Comparing crowdfunding websites can help you narrow down your options and choose the best platform for your needs.

Comparing Crowdfunding Websites: 5 Sites Rated and Reviewed

Comparing Crowdfunding Websites: 5 Platforms Rated and Reviewed

If you’re searching for a crowdfunding campaign, you’ve probably encountered several popular options that might be a great fit for your cause, project, or expense.

But, how do you know which one offers exactly what you need?

Comparing multiple crowdfunding platforms to determine which one best fits your needs can take a lot of time and effort.

Luckily, we’ve done the hard work for you! With this guide, we’ll compare 5 popular crowdfunding websites:

  • Bonfire is a t-shirt fundraising platform that’s designed for individual fundraisers and organizations looking to spread awareness about their causes with custom apparel.
  • Fundly is a crowdfunding website that is suitable for both individuals and organizations. You can fundraise for practically any cause with a Fundly campaign.
  • GoFundMe is a crowdfunding platform created for personal fundraising, which means that individuals can create an account and raise money for medical costs, charities, and other projects.
  • Kickstarter was created to help creative individuals realize their dreams. If you have an artistic project you need money for, you can start your campaign on Kickstarter.
  • Indiegogo can be used by individuals and companies looking to raise money for a product or creative project.

When comparing each platform, it’s important to consider the overall platform and what type of crowdfunding they allow.

Here are the 3 categories we’ll cover: 

  1. Crowdfunding Type
  2. Pricing
  3. Features

Stick around till the end to see our top picks for the best overall crowdfunding websites or jump to our favorites now. 

1. Crowdfunding Type

While all 5 of the crowdfunding websites are wildly popular, each one is slightly different in the types of causes or projects it supports and how and when fundraisers receive their donations. We’ll look at each crowdfunding platform to help you decide which one is best for your needs.

What campaigns are the websites designed for?

First, you’ll want to consider what platform caters to your campaign. In other words: some crowdfunding websites are open to all types of fundraising while others are only open to specific categories.

As we mentioned earlier, Bonfire, Fundly, and GoFundMe cater to individuals who want to raise money for any cause (Bonfire and Fundly are unique in the fact that they cater to organizations as well). In contrast, Kickstarter and Indiegogo are targeted specifically for creative projects—such as music, art, and technology—and don’t allow any type of charitable campaign.

With that said, if you’re a nonprofit looking to fundraise, Bonfire and Fundly are your best options as both individuals and organizations can raise money using their platform.

Is the platform all-or-nothing or keep-it-all?

Crowdfunding platforms also have different requirements on when and how campaign creators receive donations.

For instance, Kickstarter is an all-or-nothing crowdfunding website, which means that creators only receive donations if their goals are met.

With an all-or-nothing campaign, creators only get to receive funds after the campaign is over, and only if they’ve reached their goals.  This approach, however, does have its benefits.

For one, supporters are more motivated to share and contribute to your campaign so that your project is realized. Plus, it ensures that projects get all the funds they need so they can produce a complete product.

Alternatively, crowdfunding websites like Bonfire, Fundly, and GoFundMe follow the keep-it-all approach where creators keep all the money they raise. That means that campaign creators don’t have to meet a goal requirement or deadline to keep their donations.

This approach is desirable for both nonprofits and individuals because every donation can make a difference to your cause or life event.

There are even some sites like Indiegogo that give creators the option to choose the keep-it-all or the all-or-nothing model.

2. Pricing

While it’s free to set up a campaign on most crowdfunding websites, campaign creators are charged two different fees if they receive funds: the platform fee and the payment processing fee.

The platform fee is charged when the campaign creator collects their donations and is a percentage of the total funds raised.

Charging a platform fee is how crowdfunding websites make money. With that money, the crowdfunding website can create better features, improve the support team, and so much more. 

Platform fees usually range from 4-5%. When comparing crowdfunding websites, Bonfire charges the lowest out of all of the ones listed. There aren’t any platform fees. The only fee they ever collect is an 8% processing fee per additional donation (reduced to an incredible 3.5% for verified nonprofits). Fundly has the next lowest platform fee of 4.9%. GoFundMe, Kickstarter, and Indiegogo all charge a 5% platform fee.

In addition to the platform fee, campaign creators will have to pay a payment processing fee which goes to the payment processor.

The payment processor makes it possible for your crowdfunding campaign to accept online donations by verifying the payment method and transferring the funds from the donor’s account to your account.

Payment processing fees will vary depending on what processor your crowdfunding website works with.

Generally, the payment processing fee is a percentage of the total funds raised plus an amount per donation.

No matter why you’re fundraising, understanding what costs are going to be deducted for your total donations will help you determine your fundraising goal. Choose a website that has a lower platform fee so that you keep the most funds.

3. Features

Another important component of a crowdfunding website is its features. Different capabilities will allow you to share your campaign and optimize your fundraising page so that more people can find your cause.

While there are several features that can enhance your crowdfunding page, we’ll focus on crowdfunding perks, social integrations, and customization.

Crowdfunding perks

If you’re not familiar with the term, crowdfunding perks allow you to give donors gifts in return for their donations.

Perks like t-shirts, coffee mugs, backpacks, and so much more can motivate donors to give to your campaign. Merchandise platforms like Bonfire make it incredibly easy to combine branded merchandise with your campaigns, eliminating the need to order your merch and then sell it on a separate platform.

Alternatively, you can choose a more generic crowdfunding platform and set giving levels. Then, you can promise specific gifts in exchange for set donation amounts. For example, you might offer a mug for a gift of $15 and a t-shirt for a gift of $30. By providing giving levels, donors don’t have to guess how much to give; they can pick whichever giving level they’re comfortable with and receive a gift in return.

Giving levels have their advantages, but they won’t work for every cause, project, or expense. Campaigns for sports teams, creative projects, and charities will likely benefit from offering perks.

With that said, some platforms like Kickstarter require you to offer perks. Choosing Fundly, GoFundMe, or Indiegogo means that you’ll have the option to add perks if you think it will benefit your campaign.

Social media integrations

Social media can help leverage your campaign so that you can reach even more potential donors.

