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This guide explains what matching grants are and how your nonprofit can get started.

What Matching Grants for Nonprofits Are and How to Find Them

October 19, 2023/in Learning Center, About Double the Donation, Fundraising Ideas /by Adam Weinger

Imagine a world where you could magically double the funds your nonprofit raises. You’d be able to accomplish twice as much for your mission without repeatedly going to your donors for larger contributions. What if we told you that there actually is a resource like this available to nonprofits?

In the world of philanthropy, there’s a game-changer that amplifies the impact of charitable giving and fosters a sense of shared purpose. It’s called matching grants!

In this article, we’ll delve into the essentials of matching grant programs. Along the way, we’ll share insight into what they are, where to find them, and how you can start leveraging this awesome resource. Here’s a rundown of what you’ll learn:

What Are Matching Grants?
The Difference Between Matching Grants and Matching Gifts
The Benefits of Matching Grants for Nonprofits
How Do Matching Grants Work?
Types of Matching Grants for Nonprofits
How to Get A Matching Grant for Your Nonprofit

We’re all about corporate philanthropy and its incredible power for nonprofits, so we’re excited to share the power behind these transformative grants. Let’s dive in!

What Are Matching Grants?

Matching grants are grants provided by corporations, foundations, or individuals to nonprofit organizations wherein the corporation agrees to match a certain amount of money that the nonprofit raises.

Matching grants require your nonprofit to contribute to your fund like the grantor does. When applying for a matching grant, you’ll agree to contribute a specific amount to your own campaign. Then, if you win the grant, the grantor will match the funds your nonprofit pledged. Usually, this is at a 1:1 or 2:1 ratio. While a 1:1 match means the funder will contribute the same amount, a 2:1 match means they will put in twice as much as your organization does.

In contrast to traditional grants where nonprofits are given a specific amount of money upfront, matching grants encourage nonprofits to raise money independently. For example, a nonprofit might have a matching grant where the grantor agrees to double every donation made through fundraising activities.

To acquire a matching grant, nonprofits often need to apply directly with the corporation. The corporation will set specific eligibility guidelines, and the nonprofit must submit a proposal stating how it will spend the money to further its mission.

The Difference Between Matching Grants and Matching Gifts

At Double the Donation, we’re experts in the matching gifts field. While matching grants and matching gifts are similar, there are a few distinct differences. Let’s explore the primary ways matching grants and matching gifts vary:

Who Provides Funding: Matching grants are donations provided by corporations to nonprofit organizations. The company agrees to match a certain amount of money the nonprofit raises. Meanwhile, corporate matching gifts are a form of corporate philanthropy in which a corporation matches donations made by its employees to eligible nonprofit organizations.
The Goal: While the goal of matching grants is to encourage nonprofits to fundraise independently, the goal of matching gift programs is to encourage employees to support charitable causes. When an employee donates to an eligible nonprofit, they’ll submit a request to their employer, asking them to make an additional contribution to the same organization. Their employer will match the donation up to a certain amount, typically based on eligibility guidelines.
The Request Process: A nonprofit must apply for matching grants with the grantmaking corporation. For matching gifts, employees need to initiate the match process. After donating, the employee will submit a matching gift request to their employer, providing documentation of the donation.

To summarize, matching grants involve corporations providing grants to nonprofits on a dollar-for-dollar matching basis to support specific projects or fundraising efforts. Matching gifts require corporations to match donations made by their employees to nonprofits. While both types of programs aim to increase the impact of charitable giving, they differ in terms of initiation, purpose, and application.

In both cases, online platforms can help nonprofits uncover match opportunities and their requirements. For matching gifts in particular, our auto-submission tools can even submit a donor’s match request on their behalf. When a qualifying donor opts into auto-submission while donating, our tools will automatically confirm their eligibility and submit a match request to their employer on their behalf.

Leveraging Matching Gifts

To get started with matching gifts, watch this video that’s packed with matching gift tips that’ll set your organization up for success. You’ll learn best practices for educating donors and leveraging a matching gift database:

From appointing a matching gift specialist to proactively researching donors’ eligibility, there’s a lot you can do to leverage matching gifts at your organization. Armed with this knowledge, your team can make the most of these CSR programs.

The Benefits of Matching Grants for Nonprofits

Matching grants require quite a bit of work to set up initially, including building a relationship with a grantor, creating a grant proposal, and deciding the terms of the grants. Fortunately, the results are likely to more than make up for the time and effort spent.

Here’s a rundown of the benefits of matching grants you can share with your fundraising team to attain their buy-in:

Funding boost: Matching grants provide additional funding for your cause, multiplying individual donations by two or even three times their original value. This means your nonprofit’s projects can have a greater impact.
Increase in donor satisfaction: When donors give a campaign where matching will be applied, they’ll know they’re making a bigger impact on your cause. If someone gives $50, they’ll be excited knowing that their gift will actually be worth $100 thanks to the contributing company.
Potential partnerships: While working with grantors, you can show that your nonprofit is determined to make a difference and worth investing resources into. In turn, you can establish relationships with funders and potentially secure future support through ongoing partnerships.

From the grantor’s perspective, matching grants and similar CSR initiatives position them as socially responsible and help them give back to their communities. This can help companies present themselves as positive places to work, which will help to boost employee morale and attract top talent.

How Do Matching Grants Work?

At this point, you know the basics of matching grant programs and are ready to learn how the process works. First, decide which type of matching grant to apply for. As we mentioned, consider the assets your nonprofit currently has.

While applying for any grant will follow the same general process, we’ll look at the process for a cash matching grant to keep things simple:

Agreement: Identify a potential matching grant opportunity. This could be through a corporate philanthropy program, a foundation, or an individual willing to provide matching funds. During this stage, you and the grantor will work out the terms of the match, such as the ratio (e.g., 1:1, 2:1, or more) and maximum amount.
Fundraising: Your nonprofit launches a specific fundraising campaign, event, or initiative with the goal of raising funds. This campaign should be designed to encourage donors to contribute to the cause, knowing their contributions will be matched by the grantor. Your donors can give to the fundraising campaign via various payment methods, such as online donations, checks, or cash.
Verification: Your nonprofit documents each donation received during the campaign. Based on the grantor’s requirements, documentation might include donor information, contribution amounts, and payment receipts.
Submission: Once the campaign wraps up or you reach the deadline the grantor set, your nonprofit submits documentation of all eligible donations to the grantor.
Matching funds disbursement: The grantor reviews the documentation to ensure each donation meets the agreed-upon criteria. Once everything is in order, they’ll disburse the matching funds to your nonprofit. Now, your organization is free to use the funds to further your mission, support specific projects, or address urgent needs.
Reporting: In some cases, grantors require the benefitting organization to provide reports or updates. These updates might include how you are using the matched funds or how they’re impacting your organization’s mission.

The process will vary depending on the grant type, but this is generally what to expect when pursuing this funding opportunity.

Types of Matching Grants for Nonprofits

When it comes to grant matching, there are a few key types to be aware of.

Consider your nonprofit’s assets when applying for different matching grants. Let’s dive into the different types of matching grants, so you can determine the best fit for your organization.

Cash Matching Grants

This grant involves a grantor providing a nonprofit with a monetary contribution that matches the funds raised by the organization at a dollar-for-dollar rate. If a nonprofit raises $10,000 and has a 1:1 cash matching grant, the funder would provide an additional $10,000.

For example, a grantor may match donations made by individuals during a specific period or fundraising campaign. Similar to matching gifts, this encourages donors to give more since they know their contributions will be matched.

In fact, 1 in 3 donors indicates they’d give a larger gift if their donation will be matched.

In-Kind Matching Grants

Unlike cash matching grants, this type of grant requires you to quantify the value of your resources. When filling out the grant application, your nonprofit will quantify its goods, services, staff contributions, volunteer hours, or other non-cash contributions in a dollar amount. You’ll use this estimation to meet the funder’s match requirements.

When searching for this type of funding, you’ll need to ensure you’ve accurately quantified the value of your non-monetary resources. For instance, this might involve documenting volunteer hours, valuing donated goods or services at fair market prices, or using accepted industry standards for valuation.

Volunteer Matching Grants

With this type of matching grant, the grantor promises to match the value of volunteer hours contributed by a nonprofit’s supporters. This type of grant is very similar to company volunteer grants, a CSR program in which a company donates to a nonprofit based on how much its employees volunteer.

For a volunteer matching grant, your nonprofit needs to provide information regarding how many volunteers you have and how many hours they worked during a specific time period. For example, let’s say a volunteer contributes 10 hours. In turn, the grantor might provide a monetary donation that equates to the value of those hours worked.

The current estimated value of each volunteer hour is nearly $32, which can add up quickly.

Other Grants

Grantors might allow you to use other grants you’ve received for matching purposes. Also called “braided funding,” this process involves “weaving” together different funding streams to support a specific project or initiative, hence the name.

For example, a nonprofit working on a community development project might secure a matching grant from one foundation, in-kind donations from a local business, and individual donations from community members. By combining these funding sources, the nonprofit can maximize the impact of its project while meeting the requirements of the matching grant.

How to Get A Matching Grant for Your Nonprofit

Whether you’re unsure where to look or need help applying, getting started with matching grant programs can be a tricky process. Keep reading to learn how to bypass any barriers!

Know Where To Find Matching Grants

You can find matching grant opportunities in many of the same places you would traditional grants. Discover matching grant opportunities by visiting the following resources:

Foundation websites. Many foundations and grantmaking organizations offer matching grant programs. Visit the websites of local, state, and national foundations to explore available grant opportunities.
Grant databases: Online platforms like Grants.gov, GrantStation, and Candid are great resources to check for grants. These databases provide information on different types of grants, including matching grants.
Local Government: Explore grant opportunities from local government agencies and municipalities. They may offer matching grants for community projects and initiatives.
Grant Alerts: Set up grant alerts from grant database websites. You can customize these alerts to receive emails when matching grant opportunities that align with your organization’s focus areas become available. USDA.gov is a great option for nonprofits interested in grant alerts.

You can also always join nonprofit associations, subscribe to publications related to nonprofit funding, or contact community foundations in your area!

Remember, corporate matching gifts are another easy solution for getting in on the gift-matching action. Look to your corporate partners and pay attention to where your donors work.
Then, look into these opportunities using a matching gift database. You can locate relevant matching gift opportunities and prompt donors to fill out a match request.

Write A Compelling Matching Grant Application

The application process for matching grants is pretty similar to that of traditional grants, but in most cases, the application will require you to go into more detail about how funds will be used. Grantseeking can get competitive, so put in the effort to craft a tailored application that stands out to funders.

As you get started, remember these tips for writing a compelling matching grant application:

Understand the guidelines.A big pain point for grantors is when applicants don’t follow the rules! Thoroughly review the funder’s grant guidelines and eligibility criteria. Check all instructions before spending time completing the application. That includes everything from including sufficient financial documentation to submitting the application by the deadline.
Create a strong case for support. Clearly articulate the problem your project aims to address and the impact it will have. Use data, statistics, and compelling stories to build a strong case for why your project is necessary.
Demonstrate alignment. Before starting your application, ensure your organization and project align with the funder’s priorities. In your grant proposal, highlight shared values and goals between the two groups.
Craft a compelling narrative. Write a persuasive narrative that tells your organization’s story and why your nonprofit, specifically, is the right organization to complete your project. Use concise, impactful language that’s easy to understand.
Customize each application. Tailor your application for each specific matching grant opportunity. Also, avoid generic templates since funders appreciate personalized proposals.
Highlight your resources. Grantmaking organizations want to know that your nonprofit has the fundraising capacity to meaningfully use the matching grant. Include proof via revenue statements or other financial documents to give your application legitimacy.

Are you still unsure of your grantseeking abilities? You can always seek feedback from nonprofit consultants or work with a grant writer. They know what funders are looking for and what will make your application stand out.

If your application isn’t approved, seek feedback from the funder, too. You can take their advice and apply it to future applications. Understanding the grantmaker’s mindset will put you in a much stronger position moving forward.

Wrapping Up: Multiplying Impact With Matching Grants

Matching grants have a ripple effect. Each single donation made during a matching grant campaign is magnified, providing even more support for your mission.

At this point, you should have everything you need to get started with matching grants. Start locating and applying for matching grant programs.

If you’re curious about other ways to multiply impact, explore these nonprofit fundraising and corporate philanthropy resources:

Get to Know the Basics of Corporate Matching Gift Programs. Matching gifts are an easy way to multiply donors’ impact. They’re not classified as matching grants but can have just as much (if not more) of an impact on your cause. Explore this guide to learn the basics of this opportunity.
Matching Gift Auto-Submission + CSR Platforms | What to Know. Matching gift auto-submission is the latest and greatest innovation in matching gift technology. Learn all about how your nonprofit can leverage it to multiply donations every day.
What is Corporate Giving? The Ultimate Guide to Earning More. Matching grants are just one part of the corporate giving world. Discover different opportunities your nonprofit has to tap into corporate philanthropy.

This guide will go over how you can increase gifts through a matching donation challenge.

Matching Donation Challenges: A Guide to Increasing Gifts

October 19, 2023/in Learning Center, Fundraising Ideas, Learning Center /by Adam Weinger

With matching gifts, nonprofit organizations can double the impact of their donors’ contributions with just a tiny amount of effort. In fact, an estimated $2-3 billion is donated through matching gift programs annually. But if you need funds by a specific deadline or want to finish out your fundraising campaign with a bang, a matching donation challenge is more suited to your needs.

When organized thoughtfully, matching donation challenges can greatly increase the gifts your nonprofit receives. To help you get started, we’ll cover the following topics:

What is a Matching Donation Challenge?
Benefits of Matching Donation Challenges
How to Set Up a Matching Donation Challenge
3 Best Practices for Successful Matching Donation Challenges

By the end of this article, you’ll be able to confidently host a matching gift challenge of your own. Let’s get started!

What is a Matching Donation Challenge?

With matching gifts, your nonprofit essentially asks your donors to check with their employers to see if they offer donation matches. If these matches are offered, then donors will typically need to fill out a form requesting the match. Then, your nonprofit receives the funds from both the donor and the employer’s match. Usually, matching gift programs work on an annual basis—even if the donation was made months ago, a donor can still request a match from their employer if it’s still the same year.

Where matching donation challenges differ from matching gifts is that they are generally a much more time-sensitive fundraising initiative. Rather than having individual donors request matches from their employers, during a challenge, a major donor or corporate partner pledges to match donations during a set time frame.

For example, they could pledge to match every dollar donated up to $20,000 at a 1:1 ratio for the weekend. This incentivizes supporters to make gifts during that time, as their donations will have a greater impact.

While matching gift challenges are usually for the benefit of a nonprofit, that doesn’t mean that only nonprofits organize them. For example, the popular convention Dragon Con designates a charity every year for a dollar-to-dollar match during the convention dates.

Benefits of Matching Donation Challenges

Matching donation challenges offer nonprofits a variety of benefits, including the following:

Additional funding. Since donations will be matched by your partner, your nonprofit will receive additional funding without having to ask donors to give more.
Increased engagement. Due to their time-sensitive nature, matching donation challenges create a sense of urgency for your supporters. This results in an increased amount of gifts and drives high levels of engagement.
Supporter retention. Through the power of donation matching, your supporters’ gifts will make a greater impact on your nonprofit. This empowers donors to play a more rewarding role for your organization, and when they witness the impact of their gifts, they’ll be more likely to give again.
Corporate partnerships. Depending on the partner you acquire, matching donation challenges provide an excellent opportunity to solidify relationships with corporations and businesses. This can lead to future partnership opportunities, such as event sponsorships.

These benefits make matching donation challenges uniquely suited to augment your existing fundraising efforts. For example, if you have a year-end giving strategy in place, take advantage of the increased generosity at the end of the year and create a matching challenge for the last few days of December. That way, you’ll maximize the gifts that your nonprofit receives.

How to Set Up a Matching Donation Challenge

To properly leverage the benefits of a matching donation challenge, you need to know how to organize your challenge. Follow these six steps to help ensure your fundraising success.

1. Identify challenge details.

The first step to creating a successful matching donation challenge is to identify the details of the challenge. Ask yourself the following questions:

Will the challenge be a part of a larger fundraising campaign?
When will the challenge take place?
Will the challenge fall on any significant dates or times?
Are there any legal requirements or restrictions to consider?

By answering these questions, you’ll lay the groundwork for a carefully planned challenge. For example, if you decide that your matching donation challenge will be your main fundraising event of the summer, your plans should look different than if it will be the grand finale of your year-end giving campaign. In the former instance, you’ll be structuring your summer fundraising around your matching donation challenge. In the latter, you’ll need to plan other fundraising events and initiatives on top of your matching donation challenge.

