Companies that demonstrate their commitment to various causes are perceived as more philanthropic than companies whose corporate social responsibility endeavors are nonexistent.
A corporation’s public image is at the mercy of its social responsibility programs and how aware consumers are of these programs.
Remember, consumers feel good shopping at institutions that help the community. Clean up your public image (and broadcast it to the world!).
Corporations can improve their public image by supporting nonprofits through monetary donations, volunteerism, in-kind donations of products and services, and strong partnerships.
By publicizing their efforts and letting the general public know about their philanthropy, companies increase their chances of becoming favorable in the eyes of consumers.