A common inquiry we receive at Double the Donation centers on how to strengthen relationships with corporations that offer generous matching gift donations. Many organizations wish they had more ways to reach out to these businesses post-donation and strengthen corporate relationships. After all, doing so allows causes to demonstrate how a strong relationship could provide significant public relations benefits for companies.
In other words, matching gift programs not only double the donations of individual employees but also provide a unique opportunity for nonprofits to connect with companies on a deeper level. And in this post, we’ll explore actionable ways to use matching gifts to strengthen and grow your corporate partnerships.
These include the following practices:
Show extra gratitude to matching gift contributors.
Implement public recognition of matching gift partners.
Pitch a customized, one-off matching gift program.
Provide reporting and impact information on matching gifts.
By leveraging matching gifts in a thoughtful manner, nonprofits can go beyond immediate financial support to establish ongoing relationships with corporate partners that lead to increased engagement, visibility, and expanded support over time. Read on to find out how!
Show extra gratitude to matching gift contributors.
Does your organization have one corporation (or even a few!) that really stands out in the field of matching gift donations? It’s important that this company knows how big of an impact they’re making on the work you do—and how much you appreciate their support. Yet sometimes, a simple, albeit wonderful, acknowledgment letter is not going to emphasize your thanks enough.
So, what else can you do?
Write thoroughly personalized thank-you messages. A personalized thank-you message goes a long way in showing that a nonprofit truly values a company’s support. Unlike generic acknowledgments, thoroughly personalized messages reflect an organization’s understanding of the company’s contributions and express gratitude in a way that feels particularly genuine. For the best results, use specifics in your phrasing, highlight employee involvement, and mention the impact their giving has on your mission.
Host an appreciation event. An appreciation event dedicated to recognizing corporate partners who provide matching gifts can be a meaningful gesture, offering a memorable way for company representatives to feel truly valued. Whether it’s a luncheon, dinner, or a small networking reception, an appreciation event creates an environment where the company’s contributions are celebrated with a personal touch.
Send small gifts or tokens of your appreciation. Sending a small, thoughtful gift or token of appreciation can be a delightful way to express gratitude for a company’s matching gift contributions. These gifts don’t need to be extravagant; a simple but meaningful gesture can go a long way. You can even consider branded merchandise or a mission-aligned gift, along with a handwritten note!
By focusing on one-on-one interactions and direct expressions of gratitude, nonprofits can make corporate partners feel truly valued, building the foundation for a lasting, mutually beneficial relationship.
Implement public recognition of matching gift partners.
In addition to private thanks, it’s also a good idea to celebrate your matching gift contributors out loud. After all, implementing public recognition for matching gift partners is a strategic way for a nonprofit to show appreciation for corporate support—while also amplifying awareness of matching gift programs among the company’s employees, the nonprofit’s supporters, and the broader community as a whole.
Here are a few ways organizations can incorporate public recognition into their matching gift strategy:
Press Releases
Let’s say you’re looking for ways to publicly share your appreciation for a particularly large matching gift company. One simple and highly visible form of extra thanks would be a press release to local publications. This document could include information about the circumstances of the donation, how big of a matching gift partner they are (if, for example, you have many donors who work for a company that offers matching gifts on a recurring basis), and the kind of programs and mission work the donations help progress.
The important thing here is that the company (or companies) providing matching gifts to your nonprofit organization are getting public, positive recognition for the donations they make. As a result, they’re more likely to donate in other capacities in the future when they see the kind of public acknowledgment they can get by contributing to your cause.
Social Media
This one is seemingly a no-brainer, but it’s always amazing what kind of far-reaching impact a Facebook or Twitter post can have on relationships. By thanking a corporation for their generosity with matching gifts and including the positive impact they are having on the community, your nonprofit is taking an extra (and, again, simple) step to show the company—and the public—how grateful you are for their support.
Donation Page Confirmation Screens
For the best fundraising results, your organization’s donation pages should include information about the benefits of matching gifts, along with a mention of some of the top corporate donors in the area. When you present companies that have recently contributed matching gifts to your cause immediately after donors give, it shows many of their employers’ commitment to the community. This, in turn, increases the chances an individual gets their gift matched post-donation—all while their momentum and engagement with your cause is still high.
Meanwhile, growing the number of eyes that see a corporation’s name in a positive light also increases the likelihood of forming a stronger relationship. After all, positive PR for a company (especially by a nonprofit organization) is a huge key to ensuring future collaboration.
Your Matching Gifts Page
Don’t forget to highlight examples of matching gift companies supporting your efforts directly on your dedicated Matching Gifts page, too. Remember: this resource is a centralized hub for all things matching gifts. It makes sense to publicly recognize the companies matching employees’ donations to your cause!
Check out this example of a well-designed matching gifts page from UGA:
Doing so will not only provide positive publicity for the company but also encourage your other donors to see if their employers will match their gifts.
Blog Posts
If you have a blog on your website, this can be another excellent opportunity to spotlight standout companies giving to your cause through matching gifts. And because blog posts can contain longer-form content (as opposed to, say, your Match Page or donation confirmation screen), you have more real estate to promote the companies supporting your efforts.
For the best results, these blog posts should also contain an overview of matching gift programs in general—and how individual donors can determine if they’re eligible even if they don’t see their specific company in the list. We even provide some pre-written blog articles for use by organizations like yours!
Event Recognition
If you’re promoting matching gifts at an upcoming fundraising event (hint: you should!), take the time to recognize some of the major players matching gifts to your organization.
Even if these companies are not actively sponsoring your charitable event, just mentioning the impact they have on the work you do through matching gifts (without outshining the actual corporate sponsors, of course) is going to make a difference.
Pitch a customized, one-off matching gift program.
Tons of companies are already matching gifts—but unfortunately, not all do. If you’re looking to use matching gifts as a way to build relationships with businesses that haven’t yet implemented these programs, proposing one-off matching gift initiatives can be a highly effective approach.
Start by identifying companies with a notable number of employees already donating to your organization, as these businesses may be open to encouraging employees’ philanthropic interests.
From there, approach the company with a proposal for a limited-time, one-to-one matching gift opportunity tied to a specific campaign or project. This makes it easier for the company to try out a matching program—and support your cause—without committing to the long term. As you do so, highlight how the initiative can increase employee morale, demonstrate corporate responsibility, and positively impact the communities in which the company operates.
For nonprofits, this approach can establish new corporate relationships and grow into a more permanent partnership. Furthermore, by making the company an integral part of a successful campaign, nonprofits can demonstrate the value of corporate funding, often encouraging the business to adopt or expand matching gifts in the long run.
Provide reporting and impact information on matching gifts.
Companies that offer matching gifts want to see that their dollars are making a difference—not only for their own bottom lines but for the organizations they support through the programs. Luckily, providing detailed reporting and impact summaries on matching gift contributions shows companies the tangible results of their donations. So that’s what we recommend doing!
In order to do so, consider creating tailored reports, offering data on funds raised through matching gifts, employee participation rates, and specific outcomes funded by the contributions. Visual aids, such as infographics or mission-relevant photographs, can bring these numbers to life, too.
When companies see the real-world impact of their matching gifts, it builds trust and reinforces the value of their partnership with the nonprofit. Reporting demonstrates transparency and accountability, qualities that can strengthen corporate loyalty and inspire continued, possibly increased, support.
Next Steps for Creating Stronger Relationships
Matching gifts represent more than just additional funding—they’re an invaluable bridge between nonprofits and the corporate community. By strategically engaging with matching gift programs, nonprofits can build meaningful, long-lasting relationships with corporate partners that go beyond monetary support.
Through consistent, personalized gratitude and opportunities for deeper involvement, nonprofits can transform matching gift contributors into the most loyal of advocates for their causes. And by harnessing the potential of these partnerships, organizations position themselves for long-term growth, enhanced visibility, and a wider-reaching impact that benefits both their mission and their corporate allies alike.
Good luck!
Interested in learning more about matching gifts and corporate partnerships? Check out the following additional resources:
The top companies know that sales alone are no longer everything. Instead, employees, consumers, and investors want to know that businesses are committed to making the world a better place in their everyday operations. And that’s where these CSR statistics come in.
CSR (or corporate social responsibility) encompasses a company’s efforts to contribute to society, from corporate philanthropy to environmental advocacy and beyond. Since CSR refers to various programs and initiatives, however, it can be difficult to conceptualize its impact and how organizations should approach it.
Thus, to illustrate the multifaceted nature of corporate social responsibility, we’ve compiled a list of 16 helpful CSR statistics here. This data will show the necessity of adopting CSR and which methods nonprofits should use to maximize it.
When employees come to work each day, they want to feel like they’re making a difference. Even if their jobs don’t directly affect those in need, employees take comfort in knowing that the companies they work for use their revenue and team time for good.
As a result, companies should make sure employees are up to date with any relevant CSR initiatives. Employers might consider sending monthly or quarterly updates about steps the business is taking to make the world a better place, with teams taking pride in knowing their employers are committed to improving the local community.
For nonprofits, this ultimately means more employees working for philanthropic-focused businesses—and more opportunities for corporate giving!
2. 71% of employees think it’s important to work at a company that gives back through philanthropy and volunteering.
Employees want to get involved in their companies’ CSR efforts. Fortunately, the two easiest ways for them to do so are corporate giving and volunteering.
When a company starts a corporate giving program, it shows employees that the business cares about their interests—and wants to work together to give back to the causes they’re passionate about.
There are a variety of elements these corporate giving programs may include, such as:
Matching gifts. Companies match employee donations to their nonprofit of choice, typically at a 1:1 ratio.
Volunteer grants. Companies contribute to nonprofits based on the number of hours their employees volunteer.
Fundraising matches. Companies apply funds to match revenue individual employees raise for walkathons, runs, or other events.
Community grants. Nonprofits apply for grants offered by companies in areas such as disaster relief.
Annual giving campaigns. Companies run specific fundraising campaigns during the end of the year or dedicated giving days.
Automatic payroll deductions. Employees easily donate to their favorite causes on a regular basis, straight from their paychecks.
Annual grant stipends. Companies distribute a predetermined amount of money to employees each year for them to donate to their nonprofits of choice.
Internal employee fundraising. Nonprofits and companies rely on their team members to raise money for worthy causes.
Scholarships. Businesses may help students pay for tuition, living expenses, food, and other associated costs.
Sponsorships. For nonprofits hosting events, corporate sponsorships can be very helpful in securing necessary funding. Additionally, nonprofits promote and thank their corporate sponsors, allowing businesses to gain positive publicity.
In terms of volunteering, employers should encourage employees to participate by developing a formal corporate volunteer program. This can involve reaching out to nonprofits to line up volunteer opportunities or surveying employees to find out which organizations they already volunteer with.
The next of our CSR statistics quantifies the substantial impact social responsibility has on charitable organizations. Ultimately, your company’s CSR initiatives can provide much-needed revenue to nonprofits, which can use those funds to better assist their beneficiaries.
Companies interested in giving back are encouraged to locate nonprofit partners that align with the company’s core values and mission. For example, companies that sell food products may partner with an organization that fights hunger. That way, the business’s CSR efforts will be more meaningful and authentic to its core values.
The two most popular forms of corporate giving are matching gifts and volunteer grants. Matching gifts occur when an employee contributes to a nonprofit, and their employer matches that donation. While most companies match employee donations at a 1:1 ratio, others match at a 2:1 or 3:1 ratio.
As a result, matching gifts have the potential to double—or even triple—a nonprofit’s donation revenue. With this type of corporate giving, you incentivize supporters to give back to their favorite causes and help worthy nonprofits like yours earn more along the way.
Volunteer grants, meanwhile, are like matching gifts with a twist. Instead of matching donations, companies contribute to nonprofits based on the number of hours their employees volunteer. Companies can have a massive positive impact on their nonprofit partners by offering them additional funds and corporate volunteers.
