SimplyFundraisingCRM Chooses Double the Donation for Advanced Matching Gifts Integrationy

SimplyFundraisingCRM Chooses Double the Donation for Advanced Matching Gifts Integration

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Double the Donation and SimplyFundraisingCRM are proud to unveil their new integration partnership, opening the door for nonprofit organizations to identify more matching gift opportunities for their donors with every donation.

“We are thrilled to partner with Double the Donation,” Says Jon Biedermann, President at SimplyFundraisingCRM. “I’ve known the founder, Adam Weinger, for years and nonprofits will save time and raise far more from their small and mid-level donors. Even better, they will save time raising more money with Double the Donation’s and SimplyFundraisingCRM’s automated processes to collect matching gifts – all in one beautiful integration that simply just works.”

The new integration between SimplyFundraisingCRM and 360MatchPro by Double the Donation allows nonprofits to discover donors’ employers and match eligibility and encourage them to submit their matching gift requests at a higher rate. More submitted match requests means more revenue for the fundraising org, all without complicated IT work or manual follow up efforts. 

“Something we love about the SimplyFundraisingCRM platform is how easy and stress-free it is for nonprofit users to manage,” said Adam Weinger, President at Double the Donation. “It was a natural fit that we make the process for those same nonprofits to raise more from matching gifts just as easy with an integrated solution.”

Around 78% of donors are completely unaware of their matching gift potential – the new integration between 360MatchPro and SimplyFundraisingCRM aims to raise donor awareness and close the gap to help organizations claim some of the $4-7 billion in matching gift revenue left on the table yearly.

Activate in Seconds and Start Raising More from Matching Gifts?

Activating an integration between your SimplyFundraisingCRM account and 360MatchPro by Double the Donation is all in the name – simple! In your SimplyFundraisingCRM launchpad, just enter your public and private API keys from your 360MatchPro account and save to activate your integrated tools. From here, you’ll be able to toggle your matching gift fields on and off to meet your campaign needs. 

Enter your public and private API keys to activate your matching gifts integration!

Once you’re set up with your integration, 360MatchPro will automatically start identifying match eligible donors as they give on your SimplyFundraisingCRM donation forms, and follow up with them via email to guide them directly to their company’s matching gift request process. Encouraging donors automatically to get their gifts match could turn your average $25 donation into a $50 impact–all without arduous manual outreach from your already busy team!

Donors can easily search their company name directly from their giving forms.

Plus, keep track of your matching gift data and outreach settings in your 360MatchPro portal to identify future matching opportunities, keep track of your year-to-date match identified amounts, and manage your email settings and customizations to keep your messaging streamlined and true to your organizational voice.

Looking to learn more? Check out our in-depth integration guide to get started!

Drive More Matching Gifts to Completion with 360MatchPro!

Double the Donation and SimplyFundraisingCRM’s partnership allow nonprofit organizations to raise more from every donor interaction with automated matching gifts marketing. Boost the impact of every donation by utilizing some key features: 

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

Drive more value for your organization by automating your matching gift processes!

Ready to get started with your matching gift journey? Request a personalized demo today and make sure you mention you use SimplyFundraisingCRM when you schedule.

About SimplyFundraisingCRM: Manage donors, collect donations online or offline, and make it easy for you and your board members to attract and retain donors. All with built in fundraising expertise in one easy-to-use platform that anyone can use and everyone will love. Visit https://www.simplyfundraisingcrm.com/ to learn more.

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://360matchpro.com/demo-request/.

Matching Gift Upsells: A Guide for Boosting Donations

Matching Gift Upsells | A Guide for Boosting Donations

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Raise more with matching gift upsells through Double the Donation.

If you’re looking to drive additional fundraising revenue through corporate gift-matching programs, making the most of matching gift upsells is the way to go.

Picture this: A donor is in the process of making a gift to your organization. As they fill out your online donation form, they select the second suggested gift size at $20. Upon submitting their donation, however, they realize that the gift would have been eligible for a corporate match from their employer should it have been just $5 more.

Since the company they work for has a $25 minimum donation for matching gifts, the donor’s initial $20 gift doesn’t quite make the cut. If they had known that before completing their donation, they would have sacrificed an additional latte that week to boost the contribution into the eligible gift-matching threshold. As a result, your nonprofit would have received not only the extra $5 from the donor but a $25 match as well.

The above scenario perfectly illustrates the importance of matching gift upsells and the impact they can have on nonprofit fundraising strategies. In this guide, we’ll walk through the following topics to provide more information about matching gifts and how to drive corporate donations effectively:

Ready to learn more about matching gift upsells and the opportunities they can present fundraising organizations like yours? Let’s get started with the basics.


Here are the basics for matching gifts and matching gift upsells

Matching Gift Basics

Before diving into the value of matching gift upsells and how you can use this strategy to increase your fundraising revenue, you’ll first need to understand a few key concepts surrounding matching gifts and matching gift upsells. We’ll answer those questions here!

What are matching gifts?

