The Complete Guide to Celebrating Matching Gift Month

Here’s How You Can Celebrate Matching Gift Month This February

February is a time to celebrate love and happiness⁠—and matching gifts. That’s why it’s been dubbed the official Matching Gift Month. This year, we recommend taking the opportunity to scale up your matching gift promotional efforts accordingly.

We’ll cover everything you need to know to celebrate corporate giving and drive action (and matches) this February.

This includes:

Looking for new and exciting ways to amplify your nonprofit’s matching gift efforts leading up to Match Month? You’ve come to the right place. At Double the Donation, we’re experts at matching gifts, and we’ve compiled a list of suggestions sure to elevate your engagement efforts this February.

Ready to bring your matching gift fundraising to the next level? Let’s explore top recommendations for making the most of Match Month⁠—and see what your team can do to bridge the knowledge and funding gaps alike.

What is Matching Gift Month?

Matching Gift Month is an annual celebration of corporate donation matching, often used to increase awareness and usage of match programs. Held in February each year, Match Month is an opportunity to recognize the extensive impact that corporate philanthropy programs, like matching gifts and more, can have on nonprofit fundraising groups.

Celebrating matching gift month with internal refresher courses

And what is that impact? Research indicates that an estimated $2 to $3 billion is donated through matching gift programs each year. That’s a substantial source of funds provided to charitable causes like yours. Not to mention, the mere existence of a match incentivizes individual donors to give at new heights, too. The same reports state that 84% of donors are more likely to give if a match is available, while 1 in 3 would give a larger amount if a match were to be applied.

However, an additional $7 billion goes unclaimed by qualifying nonprofits and their donors each year⁠—largely due to a lack of information surrounding the programs. That’s why many mission organizations and schools are taking the opportunity to elevate their matching gift fundraising and push the initiatives forward this year. And Match Month is the perfect chance to begin.

10+ Powerful Ways to Celebrate Matching Gift Month This Year

These smart marketing and engagement ideas inhabit a fun sense of novelty this month. But they’re also impactful for long-term engagement in your organization’s overall strategy.

For the best results, we suggest integrating multiple of the following methods—both this month and beyond.

1. Give your internal team a refresher course.

Before ramping up your organization’s matching gift efforts for Match Month, it’s a good idea to take a look inward. Hopefully, your internal fundraising team should be well-versed in matching gift information. But perhaps you’ve had a few new team members join since your last group training. Or maybe your staff (and volunteers!) could just use a refresher.

The solution? Start the month off right with your own team. Take the time to reiterate the importance of corporate matching gift programs. Practice asking common matching gift questions, ensuring that all individuals have the knowledge and assets to answer them.

You can even provide your team with access to educational resources and other materials to help grow their knowledge and preparedness for the celebrations ahead.

We have some fantastic free eBooks, blog posts, templates, webinars, and more at Double the Donation.

Plus, we offer the industry’s first-ever Matching Gift Academy—an online learning hub encompassing 45 lessons and more than 7 hours of informational video content across 10+ modules.

When it comes to driving matching gift revenue, your internal team encompasses your greatest assets. Make sure they’re equipped to advocate for the opportunities as best they can!

Top tip:

Though the Academy is valued at $199 per year, current Double the Donation clients can access the learning system at no cost. Just head to the back-end of your matching gifts portal to locate your organization’s unique coupon code!

2. Share on social media.

Your organization likely has at least one, but likely a number of profiles on popular social media sites. Whether it’s a Facebook page, an Instagram profile, or even a TikTok account, your strategic web presence can go a long way toward marketing matching gifts online.

And what better time is there to begin (or to elevate your strategy) than a month dedicated to all things matching gifts?

To get started, consider sharing the following types of content on your nonprofit’s social profiles:

Images and videos

Social media platforms are increasingly visual-focused. If you want to grab⁠—and maintain⁠—your audience’s attention as they scroll through their feeds, research indicates that incorporating eye-catching images and videos is the way to go. In fact, studies show that image-based social posts receive 2.3 times more engagement than those without, and posts with video content can see up to 10 times higher engagement levels.

That said, Match Month is an optimal time to produce and share matching gift marketing videos and imagery. Or get started with our pre-made social media graphics here!
(Hint: click each image to enlarge the attachment and download a copy.)

Double the Donation users:

For more templates and sample matching gift posts, head to “Marketing Assets” within the “Resources” tab in your matching gift portal. Then, explore our customizable social media designs for Instagram, Facebook, LinkedIn, and more⁠—including graphics specifically for celebrating Match Month.

Sample Matching Gift Month posts

Not a client yet? Get a demo to see if Double the Donation is right for your team and gain access to a range of tools and resources!

Industry research

Highlight key statistics that effectively demonstrate the potential that corporate matching brings. Double the Donation has compiled some of our favorite metrics here, including an overview of unclaimed funding and a wide range of participating companies.

Check out these examples:

26 million+

individuals work for companies with matching gift programs.

11%

of corporate cash donations are made through matching gift programs.

$2.86 billion

was contributed through corporate matching gift programs last year.

$4-$7 billion

in matching gift funds are left unclaimed by eligible donors each year.

Success stories

Social media is driven by connectivity, networking, and social proof. That’s why case studies, testimonials, and other success stories can be some of the most influential content you can share!

Take a look at a few examples here:

  • Sharing the total sum of matching gift revenue (e.g., “Our organization collected more than $50,000 in matching gift funds in the past year from donors like you”).
  • Highlighting specific examples from prior match donors (ex: “Sarah from Home Depot secured a corporate match on our behalf equaling $5,000, bringing her total contribution value to more than $10,000”).
  • Spotlighting user-generated content from prior match donors (“According to Jennifer, long-time matching gift donor, ‘I love having the chance to stretch the value of my donation, and getting my employer to support my favorite cause is great!’”)
  • Showcasing historic community impact (“Thanks to generous matching gift donors last year, we were able to feed an additional 1,000 families in need through corporate match funding we received.”)

Your supporters care about the impact your organization (and, by extension, their donations) brings. When your followers see the influence that other matching gifts have had, they’ll be more likely to take steps to do so themselves.

Reiterate that donation-matching programs enable donors to double their impact without reaching back into their own wallets. If you can put it in terms of tangible impact (e.g., feed two shelter cats for the cost of one), even better!

3. Optimize your site for matching gifts.

Social media marketing is great⁠—but there’s only so much you can share in each post. So, how can you ensure your audience can easily access the information they need to take action? Be sure every matching gift-related item you share links back to additional resources for learning more.

The best place to house those resources is your organization’s website. If you already have a built-out matching gift web page (which you should), consider driving traffic to the page for supporters to learn more about the opportunity. And if you don’t have an existing matching gifts page, Match Month is the perfect time to build that online hub.

Here’s an example of a well-designed matching gifts page to consider:

Matching Gift Month - Match Page Example

This inspiring sample follows all of our recommended practices. Take a look at the embedded matching gift search tool (which empowers donors to locate the information they need in seconds), a helpful infographic to visualize the involvement process, a detailed FAQ section, and information about the institution required for donors’ requests. Not to mention, it’s prominently located on the school’s navigation menu!

From there, we also suggest integrating matching gifts directly into your online donation process. Ideally, this should include an employment data widget to your giving form and company-specific program details on the confirmation screen.

Consider adding a separate page about one-off matching gift programs, too. (We’ll talk more about those below!)

4. Send a Matching Gift Month newsletter.

Does your organization send regular newsletters as a way to keep donors and other supporters in the know about upcoming events and opportunities? A matching gift-focused newsletter—whether physical or digital—can serve as a powerful tool for raising awareness of matching gift opportunities.

And it’s a great way to elevate engagement with the annually celebrated Match Month.

Matching gift month newsletter

At the very least, consider adding a section about Matching Gift Month involvement in your standard newsletter. But an entire edition dedicated to matching gifts can go a long way toward inspiring participation in the programs!

5. Look for fundraising match opportunities.

Some companies extend their programs to encompass gifts collected by an employee through a peer-to-peer fundraising effort on behalf of a nonprofit organization—even if the funds didn’t come directly from the employee’s own wallet.

Programs like these are known as fundraising match programs. And since these initiatives can also be considered a form of donation-matching, they can fit perfectly into a well-rounded Matching Gift Month plan!

Here’s how it works:

  1. Your organization facilitates a peer-to-peer fundraising campaign in conjunction with Matching Gift Month (February).
  2. Your team screens your donors’ employment information to locate supporters who work for companies with fundraising match programs.
  3. Your team reaches out to fundraising match-eligible contacts and encourages them to fundraise on your nonprofit’s behalf. (Be sure to mention your Matching Gift Month celebrations and the opportunity for their total funds to be doubled by their employer!)
  4. Volunteer fundraisers solicit donations from their family and friends and participate in any associated event or campaign activity.
  5. At the conclusion of the campaign, fundraisers submit requests for their companies to match the sum of their funds raised.
  6. Fundraisers’ employers review the requests and verify that submissions adhere to program criteria.
  7. Fundraisers’ employers approve the requests and disperse funding to the organizations for which their employees fundraised.

For example, let’s imagine that John Doe of State Street Corporation raises $1,572 for your organization. This is collected from 15 peers and associates through a social fundraising effort your team hosts this Match Month. When John requests a match from his employer, State Street supplies an additional $1,572 for your cause. This brings the total value of John’s fundraising efforts to $3,144!

Fundraising match example for Matching Gift Month

That’s a lot of extra funding for your mission—all while engaging your donors at new heights and growing corporate support.

Top tip:

Use your matching gift database tool to uncover fundraising match opportunities in your donor network. Platforms like Double the Donation supply information about many types of corporate giving programs—including volunteer grants and fundraising matches when available.

6. Encourage non-eligible donors to advocate for new programs.

Unfortunately, not all companies match employee donations (though new programs are added every day). And some employers are likely interested in getting started⁠—they might just need a little push to do so.

Luckily, your existing (and non-match-eligible) donors can be some of your best champions for inspiring new matching programs. Sometimes, all it takes is an email from a philanthropic employee to get the ball rolling for a new corporate program. And Matching Gift Month can be the perfect time to begin laying a foundation.

Consider sharing a template like this to provide a baseline for supporters considering advocating on your behalf this month:

Matching gift advocacy template

Subject line: Request for a corporate matching gift program

Hi [manager or HR representative name],

I am writing to request the addition of a corporate matching gift program at [company name].

Thousands of companies across the globe have established employee matching gift programs, agreeing to match gifts made by their employees to qualifying nonprofit causes with their own corporate donations.

This is an extremely beneficial program to host for every party involved⁠—including the company, its employees, and the nonprofits they support. If you’d like to take steps to establish a matching gift program for the company, Double the Donation has provided a number of detailed guides that walk corporate leaders through the process.

Thank you for your consideration!

P.S. ⁠— February is National Matching Gift Month, so it’s a great time to get started!

We’ve even written a dedicated blog post on the topic. Feel free to send this article⁠—How to Advocate for a Matching Gift Program to Your Employer⁠—to your donors to guide them through the process of proposing programs for their companies.

Top tip:

Use Double the Donation’s “Leading Companies” tool, which showcases the employers most often searched by donors using your company database tool, to identify businesses in your network without existing match programs! Then, craft a personalized plan for pitching a matching gift program or encouraging your donors to do so themselves.

7. Pursue one-off matching gift program opportunities.

Most companies that match employee donations agree to do so to most nonprofit causes. However, if an organization has an existing partnership with a corporation, it may seek a one-off (or unique) matching gift program that is exclusive to the cause.

In some cases, this type of offering can be an ongoing sponsorship opportunity. But it also may be limited to a particular period of time⁠—such as Matching Gift Month! Thus, February (and/or the weeks leading up to February) can be a great chance to begin pursuing such a relationship.

One-off matching gift program for Match Month

There are a few types of one-off matching gift programs to consider. These include…

  • One-off match initiatives with companies that do not yet offer complete matching programs. (For example, Carl’s Computer Company does not have an established matching gift program but agrees to match donations solely made to Atlanta University.)
  • Agreements with companies that do offer traditional matching gift program⁠s but want to match donations to your organization at a higher rate. (Ex: Carl’s Computer Company matches employee donations to all 501(c)(3) nonprofits at a dollar-for-dollar rate and matches gifts made to Atlanta University at a 2:1 ratio for the duration of Matching Gift Month.)

Keep in mind that both types of programs can be beneficial to your cause, your donors, and your corporate partners. In either case, your donors’ employing companies can be some of your most valuable prospects!

Top tip:

Once you’ve established a one-off match with a corporate partner, add the program details (including eligibility criteria and submission instructions) to your company search tool using Double the Donation’s custom matching gift management feature. This way, the program will populate in your employer search tool, making it quick and easy for donors to access the information they need to participate.

8. Follow up on previously made donations.

Your organization’s work promoting Matching Gift Month might very well drive a number of new donations⁠—and matches⁠—to your cause. But another strategy you can employ involves following up on previously made gifts. Then, encouraging still-eligible donors to submit their requests retroactively.

Here’s a sample follow-up email you might send:

Donation follow-up example for Matching Gift Month

Not to mention, Match Month falls just a few weeks after the year-end giving season when most organizations see elevated giving. Many of those donations may still qualify for corporate matching, even into the first few months of the new year.

In fact, tons of companies set generous matching gift request deadlines⁠—often accepting submissions for up to a year after the initial donation is made. Take this opportunity to remind eligible donors about their employers’ matching gift programs and how they can get involved.

Top tip:

Use a matching gift automation tool (like Double the Donation Matching) to automate outreach and trigger personalized donation follow-ups!