To do this, you need to find a crowdfunding website that offers a full suite of social sharing capabilities—not just social sharing buttons!

All 5 fundraising websites have social sharing buttons that allow donors to share your page on Facebook and Twitter, and they allow you to post crowdfunding updates to your page.

Fundly is unique because you can place a Twitter and Instagram feed on your fundraising page that tracks any posts with a specific hashtag. If you’re crowdfunding, you can create a hashtag for your campaign and supporters can follow all the content posted with that hashtag on your Fundly page.

Customization

Customizing your crowdfunding page is especially important if you’re a nonprofit or business trying to maintain a consistent brand, but it can be just as relevant to individuals who want to make their page stand out.

All the websites let you add images and videos and write a crowdfunding description, but some of the platforms have more customization. 

On Kickstarter and Indiegogo, creators don’t have the freedom to adjust the color scheme or layout of the page. While on GoFundMe, users can change the color of some of the page features to match their brands.

Similarly, Bonfire enables fundraisers to create online stores that feature all their custom products in one central location. They can customize the page with images and details regarding their cause.

On the other hand, Fundly allows you to customize the colors and background of your page. Plus, creators can upload a logo to further brand the page.

Bonus: Our Recommendations

Now that we’ve compared 5 of the top crowdfunding websites, you should have an idea of which site will work best for your project, cause, or expense.

If you’re still not sure which one to choose we picked our favorite platforms to recommend to you!

Bonfire

Bonfire is the industry leader in custom merchandise fundraising. Whether you’re an individual fundraiser or part of an organization, custom products are a fantastic way to boost your revenue while spreading awareness about a worthwhile cause.

Bonfire’s quality merchandise comes in a range of colors and styles. Design your own t-shirts, hats, mugs, and more with your organization’s logo as well as thousands of free graphics and fonts. Launch your campaign, and Bonfire handles the rest. They’ll process payments and ship orders directly to your buyers, freeing up your time so that you can focus on selling your merchandise.

Fundly

We recommend Fundly if you’re fundraising for a charity or personal cause. Not only is Fundly one of the lowest costing websites to use, but the platform also comes with a whole host of awesome (and effective!) features.

Fundly understands that personalizing your page helps increase your chances of success. That’s why their fundraising pages are fully customizable. If you ever run into any challenges, Fundly’s support team is ready to help resolve your problems so that you can get right back to fundraising.

Indiegogo

Indiegogo is a flexible crowdfunding website with plenty of useful features, making it our top recommendation for creative projects. Instead of accepting a wide range of fundraising categories, Indiegogo focuses on catering to artistic entrepreneurs.

Since campaign creators have the option to add perks and can decide what type of campaign they want to host (all-or-nothing or keep-it-all), you’ll have full autonomy over how your fundraiser is structured.

Hopefully, this crowdfunding websites comparison guide has helped you decide what crowdfunding platform to choose.

If you want more help planning your crowdfunding campaign, check out these additional resources to get started: 

  1. Crowdfunding for Individuals. Are you looking for ways to raise money for a personal expense or life-event? Check out this comprehensive guide on everything you need to know about crowdfunding.
  2. Fundly’s Crowdfunding Success Stories. Looking at crowdfunding examples is a great way to get inspiration on how to build your own campaign. Fundly has a list of 7 crowdfunding campaigns that met their goals.
  3. Full List of Fundraising Ideas. Combine your crowdfunding campaign with a fundraising event to raise even more funds for your cause. Get our list of over 100 ideas that go great with crowdfunding.

Check out these 11 online fundraising ideas to take your digital campaigns to the next level!

11 Online Fundraising Ideas: Raise Money in the Digital Age!

We all know that online fundraising is quickly taking the nonprofit world by storm. More people than ever are making their charitable contributions via online avenues. That’s why we’ve compiled 11 of the best online fundraising ideas that can help your nonprofit raise more money in the digital age!

Here’s what we’ll be covering:

  1. Crowdfunding
  2. Peer-to-Peer Fundraising or Virtual Events
  3. Matching Gift Drive
  4. T-Shirt Fundraising
  5. Online Donation Forms [Free or Paid]
  6. Online Giving Days
  7. Text-to-Give Campaign
  8. Online Auctions/a>
  9. Viral Fundraising Campaign
  10. Online Cashback Websites
  11. Donation for a Vote

Tools mentioned:

Let’s take a look at each of these online fundraising ideas in more detail.

Crowdfunding is an online fundraising idea that uses social sharing to raise money and awareness.

Online Fundraising Idea 1: Crowdfunding

Crowdfunding is proving to be one of the most popular ways for nonprofits and individuals alike to raise money for causes, projects, or events that they care about.

For those new to the term, crowdfunding essentially makes use of a nonprofit’s or individual’s existing network of supporters, friends, family members, coworkers, peers, and even acquaintances.

Nonprofits and individuals can set up crowdfunding pages and then share those pages on social media sites and via email.

A typical nonprofit crowdfunding page looks like this:

Fundly's crowdfunding pages make online fundraising quick and simple.

Most crowdfunding platforms allow nonprofits to:

  • Upload images and videos.
  • Write a detailed description.
  • Post updates and comments.
  • Share the campaign across social media sites and email.
  • Set up giving levels or tiers.
  • Send out automatic acknowledgements to donors.
  • Track metrics like number of donors, average donation amount, and total amount raised.

If you want to make the most of your nonprofit’s crowdfunding campaign, follow these best practices:

  1. Interact with your supporters: Your donors want to know how your online fundraising campaign is going! Keep them in the loop by posting updates and responding to their comments on your crowdfunding page.
  2. Post at least 4 photos or videos: Media gives your donors some context and allows them to see exactly what they’re donating to. Make sure that your photos look professional and highlight the people, animals, or communities that your nonprofit serves.
  3. Set up giving levels: Including donation tiers or giving levels on your campaign page allows donors to select the one that they prefer. To create an even bigger impact, you can list out the specific actions that your nonprofit can accomplish with each donation amount.

Main Takeaway: Crowdfunding is one of the best online fundraising ideas for nonprofits. Most crowdfunding platforms enable you to get up and running in just a few minutes, and you can start raising money from your supporters in no time!

