’s donation of their time. And if your shelter has a solid volunteer base, corporate volunteer grants can go a long way to amplify the value provided by existing support!

Consider volunteer grants in addition to matching gifts for homeless shelters.

Just be sure to inform your volunteer base⁠—as well as your nonprofit audience as a whole⁠—about the potential for corporate grants. Like matching gifts, many qualifying volunteers likely have no idea that their employer will match their time devoted to nonprofits like yours. Leveraging the opportunity can not only produce additional funding but also result in increased volunteer and community engagement.

4. Leverage constituent stories to communicate matching gift impact.

Constituent stories have a powerful impact when connecting with donors and illustrating the mission of a nonprofit homeless shelter. Thus, when communicating the value and importance of matching gifts, consider incorporating personal stories from individuals who have directly benefited from your services.

To get started, take a look at the total funds you’ve received from corporate matching in the past. If your organization has collected $5,000 in donation matches, translate that revenue sum into tangible outcomes and success stories. You might even say something like this: “Matching gifts have produced over $[TOTAL] in value for [ORGANIZATION]. Thanks to this funding made available by matching gift donors going above and beyond for our cause, we’ve been able to serve more people like [SAMPLE CONSTITUENT].”

The more your supporters can understand the impact of corporate matching gifts, the more likely they’ll be to take the steps required to solicit a match from their employer! And it always helps to put a face to your fundraising efforts when possible.

5. Invest in matching gift software to automate your efforts.

Matching gifts offer an excellent opportunity to maximize corporate giving revenue, but pursuing the funding source can be time-consuming on your own. That’s why we recommend organizations employ matching gift software⁠—like 360MatchPro⁠—to automate the process from start to finish.

A matching gift automation platform streamlines the experience for both nonprofits (such as your shelter or mission) and their donors, driving more matching gifts to completion than ever before. With groundbreaking features that include multiple forms of matching gift identification, automated post-donation follow-up messaging for donors, and match tracking through the disbursement process, your team is able to optimize its matching gift fundraising without the added effort.

6 Matching Gift Templates for Missions and Homeless Shelters

Bring your matching gift marketing efforts to the next level and get a headstart on your strategy. Take advantage of these free, customizable templates to begin incorporating corporate matching in your donor outreach.

1. Fundraising Appeal Template

[DONOR],

As we navigate the challenges of providing shelter and support to those experiencing homelessness in our community, we wanted to reach out and share an exciting opportunity to maximize the impact of your generosity.

Did you know that many companies offer matching gift programs to their employees? This means that when you make a donation to our homeless shelter, your employer may be willing to match it, effectively doubling the impact of your gift. It’s like giving twice the help to those in need!

By taking advantage of your employer’s matching gift program, you can significantly increase your contribution and provide even more critical resources to individuals and families seeking refuge and stability. This allows us to extend our reach and support more individuals in their journey toward permanent housing and self-sufficiency.

Here’s how you can make an even greater difference:

Make a donation: Your contribution, no matter the size, directly supports our efforts to provide a safe haven, nutritious meals, and essential services to individuals experiencing homelessness.

Check if your employer matches gifts: Visit our matching gift page to inquire about your matching gift eligibility using our company search tool here: [URL].

Submit a matching gift request: If your employer offers a match, simply follow the instructions provided by your company to submit a matching gift request. It’s a simple process that can significantly amplify your impact!

Spread the word: Encourage your colleagues, friends, and family members to join you in supporting our mission.

Thank you again for your generosity and dedication to our cause. It makes a lasting difference in the lives of those we serve. By doubling the impact of your donation through matching gifts, we can work towards a future where homelessness is no longer a reality for anyone.

Best regards,

[NONPROFIT]

2. Email Matching Gift Marketing Template

Subject: Double your impact…your donation can make twice the difference for homeless individuals!

Dear [DONOR],

Thank you for your continued support in helping us provide shelter and care for homeless individuals in our community. Did you know that your donation can have an even greater impact? Many companies offer matching gift programs that can double or even triple the value of your contribution.

By taking a few minutes to check if your employer offers a matching gift program, you can amplify the impact of your support. Imagine this: your generous donation could help provide access to a warm bed for two people in need.

To find out if your company participates in a matching gift program, please visit our matching gifts page here: [URL] or reach out to your HR department to learn more.

Thank you again for your kindness and generosity. Together, we can make an even greater difference in the lives of those experiencing homelessness.

Sincerely,

[NAME]

[NONPROFIT]

3. Text Message Matching Gift Marketing Template

[DONOR] ⁠— Did you know your donation to [NONPROFIT] can go even further for our cause? Many companies offer matching gift programs that can double your impact. Check to see if your employer matches gifts by searching here: [URL].

Together, we can make a greater difference for homeless individuals in our community.

4. Social Media Matching Gift Post Template

Your support matters⁠—now more than ever! Did you know that your donation to [NONPROFIT] may be matched by your employer? Take a moment to find out if your company offers a matching gift program and make an even greater impact on the lives of those experiencing homelessness in our communities. #MatchingGifts #DoubleImpact

5. Matching Gift Web Page Template:

Text: Get Your Donation Doubled! Check if your employer matches gifts and amplifies your impact on our shelters.

Make your donation go further with matching gifts.

Your contribution to [NONPROFIT] can have an even greater impact when you participate in a corporate matching gifts program! Many companies offer matching gifts that double or triple the value of your donation.

By making the most of these programs, you can provide essential support to our shelters as we serve the community with your help. Check if your employer offers a matching gift program today and multiply the difference you make. Together, we can help end homelessness once and for all.

6. Direct Mail Matching Gift Marketing Template

Dear [DONOR],

Your generosity has made a significant impact on the lives of homeless individuals in our community. We want to share an exciting opportunity with you that will allow your support to go even further.

Many companies offer matching gift programs, which means your donation could be matched dollar for dollar by your employer. Matching gifts for homeless shelters like ours means that for every dollar you give, two dollars can go towards providing shelter, meals, and vital support for those in need.

Please take a moment to reach out to your HR department or check if your employer participates on our matching gifts page. The simple act of submitting a match request could make an immense difference in the lives of homeless individuals in your community.

Thank you for your continued compassion and support.

Sincerely,

[NAME]

[NONPROFIT]

Final Thoughts

By integrating matching gifts into your team’s overall fundraising, you have the chance to multiply the impact of each dollar you raise. Matching gifts for homeless shelters and other missions sets the organizations up to better provide vital resources and support to those who need it most.

Remember, the fight against homelessness is a collective effort. Your shelter should do what you can to partner with individual and corporate donors to make the largest impact possible. By leveraging matching gifts, spreading awareness about the opportunity, and encouraging supporters to participate, your organization can significantly enhance its operations thanks to access to new and growing funding streams.

Interested in learning more about matching gift fundraising strategies? Check out these additional recommended resources:

Learn more about matching gifts for animal rescues with Double the Donation.

Matching Gifts and Environmental Nonprofits | What to Know

Matching Gifts and Environmental Nonprofits | What to Know

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In today’s world, where environmental challenges are at the forefront of global concerns, nonprofits dedicated to protecting and preserving our planet play a crucial role. These organizations rely heavily on the generosity of individuals and corporations to fund their initiatives and ultimately make a positive impact on the world around us. One effective way for supporters to maximize their contributions to such causes is through corporate donation matching⁠. And luckily, matching gifts and environmental nonprofits go hand in hand.

In this guide, we’ll explore all things matching gifts and how environmental nonprofits like yours can maximize their benefit. This includes:

Without further ado, let’s dive in and discover what you need to know about matching gifts and their significance for environmental causes.

The Basics of Matching Gifts and Environmental Organizations

Matching gifts offer a valuable opportunity for individuals to increase their charitable giving⁠ impact—and for nonprofits to maximize their fundraising. When an employee donates to an eligible organization, the company contributes an equal (or sometimes greater!) ratio of funds.

In order for a donation to be matched, the process typically follows a few critical steps:

  1. Employee donation: An employee supports a nonprofit through a financial contribution.
  2. Qualification: The employee determines if their employer offers a matching gifts program and whether their recent donation qualifies. (Gifts to environmental causes typically do!)
  3. Submission: The employee completes the necessary online forms or paperwork to request a match.
  4. Review and approval: The company reviews the employee’s matching gift request and confirms the nonprofit and donation eligibility.
  5. Disbursement: Once the employer approves the request, they allocate the matching funds to the organization.

Matching gift process for environmental nonprofits

The benefits of corporate matching gifts are significant and far-reaching for environmental nonprofits of all shapes and sizes. Check out these impressive statistics that highlight the opportunity at hand:

  • 65% of Fortune 500 companies match gifts, along with thousands of smaller and mid-sized businesses.
  • $2 – $3 billion is donated through matching gift programs each year, while an additional $4 – $7 billion goes unclaimed.
  • Over 26 million individuals work for companies with matching gift programs. (However, 78% of this group is unaware of their employers’ initiatives.)
  • 84% of donors are more likely to give, while 1 in 3 would give more if a match is applied.
  • An awareness of matching gifts produces a 71% increase in response rate and a 51% increase in average gift amount.

Matching gift marketing statistics

All in all, employee matching gifts positively impact your organization, its donors, corporate partners, and beyond. In other words, it establishes quite a mutually beneficial relationship!

Companies That Match Donations to Environmental Groups

Tons of companies match charitable gifts by their employees to environmental causes. Check out these five standout examples with sustainable values of their own that actively support employee giving by matching environmental donations.

Patagonia matches gifts to environmental nonprofits.

Patagonia

Patagonia is renowned for its dedication and commitment to environmental sustainability. The company’s employee matching gift program supports nonprofit organizations focused on environmental conservation and activism and encourages current full- and part-time team members to do the same.

Employees are encouraged to donate to eligible environmental (or most other) nonprofits of their choice, and Patagonia will match their contributions up to $10,000 per year, doubling the impact of their support.

Note: Patagonia employees are encouraged to get donations of $2,000 and above pre-approved by the company by contacting employee.match@patagonia.com in order to guarantee the full match.

Learn more about the Patagonia matching gift program here.

Citadel Environmental matches gifts to environmental nonprofits.

Citadel Environmental

As an employee-owned Environmental, Health, Safety, & Sustainability consulting firm, Citadel Environmental Services, Inc. (or Citadel EHS) values environmental stewardship and supports employees who share this passion. Through its targeted matching gift program, Citadel Environmental employees can contribute to environmental nonprofits, and the company will match their donations.

Not to mention, the company has also acquired RMD Environmental Solutions, thus significantly increasing the number of match-eligible team members. This growing initiative empowers employees to make a difference in the environmental sector (as well as select other nonprofit causes) and amplify the impact of their giving.

Learn more about the Citadel EHS matching gift program here.

ADM matches gifts to environmental nonprofits.

Archer-Daniels-Midland Company

The Archer-Daniels-Midland Company (also known as ADM) recognizes the importance of protecting the environment and thus supports employees in their philanthropic efforts to do so. The company’s matching gift program extends to nonprofit organizations that focus on addressing environmental conservation, sustainability, climate change, and other societal needs.

Employees can donate to these causes, and ADM will match their gifts between $100 and $5,000 per year, effectively doubling the support provided to environmental nonprofits and beyond.

Learn more about the ADM matching gift program here.

Ecolab matches gifts to environmental nonprofits.

Ecolab

A global leader in water, hygiene, and energy technologies, Ecolab understands the critical role environmental nonprofits play in creating a sustainable future. Through their matching gift program, employees and retirees can contribute to environmentally focused nonprofits, and the company will match their donations. (Note: Current employee gifts are matched at a dollar-for-dollar rate, while retiree donations are matched at fifty cents on the dollar.)