2. Establish your goals.

As with any other fundraising initiative, the main goal of a matching donation challenge is to increase donations to power your nonprofit’s mission. After identifying the details of your challenge, consider how your fundraising initiatives have fared in the past to help inform what your goal should be.

For example, let’s say that you’re the leader of an organization dedicated to funding breast cancer research. You host an annual Pinktober fundraising campaign, and you usually raise around $50,000. However, this year, you’d like to raise $75,000 instead—$25,000 more than usual. You can plan to use a matching donation challenge to raise this amount, making your goal $25,000.

What’s interesting about a matching donation challenge is that the match amount generally represents half of your goal. In the case of the Pinktober fundraising campaign, your goal is to raise an additional $25,000 with your challenge. To have a successful matching donation challenge and fundraising campaign, you need to secure a partner who’s willing to match at least $12,500 worth of donations.

3. Seek out a matching donation partner.

After deciding on the details of your challenge and determining your goal for it, your next step is to seek out your matching donation partner. This individual or group will be responsible for putting forth the funds to match the donations made by your supporters.

Individuals and groups that are commonly nonprofit matching donation partners include:

Local businesses. Since these businesses work in the same community as your nonprofit, they’re more likely to be interested in lending their support. Target businesses that work in a similar vertical to your nonprofit for best results. For example, if your organization is dedicated to solving food insecurity in your community, a restaurant may be open to partnering with you. Alternatively, you can work with businesses with similar values and visions for the future. For instance, an environmental conservation organization might partner with a sustainable clothing store since they both believe in preserving the world’s natural ecosystems.
Large corporations. Large corporations are also great prospects for matching partners, as they usually have larger budgets. When seeking a partner in businesses like these, check for companies that share your values or have corporate philanthropy programs. This demonstrates a vested interest in social good, making it more likely that they’ll partner with you.
Major donors. Major donors are some of your nonprofit’s staunchest supporters. You can propose a matching donation partnership in lieu of their generous annual donation, making them more likely to accept.
Board members. Your nonprofit’s board members may also be wealthy, making them another enticing option when seeking out matching donation partnerships.
Celebrities or influencers. Celebrities and influencers frequently align themselves with charitable causes—just look at Angelina Jolie, for example. If you have connections to these individuals, they have the funds to make the perfect partner.

When reaching out to potential partners, frame your ask in terms of the benefits that they’ll receive. For instance, if you share a similar target audience as a business, you might share your audience’s demographics and explain how, in exchange for their generosity, you’ll market their business in your advertising materials. As a result, they’ll gain exposure to new prospective customers. Plus, your corporate partner will get a boost in their reputation by working with your organization.

Keep in mind that you don’t have to limit yourself to a single partner! If multiple individuals or organizations are willing to be your partner for your matching donation challenge, don’t hesitate to accept multiple partnerships to help you reach your goal.

4. Promote your matching donation challenge.

It’s estimated that over $4 billion in matching gift funds goes unclaimed every year, yet 84% of individuals say that they’re more likely to donate if a match is offered. This shows that the biggest barrier to nonprofits claiming funds from matching gifts is a lack of awareness.

Generating enough awareness is also critical to matching donation challenges. To create that sense of urgency and entice your supporters into giving, you need to have a strong marketing strategy. Spread information about your challenge through the following marketing channels:

Website
Direct mail
Email newsletters
SMS
Social media

Announce your matching donation challenge in advance of the challenge’s start date to build excitement. Be sure to include the dates of the challenge, the dollar amount of donations that will be matched, and any restrictions on donations. For example, if your partner will match $25,000 at a 1:1 ratio but only if the donations are $100 or less, include that information in your materials.

By thoroughly marketing your challenge, you’ll be able to create a sense of immediacy to support your cause, resulting in more donations for your organization.

5. Monitor challenge progress.

When your matching donation challenge begins, monitor your donation progress toward the match maximum. Be sure to provide this information to your supporters as well—transparency about funds received will create a sense of trust. Additionally, if individuals see that you are nearing your match goal, they may be more likely to donate to your nonprofit.

For the best results, consider investing in a matching donation or matching gift software solution. These tools simplify matching donation challenges with data and analytics features. With the right solution, you can create fundraising thermometers or leaderboards that automatically update as gifts are made. Plus, you can even leverage your software to receive employer matches during your matching donation challenge, effectively tripling the impact of donations made during this time.

6. Follow up after the event.

At the close of your matching donation challenge, report the results to your match partner and supporters. That way, your partner will know how much they’ll need to match, and your supporters will know if you met your goal or not.

Regardless of whether your goal was met, be sure to thank all parties involved in the challenge. For instance, you might email thank you notes to all of your supporters, write handwritten thank you notes to your top donors, and spotlight your match partner on social media. By properly stewarding these relationships, you’ll ensure future support for your nonprofit.

3 Best Practices for Successful Matching Donation Challenges

Now that you know how to set up your matching donation challenge, let’s take a look at three best practices to ensure your success.

1. Simplify your matching donation challenge with software.

Without dedicated tools, your matching donation challenge will require a large amount of manual, time-consuming work from your nonprofit’s team members. The right software solutions will simplify your challenge, reduce work for your staff, and make it easier for you to garner support.

Useful tools for matching donation challenges include:

Fundraising platforms. You may already be using a fundraising platform to collect donations from supporters. These tools allow donors to conveniently and securely make gifts to the causes they care about. Leverage your fundraising platform to create a unique donation form for your matching gift challenge to increase support.
Matching gift software. Many individuals work at companies that offer matching gifts of their own. With matching gift software, you’ll be able to triple the impact of a single donation, as it will be matched by both your challenge partner and the donor’s employer.
Marketing solutions. Remember that the biggest obstacle to matching donation challenges and matching gifts is awareness. Invest in marketing tools, like a social media management platform or email marketing solution, to boost your promotional efforts and ensure that you get your challenge in front of the right people.
Nonprofit constituent relationship management (CRM) software. Even after your matching donation challenge ends, your work isn’t over. Using a nonprofit CRM, you can collect donor data, track interactions with supporters, and create histories of support. With this information, you’ll be able to tailor your communications and properly steward relationships with new donors.
Data and analytics tools. Monitoring challenge progress can be a challenge in and of itself without a data and analytics solution. Use this to monitor challenge progress and gain insights into donor behavior. Plus, at your challenge’s close, you’ll be able to conveniently generate reports to demonstrate results and impact.

Set your nonprofit up for success by investing in the right tools for your matching donation challenge. Thoroughly research your options to find the right choice for your nonprofit’s unique needs.

2. Strategically choose when to host your challenge.

At certain times of the year, individuals are more likely to give to nonprofits. If you host your matching donation challenge during these moments, you’ll be able to reap the benefits of increased generosity.

For example, the end of the year is a well-known season of giving, with 30% of annual giving happening in December. Aside from the holidays, GivingTuesday, a day of global generosity, also occurs the Tuesday after Thanksgiving. This makes year-end a particularly appealing time for a matching donation challenge, as it’s more likely that donors will give.

Other periods of increased giving include cause months, which is a month or period that is dedicated to a specific cause. For instance, February is Black History Month, March is Women’s History Month, June is Pride Month, and so on. If your nonprofit’s mission aligns with a cause month, consider hosting your matching donation challenge during that month for increased visibility for your cause.

3. Emphasize increased impact.

As you’re constructing your marketing materials for your matching donation challenge, keep in mind that the increased impact of gifts is not just the challenge’s primary benefit for your nonprofit. It is also a compelling reason for donors to lend their support.

Emphasize this benefit to donors as you make your appeal for donations. Stress that there’s no extra financial obligation on their end, as your matching partner will provide the additional funds.

Consider using the following language in your marketing materials:

Did you know you can double your donation if you make a gift between May 5th and May 11th?
Between December 1st and December 10th, our generous partner will automatically double any donation you make!
Our partner is providing a dollar-for-dollar match for donations made before July 25th. Increase the impact of your gift by donating now!
For the last 24 hours of our fundraiser, our partner will donate two dollars for every dollar you donate!
Remember, your donation helps us raise $2 for every $1 you give with our partner’s match!

Encourage donors to make gifts by strategically positioning the impact they’ll be able to generate for your organization. Since your matching donation challenge only lasts for a limited amount of time, make sure to use time-bound language like “Donate by midnight” and “Give by Friday” to spur action.

Additional Resources

Matching donation challenges are opportunities for nonprofits to generate a greater-than-usual amount of monetary support for their cause. By investing in the right software solutions, strategically choosing your challenge timing, and emphasizing the increased impact of gifts made during your challenge, you’ll be well on your way to generating the funds your nonprofit needs to power your mission.

If you’d like to learn more about matching gifts, take a look at the following resources:

Matching Gift Software Vendors: The Comprehensive List. Ready to invest in matching gift software to go along with your matching donation challenge? Check out this comprehensive list of top software vendors.
Matching Gift Letters: The Nonprofit’s Guide to Raising More. Maximizing awareness about matching gifts is the key to raising more. Learn how to create a compelling matching gift letter to garner support.
Nonprofit Basics: Matching Gifts & How They Double Funds. Learn the basics of corporate matching gifts, so you can take advantage of corporate philanthropy year-round.

20 Festive Christmas Fundraising Ideas to Spread Good Cheer

October 3, 2023/in Fundraising Ideas /by jordan

As a fundraising professional, you know the year-end giving season is crucial for your nonprofit, especially the time of year between GivingTuesday and New Year’s. In fact, nonprofits received 5% of all 2022 revenue on December 31 of that year.

What’s right in the middle of this productive fundraising period? The Christmas season!

Christmas is a fun, festive time to spread good cheer and raise more for your nonprofit’s mission. People tend to feel more charitable this time of year, meaning it’s an effective time to hold fundraising campaigns or events to support your organization. Plus, you can use Christmas-themed fundraisers to get people excited about submitting their year-end donations.

In this guide, we’ll explore these festive Christmas fundraising ideas:

Holiday eCards
Matching gift drive
Holiday 5K
Christmas present auction
Polar Plunge
Bake sale
Christmas tree sale
Holiday gala
House decorating contest
Gratefulness challenge
Concert or singalong
Online shopping fundraiser
Holiday photoshoot
Gift catalog
In-kind donation drive
Gingerbread decorating contest
Online baking or cooking class
Holiday lights festival
Pictures with Santa
Holiday movie marathon

Above all, your holiday fundraisers and events should focus on spreading goodwill among your supporters and showing appreciation for their continued involvement. Keep that in mind as you consider the following ideas.

1. Holiday eCards

Holiday eCards spread the Christmas spirit and allow donors to show their loved ones that they’re thinking of them. You can leverage holiday eCards in multiple types of campaigns. For example, donors can purchase eCard packages to send to family and friends. Or, give donors the option to send eCards notifying their loved ones that they made a tribute gift on their behalf. You can also send donors festive thank-you eCards to show your gratitude for the gifts they made that year.

The most effective Christmas eCards are:

Personalizable, with space for donors to add each recipient’s name.
Designed with the holiday spirit in mind, using festive imagery like Christmas trees or reindeer.
Branded to your nonprofit, with your logo incorporated into the design.

Here’s an example of an eCard from UnitingWorld, a faith-based international aid agency:

These eCards are available as online purchases through the organization’s eStore.

Consider investing in holiday eCard software to make it easier to design and distribute these messages. These platforms simplify the design process with an intuitive and user-friendly interface, making it easy even for beginners. Then, you can immediately embed your eCards into your website or donation page for donors to start using them.

Get inspired by UnitingWorld’s holiday eCards!

2. Matching gift drive

In matching gift programs, businesses match donations that their employees make to eligible nonprofits. You can expand this idea into a matching gift drive, where companies pledge to match all donations made to your nonprofit within a given time period or up to a certain amount.

Matching gift drives can be highly motivational for supporters because they’ll feel that their gifts are more impactful, since they will be doubled. Launch a successful matching campaign by taking the following steps:

Reach out to new or existing corporate partners asking if they would like to partner with your nonprofit this holiday season. Highlight the benefits of getting involved, such as a positive PR boost.
Ask corporate sponsors to match donations made within a specific time period, such as December 25-31.
Promote your matching gift opportunities on multiple platforms, including your website, social media, and email newsletter.

Be sure to thank your corporate sponsors by spotlighting them in your social media posts and email newsletters.

Launch a matching gift drive!

3. Holiday 5K

A 5K or fun run can inspire friendly competition among your supporters and raise money for your nonprofit. Ask runners to pay an entry fee to participate in your 5K.

Choose a wintry theme for your 5K such as:

Reindeer Trot
Hot Chocolate Dash
Santa Sprint

Add a fun, engaging element to your event by encouraging participants to dress up in festive garb, such as Santa suits, reindeer antlers, or ugly sweaters.

To generate an additional revenue stream, create branded merchandise, such as t-shirts and mugs, that reflects your theme to generate. Make sure to include cute Christmas imagery on your merchandise to make it more appealing to supporters.

4. Christmas present auction

Christmas shopping tends to be an anxiety-inducing activity for many people. Take away some of the holiday stress by hosting a Christmas present auction. Attendees can bid on items and then gift the items to their friends and loved ones.

Gather enticing auction items like:

Gift baskets
Lessons or classes, such as golf lessons or painting classes
Event tickets for experiences like concerts or sporting events
Custom art
Autographed memorabilia

Ask current supporters like your corporate sponsors or major donors to contribute auction items to your event.

5. Polar Plunge

Invite daring supporters to participate in a Polar Plunge fundraising event. In a Polar Plunge, participants jump into cold bodies of water to raise awareness and funds for a charitable cause.

Every Polar Plunge needs these elements to be successful:

Creative branded merchandise (think adorable polar bear imagery!)
Medical personnel on-site in case of any emergencies
Snacks and (warm) drinks for when participants emerge from the icy waters

Collect donations throughout this event by asking participants to gather pledges ahead of time. Donors will fulfill their pledges after participants have completed the plunge.

Take a look at a real-life example of a Polar Plunge event held by Special Olympics:

Special Olympics uses Polar Plunge events to raise awareness and funds for their efforts to make sports more inclusive and accessible for people with intellectual disabilities. Their Polar Plunge events routinely attract dozens of participants and spectators for local events.

6. Bake sale

No holiday party or gathering is complete without tasty treats to share! Host a bake sale for supporters to swing by and pick up their favorite sweets. This can be a great way to ease some of the stress that goes along with baking during the holiday season.

Offer items such as:

Christmas cookies
Pies
Cakes
Bread
Trifles
Bars
Gingerbread

Allow supporters to pick up their baked goods on Christmas Eve so they stay fresh.

7. Christmas tree sale

The Christmas tree is the most iconic symbol of the holiday season, with approximately 25-30 million trees sold annually in the U.S. Partner with a local Christmas tree farm or seller to see if they can host a donation box for your nonprofit or donate a portion of their sales to your cause. Ask if your nonprofit can also set up a booth or table at their tree farm to share information about your mission.

8. Holiday gala

Give supporters the excuse to dress up for a night on the town in the form of a holiday gala. Make your gala a night to remember with the following tips:

Engage attendees with a performance.
Provide a tasty meal and dessert.
Highlight your nonprofit’s accomplishments from the year.
Host a silent auction alongside your other gala activities to give attendees another way to support your organization.

You can even host a raffle or giveaway during the event to open another fundraising stream and give attendees something to look forward to at the end of the evening.

9. House decorating contest

Decorations like Christmas lights, blow-up figures, wreaths, and candles are staples of the holiday season. Everyone has that one neighbor who takes things up a level with a vibrant Christmas display.

Turn this phenomenon into a fundraising opportunity by asking supporters to send in photos of their decked-out homes. Have participants vote on their favorite house using their donations. This can look like having a unique donation page link for each house or putting a space on your donation form for donors to note their favorite entries.

Announce your winner on your social media page and offer a first-place prize, such as cash or a gift basket.

10. Gratefulness challenge

Challenges are popular social media trends, especially on platforms like Facebook that make it easy to fundraise and spread awareness of a cause at the same time. Invite supporters to participate in a holiday gratefulness challenge. Every day for a week in December, encourage participants to post a photo or description of something they are grateful for, whether loved ones, pets, special places, etc. Then, request that supporters tag a family member or friend in their posts to invite others to get involved in the challenge as well.

To raise funds and awareness for your nonprofit, ask participants to share a link to your online donation page, along with some background information. For example, you might provide text for them to use that says “I’m participating in [your organization’s name]’s Gratefulness Challenge to spread awareness of [your mission]. Here is a link to their online donation page: [link here]. I challenge @[friend or family member’s name] to get involved!”