9. Include matching gifts in staff email signatures.

This is perhaps our simplest suggestion for celebrating Match Month, but it can be particularly effective when paired with some of our other top ideas. We recommend adding a quick line mentioning matching gift opportunities to all of your team members’ email signatures.

Matching gift month email signature sample

More than likely, your organization sends a ton of emails⁠—from donation appeals to thank-you messages and even nonprofit programming outreach. By incorporating matching gifts in automatic signatures, you can use every piece of communication with your cause as a way to promote donation-matching.

While you could add a simple blurb beneath an individual’s name and contact information, making it stand out can produce great results. For that reason, consider getting a graphic made and added to each person’s signature.

You can even use the space to link to additional resources where recipients can learn more.

10. Consider matching challenge grants.

Corporate matching gifts aren’t the only type of match opportunity your organization should keep an eye out for⁠—they’re just the most widely available. But other match-based initiatives⁠, like challenge grants⁠, also have the potential to multiply the impact of a group’s fundraising success.

Rather than a company matching the donations its employees make to charitable causes, challenge grants are facilitated as a way to offer a donation match to all of a nonprofit’s supporters. Typically offered by a generous major donor, corporation, or foundation, these programs are generally organized according to a set time frame (e.g., a 24-hour period) or predetermined threshold (such as up to $10,000). Then, any individual who gives within the time frame prior to the match fund being depleted will have their gift doubled for your cause by the challenge grant supplier.

It’s important to remember, too, that challenge grants and matching gifts are usually not mutually exclusive. That means you can layer a few matching gift opportunities on top of one another (for example, a donor’s gift being matched through a challenge grant and by their employing company) to further amplify your efforts.

Challenge grant example for Matching Gift Month

And that’s what we recommend doing to celebrate Matching Gift Month!

Bonus: Make matching easy.

Our final idea for celebrating Matching Gift Month is one that will benefit your organization well beyond the 28 (or 29) days of February. A lot of our previous recommendations involve raising awareness of program opportunities in the first place. Now, we suggest going a few steps further and driving matches by simplifying the processes involved.

After all, donors love matching gifts. They love getting the opportunity to multiply their contribution impact. But even your most dedicated supporters might not follow through when the process is too complicated or time-consuming.

That’s why we recommend fundraising organizations employ matching gift software to streamline and simplify the process. For example, Double the Donation empowers nonprofits to:

  • Identify eligibility with the industry’s most comprehensive matching gift database and corresponding search tool, making it quick and easy for donors to locate the information they need to participate.
  • Provide employer-specific matching gift program guidelines (minimum and maximum donation amounts, qualifying employees and nonprofit causes, match ratios, and more) and direct links to online submission forms, thus driving more requests to completion with actionable next steps.
  • Enable innovative auto-submission capabilities, allowing eligible donors to complete the match request process directly from the organization’s giving page and removing critical roadblocks facing traditional matching gift submissions.
  • Trigger automated and personalized matching gift follow-up messaging to remind donors about matching gift availability and encourage them to take the next steps in their companies’ request processes.
  • Seamlessly implement a matching gift solution into their existing fundraising ecosystem thanks to ready-built integrations with nearly all leading donation tools, peer-to-peer platforms, CRMs, and more⁠—empowering organizations to get up and running with gift-matching strategies in minutes!

This image lists how Double the Donation can add value to nonprofits. It also depicts a line graph that is meant to represent increasing donations.

Not only does this benefit your donors by making matching programs more accessible, but it also ensures more back-end efficiency for your internal team and results in matching gift revenue growth of more than 61%.


Inspiring Matching Gift Month Examples to Review

Drawing inspiration from other nonprofits’ Matching Gift Month efforts can be highly beneficial for organizations strategizing their own campaigns. Not only can successful examples provide invaluable ideas and insights, but they can also spark creativity among your team and establish a deeper understanding of what resonates with nonprofit audiences.

That said, take a look at these Match Month campaigns to aspire to.

Example #1: Matching Gift Month Social Media Post

This independent Massachusetts private school took to Facebook and other social media platforms to promote the corporate matching gift opportunity last Match Month.

Sample Matching Gift Month marketing by the Rashi School

This institution uses the post as a way to promote matching gifts and encourage unprecedented individual giving. Not to mention, it links to the school’s matching gifts page and company search tool. These resources can supply additional information and assist supporters in getting started!

Example #2: Matching Gifts Web Page

One university opts to use its matching gift web page as a way to increase awareness about Match Month celebrations.

Sample Matching Gift Month marketing by CWRU

The blurb, which is embedded in the web page, encourages users to research their companies’ matching gift programs and double their giving impact if they qualify. It also includes an informational matching gift video that uses animated graphics to visualize the institution’s matching gift efforts.

Example #3: Match Month Landing Page

This organization published a dedicated landing page on its website as a way to drive awareness of Matching Gift Month among its supporters.

Matching Gift Month example campaign

The page begins with a flashy and eye-catching graphic, shares specific performance metrics that reiterate matching gift impact, and implements an embedded company search tool. It even includes a template supporters can use to advocate for matching gift efforts when their employers lack such programming.

Example #4: Matching Gift Month Blog Post

In order to encourage Match Month participation among its supporters, this nonprofit published an informational blog post on its website.

Matching Gift Month example campaign

The article outlines the basics of Matching Gift Month, emphasizes the importance of matching gifts for the organization’s mission, and shares additional resources donors can use to pursue matching gift opportunities (such as a direct link to the dedicated Match Page and integrated search tool). Plus, it uses illustrated statistics to communicate the availability of employee gift-matching in a user-friendly way!

Looking for more matching gift success stories?


Wrapping Up

Matching gifts have the potential to elevate your organization’s fundraising, bringing your overall community impact to new heights. February’s celebrations can be a fantastic opportunity to jumpstart or scale up your efforts⁠. But it’s certainly not the only time to pursue this funding source.

As you aim to drive awareness of (and participation in⁠) the programs this month, remember that the value of a long-term matching gift strategy can boost your fundraising for years to come. Keep in mind that the practices outlined above—and powering your team with the right tools and resources—can help!

Get started with Double the Donation this month

Looking for more helpful matching gift resources? Check out our other recommended blog posts to continue learning:

Complete Guide to Matching Gifts

Matching Gift Programs Additional Resources for Matching Gift Month

Dive into the basics and beyond with this complete guide to corporate matching gift programs.

Find out everything from common guidelines and well-known programs to streamlining your efforts with matching gift software.

How to Encourage Matching Gifts

How to Encourage Matching Gift Requests This Match Month

Not all match-eligible donors will complete their submission processes right away. Discover several impactful strategies for driving more matches to completion with this smart guide.

Then, incorporate these methods to raise more!

eBook: Matching Gift Marketing

The Ultimate Guide to Marketing Matching Gifts This Match Month

Learn everything there is to know about marketing matching gift programs effectively with our free downloadable resource.

This guide covers top strategies for raising awareness and elevating matching gift fundraising with ease.

The Ultimate Guide to Employer Appends for Fundraisers

The Ultimate Guide to Employer Appends for Fundraisers

You likely gather many details about your donors⁠—those who support your cause with their funds, time, or resources. Perhaps you collect names, contact information, engagement history, interests, and hobbies. The more comprehensive an understanding you have of each supporter, the better you can tailor your fundraising strategy to effectively reach your target audience.

However, one critical piece of the puzzle that’s often overlooked is employment data. Knowing where your donors work can play a significant role in how you relate to them in terms of fundraising, corporate giving opportunities, and more. And if you don’t already have this data point on file? That’s where employer appends come in.

In this guide, we’ll provide a walkthrough of all things employer appends⁠—including:

Understanding your donors’ employment status can elevate your fundraising efforts in huge ways. You won’t want to discard the wealth of information gathered through employer appends, nor the amplified impact it brings.

Let’s get started!

Leverage well-built donor profiles with Double the Donation.

The Basics of Data Appends

The Basics of Data Appends

Data appends are a particular type of data enhancement strategy that allows nonprofits and other fundraising groups to learn more about the individuals in their networks. These efforts aim to provide organizations with more comprehensive and up-to-date information, often concerning their donors and other supporters. This empowers fundraisers to adjust their messaging and overall engagement strategies by better discerning who a donor is and what makes them tick.

Organizations typically provide the information they do have to a company dedicated to data enhancement services. The company then compares donor information against a mega-database of individual data, filling in the details the organization lacks as they go.

Types of data appends
Employer appends, in particular, empower organizations to collect new and optimized data regarding the companies their supporters work for. Beyond employer information, other common types of data appends include mailing addresses, email addresses, birth dates, and phone numbers.

As you’ll notice, these types of appends primarily fill in missing or outdated contact information. That makes connecting with supporters easy for email outreach, phonathon fundraisers, direct mail solicitations, and other campaigns.

What Are Employer Appends?

What Are Employer Appends?

Employer appends are one of the most common types of data appends for nonprofits, schools, and other fundraising organizations. In this case, the unknown information an organization seeks is that of a donor’s employer.

By providing other data points⁠—such as the person’s name, location, phone number, education experience, etc.—the intended result is to locate the company that the individual works for (and sometimes even their job title!). In the end, the organization receives invaluable insights that can help uncover matching gift and other workplace giving opportunities, estimate wealth data, and more.

How Employer Appends Work for Fundraisers

The employer appends process is simple. After locating a data appending service (we’ll cover what to look for below), you’ll want to collect as much data about your donors as possible. This should include:

  • Name
  • Unique ID number
  • Mailing address (home, business, or both)
  • Region (state, city, and country)
  • Email address(es)
  • Phone number(s)
  • College or university (along with class year and major/degree, if available)
  • Last gift amount
  • Date of last donation
  • Date the entry was last updated

You will likely not have every data point available for each donor. And that’s okay! However, starting with as much information as possible increases the likelihood that the appending service provider can locate and match supporter records to the right employer information.

The employer appends process

From there, the appending service will conduct its own research, typically scanning a number of public and privately held databases, which may include government records, SEC filings, social media profiles, business registrations, and more.

When the service provider is able to match a donor record with an employing company, they make a note of the identified information, check the newly collected data for accuracy, and share their findings with the organization. Ultimately, the organization is able to utilize the information to its best advantage in terms of optimal fundraising and donor relations.

Enhance nonprofit fundraising with an employer append from Double the Donation.

Benefits of Employer Appends

Benefits of Employer Appends for Nonprofits and Universities

Employer appends can bring big results to nonprofit fundraising. Knowing where your donors and other key supporters work plays a significant role in overall engagement strategies, not to mention enabling targeted efforts regarding available workplace giving opportunities.

Benefits of employer appends
Specifically, employer appending can help your team:

Determine matching gift eligibility ⁠—

Thousands of companies offer matching gift programs where they agree to match employee donations to charitable organizations.

However, you likely won’t know which donors are eligible for (and, as a result, which to follow up with about) matching opportunities if you don’t know where they work. In fact, this knowledge gap even results in over $4 to $7 billion in matching gift funding going unclaimed each year!

Once you have the information you need, however, you’ll be able to prompt qualifying donors to complete the match process and secure additional funding on your organization’s behalf⁠. This is true not only in the form of corporate match revenue but in elevated individual giving (and donor engagement), as well.

Keep in mind that matching gift services⁠—like Double the Donation—can help nonprofits target and follow up with matching gift opportunities as well. However, employer appends are often able to provide additional data points with which to guide an organization’s strategy, allowing fundraisers to capture supporter information even if the individual is not currently in the donation pipeline.

Here’s an example: “Jody, did you know that your employer, the Home Depot, matches full- and part-time employee donations up to $3,000 per person each year? Click here to request your matching gift!”

Uncover volunteer grant opportunities ⁠—

Similarly, if your organization has a supporter base of dedicated volunteers, corporate volunteer grants can help stretch their donated time even further. These are additional giving programs offered by philanthropic-minded businesses, the difference being that employers contribute monetary funds to the organizations with which their employees volunteer their time. Volunteer grants, which are also referred to as “dollars for doers,” can be an excellent way to multiply the impact of volunteer time for your organization, and supporters love being able to get involved in that way as well.

But again, you’ll need to know which companies your volunteers work for, which is where your employer appends come in. That way, you can be sure to inform them about the opportunities, encourage participation, and direct them to their employers’ request processes to get involved.

Here’s an example: “Thanks for all of your help at the shelter this weekend and over the past several months, Sam! As a Verizon employee, your volunteer hours likely qualify you to request a corporate volunteer grant on our behalf. Click here to learn more about how to request your grant!”

Identify potential corporate sponsorships ⁠—

Corporate sponsors can bring your nonprofit’s next fundraising event to the next level, and knowing which companies your supporters work for can aid in determining top prospective sponsors and help get your foot in the door! Once you know where your donors work, leverage the information as an in with a potential sponsor or encourage donors to advocate for a partnership on your behalf.

Here’s an example: “Ashley, it’s great to connect with the Microsoft team. More than 100 of our nonprofit’s donors work for Microsoft, and we’ve received thousands of dollars in matching gifts from your company in the past. As it’s clear that we already have a lot in common, would you be interested in sponsoring our upcoming event?”

Estimate wealth data ⁠—

Your donors’ wealth levels can play a significant role in their ability to give charitably, and understanding their limits can help organizations determine ideal fundraising asks. Knowing which companies your donors work for, their roles in the businesses, and more can help shed light on their estimated incomes and, by extension, giving abilities.

Here’s an example: “Sarah, we thank you for your continued support of our nonprofit cause. Will you consider making a $10,000 donation to help us reach our year-end giving goal?”