However, the company does stipulate that match-eligible donations must be made through its CSR platform on the Ecolab Giving Site. In addition, Ecolab employees qualify for generous Dollars for Doers and/or Board Leadership grants to further amplify their support.

Learn more about the Ecolab matching gift program here.

Pioneer Natural Resources matches gifts to environmental nonprofits.

Pioneer Natural Resources

As a powerful way to recognize the significance of environmental conservation and support its employees’ commitment to sustainability efforts, Pioneer Natural Resources matches team members’ donations to such nonprofits. Through this matching gift program, full-time and part-time employees can donate to environmental nonprofits (as well as educational institutions, health and human services, arts and cultural groups, community organizations, and more), and the company will match contributions accordingly.

This initiative encourages employees to support organizations dedicated to the environment, with qualifying individuals eligible to request between $50 and $5,000 each year.

Learn more about the Pioneer Natural Resources matching gift program here.

Growing Matching Gifts with a Sustainable Strategy | Key Tips

Encouraging donors to get involved with their employers’ matching gift programs can generate additional funding to support critical environmental initiatives. As you look to integrate matching gifts into your overall giving strategy, keep these recommended practices in mind.

1. Highlight environmental impact in matching gift communications.

When promoting employee giving opportunities to your donors, be sure to emphasize the environmental impact that corporate matching can have. Take the time to explain how an individual’s contributions, in addition to their match, will directly support initiatives like conservation, clean water and energy, and climate change mitigation⁠—or whatever your focus is.

By aligning matching gifts with your organization’s mission, you can better inspire donors to take advantage of the opportunity and make an even greater, tangible impact. Just imagine the results made possible when you’re able to plant two trees for the cost of every one!

This ultimately leads to more sustainable funding and enhanced donor engagement as your supporters feel increasingly connected to your mission.

2. Use donor employment information to your advantage.

The information you have about your donors is the key to developing a targeted matching gift strategy. And the most important data involves your supporters’ employment details. 

For example, if an organization knows which company a donor works for, the fundraising team (or its employer database tool) can research and gather information about the specific matching gift program. This enables the nonprofit to share tailored guidelines and forms required to request a match. And it ultimately simplifies the process and increases the likelihood of donor participation.

Employment information helps drive matching gifts for environmental nonprofits

Additionally, it’s worth noting that donors who back environmental nonprofits like your own tend to be increasingly likely to work for socially conscious companies. And these companies are more likely to offer matching gifts. As a result, your supporters may have a greater chance of eligibility in the programs in the first place than the average corporate employee!

This presents a significant advantage when promoting matching gifts, as you can target donors who are more likely to work for companies that match employee contributions.

3. Establish a seamless matching gift technology ecosystem.

Just like a healthy physical ecosystem is essential for maintaining a balanced environment, so too is an optimized technology ecosystem when it comes to successful fundraising. And one of the most crucial aspects of your organization’s technology system is a fundraising tool that integrates seamlessly with a matching gift platform.

Matching gift ecosystem for environmental nonprofits

This allows your team to enact a coordinated effort that incorporates matching gift opportunities directly into every step of the fundraising process⁠—from donation appeals and other promotions to the giving experience itself and associated follow-ups.

Doing so makes it easier for supporters to get involved with tailored guidance and information while your fundraising team doesn’t have to lift a finger. All in all, you can expect to receive more matching gift revenue and save time and resources that can be reallocated to your highest-value mission activities⁠—not to mention heightened donor engagement!

5 Free Templates to Encourage Matching Gift Participation

It’s time to begin promoting the matching gift opportunity to your network of support. Feel free to work off these provided messaging templates that overview matching gifts and their benefits, explain how donors can get involved, and encourage them to do so accordingly.

Template #1: Social Media Post

Did you know that your donation to [NONPROFIT] could have double the impact? Many companies offer matching gift programs for their employees⁠—and environmental causes like ours are often eligible recipients.

Want to multiply the value of your gift? Take a moment to check if your employer participates and unlock the potential for your donation to be matched! Together, we can make an even greater difference for the world around us. #MatchingGifts #DoubleYourImpact #SaveThePlanet #SupportEnvironmentalCauses

Template #2: Fundraising Appeal

Subject: Your gift has twice the power to protect the environment…

Dear [DONOR],

We hope this letter finds you in good health and high spirits. We are reaching out today because we know you care deeply about the environment and our organization’s cause. With your continued generosity, we have accomplished remarkable things together, but there’s still so much more we can achieve.

We wanted to share an incredible opportunity to make an even greater impact with your donation. Many companies offer matching gift programs to their employees, which means your gift to [NONPROFIT] can go twice as far in protecting our planet.

Imagine the difference we can make if your donation is matched dollar-for-dollar⁠. Your $50 contribution becomes $100, $100 becomes $200, and so on. It’s an extraordinary chance to amplify your support without any additional cost!

To see if your employer participates in a matching gift program, visit our matching gift page to search our company database here: [URL]. Once you confirm eligibility, just submit your initial donation and follow your company’s instructions to initiate the matching gift process.

We are immensely grateful for your unwavering support and belief in our mission. Your commitment to environmental conservation has made a tangible difference. We invite you to join us once again in this extraordinary opportunity to double the power of your gift.

With heartfelt gratitude,

[NAME]

[NONPROFIT]

Template #3: Follow-Up Email

Subject: Double Your Impact: Your Gift Can Go Twice as Far!

Dear [DONOR],

Thank you for your dedication to building a sustainable future through your ongoing support of [NONPROFIT]. We’d like to share an exciting opportunity for you to double the impact of your recent donation: corporate matching gifts.

Many companies offer matching gift programs, which means they match donations made by employees to eligible nonprofit organizations. Take a few minutes to explore your company’s matching gift program. In doing so, you can unlock the potential to double the value of your contribution to our environmental initiatives.

Find out if your employer participates in matching gifts! Just click on the ‘Matching Gifts’ tab on our website for more information. Your generosity, combined with your employer’s support, can make a significant difference in our efforts to protect the planet.

Thank you for considering this opportunity to maximize your impact. Together, we can create a sustainable future for generations to come.

Best regards,

[NAME]

[NONPROFIT]

Template #4: Website Copy

Calling all eco-conscious donors! Did you know that your employer might double your donation to [NONPROFIT]? Tens of thousands of companies offer these generous giving initiatives. And more than 26 million individuals qualify to have their donations matched to charitable causes like ours!

And the process to do so is simple —

  • Step 1: Look into your company’s matching gift program by searching the matching gift database embedded in the page.
  • Step 2: Locate your employer’s matching gift submission requirements and complete the dedicated request process.
  • Step 3: Wait while your company processes the request, approves your match, and contributes to our organization on your behalf.

Remember: together, we can create a greener world!

Template #5: Direct Mail Insert

Header: Double Your Impact for a Greener Tomorrow!

Your dedication to preserving our environment through your support of [NONPROFIT] is truly inspiring. We want to share an exciting opportunity with you to make an even greater impact!

Did you know that many companies offer matching gift programs for their employees? This means that your employer might be willing to match your donation, doubling the impact of your gift. By leveraging a matching gift program, you can amplify your contribution and help us protect our planet for future generations.

Take a moment to check if your employer participates in matching gifts. Scan the QR code below to visit our website for more information. Together, we can create a greener tomorrow for a more sustainable world.

Wrapping Up

As you continue your journey to protect and preserve the world around you, matching gifts should remain at the forefront of your fundraising strategy. After all, this valuable⁠—yet continually underutilized⁠—source of support is crucial for maximizing fundraising efforts.

Remember, the key lies in effectively communicating the matching gift opportunity to your nonprofit audience. In doing so, you can empower supporters to strengthen their commitment to your cause. And together, with the support of matching gifts, you can play a key role in establishing a sustainable future.

Interested in learning more about matching gifts for your organization? Check out these additional recommended guides:

Learn more about matching gifts for animal rescues with Double the Donation.

Make the Most of Matching Gifts for Arts & Culture Groups

Make the Most of Matching Gifts for Arts & Culture Groups

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Matching gifts are a powerful yet continuously underutilized source of funding for all sorts of nonprofits. If you’re looking to amplify matching gifts for your arts and culture organization, you’ve come to the right place.

At Double the Donation, we work with thousands of nonprofits to empower their matching gift strategies⁠—arts and cultural groups included. In this guide, we’ll share everything you need to know to bring your organization’s corporate matching efforts to life. And we’ll walk through the following topics to do so:

Fundraising for the arts is essential. Smart strategies empower organizations and their communities to benefit greatly from increased access to art and cultural programming⁠.

By effectively leveraging matching gifts alongside existing fundraising efforts, arts organizations can continue to enrich the lives of their constituents, foster creativity, drive economic growth, and establish a vibrant cultural ecosystem.

Let’s dive in.

Painting a Picture of Matching Gifts | The Basics

One of the most popular examples of corporate philanthropy, companies that offer matching gift programs agree to match the charitable donations their employees make to nonprofit causes.

This means that when a donor gives to your arts and culture group, their employer contributes an equal (or sometimes even greater!) amount of funds to match the initial donation. But in order to secure a matching gift on your behalf, the individual donor must first submit a request to their employer.

And that’s where qualifying matches often go unclaimed⁠—ultimately leading to an estimated $4 – $7 billion in matching gift funds being left on the table each year.

When leveraged effectively, though, matching gifts allow donors to double or even triple the value of their contributions to arts and culture groups and other nonprofit causes. This allows your organization to secure additional funds without putting increased strain on donors’ wallets.

Companies That Match Donations to Arts and Culture Nonprofits

Tens of thousands of companies offer generous matching gift programs, and arts and cultural organizations qualify to benefit from many of them. Here, we’ll highlight a few businesses within the creative industries that match employee donations to nonprofits like yours.

Adobe matches gifts for arts and cultural organizations

Adobe Incorporated

Adobe Incorporated is an American software company with a focus on creating technology that empowers professional and amateur graphic designers, photographers, marketers, illustrators, and more. In addition, Adobe is committed to supporting nonprofits, including (but not limited to) those in the arts and culture sector.

Through its employee matching gift program, the company matches team member donations to eligible organizations, empowering its workforce to give back to the communities in which they live and work.

Adobe has established the following criteria for its matching gift initiative:

  • Minimum donation: None
  • Maximum donation: $10,000
  • Match ratio: 1:1
  • Qualifying employees: Full-time, retired
  • Qualifying nonprofits: Arts and cultural organizations and most other nonprofits

Additionally, Adobe has been known to periodically increase its matching gift ratio, sometimes offering a particularly generous two-to-one employee donation match. Knowing this, we recommend keeping an eye out for specific campaigns or employee giving pushes throughout the year!

Etsy matches gifts for arts and cultural organizations

Etsy

As an online marketplace designed for selling unique and handmade goods, Etsy values creativity and craftsmanship in its bottom line. Additionally, Etsy is known for supporting charitable giving, empowering employees with generous paid volunteer time off initiatives and employee matching gifts.

Etsy has established the following criteria for its matching gift initiative:

  • Minimum donation: None
  • Maximum donation: $500
  • Match ratio: 1:1
  • Qualifying employees: Full-time, part-time
  • Qualifying nonprofits: Arts and cultural organizations and most other nonprofits

This program encourages Etsy employees to give back to the arts community and contributes to the sustainability and growth of arts and cultural nonprofits overall.

Marvel matches gifts for arts and cultural organizations

Marvel Entertainment (The Walt Disney Company)

Marvel Entertainment recognizes the importance of creativity and storytelling in the arts and entertainment industry. Through its nonprofit partnerships, and specifically its generous matching gift program, Marvel Entertainment (and other Disney subsidiaries) supports employees’ charitable endeavors by matching their donations to eligible nonprofits.