It’s important to note that the companies with the most successful matching gift and volunteer grant programs (including many of the Fortune 500) use corporate giving software. This type of platform allows businesses to manage components of their corporate giving programs, including:
Employee donations
Automatic payroll deductions
Matching gift requests
Volunteer hour logs
Volunteer grant requests
Team volunteer opportunities
Company corporate giving metrics
With all of their corporate giving information in one central location, companies can more easily communicate with their employees about their philanthropy programs and ensure donation request forms are completed in a timely manner.
5. 65% of companies provide paid volunteer time off for employees.
This statistic highlights the growing popularity of Volunteer Time Off (or VTO) programs in the corporate world. All in all, VTO allows employees to take paid time off during working hours to volunteer for causes they care about, combining the professional and philanthropic spheres. The fact that nearly two-thirds of companies offer this benefit shows the increasing importance businesses place on corporate social responsibility (CSR) and employee engagement.
For nonprofits, this is an opportunity to partner with companies and tap into a ready and enthusiastic volunteer base. It also signals a shift in corporate culture, where giving back to the community is seen as an essential business practice rather than a secondary initiative.
6. VTO companies offer their employees an average of 20 hours per year.
On average, companies with VTO programs allocate between 8 and 40 hours annually for each employee to engage in volunteer activities—with the mean number landing at 20 hours each year. This represents a meaningful commitment, providing employees with sufficient time to make a significant impact without compromising their professional responsibilities.
For employees, these 20 hours can foster personal fulfillment and skill development. For companies, this level of support enhances employee satisfaction and retention, as individuals feel their workplace values their personal interests and community contributions. Meanwhile, nonprofits benefit by engaging highly motivated volunteers during this time, helping them achieve their missions more effectively.
7. 78% of donors are unaware if their company offers a matching gift program.
It’s difficult to make a large impact with a matching gift program if a company’s employees don’t know about it. That’s why it’s so important for businesses to include matching gift guidelines in their corporate giving policy and promote matching gift opportunities to their teams.
On the other hand, even knowing that a company’s matching gift policy exists doesn’t guarantee that supporters will participate. In fact, 16% of donors know their company offers matching gifts, but they’re not sure if they’re eligible or how to submit a request.
As a result, many nonprofits embed corporate giving database tools within their donation pages that allow donors to search for their employer, determine their eligibility, and submit a matching gift or volunteer grant request.
Typical nonprofit corporate giving software enables donors to fill out their information and send matching gift and volunteer grant requests to their employers. With auto-submission through 360MatchPro, the process is even easier. All employees have to do is input their corporate email address, and the platform will send their employer the appropriate request on their behalf.
This approach ensures that more donors send matching gift and volunteer grant requests, increasing corporate giving participation and employee engagement.
8. 96% of companies find that employees who volunteer are more engaged than their coworkers who don’t.
Corporate volunteer programs give employees a hands-on opportunity to get involved in CSR. Thus, in addition to benefiting those in need, volunteering can also improve employee engagement for companies.
When a business organizes volunteer shifts for its employees, you give them the opportunity to build valuable teamwork skills. Additionally, employees who work for companies that provide volunteer grants and other volunteer programs feel more empowered by their employer to make a difference.
After all, employees feel increasingly invested in companies when they can directly contribute to their social good efforts, leading to higher engagement in the workplace.
9. 88% of Millennials find their jobs more fulfilling when their employers provide CSR opportunities.
With Millennials making up 39.4% of the workforce, it’s important to tailor your company culture to this large segment of working professionals. And an overwhelming majority of Millennials believe CSR opportunities enhance their roles.
For many corporate employees, their job descriptions don’t necessarily include helping communities in a direct way, but most people feel best about themselves when they’re making a positive impact on others. CSR opportunities help close this gap.
Employees who give to their favorite causes or volunteer with nonprofits through their companies’ corporate giving programs feel a greater connection to the business. In other words, CSR makes jobs more than just jobs. These types of initiatives empower people to work with their employers for the betterment of society.
10. 55% of employees would take a lower salary to work for a socially responsible company.
Many individuals feel so passionate about CSR that they would rather work for a socially responsible business with a lower salary than make a larger salary at a company that doesn’t prioritize CSR. And this data shows that companies in the midst of recruiting and hiring can entice applicants with their CSR initiatives.
While employees certainly want to (and should) be paid in accordance with their skills and experience, there’s a growing sentiment that job fulfillment is sometimes more important than salary. As evidenced by the two previous CSR statistics, CSR programs enhance the employee experience and make people feel connected to their workplace. It’s a win-win!
Therefore, companies that want to attract purpose-driven applicants should take the time to develop comprehensive CSR programs. That way, they can demonstrate their commitment to social good and encourage prospective employees to join in.
11. 89% of corporate executives think employees are more satisfied when their company has a strong sense of purpose.
Not only do employees report that they prefer companies with a social conscience, but corporate executives also notice a difference in employee attitudes when companies are driven by CSR. Leadership teams recognize that corporate social responsibility gives employees something to work toward in addition to their career goals and aspirations.
When employees feel satisfied in their roles, they’re more likely to put their best foot forward in the workplace. As a result, employees will be more productive and invested in their work, resulting in better outcomes for business objectives.
12. 58% of companies say workplace giving programs are important in retaining employees.
One of the biggest challenges of running a business is retaining employees. Over the long run, it’s much more cost-effective to retain employees than hire new ones. Not to mention, keeping the same employees around allows you to leverage their expertise and knowledge of the company to drive your goals forward.
Since workplace giving programs make employees feel more fulfilled and engaged at work, they also help ensure employees stay with their current employers. As a result, employees who participate in corporate giving have 75% longer tenures in the workplace.
13. 77% of consumers want to purchase from companies with CSR initiatives.
Employees aren’t the only ones invested in companies’ CSR programs, either. Social responsibility is becoming increasingly important to consumers, too—so much so that it’s influencing their purchasing decisions.
This statistic indicates the positive financial impact of adopting CSR practices on a company’s bottom line. To ensure customers know about the work a business does to better society, the company will want to advertise its CSR programs well.
Here are some examples of how they can do so:
Posting pictures of corporate volunteers on social media
Spotlighting how much a company donates to different causes each year on product packaging
Updating customers on current CSR projects through newsletters or other communications
While CSR may (or may not) directly influence sales, it can reveal a company’s core values to consumers who feel inclined to support charitable businesses. And it unlocks opportunities for corporate partnerships, too!
14. 73% of investors look to invest in companies that improve the environment and society as a whole.
Investors have the potential to skyrocket a company to success. These days, investors are not only looking for companies with high profitability but also those that are making a positive impact on the world around them.
Implementing and reporting on CSR efforts can increase the likelihood that purpose-driven investors support a business. For companies looking for investors, try researching potential investors ahead of time—and include information about your CSR programs in your pitches. This is especially true for investors who have previously demonstrated interest in CSR!
In its Survey of Sustainability Reporting, KPMG explains that the G250 list comprises the world’s 250 largest companies by revenue. Considering that nearly all of them report on their sustainability efforts, it’s suggested that other businesses do the same.
Reporting on a company’s CSR efforts, such as sustainability or philanthropy, increases transparency with stakeholders, including employees, consumers, and investors. And nonprofits can help by providing their corporate partners with detailed impact reporting data, too!
When a company compiles its annual report, it may notice gaps in its CSR strategy that can be addressed with the team. That way, the business can ensure its strategy is comprehensive and represents the company’s commitment to its values and CSR interests.
CSR is not slowing down anytime soon. In fact, the majority of companies are growing their corporate giving programs to support even more causes and communities in the near future.
This data point indicates that CSR is not just a trend. It’s now a given for companies that want to stay relevant and positively perceived in the eyes of all stakeholders, and businesses should be following suit with their investments and resources.
Wrapping Up & Additional Resources
Whether you’re a nonprofit seeking corporate sponsorship or a company looking to amplify your social responsibility efforts, these CSR statistics should serve as a powerful reminder that impactful giving starts with intentional strategy.
After all, understanding and leveraging CSR statistics is vital for both nonprofits and companies aiming to make a meaningful impact. For nonprofits, these data points highlight the importance of aligning with corporate partners that value social responsibility. Meanwhile, for companies, they underscore the benefits of integrating CSR initiatives into their business strategies.
From boosting employee engagement to strengthening brand loyalty and increasing social impact, CSR is a win-win for all.
We hope these CSR statistics helped you better understand the trends and impact of social responsibility in nonprofit fundraising. For more information, check out the resources below:
Become an Expert: Access The Ultimate Guide to Matching Gifts. Get our complete guide to corporate matching gift programs! Learn the ins and outs of the matching gift experience, best practices for raising more, and tools to streamline the process.
Today, companies are diving deep into social good causes in large part due to the rise of corporate social responsibility (CSR), which reflects a company’s efforts toward improving society. One of the biggest programs to come from CSR is workplace giving.
Workplace giving programs are important to more organizations than just the companies that run them. Nonprofit organizations all over the world benefit from CSR initiatives, with workplace giving at the forefront, raising approximately $5 billion every year.
Both companies and nonprofits should focus on workplace giving to reap its unique benefits. That’s why we’re going to cover the following topics:
Workplace giving can have a huge impact on society as a whole, benefiting nonprofits all over the globe. But there’s more to it than that. Let’s get started.
1. What is workplace giving?
Workplace giving is a company-sponsored program that provides its employees with the opportunity to financially support nonprofit organizations.
Through workplace giving, employees can make charitable donations to the nonprofits they care about.
Workplace giving is an umbrella term, which means it can refer to multiple types of programs. Diversifying workplace giving can encourage greater employee participation. When you provide multiple ways to get involved, employees have the freedom to choose how they want to give and actively take part in the process as a result.
As part of workplace giving, companies can choose to:
Match donations.Corporate matching gift programs are a form of workplace giving in which companies financially match donations their employees make to nonprofits, essentially doubling employees’ donations.
Offer volunteer grants. For employees who might not be able to donate financially, they can still donate their time. Employees who volunteer on a regular basis with a nonprofit can submit a volunteer grant request to their employer. This means the nonprofit will receive a donation from the employer based on the number of hours the employee volunteered.
Payroll deductions. Payroll deductions are one of the most common types of workplace giving. Rather than employees going out of their way to make donations, payroll deductions automatically deduct a portion of their paychecks to donate to a charity of their choice. Payroll deductions are usually small but can quickly add up, allowing one nonprofit supported by an entire company to amass significant financial support.
Of these programs, corporate matching gifts are arguably the most effective and important giving channel to focus on as both a company and a nonprofit. Most companies match at a 1:1 ratio (a dollar for a dollar), but ratios can range from 0.5:1 to 4:1. Many companies also match donations to a wide range of organizations, with few restrictions.
Workplace giving can be enhanced by any of the programs we’ve already mentioned. But the most important thing to remember is that when companies offer multiple ways to give to charities, employee participation as a whole will rise.
2. Why workplace giving matters for companies
Beyond the social good workplace giving promotes all around, there are specific benefits for companies:
When it comes to employee engagement, a company’s employees tend to be happier working for companies that support generous giving initiatives, and companies with happy employees outperform their competition by 20%.
69% of employees feel a stronger sense of loyalty to their employer if they have a workplace giving program. This loyalty leads to higher retention, meaning less turnover and more time spent investing in experienced employees rather than training new ones.
Apart from internal benefits, companies also maintain a positive public image in the communities in which they operate. 84% of consumers state they have more trust in businesses that have charitable giving programs.
Your company has spent a lot of time and energy setting up its workplace giving program, and you can start reaping its benefits faster the easier employee participation is. After all, the more your employees take part in workplace giving, the happier they’ll be.
When an employer leverages a workplace giving platform equipped with auto-submission functionality, which recently came out of beta for all 360MatchPro users, it makes workplace giving participation easier than ever before. Not only is it quicker for employees to get involved, but it’s also simpler for companies to organize, establish, and maintain their programs.
Employers can spend less time tracking and reporting on employee giving and matching gift submissions, reducing the administrative workload it takes to manage workplace giving. And it’s all while making a larger impact on the causes their employees care about!
3. Why workplace giving matters for nonprofits
It’s obvious that workplace giving campaigns help nonprofits financially. But the benefits go deeper than that.
