It doesn’t matter how much your company is doing to save the environment if nobody knows about it.
Make sure you’re forming relationships with local media outlets so they’ll be more likely to cover the stories you offer them.
How much good a company can do in the local communities, or even beyond that, is corporate social responsibility. And the better the benefits, the better the media coverage.
On the other hand, however, if a corporation participates in production or activities that bring upon negative community impacts, the media will also pick this up, and unfortunately, bad news spreads quicker than good news.
Media visibility is only so useful in that it sheds a positive light to your organization.
Takeaway: Having a strong CSR program can increase the chances that your company gets news coverage.