Bonus: Start your crowdfunding campaign today!

Peer-to-peer fundraising is an online fundraising idea that uses supporters to fundraise on your behalf.

Online Fundraising Idea 2: Peer-to-Peer Fundraising or Virtual Events

Peer-to-peer fundraising or virtual events are a type of fundraising that many nonprofits pair with fundraising events like walkathons, marathons, and in-person events that need to be transitioned to virtual.

Peer-to-peer fundraising campaigns typically follow this structure:

  1. A nonprofit sets a goal, determines a timeline, and plans a peer-to-peer event.
  2. The nonprofit reaches out to loyal supporters and asks them if they want to participate in the fundraiser.
  3. If supporters are willing to participate, they then set up their own online fundraising pages (with the nonprofit’s help). These individual pages link up to the nonprofit’s main peer-to-peer fundraising page.
  4. Individuals reach out to their networks to ask for donations on the nonprofit’s behalf.
  5. Supporters’ friends and family members make donations via the individual’s peer-to-peer fundraising page.
  6. The nonprofit collects the donations, acknowledges and thanks supporters and donors, and hosts the (typically active) event.

This individual peer-to-peer fundraising page is linked to the nonprofit’s primary fundraising page.

This peer-to-peer campaign follows a few best practices that we’re a huge fan of:

  1. They include several images: Both the nonprofit’s main page and the individual’s campaign page have images and videos that allow supporters to see exactly what their donations are going toward.
  2. They describe what the contributions will help accomplish: Each page highlights the need for homes and volunteer time in Austin. Both pages have giving tiers that describe what a donation amount will be able to buy. For example, $300 will buy a stove, while $500 will buy a roof.
  3. Each description is detailed: A good peer-to-peer campaign description is the key to encouraging people to donate to your cause. Without it, people won’t know why you’re raising money! This campaign has listed out the reasons for fundraising and lets people know why building homes in Austin is important.

Main Takeaway: Peer-to-peer fundraising is a type of online fundraising that enables your nonprofit to raise more money and acquire more donors. As your supporters reach out to their networks, your nonprofit can introduce more people to your cause and mission.

Bonus: Check out the top 15 peer-to-peer fundraising platforms for nonprofits!

Organizations can hold matching gift drives to double the impact of their supporters.

Online Fundraising Idea 3: Matching Gift Drive

Take online giving one step further by encouraging your donors to search for the matching gift programs for which they might be eligible. Companies of all sizes will often match (or more than match) their employees’ donations to nonprofit organizations!

There are even useful tools you can embed directly onto your websites or campaign emails. Here’s how the National Audobon Society incorporated a user-friendly search tools directly into their ways to give page:

Check out how the National Audobon Society incorporated matching gifts tools into their site.

For a fundraising campaign, create some buzz by asking a local company or major donor to match donations made on a particular day. Time sensitive drive campaigns work well because they create urgency, a good motivator for supporters. Plus, since each donation goes twice as far, donors will be more likely to participate.

Best of all, and unlike ongoing corporate matching gift programs that apply to eligible employees, matching gift drives don’t have restrictions on who can participate!

The key to a prosperous matching gift drive is promotion. Get the most people to participate by sending emails to your donors on the days leading up to the event. 

Social media is also an effective place to promote your online fundraiser. If your museum is running a matching gift drive, for example, you can publish posts on Facebook and Twitter that tell donors any tickets purchased or contributions made during your drive will be doubled by your sponsor.

Also, let donors know about the many ways they can contribute. Provide your donors convenient ways to give, such as:

  • Donation pages.
  • Text-to-give.
  • Mobile-responsive forms.
  • Crowdfunding pages.

The more fundraising options donors have, the more likely they are to make a donation.

Additionally, if you’re hosting a giving day, but only accept donations through a form on your website, this limits the number of people that can contribute to your cause. 

Always ensure that you have a variety of ways to collect donations before launching your matching gift drive.

Main Takeaway: Knowing that their gifts will double for a limited time is a great motivator for donors. Use that knowledge to your advantage and host a matching gift drive.

Bonus:  For matching gifts year-round, check out another example of how Mercy Corps helps their supporters determine if their employer matches donations on their branded matching gifts page from Double the Donation.

Another online fundraising idea is a t-shirt fundraiser.

Online Fundraising Idea 4: T-Shirt Fundraising

Another effective way for nonprofits to fundraise online is by selling t-shirts. Your nonprofit can deisgn t-shirts as merchandise for your organization and sell them online to your supporters.

T-shirt fundraisers are a fun, engaging way to raise money for your nonprofit because they allow supporters to show their love for your organization while still getting something back in return.

For supporters who many not be able to donate as much as they would like due to financial limitations, t-shirt fundraisers offer them the opportunity to contribute to your cause without breaking the bank.

Your nonprofit can get started by promoting t-shirt sales in conjunction with different fundraising campaigns. For example, you might sell holiday-themed t-shirts during year-end giving to capitalize on the seasonal spirit.

Even further, the t-shirts you sell can double as marketing materials for your nonprofit’s brand. When people see their friends wearing your organization’s shirts, they may get inspired to start contributing to your nonprofit.

T-shirt fundraising is a great way to raise money quickly.

When choosing an online host for your t-shirt fundraising initiative, select one that:

  • Offers plenty of t-shirt customization options.
  • Allows you to upload original designs for your shirts.
  • Gives you the freedom to set your own t-shirt prices.
  • Charges a low-overhead fee so you can keep more of your profits.
  • Gives you the ability to customize your nonprofit’s t-shirt sales page.

As your organization starts selling t-shirts, remember that customization is key! Supporters are more likely to buy your organization’s shirts if they feel the product (and sales process) reflects the brand they have come to know and love.

Bonus: Learn more about selling t-shirts to raise money for your nonprofit with Bonfire!


Organizations should accept donations through online fundraising forms.

Online Fundraising Idea 5: Online Donation Forms

One of the most traditional ways to raise money online is through the tried-and-true online donation form. In many cases, donation forms allow you to brand your page and create special fields to capture specific, related information.

