Nonprofit Stock Donations and Matching Gifts: What to Know

Nonprofit Stock Donations and Matching Gifts | What to Know

Donations of stocks, mutual funds, and other securities are increasing in popularity as a way for individuals to support their favorite causes. After all, these gifts offer exclusive financial benefits both to the donor contributing the gift and the nonprofit receiving it. But what about nonprofit stock donations and matching gifts? Are gifts of securities typically eligible to be matched by donors’ employers?

These are good questions⁠—and they’re cropping up more around nonprofits and donors alike. As a nonprofit fundraising professional, you surely understand the value of corporate matching gifts and are seeking to get as many company matches flowing into your mission as possible.

That’s why we’ve put together this guide that will cover everything your team should know about stock donations and matching gifts by exploring the following topics:

Ready to dive into the world of securities and gift matches? Let’s begin with a brief overview of nonprofit stock donations.

Donating Stock to Nonprofits: FAQ

Just getting started with nonprofit stock donations? These are some frequently asked questions⁠—and answers⁠—on the topic.

The basics of nonprofit stock donations and matching giftsWhat are stock donations?

Stock donations are a unique method of giving in which individual donors can support nonprofit causes by transferring ownership of stock shares from themselves to the organization in question.

Stock donations are also referred to as gifts of securities, which typically encompasses transfers of stocks, bonds, or mutual funds.

In order to secure the full financial benefits of a stock donation, the donor should have held the stock for at least one year from the time of the gift. The organization then has the option to sell the stock immediately upon receiving the donation or allow its shares to continue to appreciate in value.

What are mutual fund donations?

While stock donations typically involve the transfer of shares within a single company, mutual funds can include a portfolio of thousands of stocks, bonds, and other securities compiled as a single entity.

But when it comes to donating assets to charity, mutual fund donations function similarly to stock donations⁠—and similar rules apply regarding mutual fund and stock donations and matching gifts. Most companies that match gifts of stock will also match mutual fund donations and vice versa.

One thing to note, however, is that the mutual fund transfer process can be a bit more complicated than that of single stocks and may require a more hands-on process by the organization receiving the securities.

Why do individuals donate stocks to nonprofit causes?

Nonprofit stock donations are becoming a favorite giving method among donors for multiple reasons. For one, gifts of securities such as stocks enable donors to contribute more to an organization and its mission than they might be able to on their own.

If an individual purchases $100 in stock from a company that has since appreciated to double in value, they will be able to funnel $200 toward a cause that they care about⁠—despite having only paid $100 for the initial stock shares! (And if the donor’s employer will match their stock donation, the end value can reach higher than $400⁠—but more on that later.)

Additionally, when donating stocks that have been appreciating for more than a year, donors actually contribute 20% more to the nonprofit than if they had first sold their stocks and made a cash donation with the proceeds. That’s because when an individual sells their stock, they’re subject to pay significant capital gains taxes, which are not applicable should they transfer the stock to the receiving organization.

Are all stocks able to be donated to nonprofit organizations?

Most stocks will be eligible for donation purposes to most nonprofit causes. However, some organizations may place certain stipulations on the types of companies whose stocks they will and will not accept.

For example, the American Heart Association refuses donations of stock or other interests in companies relating to tobacco, nicotine delivery, or cannabis. In the case that an individual attempts a stock donation that is not accepted by the organization to which they gave, the securities will ultimately be returned to the donor.

Nonprofits That Accept Stock Donations

Many nonprofit organizations accept charitable gifts of stocks and mutual funds, and the trend is continuing to grow. In the next few years, we can expect more and more charitable causes to collect and incorporate gifts of securities into their overall fundraising strategies.

As of now, we’ve pulled a list of a few well-known causes and their current guidelines for donating stock.

Donors interested in contributing stock to a particular cause are encouraged to explore their website, as the information regarding stock donation acceptance is often included within the organization’s “ways to give” page.

American Heart Association accepts stock donations and matching gifts.

1. American Heart Association

The American Heart Association (or AHA) gladly accepts gifts of stocks (and mutual funds) from generous donors and provides easily accessible guidelines and instructions for multiple methods of doing so.

Here’s what their website had to say:

“You can use stock to support the organization through:

  • Electronic transfer – Your broker can transfer shares using the AHA’s Depository Trust Company (DTC) number and account number to ensure delivery.
  • Mail – You can mail paper certificates to the AHA.

Electronic Delivery of mutual fund shares is the most secure and practical delivery process available. If you would like to donate a gift of mutual funds to the American Heart Association, please contact us to confirm AHA’s brokers can accept the funds.”

Read up on the full program guidelines here.

LLS accepts stock donations and matching gifts.

2. Leukemia and Lymphoma Society

The Leukemia and Lymphoma Society, also known as LLS, encourages charitable donations of stock and mutual fund assets as well. They even provide a brief overview of the tax benefits offered to stock donors who are considering the option!

Here’s what their website had to say:

“If you own stock or a mutual fund that has appreciated in price since you purchased it, consider using that asset for your charitable giving. You get an income tax deduction for the full market value of donated securities that you have owned more than one year and you will avoid the capital gains tax on the appreciated value.”

Read up on the full program guidelines here.

ASPCA accepts stock donations and matching gifts.

3. American Society for the Prevention of Cruelty to Animals

The ASPCA is another organization that accepts stock transfer donations as a way for donors to support their cause. Within their plethora of suggested giving methods, gifts of security are highlighted along with detailed instructions on how to conduct the transfer process.

Here’s what their website had to say:

“For credit to ASPCA – American Society for the Prevention of Cruelty to Animals – Prior to transfer, please call the organization with the name of stock and number of shares to be transferred.”

Read up on the full program guidelines here.

Syracuse University accepts stock donations and matching gifts.

4. Syracuse University

Syracuse University provides donors and prospects with information regarding multiple kinds of stock donations⁠—including marketable securities, closely-held securities, electronic stock transfers via DTC, and mutual fund transfers. Their site also prominently displays contact information for the university’s advancement department which will help facilitate the transfer!

Here’s what their website had to say:

“When planning to make a gift of securities to Syracuse University, please notify Advancement Services. Gifts of publicly traded securities that have appreciated in value allow you to claim a charitable deduction for the full market value of the securities on the date the gift is made. You pay no capital gains tax on the appreciation.

Gifts of stock in closely held corporations may result in substantial tax benefits in the form of charitable deductions and avoidance of capital gains taxes. Closely held securities can be especially attractive in funding charitable remainder trusts or charitable remainder lead trusts. Because special regulations apply to gifts of this kind, we encourage you to consult your tax adviser and the University’s development staff when considering such a gift.”

Read up on the full program guidelines here.

Piedmont Healthcare accepts stock donations and matching gifts.

5. Piedmont Healthcare

Piedmont Healthcare utilizes its website to encourage stock donations by interested supporters. One way they do so is by briefly highlighting the benefits to both their institution as well as to the donor contributing the appreciated securities (of both stocks and mutual funds).

Here’s what their website had to say:

“Gifts of appreciated securities, such as stocks or mutual funds, that have been held for over a year are a wonderful way to support Piedmont while potentially realizing important benefits for yourself.

Instruct your broker to transfer shares to Piedmont Healthcare Foundation by contacting Truist Bank via phone or email.

Contact your mutual fund company about the process of transferring mutual fund shares. A special form and signature guarantee will likely be required by them to initiate a charitable transfer.”

Read up on the full program guidelines here.

FSU accepts stock donations and matching gifts.

6. Florida State University

Florida State University provides stock donors (and prospective donors) with detailed instructions that outline the securities transfer process. The FSU Foundation incorporates tips and tricks for donors aiming to contribute stock to the university, whether electronically or with physical certificates.

Here’s what their website had to say:

“When donors’ securities are held in a brokerage account, the donor instructs their broker to transfer the securities to the university’s account.

Donors should also request that their brokers send confirmation of transfer to the FSU Foundation, Inc. The confirmation should indicate the donor’s name, the security being transferred, the Foundation account which should be used, and the date of transfer. Donors should then follow up with a letter to the FSU Foundation with instructions regarding their gift designation so that the gift can be properly credited.”

Read up on the full program guidelines here.

National Kidney Foundation accepts stock donations and matching gifts.

7. National Kidney Foundation

The National Kidney Foundation includes stock donations as one of their suggested ways to support the institution⁠—along with other giving ideas such as cryptocurrency, vehicle donations, fundraising events, and more.

This organization provides interested stock donors with a downloadable PDF made available through their “Get Involved” web page.

Here’s what their website had to say:

“Please complete and email the included form to Cornerstone Advisors Asset Management prior to transfer.”

Read up on the full program guidelines here.

Lazarex accepts stock donations and matching gifts.

8. Lazarex Cancer Foundation

The Lazarex Cancer Foundation also encourages stock donations within their “How You Can Help” page. This section quickly highlights the significant tax benefits to the organization and the subsequently increased impact a supporter’s gift can make.

Here’s what their website had to say:

“Did you know that your gift could go further by donating stock directly? Direct stock gifts let us use 100% of your donation, rather than losing up to 37% of it to capital gains tax. Thus, you can make a bigger impact at zero additional cost to you. If you would like to make a stock donation, please contact the Lazarex team.”

Read up on the full program guidelines here.

Matching Stock Donations: The Basics

Clearly, stock donations are a great stream of additional fundraising revenue for nonprofits, and they’re becoming an increasingly sought after resource. At the same time, organizations are looking to get their charitable donations matched by donors’ employing companies.

So, do the two ideas coincide at all? Here’s what your fundraising team needs to know about the relationship between nonprofit stock donations and matching gifts.

Are stock donations typically eligible for corporate matching gift programs?

The #1 factor that determines whether an individual’s stock donation is eligible for a match through their employer is who their employer is and what that company has established in its matching gift program guidelines.

For example, some companies consider gifts of securities a particular form of in-kind donation (which are, unfortunately, not match-eligible in most cases). In that case, stock donations made by employees of these companies may not be eligible to request a financial match.

On the other hand, many businesses have classified stock donations as a form of monetary gift (in the likes of cash, debit/credit payments, or bank transfers) or a common exception to the in-kind donation rule. Donors employed by these companies are typically able to secure a gift match on behalf of your organization⁠—so long as the value of the stock falls between the businesses’ predetermined thresholds.

Additionally, you’ll want to keep in mind that, as gifts of securities continue to grow in popularity among donors, we can expect many companies to begin adopting stock-inclusive matching gift program criteria for employee gifts in the near future.

How can I know if an individual’s stock donation qualifies for a match?

Let’s say your organization has just received a generous stock donation from a supporter of your cause. You may already know that their employer offers a matching gift program, and you’re looking to determine whether the stock gift is eligible for a match as well. Or, perhaps you’re unaware of whether the employing company matches any sort of employee donations to begin with. In either case, the answer should be located within the corporation’s matching gift program guidelines.

Nonprofits looking for this information may decide to conduct an online search for a company’s publicly-facing matching gift program guidelines to determine whether stock donations are mentioned. Donors seeking the information on their employers’ giving program can do a similar search of online resources, or they may look to internal documentation in an office policy handbook, workplace giving portal, etc.

However, the easiest way to uncover match-eligibility status for any donation⁠—stock or otherwise⁠—is by utilizing a matching gift company database.

Luckily, Double the Donation offers the most comprehensive database available, with detailed listings for tens of thousands of companies. Nonprofits and donors alike can begin typing a company’s name within the embedded autocompleting search tool and be instantaneously met with match qualifications, types of eligible donations, and more.

Find out a company's policies for nonprofit stock donations and matching gifts with a searchable company database.

If the provided guidelines mention stock donations as a viable option for matching donations, you have your answer⁠—the gift of stock is likely matchable for your cause!

