Find out how Venmo for nonprofits can help your organization raise more.

How Venmo for Nonprofits Can Help Organizations Raise More

Every day, millions of people use Venmo to send and receive money from each other. Nonprofits receive money in the form of donations all the time, so of course, they also benefit from using Venmo!

While there isn’t a specific version of Venmo for nonprofits, organizations can still leverage regular Venmo accounts to effectively collect donations on the app. Venmo simplifies the fundraising process and allows nonprofits to reach a wider audience of supporters, including younger donors.

Whether you’re familiar with Venmo or not, we’ll make sure you understand how to use it effectively for your nonprofit.

At Double the Donation, we connect nonprofits with matching gift opportunities. We know how important it is to maximize your organization’s fundraising potential. Just like matching gifts, Venmo fundraising is another way to ensure that you’re collecting as many donations as possible. We’re happy to share this guide to Venmo for nonprofits to help you reach your fundraising goals and continue running your organization smoothly.

Here are the topics we’ll cover in this article:

Follow along to learn how Venmo works, why your nonprofit should use it, and how you can leverage it to its fullest potential.

Maximize your Venmo fundraising with matching gift software.

These are the basics of Venmo for nonprofits.

The Venmo for Nonprofits Basics

Let’s start with a basic definition of Venmo. Venmo is a peer-to-peer mobile payment service that allows people to request and accept funds from each other. Instead of using cash, checks, or direct bank transfers, Venmo securely deducts money from users’ bank accounts and sends it to the intended recipients. That way, transactions are easy and protective of your sensitive information.

Venmo is one of many payment processing apps, but it’s certainly one of the most popular options. Check out these statistics about Venmo’s size and scope:

  • Venmo has more than 83 million users.
  • Its largest user age group is 25-34-year-olds.
  • The app processed about $230 billion in payments in 2021.

Here are some important Venmo for nonprofits statistics.

Why do so many people rely on Venmo for their payment processing needs? For starters, it’s extremely simple to use. Once you link your bank account, debit card, or credit card to your account, all you have to do is find who you want to pay, type in the payment amount, and send it.

Another useful feature of Venmo is that you can keep money in your account to use in the future or transfer it to your bank account for safekeeping. For a combination of the two, you can input the amount you’d like to transfer and leave the rest in your account.

You might already use a more traditional payment processing platform like PayPal. While Venmo supports nonprofits in the same way PayPal does, it’s still an effective and secure fundraising method.

Check out the advantages of Venmo for nonprofits.

Advantages of Venmo Fundraising

People use Venmo all the time to pay their friends, family, and even some businesses. Making a Venmo account for your nonprofit changes the game for donations. Instead of going through the formal process of filling out your donation form, donors can now send you money just like they would for people they know. That way, the process is easy and familiar to donors.

These are the advantages of Venmo for nonprofits and donors.

Benefits for Donors

Venmo fundraising provides a whole new donation experience. Here are some of the key benefits the app offers to donors:

  • Ease of use. Since people are familiar with Venmo, using it for donations makes it easier for donors to lend their support. The app itself has a simple interface that new users can quickly pick up on. Instead of navigating to your donation page, donors now have the ability to donate to as many nonprofits as they would like all within the same app.
  • Reliability. Venmo is a reputable payment processing platform with ample encryption. They take care to protect your account information and monitor your account activity to thwart suspicious transactions. Using Venmo, donors can feel comfortable donating to their favorite causes without worrying about their information being compromised.
  • Smaller transactions. With an average transaction amount of around $60, Venmo invites donors of all giving capacities to contribute. People can feel comfortable giving $10, $100, or $1,000 through Venmo because of the nature of the app.

Donors will appreciate the opportunity to donate through a well-trusted, easy-to-use platform.

Benefits for Nonprofits

While Venmo is a great platform for prioritizing the donor experience, it also boasts many advantages for nonprofits that create an account, such as:

  • Affordability. Nonprofits are always looking for ways to keep their costs down. Venmo makes it easy because they don’t charge any monthly fees. They also don’t charge any fees for sending money with a linked bank account or debit card. When accepting donations, the associated fee is only 1.9% + $0.10. Other than that, the only other fees are for sending money with a credit card or initiating instant transfers to your bank account, both of which are optional.
  • Free publicity. One of the unique features of Venmo is that it functions like a social media app. You can add your friends and family to see their transactions and vice versa. This feature allows donors to show off their support for your cause and encourage others to do the same.
  • Stronger donor relationships. Since people use Venmo primarily with friends and family, they associate the app with people they know. Therefore, using Venmo to donate to your organization may help donors feel a more personal connection to your nonprofit. Additionally, nonprofits can comment on the donations they receive to thank donors and even start a conversation with them.

Using Venmo for nonprofits is a win for both donors and organizations accepting donations. The app is easy to use and invites donors to form a deeper connection to the causes they care about. Your nonprofit can obtain all the benefits we’ve discussed by simply setting up an account.

We'll walk you through how to create your Venmo fundraising account.

Creating Your Venmo for Nonprofits Account

Just as using the app is easy, creating your nonprofit’s Venmo account is even simpler. While Venmo doesn’t yet have a nonprofit account option, they are performing a private beta test for a select group of nonprofits, so nonprofit Venmo accounts could be coming soon.

For now, though, nonprofits can create regular accounts following these steps:

Follow these steps to create your Venmo for nonprofits account.

  1. Download the Venmo app or visit the Venmo website.
  2. Choose your sign-up method and create your password.
  3. Verify your phone number and email address.
  4. Add and verify your bank account.
  5. Change your username and add a profile picture that represents your nonprofit.

It couldn’t be easier to create your account. As soon as your nonprofit sets up its Venmo account, you can spread the word to your donors so they can start taking advantage of your new fundraising method.

We'll give you tips for how to promote your Venmo for nonprofits account.

Promoting Your Nonprofit’s Venmo Account

Once you create your nonprofit’s Venmo account, the next step is to let your supporters know about it. Current donors will be excited about this new and easy way to donate, and prospective donors may be more enticed to start giving with this option.

There are several ways that you can tell your donors about your new capacity for Venmo fundraising. Check out some of our ideas:

Promote your Venmo for nonprofits account using these methods.

  • Create a Venmo donation tutorial. It’s safe to assume that many of your supporters know how Venmo works, but not all of them. Help them out by filming a video tutorial that teaches donors how to set up their own Venmo account and how they can use it to donate to your cause. Post the video on your website and social media to spread the word.
  • Link your Venmo account to your social media. Speaking of social media, it’s one of the most powerful tools for communicating with your supporters. Create a post introducing the concept of Venmo donations and provide a link to your account in your bio. Additionally, include your Venmo username in all email newsletters alongside your other social media profiles.
  • Share your Venmo QR code. Venmo provides each account with a unique QR code, making it easier to find the Venmo account you’re looking for. You can post your nonprofit’s QR code on social media, include it in email newsletters, and print physical copies to hand out at events.
  • Indicate Venmo as an option on your donation page. You likely feature a donation form on your nonprofit’s website. However, telling visitors on this page that Venmo is another option for donations can allow people to decide which method they prefer and donate accordingly.

Your supporters will be thrilled to hear that your nonprofit is making strides to create a seamless donor experience with Venmo. However, there are extra steps your organization can take to strengthen relationships with your supporters through the app.

Venmo fundraising provides opportunities to connect with donors.

Connecting with Donors Through Venmo Fundraising

Venmo presents a unique opportunity to build relationships with your donors when they lend you their support. While the format of the app itself allows you to interact with others like on other social media platforms, there are additional ways your organization can intentionally connect with donors on Venmo.

Connect with donors using Venmo fundraising.

Ask for small donations.

Of course, large donations are always appreciated, but every donation counts. Considering that Venmo has a younger audience, you might be better off encouraging smaller donations. That way, you can acquire new donors who never would’ve considered donating before through more traditional methods.

Try asking your nonprofit’s social media followers to direct message your organization with their Venmo username and how much they’re willing to donate. Then, you can send them a request for that amount so that they won’t forget.

Respond to each donor.

It’s important to show your appreciation for your donors. Venmo makes it easy by allowing you to like and comment on Venmo transactions. Use it as an opportunity to thank donors and maybe even start a conversation about your cause.

You can ask donors why they chose to donate to learn more about them. Then, feature the best answers on your social media with their permission. This way, you can show others why your donors feel compelled to support your organization.

Know your audience.

Younger generations dominate Venmo, so it’s important to keep that in mind when running your account. Make your responses fun by using emojis and GIFs that Venmo provides.

You also might want to select certain donors and give them a shoutout on your social media. Younger donors will love being recognized for their fundraising efforts.

Incentivize donations.

A little healthy competition can make donating more fun. Plus, you’ll raise even more for your cause. Try hosting a fundraising competition by splitting supporters into teams. You can let people form their own teams, create teams based on demographic factors, or choose groups randomly.

Each team will compete for who can raise the most money. Give the winning team a prize such as a social media shoutout, gift cards, or free branded merchandise. Turning donating into a game will encourage more people to join in on the fun.

Bear in mind that this serves as a form of peer-to-peer fundraising, and some employers will match the amount their employees raise for an organization. Promote the opportunity to incentivize participation and drive greater fundraising results!

Encourage more Venmo donations with matching gifts.

Matching gifts allow you to double or even triple the amount you earn for your organization. Plus, donors will feel good knowing they had an even larger impact on your organization than they anticipated.

Using employer appends, you can determine which of your donors’ employers have matching gift programs. Then, you can reach out to those donors letting them know that their employers will match their donations to your nonprofit, even those made through Venmo. That way, you can maximize your fundraising potential and highlight Venmo as a viable donation platform.

With Venmo, you can really get to know your donors, make the donation process fun, and raise more for your cause.

Check out these additional resources that will help you maximize the impact of your Venmo fundraising.

Additional Resources

Nonprofits are always looking for ways to increase their donations. While most typically search for new ways to promote their organization as a whole, why not try out a different fundraising platform altogether?

Using Venmo for nonprofits is the best way to encourage donations by connecting with younger supporters on an app they already use regularly. For Venmo users, donating to your cause can become just another part of their Venmo routine alongside splitting checks and paying rent.

Once you’ve set up your nonprofit’s Venmo account, you might start looking for new ways to maximize your fundraising potential. Matching gifts allow you to gain the support of your donors’ employers. With your new Venmo donations rolling in, you’ll want to check out these resources to see how you can double or even triple them:

Double the Donation can help you maximize your Venmo fundraising with matching gifts.

Check out these 40+ marketing ideas for nonprofits to help spread your mission.

40+ Marketing Ideas for Nonprofits to Spread Your Mission

Nonprofits are always pressed for funds, especially when it comes to their marketing budgets. There are so many exciting marketing ideas for nonprofits, but your organization might not have the resources to pull them off.

It’s important for your organization to know how to market on a budget. Effective nonprofit marketing allows people to find your organization, learn about your cause, and show their support. Without a strong marketing strategy, your organization cannot grow and reach its intended audiences.

Your organization can create a successful marketing strategy without spending tons on extra resources, though. In this article, we’ll walk you through over 40 marketing ideas for nonprofits that will help promote your organization without breaking the bank.

We’ll teach you how to use the resources you already have and introduce you to free and affordable resources you can leverage. Here’s a sneak peek at the categories of nonprofit marketing ideas we’ll cover:

It’s our job at Double the Donation to connect nonprofits with matching gift opportunities. Since we work with organizations looking to maximize their fundraising potential, we know just how important every last penny in your budget is. That’s why we’ve created this guide to marketing ideas for nonprofits that will help you promote your organization at little to no cost.

Now that we know where we’re headed, let’s jump right into these proven marketing ideas for nonprofits!

Fill out an onboarding form with Kwala for help with all your nonprofit marketing graphic design needs.These are the basics of nonprofit marketing.

Nonprofit Marketing Basics

The term “nonprofit marketing” refers to the use of typical marketing strategies for nonprofit purposes such as amplifying your organization’s cause and mission, soliciting donations, and recruiting supporters.

As a nonprofit, your main goal is accomplishing your organization’s mission. To make your aspirations a reality, you’ll need to get others involved in your organization. It takes donors, volunteers, board members, and event attendees among others to ensure that your nonprofit can give back to the community it serves.

To let others know about the great work you’re doing, you’ll need to leverage a combination of proven marketing ideas for nonprofits.

Benefits of Effective Nonprofit Marketing

However, it’s easier said than done to pull off a nonprofit marketing campaign. There’s a lot of planning involved in developing a well-thought-out marketing plan. Despite the challenges that may come with nonprofit marketing, the resulting benefits will help your organization soar.

Nonprofit marketing can empower your organization to:Nonprofit marketing has many benefits for your organization.

  • Rally support for your cause. Educating people about your mission is a crucial part of nonprofit marketing. It allows people to understand not only the work your organization does but also why you do it and how they can help.
  • Fundraise. Perhaps the most concrete way to measure your organization’s success is by the amount of money you’re able to raise for your cause. Sharing your nonprofit with others will help your fundraising efforts immensely.
  • Foster donor relationships. One-time donations are not a sustainable fundraising source for your organization. Studies show that recurring donations are better for maximizing your fundraising potential. The best way to ensure regular donations is to curate good relationships with donors through consistent marketing.
  • Recruit other supporters. While donors are great assets to your organization, they’re not the only people who can help. Volunteers, board members, and event attendees all serve important roles for your organization. Marketing your nonprofit effectively will allow you to gather all the support you need.
  • Advertise your services. Before contributing to your cause, most people will want to know exactly what your organization does in service of its mission. With effective marketing ideas, you can make sure potential supporters understand the services your nonprofit provides.

It’s clear to see that nonprofit marketing offers so many advantages for your organization. However, you might be wondering where to start in the marketing process. To help you out, we’ll go over the best marketing ideas for nonprofits in a variety of useful categories.

Check out these marketing ideas for nonprofits building their missions.

Marketing Ideas for Nonprofits Building Their Missions

As we’ve mentioned before, your nonprofit’s mission is central to its goals and aspirations. It should also be one of the main focuses of your marketing efforts. Since it lays the groundwork for your organization’s values, your mission should inform your branding, outreach tactics, and promotional content.

If you don’t have a well-developed mission or want to give yours a refresh, try some of these nonprofit marketing ideas for building your organization’s mission:To build your organization's mission, you'll want to leverage some of these marketing ideas for nonprofits.

  • Write a powerful tagline. When it comes to marketing, people absorb more information when it’s concise. Your mission is one of the most important aspects of your organization, so you’ll want prospective supporters to understand it right away. Take the time to condense your mission into a short tagline that you can use in your marketing materials.
  • Establish standards for design, personality, and attitude. Make a good first impression with cohesive branding. From the way your website looks to the way your employees act, every aspect of your organization should work together to form a perfect picture of your nonprofit.
  • Rework your nonprofit’s appearance. Speaking of branding, changing yours up can bring new life to your organization. A funky new logo or elevated graphics can entice potential supporters and demonstrate your willingness to improve your nonprofit. You can even reach out to a graphic design company for help with your organization’s new look.
  • Be upfront about your organization’s goals and results. People interested in your organization want to know what you’re trying to accomplish and what you’ve been able to achieve so far. Being open about your nonprofit’s operations lays a solid foundation for great relationships with potential supporters.
  • Share what you do well. It never hurts to brag a little! Your organization is doing amazing work, and people should see that. If you show confidence in your nonprofit and highlight its strengths, people will be more eager to get involved.
  • Use storytelling. Giving people specific examples of individuals you’ve helped fosters deeper connections between your supporters and your organization. Stories make your marketing more personal and digestible for prospective supporters.
  • Create a marketing plan. To stay focused and organized, you’ll need a comprehensive marketing plan. That way, you’ll have all of your goals and intentions in one place for you to easily go back and reference.