Marvel Entertainment (along with the rest of the Walt Disney Company) has established the following criteria for its matching gift initiative:

  • Minimum donation: $25
  • Maximum donation: $25,000
  • Match ratio: 1:1
  • Qualifying employees: Full-time, part-time
  • Qualifying nonprofits: Arts and cultural organizations and most other nonprofits

Arts and cultural nonprofits like yours can benefit from this program greatly as supporters who work at Marvel can double their contributions, effectively amplifying the financial support the cause receives.

Sony matches gifts for arts and cultural organizations

Sony Entertainment (Sony Corporation of America)

Sony Entertainment, including Sony Pictures and Sony Music, values the arts and its power to inspire and bring communities together. Thus, Sony’s matching gift program allows its employees to make donations to eligible nonprofits, including arts and cultural organizations.

Sony has established the following criteria for its matching gift initiative:

  • Minimum donation: $50
  • Maximum donation: $2,000
  • Match ratio: 1:1
  • Qualifying employees: Full-time, retired
  • Qualifying nonprofits: Arts and cultural organizations, educational institutions, hospitals, and select other nonprofits

By generously matching donations, Sony Entertainment (and the greater Sony Corporation) encourages its employees to support the arts and enhance the impact of their giving on the causes they care about.

Netflix matches gifts for arts and cultural organizations

Netflix

As a significant entertainment company, Netflix has a strong commitment to supporting the arts and other creative industries. In order to incentivize employees to give to such causes, the streaming television service also offers a generous matching gift program for its workforce.

Netflix has established the following criteria for its matching gift initiative:

  • Minimum donation: $1
  • Maximum donation: $10,000
  • Match ratio: 2:1
  • Qualifying employees: Full-time, part-time
  • Qualifying nonprofits: Arts and cultural organizations and most other 501(c)(3) nonprofits

With this initiative, employees’ donations to arts and cultural nonprofits (as well as many other nonprofit causes) can be matched by Netflix, further bolstering financial support for these organizations.

Drive Matching Gifts for Your Org with These Tips

By effectively leveraging matching gifts, arts and culture groups can attract more donors, increase funding, and support their missions to inspire creativity and cultivate a thriving cultural landscape.

And implementing these helpful practices can go a long way toward doing so! Consider these top recommendations for your art- or culture-focused nonprofit.

1. Collect donor employment information to identify match opportunities.

The #1 piece of information you’ll need to drive your organization’s matching gift strategy is the companies where your donors work. Thus, collecting donor employment information as part of your donor database is crucial.

It’s typically easy to do so within the donation process itself (by incorporating an optional donation page field requesting employment data or embedding an intuitive company search tool in the form). However, other data solicitation methods include follow-up communications, data appends, and more.

We recommend regularly updating and maintaining accurate information for your donors to ensure you can leverage matching gifts as effectively as possible. Once you have this data, cross-reference your donors’ employers against participating companies (like the ones listed above) to uncover opportunities. From there, you’ll have what you need to provide them with the right information to initiate the matching gift process.

2. Employ dedicated software to streamline matching.

Handling step #1 on your own can be a significant undertaking for your fundraising team. That’s why we recommend streamlining the matching gifts process using dedicated matching gift software.

This type of tool⁠—like Double the Donation’s 360MatchPro⁠—automates matching gifts from identification and awareness to follow-ups and submission tracking. Ultimately, it empowers nonprofits to efficiently manage their matches without dedicating a ton of time and resources to the task. Plus, it makes things easier on your donors, walking them through the process with personalized guidance every step of the way.

For the simplest and most impactful results, we suggest looking for platforms that integrate with your existing fundraising tools and donor management system. This ensures seamless coordination and further streamlines the process for your team and your supporters.

3. Communicate the doubled impact made available through matching gifts.

Donors love participating in matching gift programs. In fact, research indicates that nonprofit supporters are more likely to donate⁠—and to donate in larger quantities⁠—when they know that matching gifts are being offered.

Why? It’s generally believed that the desire to make a greater impact on the causes they care about incentivizes donors to support their favorite nonprofit groups at even higher levels.

Thus, when promoting matching gifts, it’s essential that you emphasize the doubled⁠—and sometimes even tripled⁠—impact that donors can have on your mission. Use engaging storytelling strategies and incorporate real-life examples to demonstrate the transformative power of matching gifts on your overall mission.

4. Prioritize impactful imagery in your matching gift promotions.

Like any fundraising appeal or other donor-facing messaging, the visuals you choose in matching gift communications play a critical role in capturing the attention and interest of your audience. Especially when your nonprofit mission is a visual one (think: museum, gallery, etc.), using impactful imagery that resonates with the arts and cultural sector can establish a highly compelling narrative.

Consider showcasing vibrant artwork, photos from captivating performances, or iconic cultural landmarks to evoke an emotional connection with potential donors. Then, pair these visuals with concise and engaging messaging that emphasizes the significance of matching gifts.

Make the most of matching gifts for arts and culture groups with impactful imagery.

Establish promotional materials that are visually appealing across various platforms, such as social media, email newsletters, and your organization’s website. And ensure they match your organization’s overall branding to maintain a coherent narrative with your other efforts.

5. Express gratitude and recognize matching gift donors.

Finally, we recommend sending personalized thank-you letters or emails to participating matching gift donors. These messages can acknowledge their generosity and recognize the fact that they went above and beyond in their support for your organization.

And you have a few key opportunities to do so. These include:

  • After a donor indicates that they’ve submitted their matching gift request form.
  • Once your organization receives the company’s completed match.

Plus, you can even acknowledge their generosity publicly through social media shout-outs, newsletters, or donor spotlights. For a museum or another institution with a large, in-person presence, a matching gift donor wall can be an excellent idea!

Expressing gratitude not only strengthens donor relationships but also encourages others to consider matching gift opportunities⁠—making it a strategic marketing tactic as well. Not to mention, it can help retain matching gift donors from one year to the next.

Matching Gift Scripts: 5 Templates to Promote Matching

Jumpstart your matching gift efforts with these sample promotional messages. Feel free to dive in with these donor outreach templates perfect for any arts or cultural organization. Then, enlist 360MatchPro to automate and customize your messaging⁠—and segment by matching gift eligibility⁠—with ease!

Template 1: Social Media Post

🎨 Double Your Impact! 🎨 Did you know your gift to [NONPROFIT] can go even further? Many companies offer matching gift programs, which means your donation can be matched by your employer. See if your company participates in matching gifts to make an even greater impact on the arts today! Click here to learn more: [MATCH PAGE URL] #MatchingGifts #SupportTheArts #DoubleYourImpact

Template 2: Email Campaign

Subject: Your Gift Can Make a Greater Difference! 💫

Dear [DONOR],

Thank you for supporting [NONPROFIT] and our mission to bring art and culture to our community. We have an exciting opportunity to amplify the impact of your recent donation!

Did you know that many companies offer matching gift programs? This means your gift could be doubled or even tripled by your employer. We encourage you to check if your company participates in matching gifts and take advantage of this incredible opportunity to make an even greater difference for our cause.

To find out if your company offers matching gifts, simply visit our website and use our matching gift search tool here: [MATCH PAGE URL]. It’s quick and easy! Your support, combined with your employer’s match, will go a long way in supporting our programs and initiatives.

Thank you for being a champion of the arts. Together, we can create a vibrant and culturally rich community!

Warm regards,

[NAME]

[NONPROFIT]

Template 3: Text Message

Hi [DONOR]! 🌟 Did you know your donation to [NONPROFIT] could be matched by your employer? Double the impact of your gift today by checking if your company participates in matching gifts. Visit our website here for more info: [MATCH PAGE URL]. As always, thank you for supporting the arts! 🎭🎨

Template 4: Donation Appeal

Dear [DONOR],

Unlock the Power of Your Donation with Matching Gifts!

We hope this letter finds you in good health and high spirits. As a valued supporter of [NONPROFIT], you understand the transformative impact that arts and culture have on our lives and communities. Today, we are reaching out to share an incredible opportunity to amplify the impact of your generous contribution: matching gifts.

Did you know that many companies offer matching gift programs? Through these programs, your donation can be matched, dollar for dollar, by your employer. That means every dollar you contribute could produce double the impact on our organization and the meaningful projects we undertake.

Checking if your employer participates in matching gifts is simple. Visit our matching gift page here [URL], where you will find resources and instructions to guide you through the process. You can also reach out to your company’s HR department to inquire about their matching gift program.

Thank you for considering this opportunity to make your contribution go even further. We are excited to have you join us in this endeavor and look forward to continuing our journey together.

With heartfelt appreciation,

[NAME]

[NONPROFIT]

P.S. Remember, by exploring matching gifts, you can double your impact without any extra cost to you. Let’s unlock the full potential of your generosity and inspire a world where art thrives and enriches lives.

Template 5: Thank-You Postcard

Front:

[Image of a vibrant piece of art or a behind-the-scenes photo]

Back:

[DONOR],

Thank you for your generous contribution to [NONPROFIT].

Did you know that many employers offer matching gift programs? Your gift could be matched, doubling the impact of your support. Check with your company’s HR department or scan the QR code to learn more about matching gift opportunities. Your continued support helps us bring art and culture to our community.

Thank you!

Wrapping Up

Maximizing matching gifts involves a strategic approach to corporate philanthropy that can unlock tremendous potential for arts and cultural organizations.

By harnessing the power of corporate matching, your nonprofit can amplify its fundraising efforts and secure additional resources to make a greater impact. And in the end, you’ll be better equipped to advance your overall mission.

Good luck!

Keep exploring! Check out these additional recommended resources to continue your matching gift education:

Learn more about matching gifts for animal rescues with Double the Donation.

Matching Gifts for K-12 Schools

Matching Gifts for K-12 Schools | A Crash Course

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Educational institutions, public and private alike, rely on strategic fundraising to bankroll their academic programming, extracurricular activities, student scholarships, supplies and equipment, and more. And matching gifts for K-12 schools enables fundraisers to literally double the impact of their generous donations.

Here, we’ll walk through everything you need to know as an educational fundraiser to make the most of matching gifts.

This includes:

Ready to bring your school’s fundraising to an A+ level? Let’s get started.

Multiplying Generosity with Matching Gifts: The Basics

Matching gifts for K-12 schoolsCorporate philanthropy plays a vital role in supporting educational institutions like K-12 schools. Specifically, matching gifts are one of the most widely accessible forms.

Essentially, corporate matching gifts refer to a type of program in which a company matches the charitable contributions their employees make to eligible nonprofit organizations. The programs are designed to incentivize and amplify the generosity of a company’s employees, effectively doubling or even tripling their personal donations to worthwhile causes. And most often, these matching initiatives are inclusive of K-12 schools.

Donors who wish to participate in a matching gift program typically follow a straightforward process that looks like this:

  1. After making a donation to their chosen K-12 school (or other organization), the donor inquires about matching gift opportunities with their employer.
  2. The employer⁠—or, in many cases, the school itself⁠ via a matching gift automation tool—provides the necessary forms and guidelines for the donor to complete.
  3. The donor completes the submission process, providing details about the donation, such as the amount gifted and the recipient organization.
  4. Once the paperwork is submitted, the company reviews and verifies the information before issuing a matching gift to the designated school.

Matching gifts present numerous benefits for K-12 schools, their donors, and the companies they work for⁠—ultimately establishing a mutually rewarding experience. By leveraging corporate matching gifts, donors can significantly increase the impact of their contributions. From there, the additional funds received through matching gifts can support various programs, benefiting the school community as a whole.

However, billions of dollars worth of matching gifts go unclaimed each year⁠—largely due to a lack of awareness and initiative. In fact, despite 26 million individuals working for companies that match gifts, more than 78% of the segment has never been informed about the programs! And even those who know their employer offers matching gifts are sometimes unaware of the process of getting involved, which is where strategic donor education comes in handy.