Tailor donor communications ⁠—

You want your donor outreach to be as personal and targeted as possible. Including direct references to donor-specific information helps develop relationships and shows that you’re not sending the same copied-and-pasted message to each person in your contacts. And, as you likely know, targeted messaging can be one of the best ways to develop strengthened, beyond-surface-level donor relationships, build connections with the cause, and ultimately drive more nonprofit involvement among supporters.

Highlighting an individual’s employing company can be a great way to do so, especially regarding getting involved with workplace giving programs. And if you don’t already have your donors’ employment information, that’s where employer appends can help.

Here’s an example: “Jeffrey, the Walt Disney Corporation offers a range of corporate giving opportunities that can benefit our organization in big ways. As a member of the Disney team, you have the chance to participate in matching gifts, volunteer grants, and more.”

Learn more about your supporters ⁠—

The more you know about your supporters⁠—donors, volunteers, and prospects alike⁠—the better you can connect with the individuals who make your mission possible. Since most people’s careers are a key component of their lives and what makes them who they are, understanding where they work and what they do can be a key piece of the “getting to know your donors” puzzle. Plus, it can even help shine a light on their own interests and hobbies.

Here’s an example: “As a Petco employee, you likely care about the wellbeing of the little, furry friends in our community. That’s exactly what our organization, the Atlanta Animal Shelter, is dedicated to, as well. Learn more about how you can get involved with the cause here!”

A sample donor dashboard with profiles completed using a data append

Overall, employer records are an extremely beneficial tool for designing targeted and effective outreach⁠. However, you likely don’t have that information on file for all of your supporters. By leveraging employer appends, you can collect the information you need to guide your organization’s engagement efforts toward success.

Leverage well-built donor profiles with Double the Donation.

Employer Appends Services

Employer Appends Services | What to Look For

It’s possible to conduct donor research on your own; however, your organization is significantly more likely to uncover accurate and up-to-date information about more donors more quickly when you outsource the efforts to a third-party provider. And employer appends services are dedicated to doing just that in the most effective and efficient ways possible.

So how can you select the right employer (or other donor data) appends provider for your needs? Be sure to do your research beforehand.

For example, here’s how it works with Double the Donation:

  • Organizations typically see successful appends rates between 20% and 50% of the records they provide to the appending service (which is significantly higher than the industry average).
  • Employer appends are typically completed and provided within a few days of the organization submitting their inputs.
  • Appends records are assigned an accuracy rating. This takes into account the uniqueness of a donor’s name and the level of detailed inputs initially provided, as well as the comprehensiveness and recency of the data source used.
  • As an added bonus, previously unknown corporate executives are often identified and flagged as potential major donors.
  • Multiple appending options are available, including real-time employer appends for Double the Donation users, as well as one-time bulk appends services for any organization.
  • Employer appends can be uploaded into Double the Donation to trigger matching gift emails and other automated donor outreach.

Employer appends - inputs and outputs

Questions About Employer Appends

Other Frequently Asked Questions

Our propriety screening method combines data from both publicly and privately available sources. These sources include public government records, SEC filings, social media profiles, business registrations, and a variety of other sources.

We typically see append rates which range from 20%-50%. This is based on a variety of factors such as:

  • Donor demographics (higher append rates among organizations which have a greater percentage of donors still in the workforce)
  • Average donation amount (higher append rates for wealthier donors)
  • Type of nonprofit (higher append rates for higher education)

Our accuracy score is based on a number of factors including:

Uniqueness of donor names:
With only a name it can be tough to determine whether we’ve identified the correct individual. The number of individuals with the same name plays a role in our accuracy score. A search for a common name such as “Steve Smith” will have a much lower accuracy score than a more unique / one of a kind name.

Level of detail provided on a record:
The more information that you provide on each record, the greater the accuracy score. Even though there may be 1,000 individuals named “Steve Smith” if we’re able to match additional fields such as a phone number or mailing address it increases the accuracy score for that record.

Our data source / date the data source was updated:
We recognize that not all of our data sources are created equal. The data source, as well as the update frequency, plays a role in each individual record’s accuracy score.

Our ability to append employer data is dependent upon the input file an organization provides to us. Organizations which keep their databases up-to-date see the best results.

For instance:

  • Do you have an up-to-date email address?
  • Do you have an up-to-date mailing address?
  • For higher education institutions, can you provide us with the years your donor / alumni graduated?

It depends. Very rarely does an organization have comprehensive data on all of its donors, especially when you consider an organization which raises funds from multiple channels (mail, online, phone, in-person, etc.)

We do request that you provide us with as much data as you can as it helps us locate and match your records to the appropriate individual.

Our matching gift database is comprised of the following two tables:

  1. A table mapping subsidiaries to parent companies
  2. A table mapping all company details to a single parent company

These tables are then joined using a unique ID that ties all the data together.

Yes — though this feature is currently exclusive to Double the Donation Enterprise.

Here’s how it works:

  1. An organization navigates to the “import wizard” to upload its employer appends CSV file.
  2. The organization previews record uploads to ensure the data has been mapped properly.
  3. The organization leverages employer append workflows to match Unknown Eligibility donors with the correct employers.

You can learn more about leveraging bulk employer appends files alongside Double the Donation with our Knowledge Base article on the topic here.

Concluding Thoughts

The more you know about your donors, the more effectively you can target and attract them to your cause. Not to mention, having employment data on file empowers organizations to seek workplace giving opportunities as well.

You may have a solid base of information pertaining to donors’ employing companies already. However, employer appends can go a long way toward filling in the blanks and connecting the dots⁠. This is especially true in terms of matching gift programs, volunteer grants, and more.

Interested in further developing your organization’s donor data strategy? Dive into these other forms of data appends services⁠—and how they can benefit your team⁠—below:

Enhance nonprofit fundraising with an employer append from Double the Donation.

The title of the article beside an illustrated team of individuals in charge of alumni fundraising.

Alumni Fundraising: A Complete Guide to Winning More Support

For many students, attending an institution of higher education is a transformative experience. This is all thanks to the professors you hire, the programs you offer, the facilities you maintain, and the scholarships you grant. To continue presenting your students with the resources they need to fulfill all their academic and personal goals, however, you need funding.

Most schools immediately turn to alumni fundraising to acquire these funds—and it’s not hard to see why. Even though they’ve left your campus, your alumni will always have a special connection to your institution. In this comprehensive guide, we’ll walk through all you need to know to maximize alumni giving:

The more engaged your alumni are, the stronger your school’s community will be. Set your current and upcoming students for success by improving your alumni fundraising strategy.
Download our free guide to learn how your school can double its alumni fundraising revenue with matching gifts.

Why is alumni fundraising important?

Colleges and universities undertake a variety of projects, initiatives, and improvements to create fulfilling experiences for their students. By securing alumni gifts, your school can:

  • Fund more scholarships. According to Hanover Research’s U.S. alumni survey, 74% of alumni indicate that their top inspiration for giving to their alma mater would be to either make education more affordable for other students or because they want to give back. Alumni donations are a stellar way for them to “pay it forward” and make your institution more accessible to aspiring scholars.
  • Create enriching programs and events. Alumni fundraising allows you to increase the value that students receive during their years of study. For instance, you might hire nutritionists to host informational healthy eating sessions, open up more study abroad opportunities, or expand your music program with new course offerings.
  • Improve campus facilities. Whether you’re seeking to construct a new dormitory building or renovate old classrooms, alumni gifts can provide you with the necessary funds to embark on such projects and improve the student experience on campus.
  • Upgrade technology. While new technology can be a considerable upfront investment, state-of-the-art tools like laser projectors, 360-degree lecture recording cameras, and interactive whiteboards can significantly boost student engagement.
  • Provide more student services. More students than ever are struggling with their mental health, with 44% reporting symptoms of depression and 37% indicating that they have experienced anxiety. Alumni gifts can go toward essential student support services such as mental health counseling, career planning, and tutoring.

It’s clear that alumni fundraising can have a significant impact on students and your institution as a whole, so much so that there are even higher education conferences dedicated to it. Understanding and communicating why gifts are so important can go a long way toward raising more from your graduates.

6 Strategies to Encourage Alumni Giving

Your school equips its students with the skills, knowledge, and connections they need to thrive in the professional world. After they’ve received their diplomas and launched their careers, invite them to give back and set the next generation up for success. Follow these six strategies for requesting donations from alumni:

Six strategies for requesting donations from alumni, explained in more detail below.

1. Conduct prospect research.

Your alumni are just as diverse as your student base. This means that, especially if you’re trying to secure a major or annual gift, some alumni will be more promising than others. Prospect research refers to the process of using philanthropic and wealth indicators to identify individuals who have both an affinity for your institution and the capacity to give.

Typically, you’ll search your alumni database for information such as:

  • Past engagement history with your institution, such as volunteering.
  • Personal interests related to your funding goals, such as an affinity for the arts.
  • Previous gifts made to your institution.
  • Real estate ownership.
  • Business connections.
  • Stock ownership.

By conducting prospect research, your school will determine which alumni to prioritize for your mid-size or major gift outreach. If this process seems too intensive for your team, there are plenty of prospect research services that can sift through your data and build a list of prospective donors for you to solicit.

2. Segment your alumni.

Before you begin crafting your fundraising messages and reaching out to alumni, take the time to segment your audience. This step involves separating your alumni into various groups based on shared characteristics so you can tailor your communications to resonate with each individual’s giving capacity, interests, and preferences.

An effective way to pinpoint the most promising groups for your segmented alumni outreach is to create a donor persona. According to Fifty and Fifty, a persona is useful for fleshing out your understanding of your target audience and pinpointing common overlapping traits. Here’s an example of a donor persona that could be useful for alumni fundraising:

Name: Melanie Martin

Age: 35-45

Gender: Female

Family Status: Married with young children

Location: Suburban

Education Level: Bachelor’s and Master’s Degrees

Occupation: Middle management in a marketing firm

Values: Community involvement, paying support they received in previous years forward

Interests: Connecting with fellow alumni, attending family-friendly events

Challenges/Pain Points: Limited time due to professional and family life, feels disconnected from the school since she graduated over ten years prior

From this persona, you could reasonably infer that Melanie’s main motivation for giving back is to support the programs that got her where she is today. Also, she would rather attend annual, family-friendly, reunion-style events. This allows her to reconnect with her alma mater while juggling the other important aspects of her life. Additionally, you could recommend that she signs up to donate smaller recurring gifts since they are much more convenient and manageable.

You can make personas like this for all your most influential donor segments. Just ensure you regularly revisit and update them with necessary information as your donor base evolves.

3. Promote matching gifts.

Your alumni give because they want to make an impact on your school and the students attending it. With matching gifts, they can double or even triple their donation amount at no additional cost. Many companies have a matching gift program as part of their corporate social responsibility initiatives, in which they’ll match employee gifts made to your institution at typically a 1:1 ratio.

However, an estimated $6-$10 billion in matching gift funds goes unclaimed every year, simply because donors aren’t aware of these opportunities. Ensure your alumni don’t miss out by promoting matching gifts across your various platforms. For example, consider:

  • Including basic information about these programs in a section of your email newsletter.
  • Sending follow-up emails after a match-eligible graduate makes a gift.
  • Producing eye-catching social media posts to spread awareness of matching gifts.
  • Creating a dedicated matching gifts page on your school website with detailed instructions about the process.

For alumni who are worried that they won’t be able to give enough to make a meaningful difference, learning about matching gifts could provide them with the motivation they need to follow through.

Check out our short video on matching gift best practices to unlock additional insights for improving your alumni fundraising strategy:

As the video suggests, your school can even turn to a matching gift expert for specialized assistance in using matching gifts to boost your fundraising efforts.

Explore real-life case studies to learn how higher education institutions leverage matching gift software to boost their alumni fundraising results.

4. Invest in tools that facilitate alumni giving.

Modern technology has opened up many possibilities for your school to raise funds. The more options you provide your alumni, the more likely they are to donate. Some game-changing fundraising tools that are worth investing in are:

Several tools that can support a higher education institution’s alumni fundraising efforts, detailed below.

  • Matching gift software.matching gift platform like Double the Donation makes it easy for your institution to identify match-eligible donors and send automated follow-up emails with all the information they need to request a match. Plus, with the latest auto-submission feature, alumni who work for a company with CSR software that integrates with Double the Donation can simply input their corporate email address when they donate and let the technology complete the entire request process for them.
  • Text-to-give platform. 85% of all Americans own a smartphone. Embrace the popularity of these devices by using a text-to-give platform that allows your alumni to donate directly from their phones. All they have to do is text your chosen keyword to your text-to-give number and receive a link that takes them to your mobile-responsive donation page.
  • Peer-to-peer fundraising software. Empower your most passionate graduates to fundraise on your behalf with peer-to-peer fundraising software. With this software, alumni can create individual branded donation pages to which they can direct their friends and family.
  • Event software. Hosting alumni events is an effective way to both keep them engaged and raise revenue for your school. By leveraging event planning and management tools, you can set up registration fees, plan in-person, virtual, and hybrid events, and create a memorable experience for all your attendees.
  • Online donation pages. Create a dedicated online donation page to house your alumni fundraising efforts. Include a matching gift FAQ, eligible funding programs, and an easy-to-use donation form. The philanthropic sectors of universities are also eligible for the Google Ad Grant, which you can use to enhance your donation page’s online visibility and appear on the top of Google’s search results page for keywords related to your institution.

Review your goals and budget before researching specific software solutions to implement for your institution. Take the time to read online reviews and request demos to determine which options will work best for your needs.