The holiday season tends to inspire people to reflect on the people and places they’re grateful for, so a gratefulness challenge is an effective way to spread goodwill while enhancing awareness of your cause.

11. Concert or singalong

During the Christmas season, Christmas carols are practically unavoidable. Allow supporters to come together and share in the joy of the holiday season with a holiday-themed concert or carol singalong.

You might feature local performers such as the high school band or a locally famous singer-songwriter to foster a stronger sense of community. Round out your event by offering themed refreshments, like hot chocolate and cookies.

12. Online shopping fundraiser

Online shopping continues to grow, especially around the holiday season — 57% of U.S. consumers said they intended to shop online during the 2021 and 2022 holiday seasons. With an online shopping fundraiser, consumers can support your nonprofit while conducting their regular holiday shopping.

Here’s how supporters can shop for a cause via an online shopping fundraiser:

Download an online shopping fundraiser app, like ShopRaise.
Make purchases online from participating retailers.
Automatically contribute a percentage of their sales to your nonprofit without having to take any action themselves.

Online shopping fundraisers represent the ultimate convenience for supporters. After downloading the app, they won’t have to alter their daily plans in any way, and they can support your organization while shopping for friends and family.

13. Holiday photoshoot

Give supporters the chance to take Christmas card photos by hosting a holiday photoshoot. Recruit a few local photographers or your staff photographers to volunteer their services. Provide plenty of props, such as Santa hats and Christmas trees. And, make sure to send out the printed photos or digital files several weeks before Christmas so participants can get their holiday cards out in a timely manner.

14. Gift catalog

During the holiday season, plenty of folks like to send their family members or friends thoughtful gifts to let them know they’re thinking of them. Consider hosting a gift catalog fundraiser to make it easier for supporters to send these gifts and support your nonprofit at the same time.

Your gift catalogs may feature a variety of products, such as:

Popcorn
Candy/chocolate
Candles
Chocolate pretzels
Nuts
Wrapping paper
Cookie dough
Kitchenware

Mail your gift catalogs to supporters several weeks before Christmas so they have time to choose the right gifts and send them before the holiday begins.

15. In-kind donation drive

In-kind donations are noncash gifts that supporters donate to your nonprofit, typically in the form of goods or services. With an in-kind donation drive, you can ask supporters to contribute items that your nonprofit typically needs the most.

Depending on your mission, you may ask for gifts like:

Toys
Canned goods or other nonperishable food items
Personal care items and clothing
Gardening supplies
Pet supplies, like food, leashes, and bowls

Recognize your donors by sharing photos of their in-kind donations on your social media pages or email newsletter.

16. Gingerbread decorating contest

Decorating gingerbread houses is another time-honored Christmas tradition. Invite participants to compete in a gingerbread decorating contest to see who can come up with the most creative or elaborate structure. Require an entry fee for the competition or have participants “vote” with their dollars by placing money into a cash box next to their favorite design.

17. Online baking or cooking class

Online classes allow supporters to learn a new skill from the comfort of home. Plus, the holiday season is full of opportunities to try out a new baked good or dinner recipe.

Invite supporters to participate in an online cooking or baking class with a qualified instructor. Reach out to chefs or bakers within your community to see if someone would be willing to donate a couple of hours of their time to teach the class.

Be sure to send out an ingredient list ahead of time so participants can gather everything they need for the day of the class. Supporters will be able to impress their family members and friends at their next gathering with the new skills they’ve picked up!

18. Holiday lights festival

Deck your nonprofit’s halls by creating a Christmas light display for your community to come see. If you have access to several roads on the grounds surrounding your facility, you can create a drive-by light display for visitors. Request donations at the start of the display and offer treats throughout, such as hot chocolate and cookies, that participants can snack on as they explore the winter wonderland.

19. Pictures with Santa

Along with Christmas card photos, pictures with Santa can be cherished memories for families. Recruit volunteers to be Santa and the elves, and ask a staff member or local photographer to take photos. Set up a picture-perfect backdrop with festive lights and a Christmas tree.

Charge a small fee for the photos to earn donations for your nonprofit.

20. Holiday movie marathon

Host a drive-in movie marathon where supporters can tune in to watch a classic holiday film or two. Rudolph the Red-Nosed Reindeer, A Christmas Story, and It’s a Wonderful Life are just a handful of classic movies to consider showing at your event. Offer a snack stand where attendees can pick up popcorn, candy, and hot chocolate.

These ideas will help raise more for your nonprofit’s mission while spreading positivity throughout your community. When community members see your nonprofit’s efforts to generate goodwill, they’ll feel much more connected to your cause and be more likely to donate.

Looking for even more Christmas fundraising ideas? Check out eCardWidget’s guide to 25 creative ideas to continue brainstorming.

Matching Gifts and Relief & Development Nonprofits

July 27, 2023/in Learning Center, Marketing Strategies, Matching Gift Companies, Fundraising Ideas, Learning Center /by Adam Weinger

In today’s nonprofit world, the collaboration between individual giving and corporate philanthropy has become more essential than ever. Charitable organizations working tirelessly to provide relief and development services often rely on the generosity of both groups to fund their vital initiatives. And that’s how matching gifts and relief and development nonprofits go hand in hand.

In this guide, we’ll explore matching gifts and their role in bringing mission-focused organizations like yours to new heights. This includes:

The Basics: Matching Gifts and Relief & Development Orgs
Companies That Match to Relief & Development Causes
Making the Most of Matching Gifts for Your Relief Group: Top Tips
Sample Matching Gift Messaging for Relief and Development Nonprofits

Corporate matching gifts offer a win-win opportunity for nonprofit causes—including those in the relief and development sector. Growing your knowledge of these powerful initiatives can set you and your team up for long-term, ongoing success.

Let’s get started!

The Basics: Matching Gifts and Relief & Development Orgs

Before jumping into the specific tools and strategies that can aid your relief and development organization in maximizing matching gifts, it helps to build a solid understanding of the opportunity at hand.

By definition, matching gifts are a specific form of corporate philanthropy in which participating companies match donations their employees make to qualifying nonprofit causes.

Corporate matching gift opportunities offer widespread benefits to the participating parties. These include…

The recipient organization, which ultimately receives two gifts for the cost of soliciting one. Not to mention, the nonprofit can benefit from increased donor engagement and strengthened individual relationships.
The initial donor, who gets to see their charitable contribution stretch twice (or even three times!) as far for a nonprofit cause they care about.
The contributing company, as it’s positively impacted by elevated employee engagement, improved brand reputation for its social responsibility, significant tax benefits, and more.

From a nonprofit perspective, the opportunity is too big to overlook. Still, matching gifts are left on the table each year—to the tune of $4 to $7 billion in unclaimed match revenue.

In order to position your organization for matching gift success, it helps to familiarize yourself with some of the most popular matching gift programs and their eligibility criteria.

Companies That Match to Relief & Development Causes

Many companies provide employees with the opportunity to double their support for the nonprofits they care about. Here are a few businesses with standout program offerings in the relief and development sector!

Johnson & Johnson

As a leading provider of matching gift funds, Johnson & Johnson is committed to supporting relief and development through its generous employee matching gift program and other philanthropic initiatives.

Employees who donate to eligible organizations can have their contributions matched by the company, enabling individuals to amplify their giving. Ultimately, it incentivizes team members and corporate leaders to make a meaningful difference in the lives of those served by relief organizations and beyond.

And here’s an overview of the company’s matching gift guidelines:

Minimum donation — $25
Maximum donation — $20,000
Match ratio — 2:1
Qualifying employees — Full-time, part-time, retired
Qualifying nonprofits — Relief and development organizations and nearly all other 501(c)(3) causes

Explore Johnson & Johnson’s matching gift program here.

Edgewell Personal Care

Encompassing some of the most prominent grooming, skin, sun, and feminine care brands, Edgewell Personal Care recognizes the importance of supporting widespread nonprofit causes. Thus, Edgewell employees have the opportunity to double their donations to eligible relief and development organizations⁠—along with other nonprofit missions.

This empowers qualifying employees to contribute to positive change and aid in disaster recovery, community development, and more. And here’s an overview of the matching program:

Minimum donation — $25
Maximum donation — $5,000
Match ratio — 1:1
Qualifying employees — Full-time, part-time employees
Qualifying nonprofits — Relief and development organizations and many others

Explore Edgewell Personal Care’s matching gift program here.

3M Company

At 3M, employees are encouraged to make a greater impact through personal donations by participating in the company’s matching gift program. When individuals donate to eligible nonprofits⁠—like relief and development organizations⁠—3M Company matches at a dollar-for-dollar rate, effectively doubling the support provided.

This program aids in multiplying the reach of relief and development efforts to help communities grow and thrive. Take a look at the program overview below:

Minimum donation — $25
Maximum donation — $1,000
Match ratio — 1:1
Qualifying employees — Full-time, part-time, retired
Qualifying nonprofits — Relief and development organizations, educational institutions, and most other nonprofits

Explore 3M Company’s matching gift program here.

Intel Corporation

Intel Corporation aims to make a global difference in relief and development initiatives, and one way it’s doing so is through a generous matching gift program. This effort encourages Intel employees to increase the impact of their donations to eligible organizations, supporting critical relief efforts, contributing to sustainable development projects, and improving the lives of communities around the world.

Here’s an overview of the matching gift program guidelines:

Minimum donation — $10
Maximum donation — $5,000
Match ratio — 1:1
Qualifying employees — Full-time, part-time, retired
Qualifying nonprofits — Relief and development organizations, educational institutions, and many other nonprofits

Explore Intel Corporation’s matching gift program here.

JPMorgan Chase

JPMorgan Chase recognizes the importance of supporting relief organizations in their mission to foster sustainable development. Through its employee matching gift program, the company encourages employees to multiply the impact of their own donations to qualifying causes, thus demonstrating an ongoing commitment to supporting global communities.

And here’s an overview of the matching gift program:

Minimum donation — $10
Maximum donation — $1,000
Match ratio — 1:1
Qualifying employees — Full-time, part-time
Qualifying nonprofits — Relief and development organizations, health and human services, arts and cultural groups, civic and community organizations, and environmental nonprofits

Explore JPMorgan Chase’s matching gift program here.

Making the Most of Matching Gifts for Your Relief Group: Top Tips

At Double the Donation, we’ve worked with many relief and development organizations to aid in elevating their corporate matching gift fundraising. Here, we’ve compiled a list of our favorite tried-and-true tips to help your team unlock the full potential of matching gifts.

1. Utilize matching gifts to reach critical relief goals quickly.

When it comes to generating revenue for organizations that provide immediate assistance during and after natural disasters (such as food, water, shelter, and medical), it’s important to remember that great needs can arise very quickly. Luckily, matching gifts can play a key role in fundraising for these needs more effectively and efficiently than ever before.

After all, the offer of a corporate match does more than provide a free “bonus” donation⁠—which is a significant win in and of itself. It can also produce substantially heightened fundraising response rates and result in larger average gift amounts even before the match comes through.

2. Focus on doubling relief and development impact.

By participating in matching gift programs, eligible donors can contribute in even greater amounts to critical relief efforts, support sustainable development initiatives at new levels, and make an increasingly positive change in the lives of individuals and communities worldwide. Thus, it’s a good idea to communicate the amplified impact that matching gifts make possible in order to encourage your audience to participate.

For the greatest results, position the opportunity in terms of elevated tangible impact. For example, you might say something like this: “Double your contribution to support TWICE as many children in need,” or “Your donation plus a corporate match will enable our team to provide two kits of medical supplies for the cost of one.”

When you communicate the greater potential of each gift with an associated match, donors are more likely to get involved!

3. Automate the process so no matches are left unclaimed.

Our #1 tip for any organization has to do with streamlining matching gift operations with dedicated automation technology. Doing so allows nonprofit fundraisers to benefit from…

Better donor experiences (with guided assistance through the process);
More matches driven completion, ultimately producing additional matching gift funds for your cause;
Additional time not spent manually following up on matches that can be reallocated to other mission-critical activities.

Thus, automating matching gifts will be a game-changer for your relief organization. For example, Double the Donation’s industry-leading solution will identify more match-eligible gifts, integrate matching gifts directly into the giving process, trigger personalized follow-ups with company-specific guidelines and next steps, and track and report on matching gifts from start to finish.

See how it works in the video below:

Sample Matching Gift Messaging for Relief and Development Nonprofits

One of the best things you can do to drive matching gifts is to integrate matching gift promotions into your existing fundraising and marketing strategies. Check out these customizable templates to get started in your efforts!

Matching Gift Email Template:

Subject: Double Your Impact in Support of Relief and Development!

Dear [DONOR],

Your generous support has always made a significant difference in our relief and development efforts. Now, we have an exciting opportunity to make an even greater impact together.

Did you know that [COMPANY] has a matching gift program for employees like you? By simply submitting a matching gift request, you can double the impact of your donation to our organization. It’s an incredible way to amplify your support and help us provide vital relief, foster sustainable development, and transform lives.

Take a moment to check if your employer participates in a matching gift program and join us in this meaningful endeavor. Together, we can bring hope, resilience, and lasting change to communities in need.

Thank you for your continued dedication to our cause!

Sincerely,

[NAME]

[NONPROFIT]

Matching Gift Social Media Post Template:

Did you know that your donation to [NONPROFIT] can go twice as far? Many companies, like [COMPANY], [COMPANY], [COMPANY], and [COMPANY], offer matching gift programs to support nonprofits like ours. Take a moment to find out if your employer matches donations and maximize the impact of your support⁠—click the link to search the database tool on our website and learn more [URL].

Together, we can make a difference in the lives of those in need! #MatchingGifts #DoubleYourImpact #ReliefAndDevelopment

Matching Gift Text Message Template:

Hey [DONOR]! Did you know your employer might match your donation to [NONPROFIT]? Double the impact of your support and make an even greater difference in our relief and development efforts.

Click here to search for your employer, [URL], or get in touch with your HR department about their matching gift program today!

Matching Gift Web Page Template:

Multiply Your Impact for [NONPROFIT] with Matching Gifts

Double Your Donation, Double the Difference

Many companies have matching gift programs to support relief and development organizations like ours. By taking advantage of your employer’s matching gift program, you can double the impact of your donation and help us bring hope, support, and sustainable development to those in need. Check if your employer participates in a matching gift program and learn how to double your donation today.

[EMBEDDED COMPANY SEARCH TOOL]

Matching Gift Direct Mail Template:

Dear [DONOR],

Your support has been instrumental in our relief and development initiatives, and we want to share an exciting opportunity with you. Did you know that your employer may offer a matching gift program? By taking advantage of this program, your generous donation to [NONPROFIT] could be matched, effectively doubling the impact of your support.

We encourage you to reach out to your employer’s HR department to inquire about their matching gift program or visit the “Matching Gifts” tab on our website to learn more.

As always, your action makes a world of difference and helps us provide vital assistance to those in need.

Warm regards,

[NAME]

[NONPROFIT]

Final Thoughts

Matching gifts have the remarkable ability to transform nonprofit fundraising. By making the most of individual donor gifts and their associated corporate matches, relief and development organizations like yours can increase funding, expand programming, and maximize benefits for more individuals in need. And equipping your fundraising team with the right knowledge and tools can go a long way toward achieving optimal matching gift success.

Best of luck!

Keep learning⁠—check out these additional resources to dive deeper into matching gift strategies for organizations like yours:

Overcoming Matching Gift Roadblocks [Helpful Solutions.] Uncover valuable insights to overcome common challenges facing matching gift programs. These practical solutions help streamline the process from start to finish.
Marketing Matching Gifts | A Guide for Avid Fundraisers. Equip your team with effective marketing techniques to promote matching gifts. Learn how to raise awareness, engage donors, and drive participation in the programs.
Top 24 Matching Gift Companies: Leaders in Philanthropy. Explore the industry’s leading companies known for their commitment to corporate philanthropy. Learn more about each business’s programs and support.

Matching Gifts for Homeless Shelters & Missions | A Guide

July 27, 2023/in Fundraising Ideas, Learning Center, Marketing Strategies, Matching Gift Companies, Learning Center /by Adam Weinger

As homelessness remains a persistent issue across the globe, the organizations that provide shelter and assistance to those in need are essential to our society. And in order to generate much-needed financial support for homeless shelters and nonprofit missions, impactful fundraising initiatives often come into play. Our favorite strategy for doing so is built around corporate matching gifts for homeless shelters and missions.