Your mission is the foundation of your marketing efforts, but now it’s time to expand them! Head to your nearest computer or phone to start sharing your incredible organization with others.

Check out these marketing ideas for nonprofits advertising their services.

Marketing Ideas for Nonprofits Advertising Their Services

Letting others know what your organization does is essential to earning their support. Your nonprofit does great work, so why not show it off? Advertise your services with the following online and offline marketing ideas for nonprofits.

There are so many nonprofit marketing ideas for advertising your organization’s services.

Online Advertising Ideas

The internet allows you to share your services with a variety of people with the click of a button. Whether you want to invest in paid advertising or create eye-catching merchandise, there are endless ways to stand out in the digital space. Try out these online marketing ideas for nonprofits:

  • Participate in the Google Ad Grant program. When looking for more information about a nonprofit, a cause, or truly anything, most people turn to Google first. That’s what makes the Google Ad Grant program so powerful. If you’re a qualifying nonprofit, Google will give your organization $10,000 per month in ad credits for free. All you have to do is apply and follow all program requirements. If you need help wielding this amazing resource, reach out to a Google Grants agency. We recommend Getting Attention! They’ll assist you with every step, including applying for the program, choosing keywords to target, and making sure your account is compliant with all requirements.
    Leveraging paid Google Ads is a great marketing idea for nonprofits.
  • Tell your supporters about peer-to-peer fundraising. Your supporters can help fundraise for your organization and advertise your nonprofit in the process. With peer-to-peer fundraising, people raise money by collecting donations from their friends and family. To encourage your supporters to participate, teach them how to set up a peer-to-peer fundraising page. An even easier method is to leverage the built-in peer-to-peer fundraising options on platforms such as Instagram and Facebook. This fundraising option is especially popular around holidays and birthdays, so if you know your supporters’ birthdates, you can proactively reach out and encourage them to create a fundraiser on your nonprofit’s behalf
  • Track your analytics. Data is the key to figuring out which of your marketing efforts are effective. Use Google Analytics or another similar tool to track and review website traffic and the actions people take once they’re there. That way, you can see if there are any patterns or areas where you can improve. For example, if a certain landing page on your site isn’t getting much traffic, it might be time to refresh it to make it more worthwhile for your supporters.
  • Sell branded merchandise. Turn your supporters into walking advertisements with branded merchandise! It’s a win-win situation because you’ll get to collect more for your cause and receive free advertising, while your supporters will get to show the world what they believe in. Branded t-shirts are always a great idea, but you could also go with hats, tote bags, or mugs depending on your audience’s preferences. Once you work with a graphic design company to bring your merchandise to life, you can set up an online store and let your supporters know all about it!

Online advertising is a proven way to connect with larger audiences than ever before. Break down geographical barriers by leveraging some of these marketing strategies.

Offline Advertising Ideas

Digital marketing is all the rage these days, and for good reason. However, that doesn’t mean that more traditional offline marketing efforts should go extinct. While online marketing can expand your reach, offline marketing can help create a personal experience for your supporters. Use these offline marketing ideas for nonprofits in conjunction with your online ones:

  • Create flyers. A good old-fashioned flyer is a great way to grab potential supporters’ attention. It allows you to fit an abundance of information about your organization into a small, foldable, and engaging handout. You can send flyers in your direct mail campaigns, hand them out at events, or keep them in your organization’s office for walk-ins. People will love the opportunity to learn about your organization’s services in an easily digestible format.
  • Recruit brand ambassadors. Influencer marketing is a fairly new yet powerful way to promote your organization. Finding people with an online presence who truly care about your nonprofit’s mission and are willing to spread the word can help you reach new audiences quickly. These brand ambassadors can also help you host in-person events or sell your branded merchandise to get people excited about your organization.
  • Research larger organizations. If you want to be the best, you’ll have to learn from the best. Look into what larger, more experienced nonprofits are doing and see if yours can replicate it. You can even reach out to someone on the team of an organization you admire and ask if they’d be willing to give you some advice for your nonprofit.
  • Personalize your outreach. Reaching out to people using offline methods allows you to create more personal connections with them. For example, you could go up to a volunteer at an event to learn more about them or send your donors more information about matching gift opportunities in a customized postcard. People will appreciate the thoughtfulness that goes into these outreach methods and associate that quality with your organization.

For the best results, use a combination of online and offline marketing ideas. That way, you’ll reach different audiences and see which methods work best for which supporter segments.

Your mission is the foundation of your marketing efforts, but now it’s time to expand them! Head to your nearest computer or phone to start sharing your incredible organization with others.

Check out these marketing ideas for nonprofits leveraging technology.

Marketing Ideas for Nonprofits Leveraging Technology

These days, there’s so much technology at our disposal to help us improve and innovate our everyday lives. For nonprofits, leveraging technology appropriately can expand their impact and help them reach new audiences through different channels.

To make sure your nonprofit knows how to use each type of technology effectively, we’ve split our technology nonprofit marketing ideas into three separate categories.


Like all organizations, nonprofits use their websites to teach others about what they do and what they stand for. Ensure your organization’s website is the best it can be with these website nonprofit marketing ideas:

  • Create and update your nonprofit’s website. Of course, the first step in having a great nonprofit website is to create your website in the first place. From Squarespace to Wix to WordPress, there are so many website-building platforms that make the process easy. After your website’s all set up, remember to update it often. Include information about current and upcoming events and initiatives to entice potential supporters to become involved in your organization.
  • Start a blog. More and more organizations are taking advantage of content marketing. Keeping an up-to-date blog allows you to display news about your organization and industry with long-form, informative content. Writing blog content about nonprofit-related topics also establishes your organization as a reputable source of information in the field.
  • Invest time in good writing. Your nonprofit’s website could have tons of informational pages and blog articles, but if they don’t feature good quality writing, then they might actually be doing your organization a disservice. Take the time to make sure your copy is clear and concise. It’s always a good idea to break the text up with graphics wherever possible to help the reader follow along. If you have the resources, hiring a qualified copywriting team will help to make sure the copy across your site is strong and cohesive.
  • Make SEO a habit. It doesn’t matter how great your website is if no one can find it. Search engine optimization helps people find your organization’s website on Google and other search engines. Research which relevant keywords you should include on your website often to keep up with any new trends. Additionally, make sure your website is mobile-friendly to improve your ranking in mobile search results. We’ll explore how paid advertising can complement your efforts to increase organic traffic a bit later.Check out these website marketing ideas for nonprofits.

Your website is the core of your digital strategy. It’s where you’ll consistently drive supporters across your different campaigns. Although nonprofit websites are a tried and true marketing tool, there are other ways to engage with your supporters online.

Social Media

Social media is not only how people stay connected to their family and friends, but also to the companies and organizations they care about. With nearly every organization out there maintaining a social media presence, it’s important to understand how you can make yours stand out. Here’s what we suggest:

  • Utilize different platforms. To connect with as many people as you can, your organization should create social media accounts on several different platforms. Instagram, Facebook, and YouTube are great places to start. Twitter, TikTok, and Snapchat also offer unique ways to engage with your younger supporters.
  • Participate in trends. Perhaps the most important part of your social media presence is playing into current trends like using humor and short videos over images. That way, your content stays fresh and engaging for your supporters.
  • Create marketing videos. While images can be very informative, videos are better for eliciting emotion. Creating and sharing videos about your mission on social media will allow you to connect with your audience on a deeper level.
  • Take advantage of social media advertising. If you don’t feel that you’re reaching the correct audience organically, you can create ads on the social media platforms you’re using. For example, Facebook allows you to set up campaigns that target people based on a variety of factors such as age, gender, location, and interests. This approach can help you segment your supporters into different groups and communicate with them accordingly.
  • Connect your online assets. To promote your online presence, make it easy for people to jump from platform to platform. For example, you can create a social media post about a new blog article and add a link to the article in your social media account’s bio. That way, you’ll drive traffic from your social media page to your website’s blog. Doing so can allow people to interact with your organization in a different way and perhaps learn more about what your nonprofit does.Check out these social media marketing ideas for nonprofits.

Your nonprofit’s website and social media accounts are your biggest online assets. Now that we’ve covered them, it’s time to learn some general online marketing ideas for nonprofits.

General Online Marketing Ideas for Nonprofits

To get the most out of your online presence, it’s important to follow general digital marketing best practices. Check out these marketing ideas for nonprofits looking to rule the marketing game online:

  • Leverage multi-channel marketing. Just as it’s useful to have multiple social media platforms, it’s also important to take advantage of every digital marketing opportunity. Post on social media and update your website, but combine them with more traditional marketing methods such as emails, phone calls, and direct mail. This way, you’ll increase your chances of reaching out to your supporters with their preferred communication method.
  • Encourage your supporters to take action. Informing your supporters about your organization is great, but what exactly do you want them to do to help you out? Use calls to action across your marketing materials to work towards your goals. For example, include the link to your donation page in your Instagram bio and create a post encouraging people to contribute. To help promote your events, add your event registration link to your regular email newsletter. Note that the most effective calls-to-action start with determining what actions you want your supporters to take and making it easy for them to do so.
  • Host virtual events. In the past couple of years, we’ve seen virtual events take off due to the COVID-19 pandemic. However, that doesn’t mean we can’t still use them as a marketing tool. Hosting events online, such as webinars and panels, allows more people to participate than ever before. Since no physical space is required, people can easily participate in virtual events from wherever they are, presenting a unique opportunity to engage with all different types of supporters at once.Check out these general marketing ideas for nonprofits leveraging technology.

Leveraging technology effectively allows you to reach your intended audience and rally support for your cause. We know that your nonprofit is likely working with a tight marketing budget, though. To make sure your organization has the resources it needs to create the best online content possible, we’ll teach you how to save money in other marketing areas.

Check out these marketing ideas for nonprofits on a budget.

Marketing Ideas for Nonprofits On a Budget

Marketing can get expensive. However, there are ways that nonprofits can promote their organizations while still keeping costs low. Maximize your marketing potential while minimizing your spending with these marketing ideas for nonprofits on a budget:Try these marketing ideas for nonprofits on a budget.

  • Determine your marketing budget. It’s easiest to keep costs down when you have a clear budget in mind. That way, you’ll know exactly how much you can spend on your nonprofit’s marketing and allocate your resources accordingly. Include costs such as those for physical marketing collateral, marketing software, and staff time.
  • Plan your printing. Printing can get expensive very quickly. Besides, there are so many digital marketing methods your organization can leverage. Only print what needs to be printed, and try to print double-sided and in batches.
  • Use unbranded envelopes for direct mail. If you do need to print materials for a direct mail campaign, there are ways to keep your costs down. Sending unbranded envelopes will help you save money. Just remember to indicate that the mail is from your organization in a different way so recipients don’t mistake it for junk mail.
  • Add a “Donate Now” button to your Facebook page. As we mentioned before, calls to action are key to motivating your supporters to contribute to your cause. Adding a “Donate Now” button to your nonprofit’s Facebook page is an easy way to encourage donations. The best part is that it’s free as long as your nonprofit qualifies for Facebook’s fundraising tools.
  • Work with a local business. To help you out financially, many companies are happy to pair up with a nonprofit. While you get extra funding or resources for your marketing efforts, they get to give back to their community. Before you look for a local business willing to work with you, determine what you want to get out of the partnership. Examples of corporate philanthropy include companies donating money directly to your organization, keeping a donation bucket in their store, or contributing food or supplies for your event.
  • Enroll in AmazonSmile. Your supporters can contribute to your cause without directly donating themselves. Through the AmazonSmile program, Amazon donates 0.5% of people’s eligible purchases to a nonprofit of their choosing. It’s free for your organization to sign up for the program as long as it is registered with the IRS as a 501(c)(3). If you’re interested, AmazonSmile’s guidelines for charitable organizations will walk you through the program and signup details.

It’s important to create a marketing budget and try to conserve resources when possible to save up for more expensive marketing efforts. These budget-friendly marketing ideas for nonprofits are a great place to start to maximize every dollar your organization earns!

Check out these marketing ideas for nonprofits forming stakeholder relationships.

Marketing Ideas for Nonprofits Forming Stakeholder Relationships

There are so many different stakeholders involved in your organization. Donors, partners, volunteers, board members, sponsors, and event attendees all play a huge role in your nonprofit’s success. With that, it’s important to form good relationships with your stakeholders so you can build a strong support network.

In this section, we’ll go over some marketing ideas for nonprofits starting and stewarding relationships with their stakeholders.

Starting the Stakeholder Relationship

Building a good foundation for your relationships with stakeholders is essential to making sure your connections are long-lasting. Here are some marketing ideas for nonprofits beginning new stakeholder relationships:With these marketing ideas for nonprofits, you can start stakeholder relationships off right.

  • Look for opportunities to form new connections. For newer organizations especially, it can be tough to find stakeholders to work with. You have to put your organization out there and seek out potential partnerships. Leverage any connections you may already have and form new ones by reaching out on social media or attending a nonprofit conference in your industry. That way, you can start to meet people who may be potential stakeholders and have their own network of potential stakeholders they’re willing to share with you.
  • Create a welcome package. Once you initiate a relationship with a new stakeholder, it’s time to make them feel welcome in your community. Curate a package of information and branded merchandise to introduce new stakeholders to your nonprofit. You can include items as small as stickers of your logo to yard signs they can display to show their support for your organization. No matter what you send your new stakeholders, you’re showing them that you care.
  • Treat them to a meal. To form a more personal connection with a stakeholder, take them out to lunch or coffee. Learn more about your stakeholders and teach them more about your organization. You can answer any questions they may have and gather their feedback about their work with you so far. Not to mention, this is a great opportunity to learn more about who they are and what drives them to support causes like yours
  • Inform new donors of matching gift opportunities. Some of your new donors may not know what matching gifts are or if they’re eligible to participate. Make it easy for donors to identify matching gift opportunities by providing matching gift software that shows if their employers are willing to match their donations. That way, you can earn more, and your new donors can feel good about making an even bigger impact on your organization.

Now that you know how to start your stakeholder relationships off strong, it’s time to learn how to keep them that way with effective stewardship.

Stewarding the Stakeholder Relationship

Maintaining relationships with your stakeholders requires care and commitment. You must communicate with them well and respond to their needs. That way, you can build long-lasting connections that drive your work forward.

Practice good supporter stewardship with these marketing ideas for nonprofits:Use these marketing ideas for nonprofits to steward stakeholder relationships.