5. Provide a variety of opportunities to contribute.

Not every one of your graduates will be a major donor. However, that doesn’t mean many of them aren’t willing and eager to contribute in other ways. Keep these alumni involved by sharing a variety of opportunities for them to support your school, such as:

  • Planned giving. Alumni can set up planned, or legacy, gifts that your institution will receive after they pass. There are multiple types of planned giving, including bequests and charitable gift annuities. These gifts allow alumni donors to leave a legacy without having to worry about factoring donations into their day-to-day financial obligations.
  • Volunteering. While your recent graduates may not have the capacity to make large gifts, they can demonstrate their commitment to your school by contributing their time and skills instead. In fact, the average number of alumni who engage in volunteering is higher among those zero to five years out from graduating than any other cohort. Plus, if their employers offer volunteer grants, you can earn a certain amount of revenue based on the number of volunteer hours your alumni serve.
  • Fundraising. Encourage your alumni to participate in a peer-to-peer fundraising campaign or start a birthday fundraiser on your school’s behalf. This way, they can support your fundraising efforts by reaching out to their friends and family members for donations.
  • Attending events. Alumni can register for your events or participate as speakers. For example, they could lend a hand by serving as a mentor for a current student or using their professional expertise to hold workshops on important topics such as financial literacy.

To open up more opportunities that appeal to your alumni, consider sending out a survey to find out what they’re most interested in. You could ask them about the types of events they prefer or what skills they would like to apply as volunteers.

6. Focus on building strong alumni relationships.

At the heart of it, alumni fundraising is anything but transactional. The key to success lies in building strong, meaningful relationships with your alumni. Start by collecting information on and abiding by their communication preferences. Hanover Research found that 7 in 10 alumni donors want to hear from their institution at least quarterly.

Stay connected beyond fundraising appeals by sharing relevant news, updating donors on the impact of their gifts, and interacting with graduates on social media. Remember to practice frequent, thoughtful recognition to demonstrate just how much alumni mean to your school. Rather than sending generic thank-you emails, consider these popular ideas to appreciate your alumni:

An example of an eCard that schools can use to express their gratitude for alumni giving.

  • Send an eCard. Level up your thank-you’s by producing branded eCards that your team can effortlessly personalize with each recipient’s name and details related to their specific contribution. Dedicated eCard platforms like eCardWidget provide all the tools you’ll need to create your designs, add engaging animations, schedule your eCards, and more.
  • Gift branded merchandise. Whether you send them a t-shirt or a set of stickers, your alumni will be glad to have the chance to display their connection to your school. This type of appreciation has the added benefit of providing extra marketing for your institution as well.
  • Add spotlights to your website. Set up a dedicated page on your school’s website to publicly recognize some of your top alumni donors. Ask for permission to feature individual names, photos, and quotes to turn these spotlights into an inspiring resource for other alumni who are considering making a gift.

Whatever thank-you methods you choose, remember to emphasize how your alumni have made an impact on your institution and the lives of its current students to keep them continually invested in your success.

Alumni Fundraising Letter Template

When it comes time to reach out to your alumni, what do you say? Use this template as a jumping-off point for your alumni fundraising letter:

A template that colleges and universities can use to craft compelling alumni fundraising letters, included in the text below.

[School Letterhead/Logo]

Dear [Recipient’s Name],

We hope this letter finds you well. As a cherished alumn(us/a) of our [Institution Name] family, you know that we’re on a constant journey to provide our current and incoming students with the highest quality of education. In our pursuit of excellence, we’ve accomplished quite a lot in the past few years, including [one or two recent accomplishments].

This year, we’re taking on a new initiative to [fundraising goal]. By raising $[fundraising goal amount], we’ll be able to [impact on the institution and students].

Today, we kindly ask you to take a moment and reflect on your time at [Institution Name]. Will you join in our efforts to create more valuable experiences for our students, so that they can go on to pursue their career aspirations and lifelong dreams?

Any gift, no matter the size, will leave a lasting impact on our students, faculty, and institution as a whole. To make a contribution, [specific instructions on how to donate, such as visit your online donation page]. If you’d like to learn about other ways to support our initiative, please visit our website to explore volunteering opportunities, upcoming events, and more.

Thank you for being an integral part of our institution’s history and helping us shape a brighter future for [Institution Name] and our students.

Sincerely,

[Signature]

[Name]

[Title]
Download our free guide to learn how your school can double its alumni fundraising revenue with matching gifts.

Popular Alumni Fundraising Ideas

Once you’ve developed a foundation of strong alumni relationships for your institution, get creative to maximize participation. Some popular alumni fundraising ideas to consider include:

  • Silent auction. Go beyond simply requesting donations from alumni by hosting a virtual or hybrid silent auction. No matter where they’re located, your attendees can bid on desirable items such as concert tickets, artwork, travel packages, and more—all while supporting your school. Procure items that you know will appeal to your alumni to encourage higher bidding and participation.
  • Cookbook. Your alumni may move away from campus, but that doesn’t mean they can’t feel close to your school’s community anymore. Ask your graduates to submit their best-loved recipes and compile them into a cookbook that you can sell to alumni, parents, and other supporters of your institution.
  • Sports watch party. Sports are a tried-and-true way to rally your alumni together and rekindle their love for your school. Organize watch parties for your next major sporting event and ask attendees to pay a small registration fee for the experience. These can be wonderful opportunities for alumni to bond and make connections with others in their area.
  • Brick fundraiser. Is your school planning to construct a new building or renovate an area on campus? Start a brick fundraiser that allows your alumni to purchase a personalized brick or tile with their name on it. You’ll be able to raise funds and your alumni will be able to leave a lasting, physical mark on your institution.
  • Alumni reunion. An alumni reunion gives your graduates a chance to reminisce about their time at your school and revisit old memories on campus. Beyond charging registration fees, you can earn additional revenue by selling branded merchandise and holding raffles during the event.

After each fundraiser, review key metrics such as your attendance rate and average gift amount to determine which ideas resonate most with your alumni. Use these insights to tailor your alumni fundraising strategy to increase participation moving forward.

Wrapping Up: Maximizing the Potential of Alumni Fundraising

The success of your alumni fundraising efforts depends upon building relationships that harken back to the value you provided graduates during their studies and call attention to the impact they can have on the students who come after them. Make all your alumni feel included by sharing a variety of ways they can contribute to your goals. Then, as they continue to grow and flourish in their lives, they’ll be able to respond to more opportunities to give.

To learn more tips and best practices for connecting with your alumni and raising funds for your school, check out these additional resources:

Get a free demo of 360MatchPro to learn how this matching gift software can help your school earn more through alumni giving.

The title of the article beside an illustrated nonprofit professional preparing nonprofit financial statements.

How to Master the Art of Nonprofit Financial Statements

Well-managed finances are the backbone of successful nonprofits. To continue fulfilling your essential role in the community, you must meet IRS reporting requirements, build donor trust, and make informed decisions that contribute to your overall financial sustainability.

While assembling your nonprofit financial statements can seem like a mundane checkbox to mark off every year, they can be highly useful resources for refining your budget, enhancing your fundraising results, and more.

We’ll cover all the essentials about nonprofit financial statements in the following sections:

Many nonprofits include these statements in their annual reports to demonstrate accountability. By providing donors, volunteers, corporate sponsors, and other stakeholders with a clear window into your financial activities, you’ll enhance your credibility and increase your chances of securing even more support down the road.

Download our free matching gifts guide to raise more funds and improve the results you report in your nonprofit financial statements.

The Importance of Nonprofit Financial Statements

According to a recent Independent Sector study, while most Americans trust nonprofits, 83% indicate that “Nonprofits must earn my trust before I support them” and 80% agree that “I need to see proof of an organization’s impact to continue my support for it.”

With so many pressing causes worth their attention, donors want to feel confident that your nonprofit will put their funds to good use. By sharing your financial statements, you can let them see for themselves just how effectively you’re working to accomplish your mission.

Beyond attracting and retaining donors, nonprofit financial reporting allows you to:

  • Improve financial decision-making. With a better understanding of your nonprofit’s financial situation and activities, you can make strategic adjustments to your budget and resource allocation. For example, you might decide to cut down on your event costs next year by investing in registration and planning tools that will allow you to host more virtual fundraising events.
  • Secure more major gifts. Major donors can provide substantial funding to power your programs, capital campaigns, or general operations. However, to cultivate these key individuals, you need to convince them that their gifts will make a meaningful difference in the lives of those you serve. Presenting them with your nonprofit financial reports is an effective way to demonstrate your track record and impact.
  • Build stronger corporate partnerships. Modern customer and employee expectations have led to a rise in corporate philanthropy initiatives such as matching gifts and event sponsorships. Your financial statements can convince companies that your nonprofit is a worthwhile investment. Plus, you can nurture long-term relationships by publicly recognizing your corporate partners in your annual report.
  • Win more grants. When applying for a grant, you’ll frequently have to include detailed financial information alongside your proposal. These statements prove that your organization possesses the fiscal stability necessary to make effective use of grant funding and carry out your proposed project.
  • Facilitate board financial oversight. Your board members have a fiduciary responsibility to monitor your nonprofit’s budget and financial health. This doesn’t mean they have to oversee every expenditure, nor do they need to be finance experts. Reviewing your financial statements allows them to ensure that your organization is managing its budget properly and complying with Generally Accepted Accounting Principles (GAAP), which include consistent reporting for every period and honesty from all involved parties.
  • Evaluate your nonprofit’s performance. Since nonprofits are legally required to make their financial statements available to the public, you can use these resources to compare your performance with other organizations in your area of focus. In doing so, you’ll be able to identify ways to improve your strategies going forward.

Furthermore, charity watchdogs such as GuideStar and Charity Navigator often consider nonprofit financial reports when rating profiles on their website. Having clear and accurate statements can go a long way toward establishing trust in potential donors looking for new organizations to support.

4 Essential Types of Nonprofit Financial Statements

Nonprofits typically prepare four types of financial statements to visualize their financial health and communicate it to stakeholders:

1. Statement of Financial Position

Your nonprofit’s statement of financial position, or balance sheet, provides a summary of your organization’s financial health at a specific point in time. This document consists of three main elements: assets – liabilities = net assets. Let’s take a closer look at each element:

  • Assets. Assets refer to everything your organization owns, including cash, accounts receivable, investments, property, and office equipment. You’ll list these out in order of liquidity, or how quickly you would be able to convert them into cash. Cash requires no conversion, so you would record it first. Since you’d have to take the time to sell your property and office equipment to convert them to cash, these assets would be last.
  • Liabilities. Liabilities refer to everything your nonprofit owes to its employees, vendors, contractors, and other organizations. For example, you would catalog your accounts payable, loans payable, and other long-term obligations in this section. You’ll organize your liabilities by their due date, starting with the ones you must pay back first.
  • Net assets. To calculate your net assets, subtract your total liabilities from your total assets. While you don’t have to note down every item, you’ll split this section into net assets without donor restrictions and those with restrictions. For instance, a grantmaker might stipulate that you can only use grant funding for a specific project or purpose.

Many nonprofits often include a column for the current year and another for the previous year as a way to compare their financial performance. Feel free to use this template to start constructing your own nonprofit statement of financial position:

A statement of financial position template that nonprofits can use to jumpstart their nonprofit financial reporting.

The details in your statement of financial position will come in handy when it’s time to file your Form 990. Additionally, you can use this report to learn more about your nonprofit’s liquidity. For instance, by dividing your total current assets by your total liabilities, you can calculate your current liquidity ratio. The higher the ratio, the better equipped you are to pay back all your liabilities.

2. Statement of Activities

Your nonprofit’s statement of activities, or income statement, details all your revenue and expenses throughout the fiscal year. Like your statement of financial position, this document contains three main elements:

  • Revenues. In this section, you’ll itemize all of your various revenue sources, such as cash donations, in-kind gifts, grants, membership dues, program fees, and investment returns. Your report will commonly include two categories to account for your restricted and unrestricted revenue.
  • Expenses. In this section, you’ll specify all the costs associated with running your nonprofit and carrying out your mission. For example, record staff salaries, facility rent, insurance, consulting services, supplies, and program-related expenses.
  • Net assets. Subtract your total expenses from your total revenue to calculate your net assets. You’ll typically indicate your net assets at the beginning of the year, your net assets at the end of the year, and your total change in net assets. A positive change in net assets means that your nonprofit is effectively managing its finances throughout the year.

Use our statement of activities template to hit the ground running with your nonprofit financial reporting:

A template for a statement of activities, one of the most common types of nonprofit financial statements.

By compiling a statement of activities, your nonprofit can evaluate the sustainability of its programs and determine whether you need to raise more funds to cover your projected expenses in the coming year. For instance, you might decide to focus on marketing matching gifts to generate the revenue you need to expand one of your core programs.

Explore our matching gift case studies to learn how other nonprofits have achieved financial success with this corporate philanthropy opportunity.

3. Statement of Cash Flows

A statement of cash flows provides your nonprofit with a more minute overview of the cash moving in and out of your organization. Your report will have three main sections:

  • Operating activities. These activities refer to the revenue and expenses associated with operating your nonprofit. You’ll log staff salaries, program fees, and donations in this section.
  • Investing activities. In your statement of cash flows, you’ll list information such as long-term investment purchases and sales, including property and equipment. Additionally, you’ll note down revenue such as interest earned on your investments.
  • Financing activities. Your financing activities refer to any revenue you generate from your savings and financial expenses, like credit card or loan payments.

Like your statement of financial position, it can be helpful to include a column for the current year and a column for the previous year in this report. This way, your leadership team, board members, and other stakeholders can have a better understanding of how your nonprofit generates and spends its cash from year to year.

