3 Areas to Improve Your Peer-to-Peer Fundraising Results

3 Areas to Improve Your Peer-to-Peer Fundraising Results

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by Mark Becker, Founding Partner, Cathexis Partners

Peer-to-peer fundraising is big. According to a peer-to-peer fundraising study by NonProfit PRO and Frontstream, 43 percent of nonprofits engaged in peer-to-peer fundraising said that fundraising made up more than 50 percent of their revenue. And according to Peer-to-Peer Professional Forum’s Peer-to-Peer Fundraising Thirty, 2.2 million people took part in peer-to-peer fundraising programs in 2020.

Stats like these suggest that it’s worth investing more time in your peer-to-peer fundraising program.

So, let’s take a look at three areas where you can improve your peer-to-peer fundraising results:

1. Recruit more participants.

One key thing peer-to-peer fundraising requires to be successful is participants. Here are some ideas for recruiting more participants for your next peer-to-peer campaign or event:

  • Create powerful messages – To get your supporters excited about helping you raise funds, it’s important to have a compelling story. Make sure your messaging addresses key ideas, including:
    • What makes your organization unique
    • What impact you are having on your mission
    • How your peer-to-peer campaign or event is solving a problem
    • What the funds raised from your campaign or event will help your organization accomplish
    • How participants can help you reach your fundraising goals
  • Make your story easy to understand and share – Make sure the messaging for your peer-to-peer fundraising campaign is easy to:
    • Understand – It should be obvious why your organization has launched the peer-to-peer fundraising campaign.
    • Convey – Your message should be simple enough for your supporters to easily explain to others.
    • Share – Your peer-to-peer fundraising tools should make it easy for participants to share your message.
  • Analyze your data – Take time to gather, analyze and use data from your past peer-to-peer campaigns or events to uncover trends and find new opportunities to improve your recruiting efforts. For example, review funds raised based on your top fundraisers’ connection to your organization. Understanding more about them can help you target your recruitment efforts with greater precision.
  • Do a “soft” launch – Consider doing a soft launch of your campaign in which you have staff members, board members, and your most involved constituents register to begin fundraising ahead of the official launch. Then, when other people come across the campaign, they’ll see that it already has an interest.
  • Build targeted recruitment emails – Segment your audiences and tailor messages for each segment for greater impact. For example, create email audiences based on past participation and past team membership. By doing so, you can send targeted messages, such as an early announcement email to those who have participated in the past and follow-up messages encouraging past participants to sign up.
  • Reach beyond your list – Think about other communications channels that reach beyond your constituent list: social media, your website, signs at your organization’s events, public service announcements, local morning TV news shows. All of these channels can be used to announce your campaign and recruit participants.

2. Motivate your participants to raise more.

Getting participants to sign up to fundraise for your organization (and providing them with basic details, sample emails, and suggestions about how to raise funds from their family and friends) is just the beginning. Your ability to reach your fundraising goals depends heavily on your ability to engage with your peer-to-peer participants and keep them motivated to raise funds.

Some ideas:

  • Issue social media challenges. Create social media challenges to get participants more excited about your campaign and help them engage with potential donors. For example, at the beginning of the week, issue a challenge via your website, social media, and email. Challenges can be related to your organization’s mission, such as “the participant who posts the most pet-themed photos wins the challenge,” or generic, like “the participant with the most donor selfies wins.” Then, promote the winner the following week.
  • Send out a call for videos. Ask participants to create videos to help inspire other participants. For example, ask your top fundraisers to develop a short video about why they’re raising funds for your organization or what have been their most effective approaches for raising funds from friends and family.
  • Provide incentives. Those who sign up for your peer-to-peer event or campaign have already shown interest in raising funds for your organization. But a little extra incentive can help you keep up the fundraising momentum. For example, offer a t-shirt, an online gift card, or another gift for participants who reach specified fundraising milestones.

3. Consider your peer-to-peer fundraising software platform.

The software platform you use to manage your peer-to-peer campaigns and events and to provide participants with the tools they need to raise funds is critical to your fundraising success. Be sure to periodically re-evaluate your software platform to ensure it’s still meeting your needs.