If available documentation fails to reference gifts of securities at all, on the other hand, it’s likely that the donation would not be eligible for a corporate match. However, we recommend encouraging donors to inquire about the possibility with their companies to find the most definitive answer to the question at hand.

What are corporate stock donation matches worth?

When a stock donation⁠ (that has previously been identified as eligible for a corporate matching gift⁠) is requested by a donor, the employer typically agrees to match the value of the stock on the day on which the stock transfer was made.

Thus, nonprofit donors are able to secure a match by their employer equal to the purchase price plus the appreciated value of the stock⁠—which is typically greater than the individual’s initial financial investment!

Nonprofit stock donations and matching gifts process

What trends are expected regarding stock donations and matching gifts?

As of 2022, it’s estimated that the majority of companies with employee donation-matching programs do not currently provide matches for gifts of stock and mutual fund contributions. However, more and more companies are matching these gifts⁠—and leading the way toward others eventually following suit.

The more popular stock grows as a form of nonprofit giving, the more companies will adopt stock-inclusive matching gift program guidelines.

And when you take a look at the financial benefits to parties on both sides of the transaction (one research study reported fundraising growth of up to 55% for organizations that allowed non-cash donations such as stock as viable donation options!), and the ease with which gifts of securities are becoming, it’s likely a trend that we’re just seeing the beginnings of.

Companies That Match Stock Donations

Companies that match employee stock donations do so for the same reason as to why they match cash donations. These typically include corporate tax benefits, increased employee engagement, and positive public relations efforts.

Though not all businesses with gift-matching programs consider stock donations as matching gift eligible, many do. Here are a few examples of companies that match stock donations made by their employees to qualifying charities!

Chevron matches gifts of stock donations.

1. Chevron

Chevron is well-regarded as having a generous corporate matching gift program, agreeing to match up to $10,000 in charitable donations per employee on an annual basis. And the best part is that they do match the market value of stock donations that their employees transfer to nearly all nonprofit organizations.

Here’s a glimpse at what Chevron says about stock donations and matching gifts:

“Gifts can be given to nonprofits on the Chevron Humankind site via a payroll deduction or credit card payment, or given directly to the nonprofit offline (e.g. check, cash, stock, etc.).”

Read up on the full program guidelines here.

Google matches gifts of stock donations.

2. Google

Google offers both full and part-time employees the opportunity to participate in its corporate gift-matching initiative! Gifts worth up to $10,000 (including stock donations) will be matched to many nonprofit causes, including educational institutions, health and human services, cultural and community organizations, environmental nonprofits, and more.

Here’s a glimpse at what Google says about stock donations and matching gifts:

“Your gift must be in the form of check, credit card or marketable securities with a quoted market value. Gifts of securities will be matched with cash. The value of the stock will be calculated using the price at the close of the market on the day of transfer of the security.”

Read up on the full program guidelines here.

General Electric matches gifts of stock donations.

3. General Electric

General Electric has matched a wide range of employee donations since 1954. In fact, it was the first corporation to roll out a corporate gift-matching program, though it was a fairly limited offering compared to what we see now!

Since then, GE has expanded its employee giving program to encompass new methods of giving⁠—including contributing securities⁠ such as stocks—as well as more nonprofits being eligible to receive funding.

Here’s a glimpse at what General Electric says about stock donations and matching gifts:

“Gifts may be made via cash, check, debit/credit card, or stock. Gifts may also be made by current payment from an entity such as a personal foundation or donor advised fund if that entity has been funded solely by the eligible GE participant.”

Read up on the full program guidelines here.

Merck matches gifts of stock donations.

4. Merck

Merck & Co. matches numerous types of employee donations to charitable organizations. Within the company’s matching program criteria, they include a fairly detailed account of stock donations⁠—including the process for requesting a corporate match and the benefits employees receive from giving this way.

Here’s a glimpse at what Merck says about stock donations and matching gifts:

“Matching funds can be requested for one-time cash, check, credit card, or stock donations, via the Merck Gives Back (MGB) website.

When making a stock donation, enter the market value of the stock on the day you issued the stock to the nonprofit organization. The organization will be asked to confirm the realized value of the stock donation and the Merck Foundation P4G program will match funds equal to the realized value of donated stock.

You can deduct the full current value of the stock (regardless of purchase price) and avoid the capital gains taxes associated with selling the stock for profit; therefore, you pay no taxes on the appreciated value of the stock and take the full deduction for the current value of the stock.

You may not donate Merck stock options; however, you may donate Merck stock after you exercise your options.”

Read up on the full program guidelines here.

State Farm matches gifts of stock donations.

5. State Farm

State Farm Insurance matches donations made by current full-time employees, part-time team members, and retired workers alike⁠—in any way they give to nonprofits. This includes gifts of securities and mutual funds, for which they detail a few stipulations of match eligibility.

Here’s a glimpse at what State Farm says about stock donations and matching gifts:

“Donations of Mutual Funds Units and Securities traded on the New York Stock Exchange, American Stock Exchange or NASDAQ National Market meeting the following requirements:

  • The eligible donor must be the sole owner or have final authority to transfer ownership of the security or mutual fund unit to the eligible organization.
  • Ownership must be signed over to the eligible organization.

Please note: The exact value of the donated securities or mutual fund units will be based on the closing market price the date the transfer is complete.”

Read up on the full program guidelines here.

Verizon matches gifts of stock donations.

6. Verizon

Verizon offers its employees multiple matching gift program options, the individual matching grants program being the one in which stock donations are considered match-eligible contributions. The company matches to nearly all 501(c)(3) organizations (or an equivalent internationally), with schools being eligible for a $5,000 donation or stock match and other nonprofits for a $1,000 donation or stock match.

Here’s a glimpse at what Verizon says about stock donations and matching gifts:

“Donations must be in one of the following forms: Personal check, Paypal, money order, payroll deduction, credit/debit card payment, wire/bank transfer, transfer of stock certificate.”

Read up on the full program guidelines here.

Apple matches gifts of stock donations.

7. Apple

Apple offers a slightly different type of corporate stock donation-matching program but will match certain gifts of securities nonetheless. Instead of matching any kind of stock donations, Apple matches stock donations only of the Apple company itself.

Here’s a glimpse at what Apple says about stock donations and matching gifts:

“Visit the Employee Giving portal to request a matching donation for your volunteer time or to make a one-time or repeating monetary donation to the charitable organization (or cause) of your choice using a credit card or PayPal account. You can also request a match for a monetary or stock donation you’ve already made.

To be eligible, your monetary donations must be paid in full — not pledged — via cash, personal check, credit card, PayPal, or Apple stock.”

Read up on the full program guidelines here.


There’s no one-size-fits-all answer when it comes to nonprofit stock donations and matching gifts. Some companies will match employee gifts of securities, while others will not.

But the good news is that more and more corporations are beginning to be inclusive of stock and mutual fund donations within their employee matching programs. That means you’ll want to keep an eye out for new programs being established and existing matching gift companies expanding their eligibility criteria.

Interested in learning more about matching gifts and other nonprofit fundraising opportunities? Check out these other Double the Donation resources:

Elevate your monetary and stock donations and matching gifts with Double the Donation.

How CSR Impacts Businesses: A Guide for Corporations

How CSR Impacts Businesses: A Guide For Corporations

Corporate social responsibility (often referred to as the shortened ‘CSR’) is a practice followed by many companies where they work to improve society in some form. CSR is often seen in terms of philanthropy, environmental leadership, ethical labor practices, and economic responsibility.

If you’re wondering how CSR impacts businesses⁠—particularly the businesses that enact these practices in the first place⁠—the advantages are expansive.

In this complete CSR guide for businesses, we’ll dive deep into the benefits of corporate social responsibility⁠—everything your company needs to know on the topic to maximize the effectiveness of your efforts⁠—exploring the following topics:

Ready to get up to speed on socially responsible efforts and see what you can do to bring your business to the next level? Let’s begin!

FAQ - How CSR Impacts Businesses

FAQ: How CSR Impacts Businesses

Does your company have an existing CSR plan in place, or are you looking to dive into strategic corporate social responsibility for the first time? Either way, you’ll likely have some questions regarding the practice.

Let’s walk through five questions and answers that are often pondered by corporations such as yours!

What are the main components of corporate social responsibility?

Corporate social responsibility is an overarching term used to describe a wide range of corporate efforts that are designed to make the world a better place. Most CSR initiatives will encompass these key values:

Here are three main components of CSR for businesses.

  • Social ⁠— The “social” component of corporate social responsibility refers to a company’s impact on its community and the individuals within. Businesses following this practice should work to bring a positive net impact to people as a whole.
  • Environmental ⁠— Environmentalism is another key pillar of CSR. Rather than the people within the communities in which a business operates, environmental practices highlight the importance of preserving the ecosystems themselves. Historically, corporations have been responsible for the vast majority of global emissions and other causes of climate change. Now, many businesses are working to reverse the damage through environmentally-friendly initiatives in the way they manage operations.
  • Economic ⁠— CSR also incorporates responsible economic business practices where companies give generously to their communities, often in terms of nonprofit donations, fair wages, and more. The idea behind economic responsibility is that the #1 goal of a business should not be to funnel as many dollars as possible into the pockets of investors and other shareholders. Instead, companies should bring economic benefit to all stakeholders⁠—including employees, customers, suppliers, and overall communities.

Some CSR efforts may incorporate elements from multiple categories, too!

For example, a company financially contributing to an environmentally-focused nonprofit (whether through grants, matching gifts, etc.) can fall under both environmental and economic responsibilities.

How can a company become more socially responsible?

There are tons of practices that businesses of all shapes, sizes, and sectors are adopting in order to increase their level of corporate social responsibility. Here are a few things a company might do:

  • Offer competitive wages and benefits packages to employees.
  • Provide generous parental leave, tuition reimbursement, and retirement benefits.
  • Participate in workplace giving programs such as matching gifts and volunteer grants.
  • Support philanthropic causes in the form of monetary and in-kind donations.
  • Use recycled materials while also producing goods that are also recyclable.
  • Reduce carbon emissions from business operations.
  • Keep up with and pay corporate taxes dutifully.

The tactics you choose to employ at your business can also play a role in the benefits you see overall. For example, prioritizing staff wages and employee benefits can have a significant effect on the company’s internal culture and team member engagement. While this will likely also result in improved consumer relations (i.e., buyers like to shop with businesses they know treat employees well), the impact seen might be lesser as compared to that of the employees.

And the same is true the other way around! Producing ethical goods with sustainable practices can bring positive results to both consumers and employees, though consumer relations may see a larger, more tangible impact in terms of sales.

What is ESG and how does it compare to CSR?

There are a lot of acronyms in the corporate world, as you surely know. As a refresher, CSR refers to corporate social responsibility.

Now, here’s another one you might hear, especially in conversations about social responsibility: ESG.

ESG stands for environmental, social, and governance, and is a measure of the extent to which a business makes a positive impact on society beyond its own shareholders.

While the two ideas go hand in hand, they’re not entirely synonymous⁠. One of the largest differentiators between the concepts is that CSR is a business model used to hold a company accountable for its actions to society, while ESG is a quantifiable measurement of a company’s social impact outcome.

How can I get my employees to participate in CSR?

Positive employee relations can be a top motivator of corporate social responsibility efforts in companies. But did you know that the employees themselves can actually participate⁠ (and benefit⁠) as well? These employee-driven programs can even see increasingly positive internal results!

For example, employees who participate in a company’s matching gifts or volunteer grant programs benefit from knowing their own nonprofit donations or volunteer hours are making even more significant impacts on charitable causes that they care about. Plus, they know their employers are making an effort to support their favorite charities as well.