When companies emphasize corporate matching gifts and other workplace giving programs, nonprofits benefit tremendously. This is because:
Workplace giving builds stronger relationships between nonprofits and companies/employees. Even charitable employees can forget to give on occasion, but workplace giving makes interacting with nonprofits a routine part of their schedule, increasing interactions and strengthening their investment in the nonprofits they give to.
Long-term relationships between nonprofits and companies lead to ongoing partnerships. When multiple employees give to the same nonprofit, leadership may be inspired to take their support to the next level with corporate sponsorships for the nonprofit’s events and programs.
Nonprofits can better serve their constituents and their missions. Nonprofits also save time and resources by participating in workplace giving programs. They can receive gifts in a cost-efficient way without spending time soliciting donations. Instead, that time can go to doing good.
When companies do everything they can to encourage employees to participate in workplace giving programs, nonprofits gain more than just monetary support. They’ll become part of a larger community that helps them reach their goals.
How auto-submission helps
With higher participation rates by companies and their employees, auto-submission leads to greater revenue for the nonprofits on the receiving end of the relationship. More matching gifts are processed with auto-submission, meaning charitable organizations in need of support earn more revenue.
Not to mention, matching gift auto-submission directly addresses obstacles that nonprofit fundraisers have been facing for years! Common roadblocks, such as a lack of donor awareness of workplace giving programs and non-completed submission forms, are eliminated with auto-submission. Donors are more inclined to complete their end of the process when it’s as easy as a single click, and they’re also likely to keep giving and matching year after year.
4. Why workplace giving matters for employees
Workplace giving doesn’t just benefit companies and nonprofits. As previously mentioned, companies that participate in workplace giving maintain a higher employee engagement rate and lower turnover.
Let’s look at how workplace giving programs can further benefit employees specifically:
Employees give to reputable charities. One of the benefits of workplace giving—especially for employees—is that they can be certain they’re giving to reputable organizations. Generally, workplace giving programs screen the nonprofits that are allowed to participate. This means employees can rest assured their donations are going to a good cause.
Employees give in smaller increments. Employees who might not be able to donate a large sum at once can benefit from automatic payroll deductions. The smaller amounts deducted from each paycheck will add up over time, and, when paired with a matching gift from their employer, add up to make a real impact.
Employees make a larger impact overall. Even if employees are only able to donate in small increments, their gifts combine with those of thousands of employees across the country. These donations are also unrestricted, meaning nonprofits can use them however they see fit to continue fulfilling their mission.
There are many reasons why workplace giving matters, and for employees, being able to donate effectively to worthy causes is a big one.
How auto-submission helps
A nonprofit’s donors want to make a significant impact on their favorite organizations’ missions. Additionally, a company’s staff appreciates the opportunity to involve their employer in the causes they care about. Luckily, auto-submission makes every step in the process easier.
When an employee who qualifies for auto-submission gives to an organization equipped with Double the Donation’s tools, a matching gift request can be completed in mere seconds—no website redirects, separate login processes, or repetition of donation information.
This empowers more employees to get involved in their companies’ workplace giving programs that would have otherwise been deterred by a complicated process.
5. How can companies implement and maintain workplace giving programs?
For companies, reporting tools are crucial to their workplace giving programs’ success. If a company doesn’t have a set process in place for tracking matching gifts, volunteer grant requests, payroll deduction options, and other components of their giving programs, measuring what impact the company has made becomes challenging.
Reporting enables your company to maintain transparency, which tends to be low among corporate philanthropy programs. As a result, only 1 in 10 consumers state that they trust corporate giving programs as compared to nonprofit programs.
That’s why many companies invest in workplace giving solutions to effectively track each task, their CSR initiatives, their goals, and any pending requests. There are many types of workplace giving platforms, so be sure to look for tools that meet your company’s needs.
More specifically, if you’re running a matching gift, volunteer grant, or payroll deduction program, below are key features to look for in your workplace giving solution:
Centralized employee donation tracking
Streamlined approval process for nonprofit types, donation matches, and volunteer grants
Volunteer event setup and management
Volunteer hour tracking
Payroll integration
When you choose workplace giving software that offers the tools you need to manage each component of your giving program, it’ll be much easier for your employees to get involved and for your company to track your overall CSR initiatives and progress.
How can companies offer the best workplace giving programs for employees?
According to corporate giving research, one of the largest considerations as to whether employees will participate in a workplace giving program revolves around how easy it is for them to get involved. For many donors, that idea is based heavily on the different ways that they’re able to give.
For example, our studies show the following:
96% of employees at companies with matching gift programs have a strong or very strong preference for their company to match donations made directly to a nonprofit (such as through the nonprofit’s website, peer-to-peer fundraising platform, or mail) rather than only matching donations through a workplace giving software platform.
This idea boils down to the fact that employees do not want to participate in an employee giving program that is restricted to gifts made through just their employer’s workplace giving platform. The more options a company has for employees to support the nonprofits they care about, the more likely they are to partake.
Along similar lines, if you want more employees to get involved with your matching gifts initiatives, adjust your requirements to offer low minimum donations, high maximums, and liberal submission deadlines, and expand the types—full-time, part-time, and retired—of employees who can have their gifts matched.
Once a match-eligible donation has been made, it’s equally (if not more) important that the match submission process is quick and easy. Again, this is where matching gift auto-submission—made available through Double the Donation in partnership with select workplace giving platforms—can come in handy.
How can companies actively promote workplace giving programs?
The best thing a company can do to promote workplace giving—and to help nonprofits in the process—is to educate their employees.
Feature your workplace giving programs in employee onboarding materials. More specifically, you should highlight:
Matching gift programs
Volunteer grant opportunities
Payroll deductions
Paid time off to volunteer
Other opportunities to support nonprofits
Educating your employees when you first launch your program and offering reminders throughout the year will keep your CSR initiatives at the forefront of your company culture.
Of course, it’s always a good practice to get employee feedback on your workplace giving programs. This will help you determine whether your program is accessible and effective. Send out surveys and allow employees to vote on the types of nonprofits or causes they want to support or even the types of workplace giving programs they want to see offered.
Additional workplace giving resources
If you’re interested in starting a workplace giving program, hopefully, this guide has served as a helpful start to learning more about employee giving opportunities and why workplace giving matters in the long run. Whether you’re part of a company or nonprofit, the benefits of taking part in workplace giving programs are endless.
To learn more about this extensive topic, we’ve compiled a few of our favorite resources below:
As a leader at your company, you’ve likely heard about the widespread movement toward more socially responsible business practices. With 65% of Fortune 500 companies offering matching gift programs, corporate social responsibility (CSR) is becoming increasingly common. In fact, 93% of employees believe that companies should lead with purpose through these programs.
However, starting a CSR program at your business can be challenging. For example, how do you know how to balance priorities like your profits with social good initiatives like corporate volunteer programs? Frameworks like the pyramid of corporate social responsibility can help you navigate these decisions.
We’ll break down what the CSR pyramid is and explore the ways your business can use it in practice. Let’s get started!
What is the pyramid of corporate social responsibility?
Corporate social responsibility (CSR) is a company’s commitment to social good through philanthropy and employing sustainable and ethical business practices. Socially responsible businesses aim to have a net positive impact on the world.
CSR strategies like implementing workplace giving programs and building partnerships with nonprofit organizations can also benefit your business by enhancing your reputation, attracting top talent, and boosting customer and employee loyalty.
The pyramid of corporate social responsibility is a framework depicting the importance of four key CSR dimensions: economic, legal, ethical, and philanthropic. This model was created by Professor Archie Carroll in 1991 as a way to visualize his four-part definition of CSR. The pyramid reveals the building blocks that businesses can use to become responsible in all four areas, rather than prioritizing profits alone.
The 4 Levels of the CSR Pyramid
The CSR pyramid has four tiers of social responsibilities, including:
Economic responsibilities: This is the lowest level of the pyramid. In order to achieve success in the other three areas, your business must be profitable and financially stable. However, profitability should not come at the expense of other responsibilities, such as ethics.
Legal responsibilities: While economic responsibilities are key for providing a strong foundation for these other efforts, legal responsibilities could be considered the most important. This involved complying with all relevant laws and regulations to ensure the business is conducting its operations fairly.
Ethical responsibilities: This refers to doing the right thing and following ethical norms to fill in any gaps or ambiguities in the law. Similar to the legal layer, the purpose of being an ethical business is to operate fairly and avoid causing harm.
Philanthropic responsibilities: The final level of the pyramid includes the voluntary responsibilities that businesses take part in to go above and beyond, such as donating to a nonprofit. While businesses are not legally obligated to participate in these activities, employees are coming to expect it. For example, 60% of employees say that it’s imperative their employer offers matching gifts.
Carroll used a pyramid for this framework to highlight the importance of each facet of CSR and the order in which companies should implement changes. For example, because your business’s profitability is the foundation of the pyramid, you’ll need to make sure this area is sound before moving on to your legal responsibilities.
How can businesses use the pyramid of corporate social responsibility?
While the pyramid does a good job of transforming an abstract concept into a clear visual, it doesn’t provide instruction on the practical ways to implement these ideas at your business.
To fill in the gaps, we’ll break down some of the ways you can use the pyramid to improve your operations and explore examples from real companies:
Level 1: Economic Responsibilities
If your business cannot sustain a profit, then it will eventually have to shut down. Clearly, this would prevent you from taking part in philanthropic activities and being an ethical employer. Your company also wouldn’t be able to offer jobs to its community or provide valuable goods and services to customers.
However, it’s important to be ethical in your pursuit of profit. While working with the cheapest manufacturer to fabricate your product might increase your profits, for example, that manufacturer may be exploiting its workers in the process.
Ensure you’re meeting your economic responsibilities in ethical ways by:
Offering fair, living wages and benefits to employees.
Creating high-quality products and services.
Prioritizing customers’ safety and satisfaction.
Remaining transparent about your business practices, finances, and motives.
Economically Responsible Company: Patagonia
Patagonia is a California-based clothing retailer that specializes in outdoor recreation apparel. Patagonia aims to make changes by implementing environmental and animal welfare responsibility programs that guide how the brand produces its products. Additionally, the company maintains transparency about where its facilities are located and strives to produce products under safe and humane working conditions.
These measures help Patagonia make a profit and remain economically responsible. The company is valued at about $3 billion and brings in about $100 million in revenue each year. Sales have steadily increased over the last decade, proving that sustainable businesses can be successful.
Level 2: Legal Responsibilities
Following all of the laws and regulations that apply to your business helps ensure that your company is operating fairly and not causing any harm. This can protect your business from legal implications like fines, and it is an indicator to employees and customers that you are a trustworthy organization with integrity.
While it’s best to get lawyers, accountants, and other professionals involved when it comes to legal issues, a good starting point is to make sure your company is complying with:
Employment laws
Health and safety regulations (e.g., OSHA)
Tax regulations
Environmental laws
Legally Responsible Company: Moleskine
Moleskine is an Italian company that manufactures paper goods, such as planners, notebooks, writing tools, and bags. Because its products are made from trees, Moleskine is subject to additional environmental regulations.
Moleskine meets these regulations and goes above and beyond to protect the planet. Not only does the company donate and recycle unsellable products, but they have been Forest Stewardship Council (FSC) Certified since 2008. This indicates that the business follows relevant environmental regulations for forests and commits to nurturing, restoring, and protecting forests.
Level 3: Ethical Responsibilities
Being ethically responsible means doing the right thing even if you aren’t legally obligated to. For example, your business might implement hybrid schedules that increase sustainability by limiting how often employees need to drive to the office. Plus, initiatives like this one can boost employee engagement and retention by enhancing work-life balance.
Additionally, your business can pursue certifications to guide your decisions and signal that you are an ethical organization, including:
B Corps Certification: This designation is extended to businesses that demonstrate high social and environmental performance, make a legal commitment to prioritize ethics (e.g., adjusting the corporate governance structure to be accountable to all stakeholders), and exhibit exceptional transparency. B Corps you may have heard of include Patagonia, Ben & Jerry’s, and TOMS.
Fair trade certifications: These apply to items like food, drink, housewares, and apparel. Companies are held to fair labor standards such as providing a sustainable income and practicing environmental stewardship. Popular certifications include Fair Trade USA Certified and Fairtrade International.
