Crowdfunding is a fundraising method that lets individuals raise money for projects, expenses, or events by reaching out to others and asking for donations. Fundraisers set up online crowdfunding pages and promote those pages on social media and via email.

Then, you’ll need to promote your crowdfunding campaign page

1. Launch

As part of your launch, you’ll need to pick a platform, set a goal, and create your page. With your page, you’ll name it, present your goal, add a description, create giving levels, attach images and video, and so much more.

First, you’ll want to launch your crowdfunding campaign

2. Promote

No one will be able to give to your campaign if they don’t know about it! It’s your job to get the word out via social media, email, and even word of mouth. The most pivotal promotion periods are the first day and right at the end.

At the end of your fundraising campaign, collect donations.

3. Collect

Once the donations start coming in, you get to collect what you’ve earned. Some platforms give you the funds immediately, while others wait until your campaign is over. Also, don’t forget your donor thank yous!

THE BENEFITS OF CROWDFUNDING

RAISES MONEY QUICKLY

Crowdfunding is one of the quickest ways for individuals to raise money for a project, need, or cause. When promoted correctly via social media, email, and word of mouth, a crowdfunding campaign has the potential to reach hundreds, if not thousands, of people.

Some campaigns even go viral and vastly exceed their goals! Of course, a crowdfunding fundraiser will only be successful if the campaign creator actively encourages members of their networks to donate to the campaign.

One benefit of crowdfunding is that it raises money quickly

SPREADS AWARENESS

Crowdfunding campaigns that seek to raise money for a specific cause can help shine light on that particular problem or issue. For example, someone who’s raising funds for a rare illness can use a campaign to educate people about that condition and raise awareness about its treatments & symptoms.

The same scenario can occur for crowdfunding pages that highlight social, economic, or political injustices. Campaign creators can not only raise money, but they can also educate their peers about the issue they are crowdfunding for.

Crowdfunding can benefit your cause by spreading awareness

BRINGS PEOPLE TOGETHER

Crowdfunding brings people and communities closer together and unites them under a common cause. Individuals and communities can band together to help a friend, family member, or coworker who needs assistance with various expenses by contributing to a crowdfunding campaign.

Whenever the individual reaches a fundraising milestone or hits their goal, the entire community is able to celebrate with them and feel good knowing that they helped that person reach their goal.

Crowdfunding brings people together

THE BEST CROWDFUNDING WEBSITES

Best for Individuals and Nonprofits

Fundly

Fundly’s crowdfunding platform has something for everyone. Whether you need to start a fundraiser for medical expenses, travel costs, or your school, Fundly can help you! Each campaign has social sharing capabilities, and users can upload photos, videos, and updates using Fundly’s mobile app.

Best for Creative Projects

Kickstarter

Kickstarter is one of the most well-known crowdfunding platforms around. It’s a very popular option for fundraisers seeking funding for their creative projects, from unique business ideas to filmmaking. Also, Kickstarter is an all-or-nothing model, meaning the goal must be met for you to keep your funds.

Best for Equity

Fundable

Fundable is an equity crowdfunding platform, meaning it helps connect entrepreneurs with VCs and angel investors so that startups can raise the capital they need to get off the ground. Although it is known for equity funding, it also has a model for rewards-based crowdfunding.

Ready to get started?

Create your free campaign, or learn more.

1. Tell a Story

Make sure your crowdfunding campaign tells a story

People want to know about you, your cause, and why you’re fundraising. Individuals probably aren’t going to give to a crowdfunding campaign without at least a little context first. Use your campaign page to tell your story. Let people know what you’re raising money for, why it’s important to you, and how they can help. Depending on the type of crowdfunding campaign you’re running, you could talk about the hardships you have faced or are facing and how you want to overcome them. There’s no need to reveal every single personal detail, but your campaign’s story should have an individualized feel to it.

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2. Ask Others to Share

Your fundraising page needs to be shared by friends and family

One of the easiest ways to get more people to donate to your crowdfunding campaign is to encourage your network to share your campaign with their own networks. The more exposure your fundraiser gets, the more donations you are likely to bring in. And asking your supporters to share it results in more exposure! Most crowdfunding platforms come with sharing options for Facebook, Twitter, and email. You can include a short sentence in your bio about sharing the campaign. If you recruit all of your supporters to share your campaign on your behalf, your reach could expand exponentially!

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3. Post Regular Updates

Post regular updates throughout your crowdfunding campaign

A crowdfunding campaign is not a static fundraising method. Rather, it requires thoughtful updates and progress reports. These updates not only provide existing supporters with the knowledge that their donations went toward something meaningful, but they also encourage others to give to the campaign. As new supporters come across your campaign, they want to see that you’re actively promoting your cause or project and that you’re striving to meet your goal. A lack of updates ends up looking like a lack of interest on your part and a lack of faith in your supporters.

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4. Provide Incentives

You can increase donations to your crowdfunding campaign by offering incentives

Obviously, not every campaign creator is in a position to provide incentives. This tip is mainly for arts and entrepreneurial projects. If you are raising money for a creative project or product, you can offer incentives to your supporters in exchange for their donations. The incentives can vary depending on the contribution amount. For instance, if you are crowdfunding to raise money for a film project, you could offer a pre-screening sneak peek to donors who give a certain amount. Incentives can be a huge motivator for donors who are on the fence about contributing.

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5. Pick the Right Site

Pick the right crowdfunding website for your needs

The crowdfunding site you choose will play a large part in the success of your campaign. If you choose a site that is difficult to use or is cumbersome for donors, you might not reach your fundraising goal. Make sure that you do your research before selecting a platform. Pay attention to the costs and fee structure as well as the model that the platform uses. For example, if it’s an all-or-nothing model, you’ll have to reach your goal or you won’t receive any of the money that you’ve raised. Knowing this kind of information is crucial before you begin your campaign. You don’t want to get halfway through your campaign and realize that the costs are higher than you thought or that there is an all-or-nothing component to the fundraising model (unless you purposefully chose that model). Read reviews, visit the website, and maybe even call a representative before you make the final decision on a crowdfunding platform.