Here are three signs that it might be time for a change:

  • Your peer-to-peer participants aren’t as happy as they should be. Here are some signals that your participants are finding the online experience for your peer-to-peer campaigns and events difficult to navigate:
    • Registration abandonment. If you see a high number of people abandoning the registration process, or if that number starts to go up, it might be a sign that you need software that supports an easier and more intuitive participant-facing online experience.
    • Support requests. If you find your staff is receiving an increasing number of support requests for your peer-to-peer campaigns and events, it’s a signal that your software might not be as easy for participants to use as it should be.
    • Survey responses. After each event or campaign, it’s a good idea to send participants a survey to capture their feedback. Be sure to ask questions about their online experience. They’ll let you know if the experience is clunky or outdated.
  • Staff productivity is decreasing. If your organization’s peer-to-peer fundraising team doesn’t seem to be working as efficiently as it seems like it should be, it might be time for new software. You might hear them say things like:
    • It’s difficult to run reports and get the information they need when they need it.
    • Making changes to the participant-facing design is difficult and/or they aren’t getting the results they expect after making changes.
    • It seems to take too long to set up and/or edit a new campaign.
  • Your organization’s strategy is evolving faster than your software. As your organization evolves, it’s not uncommon for technology that once met your needs to no longer work for you. Here are some things to watch for:
    • Your software will not integrate with your donor database/customer relationship management platform, email marketing platform, or other key software that your organization uses or plans to add soon.
    • Your organization’s strategy has expanded to include more social media, apps, SMS, matching gift tools, and other technologies, but your software does not support or integrate with those technologies.
    • Your organization has shifted money or resources toward other technologies, and you need a more cost-effective solution.

Whether you’re just getting started with peer-to-peer fundraising, or you’ve been at it for years, the approaches in this article can make a positive impact on your peer-to-peer fundraising campaigns and events.

If you need more ideas or an extra set of hands for your peer-to-peer fundraising events or campaigns, the Cathexis Partners team is ready to help. Contact Cathexis Partners today.

About Mark Becker and Cathexis Partners: Mark founded Cathexis Partners in 2008 to help nonprofit organizations get the most from their existing technology tools, implement new technology to address gaps, and find the best overall approach to using technology to support their missions. He previously served as director of IT consulting at a fundraising event production company focused on nonprofits. Cathexis Partners helps nonprofits use technology to raise funds and engage supporters more effectively.

UC Innovation Selects Double the Donation as New Automated Matching Gift Offering

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Double the Donation is thrilled to announce its newest integration with ascend by UC Innovation, a CRM software and consulting company committed to delivering innovative, sustainable results. This technical partnership has come together to provide educational institutions with the power to double eligible donations through the industry-leading matching gift solution, Double the Donation.

“Our product, ascend, is the most comprehensive advancement solution based on the Salesforce platform, and Double the Donation is the most advanced matching gift solution on the market,” said Caroline Chang, VP of Product and Community Engagement. “Providing our clients with a simple integration with this solution is incredibly valuable.”

The integration is designed to work with the ascend platform to identify match-eligible donors following the donation process, then lead them directly to their matching gift submission form. This powerful technology makes it easy for organizations to double or even triple their employer matching gift funds without having to manually chase after matching gift requests, saving them time, effort, and revenue.

“UC Innovation’s ascend product is an impressive fundraising solution, and our team is so excited to add our robust matching gift functionality to it,” said Adam Weinger, President of Double the Donation. “Our combined solutions will undoubtedly drive value for our mutual users.”

ascend and Double the Donation integrate seamlessly so that your organization can start harnessing matching gift funds in minutes. This simple process will allow your organization to target the 26 million individuals who qualify for employer matching gift programs.

360MatchPro - Activate in seconds and start raising more from matching gifts!

Activate in Seconds and Start Raising More from Matching Gifts!

Double the Donation and ascend integrate seamlessly so that you can start driving matching gift revenue in no time. To get started with this solution, simply navigate to the “Setup” section within your ascend account to manage your custom metadata types. You can then enter your Double the Donation credentials to activate the integration.

Once you’ve added your credentials, you can navigate to your “Gift Processing Settings”. By editing these settings you will have the option to check a box that enables “Double the Donation”.

UC Innovation - 360MatchPro - integration activation option

That’s all there is to it! By entering your credentials and selecting the option to enable the integration, you can begin leveraging the power of Double the Donation. With this integration, your donation records will flow from ascend into your Double the Donation portal to kick off the matching gift process. Double the Donation then gets to work identifying match-eligible donors and driving their matching gift requests to completion. This solution even stores valuable matching gift metrics directly in your Double the Donation portal so that you may access actionable insights to drive your fundraising efforts.

Looking to learn more? Check out our in-depth integration guide to get started!

 

 

Drive More Matching Gifts to Completion with Double the Donation!

Double the Donation and UC Innovation work to provide fundraisers with powerful, innovative solutions.

Using their matching gift integration, your team can:

  • Identify more matching gift revenue opportunities: Double the Donation enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities Double the Donation discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let Double the Donation automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that Double the Donation handles the rest.

How Double the Donation tools drive value

Ready to check it out? Schedule a personalized demo to learn how this integration will drive matching gift revenue for your organization.