  • Communicate regularly and strategically. Like with any relationship, maintaining supporter relationships requires communication. Establish effective communication habits with your stakeholders by reaching out to them individually and sending email newsletters for each stakeholder type. You may want to assign different people to manage different stakeholder relationships so you don’t overwhelm any one person on your team. Additionally, you’ll want to choose an opportune time to communicate with your stakeholders. Factors that might influence the messages, timing, and platforms you use to communicate with supporters might include their age, career, lifestyle, or time zone.
  • Reach out to lapsed donors. Sometimes, donors will only contribute to your organization once. If so, you can encourage them to up their support, or inform them of different ways they can still support your nonprofit without contributing monetarily, such as by volunteering or sharing your social media posts. For recurring donors who haven’t contributed in a while, try sending them a gift or explaining new features of your donor program to spark that relationship once again.
  • Collect feedback. Listen to your stakeholders and any feedback they give you, whether it’s solicited or not. Stay true to your organization’s stakeholder guidelines, but also hear your stakeholders out. You want to provide them with a positive experience with your organization, and they may have some valuable suggestions for how to improve that experience.

If you’ve learned anything from this section, it should be that stakeholder relationships require effective communication. In the next section, we’ll dive into more nonprofit marketing ideas specifically focused on improving your organization’s communication skills.

Check out these marketing ideas for nonprofits staying in touch with their supporters.

Marketing Ideas for Nonprofits Staying in Touch with Their Supporters

It takes a lot of effort to keep up relationships with your supporters. With effective and regular communication, your nonprofit can keep supporters around and continue to grow your network. We’ll give you some marketing ideas for nonprofits working on their communication style and supporter involvement.

Once you develop relationships with partners and donors, communicate effectively to keep them with these marketing ideas for nonprofits.

Communication Style

You already know that the messages you communicate to your supporters are vital, but how you communicate those messages is just as important. Here are a few pointers to make sure you send the right messages to the right people in ways that will resonate with them.

  • Be timely. Simply responding to your supporters’ messages quickly shows that you care. Not only does it communicate that you want to address their concerns, but also that you want to respect their time.
  • Stay positive. Keeping a positive attitude in your communications will help supporters create a positive association with your nonprofit. Besides, it’s always more enjoyable to interact with organizations that have an optimistic outlook and kind employees.
  • Store individuals’ preferences in your supporter database. Organizing your supporters’ information in a database not only helps you learn more about them but also how they like to communicate. If you ask for supporters’ communication preferences and store that information in your database, then you can interact with supporters in the ways they prefer.
  • Create supporter segments. Segmentation is when you divide your supporters into categories based on certain characteristics in order to communicate with each group more effectively. There are various ways to segment your supporters. You may choose to divide them by stakeholder type with categories like donors, partners, clients, and board members. Another way to group supporters is by age, location, or length of involvement with your organization. That way, you can send relevant messages to the right people without flooding their inboxes with unnecessary messages.

Communicating with your supporters effectively will create a better reputation for your organization and lead to stronger stakeholder relationships.

Supporter Involvement

Communication goes both ways. You inform your supporters about what’s going on within your organization, but they report back to you with their thoughts and feelings about your nonprofit. These marketing ideas for nonprofits will help you get supporters more involved in your organization:

  • Survey your supporters. Your staff can brainstorm ways to make your organization better, but you’ll never know what more your supporters need unless you ask them. Sending out a survey will allow you to collect valuable feedback and show that you care about improving your supporters’ experiences with your organization.
  • Engage supporters on social media. Social media is built to help people create connections with each other. Strengthen your bonds with your supporters by making your social media presence interactive. For example, take advantage of polls, live stream capabilities, and Q&A features in the platforms you use.
  • Host events. What better way to get people involved than by gathering together in person? Hosting an event allows you to show off your organization and get your supporters excited about it. Deck out your event in branded materials such as table runners for a cohesive look. You can also plan activities such as raffles and games to make the event fun for everyone involved.
  • Interview supporters. As we discussed before, storytelling is a great way to make your marketing personal. For storytelling to work, you’ll need to collect stories from real people involved in your organization. Interview interested supporters so you can learn more about their experiences with your organization and use their quotes to promote your nonprofit across different channels.

Treating your supporters with the utmost care and respect begins with proper communication. You should use a give-and-take approach in which you update supporters about your organization and they give you feedback about your nonprofit in response. That way, you can work together with your supporters to constantly improve your organization.For more marketing ideas for nonprofits, check out these additional resources.

Conclusion & Additional Resources

Nonprofit marketing encompasses a range of considerations. In addition to the regular business concerns of how to promote your organization effectively, nonprofits must also worry about how to do so on a budget. With these marketing ideas for nonprofits, we’ve given you a head start on your marketing strategy to save you time and money.

We went over a ton of marketing ideas for nonprofits in this guide, but there may be some that you want to learn more about. To help you out, we’ve provided some resources that will allow you to dive deeper into some of our suggested nonprofit marketing ideas, including:

  • Google Ad Grants for Nonprofits: The Complete Guide. The Google Ad Grant program is a proven way to push your cause forward. Learn more about marketing your cause using paid advertising with this guide from Getting Attention.
  • 7 Steps to Design Your Nonprofit Logo. Logos build brand recognition among your supporters. Whether you’re creating your organization’s very first logo or refreshing an old one, take a look at this guide to help you out.
  • Creating Your Best Fundraising Flyer: 8 FAQs. If you’re looking for an easy and effective way to promote your organization or upcoming fundraiser, consider creating flyers. This article will answer frequently asked questions about fundraising flyers.
  • 12 Best Nonprofit Graphic Design ToolsA huge element of nonprofit marketing is creating a cohesive experience for your supporters. Using the right graphic design tools will allow you to create images that align with your organization’s branding and design standards.
  • Working with Kwala will help you bring your marketing ideas for nonprofits to life.
Matching gift videos, tips and examples

Matching Gift Videos | Examples and Best Practices

Corporate matching gifts can significantly benefit any institution’s fundraising efforts. Raising awareness of the programs is essential, however, as available opportunities are often overlooked, especially for organizations developing a new matching gift program. For nonprofits, schools, and other fundraising organizations, matching gift videos may be just the answer you were looking for.

In this guide, we’ll walk through the basics of matching gift videos (and how to create the most impactful content for your audience), as well as share high-performing examples from organizations to be inspired by. Feel free to explore the following topics:

In the age of YouTube, TikTok, social media reels, and more, video is a favorite channel for content creators to share important information and engage with their audiences. And, when done well, viewers love to watch them⁠ (on average, for a total of 100+ minutes a day).

When it comes to matching gifts, you may already have a good amount of content on your website⁠—perhaps a dedicated match page, informative blog posts, and even a matching gift widget on your donation forms.

But did you know that research indicates viewers retain significantly more of a message when they watch it in video format (95%) compared to written text (10%)? Thus, matching gift videos can be a powerful tool for effectively marketing matching gift opportunities to your institution’s supporters.

Let’s dive in with a few tried-and-true tips and tricks for creating optimized matching gift video content.

6 Best Practices for Producing Impactful Matching Gift Videos

A well-made video has the ability to engage its audience from beginning to end, share vital information that is processed and retained, and remain at the top of the viewers’ minds for long after the last second is up. Plus, video has only gotten increasingly popular according to shifting trends.

Follow these tips to create a video that elevates your matching gift strategy and meets the above standards and more.

1. Embed the video on your matching gift web page.

In order for your matching gift video to produce the greatest results, you’ll want to ensure it reaches the widest audience. One of the best ways to do so is by embedding the video directly into your organization’s matching gift page. After all, this is where supporters will navigate to learn more about matching gift program opportunities, so it makes sense that it’s the key location in which your video will live. Then, be sure to share your matching gift page with supporters and potential donors alike.

We also recommend incorporating your video in donor-facing communications such as donation receipts and gift acknowledgments, as well as any campaign landing pages for giving days, peer-to-peer fundraisers, annual fund campaigns, and more. The more opportunities you have for donors to engage with your video, the better you’ll fare!

2. Start by introducing matching gifts as a concept.

Before you dive into the nitty gritty of matching gifts in your donor-facing video, it’s a good idea to cover the basics. After all, tons of donors will have never heard of matching gifts prior to being introduced via your newly developed content.

Thus, we recommend starting at the beginning. Explain what corporate matching gift programs are, provide an overview of the wide availability of the initiatives, and emphasize how matches are made possible through the direct actions of individual donors.

3. Highlight how quick and simple the matching process is.

Most companies with matching gift programs offer a simple request process that can be kicked off online in less than five minutes. However, donors who don’t understand what’s involved in matching gift programs may assume that it’s a significant undertaking.

Be sure to emphasize the speed and simplicity of the donor’s end of the process! Typically, all it takes is some basic information about the donor, their initial donation, and the organization they supported.

You might even mention how it’s typically an entirely digitized submission experience, often involving an online portal or PDF form to complete. Plus, some companies now offer auto-submission, allowing their employees to submit a request in just a few clicks without ever leaving the organization’s giving page!

4. Keep your content short, sweet, and to the point.

There’s a ton you could say about matching gifts if you were, for example, giving a multi-hour lecture on workplace giving programs. In your matching gift video, however, it’s best to keep it short and sweet.

You’ll want to cover the basics of matching gifts and provide enough of a foundation to draw donors in and inspire them to participate. But you don’t want to lose your audience’s attention, so you’ll want to stick with an overview (with a call to action to dive in). 60 seconds is our recommended run time!

5. Incorporate closed captioning for increased accessibility.

If your matching gift video will include a voiceover or other speaking parts, it’s important to add closed captioning for the text. This will allow for optimal accessibility, enabling individuals who are hard of hearing and those watching without volume to get the most out of your video content.

6. Direct viewers to additional resources.

Your matching gift video is great for providing an overview of matching gift programs quickly and effectively. But it’s not the only source of information on matching gifts you should make available to your supporters. Thus, in your video, we recommend directing viewers to additional resources as well. This may include your dedicated matching gift web page, company search tool, or even resources on Double the Donation’s website.

Sample Matching Gift Videos Created That Work

See our best practices in action by exploring existing matching gift videos created and utilized by organizations like yours. As you watch these videos, consider which elements can be brought into your own video production strategy to drive success.

Virginia Commonwealth University ⁠— You could double your donation! | Matching Gifts

Virginia Commonwealth University produced this video in early 2020 to educate donors about the impact and availability of matching gifts. Get inspired by their matching gift video here:

Summary of the Matching Gift Video

Virginia Commonwealth University’s matching gift video stars two sets of look-alikes, each donning VCU apparel to represent matching gift opportunities to their audience.

The video shows the pairs walking through three key steps that a viewer can take to get their donation matched to VCU⁠. These include navigating to the school’s matching gift page with its embedded company search tool, making an individual donation at the provided giving page URL, and following the instructions provided to request a match.

Here are a few standout screengrabs:

What this Matching Gift Video Does Well

Virginia Commonwealth University’s matching gift video stands out for its:

  • Creative utilization of look-alike individuals to represent corporate gift-matching;
  • Communication of school spirit through the incorporation of branded apparel;
  • Step-by-step overview of the donation and matching gift processes;

Case Western Reserve University ⁠— CRWU Annual Giving Matching Gifts

Case Western Reserve University is another example of a higher education institution that uses a top-notch matching gift video to communicate the importance of corporate matching opportunities. Take a look at their video here:

Summary of the Matching Gift Video

CWRU’s matching gift video utilizes animated elements to highlight matching gift opportunities to viewers. The video begins by likening matching gifts to more common “deals” such as BOGO (buy one, get one free) sales, instant rebates, and more to establish the value of these programs.

From there, they continue to convey that matching gifts are widely available and allow donors to create a greater impact with their gifts while directing the audience to their dedicated matching gift web page to learn more. Finally, they concluded with a powerful data point that states that the school collected nearly $300,000 in matching gift funds the previous year, encouraging viewers to follow suit.

Here are a few standout screengrabs:

What this Matching Gift Video Does Well

Case Western Reserve University’s matching gift video stands out for its:

  • Engaging use of animation to tell the story of matching gifts;
  • Incorporation into CWRU’s dedicated matching gift page, in addition to being posted on the institution’s YouTube page;
  • Symbolism regarding 2-for-1 and BOGO sales as a way to reiterate the impact of corporate gift matches for donors and organizations;
  • Utilization of statistics to effectively communicate the power of matching gifts the school has seen in the past.

Other Unique Ideas for Nonprofit Matching Gift Videos

We’ve shared several tips and examples for effective matching gift videos⁠—but what exactly should your video contain?

Here are some content ideas that can help guide the creation of your nonprofit or school’s matching gift video to ensure it stands out, resonates with your supporters, and drives impact.

Share a constituent story.

One of the main reasons donors participate in matching programs is because they want to increase their impact on a cause they care about. Make the most of that idea by telling specific constituent stories that will connect with your audience and urge them to do more.

For example, consider sharing about one student we’ll call Jack. Jack was able to pursue a degree and thrive at your university thanks to a scholarship opportunity made possible by generous donor funding. Now, enter Jill. When donors request matching gifts on behalf of your institution, it allows you to support twice as many students⁠—including Jack’s sister, Jill.

Use relevant imagery to help visualize matching.

Videos rely on incorporated imagery to grab and maintain viewers’ attention and interest. In order to represent an abstract concept such as matching gifts, we recommend utilizing applicable symbols.

A few of our favorites include a pair of matching (or mismatched) socks and identical gift boxes. Other ideas may include twins or look-alikes (human or otherwise), multiple briefcases or stacks of cash, matching games, or complementary puzzle pieces. The more creative, the better!

Example of imagery in matching gift videos

Conduct a brief matching gift FAQ.

Many donors will have questions about matching gift programs, the role they play in fundraising, and how an individual would get involved. Answer some of the most commonly asked questions rapid-fire style to provide all the information an individual would need to get started and remove possible roadblocks before they even arise.

Alternatively, you could ask your audience what questions they might have about corporate gift-matching, then create a matching gift video for your organization based on the inquiries provided.

Highlight matching gift fundraising statistics.

Matching gift statistics can be one of the most effective ways to communicate the power and prevalence of matching gift program opportunities to your audience.

When a donor hears something like, “$4 to $7 billion in matching gift funds goes unclaimed per year,” or “Over 26 million individuals work for companies with matching gift programs,” they may be more inclined to look into their own matching gift eligibility status and, as a result, request a match on your behalf.

Interested in including matching gift stats? Here are a few of our other favorites:

  • 65% of Fortune 500 companies offer matching gift programs;
  • An estimated $2-$3 billion is donated through matching gift programs annually;
  • 84% of donors say they’re more likely to donate if a match is offered;
  • 1 in 3 donors indicates they’d give a larger gift if matching is applied to their donation.

Matching gift statistics to include in matching gift videos

Emphasize local businesses with matching gift programs.

Many businesses have local roots, which means there are likely many opportunities for corporate matching programs right in your neighborhood. Research a few companies’ programs and consider highlighting the opportunities in your matching gift videos!

For example, if you’re fundraising for an organization in Atlanta, you may choose to highlight companies based out of the city, such as Coca-Cola, Home Depot, IBM, and more. Then, don’t forget to inform your audience that tons more companies across the country or even the globe offer these programs as well. They’re typically not restricted to a single geographic location, meaning all donors should look into their employers’ available matching initiatives.

Bonus! Get a Matching Gift Video From Double the Donation

In case you don’t have an in-house production team, we wanted to make it as quick and as easy as possible to acquire an impactful matching gift video for your audience. That’s why Double the Donation is now offering matching gift video production services!