In this guide, we’ll provide an overview of corporate matching gift programs and share how these opportunities empower organizations to stretch their impact even further. Ultimately, it allows nonprofits like yours to maximize available resources that benefit widespread homeless communities⁠. In turn, those communities, as well as those supporting them, are also positively impacted.

It’s a win-win-win⁠—and an opportunity that your team should know more about. Dive in to explore the following topics:

What to Know About Matching Gifts for Homeless Shelters & Missions
Companies That Match Donations to Homeless Shelters
Top Tips to Maximize Matching Gifts for Your Shelter or Mission
6 Matching Gift Templates for Missions and Homeless Shelters

A successful matching gift strategy produces more funds through both individual and corporate giving. This sets up nonprofit missions and shelters to do more to support the needs and lives of those experiencing homelessness.

It’s not an opportunity that you want to overlook.

What to Know About Matching Gifts for Homeless Shelters & Missions

Matching gifts can be a game-changer for organizations aiming to make the most of their fundraising efforts. Understanding the ins and outs of the programs is essential for maximizing their impact.

Here, we’ll cover the basics:

Corporate matching gifts are offered by companies to support their employees’ charitable contributions. When an employee donates to a qualifying nonprofit, the company matches the donation, typically at a dollar-for-dollar rate. These programs are designed to encourage philanthropy among employees and provide individuals with an active role in the company’s giving.

Each company establishes its own guidelines and requirements for matching gifts. While the guidelines vary from one employer to another, it helps to become familiar with common criteria⁠. For example, most companies determine minimum and maximum donation thresholds, match ratios, qualifying employees and nonprofit causes, and more.

Organizations interested in increasing revenue through matching gifts should proactively educate their donors. Though more than 26 million individuals qualify for corporate matching programs, an estimated 78% of the group has no idea their company participates. Thus, utilizing your website, emails, social media, and more to inform individuals about the potential to double their impact through matching gift programs can go a long way in driving submissions.

Donors love having the opportunity to get their gifts matched. In fact, studies indicate that the offer of matching gifts can even result in more donors giving⁠ (71% increase in response rate)—and giving in larger amounts⁠ (51% increase in average donation)—in the first place.

The matching gift process can be streamlined with automation. Managing matching gift programs can involve administrative tasks such as screening for potential matches, following up with qualifying donors, and tracking matching gift requests. Matching gift technology can significantly reduce the administrative workload, empowering your team to focus on mission-critical tasks.

Companies That Match Donations to Homeless Shelters

Matching gift programs can greatly benefit nonprofit homeless shelters like yours, providing them with additional funding to support their work. While there are far too many companies with mission-inclusive matching initiatives, take a look at a few exemplary companies with a focus on supporting nonprofit homeless shelters below.

The Home Depot

Home Depot aims to support its employees’ philanthropic endeavors and make an impact on the communities in which it operates. With its corporate matching gift program, the company is able to do so!

Through this initiative, Home Depot employees have the opportunity to double their donations to eligible nonprofit organizations, including homeless shelters and missions, with a company match. This empowers employees to effectively double the impact of their own contributions, making a greater difference in supporting those in need.

Here’s a summary of the program offered:

Minimum donation ⁠— None
Maximum donation ⁠— $3,000
Match ratio ⁠— 1:1
Qualifying employees ⁠— Full-time, part-time
Qualifying nonprofits ⁠— Health and human services, civic and community organizations, educational institutions, arts and cultural organizations, environmental nonprofits, and more

Dive deeper into Home Depot’s matching gift program.

Starbucks

Similarly, Starbucks makes a point to financially back the nonprofit causes its employees⁠—or partners⁠—support. This produces a positive impact in the communities the company serves, including a focus on organizations that address homelessness and those affected by it.

Through the Starbucks Giving Match Program, employees have the opportunity to stretch their own dollars further, thus maximizing their donation impact.

Here’s a summary of the program offered:

Minimum donation ⁠— $25
Maximum donation ⁠— $1,000
Match ratio ⁠— 1:1
Qualifying employees ⁠— Full-time, part-time
Qualifying nonprofits ⁠— Nearly all, including health and human services, civic and community organizations, educational institutions, arts and cultural organizations, and environmental nonprofits

Dive deeper into Starbucks’s matching gift program.

Kimberly-Clark Corporation

At Kimberly-Clark, employees’ charitable giving is valued and supported through a generous matching gift program. Qualifying employees are encouraged to donate to eligible nonprofit organizations⁠, with the company matching gifts for homeless shelters and other social good causes.

Kimberly-Clark also boasts a particularly high matching gift cap, encouraging high-level donors to get their gifts matched as well. (Not to mention, companies with lofty maximums tend to see heightened average participation rates of over 40%!)

Here’s a summary of the program offered:

Minimum donation ⁠— $50
Maximum donation ⁠— $10,000
Match ratio ⁠— 1:1
Qualifying employees ⁠— Full-time
Qualifying nonprofits ⁠— Health and human services, civic and community organizations, educational institutions, arts and cultural organizations, environmental nonprofits, and most others

Dive deeper into Kimberly-Clark Corporation’s matching gift program.

Colgate-Palmolive Company

Colgate-Palmolive Company recognizes the importance of supporting charitable organizations, including those focused on homelessness and shelter services. Thus, through its matching gift program, employees are encouraged to support such causes. From there, the company matches employee gifts to stretch their value even further for the nonprofits they support.

Here’s a summary of the program offered:

Minimum donation ⁠— $25
Maximum donation ⁠— $8,000
Match ratio ⁠— 1:1
Qualifying employees ⁠— Full-time, part-time
Qualifying nonprofits ⁠— Health and human services, civic and community organizations, educational institutions, arts and cultural organizations, environmental nonprofits, and select others

Dive deeper into Colgate-Palmolive Company’s matching gift program.

Caterpillar Inc.

Caterpillar Inc. values corporate social responsibility and provides a matching gift program as a key component of its dedication to supporting its employees’ charitable giving. Again, this company presents a generous donation maximum on an annual rolling basis⁠—and full-time, part-time, and retired employees are all encouraged to participate.

Here’s a summary of the program offered:

Minimum donation ⁠— $25
Maximum donation ⁠— $10,000
Match ratio ⁠— 1:1
Qualifying employees ⁠— Full-time, part-time, retired
Qualifying nonprofits ⁠— Health and human services, civic and community organizations, educational institutions, arts and cultural organizations, environmental nonprofits, and most others

Dive deeper into Caterpillar Inc.’s matching gift program.

Top Tips to Maximize Matching Gifts for Your Shelter or Mission

By effectively leveraging matching gift programs, shelters can enhance their ability to address homelessness and create positive change in their communities. Implementing the following practices in your strategy can help!

1. Use multiple screening methods to identify match-eligible donors.

The more you know about your donors⁠—and particularly the companies they work for⁠—the better you’ll be able to uncover matching gifts. If you already have donor employment data on hand, use the information to identify employers that match donations to shelters like yours.

And if you don’t know where a supporter works, we recommend employing multiple methods for collecting and screening this information. This might include a combination of…

Donation forms requesting employment data
Dedicated matching gift software
Email domain screening
Post-donation follow-up outreach
Employer appends services

By using multiple methods, organizations can ensure they capture all potential matching gift opportunities and increase their chances of securing additional funding. In fact, studies indicate that taking more than one approach to identifying match-eligible donors results in 77% more identified match-eligible donations.

2. Don’t discount companies that typically exclude religious organizations.

If your shelter is associated with a religious institution, as many are, keep this in mind: you don’t necessarily need to discount companies with restrictions on matching gifts to religious causes. While some companies won’t match gifts to houses of worship, many still have policies open to supporting missions serving a secular purpose—like homeless shelters, soup kitchens, and more.

Thus, it’s crucial to thoroughly research (and perhaps reach out to) these companies to determine eligibility. And when you do so, be sure to provide a clear understanding of your shelter’s mission and the impact their matching gift could have on your community. Some decisions are made on a one-off basis, so it helps to put your best foot forward in positioning your cause as a worthy match recipient.

3. Consider volunteer grant programs (Dollars for Doers) as well.

In addition to traditional matching gift programs, where a company offers a financial match for an employee’s monetary support, many businesses also offer volunteer grants. Sometimes referred to as Dollars for Doers programs, these grants provide nonprofit organizations with grants based on an employee’s donation of their time. And if your shelter has a solid volunteer base, corporate volunteer grants can go a long way to amplify the value provided by existing support!

Just be sure to inform your volunteer base⁠—as well as your nonprofit audience as a whole⁠—about the potential for corporate grants. Like matching gifts, many qualifying volunteers likely have no idea that their employer will match their time devoted to nonprofits like yours. Leveraging the opportunity can not only produce additional funding but also result in increased volunteer and community engagement.

4. Leverage constituent stories to communicate matching gift impact.

Constituent stories have a powerful impact when connecting with donors and illustrating the mission of a nonprofit homeless shelter. Thus, when communicating the value and importance of matching gifts, consider incorporating personal stories from individuals who have directly benefited from your services.

To get started, take a look at the total funds you’ve received from corporate matching in the past. If your organization has collected $5,000 in donation matches, translate that revenue sum into tangible outcomes and success stories. You might even say something like this: “Matching gifts have produced over $[TOTAL] in value for [ORGANIZATION]. Thanks to this funding made available by matching gift donors going above and beyond for our cause, we’ve been able to serve more people like [SAMPLE CONSTITUENT].”

The more your supporters can understand the impact of corporate matching gifts, the more likely they’ll be to take the steps required to solicit a match from their employer! And it always helps to put a face to your fundraising efforts when possible.

5. Invest in matching gift software to automate your efforts.

Matching gifts offer an excellent opportunity to maximize corporate giving revenue, but pursuing the funding source can be time-consuming on your own. That’s why we recommend organizations employ matching gift software⁠—like 360MatchPro⁠—to automate the process from start to finish.

A matching gift automation platform streamlines the experience for both nonprofits (such as your shelter or mission) and their donors, driving more matching gifts to completion than ever before. With groundbreaking features that include multiple forms of matching gift identification, automated post-donation follow-up messaging for donors, and match tracking through the disbursement process, your team is able to optimize its matching gift fundraising without the added effort.

6 Matching Gift Templates for Missions and Homeless Shelters

Bring your matching gift marketing efforts to the next level and get a headstart on your strategy. Take advantage of these free, customizable templates to begin incorporating corporate matching in your donor outreach.

1. Fundraising Appeal Template

[DONOR],

As we navigate the challenges of providing shelter and support to those experiencing homelessness in our community, we wanted to reach out and share an exciting opportunity to maximize the impact of your generosity.

Did you know that many companies offer matching gift programs to their employees? This means that when you make a donation to our homeless shelter, your employer may be willing to match it, effectively doubling the impact of your gift. It’s like giving twice the help to those in need!

By taking advantage of your employer’s matching gift program, you can significantly increase your contribution and provide even more critical resources to individuals and families seeking refuge and stability. This allows us to extend our reach and support more individuals in their journey toward permanent housing and self-sufficiency.

Here’s how you can make an even greater difference:

Make a donation: Your contribution, no matter the size, directly supports our efforts to provide a safe haven, nutritious meals, and essential services to individuals experiencing homelessness.

Check if your employer matches gifts: Visit our matching gift page to inquire about your matching gift eligibility using our company search tool here: [URL].

Submit a matching gift request: If your employer offers a match, simply follow the instructions provided by your company to submit a matching gift request. It’s a simple process that can significantly amplify your impact!

Spread the word: Encourage your colleagues, friends, and family members to join you in supporting our mission.

Thank you again for your generosity and dedication to our cause. It makes a lasting difference in the lives of those we serve. By doubling the impact of your donation through matching gifts, we can work towards a future where homelessness is no longer a reality for anyone.

Best regards,

[NONPROFIT]

2. Email Matching Gift Marketing Template

Subject: Double your impact…your donation can make twice the difference for homeless individuals!

Dear [DONOR],

Thank you for your continued support in helping us provide shelter and care for homeless individuals in our community. Did you know that your donation can have an even greater impact? Many companies offer matching gift programs that can double or even triple the value of your contribution.

By taking a few minutes to check if your employer offers a matching gift program, you can amplify the impact of your support. Imagine this: your generous donation could help provide access to a warm bed for two people in need.

To find out if your company participates in a matching gift program, please visit our matching gifts page here: [URL] or reach out to your HR department to learn more.

Thank you again for your kindness and generosity. Together, we can make an even greater difference in the lives of those experiencing homelessness.

Sincerely,

[NAME]

[NONPROFIT]

3. Text Message Matching Gift Marketing Template

[DONOR] ⁠— Did you know your donation to [NONPROFIT] can go even further for our cause? Many companies offer matching gift programs that can double your impact. Check to see if your employer matches gifts by searching here: [URL].

Together, we can make a greater difference for homeless individuals in our community.

4. Social Media Matching Gift Post Template

Your support matters⁠—now more than ever! Did you know that your donation to [NONPROFIT] may be matched by your employer? Take a moment to find out if your company offers a matching gift program and make an even greater impact on the lives of those experiencing homelessness in our communities. #MatchingGifts #DoubleImpact

5. Matching Gift Web Page Template:

Text: Get Your Donation Doubled! Check if your employer matches gifts and amplifies your impact on our shelters.

Make your donation go further with matching gifts.

Your contribution to [NONPROFIT] can have an even greater impact when you participate in a corporate matching gifts program! Many companies offer matching gifts that double or triple the value of your donation.

By making the most of these programs, you can provide essential support to our shelters as we serve the community with your help. Check if your employer offers a matching gift program today and multiply the difference you make. Together, we can help end homelessness once and for all.

6. Direct Mail Matching Gift Marketing Template

Dear [DONOR],

Your generosity has made a significant impact on the lives of homeless individuals in our community. We want to share an exciting opportunity with you that will allow your support to go even further.

Many companies offer matching gift programs, which means your donation could be matched dollar for dollar by your employer. Matching gifts for homeless shelters like ours means that for every dollar you give, two dollars can go towards providing shelter, meals, and vital support for those in need.

Please take a moment to reach out to your HR department or check if your employer participates on our matching gifts page. The simple act of submitting a match request could make an immense difference in the lives of homeless individuals in your community.

Thank you for your continued compassion and support.

Sincerely,

[NAME]

[NONPROFIT]

Final Thoughts

By integrating matching gifts into your team’s overall fundraising, you have the chance to multiply the impact of each dollar you raise. Matching gifts for homeless shelters and other missions sets the organizations up to better provide vital resources and support to those who need it most.

Remember, the fight against homelessness is a collective effort. Your shelter should do what you can to partner with individual and corporate donors to make the largest impact possible. By leveraging matching gifts, spreading awareness about the opportunity, and encouraging supporters to participate, your organization can significantly enhance its operations thanks to access to new and growing funding streams.

Interested in learning more about matching gift fundraising strategies? Check out these additional recommended resources:

Top Matching Gift Practices | Actionable Insights & Examples. Discover best practices to maximize matching gifts for your organization. Learn from real-world examples of smart nonprofits like yours.
8 Ways to Encourage Donors to Submit Employee Matching Gift Requests. Unlock fundraising potential by encouraging matching gifts. Use these strategies to help drive donors to completion.
215+ Amazing Fundraising Ideas for Your Organization. Matching gifts pair well with other fundraisers, too. Explore some of our favorite ideas to help your organization meet its fundraising goals.

Matching Gifts and Environmental Nonprofits | What to Know

July 14, 2023/in Fundraising Ideas, Learning Center, Matching Gift Companies, Learning Center, Marketing Strategies /by Adam Weinger

In today’s world, where environmental challenges are at the forefront of global concerns, nonprofits dedicated to protecting and preserving our planet play a crucial role. These organizations rely heavily on the generosity of individuals and corporations to fund their initiatives and ultimately make a positive impact on the world around us. One effective way for supporters to maximize their contributions to such causes is through corporate donation matching⁠. And luckily, matching gifts and environmental nonprofits go hand in hand.

In this guide, we’ll explore all things matching gifts and how environmental nonprofits like yours can maximize their benefit. This includes:

The Basics of Matching Gifts and Environmental Organizations
Companies That Match Donations to Environmental Groups
Growing Matching Gifts with a Sustainable Strategy | Key Tips
5 Free Templates to Encourage Matching Gift Participation

Without further ado, let’s dive in and discover what you need to know about matching gifts and their significance for environmental causes.

The Basics of Matching Gifts and Environmental Organizations

Matching gifts offer a valuable opportunity for individuals to increase their charitable giving⁠ impact—and for nonprofits to maximize their fundraising. When an employee donates to an eligible organization, the company contributes an equal (or sometimes greater!) ratio of funds.