Best of all, online donation forms can be mobile-friendly so even more of your supporters have access. 

Since there are many customization capabilities available, your organization can create a form that is completely unique to your brand.

There are many vendors available that offer both free donation forms and paid donation forms.

Here is an example of what your online donation form could look like:

Optimized online donation forms are key to success in digital fundraising.

As you can see, the Water Project does a lot of great things with their donation form:

  • First, the donation form has preset giving buttons, making it easy for the donor to choose a gift amount.
  • Secondly, donors have the option to set recurring gifts.
  • Last, the option to share contributions on Facebook and Twitter is predominantly displayed.

All these features not only help boost your awareness and funds, but they also make the giving process convenient for your donors.

Of course, if your organization wants all of these features (and more!), you’ll have to choose an excellent fundraising software provider.

Look for a vendor that has a responsive technical support team and an easy-to-use interface; you shouldn’t have to be an expert in CSS and HTML to create a professional-looking form. With a simple donation form builder, your organization should be able to drag and drop the elements you want to use and customize them to fit your needs.

If you’re using a fully customizable platform, you’ll be able to create a form that is unique to your organization or recruit a technology consultant who can design a form catered to your needs.

When creating your online donation forms, be considerate of your donors’ time and keep your donations quick and simple.

Main Takeaway: Creating a convenient and beautifully designed donation page starts with finding the right software. Find a provider that offers the features that will make donating quick and easy.

A great fundraising idea for nonprofits is holding an online giving day.

Online Fundraising Idea 6: Online Giving Days

The most common online giving day is #GivingTuesday, a national day of charitable giving started a few years ago by the 92nd Street Y in New York.

While your nonprofit might already participate in #GivingTuesday, that doesn’t mean that you can’t organize your own online giving day for your supporters!

Just so we’re clear, an online giving day is a 24-hour period where a nonprofit tries to raise as much money as possible from its supporters.

An online giving day has to have a lot of digital promotion and advertising to make it effective. Reach out to your supporters:

  • With emails.
  • Over social media.
  • Via text message.
  • On your website.
  • With videos.

These digital outreach methods should contain information about your giving day such as the time, ways to donate, what the funds will go toward, and how supporters can get more involved.

Here’s an example of an animal nonprofit that promotes #GivingTuesday on Twitter:

Of course, Twitter has character limitations, so this tweet had to be short and sweet. Your other digital promotions for your giving day can go a bit more in-depth and include more specific information about your online fundraiser.

Whatever route you take, make sure that you explain what the funds are going toward and provide supporters with a link to your online donation page.

Main Takeaway: An online giving day can be an energetic and fast-paced way to raise money for your cause. Electrify your donor base with lots of digital promotions and encourage them to give as much as they can in just 24 hours!

Bonus: Take a look at these #GivingTuesday promotional resources.

Holding a text-to-give campaign is an excellent online fundraising idea.

Online Fundraising Idea 7: Text-to-Give Campaign

Text-to-give came on the scene as a digital fundraising method in 2010 when millions of dollars were donated to the American Red Cross to support victims of the Haiti earthquake.

Since then, text-to-give (or text-to-tithe for churches) has become a mainstream way to raise money for any organization or cause!

Today, text-to-give tends to work like this:

  1. A donor will text a keyword to a specific number that has been assigned to a nonprofit.
  2. The donor will receive a link as a text message.
  3. The link takes the donors to a mobile-responsive donation page where they can make a contribution.

It’s that easy!

When choosing a text-to-give tool, look for a provider that is PCI-compliant, which means the company follows strict rules to ensure a high level of security.

Ease of use and integration are also vital characteristics to look for in a text-to-give tool. You want the giving process to be quick and simple for donors as well as have a way to export data to your CRM.

Many nonprofits, schools, and churches use text-to-give technology as an online fundraising avenue throughout the year, but it’s also a popular donation method during fundraising events. One of your speakers can make a live appeal and ask people to give with their cellphones (all of your attendees will likely have their phones in their pockets or purses!).

Main Takeaway: Text-to-give is quickly becoming one of the most popular online fundraising ideas. Don’t get left behind by this fundraising trend!

Bonus: Check out the ultimate guide to text-to-give.

Online auctions are a great digital fundraising technique!

Online Fundraising Idea 8: Online Auctions

Online auctions are essentially digital silent auctions that are more cost-effective and are open to all your supporters, increasing fundraising potential even more.

For your digital venue, you can opt to use auction software or an online marketplace like eBay to host your online auction. 

Just like with any charity auction, you’ll need to procure items and experiences that excite your guests and encourage them to place bids.

Look for unique items that your guests won’t be able to find anywhere else. Look at the following suggestions to help you get started:

    • Sports memorabilia.
    • Backstage passes to a concert.
    • Tickets to an exclusive museum exhibit.
    • And so much more!

Generate excitement before your event by creating an auction catalog with images and a description of each item (or experience) and teach registered guests how to place bids to prepare them for the big day. Plus, with dedicated auction software (like OneCause) you can track the progress of your online auctions in real time:

Online charity auctions make it easy to engage your donors and raise funds.

Main Takeaway: Online auctions make it possible for supporters from all over the world to participate and are cost-effective so that you can raise the most money from your event.

Viral media campaigns are a very effective online fundraising idea.

Online Fundraising Idea 9: Viral Fundraising Campaign

You’ve likely heard of the ALS Ice Bucket Challenge, but you may not know just how successful that particular viral fundraising campaign was.

In just a month and a half, the ALS Association was able to raise $115 million (and tons of awareness!) for ALS research by asking people to pour cold water on their heads.

Another example of a viral fundraising campaign is “Movember.” For this viral campaign, men grow out their facial hair during the month of November and make donations in support of men’s health.

These are just two of the many viral fundraising campaigns that nonprofits have started. Why not start your own?

Keep these tips in mind before trying to launch a viral fundraising campaign. And remember, it might take a few months or even more than a year for your campaign to go truly viral.