Existing Double the Donation clients have two options…

Free Generic Matching Gift Video

Getting started with a Double the Donation-branded, 60-second overview of the matching gift opportunity and how Double the Donation’s tools can help is easy⁠—and free!

Ready to download your matching gift video? Simply navigate to the Marketing tab in your account. From there, scroll to the Matching Gift Videos section, locate the FREE Matching Gift Video for Donors, and select Download Now. The video will instantly begin to download to your device, and from there you can upload it to your matching gift page and other fundraising resources.

Free Double the Donation-branded matching gift video

Custom-Branded Matching Gift Video

On the other hand, if you’re looking for a video that will match your organization’s branding and style⁠—complete with your logos, colors, and more⁠—a personalized matching gift video is the way to go. And now, you can request one from the Double the Donation team in seconds for a small fee.

To do so, head to the Marketing tab in your Double the Donation account, and locate the Matching Gift Videos module. Select the Learn More button from the Personalized Video for Your Nonprofit section, and you’ll be prompted to complete a brief form that requests your organization name, logo image file, and primary brand color.

Custom-branded matching gift video

From the time you submit your inquiry, you can expect to receive the completed video in approximately five business days⁠—and it will be delivered straight to the email address indicated on the video request form!

Learn more about requesting a matching gift video from Double the Donation here.

That’s a Wrap!

Matching gift videos can be a particularly effective (and memorable) way to communicate information about matching gift programs and encourage donors to participate. With these tips, tricks, and examples in your back pocket, you should be well on your way to creating impactful videos for your nonprofit or educational institution. Best of luck!

Interested in learning more about strategic matching gift marketing best practices? Check out our other blog posts here:

Get started with matching gift best practices, like matching gift videos, with Double the Donation.

We're here to answer all your email append questions.

What Is an Email Append? All Your Questions Answered

Email marketing is an extremely cost-effective way to reach out to your supporters. Compared to other types of marketing, email campaigns don’t require any physical materials or the same level of staff time. Not to mention, they also offer a higher response rate than other marketing methods such as direct mail or phone calls.

Therefore, email marketing is an effective communication channel for getting in touch with your supporters and sending them valuable information.

However, the email addresses in your supporter database may not be accurate or may be missing entirely for some supporters. With email appends, you can stay on top of your email address data and have more time to focus on your campaigns’ content.

We’re here to answer your questions about email appends, so you can successfully deliver more emails and ultimately boost your marketing ROI. To cover all of the essential topics, we’ve compiled a list of the most frequently asked email append questions, including:

At Double the Donation, we help connect nonprofits with matching gift opportunities. Email is one of our primary forms of communication with our clients and their match-eligible donors, so we understand how important it is to have the correct email addresses for each of your contacts. That’s why we’ve written this guide to email appends. Our goal is to make sure your nonprofit can leverage this useful data for easier communication with your supporters.

Since we have a lot to cover in this guide, let’s should get started!

Request a quote from NPOInfo to get started with your email appends.Find out what an email append is.

What Is an Email Append?

An email append occurs when an organization submits information from its supporter database to an email append service and receives updated supporter email addresses in return.

To help correctly locate email addresses, some of the identifying information the nonprofit might share with the data appends provider can include full names, postal addresses, past email addresses, and other details they have on file. The provider will then match the information against their database to obtain the most recent contact information. Since it’s easy for email addresses to become outdated, email appends are extremely helpful in making sure you can stay in touch with your supporters.Read on for why your organization might need email appends.

Why Does My Organization Need Email Appends?

It’s very common for email addresses in your supporter database to be incorrect. Think about how many times you’ve changed an email address, abandoned one, or gotten a new one. Here are some examples of situations that could cause email addresses to be incorrect or become outdated:

  • Typos
  • People using fake email addresses when signing up for your email list
  • People moving
  • Changing jobs or graduating
  • Switching to a different email address
  • Abandoning email addresses or forgetting passwords
  • Passing away
  • Missing email addresses from some supporters entirely

There are several reasons why the email addresses in your supporter database could be incorrect.

With this lengthy list in mind, it’s clear to see how it’s incredibly likely that your supporter database includes invalid email addresses, which can make your communication with your supporters less effective.

These are the email append benefits.

How Will My Nonprofit Benefit from Email Appends?

As we previously discussed, you may have missing or inaccurate information regarding your supporters’ email addresses. Email appends will help fill in the gaps so you can communicate with as many of your supporters as possible.

When you have a strong collection of supporter email addresses, opportunities open up for how you can communicate and share information with them. Check out these six areas that will improve by using email appends:

  • Newsletters. Your organization likely already sends out email newsletters to your supporters. However, using email appends will allow you to expand your newsletter audience.
  • Online donations. When you have the right email addresses for your supporters, it’ll be easier to increase conversions for donation requests.
  • Survey feedback. Since more people will receive your surveys, you’ll be able to get more feedback and apply it to your organization.
  • Relationships with supporters. It’s possible that you could lose your relationships with some of your biggest donors and supporters due to outdated email address data. Retain the bonds you’ve created with your supporters by keeping accurate contact information for them.
  • Time saved. Think about how long it would take people on your team to manually search for the matching email addresses for every supporter in your database. Save time that could be reallocated for better purposes by using email appends.
  • Matching gifts. Equipped with email appends, your organization can easily follow up with donors about matching gift opportunities. If a donor shares their business email with your organization, then your nonprofit can easily determine whether their employer has a matching gift program.

These are the six areas that will improve by using email appends.

How Email Appends Will Impact Your Marketing Performance

In addition to the ones listed above, there are so many other benefits that email appends provide, specifically for the quality of your email communications. Some of the most impactful benefits you can expect on your marketing performance include:

  • Improved email deliverability. Sometimes, emails won’t go through for various reasons. They might bounce back and send you a notification, but it’s difficult to address the reason each email didn’t go through individually. Email appends will improve your email deliverability by providing you with the most current email addresses for your supporters.
  • Increased open rates. The more emails that go out to the correct email addresses, the more people will open them. Make sure your email campaigns don’t go to waste by sending them to the wrong email addresses.
  • Protection against spam traps. Spam traps are email addresses used to catch senders sending spam emails. Some organizations will repurpose outdated email addresses to create spam traps. If your organization falls for a spam trap, it can have serious repercussions for your email deliverability, bounce rates, and overall sender reputation. Cleaning your supporter database periodically will help to prevent spam traps.

Check out the benefits of email appends for your nonprofit's communication quality.

Email appends can help you with your marketing efforts and overall data hygiene. To add the updated contact information to your supporter database, you’ll need to work with an email append service for help with the process.

Here's how your organization can get email appends.

How Can My Organization Obtain Email Appends?

If your organization is interested in email appends, you’ll need some help getting the necessary data. That’s where an email append service comes in.

Hiring an email append service simplifies the email append process. It will be your job to give them access to the relevant identifying donor data from your supporter database. In return, they’ll send you the email appends they find.

Here’s a list of different information types you can send an email append service to utilize as they search for your supporters’ current email addresses:

  • Unique ID number
  • Name
  • Region
  • Past email addresses
  • College or university
  • Class year and major/degree
  • Last gift amount
  • Date of last donation
  • Date entry was last updated

Email append service providers will know that you probably don’t have all of this information on hand, and that’s okay. Just give them as much as you have to make their job easier.

Using the data you provide them, your email append service provider will find your email appends in different online databases. To ensure that they’re accurate, most providers will perform some sort of accuracy check or scan before sending them back to your organization.

Check out the other types of data appends in addition to email appends.

Are There Other Types of Data Appends Beyond Email Appends?

Email appends aren’t the only data append type out there. If you’re missing other data from your supporters, chances are there are appends available to help acquire that information.

Here are some kinds of data appends that data append services typically offer:

These are the types of data appends that append services can provide.

  • Employer. Finding out your supporters’ employers can help you to identify matching gift opportunities. People may be more likely to donate to your cause if they know their employer will match their donation. With employer appends, you can inform potential donors of the expanded impact their donation could have.
  • Postal address. Improve your direct mail campaigns with address appends. Request donations, send important updates, or thank your donors with a letter for a personal touch.
  • Phone number. Contacting people by phone is a highly effective outreach strategy. Use phone number appends to host a successful phone-a-thon or text-to-give campaign.
  • Date of birth. Knowing your supporters’ birthdates can help you create customized campaigns based on age. Date of birth appends also provide the opportunity to send your supporters birthday gifts or perks.

Combining your appended email addresses with other data appends can create even more value for your nonprofit. For example, you can use date of birth appends to segment your supporters by age. Then, you can leverage your email appends to send personalized newsletters to each age group with relevant organization updates and opportunities.

To knock out all your data appends at once, it’s best to find a data append service that will provide all the data append types you need. That way, they can extract all the information and import it into your CRM all at once.

Here are some ideas for how to use email appends.

How Can Different Nonprofits Leverage Email Appends?

Organizations of all kinds communicate with their supporters via email. Therefore, there’s a high chance your nonprofit could benefit from email appends by emulating the ways other organizations leverage them.

If you’re not sure how your organization could best leverage email appends, we have a couple of examples of how different nonprofits use them to assist them in their communication with their supporters.

Bear in mind that to leverage email appends to their fullest potential, you’ll need to contact an email append service provider and chat about your nonprofit’s unique needs.

To start, use these examples for inspiration:

Environmental Nonprofits

It’s important that your organization’s operations align with your nonprofit’s values. That’s why environmental nonprofits choose to communicate in ways that are better for the environment. Direct mail can waste paper that can be saved by communicating through email instead.

Email appends ensure that these organizations can stay true to their missions while still fostering effective communication with their supporters.


Schools and universities rely on their alumni for donations, volunteers, and feedback. However, once people graduate, they typically abandon their university email accounts. Additionally, young alumni may start new jobs or enroll in graduate school, acquiring new email addresses as they go.

With the help of email appends, schools and universities can make sure they continue their relationships with alumni wherever they go after graduation.


It can be difficult to reach association members through direct mail, especially if they’re spread out around the globe. Staying in contact with members through email is important because it reminds them of the perks of their membership and updates them about upcoming events and initiatives.

Cultural Institutions

Cultural institutions such as museums, zoos, and aquariums are nothing without their members and visitors. They depend on membership fees and ticket revenue to stay running. Therefore, it’s necessary to keep supporters engaged through email to encourage them to come back and check out new events and exhibits.

Political Organizations

Informing people about important issues can be difficult over the phone and through text messages. Emails from political organizations allow people to digest the information on their own time and refer back to it when it’s time to vote.

All Nonprofits

Any nonprofit can use email appends to identify matching gift opportunities. With business email appends, your organization can easily identify your supporters’ employers and research their matching gift programs. If you already know your supporters’ employers, you can leverage email appends to reach out to potential donors and inform them of their employers’ matching gift programs to encourage them to donate.


These are the qualities of a good email append service.

What Qualities Should a Good Email Append Service Possess?

There are lots of email append services out there, so what makes one right for your organization? If you’ve never used an email append service before, it can be difficult to know what to look for and which claims are actually important.

Here’s a list of qualities that every reliable email append service should possess:

  • Verifies your email appends for accuracy. There can be some uncertainty surrounding whether email appends are actually accurate or not. Ensure that your email append service has the necessary measures in place to check for correctness.
  • Offers other kinds of appends. It’s way easier to use one data append service for all of your data append needs than to hire an individual service for each one. Think about which types of data you’re looking for and find a service that supplies all of them.
  • Accepts entire data files. Effective email append services will allow you to send complete data files from your supporter database and pick out the information they need. That way, you don’t have to spend time selecting certain columns or clearing out unnecessary information.
  • Gets back to you quickly. Once you decide to append email addresses, you’ll probably start planning how you’ll want to implement them fairly quickly. Find an email append service that can return accurate results efficiently so you can use your new data right away.
  • Provides quotes. It’s extremely helpful to know ahead of time how much a service will cost your nonprofit. Some email append services will take a look at your data needs ahead of time and offer you a quote for their assistance.

There are several qualities that a good email append service provider should have.

When you’re looking for your email append service, keep these qualities in mind to find the best service for your organization. NPOInfo by Double the Donation possesses all of the qualities we’ve mentioned above. They’ll be happy to assist you with email address appending!

Here are some additional resources about data appends.


Considering how widespread email newsletters, updates, and general communications are for nonprofits, it makes sense that any organization would benefit from email appends.

At their core, email appends ensure that you’re reaching your intended audience and retaining relationships with your supporters. Additionally, they’ll provide more information about your supporters, which is always helpful for guiding your decisions as an organization.

Now that you know all about email appends, you might want to learn more about other types of data appends that could benefit your organization. Check out these data append resources below:

If you’re looking for the email addresses of your supporters, you may want to reach out to an email append service provider for help.

Find out how date birth appends could help your nonprofit.

What Is a Date of Birth Append? A Comprehensive Guide

When collecting information from your supporters, you’ll probably capture bits and pieces of who they are. You’ll learn their names, email addresses, and phone numbers just to name a few. However, there are probably some snippets of information you don’t collect that could really benefit your organization’s understanding of your supporters.

Date of birth is one such category of information you might not gather from supporters, and that’s where a date of birth append comes in handy. Some people might not want to offer their date of birth to an organization to reveal how old they are. Additionally, they may not see how that information could improve their experience with your nonprofit. Frankly, you might not understand how having one’s date of birth could help your organization either.

However, gathering date of birth appends can actually help your organization communicate more effectively with your supporters once you know a little more about them.

In this guide, we’ll answer questions you may have about what a date of birth append is and how it works. The questions we’ll be covering include:

Here at Double the Donation, we help make the matching gift process easy for nonprofits. Considering our focus on efficiency, we know how important it is for nonprofits to have easy access to the data they need to improve their communications with supporters. This guide will walk you through date of birth appends and how they can help out your organization.

With that in mind, let’s get started learning about date of birth appends!

Request a quote from NPOInfo to get started with your date of birth appends.Get a clear definition of date of birth appends.

What Is a Date of Birth Append?

A date of birth append comprises an individual’s day, month, and year of birth sourced from a public database of demographic information. You use the information supporters have already shared with your organization to successfully identify them and pull the correct birthdate. This might include their full name, contact information, and education.

Knowing your supporters’ dates of birth can allow you to send customized messages based on age and birthday, resulting in a higher ROI for your marketing efforts.

Check out the benefits of date of birth appends.

What Are the Benefits of Date of Birth Appends?

Data about supporters, such as their email addresses or phone numbers, have obvious benefits. They allow you to get in touch with your supporters in different ways to share important updates, request donations, or let them know about upcoming events.

The benefits of knowing a supporter’s birthdate may not be as clear to you, so we’ve developed a list of some of the top advantages of using date of birth appends, including:

There are many advantages of leveraging date of birth appends.