Animal welfare certifications: These certifications are concerned with the treatment of animals in the manufacturing process. Some certify that the products did not test on animals while others confirm that products are free of any animal products (e.g., vegan leather or almond milk). Widely used certifications include Leaping Bunny, PETA, and Vegan.org.
Ethically Responsible Company: Ben & Jerry’s
Ben & Jerry’s is a Vermont-based ice cream company. The business has been dedicated to supporting progressive causes and operating sustainably and fairly for decades, following core values such as human rights and dignity, social and economic justice, and environmental protection. In their own words, they strive to be “a social justice company that makes ice cream.”
In addition to being a Certified B Corporation, Ben & Jerry’s shows its commitment to ethics in almost every aspect of its operations. The company supports supplier diversity, helps farmers thrive through organizations like Fairtrade International, and believes in animal welfare. Ben & Jerry’s also works to protect the environment by reducing its carbon footprint, running energy-efficient freezers, and using FSC-certified paper packaging.
Level 4: Philanthropic Responsibilities
Finally, your business should focus on driving change through philanthropy. There are many ways to contribute to charitable causes and issues that your business and employees are passionate about. Choose initiatives based on the time and resources you have available along with your CSR goals. For instance, if you aim to increase employee engagement with your CSR programs, opt for philanthropy initiatives that put employees in the driver’s seat.
Some popular CSR programs include:
Matching gifts: Through these programs, employers offer to match the donations their employees make to charitable organizations. For example, if one of your employees donates $100 to a local nonprofit, your company would match that donation with an additional $100. This way, employees can double their impact without needing to give more. Many of the most successful companies in the world have matching gift programs, including Microsoft, Coca-Cola, and Disney.
Corporate volunteerism: With a corporate volunteer program, your company will coordinate with a nonprofit to have your employees volunteer with the organization. For example, you might have optional volunteer hours for employees over the weekends. Or, you can set up company-wide volunteer days where employees can choose to spend the whole day volunteering.
Volunteer grants: Volunteer grants, sometimes called Dollars for Doers programs, allow employees to turn the time they spend volunteering into more money for the nonprofits they support. Some companies give donations based on an hourly rate (e.g., $20 per hour volunteered) while others give a flat amount once employees pass a certain hours threshold (e.g., $500 once the employee reaches 20 volunteer hours).
Corporate grants and sponsorships: Corporate grants supply nonprofits with the funding they need for a specific project or initiative. When awarding grants, you have more control over what the funding will be used for. Additionally, you may offer corporate sponsorships. These tend to be more informal than a grant and might fund things like fundraising events.
Philanthropically Responsible Company: TOMS
TOMS is a California-based company that designs and manufactures shoes, eyewear, and other apparel. The company gained acclaim for its pledge to donate one pair of shoes to someone in need for every pair sold. While TOMS has since phased out this initiative, it continues to focus strongly on philanthropic activities.
Like Ben & Jerry’s, TOMS is a Certified B Corporation that meets high standards of social and environmental performance, transparency, and accountability. The business focuses its efforts on causes like mental health and increasing access to opportunity. Notably, TOMS invests one-third of its profits for grassroots good to drive sustainable change for community organizations.
What are some challenges of implementing the CSR pyramid framework?
As with any academic theory, there are some criticisms of Carroll’s CSR pyramid. Some critics point out that the pyramid doesn’t show businesses how to approach conflicting obligations (e.g., choosing an unethical supplier for the sake of profits). Others argue that the pyramid should place more weight on ethics in general, particularly for global companies that employ workers across regions with varying levels of labor and environmental regulation.
However, it’s worth noting that many companies face negative backlash from neglecting ethics—this backlash ultimately impacts their bottom line. When Rhianna’s Savage x Fenty clothing brand received an abysmal ethics rating of 4 out of 125, fans of the star and her brands were shocked. The company’s reputation was harmed, and many loyal customers expressed hesitation over shopping from the business again.
Additionally, keep in mind that the CSR pyramid is just one framework that businesses can use to structure their CSR efforts. For example, some companies choose to follow the 3 Ps model instead. This idea falls under the Triple Bottom Line (TBL) theory and posits that companies should work on the following bottom lines simultaneously: profit, people, and planet. Ultimately, you’ll need to select a framework that aligns with your business’s current situation and resources.
Wrapping Up
The pyramid of corporate social responsibility reveals your organization’s core responsibilities to its community and how CSR fits into your operations. With this understanding, you can better allocate resources toward more sustainable, ethical practices. Additionally, you’ll make strides toward a more streamlined and effective CSR program, allowing you to make a bigger impact on your community.
To continue optimizing your CSR initiatives and getting employees involved, check out these additional resources:
https://doublethedonation.com/wp-content/uploads/2024/02/Pyramid-of-corporate-social-responsibility_Feature.png6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2024-02-06 20:51:452024-09-20 13:19:11Pyramid of Corporate Social Responsibility: Go Beyond Profit
Picture two imaginary employees who are both employed by the same company.
Employee A is an enthusiastic, hard worker who loves driving results in their role. They make an effort to contribute in meetings, bring creative ideas to the table, encourage their coworkers, attend company events, and more.
Employee B is also a hard worker and typically performs at a high level, but they seem to have lost some of their enthusiasm for their role. Over time, they’ve become less invested in the company’s goals and stopped actively participating in its internal culture.
The difference between Employee A and Employee B is that Employee A is fully engaged at work. This means Employee A is finding personal fulfillment and happiness in their job and feels good about what their company does and how it contributes to its community.
(Note: This doesn’t mean that Employee B is a “bad” worker by any means, just that their work experience could be improved, leading to better results for both them and the company.)
So, if Employee B was your employee, how could you encourage them to be more engaged at work? Or, thinking more broadly, how can your company hone its approach to employee engagement?
Here’s your answer: By tapping into the right employee engagement ideas!
There are dozens of ways to promote employee engagement in your workplace, all of which can help you take your productivity, profitability, and retention efforts to the next level. It’s a lot to sort through, which is why we’ve created this guide to help you explore your options. Here’s what we’ll cover:
As you learn more about employee engagement and the many ideas and programs you can launch to improve it at your company, remember to take into consideration your company’s specific needs and culture. This way, you’ll implement the engagement initiatives that will most resonate with your current and future employees and drive real results for your organization. Let’s begin!
Employee Engagement: A Quick Overview
Before we get into the specifics of effective employee engagement ideas your company can try, let’s go over some fundamentals.
What is employee engagement?
Employee engagement refers to the commitment employees show to their work, their team, and their employer. In practice, employee engagement looks a little different at every organization, depending on your company culture and the unique personalities on your team. In general, you can expect that an engaged employee will be:
Passionate and enthusiastic about their day-to-day tasks and how they contribute to the organization’s overall success
Loyal to the company
Consistently taking on additional responsibilities and strengthening their skills
Productive and delivering high-quality work
Adept at communicating
Resilient in the face of changes and challenges
Note that when an employee is fully engaged in their work, they are not sacrificing their mental, emotional, or physical health or their personal lives for your company. Engaged employees take a healthy approach to work-life balance and set clear boundaries so they can give their best efforts while at work.
Why is employee engagement so important?
Employee engagement is important for companies to pay attention to, as it can affect all facets of your business operations, not just individual employees’ experiences working for your company. Specifically, high levels of employee engagement can help your company in the following areas:
Retention. When your team members are satisfied with their jobs and feel loyal to your organization, you’ll be able to retain them for longer periods of time, saving your company time and money. Plus, when you need to recruit new employees, you’ll be better prepared to welcome them into a positive and productive culture backed by strong engagement strategies.
Productivity. As your organization takes steps to proactively engage its team members, you’ll find that your employees will be more committed to your company’s goals, enthusiastic about their roles, and more focused on not just their day-to-day responsibilities but also how they can drive the most value for your company. As a result, engaged employees will be more likely to go above and beyond and do their best work, resulting in higher productivity levels, better deliverables, and more efficiency.
Profitability. When your company isn’t worried about hemorrhaging talent and everyone feels empowered to do their best work, you’ll see higher revenue and decreased expenses all around. Plus, you’ll have the time and talent available to pursue new initiatives and offerings.
Any organization that employs people has a responsibility to its employees (and even its stakeholders) to ensure that it’s providing the best employment experience possible, as boosted retention, productivity, and profitability are wins for everyone involved.
The Current State of Employee Engagement
In recent years, employee engagement has been trending downward, according to Gallup. Engagement levels were at 36% in 2020 but dipped to 34% in 2021 and then 32% in 2022. Gallup notes employees’ reports of the following engagement elements declined during this period:
Clarity of expectations
Connection to the mission/purpose of the company
Opportunities to learn and grow
Opportunities to do what employees do best
Feeling cared about at work
Following the COVID-19 pandemic, employee expectations have shifted. For instance, Forbes reports that employees now expect more trust, more flexibility, and more work-life balance. And if the Great Resignation of 2021 and 2022 is any indication, employees are willing to leave their current employers to have these expectations fulfilled at other organizations.
In order to see some positive trends in employee engagement numbers, employers everywhere have to be willing to be open-minded and communicative, and those efforts will include implementing winning employee engagement initiatives.
The Special Role of Corporate Philanthropy in Employee Engagement Initiatives
One of the best ways to effectively engage your employees is to involve them in your organization’s corporate philanthropy efforts. Because corporate philanthropy is how your organization gives back to its community and works to leave a positive impact on the world, it can benefit your employees by:
Giving them a heightened sense of purpose. Though your company’s goals and mission likely already inspire your employees, furthering a charitable cause will give them a stronger sense of purpose in their day-to-day duties. Plus, they’ll feel good about what your company is doing to make a positive difference for others, strengthening their relationship with your organization as an employer.
Connecting with their personal values. Many of your employees likely have an affinity for a charitable cause, whether it’s animal welfare or protecting the environment. By showing them your organization also cares about charitable causes and can empower them to give to causes they support, you’ll connect with their personal values and interests, further strengthening your relationship with them.
Empowering them to connect with others. Many companies facilitate volunteer opportunities for their employees as part of their corporate philanthropy and employee engagement work. Volunteering allows employees to get to know their coworkers in different ways as they work together and provides them the chance to meet other people who are connected to your nonprofit partners.
Giving them the chance to develop new skills. Similarly, volunteering can help your employees strengthen their existing skills or develop entirely new skill sets. For example, a graphic designer may find they have a knack for helping plan nonprofit events, or a customer service representative may find they enjoy tutoring young children in reading.
Improving their health and wellbeing. According to the Cleveland Clinic, charitable giving can lower your blood pressure, reduce stress hormones, boost self-esteem, combat depression, and even help increase your lifespan.
If you’re looking for a way to help your employees make a positive difference in the world while simultaneously increasing their job satisfaction, involving them in corporate philanthropy is the answer!
In the spirit of getting your employees involved in your philanthropic efforts, let’s kick off our exploration of employee engagement ideas by exploring some of our favorite philanthropy-centered initiatives!
1. Matching Gift Programs
71% of employees think it’s important to work for companies that give back through philanthropy, making corporate giving a pivotal engagement tactic. One of the easiest and most impactful ways to involve your employees in corporate philanthropy is to start a matching gift program.
Corporate matching gift programs are a type of philanthropy in which companies financially match donations their employees make to nonprofits. Many companies match at a 1:1 ratio (dollar for dollar), but these ratios range anywhere from .5:1 to 3:1. That means employees have the opportunity to increase the impact of their charitable donations!
Why are matching gift programs a great employee engagement idea?
Matching gift programs are essential for employee engagement because they communicate that your company cares about the same causes your employees do. These programs amplify the charitable contributions of employees, making them feel their donations have a greater impact, which enhances their connection to your company.
Enhance workplace culture by giving employees a stronger sense of purpose through philanthropic giving.
Demonstrate your company’s values to the public by aligning corporate objectives with employee interests.
Attract talented employees who prioritize social responsibility, further enriching your company’s culture.