In order for a donation to be matched, the process typically follows a few critical steps:

Employee donation: An employee supports a nonprofit through a financial contribution.
Qualification: The employee determines if their employer offers a matching gifts program and whether their recent donation qualifies. (Gifts to environmental causes typically do!)
Submission: The employee completes the necessary online forms or paperwork to request a match.
Review and approval: The company reviews the employee’s matching gift request and confirms the nonprofit and donation eligibility.
Disbursement: Once the employer approves the request, they allocate the matching funds to the organization.

The benefits of corporate matching gifts are significant and far-reaching for environmental nonprofits of all shapes and sizes. Check out these impressive statistics that highlight the opportunity at hand:

65% of Fortune 500 companies match gifts, along with thousands of smaller and mid-sized businesses.
$2 – $3 billion is donated through matching gift programs each year, while an additional $4 – $7 billion goes unclaimed.
Over 26 million individuals work for companies with matching gift programs. (However, 78% of this group is unaware of their employers’ initiatives.)
84% of donors are more likely to give, while 1 in 3 would give more if a match is applied.
An awareness of matching gifts produces a 71% increase in response rate and a 51% increase in average gift amount.

All in all, employee matching gifts positively impact your organization, its donors, corporate partners, and beyond. In other words, it establishes quite a mutually beneficial relationship!

Companies That Match Donations to Environmental Groups

Tons of companies match charitable gifts by their employees to environmental causes. Check out these five standout examples with sustainable values of their own that actively support employee giving by matching environmental donations.

Patagonia

Patagonia is renowned for its dedication and commitment to environmental sustainability. The company’s employee matching gift program supports nonprofit organizations focused on environmental conservation and activism and encourages current full- and part-time team members to do the same.

Employees are encouraged to donate to eligible environmental (or most other) nonprofits of their choice, and Patagonia will match their contributions up to $10,000 per year, doubling the impact of their support.

Note: Patagonia employees are encouraged to get donations of $2,000 and above pre-approved by the company by contacting employee.match@patagonia.com in order to guarantee the full match.

Learn more about the Patagonia matching gift program here.

Citadel Environmental

As an employee-owned Environmental, Health, Safety, & Sustainability consulting firm, Citadel Environmental Services, Inc. (or Citadel EHS) values environmental stewardship and supports employees who share this passion. Through its targeted matching gift program, Citadel Environmental employees can contribute to environmental nonprofits, and the company will match their donations.

Not to mention, the company has also acquired RMD Environmental Solutions, thus significantly increasing the number of match-eligible team members. This growing initiative empowers employees to make a difference in the environmental sector (as well as select other nonprofit causes) and amplify the impact of their giving.

Learn more about the Citadel EHS matching gift program here.

Archer-Daniels-Midland Company

The Archer-Daniels-Midland Company (also known as ADM) recognizes the importance of protecting the environment and thus supports employees in their philanthropic efforts to do so. The company’s matching gift program extends to nonprofit organizations that focus on addressing environmental conservation, sustainability, climate change, and other societal needs.

Employees can donate to these causes, and ADM will match their gifts between $100 and $5,000 per year, effectively doubling the support provided to environmental nonprofits and beyond.

Learn more about the ADM matching gift program here.

Ecolab

A global leader in water, hygiene, and energy technologies, Ecolab understands the critical role environmental nonprofits play in creating a sustainable future. Through their matching gift program, employees and retirees can contribute to environmentally focused nonprofits, and the company will match their donations. (Note: Current employee gifts are matched at a dollar-for-dollar rate, while retiree donations are matched at fifty cents on the dollar.)

However, the company does stipulate that match-eligible donations must be made through its CSR platform on the Ecolab Giving Site. In addition, Ecolab employees qualify for generous Dollars for Doers and/or Board Leadership grants to further amplify their support.

Learn more about the Ecolab matching gift program here.

Pioneer Natural Resources

As a powerful way to recognize the significance of environmental conservation and support its employees’ commitment to sustainability efforts, Pioneer Natural Resources matches team members’ donations to such nonprofits. Through this matching gift program, full-time and part-time employees can donate to environmental nonprofits (as well as educational institutions, health and human services, arts and cultural groups, community organizations, and more), and the company will match contributions accordingly.

This initiative encourages employees to support organizations dedicated to the environment, with qualifying individuals eligible to request between $50 and $5,000 each year.

Learn more about the Pioneer Natural Resources matching gift program here.

Growing Matching Gifts with a Sustainable Strategy | Key Tips

Encouraging donors to get involved with their employers’ matching gift programs can generate additional funding to support critical environmental initiatives. As you look to integrate matching gifts into your overall giving strategy, keep these recommended practices in mind.

1. Highlight environmental impact in matching gift communications.

When promoting employee giving opportunities to your donors, be sure to emphasize the environmental impact that corporate matching can have. Take the time to explain how an individual’s contributions, in addition to their match, will directly support initiatives like conservation, clean water and energy, and climate change mitigation⁠—or whatever your focus is.

By aligning matching gifts with your organization’s mission, you can better inspire donors to take advantage of the opportunity and make an even greater, tangible impact. Just imagine the results made possible when you’re able to plant two trees for the cost of every one!

This ultimately leads to more sustainable funding and enhanced donor engagement as your supporters feel increasingly connected to your mission.

2. Use donor employment information to your advantage.

The information you have about your donors is the key to developing a targeted matching gift strategy. And the most important data involves your supporters’ employment details.

For example, if an organization knows which company a donor works for, the fundraising team (or its employer database tool) can research and gather information about the specific matching gift program. This enables the nonprofit to share tailored guidelines and forms required to request a match. And it ultimately simplifies the process and increases the likelihood of donor participation.

Additionally, it’s worth noting that donors who back environmental nonprofits like your own tend to be increasingly likely to work for socially conscious companies. And these companies are more likely to offer matching gifts. As a result, your supporters may have a greater chance of eligibility in the programs in the first place than the average corporate employee!

This presents a significant advantage when promoting matching gifts, as you can target donors who are more likely to work for companies that match employee contributions.

3. Establish a seamless matching gift technology ecosystem.

Just like a healthy physical ecosystem is essential for maintaining a balanced environment, so too is an optimized technology ecosystem when it comes to successful fundraising. And one of the most crucial aspects of your organization’s technology system is a fundraising tool that integrates seamlessly with a matching gift platform.

This allows your team to enact a coordinated effort that incorporates matching gift opportunities directly into every step of the fundraising process⁠—from donation appeals and other promotions to the giving experience itself and associated follow-ups.

Doing so makes it easier for supporters to get involved with tailored guidance and information while your fundraising team doesn’t have to lift a finger. All in all, you can expect to receive more matching gift revenue and save time and resources that can be reallocated to your highest-value mission activities⁠—not to mention heightened donor engagement!

5 Free Templates to Encourage Matching Gift Participation

It’s time to begin promoting the matching gift opportunity to your network of support. Feel free to work off these provided messaging templates that overview matching gifts and their benefits, explain how donors can get involved, and encourage them to do so accordingly.

Template #1: Social Media Post

Did you know that your donation to [NONPROFIT] could have double the impact? Many companies offer matching gift programs for their employees⁠—and environmental causes like ours are often eligible recipients.

Want to multiply the value of your gift? Take a moment to check if your employer participates and unlock the potential for your donation to be matched! Together, we can make an even greater difference for the world around us. #MatchingGifts #DoubleYourImpact #SaveThePlanet #SupportEnvironmentalCauses

Template #2: Fundraising Appeal

Subject: Your gift has twice the power to protect the environment…

Dear [DONOR],

We hope this letter finds you in good health and high spirits. We are reaching out today because we know you care deeply about the environment and our organization’s cause. With your continued generosity, we have accomplished remarkable things together, but there’s still so much more we can achieve.

We wanted to share an incredible opportunity to make an even greater impact with your donation. Many companies offer matching gift programs to their employees, which means your gift to [NONPROFIT] can go twice as far in protecting our planet.

Imagine the difference we can make if your donation is matched dollar-for-dollar⁠. Your $50 contribution becomes $100, $100 becomes $200, and so on. It’s an extraordinary chance to amplify your support without any additional cost!

To see if your employer participates in a matching gift program, visit our matching gift page to search our company database here: [URL]. Once you confirm eligibility, just submit your initial donation and follow your company’s instructions to initiate the matching gift process.

We are immensely grateful for your unwavering support and belief in our mission. Your commitment to environmental conservation has made a tangible difference. We invite you to join us once again in this extraordinary opportunity to double the power of your gift.

With heartfelt gratitude,

[NAME]

[NONPROFIT]

Template #3: Follow-Up Email

Subject: Double Your Impact: Your Gift Can Go Twice as Far!

Dear [DONOR],

Thank you for your dedication to building a sustainable future through your ongoing support of [NONPROFIT]. We’d like to share an exciting opportunity for you to double the impact of your recent donation: corporate matching gifts.

Many companies offer matching gift programs, which means they match donations made by employees to eligible nonprofit organizations. Take a few minutes to explore your company’s matching gift program. In doing so, you can unlock the potential to double the value of your contribution to our environmental initiatives.

Find out if your employer participates in matching gifts! Just click on the ‘Matching Gifts’ tab on our website for more information. Your generosity, combined with your employer’s support, can make a significant difference in our efforts to protect the planet.

Thank you for considering this opportunity to maximize your impact. Together, we can create a sustainable future for generations to come.

Best regards,

[NAME]

[NONPROFIT]

Template #4: Website Copy

Calling all eco-conscious donors! Did you know that your employer might double your donation to [NONPROFIT]? Tens of thousands of companies offer these generous giving initiatives. And more than 26 million individuals qualify to have their donations matched to charitable causes like ours!

And the process to do so is simple —

Step 1: Look into your company’s matching gift program by searching the matching gift database embedded in the page.
Step 2: Locate your employer’s matching gift submission requirements and complete the dedicated request process.
Step 3: Wait while your company processes the request, approves your match, and contributes to our organization on your behalf.

Remember: together, we can create a greener world!

Template #5: Direct Mail Insert

Header: Double Your Impact for a Greener Tomorrow!

Your dedication to preserving our environment through your support of [NONPROFIT] is truly inspiring. We want to share an exciting opportunity with you to make an even greater impact!

Did you know that many companies offer matching gift programs for their employees? This means that your employer might be willing to match your donation, doubling the impact of your gift. By leveraging a matching gift program, you can amplify your contribution and help us protect our planet for future generations.

Take a moment to check if your employer participates in matching gifts. Scan the QR code below to visit our website for more information. Together, we can create a greener tomorrow for a more sustainable world.

Wrapping Up

As you continue your journey to protect and preserve the world around you, matching gifts should remain at the forefront of your fundraising strategy. After all, this valuable⁠—yet continually underutilized⁠—source of support is crucial for maximizing fundraising efforts.

Remember, the key lies in effectively communicating the matching gift opportunity to your nonprofit audience. In doing so, you can empower supporters to strengthen their commitment to your cause. And together, with the support of matching gifts, you can play a key role in establishing a sustainable future.

Interested in learning more about matching gifts for your organization? Check out these additional recommended guides:

Overcoming Matching Gift Roadblocks [Helpful Solutions]. Discover effective strategies and solutions for overcoming common matching gift roadblocks. Learn how to navigate challenges and maximize your matching gift potential.
14 Types of Matching Gift Letters Every Nonprofit Should Send. Explore a complete list of matching gift letters that every nonprofit should send. These templates and examples will help you better communicate the matching gift opportunity to donors.
What You Need to Know About Retaining Matching Gift Donors. Retaining matching gift donors is crucial for the long-term sustainability of your nonprofit’s fundraising efforts. This resource provides insights and strategies for doing so.

Make the Most of Matching Gifts for Arts & Culture Groups

July 14, 2023/in Learning Center, Marketing Strategies, Matching Gift Companies, Fundraising Ideas, Learning Center /by Adam Weinger

Matching gifts are a powerful yet continuously underutilized source of funding for all sorts of nonprofits. If you’re looking to amplify matching gifts for your arts and culture organization, you’ve come to the right place.

At Double the Donation, we work with thousands of nonprofits to empower their matching gift strategies⁠—arts and cultural groups included. In this guide, we’ll share everything you need to know to bring your organization’s corporate matching efforts to life. And we’ll walk through the following topics to do so:

Painting a Picture of Matching Gifts | The Basics
Companies That Match Donations to Arts and Culture Nonprofits
Drive Matching Gifts for Your Org with These Tips
Matching Gift Scripts: 5 Templates to Promote Matching

Fundraising for the arts is essential. Smart strategies empower organizations and their communities to benefit greatly from increased access to art and cultural programming⁠.

By effectively leveraging matching gifts alongside existing fundraising efforts, arts organizations can continue to enrich the lives of their constituents, foster creativity, drive economic growth, and establish a vibrant cultural ecosystem.

Let’s dive in.

Painting a Picture of Matching Gifts | The Basics

One of the most popular examples of corporate philanthropy, companies that offer matching gift programs agree to match the charitable donations their employees make to nonprofit causes.

This means that when a donor gives to your arts and culture group, their employer contributes an equal (or sometimes even greater!) amount of funds to match the initial donation. But in order to secure a matching gift on your behalf, the individual donor must first submit a request to their employer.

And that’s where qualifying matches often go unclaimed⁠—ultimately leading to an estimated $4 – $7 billion in matching gift funds being left on the table each year.

When leveraged effectively, though, matching gifts allow donors to double or even triple the value of their contributions to arts and culture groups and other nonprofit causes. This allows your organization to secure additional funds without putting increased strain on donors’ wallets.

Companies That Match Donations to Arts and Culture Nonprofits

Tens of thousands of companies offer generous matching gift programs, and arts and cultural organizations qualify to benefit from many of them. Here, we’ll highlight a few businesses within the creative industries that match employee donations to nonprofits like yours.

Adobe Incorporated

Adobe Incorporated is an American software company with a focus on creating technology that empowers professional and amateur graphic designers, photographers, marketers, illustrators, and more. In addition, Adobe is committed to supporting nonprofits, including (but not limited to) those in the arts and culture sector.

Through its employee matching gift program, the company matches team member donations to eligible organizations, empowering its workforce to give back to the communities in which they live and work.

Adobe has established the following criteria for its matching gift initiative:

Minimum donation: None
Maximum donation: $10,000
Match ratio: 1:1
Qualifying employees: Full-time, retired
Qualifying nonprofits: Arts and cultural organizations and most other nonprofits

Additionally, Adobe has been known to periodically increase its matching gift ratio, sometimes offering a particularly generous two-to-one employee donation match. Knowing this, we recommend keeping an eye out for specific campaigns or employee giving pushes throughout the year!

Etsy

As an online marketplace designed for selling unique and handmade goods, Etsy values creativity and craftsmanship in its bottom line. Additionally, Etsy is known for supporting charitable giving, empowering employees with generous paid volunteer time off initiatives and employee matching gifts.

Etsy has established the following criteria for its matching gift initiative:

Minimum donation: None
Maximum donation: $500
Match ratio: 1:1
Qualifying employees: Full-time, part-time
Qualifying nonprofits: Arts and cultural organizations and most other nonprofits

This program encourages Etsy employees to give back to the arts community and contributes to the sustainability and growth of arts and cultural nonprofits overall.

Marvel Entertainment (The Walt Disney Company)

Marvel Entertainment recognizes the importance of creativity and storytelling in the arts and entertainment industry. Through its nonprofit partnerships, and specifically its generous matching gift program, Marvel Entertainment (and other Disney subsidiaries) supports employees’ charitable endeavors by matching their donations to eligible nonprofits.

Marvel Entertainment (along with the rest of the Walt Disney Company) has established the following criteria for its matching gift initiative:

Minimum donation: $25
Maximum donation: $25,000
Match ratio: 1:1
Qualifying employees: Full-time, part-time
Qualifying nonprofits: Arts and cultural organizations and most other nonprofits

Arts and cultural nonprofits like yours can benefit from this program greatly as supporters who work at Marvel can double their contributions, effectively amplifying the financial support the cause receives.

Sony Entertainment (Sony Corporation of America)

Sony Entertainment, including Sony Pictures and Sony Music, values the arts and its power to inspire and bring communities together. Thus, Sony’s matching gift program allows its employees to make donations to eligible nonprofits, including arts and cultural organizations.

Sony has established the following criteria for its matching gift initiative:

Minimum donation: $50
Maximum donation: $2,000
Match ratio: 1:1
Qualifying employees: Full-time, retired
Qualifying nonprofits: Arts and cultural organizations, educational institutions, hospitals, and select other nonprofits

By generously matching donations, Sony Entertainment (and the greater Sony Corporation) encourages its employees to support the arts and enhance the impact of their giving on the causes they care about.