  1. Don’t ask for too much. You aren’t going to receive a ton of donations if you ask for $500 every time. Instead, ask people for small contributions like $5, $10, or $20. Once a campaign goes viral, all of those little donations will add up!
  2. Create a memorable hashtag. Hashtags help group your social media posts and make your nonprofit’s message easier to find on platforms like Facebook, Twitter, and Instagram. Create a memorable and punchy hashtag. Use it in all of your social media posts and encourage your supporters to use it, as well!
  3. Get to the point. A viral campaign has to be focused and targeted. It’s not the time to explain every single detail of your nonprofit’s mission. Instead, boil down your vision to a few key points and use them interchangeably throughout the duration of your campaign.
  4. Make use of all of your digital channels. Post on Facebook. Tweet out a promotional message. Snap a picture and post it to Instagram. Start a Pinterest board. Send out emails. Use every digital communications channel at your disposal!

Main Takeaway: It might take time to get a viral fundraising campaign off the ground, but if you can do it, your nonprofit’s mission and vision will be made known to supporters across the country and even around the world!

Cashback websites are a great way to boost your online fundraising!

Online Fundraising Idea 10: Online Cashback Websites

Online cashback sites can be used by nonprofits as well as individuals who are looking to raise a little extra money while doing something that nearly everyone loves: shopping online!

Let’s break down how most online cashback websites work:

  1. Someone in your nonprofit needs to buy office supplies or something else online.
  2. The staff member begins their search for office supplies at an online cashback site.
  3. Once the items have been purchased, a percentage of the total amount is deposited into a cashback account.
  4. Your nonprofit can withdraw the cashback amount at regular intervals (typically monthly or quarterly).

Common cashback sites include:

 

While cashback sites aren’t going to help your nonprofit break any fundraising records, they are an easy way to raise more money from online shopping. Signing up for most of these cashback sites is easy, and everyone in your nonprofit can participate!

Main Takeaway: Online cashback sites can supplement your existing fundraising efforts. If your staff does a lot of online shopping, sites like Ebates and Amazon can be an easy way to raise extra funds!

Donors love online voting campaigns!

Online Fundraising Idea 11: Donation for a Vote

The donation for a vote online fundraising idea gets your supporters engaged in a silly challenge in return for their contributions.

Here’s how this fundraiser works:

  1. Create a list of silly challenges that your staff or volunteers are willing to complete.
  2. Create a poll, asking your supporters to vote (with a donation) for the challenge they’d like to see your team complete.
  3. At the end of the poll, record your team completing whatever challenge received the most votes and post it on social media.

The challenges you pick should be interesting and if possible, related to your cause in some way.

In the video, thank your supporters for their contributions, and mention how the funds will be used to further your cause.

Supporters will get a kick out of seeing you do a silly task, and you’ll raise more money for your cause!

Not only will donors like seeing a hilarious video, but they’ll also appreciate that you want their opinion and input. Plus, supporters will encourage their peers to vote so they can see their favorite challenge win. 

Main Takeaway: Donation for a vote is a fun (and potentially viral) way to raise money for your cause. Makes sure to choose your challenges and continue to encourage your supporters to vote.


We hope that these 11 online fundraising ideas have inspired you to go out and try some different fundraising techniques.

For more ideas and tips, check out these helpful resources:

  • 80+ Fundraising IdeasCouldn’t find what you were looking for with our online fundraising ideas? Check out our full list of ideas. You’re sure to find the perfect fundraiser for your cause!
  • Church Fundraising IdeasIf you’re looking for ways to raise money for churches and other faith-based organizations, we’ve got a list of ideas that will help you reach your goals.
  • School Fundraising IdeasSchools need to find family-friendly ways to raise money and engage their students. Check out this list of top ideas from Fundly to get started!
  • Top Online Donation Tools. If you want to start fundraising online, you’ll need software to accept donations. Use this list of top tools to find online donation software for your organization!

11 Online Fundraising Ideas: Raise Money in the Digital Age!


We all know that online fundraising is quickly taking the nonprofit world by storm. More people than ever are making their charitable contributions via online avenues. That’s why we’ve compiled 11 of the best online fundraising ideas that can help your nonprofit raise more money in the digital age!
Here’s what we’ll be covering:

  1. Crowdfunding
  2. Peer-to-Peer Fundraising or Virtual Events
  3. Matching Gift Drive
  4. T-Shirt Fundraising
  5. Online Donation Forms [Free or Paid]
  6. Online Giving Days
  7. Text-to-Give Campaign
  8. Online Auctions
  9. Viral Fundraising Campaign
  10. Online Cashback Websites
  11. Donation for a Vote

Tools mentioned:

Let’s take a look at each of these online fundraising ideas in more detail.

Crowdfunding is an online fundraising idea that uses social sharing to raise money and awareness.

Online Fundraising Idea 1: Crowdfunding

Crowdfunding is proving to be one of the most popular ways for nonprofits and individuals alike to raise money for causes, projects, or events that they care about.
For those new to the term, crowdfunding essentially makes use of a nonprofit’s or individual’s existing network of supporters, friends, family members, coworkers, peers, and even acquaintances.
Nonprofits and individuals can set up crowdfunding pages and then share those pages on social media sites and via email.
A typical nonprofit crowdfunding page looks like this:
Fundly's crowdfunding pages make online fundraising quick and simple.
Most crowdfunding platforms allow nonprofits to:

  • Upload images and videos.
  • Write a detailed description.
  • Post updates and comments.
  • Share the campaign across social media sites and email.
  • Set up giving levels or tiers.
  • Send out automatic acknowledgements to donors.
  • Track metrics like number of donors, average donation amount, and total amount raised.

If you want to make the most of your nonprofit’s crowdfunding campaign, follow these best practices:

  1. Interact with your supporters: Your donors want to know how your online fundraising campaign is going! Keep them in the loop by posting updates and responding to their comments on your crowdfunding page.
  2. Post at least 4 photos or videos: Media gives your donors some context and allows them to see exactly what they’re donating to. Make sure that your photos look professional and highlight the people, animals, or communities that your nonprofit serves.
  3. Set up giving levels: Including donation tiers or giving levels on your campaign page allows donors to select the one that they prefer. To create an even bigger impact, you can list out the specific actions that your nonprofit can accomplish with each donation amount.