Companies That Match Gifts to K-12 Schools

Double the Donation offers the most comprehensive database of matching gift information⁠, which contains records for more than 24,000 companies. And though each employer is able to set its own limits regarding organizations that qualify for matching, most businesses are willing to provide matching gifts for K-12 schools and other education-based institutions.

While there are tons to consider, we’ve opted to spotlight here a few businesses with heavy focuses on education and school philanthropy.

McGraw Hill offers matching gifts for K-12 schools

McGraw-Hill

McGraw-Hill is one of the largest American publishing companies. With a devotion to educational content⁠, McGraw-Hill provides reading materials, software, and services for pre-kindergarten through postgraduate institutions. It’s also a dedicated supporter of a wide range of K-12 schools, including through a generous matching gift program.

Each year, employees working more than 20 hours a week qualify to request between $25 and $2,500 in matching gifts to eligible nonprofit causes. Organiations like those that focus on long-term solutions for educational issues, civic, arts and cultural organizations, museums, libraries, parks, zoos, and more tend to qualify.

Learn more about the matching gift program for K-12 schools.

Penguin Random House offers matching gifts for K-12 schools

Penguin Random House

Penguin Random House is another well-known publishing company and is currently the largest provider of general-interest paperback books across the globe. Its subsidiary Random House Children’s Books, which also encompasses Little Golden Books and Beginner Books, produces some of the most popular youth-focused books in the industry.

In addition to captivating young readers with its stories, Penguin Random House also aims to support educational efforts worldwide. One key example is its matching gift program! In addition to matching up to $2,500 worth of employee donations per team member per year, the company also offers to match contributions raised by their staff through peer-to-peer fundraising efforts in a fundraising match initiative.

Learn more about the matching gift program for K-12 schools.

Crayola offers matching gifts for K-12 schools

Crayola

As one of the most prominent art supply manufacturing companies, Crayola plays a significant role in equipping students and teachers in K-12 classrooms across the nation. And going a few steps further, the company also supports schools through its dedicated employee matching gift initiative.

Specifically, Crayola focuses its matching gift efforts on supporting key categories of nonprofits. This includes educational (both K-12 private and public schools and higher ed institutions) and those pertaining to arts and culture. Each year, full-time and part-time employees can request up to $500 worth of matching gifts in each category, incentivizing staff to support missions most closely related to Crayola’s own values.

Learn more about the matching gift program for K-12 schools.

TI offers matching gifts for K-12 schools

Texas Instruments

Texas Instruments is a leading provider of educational technology, most commonly known for its innovative series of calculators and other STEM (science, technology, engineering, and mathematics) products. For decades, science and mathematics classes have relied on TI calculators to inspire academic success.

Facilitated through the TI Foundation, Texas Instruments also offers a particularly generous employee matching gifts program. Each year, full-time and part-time team members and employees can secure up to $30,000 in matches on behalf of the nonprofits they support. And, of course, the program is inclusive of education organizations such as K-12 schools, colleges, and universities.

Learn more about the matching gift program for K-12 schools.

Kaplan offers matching gifts for K-12 schools

Kaplan (Graham Holdings Company)

Kaplan, a subsidiary of the Graham Holdings Company, is an international education services company that’s devoted to increasing access to education materials and transforming learning with new technologies. And one of the ways that they do so is through their matching gifts program!

Current full-time Kaplan employees (as well as other Graham Holdings staff members) can qualify for generous donation-matching to educational institutions at a 2:1 ratio of up to $2,000 per person per year. Other nonprofit organizations can also qualify for matching gifts from the company, though non-educational causes are limited to a standard dollar-for-dollar match rate.

Learn more about the matching gift program for K-12 schools.

Keep Learning! Best Practices for Effective K-12 Gift-Matching

Over the years, we’ve worked with a lot of educational institutions, K-12 schools included. From our experience, we’ve gleaned several tips and tricks along the way that have produced substantial results for organizations like yours.

All in all, we recommend implementing the following strategies as you craft and enact a matching gift fundraising plan for your school.

1. Integrate matching gift fundraising in your annual Giving Day.

Many schools host dedicated Giving Days, in which the school communities band together to raise significant funds in a 24-hour window. If that’s the case, bring your Giving Day to new heights by incorporating matching gifts in your strategy!

Integrating matching gift fundraising into your annual Giving Day can significantly boost the impact of donations for your K-12 school. All you need to do is highlight the opportunity for donors to have their contributions matched by their employers within your existing Giving Day promotions. Utilize various communication channels such as emails, social media posts, website banners, and more to spread the word about matching gifts leading up to, during, and following your Giving Day campaign.

Matching gifts for K-12 schools' Giving Days

Emphasize that their support can go twice as far, motivating them to give generously. This is proven to work, too. Recent studies show that 84% of survey participants say they’re more likely to donate if a match is offered, and 1 in 3 donors indicate they’d give a larger gift if matching is applied to their donation.

2. Identify popular local employers in your school’s community.

Schools are one type of nonprofit that tend to have a significant reach, particularly within the geographic areas in which they operate. After all, it’s most likely where their students and families live, and even community members without direct connections to the schools are often interested in supporting local education. So when it comes to pursuing matching gifts, it can help to seek popular employers in your school’s neighborhoods.

To do so, begin collecting employment information from parents and other donors if you haven’t already. Then, research the companies located in your area and compile a list of those offering matching gift programs. This can allow you to connect supporters with known matching gift companies and identify trends regarding companies that employ a significant portion of your network⁠—and it’s especially easy to do with the aid of Double the Donation’s 360MatchPro!

By focusing on local employers, you can tap into a potential pool of matching gift donors who have a personal connection to your school and are more likely to participate. And if a segment of donors works for a company that doesn’t match employee gifts, it might show an opportunity to seek a corporate sponsorship (or one-off matching gift initiative!) or empower your supporters to advocate for a program on your behalf.

3. Provide educational matching gift materials to parents and families.

To increase awareness and understanding of matching gift programs among your school’s supporter base, be sure to provide them with educational materials on the topic. Because a lack of awareness is a huge cause of the subsequent funding gap, a little education about the opportunity can go a long way!

We recommend developing clear, informational, and easy-to-understand brochures, flyers, and online resources that explain the basics of matching gifts.

These materials should include…

  • What matching gifts are;
  • How donors can participate;
  • The impact matching gifts can have on your school;
  • Examples of companies that match employee gifts;
  • Where to locate additional information.

Then, distribute these materials to your school’s donors⁠—many of which are likely parents and other family members⁠—during parent-teacher meetings, open houses, school events, and through digital communication channels.

By equipping your audience with the necessary information, you empower them to take advantage of matching gift opportunities and become active supporters of your school’s corporate fundraising efforts.

Hint: Double the Donation offers some helpful materials here!

4. Consider volunteer grants as well.

In addition to matching gifts for your K-12 school, another type of corporate philanthropy initiative you won’t want to overlook is volunteer grants. Schools, and K-12 schools in particular, frequently rely on devoted volunteers to support various academic and extracurricular activities and events. Oftentimes, volunteers are even leading school fundraising efforts!

In order to maximize the value of this much-appreciated support, be sure to explore the potential of volunteer grants for your K-12 school. After all, many employers offer volunteer grant programs that provide monetary donations to organizations based on their employees’ volunteer commitment.

Thus, encourage parents, alumni, and community members associated with your school to inquire if their employers have volunteer grant programs. Provide guidance on how to track and report volunteer hours to secure available grants, and be sure to emphasize the impact that these programs can have on your school’s overall fundraising results. Incorporating volunteer grants alongside matching gift fundraising expands the range of opportunities for individuals to contribute to your school’s success, whether through monetary donations, volunteer efforts, or a combination of both.

And if you’ve already invested in a matching gift tool like 360MatchPro, you can uncover volunteer additional grant insights in the same search of a donor’s company!

Sample Matching Gift Messaging Templates for K-12 Schools

Raise awareness of matching gifts for your K-12 school with strategic fundraising outreach. These customizable templates can be an excellent place to start!

Matching Gift Email Template for K-12 Schools

Subject: Double Your Impact to [School Name] Today!

Dear [Supporter’s Name],

At [School Name], we believe in providing the best education and opportunities for our students. We are reaching out to let you know about an exciting opportunity to maximize the impact of your donation through a corporate matching gift program.

Did you know that thousands of employers offer matching gift programs where they match their employees’ charitable contributions? This means that your donation to [School Name] could be doubled⁠—or even tripled! It’s a fantastic way to make an even greater difference in the lives of our students.

To find out if your employer offers a matching gift program, check out our online matching gift page (with a searchable company database!) here: [link]. This will provide you with the necessary forms and instructions to submit your matching gift request.

It’s a simple process that can have a tremendous impact on our community! If you have any questions or need assistance with the matching gift process, please don’t hesitate to contact our office at [contact information].

Thank you for considering this opportunity to make your support go even further. Your generosity helps us continue to provide exceptional education and enriching experiences for our school.

Thank you again for your support!

Sincerely,

[Your Name]

[Your Title/Role]

[School Name]

Matching Gift Text Template for K-12 Schools

Hi [Supporter’s Name]! Did you know your donation to [School Name] could be doubled? Tons of employers offer matching gift programs. Click here to see if your donation can have double the impact! [Link to matching gifts page]

Matching Gift Facebook Template for K-12 Schools

🎓 Double Your Impact! 🎓

At [School Name], we believe in providing the best education for our students. You can help make an even greater difference through our matching gift program!

Many employers offer matching gift programs, where they match their employees’ donations to educational institutions like ours. This means your donation to [School Name] could be doubled or even tripled! 🌟

To find out if your employer offers a matching gift program, click here [link] to explore our matching gift page. This resource will provide you with the necessary forms and instructions to submit your matching gift request. It’s an easy process that can have a tremendous impact on our students’ education!

#MatchingGifts #SupportEducation #SchoolFundraising

Matching Gift Tweet Template for K-12 Schools

Double your impact today⁠—More than 26 million people work for companies with matching gift programs. Search for your employer here [link to matching gifts page] or check with your HR department to see if your donation to [School Name] can be matched.

Together, we can make a difference! #MatchingGifts #SupportEducation

Matching Gift Postcard Template for K-12 Schools

Double Your Impact!

Have your gift to [School Name] matched to make twice the difference for our school community. Doing so allows us to provide better educational opportunities for the students in our care by making the most of every dollar we receive.

To find out more about corporate matching gift programs⁠—which are widely available and offered by tens of thousands of businesses⁠—scan the QR code below. You’ll be taken to our school’s matching gifts page, where you can discover details about your employer’s match offerings.

Bonus: Automate Your Matching Gift Outreach with 360MatchPro!

Make matching gift messaging as easy as can be with matching gift automation tools. Double the Donation’s 360MatchPro is designed to aid fundraising organizations, like K-12 schools, in streamlining the matching gift process from start to finish⁠. This includes raising awareness of the opportunities, driving matches to completion, and more.

And with the software in your school fundraising toolkit⁠—which integrates seamlessly with top school fundraising solutions⁠—you won’t need to worry about manually sending matching gift reminders, either. After an individual gives to your school, 360MatchPro triggers timely and personalized follow-ups that inform supporters about their employer’s programs with company-specific insights.

You’ll never have possible matches slipping through the cracks due to a stretched-too-thin fundraising team again!

Want to learn more? Check out these additional educational resources on fundraising and matching gifts for K-12 schools:

Learn more about matching gifts for animal rescues with Double the Donation.

Driving Matching Gifts for Health and Medical Services

Driving Matching Gifts for Health & Medical Services

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In the world of healthcare fundraising, effective revenue generation saves lives. After all, every dollar counts towards advancing medical research, providing patient care, and improving overall well-being. In order to make the most of each donation, matching gifts for health and medical services can go a long way.