Netflix

As a significant entertainment company, Netflix has a strong commitment to supporting the arts and other creative industries. In order to incentivize employees to give to such causes, the streaming television service also offers a generous matching gift program for its workforce.

Netflix has established the following criteria for its matching gift initiative:

Minimum donation: $1
Maximum donation: $10,000
Match ratio: 2:1
Qualifying employees: Full-time, part-time
Qualifying nonprofits: Arts and cultural organizations and most other 501(c)(3) nonprofits

With this initiative, employees’ donations to arts and cultural nonprofits (as well as many other nonprofit causes) can be matched by Netflix, further bolstering financial support for these organizations.

Drive Matching Gifts for Your Org with These Tips

By effectively leveraging matching gifts, arts and culture groups can attract more donors, increase funding, and support their missions to inspire creativity and cultivate a thriving cultural landscape.

And implementing these helpful practices can go a long way toward doing so! Consider these top recommendations for your art- or culture-focused nonprofit.

1. Collect donor employment information to identify match opportunities.

The #1 piece of information you’ll need to drive your organization’s matching gift strategy is the companies where your donors work. Thus, collecting donor employment information as part of your donor database is crucial.

It’s typically easy to do so within the donation process itself (by incorporating an optional donation page field requesting employment data or embedding an intuitive company search tool in the form). However, other data solicitation methods include follow-up communications, data appends, and more.

We recommend regularly updating and maintaining accurate information for your donors to ensure you can leverage matching gifts as effectively as possible. Once you have this data, cross-reference your donors’ employers against participating companies (like the ones listed above) to uncover opportunities. From there, you’ll have what you need to provide them with the right information to initiate the matching gift process.

2. Employ dedicated software to streamline matching.

Handling step #1 on your own can be a significant undertaking for your fundraising team. That’s why we recommend streamlining the matching gifts process using dedicated matching gift software.

This type of tool⁠—like Double the Donation’s 360MatchPro⁠—automates matching gifts from identification and awareness to follow-ups and submission tracking. Ultimately, it empowers nonprofits to efficiently manage their matches without dedicating a ton of time and resources to the task. Plus, it makes things easier on your donors, walking them through the process with personalized guidance every step of the way.

For the simplest and most impactful results, we suggest looking for platforms that integrate with your existing fundraising tools and donor management system. This ensures seamless coordination and further streamlines the process for your team and your supporters.

3. Communicate the doubled impact made available through matching gifts.

Donors love participating in matching gift programs. In fact, research indicates that nonprofit supporters are more likely to donate⁠—and to donate in larger quantities⁠—when they know that matching gifts are being offered.

Why? It’s generally believed that the desire to make a greater impact on the causes they care about incentivizes donors to support their favorite nonprofit groups at even higher levels.

Thus, when promoting matching gifts, it’s essential that you emphasize the doubled⁠—and sometimes even tripled⁠—impact that donors can have on your mission. Use engaging storytelling strategies and incorporate real-life examples to demonstrate the transformative power of matching gifts on your overall mission.

4. Prioritize impactful imagery in your matching gift promotions.

Like any fundraising appeal or other donor-facing messaging, the visuals you choose in matching gift communications play a critical role in capturing the attention and interest of your audience. Especially when your nonprofit mission is a visual one (think: museum, gallery, etc.), using impactful imagery that resonates with the arts and cultural sector can establish a highly compelling narrative.

Consider showcasing vibrant artwork, photos from captivating performances, or iconic cultural landmarks to evoke an emotional connection with potential donors. Then, pair these visuals with concise and engaging messaging that emphasizes the significance of matching gifts.

Establish promotional materials that are visually appealing across various platforms, such as social media, email newsletters, and your organization’s website. And ensure they match your organization’s overall branding to maintain a coherent narrative with your other efforts.

5. Express gratitude and recognize matching gift donors.

Finally, we recommend sending personalized thank-you letters or emails to participating matching gift donors. These messages can acknowledge their generosity and recognize the fact that they went above and beyond in their support for your organization.

And you have a few key opportunities to do so. These include:

After a donor indicates that they’ve submitted their matching gift request form.
Once your organization receives the company’s completed match.

Plus, you can even acknowledge their generosity publicly through social media shout-outs, newsletters, or donor spotlights. For a museum or another institution with a large, in-person presence, a matching gift donor wall can be an excellent idea!

Expressing gratitude not only strengthens donor relationships but also encourages others to consider matching gift opportunities⁠—making it a strategic marketing tactic as well. Not to mention, it can help retain matching gift donors from one year to the next.

Matching Gift Scripts: 5 Templates to Promote Matching

Jumpstart your matching gift efforts with these sample promotional messages. Feel free to dive in with these donor outreach templates perfect for any arts or cultural organization. Then, enlist 360MatchPro to automate and customize your messaging⁠—and segment by matching gift eligibility⁠—with ease!

Template 1: Social Media Post

🎨 Double Your Impact! 🎨 Did you know your gift to [NONPROFIT] can go even further? Many companies offer matching gift programs, which means your donation can be matched by your employer. See if your company participates in matching gifts to make an even greater impact on the arts today! Click here to learn more: [MATCH PAGE URL] #MatchingGifts #SupportTheArts #DoubleYourImpact

Template 2: Email Campaign

Subject: Your Gift Can Make a Greater Difference! 💫

Dear [DONOR],

Thank you for supporting [NONPROFIT] and our mission to bring art and culture to our community. We have an exciting opportunity to amplify the impact of your recent donation!

Did you know that many companies offer matching gift programs? This means your gift could be doubled or even tripled by your employer. We encourage you to check if your company participates in matching gifts and take advantage of this incredible opportunity to make an even greater difference for our cause.

To find out if your company offers matching gifts, simply visit our website and use our matching gift search tool here: [MATCH PAGE URL]. It’s quick and easy! Your support, combined with your employer’s match, will go a long way in supporting our programs and initiatives.

Thank you for being a champion of the arts. Together, we can create a vibrant and culturally rich community!

Warm regards,

[NAME]

[NONPROFIT]

Template 3: Text Message

Hi [DONOR]! 🌟 Did you know your donation to [NONPROFIT] could be matched by your employer? Double the impact of your gift today by checking if your company participates in matching gifts. Visit our website here for more info: [MATCH PAGE URL]. As always, thank you for supporting the arts! 🎭🎨

Template 4: Donation Appeal

Dear [DONOR],

Unlock the Power of Your Donation with Matching Gifts!

We hope this letter finds you in good health and high spirits. As a valued supporter of [NONPROFIT], you understand the transformative impact that arts and culture have on our lives and communities. Today, we are reaching out to share an incredible opportunity to amplify the impact of your generous contribution: matching gifts.

Did you know that many companies offer matching gift programs? Through these programs, your donation can be matched, dollar for dollar, by your employer. That means every dollar you contribute could produce double the impact on our organization and the meaningful projects we undertake.

Checking if your employer participates in matching gifts is simple. Visit our matching gift page here [URL], where you will find resources and instructions to guide you through the process. You can also reach out to your company’s HR department to inquire about their matching gift program.

Thank you for considering this opportunity to make your contribution go even further. We are excited to have you join us in this endeavor and look forward to continuing our journey together.

With heartfelt appreciation,

[NAME]

[NONPROFIT]

P.S. Remember, by exploring matching gifts, you can double your impact without any extra cost to you. Let’s unlock the full potential of your generosity and inspire a world where art thrives and enriches lives.

Template 5: Thank-You Postcard

Front:

[Image of a vibrant piece of art or a behind-the-scenes photo]

Back:

[DONOR],

Thank you for your generous contribution to [NONPROFIT].

Did you know that many employers offer matching gift programs? Your gift could be matched, doubling the impact of your support. Check with your company’s HR department or scan the QR code to learn more about matching gift opportunities. Your continued support helps us bring art and culture to our community.

Thank you!

Wrapping Up

Maximizing matching gifts involves a strategic approach to corporate philanthropy that can unlock tremendous potential for arts and cultural organizations.

By harnessing the power of corporate matching, your nonprofit can amplify its fundraising efforts and secure additional resources to make a greater impact. And in the end, you’ll be better equipped to advance your overall mission.

Good luck!

Keep exploring! Check out these additional recommended resources to continue your matching gift education:

14 Types of Matching Gift Letters Every Nonprofit Should Send. Increase awareness of match opportunities among your nonprofit audience. Check out these impactful matching gift communications and use our free templates to further your outreach.
Matching Gift Trends 2023: New, Growing Initiatives & More. The matching gift opportunity is constantly evolving, with more and more companies participating daily. Learn about some big shifts and updates with this guide to corporate match trends.
Top 30+ Matching Gift Companies: Find Your Match. Empower your strategy by familiarizing yourself with additional matching gift programs. Find out how these popular companies structure their offerings and identify qualifying donors in your network.

Matching Gifts for K-12 Schools | A Crash Course

June 2, 2023/in Marketing Strategies, Learning Center, Matching Gift Companies, Fundraising Ideas, Learning Center /by Adam Weinger

Educational institutions, public and private alike, rely on strategic fundraising to bankroll their academic programming, extracurricular activities, student scholarships, supplies and equipment, and more. And matching gifts for K-12 schools enables fundraisers to literally double the impact of their generous donations.

Here, we’ll walk through everything you need to know as an educational fundraiser to make the most of matching gifts.

This includes:

Multiplying Generosity with Matching Gifts: The Basics
Companies That Match Gifts to K-12 Schools
Keep Learning! Best Practices for Effective K-12 Gift-Matching
Sample Matching Gift Messaging Templates for K-12 Schools
Bonus: Automate Your Matching Gift Outreach with 360MatchPro!

Ready to bring your school’s fundraising to an A+ level? Let’s get started.

Multiplying Generosity with Matching Gifts: The Basics

Corporate philanthropy plays a vital role in supporting educational institutions like K-12 schools. Specifically, matching gifts are one of the most widely accessible forms.

Essentially, corporate matching gifts refer to a type of program in which a company matches the charitable contributions their employees make to eligible nonprofit organizations. The programs are designed to incentivize and amplify the generosity of a company’s employees, effectively doubling or even tripling their personal donations to worthwhile causes. And most often, these matching initiatives are inclusive of K-12 schools.

Donors who wish to participate in a matching gift program typically follow a straightforward process that looks like this:

After making a donation to their chosen K-12 school (or other organization), the donor inquires about matching gift opportunities with their employer.
The employer⁠—or, in many cases, the school itself⁠ via a matching gift automation tool—provides the necessary forms and guidelines for the donor to complete.
The donor completes the submission process, providing details about the donation, such as the amount gifted and the recipient organization.
Once the paperwork is submitted, the company reviews and verifies the information before issuing a matching gift to the designated school.

Matching gifts present numerous benefits for K-12 schools, their donors, and the companies they work for⁠—ultimately establishing a mutually rewarding experience. By leveraging corporate matching gifts, donors can significantly increase the impact of their contributions. From there, the additional funds received through matching gifts can support various programs, benefiting the school community as a whole.

However, billions of dollars worth of matching gifts go unclaimed each year⁠—largely due to a lack of awareness and initiative. In fact, despite 26 million individuals working for companies that match gifts, more than 78% of the segment has never been informed about the programs! And even those who know their employer offers matching gifts are sometimes unaware of the process of getting involved, which is where strategic donor education comes in handy.

Companies That Match Gifts to K-12 Schools

Double the Donation offers the most comprehensive database of matching gift information⁠, which contains records for more than 24,000 companies. And though each employer is able to set its own limits regarding organizations that qualify for matching, most businesses are willing to provide matching gifts for K-12 schools and other education-based institutions.

While there are tons to consider, we’ve opted to spotlight here a few businesses with heavy focuses on education and school philanthropy.

McGraw-Hill

McGraw-Hill is one of the largest American publishing companies. With a devotion to educational content⁠, McGraw-Hill provides reading materials, software, and services for pre-kindergarten through postgraduate institutions. It’s also a dedicated supporter of a wide range of K-12 schools, including through a generous matching gift program.

Each year, employees working more than 20 hours a week qualify to request between $25 and $2,500 in matching gifts to eligible nonprofit causes. Organiations like those that focus on long-term solutions for educational issues, civic, arts and cultural organizations, museums, libraries, parks, zoos, and more tend to qualify.

Learn more about the matching gift program for K-12 schools.

Penguin Random House

Penguin Random House is another well-known publishing company and is currently the largest provider of general-interest paperback books across the globe. Its subsidiary Random House Children’s Books, which also encompasses Little Golden Books and Beginner Books, produces some of the most popular youth-focused books in the industry.

In addition to captivating young readers with its stories, Penguin Random House also aims to support educational efforts worldwide. One key example is its matching gift program! In addition to matching up to $2,500 worth of employee donations per team member per year, the company also offers to match contributions raised by their staff through peer-to-peer fundraising efforts in a fundraising match initiative.

Learn more about the matching gift program for K-12 schools.

Crayola

As one of the most prominent art supply manufacturing companies, Crayola plays a significant role in equipping students and teachers in K-12 classrooms across the nation. And going a few steps further, the company also supports schools through its dedicated employee matching gift initiative.

Specifically, Crayola focuses its matching gift efforts on supporting key categories of nonprofits. This includes educational (both K-12 private and public schools and higher ed institutions) and those pertaining to arts and culture. Each year, full-time and part-time employees can request up to $500 worth of matching gifts in each category, incentivizing staff to support missions most closely related to Crayola’s own values.

Learn more about the matching gift program for K-12 schools.

Texas Instruments

Texas Instruments is a leading provider of educational technology, most commonly known for its innovative series of calculators and other STEM (science, technology, engineering, and mathematics) products. For decades, science and mathematics classes have relied on TI calculators to inspire academic success.

Facilitated through the TI Foundation, Texas Instruments also offers a particularly generous employee matching gifts program. Each year, full-time and part-time team members and employees can secure up to $30,000 in matches on behalf of the nonprofits they support. And, of course, the program is inclusive of education organizations such as K-12 schools, colleges, and universities.

Learn more about the matching gift program for K-12 schools.

Kaplan (Graham Holdings Company)

Kaplan, a subsidiary of the Graham Holdings Company, is an international education services company that’s devoted to increasing access to education materials and transforming learning with new technologies. And one of the ways that they do so is through their matching gifts program!

Current full-time Kaplan employees (as well as other Graham Holdings staff members) can qualify for generous donation-matching to educational institutions at a 2:1 ratio of up to $2,000 per person per year. Other nonprofit organizations can also qualify for matching gifts from the company, though non-educational causes are limited to a standard dollar-for-dollar match rate.

Learn more about the matching gift program for K-12 schools.

Keep Learning! Best Practices for Effective K-12 Gift-Matching

Over the years, we’ve worked with a lot of educational institutions, K-12 schools included. From our experience, we’ve gleaned several tips and tricks along the way that have produced substantial results for organizations like yours.

All in all, we recommend implementing the following strategies as you craft and enact a matching gift fundraising plan for your school.

1. Integrate matching gift fundraising in your annual Giving Day.

Many schools host dedicated Giving Days, in which the school communities band together to raise significant funds in a 24-hour window. If that’s the case, bring your Giving Day to new heights by incorporating matching gifts in your strategy!

Integrating matching gift fundraising into your annual Giving Day can significantly boost the impact of donations for your K-12 school. All you need to do is highlight the opportunity for donors to have their contributions matched by their employers within your existing Giving Day promotions. Utilize various communication channels such as emails, social media posts, website banners, and more to spread the word about matching gifts leading up to, during, and following your Giving Day campaign.

Emphasize that their support can go twice as far, motivating them to give generously. This is proven to work, too. Recent studies show that 84% of survey participants say they’re more likely to donate if a match is offered, and 1 in 3 donors indicate they’d give a larger gift if matching is applied to their donation.

2. Identify popular local employers in your school’s community.

Schools are one type of nonprofit that tend to have a significant reach, particularly within the geographic areas in which they operate. After all, it’s most likely where their students and families live, and even community members without direct connections to the schools are often interested in supporting local education. So when it comes to pursuing matching gifts, it can help to seek popular employers in your school’s neighborhoods.

To do so, begin collecting employment information from parents and other donors if you haven’t already. Then, research the companies located in your area and compile a list of those offering matching gift programs. This can allow you to connect supporters with known matching gift companies and identify trends regarding companies that employ a significant portion of your network⁠—and it’s especially easy to do with the aid of Double the Donation’s 360MatchPro!