So how can you drive participation in these programs once they’re up and running? Here are a few ideas:

  • Promote new and existing CSR initiatives to employees, including specific instructions on how to get involved.
  • Highlight your company’s social impact efforts during conversations with candidates and new hires.
  • Gamify CSR with interactive elements such as badges, rewards, trophies, and more for top participants.
  • Encourage friendly competition among employees to see which teams or individuals are the most CSR-involved.
  • Set company-wide goals for participation, along with company-wide benefits for reaching those goals.
  • Empower employees to suggest new ideas and feedback for existing efforts in order to continually refine your corporate social responsibility.

Workplace giving efforts, in particular, enable businesses to empower employees with hands-on roles in the company’s CSR. When employees feel they have a direct say in their employers’ social impact efforts, they’ll be increasingly aware of the efforts in place, and more likely to be highly engaged with the business.

What are new CSR trends that businesses are adopting?

As the world is changing, innovative technologies are developed, and new social, environmental, and economic needs arise, the CSR movement will continue to evolve. Here are a few things you can expect to see in the near future!

Many companies are transitioning to more employee-driven CSR programs⁠—especially when it comes to philanthropy. In fact, our research reports that over 39% of companies aim to expand their workplace giving initiatives in the next two years!

Additionally, more and more companies are wanting to take a stand on social issues and other current events in the past few years. Though these issues may sometimes be controversial, a 2020 research study reported that nearly 60% of consumers expect the brands they support to have a position on topics such as racial discrimination, social justice, climate change, income inequality, and more. 50% of survey respondents even reported conducting online research to see how a business reacts to social issues before making a buying decision!

Not to mention, Diversity, Equity, and Inclusion (or DEI) continues to see significant growth at the forefront of many businesses’ practices. As a result, companies are placing a higher emphasis on developing an inclusive and diverse workplace that’s welcoming to people of all races, genders, religions, sexual orientations, ethnicities, socioeconomic statuses, disabilities, and more.

Statistics on how CSR impacts businesses

Key CSR Statistics Businesses Should Know

There are tons of reasons why a business might participate in corporate social responsibility⁠—many of which boil down to the effects seen by the company’s employees and consumers alike.

Here are some key facts and figures that help communicate the implications of CSR:

Statistics that communicate how CSR impacts businesses.

How CSR Impacts Businesses’ Employees

(Sources: Double the Donation and re: Charity)

71% of employees state that it’s very important to work at a company that partakes in philanthropy.

More than 54% of employees who are proud of their company’s contributions to society report being fully engaged in their job.

77% of employees reported a sense of purpose as part of the reason they selected their current employer.

Nearly 2/3 of young employees won’t take a job at a company with poor CSR practices.

55% of employees would even take a pay cut to work for a socially responsible company.

Engaging in socially valuable efforts can reduce staff turnover by approximately 50%.

93% of employees believe companies must lead with purpose.

How CSR Impacts Businesses’ Consumers

(Sources: Harvard Business School and ViewsForChange)

72% of consumers believe companies should have a legal responsibility to society.

77% of consumers are motivated to purchase from companies committed to making the world a better place.

Over 90% of consumers worldwide are likely to switch to brands supporting a good cause.

More than 66% of consumers would pay more to socially and environmentally responsible businesses.

Creating value for the customer, positively impacting society, and inspiring innovation and positive change are the three highest-ranking components of a company’s purpose.

88% of people want to know about a company’s CSR efforts.

How CSR Impacts Businesses - top benefits

4 Top Benefits of CSR for Businesses

Beyond the ideas of basic altruism, corporate social responsibility tactics also provide participating companies with powerful business benefits. Consumers, employees, and other essential shareholders will be more inclined to support your efforts, and you’ll see impactful results such as these!

Top reasons how CSR impacts businesses

1. Unique marketing opportunities

Cause marketing (or cause-related marketing) is a form of CSR in which a business supports a charitable cause while receiving strategic marketing benefits from the relationship. These types of CSR campaigns often involve a company offering to give a certain amount of money to a nonprofit organization in response to increased sales results (for example, 10% of a company’s profits may be donated to charity or a business may donate $1,000 for every 100 products sold).

When done well, cause marketing enables consumers to feel good about their purchases to socially responsible companies. As a result, the consumers are willing to pay a higher price, switch brand loyalties, or increase quantities of their purchases due to it benefiting a good cause.

So for your business, not only will you have the opportunity to participate in charitable efforts, but you’ll also gain more customers and more dollars toward your bottom line.

2. Increased employee engagement

The fact is, people want to work for companies that they feel good about contributing to. When an individual knows that their efforts at a business help drive social good, they’ll be driven to produce elevated results in their roles. And for that reason, there’s a significant positive correlation between employee engagement and corporate giving.

Pride in the company, along with belief in senior leadership, are some of the most essential drivers of employee engagement levels⁠—and luckily, both components see benefits from social responsibility as well.

When employees are particularly engaged, the company will also see high levels of productivity, increased retention rates, and more.

3. New talent attracted to your team

Just like effective CSR efforts drive existing employees to want to do more in their roles at your company, the same efforts can also be used to attract new employees to the team.

As a result, many HR representatives are prioritizing corporate social responsibility in their recruiting efforts and within conversations with prospective candidates. Individuals looking to join a company that participates in CSR will be drawn to your business, and you’ll have a competitive advantage against other potential employers.

4. Improved internal company culture

Companies partaking in CSR also tend to have more positive internal cultures, which, of course, helps drive increased levels of engagement and retention. Company culture is more of an abstract concept and often incorporates the attitudes and behaviors of the business, its leadership, and its employees altogether.

Let’s take a look at a few examples to see how this works. Here are three types of CSR initiatives that can bring about a positive business culture:

  • Group volunteer opportunities. Picture this⁠—your company is looking for a fun out-of-office team-building activity to boost morale and get staff members better acquainted with one another. You reach out to a local food pantry and decide to organize a company-wide volunteer excursion. Employees come out to participate one Saturday afternoon and get to spend time with their colleagues in an informal setting which helps strengthen relationships while enabling your team to make a positive impact on your community.
  • Annual giving campaigns. Imagine that, once a year, your company hosts an annual employee giving campaign benefitting your neighborhood animal shelter. Employees are encouraged to bring in pet supplies and cash donations, and you turn it into a competition between departments. Whichever team collects the most for the shelter receives a prize, while a sense of friendly competition brings the business as a whole closer together.
  • Fundraising events. Let’s say a nonprofit is hosting a 5K event to raise money for their medical research. Your company decides to get involved, forming a team of employee team members willing to collect pledges and participate in the final event. Staff participants get to know each other throughout the fundraising process. Individuals share tips and tricks to drive total donations and help reach a company-wide goal. You participate in the event and, after the walk, celebrate your success with a pizza party!

Utilizing philanthropic initiatives as a way to build a positive company culture is a common practice for many businesses. But remember, the most successful efforts involve hands-on involvement by leadership as well.

When employees see their management and company leaders participating, they’ll be more inclined to do so themselves. And when individual team members get involved, the company’s culture is more likely to benefit.

Examples of businesses doing CSR right - and how CSR impacts those companies

5 Examples of Businesses Doing CSR Right

Looking to get started with CSR efforts but not sure how to begin? Get inspired by these popular companies who have exemplified what it looks like to be socially responsible and philanthropic (while also remaining profitable!).

Here's an example of how CSR impacts businesses like Gilead.

Gilead Sciences

When it comes to philanthropic corporations, Gilead Sciences has led the pack for several years in a row. This biotechnology company contributes an average of $400 million each year to nonprofit causes, which comes out to a total of nearly 3% of their pre-tax profits. Plus, they offer a matching gift program for current full-time employees, agreeing to match donations of up to $2,000 per year to most nonprofit organizations!

They’ve also published a number of lofty goals to further elevate their CSR by 2030⁠—including achieving net zero operational greenhouse gas emissions, ensuring 100% of their packaging is recyclable, eliminating all unnecessary plastics, and significantly increasing Black, Hispanic, and female representation in the company.

Here's an example of how CSR impacts businesses like Johnson and Johnson.

Johnson & Johnson

Johnson & Johnson has prioritized reducing their company’s impact on the planet over the last three decades by highlighting the importance of sustainable business practices. One key pillar of this effort was accomplished by harnessing wind power to significantly reduce pollution from their operations and ultimately offering up a renewable (and economic) alternative to traditional electricity.

In addition to the company’s environmental efforts, Johnson & Johnson also donates generously to many nonprofit organizations, including schools, health and human services, civic and community organizations, and more. Much of this funding is contributed through workplace giving programs as well, matching team member donations at a 2:1 rate up to $20,000 per employee per year!

Here's an example of how CSR impacts businesses like Google.

Google

Google is another example of a highly regarded business with multiple effective CSR efforts in place. As a result, the company has earned the Reputation Institute’s highest CSR score, due in part to its philanthropic initiatives, renewable energy projects, and environmental impact reduction.

Not only do their data centers use 50% less energy than other comparable institutions, but they’ve also committed more than $1 billion to develop environmental efforts in the future. Plus, they have a generous donation-matching program, offering up to a $10,000 gift match for full- and part-time employees.

Here's an example of how CSR impacts businesses like Lyft.

Lyft

One example of a business hosting a successful cause marketing campaign as a component of an overall CSR strategy is Lyft. Through their recent partnership with organizations like Bread of Life, United Way, and the National Council on Aging, Lyft offered free rides to essential workers and vulnerable populations through an initiative called LyftUp during the COVID-19 pandemic.

With this model in place, Lyft has elevated its brand reputation as one that cares about the underserved in its communities, thus driving popularity and sales.

Here's an example of how CSR impacts businesses like Ben & Jerry's.

Ben & Jerry’s

Since 1988, Ben & Jerry’s has been known for being a particularly outspoken advocate for all sorts of social causes. The company has partnered with nonprofit organizations such as 1% for Peace, Farm Aid, Children’s Defense Fund, Rock the Vote, Alaska Wilderness League, MyClimate and NativeEnergy, and many more to provide aid for social, environmental, economic, and scientific causes.

They’ve also launched more than one ice cream flavor dedicated to their favorite social causes, which include their “Save Our Swirled,” “Empower Mint,” “Justice ReMix’d,” and “Peace Pop.”


Corporate social responsibility is often framed as a win-win-win situation because companies, nonprofits, and the greater community each benefit greatly from its existence. As you consider how CSR impacts businesses like yours, think about all the good you can do in the world as well!

Ready to learn more about the benefits of corporate social responsibility and philanthropy to businesses like yours? Check out these other guides:

Find out how to drive corporate philanthropy at your company!

Learn more about how matching gifts can help you raise more for causes against social injustice.

Check Your Match Eligibility for Donations to Social Justice and Black Lives Matter Causes

Learn more about how matching gifts can help you raise more for causes against social injustice.

Check Your Match Eligibility for Donations to Social Justice and Black Lives Matter Causes

Hundreds of thousands of individuals across the US and the world have gathered to protest police violence and other social injustices. In support of these protests and the Black Lives Matter cause, many individuals are choosing to donate to a wide range of local and national nonprofits with missions that counter these injustices.

What many donors don’t know is that they can make the impact of their donations go twice as far by tapping into their companies’ matching gift programs.

Here at Double the Donation, we’re here to show our support by sharing the most comprehensive database on companies that match donations with you.

Fast Facts About Matching Gifts:

If you’re newly exploring matching gifts and other forms of corporate philanthropy, here are a few facts that can show the power of these programs.

  • About 18 Million individuals work for companies with matching gift programs. This represents about 10% of the workforce.
  • About 2/3s of companies with matching gift programs match to nearly any 501c3 organization (Ex. Nonprofits focused on Social Justice causes like Black Lives Matter).
  • Each year $4-7 billion in matching gift potential goes unclaimed. It’s our goal to close that gap!