Main Takeaway: Crowdfunding is one of the best online fundraising ideas for nonprofits. Most crowdfunding platforms enable you to get up and running in just a few minutes, and you can start raising money from your supporters in no time!

Bonus: Start your crowdfunding campaign today!

Peer-to-peer fundraising is an online fundraising idea that uses supporters to fundraise on your behalf.

Online Fundraising Idea 2: Peer-to-Peer Fundraising or Virtual Events

Peer-to-peer fundraising or virtual events are a type of fundraising that many nonprofits pair with fundraising events like walkathons, marathons, and in-person events that need to be transitioned to virtual.
Peer-to-peer fundraising campaigns typically follow this structure:

  1. A nonprofit sets a goal, determines a timeline, and plans a peer-to-peer event.
  2. The nonprofit reaches out to loyal supporters and asks them if they want to participate in the fundraiser.
  3. If supporters are willing to participate, they then set up their own online fundraising pages (with the nonprofit’s help). These individual pages link up to the nonprofit’s main peer-to-peer fundraising page.
  4. Individuals reach out to their networks to ask for donations on the nonprofit’s behalf.
  5. Supporters’ friends and family members make donations via the individual’s peer-to-peer fundraising page.
  6. The nonprofit collects the donations, acknowledges and thanks supporters and donors, and hosts the (typically active) event.

This individual peer-to-peer fundraising page is linked to the nonprofit’s primary fundraising page.
This peer-to-peer campaign follows a few best practices that we’re a huge fan of:

  1. They include several images: Both the nonprofit’s main page and the individual’s campaign page have images and videos that allow supporters to see exactly what their donations are going toward.
  2. They describe what the contributions will help accomplish: Each page highlights the need for homes and volunteer time in Austin. Both pages have giving tiers that describe what a donation amount will be able to buy. For example, $300 will buy a stove, while $500 will buy a roof.
  3. Each description is detailed: A good peer-to-peer campaign description is the key to encouraging people to donate to your cause. Without it, people won’t know why you’re raising money! This campaign has listed out the reasons for fundraising and lets people know why building homes in Austin is important.

Main Takeaway: Peer-to-peer fundraising is a type of online fundraising that enables your nonprofit to raise more money and acquire more donors. As your supporters reach out to their networks, your nonprofit can introduce more people to your cause and mission.

Bonus: Check out the top 15 peer-to-peer fundraising platforms for nonprofits!

Organizations can hold matching gift drives to double the impact of their supporters.

Online Fundraising Idea 3: Matching Gift Drive

Take online giving one step further by encouraging your donors to search for the matching gift programs for which they might be eligible. Companies of all sizes will often match (or more than match) their employees’ donations to nonprofit organizations!
There are even useful tools you can embed directly onto your websites or campaign emails. Here’s how the National Audobon Society incorporated a user-friendly search tools directly into their ways to give page:
Check out how the National Audobon Society incorporated matching gifts tools into their site.
For a fundraising campaign, create some buzz by asking a local company or major donor to match donations made on a particular day. Time sensitive drive campaigns work well because they create urgency, a good motivator for supporters. Plus, since each donation goes twice as far, donors will be more likely to participate.
Best of all, and unlike ongoing corporate matching gift programs that apply to eligible employees, matching gift drives don’t have restrictions on who can participate!
The key to a prosperous matching gift drive is promotion. Get the most people to participate by sending emails to your donors on the days leading up to the event. 
Social media is also an effective place to promote your online fundraiser. If your museum is running a matching gift drive, for example, you can publish posts on Facebook and Twitter that tell donors any tickets purchased or contributions made during your drive will be doubled by your sponsor.
Also, let donors know about the many ways they can contribute. Provide your donors convenient ways to give, such as:

  • Donation pages.
  • Text-to-give.
  • Mobile-responsive forms.
  • Crowdfunding pages.

The more fundraising options donors have, the more likely they are to make a donation.
Additionally, if you’re hosting a giving day, but only accept donations through a form on your website, this limits the number of people that can contribute to your cause. 
Always ensure that you have a variety of ways to collect donations before launching your matching gift drive.

Main Takeaway: Knowing that their gifts will double for a limited time is a great motivator for donors. Use that knowledge to your advantage and host a matching gift drive.

Bonus:  For matching gifts year-round, check out another example of how Mercy Corps helps their supporters determine if their employer matches donations on their branded matching gifts page from Double the Donation.

Another online fundraising idea is a t-shirt fundraiser.

Online Fundraising Idea 4: T-Shirt Fundraising

Another effective way for nonprofits to fundraise online is by selling t-shirts. Your nonprofit can deisgn t-shirts as merchandise for your organization and sell them online to your supporters.
T-shirt fundraisers are a fun, engaging way to raise money for your nonprofit because they allow supporters to show their love for your organization while still getting something back in return.
For supporters who many not be able to donate as much as they would like due to financial limitations, t-shirt fundraisers offer them the opportunity to contribute to your cause without breaking the bank.
Your nonprofit can get started by promoting t-shirt sales in conjunction with different fundraising campaigns. For example, you might sell holiday-themed t-shirts during year-end giving to capitalize on the seasonal spirit.
Even further, the t-shirts you sell can double as marketing materials for your nonprofit’s brand. When people see their friends wearing your organization’s shirts, they may get inspired to start contributing to your nonprofit.
T-shirt fundraising is a great way to raise money quickly.
When choosing an online host for your t-shirt fundraising initiative, select one that:

  • Offers plenty of t-shirt customization options.
  • Allows you to upload original designs for your shirts.
  • Gives you the freedom to set your own t-shirt prices.
  • Charges a low-overhead fee so you can keep more of your profits.
  • Gives you the ability to customize your nonprofit’s t-shirt sales page.

As your organization starts selling t-shirts, remember that customization is key! Supporters are more likely to buy your organization’s shirts if they feel the product (and sales process) reflects the brand they have come to know and love.
Bonus: Learn more about selling t-shirts to raise money for your nonprofit with Bonfire!

Organizations should accept donations through online fundraising forms.

