You won’t always have control over when you start your crowdfunding campaign. Memorial and funeral costs, for example, are an unexpected and immediate need that loved ones must cover regardless of the time of year.
But certain campaigns will do better at certain times of the year.
In general, the last 3 months of the year are the most lucrative when it comes to charitable giving. Usually, the holiday season puts everyone into a giving mood, and your crowdfunding campaign can capitalize on this good will.
If you’re trying to get funding for a seasonal product or idea, start your campaign at the beginning of that season. For example, if you’re trying to fundraise for a revolutionary new type of leaf blower, you’d do well to start your campaign at the beginning of autumn, not the middle of spring.
Try to plan your crowdfunding campaign around the time of year that will help you raise the most money possible.