  • Birthday newsletters and gifts. Simply wishing your supporters a happy birthday can help you build lasting relationships with them. If you want to take it a step further, send your supporters a birthday gift such as a branded t-shirt or mug to show that you care about them and their life milestones.
  • Personal fundraisers. Speaking of birthdays, many people like to celebrate their special day by asking for donations to their favorite cause on social media. Remind your supporters that they can fundraise on your behalf in honor of their birthday.
  • Better understanding of supporters’ habits. Perhaps some of your supporters are more likely to give donations to your cause themselves to celebrate a milestone birthday. If you know the date of birth of a donor who typically lends their support around their special day, you can better plan for which times of year you’ll be receiving more funds.
  • Voter age verification. It would be a waste of time and resources to contact people about upcoming elections who aren’t even eligible to vote. Make sure you’re only sending messages about voting to those who can actually vote using birthdate appends.
  • Segmentation. Do you have a campaign that only applies to an audience of a certain age? Maybe you work to provide Medicare to those who need it or help low-income students with their college applications. Perhaps you want to send the same message to all of your supporters but through different platforms based on which ones each age group prefers. You can use date of birth appends to easily segment your supporters by age so you only send relevant communications to them.
  • More complete understanding of your supporters as a whole. No matter what kind of supporter data you have, the more you collect, the better you can understand who your supporters are. Having a complete picture of your supporter base will make your outreach more targeted and effective.

If any of these birthdate append benefits seem useful to your organization, you might be wondering how to move forward with the date of birth append process. Let’s make sure you fully understand the process so that you can experience all of the great advantages we just covered!

Follow along to learn about the date of birth append process.

How Does the Date of Birth Append Process Work?

Once you’ve decided that you want to conduct a date of birth append, it’s important to know how the process works so you can be prepared. To conduct a date of birth append, most organizations use a date of birth append service that finds the information for them. These services make it way easier for you to secure the data you need without wasting your team’s time.

For a date of birth append service to help you out, you must first give them the data you currently have for each of your supporters. They accept a variety of information, including:

  • Unique identification number
  • Name
  • Mailing address
  • Region
  • Email address
  • Phone number
  • College or university
  • Class year and major/degree
  • Last gift amount
  • Date of last donation
  • Date entry was last updated

Don’t worry if your nonprofit doesn’t have all that information, though! As with any data append, just provide as much information as you can. That way, it’s easier for the date of birth append service to correctly identify your supporters and find the birthdates you’re looking for.

After receiving the information you’ve provided, date of birth append services will search public demographic information databases to match birthdates to your supporters. To ensure they pull accurate records, most service providers perform some sort of accuracy scan or check. They may also assign an accuracy rating to each birthdate append based on the results of the scan to share with your team.

At the end of the process, your date of birth append service provider will send you your birthdate appends and related accuracy information if applicable.

These are the steps of the date of birth append process.

Hopefully, you’ll leave the process satisfied with the data you’ve received and have a more complete picture of your supporters. However, you might be missing other information that similar data append services can also help you with.

Check out the other data append types that are available to nonprofits.

What Other Types of Data Appends Are There Aside from Birthdate Appends?

Most date of birth append services offer much more than just birthdates. If you find a comprehensive data append service, they will be able to help you with all kinds of data appends. Here are some other common types of data appends your organization might benefit from:

  • Address appends. Address appends allow you to build successful direct mail campaigns.
  • Employer appends. Identify matching gift opportunities with employer appends.
  • Email appends. Make sure you have all your supporters’ email addresses so you can inform them about upcoming events and opportunities.
  • Phone number appends. Try text-to-give fundraising or a phone-a-thon with the help of phone number appends.

These are the types of data appends that append services can provide.

The best part about using a general data append service is that they’ll likely provide you with all your data appends at once. That way, there’s no need to go through multiple rounds of pulling data, resulting in a quicker experience for your team. Equipped with all your new data, you’ll be able to immediately update your supporter database and start sending out more personalized campaigns.

There are several different ways nonprofits use date of birth appends.

How Do Organizations Use Date of Birth Appends?

Earlier on, we introduced some of the benefits of date of birth appends, but what might they look like for your nonprofit in particular? Different organizations use date of birth appends to personalize their marketing efforts and offerings based on age and birthday.

To help you gauge what this might look like for your organization, here are some specific ways nonprofits take advantage of birthdate appends:

  • Museum and zoo ticket or membership perksWho wouldn’t want to visit a museum or zoo at a discounted rate for their birthday? Cultural organizations like to give out special birthday deals, and date of birth appends can ensure that they offer them to as many of their supporters as possible.
  • Peer-to-peer fundraisingSocial media birthday fundraisers have grown significantly in the past couple of years. Sending a message to your supporters around their birthday to remind them of this opportunity can help you maximize your fundraising efforts.
  • Voter outreach. Political advocacy groups are the perfect example of an organization type that could benefit from age segmentation. Only send messages about voting to constituents who are of voting age. To engage constituents in certain age groups, reach out to them with new information about causes that apply to them and let them know what they can do to help besides voting.

Hopefully, these use cases gave you a better idea of how your organization could leverage date of birth appends. If so, you’ll want to move forward by leveraging a date of birth append service provider.

Make sure you use the right date of birth append provider with these tips.

Which Date of Birth Append Service Provider Is Right for Me?

If you’re researching date of birth append service providers, you might be overwhelmed by the number of options you have. It’s helpful to know what to look for when selecting which service you’ll work with. After all, you’ll be entrusting them with sensitive data and will expect them to provide efficient, accurate results.

That’s why we’ve put together this list of guarantees every good birthdate append service should provide, including:

  • Accuracy scans. If the date of birth appends you receive aren’t accurate, then you could be sending your supporters birthday messages on the wrong dates or segmenting your supporters by age incorrectly. Make sure your date of birth append service has a system in place for checking the accuracy of the data they collect.
  • High match rate. Beyond performing accuracy scans, you’ll want to know that your date of birth append service provider has a history of accurate data matches. For example, NPOInfo by Double the Donation has a 40-70% match rate for date of birth appends, which is quite high compared to other providers.
  • Additional append types. A dedicated date of birth append service would be great, but a general data append service for all your data append needs would be even better. Find a provider that offers all the appends you’re looking for.
  • Efficiency. The quicker your provider can get you the data you need, the better — as long as they don’t sacrifice accuracy. With timely results, you’ll be able to immediately start working on new campaigns and fixing up old ones with your new date of birth append data.
  • Quotes. Before you start working with a birthdate append service provider, you’ll want to make sure their services are within your budget. Reliable birthdate append service providers will offer you a quote if you let them know how much data you’re looking for.

Follow this checklist to make sure you're using the right date of birth append service.

Keep these qualities in mind when looking for a date of birth append service provider, and you’re sure to find one that will handle your supporters’ data with care and give you the information you need.

Check out these resources for more information about collecting and managing supporter data.

Additional Resources

With date of birth appends, you’ll be able to communicate with your supporters in more personalized ways. Whether you send them birthday wishes or include them in an age-specific campaign, gathering date of birth information will get you one step closer to a complete picture of who your supporters are and how you can best reach out to them.

As we mentioned before, you may be looking for other types of appends or resources about supporter data. If so, we’re here to help you out with these relevant articles:

Reach out to a data append service like NPOInfo for help with your date of birth appends.

Learn how the phone number appending process works.

What Is Phone Number Appending? How the Process Works

These days, people are glued to their phones, and most would probably consider either texting or calling as their primary form of communication with others. Therefore, making sure the phone numbers you have for your supporters are up to date is essential for smooth and effective communication with them.

Even if you know how important it is to have phone numbers for your supporters, you may not know how to go about gathering that information. Of course, you could periodically ask your supporters if they’ve gotten a new phone number. However, phone number appending is a much simpler way to collect phone numbers without bothering your supporters.

Phone number appending ensures that you have accurate phone numbers so that you can effectively reach out to your supporters and keep them engaged with your organization. Whether you’re updating contact information or missing phone numbers from several individuals, phone appends can help you round out your supporter data without your supporters having to lift a finger.

Before seriously considering this type of service, you might have some questions about the phone number appending process. Here are some questions we’ll go over in this article:

At Double the Donation, our main focus is educating nonprofits about matching gift opportunities and software. Matching gift software makes the process of acquiring matching gifts easier, just as phone appends make gathering current contact information for your supporters more efficient. We’re happy to help nonprofits find ways to get the resources they need that will make their operations run smoother. That way, they can save time and reallocate it where it’s really needed.

Click on the questions you’re wondering about to learn more or keep scrolling to answer them all!

Request a quote from NPOInfo to help you with the phone number appending process.We'll start off with a quick definition of phone number appending.

What is Phone Number Appending?

Phone number appending is the process of inputting supporter data into phone append software and receiving missing and updated phone numbers back.

When leveraging a data append provider, you’ll simply provide them with identifying information for each supporter. Then, they’ll use that information to correctly identify them within their comprehensive database of phone numbers. That way, you can contact your supporters using the correct information. Doing so will ensure that you’re reaching your target audience.These are the advantages of phone number appending.

What Advantages Does Phone Number Appending Provide?

Your organization likely already has phone numbers for some or all of your supporters. However, people change their phone numbers all the time, so the ones you have may no longer be accurate.

Phone number appending provides several general benefits for your organization, such as:

  • Updated contact information. Having the most current contact information for your supporters not only ensures that you can reach them but also that you can continue building relationships with them. Plus, you can do so without ever having to ask them to update their information.
  • Less time wasted on unviable numbers. Even if your organization has phone numbers for all of your supporters, chances are some of them are outdated. Calling or texting old or incorrect phone numbers wastes your time and energy that could be used to contact the people who will lend you their support.
  • Well-rounded supporter databaseWith any type of data, the more you have of it, the more robust and well-informed decisions you can make. Phone appends are no different. Having correct phone numbers for your supporters can help you to focus on the content of your campaigns rather than the method of communication.

In addition to these general advantages of phone appending, there are certain types of fundraising and outreach that your organization can leverage or improve with updated supporter phone number data.

Check out the benefits of phone number appending.

Specific Use Cases for Phone Number Appends

Of course, the top advantage of phone number appending is being able to actually reach your supporters, but what does that look like in different scenarios? Here are three different areas where phone number appending is particularly useful:

  • Phone banking. Calling people up and asking them to donate to your cause can be a more personal way of gathering funds. Take advantage of this fundraising method by using the most current phone numbers for your donors.
  • Text messaging. While calling is a great way to reach people, texting can elicit even quicker responses and opens up the opportunity for text-to-give. With cell phone appends, you can reach your supporters and receive donations even faster than before.
  • PhonathonsSchools and universities in particular love to fundraise by having current students call alumni and request donations. To reach your fundraising goals and avoid any mixups, you’ll want to make sure your students have accurate contact information for the people they’re calling.

If we’ve convinced you how important phone appends are, you might want to jump right into the process. Lucky for you, we’ll walk you through it step by step.We'll explain exactly how the phone number appending process works.

What Does the Phone Number Appending Process Look Like?

Hiring a reliable phone append service provider makes phone number appending a breeze. All you have to do is supply them with the supporter information you do have so they can give you the phone numbers you need.

Here's the step by step process of phone number appending.


Examples of information you can provide to a phone append provider include:

  • A unique ID number
  • Full name
  • Region and postal address
  • Email address
  • Education information such as school, year, and major
  • Last donation amount and date
  • Date entry was last updated

You don’t need to have all of this information to go through the phone number appending process. However, the more data you give to your phone append provider, the easier it will be for them to find accurate data.

Once your phone append service provider has your supporters’ information, they can use it to find recent numbers for your constituents. In most cases, they’ll obtain the numbers from a variety of data sources online.

To help you determine how accurate the phone appends they’ve found are, some phone append providers will run the numbers through software that checks for accuracy and may even conduct manual checks. They will then rate the accuracy of each append so you know how much you can trust each one.

Lastly, your phone append service will send you the complete phone appends. From here, update your nonprofit’s CRM with the new and missing phone numbers for your supporters.There are other kinds of data appends besides phone appends.

Can I Get Other Kinds of Data Appends?

Yes! There are plenty of other kinds of data appends, and most phone append services will offer them in addition to phone appends. If your nonprofit needs other data appends, check which ones your phone append service provides. Since they’ll likely pull the data all at once, they’ll probably them back to you at the same time as your phone appends.

Our quick guide to nonprofit data appends explains that there are several common types of data appends you can leverage, including:

  • Employer appends
  • Email appends
  • Address appends
  • Date of birth appends

These are the types of data appends that append services can provide.

While employer appends can help you identify matching gift opportunities, email, postal address, and date of birth appends can improve your communication with supporters. Ultimately, strengthening your database with this information will allow you to cultivate stronger relationships and push your work forward altogether. Here are some examples of how nonprofits use phone number appending.

What Are Some Examples of How Nonprofits Actually Use Phone Appends?

If you’re still unclear about whether your nonprofit could benefit from phone appends, it might help to hear some real examples of how organizations have used them in the past. That way, you can compare these organizations’ situations to your own to figure out if you should move forward with the phone number appending process.

Here are some organization types that use phone appends and what they use them for:


We mentioned before how phonathons are a great way to connect with alumni and potentially receive donations from them. Besides phonathons, universities can also use phone appends to update alumni about current campus initiatives and invite them to alumni-specific events.

Political Organizations

Especially in the midst of election seasons, it’s important to communicate your most important issues to voters and how your organization aims to solve them. However, these issues can be too complicated to spell out in a text or email. Contacting constituents over the phone presents the opportunity for you to actually converse with them about important topics and answer any questions they may have.

Advocacy Groups

If any of your supporters are young adults, you’ll want to contact them in their preferred style of communication: texting. With phone appends, advocacy groups can share information about their causes with younger supporters using SMS outreach. That way, they can be sure that they’re reaching out to their supporters in ways that work best for them.

Public Broadcasting Services

Does your organization run pledge drives on the radio or TV? Chances are, it’d be helpful to feature testimonies from real supporters. By calling previous donors and asking them to give a statement about their involvement with your nonprofit, you can encourage new donors to donate and one-time donors to convert into recurring donors.

Takeaway: Phone appends provide all sorts of benefits depending on your organization’s needs. If you’re unsure how it might play into your team’s strategies, feel free to ask your service provider about how they’ve seen other organizations leverage them. With that in mind, it’s time to find a phone append service that will provide you with accurate results.Here are some guidelines for choosing a phone append service.

Are There Guidelines for Selecting a Phone Append Service?

There are a couple of things to keep in mind when choosing a phone append service. After all, picking the right one could make the process quick and easy whereas selecting one that does not fit your organization’s needs or standards could be a waste of your time.

There are some guidelines for picking the phone append service provider that’s right for your nonprofit. For example, you’ll want to find a phone append provider that:

  • Checks your current phone numbers. Receiving missing phone numbers is helpful, but what about the incorrect or outdated ones hiding in your supporter database? A good phone append service will check the phone numbers you currently have and update any that are no longer viable.
  • Offers other types of appends. If you need multiple kinds of data appends, it’s best to get them all from the same service provider. This cuts down on costs and time needed to receive your data. To make the process easier, look for a phone append service that offers other types of appends in addition to phone appends, such as postal address and employer appends.
  • Provides landline and cell phone numbers. These days, most people communicate using their cell phone numbers, but some may prefer their landlines. It’s important to find a phone append service provider that can find all relevant phone numbers no matter what type.
  • Checks for accuracy. The whole point of phone appends is that they will prevent you from calling the wrong numbers and wasting your time. Make sure that’s the case by selecting a phone append service that has checks in place for accuracy.
  • Finds phone appends for individuals and businesses. Perhaps your organization has some businesses they need to update contact information for in addition to individuals. A good phone append service will be able to find appends for both individuals and businesses.
  • Works quickly. You probably won’t want to wait long to incorporate your phone appends into your CRM and start putting them to use. See if your phone append service can provide an estimate of how quickly they’ll be able to return your phone appends.
  • Gives nonprofits quotes. It’s likely your organization has a budget for how much they’re willing to spend on phone appends. Get an idea of how much a phone append service will cost you with a quote.