Online Fundraising Idea 5: Online Donation Forms

One of the most traditional ways to raise money online is through the tried-and-true online donation form. In many cases, donation forms allow you to brand your page and create special fields to capture specific, related information.
Best of all, online donation forms can be mobile-friendly so even more of your supporters have access. 
Since there are many customization capabilities available, your organization can create a form that is completely unique to your brand.
There are many vendors available that offer both free donation forms and paid donation forms.
Here is an example of what your online donation form could look like:
Optimized online donation forms are key to success in digital fundraising.
As you can see, the Water Project does a lot of great things with their donation form:

  • First, the donation form has preset giving buttons, making it easy for the donor to choose a gift amount.
  • Secondly, donors have the option to set recurring gifts.
  • Last, the option to share contributions on Facebook and Twitter is predominantly displayed.

All these features not only help boost your awareness and funds, but they also make the giving process convenient for your donors.
Of course, if your organization wants all of these features (and more!), you’ll have to choose an excellent fundraising software provider.
Look for a vendor that has a responsive technical support team and an easy-to-use interface; you shouldn’t have to be an expert in CSS and HTML to create a professional-looking form. With a simple donation form builder, your organization should be able to drag and drop the elements you want to use and customize them to fit your needs.
If you’re using a fully customizable platform, you’ll be able to create a form that is unique to your organization or recruit a technology consultant who can design a form catered to your needs.
When creating your online donation forms, be considerate of your donors’ time and keep your donations quick and simple.

Main Takeaway: Creating a convenient and beautifully designed donation page starts with finding the right software. Find a provider that offers the features that will make donating quick and easy.


A great fundraising idea for nonprofits is holding an online giving day.

Online Fundraising Idea 6: Online Giving Days

The most common online giving day is #GivingTuesday, a national day of charitable giving started a few years ago by the 92nd Street Y in New York.
While your nonprofit might already participate in #GivingTuesday, that doesn’t mean that you can’t organize your own online giving day for your supporters!
Just so we’re clear, an online giving day is a 24-hour period where a nonprofit tries to raise as much money as possible from its supporters.
An online giving day has to have a lot of digital promotion and advertising to make it effective. Reach out to your supporters:

  • With emails.
  • Over social media.
  • Via text message.
  • On your website.
  • With videos.

These digital outreach methods should contain information about your giving day such as the time, ways to donate, what the funds will go toward, and how supporters can get more involved.
Here’s an example of an animal nonprofit that promotes #GivingTuesday on Twitter:


Of course, Twitter has character limitations, so this tweet had to be short and sweet. Your other digital promotions for your giving day can go a bit more in-depth and include more specific information about your online fundraiser.
Whatever route you take, make sure that you explain what the funds are going toward and provide supporters with a link to your online donation page.

Main Takeaway: An online giving day can be an energetic and fast-paced way to raise money for your cause. Electrify your donor base with lots of digital promotions and encourage them to give as much as they can in just 24 hours!

Bonus: Take a look at these #GivingTuesday promotional resources.


Holding a text-to-give campaign is an excellent online fundraising idea.

Online Fundraising Idea 7: Text-to-Give Campaign

Text-to-give came on the scene as a digital fundraising method in 2010 when millions of dollars were donated to the American Red Cross to support victims of the Haiti earthquake.
Since then, text-to-give (or text-to-tithe for churches) has become a mainstream way to raise money for any organization or cause!
Today, text-to-give tends to work like this:

  1. A donor will text a keyword to a specific number that has been assigned to a nonprofit.
  2. The donor will receive a link as a text message.
  3. The link takes the donors to a mobile-responsive donation page where they can make a contribution.

It’s that easy!
When choosing a text-to-give tool, look for a provider that is PCI-compliant, which means the company follows strict rules to ensure a high level of security.
Ease of use and integration are also vital characteristics to look for in a text-to-give tool. You want the giving process to be quick and simple for donors as well as have a way to export data to your CRM.
Many nonprofits, schools, and churches use text-to-give technology as an online fundraising avenue throughout the year, but it’s also a popular donation method during fundraising events. One of your speakers can make a live appeal and ask people to give with their cellphones (all of your attendees will likely have their phones in their pockets or purses!).

Main Takeaway: Text-to-give is quickly becoming one of the most popular online fundraising ideas. Don’t get left behind by this fundraising trend!

Bonus: Check out the ultimate guide to text-to-give.

Online auctions are a great digital fundraising technique!

Online Fundraising Idea 8: Online Auctions

Online auctions are essentially digital silent auctions that are more cost-effective and are open to all your supporters, increasing fundraising potential even more.
For your digital venue, you can opt to use auction software or an online marketplace like eBay to host your online auction. 
Just like with any charity auction, you’ll need to procure items and experiences that excite your guests and encourage them to place bids.
Look for unique items that your guests won’t be able to find anywhere else. Look at the following suggestions to help you get started:

    • Sports memorabilia.
    • Backstage passes to a concert.
    • Tickets to an exclusive museum exhibit.
    • And so much more!

Generate excitement before your event by creating an auction catalog with images and a description of each item (or experience) and teach registered guests how to place bids to prepare them for the big day. Plus, with dedicated auction software (like OneCause) you can track the progress of your online auctions in real time:
Online charity auctions make it easy to engage your donors and raise funds.

Main Takeaway: Online auctions make it possible for supporters from all over the world to participate and are cost-effective so that you can raise the most money from your event.


Viral media campaigns are a very effective online fundraising idea.

Online Fundraising Idea 9: Viral Fundraising Campaign

You’ve likely heard of the ALS Ice Bucket Challenge, but you may not know just how successful that particular viral fundraising campaign was.
In just a month and a half, the ALS Association was able to raise $115 million (and tons of awareness!) for ALS research by asking people to pour cold water on their heads.
Another example of a viral fundraising campaign is “Movember.” For this viral campaign, men grow out their facial hair during the month of November and make donations in support of men’s health.
These are just two of the many viral fundraising campaigns that nonprofits have started. Why not start your own?
Keep these tips in mind before trying to launch a viral fundraising campaign. And remember, it might take a few months or even more than a year for your campaign to go truly viral.