Source: Double the Donation’s Database and Analysis of Matching Gift Programs

See if Your Company Matches Donations

Double the Donation maintains the largest and most comprehensive database of companies with corporate philanthropy programs. Nonprofits have found increases in donation revenue by embedding our matching gift search tool into their online donation process.

The tool raises awareness among donors of matching gift opportunities and informs them of their eligibility so that they can identify the proper forms to request such gifts from their employers. We’ve helped nonprofits raise hundreds of millions of dollars in additional matching gifts year after year. Now, more than ever, it’s important to make our matching gift database available for anyone to use.

So here it is! Go ahead and search for your employer to see if you’re eligible for a matched gift that can further increase the impact of your donation. 

You’ll be able to access matching gift information like company maximums, how to submit your match, causes that a company will match to, and much more! There’s also information in our database about companies that offer grants when employees volunteer:

Share this URL to provide supporters with free access to our database and let’s get donations to this cause matched!

https://doublethedonation.com/companies-matching-donations-to-social-justice-and-black-lives-matter-causes/

We’ll be making our full matching gift company database available for free on this page through June 30th.

Corporate Matching Gift Programs Launched in Response to Black Lives Matter and Ongoing Social Justice Causes

We’ve seen hundreds of companies launch new matching gift programs for their employees as a way to support the causes that individuals are passionate about. Particularly, many organizations are expanding their programs or creating new incentives to show their interest and support for the Black Lives Matter movement.

If your donors are working for any of the following programs, they’ll be able to receive Here are just a few that can serve as examples for any business owner or company that would like to launch a program:

23andme

Matching employee donations to Black Lives Matter, Equal Justice Initiative, and Black Girls Code.

Apple

Pledged to donate to a number of groups including the Equal Justice Initiative — and to match 2:1 all employee contributions in the month of June.

Bravado

Matching employee donations to NAACP Legal Defense and Educational Fund, Equal Justice Initiative, Black Girls Code, Black Lives Matter, Minnesota Freedom Fund, Survived and Punished, National Bail Fund Network, and BYP100.

CEO Sahil Mansuri also personally pledged to donate $10,000 to various groups and to match employee donations 3:1.

Double the Donation (We can’t leave ourselves out):

  • Special 2:1 match on donations made by employees to any Social Justice, Black Lives Matters, or Pride-related cause
  • Fundraising Match – If employees raise money for a cause, Double the Donation will provide a grant to that cause
  • Volunteer Match – If employees volunteer with a cause over the next month, the company will provide a grant to that organization

Duolingo

Etsy

Pledged $500,000 to the Equal Justice Initiative and $500,000 to Borealis Philanthropy’s Black-Led Movement Fund. Also matching employee donations.

Flexport

Pledged up to $180,000 ($100 per employee) to match employee donations to social justice causes of each employee’s choice in June.

Helpscout

Matching employee donations up to $300,000 to various organizations.

Stitch Fix

Pledged $100,000 to Black Lives Matter, and will match an additional $100,000 of employee donations to the organization.

Know about a company that you’d like for us to include here or in our database? Let us know by emailing socialjustice@doublethedonation.com with specific program info.

Top Companies with Year-Round Employee Matching Gift Programs:

65% of Fortune 500 companies (and many others) match donations made by employees year-round for a wide variety of philanthropic causes. Here are a few of the top companies that offer matching gift programs:

Home Depot

The Home Depot will match up to $1,000 per employee for each organization they donate to, with a maximum of $3,000 per employee.

Disney

The Walt Disney Company matches donations to most nonprofits made by full-time and part-time employees, though retirees are not eligible. The company will match up to $25,000 at a ratio of 1:1. The Walt Disney Company offers volunteer grants to its employees for a minimum of 10 hours of volunteering, depending on the number of hours they contribute. The maximum match amount is $2,000, with additional grants available up to $2,500.

Microsoft

Microsoft matches up to $15,000 at a 1:1 ratio. Full-time and part-time employees can submit requests for a match at any point during the last 12 months.

If you’d like to learn more about companies that we recognize as having the world’s best matching gift programs, check out these links:

Find out what happens when two spouses, who both work at matching gift companies, donate to a nonprofit.

Matching Gifts: When Spouses Both Donate to a Nonprofit

For most nonprofits, the topic of matching gifts is confusing enough as it is. However, the fine print can make it even more confusing, often turning donors away from taking advantage of corporate philanthropy. For instance, what happens when two spouses (both of which work for companies with matching gift programs) submit matching gifts separately to your organization?

Oftentimes, when a nonprofit’s fundraising team can’t find out the answer, the organization gives up when it could have received both matches. To fully understand situations like this, let’s dive into a few key questions:

  1. Are Both Spouses Eligible to Receive a Match for the Same Organization?
  2. How Can Nonprofits Promote Matching Gift Programs for Spouses?
  3. How Can a Matching Gift Database Help Identify These Opportunities?

Corporate philanthropy, like matching gift programs, is vital to nonprofit success. Let’s dive into common matching gift guidelines for situations like this.
When two spouses work for matching gift companies donate to your nonprofit, are they both eligible to have their donations matched?

1. Are Both Spouses Eligible to Receive a Match for the Same Organization?

In most cases, both spouses are able to submit a matching gift request to their respective employers. Assuming the standard case where companies match donations dollar-for-dollar, a single donation would effectively be tripled. We rarely, if ever, see a rule preventing a gift from being matched by multiple companies.

A more common occurrence is for both spouses to work for the same company that offers matching gifts. If that’s the case, one of three things typically occurs:

  1. The company will provide a double match. For example, rather than matching at a 1:1 ratio, the company will match at a 2:1 ratio.
  2. The company will provide the same matching gift ratio but will double the limit. For instance, instead of matching all donations up to $5,000 annually, the company will match donations up to $10,000 annually.
  3. The company provides the couple with the same benefit that an individual employee receives.

To stay up-to-date on your donors’ matching gift eligibility, jump ahead to learn about matching gift databases.
Learn how your nonprofit can promote matching gift programs to donors who are spouses.

2. How Can Nonprofits Promote Matching Gift Programs for Spouses?

Your organization may already incorporate many of our top ways to promote employee matching gifts, but don’t forget to also promote matching gifts for spouses.

For instance, do you provide donors with acknowledgement letters after they submit the matching gift request or upon receiving the actual grant from the company? If so, that would be a great time to encourage donors to ask their spouse if his or her company offers a matching gift program, too.

Simply reminding them that their donation could make even more of an impact increases the likelihood that they’ll look into it. Once a donor has gone through the match request process themselves, they’ll realize how straightforward it is.

From here, ask them to also find out if their spouse’s employer offers a similar program so the donation can be tripled! Since they’ve gone through the simple match request process themselves, they can relay the necessary information to their spouse.

Remember, if you subscribe to Double the Donation’s service, direct your supporters to your organization’s matching gift and volunteer grant webpage with our tool. That way, they can instantly determine their eligibility and submit the appropriate forms.
Learn how a matching gift database can clear up guidelines for donors who are spouses and both work for matching gift companies.

3. How Can a Matching Gift Database Help Identify These Opportunities?

While most employers will match both donations made by spouses, company guidelines do vary. As a nonprofit professional, you’ll need to stay on top of your donors’ personal data, such as their eligibility for matches through their employers. The research phase is an ongoing, arduous process. That’s where Double the Donation, the industry’s leading matching gift database, can help!

With Double the Donation, both your nonprofit team and your donors can instantly receive up-to-date information on their employers’ giving programs. This includes available guidelines, forms, requirements (e.g. donation minimums and maximums), and other relevant information. Plus, it easily integrates with other software, so you won’t have to worry about transferring all your data.

For larger organizations, check out 360MatchPro by Double the Donation. This comprehensive software enables email automation, customizable matching gift tracking, and other useful automation features!

With either platform, your nonprofit won’t miss out on important corporate giving opportunities. Whenever two spouses donate to your organization, they’ll instantly know if they are both eligible for matches through their employer, simply by searching their companies’ names. No more confusion on anyone’s part!

Think your organization could benefit?


Matching gifts are not something your nonprofit wants to overlook. They’re fairly straightforward to acquire, but it can get tricky when two spouses both donate to your nonprofit. In some cases, they work for separate matching gift companies, and in others, they work for the same company. It’s all about making sense of companies’ guidelines.

Now that you know typical outcomes and how to identify these opportunities, start maximizing your matching gift potential!

Learn more about matching gifts and higher education, including top companies that match gifts to colleges and universities.

Matching Gifts & Higher Education: Companies That Match [+Tips]

Matching Gifts & Higher Education: Companies That Match [+Tips]
If you’ve graduated college, chances are, your alma mater has contacted you asking for a donation at some point. Perhaps this happened even before you graduated. Statistics show that many alumni actually do donate to their colleges and universities. Luckily, many of these generous gifts can be matched by alumni’s employers.

If you’d like to optimize your school’s matching gift fundraising efforts by targeting impactful corporate programs, incorporating tried-and-true best practices, and exploring examples put in place by similar institutions, this is the guide for you! We’ll cover:

Most matching gift programs began with only matching to colleges and universities. Since then, many companies have expanded their programs to include most other nonprofit organizations. However, there still remains a large contingent of companies that only match to higher education, excluding K-12 educational organizations and schools. And that means extra potential matching opportunities for your institution!

Let’s dive right in.

Here are some top companies that match gifts to colleges and universities to boost your matching gifts and higher education strategies.Top Companies that Match Gifts to Colleges and Universities

Almost all the companies you’ve heard offer matching gift programs (such as Bank of America, GE, Coca-Cola, Home Depot) will match gifts to colleges or universities, too. However, for this post, we decided to put together a list of some companies with lesser-known matching gift programs. Oftentimes, when a company only matches to higher education colleges and universities, their program flies under the radar.

If your college or university is looking to boost its matching gift revenue, be on the lookout for these popular matching gift companies!

Allstate Insurance

Allstate, a company that matches gifts to colleges and universities, that also offers volunteer grants.Allstate has an employee matching gift program completely devoted to higher education. Through the Good Hands Matching Grant Program, Allstate matches donations made to higher education institutions at a 1:1 rate. In other words, employee donations can potentially be doubled.

The company will match a range of donations from $25 to $5,000. Individuals who are eligible include employees, agency owners, personal financial representatives, and retirees.

Plus, Allstate also offers volunteer grants for employees who’d rather donate their time than money. Through the Hands in the Community Grants Program, employees and agency owners who volunteer more than 16 hours in a calendar year are eligible for volunteer grants.

The volunteer grant amount depends on the employee’s position. While regular employees are eligible for $500 volunteer grants, agency owners are eligible for $1,000 volunteer grants.

Read more about Allstate’s matching gift program.

ConAgra Foods, Inc.

ConAgra is a company that matches gifts of $25 to $1,000 made to colleges and universities.ConAgra will match gifts made to higher education between $25 and $1,000. Both full-time and part-time employees are eligible. However, retirees are not eligible. They also donate to other educational organizations, such as nutrition education programs.

To submit a request, employees either fill out a paper form or an electronic form. Unlike most companies, employees aren’t restricted to just one type of form. However, they do have to submit the matching gift request within 90 days of the initial donation. After that point, the company will no longer match the donation.

Read more about the ConAgra Foods matching gift program.

eBay, Inc.

eBay is a popular company that matches gifts to higher education as well as volunteer grants.The popular online auction site, eBay, will match employee donations made between $25 and $2,500 per year. The company increased the maximum from $500 just a few years ago, which is a substantial jump!

While full-time and part-time employees are eligible for the program, retired employees are not. In addition to matching gifts to education, eBay will also match gifts to most other nonprofit organizations. Unlike some companies, employees are urged to submit matching gift requests as soon as possible, because there’s a company-wide annual limit.