While most matching gift companies organize unrestricted programs (where the employer matches donations to almost any nonprofit), a “one-off” match initiative is a great way to ease into this engagement opportunity. In this case, your company would select one nonprofit to which you’d match donations, thus rallying your staff around a particular cause!
Although matching gifts are common workplace giving programs, many employees don’t know their companies even offer a program. That’s why your company should take the initiative to promote these programs. Whether that’s through onboarding or regular communications, alerting employees that they can double their donations to their favorite charities can inspire participation.
*While Double the Donation’s tool, 360MatchPro, offers custom matching gift program management functionality, this feature is designed specifically for fundraisers looking to manage custom matching gift initiatives. 360MatchPro does not work directly with corporations. If you’re a company interested in creating a matching gift program, contact us, and we’ll share information about our corporate vendor partners.
2. Corporate Volunteerism
Just as matching gifts are one of the most common types of corporate philanthropy programs out there, another common corporate philanthropy initiative is corporate volunteerism.
Through corporate volunteerism, companies encourage their employees to volunteer their time with local nonprofits.
Companies incentivize volunteerism in a number of ways, one of which is through offering paid time off during the year to volunteer (also known as volunteer time off or VTO). This is an extra incentive for employees because they get to support a charitable cause while still getting paid.
Many companies also offer volunteer days, such as a day of service, to promote team-building and give back to the community. This opportunity encourages coworkers to get to know one another and work as a team to help an organization.
Corporate volunteerism also benefits nonprofits because of the skills corporate employees bring to the table—which are often skills and expertise that the nonprofits may not otherwise be able to afford. Plus, employees may pick up new skills from their time volunteering with a nonprofit!
Why is corporate volunteerism a great employee engagement idea?
Companies that promote volunteer opportunities and actively encourage their employees to participate show that they care about giving back to the community, and some are even willing to offer paid time off to do so, demonstrating that they see volunteering as a priority. This initiative reflects well on companies and even encourages consumers to continue purchasing products and services from them.
When employees see the good their companies are doing in their communities, they are more likely to participate, think positively about their roles in the company, and be happier as a result.
3. Volunteer Grants
Corporate volunteerism doesn’t end with the time and effort that your employees offer nonprofits. There’s another type of workplace giving program directly related to volunteerism that can benefit nonprofits, reflect well on your company, and boost employee engagement.
Corporate volunteer grants turn volunteer hours into revenue for nonprofits. When employees at a company devote a specific number of hours to volunteering with a nonprofit, participating companies provide a set dollar amount for those hours to the nonprofit.
For example, this could look like:
$25 for every hour an employee volunteers
$15 per hour an employee volunteers, with a minimum of 20 hours
$500 after volunteering 20 hours with a nonprofit
Corporate volunteer grants essentially help nonprofits meet their fundraising and volunteer needs at the same time. Meanwhile, your employees can increase their impact on causes they care about.
Why are volunteer grants a great employee engagement idea?
Nearly 3 out of every 4 employees say it’s important to work where company culture supports volunteering. The more you encourage volunteerism and promote volunteer grant opportunities, the more employees will feel engaged with your company and its values. Plus, volunteer grants are a great way for an employee to secure a donation for a nonprofit they care about without spending a dime.
Here’s a rundown of how this type of program can transform your workplace:
Communicate your commitment to community involvement and social responsibility by financially supporting employees’ volunteer efforts.
Underscore the importance of giving back, enhancing employees’ sense of purpose and connection to the workplace.
Foster a positive work environment and strengthen team bonds through shared experiences in community service.
Improve your company’s image and resonate with employees’ desires to work for organizations that reflect their values.
Ultimately, volunteer grant programs not only contribute to societal well-being but also promote a more engaged, motivated, and satisfied workforce. Like with matching gifts, volunteers are often unaware that their employer even offers a volunteer grant program. That’s why it’s essential to actively promote these opportunities to employees and streamline facilitation with dedicated CSR software.
4. Employee Wellness Programs
Wellness programs are comprehensive initiatives designed to promote holistic health and well-being among your workforce. These programs encompass a wide range of activities and resources aimed at supporting physical, mental, emotional, and sometimes financial health.
Key components often include fitness challenges, mental health support, nutritional advice, and stress management workshops. While these programs can take many forms, the overarching goal is to create a healthier, more productive workplace by reducing health-related absences and enhancing job satisfaction.
Why are employee wellness programs a great employee engagement idea?
In essence, prioritizing employees’ health and happiness will contribute to a supportive work environment that reduces turnover. Better yet, you can leverage an app to run your entire program.
Designed to streamline program administration and boost employee participation, Givhero can significantly enhance your wellness program by integrating workplace giving into health and wellness challenges. This unique approach motivates employees to engage in healthy behaviors by linking their actions to a broader social impact.
Here’s an overview of how the app works:
Create challenges. Your team chooses from Givhero’s library of health and wellness challenges, whether you want to challenge people to walk 10,000 steps a day or sleep 8 hours each night.
Employees join the challenge. They’ll need to download the Givhero app and choose a nonprofit to support from Givehero’s Partner Network of over 2.3 million charitable causes.
Employees participate in the challenge you choose. As they achieve their goals, they’ll be rewarded with donations to their chosen charity.
It’s that simple! Employees can engage in activities that boost their mental and physical health while supporting causes they care about.
Overall, Givhero serves as a powerful tool for companies looking to deepen employee engagement through wellness initiatives that also support social responsibility goals.
5. Automatic Payroll Deductions
Another form of workplace giving that can lead to high employee engagement is automatic payroll deductions.
An automatic payroll deduction allows employees to set aside a small portion of each paycheck to donate to a charity.
Automatic payroll deductions are great options for employees because they can give to nonprofits in smaller increments—especially if they’re unable to donate a large sum at once. If their employer also offers a matching gift program, those donations can even be doubled.
Companies typically vet charitable organizations beforehand to ensure their employees’ automatic payroll contributions are going to reputable nonprofits. This measure will reassure employees that their donations are going to a good cause.
Why are automatic payroll deductions a great employee engagement idea?
By making it easy for employees to give to reputable organizations, your company accomplishes a few things:
Employees get to make a difference for the causes they care about.
The donations have no extra fees for the nonprofits (like credit card processing fees) and are still tax deductible for employees.
Employees will continue to participate in automatic payroll deductions long-term because of the ease and security associated with these programs.
The more options you offer as part of your workplace giving programs, the more likely employees will be to engage with and participate in those programs. Automatic payroll deductions are an excellent option to consider as a company.
6. Annual Giving Campaigns
The year-end giving season (generally October through December) is the most popular time for nonprofit donations. During this time, donation numbers are higher than all year round as people lean into the generosity they feel around the holidays and wrap up their charitable giving that will be deducted from their taxes in the spring.
Companies can use this time to encourage their employees to donate to important causes, either through monetary or time donations. When paired with matching gifts and corporate volunteer grants, the impact goes even further.
Many nonprofits run annual giving campaigns around this time of year to raise a large portion of the funds they need to continue serving their missions, especially on GivingTuesday, the Tuesday after Thanksgiving in the U.S. Encouraging your employees to give during these campaigns is especially important for the nonprofits they support but also for your company’s image.
Why are annual giving campaigns a great employee engagement idea?
If your company wants to boost engagement among its employees, be sure to encourage them to participate in annual giving. Promote specific opportunities to donate to nonprofits whose missions align with your company values. This practice reflects well on your company in the public eye, while also showing your employees that giving to worthy causes is an important component of your business practices.
7. Cause Marketing Campaigns
As a big part of corporate philanthropy, companies will often launch a cause marketing campaign in conjunction with a nonprofit cause. During a cause marketing campaign, a company increases its own profitability while also doing good in the communities in which it operates.
Here are some examples of cause marketing:
Businesses encourage customers to round up their purchases to donate to a specific charity or cause.
Businesses donate a portion of their profits to a specific charity or cause.
Businesses accept donated goods to provide to specific charities.
Both the for-profit and nonprofit sides benefit from cause marketing. For-profit businesses can see an increase in sales and exposure, while nonprofits receive more funding and goods that help them serve their constituents.
Why are cause marketing campaigns a great employee engagement idea?
Cause marketing is a great employee engagement idea because it actively encourages employee participation in promoting a nonprofit’s cause to the customers or clients they interact with. Remember that cause marketing works best if your company is helping a cause that your employees believe in. If your staff supports the idea, they’ll work harder and be more invested in helping drive results for both you and your nonprofit partner!
The Key to Making These Engagement Ideas Work: Corporate Giving Software
For all of these philanthropy-centered employee engagement ideas, you’ll want to have an organized system in place to facilitate your initiatives. With so many moving parts and workplace giving options, it can be challenging to consolidate donations, volunteer opportunities and hours, and matching gift requests in one place.
Track and review employee donations, including automatic payroll deductions.
View and approve employee matching gift requests.
Allow employees to log their volunteer hours.
View and approve volunteer grant requests.
Post and coordinate volunteer opportunities for your employees.
Organize team volunteer events.
These are just some of the ways corporate giving software can help keep your company on track.
A Must-Have Feature in Corporate Giving Software: Matching Gift Auto-Submission
The best corporate giving software will offer matching gift auto-submission that allows you to streamline the matching gift process for your employees and ensure that your matched donations get to nonprofits quickly.
Check out how our auto-submission feature works by watching the video below:
As explained in the video, when your company uses a corporate giving tool that offers auto-submission, donors can simply enter their corporate email address and have their match request submitted for them, with no extra steps required on their end.
Be sure to invest in the right software that will allow your company to benefit the most from the workplace giving programs you’ve already put so much effort into, and make sure your platform offers auto-submission capabilities.
Examples of These Employee Engagement Initiatives in Action
As you build out your own corporate philanthropy-centered engagement program, it will be helpful to get inspired by other companies’ programs so that you can ensure yours is poised to be as effective as possible. Here are two examples of companies that are doing good in their communities and getting their employees involved in their efforts!
Google: Matching Gifts
Google offers a matching gift program that its full-time and part-time employees, as well as its board members, are eligible for. It matches gifts up to $10,000 per year per employee at a 1:1 ratio.
In addition, Google also offers donation matching for any funds contributed for disaster or international relief and matches funds that employees personally raise for charitable events (such as walk-a-thons).
Walmart: Volunteer Grants
Walmart offers a volunteer grants program called Volunteerism Always Pays (VAP) that individuals or groups can participate in.
For the individual VAP grants initiative, Walmart gives $10 per hour to the nonprofit an employee volunteers with, up to $1,000.
For the group VAP grants initiative, Walmart offers groups that volunteer together or participate in fundraising runs or walks together grants for $500-$5,000 dollars, depending on the number of employees in the group.
Remember, your company’s own program will likely look a little different than any example you’re inspired by because you have your own values, priorities, and budget to keep in mind. Still, it’s handy to get an idea of what these programs look like at successful companies!
Want to dive into more examples of real-world corporate philanthropy-centered engagement programs?
Other Top Employee Engagement Ideas
Although corporate philanthropy initiatives are an excellent way to engage your employees, there are lots of other employee engagement ideas you can tap into, as well. Let’s explore some other options, all of which we’ve sorted into a few different categories:
You may decide to choose one or even several ideas from this list. Whatever you choose, remember to customize these ideas to fit your specific employees’ needs and expectations!
Employee Engagement Ideas for Recognition and Awards
Many employers make the mistake of assuming their gratitude for their employees is simply implied. However, the truth is that employees need consistent and genuine recognition to feel motivated and encouraged to perform to the best of their abilities.
In fact, according to Nectar HR, nearly 84% feel that recognition impacts their motivation to succeed in their jobs. In this section, we’ll look closely at some employee engagement ideas that involve recognition and awards.
1. eCards
Your employees’ contributions are valuable and deserve more recognition than an occasional pat on the back. Fold recognition into your everyday routine with custom eCards.
eCards are greeting cards’ virtual counterparts, making them easy to send and even easier to create. Plus, when you work with the right eCard site, you can customize your eCards to reflect your organization’s branding or the achievement you’re calling an employee out for reaching. Take this eCard for example:
Digital greeting cards have emerged as a versatile tool for employee recognition, enabling managers and employees alike to show appreciation for their coworkers. They offer several benefits to companies, like:
Immediate Recognition: Managers and peers can quickly acknowledge achievements, milestones, or contributions without the delays associated with traditional recognition methods. This ensures that recognition is timely, reinforcing positive behaviors and accomplishments as they happen.