And this guide will provide everything your team needs to get started with the opportunity! We’ll explore the concepts and strategies behind driving matching gifts specific to health and medical services, including:

Get ready to uncover the potential that matching gifts have to revolutionize fundraising for healthcare and related nonprofit causes.

Let’s dive in!

Matching Gifts for Health & Medical Services | The Basics

Matching gifts offer a powerful opportunity for health and medical services to multiply the impact of individual contributions. This powerful fundraising strategy combines individual and corporate giving to increase engagement and funding for a nonprofit’s mission.

And it’s easy! Essentially, the process looks like this:

  1. An individual donor makes a contribution to a qualifying nonprofit cause (such as a healthcare facility or medical research organization).
  2. The individual is informed about their employer’s matching gift program and determines their eligibility for a recent donation.
  3. Upon determining that their gift qualifies for a match, the individual completes a (typically online) submission form for their employer.
  4. The individual’s employer reviews the submission, verifies the initial donation was made, and approves the matching gift request.
  5. The employing company sends a matching donation to the organization its employee supported.

Understanding the matching gift process for health and medical services

Successful matching gift practices can effectively double or even triple the support for vital healthcare initiatives. This empowers donors to leverage their employers’ involvement to make an even greater difference in a cause they care about.

Companies That Match Gifts to Healthcare Organizations

Thousands of companies match employee donations to qualifying nonprofit causes. But here, we wanted to spotlight a few businesses in the healthcare industry that offer standout matching gift initiatives.

These include (but are certainly not limited to) the following…

CVS Health Matching Gift Program

CVS Health

CVS Health is dedicated to making a positive difference in the world. Through the CVS Health Foundation, the company gives back by offering generous in-kind donations, employee giving opportunities, volunteer grant programs, and more.

Currently, one of the CVS Foundation’s most prominent offerings is its employee matching gift program. Through this initiative, the company encourages team members to give to a variety of nonprofit causes. These include health and medical services, children’s and educational groups, environmental organizations, and more. Once completed, employee donations made through the company’s workplace giving portal qualify for generous matches by CVS Health!

Learn more about the matching gift program here.

UnitedHealth Group Medical Matching Gift Program

UnitedHealth Group Incorporated

UnitedHealth Group aims to revolutionize the healthcare system to improve health overall. And they do so not only through the company’s core offerings but also by participating in generous corporate philanthropy initiatives.

For example, its employee giving program, coined “United for Giving,” incentivizes team members to support their favorite nonprofit organizations with their dollars and their time. In 2022 alone, nearly $50 million was contributed through the program to more than 20,000 global charities.

Each employee qualifies to request up to $15,000 per year in company matches on behalf of the organizations they support.

Learn more about the matching gift program here.

CIGNA Healthcare Matching Gift Program

CIGNA

Through the CIGNA Foundation, healthcare and insurance company CIGNA offers a standout matching gift program in which it encourages employees to participate. In fact, the foundation contributed more than $12.5 million worth of corporate grants to health and wellness-focused nonprofits in 2021 alone!

When qualifying employees give to medical organizations and many other registered 501(c)(3) nonprofits, they can request an associated match from the CIGNA Foundation. This allows team members to amplify their giving impact and do more to make the world a better and healthier place.

Learn more about the matching gift program here.

AmerisourceBergen Health and Medical Matching Gift Program

AmerisourceBergen

With a generous matching gift cap set at $10,000 per employee per year, current full-time and part-time AmerisourceBergen team members can request matching gifts from the company corresponding to their own personal gifts. Donations are typically matched at a standard 1:1 (or dollar-for-dollar) ratio, though the company often promotes a heightened match rate to inspire Giving Tuesday participation at the end of the year.

Facilitated through the AmerisourceBergen Foundation, this company’s matching gift initiative is making a difference in producing healthier futures worldwide.

Learn more about the matching gift program here.

McKesson Corporation Health and Medical Matching Gift Program

McKesson Corporation

One thing that makes the McKesson matching gift program stand out is its open availability for current full-time, part-time, and retired employees! Of course, healthcare organizations qualify to receive associated matching gifts. Additionally, team members can support educational institutions, community organizations, volunteer fire rescue and emergency services, and more.

The McKesson Corporation also offers an impactful volunteer grant initiative known as the McKesson Volunteer Program⁠—or MVP. After an individual makes their initial gift to an organization, they have 90 days (or approximately three months) post-donation to submit their match request.

Learn more about the matching gift program here.

Tips for Developing a Healthy Matching Gift Strategy for Your Org

Getting matching gifts for your healthcare or medical organization doesn’t have to be difficult. Find out how to do so as effectively as possible with these recommended practices.

1. Incorporate matching gifts in your grateful patient program.

For a healthcare or medical organization, a grateful patient program can be one of your most valuable fundraising strategies. This unique initiative provides medical-focused nonprofits, like hospitals and other facilities, an opportunity to engage donors who have experienced exceptional care⁠.

Maximize the impact of your grateful patient program by incorporating matching gifts! To do so, ensure that materials provided to patients⁠—such as thank-you letters, brochures, and discharge information⁠—include details about matching gifts. This allows patients to leverage the opportunity to amplify their impact as they give back.

2. Highlight the medical impact of matching gifts.

As you enlist donor communications to promote the matching gift opportunity, be sure to emphasize the direct impact of matched donations on healthcare outcomes.

Highlighting matching gift impact for health and medical services

Showcase success stories, former patient testimonials, and statistics that demonstrate the transformative effect of your organization’s work. This will resonate with potential matching gift donors who want to make a tangible difference in the healthcare field. In other words, help your supporters imagine the tangible benefits of doubling your fundraising power.

3. Simplify the matching gift experience for donors.

Make it easy for donors to navigate the matching gift process. Offer step-by-step instructions on your website, provide donors with company-specific request forms for their employers, and be available to provide assistance throughout the submission steps.

Keep in mind that the more streamlined and accessible the process, the more likely donors will follow through with their matching gift requests. On the other hand, excessive roadblocks lead to missed matches and unclaimed funding for your team.

Luckily, the best way to streamline matching is by automating the experience from start to finish with the right technology! For example, Double the Donation’s software ecosystem enables nonprofits to embed their matching gift tools directly into the initial giving process.

This typically includes a brief mention of matching gift opportunities, alongside a field requesting a donor’s employer information, on the giving form. Then, an automatically populating matching gift widget on the confirmation screen provides eligibility information and submission forms for the company previously selected.

Simplifying matching gifts for health and medical services

It’s as easy as can be, and donors are provided with easy access to the information they need⁠—without having to search for it on their own!

4. Get inspired by other healthcare organizations’ matching practices.

See what other medically-focused nonprofits are doing to pursue matching gifts! Check out this case study compilation that highlights some of the largest healthcare organizations in the nation.

These include:

  • American Foundation for Suicide Prevention
  • Lazarex Cancer Foundation
  • Leukemia and Lymphoma Society
  • Lung Cancer Research Foundation
  • Multiple Myeloma Research Foundation

By studying the matching gift strategies from these organizations (and more), you can identify common themes, glean creative approaches, and make a note of successful tactics. From there, you’ll be able to more effectively ingrain matching gifts into your own fundraising efforts.

Consider adapting and implementing tried-and-true strategies within the context of your own healthcare nonprofit to increase donor engagement, uncover corporate giving opportunities, maximize contributions, and make a greater impact on your mission.

Sample Matching Gift Messaging for Healthcare Nonprofits

Get started with effective matching gift outreach! Check out the following templates for powerful communications tailored to matching gifts for health and medical services organizations.

Top tip: Easily automate matching gift communications with Double the Donation’s 360MatchPro! This ensures you’re able to provide timely correspondence to all donors⁠—without worrying about any potential matches slipping through the cracks.

Matching Gift Email Template

Subject: Double Your Impact: Your Donation Can Make Twice the Difference!

Dear [donor],

I hope this email finds you in good health and high spirits. On behalf of [healthcare organization], I want to express our deepest gratitude for your recent generous contribution to support our mission. Your commitment to making a difference in the lives of patients and their families is truly inspiring.

Today, we wanted to share an exciting opportunity that can multiply the impact of your donation: employer matching gifts. Many companies have matching gift programs in place, which means they match donations made by employees to eligible nonprofit organizations like ours.

We kindly encourage you to check if your employer offers a matching gift program. And you can do so by browsing our matching gift page here! [Link to matching gift page] Simply type your employer’s name to determine eligibility and access the necessary information and forms. It’s a simple process that can significantly enhance the impact of your generosity and extend the reach of our vital healthcare programs.

With heartfelt appreciation,

[Name]

[Title/role]

[Healthcare nonprofit]

Matching Gift Tweet Template

Double the impact of your donation! Did you know your gift to [healthcare organization] may be matched by your employer? Take advantage of corporate matching programs and help us provide life-saving treatments, advance research, and improve healthcare outcomes.

Learn more at [link to matching gift page]. #MatchingGifts #HealthcareImpact

Matching Gift Facebook Template

🌟 Double the Impact! 🌟

We have some exciting news for our incredible supporters! Did you know that your generosity can go even further? 💙✨

Many employers have matching gift programs in place, which means they’ll match the donations made by their employees to eligible nonprofit organizations like ours. That’s right⁠—your contribution can be doubled (or even tripled)!

By taking advantage of matching gift programs, you have the power to make an even greater difference in the lives of patients, their families, and the community as a whole. 💪💕

Ready to maximize your impact? Here’s how:

1️⃣ Check if your employer offers a matching gift program.

2️⃣ Visit our website or reach out to your human resources department to access the necessary forms and information.

3️⃣ Submit your matching gift request and watch as your contribution is multiplied!

Together, we can transform healthcare, advance medical breakthroughs, and provide exceptional care to those in need. Your support, combined with a matching gift, has the potential to create a lasting impact.

Thank you for your unwavering support and dedication to improving healthcare outcomes. Let’s make a difference together! ✨🙌

#MatchingGifts #DoubleTheImpact #HealthcareMatters #MakingADifference

Matching Gift Text Message Template

Hey there! Did you know your donation to [healthcare organization] can go twice as far? Many employers offer matching gift programs, meaning they’ll match your contribution! 🤝💰 It’s an easy way to double your impact and support vital healthcare initiatives. Check if your employer participates and make your gift go even further! Thank you for your generosity!

Wrapping Up

Matching gifts have the potential to revolutionize fundraising for all sorts of health and medical services. By harnessing the power of employer-matching initiatives, healthcare-focused nonprofits can tap into additional resources, amplify their impact, and accelerate their mission of increasing health and well-being.

The bottom line? Implement a comprehensive matching gift strategy to unlock a world of possibilities, inspire greater donor participation, and drive positive change in the realm of health and medical services.

Interested in learning more about making the most of matching gifts? Check out the following recommended resources:

Learn more about matching gifts for animal rescues with Double the Donation.

Matching Gifts for Food Security and Anti-Hunger Organizations

Matching Gifts for Food Security + Anti-Hunger Organizations

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Food security and anti-hunger organizations play a critical role in addressing one of society’s most pressing challenges⁠—ensuring that every individual has easy access to nutritious food and resources. However, in order to maximize their impact and extend their reach, such organizations often rely on the support of generous donors and well-thought-out fundraising initiatives. One strategy that holds immense potential for enhancing the financial resources of food security organizations? Matching gift programs.

By leveraging the power of matching gifts, food security organizations can more effectively fuel their missions to eradicate hunger within their communities and beyond.

In this post, we delve into the significance of matching gifts for food security and anti-hunger organizations and how you can set your team up for corporate matching success. This includes:

Here, we’ll explore the ways in which these programs can transform the landscape of food access and contribute to lasting change. As a fundraiser for such a cause, establishing a foundation of knowledge regarding matching gifts and how to make the most of the opportunities is a must.