Matching gifts are donations made through a particular type of corporate giving program in which companies match charitable donations made by their employees to eligible nonprofit causes. The process typically looks like this:

  1. A donor makes a donation to your nonprofit organization.
  2. The donor determines that their employer offers corporate gift matching and that their gift is eligible for a match.
  3. The donor submits a form to their employer with details about their donation and the nonprofit they gave to.
  4. The employer reviews the request and confirms the initial donation with your organization.
  5. The employer makes their own matching donation to your cause.

The exact parameters surrounding an employer’s matching gift program varies by company, though the vast majority of participating businesses match eligible donations at a dollar-for-dollar rate. Others, however, choose to match at a lower (e.g., 50 cents per initial donor dollar) or higher rate (e.g., $2 or even $3 per donor dollar).

What are matching gift upsells?

Driving matching gift revenue effectively is all about using the right verbiage in your fundraising asks. One thing that nonprofits are beginning to see more of is called matching gift upsells.

Every company puts different eligibility criteria and guidelines in place for their matching gift program. One of these criteria is minimum and maximum donation amounts that the business is willing to match. A matching gift upsell occurs when organizations encourage donors to make larger gifts in order for their contributions to be eligible for a corporate match.

In other words, when a donor is about to make a donation that falls below their employer’s donation threshold, a matching gift upsell convinces them to increase their gift size to fall between the minimum and maximum match amounts.


Here is the value of matching gift upsells

The Value of Matching Gift Upsells

Matching gift upsells offer significant value to nonprofits looking to improve their corporate fundraising strategies while raising more for their causes and building strengthened relationships with supporters. As you lean into this powerful tactic, here are three key benefits to consider:

  • Increased initial donations: According to Double the Donation research, 1 in 3 donors reported that they’d likely make a larger gift to a nonprofit if they know it’s being matched by their employer. By increasing the initial donation size to fall into their employer’s match eligibility criteria, donors put more dollars towards your organization.
  • Corporate matches: When donors bump up their gifts to become match-eligible, it allows you to collect additional corporate matches for your cause. That means more donations for your organization along with better corporate relationships.
  • Improved donor engagement: Matching gifts offer an invaluable engagement opportunity for donors who are looking to provide additional support to a mission they care about. When you make it easier for donors to become eligible for these programs, more individuals get the privilege of knowing their gifts are going further and making a more significant difference.

Just as matching gifts offer value to each party involved, matching gift upsells do as well. Without specific strategies in place to leverage this impactful concept, you’re likely to miss out on a ton of potential fundraising revenue.


Here are some best practices for leveraging matching gift upsells

Best Practices for Leveraging Matching Gift Upsells

Now that you understand the importance of matching gift upsells, how can you adjust your efforts to emphasize this type of fundraising strategy? Let’s discuss three of our favorite tried-and-true ideas for maximizing your matching gift upsell.

1. Provide access to matching gift program data.

One of the best ways to encourage matching gift upsells is by sharing company-specific matching gift details with donors. You can’t expect donors to up their donations to meet match-eligibility requirements if they’re unsure of their employer’s program guidelines!

Luckily, the right software can be a huge help here, as both a time-saver and a donation booster. For example, consider embedding a matching gift database tool in your online donation page. This way, donors completing an online gift can simply do a quick and easy search of their employer name to determine both if their company offers matching gifts and if the gift they’re about to make would be eligible.

Providing donors with employer giving details can help increase matching gift upsells.

If they see that their gift falls below their employer’s minimum, they can choose to adjust their donation size accordingly.

2. Incorporate suggested donation sizes.

Many organizations utilize suggested donation sizes to coax donors into giving larger amounts than they initially may have. When you choose your suggestions carefully, you can encourage more donors to make match-eligible donations and ultimately secure corporate gifts for your cause.

Here's how suggested donation sizes can help increase matching gift upsells.

But how? Matching gift statistics report that 93% of participating companies have a minimum donation threshold of less than or equal to $50. Further, the average minimum amount falls at $34. As you determine which donation sizes to set for your online giving form, keep these figures in mind.

For example, you might set your lowest donation tiers at $35 to $50, with larger gifts increasing from there. Just remember, it’s important to retain a “choose-your-own-donation” field that allows supporters to go lower, higher, or in between levels.

Here's an example of a matching gift upsell message in action.

3. Look for software that automates the upsell process.

Having the right software in place is a critical prerequisite for optimizing your matching gift efforts. When it comes to leveraging matching gift upsells in particular, we suggest exploring donation tools that offer that specific feature.

Double the Donation offers a native integration with Fundraise Up, which is a popular online donation platform that incorporates matching gift upsell functionality directly into the giving process. If a user is about to make a gift that falls below the minimum threshold for their employer, they’re automatically notified of the donation size gap and asked if they’d like to up their contribution to meet program requirements.

This collaborative tool allows donors to adjust their giving before clicking submit, often leading to increases both in donation sizes and matching gift eligibility.

 

Matching gift upsells are one of the best ways to bring an already lucrative fundraising strategy to the next level. You’ll receive additional funding for your cause while allowing more donors to make a larger impact on your nonprofit mission⁠—which is a win-win for everyone involved.

To make the most of this strategy, it’s vital that you equip your team and your donors with the matching gift fundraising technology required to make this idea a reality for your organization.