Personalization: eCards can be customized to reflect the recipient’s personality, the specific achievement, or the company’s culture, adding a personal touch to the gesture. Send a personal message with each eCard to enhance the emotional impact of the recognition and make employees feel genuinely appreciated.
Accessibility and Convenience: Given the digital nature of eCards, they can be sent and received from anywhere, at any time. That makes it easy to fold recognition into everyday work routines, whether you’re working in person or remotely.
Cost-Effectiveness: Compared to traditional recognition gifts, eCards don’t require physical materials or postage to send. That means you can cut down on costs.
If you’re more of a visual learner, check out this video that highlights our recommended eCard software, eCardWidget:
By integrating eCards into your recognition strategies, your company can foster a culture of appreciation that is continuous, inclusive, and aligned with modern work practices. This ongoing recognition can play a crucial role in enhancing employee engagement and motivation, ultimately contributing to a positive work environment.
2. Incentive Bonuses
Depending on the nature of your organization, giving an incentive bonus might be a natural extension of your employees’ work. For example, if your organization is a store that sells musical instruments, you might offer a commission system that incentivizes salespeople to work toward ambitious sales goals.
In other contexts, you may have to get creative with how you offer incentive bonuses. One popular way is to offer an annual holiday bonus, given at the end of the calendar year before the winter holidays, or as a retention award during performance reviews.
However you decide to offer bonuses, make sure you’re clear with your employees about who is eligible to receive a bonus, how much the bonus is worth, and how and when that bonus is paid out.
3. Employee of the Month Program
An employee of the month program is a popular way to thank your top performers for all of their hard work and show them just how much your organization benefits from their efforts. To set up a fair and sustainable program, follow these steps:
Define the criteria for becoming Employee of the Month.
Create a nomination process that managers or peers can use to nominate employees for the award.
Form a committee to choose the winner of the award.
Select rewards the Employee of the Month will receive, such as bonuses, gift cards, special parking privileges, etc.
Promote the program to your employees.
The key to a successful employee of the month program is consistency. Be consistent in how you administer the program and in how you incorporate it into your internal culture. If your employees are excited about the program, it will be a great motivator for solid performance!
4. Pass a Post-It
This recognition idea is a simple one but goes a long way. Simply hand out some Post-its and pens to your employees, and encourage them to write words of encouragement or kind messages to their coworkers, sticking the Post-its on their desks or cubicle walls.
This is a quick and easy way to foster a spirit of appreciation within your organization and to get employees involved in recognizing each others’ contributions.
5. Workaversary Celebrations
Work anniversaries (also known as “workaversaries”) are exciting professional milestones and represent an employee’s loyalty and dedication to your organization. Consider celebrating individuals’ workaversaries in small and meaningful ways. For example, you might post about an employee’s achievements in the last year on LinkedIn, or write them a thoughtful card.
You can also celebrate large lengths of tenure, like a 5-year or 10-year anniversary at your organization. Consider making these celebrations a bit bigger, like a catered lunch or an after-hours work party. This can be an excellent way to demonstrate to all of your employees just how important retention is to your organization and its goals.
6. Personal Milestone Celebrations
In addition to workaversaries, there are plenty of personal milestones that your employees might experience, including:
Getting married
Buying a house
Having a baby
Adopting a new pet
Educational achievements
Show your employees that you care about their personal achievements by celebrating these memorable milestones. For instance, if an employee adopts a dog, you might gift them a bag of dog treats. Or, if they have a baby, you might send them a custom baby blanket featuring their child’s name.
Team-Building Employee Engagement Ideas
For your employees to enjoy their work experience at your organization, they need to feel connected to the people they’re working with. It’s great if your organization can facilitate healthy working relationships between coworkers, but employees will also benefit from building genuine friendships. In fact, Gallup has found that employees who have a best friend at work are more likely to get more done in less time, innovate and share ideas, and have fun while working. These team-building ideas can help you create an environment where strong relationships can grow between team members.
1. Group Activities or Outings
Try hosting activities during or outside of work hours that allow your team members to get to know each other. These might include:
Sporting events
Museum, art gallery, or theater outings
Cooking classes
Art or craft workshops
Picnics, barbecues, or potlucks
To engage your employees in these activities even more, hand the brainstorming and planning over to them. Create an “extracurriculars” budget (i.e., $20-$30 per participant) and allow employees to plan company- or team-wide outings of their choice once per quarter or once per year. This way, you’ll get many activities on the calendar quickly as well as a variety of different activities for employees to choose from to attend.
2. Team-Building Exercises
Team-building exercises are fun activities that groups of employees participate in to strengthen their collaboration and communication skills and to build trust with each other. You’re likely familiar with some popular team building exercises, like The Human Knot or trust falls.
However, there are a number of other exercises to consider, such as playing Two Truths and a Lie, working through an escape room together, completing a ropes course, creating a collaborative art piece, or playing the Blind Obstacle course game, where everyone helps blindfolded team members navigate obstacles and make it to the finish line.
Each of these exercises encourages your employees to unite, talk to each other, and work through problems and challenges together, strengthening their connections to one another.
3. Company Retreat
A company retreat is more of a large-scale employee engagement idea that will require some planning. A retreat gives you the opportunity to get your team together all in one place to enjoy work- and non-work-related activities alike. The best thing about a company retreat is that it sets aside some time for all of your team members to focus on their work relationships and create a collective memory together.
You don’t even have to go far to have a successful company retreat—even a day-long retreat at a local park or events center can give you plenty of time to ensure all of your employees are forming strong connections with each other.
4. Office Competitions
An office competition allows you to tap into your employees’ competitive spirits and encourage them to work toward a common goal. Here’s how to set one up:
Divide your employees into groups. For example, you might make each department its own team or create groups at random to encourage employees to interact with coworkers they don’t usually work with on a daily basis.
Choose the type of competition. There are many different types of competitions you could run, from a desk decorating contest to a trivia contest. One of the most popular types of office competition is a fitness challenge, where team members work toward a goal related to fitness or exercise. For instance, you might challenge your employees to see which team can walk the most steps in a month.
Select a reward. Motivate your employees to participate in the challenge by offering some sort of reward or prize to the winning team, like a trophy, an extra vacation day, or a catered lunch at the office.
Once you’ve set up your competition, you’ll need to get your employees on board. Don’t forget to continue encouraging participation and spreading enthusiasm for the competition even after it starts so they stay engaged for the duration of the competition.
5. Office-Wide One-Off Projects
No matter what your company does, whether you’re a consulting firm or a retailer (or something else entirely!), you and your employees are used to working together toward a common goal. But there are likely projects or initiatives you wish you could get to that are frequently put on the back burner for the sake of day-to-day priorities.
Why not put your team’s regular synergy to good use on a one-off project to try to accomplish something out of the ordinary? For instance, you could choose one project or initiative each quarter that team members will contribute to outside of their usual tasks.
Not only does a one-off project change things up for your team, but it also allows them to work more closely with team members they don’t usually collaborate with.
6. Team Member Spotlights
It’s important to consistently build a strong internal community at your company. However, this is especially tricky at large organizations, where team members might not always have the opportunity to interact with each other often or get to know new hires right away.
Help your employees get to know each other by creating and sending out team member spotlights. A spotlight should walk through some simple get-to-know-you information for each employee, like their name, background, hobbies or personal interests, and a fun fact about them. It will also be helpful to include their professional headshot and a link to their LinkedIn profile.
You can easily incorporate employee spotlights into company-wide meetings or emails.
7. Diversity, Equity, and Inclusion (DEI) Initiatives
How diverse is your team, and is your organization welcoming to all different types of people with a variety of backgrounds and experiences?
You can prioritize DEI in several ways, from adopting diverse hiring practices and establishing policies on gender- or race-based discrimination to conducting regular pay audits to ensure pay equity or making your office space more accessible for individuals with disabilities.
Each organization will have different DEI needs, so take into consideration where your own organization is starting from and how you can improve your efforts.
8. Employee Resource Groups (ERGs)
Many employees may benefit from joining an ERG, which are groups employees form over a shared characteristic, whether that is gender, lifestyle, ethnicity, or something else. For instance, employees at your organization might be interested in creating a working mothers ERG, or a group for veterans.
ERGs allow employees to come together and support each other in workplace. They may also advocate for the development of new policies related to their ERG’s needs, help each other develop professionally, or host social outings for individuals in the group to get to know each other better.
9. Sports and Recreation Clubs
Many of your employees may enjoy getting together to participate in a sports or recreation activity, whether it’s soccer or rock climbing. Encourage employees to start clubs that meet outside of work hours where they can pursue these interests.
These types of clubs also ensure employees stay active, which is especially important if their jobs require them to remain stationary or sit at a desk for most of the day.
10. Book and Film Clubs
Similarly, employees may enjoy getting together to discuss literature or film. These are also activities that can be held after work or during a lunch break.
The important thing with clubs is to make sure that you let your employees know that you fully support them in getting to know each other over shared interests. You can even go the extra mile by joining or creating a club yourself!
11. International Day Celebrations
International Days like International Women’s Day or Human Rights Day can be great opportunities to recognize and celebrate people within your organization. On international days you choose to recognize, send out an educational email, and incorporate some sort of related activity into your workday.
For instance, on International Women’s Day, you might start your morning meeting by highlighting a few women who have made a big impact on your field or industry.
In some cases, you might also celebrate important holidays from a variety of cultures. For instance, you might recognize both Hanukkah and Christmas in December by putting up a variety of holiday decor around your office.
12. Birthday Celebrations
It’s important to celebrate individuals, too. In addition to celebrating workaversaries or personal milestones, don’t forget that celebrating birthdays can be a great way to help individual employees feel valued and seen.
Keep these celebrations simple by providing the employee’s favorite treat during lunch and giving them a birthday card signed by their peers.
Skill Development Employee Engagement Ideas
Some employee engagement programs can simultaneously increase your employees’ job satisfaction and help them further develop their professional skill sets.
It’s critical for your company to offer opportunities like these because most employees want to learn and grow at their jobs. According to Zippia, 49% of employees say they would stay at a company longer if it invested in their learning and development, and 68% of employees say that training and development are the most important company policy.
Let’s look at some employee engagement ideas that will promote professional growth and skill development.
1. Strong Onboarding Process
You might be thinking, “Onboarding is already something we do. In fact, we have to do it every time we hire someone.”
That may be true, but that doesn’t mean you can’t think of onboarding as an opportunity to engage your employees, both old and new.
As you train new team members, involve long-time team members where you can. For instance, you might have current team members give presentations about their roles or departments to help orient the new team member.
This way, not only is the new team member learning from their manager, but they’re also getting the chance to interact with individuals from other areas of the company, growing their network and giving them a more expansive understanding of how the company works as a whole.
2. Job Shadowing
Job shadowing offers an opportunity for an employee to observe an employee in a different role and get an understanding of their responsibilities and daily tasks. This is a great way for a team member to explore different roles and consider their own options for their progression at your company.
For example, say an employee decides to shadow a manager on another team. They could observe the manager balancing their regular duties with management responsibilities, see how they communicate with their direct reports, and ask questions about why they decided to take a management path. With that information in their hands, the employee could then make informed decisions about the trajectory of their own career.
3. Mentorship Program
Try starting a mentorship program at your company, where senior team members mentor team members who are early on in their careers or new to your organization.
Through mentoring, your employees can learn new skills, get advice about their career paths, build friendships, and receive feedback on their performance. A mentoring relationship can also be a safe space for employees to voice ideas, concerns, and needs.
To identify team members who can serve as mentors in your program, look for individuals who:
Have substantial experience at your organization and in their field
Have the availability for regular meetings with their mentees
Are effective communicators
Are committed to your organization and its values
Though not every mentor needs to have management aspirations, it can be a great plus for those seeking management opportunities to be able to mentor other employees.