By focusing on local employers, you can tap into a potential pool of matching gift donors who have a personal connection to your school and are more likely to participate. And if a segment of donors works for a company that doesn’t match employee gifts, it might show an opportunity to seek a corporate sponsorship (or one-off matching gift initiative!) or empower your supporters to advocate for a program on your behalf.

3. Provide educational matching gift materials to parents and families.

To increase awareness and understanding of matching gift programs among your school’s supporter base, be sure to provide them with educational materials on the topic. Because a lack of awareness is a huge cause of the subsequent funding gap, a little education about the opportunity can go a long way!

We recommend developing clear, informational, and easy-to-understand brochures, flyers, and online resources that explain the basics of matching gifts.

These materials should include…

What matching gifts are;
How donors can participate;
The impact matching gifts can have on your school;
Examples of companies that match employee gifts;
Where to locate additional information.

Then, distribute these materials to your school’s donors⁠—many of which are likely parents and other family members⁠—during parent-teacher meetings, open houses, school events, and through digital communication channels.

By equipping your audience with the necessary information, you empower them to take advantage of matching gift opportunities and become active supporters of your school’s corporate fundraising efforts.

Hint: Double the Donation offers some helpful materials here!

4. Consider volunteer grants as well.

In addition to matching gifts for your K-12 school, another type of corporate philanthropy initiative you won’t want to overlook is volunteer grants. Schools, and K-12 schools in particular, frequently rely on devoted volunteers to support various academic and extracurricular activities and events. Oftentimes, volunteers are even leading school fundraising efforts!

In order to maximize the value of this much-appreciated support, be sure to explore the potential of volunteer grants for your K-12 school. After all, many employers offer volunteer grant programs that provide monetary donations to organizations based on their employees’ volunteer commitment.

Thus, encourage parents, alumni, and community members associated with your school to inquire if their employers have volunteer grant programs. Provide guidance on how to track and report volunteer hours to secure available grants, and be sure to emphasize the impact that these programs can have on your school’s overall fundraising results. Incorporating volunteer grants alongside matching gift fundraising expands the range of opportunities for individuals to contribute to your school’s success, whether through monetary donations, volunteer efforts, or a combination of both.

And if you’ve already invested in a matching gift tool like 360MatchPro, you can uncover volunteer additional grant insights in the same search of a donor’s company!

Sample Matching Gift Messaging Templates for K-12 Schools

Raise awareness of matching gifts for your K-12 school with strategic fundraising outreach. These customizable templates can be an excellent place to start!

Matching Gift Email Template for K-12 Schools

Subject: Double Your Impact to [School Name] Today!

Dear [Supporter’s Name],

At [School Name], we believe in providing the best education and opportunities for our students. We are reaching out to let you know about an exciting opportunity to maximize the impact of your donation through a corporate matching gift program.

Did you know that thousands of employers offer matching gift programs where they match their employees’ charitable contributions? This means that your donation to [School Name] could be doubled⁠—or even tripled! It’s a fantastic way to make an even greater difference in the lives of our students.

To find out if your employer offers a matching gift program, check out our online matching gift page (with a searchable company database!) here: [link]. This will provide you with the necessary forms and instructions to submit your matching gift request.

It’s a simple process that can have a tremendous impact on our community! If you have any questions or need assistance with the matching gift process, please don’t hesitate to contact our office at [contact information].

Thank you for considering this opportunity to make your support go even further. Your generosity helps us continue to provide exceptional education and enriching experiences for our school.

Thank you again for your support!

Sincerely,

[Your Name]

[Your Title/Role]

[School Name]

Matching Gift Text Template for K-12 Schools

Hi [Supporter’s Name]! Did you know your donation to [School Name] could be doubled? Tons of employers offer matching gift programs. Click here to see if your donation can have double the impact! [Link to matching gifts page]

Matching Gift Facebook Template for K-12 Schools

🎓 Double Your Impact! 🎓

At [School Name], we believe in providing the best education for our students. You can help make an even greater difference through our matching gift program!

Many employers offer matching gift programs, where they match their employees’ donations to educational institutions like ours. This means your donation to [School Name] could be doubled or even tripled! 🌟

To find out if your employer offers a matching gift program, click here [link] to explore our matching gift page. This resource will provide you with the necessary forms and instructions to submit your matching gift request. It’s an easy process that can have a tremendous impact on our students’ education!

#MatchingGifts #SupportEducation #SchoolFundraising

Matching Gift Tweet Template for K-12 Schools

Double your impact today⁠—More than 26 million people work for companies with matching gift programs. Search for your employer here [link to matching gifts page] or check with your HR department to see if your donation to [School Name] can be matched.

Together, we can make a difference! #MatchingGifts #SupportEducation

Matching Gift Postcard Template for K-12 Schools

Double Your Impact!

Have your gift to [School Name] matched to make twice the difference for our school community. Doing so allows us to provide better educational opportunities for the students in our care by making the most of every dollar we receive.

To find out more about corporate matching gift programs⁠—which are widely available and offered by tens of thousands of businesses⁠—scan the QR code below. You’ll be taken to our school’s matching gifts page, where you can discover details about your employer’s match offerings.

Bonus: Automate Your Matching Gift Outreach with 360MatchPro!

Make matching gift messaging as easy as can be with matching gift automation tools. Double the Donation’s 360MatchPro is designed to aid fundraising organizations, like K-12 schools, in streamlining the matching gift process from start to finish⁠. This includes raising awareness of the opportunities, driving matches to completion, and more.

And with the software in your school fundraising toolkit⁠—which integrates seamlessly with top school fundraising solutions⁠—you won’t need to worry about manually sending matching gift reminders, either. After an individual gives to your school, 360MatchPro triggers timely and personalized follow-ups that inform supporters about their employer’s programs with company-specific insights.

You’ll never have possible matches slipping through the cracks due to a stretched-too-thin fundraising team again!

Watch the video below to see how Menlo Park-Atherton Education Foundation uses 360MatchPro to automate their matching gift efforts.

Menlo Park-Atherton Education Foundation- Matching Gift Success with 360MatchPro from Double the Donation on Vimeo.

Want to learn more? Check out these additional educational resources on fundraising and matching gifts for K-12 schools:

8 Ways to Encourage Donors to Submit Employee Matching Gift Requests. Even after becoming aware of matching gift opportunities, some donors will need an added push. Explore suggested ways to motivate supporters to complete the process here.
110+ Incredible School Fundraising Ideas to Raise Money Now. Find out how to pair other engaging fundraising ideas with matching gifts for K-12 schools. Doing so will empower your team to raise more in new, creative, and effective ways!
Top 24 Matching Gift Companies: Leaders in Philanthropy. Looking for even more examples of impressive matching gift companies? Browse this compilation of additional standout employers that engage their staffs with matching gift offerings.

Driving Matching Gifts for Health and Medical Services

Driving Matching Gifts for Health & Medical Services

May 30, 2023/in Learning Center, Marketing Strategies, Matching Gift Companies, Fundraising Ideas, Learning Center /by Adam Weinger

In the world of healthcare fundraising, effective revenue generation saves lives. After all, every dollar counts towards advancing medical research, providing patient care, and improving overall well-being. In order to make the most of each donation, matching gifts for health and medical services can go a long way.

And this guide will provide everything your team needs to get started with the opportunity! We’ll explore the concepts and strategies behind driving matching gifts specific to health and medical services, including:

Matching Gifts for Health & Medical Services | The Basics
Companies That Match Gifts to Healthcare Organizations
Tips for Developing a Healthy Matching Gift Strategy for Your Org
Sample Matching Gift Messaging for Healthcare Nonprofits

Get ready to uncover the potential that matching gifts have to revolutionize fundraising for healthcare and related nonprofit causes.

Let’s dive in!

Matching Gifts for Health & Medical Services | The Basics

Matching gifts offer a powerful opportunity for health and medical services to multiply the impact of individual contributions. This powerful fundraising strategy combines individual and corporate giving to increase engagement and funding for a nonprofit’s mission.

And it’s easy! Essentially, the process looks like this:

An individual donor makes a contribution to a qualifying nonprofit cause (such as a healthcare facility or medical research organization).
The individual is informed about their employer’s matching gift program and determines their eligibility for a recent donation.
Upon determining that their gift qualifies for a match, the individual completes a (typically online) submission form for their employer.
The individual’s employer reviews the submission, verifies the initial donation was made, and approves the matching gift request.
The employing company sends a matching donation to the organization its employee supported.

Successful matching gift practices can effectively double or even triple the support for vital healthcare initiatives. This empowers donors to leverage their employers’ involvement to make an even greater difference in a cause they care about.

Companies That Match Gifts to Healthcare Organizations

Thousands of companies match employee donations to qualifying nonprofit causes. But here, we wanted to spotlight a few businesses in the healthcare industry that offer standout matching gift initiatives.

These include (but are certainly not limited to) the following…

CVS Health

CVS Health is dedicated to making a positive difference in the world. Through the CVS Health Foundation, the company gives back by offering generous in-kind donations, employee giving opportunities, volunteer grant programs, and more.

Currently, one of the CVS Foundation’s most prominent offerings is its employee matching gift program. Through this initiative, the company encourages team members to give to a variety of nonprofit causes. These include health and medical services, children’s and educational groups, environmental organizations, and more. Once completed, employee donations made through the company’s workplace giving portal qualify for generous matches by CVS Health!

Learn more about the matching gift program here.

UnitedHealth Group Incorporated

UnitedHealth Group aims to revolutionize the healthcare system to improve health overall. And they do so not only through the company’s core offerings but also by participating in generous corporate philanthropy initiatives.

For example, its employee giving program, coined “United for Giving,” incentivizes team members to support their favorite nonprofit organizations with their dollars and their time. In 2022 alone, nearly $50 million was contributed through the program to more than 20,000 global charities.

Each employee qualifies to request up to $15,000 per year in company matches on behalf of the organizations they support.

Learn more about the matching gift program here.

CIGNA

Through the CIGNA Foundation, healthcare and insurance company CIGNA offers a standout matching gift program in which it encourages employees to participate. In fact, the foundation contributed more than $12.5 million worth of corporate grants to health and wellness-focused nonprofits in 2021 alone!

When qualifying employees give to medical organizations and many other registered 501(c)(3) nonprofits, they can request an associated match from the CIGNA Foundation. This allows team members to amplify their giving impact and do more to make the world a better and healthier place.

Learn more about the matching gift program here.

AmerisourceBergen

With a generous matching gift cap set at $10,000 per employee per year, current full-time and part-time AmerisourceBergen team members can request matching gifts from the company corresponding to their own personal gifts. Donations are typically matched at a standard 1:1 (or dollar-for-dollar) ratio, though the company often promotes a heightened match rate to inspire Giving Tuesday participation at the end of the year.

Facilitated through the AmerisourceBergen Foundation, this company’s matching gift initiative is making a difference in producing healthier futures worldwide.

Learn more about the matching gift program here.

McKesson Corporation

One thing that makes the McKesson matching gift program stand out is its open availability for current full-time, part-time, and retired employees! Of course, healthcare organizations qualify to receive associated matching gifts. Additionally, team members can support educational institutions, community organizations, volunteer fire rescue and emergency services, and more.

The McKesson Corporation also offers an impactful volunteer grant initiative known as the McKesson Volunteer Program⁠—or MVP. After an individual makes their initial gift to an organization, they have 90 days (or approximately three months) post-donation to submit their match request.

Learn more about the matching gift program here.

Tips for Developing a Healthy Matching Gift Strategy for Your Org

Getting matching gifts for your healthcare or medical organization doesn’t have to be difficult. Find out how to do so as effectively as possible with these recommended practices.

1. Incorporate matching gifts in your grateful patient program.

For a healthcare or medical organization, a grateful patient program can be one of your most valuable fundraising strategies. This unique initiative provides medical-focused nonprofits, like hospitals and other facilities, an opportunity to engage donors who have experienced exceptional care⁠.

Maximize the impact of your grateful patient program by incorporating matching gifts! To do so, ensure that materials provided to patients⁠—such as thank-you letters, brochures, and discharge information⁠—include details about matching gifts. This allows patients to leverage the opportunity to amplify their impact as they give back.

2. Highlight the medical impact of matching gifts.

As you enlist donor communications to promote the matching gift opportunity, be sure to emphasize the direct impact of matched donations on healthcare outcomes.

Showcase success stories, former patient testimonials, and statistics that demonstrate the transformative effect of your organization’s work. This will resonate with potential matching gift donors who want to make a tangible difference in the healthcare field. In other words, help your supporters imagine the tangible benefits of doubling your fundraising power.

3. Simplify the matching gift experience for donors.

Make it easy for donors to navigate the matching gift process. Offer step-by-step instructions on your website, provide donors with company-specific request forms for their employers, and be available to provide assistance throughout the submission steps.

Keep in mind that the more streamlined and accessible the process, the more likely donors will follow through with their matching gift requests. On the other hand, excessive roadblocks lead to missed matches and unclaimed funding for your team.

Luckily, the best way to streamline matching is by automating the experience from start to finish with the right technology! For example, Double the Donation’s software ecosystem enables nonprofits to embed their matching gift tools directly into the initial giving process.

This typically includes a brief mention of matching gift opportunities, alongside a field requesting a donor’s employer information, on the giving form. Then, an automatically populating matching gift widget on the confirmation screen provides eligibility information and submission forms for the company previously selected.

It’s as easy as can be, and donors are provided with easy access to the information they need⁠—without having to search for it on their own!

4. Get inspired by other healthcare organizations’ matching practices.

See what other medically-focused nonprofits are doing to pursue matching gifts! Check out this case study compilation that highlights some of the largest healthcare organizations in the nation.

These include:

American Foundation for Suicide Prevention
Lazarex Cancer Foundation
Leukemia and Lymphoma Society
Lung Cancer Research Foundation
Multiple Myeloma Research Foundation

By studying the matching gift strategies from these organizations (and more), you can identify common themes, glean creative approaches, and make a note of successful tactics. From there, you’ll be able to more effectively ingrain matching gifts into your own fundraising efforts.

Consider adapting and implementing tried-and-true strategies within the context of your own healthcare nonprofit to increase donor engagement, uncover corporate giving opportunities, maximize contributions, and make a greater impact on your mission.

Sample Matching Gift Messaging for Healthcare Nonprofits

Get started with effective matching gift outreach! Check out the following templates for powerful communications tailored to matching gifts for health and medical services organizations.

Top tip: Easily automate matching gift communications with Double the Donation’s 360MatchPro! This ensures you’re able to provide timely correspondence to all donors⁠—without worrying about any potential matches slipping through the cracks.

Matching Gift Email Template

Subject: Double Your Impact: Your Donation Can Make Twice the Difference!

Dear [donor],

I hope this email finds you in good health and high spirits. On behalf of [healthcare organization], I want to express our deepest gratitude for your recent generous contribution to support our mission. Your commitment to making a difference in the lives of patients and their families is truly inspiring.

Today, we wanted to share an exciting opportunity that can multiply the impact of your donation: employer matching gifts. Many companies have matching gift programs in place, which means they match donations made by employees to eligible nonprofit organizations like ours.

We kindly encourage you to check if your employer offers a matching gift program. And you can do so by browsing our matching gift page here! [Link to matching gift page] Simply type your employer’s name to determine eligibility and access the necessary information and forms. It’s a simple process that can significantly enhance the impact of your generosity and extend the reach of our vital healthcare programs.

With heartfelt appreciation,

[Name]

[Title/role]

[Healthcare nonprofit]

Matching Gift Tweet Template

Double the impact of your donation! Did you know your gift to [healthcare organization] may be matched by your employer? Take advantage of corporate matching programs and help us provide life-saving treatments, advance research, and improve healthcare outcomes.

Learn more at [link to matching gift page]. #MatchingGifts #HealthcareImpact

Matching Gift Facebook Template

🌟 Double the Impact! 🌟

We have some exciting news for our incredible supporters! Did you know that your generosity can go even further? 💙✨

Many employers have matching gift programs in place, which means they’ll match the donations made by their employees to eligible nonprofit organizations like ours. That’s right⁠—your contribution can be doubled (or even tripled)!

By taking advantage of matching gift programs, you have the power to make an even greater difference in the lives of patients, their families, and the community as a whole. 💪💕

Ready to maximize your impact? Here’s how:

1️⃣ Check if your employer offers a matching gift program.

2️⃣ Visit our website or reach out to your human resources department to access the necessary forms and information.

3️⃣ Submit your matching gift request and watch as your contribution is multiplied!

Together, we can transform healthcare, advance medical breakthroughs, and provide exceptional care to those in need. Your support, combined with a matching gift, has the potential to create a lasting impact.