Let’s dive in!

What to Know About Matching Gifts for Food Security Nonprofits

Anti-hunger organizations, including food pantries, soup kitchens, and other initiatives dedicated to alleviating hunger worldwide, work tirelessly to combat food insecurity and its wide-ranging consequences. But doing so requires access to funding⁠—and making the most of the funds available.

That’s where corporate matching gift opportunities come in! When qualifying donors work for companies that offer corporate matching, the company agrees to make a (typically dollar for dollar) match to the organizations its employees support. And most often, food banks and other anti-hunger organizations are eligible to receive the funding!

Matching gift programs essentially empower donors to stretch their donations twice as far for the nonprofit causes they support. In fact, research shows that incorporating matching gifts in an organization’s overall fundraising strategy results in a 71% increase in donation response rate and a 51% increase in average gift size.

Matching gift stats for food security organizations

And that’s not even taking into account the additional corporate match funding made available through these programs!

All in all, matching gifts offer an actionable strategy to further the mission of food security organizations⁠—without asking generous donors to reach back into their own wallets to do so.
However, these initiatives continue to be overlooked by qualifying organizations and their donors.

Today, millions of individuals qualify for corporate matching gifts through their employers, though the majority of the group remains unaware of the opportunity at stake. And unfortunately, donors who are unaware of their match-eligibility status are not likely to complete the steps required to secure a matching donation from their employer on your behalf.

The solution? Increasing awareness of matching gift programs among your audience.

Companies That Match Donations to Anti-Hunger Orgs

Tons of companies⁠ (including more than 65% of the Fortune 500⁠) offer matching gift programs that inspire employee giving. Typically, anti-hunger causes like yours will qualify for the initiatives⁠—though there are far too many to list.

Here, we wanted to spotlight a few businesses with missions that specifically reflect a vision to alleviate food insecurity.

The Hershey Company offers matching gifts for food security and anti-hunger organizations.

The Hershey Company

The Hershey Company was founded with a mission to make chocolate accessible to everyone. Today, that mission goes beyond just chocolate, with the company getting involved to support a wide range of food security organizations across the globe.

And one of the most prominent forms of philanthropy offered by the Hershey Company is its matching gift program. Current full-time and retired employees qualify to have the company match their charitable contributions to eligible organizations⁠—including anti-hunger groups and more. Individuals can request up to $5,000 per calendar year on behalf of their favorite causes to which they themselves are also giving.

Learn more about the matching gift program.

Tyson offers matching gifts for food security and anti-hunger organizations.

Tyson Foods

With a lofty goal to “Feed the World,” as coined through its corporate giving initiatives, Tyson Foods is devoted to supporting the communities in which it operates and its team members reside. And they’re making a big impact, too! In a single year, the company contributed more than $2.5 million and over 18 million pounds of its protein to Feeding America food banks across the nation.

Plus, Tyson Foods encourages its employees to get involved in its efforts through a generous matching gift program. Current full-time and part-time team members can submit gifts between $10 and $1,000 per year to qualifying organizations to be matched at a dollar-for-dollar rate.

Learn more about the matching gift program.

Campbell Soup Company offers matching gifts for food security and anti-hunger organizations.

Campbell Soup Company

Campbell Soup Company cites its philanthropic impact goal as “working to create sustainable change in our communities.” And it does so by supporting nonprofit partnerships with organizations aiming to produce a systems-based approach to improving food access and healthy living.

One such method, beyond its community grants and multi-year giving initiatives, is the Campbell Soup Foundation’s matching gift program. This offering inspires Campbell employees to get involved by matching donations to eligible nonprofits⁠—including higher education institutions and health and human services.

Full-time, part-time, and retired team members qualify to participate and can request matches between $20 and $1,500 annually.

Learn more about the matching gift program.

PepsiCo offers matching gifts for food security and anti-hunger organizations.

PepsiCo

PepsiCo, through the PepsiCo Foundation, states the following in its mission statement: We feed potential. In order to do so, the company aims to support sustainable and innovative solutions that provide nutritious food and other critical resources for underserved communities.

One way that they do so is through the PepsiCo matching gift program. Current full- and part-time employees qualify to request corporate matches for gifts between $25 and $10,000 per year. Most nonprofits are eligible to receive match funding, which includes (but is not limited to), food security organizations and other community missions, educational institutions, environmental groups, and more.

Learn more about the matching gift program.

Starbucks offers matching gifts for food security and anti-hunger organizations.

Starbucks Corporation

Starbucks‘ Partner Match Program is one of the most popular ways in which the company supports a wide range of organizations. Donations made by full-time and part-time US and Canadian employees to most registered nonprofits qualify for matching at a 1:1 ratio up to $1,000 per year. Once the donation has been made, eligible employees have 90 days to submit their matching gift request on behalf of the cause.

Additionally, the Starbucks Foundation encourages current team members to nominate local nonprofits in consideration of generous Neighborhood Grants, which have provided more than $10 million to over 6,000 organizations.

Learn more about the matching gift program.

Top Tips to Amplify Impact with Effective Gift-Matching

By harnessing the power of gift-matching, you can unlock a world of opportunities to enhance your fundraising efforts and extend the reach of your food security organization’s services.

At Double the Donation, we’ve worked with many of the leading anti-hunger groups, and we’ve compiled a list of six tried-and-true tips to do so effectively.

1. Raise awareness of matching gift programs among supporters.

More than 78% of eligible individuals have no idea that their employer will match their gifts to charitable causes like yours. And that’s why so many matching gifts to unclaimed each year.

Thus, the first step in establishing an effective matching gift strategy for your organization is to educate your supporters about this opportunity.

We recommend employing various marketing channels, such as your…

  • Website;
  • Donation process;
  • Email outreach;
  • Social media platforms;
  • SMS messaging;
  • Direct mail;
  • And more!

With these tactics, you can effectively share information and success stories related to matching gifts, exposing supporters to the invaluable opportunity. When donors are aware of the programs, they want to get involved.

As you get started, consider working off our optimized matching gift messaging templates and examples to see best practices like these in action. This should include providing ample context regarding the programs, incorporating clear and specific calls to action, and more.

2. Communicate the amplified financial impact of matching.

From the donor’s perspective, one of the greatest benefits of participating in a matching gift program is the ability for their contributions to stretch twice as far. After all, they already care about your mission⁠—to reduce food insecurity⁠. Of course, they’ll want to make a more significant impact at no extra cost to them!

Thus, be sure to emphasize this amplified donation impact in all of your matching gift communications. You can even put it in specific, tangible terms to better demonstrate the value. For example, if your organization advertises that a $5 donation will feed a family of four for a day, you can clarify that a matched $5 gift can support two families.

3. Collect employment data to uncover match-eligible donors.

One key strategy to maximize the potential of gift matching involves collecting and maintaining accurate employment data for your donors. This will allow your team to compare the information against top matching gift companies (such as the ones listed above) and identify match-eligible gifts.

To gather the necessary data, start by including fields for an individual’s employer name in your donation forms. You can also request employment details in post-donation follow-ups and more. Remember that this information can get stale relatively quickly, not to mention matching gift program qualifications are constantly changing, so it’s important to collect this data on a regular basis to stay up to date.

(Hint: this is particularly easy when using a matching gift tool that integrates with your online giving platforms.)

4. Thoroughly research companies’ matching gift program guidelines.

Not all matching gift companies have the same policies in place, so taking time to research donors’ employers can go a long way. By delving into the specifics of each program, you can identify the most advantageous opportunities for your organization and effectively communicate these details to supporters.

And you don’t want to discount your cause from a company’s program without a closer look, either. For example, many food pantries and soup kitchens are associated with religious groups like churches. But if you see a donor’s giving initiative bars matching to faith-based organizations⁠—don’t fret! Most companies that exclude strictly religious causes include an addendum to the policy stating that religiously affiliated groups providing social services (like food security initiatives) do, in fact, qualify for matching gifts.

Still, there’s no one-size-fits-all answer when it comes to matching gift eligibility, so it’s a good idea to conduct thorough research regardless. We recommend utilizing a comprehensive matching gift database to make this task as easy as can be.

5. Explore corporate partnerships with food-focused businesses.

Matching gifts aren’t the only type of corporate philanthropy to consider for your anti-hunger cause, either! In fact, pursuing strategic partnerships with for-profit businesses can unleash advantages for both parties involved.

For example, you might ask a local grocery store if they’d be willing to donate nonperishable food items to stock your pantry. Or even host a food drive out of their business that encourages shoppers to participate!

Alternatively, you could solicit a restaurant or catering business to prepare a meal to serve at your organization’s soup kitchen.

Depending on your nonprofit programming and the companies in your area, the opportunities are endless. And if you’re looking to get your foot in the door with a potential corporate sponsor, taking a look at your donors’ employers that are already supporting your cause through matching gifts can be a great start. In fact, the donors who work for those companies can be some of your greatest champions in advocating for such partnerships!

6. Scale efficiencies with matching gift automation.

Running a food security program can be a lot of work. You may even be operating with limited staff and resources, which could make strategically pursuing matching gifts seem like an impossible task. But that’s where automation comes in to take the brunt of the effort off your team’s plate. Instead, scaling up efficiency and overall results.

Double the Donation’s 360MatchPro can maximize matching gifts for food security and anti-hunger organizations with the following features:

  • Automatic identification of match-eligible donations based on the provided employment data
  • Seamless integration with nonprofit CRMs and online donation tools, embedding matching gift information and next steps directly within the giving experience
  • Customizable email streams with optimized follow-up cadences for post-donation communications, providing employer-specific matching gift guidelines and links to online forms
  • Matching gift lifecycle tracking to follow up on stuck matches and more accurately forecast incoming match revenue

Matching gift automation tools can significantly reduce the administrative burden associated with promoting and managing matching gifts. Plus, it makes things easier for participating donors, too! This ultimately allows your organization to focus on its core mission while reaping the benefits of corporate matching⁠—without lifting a finger.

Next Steps

Now, begin pursuing matching gifts for food security groups by implementing these tips and tricks in your fundraising strategy.

When actively promoting and facilitating matching gifts, anti-hunger organizations can tap into the generosity of individuals and corporate entities alike. And ultimately, it allows you to grow your return on investment and do more for the individuals receiving your services.

Interested in learning more about maximizing your matching gift practices? We’ve compiled a few recommended resources:

Learn more about matching gifts for animal rescues with Double the Donation.

Matching Gifts and Animal Rescues | How to Double Impact

Matching Gifts and Animal Rescues | How to Double Impact

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When it comes to running an animal rescue, there are a few things we can assume about you. First of all, that you’re devoted to the animals in your care. And second, that you want your animal organization’s fundraising dollars to go as far as possible to best support the furry (or feathered, scaly, etc.) friends depending on your services.

The solution? Matching gifts!

Matching gifts and animal rescues go hand in hand⁠—or paw in paw, if you will. In this guide, we’ll walk through everything you need to know as an animal rescue team member to make the most of matching gifts for your cause. This includes:

Ready to dive in? Let’s get started.

The Basics of Matching Gifts for Animal Rescues

Matching gifts can significantly impact just about any nonprofit group⁠—animal rescues included. These powerful programs allow organizations to double their impact, empowering eligible donors to get involved with their companies’ programs.

Specifically, matching gifts are a form of corporate philanthropy where businesses match employees’ charitable donations to eligible nonprofit causes. This means that if an individual donates to their local pet shelter, their employer will contribute an equal (or sometimes larger) amount, effectively doubling the initial gift. It’s an incredible opportunity for individual donors to amplify their impact and make a greater difference in the lives of animals in need.

Benefits of matching gifts for animal rescues

Thus, as an animal rescue fundraiser, matching gifts maximize the support coming your way. Research even shows that individual donors are more likely to give, and more likely to give in larger amounts, when they know that matching is available!