Learn more about matching gifts and other impactful fundraising strategies with these additional resources:

Raise more with matching gift upsells through Double the Donation.

Double the Donation and Classy Enhancement Announcement

Double the Donation and Classy Enhance Matching Gift Integration to Fuel Fundraising Opportunities

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Double the Donation and Classy have come together to enhance their existing matching gift solution to help organizations drive greater matching gift revenue. This new functionality will provide nonprofits with greater donor touchpoints, increased identification methods and advanced two-way data synchronization.

The 360MatchPro and Classy integration has already served countless nonprofits in their automated matching gift fundraising efforts. With this solution, fundraisers were targeting the more than 26 million individuals who work for companies with matching gift programs.

“Classy strives to provide nonprofits with innovative, advanced technology, and 360MatchPro consistently provides the best gift matching automation for donors,” said Colin Manuel, Head of Product Integrations at Classy. “With this enhancement, our customers can leverage the full gift matching power of the industry’s leading solution alongside their Classy fundraising campaigns.”

The enhanced matching gift technology will make it both easier for donors to submit matching gift requests and easier for nonprofits to track these gift matching submissions. With increased calls to action and more data flow opportunities, nonprofits will be able to drive matching gift revenue simply and seamlessly.

“The fundraising landscape is ever-changing, and our industry-leading technology is designed to evolve with the needs of our fundraising community,” said Adam Weinger, President of Double the Donation. “We are committed to providing nonprofits with cutting-edge technology, and these enhancements will ensure that Classy users can continue to drive matching gift revenue easily and efficiently.”

Using this advanced matching gift automation integration, nonprofits everywhere can continue to target the $4-7 billion in matching gift revenue that goes unclaimed each year.

360MatchPro - Activate in seconds and start raising more from matching gifts!

Activate in Seconds and Start Raising More from Matching Gifts!

Classy and 360MatchPro integration seamlessly for a simple setup process. Nonprofits with a 360MatchPro account can simply navigate to the Double the Donation App in “Apps & Extensions” within their Classy account to connect the two services. Then, simply add the matching gift solution to your chosen donation forms and confirmation pages.

Activate 360MatchPro from within Classy Manager

After the integration is set up, 360MatchPro gets to work by identifying match-eligible donors both during and after the donation process, making it easy for the tool to then automate personalized messages, driving employer matching gift requests.

With this integration, your organization can begin doubling (or sometimes even tripling!) eligible donations without having to dedicate any extra time or effort. This simple solution makes it easy for you to ramp up the matching gift funds while still focusing your valuable time on what matters most: your nonprofit’s mission.

drive more matching gifts to completion with 360MatchPro

Drive More Matching Gifts to Completion with 360MatchPro!

360MatchPro and Classy offer valuable matching gift features to help your organization double donations for your mission.

With the power of this solution, your organization can:

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

360MatchPro integration-partnership announcement-360MP provides value to your nonprofit

Ready to get started? Schedule a personalized demo.

About Classy: Classy is a social enterprise that creates online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Based in San Diego, CA, Classy is trusted by organizations of all sizes, from the fastest-growing nonprofits like Team Rubicon and The Trevor Project, to some of the world’s largest social organizations, such as The Salvation Army, Robin Hood Foundation, and Shriners Hospitals for Children. Classy also hosts the Collaborative conference, a three-day immersive experience designed exclusively for nonprofit professionals and social impact leaders to learn, share, and get inspired. For more information, visit www.classy.org or follow Classy on Twitter @Classy.

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://360matchpro.com/demo-request/

3 Areas to Improve Your Peer-to-Peer Fundraising Results

3 Areas to Improve Your Peer-to-Peer Fundraising Results

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by Mark Becker, Founding Partner, Cathexis Partners

Peer-to-peer fundraising is big. According to a peer-to-peer fundraising study by NonProfit PRO and Frontstream, 43 percent of nonprofits engaged in peer-to-peer fundraising said that fundraising made up more than 50 percent of their revenue. And according to Peer-to-Peer Professional Forum’s Peer-to-Peer Fundraising Thirty, 2.2 million people took part in peer-to-peer fundraising programs in 2020.

Stats like these suggest that it’s worth investing more time in your peer-to-peer fundraising program.

So, let’s take a look at three areas where you can improve your peer-to-peer fundraising results:

1. Recruit more participants.

One key thing peer-to-peer fundraising requires to be successful is participants. Here are some ideas for recruiting more participants for your next peer-to-peer campaign or event:

  • Create powerful messages – To get your supporters excited about helping you raise funds, it’s important to have a compelling story. Make sure your messaging addresses key ideas, including:
    • What makes your organization unique
    • What impact you are having on your mission
    • How your peer-to-peer campaign or event is solving a problem
    • What the funds raised from your campaign or event will help your organization accomplish
    • How participants can help you reach your fundraising goals
  • Make your story easy to understand and share – Make sure the messaging for your peer-to-peer fundraising campaign is easy to:
    • Understand – It should be obvious why your organization has launched the peer-to-peer fundraising campaign.
    • Convey – Your message should be simple enough for your supporters to easily explain to others.
    • Share – Your peer-to-peer fundraising tools should make it easy for participants to share your message.
  • Analyze your data – Take time to gather, analyze and use data from your past peer-to-peer campaigns or events to uncover trends and find new opportunities to improve your recruiting efforts. For example, review funds raised based on your top fundraisers’ connection to your organization. Understanding more about them can help you target your recruitment efforts with greater precision.
  • Do a “soft” launch – Consider doing a soft launch of your campaign in which you have staff members, board members, and your most involved constituents register to begin fundraising ahead of the official launch. Then, when other people come across the campaign, they’ll see that it already has an interest.
  • Build targeted recruitment emails – Segment your audiences and tailor messages for each segment for greater impact. For example, create email audiences based on past participation and past team membership. By doing so, you can send targeted messages, such as an early announcement email to those who have participated in the past and follow-up messages encouraging past participants to sign up.
  • Reach beyond your list – Think about other communications channels that reach beyond your constituent list: social media, your website, signs at your organization’s events, public service announcements, local morning TV news shows. All of these channels can be used to announce your campaign and recruit participants.

2. Motivate your participants to raise more.

Getting participants to sign up to fundraise for your organization (and providing them with basic details, sample emails, and suggestions about how to raise funds from their family and friends) is just the beginning. Your ability to reach your fundraising goals depends heavily on your ability to engage with your peer-to-peer participants and keep them motivated to raise funds.

Some ideas:

  • Issue social media challenges. Create social media challenges to get participants more excited about your campaign and help them engage with potential donors. For example, at the beginning of the week, issue a challenge via your website, social media, and email. Challenges can be related to your organization’s mission, such as “the participant who posts the most pet-themed photos wins the challenge,” or generic, like “the participant with the most donor selfies wins.” Then, promote the winner the following week.
  • Send out a call for videos. Ask participants to create videos to help inspire other participants. For example, ask your top fundraisers to develop a short video about why they’re raising funds for your organization or what have been their most effective approaches for raising funds from friends and family.
  • Provide incentives. Those who sign up for your peer-to-peer event or campaign have already shown interest in raising funds for your organization. But a little extra incentive can help you keep up the fundraising momentum. For example, offer a t-shirt, an online gift card, or another gift for participants who reach specified fundraising milestones.

3. Consider your peer-to-peer fundraising software platform.

The software platform you use to manage your peer-to-peer campaigns and events and to provide participants with the tools they need to raise funds is critical to your fundraising success. Be sure to periodically re-evaluate your software platform to ensure it’s still meeting your needs.

Here are three signs that it might be time for a change:

  • Your peer-to-peer participants aren’t as happy as they should be. Here are some signals that your participants are finding the online experience for your peer-to-peer campaigns and events difficult to navigate:
    • Registration abandonment. If you see a high number of people abandoning the registration process, or if that number starts to go up, it might be a sign that you need software that supports an easier and more intuitive participant-facing online experience.
    • Support requests. If you find your staff is receiving an increasing number of support requests for your peer-to-peer campaigns and events, it’s a signal that your software might not be as easy for participants to use as it should be.
    • Survey responses. After each event or campaign, it’s a good idea to send participants a survey to capture their feedback. Be sure to ask questions about their online experience. They’ll let you know if the experience is clunky or outdated.
  • Staff productivity is decreasing. If your organization’s peer-to-peer fundraising team doesn’t seem to be working as efficiently as it seems like it should be, it might be time for new software. You might hear them say things like:
    • It’s difficult to run reports and get the information they need when they need it.
    • Making changes to the participant-facing design is difficult and/or they aren’t getting the results they expect after making changes.
    • It seems to take too long to set up and/or edit a new campaign.
  • Your organization’s strategy is evolving faster than your software. As your organization evolves, it’s not uncommon for technology that once met your needs to no longer work for you. Here are some things to watch for:
    • Your software will not integrate with your donor database/customer relationship management platform, email marketing platform, or other key software that your organization uses or plans to add soon.
    • Your organization’s strategy has expanded to include more social media, apps, SMS, matching gift tools, and other technologies, but your software does not support or integrate with those technologies.
    • Your organization has shifted money or resources toward other technologies, and you need a more cost-effective solution.

Whether you’re just getting started with peer-to-peer fundraising, or you’ve been at it for years, the approaches in this article can make a positive impact on your peer-to-peer fundraising campaigns and events.

If you need more ideas or an extra set of hands for your peer-to-peer fundraising events or campaigns, the Cathexis Partners team is ready to help. Contact Cathexis Partners today.

About Mark Becker and Cathexis Partners: Mark founded Cathexis Partners in 2008 to help nonprofit organizations get the most from their existing technology tools, implement new technology to address gaps, and find the best overall approach to using technology to support their missions. He previously served as director of IT consulting at a fundraising event production company focused on nonprofits. Cathexis Partners helps nonprofits use technology to raise funds and engage supporters more effectively.

Double the Donation-UC Innovation-integration announcement feature image

UC Innovation Selects 360MatchPro by Double the Donation as New Automated Matching Gift Offering

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Double the Donation is thrilled to announce its newest integration with ascend by UC Innovation, a CRM software and consulting company committed to delivering innovative, sustainable results. This technical partnership has come together to provide educational institutions with the power to double eligible donations through the industry-leading matching gift solution, 360MatchPro.