About UC Innovation: Founded in 2011, UC Innovation is a CRM software and consulting company that is committed to serving higher education and nonprofit clients. Their organization focuses on delivering advanced solutions on time and on budget, finding that optimal blend of innovative products and deep domain expertise. UC Innovation strives to provide clients with solutions that use efficient business processes and state-of-the-art technologies to reduce cost, ensure quality, and provide timely delivery of your CRM needs. To learn more, visit: https://www.ucinnovation.com/s/contact

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Double the Donation integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at: https://doublethedonation.com/get-a-demo/

DonorSearch and Double the Donation Enhancement Announcement

Double the Donation and DonorSearch Debut Advanced Integration Enhancements

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Double the donation and DonorSearch are thrilled to announce their recent donor insight enhancements. This innovative integration now identifies high-value donors from within the Doouble the Donation portal, providing actionable donor wealth data designed to drive revenue for your organization.

“Providing accurate, comprehensive, and actionable data is at the core of our mission, so enhancing our matching gift integration to include donor wealth insights felt like a natural choice,” said Bill Tedesco, CEO of DonorSearch. “Double the Donation Matching is an impressive solution, and we are looking forward to helping organizations harness wealth screening functionality through this integration.”

Using advanced, user-friendly technology, fundraising organizations can now filter high-value individuals in conjunction with their employer matching gift data. Using the data screening flag to craft actionable and effective matching gift messaging to your high-value donors leads to more excellent outreach customization options and higher matching gift results.

“DonorSearch provides impressive wealth insights, and we knew our users could benefit from connecting these data points with their existing matching gift metrics,” said Adam Weinger, President of Double the Donation. “It’s easy to see how these combined solutions will provide users with streamlined information that drives donor engagement and revenue.”

The Double the Donation and DonorSearch integration work to provide nonprofits and educational institutions with the insights they need to drive donations for the causes they care about. Using advanced donor wealth-screening data, organizations can now not only see the details of their donors’ matching gift opportunities, but they can also see which of those opportunities ties to affluent individuals.

This powerful integration provides another touchpoint for fundraising organizations to target the 26+ million individuals who work for companies with matching gift programs.

Activate in seconds and start raising more from donor insights!

Activate in Seconds and Start Raising More from Donor Insights!

Double the Donation and DonorSearch  seamlessly integrate so you can begin leveraging donor insights in no time. To activate this integration enhancement, simply log in to your Double the Donation portal, access the integrations tab and select the DonorSearch option. Then, enter your DonorSearch API key and validate your credentials.

Double the Donation - DonorSearch Activate Integration Tile

Once you select the “Integrate” option, you’ll be all set! Now you can access the high-value donor flag from within your Double the Donation portal and begin tracking profitable matching gift opportunities without any unnecessary effort!

Looking to learn more? Check out our in-depth integration guide to get started!

drive more matching gifts to completion with Double the Donation

 

Drive More Matching Gifts to Completion with Double the Donation!

Double the Donation works with DonorSearch to help your organization identify the best donor outreach opportunities. Using this integration, your team can:

  • Identify more matching gift revenue opportunities: Double the Donation enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities Double the Donation discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after completing the donation process. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from the routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Instead, let Double the Donation automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Then, rest easy knowing that Double the Donation can handle the rest.

How Double the Donation tools drive value

 

Ready to get started? Schedule a personalized demo to learn more about how this integration can drive value for your nonprofit.

About DonorSearch: At DonorSearch, we know that philanthropy markers connect what is in someone’s heart – their aspirations in life – to their capacity to give to a nonprofit organization. Likewise, we believe that donor prospecting tools should help you connect your cause to more incredible people who can give to the mission. Founded in 2007 and built upon years of experience in philanthropy, our purpose is to provide nonprofits with actionable data and insights that help fundraisers connect more deeply with the right donors. With DonorSearch, identify your best donors, expand your donor pool, predict a donor’s capacity to give, and connect at the right time. Our platform empowers fundraisers and takes the guesswork out of donor prospecting so that you can focus your time on relationship building.
Check out the DonorSearch website to learn more: https://www.donorsearch.net/

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The Double the Donationplatform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Double the Donation Matching integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. Learn more at: https://doublethedonation.com/get-a-demo/

CSI Debuts Advanced Matching Gift Functionality for iMIS with Double the Donation

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Double the Donation is excited to debut its latest partnership with Computer System Innovations (CSI), a leading iMIS authorized solution provider supporting organizations in the not-for-profit marketspace. Through this partnership, CSI has integrated iMIS and CSiDonate with the industry leading matching gift solution.

“Our team was eager to integrate CSiDonate with the leading matching gift solution, and Double the Donation was the obvious choice,” said Douglas Morris, Founder and CPO of CSI. “Their hassle-free software makes it easy for fundraisers to drive revenue, and we knew it could create a positive impact on our clients.”