4. Skill or Knowledge Sharing
There’s likely a wealth of knowledge and skills in your company already. So, why not facilitate opportunities for employees to share their knowledge and skills?
Skill- or knowledge-sharing opportunities are presentations where an employee shares a skill they’ve learned in their role with the rest of your team. This is a great chance for employees to see what their coworkers’ roles are like and swap useful skills that make their work experience better.
For example, one employee might present their strategy for managing their email inbox. Another employee might discuss the sales process. No matter what your employees have to share, your entire team can learn something new.
These presentations are great to host as informal Lunch and Learn meetings.
5. Personal Training Budget
Every employee is different and will have unique professional development and training wants and needs. Empower your employees to pursue the professional development opportunities they’re most interested in by designating a personal training budget for each employee. For instance, you might cover $100 worth of training materials, conference registration fees, or online course costs for each employee each year.
As employees can choose which training opportunities they want to take advantage of, they’ll not only sharpen their skill sets but also learn skills that provide more value for your company. Don’t forget to encourage employees to share what they learn with the rest of your team.
6. Resource Library
Building and maintaining a resource library is an effective strategy for not only helping employees develop professionally but also preserving all the knowledge and skills that your team brings to the table.
Your resource library can include things like your employee handbook, online training courses, ebooks, podcasts, videos and webinars, training and safety manuals, and more.
To make sure your resource library is useful to your company, consistently direct your employees toward it when they have questions or when they express interest in professional development.
7. Personal Career Development Plans
Encourage your employees to work with their managers to develop a personal career development plan. These plans help employees visualize their professional futures and the steps they’ll need to take to achieve their long-term goals at your organization.
For instance, an employee may set a goal to become a manager, outlining the skills and attributes they’ll need to develop over a set amount of time to be eligible for a management position when the opportunity arises. Or, another employee may be interested in becoming a subject matter expert (SME) in a certain area, and, working with their manager, identify the online courses they need to take or conferences they need to attend to learn about a certain topic and become your organization’s go-to person for that subject.
8. Educational Assistance Programs (EAPs)
Some employers pay for employees’ education expenses through educational assistance programs. For instance, companies like McDonald’s and Walmart offer tuition assistance for eligible employees who want to pursue a college degree.
In addition to covering educational expenses like tuition, books, or online learning subscriptions, you can also provide flexible scheduling that allows employees to attend classes or study without sacrificing their work hours.
9. Leadership Training
Your employees may have aspirations to become managers or leaders themselves one day. Share your knowledge by hosting optional leadership training meetings consistently. You can cover topics like:
Delegation
Active listening
Problem-solving
Playing to your strengths
Strategic thinking
Influence and persuasion
You can also invite leaders from across the company to present on these and other topics. Make sure to provide plenty of personal experiences and anecdotes as you share how you’ve developed these skills over the years.
Health and Wellbeing Employee Engagement Ideas
Are your employees happy and healthy? Your employees’ physical, mental, and emotional health can all impact how they feel about their jobs and also affect other aspects of their lives (such as their relationships).
This next set of employee engagement ideas focuses on ways you can engage your team members through health and wellbeing initiatives and stresses the importance of the connection between employees feeling cared for at work and how engaged they are.
1. Stress Management Workshop
According to the American Institute of Stress, 83% of U.S. workers are stressed out by work, with 25% saying that their job is their number one stressor in life.
Even the best jobs and workplace situations can still leave employees feeling stressed out. This fact is important for you to acknowledge as an employer, and you can mitigate its negative impact by hosting a stress management workshop.
To host a workshop that will be useful to your employees, consider inviting someone with stress management experience (such as a therapist or psychologist) to lead the discussion. You’ll likely want your expert to cover the different types of stress, potential workplace stressors, how to gauge personal stress levels, and useful coping techniques.
Drive home the importance of stress management by following up with your employees after the workshop. For example, a few weeks after the workshop, you might invite people to report back on how their stress management efforts are playing out. Or, you might share a coping mechanism that recently worked for you.
2. Yoga or Meditation Sessions
Yoga and meditation are effective ways for people to focus on their mind and body connection and practice mindfulness.
Try hosting monthly, weekly, or even daily meditation or yoga sessions at your office. Thanks to technology like YouTube or mindfulness apps like Calm or Headspace, you don’t need to be a yoga or meditation expert to lead an effective session.
These sessions can be quick, giving you and your team just enough time to take a deep breath and center yourselves before diving back into your daily tasks.
3. Mental Health Support
A recent study by One Medical found that 64% of workers struggle with mental health issues. There are many ways your company can offer mental health support as part of its employee engagement efforts.
These include:
Launching an employee assistance program (EAP) focused on mental health
Providing mental health awareness training to managers
Offering a mental health stipend to help employees cover mental health costs like counseling
Developing policies that address mental health, such as a mental health day policy
Providing access to mental health resources like online self-help tools
Creating an inclusive, supportive culture and encouraging a healthy work-life balance
Though these methods can make a big difference to your employees, remember to emphasize the importance of working with a licensed mental health professional as needed.
4. Healthy Break Room Snacks
Who doesn’t enjoy a good snack during their workday?
Encourage your employees to stay on top of their physical health and eat a balanced diet by stocking your break room with healthy snacks. Granola bars, nuts, fruit and vegetable trays, and protein packs are all great options.
5. Field Day
A field day is a fun event where you and your employees can participate in fun field games and enjoy a day outside. You can host a field day at a local park, featuring activities like:
Three-legged races
Sack races
Egg and spoon races
Tug-of-War
Volleyball
Kickball
Your employees will enjoy spending time outdoors and working together to win each field game. Don’t forget to motivate your participants by offering fun prizes!
6. Stretching Sessions
Stretching relieves tension and stress built up throughout the work day.
Try scheduling a regular stretching session in the morning or afternoon and encourage employees to get up and stretch their arms and legs. This is also a great opportunity for employees to give their eyes, necks, and wrists a break from using a computer!
Work-Life Balance Employee Engagement Ideas
As an employer, it’s important to acknowledge that employees need balance in all areas of their life, especially when it comes to work and everything outside of work. You can do your part as an employer to encourage healthy boundaries between your employees and their jobs by employing the following engagement ideas.
1. Flexible Work Arrangements
Though a majority of workers still work in an office, 12.7% work from home and 28.2% work a hybrid model, according to Forbes. It’s clear that remote and hybrid work aren’t going anywhere, and there’s good reason for that.
Forbes also points out that a whopping 98% of employees want to work from home at least part of the time. Working from home offers a level of autonomy and flexibility that in-office workers just don’t experience.
Consider making your current work arrangements more flexible by offering more work-from-home time to your employees. However, remember that there is still value in having employees gather in an office.
You might help your employees get the best of both worlds by letting them choose which days of the week they’d like to work from home or requiring employees to come to the office on meeting-heavy days. This way, they can still socialize with their coworkers and work together face-to-face while also getting plenty of independent work time in at home on the other days of the week.
2. Paid Time Off (PTO)
PTO is likely a benefit you offer to your full-time employees, but what is your company’s culture like when it comes to actually using that PTO?
Make sure your employees feel comfortable taking advantage of their PTO and vacation days. Lead by example by using your own vacation time well, and make sure to discuss how time away from work can benefit employees both personally and professionally.
3. Family-Friendly or Plus-One Activities
If you choose to schedule fun activities for your employees to participate in outside of work hours, consider making some of those activities family-friendly or encourage employees to bring a plus one. This will encourage more people to attend, whether they feel more comfortable attending with a friend or partner, or aren’t able to attend regular activities due to childcare constraints.
Outdoor activities like field days or big events like your company’s holiday parties are great options for taking a family-friendly or plus-one approach.
4. Compressed Work Week
You’ve probably heard about the new trend in work scheduling, the four-day work week. This approach can look different depending on a company’s needs, whether employers choose to give employees one day off a week or just ask that employees work an average of 32 hours per week instead of 40.
A four-day work week trial in the U.K. resulted in increased revenue for participating companies and boosted employee well-being. If you’ve considered a compressed work week in the past, now may be the time to give it a try!
5. Encourage Breaks
We’ve all been there—feeling so busy at work that you opt to avoid conversations around the coffee pot, skip lunch, and hurry home just to work more after dinner. After all, it seems logical that more time spent on a task equals better results, but that’s not really the case.
In fact, working long hours on tasks without any breaks can leave employees feeling burnt out and frustrated with their jobs. Instead, research shows that planning and taking full advantage of breaks can help employees feel more energized and even boost their performance.
Make sure to encourage breaks in your workplace. You can do this in a number of different ways, from leading by example to encouraging employees to schedule regular breaks on their calendars. You can even ask managers to check in with their direct reports on a frequent basis to ensure they’re taking the breaks they need to do their best work.
6. Encourage Disconnecting After Work Hours
Especially in the day and age of smartphones, work can easily follow your employees home, making some feel like they have to respond to emails, calls, and text messages even when they’re not on the clock.
Boost engagement and encourage a healthy work-life balance by creating a workplace policy that encourages employees to disconnect after the work day. This practice can allow your employees to focus more fully on their friends, family, and hobbies outside of work.
Even if you expect your employees to keep up with their inboxes or answer the occasional call when on vacation, make it clear that you don’t expect them to be constantly available.
Communication and Feedback Employee Engagement Ideas
For your employees to feel truly involved and invested in your organization’s goals and overall success, you need to prioritize effective communication and feedback. The right strategies can help your team be more efficient and encourage individuals to grow and develop their skill sets. Check out the following employee engagement ideas related to communication and feedback.
1. Open-Door Communication Policy
When your employees know that you’re open to hearing their questions, suggestions, comments, and more, you’ll experience benefits like:
Better employee morale
Faster problem-solving and decision-making
More effective collaboration
Enhanced trust in leadership
To make your open-door policy efficient, let employees know when you’re available for discussions. You might even consider holding “office hours” once a week and encouraging team members to hold comments or questions until that time.
2. Frequent Surveys
Surveys are a great way to gauge how your employees are feeling about certain topics or to source new ideas for your organization to run with. For example, you might send out a quarterly survey that asks your employees to identify any inefficiencies they see in their workflow or ideas they have for increasing revenue or decreasing costs.
Surveys work well because they allow everyone the time and space to communicate their ideas in writing. Plus, if you make some of your surveys anonymous, you’ll get more candid responses that will give you an accurate view of what’s going on in your workplace.
3. Suggestion Box Program
Suggestion boxes encourage team members to share any time they have a great idea for improving a process or making your organization a better place to work.
Depending on the nature of your workplace, your suggestion box may be a physical box or an online spreadsheet where people can leave their ideas. Either way, make sure to check the “box” regularly.
It will also be important to respond to each idea so that individual contributors feel heard. Even if your organization won’t be running with an idea, it can be helpful to provide feedback on the idea and thank them for the suggestion.
4. Regular One-on-One Meetings
One-on-one meetings between managers and their direct reports can be an effective way to encourage consistent communication between employees and company leadership.
Harvard Business Review recommends managers have one-on-one meetings with each employee for 30 minutes each week and that managers prioritize listening over speaking. This meeting is an employee’s opportunity to talk about what is going well in their role and seek guidance about how to improve or overcome challenges, so letting them lead the charge on what they want to talk about is crucial.
5. Performance Reviews
Chances are, your organization already holds regular performance reviews at least once each fiscal year. However, your performance review process is worth revisiting if you’re looking for ways to improve employee engagement. Follow these tips from RealHR Solutions to improve how you conduct reviews:
Identify what you want to accomplish by holding performance reviews.
Have managers share self-assessments with employees, as well as instructions for completing them.
Have employees complete and share their self-assessments.
Ask managers to gather feedback on each individual’s performance from their peers, clients, and others who work with them.
Have managers review employees’ self-assessments and complete performance review forms.
Hold performance reviews to cover key accomplishments and improvement opportunities, as well as any compensation changes.
Have managers and their direct reports consistently revisit goals set in the most recent round of reviews.
Remember, you can always improve your performance review process down the road. You might even ask your employees what they see as the most valuable parts of the process and what needs to be optimized further.