Try to find a phone append service with these characteristics.

Think about which of these guidelines are most important to your organization and prioritize them when you conduct your phone append service search. It’s even possible to find a phone append provider that has it all. For example, NPOInfo by Double the Donation offers everything we’ve listed above.

After you've gone through the phone number appending process, you'll want to continue building relationships with donors and volunteers.

Wrapping Up

Communication with your donors and volunteers is what ensures lasting relationships and support. To make sure you can effectively reach out to your supporters through texts or phone calls, reach out to a phone append service and learn more about how they could help you find the phone numbers you need.

Once you have your phone appends, you might be looking for more tips that will help you keep donors and volunteers around. Check out these resources for advice on how to retain your supporters and put your phone appends to good use:

  • Improving the Donor Journey with Matching Gifts. Knowing that their employer will match their donations to your cause can get donors excited about the expanded impact they can have on your organization. Make sure to use your phone appends to inform your donors of any matching gift opportunities available to them.
  • Donor Thank-You Letters: What You Need to Say. Showing donors how much you appreciate them is an important part of your relationships with your supporters. Sending a simple thank-you text message or making a thank-you call can show how much you care.
  • Volunteer Engagement | Strategies for Smart Organizations. The best way to keep volunteers around is to make sure they’re engaged and excited about helping your organization. This article will provide you with some tips for retaining volunteers. You’re already off to a great start with phone appends because they’ll allow you to stay in touch with your volunteers.

A data append service provider like NPOInfo can help you with phone number appending and more.


Find out more about what an address append is and how it could help your organization.

What Is an Address Append? Ultimate Guide for Nonprofits

As a nonprofit professional, you know that reaching out to your supporters is an essential part of your fundraising and marketing strategy. You’ve built relationships with these people, and in order to strengthen them, you must stay in touch using effective communication. However, you might not have all of the correct contact information that will allow you to connect with your supporters. That’s where address appends come into play.

Donors, volunteers, and board members among other supporters have probably provided you with information such as their email addresses or phone numbers on registration or lead forms. Other information such as mailing addresses may be more difficult to obtain, especially if you don’t want to ask people outright for their addresses.

An address append will allow you to take existing supporter data to verify someone’s identity and fill in the missing postal address information. Instead of directly asking your supporters for their addresses, you can work with an address append service to efficiently obtain that information and keep your direct mailing efforts alive.

Now you know that address appends could be useful to your organization, but what exactly are they? We will answer the following questions to help you better understand the basics of an address append:

At Double the Donation, we make matching gifts easy for nonprofits. We know the importance of efficiency and easy access to the data you need to grow your organization. That’s why we’re providing you this guide to address appends to make sure your nonprofit has the information it needs to reach its supporters.

With that, let’s dive into address appends and how they could help out your nonprofit!

Request a quote from NPOInfo to get started with your address appends.Read on for the basics of address appends.

What Is An Address Append?

An address append when you use an online database or service to find the correct, most recent mailing address for someone based on other information about them such as their name, phone number, or email address.

With address appends, you can send direct mail to individuals without having to ask them for their mailing address. You can also use these services to verify that the past postal address you have for someone is still accurate. Therefore, address appends make it easier for nonprofits to communicate with their supporters without having to scour the Internet for the necessary information.

Explore the fundamentals of nonprofit appends in our data appending quick guide.

Check out the benefits of address appends.

Why Are Address Appends Useful?

You might be wondering why address appends are important, especially if most of your marketing occurs online. However, direct mail is still an effective marketing method that your organization should leverage.

Address appends can have many benefits for your organization.

With the help of address appends, your organization could put together a stellar direct mail campaign. Additionally, address appends are useful because they can help you do the following:

  • Change up your marketing methods. These days, many nonprofits solely focus on digital marketing. While digital marketing is certainly a great way to reach people, don’t forget the old-school methods of communication! Adding direct mail to your mix of marketing efforts will allow you to reach supporters in a different and perhaps more engaging way.
  • Keep direct mail alive for a personal touch. Getting a physical letter in the mail is always more personal than an email or social media message sent with the click of a button. Your supporters will recognize the thought that went into sending them real mail.
  • Segment your marketing campaigns. When you have a full picture of who your supporters are, you can communicate with them more effectively. Knowing more about the location of your supporters can help you customize the mail you send to them based on their location. For example, if you’re hosting an event in Atlanta, GA, you’ll likely only want to send mail about the event to nearby supporters who may be able to attend.
  • Update supporter contact information. It’s possible that you already have mailing addresses for some of your supporters. Luckily, address appends also account for address changes to ensure all of your supporter contact information is up to date.
  • Reduce the time you spend researching supporter data. Think about how time-consuming it would be to manually search public records and other information sources to pluck out the addresses you’re looking for. Address append services save you time that you can allocate to more important projects and tasks.
  • Maximize your target audience. The more correct mailing addresses you have on file, the more people you can send mail to who could actually contribute to the cause or event you’re informing them about. Sending direct mail to people is important, but sending it to the right people is even more vital.
  • Save money you could be wasting by sending mail to the wrong addresses. Not only is it a waste of time and energy to send mail to incorrect addresses, but it’s also a huge waste of your nonprofit’s marketing budget! Direct mail campaigns are naturally more expensive than digital marketing campaigns, but the investment can be worth it if you’re sending mail to people you know will give back to your organization.

Clearly, address append data can help you learn more about your supporters and in turn run a successful direct mail campaign. However, you’re probably curious about how address append services obtain the information you need. Let’s take a closer look at the process so you can experience all the great benefits of postal address appending.

We'll walk you through the address append process.

How Do Address Appends Work?

As we’ve mentioned previously, an address append service can make the process extremely easy for nonprofits. Before reaching out to a provider, you’ll want to make sure you understand how the process works, so you’re fully prepared.

The way address appends work is that you first provide an address append service with the existing supporter information in your CRM. It works best if you give them as much information as possible, which could include:

  • A unique identification number
  • Name
  • Region
  • Email address
  • Phone number
  • College or university
  • Class year and major/degree
  • Employer
  • Last donation amount
  • Date of last donation
  • Date entry was last updated

After receiving your supporters’ information, an address append service provider will match that information with the data they have in their own database or find in public records.

Check out how address append services take the information you have to give you the information you need.

While the process is pretty straightforward, you may be wondering how these address append services know that the information they’re providing you is correct. The answer is that they typically ensure the information is accurate before they send it to you by performing different types of accuracy scans and checks. Some may even provide an accuracy rating so you have an idea of how accurate the data you’re receiving is.

Most address append services also offer other types of appends.

What If I’m Missing Other Information?

You might just be missing mailing addresses from your supporters, but you could also be missing other information. Not to worry, though! Most address append services also supply nonprofits with other types of appends, including:

These are the types of data appends that you can get beyond address appends.

If your organization is looking for other categories of information in addition to address appends, most data append services will append everything at once based on the information you provide them. That way, you can get all the information you’re looking for as quickly and efficiently as possible.

Check out how different organizations use address appends.

How Can My Nonprofit Use Address Appends?

The great thing about address appends is that they’re not limited to one type of nonprofit. Any nonprofit organization can benefit from address appends if they’re looking to improve their direct mail campaigns. Check out these examples of how different organizations can use this service:

Advocacy Groups

Some causes depend on having supporters located in certain areas. For example, political campaigns often target specific regions where support is strong to remind them to vote or where support is weak to see if they can capture their attention. Address appends can help you identify where supporters live so you can segment them based on location.


Associations depend on communication with their members to ensure that they keep their membership programs alive. Ensuring you’re sending mail to the correct addresses will make it easier for members to renew their memberships, stay up to date with your association, and continue to engage with your organization.


Support from alumni can really help take your initiatives off the ground. These are the people who comprise the legacy of your school and want to see it continue to prosper. By sending them magazines and newsletters, you can stay in touch with alumni and continue to foster their relationships with your school. In turn, they may be more willing to donate or volunteer when needed.

Nonprofits in General

Is your organization having trouble retaining volunteers? Could your organization benefit from recurring donations? For most nonprofits, the answer to both of these questions is a resounding yes.

Address appends can help you to seamlessly communicate with your supporters and remind them of any upcoming opportunities available to them. Hopefully, your regular communication with them will make them feel more connected to your organization and therefore more willing to offer their help, whether through volunteering or donating.

Takeaway: No matter what type of organization you’re a part of, you can benefit from address appends. You’ll just have to find an address append service provider that is efficient and acts as an extension of your team.

Before getting started with address appends, you'll have to select an address append service.

How Do I Choose the Right Address Append Service Provider?

If you’ve decided address appends would be useful to your organization, the next step is to look for an address append service provider. Since you’re entrusting an external party with your supporters’ information, you’ll want to make sure you do your research and pick the right provider.

Here are some qualities to look for in an address append service provider:

  • Uses accuracy checking. Address appends are useless if they don’t contain accurate addresses for your supporters. Therefore, you’ll want to make sure the address append service you choose conducts scans and checks to ensure the data they give you is accurate.
  • Provides other kinds of appends. If you’re looking for address appends, chances are you could benefit from another type as well. Address append services that provide other kinds of appends will make sure that you can gather all the information you need at once and go through the process more efficiently.
  • Sources data from reputable information sources. It’s helpful to know where your address append service provider is gathering their information. For example, NPOInfo primarily uses National Change of Address screenings from USPS.
  • Gives address information in a standard format. Once you receive your address appends, you’ll want them to be ready for you to use right away. Look for an address append service provider that provides all of their data in a standard format that meets USPS’s requirements for bulk mailing.
  • Has a quick turnaround. The quicker you receive your address appends, the quicker you can put your direct mail campaigns into action. Check your provider’s website to see if they give an estimate of how long their services take.
  • Offers free quotes. It’s always helpful to have an idea of how much a service for your nonprofit will cost. Good address append service providers will allow you to submit information about your organization and indicate how much data you’re looking for so that they can offer you a free quote for their services.

There are several qualities that a good address append service provider should have.

While this is a long list of requirements, there are address append service providers out there that can satisfy all of your organization’s needs, like NPOInfo! After all, you’re entrusting them with your supporters’ data.

Read on for more resources on data appends.

Conclusion & Additional Resources

By now, you’ve learned all about address appends and how they help nonprofits maximize their direct mail campaigns. Any information you can add to the supporter data you already have can help you to foster better, more meaningful relationships with them, and address appends are no different.

From segmented campaigns based on location to donation request letters ending up in the hands of your supporters, there are so many benefits that address appends can have for your organization.

If you’re interested in learning more about data appends, check out the resources we’ve listed below:

If you're looking for the mailing addresses of your supporters, you may want to reach out to an address append service for help.

How to identify corporate sponsorships with 360MatchPro

How to Identify Corporate Sponsorships [With 360MatchPro]

In today’s corporate world, employees and consumers are becoming increasingly focused on supporting socially responsible businesses. Consequently, more and more companies are developing philanthropic programming. And nonprofits looking to raise much-needed funds for their causes are turning to corporate giving as a way to build mutually beneficial business relationships!

As a nonprofit fundraiser yourself, perhaps you’ve recently developed a strategy in order to leverage matching gift opportunities (one of the most prominent forms of corporate philanthropy) for your mission. Maybe you’ve even invested in a matching gift solution to automate the process, better engage with your donors, and collect more individual and corporate funding for your cause.

Now begs the question: what other types of corporate philanthropy are on the table⁠, and how can you begin leveraging these initiatives for your organization?

For many nonprofits, corporate sponsorships are the answer you’re looking for⁠—and 360MatchPro by Double the Donation makes the process as easy as can be.

In this guide, we’ll walk you through everything you need to know about how to identify corporate sponsorships⁠ for nonprofits (and how your team can best pursue the opportunities) by exploring the following topics:

Like matching gifts, corporate sponsorships offer a win-win situation for the nonprofits and businesses that partake. However, many organizations have no idea where to begin when it comes to scouring for partnership opportunities, near and far.

Here, we’ll examine the best tips, tricks, and tools available for doing so (and what you can do with the tools you may already have). Let’s dive in!

The Basics of Corporate Sponsorships for Nonprofits

Corporate sponsorships are a particular form of support nonprofits receive from corporations, often for a specific purpose such as an event or other project.

Learn how to identify corporate sponsorships by learning the basics.

Benefits include not only the increased funding provided by corporate partners but also significantly elevated exposure and awareness brought to your organization through strategic co-marketing efforts.

Corporate sponsorships can come in many forms as well, including:

  • Financial ⁠— This is your most typical type of corporate sponsorship agreement and takes place when a company provides financial support to a nonprofit cause.
  • In-kind ⁠— In-kind sponsorships occur when a company donates non-monetary goods and services to an organization. This may include free or reduced-cost event space rentals, catering services, or even business gift certificates and products for prizes.
  • Media ⁠— Finally, media sponsorships are a unique type of corporate partnership where a company partners with a nonprofit organization in order to take on the cost of promoting the event⁠—such as with radio advertisements, TV commercials, or printed materials.

Then, regardless of the type of sponsorship offered, the nonprofit typically agrees to recognize the company through event or project marketing content (i.e., signage, merchandise, online advertising, and more).

How Matching Gifts and Corporate Sponsorships Work Together

Matching gifts and corporate sponsorships go hand in hand as two particularly powerful forms of corporate giving. Here’s what you need to know:

Matching Gifts

Matching gifts are one of the most popular examples of corporate philanthropy among companies and their employees and nonprofits and their donors. Essentially what occurs with this type of giving program is that businesses agree to provide funding to qualifying nonprofits in order to match charitable donations their employees make to the causes. Thus, individual donors function as arguably the most essential players in the partnership. Companies that offer matching gift programs will typically provide donation matches to a wide range of nonprofit causes that their employees support.

Corporate Sponsorships

On the other hand, corporate sponsorships take place when companies provide funding to nonprofit causes based on particular agreements made between the company and the nonprofit. Though donors and employees can certainly vie for these types of initiatives to occur, any one individual does not typically play a particularly hands-on role in corporate sponsorships being developed. Businesses that participate offer corporate sponsorships for nonprofits typically contribute larger amounts of funding to a smaller number of organizations as compared to employee matching gift programs.

The difference between identifying corporate sponsorships and matching gifts

However, the two concepts do see significant overlap as well. Specifically, both matching gifts and corporate sponsorships function as strategic partnerships between nonprofit organizations and for-profit businesses, and each philanthropic opportunities offer unique and substantial benefits to both parties involved.

3 Ways to Locate Corporate Sponsorship Opportunities Using 360MatchPro

With more than 32.5 million businesses operating in the United States alone, that’s a lot of potential sponsorships for nonprofit organizations. But how can they know where to begin their efforts⁠—and target their outreach toward companies that are the most likely to respond positively to partnership inquiries?