Using CSiDonate and Double the Donation, nonprofits and educational institutions can easily harness employer matching gift funds using an automated, easy-to-navigate system. This seamless solution works to identify match-eligible donors, drive matching gift donations and track valuable donor metrics.

“CSI has provided innovative software for years, and we are so excited for our integration to be added to their available functionality,” said Adam Weinger, President of Double the Donation. “Many fundraisers miss out on matching gift revenue, and our solution is designed to close that revenue gap and create more fundraising opportunities for iMIS users.”

With this integrated solution, fundraisers everywhere can use CSI and Double the Donation to target the 26 million individuals who work for companies with employer matching gift programs, leading to real fundraising impact without unnecessary effort.

360MatchPro - Activate in seconds and start raising more from matching gifts!

Activate in Seconds and Start Raising More from Matching Gifts!

Double the Donation integrates seamlessly within the CSI platform so that your organization can begin driving matching gift revenue in no time. To get started, simply navigate to your system settings and select the option to enable the Double the Donation integration. You will then be able to enter your Double the Donation credentials.

enable 360MatchPro and enter credentials

Once you’ve completed the steps above, you can add the Double the Donation search tool to your desired donation forms with just a few clicks. This allows donors to identify themselves as match-eligible during the donation process using the Double the Donation streamlined search field. This smart search bar recognizes spelling errors, parent companies, and subsidiaries so that donors can identify their employer without running into roadblocks.

After the donation process, donors can access a direct link to their employer’s matching gift submission form on the confirmation screen – meaning they can kick off the matching gift process with just one click! This post-transaction message coupled with automated email follow-ups ensure that your donors have all the resources they need to start doubling donations.

These simple steps are all it takes for your organization to begin leveraging the gift-matching power of Double the Donation.

Looking to learn more? Check out our in-depth integration guide to get started!

Drive More Matching Gifts to Completion with Double the Donation!

Double the Donation and CSI work together to bring fundraisers the best matching gift fundraising solution. Using Double the Donation’s advanced technology, your team can:

  • Identify more matching gift revenue opportunities: Double the Donation enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities Double the Donation discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let Double the Donation automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that Double the Donation can handle the rest.

Ready to get started? Schedule a personalized demo to learn how Double the Donation will help you drive matching gift revenue.

About CSI: Since 1991, CSI has worked to provide innovative, custom products to its constituents. They specialize in making, selling, and implementing sustainable software solutions for the not-for-profit marketspace. Using certified technology, their team can provide fundraisers of all types with the resources they need to advance their missions with navigable technology. To learn more about CSI and their solutions, check out: https://www.csiinc.com/

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Double the Donation integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://doublethedonation.com/get-a-demo/

Double the Donation and FlexFormz - Integration Announcement

Double the Donation and FlexFormz Launch Advanced Matching Gift Automation with 360MatchPro

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Double the Donation and FlexFormz are thrilled to debut their technical integration partnership. This duo has come together to provide an automated matching gift solution to their nonprofit clients – helping these organizations target the 26 million individuals who qualify for employer matching gift programs.

“Employer matching gifts can make a real impact on nonprofits, and we wanted to provide our clients with the best possible avenue to capture these funds,” said Rebecca Vanderwerf, President of FlexFormz. “This new integration makes matching gift fundraising simple, and we can’t wait to roll out this feature for our users.”

The solution, 360MatchPro, is designed to identify match-eligible donors and then drive their matching gift requests to completion. Through an automated outreach process, fundraisers everywhere can increase contributions and fuel donor engagement without any unnecessary effort.

“We were instantly impressed with the FlexFormz donation pages, and we are so excited to add matching gift automation to this platform’s list of value adds,” said Adam Weinger, President of Double the Donation. “We’re confident that our combined solutions could make a lasting, positive impact on our fundraising clients.”

While matching gift programs are widespread, a lack of donor awareness leads to $4-7 billion in matching gift revenue going unclaimed each year. This FlexFormz and Double the Donation integration is designed to close the donor awareness gap and ensure matching gift funds don’t go unclaimed, but rather make a positive impact on the nonprofit organizations for which they were created.

360MatchPro - Activate in seconds and start raising more from matching gifts!

Activate in Seconds and Start Raising More from Matching Gifts!

360MatchPro integrates seamlessly with FlexFormz so that you can get up and running with just a couple of clicks. Simply navigate to your FlexFormz dashboard to download the Double the Donation add-on, then install the plugin to your WordPress website.

FlexFormz - Double the Donation plugin

Next, add the 360MatchPro search field to your desired donation pages. This streamlined field allows donors to enter the name of their employer and discover their employer gift matching eligibility. Once the donor begins typing, the search bar then gets to work, scanning Double the Donation’s extensive matching gift database to map donors to their matching gift request form following the donation process.

