In order to raise as much money through your auction as possible, it’s crucial to solicit the most appropriate auction items. The items that receive the most bid activity:
- Appeal to your donors’ needs or interests.
- Fit into your attendees’ general price range.
- Possess an element of rarity or uniqueness.
Ultimately, the best auction items for your organization will depend on the makeup of your donor base. Claire Axelrad recommends asking the following questions about your attendee demographics, “Do you have young parents with kids? Grandparents? Young singles? Retirees? Big spenders? Not so big spenders? Art lovers?” and her list goes on from there.
The main takeaway she’s getting at though, is that it is vital that you know who your potential donors are before you start soliciting in-kind gifts for the auction. But she’s also clear to point out that “Regardless of your crowd, there are certain items that tend to sell well among many demographics.” And we agree!
We’ve listed out a few universally appealing ideas on the right to help spark your imagination!