Here are three things fundraising professionals can do to identify top corporate sponsorship opportunities using Double the Donation’s 360MatchPro functionality:

1. Locate top matching gift companies.

Companies that offer matching gift programs are likely to be some of the best prospective corporate sponsors. After all, they already show an interest in philanthropy and supporting nonprofit causes, which can provide you with an existing “in” to the conversation.

If your organization has access to a 360MatchPro account, locating these companies is made even easier. Double the Donation’s automated matching gift platform offers a detailed dashboard that provides invaluable information for nonprofits about their donors. The page includes daily tracking of donations flowing into the system, the amount of identified matching gift dollars, real-time donor engagement statistics, and a list of the “top 10 companies” being looked up in their search tool.

Here's how to identify corporate sponsorships with 360MatchPro dashboard

Specifically, the top companies tool (which can also expand to show all companies contributing donation matches) provides an opportunity for nonprofits to deepen these relationships. With this functionality, users can quickly locate additional context on some of the most valuable companies to approach for corporate sponsorship opportunities and more.

When a user views this data, they can easily navigate to the company’s website and retrieve contact information to get in touch. From there, they can utilize the company’s status as a top matching gift company as a rapport-building tool to get their foot in the door.

For example, a nonprofit may communicate something like this to a business with which they’re interested in partnership:

“Our organization has received 620 donations and $28,000 match identified dollars from your company in the past year. We see that you are dedicated to charitable giving, and it seems that we have a lot in common already! Are you interested in partnering with our team as a corporate sponsor for our upcoming fundraising event?”

This can also set the stage for additional corporate sponsorships such as in-kind donations (e.g., a food bank or homeless shelter working with a business to set up a donation box at the company’s office or store), corporate volunteer opportunities (as team-building activities), and many more.

2. Utilize custom redirects for ineligible donors.

Unfortunately, not all companies offer matching gift programs⁠—but that doesn’t mean you should remove them from your list of potential corporate sponsorships.

In fact, existing donors who work for companies that do not match employee donations can be some of your greatest allies in the process! And Double the Donation makes it as easy as possible to empower these individuals with the tools they need to pitch charitable giving opportunities to their employers with custom redirects and powerful suggested next steps.

Let’s take a look at this idea in action! Here’s an example of a custom redirect from the Denver Rescue Mission:

Here's how one organization identifies corporate sponsorships with a custom redirect.

This organization sends follow-up emails after its donors have been identified as likely ineligible for a matching gift. The message includes a link to a dedicated web page that provides information on other ways the donors can make an impact without existing matching gift programs in place. And that’s something your team can do, too!

We recommend including a number of ways that the receiving donors can get further involved with your nonprofit⁠—even after determining that their gift is not able to be matched by their employer. For example, consider encouraging supporters to take the following next steps:

Make a recommendation for matching gifts.

For companies that don’t have existing matching gift programs, encourage donors to reach out and float the idea upwards. An employee may get in touch with their employer’s HR department to discuss the possibility of launching a matching gift program.

To further simplify the process for your donors, you might even provide a customizable template (such as the one included in this How to Advocate for a Matching Gift Program guide) they can use to pitch matching gifts and highlight the business value available to the company.

And who knows? They might end up developing a matching gift initiative after all!

Look into additional workplace giving opportunities.

Let’s say a donor’s employer doesn’t offer a matching gift program. That’s not to say they don’t have any workplace giving initiatives in place! Encourage donors who work for non-matching gift companies to look into additional corporate giving opportunities they may be eligible to participate in.

Thousands of companies offer volunteer grants, while others may provide annual grant stipends, paid volunteer time off, etc. The possibilities are endless, and all can have a positive impact on your organization.

Multiply their impact in other ways.

Perhaps the donor’s employer is not interested in launching any workplace giving opportunities just yet. That doesn’t mean the donor themselves is not able to amplify their impact on your cause! At this point, be sure to provide recommendations for other ways an individual can get further involved.

For example, if an individual has contributed a one-time donation, see if they’re interested in getting involved in a recurring monthly giving program! Alternatively, you can highlight other ways they can bring value to your cause, such as by volunteering with your organization or even taking on a peer-to-peer fundraising role.

You already know that your donors are invested in your organization and its cause. Having a strategy in place for getting match-eligible donors involved in their employers’ matching gift programs is great. But you don’t want to neglect those who have been identified as match-ineligible, either.

Guiding said donors toward additional opportunities for support is a must. And, if you have 360MatchPro, you don’t have to worry about following up with individual supporters, thanks to your customizable and automated email streams that lead the way.

3. Reach out to companies without matching gift programs.

Sure, your donors can be some of your strongest advocates for corporate partnership opportunities. But you can also reach out to potential sponsors yourself to propose business partnerships and build relationships.

One of the best ways to do so starts with the companies your donors work for that have been determined not to offer matching gift programs. After all, they’re currently missing out on a substantial opportunity for increased business success. Partnering with your organization can empower them to leverage philanthropy to make the most of it.

Consider reaching out to some of the top companies identified through 360MatchPro’s dashboard. From there, you can start with a simple template like this:

Consider reaching out to some of these top companies. You can start with a simple template like this:

“Hi! We see that more than 35 dedicated donors to our nonprofit are employed by your company. Unfortunately, however, it looks like you don’t offer a matching gift program. Because we already have so much in common with us, we were hoping you might be interested in developing a mutually beneficial corporate sponsorship.”

For the best results, be sure to highlight whatever value proposition you can provide your corporate sponsors in terms of your upcoming event or project. Not only will these companies be inclined to build a relationship based on the overlap between your two teams, but they’ll also be able to examine the tangible benefits made available by the partnership.

Depending on how the conversation goes, you might even decide to share with them our detailed guide on How to Start a Matching Gift Program if they’re interested in that opportunity as well.

Increasing revenue through corporate philanthropy is an excellent objective for nonprofits of all shapes, sizes, and missions. And learning how to identify corporate sponsorships is one of the best steps you can take to get there!

For the greatest results, be sure your team is equipped with the tools you need for ongoing, substantial success. For matching gifts and corporate sponsorship opportunities, Double the Donation’s 360MatchPro offers the best-in-class technology to drive matching gifts to completion, uncover potential sponsorships, and more.

Interested in learning more about corporate fundraising? Check out these other educational posts from Double the Donation:

  • Why Workplace Giving Matters for Nonprofits + Companies. Workplace giving programs such as matching gifts and volunteer grants can make a substantial impact on the nonprofits and companies that participate. Learn more about the benefits of workplace giving and how you can utilize the initiatives for your cause.
  • Corporate Giving Programs: The Ultimate Fundraising Guide. Corporate giving programs are not limited to matching gifts and corporate sponsorships! Find out everything there is to know about some of the most popular and effective philanthropy programs offered by companies across the globe with this detailed guide.
  • Matching Gift Databases: Our Comprehensive Guide for 2022. Matching gift software can make a huge difference for matching gift fundraising as well as other forms of corporate giving. Dive into this resource that highlights what to look for in a matching gift database and how it can help your team raise more.

Learn more about identifying corporate sponsorships and increasing matching gifts with Double the Donation.

Learn about the best nonprofit graphic design tools in this guide.

12 Best Nonprofit Graphic Design Tools to Amplify Your Cause

Rely on Kwala for your your nonprofit graphic design needs.

Your nonprofit probably relies on a variety of tools and software each day. From fundraising software to web development platforms, these tools keep your organization up and running. But what about tools that improve your nonprofit’s graphic design offerings?

Graphic design is a pain point for many nonprofits. Design software can be expensive and complicated, leaving many nonprofit professionals frustrated and without quality graphics. However, there are plenty of tools out there that don’t require a degree in graphic design to use.

Plus, turning to professional nonprofit graphic designers can simplify the process even further. They’ll do all the heavy lifting, so your nonprofit marketing team can focus on its strategies rather than learning how to use different design tools.

To get you started on your marketing transformation, we’ll explore the basics of nonprofit graphic design and some of the best tools and services to consider. Here’s what we’ll cover:

If your head is already spinning with questions about numbers and pricing, don’t worry just yet. Most graphic design tools and services offer free or reduced prices for nonprofits, ensuring your team can find a tool that fits within its budget.

If you’d like to skip learning about these tools altogether, consider turning to the professional designers at Kwala. As our recommended graphic design company, they understand the ins and outs of nonprofit graphic design and can bring your design visions to life.

Otherwise, let’s get started with a bit about why nonprofit graphic design matters.Here's why effective graphic design matters for nonprofit organizations.

Why invest in nonprofit graphic design tools or services?

Nonprofit marketing keeps your organization alive. Marketing shares your message with the people who want to support your mission, bringing in new donors. Oftentimes, this marketing relies on attractive visual elements to promote your organization, matching gift opportunities, and fundraisers.

In addition to catching supporters’ eyes with your marketing materials, graphics provide important benefits to your organization. Designing logos, social media posts, or flyers that look clean and professional can:

  • Market your nonprofit as a trustworthy organization.
  • Create cohesive, memorable branding.
  • Capture prospective supporters’ attention.
  • Make your content more skimmable for a fast-paced audience.
  • Create fresh and engaging social media posts.

Compelling graphic design does more than wrap your message in a pretty package. Effective graphic design organizes your content in the most efficient way possible, sending your supporters crystal clear messaging. Employ quality graphics in your messaging strategy to engage your audience and effectively communicate with them.

To create these designs, you can’t rely on just any graphic design tools. You’ll need ones that provide the exact features you need, whether you want to create artistic designs, edit original photographs, or create powerful videos.

Oftentimes, nonprofits are better off relying on expert designers who can deliver professional-grade designs. Then, there’s no learning curve required for your team. All you’ll need to do is communicate what you’d like your designer to create, and they’ll bring your vision to life.
We recommend relying on Kwala's nonprofit graphic design services.

Our Recommended Nonprofit Graphic Design Service

If your team doesn’t have the time to create its own designs, consider turning to nonprofit graphic design professionals. As our recommended service provider, Kwala can be a powerful resource for your nonprofit. After years working in the nonprofit sector, their team is devoted to pushing worthwhile causes forward with their professional-grade designs.

This service produces high-quality graphic design content with mission-driven organizations in mind. Between digital and print marketing materials, your team can get custom graphics that communicate your cause and stand out to supporters. Some of their core services include:

Kwala offers these essential nonprofit graphic design resources.

  • Fundraising flyers and brochures
  • Product designs for t-shirts, hats, and more
  • Digital ad and social media graphics
  • Website graphics
  • Letterheads

Whether you’re sending donor thank-you letters or promoting an upcoming fundraiser, your nonprofit can get custom designs for anything you need by working with Kwala’s talented team of graphic designers.

Why Kwala Stands Out

Skip the nonprofit graphic design tools and rely on the experts at Kwala.

Kwala’s our top recommendation for several reasons! Here’s what you can expect by relying on them for your nonprofit graphic design needs:

  • Nonprofit-focused skills. Kwala works exclusively with mission-driven organizations. They understand the sector and what stands out to supporters in both digital and print materials. That means you won’t have to spend time helping them understand your mission and the best way to communicate it through design.
  • Unlimited designs and revisions. Kwala’s customer service is unparalleled. Their team is devoted to producing nonprofit graphic designs that you’re happy with. Each month, you can request as many designs as you want. If you’re unhappy with the results, they’ll keep redesigning until you’re satisfied.
  • Dedicated graphic designer. When you partner with Kwala, you’ll be paired with a dedicated designer who will be responsible for handling all your nonprofit graphic design needs. Over time, they’ll get to know your mission on a deeper level, and you’ll be able to build synergy with them as you communicate on a regular basis.

Creating your own graphics can be difficult. Challenges like being short on time, understaffed, or lacking expertise make creating your own designs seem impossible. With services like Kwala’s, you can shift your attention back to accomplishing your mission-based goals.

Here are some of the best nonprofit graphic design tools you can use.

Top Nonprofit Graphic Design Tools

Your team might have time to undertake its own design projects, or maybe you’re curious about some of the nonprofit graphic design tools that professionals use. In any case, we’ve curated a list of some of the most popular platforms you can use to create graphics for your organization.

CanvaCanva is one of the top graphic design tools for nonprofits.

Canva is a graphic design tool complete with templates, ready-to-use graphics, and a stock photo library. With Canva’s extensive range of templates, you can create social media posts, flyers, brochures, and more with just a few clicks. These templates are fully customizable, so you can tweak and edit them to fit your nonprofit’s branding.

Canva offers a free version of its software that includes access to most of the basic editing tools as well as some graphics and photos. However, Canva offers a nonprofit program in which nonprofits are eligible to receive access to a free Canva Pro account.

Whether you want to create a design from scratch or drag and drop your content into a template, Canva is a versatile and beginner-friendly option for nonprofits.

VistaCreateVistaCreate is a top tool for nonprofit graphic design.

VistaCreate, formerly known as Crello, is a graphic design tool with templates, stock photos, and graphics. While VistaCreate is very similar to Canva, it focuses more on providing templates for social media content.

With VistaCreate, social media design templates are front and center, making it quicker and easier to create these posts. For nonprofits with a heavy focus on social media, this tool makes designing content for campaigns and projects a breeze. Easy access to a variety of social media post templates keeps your pages fresh and engaging for your supporters.

You’ll be able to:

  • Access their library of more than 70 million photos, videos, and vectors
  • Collaborate with up to 10 members on your projects
  • Remove image backgrounds, create your own stickers, and resize designs

VistaCreate offers both free and paid plans. With the premium plan, your organization gains access to unlimited downloads and all of VistaCreate’s templates and photos. Fortunately, nonprofits are eligible for free VistaCreate Pro plans.

ColourcodeColourcode is one of the best nonprofit graphic design tools.

Colourcode is a free color palette generator. With Colourcode, you can build your own color schemes or use preset themes like the monochromatic palette.

Whether you are getting started by creating a new brand, rebranding an existing organization, or designing a color scheme for a new project, choosing a color palette is essential.

This nonprofit graphic design tool positions the colors next to each other so you can visualize how they look together. Getting a good idea of how the colors mesh ensures that you don’t end up printing a color scheme you don’t like on hundreds of shirts.

DesignManticDesignMantic is a top nonprofit graphic design tool.

DesignMantic is primarily a logo maker but has templates for other nonprofit needs like t-shirts, flyers, and websites.

To get started, simply select the service you need, your organization’s name, and the industry you belong to. DesignMantic will generate logo designs based on this information, but you are free to modify the design until you’re satisfied.

To customize your logo, this nonprofit graphic design tool allows you to:

  • Add your tagline
  • Adjust the colors to match your brand
  • Include additional shapes or text
  • Change the position of the text and logo shape

DesignMantic allows you to create as many logos as you like at no charge. Typically, the service requires payment for any logos you decide to use. However, nonprofits can apply to receive a free logo.

PexelsPexels is one of the top nonprofit graphic design tools.

Pexels is a service that offers royalty-free stock photos and videos. Anything featured on the site is entirely free to use, and you can edit the photos and videos as much as you like.

When you take the time to choose photos that accurately communicate your cause, these images will enrich your nonprofit’s marketing materials and social media presence. To take it one step further, recoloring photos or cropping out anything you don’t love is a great way to adapt stock photos to fit your nonprofit’s branding.

Services like Pexels cut out the complicated steps of sourcing images, so you don’t have to take photos yourself or license another photographer’s work.