“Our product, ascend, is the most comprehensive advancement solution based on the Salesforce platform, and 360MatchPro by Double the Donation is the most advanced matching gift solution on the market,” said Caroline Chang, VP of Product and Community Engagement. “Providing our clients with a simple integration with this solution is incredibly valuable.”

The integration is designed to work with the ascend platform to identify match-eligible donors following the donation process, then lead them directly to their matching gift submission form. This powerful technology makes it easy for organizations to double or even triple their employer matching gift funds without having to manually chase after matching gift requests, saving them time, effort, and revenue.

“UC Innovation’s ascend product is an impressive fundraising solution, and our team is so excited to add our robust matching gift functionality to it,” said Adam Weinger, President of Double the Donation. “Our combined solutions will undoubtedly drive value for our mutual users.”

ascend and 360MatchPro integrate seamlessly so that your organization can start harnessing matching gift funds in minutes. This simple process will allow your organization to target the 26 million individuals who qualify for employer matching gift programs.

360MatchPro - Activate in seconds and start raising more from matching gifts!

Activate in Seconds and Start Raising More from Matching Gifts!

360MatchPro and ascend integrate seamlessly so that you can start driving matching gift revenue in no time. To get started with this solution, simply navigate to the “Setup” section within your ascend account to manage your custom metadata types. You can then enter your 360MatchPro credentials to activate the integration.

Once you’ve added your credentials, you can navigate to your “Gift Processing Settings”. By editing these settings you will have the option to check a box that enables “Double the Donation”.

UC Innovation - 360MatchPro - integration activation option

That’s all there is to it! By entering your credentials and selecting the option to enable the integration, you can begin leveraging the power of 360MatchPro. With this integration, your donation records will flow from ascend into your 360MatchPro portal to kick off the matching gift process. 360MatchPro then gets to work identifying match-eligible donors and driving their matching gift requests to completion. This solution even stores valuable matching gift metrics directly in your 360MatchPro portal so that you may access actionable insights to drive your fundraising efforts.

Looking to learn more? Check out our in-depth integration guide to get started!

360MatchPro-Drive-more-matching-gift-requests-to-completion-with-360MatchPro

Drive More Matching Gifts to Completion with 360MatchPro!

Double the Donation and UC Innovation work to provide fundraisers with powerful, innovative solutions.

Using their matching gift integration, you team can:

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

360MatchPro integration-360MP provides value to your nonprofit

Ready to check it out? Schedule a personalized demo to learn how this integration will drive matching gift revenue for your organization.

About UC Innovation: Founded in 2011, UC Innovation is a CRM software and consulting company that is committed to serving higher education and nonprofit clients. Their organization focuses on delivering advanced solutions on time and on budget, finding that optimal blend of innovative products and deep domain expertise. UC Innovation strives to provide clients with solutions that use efficient business processes and state of the art technologies to reduce cost, ensure quality, and provide timely delivery of your CRM needs. To learn more, visit: https://www.ucinnovation.com/s/contact

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://360matchpro.com/demo-request/.

DonorSearch and Double the Donation Enhancement Announcement

Double the Donation and DonorSearch Debut Advanced Integration Enhancements

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Double the donation and DonorSearch are thrilled to announce their recent donor insight enhancements. This innovative integration now identifies high-value donors from within the 360MatchPro portal, providing actionable donor wealth data designed to drive revenue for your organization.

“Providing accurate, comprehensive, and actionable data is at the core of our mission, so enhancing our matching gift integration to include donor wealth insights felt like a natural choice,” said Bill Tedesco, CEO of DonorSearch. “Double the Donation’s 360MatchPro is an impressive solution, and we are looking forward to helping organizations harness wealth screening functionality through this integration.”

Using advanced, user-friendly technology, fundraising organizations can now filter high-value individuals in conjunction with their employer matching gift data. Using the data screening flag to craft actionable and effective matching gift messaging to your high-value donors leads to more excellent outreach customization options and higher matching gift results.

“DonorSearch provides impressive wealth insights, and we knew our users could benefit from connecting these data points with their existing matching gift metrics,” said Adam Weinger, President of Double the Donation. “It’s easy to see how these combined solutions will provide users with streamlined information that drives donor engagement and revenue.”

The 360MatchPro and DonorSearch integration work to provide nonprofits and educational institutions with the insights they need to drive donations for the causes they care about. Using advanced donor wealth-screening data, organizations can now not only see the details of their donors’ matching gift opportunities, but they can also see which of those opportunities ties to affluent individuals.

This powerful integration provides another touchpoint for fundraising organizations to target the 26+ million individuals who work for companies with matching gift programs.

Activate in seconds and start raising more from donor insights!

Activate in Seconds and Start Raising More from Donor Insights!

360MatchPro and DonorSearch  seamlessly integrate so you can begin leveraging donor insights in no time. To activate this integration enhancement, simply log in to your 360MatchPro portal, access the integrations tab and select the DonorSearch option. Then, enter your DonorSearch API key and validate your credentials.