By adding this functionality to your donation pages, you can begin identifying match-eligible donors during the contribution process – to then drive them to submit their employer matching gift requests!

FlexFormz donation page

After the donation process, donors can access their employer matching gift request forms both from the confirmation page and through customizable automated emails. These messages provide the donors’ company-specific matching gift request pages – meaning they can begin the matching gift process with just one click!

Looking to learn more? Check out our in-depth integration guide to get started!

360MatchPro - Drive more matching gift requests to completion with 360MatchPro

Drive More Matching Gifts to Completion with 360MatchPro!

The 360MatchPro and FlexFormz integration was designed to help your nonprofit drive revenue without requiring any unnecessary work from your team.

Using this robust solution, your organization will:

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

360MatchPro integration-360MP provides value to your nonprofit

Ready to see it in action? Schedule a personalize demo to learn how the FlexFormz and 360MatchPro integration can drive revenue for your nonprofit.

About FlexFormz: Easily create innovative contextual and full-page donation forms designed to increase conversion rates. FlexFormz make it easy – even for non-technical users – to create a new form or campaign via simplified WordPress dashboard tools. FlexFormz specializes in effective giving forms that donors love to use, reducing form abandonment. FlexFormz integrates with multiple CRM databases to provide clean, actionable data and powerful real-time reporting. FlexFormz has no setup fees, no monthly fees, and no minimum usage requirements. To learn more, check out their website at: https://flexformz.com/

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. Learn more by requesting a demo at: https://360matchpro.com/demo-request/ 

Guest Post: 8 Simple Ways to Improve Your Peer-to-Peer Fundraising

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by Mark Becker, Founding Partner, Cathexis Partners

Peer-to-peer campaigns are a key part of many nonprofits’ fundraising strategies. If you’re running peer-to-peer campaigns, it’s important to strike a balance between growing your peer-to-peer fundraising programs and working with limited resources. 

With this in mind, here are eight simple yet impactful ways to improve your peer-to-peer fundraising campaigns and events: 

    1. Make things easier for your website visitors.
      Pretend you’re new to your fundraising program and visit the home page of your website. Go through the online process. Ask yourself these questions, take notes, and work with your website manager to make improvements:

      • Is it clear what I should do if I want to learn more, register, or donate?
      • How many clicks does it take to sign up or donate?
      • How many questions am I asked during the registration or donation process (and do we really need to ask all of them)?
      • If I’m donating, is it easy to find the person or team I want to donate on behalf of?
      • If I’m registering as a fundraiser, how easy is it for me to sign up and then start fundraising? 
    2. Make sure your messaging is impactful.
      To get your supporters excited about helping you raise funds, you need an engaging story to tell them, and for them to share with friends and family. As you build your story and write communications for your fundraising campaign or event, answer these questions:

      • What makes our organization unique?
      • What impact are we having on our mission?
      • What problem does this peer-to-peer fundraising campaign solve?
      • How do we want people to feel about our campaign (emotionally touched, inspired, outraged)? 
    3. Get your participants even more involved.
      The supporters who register to fundraise on behalf of your organization can be your biggest cheerleaders. Ask them how else they want to help, and be sure to ask them to recruit other participants. You’ll be likely to get more fundraisers on board. 
    4. Tie money to real items.
      Associate the donation levels for your campaign or event with what the funds will provide for your organization. Letting supporters know that their donation will help feed a family of four or send a child to school for a year is more impactful than asking for a specified amount of money. This also helps make raising money fun — a win for all! 
    5. Add matching gifts to your registration forms.
      Adding a corporate matching tool to your peer-to-peer fundraising registration forms helps your peer-to-peer event participants maximize their fundraising and their impact. This, in turn, means more dollars for your mission. Everyone wins. 
    6. Use clear calls-to-action.
      Every communication — whether it’s an email, text, or social media post — should have one clear purpose. When creating content, make sure you identify the action you want your reader to take and clearly communicate it (without adding several other asks!). 
    7. Have strategic follow-up procedures.
      Once someone registers, how do you communicate with them? Make sure there are standard processes on communications used after someone commits to your cause. Some of these can be automatic while others may require action from a staff member. Some things to consider:

      • Create a process for communicating with team captains.
      • Have a plan for reaching out to top fundraisers, your VIPs.
      • Develop a clear thank you program to ensure fundraisers and donors feel appreciated. 
    8. Take time for one-to-one outreach.
      Consider picking up the phone and calling your fundraisers. Ask them how things are going, and thank them for their work. Or, write a personalized note/email to thank fundraisers for their support. Also consider adding texts to the mix — they’re a great way to send a virtual high-five to fundraisers as they reach milestones.

These ideas may seem basic. In fact, they are. But they can truly improve your peer-to-peer fundraising campaigns and events. Taking a step back to focus on fundamentals may just help you move forward!