Thank you for your unwavering support and dedication to improving healthcare outcomes. Let’s make a difference together! ✨🙌

#MatchingGifts #DoubleTheImpact #HealthcareMatters #MakingADifference

Matching Gift Text Message Template

Hey there! Did you know your donation to [healthcare organization] can go twice as far? Many employers offer matching gift programs, meaning they’ll match your contribution! 🤝💰 It’s an easy way to double your impact and support vital healthcare initiatives. Check if your employer participates and make your gift go even further! Thank you for your generosity!

Wrapping Up

Matching gifts have the potential to revolutionize fundraising for all sorts of health and medical services. By harnessing the power of employer-matching initiatives, healthcare-focused nonprofits can tap into additional resources, amplify their impact, and accelerate their mission of increasing health and well-being.

The bottom line? Implement a comprehensive matching gift strategy to unlock a world of possibilities, inspire greater donor participation, and drive positive change in the realm of health and medical services.

Play the video below to hear how LuMind IDSC Foundation supercharges their matching gift strategy with 360MatchPro by Double the Donation’s matching gift automation.

LuMind IDSC Foundation – Matching Gift Success with 360MatchPro from Double the Donation on Vimeo.

Interested in learning more about making the most of matching gifts? Check out the following recommended resources:

Corporate Giving and Matching Gift Statistics [Updated.] Grow your understanding of the overall matching gift opportunity. Explore the research findings and powerful matching gift statistics in this helpful guide.
Marketing Matching Gifts | A Guide for Avid Fundraisers. Find out how to best promote matching gifts to your nonprofit’s audience. Dive deeper into multichannel matching gift marketing and tools to produce results.
14 Types of Matching Gift Letters Every Nonprofit Should Send. Increase workplace giving awareness and involvement with well-crafted matching gift letters (and emails!) to send your donors. Use these sample messages to get started!

Matching Gifts for Food Security and Anti-Hunger Organizations

Matching Gifts for Food Security + Anti-Hunger Organizations

May 25, 2023/in Marketing Strategies, Matching Gift Companies, Fundraising Ideas, Learning Center, Learning Center /by Adam Weinger

Food security and anti-hunger organizations play a critical role in addressing one of society’s most pressing challenges⁠—ensuring that every individual has easy access to nutritious food and resources. However, in order to maximize their impact and extend their reach, such organizations often rely on the support of generous donors and well-thought-out fundraising initiatives. One strategy that holds immense potential for enhancing the financial resources of food security organizations? Matching gift programs.

By leveraging the power of matching gifts, food security organizations can more effectively fuel their missions to eradicate hunger within their communities and beyond.

In this post, we delve into the significance of matching gifts for food security and anti-hunger organizations and how you can set your team up for corporate matching success. This includes:

What to Know About Matching Gifts for Food Security Nonprofits
Companies That Match Donations to Anti-Hunger Orgs
Top Tips to Amplify Impact with Effective Gift-Matching

Here, we’ll explore the ways in which these programs can transform the landscape of food access and contribute to lasting change. As a fundraiser for such a cause, establishing a foundation of knowledge regarding matching gifts and how to make the most of the opportunities is a must.

Let’s dive in!

What to Know About Matching Gifts for Food Security Nonprofits

Anti-hunger organizations, including food pantries, soup kitchens, and other initiatives dedicated to alleviating hunger worldwide, work tirelessly to combat food insecurity and its wide-ranging consequences. But doing so requires access to funding⁠—and making the most of the funds available.

That’s where corporate matching gift opportunities come in! When qualifying donors work for companies that offer corporate matching, the company agrees to make a (typically dollar for dollar) match to the organizations its employees support. And most often, food banks and other anti-hunger organizations are eligible to receive the funding!

Matching gift programs essentially empower donors to stretch their donations twice as far for the nonprofit causes they support. In fact, research shows that incorporating matching gifts in an organization’s overall fundraising strategy results in a 71% increase in donation response rate and a 51% increase in average gift size.

And that’s not even taking into account the additional corporate match funding made available through these programs!

All in all, matching gifts offer an actionable strategy to further the mission of food security organizations⁠—without asking generous donors to reach back into their own wallets to do so.
However, these initiatives continue to be overlooked by qualifying organizations and their donors.

Today, millions of individuals qualify for corporate matching gifts through their employers, though the majority of the group remains unaware of the opportunity at stake. And unfortunately, donors who are unaware of their match-eligibility status are not likely to complete the steps required to secure a matching donation from their employer on your behalf.

The solution? Increasing awareness of matching gift programs among your audience.

Companies That Match Donations to Anti-Hunger Orgs

Tons of companies⁠ (including more than 65% of the Fortune 500⁠) offer matching gift programs that inspire employee giving. Typically, anti-hunger causes like yours will qualify for the initiatives⁠—though there are far too many to list.

Here, we wanted to spotlight a few businesses with missions that specifically reflect a vision to alleviate food insecurity.

The Hershey Company

The Hershey Company was founded with a mission to make chocolate accessible to everyone. Today, that mission goes beyond just chocolate, with the company getting involved to support a wide range of food security organizations across the globe.

And one of the most prominent forms of philanthropy offered by the Hershey Company is its matching gift program. Current full-time and retired employees qualify to have the company match their charitable contributions to eligible organizations⁠—including anti-hunger groups and more. Individuals can request up to $5,000 per calendar year on behalf of their favorite causes to which they themselves are also giving.

Learn more about the matching gift program.

Tyson Foods

With a lofty goal to “Feed the World,” as coined through its corporate giving initiatives, Tyson Foods is devoted to supporting the communities in which it operates and its team members reside. And they’re making a big impact, too! In a single year, the company contributed more than $2.5 million and over 18 million pounds of its protein to Feeding America food banks across the nation.

Plus, Tyson Foods encourages its employees to get involved in its efforts through a generous matching gift program. Current full-time and part-time team members can submit gifts between $10 and $1,000 per year to qualifying organizations to be matched at a dollar-for-dollar rate.

Learn more about the matching gift program.

Campbell Soup Company

Campbell Soup Company cites its philanthropic impact goal as “working to create sustainable change in our communities.” And it does so by supporting nonprofit partnerships with organizations aiming to produce a systems-based approach to improving food access and healthy living.

One such method, beyond its community grants and multi-year giving initiatives, is the Campbell Soup Foundation’s matching gift program. This offering inspires Campbell employees to get involved by matching donations to eligible nonprofits⁠—including higher education institutions and health and human services.

Full-time, part-time, and retired team members qualify to participate and can request matches between $20 and $1,500 annually.

Learn more about the matching gift program.

PepsiCo

PepsiCo, through the PepsiCo Foundation, states the following in its mission statement: We feed potential. In order to do so, the company aims to support sustainable and innovative solutions that provide nutritious food and other critical resources for underserved communities.

One way that they do so is through the PepsiCo matching gift program. Current full- and part-time employees qualify to request corporate matches for gifts between $25 and $10,000 per year. Most nonprofits are eligible to receive match funding, which includes (but is not limited to), food security organizations and other community missions, educational institutions, environmental groups, and more.

Learn more about the matching gift program.

Starbucks Corporation

Starbucks‘ Partner Match Program is one of the most popular ways in which the company supports a wide range of organizations. Donations made by full-time and part-time US and Canadian employees to most registered nonprofits qualify for matching at a 1:1 ratio up to $1,000 per year. Once the donation has been made, eligible employees have 90 days to submit their matching gift request on behalf of the cause.

Additionally, the Starbucks Foundation encourages current team members to nominate local nonprofits in consideration of generous Neighborhood Grants, which have provided more than $10 million to over 6,000 organizations.

Learn more about the matching gift program.

Top Tips to Amplify Impact with Effective Gift-Matching

By harnessing the power of gift-matching, you can unlock a world of opportunities to enhance your fundraising efforts and extend the reach of your food security organization’s services.

At Double the Donation, we’ve worked with many of the leading anti-hunger groups, and we’ve compiled a list of six tried-and-true tips to do so effectively.

1. Raise awareness of matching gift programs among supporters.

More than 78% of eligible individuals have no idea that their employer will match their gifts to charitable causes like yours. And that’s why so many matching gifts to unclaimed each year.

Thus, the first step in establishing an effective matching gift strategy for your organization is to educate your supporters about this opportunity.

We recommend employing various marketing channels, such as your…

Website;
Donation process;
Email outreach;
Social media platforms;
SMS messaging;
Direct mail;
And more!

With these tactics, you can effectively share information and success stories related to matching gifts, exposing supporters to the invaluable opportunity. When donors are aware of the programs, they want to get involved.

As you get started, consider working off our optimized matching gift messaging templates and examples to see best practices like these in action. This should include providing ample context regarding the programs, incorporating clear and specific calls to action, and more.

2. Communicate the amplified financial impact of matching.

From the donor’s perspective, one of the greatest benefits of participating in a matching gift program is the ability for their contributions to stretch twice as far. After all, they already care about your mission⁠—to reduce food insecurity⁠. Of course, they’ll want to make a more significant impact at no extra cost to them!

Thus, be sure to emphasize this amplified donation impact in all of your matching gift communications. You can even put it in specific, tangible terms to better demonstrate the value. For example, if your organization advertises that a $5 donation will feed a family of four for a day, you can clarify that a matched $5 gift can support two families.

3. Collect employment data to uncover match-eligible donors.

One key strategy to maximize the potential of gift matching involves collecting and maintaining accurate employment data for your donors. This will allow your team to compare the information against top matching gift companies (such as the ones listed above) and identify match-eligible gifts.

To gather the necessary data, start by including fields for an individual’s employer name in your donation forms. You can also request employment details in post-donation follow-ups and more. Remember that this information can get stale relatively quickly, not to mention matching gift program qualifications are constantly changing, so it’s important to collect this data on a regular basis to stay up to date.

(Hint: this is particularly easy when using a matching gift tool that integrates with your online giving platforms.)

4. Thoroughly research companies’ matching gift program guidelines.

Not all matching gift companies have the same policies in place, so taking time to research donors’ employers can go a long way. By delving into the specifics of each program, you can identify the most advantageous opportunities for your organization and effectively communicate these details to supporters.

And you don’t want to discount your cause from a company’s program without a closer look, either. For example, many food pantries and soup kitchens are associated with religious groups like churches. But if you see a donor’s giving initiative bars matching to faith-based organizations⁠—don’t fret! Most companies that exclude strictly religious causes include an addendum to the policy stating that religiously affiliated groups providing social services (like food security initiatives) do, in fact, qualify for matching gifts.

Still, there’s no one-size-fits-all answer when it comes to matching gift eligibility, so it’s a good idea to conduct thorough research regardless. We recommend utilizing a comprehensive matching gift database to make this task as easy as can be.

5. Explore corporate partnerships with food-focused businesses.

Matching gifts aren’t the only type of corporate philanthropy to consider for your anti-hunger cause, either! In fact, pursuing strategic partnerships with for-profit businesses can unleash advantages for both parties involved.

For example, you might ask a local grocery store if they’d be willing to donate nonperishable food items to stock your pantry. Or even host a food drive out of their business that encourages shoppers to participate!

Alternatively, you could solicit a restaurant or catering business to prepare a meal to serve at your organization’s soup kitchen.

Depending on your nonprofit programming and the companies in your area, the opportunities are endless. And if you’re looking to get your foot in the door with a potential corporate sponsor, taking a look at your donors’ employers that are already supporting your cause through matching gifts can be a great start. In fact, the donors who work for those companies can be some of your greatest champions in advocating for such partnerships!

6. Scale efficiencies with matching gift automation.

Running a food security program can be a lot of work. You may even be operating with limited staff and resources, which could make strategically pursuing matching gifts seem like an impossible task. But that’s where automation comes in to take the brunt of the effort off your team’s plate. Instead, scaling up efficiency and overall results.

Double the Donation’s 360MatchPro can maximize matching gifts for food security and anti-hunger organizations with the following features:

Automatic identification of match-eligible donations based on the provided employment data
Seamless integration with nonprofit CRMs and online donation tools, embedding matching gift information and next steps directly within the giving experience
Customizable email streams with optimized follow-up cadences for post-donation communications, providing employer-specific matching gift guidelines and links to online forms
Matching gift lifecycle tracking to follow up on stuck matches and more accurately forecast incoming match revenue

Matching gift automation tools can significantly reduce the administrative burden associated with promoting and managing matching gifts. Plus, it makes things easier for participating donors, too! This ultimately allows your organization to focus on its core mission while reaping the benefits of corporate matching⁠—without lifting a finger.

Next Steps

Now, begin pursuing matching gifts for food security groups by implementing these tips and tricks in your fundraising strategy.

When actively promoting and facilitating matching gifts, anti-hunger organizations can tap into the generosity of individuals and corporate entities alike. And ultimately, it allows you to grow your return on investment and do more for the individuals receiving your services.

Watch the video below to learn how Daily Table leverages 360MatchPro to increase matching gift funds and better serve their community.

Daily Table – Matching Gift Success with 360MatchPro from Double the Donation on Vimeo.

Interested in learning more about maximizing your matching gift practices? We’ve compiled a few recommended resources:

8 Ways to Encourage Donors to Submit Employee Matching Gift Requests. From a nonprofit’s perspective, a big part of maximizing matching gifts involves encouraging eligible donors to participate. In this blog post, we share our favorite tips and tricks regarding how to do so.
Top 30+ Matching Gift Companies: Find Your Match. Looking for even more companies that will match employee donations to your cause? Check out this list of over thirty businesses that offer generous matching gift programs. See if your organization⁠—and your donors⁠—will qualify.
14 Types of Matching Gift Letters Every Nonprofit Should Send. Get started with matching gifts by sending the powerful fundraising letters outlined in this guide. These letters increase awareness of matching gifts, drive eligible matches to completion, and thank donors for their involvement.

What Are Matching Grants?

The Difference Between Matching Grants and Matching Gifts

Leveraging Matching Gifts

The Benefits of Matching Grants for Nonprofits

How Do Matching Grants Work?

Types of Matching Grants for Nonprofits

Cash Matching Grants

In-Kind Matching Grants

Volunteer Matching Grants

Other Grants

How to Get A Matching Grant for Your Nonprofit

Know Where To Find Matching Grants

Write A Compelling Matching Grant Application

Wrapping Up: Multiplying Impact With Matching Grants

What is a Matching Donation Challenge?

Benefits of Matching Donation Challenges

How to Set Up a Matching Donation Challenge

1. Identify challenge details.

2. Establish your goals.

3. Seek out a matching donation partner.

4. Promote your matching donation challenge.

5. Monitor challenge progress.

6. Follow up after the event.

3 Best Practices for Successful Matching Donation Challenges

1. Simplify your matching donation challenge with software.

2. Strategically choose when to host your challenge.

3. Emphasize increased impact.

Additional Resources

1. Holiday eCards

2. Matching gift drive

3. Holiday 5K

4. Christmas present auction

5. Polar Plunge

6. Bake sale

7. Christmas tree sale

8. Holiday gala

9. House decorating contest

10. Gratefulness challenge

11. Concert or singalong

12. Online shopping fundraiser

13. Holiday photoshoot

14. Gift catalog

15. In-kind donation drive

16. Gingerbread decorating contest

17. Online baking or cooking class

18. Holiday lights festival

19. Pictures with Santa

20. Holiday movie marathon

The Basics: Matching Gifts and Relief & Development Orgs

Companies That Match to Relief & Development Causes

Johnson & Johnson

Edgewell Personal Care

3M Company

Intel Corporation

JPMorgan Chase

Making the Most of Matching Gifts for Your Relief Group: Top Tips

1. Utilize matching gifts to reach critical relief goals quickly.

2. Focus on doubling relief and development impact.

3. Automate the process so no matches are left unclaimed.

Sample Matching Gift Messaging for Relief and Development Nonprofits

Matching Gift Email Template:

Matching Gift Social Media Post Template:

Matching Gift Text Message Template:

Matching Gift Web Page Template:

Matching Gift Direct Mail Template:

Final Thoughts

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What to Know About Matching Gifts for Homeless Shelters & Missions

Companies That Match Donations to Homeless Shelters

The Home Depot

Starbucks

Kimberly-Clark Corporation

Colgate-Palmolive Company

Caterpillar Inc.

Top Tips to Maximize Matching Gifts for Your Shelter or Mission

1. Use multiple screening methods to identify match-eligible donors.

2. Don’t discount companies that typically exclude religious organizations.

3. Consider volunteer grant programs (Dollars for Doers) as well.

4. Leverage constituent stories to communicate matching gift impact.

5. Invest in matching gift software to automate your efforts.