Adobe ExpressAdobe Express is another top nonprofit graphic design tool.

Previously known as Adobe Spark, Adobe Express is a program that’s similar to Photoshop and Illustrator. Available on both the web and mobile devices, this program offers:

  • Thousands of templates for almost any purpose or occasion
  • Adobe Stock royalty-free photos
  • A full library of Adobe Fonts
  • Intuitive tools that let you remove backgrounds, animate text, and more

Whether your organization needs Twitter banners, Instagram Story slides, or fundraising flyers, Adobe Express likely has something to fit your needs.

Because it is part of the Adobe Creative Cloud, Adobe Express operates similarly to other Adobe programs. This tool is a great option if someone on your team has previous experience using Adobe software but prefers a more streamlined, affordable tool.

Adobe offers a free version of this program with access to some of the templates, editing tools, and stock photos included in the full plan. The paid monthly subscription unlocks all of these options as well as other features like social media planning and scheduling. Don’t forget to enroll in Adobe’s nonprofit discount program if you are planning to use the paid option.

PixlrPixlr is one of the top nonprofit graphic design tools.

Pixlr is a platform that’s similar to Photoshop and has similar offerings to Adobe Express. However, Pixlr operates solely online and does not require a software download. If your nonprofit prefers a lightweight graphic design tool that can live in a browser, Pixlr is perfect.

There are different versions of Pixlr tailored to different needs, with some geared towards design professionals or video editing. Depending on your nonprofit’s graphic design needs, some features you might find useful include:

  • Basic editing tools such as cropping and a color picker
  • Filters to transform your photos into artistic visuals
  • Background removal tools, which are great for creating product images
  • Professionally-crafted design templates, which are great for creating Instagram stories, brochures, presentations, and more

Pixlr X is a solid place for nonprofits to start because it is a stress-free, simple way to create designs. This tool offers both free and paid premium options. The paid plan unlocks more features, such as more templates, fonts, overlays, and exclusive video tutorials.

BeFunkyBeFunky is a top graphic design tool.

BeFunky is a photo editor that simplifies many popular photo editing tools. For example, you can implement common photo edits such as:

  • Cropping
  • Resizing
  • Batch editing multiple photos at once
  • Removing backgrounds
  • Retouching
  • Generating photo collages

You can edit photos for your social media accounts or website in just a few clicks with BeFunky’s no-fuss editor. The site offers a free version of its software, but it has limited editing capabilities. BeFunky’s paid plan grants access to all of its quick and easy editing tools.

TectonicTectonic is a top nonprofit graphic design service.

Tectonic is a full-service video production company that helps nonprofits create high-quality videos.

In the world of social media and rapidly-developing technology, video marketing is a powerful force. In fact, marketing experts estimate that 93% of companies acquired new customers because of social media videos. Nonprofits can take notes from this strategy by incorporating video content into their marketing strategies.

While creating videos for your nonprofit might seem time and labor-intensive, finding the right tool for your nonprofit makes the task manageable. Tectonic has worked with mission-driven organizations to produce videos like:

  • Virtual fundraising events for community development organizations
  • Marketing collateral for international development organizations
  • Advocacy campaigns for human rights organizations
  • VR experiences for health-related nonprofits

This service helps nonprofits adapt to the current media landscape. Tectonic has experience creating hundreds of videos for nonprofit organizations around the globe. Because their services are tailored to the unique needs and challenges of mission-driven organizations, the videos they produce maximize nonprofit success.

About 93% of companies acquire new customers through social media videos.

AnimakerAnimaker is one of the top graphic design tools.

Animaker is a platform that makes creating short videos simple. Within its software, you can:

  • Create short animated videos
  • Make customized GIFs
  • Upload and edit videos in 4K video quality
  • Leverage more than 100 million stock videos and photos
  • Kickstart the design process with thousands of templates

Designed for beginners, this is a great tool if your organization needs to create video explainers or other clips.

Pricing for Animaker changes depending on your needs. While the tool offers a free version, it is limited in terms of editing capabilities and storage. Your nonprofit might find more value in the tools provided in one of the paid plans.

MorwebMorweb is a top nonprofit graphic design service.

Morweb is a CMS and web design agency all in one. This agency helps nonprofits spread their vision through award-winning digital design. If you are looking for a team that can help your organization build its website and grow its digital presence, look no further than Morweb.

Gain access to Morweb’s nonprofit CMS to develop and manage your website with custom tools and support catered to the nonprofit space, such as:

  • Drag-and-drop editing tools that eliminate the need for coding
  • A menu manager that allows you to add, edit, and reorganize your navigation menus
  • Premium widgets and page layouts that simplify the design process
  • Instant mobile-responsive designs, which make sure your site will load quickly and look crisp on any device

If your team needs help creating a custom website, their expert design team will step in. They have a proven track record of creating web designs that strategically present engagement opportunities and drive users to get involved in mission-driven causes.

All in all, Morweb is a combination of expert services and traditional web design tools, making its offerings factor into your nonprofit’s overall branding and digital strategy. Morweb’s professionals help guide customers through their process to create websites that address your project’s goals. Using Morweb’s fully branded, user-friendly websites in tandem with other graphic design projects adds cohesion and value to your nonprofit marketing.

If you're unsure about nonprofit graphic design tools, consider hiring expert designers instead.

Still not sure about using nonprofit graphic design tools?

Creating graphics isn’t feasible for every nonprofit organization. If your organization is understaffed, short on time, or inexperienced with graphic design, exploring external options is the best choice. However, working with agencies can be frustrating, especially if they don’t understand the unique nonprofit landscape.

Nonprofit graphic design services remove the guesswork and added stress that comes with working with a traditional agency. As we mentioned earlier, we recommend Kwala, a subscription-based service made up of a small team of talented graphic designers. This team is dedicated to helping mission-driven organizations succeed with professional visual elements.

So, what makes Kwala different? There are a few things that set this service apart from other graphic design agencies and tools:

These are the benefits you can expect when you rely on Kwala's graphic design services for nonprofits.

  • Designers know and understand nonprofits. Kwala is tailor-made for mission-driven organizations. Designers have extensive knowledge of the quirks and complexities of the nonprofit sector, and they understand your organization’s goals. The graphics they design reflect this knowledge, setting your organization up to receive positive donor reactions.
  • Nonprofits can focus on what matters — their mission. This service takes on graphic design responsibilities, so you don’t have to. Since you won’t have to jump through hoops with an agency or design your own graphics, you can get back to fulfilling your mission.
  • Your dollar is protected. Kwala prioritizes making the most of your time and money. With flat pricing and a 21-day money-back guarantee, you only have to pay for designs you love without any sneaky fees.

If your nonprofit is struggling with meeting its graphic design needs, consider contacting a graphic design service. These services are the most convenient, stress-free way to get quality, custom graphics.

Quality graphic design is crucial to engaging both current and potential supporters with your nonprofit’s mission. The internet is host to dozens — if not hundreds — of free and affordable nonprofit graphic design tools. However, if making graphics yourself seems overwhelming, using Kwala’s graphic design services for mission-driven organizations cuts out the stress while providing you with custom graphics.

If you want to learn more about nonprofit graphic design tools, check out these resources.

Additional Nonprofit Graphic Design Resources

Your organization’s marketing strategy is a key part of expanding your reach and growing your pool of donors. Getting started with the proper graphic design tools is a solid first step to creating cohesive visual elements for your organization, but there is so much more to learn.

If you’re looking for quality designs and don’t have time to learn how to use different tools, remember you always have the option to turn to professional designers! Those with nonprofit expertise will know what it takes to encapsulate your brand and communicate your cause to supporters through powerful visuals.

In the meantime, check out these resources to discover more about branding strategies and graphic design best practices:

Get started with Kwala's nonprofit graphic design services.

Marketing matching gifts to your internal team

Marketing Matching Gifts To Your Internal Team

Employees (or volunteers, for that matter) of any nonprofit should believe in their mission wholeheartedly. At the same time, team members across all roles and departments should be encouraged to further their good work in any way they can.

Why else would a person dedicate their life to any profession? Sure, some people might work for money alone, but in the nonprofit sector, the ultimate goal is often not a personal or financial one.

Rather, key objectives include delivering a positive effect on the world by helping solve problems and overcoming community roadblocks. This often involves providing a solution via goods or services where there once was a gap. The problem is that these solutions typically require a decent amount of funding to establish.

If you’re looking for new methods that your organization can use to collect increased funds, matching gifts are one of the best ways to go. And the first logical step in driving matching revenue is beginning with your nonprofit itself⁠—by marketing matching gifts to your internal team.

By incorporating the following matching gift marketing strategies into your overall nonprofit fundraising plan, you can ensure your team is doing the best job possible in acquiring matching gift funds. This should include prioritizing your:

Remember, internal outreach encompasses all areas of your nonprofit’s “behind the scenes” efforts⁠—including paid staff members, volunteer teams, dedicated fundraisers, and so on.

Let’s dive in with key ways to market matching gifts to these critical teams!

Marketing Matching Gifts With Internal Awareness

One of the first steps you’ll want to take in order to market matching gifts to your nonprofit’s internal team is to increase awareness of the opportunities within your organization. Make sure that every team member is familiar with the concepts involved with employee gift-matching so that they can be better prepared to pass on the information to interested supporters.

When your team has a solid foundation of knowledge about matching gifts, your staff and supporters will naturally spread the word about the opportunities. Informing your internal staff about matching gifts reminds them to prioritize and elevate matching gifts every chance they get.

Here are a few best practices to consider when marketing matching gifts by increasing internal awareness:

  • Host dedicated training sessions where you inform your nonprofit team about matching gift fundraising.
  • Clarify where team members should turn to seek more information about donation-matching⁠—whether that’s a matching gift team leader, additional resources, etc.
  • Incorporate matching gift training into your organization’s future onboarding initiatives to ensure new team members are being informed about the opportunities as well.

Internal promotion may be the most essential strategy for promoting matching gifts. Of course, you’ll want your fundraising team to understand and communicate the value of matching gifts. But don’t stop there! Make sure every person within your organization is trained on matching gift fundraising strategies⁠—from the board president to your custodial staff!

This can be as simple as informing your staff about matching gifts at your next organization-wide meeting. Then, implore your team to be mindful of these programs when speaking to both donors and prospects. Once the word about matching gifts is out, it can spread like wildfire from one trusted voice to another.

Marketing matching gifts to your internal team with matching gift awareness

Marketing Matching Gifts With Matching Gift Teams

Strategies for marketing matching gifts to your internal team typically begins with establishing a dedicated matching gift coordinator and team. Once ready and equipped, these individuals will work to spread the word and prioritize the opportunity for everyone else involved with your nonprofit.

Sure, everyone should have basic knowledge when it comes to corporate gift-matching. But in order to fully implement the funding source in your overall nonprofit fundraising strategy, it’s important to form a dedicated matching gift team that goes above and beyond in pursuit of matching gifts.

Here are a few best practices to consider when marketing matching gifts by forming a matching gifts team:

  • Identify a leader of your matching gift fundraising team to ensure matching gifts are promoted to donors and be there to answer questions about matching gifts.
  • Pull individuals from your marketing, fundraising, volunteer coordinating, and other relevant departments.
  • Make an effort to streamline your matching gift processes and implement a culture of matching gifts.

For the greatest results, a matching gift fundraising team should address specific roles in the matching gift process. This group of dedicated individuals is designed to get all of your matching gift efforts streamlined and bring in more corporate-matched donations than ever before.

Specifically, hiring a matching gift expert (or forming a team of matching gift fundraisers) will ensure that you have a point of contact for everything matching-gift-related. This can lead to better outreach and marketing strategies for matching gifts. There’s a real science to maximizing matching gifts, and it takes foundation in proper execution from a dedicated matching gift team.

Marketing Matching Gifts With A Matching Gift Fundraising Plan

With your matching gift team in place, it’s time to execute your efforts with a detailed fundraising plan. With determination and proper strategy on your side, your organization as a whole can benefit from a substantial increase in doubled donations.

To do so, be sure to first identify to whom you plan on marketing matching gifts⁠—and how you aim to do so. This step also involves determining exactly what information you’d like to share with donors. Consider the following questions:

Do you simply want to inform donors that matching gift programs exist? Shall you educate them on how to get involved? Would you like donors to know how matching gifts provide necessary additional funds for specific mission initiatives? Are you aiming to direct eligible donors directly to their companies’ matching gift program guidelines and instructions?

More than likely, your answer will involve a combination of each key topic. But don’t forget⁠—before you can craft your plan to communicate the above information to donors, you’ll need to ensure your nonprofit team is up to speed as well.

Here are a few best practices to consider when marketing matching gifts to your internal team by developing a detailed matching gift fundraising plan:

  • Establish specific, measurable, attainable, relevant, and time-bound goals for increasing matching gift awareness and revenue.
  • Discuss matching gift opportunities with the tangible mission impacts in mind. Your team members care about your cause and will be increasingly motivated to seek donation matches when they can better visualize what’s at stake.
  • Evaluate the most effective marketing opportunities for promoting matching gifts. Prioritize the outreach channels that will best serve your nonprofit (such as direct mail, social media, email, etc.) while keeping in mind that a multi-channel plan is typically the most ideal choice.

When you inform your staff about matching gifts, it essentially launches the domino effect, and, before you know it, soon, word has spread throughout your entire network about the power of matching gifts.

Be sure to articulate that submitting a matching gift will allow people to go the extra mile and do even more for your mission⁠—all without having to reach back into their own wallets. That should be the foundation of your matching gift fundraising plan!

Marketing Matching Gifts With Key Metrics

As you dive into marketing matching gifts to your nonprofit’s team by forming a marketing plan, sharing corporate giving content with donors, and incorporating matching gift training into ongoing staff management, don’t forget to also measure your results.

Here are a few best practices to consider when marketing matching gifts by tracking and recording key fundraising metrics:

  • Keep track of the number and value of match-eligible gifts identified.
  • Record the number and value of matching gifts received in a certain time period.
  • Calculate your organization’s matching gift rate (i.e., the number of matching gifts received divided by the total number of individual donations).
  • Make a note of the percentage increase on individual donations (matching gift value divided by the total value of individual donations).

By tracking, recording, and analyzing key fundraising metrics, you can easily evaluate your data. From there, you’ll be able to continuously improve your matching gift promotion strategies both internally and beyond your own team.

Remember⁠—there’s always room for improvement when it comes to optimizing your fundraising efforts. As you learn from past initiatives and aim for increasingly improved results, keep in mind that key updates can be made to better engage with your audience (not to mention your own internal team) at any time.

Marketing matching gifts to your internal team with key metrics

Getting your nonprofit’s team on board with matching gifts is an essential prerequisite for effective matching gifts fundraising. Before you can market the opportunity to external supporters, it’s vital that your fundraisers are up to speed with all things matching gifts and ready to communicate the impact and importance of these programs to donors and supporters.

It all starts with marketing matching gifts to your internal team! Be sure to increase awareness of the programs, form a dedicated department devoted to amplifying matching gifts, and track and report key fundraising metrics throughout the process.

Ready to learn more about matching gift opportunities? Read up on these additional resources⁠—and be sure to share your findings with the rest of your internal team:

Learn more about marketing matching gifts to your internal team with Double the Donation.