As part of its corporate philanthropy initiative, eBay also offers volunteer grants. Grant amounts are tier-based, depending on the number of volunteer hours employees finish:

  • 8-24 hours = a $100 grant
  • 25-49 hours = a $250 grant
  • 50+ hours = a $500 grant

Be on the lookout for this popular employer when developing your corporate giving strategy.

Read more about eBay’s matching gift program.

Sherwin-Williams

Sherwin Williams is a major company that offers matching gifts for colleges and universities.Sherwin-Williams offers a matching gift program where the company matches up to $3,000 in donations to a wide variety of nonprofits. This includes higher education institutions. The company’s matching gift program is open to both current employees as well as retirees.

The company matches at a 1.5:1 ratio. For instance, if a match-eligible individual donates $100 to your school, your institution will receive a $150 match, totaling $350.

In case that’s not impressive enough, Sherwin-Williams also has a great volunteer grant program. After an employee volunteers 50 hours, Sherwin-Williams provides the eligible organization or school with $200. Each employee can request up to three separate grants each year, totaling $600.

Read more about Sherwin-Williams’ matching gift program.

ExxonMobil

ExxonMobil, a company that offers matching gifts to colleges and universities, has a giving program dedicated to higher education.ExxonMobil is very well-known for its corporate philanthropy, specifically for its efforts toward educational institutions. The company offers two matching gift programs, the Arts and Cultural Matching Gift Program and the Educational Matching Gift Program.

Through the Educational Matching Gift Program, ExxonMobil will match donations to higher education institutions, including U.S. colleges and universities. They’ll provide up to $22,500 in matching gift funds per year. However, for cultural organizations, the company only matches up to $2,000.

Plus, the company offers two volunteer grant programs. For its individual grant program, when an employee or retiree volunteers for 20 hours, ExxonMobil provides a volunteer grant of $500. Each individual can request up to four grants per year. For its team volunteer involvement program, ExxonMobil awards a $500 grant when a team of five or more eligible participants volunteers for a combined total of at least 20 hours. While employees are limited to $2,000 in grants per year, individual organizations are limited to $5,000.

Read more about ExxonMobil’s matching gift program.

Here are some top tips for making the most of matching gifts and higher education, including partnering with companies that match gifts to colleges and universities.7 Best Practices for Matching Gifts and Higher Education

Now that you know of a few major companies that offer matching gifts to higher education institutions, let’s dive into a few ways you can incorporate them into your fundraising strategy. Let’s explore seven tried-and-true tips here!

1. Ensure your team understands the importance of matching gifts and higher education.

Before you can promote (and communicate the value of) matching gifts to your institution’s donor base, it’s critical that your fundraising team is up to speed. Be sure to incorporate department-wide meetings to explore matching gift opportunities, what that means for your institution, and how you can collect more corporate funding for your efforts.

And if you’re not sure your team understands the impact of matching gifts, consider sharing powerful statistics like these:

  • More than 26 million individuals work for companies that offer matching gift programs.
  • Over 78% of that 26 million (or approximately 20.3 million) people have no idea whether their employer matches gifts.
  • An estimated $2 to $3 billion is donated annually through corporate matching gift programs.
  • An additional $4 to $7 billion in available match funding is left on the table each year, largely due to a lack of awareness.
  • 84% of survey participants reported that they’d be more likely to donate to a nonprofit if their employer was matching the donation.
  • 1 in 3 participants stated that they’d likely make a larger donation if it was being matched.

Then, once they’re on board, you’ll likely want your development and fundraising staff to be familiar with top companies that match gifts to colleges and universities, common matching gift program guidelines to look out for, and how to assist donors as they walk through the process of requesting their employer matches.

And that’s just the beginning! As you continue to develop your matching gift strategy to direct more corporate dollars toward your school, it’s essential that everyone stays on the same page.

2. Enlist multiple methods for collecting alumni employment information.

Your alumni are likely some of your school’s most dedicated supporters. As they move on from your institution and begin their careers in the real world, make sure you have a process in place for collecting and tracking graduates’ employment information. This will enable you to screen donors and alumni against some of the most generous matching gift companies, such as those mentioned above.

More than likely, your alumni employment data search will include some combination of the following:

  • Matching gift software
  • Email domain screening
  • Employer appends
  • Alumni outreach

But you don’t have to pick just one method, either! The more you know, the better. Our research shows even that incorporating more than one approach for identifying matching gift eligible donors results in 77% more identified potential matches. So perhaps you might leverage domain screening and donor outreach, then utilize an employer appending service to help fill in any remaining gaps.

3. Screen donors and prospects for employers with matching gift programs.

Once you’ve located donor and alumni employment data, you can utilize the information to identify matching gift eligible donors. Here are a few best practices you can follow as you do so:

  • Check out top matching gift programs from well-known companies like these.
  • Emphasize companies that match gifts to colleges and universities.
  • Explore additional matching gift companies with a comprehensive database.

Studies show that more than 26 million individuals work for companies that offer some form of matching gift program. More than likely, that’s a significant portion of your school’s donors⁠—you just have to figure out which ones are eligible and where to go from there.

4. Communicate the value of matching gifts and higher education impact to donors.

Donors love participating in their employers’ gift-matching programs because the initiatives enable them to make a larger impact through their initial donations. Because this is one of the top motivating factors for participation, it’s a good idea to place a significant emphasis on doubled (and sometimes even tripled!) benefits that a matching gift can bring.

For example, let’s say a donor contributed $500 to provide 100 books for your newly built library. Be sure to highlight that, should that individual secure a match for their already-generous donation, they can essentially provide 200 books to make twice the impact⁠—all without having to reach back into their own wallets.

5. Follow up with donors on match-eligible gifts and provide employer-specific guidelines.

Your school’s online donation process should gather ample information about your donors as they complete the giving process⁠—including their employment status. After the transaction is complete, your fundraising team can (and should) leverage those collected insights in order to drive more matches to completion.

Picture this: Let’s say Donor Johnny entered his employer’s name in your donation page search tool, and you see that he works for the Home Depot. Afterward, you’ve collected that information, along with the data on the $1,000 gift that he made, to determine that his donation is matching gift eligible. But Johnny might not know that himself!

That’s why we recommend that you follow up with donors post-transaction to share whichever insights you’ve collected about their employers’ matching gift program availability. This should include minimum and maximum match amounts, match ratios, types of qualifying donors and organizations, and submission deadlines. And in order to really seal the deal, you can even equip donors with direct links to their employers’ matching program online submission forms!

6. Streamline your efforts with matching gifts and higher education software.

By adding a matching gift database like Double the Donation to your tech toolkit, you significantly boost your fundraising potential without putting a ton of added work on your team members’ plates. This fully automated matching gift platform identifies more match-eligible donors, automatically follows up with them, and even creates an automated match plan for you.

Not to mention, you can easily integrate Double the Donation’s matching gift automation tool⁠—360MatchPro⁠—across higher education fundraising channels such as GiveCampus, Anthology, Almabase, Ellucian, and more. Thanks to available matching gift and higher education software partnerships, institutions like yours can quickly raise more by adding company gift-matching functionality to their existing fundraising systems!

Take a look at these examples of using a matching gift tool to pinpoint companies that offer matching gifts to colleges and universities. Boost matching gifts and higher education!

Matching Gifts and Higher Education: Examples to Follow

Hundreds of schools and universities have successfully implemented these strategies to effectively promote matching gift fundraising opportunities to donors, alumni, and their overall communities. Let’s look at a few examples of how the right matching gift solutions can help boost your college’s funds!

Flagler College’s Dedicated Matching Gift Page

If alumni are looking for different ways to support their alma mater, well-designed matching gift pages can offer helpful information about multiplying their contributions. Check out this example of a dedicated matching gift page from Flagler College!

Some colleges and universities promote matching gifts and higher education companies on a dedicated matching gift webpage.

Flagler College’s web page provides alumni with instructions on how to obtain a matching donation from their employer. Plus, they’ve embedded the search tool and encouraged donors to look for more in-depth information about their employers’ matching gift programs. Not to mention, they offer vital contact information in case donors have additional questions.

Eckerd College’s Donation Form

Donation forms are another great way to start the conversation about matching gifts. At this stage, Eckerd College knows its users are ready to give and will be more motivated to multiply their contributions without reaching back into their own pockets.

Check out this example of this school’s donation form and how it promotes matching gifts:

Donation forms are a great place for colleges and universities to promote matching gifts and the companies that offer them.

In addition to the other donation options on the page, Eckerd College offers donors the chance to look into their employers’ matching gift programs with a searchable database tool (specifically through Double the Donation!).

University of Utah’s Ways to Give Page

Many institutions have a Ways to Give page on their website—the University of Utah being one of them. In order to drive fundraising efforts, this school includes different donation methods (e.g. online with a credit card or through the mail) through which donors can contribute. And the University of Utah also knows that its Ways to Give page is a key location to promote corporate matching gift programs!

Here’s what this school’s Ways to Give page looks like:

Some higher education institutions promote matching gifts on their Ways to Give pages to elevate their matching gifts and higher education strategies simultaneously.

This school not only shares general information about matching gift programs but also provides donors with Double the Donation’s embedded search tool to learn more about their specific employer’s gift matching policies. The more ways a donor or prospect knows to support your institution (including corporate gift-matching), the more likely they are to follow through with the process!


Matching gifts are a valuable resource, so ensure that your institution is taking advantage of all available revenue. In fact, the colleges and universities that have the most matching gift success incorporate matching gifts throughout their broader fundraising efforts. It won’t take much, but, as you can see from the corporate guidelines sampled above, a little goes a long way with matching gifts.

This list, while helpful, doesn’t come close to covering all matching gift opportunities. Rather, it’s a sampling of well-known companies with matching gift programs. While these major companies do offer generous matching gift programs for educational institutions, they aren’t the only companies that do. Make sure to stay up-to-date with your donors’ employers. That way, you can maximize your revenue potential!

Interested in learning more about matching gifts for colleges and universities? Check out these educational resources:

  • Top Matching Gift Companies. For more matching gift companies (most of which match gifts to higher educational institutions), go over this list of some standout opportunities. Then, see if your alumni or donors work for these businesses!
  • 12 School & Higher Ed Fundraising Platforms That Grow Matching Gifts. Looking for top software that will help you grow matching gifts and higher education fundraising efforts? Check out our list of twelve fantastic solutions.
  • Marketing Matching Gifts. Learn how to promote matching gifts for higher education with this Double the Donation guide. Ensure your school doesn’t miss out on revenue opportunities by incorporating these practices.

Matching gifts and higher education can benefit from Double the Donation's software.

Check out these Atlanta matching gift companies to find corporate philanthropy opportunities for your nonprofit.

7 Major Atlanta Companies with Matching Gift Programs

While Double the Donation works with nonprofits across the country, the fact that we’re headquartered in Atlanta means we have a special place in our hearts for Atlanta nonprofits.

Through corporate giving programs, nonprofit supporters can double (maybe even triple!) their contributions to eligible organizations, allowing their employers to showcase their social responsibility. These programs boost nonprofits toward their goals by contributing much-deserved revenue. Your organization does not want to overlook these opportunities.

If your nonprofit is based in Atlanta, brush up on these important areas of corporate giving:

  1. Statistics on Atlanta Matching Gift Companies.
  2. Companies in Atlanta with Matching Gift Programs.
  3. Exploring Revenue Opportunities with a Matching Gift Database.

Ready to boost your nonprofit’s revenue by learning about corporate giving opportunities in your area? Let’s get started!