About Mark Becker and Cathexis Partners: Mark founded Cathexis Partners in 2008 to help nonprofit organizations get the most from their existing technology tools, implement new technology to address gaps, and find the best overall approach to using technology to support their missions. He previously served as director of IT consulting at a fundraising event production company focused on nonprofits. Cathexis Partners helps nonprofits use technology to raise funds and engage supporters more effectively.

ClickBid Gains Matching Gifts Functionality with Double the Donation

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Double the Donation is proud to announce its new partnership with ClickBid, a simple and affordable mobile bidding platform, with an integration between ClickBid bidding donation forms and text-to-give forms with Double the Donation, Double the Donation’s strongest gift-matching tool. With the leading matching gifts automation tool integrated into ClickBid’s solution, nonprofits will now be able to raise more from their auctions and fundraising efforts with corporate matching gifts. 

“Our team knew we wanted to offer clients a solution that would help them raise more without diverting their staff effort away from their causes—that’s why we turned our attention to matching gifts software,” says Matthew Burnell, Founder and CEO of ClickBid. “Double the Donation was a natural fit for what we were looking for.”

The ClickBid and Double the Donation integration takes the hassle of matching gifts outreach and automates the process, allowing donors to discover their eligibility and take the next steps to get their gift matched without strenuous effort from fundraising teams. 

“We love what ClickBid has done in the mobile bidding space, and we’re excited to offer expanded functionality by adding matching gifts to the equation,” says Adam Weinger, President at Double the Donation. “This integration will undoubtedly help nonprofits reach their matching gift revenue potential with little to no lift from their IT team.”

The ClickBid and Double the Donation integration is easy to activate and can get started identifying match eligible donors in a matter of minutes, allowing nonprofits to claim their piece of the $4-7 billion in matching gift revenue left on the table each year.

Activate in Seconds and Start Raising More from Matching Gifts!

Activating your Double the Donation account on your ClickBid platform is a simple process: just enter your API keys and toggle on your matching gifts settings to get started using Double the Donation on your ClickBid text-to-give and bidding donation forms. 

Enter your public and private API keys to activate your integration.

Once you’re all set up, your donors will be able to discover their match eligibility directly from their donation forms while they give with the Double the Donation autocomplete search tool. Once they submit their donation, the confirmation page plugin will tell them everything they need to know about their company’s matching gift program–plus, they’ll get a direct link to their matching gift request form so they can complete that match right away. 

Donors can find their match eligibility directly on their donation forms!

A simple setup for nonprofits and an easy match process for the donors means that your organization can start collecting employer data the minute you activate, and you’ll start seeing those matching gift checks rolling in not long after!

Looking to learn more? Check out our in-depth integration guide to get started!

Drive More Matching Gifts to Completion with Double the Donation!

Corporate philanthropy can have an immense impact on nonprofits, especially if those nonprofits are equipped with the best tools out there. By choosing Double the Donation as their exclusive matching gift software provider, ClickBid has made it possible for your organization to leverage Double the Donation’s advanced functionality to raise more than ever before. 

Check out some of the features you’ll have access to as a Double the Donation user: 

  • Identify more matching gift revenue opportunities: Double the Donationenables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities Double the Donation discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let Double the Donation automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that Double the Donation can handle the rest.

How Double the Donation tools drive value

Don’t wait to get started with Double the Donation and ClickBid–request a personalized demo today to get started.

About ClickBid: Founded in 2002, ClickBid provides mobile bidding software that helps charities strengthen donor relationships through exciting events and year-round giving opportunities. ClickBid’s software is supported by a service team dedicated to intimately understanding their customers’ missions and partnering with them to ensure success

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Double the Donation integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://doublethedonation.com/get-a-demo/. 

Double the Donation and Fundraise Up Enhance Integration with Matching Gift Upsell

Double the Donation and Fundraise Up Enhance Integration with Unique Matching Gift Upsell

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Double the Donation and Fundraise Up have enhanced their matching gift integration to include a matching gift upsell, which is an exciting new feature that drives matching gift requests and increases initial base donations.

This enhancement educates donors while encouraging them to meet or exceed the minimum donation amount matched by their employer. This simple callout is especially valuable because mentioning matching gifts in fundraising appeals results in a 71% increase in response rate and a 51% increase in average donation amount.

“Sadly, so many donations end up not being matched because they may be just a dollar or two shy of being eligible – and we wanted to fix that. The Double the Donation team and platform provide the perfect avenue to accomplish that,” said Salvatore Salpietro, Chief Experience Officer (CXO) at Fundraise Up. “Leveraging their vast database and API, paired with our unique dynamic and machine learning driven donation checkout, this impressive solution is going to give donors the chance to maximize the impact of their contribution. We’re very excited about working with Double the Donation to help nonprofits have an even larger impact on their causes.”