  1. Don’t ask for too much. You aren’t going to receive a ton of donations if you ask for $500 every time. Instead, ask people for small contributions like $5, $10, or $20. Once a campaign goes viral, all of those little donations will add up!
  2. Create a memorable hashtag. Hashtags help group your social media posts and make your nonprofit’s message easier to find on platforms like Facebook, Twitter, and Instagram. Create a memorable and punchy hashtag. Use it in all of your social media posts and encourage your supporters to use it, as well!
  3. Get to the point. A viral campaign has to be focused and targeted. It’s not the time to explain every single detail of your nonprofit’s mission. Instead, boil down your vision to a few key points and use them interchangeably throughout the duration of your campaign.
  4. Make use of all of your digital channels. Post on Facebook. Tweet out a promotional message. Snap a picture and post it to Instagram. Start a Pinterest board. Send out emails. Use every digital communications channel at your disposal!

Main Takeaway: It might take time to get a viral fundraising campaign off the ground, but if you can do it, your nonprofit’s mission and vision will be made known to supporters across the country and even around the world!


Cashback websites are a great way to boost your online fundraising!

Online Fundraising Idea 10: Online Cashback Websites

Online cashback sites can be used by nonprofits as well as individuals who are looking to raise a little extra money while doing something that nearly everyone loves: shopping online!
Let’s break down how most online cashback websites work:

  1. Someone in your nonprofit needs to buy office supplies or something else online.
  2. The staff member begins their search for office supplies at an online cashback site.
  3. Once the items have been purchased, a percentage of the total amount is deposited into a cashback account.
  4. Your nonprofit can withdraw the cashback amount at regular intervals (typically monthly or quarterly).

Common cashback sites include:

 
While cashback sites aren’t going to help your nonprofit break any fundraising records, they are an easy way to raise more money from online shopping. Signing up for most of these cashback sites is easy, and everyone in your nonprofit can participate!

Main Takeaway: Online cashback sites can supplement your existing fundraising efforts. If your staff does a lot of online shopping, sites like Ebates and Amazon can be an easy way to raise extra funds!


Donors love online voting campaigns!

Online Fundraising Idea 11: Donation for a Vote

The donation for a vote online fundraising idea gets your supporters engaged in a silly challenge in return for their contributions.
Here’s how this fundraiser works:

  1. Create a list of silly challenges that your staff or volunteers are willing to complete.
  2. Create a poll, asking your supporters to vote (with a donation) for the challenge they’d like to see your team complete.
  3. At the end of the poll, record your team completing whatever challenge received the most votes and post it on social media.

The challenges you pick should be interesting and if possible, related to your cause in some way.
In the video, thank your supporters for their contributions, and mention how the funds will be used to further your cause.
Supporters will get a kick out of seeing you do a silly task, and you’ll raise more money for your cause!
Not only will donors like seeing a hilarious video, but they’ll also appreciate that you want their opinion and input. Plus, supporters will encourage their peers to vote so they can see their favorite challenge win. 

Main Takeaway: Donation for a vote is a fun (and potentially viral) way to raise money for your cause. Makes sure to choose your challenges and continue to encourage your supporters to vote.


We hope that these 11 online fundraising ideas have inspired you to go out and try some different fundraising techniques.
For more ideas and tips, check out these helpful resources:

  • 80+ Fundraising IdeasCouldn’t find what you were looking for with our online fundraising ideas? Check out our full list of ideas. You’re sure to find the perfect fundraiser for your cause!
  • Church Fundraising IdeasIf you’re looking for ways to raise money for churches and other faith-based organizations, we’ve got a list of ideas that will help you reach your goals.
  • School Fundraising IdeasSchools need to find family-friendly ways to raise money and engage their students. Check out this list of top ideas from Fundly to get started!
  • Top Online Donation Tools. If you want to start fundraising online, you’ll need software to accept donations. Use this list of top tools to find online donation software for your organization!

5 Ways to Encourage Donors to Submit Employee Matching Gift Requests

As a fundraising leader, you’ve put a lot of thought into how to market matching gifts before and during the donation process. But for the donor, clicking submit or mailing their check often feels like the final step.

We’ve put together a few ways to encourage your donors to take that next step and submit their matching gift requests.

1. Send a follow-up email

Send a quick email to your donors that specifically asks them to take the next step and submit their matching gift requests. Make sure that this email includes an explanation of matching gifts and truly illustrates how easy they are to request.

Even better, use Double the Donation’s 360MatchPro portal to send automated outreach to your donors about matching gifts. When your donors make a contribution, they are automatically sent an email that includes their company-specific matching gift information and a link to their employer’s submission form. Though sent from 360MatchPro, these emails are branded to match your organization, which makes the appeal more personal for your donors.

2. Pick up the phone

Sort through your donations and identify your top contributors. Call these donors to thank them for their gift and encourage them to submit their matching gift request. Many donors would be happy to support your organization in this way, they simply know about matching gifts.

Lack of donor awareness is the biggest hurdle to increasing matching gift revenue. If you’re able to walk them through the process on the phone and provide them with information about the process and the guidelines they need, they will be more likely to submit and more likely to tell their friends.

3. Send a note in the mail

Good old-fashioned postage is still a great way to touch base with your donors! Send a postcard, letter, or buckslip to share information about matching gifts. You can also use these mailers as a call to action that encourages the donor to submit their matching gift request.

Many companies have very generous matching gift request submission deadlines. This window is often between three months and over a year, which gives donors plenty of time to get their donations doubled!

4. Educate your Staff

You can easily raise your match submission rates among your donors by looking inward. Make sure that your organization is cultivating a knowledgeable staff, with every employee understanding your organization’s procedure for processing matching gifts. When your team knows the basics of matching gifts and feels confident explaining the process, you can work together to create an outreach strategy that is specific to your donor base.

5. Market Matching Gifts Everywhere.

The most effective way to encourage donors to submit their matching gift requests: mention matching gifts as often as possible! Include matching gift information in your acknowledgment letters and emails, on your website, and in your social media posts. Check out a few examples here, and download our Ultimate Guide to Marketing Matching Gifts for even more information.