Double the Donation - DonorSearch Activate Integration Tile

Once you select the “Integrate” option, you’ll be all set! Now you can access the high-value donor flag from within your 360MatchPro portal and begin tracking profitable matching gift opportunities without any unnecessary effort!

Looking to learn more? Check out our in-depth integration guide to get started!

360MatchPro-Drive-more-matching-gift-requests-to-completion-with-360MatchPro

Drive More Matching Gifts to Completion with 360MatchPro!

360MatchPro works with DonorSearch to help your organization identify the best donor outreach opportunities. Using this integration, your team can:

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after completing the donation process. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from the routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Instead, let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Then, rest easy knowing that 360MatchPro can handle the rest.

360MatchPro integration-360MP provides value to your nonprofit

Ready to get started? Schedule a personalized demo to learn more about how this integration can drive value for your nonprofit.

About DonorSearch: At DonorSearch, we know that philanthropy markers connect what is in someone’s heart – their aspirations in life – to their capacity to give to a nonprofit organization. Likewise, we believe that donor prospecting tools should help you connect your cause to more incredible people who can give to the mission. Founded in 2007 and built upon years of experience in philanthropy, our purpose is to provide nonprofits with actionable data and insights that help fundraisers connect more deeply with the right donors. With DonorSearch, identify your best donors, expand your donor pool, predict a donor’s capacity to give, and connect at the right time. Our platform empowers fundraisers and takes the guesswork out of donor prospecting so that you can focus your time on relationship building.
Check out the DonorSearch website to learn more: https://www.donorsearch.net/

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. Learn more at: https://360matchpro.com/demo-request/

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CSI Debuts Advanced Matching Gift Functionality for iMIS with 360MatchPro by Double the Donation

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Double the Donation is excited to debut its latest partnership with Computer System Innovations (CSI), a leading iMIS authorized solution provider supporting organizations in the not-for-profit marketspace. Through this partnership, CSI has integrated iMIS and CSiDonate with the industry leading matching gift solution, 360MatchPro by Double the Donation.

“Our team was eager to integrate CSiDonate with the leading matching gift solution, and 360MatchPro by Double the Donation was the obvious choice,” said Douglas Morris, Founder and CPO of CSI. “Their hassle-free software makes it easy for fundraisers to drive revenue, and we knew it could create a positive impact on our clients.”

Using CSiDonate and 360MatchPro, nonprofits and educational institutions can easily harness employer matching gift funds using an automated, easy-to-navigate system. This seamless solution works to identify match-eligible donors, drive matching gift donations and track valuable donor metrics.

“CSI has provided innovative software for years, and we are so excited for our integration to be added to their available functionality,” said Adam Weinger, President of Double the Donation. “Many fundraisers miss out on matching gift revenue, and our solution is designed to close that revenue gap and create more fundraising opportunities for iMIS users.”

With this integrated solution, fundraisers everywhere can use CSI and Double the Donation to target the 26 million individuals who work for companies with employer matching gift programs, leading to real fundraising impact without unnecessary effort.

360MatchPro - Activate in seconds and start raising more from matching gifts!

Activate in Seconds and Start Raising More from Matching Gifts!

360MatchPro integrates seamlessly within the CSI platform so that your organization can begin driving matching gift revenue in no time. To get started, simply navigate to your system settings and select the option to enable the Double the Donation integration. You will then be able to enter your 360MatchPro credentials.

enable 360MatchPro and enter credentials

Once you’ve completed the steps above, you can add the 360MatchPro search tool to your desired donation forms with just a few clicks. This allows donors to identify themselves as match-eligible during the donation process using the 360MatchPro streamlined search field. This smart search bar recognizes spelling errors, parent companies, and subsidiaries so that donors can identify their employer without running into roadblocks.

After the donation process, donors can access a direct link to their employer’s matching gift submission form on the confirmation screen – meaning they can kick off the matching gift process with just one click! This post-transaction message coupled with automated email follow-ups ensure that your donors have all the resources they need to start doubling donations.

These simple steps are all it takes for your organization to begin leveraging the gift-matching power of 360MatchPro.

Looking to learn more? Check out our in-depth integration guide to get started!

360MatchPro-Drive-more-matching-gift-requests-to-completion-with-360MatchPro

Drive More Matching Gifts to Completion with 360MatchPro!

360MatchPro and CSI work together to bring fundraisers the best matching gift fundraising solution. Using 360MatchPro’s advanced technology, your team can:

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

360MatchPro integration-360MP provides value to your nonprofit

Ready to get started? Schedule a personalized demo to learn how 360MatchPro will help you drive matching gift revenue.

About CSI: Since 1991, CSI has worked to provide innovative, custom products to its constituents. They specialize in making, selling, and implementing sustainable software solutions for the not-for-profit marketspace. Using certified technology, their team can provide fundraisers of all types with the resources they need to advance their missions with navigable technology. To learn more about CSI and their solutions, check out: https://www.csiinc.com/

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://360matchpro.com/demo-request/.