Start assembling your nonprofit’s statement of cash flows using this template:

A statement of cash flows template that can be a helpful resource for nonprofit financial reporting.

By consistently monitoring your cash inflows and outflows, you’ll be able to notice important trends and use them to adjust your financial strategy in the future.

4. Statement of Functional Expenses

A statement of functional expenses recounts all of your spending, categorizing each expenditure by the purpose it served for your nonprofit. You’ll break up this financial statement into three columns:

  • Program services. In this column, you’ll enumerate all the funds your nonprofit spent to provide its services and carry out its mission. For example, a hunger relief organization may note travel costs for food delivery while a wildlife rehabilitation nonprofit may include animal care supplies as part of its program expenses.
  • Management. Your nonprofit’s management expenses refer to all the costs related to running and managing your organization. Some common management expenses would be employee salaries, office equipment, and rent.
  • Fundraising. In this column, you’ll identify all the expenses associated with raising funds for your nonprofit, including the costs of fundraising event planning, new software solutions, and marketing.

Form 990 includes a “statement of functional expenses” page for 501(c)(3) organizations to fill in. While each nonprofit will have different rows of specific expenditures depending on its activities and area of focus, you can use this basic template as a jumping-off point for your nonprofit functional expenses reporting:

A statement of functional expenses template that nonprofits can use to put together this essential nonprofit financial statement.

You can use the insights from this nonprofit financial statement to guide your annual budget planning. Plus, this publicly available information can provide current and prospective donors with the context they need to decide whether they’d like to support your nonprofit based on how it employs its funds.

How to Prepare Your Nonprofit Financial Reports

Plan to compile these nonprofit financial statements well before the end of your fiscal year to ensure that you have all the time you need to fulfill your accounting requirements. Follow these general steps to start preparing your reports:

  • Assemble your financial data. Since your nonprofit financial statements offer a comprehensive rundown of various aspects of your operations and mission, you’ll need to reference receipts, bank statements, and records of other financial transactions to complete them.
  • Use dedicated nonprofit accounting software. Many nonprofit accounting solutions make it easy for your organization to manage its financial data, track real-time performance, and even automatically generate its financial statements.
  • Review and audit your nonprofit financial statements. Auditing your financial reports can go a long way toward increasing accountability and transparency in the eyes of your nonprofit’s stakeholders. Furthermore, an audit ensures that all your financial data is error-free, so you can confidently share it in your annual report and use it to inform your future strategies.
  • Consider partnering with a nonprofit accountant. With so much that needs to be done to fulfill your nonprofit’s mission, tax season and all its requirements might seem like an overwhelming addition to your to-do list. Fortunately, there are accounting experts with years of experience in helping nonprofits prepare their financial reports. Consider reaching out to these professionals to lighten your workload.

Ultimately, your nonprofit financial statements are snapshots of your financial health and activities that you can use to improve your decision-making and secure more support down the line. A nonprofit consultant can work with your team to interpret your financial data and harness it for future growth.

Download our free matching gifts guide to raise more funds and improve the results you report in your nonprofit financial statements.

Strong Examples of Nonprofit Financial Reporting

Assembling your nonprofit financial reports may seem like an intensive process, but it’s perfectly feasible. Let’s take a look at some excellent examples that other nonprofits have produced and shared:

1. Feeding America

A screenshot of Feeding America’s annual report, a top example of sharing nonprofit financial statements with stakeholders.

Feeding America includes a “Financials” section in its annual report and states upfront that “98% of contributions go directly to programs that serve people facing hunger.” The nonprofit’s statement of financial position and statement of activities provide the necessary details to back up this claim, which can increase trust among donors, volunteers, and other supporters in the community.

Plus, at the bottom of the page, Feeding America adds a link to view its audited financials for anyone interested in delving deeper into its financial situation and activities.

2. The World Wildlife Fund

A screenshot from the World Wildlife Fund’s annual report, another excellent example of nonprofit financial reporting.

The World Wildlife Fund (WWF) features graphs alongside its statement of activities to present its annual report readers with a more visual perspective of its revenue and expenses. With just a glance, it’s easy to see that 85% of total expenses were program-related and that the majority (29%) of operating revenue came from individual contributors.

Furthermore, WWF adds graphs that illustrate the nonprofit’s operating revenue and program spending growth over the past decade.

3. The Leukemia & Lymphoma Society

A screenshot of the audited nonprofit financial reports that the Leukemia & Lymphoma Society included on its website.

The Leukemia & Lymphoma Society (LLS) shares its audited financial statements for the past five years on its website. Each report comes with a note from the independent auditor stating that they conducted the audit according to the Generally Accepted Auditing Standards (GAAS) to ensure that each document is free from any misstatement.

4. Heifer International

A screenshot of one of Heifer International’s nonprofit financial statements.

Similar to LLS, Heifer International has an entire page on its website devoted to sharing its financial information with stakeholders, including a graph that maps out its expenses over the fiscal year. The nonprofit even compares its results with the Better Business Bureau standard for charities, stating that it has gone above and beyond by allocating 75% of funds to program expenses and 21% to fundraising activities.

Wrapping Up: Understanding Your Nonprofit’s Financial Health

While preparing your nonprofit financial statements can feel like wrangling a bunch of numbers together, remember that your ultimate goal is to turn these data points into a story that donors, board members, corporate partners, and other stakeholders can understand.

Whether you add graphs to visualize your most important financial details or simply include your audited reports on your website, consider how you can cater to your audience’s interests and preferences. Engaging stakeholders in your financial reporting and providing transparency can turn reporting requirements into increased impact for those you serve.

For more information on how to improve your nonprofit’s financial situation and share better results year after year, check out these additional resources:

Get a free demo of our matching gift software to learn how you can start sharing better results in your nonprofit financial reports.

This article explores real world examples of companies' CSR programs.

Companies Committing Social Good: Real-World CSR Examples

Trends in corporate philanthropy show that corporate social responsibility (CSR) programs are on the rise among companies of all sizes. While large corporations have more resources to set aside for CSR, small and medium-sized businesses can also make meaningful impacts in their communities.

The first step for creating a winning CSR strategy is to know what’s possible for your business. That’s why business leaders who are serious about CSR should examine what other companies have accomplished through their social good programs.

To help your research, we’ll look at top companies with thriving CSR programs and provide insight into how you can incorporate their strategies into your initiatives. While many of these are large companies, even small businesses can adapt their practices to fit their resources and capabilities.

But first, let’s explore why companies offer CSR programs and the sheer variety of ways you can approach CSR at your business.

Explore the technology you need to start a CSR program. Discover matching gift auto-submission.

Why do companies participate in corporate social responsibility?

CSR benefits society. Through these programs, nonprofits receive donations, the environment gets cleaned up, and employees have safe and healthy working conditions. These are all obvious reasons why CSR is a positive force, but what do the companies paying for these initiatives get in return?

It turns out businesses committed to CSR can more than make up their investment. They can expect benefits like:

Four ways CSR impacts businesses are listed, written out below.

  • New marketing opportunities. Some CSR programs involve partnering with third-party organizations, usually nonprofits. To say thanks, these charitable organizations promote their business partners to their supporters, opening up new marketing channels and providing a foot in the door with new customers.
  • Easier recruitment. Along with holding on to the employees you have, CSR also helps businesses find and recruit top talent. For instance, if your company is committed to worker safety, health, and well-being, word-of-mouth about your positive work environment will likely spread, resulting in more qualified applicants.
  • Boosted reputation. Just as employees want to work for employers committed to social good, customers want to shop at ethical businesses. For example, let’s say you have the choice of buying two products of equal quality. One brand has a spotty history with CSR, while the other pledges to donate a portion of proceeds to good causes. In this situation, most buyers would select the business with a positive reputation.
  • Improved employee engagement. Employees tend to work harder, care more about the quality of their work, and stick with their employer longer when they feel like they are working for a good cause. By doing good in your community and implementing socially responsible internal practices, you’ll help employees feel more engaged, increasing productivity and loyalty.

The benefits your business gains depend on the types of CSR programs you offer. For example, will you focus on internal practices to engage employees, explore external philanthropy to connect with your community, or try a mix of both approaches?

Make giving back as easy as possible for your employees with matching gift auto-submission. Discover auto-submission.

What are the types of corporate social responsibility?

CSR is ultimately an umbrella term that consists of all the activities a company does to further social good. This includes both philanthropic donations and internal company conduct.

An umbrella labeled "Corporate Social Responsibility" has both internal actions, activities businesses conduct internally to be better corporate citizens, and corporate philanthropy, donations to external organizations, under it.

To give you a sense of the sheer variety of CSR programs, here’s a brief list of some of the most common types of CSR:

  • Employee giving. Workplace giving programs involve facilitating donations to nonprofits by encouraging your employees to donate. To encourage employee donations that align with their missions, many businesses provide recommendations for nonprofits to support. Corporations can also boost employee donations by offering to match their gifts, usually at a dollar-per-dollar rate. Although, some businesses match at a 2:1 or even 3:1 ratio.
  • Sustainability. Sustainable companies are positive for the environment and signal to investors that their businesses plan to operate for decades to come. CSR programs focused on sustainability usually involve reducing their carbon footprint, eliminating waste in the production process, taking accountability for any environmental clean-up needs, and using renewable energy sources.
  • Volunteerism. Rather than asking employees to donate their paychecks, businesses can enable them to donate their time. Volunteerism programs include team volunteer days wherein the business organizes a volunteer activity in partnership with a nonprofit, volunteer time off where employees can take paid time off to volunteer, and volunteer grants, where businesses donate to nonprofits based on how many hours their employees volunteer.
  • Adherence to workers’ rights. Treat workers with respect by providing fair wages, creating an equitable and diverse workplace, promoting employee health and wellbeing, and using supply chains that follow ethical labor practices.
  • Sponsorships. As mentioned, philanthropic donations fall under the umbrella of CSR. Sponsorship agreements typically involve monetary donations but may also include gifts of supplies or specialized services and promoting nonprofit causes.
  • Grantmaking. Some businesses, usually large corporations, establish grantmaking foundations as part of their CSR efforts. These organizations have a specific focus area for which they provide grants, such as advocacy, environmentalism, or economic equality.

Whether you plan to launch several or just one CSR initiative, software can help you organize and monitor your program. While CSR software providers have various focus areas, most solutions allow businesses to track employee donations, manage grants, facilitate nonprofit relationships, and oversee matching gift requests.

Examples of Corporate Social Responsibility

1. TOMs

Shoe retailer TOMs has made CSR a part of its brand to the point of becoming a Certified B Corporation, meaning the company meets high standards for social impact, environmental protection, and accountability. Not only has TOMs achieved this honor, but the organization has boosted its initial score of 96.3 in 2018 to 121.5 in 2021, all while the median score for businesses hovers at just 50.9.

TOMs takes a multi-pronged approach to CSR, dividing its efforts into three categories:

  • Purpose. TOMs aims to create a more equitable world by supporting grassroots nonprofits. As such, TOMs donates a third of its profits to nonprofit organizations dedicated to boosting mental health, increasing access to opportunities, and ending gun violence.
  • Planet. TOMs seeks to improve its environmental friendliness in multiple ways, specifically by using sustainable and recycled materials. Currently, 80% of TOMs’ packaging is made from recycled materials, and the company aims to use 100% sustainably grown cotton by 2025.
  • People. In addition to giving to nonprofits, TOMs aims to improve internally by positioning their organization as anti-racist, launching volunteer initiatives on GivingTuesday, and working with suppliers that share its values.

TOMs is proud of the impact it has made so far and only aims to improve its CSR programs in the future.

CSR Takeaway

There’s no need to choose just one type of CSR program for your business. Taking a multifaceted approach to CSR like TOMs allows your business to engage employees, build a positive reputation with customers, and connect with like-minded organizations.

Conduct an internal assessment and determine what improvements you can make immediately and what may take a few years for your company to accomplish. For instance, you may be able to set up a long-term partnership with a nonprofit organization within a few months but need several years to reduce your carbon footprint.

2. Checkr

Checkr, a leader in the background screening industry, exemplifies corporate social responsibility through its commitment to creating fairer employment opportunities and enhancing impact with generous giving. Recognized for its innovative approach and dedication to social good, Checkr has integrated CSR into its core values, earning accolades and driving significant positive change.

This company’s CSR initiatives are designed to promote social justice, environmental sustainability, and community engagement. Its matching gift program in particular stands out for the simplicity with which its staff can get involved through an auto-submission partnership with Double the Donation!

CSR Takeaway

Checkr is a CLMA-designated matching gift company, which means the company is a Certified Leader in Matching Automation. In other words, Checkr prioritizes accessibility and a streamlined submission process in its programming, making it easy for employees to engage.

Checkr’s comprehensive CSR strategy demonstrates that a business can drive meaningful change by addressing social, environmental, and community needs in a way that rallies the whole company.

3. PayPal

PayPal’s payment processing services need little introduction, but many may be less familiar with how they use this technology to help charities earn more donations through the PayPal Giving Fund.

Essentially, the PayPal Giving Fund supports charitable organizations through this four-step process:

  1. Charities create a registered account with PayPal. Registered charities will receive PayPal’s low processing fee rates and access to donation opportunities on PayPal and its partner organizations, including GoFundMe, eBay, and Humble Bumble.
  2. Supporters donate through PayPal, eBay, or another PayPal partner. Many PayPal partners will even cover processing fees for charities, making donations to nonprofits go even further.
  3. PayPal receives the donation and provides the donor with a receipt. PayPal will use this information to provide participating charities with monthly donation reports.
  4. The funds are added to the charity’s PayPal account. In addition to individual donors’ gifts, charities can receive grants and major gifts through PayPal.