However, matching gifts continue to remain a severely underutilized revenue source for qualifying nonprofits. And that’s because most eligible supporters have never been made aware of the programs. Because individual donors typically have to complete and submit their own matching gift forms for their employers, a lack of familiarity with the opportunity results in substantial amounts of unclaimed funding.

Today, an increasing number of organizations are taking steps to close the knowledge and consequent funding gaps⁠ with strategic matching gift promotions and guidance—and we recommend that your animal mission gets on board.

Tips for a Pawsitive Matching Gift Experience

Maximizing matching gifts for animal rescues doesn’t have to be difficult. Check out these recommended tips that are already being used by organizations across the globe.

1. Use animal-related imagery in communications to illustrate impact.

You likely understand that imagery is used in nonprofit marketing materials to attract and retain an audience’s attention. This is especially beneficial regarding matching gift communications. After all, corporate donation-matching is likely to be a new idea for many of your donors⁠—and an abstract one at that.

Utilizing familiar, impactful imagery can go a long way toward deepening the connection with your audience. Plus, it helps demonstrate the concepts involved with matching gifts through photo, graphic, and video content that reflects your organization’s tangible mission values. Think: twin kittens or a bonded pair of dogs.

Matching gifts for animal rescues - imagery example

You already know that your donors support your cause. Use visual elements to reiterate that they can do even more with a corporate match, enabling your team to further its lifesaving work, providing vital medical attention, shelter, and loving homes for the animals in your care.

2. Share company-specific matching gift guideline information.

Each company that offers to match employee donations is able to establish its own unique set of matching gift eligibility criteria. Most often, this includes a combination of:

  • Minimum donation amounts;
  • Maximum donation amounts;
  • Matching gift ratios;
  • Qualifying nonprofit types;
  • Qualifying employee types;
  • Submission deadlines.

However, donors who are learning about matching gifts for the first time through your organization are not likely to know where to look for this information. Rather than allowing it to cause a roadblock for supporters, make an effort to provide the relevant details to your donors directly.

For example, if you know an individual works for the Walt Disney Company, research the company’s guidelines so that your donor doesn’t have to. Then, present them with the information you’ve uncovered on the gift confirmation page (if you use a matching gift tool) or in a follow-up email.

3. Guide matching gift donors through the process.

Once you or your donor has confirmed a gift’s match eligibility, the individual can begin to initiate the process. Typically, this involves a brief online form, with the donor providing details about your organization and their recent transaction.

Make it easy for your supporters to do their part by streamlining things on your end! As you did with the eligibility criteria, locate information regarding your donors’ matching gift submission processes to ultimately reduce the extent of the task that’s being asked of them.

Then, send them a link to the online portal and encourage them to submit the form. If you know the company is going to ask for information about your organization, proactively share the details they’ll need⁠—such as your mailing address and tax ID number.

4. Automate the experience with a matching gift tool.

Without the right resources in your fundraising toolkit, effectively marketing matching gift opportunities to your audience can be a daunting task. Luckily, Double the Donation aims to simplify the process with our best-in-class matching gift automation platform: 360MatchPro. And it empowers organizations like yours to trigger personalized matching gift communications that inform donors about gift-matching, streamline requests, and more.

Specifically, 360MatchPro…

  • Identifies match-eligible donors with multiple screening methods to collect employment information and screen against known matching gift companies to ensure no qualifying supporters slip through the cracks;
  • Provides company-specific matching gift guideline information and direct links to online request forms from an organization’s confirmation screen and email outreach;
  • Tracks completed donations through the matching gift lifecycle to forecast incoming revenue and drive forward stuck matches;
  • Integrates seamlessly with 70+ donation tools and CRMs to establish a robust matching gift promotional cadence that reaches donors where they are.

This allows your team to save time, energy, and resources that can be reallocated to other high-value tasks⁠—such as next-level animal rescue fundraising and caring for your furry friends in need.

Explore matching gifts for animal rescues like yours with 360MatchPro

Interested in seeing how other leading fundraising organizations have elevated their fundraising with matching gift technology? Check out this compilation of inspirational case studies⁠—including one from Humane Society International!

5. Seek additional corporate partnership opportunities.

Matching gifts are one of the most prevalent forms of corporate philanthropy, but they’re certainly not the only kind out there for your animal rescue. Still, an effective matching gift strategy can help your team uncover additional partnership opportunities.

For example, if you see that a significant segment of your donor base works for a particular employer, you might decide to reach out to the company to seek a sponsorship. If the company already participates in matching employee gifts, even better! You already know that it’s a socially responsible business that has a lot in common with your rescue.

And if it’s one that doesn’t already match gifts, consider imploring them to consider a one-off matching gift initiative benefitting your nonprofit! You can even encourage your donors to advocate for a program on your behalf.

We recommend prioritizing companies that share similar values to your own. For example, a pet-related business (such as a pet supply shop, a grooming business, or even a company that sells cleaning products targeting pet owners) may be interested in sponsoring your upcoming fundraising event. After all, you share a love of animals, and your target audiences are likely to overlap as well.

Companies That Match to Animal Rescue Organizations

Thousands of companies, large and small, have these programs in place as part of their corporate social responsibility initiatives. Tons will match donations made to animal rescues like yours, but we’ve selected a few standout examples to explore below.

Pets Best Insurance offers matching gifts for animal rescues.

Pets Best Insurance

Pets Best Insurance, a subsidiary of Synchrony Financial, is proud to offer a corporate matching gifts program that reflects its commitment to supporting the welfare of both animals and society as a whole. Through this program, Pets Best Insurance encourages its employees to contribute to nonprofit animal rescue organizations and other charitable causes, amplifying their impact by matching individual donations.

Currently, full-time and part-time employees are eligible to participate in the program. Each team member is able to request matches between $25 and $25,000 to qualifying causes. Among animal rescues are educational institutions (K-12 included), health and human services, arts and cultural organizations, civic and community organizations, environmental groups, and many other 501(c)(3) nonprofits.

Learn more about the matching gift program here.

Hills Pet Nutrition offers matching gifts for animal rescues.

Hills Pet Nutrition

As a subsidiary of Colgate-Palmolive, Hills Pet Nutrition has designed its corporate matching gift program to make a meaningful difference in its community. And, of course, the furry friends it serves are key beneficiaries when the company matches employee donations to qualifying animal rescues and other charities.

At a dollar-for-dollar rate, full- and part-time team members are eligible to request corporate matching of up to $8,000 per employee per year. Along with animal rescues, other causes the company supports include a variety of education, health, community, and environmental nonprofits.

Learn more about the matching gift program here.

Blue Buffalo offers matching gifts for animal rescues.

Blue Buffalo

Blue Buffalo and other General Mills subsidiaries offer generous matching gift programs in which they encourage employees to participate. Thus, not only does Blue Buffalo’s match initiative demonstrate the company’s dedication to supporting the welfare of animals, but it also inspires and motivates employees to give back to causes they care about.

With a match ratio of up to 2:1, Blue Buffalo employees can triple the impact of the gifts they contribute to qualifying organizations. Each team member can request between $25 and $1,000 per year, and the company even matches gifts made by retired employees as well!

Learn more about the matching gift program here.

Zoetis offers matching gifts for animal rescues.

Zoetis

Formerly under Pfizer and now an independent pharmaceutical company, Zoetis is the largest animal health company across the globe. And it’s devoted to animal (and overall) welfare even beyond its own offerings. By supporting charitable causes—including animal-focused organizations—through its matching gift program, Zoetis makes giving back a priority.

Plus, its employees are encouraged to take the reins with the giving program by supporting their own favorite charities and requesting associated corporate matches. Processed through the Zoetis Foundation, employee donations, along with their associated matches, support more than 119,000 pet owners in need and provide over $7.7 million for animals and the people who care for them each year.

Learn more about the matching gift program here.

ADM Animal Nutrition offers matching gifts for animal rescues.

ADM Animal Nutrition

An Archer Daniels Midland company, ADM Animal Nutrition is a leading manufacturer of animal nutrition products. And its matching gift program goes to support animal welfare as well!

Current full-time team members qualify to request matches from ADM regarding gifts between $100 and $5,000 each year. Among animal rescue organizations, most registered 501(c)(3) nonprofits supported by ADM Animal Nutrition or other ADM employees qualify to receive such funding.

Learn more about the matching gift program here.

And that’s only a small percentage of the companies that match gifts to nonprofit organizations⁠—for most of which, animal rescue groups like yours will qualify!

Dive into even more generous matching gift companies with lists like this. Or employ a matching gift database to uncover information on any corporate philanthropy opportunity in seconds.

Matching Gift Communication: Sample Wording for Animal Rescues

Ready to begin promoting matching gifts to your nonprofit rescue’s audience? These examples can offer an excellent headstart as you develop your personalized strategy.

Matching Gift Email Template

Subject: Double the Impact of Your Generosity for Our Furry Friends!

Dear [Donor’s Name],

On behalf of all the wagging tails, purring kitties, and grateful hearts at [animal rescue], I want to extend our sincerest gratitude for your recent donation. Your compassion and support are making a real difference in the lives of our beloved animals.

I’m reaching out to share an exciting opportunity that could multiply the impact of your contribution (at no additional cost to you!). Many companies offer matching gift programs to support charitable causes close to their employees’ hearts. By taking advantage of this wonderful initiative, you can potentially double or even triple the value of your generous donation.

These programs often have a simple process that typically completing a quick online process. Click here to learn more and locate your company’s submission forms [link to matching gift page]!

If you have any questions or need further assistance, please don’t hesitate to reach out to us. We’re here to help every step of the way.

Warm regards,

[Your Name] (and furry friends)
[Your Title/Position]
[Organization]

Matching Gift Facebook Post Template

🐾 Double the Love: Unlock the Power of Matching Gifts! 🐾

We are thrilled to announce an incredible opportunity to make an even bigger impact on the lives of our precious furry companions. Did you know that many companies offer matching gift programs to amplify the donations made by their employees? That means your generosity can be doubled or even tripled, all with a simple request to your employer!

Imagine the difference we can make. Your $50 donation could turn into $100 or more, providing vital medical care, nourishment, and a safe haven for our four-legged friends in need. By taking a few moments to request a matching gift, you have the power to create an even greater impact and transform the lives of animals who are longing for a loving home.

Here’s how you can get started:

1️⃣Browse our matching gift page: Visit our website at [link to matching gift page] to explore our dedicated match page. We’ve compiled helpful resources, FAQs, and step-by-step instructions to assist you in navigating the matching gift process. Find answers to common inquiries, access your company’s specific forms, and more.

2️⃣ Gather the necessary information: When speaking with your employer, make sure to have our official name, [animal rescue], our contact details, and any relevant documentation about your recent donation handy.

3️⃣ Advocate for our cause: Share our mission and the impact of your donation with your employer. Let them know how their support can make a significant difference in the lives of animals and the local community. Inspire them with the transformative work we’re doing together.

4️⃣ Spread the word: Encourage your colleagues, friends, and family members to explore matching gift opportunities with their employers too. Together, let’s make the most of this incredible opportunity to support our beloved animals in need!

Matching Gift Tweet Template

Did you know your donation to [animal rescue] could be matched by your employer? Take a moment to inquire about their matching gift program and amplify the love for our furry friends. Together, we can make a difference! ❤️🐾 #MatchingGifts #AnimalRescue

Matching Gift Text Message Template

Hey [donor], it’s [name] from [animal rescue]. Your recent donation means the world to us. Did you know your gift could be doubled? Check out our matching gift page to learn more and maximize your impact for our furry friends. Thank you for your incredible, ongoing support! [Link to matching gift page]

Your animal rescue organization likely invests in smart fundraising strategies to generate revenue needed to fund your day-to-day and mission-based activities. If you haven’t explored the opportunity already, matching gifts can scale the impact of your efforts to new heights. And you certainly don’t want to miss out on this stream of no-cost funding⁠—so it’s time to get started!