Double the Donation and FlexFormz - Integration Announcement

Double the Donation and FlexFormz Launch Advanced Matching Gift Automation with 360MatchPro

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Double the Donation and FlexFormz are thrilled to debut their technical integration partnership. This duo has come together to provide an automated matching gift solution to their nonprofit clients – helping these organizations target the 26 million individuals who qualify for employer matching gift programs.

“Employer matching gifts can make a real impact on nonprofits, and we wanted to provide our clients with the best possible avenue to capture these funds,” said Rebecca Vanderwerf, President of FlexFormz. “This new integration makes matching gift fundraising simple, and we can’t wait to roll out this feature for our users.”

The solution, 360MatchPro, is designed to identify match-eligible donors and then drive their matching gift requests to completion. Through an automated outreach process, fundraisers everywhere can increase contributions and fuel donor engagement without any unnecessary effort.

“We were instantly impressed with the FlexFormz donation pages, and we are so excited to add matching gift automation to this platform’s list of value adds,” said Adam Weinger, President of Double the Donation. “We’re confident that our combined solutions could make a lasting, positive impact on our fundraising clients.”

While matching gift programs are widespread, a lack of donor awareness leads to $4-7 billion in matching gift revenue going unclaimed each year. This FlexFormz and Double the Donation integration is designed to close the donor awareness gap and ensure matching gift funds don’t go unclaimed, but rather make a positive impact on the nonprofit organizations for which they were created.

360MatchPro - Activate in seconds and start raising more from matching gifts!

Activate in Seconds and Start Raising More from Matching Gifts!

360MatchPro integrates seamlessly with FlexFormz so that you can get up and running with just a couple of clicks. Simply navigate to your FlexFormz dashboard to download the Double the Donation add-on, then install the plugin to your WordPress website.

FlexFormz - Double the Donation plugin

Next, add the 360MatchPro search field to your desired donation pages. This streamlined field allows donors to enter the name of their employer and discover their employer gift matching eligibility. Once the donor begins typing, the search bar then gets to work, scanning Double the Donation’s extensive matching gift database to map donors to their matching gift request form following the donation process.

By adding this functionality to your donation pages, you can begin identifying match-eligible donors during the contribution process – to then drive them to submit their employer matching gift requests!

FlexFormz donation page

After the donation process, donors can access their employer matching gift request forms both from the confirmation page and through customizable automated emails. These messages provide the donors’ company-specific matching gift request pages – meaning they can begin the matching gift process with just one click!

Looking to learn more? Check out our in-depth integration guide to get started!

360MatchPro - Drive more matching gift requests to completion with 360MatchPro

Drive More Matching Gifts to Completion with 360MatchPro!

The 360MatchPro and FlexFormz integration was designed to help your nonprofit drive revenue without requiring any unnecessary work from your team.

Using this robust solution, your organization will:

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

360MatchPro integration-360MP provides value to your nonprofit

Ready to see it in action? Schedule a personalize demo to learn how the FlexFormz and 360MatchPro integration can drive revenue for your nonprofit.

About FlexFormz: Easily create innovative contextual and full-page donation forms designed to increase conversion rates. FlexFormz make it easy – even for non-technical users – to create a new form or campaign via simplified WordPress dashboard tools. FlexFormz specializes in effective giving forms that donors love to use, reducing form abandonment. FlexFormz integrates with multiple CRM databases to provide clean, actionable data and powerful real-time reporting. FlexFormz has no setup fees, no monthly fees, and no minimum usage requirements. To learn more, check out their website at: https://flexformz.com/

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. Learn more by requesting a demo at: https://360matchpro.com/demo-request/ 

Guest Post: 8 Simple Ways to Improve Your Peer-to-Peer Fundraising

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by Mark Becker, Founding Partner, Cathexis Partners

Peer-to-peer campaigns are a key part of many nonprofits’ fundraising strategies. If you’re running peer-to-peer campaigns, it’s important to strike a balance between growing your peer-to-peer fundraising programs and working with limited resources. 

With this in mind, here are eight simple yet impactful ways to improve your peer-to-peer fundraising campaigns and events: 

    1. Make things easier for your website visitors.
      Pretend you’re new to your fundraising program and visit the home page of your website. Go through the online process. Ask yourself these questions, take notes, and work with your website manager to make improvements:

      • Is it clear what I should do if I want to learn more, register, or donate?
      • How many clicks does it take to sign up or donate?
      • How many questions am I asked during the registration or donation process (and do we really need to ask all of them)?
      • If I’m donating, is it easy to find the person or team I want to donate on behalf of?
      • If I’m registering as a fundraiser, how easy is it for me to sign up and then start fundraising? 
    2. Make sure your messaging is impactful.
      To get your supporters excited about helping you raise funds, you need an engaging story to tell them, and for them to share with friends and family. As you build your story and write communications for your fundraising campaign or event, answer these questions:

      • What makes our organization unique?
      • What impact are we having on our mission?
      • What problem does this peer-to-peer fundraising campaign solve?
      • How do we want people to feel about our campaign (emotionally touched, inspired, outraged)? 
    3. Get your participants even more involved.
      The supporters who register to fundraise on behalf of your organization can be your biggest cheerleaders. Ask them how else they want to help, and be sure to ask them to recruit other participants. You’ll be likely to get more fundraisers on board. 
    4. Tie money to real items.
      Associate the donation levels for your campaign or event with what the funds will provide for your organization. Letting supporters know that their donation will help feed a family of four or send a child to school for a year is more impactful than asking for a specified amount of money. This also helps make raising money fun — a win for all! 
    5. Add matching gifts to your registration forms.
      Adding a corporate matching tool to your peer-to-peer fundraising registration forms helps your peer-to-peer event participants maximize their fundraising and their impact. This, in turn, means more dollars for your mission. Everyone wins. 
    6. Use clear calls-to-action.
      Every communication — whether it’s an email, text, or social media post — should have one clear purpose. When creating content, make sure you identify the action you want your reader to take and clearly communicate it (without adding several other asks!). 
    7. Have strategic follow-up procedures.
      Once someone registers, how do you communicate with them? Make sure there are standard processes on communications used after someone commits to your cause. Some of these can be automatic while others may require action from a staff member. Some things to consider:

      • Create a process for communicating with team captains.
      • Have a plan for reaching out to top fundraisers, your VIPs.
      • Develop a clear thank you program to ensure fundraisers and donors feel appreciated. 
    8. Take time for one-to-one outreach.
      Consider picking up the phone and calling your fundraisers. Ask them how things are going, and thank them for their work. Or, write a personalized note/email to thank fundraisers for their support. Also consider adding texts to the mix — they’re a great way to send a virtual high-five to fundraisers as they reach milestones.

These ideas may seem basic. In fact, they are. But they can truly improve your peer-to-peer fundraising campaigns and events. Taking a step back to focus on fundamentals may just help you move forward!

About Mark Becker and Cathexis Partners: Mark founded Cathexis Partners in 2008 to help nonprofit organizations get the most from their existing technology tools, implement new technology to address gaps, and find the best overall approach to using technology to support their missions. He previously served as director of IT consulting at a fundraising event production company focused on nonprofits. Cathexis Partners helps nonprofits use technology to raise funds and engage supporters more effectively.

ClickBid Gains Matching Gifts Functionality with 360MatchPro by Double the Donation

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Double the Donation is proud to announce its new partnership with ClickBid, a simple and affordable mobile bidding platform, with an integration between ClickBid bidding donation forms and text-to-give forms with 360MatchPro, Double the Donation’s strongest gift matching tool. With the leading matching gifts automation tool integrated into ClickBid’s solution, nonprofits will now be able to raise more from their auctions and fundraising efforts with corporate matching gifts. 

“Our team knew we wanted to offer clients a solution that would help them raise more without diverting their staff effort away from their causes—that’s why we turned our attention to matching gifts software,” says Matthew Burnell, Founder and CEO of ClickBid. “Double the Donation was a natural fit for what we were looking for.”

The ClickBid and 360MatchPro integration takes the hassle of matching gifts outreach and automates the process, allowing donors to discover their eligibility and take the next steps to get their gift matched without strenuous effort from fundraising teams. 

“We love what ClickBid has done in the mobile bidding space, and we’re excited to offer expanded functionality by adding matching gifts to the equation,” says Adam Weinger, President at Double the Donation. “This integration will undoubtedly help nonprofits reach their matching gift revenue potential with little to no lift from their IT team.”

The ClickBid and Double the Donation integration is easy to activate and can get started identifying match eligible donors in a matter of minutes, allowing nonprofits to claim their piece of the $4-7 billion in matching gift revenue left on the table each year.

Activate in Seconds and Start Raising More from Matching Gifts!

Activating your 360MatchPro account on your ClickBid platform is a simple process: just enter your API keys and toggle on your matching gifts settings to get started using 360MatchPro on your ClickBid text-to-give and bidding donation forms. 

Enter your public and private API keys to activate your integration.

Once you’re all set up, your donors will be able to discover their match eligibility directly from their donation forms while they give with the 360MatchPro autocomplete search tool. Once they submit their donation, the confirmation page plugin will tell them everything they need to know about their company’s matching gift program–plus, they’ll get a direct link to their matching gift request form so they can complete that match right away. 

Donors can find their match eligibility directly on their donation forms!

A simple setup for nonprofits and an easy match process for the donors means that your organization can start collecting employer data the minute you activate, and you’ll start seeing those matching gift checks rolling in not long after!

Looking to learn more? Check out our in-depth integration guide to get started!

Drive More Matching Gifts to Completion with 360MatchPro!

Corporate philanthropy can have an immense impact on nonprofits, especially if those nonprofits are equipped with the best tools out there. By choosing Double the Donation as their exclusive matching gift software provider, ClickBid has made it possible for your organization to leverage 360MatchPro’s advanced functionality to raise more than ever before. 

Check out some of these features you’ll have access to as a 360MatchPro user: 

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.


Don’t wait to get started with 360MatchPro and ClickBid–request a personalized demo today to get started.

About ClickBid: Founded in 2002, ClickBid provides mobile bidding software that helps charities strengthen donor relationships through exciting events and year-round giving opportunities. ClickBid’s software is supported by a service team dedicated to intimately understanding their customers’ missions and partnering with them to ensure success

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://360matchpro.com/demo-request/.