Check out these ideas and examples to incorporate matching gifts across your fundraising and communications.
Your donors clearly care about your organization. Provide match information immediately after the donation process.
The sooner after a donation that a matching gift request is submitted, the better. Match details placed directly on the confirmation page encourage immediate action.
Create a matching gift page for your nonprofit where you provide donors with company-specific matching gift forms, guidelines, and instructions. Then share this page with your supporters.
This is a page you will be referencing and linking back to throughout the matching gift promotional process, so ensure that it is as informative and encompassing as possible.
As donors are looking for ways to support your organization, remind them that having their employers double their donations is a simple way to make their gift go further.
From the ways to give section of your website, direct donors to a page with more information. You could send them to your own matching gift page or the page hosted for you on Double the Donation’s website.
You are already mailing thank you letters and organizational information to supporters. Modify these letters to promote matching gifts.
The goal is to expose donors to matching gifts on as many communication platforms as possible. Direct mail is no exception.
After you receive a matching gift check from a corporation, don’t forget to acknowledge the donor who took a few minutes to submit the match request.
Recognizing your matching gift all-stars is a great way to encourage matching gifts while still ensuring your donors continue submitting their match requests in the coming years.
While you should be encouraging donors to submit matching gift requests at the time of the donation, many companies have an extended grace period.
The end of each year / start of each new year are great times to remind all donors that there may still be time to submit a matching gift.
Don’t miss out on a final chance to double donations from the year!