Along with ensuring donations are securely processed, PayPal’s extensive partner network helps nonprofits receive funds from various sources.

CSR Takeaway

This CSR program takes advantage of the technology PayPal already has to help nonprofit organizations. Assess your business’s products and services and whether they would benefit charitable organizations in your community. If so, you can provide your offerings at a reduced cost or even for free to nonprofits for a philanthropic CSR program.

4. FP Markets

FP Markets is a financial trading service that allows customers to trade Forex, CFDs, Indices, Shares, Commodities, Metals, and Bonds. FP Markets is also committed to CSR, stating that its mission is to: “Actively contribute to the well-being of communities and the environment. Through sustainable practices, philanthropic initiatives, and ethical decision-making, we aim to make a positive impact on society, fostering a better future for all. Our projects across multiple sectors reflect this goal, promoting change and fostering a healthier, more equitable world.”

Currently, FP Markets has two unique CSR programs worth highlighting:

  • Men’s Health. FP Markets focuses on promoting advocacy for overlooked health issues that affect men, including prostate cancer, testicular cancer, and mental health conditions.
  • Cricket Brazil Youth Development Programme. In this example of philanthropic CSR, FP Markets partnered with a Brazilian youth cricket organization to support young athletes and create a positive difference in their communities.

As these two causes show, FP Markets is interested in making a difference globally and partnering with a variety of charitable causes, no matter where they’re located.

CSR Takeaway

Your business doesn’t need to build an entirely new program to serve your community. Rather, try partnering with nonprofits in your area and support them through sponsorships and marketing assistance. These organizations already have the research, resources, and infrastructure to fulfill their charitable missions that align with your CSR goals.

5. Toast

Toast.org is the foundation founded by Toast, a point-of-sale software vendor for restaurants. Just as its products revolve around the food industry, Toast’s CSR program also revolves around food. Through its foundation, Toast aims to address hunger and provide access to healthy food.

Toast also encourages its employees and customers to participate in this mission. To motivate employees, Toast offers a matching gift program, which saw a 48% participation rate in 2022. Additionally, through its software, Toast provides restaurants with features to track and reduce food waste.

CSR Takeaway

When selecting your CSR mission, consider what focus areas make sense for your business. Determine what you have the resources to accomplish, what challenges your business and community face, and how your mission impacts your brand.

Many companies have CSR missions unrelated to their businesses. However, a mission that aligns with your products or services can make your brand memorable and allow you to better connect with new audiences that discover your business through your CSR program.

6. Amalgamated Bank

Amalgamated Bank brands itself as “America’s most socially responsible bank,” meaning CSR is a core part of its strategies. It focuses on a wide range of issues, including:

  • Climate Justice
  • Immigrant Rights
  • LGBTQ+ Rights
  • Anti-Violence & Gun Safety
  • Criminal Justice
  • Workers’ Rights
  • Reproductive Rights
  • Voting Rights
  • Racial Justice
  • Economic Justice

For each of these issues, Amalgamated Bank takes a proactive stance. Its CSR efforts range from offering pro-bono services to nonprofit organizations to not doing business with parties they feel are harmful, such as fossil fuel companies.

CSR Takeaway

Your business can conduct CSR in many ways. If there’s a focus area you care about but don’t have the resources to launch an entire program for, consider how else you can support it. For instance, if you’ve already used up your philanthropic budget by donating to economic equality groups, you might organize a corporate volunteer day with an environmental organization to plant trees.

Additionally, CSR benefits companies by associating their businesses’ names with good causes. There’s no need to be modest about your organization’s work to assist nonprofits, create a positive work environment for employees, and be a better corporate citizen. When you promote your CSR efforts, you’ll attract customers and employees who share your values, creating a positive and productive environment.

7. Ben & Jerry’s

Since its founding, Ben & Jerry’s has had two goals: provide quality ice cream and make the world a better place through activism. 

Over the years, Ben & Jerry’s has expanded its activism into several focus areas, including ones both related and unrelated to its products. Currently, Ben & Jerry’s CSR programs center on these issues:

  • Racial justice 
  • Fairtrade
  • Rights and dignity of refugees 
  • Campaign finance reform
  • LGBTQ+ rights
  • Climate change

For examples of Ben & Jerry’s programs in action, it became the first ice cream maker to use Fairtrade Certified ingredients in 2005, and since 2014, all ingredients in Ben & Jerry’s products are Fairtrade Certified. 

Or, in regards to climate impact, Ben & Jerry’s set climate goals approved by the Science Based Targets Initiative to reduce its greenhouse gas emissions. These include using 100% renewable energy and 40% greenhouse gas intensity reduction both by 2025.

CSR Takeaway

Ben and Jerry’s has evolved its CSR programs over time based on new urgent issues and its ability to meet goals. For instance, after the company achieved its Fairtrade-related goals, it continued the program and expanded its efforts to support Fairtrade Certified suppliers.

For your business, use this as inspiration to continue adjusting and expanding your goals. If you hit a target, consider how to push your company to do more.

8. Bombas

Specializing in socks, Bombas is a clothing company that gets its customers involved in its CSR initiatives. Workplace giving programs are popular because they allow employees to take an active role in making a difference, and the same principle applies to shop for a cause programs like the one Bombas offers.

Essentially, whenever a customer buys a t-shirt, pair of socks, or underwear—the three most requested items at homeless shelters—Bombas will donate the same item to one of their nonprofit partners, who then distribute the clothing to those in need.

CSR Takeaway

Determine how much you want your customers and employees to get involved in your CSR program. Some initiatives, like establishing a charitable foundation, are usually influenced very little by customers or employees, allowing the companies that operate them to act more independently.

However, programs that engage stakeholders are far more public and help businesses make CSR a part of their brand identities. Plus, initiatives like shop for a cause programs can lead to positive business outcomes. After all, if a buyer knows each item they purchase results in a donation, they’re likely to buy more than they normally would.

9. Chipotle Mexican Grill

Chipotle, renowned for its commitment to fresh, responsibly sourced ingredients, exemplifies corporate social responsibility through its dedication to sustainability, ethical sourcing, and community support. Recognized for its forward-thinking approach and substantial impact, Chipotle has seamlessly woven CSR into its brand identity, garnering praise and driving considerable positive change.

Chipotle’s CSR efforts focus on promoting environmental sustainability, ethical farming practices, and community involvement. Notable among its initiatives is the Chipotle Cultivate Foundation, which supports sustainable agriculture, family farming, and education programs. Additionally, the company’s Harvest Program, which donates unused food to local communities, stands out as a testament to its commitment to reducing waste and supporting those in need.

CSR Takeaway

Chipotle’s comprehensive CSR strategy showcases the power of integrating employee-led philanthropy into a business model, and this is only reiterated by its status as a CLMA-designated (or Certified Leader in Matching Automation) employer. By prioritizing its matching gift program and enabling auto-submission for employees, Chipotle not only enhances its brand reputation but also sets a high standard for corporate responsibility and employee engagement in the food industry.

10. Land O’ Lakes

Founded in 1921, Land O’ Lakes is a farmer co-op that produces a wide range of agricultural goods, from dairy products to animal feed. As part of their co-op model, Land O’ Lakes is deeply committed to community and empowering farmers, stating: “We believe success shouldn’t only be measured in financials and figures, but also in stories told and lives changed. That’s why we’re using our voice to elevate the ongoing work our farmers, members and employees are doing in their communities and beyond.”

Along with an investment in sustainability, Land O’ Lakes is most notable for its recent work with the inventory management platform Spoiler Alert to increase timely food donations. Food companies that produce products with limited shelf lives, like Land O’ Lakes’ dairy products, often want to donate excess products but have challenges doing so in a timely manner.

By partnering with Spoiler Alert, Land O’ Lakes alleviated this problem, and in 2023, the company donated 3.6 million pounds of food, far surpassing its initial goal of donating 3 million pounds cumulative by 2030. With this new technology, Land O’ Lakes has updated its donation goal to 15 million pounds of donated food by 2030.

CSR Takeaway

Technology can dramatically improve your company’s ability to enact its CSR programs. From efficiency leading to increased productivity to organizational capabilities improving tracking, the right software can streamline your efforts.

11. PNC

PNC provides retail banking, asset management, and corporate banking services to customers across the United States. With over 1 million customers, PNC serves a wide range of communities and has CSR programs dedicated to meeting the unique needs of every location.

Specifically, PNC offers two major CSR programs dedicated to improving local communities:

  • The PNC Community Benefits Plan is a pledge to provide $88 in financial support over a five-year period to moderate and low-income communities. PNC has provided loans to small businesses, mortgage financing, community investments, and charitable donations.
  • PNC hosts multiple employee volunteerism programs, including skills-based and pro bono work programs that allow PNC legal professionals to lend their services to nonprofits in their local communities.

CSR Takeaway

If your business has multiple locations, consider CSR programs that allow you to address local needs. For example, employee volunteer programs enable employees to give back to their unique communities. This type of initiative allows you to adapt to a variety of situations and needs rather than creating one program with blanket policies.

Corporate Social Responsibility Examples: More Resources

There are as many ways to approach CSR as there are businesses operating. The examples in this guide are a strong place to start to inspire your own CSR efforts to positively impact your community, all while boosting relationships with customers and employees.

Of course, to create the transformative programs listed here, these companies started with a strong foundational knowledge of CSR best practices. Continue to expand your business’s expertise with resources like these:

Ready to boost employee donations with auto-submission? Discover if your CSR software has auto-submission functionality! Get in touch.

Engaging Multigenerational Donors With Workplace Giving

Engaging Multigenerational Donors [With Workplace Giving]

Tons of companies offer workplace giving programs as a way to incentivize employees to give back to their communities. To make the most of these philanthropic initiatives, qualifying nonprofits are taking increasingly proactive steps to drive supporter participation. But with a need for engaging multigenerational donors in the workforce, promoting the opportunities is not a one-size-fits-all task.

Instead, we recommend exploring effective strategies as you tailor your approach to each age group. And you’ve come to the right place to do so! In this guide, we’ll explore everything you need to know about engaging varying generations of supporters, including:

Remember: the more you adjust your fundraising approach to your intended audience, the more likely the segment is to actively engage with your efforts.

Ready to create impactful and inclusive workplace giving programs that resonate with every generation in your supporter base? Let’s dive in.

The Unmatched Value of Multigenerational Donor Engagement

Your organization is likely backed by a wide range of donors of all ages, races, genders, backgrounds, and more. But do you take a universal approach to engagement? How exactly does a person’s stage in life factor into their relationship with your organization? Where do employee giving opportunities come into play for any age group?

These are the questions you should be asking yourself if you’re looking to develop a multigenerational engagement strategy.

A look at the different generations to engage with your workplace giving strategy

And doing so is essential. After all, facilitating long-lasting connections with supporters of all age ranges empowers your organization to build a sustainable donor network.

As of findings from 2022 annual giving, the estimated generational giving breakdown is as follows:

  • Matures ⁠— 20.2%
  • Baby Boomers ⁠— 40.8%
  • Generation X ⁠— 22.9%
  • Millennials ⁠— 13.9%
  • Gen Z ⁠— 2.2%

Meanwhile, the makeup of the current workforce looks like this:

  • Matures ⁠— 1.3%
  • Baby Boomers ⁠— 25.6%
  • Generation X ⁠— 33.1%
  • Millennials ⁠— 35%
  • Gen Z ⁠— 5%

All in all, workplace giving programs continue to go significantly underutilized, with an estimated $4 to $7 billion in corporate funds going unclaimed from matching gifts each year⁠—with volunteer grants and other employee giving initiatives falling short as well.

Ultimately, a strategy that focuses too narrowly on the older generations is likely to miss out on the immense opportunities made available by the up-and-coming (and, in many cases, already here) younger donors in your network. Conversely, centering too much on younger donors can cause missed potential from older generations who remain and still possess invaluable experience, deep connections, and a strong commitment to philanthropic support.

The answer? A well-balanced, multigenerational fundraising and workplace giving strategy that prioritizes the strengths of each group to maximize overall success.

Top Fundraising + Workplace Giving Strategies by Generation

With different characteristics defining each segment, effective workplace giving efforts can vary accordingly. Here, we’ll provide an overview of the five generations currently in the workforce⁠—and partaking in philanthropy⁠—and our recommended practices for engaging with the group.

Source: Giving USA’s Special Report – Giving by Generation
How to engage Mature donors with workplace giving

The Matures

  • Age in 2023: 77 years and older
  • Key Characteristics: Dependable, straightforward, and reliable
  • Influenced by: Tradition, loyalty, recognition, and authority
  • Preferred Communication Channels: Direct mail, phone calls
  • Preferred Giving Methods: Direct mail, check/cash donations

Born prior to 1946, the Matures (also known as the Traditionalists or the Silent Generation) exhibit strong values of loyalty, discipline, and respect for authority. They have a powerful sense of duty and often prioritize stability and tradition. Though the causes they support are widespread, the Matures tend to be drawn to established institutions with long-standing, positive reputations.

Though the vast majority of the Mature generation is now retired, the group continues to give generously to the organizations they care about. In fact, retirees contribute an estimated 42% of all charitable dollars in the U.S. each year.

Our Top Tip: Familiarize yourself (and your team) with matching gift and volunteer grant programs that are inclusive of retirees!

Luckily, a lot of companies include retired employees in their workplace giving programs⁠—such as ⁠the Coca-Cola Company, Johnson and Johnson, Chevron, Gap (and its subsidiaries), and many more.