Statistics on Atlanta Matching Gift Companies

From a nonprofit’s standpoint, being located in a major city like Atlanta is ideal for raising money with corporate giving programs. The city is home to many of the largest employers in the world, some of which offer extensive employee matching gift and volunteer grant programs. Here are a few statistics on Atlanta-based companies and their employee giving programs which may interest you:

  • Atlanta ranks 4th, just behind New York City, Houston, and Dallas, in the number of Fortune 500 companies headquartered within city boundaries.
  • 4 Fortune 100 companies call Atlanta home. This includes Coca-Cola, Home Depot, United Parcel Service (UPS), and Delta Air Lines.
  • 26 Fortune 1,000 companies are headquartered in Atlanta, 16 of which are in the Fortune 500.
  • 75% of Fortune 1000 companies have employees in the Atlanta market.
  • 65% of Fortune 500 companies match donations made by their employees.
  • 40% of Fortune 500 companies offer volunteer grants for employees.

Curious about employee matching gift programs and volunteer grant programs? Click here to explore more corporate philanthropy statistics.

Otherwise, let’s dive into some major companies that offer matching gifts in the Atlanta area!
Take a look at these Atlanta matching gift companies that are known nationwide.

Companies in Atlanta, GA with Matching Gift Programs

With over 75% of Fortune 1000 companies having a presence in Atlanta, there are definitely opportunities for your nonprofit to increase fundraising from employee giving programs. A great place to start is by looking at the largest companies based in Atlanta.

Let’s take a look at a few of the employee giving programs at some of Atlanta’s leading employers.

Coca-Cola

Coca-Cola is an Atlanta matching gift companies that matches employee donations at a 2:1 ratio.

Coca-Cola offers a very generous employee giving program. The company offers a 2:1 match, which means eligible employee donations are tripled! They’ll match donations anywhere from $25 to $20,000, as long as they’re made to eligible nonprofits.

Coke is willing to match donations to nearly all nonprofits but does have a few restrictions on their matching gift program. For instance, part-time employees are ineligible to participate.

Another aspect of Coca-Cola’s program worth mentioning is that the company does a great job promoting the programs to Coke employees! Read more about this in our previous article that covers employee matching gift participation rates at various companies across the nation.

Click here for additional info on Coke’s matching gift program.

Home Depot

Home Depot, an Atlanta matching gift company, matches donations anywhere from $25 to $3,000.

As one of the major companies based in Atlanta, Home Depot is also a generous supporter of nonprofits in the city. They match donations anywhere from $25 to $3,000 at a 1:1 ratio.

Similar to Coca-Cola, the company has few restrictions in place. For instance, both full-time and part-time employees are eligible, but unlike some other major companies, retired employees are ineligible.

The company has an easy-to-use electronic matching gift submission process, which means your donors can submit matching gift requests in a matter of minutes.

If you’re interested in learning more about the typical process a donor goes through to submit a matching gift request electronically, learn more about Home Depot’s electronic submission process.

Click here for additional info on Home Depot’s matching gift program.

IBM

IBM matches donations made by both current employees and retirees.IBM is an Atlanta matching gift company that matches donations with either monetary and equipment grants.

The matching gift ratio varies depending upon whether it’s an employee or retiree making the donation. For instance, IBM will match eligible contributions of up to $5,000 per institution per current employee at a 1:1 ratio. For retired employees, they’ll match at a .5:1 ratio.

Plus, they provide volunteer grants for employees and retirees who prefer to donate their time rather than money. They offer both individual and team volunteer grants. Depending on the amount of volunteered hours, employees can request from $500 to $5,000, starting at 40 hours.

Charitable employees who volunteer for eligible organizations can request either a monetary grant or an equipment grant. Specifically, team volunteer grant requests for eligible schools and nonprofits can be up to $7,500 in equipment. For individuals volunteer grant requests, IBM employees and retirees can request up to $3,500 in technology grants or $1,000 in cash awards each year.

Click here for additional info on IBM’s matching gift program.

Delta Air Lines

Delta Air Lines matches employee donations up to $5,000.Delta matches employee donations to a wide range of educational institutions, including those that are both public and private. Plus, they make the match request process simpler through electronic forms.

Delta matches up to $5,000 annually per eligible individual at a dollar-for-dollar rate. This is up from a 50% match on up to $2,000 annually just a few years ago.

The program is offered to full-time employees, part-time employees, and retirees.

Click here for additional info on Delta Air Lines’ matching gift program.

AT&T

AT&T, an Atlanta matching gift company, offers a Cause Cards program as a way to match donations.AT&T is the largest provider of mobile and fixed telephone systems in the United States. As of 2018, it’s the ninth-largest company in the U.S. by total revenue.

While AT&T doesn’t offer a matching gift program, the company supports organizations that full-time employees are passionate about through its Cause Cards program.

Cause Cards are grants from AT&T given to eligible charities recommended by employees. All employees that participate in the annual Employee Giving Campaign are eligible to receive a Cause Card.

The grant amount depends on each individual employee’s total giving amount. These Cause Cards are expected to range from $25 to $250, and once they’re approved, employees are notified of the amount offered by AT&T and the deadline to select an eligible charity.

Click here for additional info on AT&T’s matching gift program.

United Parcel Service (UPS)

UPS, which was originally an Atlanta matching gift company, no longer offers a match program.We get more questions from our nonprofit clients asking us about UPS’s matching gift program than any other company. Unfortunately, this confusion arises from the fact that UPS is still listed on the majority of the random lists of matching gift companies found on various websites.

UPS does not offer an employee matching gift program. Upon hearing this news, our team reached out to the UPS Foundation for confirmation and received the following response:

“The UPS Foundation formerly offered a gift matching program for educational and cultural organizations. However, on February 20, 2009, UPS’s Board of Trustees approved the action to suspend the Gift Matching Program due to the economic climate. At this time, there are no current plans to restart the program.”

While they don’t match employee donations, they are avid supporters of their local communities. For instance, in recent years, they’ve invested over 1.8 million volunteer hours and over $100 million to charitable organizations.

Equifax

Equifax, an Atlanta matching gift company, matches donations from $50 to $5,000.Equifax matches employee donations to nearly all 501(c)(3) organizations. While the company provided us with a paper matching gift form copy, we always encourage employees to check the company intranet to ensure it’s the most up-to-date version.

Both full-time and part-time employees are eligible to participate in the program. Donations of $50 to $5,000 may be matched at a 1:1 ratio. In other words, donations to eligible nonprofits can potentially be doubled!

As with many corporate giving programs, Equifax aims to enable employees to use a part of the company’s budget to support their own philanthropic interests.

Click here for additional info on Equifax’s matching gift program.

Additional Atlanta Matching Gift Companies

Hundreds of other major employers in the Atlanta area also match employee donations. Check out some other Fortune 1,000 companies in Atlanta that offer matching gift programs:

  1. Southern Company
  2. Truist Bank
  3. First Data Corporation
  4. Pulte Group
  5. Aaron’s, Inc.
  6. Carter’s, Inc.
  7. Global Payments, Inc.

By familiarizing yourself with employers who offer corporate giving programs, you set yourself up for a successful fundraising strategy. Otherwise, you may miss out on important revenue opportunities.
A matching gift database can help your nonprofit pinpoint Atlanta matching gift companies.

Exploring Opportunities with a Matching Gift Database

By adding a matching gift database (like Double the Donation) to your nonprofit’s tech toolbox, you’ll substantially increase your revenue potential.

Double the Donation’s database has data on more than 20,000 companies that represent 15+ million match-eligible individuals, making it the world’s leading matching gift database. Here’s how it works:

  1. You embed the search tool across your fundraising channels (e.g. your website and donation webpage).
  2. Donors/Volunteers search for their employers.
  3. Your supporters instantly receive updated info on their employers’ giving programs.

Larger nonprofits may benefit even more from 360MatchPro by Double the Donation. It recognizes match-eligible donors through email domain screening and enables email automation to drive matches to completion.

Want to find out how these tools can help your Atlanta nonprofit increase its fundraising potential?


Atlanta is home to many of the nation’s leading companies that match employee donations. Make sure everyone in your organization is familiar with major employers that offer giving programs in your area.

At the very least, your organization should share the above companies with both your team and your supporters. Making sure they’re familiar with these major companies can help your organization boost its revenue.

You should also consider taking it a step further by providing donors and volunteers with detailed information on their company / their spouse’s employer. By raising awareness and simplifying the match process for supporters, you should increase your fundraising revenue.

Take a tour of Double the Donation’s matching gift service to see if we can help your organization raise more money from these programs.

Learn about fundraising match programs and the top companies that offer them.

Matching Gifts for Run/Walk/Ride Events: Top 5 Companies

At Double the Donation, we often discuss matching gift programs, or those through which employers match the donations made by their employees to qualifying nonprofits. However, did you know that many national (and even international) companies also offer fundraising match programs?

These opportunities are a bit different than the traditional matching gift programs, and depending on the type of fundraising your nonprofit partakes in, you might be missing out on them!

Fundraising match programs also involve employer matching. However, unlike matching gift programs that solely cover financial donations made from an employee’s own bank account, fundraising match programs involve a company matching all of the funds raised by an employee during a fundraising activity.

This is particularly important to consider in regards to one of the most popular fundraisers in the nonprofit world: The Run/Walk/Ride event. 

These events involve participant donors running/walking/cycling a certain distance and collecting pledged donations from their personal networks corresponding to that distance. Those pledged donations benefit your nonprofit and the farther a participant exercises, the more they raise!

However, for donors that work for a company offering fundraising matching, these pledged donations can be doubled. We’re going to discuss the following five companies with fundraising match programs:

  • Intuit, Inc.
  • McAfee, Inc.
  • BP
  • State Street Corporation
  • Penguin Random House

Before diving into the above companies, however, we’re going to look at the easiest way to discover these opportunities– with dedicated matching gift tools.

Matching gift tools are the best way to discover these programs.

The Best Way to Discover Matching Gifts

To capitalize on these fundraising matching programs, you first need to discover where they exist. The easiest way to do that is by using dedicated matching gift tools.

Matching gift tools allow your organization to discover where these opportunities exist and pursue them if so. For example, 360MatchPro is a fully automated matching gift tool that automatically searches a donor’s eligibility once a donation is made. If eligible, information regarding how to submit a match request is sent to the donor as well.

With that, check out these top 5 companies that offer fundraising match programs.

These are some of the top companies offering fundraising match programs.

Companies that Match Gifts to Run/Walk/Ride Events

Intuit, Inc.Intuit is a top company offering a fundraising match program.

Intuit is a software company that develops financial and tax preparation software. It has 8,500 employees and offers a comprehensive matching gift program to its employees.

Intuit’s matching gift program includes an individual match, in which the company will match an employee’s donation of up to $2,000 to a nonprofit organization or educational institution of their choosing. In addition, Intuit’s corporate giving programs include a fundraising match. Intuit matches all of the money personally raised by an employee for a fundraising event.

There is a combined $2,000 maximum match (for both individual and fundraising matches) per employee every year.

Learn more about Intuit’s matching gift program.

McAfee, Inc.McAfee is a top company that offers a fundraising match program.

McAfee, the world’s largest security technology company, is a computer security software organization located in California that was recently acquired by Intel.

McAfee offers both individual matches (at a 1:1 ratio), and fundraising matches (also at a 1:1 ratio).

There is a combined $1,000 company matching limit per employee.

Learn more about McAfee’s matching gift program.

British Petroleum (BP)BP is a top company that offers a fundraising match program.

BP, the fifth-largest company in the world by revenue, is an international oil and gas company headquartered in London.  BP employs nearly 80,000 people across the world with a large presence in the United States.

BP’s employee grant programs include the traditional personal donation matches, as well as matches for money raised from employees’ friends and family members. BP will match a maximum of $5,000 per employee, per year.

Learn more about British Petroleum’s matching gift program.

State Street CorporationState Street Corporation is a top company that offers a fundraising match program.