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6. Choose the Right Time of Year

crowdfunding campaign should be strategically timed

You won’t always have control over when you start your crowdfunding campaign. Memorial and funeral costs, for example, are an unexpected and immediate need that loved ones must cover regardless of the time of year. But certain campaigns will do better at certain times of the year. In general, the last 3 months of the year are the most lucrative when it comes to charitable giving. Usually, the holiday season puts everyone into a giving mood, and your crowdfunding campaign can capitalize on this good will. If you’re trying to get funding for a seasonal product or idea, start your campaign at the beginning of that season. For example, if you’re trying to fundraise for a revolutionary new type of leaf blower, you’d do well to start your campaign at the beginning of autumn, not the middle of spring. Try to plan your crowdfunding campaign around the time of year that will help you raise the most money possible.

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7. Rally Your Peers

Rally your peers to help your crowdfunding campaign succeed

Some crowdfunding campaigns get a lot of their funding from complete strangers, but it’s always best to start out with the people closest to you. Instead of setting up a crowdfunding page and hoping that random people will find it, share it with your friends and family members first. And don’t just stop at online promotion! Whenever you talk to your peers, remind them of your crowdfunding campaign and ask them to help. Of course, you don’t want to become a friend that promotes their crowdfunding campaign in every conversation, but in the early stages, it’s okay to be excited about your campaign and to want other people to be just as ecstatic about it as you are!

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8. Upload Photos and Videos for Your Campaign

Your crowdfunding campaign will do better with photos and video added to the fundraising page

You don’t need to bombard your donors with a complete photo album or a full-length documentary about your campaign. Instead, create a schedule for your uploads. Maybe you only need to post two photos a week and a short video every other week. This schedule will largely depend on the length and type of your campaign. Crowdfunding campaigns for creative projects lend themselves well to regular media updates that let donors know the project’s status. No matter what type of campaign you’re running, you should post an intro video or photo that lets donors know who you are and why you’re raising money. Make sure that your media uploads look professional. People aren’t likely to give to a crowdfunding campaign if the first thing they see is a blurry photo or a shaky video.

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$61,450
U.S dollar raised
231
donors
 
 
Rocco’s Road to Recovery Crowdfunding Campaign

Rocco’s Road to Recovery

This organizer created the “Rocco’s Road to Recovery” campaign in order to help out Rocco after he suffered a stroke. The campaign goal of $20,000 to cover his medical costs was far exceeded.

$14,038,949
U.S dollar raised
75,905
donors
 
 


Habitat for Humanity Global Village

Habitat for Humanity is one of the most well-known nonprofits in the world, and they were able to leverage their network to set up a vastly successful crowdfunding campaign to benefit their international volunteer programs and the people and communities the program serves.

$20,392
U.S dollar raised
271
donors
 
 


The Ceej of Cancer

This organizer created a campaign to help a friend lessen the financial burden that her breast cancer medical treatments were causing. The organizer’s whole network came together and helped raise more than $20,000 for CJ and her family.

$12,057
U.S dollar raised
84
donors
 
 


Jodi Heitz and Family Fund

This crowdfunding campaign came together to establish a memorial fund and help a family cover financial costs while grieving the unexpected loss of their patriarch. In this time of great tragedy, the Heitz family’s community showed up and generously gifted the fund over $12,000.

$51,585
U.S dollar raised
715
donors
 
 


BVSPCA New Castle Campus Fire

Tragically, a car crashed into the New Castle Campus of the Brandywine Valley SPCA, claiming the lives of three of the shelter’s cats. To fix the damage and continue to care for the shelter animals, the BVSPCA launched a very effective crowdfunding campaign.

Individuals
Rocco’s Road to Recovery

$61,450
U.S dollar raised
231
donors
 
 


Rocco’s Road to Recovery

This organizer created the “Rocco’s Road to Recovery” campaign in order to help out Rocco after he suffered a stroke. The campaign goal of $20,000 to cover his medical costs was far exceeded.


Nonprofits
Habitat for Humanity Global Village

$14,038,949
U.S dollar raised
75,905
donors
 
 


Habitat for Humanity Global Village

Habitat for Humanity is one of the most well-known nonprofits in the world, and they were able to leverage their network to set up a vastly successful crowdfunding campaign to benefit their international volunteer programs and the people and communities the program serves.


Cancer Treatment and Other Medical Expenses
The Ceej of Cancer

$20,392
U.S dollar raised
271
donors
 
 


The Ceej of Cancer

This organizer created a campaign to help a friend lessen the financial burden that her breast cancer medical treatments were causing. The organizer’s whole network came together and helped raise more than $20,000 for CJ and her family.


Memorial and Funeral Costs
Jodi Heitz and Family Fund

$12,057
U.S dollar raised
84
donors
 
 


Jodi Heitz and Family Fund

This crowdfunding campaign came together to establish a memorial fund and help a family cover financial costs while grieving the unexpected loss of their patriarch. In this time of great tragedy, the Heitz family’s community showed up and generously gifted the fund over $12,000.


Pets and Animals
BVSPCA New Castle Campus Fire

$51,585
U.S dollar raised
715
donors
 
 


BVSPCA New Castle Campus Fire

Tragically, a car crashed into the New Castle Campus of the Brandywine Valley SPCA, claiming the lives of three of the shelter’s cats. To fix the damage and continue to care for the shelter animals, the BVSPCA launched a very effective crowdfunding campaign.