While matching gifts are widespread, many donors are unaware that they qualify for a gift matching program. This upsell feature will not only close the donor awareness gap, but also encourage higher base donations and greater matching gift submissions. This feature is brand new, but we quickly saw more than 30% of donors upgrade their gifts to qualify for their employer matching gift program.

“Fundraise Up already uses innovative technology to drive donor conversion rates and satisfaction, so we are very excited to add an enhanced matching gift touchpoint to their donation flow,” said Adam Weinger, President of Double the Donation. “This enhancement will ensure no matching gift opportunities fall through the cracks.”

Nonprofits everywhere are already leveraging Double the Donation with their Fundraise Up platform. This enhancement will drive even more donations without any unnecessary effort, leading to greater funding and resources for nonprofit organizations.

360MatchPro - Activate in seconds and start raising more from matching gifts!

Activate in Seconds and Start Raising More from Matching Gifts!

Double the Donation integrates seamlessly with Fundraise Up, and the setup only takes seconds! Once you complete these steps, you can fuel your fundraising with gift matching contributions.

First, navigate to the “Integrations” option on your Fundraise Up Dashboard. Select the “360MatchPro by Double the Donation” card from the list. Then, connect your Double the Donation account using your credentials, or create a new account directly from the web page. This will allow you to add Double the Donation’s tools to your individual donation forms.

This image shows the 360MatchPro set up page. It displays an option to enter 360MatchPro credentials.

Enter your Double the Donation credentials to get started.

After completing these steps, you will be able to access the Double the Donation tool on your donation pages along with the unique matching gift upsell feature. This functionality allows donors to identify themselves as match-eligible and encourages them to contribute their minimum match amount.

Double the Donation - Fundraise Up - Matching Gift Upsell

Encourage donors to meet their minimum match-eligible donation amount.

Your organization can then configure post-transaction messaging, which directs donors to their employer matching gift submission form. With just one click, your supporters can start the matching gift process to double or even triple eligible donations for your organization.

drive more matching gifts to completion with Double the Donation

 

Drive More Matching Gifts to Completion with Double the Donation!

Double the Donation features valuable tools to ensure a successful fundraising experience. These methods keep you in contact with your donors while driving donations forward.

Check out some of the matching gift features below:

  • Identify more matching gift revenue opportunities: Double the Donation enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities Double the Donation discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let Double the Donation automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that Double the Donation can handle the rest.

How Double the Donation tools drive value

Ready to learn more? Schedule a personalized demo to see how matching gift funds could make an impact on your organization.

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Double the Donation integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts.

About Fundraise Up: Fundraise Up is engineered for online fundraising. With powerful backend technology and an easy to use interface, this platform makes it easy to increase donations. Fundraise Up can help you convert website visitors into supporters, guide donors through the giving process, and leverage donor data to increase retention and revenue. Visit their website to learn more.

Double the Donation and Windfall Partnership Announcement

Double the Donation and Windfall Data Launch Innovative Donor Insight Integration

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Double the Donation and Windfall are thrilled to launch their new integrated solution. This exciting update combines matching gift insights with donor wealth screening to ensure fundraisers everywhere craft actionable, timely donor messages to drive contributions.

“Windfall empowers nonprofits with actionable data, and Double the Donation’s robust matching gift insights complement our donor wealth dataset perfectly,” said Dan Stevens, Co-Founder and VP of Business Development at Windfall Data. “With our combined solutions, fundraisers everywhere will be confident that their tailored outreach efforts will maximize donor engagement without sacrificing time or effort.”

Nonprofit organizations already use Double the Donation’s tool to automate the matching gift process. Now fundraisers can take advantage of high net worth donor flags to add wealth screening functionality to their existing donor matching gift insights – all from within their Double the Donation portal. This update makes it easier to enhance donor communications and earn greater donations, both from employer matching gifts and high net worth donors.

“Integrating with Windfall was a natural fit for our solution, Double the Donation,” said Adam Weinger, President of Double the Donation. “Our combined donor insights will help organizations everywhere craft effective, successful fundraising initiatives that drive donations.”

The Double the Donation and Windfall integration can work for both nonprofit organizations and academic institutions, helping fundraisers to gain actionable donor data, which can be leveraged for impactful fundraising campaigns. By combining matching gift eligibility and wealth screening, your organization can take advantage of the highest value employer matching gifts without any unnecessary effort.

Activate in seconds and start raising more from donor insights!

Activate in Seconds and Start Raising More from Donor Insights!

Double the Donation and Windfall integration seamlessly, so you can get started with just a couple of clicks. Simply log in to to your Double the Donation dashboard and navigate to the Windfall integration tile. You will then see an option to activate the integration.