However, there’s a good chance that eligible retirees (or even those still working for the companies) remain unaware of these programs. Thus, it’s a good idea for your organization to research available programs and communicate the opportunity to your audience.
How to engage Baby Boomer donors with workplace giving

Baby Boomers

  • Age in 2023: 59 to 77 years old
  • Key Characteristics: Optimistic, driven, and value personal growth
  • Influenced by: Social change, civil rights, and economic prosperity
  • Preferred Communication Channels: Meetings, phone calls, Facebook
  • Preferred Giving Methods: Online donations, check/cash donations

Born between 1946 and 1964, Baby Boomers are a generation known for their strong work ethic and dedication to social causes. This group believes in making a tangible impact on specific communities or individuals through their charitable contributions. Plus, they often seek opportunities to actively engage with causes they care about.

When engaging Baby Boomers in workplace giving, it is crucial to emphasize the outcomes and measurable results of their doubled donations. Recognizing their long-standing commitment to making a difference and providing volunteer opportunities can also resonate well with this generation.

Our Top Tip: Highlight the opportunity for Baby Boomers to leave a lasting (and multiplied) legacy through workplace giving.

As this group approaches or enters retirement age, Boomers often take the time to reflect on their life’s accomplishments⁠—and the impact they want to have made. By emphasizing how their contributions, combined with corporate funding, can create a meaningful and enduring impact on the causes they care about, nonprofits can tap into their desire to leave a positive mark on the world.

Be sure to provide tangible examples and motivational stories that demonstrate how matching gifts and volunteer grants have made a difference for your organization!How to engage Gen X donors with workplace giving

Generation X

  • Age in 2023: 43 to 58 years old
  • Key Characteristics: Independent, adaptable, and familiar with significant changes
  • Influenced by: Authentic storytelling and tangible giving outcomes
  • Preferred Communication Channels: Email, social media
  • Preferred Giving Methods: Online donations, event-based giving

Born between 1965 and 1980, Generation X is known for their independent, resourceful, and self-reliant nature. Gen Xers often seek causes that align with their personal beliefs, and they appreciate efficiency in communications. Plus, this group values flexibility and giving experiences that provide a sense of meaning.

When engaging Generation X donors in workplace giving, it’s a great idea to offer options that cater to their individual wants and needs. Providing customizable and streamlined ways to get involved with matching gifts, volunteer grants, and more, highlighting tangible outcomes, and offering opportunities for skills-based volunteering that align with their professional expertise can be effective ways to engage with this generation.

Our Top Tip: Harness Gen X’s desire for financial efficiency by promoting the potential to double their donation impact through matching gifts.

Generation Xers, who are often at the peak of their earning potential, appreciate maximizing the value of their giving. Highlight the fact that their donations can be matched by their employers, effectively doubling the impact they make on the causes they care about. And it’s all without reaching back into their own wallets at all!

How to engage Millennial donors with workplace giving

Millennials

  • Age in 2023: 27 to 42 years old
  • Key Characteristics: Tech-savvy, socially conscious, and outcome focused
  • Influenced by: Peer-to-peer communication, transparency, and impact
  • Preferred Communication Channels: Email, text messaging
  • Preferred Giving Methods: Online donations, peer-to-peer fundraising

Born between 1981 and 1996, Millennials are a generation characterized by their tech-savviness, passion for social justice, and desire for meaningful experiences. They grew up in the age of technological advancements and are often highly connected through social media and other digital platforms.

Overall, this group values transparency and tangible impact and is typically more motivated to give to causes rather than specific institutions. Millennials saw a 40% increase in average annual household giving from 2016 to 2022⁠—the only generation with a positive change in the period. Providing opportunities for hands-on involvement, peer-to-peer fundraising, and highlighting the collective impact of their contributions can further engage this segment.

Plus, the group is already highly involved in workplace giving, with more than 86% of Millennial employees donating to nonprofit causes. Not to mention, a 2020 study reported that 58% of young professionals had given through an employee giving program, compared to only 37% overall.

Millennials also volunteer at a higher rate than any other generation, which means that volunteer grants are an excellent opportunity to pursue.

Our Top Tip: Mention workplace giving opportunities in your Millennial-focused donation appeals to incentivize giving in the first place!

A recent study indicated that while 64% of donors say that the presence of a matching gift is likely to motivate them to give, Millennials are more likely to be impacted by a match (over 78%) than any other generation.

Not to mention, younger generations of donors are increasingly likely to work for socially conscious companies that offer matching gift and volunteer grant programs, thus elevating their chances of eligibility.

How to engage Gen Z donors with workplace giving

Gen Z

  • Age in 2023: 11 to 26 years old
  • Key Characteristics: Tech-native, prioritizes diversity, and values social justice
  • Influenced by: Desire to create social change
  • Preferred Communication Channels: Messaging, texts
  • Preferred Giving Methods: Online donations, crowdfunding, monthly giving

Gen Z represents the youngest group entering the workforce and, subsequently, becoming potential donors. Born between 1996 and 2012, Gen Z is often overlooked for its relatively limited capacity to give. However, this group currently has the “fastest growing economic power across all generational cohorts.”

With an estimated $360 billion in disposable income in 2021, Gen Z is expected to grow its aggregate income to over $33 trillion by 2030. As their disposable income grows, organizations can expect donation amounts to follow. And securing them as supporters now can go a long way in the end!

Also worth noting is that Generation Z is the most likely to opt for monthly giving (62%), which is often attributed to their familiarity with paying for subscription-based services. They favor regular communications as well, typically preferring monthly updates from the organizations they support.

Our Top Tip: Communicate the potential of workplace giving initiatives to further amplify recurring donations.

A common misunderstanding surrounding matching gift programs is that recurring donations do not qualify for employer matching. But in most cases, that’s generally not true! Make an effort to research your monthly donors’ corporate giving guidelines and communicate relevant information to your supporters.

By participating in their employers’ philanthropic initiatives, recurring donors can make an even greater impact on the causes they care about. You just need to break down the myths that are holding your match potential back and take a proactive approach to marketing workplace giving opportunities to your youngest donors.

LEARN MORE ABOUT CONNECTING WITH YOUNG DONORS

Collecting Donor Data to Segment Your Engagement Strategy

As with any effective segmentation strategy, you’ll need the right information to inform your organization’s efforts. As you aim to elevate your workplace giving initiatives with generational data, you’ll need two key types of details.

Demographic Information

What is it? Defined as “quantifiable attributes of a population, group, or individual,” demographic information includes details such as age, gender, income, education level, marital status, location, and more. Regarding multigenerational engagement, the most essential metric you’ll need is your donors’ (as well as volunteers’ and other supporters’) age groups.

Why does it matter? Having this information will allow you to target your workplace giving strategies accordingly! For example, you might determine that a top matching gift opportunity falls into the “Mature Generation” category. In that case, you may decide to send a direct mailing that highlights the opportunity and shares the information they need to participate rather than rely solely on digital outreach.

How can I get it? The easiest way is just to ask. But you don’t have to come right out and ask for their exact age. Instead, add an optional donation form field that prompts donors to enter their date of birth (hint: you can also send a birthday card!).

Collect age data to engage multigenerational donors with workplace giving

Or, ask supporters to check a box for the age range they fall into (ex: 18-24, 25-34, 35-44, 45-54, 55-64, 65+).

Employment Data

What is it? The other key information you’ll need to market workplace giving strategies effectively has to do with your supporters’ employment data. Though the companies your audience works (or worked) for is the most essential piece, it can also help to know their working status⁠—such as full-time, part-time, or retired.

Why does it matter? This information will help your team (or your software) identify available opportunities for workplace giving programs. When you see that your donors work for companies that match gifts or your volunteers work for companies that provide volunteer grants, you’ll want to follow up with information about how they can get involved.

How can I get it?Add another field to your donation form that prompts supporters to enter the name of their company, or embed our employer search tool directly into your giving page or confirmation screen. With Double the Donation, you can even enlist follow-up messaging to provide another opportunity for donors to share the information with ease. Jump to the next section to learn more about how automation helps drive results!

Collect employment data to engage multigenerational donors with workplace giving

Top tip: When you provide context for the ask (e.g., “See if your company will match your gift! Select your employer here.”), donors typically respond particularly well. On the other hand, a data appending service can help fill in the blanks for those who don’t provide it themselves.

Our #1 Recommendation for Engaging All Generations: Automating Workplace Giving

When it comes to engaging multigenerational donors in workplace giving, there is one strategy that stands out above the rest… And that is automating the process.

Workplace giving automation not only streamlines the process for your team behind the scenes but also enhances convenience, accessibility, and engagement for donors across all age groups.

Here’s how automation elevates matching gifts and volunteer grants:

Increases awareness of the opportunity for all supporters.

There’s a significant knowledge gap regarding workplace giving programs among every generation. In fact, an estimated 78% of eligible donors have no idea that their employer matches. Luckily, workplace giving technology automates marketing and promotions around the opportunity, ensuring that every donor receives information regarding the programs. When supporters are aware of their chance to stretch their impact further with matching gifts and volunteer grants, they’re often eager to participate!

Facilitates easy personalization.

Individuals of all generations appreciate personalized outreach. From seeing their name in an email subject line to being provided with insights for their employer’s giving program, tailored messaging strengthens relationships⁠—and produces results. With a matching gift tool, the software fills in the blanks in customizable templates, providing highly specific communications with no added effort.

Appeals to all levels of tech savviness.

In today’s digital age, younger generations, such as Millennials and Gen Z often prefer digital engagement. After all, they tend to have ample experience with online transactions. And while older generations may not be as familiar with the technology, an automated tool can go a long way in helping guide them through the process with detailed assistance and step-by-step instructions. Now, they won’t need to go searching in their company’s intranet for a matching gift form to complete⁠—because they were provided with a direct link to the submission portal in their email.

Tracks and drives more matches to completion.

Ultimately amplifying giving with more matches making it across the finish line, automation allows for seamless matching gift tracking and follow-ups. The end result is fewer matches left unclaimed and more corporate funds available to your organization. And when supporters of all ages see the impact of their contributions being multiplied, they’ll become increasingly engaged with your cause.

Engaging multigenerational donors with workplace giving software


Final Thoughts

Engaging multigenerational donors is a dynamic and multifaceted process that requires careful consideration of your audience. After all, each segment plays a key role in your overall fundraising and workplace giving success. Thus, you’ll want to account for the diverse needs and preferences of every generation.

The better you understand the primary characteristics, values, and motivations that describe each group, the more effectively your organization can tailor its giving programs. Plus, there are a few key strategies that can lend themselves to powerful workplace giving results across all generations⁠—such as investing in dedicated matching gift and volunteer grant technology⁠—that you certainly don’t want to miss.

In the end, your nonprofit will be better funded, your donors feel strengthened connections to your cause, and the communities you serve experience greater programming made available through workplace giving revenue.

Best of luck!

Sources:

Engaging multigenerational donors through workplace giving is easy with Double the Donation.

In this guide, we’ll walk through how your company can create a CSR strategy that engages employees and generates a lasting impact on society.

Creating a CSR Strategy: How to Forge a Lasting Impact

There are many markers of a successful business—from pulling in huge profits to maintaining highly engaged employees. To truly stand out in today’s society, however, companies must have a strong corporate social responsibility (CSR) strategy. They must demonstrate to employees, customers, and other stakeholders that they are not merely service or product providers, but upstanding corporate citizens with a duty to make the world a better place.

Ready to become a leading company in CSR? We’ll cover everything you need to know about creating an impactful CSR strategy in the following sections:

Your company’s reputation depends on not only how much you make but also how much you give. Philanthropy has become an increasing priority, with corporations donating over $21 billion to nonprofits just in the last year—a 13.4% increase from the previous year. To ensure your long-term success and sustainability, it’s time to solidify what CSR means for your company.

Click through to discover how you can elevate your CSR strategy with cutting-edge matching gift tools like auto-submission.

What is a CSR Strategy?

For starters, corporate social responsibility (CSR) refers to a company’s responsibility to operate in a way that enhances the welfare of society rather than harms it. To do so, many companies take conscious steps in areas such as accountability and environmentalism.

A company’s CSR strategy, in turn, outlines the various initiatives and programs it will undertake to improve its social impact. What do these initiatives and programs typically entail? Let’s take a look at four main categories of CSR:

This image summarizes four types of CSR, which are important to consider when developing a CSR strategy for your company.

Environmental Responsibility

Environmental responsibility refers to your company’s impact on the health of the environment, from its energy use to waste production. Several common activities that businesses can adopt to increase their environmental responsibility include:

  • Implementing more sustainable business practices to reduce pollution and waste.
  • Creating a company-wide recycling program.
  • Investing in alternative energy sources.
  • Reducing water use in the workplace.
  • Educating employees about sustainability best practices.

Patagonia is an outstanding company in the realm of environmental responsibility, with an entire page on its website dedicated to its programs and goals. By 2025, the company aims to use only preferred materials, such as organic cotton, that are better for the environment and produce 100% eco-friendly packaging. By 2040, Patagonia aspires to reach net-zero greenhouse gas emissions across its entire value chain.

Ethical Responsibility

Ethical responsibility refers to your company’s treatment of its employees, customers, and other stakeholders. To embrace ethical responsibility, businesses can commit to the following endeavors:

  • Increasing transparency surrounding business decisions and finances.
  • Prioritizing safe working conditions and fair labor practices.
  • Providing all employees with competitive compensation and benefits.
  • Sourcing all materials in the supply chain ethically.
  • Establishing anti-corruption policies.