State Street is a financial services holding company that was founded back in 1792 in Boston. After many years of successful growth, the company now employs more than 30,000 people internationally.

State Street offers a matching gift program for employee donations called GiveMore, which matches at a 1:1 ratio. Within this program, annual matching limits are extremely generous but also vary by role:

  • Board of Directors, CEO, President and Vice Chairs can receive up to $35,000 in matching funds.
  • Executive Vice Presidents can receive up to $25,000.
  • Senior Vice Presidents can receive up to $15,000.
  • All other employees can receive up to $5,000 in matching funds.

State Street also offers a fundraising match program called CollectMore, where the company will match an employee’s fulfilled fundraising pledges. Limits in the CollectMore program are lower, but nonetheless, being able to have funds matched is an incredible benefit for employees participating in a fundraising walk, bike, or ride type of event.

Learn more about State Street’s matching gift program.

Penguin Random HousePenguin Random House is a top company offering a fundraising match program.

Penguin Random House matches employee donations of up to $2,500 per employee per year to most 501(c)(3) nonprofits.

To sweeten their program even further, Penguin Random House has a Fundraising Match Program where the company will match up to $1,500 per employee (included in the $2,500 per employee annual maximum), per calendar year, for money raised personally by employees for fundraising events to qualifying nonprofit organizations with 501(c)(3) tax-exempt status.

Types of fundraising events include, but are not limited to, walk-a-thons, bike-a-thons, and 5K’s to name a few. Each fundraising request will be considered on a case by case basis.

Learn more about Penguin Random House’s matching gift program.


Fundraising match programs are the perfect addition to any Run/Walk/Ride event.

If you’re planning such an event, check to see if any of your donors work for the above companies. If any of your participants are match-eligible, you can receive twice the fundraised donations for that participant!

Matching Gifts-in-Kind: Are In-Kind Donations Match-Eligible?

Matching Gifts-In-Kind | Are In-Kind Donations Match-Eligible?

At Double the Donation, we receive a wide range of inquiries from organizations seeking to maximize their matching gift revenue by proactively pursuing matches for all qualifying donations. One question that comes up on occasion has to do with matching gifts-in-kind⁠—and whether in-kind donations are eligible to be matched through corporate matching gift programs.

Unfortunately, the short answer is that no, gifts-in-kind are generally not eligible for company matches. But let’s dive deeper into the subject by exploring some of the most commonly asked questions along with hearing from real companies’ matching gift guidelines.

In this guide, we’ll cover the following:

Interested in learning more about matching gift best practices, leveraging in-kind donations, and how the two fit together? Let’s begin!

FAQ from Nonprofits and Donors on Matching Gifts-in-Kind

Understanding matching gifts and in-kind donations can be tricky. Here are some of the most commonly asked questions from nonprofits like yours (and sometimes even their donors!).

What are in-kind donations?

In-kind donations⁠—or gifts-in-kind⁠—are typically considered any type of non-monetary contribution to a nonprofit cause. While many donors provide cash (or check, credit card, bank transfer, etc.) that allows the organization to purchase goods and services required to keep their mission running, in-kind donations are offerings of the goods and services themselves.

One of the most common examples of gifts-in-kind is that of a canned food drive for a local food bank or pantry. People within a community are asked to provide donations of non-perishable food items which will then be distributed to the organization’s beneficiaries, as opposed to providing funds that the organization uses to make food purchases themselves.

Other types of in-kind donations you might see include vehicle donations, clothing drives, fundraising event prizes (such as auction items), technology and office equipment, free rentals (such as meeting spaces), or volunteer hours of specialized skills (such as graphic design, tax consulting, etc.).

Are gifts-in-kind eligible to be matched through matching gift programs?

This is a frequently asked question regarding gifts-in-kind⁠—by both the donors contributing the in-kind donations and the nonprofits receiving them. Here are a few examples of inquiries you might see:

From a donor ⁠—

“I work for a company with a matching gift program and want to donate food and supplies to a nonprofit to assist with a recent natural disaster. Do most companies match these in-kind donations?”

From a nonprofit ⁠—

“We’re reviewing our list of donors from the past few months and noticed that some individuals who made in-kind donations work for companies with matching gift programs. Are these donations eligible to be matched?”

If you’re looking for a quick explanation, you can assume the answer is, unfortunately, that in-kind donations are not typically eligible for corporate matches.

The longer answer is that because each company develops its own unique set of matching gift program guidelines, it can be difficult to provide a blanket answer for questions like these. However, we’ll explore a few businesses’ eligibility criteria below to get a better sense of the relationship between matching gifts and in-kind donations.

Another thing to keep an eye out for when it comes to in-kind donations of time and services (rather than goods and products) is volunteer grants!

Similar to matching gifts, volunteer grants are workplace giving programs offered by companies where they agree to financially support the nonprofits their employees are involved with. Though not all volunteer work is considered an in-kind donation (it typically must be an individual volunteering their “specialized skills”), supporters who work for companies with volunteer grants may want to look into these offerings as well.

How do you determine whether a gift-in-kind is match-eligible?

The easiest way to find out if any nonprofit donation is matchable is by utilizing a company database such as Double the Donation. This is true for gifts-in-kind as well as your traditional monetary contributions.

With this tool in hand, all you (or your donors) need to do is begin a quick search of the company’s name⁠—the database widget will even autocomplete search inquiries and account for spelling errors, name variations, and subsidiaries⁠—and the specific matching gift guidelines will be available in seconds.

If a donor’s employer is listed in the database, it should include a document or online portal where users can go to find out more information about program eligibility. This is likely where the information about in-kind match qualifications is housed, which will provide you with your answer.

What Popular Matching Gift Companies Say About In-Kind Gifts

Thousands of companies offer corporate matching gift programs where they agree to financially match donations made by their employees. Employees and nonprofits want to know whether gifts-in-kind are matching gift eligible, but it can be difficult to determine as it varies from company to company.

But let’s hear from some real companies! Here are excerpts from a few companies with matching gift programs and what they say about in-kind matching in their program guidelines!

Here's what Google has to say about matching gifts-in-kind.

Google:

Google is well known for offering a variety of employee giving programs. With matching gifts on personal donations, a fundraising match, and a dollars for doers program, Google supports organizations that employees are passionate about in a number of ways.

In terms of matching gifts-in-kind, here’s what Google’s program guidelines have to say:

“Your gift must be in the form of check, credit card, or marketable securities with a quoted market value. Gifts of securities will be matched with cash. The value of the stock will be calculated using the price at the close of the market on the day of the transfer of the security. We don’t match any other forms of personal or real property, including in-kind gifts.

Google does offer a volunteer grant program where they contribute $10 for each hour an employee volunteers with a charitable organization.”

Learn more about Google’s matching gift program >

Here's what John Deere has to say about matching gifts-in-kind.

John Deere:

John Deere offers a matching gift program for employees where each employee is able to request matching funds on up to $1,000 of personal contributions each year. John Deere matches donations to nearly all 501(c)(3) organizations.

In terms of matching gifts-in-kind, here’s what John Deere’s program guidelines have to say:

“To qualify for a program match, employee gifts must:

  1. Be paid before a match is paid – pledges do not qualify.
  2. Be paid in cash, by check or credit card.
  3. Qualify as a deductible charitable contribution by the U. S. Internal Revenue Service.
  4. Be personal contributions by employees only – funds cannot be collected from others and pooled for program match purposes.

John Deere also offers a generous volunteer grant program, where eligible employees may request grants worth $25 for each hour they volunteer with an organization⁠—up to $1,000 per year!”

Learn more about John Deere’s matching gift program >

Here's what General Electric has to say about matching gifts-in-kind.

General Electric:

Did you know that General Electric was the first company to institute a matching gift program? Yes it’s true. Back in 1954, General Electric created the Corporate Alumni Program to support its employees in their personal philanthropy and charitable giving. Since then, it has become a model for countless other employee matching gift programs.

In terms of matching gifts-in-kind, here’s what General Electric’s program guidelines have to say:

“Gifts may be made via cash, check, credit card or stock.  Gifts may also be made by current payment from an entity such as a personal foundation or donor advised fund if that entity has been funded solely by the eligible GE participant (note that gifts made to such an entity cannot be matched). The GE Foundation will not match real estate, in-kind, or non-monetary contributions (e.g. services, materials, supplies, etc.).

Learn more about General Electric’s matching gift program >

Here's what Beam Inc. has to say about matching gifts-in-kind.

Beam Inc:

Beam Inc. matches donations from employees to a wide range of organizations, including educational institutions (K-12 and higher education alike), arts and cultural organizations, and youth-based nonprofit causes.

In terms of matching gifts-in-kind, here’s what Beam Inc.’s program guidelines have to say:

“Examples of donations that are not eligible for a matching gift are those involving:

  1. Dues, payments, subscriptions, and contributions which accrue significant personal benefits to the donor (e.g., gifts, which cover the cost of services, tuition, fees, subscriptions, tickets, or other considerations).
  2. In-kind donations.

Learn more about Beam Inc’s matching gift program >Here's what Alvaria has to say about matching gifts-in-kind.

Alvaria:

Alvaria offers both an employee matching gift program as well as a volunteer grant program. Through its matching gift program, Alvaria matches up to $1,000 annually per employee per year. Additionally, through its Dollars for Doers program, the company provides $10 per every hour an employee volunteers (max $250 annually).

In terms of matching gifts-in-kind, here’s what Alvaria’s program guidelines have to say:

“What gifts are ineligible?

  1. Gifts that result in a benefit to the employee. Examples include dues, subscriptions, fees, loan repayments, bequests, insurance premiums, tuition, tickets, and dinners.
  2. Gifts or payments for primarily political or religious purposes, unless specified for a community outreach program, such as a soup kitchen or homeless shelter.
  3. In-kind gifts or gifts of real estate.
  4. And a number of other common restrictions.

Alvaria will provide $10 per hour in volunteer grants up to $250 per employee per year”

Learn more about Alvaria’s matching gift program >

Here's what State Farm has to say about matching gifts-in-kind.

State Farm:

State Farm Insurance offers a generous employee matching gift program where they agree to match up to $4,500 in individual donations per year. And all sorts of employees⁠—including current full-time, part-time, and retired team members alike⁠—are eligible to participate.

In terms of matching gifts-in-kind, here’s what State Farm’s program guidelines have to say:

“Ineligible Donations/Contributions and Designations –

  1. Contributions that are directed toward event tickets, dinners, gala, entry fees, and raffles.
  2. Bequests.
  3. Dues to organizations, groups, or clubs.
  4. Magazine or newsletter subscriptions.
  5. Payments for books, loans, or student fees.
  6. Tuition payments or other contributions that reduce or eliminate tuition.
  7. Unpaid, pledged contributions.
  8. In-kind donations and gifts made in lieu of a pledge.
  9. Insurance premiums other than life insurance.

State Farm offers a volunteer grant program (known as State Farm’s Good Neighbor Grant Program) which entitles an employee to request a $500 grant on behalf of a nonprofit organization they volunteered 40 hours of time with”

Learn more about State Farm Insurance’s matching gift program >


Each type of donation offers organizations like yours the opportunity to better pursue their mission and make their mark on the world. Unfortunately, most in-kind donations are not going to be eligible for corporate matches through donors’ employers. But that doesn’t mean you can’t have successful matching gift strategies alongside your in-kind fundraising efforts!

Learn more about matching gifts and the opportunities they bring nonprofit fundraisers with other Double the Donation resources:

Nonprofit Leadership Traits

Volunteer Grants and Matching Gifts from Board Members of Nonprofits

Many nonprofit organizations have a Board of Directors that make annual monetary contributions. Did you know that certain companies offer bonus matches or higher ratios and limits on matching gifts if their employees serve on nonprofit boards?