Learn more—Dive deeper into the world of corporate matching gifts with these recommended resources for your organization:

Learn more about matching gifts for animal rescues with Double the Donation.

Companies with Innovative and Unique Matching Gift Programs

Companies with Innovative and Unique Matching Gift Programs

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At Double the Donation, we maintain the industry’s most comprehensive and up-to-date matching gift database⁠—with records for more than 24,000 companies with matching gift programs. Since each company that offers matching gifts is able to determine its own minimum and maximum donation amounts, match ratios, qualifying employees and nonprofit types, and more, we end up with a ton of innovative and unique matching gift programs.

And truthfully, all matching gift programs are great. But there are a few that really stand out to us as offering something particularly special for their employees and the nonprofits they support.

Corporate giving engages employees’ passions and provides additional funding for nonprofits, which in turn helps entire communities. And offering creative programming and unique incentives for getting involved is a great way to drive participation and, therefore, impact.

Let’s look at a few employers with unique programs and what makes them stick out from the crowd. In this guide, we’ll explore the following companies’ initiatives:

  1. General Electric — First Matching Gift Program
  2. BP — Offers Charitable Giving Stipends
  3. CVS — Incorporates Fundraising Event Matches
  4. Expedia — Internationally Eligible Program
  5. HP, Inc. ⁠— Offers Volunteer Grants
  6. Microsoft ⁠— Highest Employee Participation
  7. RealNetworks ⁠— Unique 5-Year Anniversary Grant
  8. Soros Fund Management — Highest Maximum Match Amount
  9. Pew Charitable Trusts ⁠— Religiously Inclusive Program
  10. Nike ⁠— Sports-Related Triple Match Program
  11. Blue Shield of California ⁠— Special Board Member Match
  12. Innovative Discovery ⁠— Seamless Auto-Submission Functionality

There are a number of creative ways that businesses get their employees more involved in charitable giving. The ideas differ, but they all do a great job of helping charitable organizations increase fundraising revenue and better support their overall missions.

And when nonprofit fundraisers like yourself keep these companies at top of mind, you’ll be better equipped to make the most of such opportunities as they arise.

Let’s jump in!

General Electric — First Matching Gift Program

General Electric offers a unique matching gift program that offered the very first match program. When it comes to matching gift innovation, General Electric is likely going to top every list. That’s because GE pioneered the first matching gift program in 1954, and its 60+ years of matching gift history and generous donation limits continue to lead the way for other businesses to follow.

Since the inception of its matching program, the company has donated over $1 billion in employee matching gifts. That means that GE is a matching gift leader not only for being first but also for staying at the top of the pack for all this time.

Today, employees may request matching gifts up to $5,000 per year at a 1:1 ratio through the GE matching gift program.

Learn more about General Electric’s matching gift program.

BP — Offers Charitable Giving Stipends

BP is a unique matching gift company that gives employees $300 to donate to nonprofits every year. Each year, BP (formerly British Petroleum) gives employees $300 to donate to nonprofits of their choosing. That’s it—no strings attached. BP is committed to helping local communities, and they let employees feel more involved by letting them choose where the money goes. This program, known as the Fabric of America Program, is open to every current BP employee.

In addition to its charitable grant initiative, BP also offers a traditional matching gift program that matches up to $5,000 worth of donations per employee at a 1:1 ratio.

Learn more about BP’s matching gift program.

CVS Health ⁠— Incorporates Fundraising Event Matches

CVS is a company with a unique matching gift program that matches its employees' peer-to-peer fundraising efforts. Some companies, such as CVS, want to prioritize certain forms of giving. CVS incentivizes its employees to raise money for nonprofit events, like the popular run/walk/ride, which is also known as peer-to-peer fundraising. To encourage participation, the company matches the donations raised by employees between $250 and $1,000 per year.

For teams of volunteers, they offer even high fundraising grant donation caps. When five or more CVS employees fundraise for an eligible organization together, CVS will match up to $5,000 worth of fulfilled pledges, with a minimum of $500 raised across the team.

Learn more about CVS’s matching gift program.

Expedia ⁠— Internationally Eligible Program

Expedia, a company with a unique matching gift program, matches employees' donations worldwide. Matching gifts aren’t just for American companies, either. For example, Expedia and its subsidiaries have employees in over 30 countries. But for a long time, they did not match donations to nonprofits in all of those locations.

Now, Expedia offers matching gifts to eligible nonprofits across the globe! Donations are matched at a 1:1 ratio, and employees can request matches on as much as $4,000 worth of charitable gifts per year.

Through the Expedia Cares Program, employees can give back to their communities in a number of ways, such as through matching gifts, a global ambassador program, and more.

Learn more about Expedia’s matching gift program.

HP, Inc. ⁠— Offers Volunteer Grants

HP, a unique matching gift company, gives back to nonprofits through its Good Cards program. Employing more than 58,000 people, HP is a leader in the information technology sector. It’s also a leader in the matching gift world, specifically through its Good Cards program.

Each quarter, any employee who volunteers for at least 10 hours (and tracks their time through the company’s innovative internal volunteer system) receives a $50 grant which they can donate to a charity of their choosing. Plus, HP also offers a generous matching gift program where it’ll match philanthropic employees’ donations of up to $2,500 per year.

Learn more about HP’s matching gift program.

Microsoft ⁠— Highest Employee Participation

Microsoft is an example of a company with a unique matching gift program. This major company is well-represented in the philanthropic world. Since 1983, it’s hosted an annual Giving Campaign that makes a considerable impact on eligible nonprofits. It also hosts another program called Hack for Good, which tackles pressing societal problems.

But one of its most impressive successes is its matching gift program. In fact, Microsoft is currently the largest contributor of matching gift and volunteer grant funds, and it also boasts the highest level of employee participation at over 65% involvement.

Our matching gift statistics indicate that, inclusive of the corporate match, Microsoft employees have donated more than $1 billion to nonprofit causes.

Learn more about Microsoft’s matching gift program.

RealNetworks⁠ — Unique 5-Year Anniversary Grant

RealNetworks is an example of a company with a unique matching gift program. RealNetworks matches employee donations at a 1:1 ratio up to $10,000 per team member per year. That’s a whole lot of good⁠—but RealNetworks doesn’t stop there.

After five years with the business, employees receive a $500 grant that can be contributed to any eligible nonprofit. This unique corporate giving offering helps increase staff retention with the company, rewards long-term employees with a significant, mission-focused incentive, and ultimately benefits the nonprofits their employees support.

Learn more about RealNetworks’ matching gift program.

Soros Fund Management ⁠— Highest Maximum Match Amount

Soros Fund Management is an example of a company with a unique matching gift program. Because this successful company encompasses fewer than 500 people, it can afford to offer generous donation maximums and matching ratios that are significantly higher than the typical employer.

Today, employee gifts are matched at a 2:1 ratio for gifts up to $100,000 per year, with partners being eligible to request donation matches at a 1:1 ratio. Most nonprofits qualify to receive funding through the matching program, with an additional volunteer grant initiative available as well.

Learn more about Soros Fund Management’s matching gift program.

Pew Charitable Trusts ⁠— Religiously Inclusive Program

Pew Charitable Trusts is an example of a company with a unique matching gift program. The Pew Charitable Trusts is a generous matching gift provider for all sorts of nonprofit causes. In fact, full-time and part-time employees qualify to request matches at a 2:1 rate for personal gifts made up to $10,000 on an annual basis. That makes the company cap per employee a bountiful $20,000 per year!

But one thing that really makes this company’s matching initiative stand out is the fact that the program is inclusive of just about all kinds of religious organizations. This encompasses places of worship like churches, synagogues, mosques, and more—which are generally excluded from many companies’ match offerings.

So if your nonprofit group is religious in nature, the Pew Charitable Trusts is a top matching gift company to be aware of!

Learn more about Pew Charitable Trusts’ matching gift program.

Nike ⁠— Sports-Related Triple Match Program

Nike is an example of a company with a unique matching gift program. Nike is another company that matches employee donations to most nonprofit causes, including educational institutions, health and human services, arts and cultural organizations, civic and environmental groups, and more.

Then, in order to further amplify impact for the causes most closely aligned with the company’s athletics-focused mission, Nike offers a unique triple match for employees giving to community sports-related organizations. For qualifying nonprofits, employee gifts are matched at a 2:1 rate, ultimately tripling the initial donor contribution up to $25,000 per team member per year.

Learn more about Nike’s matching gift program.

Blue Shield of California ⁠— Special Board Member Match

Blue Shield of California is an example of a company with a unique matching gift program. Some companies also want to incentivize employee participation with nonprofits on a deeper level—such as by volunteering on the organization’s board of directors. That’s exactly what Blue Shield of California does!

This company offers a traditional matching gift program open to all current employees who support qualifying California-based nonprofits and select national organizations. Then, they offer an additional matching initiative for employees who serve as board members of nonprofit causes. This unique board member match goes above and beyond the typical match program, offering elevated match rates and increased maximum donation amounts.

Learn more about Blue Shield of California’s matching gift program.

Innovative Discovery ⁠— Seamless Auto-Submission Functionality

Innovative Discovery is an example of a company with a unique matching gift program. Speaking of innovation, legal services provider Innovative Discovery offers a particularly standout matching gift program in the way that employees can get involved. By introducing matching gift auto-submission through their corporate giving platform in partnership with Double the Donation, ID team members can complete their part of the matching gift request process more easily than ever before.

Now, with just a few clicks from their favorite nonprofits’ donation confirmation screens, employees can authorize Double the Donation to submit the matching gift request on their behalf—no separate forms or redirected pages required!

Learn more about Innovative Discovery’s matching gift program.

Learn how Double the Donation can help your nonprofit pinpoint companies that have unique matching gift programs.

How a Matching Gift Database Can Help

While these programs are certainly unique, there are tens of thousands of other companies that match gifts, too. It’s too many to keep up with on your own! Thus, to effectively uncover available opportunities and identify your organization’s eligibility, you’ll likely need the help of a matching gift database like Double the Donation.

Double the Donation is the industry’s leading provider of matching gift software, and we work with some of the largest organizations across the globe. We also boast the most accurate and up-to-date database of information regarding these programs. As such, we work to equip nonprofits and their donors with the tools they need to implement matching gift efforts in their overall fundraising strategies with ease.

The matching gift tool, which can be integrated across your organization’s website, donation form, email communications, and more, allows fundraisers to maximize corporate giving revenue by…

  • Enabling donors to search for their employers with an auto-completing company information field to identify and flag match-eligible donors;
  • Providing users with company information and matching gift eligibility criteria in real-time;
  • Guiding donors to request their matches with direct links to their employers’ online submission portals;
  • Tracking donors’ progress throughout the matching gift request and fulfillment processes.

Identify and pursue matches from companies with unique matching gift programs and more with 360MatchPro

Not to mention, it’s all automated⁠—allowing your team to reallocate more time and effort to your highest-value priorities!

Next Steps

Plenty of companies offer matching gift programs, so it’s important for nonprofits to promote corporate giving to donors. After all, one of the biggest roadblocks facing matching gift success is a lack of awareness of corporate giving. According to our research, that results in more than $4 to $7 billion dollars worth of potential matching gift funds going unclaimed each year.

Don’t let your nonprofit add to that statistic. Now that you know how to pinpoint available matching gifts, get started boosting your corporate fundraising efforts.

Stay up-to-date with your donors’ employers and keep your eyes peeled for top matching gift opportunities. You’ll be sure to come across even more unique programs!

Explore unique matching gift programs and more with Double the Donation.