Starbucks makes its dedication to ethical responsibility known on its website by including numerous documents on its policies and impact, from its Global Anti-Bribery Standard to data on its workforce diversity. Making all of this information available to stakeholders allows the company to enhance its reputation and build more trust within its communities.

Philanthropic Responsibility

Philanthropic responsibility refers to how your company contributes to making the world a better place. To boost their philanthropic responsibility, many businesses launch the following initiatives:

  • Creating a corporate giving program to donate funds to charitable causes.
  • Encouraging volunteerism among employees through company volunteering days and volunteer time off (VTO).
  • Partnering with nonprofit organizations to fund their events and programs.
  • Providing pro bono services to support nonprofit missions.
  • Helping nonprofits raise awareness by collaborating in cause marketing campaigns.

TOMS is a noteworthy company that excels in corporate philanthropy, investing one-third of its profits to promote grassroots good. The company partners with nonprofits to support mental health, increase access to opportunity, and end gun violence through cash grants, volunteering, and more. In the last year, TOMS has contributed $1.7 million to its focus areas and impacted 147,510 lives.

Economic Responsibility

Economic responsibility refers to how your company grounds its financial decisions in advancing social good. A few basic ways businesses can enhance their economic responsibility include:

  • Investing in sustainability research related to their products or services.
  • Maintaining compliance with tax and financial reporting requirements.
  • Promoting financial transparency with stakeholders.
  • Adopting processes that may be more expensive but are more sustainable.
  • Launching training initiatives to educate employees on areas such as diversity, equity, and inclusion (DEI) and environmentalism.


For example, LEGO places significant emphasis on researching ways to increase its sustainability. Over the past few years, the company has collaborated with suppliers and research institutions to create LEGO bricks from more sustainable sources—testing over 300 recycled materials and even creating a prototype brick from PET plastic bottles.

Why is Developing a CSR Strategy Important?

Creating a CSR strategy for your company is not as simple as checking off a box on your to-do list. Considering all the planning and effort involved, is such an endeavor really worth it? The simple answer is yes. By designing a thoughtful CSR strategy, your company can:

This image displays the main benefits associated with developing a CSR strategy for your company, detailed below.

  • Enhance its reputation. A CSR strategy demonstrates your company’s commitment to creating lasting social change, rather than merely securing profits. This can go a long way toward generating a sense of respect and admiration in the eyes of your stakeholders.
  • Attract more customers. As your reputation for social good spreads, you’ll catch the attention of more socially conscious customers interested in supporting your company and its CSR initiatives. Additionally, you’ll be able to win the loyalty of existing customers who share similar values with your company.
  • Recruit more top talent. PwC reports that 86% of employees prefer to work for companies that care about the same issues they do. By placing more of a focus on CSR at your company, you’ll be able to better appeal to job seekers who are motivated to make the world a better place.
  • Improve employee engagement. Keeping employees engaged has become a major priority for many companies, considering Gallup’s finding that only 32% of full- and part-time employees are engaged, while 18% are actively disengaged. Having an effective CSR strategy allows your employees to take pride in their work and find a larger sense of purpose in their roles. In turn, this can lead them to stick around for the long term.
  • Lower its operational expenses. By prioritizing CSR at your company, you can make progress in areas such as energy efficiency, resource consumption, and waste management. With these improved processes, you’ll be able to reduce your operational expenses over time.

Beyond these immediate benefits, a CSR strategy ultimately empowers your company to boost its impact on the world. Your efforts will provide nonprofits with critical funding to fulfill their missions, employees with a healthy and fulfilling work environment, and communities with the support they need to thrive.

Click through to read about a top CSR strategy example and learn how your company can engage more employees in CSR.

How to Create Your CSR Plan

While there are many facets of a CSR strategy, building one doesn’t have to be a complicated task. Follow these eight steps to hit the ground running with your company’s strategy:

This image illustrates the eight steps to creating a CSR plan for your company, explained in more detail below.

1. Set relevant CSR goals.

When building a CSR strategy, it’s important to set clear, relevant goals to maximize your results and avoid overwhelming your team. Think about any existing CSR initiatives you may have within your company. Then, review them alongside your mission and values. Do your activities align with your values? How do they relate to your company’s overarching purpose?

After reflecting on these points, consider setting goals in areas such as:

Before you can launch your strategy, you’ll need to secure support from members of your board and leadership. Be sure to emphasize the benefits of creating a CSR strategy, including how it will contribute to your business goals as a whole. Reference examples of other successful companies to serve as models for your proposed undertaking.

2. Conduct research and collect feedback.

As you develop your strategy, research relevant topics and issues that your company can have a meaningful impact on. Several frameworks exist to inform your decision-making, such as the UN’s 17 Sustainable Development Goals (SDGs), which include:

  • Zero hunger
  • Good health and well-being
  • Quality education
  • Gender equality
  • Affordable and clean energy
  • Decent work and economic growth

Furthermore, the International Organization for Standardization (ISO) has created a standard to guide companies in developing social responsibility programs. Combine these resources with stakeholder feedback to produce a CSR strategy tailored to your company’s goals and priorities.

To collect this information, send out surveys to your employees, customers, and other community members to learn more about how they view your current CSR standing and what causes are important to them. After all, 84% of consumers and 85% of employees agree that the more a business engages them in charitable giving decisions, the more trust they have in that business.

3. Involve employees with a workplace giving program.

A successful CSR strategy depends on the combined efforts of everyone at your company. Present your employees with direct ways to contribute by creating a workplace giving program. Some basic opportunities you can provide are:

This image summarizes some basic workplace giving opportunities your company can provide as part of its CSR strategy.

  • Matching gifts. This initiative is popular among many businesses, with 65% of Fortune 500 companies offering matching gift programs. When an employee donates to an eligible nonprofit, they’ll submit a request to your company. Then, your company will make a donation of its own, matching the employee’s gift amount at a 1:1 ratio or more. This is a stellar way for employees to secure more revenue for causes they care about.
  • Volunteer grants. The process for volunteer grants is similar to that of matching gifts, except your company will make a donation after an employee volunteers a certain number of hours with a nonprofit. Once they pass the minimum hours threshold, they’ll submit a request, and you’ll contribute a certain amount of funds per hour volunteered.
  • Payroll deductions. Automatic payroll deductions make it easy for employees to give to nonprofits on a recurring basis. To participate, they’ll select an organization to support and how much they would like to contribute out of their paychecks.

Pave the way for additional team-building by planning volunteer days for your company to take part in. In doing so, you’ll be able to encourage more employees to join in your philanthropic initiatives and cultivate stronger relationships with their peers.

4. Partner with nonprofit organizations.

Enhance your CSR strategy by seeking out partnerships with nonprofits. With the right approach, these partnerships can turn into long-lasting, mutually beneficial relationships. Beyond organizing regular volunteer opportunities with them, you can sponsor their events in exchange for a mention in their marketing materials. Reach out to nonprofits with missions and values that align with yours to ensure that both parties get the most out of the partnership.

For instance, General Mills has been a partner of Feeding America for over 40 years. The company has supported the nonprofit through a variety of initiatives, such as charitable giving, product donations, volunteerism, and more. Since their partnership first began, General Mills has contributed a total of $37 million to advance Feeding America’s hunger relief goals.

Whirlpool, a kitchen and laundry appliance company, focuses its social responsibility on affordable housing. For 23 years, the company has collaborated with Habitat for Humanity by contributing funds, donating products, and creating support programs in 45 different countries.

Both partnerships illustrate the power of collaborating with nonprofits that share similar values and goals with your company.

5. Adopt CSR software.

Since there are many moving parts to an effective CSR strategy, you’ll need to invest in a toolkit to streamline your processes. A comprehensive CSR software solution should equip your company with features that streamline:

  • Donation management. Your company should be able to provide its employees with multiple ways to participate in your corporate giving initiatives, including making donations directly through your CSR platform. Additionally, the software should allow you to manage your matching gifts program and automatically approve requests based on your guidelines.
  • Volunteer management. Your CSR software should supply your company with tools for planning and promoting corporate volunteer opportunities. Furthermore, look for the ability to accept volunteer grant requests and process them based on the number of hours logged by each employee.
  • Tracking and reporting. A key aspect of CSR involves sharing your initiatives and impact with stakeholders. With CSR tools, you can easily generate reports and maintain transparency about your efforts. This information can also prove useful for refining your strategy going forward.

If you’re looking for a new CSR solution to invest in, be sure to conduct thorough research, request demos, and consider integrations that will enable your company to use its technology to the fullest. For instance, CSR providers that offer an auto-submission integration make it easier than ever before for employees to participate in your matching gifts program.

Check out this quick video to learn more about this cutting-edge feature:

As the video explains, auto-submission is an innovative tool that allows employees to automatically submit matching gift requests after they make a donation to a nonprofit. All they need to do is input their company email address, and the technology takes care of the rest—leading to more employee engagement in your workplace giving efforts and a larger impact on your community.

Click through to discover how you can elevate your CSR strategy with cutting-edge matching gift tools like auto-submission.

6. Communicate your CSR strategy with stakeholders.

Once you’ve laid a foundation for your CSR initiatives by setting goals, researching nonprofit partnerships, and equipping the tools you need to succeed, it’s time to formalize the details and share them with your stakeholders. Draft a CSR policy that explains your company’s approach to CSR, including:

  • Goals and relevant metrics
  • Focus areas
  • Opportunities for employee participation
  • Methods for reporting

Think back to your goals and stakeholder feedback to produce a policy that speaks to their most important interests, priorities, and concerns. Then, share this documentation on multiple platforms for easy access, including your website, employee portal, and social media pages.

7. Prioritize transparent reporting.

Demonstrate to employees, customers, and other community members that your CSR strategy is more than just performative by implementing thoughtful reporting procedures. By leveraging CSR reporting tools, your company can track and report on its:

  • Corporate philanthropy funds and impact.
  • Workplace giving participation.
  • Environmental sustainability.
  • Internal business practices.

Make your reports accessible to all stakeholders by producing different versions for different audiences. For instance, rather than forcing your customers to read dozens of pages regarding your CSR impact, design a summary sheet with infographics illustrating the key points of your report. In additional documents, include all the details for those who need or want to know more about your initiatives.

8. Recognize employees for their participation.

Keep your company’s employees invested in your CSR strategy by consistently recognizing them for their participation. Doing so reinforces the value of their contributions and ensures that they continue engaging with your initiatives year after year.

Several effective ways you can cultivate a culture of recognition at your workplace include:

  • Sending eCards commending employees for contributing to your CSR efforts.
  • Posting social media shoutouts featuring employee names and pictures.
  • Adding a section on your website showcasing top employee contributors.
  • Presenting awards to the most involved employees in your CSR activities.


Expressing appreciation to employees is an essential practice that benefits your company as a whole. Open up opportunities for peer-to-peer recognition and reach out on important holidays to establish a close-knit community of loyal employees.

4 Top CSR Strategy Examples

As your company embarks on its CSR journey, know that you don’t have to travel it alone. Many other businesses have taken their own endeavors to improve their impact on society and have succeeded with flying colors.

Let’s examine four exceptional examples of CSR strategies to inspire your efforts:

REI

As a consumer’s co-operative, REI’s CSR initiatives focus on improving the working conditions of its employees, the experiences of its members, the well-being of society, and the success of the company. REI’s most recent efforts include:

  • Sourcing recycled and renewable materials within the company’s product supply chain.
  • Using less energy in stores and distribution centers through smart building design and energy-efficient measures.
  • Encouraging product reuse by creating a Re/Supply program for members to participate in.
  • Requesting that vendor partners use alternatives to individual plastic bags for product shipping.

In the last year, REI Co-op has contributed $6.9 million to 503 nonprofit partners. Additionally, the company has engaged over 78,000 members of its community in its grassroots advocacy program, sending more than 250,000 messages to state and federal decision-makers. Stakeholders can find key data related to REI’s impact summarized in a straightforward scorecard online.

Microsoft

Microsoft is a top CSR company that focuses its strategy on four commitments:

  1. Expanding economic growth and opportunity.
  2. Earning trust through responsible artificial intelligence (AI) usage, privacy protections, and cybersecurity.
  3. Protecting people’s fundamental rights through responsible business practices and accessibility initiatives.
  4. Advancing sustainability through technological innovation.

The company allows employees to take part in its philanthropic efforts by offering matching gifts and volunteer grants in its workplace giving program. These opportunities have led to $255 million in contributions to over 32,000 nonprofits in just the past year.

HP

As another company dedicated to CSR, HP produces three separate reports based on its main pillars of focus:

  • Climate action
  • Human rights
  • Digital equity

These reports reveal the extent of the company’s tree-planting efforts, investment in minority- and women-owned businesses, and educational programs to promote digital literacy around the world.

Google

Google is a dominant technology company that has set ambitious goals for its CSR, including:

  • Diverting all office food waste from landfills by 2025.
  • Making product packaging 100% plastic-free by 2025.
  • Running data centers and offices on carbon-free energy 24/7 by 2030.

Furthermore, the company gives $200 million to charitable organizations every year and offers a pro bono program that empowers employees to support nonprofit technical projects full-time for up to six months.

Wrapping Up: Emerging as a Top CSR Strategy Leader

As you work on your company’s CSR strategy and continue researching other examples to learn from, remember that the path to excellent corporate citizenship takes time. Take your resources into account and start small with setting goals and launching workplace giving opportunities. Be open to collecting feedback from stakeholders, and identify ways to refine your strategy year after year.

For more information on where CSR fits into your company’s priorities and success, check out these additional resources:

Click through to explore how an auto-submission integration with your CSR software can help you maximize employee engagement in CSR.