Here are some of these companies that offer higher limits on matching gifts from board members:

U.S. Companies Corporate Giving Policies

usbanklogoUS Bancorp/US Bank

US Bancorp is the parent company of U.S. Bank National Association (based in Minneapolis, Minnesota), ranked the fifth largest bank in the U.S. based on assets ($364 billion), and fourth largest based on total branches. The company employs over 64,000 people.

US Bancorp/US Bank Matching Gift Policy

US Bank offers a 1:1 matching ratio of gifts up to $1,000 by all employees. When a board member makes a donation, this limit is raised to $3,000 (still a 1:1 match ratio). US Bank matches donations to most nonprofit organizations.

WestRock

Learn more about US Bank’s matching gift program.

WestRock

WestRock is an American packaging company based in Richmond, Virginia. It has approximately 23,000 employees.

WestRock Matching Gift Policy

WestRock matches all employee donations up to $2,500 to education institutions (K-12 included). It also matches donations from employees who serve on the board of directors (or other governing body) of the organization to which the contribution is being made.

Learn more about WestRock’s matching gift program.

DominionDominion Resources, Inc.

Dominion Resources, Inc. (aka Dominion), is a power and energy company headquartered in Richmond, Virginia that supplies electricity in parts of Virginia and North Carolina, and supplies natural gas to parts of West Virginia, Ohio, Pennsylvania, and eastern North Carolina. As of 2012, Dominion employed 15,500 people.

Dominion Matching Gift Policy

When Dominion employees or retirees serve on the board of directors for a nonprofit organization, Dominion will make a 2:1 match up to $2,500. So, if the employee donated $2,500, Dominion will make a $5,000 donation, totaling $7,500!

Learn more about Dominion’s matching gift program.

pnm-volunteering

PNM Resources

PNM Resources, headquartered in Albuquerque, New Mexico, serves electricity to 498,000 homes and business in northern New Mexico and parts of west Texas. PNM employs about 2,000 people.

PNM’s Volunteer Grant Program

PNM provides 3 different levels of monetary grants for volunteer service provided by an employee:

  1. For every 12 volunteer hours donated, PNM will provide a $100 donation to an eligible nonprofit organization.
  2. For every 25 volunteer hours, PNM will provide a $300 donation.
  3. If an employee volunteers at least 25 hours AND serves on the nonprofit’s board of directors, PNM will provide a $500 donation.

Learn more about PNM’s volunteer grant program.

BSOCBlue Shield of California

With 4,500 employees, Blue Shield of California is based in San Francisco. It is a nonprofit health plan provider that serves more than 3.4 million health plan members and almost 65,000 physicians across California.

BSOC Volunteer Grant Program

Healthcare Organizations:

When a BSOC employee volunteers at a healthcare organization and makes a monetary donation up to $3,000, BSOC will match the donation at a 2:1 ratio, effectively making the total donation $9,000! When a BSOC employee serves on the nonprofit’s organization governing board and makes a monetary donation up to $5,000, BSOC will also match the donation at a 2:1 ratio, totaling $15,000!

Civic and Community Organizations:

BSOC employee volunteers at civic and community organizations can have donations of $1,500 matched at a 1:1 ratio. BSOC employee volunteers who are on the governing body of these organizations can have donations up to $2,500 matched at a 1:1 ratio.

Learn more about BSOC’s volunteer grant program.

Global Companies Corporate Giving Policies

SchneiderSchneider Electric, Square D NOAD & Subsidiaries

Schneider Electric is a France-based multinational corporation with nearly 10 U.S. business acquisitions that specializes in electricity distribution and automation management. It employs more than 152,000 people as of 2012.

Schneider Electric Matching Gift Policy

Schneider Electric, Square D NOAD & its subsidiaries provide a 1:1 match on all donations up to $10,000! If an employee is also an active member of a nonprofit organization’s board of directors, the match ratio is increased to a 1.5:1 ratio (that would total a $25,000 donation for a board member!)

Learn more about Schneider Electric’s matching gift program.

TakedaTakeda Pharmaceuticals Inc.

Takeda is the largest pharmaceutical company in Japan and Asia, boasting 30,000 employees worldwide. It is focused on metabolic disorders, gastroenterology, neurology, and inflammation. Despite being headquartered in Osaka, Japan, Fortune Magazine ranked the Takeda Oncology Company as one the 100 best companies to work for in the United States in January 2012.

Takeda Volunteer Grant Program

When an employee of Takeda Pharmaceuticals serves on the board of directors for eligible nonprofit organizations, said employee can request a $2,500 volunteer grant for the organization.

Learn more about Takeda’s volunteer grant program.

novartisNovartis International AG

Novartis is a Swiss multinational pharmaceutical company based in Basel, Switzerland. In 2010 it ranked number two among the worldwide pharmaceutical industry in sales ($46.8 billion). Novartis employs nearly 120,000 people.

Novartis Volunteer Grant Program

Novartis offers three types of volunteer grants:

  1. Individual Volunteer Grants: employees who volunteer at least 40 hours with an eligible nonprofit organization can request a $250 volunteer grant.
  2. Board Service Grants: employees who serve on the board of directors of an eligible organization can request a $750 volunteer grant after one year of board service. These grants are renewable every year for up to three years.
  3. Team Volunteer Grants: when five or more employees volunteer as a team on a special project for an eligible nonprofit, Novartis will donate $500 to the organization. (This is exclusive of Community Partnership Day.)

Learn more about Novartis’ volunteer grant program.

Learn about which major companies match gifts made to elementary schools.

Companies that Match Gifts to Elementary Schools

Oftentimes, educational institutions have avid supporters who make major donations. However, pinpointing which employers will match these donations can be difficult. This is because of the multitude of guidelines surrounding eligible organizations.

High schools and higher education institutions often receive matching gift funds, but elementary schools and foundations can also be major recipients of match-eligible donations.

If your school is fortunate enough to have a large donor base, make sure you’re researching large employers in your area. To revamp your fundraising strategy, you’ll need to raise awareness and make it easy for donors to submit match requests.

It’s well-known that almost all companies with matching gift programs will match donations made to higher education. However, the policies surrounding K-12 schools can be confusing. Let’s review a few companies that match employee donations to elementary schools, such as:

  1. The Home Depot
  2. McDonald’s
  3. Texas Instruments
  4. The Walt Disney Corporation
  5. Additional Matching Gift Companies

Elementary schools have a lot to gain from corporate matching. Companies want to actively support their local elementary schools, and there’s no better way to do that than matching donations made to them by employees. Let’s take a look at a few of these major matching gift corporations.

The Home Depot

Home Depot, a company that matches gifts made to elementary schools, matches donations anywhere from $25 to $3,000.Home Depot will match gifts to almost all 501(c)(3) organizations and educational institutions (elementary schools included). The company matches employee donations starting at as little as $25. Like many companies, Home Depot matches at a dollar-for-dollar ratio. In other words, eligible donations can be doubled!

Home Depot matches up to $1,000 annually per employee for each organization to which they donate. However, there’s a maximum amount of $3,000, too. Also, they simplify the match process by allowing employees to submit their requests electronically—no paperwork necessary!

Both full-time employees and part-time employees are eligible, so be on the lookout for this popular employer.

Read more about Home Depot’s matching gift program.

McDonald’s Corporation

McDonald's, a company that matches gifts made to elementary schools, offers the program to both full-time and part-time corporate employees.As one of the largest employers in the world, McDonald’s matching gift program has the potential to impact schools across the United States. In addition to its work with the Ronald McDonald House, the company has a generous philanthropy program.

The company will match corporate employee donations a year to elementary schools. While full-time and part-time corporate employees are eligible to participate, franchise employees are not eligible.

Additionally, McDonald’s will match up to $5,000 per employee per year and $10,000 per vice president and board of director member per year. There are a few more restrictions surrounding eligible employees, so make sure to do a bit more research on the company before submitting a request.

Read more about the McDonald’s matching gift program.

Texas Instruments

Texas Instruments is a company that matches gifts made to elementary schools and encourages its employees to volunteer.Not only does Texas Instruments produce classroom technology, but it also supports elementary schools with its matching gift program. Plus, TI stands out for doing an exceptional job of notifying employees and retirees of its programs.

The company matches donations of between $25 and $10,000 per employee each year. As an added benefit, Texas Instruments also matches donations from retirees. Double the Donation has a full list of Texas Instruments’ matching gift guidelines for educational institutions.

In addition to its matching gift program, TI encourages its employees to volunteer. After an employee volunteers 20 hours with an eligible educational institution (K-12 included), they can request a $250 grant for the school. Employees and retirees can request up to four volunteer grants (i.e. $1,000) each year.

Read more about the Texas Instruments matching gift program.

The Walt Disney Corporation

The Walt Disney Corporation, a company that matches gifts made to elementary schools, also offers a generous volunteer grant programs.The Walt Disney Corporation will match donations to elementary schools made by current full-time employees, part-time employees, and retirees of between $25 and $25,000 annually. The company matches to all K-12 schools.

Additionally, Walt Disney offers a volunteer grant program, called Disney VoluntEARS. Once an employee volunteers a minimum of 10 hours, they can request a grant. Like most corporate giving programs, the amount received depends on the number of volunteer hours. In other words, 10-24 hours equals a $100 grant, 25-49 hours represents a $250 grant, and so on. Once an employee exceeds 150 hours, they receive a $2,000 grant.

Also, the company recognizes exceptional individual volunteers with its “VoluntEARS of the Year” grants of $2,500.

However, Walt Disney’s grant request process is slightly different from other companies. Employees register their donations online and then email the certificate to the nonprofit. The certificate includes a “Gift ID” which the nonprofit uses to claim the matching gift funds.

Read more about Walt Disney’s matching gift program.

Additional Matching Gift Companies

While these companies offer generous matching gifts to educational institutions, they aren’t the only companies that do this. Here are a few other major employers that match gifts made to elementary schools:

  1. ExxonMobil
  2. HP, Inc.
  3. Chevron
  4. Microsoft
  5. Verizon

When developing your corporate philanthropy fundraising plan, make sure to research all your donors’ employers, not just those listed here. However, these are great companies to consider when kicking off your research!


Learn how Double the Donation can help your nonprofit pinpoint companies that match donations made to elementary schools.

How a Matching Gift Database Can Help

A matching gift database ensures that your elementary school, along with most other organizations, isn’t missing out on any corporate philanthropy opportunities.

Double the Donation works with organizations (including K-12 schools) across the country. The search tool, which can be embedded across online fundraising tools, has information on over 20,000 companies. Here’s what it does:

  • Enables donors to search their employers.
  • Provides users with forms and up-to-date information about companies.
  • Allows nonprofits to pinpoint matching gift opportunities.

This tool automatically recognizes match-eligible donors, follows up with them until the match process is complete, and even creates an automated matching gift plan for you.

Determine which tool is best for your elementary school (or other organization) and start boosting your matching gift revenue!


Matching gift programs are an additional source of funding for elementary schools that most individuals overlook. By identifying all of your match opportunities, you maximize your revenue potential. Plus, a lot of companies also have volunteer grant programs, where your generous volunteers can receive grant money for your school!

By knowing about employers in your area that offer matching gifts, you set your school up for fundraising success. Start looking for these opportunities, and maximize your revenue now!

If you’re looking to learn more about corporate giving programs, make sure to check out these useful articles:

  1. Corporate Giving Programs: The Ultimate Fundraising Guide. Matching gifts aren’t the only type of corporate philanthropy. Learn about other corporate giving programs with this comprehensive fundraising guide.
  2. 30+ School Fundraising Ideas That Work (Year After Year!) Spark a few ideas for your next school fundraiser with this creative list by Snowball Fundraising.
  3. Marketing Matching Gifts. Learn a few ways to promote matching gifts to your generous donors. That way, you can boost your fundraising potential.