Enter your organization’s website domain that is associated with your Windfall account. Then select “Integrate”. That’s all there is to it! Now Windfall will check your donor records to find high net worth individuals, which are then flagged within Double the Donation.

 

Windfall integration activation

Activate your Windfall integration from within the Double the Donation dashboard!

Using this data, you can filter your donor records within Double the Donation to find which contributors have a net worth of $1 million or greater. Then, use Double the Donation to discover their matching gift eligibility, send targeted messages and drive contributions!

Looking to learn more? Check out our in-depth integration guide to get started!

drive more matching gifts to completion with Double the Donation

 

Drive More Matching Gifts to Completion with Double the Donation!

Double the Donation and Windfall work together to help your organization maximize revenue. Using wealth screening data and employer matching gift functionality, you can:

  • Identify more matching gift revenue opportunities: Double the Donation enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities Double the Donation discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let Double the Donation automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that Double the Donation can handle the rest.

How Double the Donation tools drive value

 

Ready to get started? Schedule a personalized demo to learn how Double the Donation and Windfall can increase your impact.

About Windfall Data: Based in San Francisco, Windfall is on a mission to help data-driven organizations effectively identify, understand, and engage affluent consumers with reliable and accurate data. Today Windfall serves over 500 nonprofit organizations to help them harness consumer insights and drive value for their organizations. See it in action by checking out: https://windfalldata.com/demo/

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Double the Donation integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. Ready to learn more? Check out https://doublethedonation.com/get-a-demo/

Community Funded Offers Matching Gifts Automation to Educational Institutions and Nonprofits with Double the Donation

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All-in-one fundraising solution Community Funded has teamed up with Double the Donation to offer a new integration to their clients: matching gifts automation. With Double the Donation, the most robust matching tool by Double the Donation, Community Funded clients will now be able to educate their donors about their employers’ matching gift programs and empower those same donors to drive their matches to completion. 

“We’re proud to partner with the leader in the matching gifts space,” says Katie Haystead, Senior Vice President of Partnerships at Community Funded. “Paired with Community Funded’s innovative technology, our partners will have access to additional funding opportunities. We know funding is needed more than ever, and this partnership with Double the Donation will help us better position our partners for success.”

Once clients have activated their integration, they’ll be able to educate and follow up with donors about their company matching gift programs and how to get their gift matched. The best part? No complicated IT work required. 

“Reducing stress for our nonprofit clients and educational institutions is always at the forefront of our minds,” says Adam Weinger, President at Double the Donation. “With the integration we’ve put together with Community Funded, our clients can spend their time on the things most important to them.”

With over 26 million individuals employed by companies with matching gift programs, the potential for nonprofits and educational institutions to make more from matching gifts is major. The Double the Donationand Community Funded integration make sure potential matches are identified, pursued, and completed. 

Activate in Seconds and Start Raising More from Matching Gifts!

After you’ve started your subscription with Double the Donation, you’ll be able to activate your account in your Community Funded platform within a matter of minutes. Once you’re set up with your public and private API keys, the Double the Donation tool will identify eligible donors and follow up with them to get their gift matched as soon as they submit their initial gift. 

The autocomplete search field prompts donors to enter their company name and select their employer from the dropdown menu. After their entry is stored by the search tool, donors can find more detailed information about their company’s program as well as a link to their matching gift request form straight from their Community Funded confirmation page. Clients can also get reminded to send in their requests via automated email outreach powered by Double the Donation and completely configured by the client. 

Eligible donors and donors with unknown eligibility can both receive these emails, making the process for clients to identify and catch as many eligible matches as possible easier than ever. Sit back and watch the matches come in as Double the Donation and Community Funded do the outreach work for you!

Looking to learn more? Check out our in-depth integration guide to get started!

 

Drive More Matching Gifts to Completion with Double the Donation!

Community Funded and Double the Donation are dedicated to making corporate philanthropy an accessible fundraising resource for the orgs and institutions they serve. With the Double the Donation integration, you’ll be able to take advantage of these features and more. 

  • Identify more matching gift revenue opportunities: Double the Donation enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities Double the Donation discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let Double the Donation automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that Double the Donation can handle the rest.

How Double the Donation tools drive value

 

Request a demo today with Double the Donation to get started, and make sure you mention you use Community Funded. 

About Community Funded: Community Funded is a leading digital fundraising and engagement platform designed by and for the world’s greatest education, non-profit, and healthcare fundraising organizations. The community-funded platform allows users to build their own fundraising campaigns or choose to utilize the highly specialized Community Funded Services team to execute all their marketing needs. With technology that seamlessly plugs into existing websites, payment gateways, analytic platforms, and workflows — organizations are able to easily grow their networks, acquire more donors, increase their online presence, and raise more. 

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Double the Donation integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://doublethedonation.com/get-a-demo/