6. Internal Newsletters
Keep your employees in the loop by sending out a monthly internal newsletter. This is a great place to provide company-wide updates and celebrate things like birthdays, workaversaries, and more.
To ensure that your newsletters don’t go straight to your employees’ email trash bins, make them interesting to read. Include visuals like photos from your last company party or links to a recent TedTalk your organization’s leadership highly recommends.
Wrapping Up: Inspire Your Employees With a Solid Engagement Strategy
Fully engaging your employees is key to long-term organizational success, and there are dozens of ways to do so, from engaging in corporate philanthropy to starting a company book club or implementing an open-door communication policy.
In this guide, we’ve covered the ins and outs of employee engagement, as well as some of our favorite ideas for your organization to try. Consider your own organization’s engagement levels and culture, and pick a few ideas that you want to implement.
Don’t worry if there’s a bit of a learning curve as you get started—the best employee engagement strategies will take some tweaking to get right! However, your efforts will pay off down the road as you strengthen your workplace and retain your employees for the long term. You’ve got this!
Ready to keep learning about employee engagement opportunities? We recommend these resources:
The Ultimate Guide to Employee Engagement. Take a deep dive into employee engagement and its importance, as well as how you can measure employee engagement at your organization.
Top 20+ Matching Gift Companies: Leaders in Corporate Giving. If you’re interested in starting a matching gift program as part of your engagement efforts, it may be helpful to get inspired by other companies and their programs. Explore this list of 20+ leaders in corporate giving!
List of Top Volunteer Grant Companies. Similarly, you may want to model a volunteer grant program after an existing program. Check out our list of companies with great volunteer grant programs!
https://doublethedonation.com/wp-content/uploads/2024/01/employee-engagement-ideas_Feature.png7562000Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2024-01-04 17:14:342024-03-08 21:41:0352+ Employee Engagement Ideas for Productivity and Retention
There are many markers of a successful business—from pulling in huge profits to maintaining highly engaged employees. To truly stand out in today’s society, however, companies must have a strong corporate social responsibility (CSR) strategy. They must demonstrate to employees, customers, and other stakeholders that they are not merely service or product providers, but upstanding corporate citizens with a duty to make the world a better place.
Ready to become a leading company in CSR? We’ll cover everything you need to know about creating an impactful CSR strategy in the following sections:
Your company’s reputation depends on not only how much you make but also how much you give. Philanthropy has become an increasing priority, with corporations donating over $21 billion to nonprofits just in the last year—a 13.4% increase from the previous year. To ensure your long-term success and sustainability, it’s time to solidify what CSR means for your company.
What is a CSR Strategy?
For starters, corporate social responsibility (CSR) refers to a company’s responsibility to operate in a way that enhances the welfare of society rather than harms it. To do so, many companies take conscious steps in areas such as accountability and environmentalism.
A company’s CSR strategy, in turn, outlines the various initiatives and programs it will undertake to improve its social impact. What do these initiatives and programs typically entail? Let’s take a look at four main categories of CSR:
Environmental Responsibility
Environmental responsibility refers to your company’s impact on the health of the environment, from its energy use to waste production. Several common activities that businesses can adopt to increase their environmental responsibility include:
Implementing more sustainable business practices to reduce pollution and waste.
Creating a company-wide recycling program.
Investing in alternative energy sources.
Reducing water use in the workplace.
Educating employees about sustainability best practices.
Patagonia is an outstanding company in the realm of environmental responsibility, with an entire page on its website dedicated to its programs and goals. By 2025, the company aims to use only preferred materials, such as organic cotton, that are better for the environment and produce 100% eco-friendly packaging. By 2040, Patagonia aspires to reach net-zero greenhouse gas emissions across its entire value chain.
Ethical Responsibility
Ethical responsibility refers to your company’s treatment of its employees, customers, and other stakeholders. To embrace ethical responsibility, businesses can commit to the following endeavors:
Increasing transparency surrounding business decisions and finances.
Prioritizing safe working conditions and fair labor practices.
Providing all employees with competitive compensation and benefits.
Sourcing all materials in the supply chain ethically.
Establishing anti-corruption policies.
Starbucks makes its dedication to ethical responsibility known on its website by including numerous documents on its policies and impact, from its Global Anti-Bribery Standard to data on its workforce diversity. Making all of this information available to stakeholders allows the company to enhance its reputation and build more trust within its communities.
Philanthropic Responsibility
Philanthropic responsibility refers to how your company contributes to making the world a better place. To boost their philanthropic responsibility, many businesses launch the following initiatives:
Encouraging volunteerism among employees through company volunteering days and volunteer time off (VTO).
Partnering with nonprofit organizations to fund their events and programs.
Providing pro bono services to support nonprofit missions.
Helping nonprofits raise awareness by collaborating in cause marketing campaigns.
TOMS is a noteworthy company that excels in corporate philanthropy, investing one-third of its profits to promote grassroots good. The company partners with nonprofits to support mental health, increase access to opportunity, and end gun violence through cash grants, volunteering, and more. In the last year, TOMS has contributed $1.7 million to its focus areas and impacted 147,510 lives.
Economic Responsibility
Economic responsibility refers to how your company grounds its financial decisions in advancing social good. A few basic ways businesses can enhance their economic responsibility include:
Investing in sustainability research related to their products or services.
Maintaining compliance with tax and financial reporting requirements.
Promoting financial transparency with stakeholders.
Adopting processes that may be more expensive but are more sustainable.
Launching training initiatives to educate employees on areas such as diversity, equity, and inclusion (DEI) and environmentalism.
For example, LEGO places significant emphasis on researching ways to increase its sustainability. Over the past few years, the company has collaborated with suppliers and research institutions to create LEGO bricks from more sustainable sources—testing over 300 recycled materials and even creating a prototype brick from PET plastic bottles.
Why is Developing a CSR Strategy Important?
Creating a CSR strategy for your company is not as simple as checking off a box on your to-do list. Considering all the planning and effort involved, is such an endeavor really worth it? The simple answer is yes. By designing a thoughtful CSR strategy, your company can:
Enhance its reputation. A CSR strategy demonstrates your company’s commitment to creating lasting social change, rather than merely securing profits. This can go a long way toward generating a sense of respect and admiration in the eyes of your stakeholders.
Attract more customers. As your reputation for social good spreads, you’ll catch the attention of more socially conscious customers interested in supporting your company and its CSR initiatives. Additionally, you’ll be able to win the loyalty of existing customers who share similar values with your company.
Recruit more top talent.PwC reports that 86% of employees prefer to work for companies that care about the same issues they do. By placing more of a focus on CSR at your company, you’ll be able to better appeal to job seekers who are motivated to make the world a better place.
Improve employee engagement. Keeping employees engaged has become a major priority for many companies, considering Gallup’s finding that only 32% of full- and part-time employees are engaged, while 18% are actively disengaged. Having an effective CSR strategy allows your employees to take pride in their work and find a larger sense of purpose in their roles. In turn, this can lead them to stick around for the long term.
Lower its operational expenses. By prioritizing CSR at your company, you can make progress in areas such as energy efficiency, resource consumption, and waste management. With these improved processes, you’ll be able to reduce your operational expenses over time.
Beyond these immediate benefits, a CSR strategy ultimately empowers your company to boost its impact on the world. Your efforts will provide nonprofits with critical funding to fulfill their missions, employees with a healthy and fulfilling work environment, and communities with the support they need to thrive.
How to Create Your CSR Plan
While there are many facets of a CSR strategy, building one doesn’t have to be a complicated task. Follow these eight steps to hit the ground running with your company’s strategy:
1. Set relevant CSR goals.
When building a CSR strategy, it’s important to set clear, relevant goals to maximize your results and avoid overwhelming your team. Think about any existing CSR initiatives you may have within your company. Then, review them alongside your mission and values. Do your activities align with your values? How do they relate to your company’s overarching purpose?
After reflecting on these points, consider setting goals in areas such as:
Before you can launch your strategy, you’ll need to secure support from members of your board and leadership. Be sure to emphasize the benefits of creating a CSR strategy, including how it will contribute to your business goals as a whole. Reference examples of other successful companies to serve as models for your proposed undertaking.
2. Conduct research and collect feedback.
As you develop your strategy, research relevant topics and issues that your company can have a meaningful impact on. Several frameworks exist to inform your decision-making, such as the UN’s 17 Sustainable Development Goals (SDGs), which include:
Zero hunger
Good health and well-being
Quality education
Gender equality
Affordable and clean energy
Decent work and economic growth
Furthermore, the International Organization for Standardization (ISO) has created a standard to guide companies in developing social responsibility programs. Combine these resources with stakeholder feedback to produce a CSR strategy tailored to your company’s goals and priorities.
To collect this information, send out surveys to your employees, customers, and other community members to learn more about how they view your current CSR standing and what causes are important to them. After all, 84% of consumers and 85% of employees agree that the more a business engages them in charitable giving decisions, the more trust they have in that business.
3. Involve employees with a workplace giving program.
A successful CSR strategy depends on the combined efforts of everyone at your company. Present your employees with direct ways to contribute by creating a workplace giving program. Some basic opportunities you can provide are:
Matching gifts. This initiative is popular among many businesses, with 65% of Fortune 500 companies offering matching gift programs. When an employee donates to an eligible nonprofit, they’ll submit a request to your company. Then, your company will make a donation of its own, matching the employee’s gift amount at a 1:1 ratio or more. This is a stellar way for employees to secure more revenue for causes they care about.
Volunteer grants. The process for volunteer grants is similar to that of matching gifts, except your company will make a donation after an employee volunteers a certain number of hours with a nonprofit. Once they pass the minimum hours threshold, they’ll submit a request, and you’ll contribute a certain amount of funds per hour volunteered.
Payroll deductions. Automatic payroll deductions make it easy for employees to give to nonprofits on a recurring basis. To participate, they’ll select an organization to support and how much they would like to contribute out of their paychecks.
Pave the way for additional team-building by planning volunteer days for your company to take part in. In doing so, you’ll be able to encourage more employees to join in your philanthropic initiatives and cultivate stronger relationships with their peers.
4. Partner with nonprofit organizations.
Enhance your CSR strategy by seeking out partnerships with nonprofits. With the right approach, these partnerships can turn into long-lasting, mutually beneficial relationships. Beyond organizing regular volunteer opportunities with them, you can sponsor their events in exchange for a mention in their marketing materials. Reach out to nonprofits with missions and values that align with yours to ensure that both parties get the most out of the partnership.
For instance, General Mills has been a partner of Feeding America for over 40 years. The company has supported the nonprofit through a variety of initiatives, such as charitable giving, product donations, volunteerism, and more. Since their partnership first began, General Mills has contributed a total of $37 million to advance Feeding America’s hunger relief goals.
Whirlpool, a kitchen and laundry appliance company, focuses its social responsibility on affordable housing. For 23 years, the company has collaborated with Habitat for Humanity by contributing funds, donating products, and creating support programs in 45 different countries.
Both partnerships illustrate the power of collaborating with nonprofits that share similar values and goals with your company.
5. Adopt CSR software.
Since there are many moving parts to an effective CSR strategy, you’ll need to invest in a toolkit to streamline your processes. A comprehensive CSR software solution should equip your company with features that streamline:
Donation management. Your company should be able to provide its employees with multiple ways to participate in your corporate giving initiatives, including making donations directly through your CSR platform. Additionally, the software should allow you to manage your matching gifts program and automatically approve requests based on your guidelines.
Volunteer management. Your CSR software should supply your company with tools for planning and promoting corporate volunteer opportunities. Furthermore, look for the ability to accept volunteer grant requests and process them based on the number of hours logged by each employee.
Tracking and reporting. A key aspect of CSR involves sharing your initiatives and impact with stakeholders. With CSR tools, you can easily generate reports and maintain transparency about your efforts. This information can also prove useful for refining your strategy going forward.
If you’re looking for a new CSR solution to invest in, be sure to conduct thorough research, request demos, and consider integrations that will enable your company to use its technology to the fullest. For instance, CSR providers that offer an auto-submission integration make it easier than ever before for employees to participate in your matching gifts program.
Check out this quick video to learn more about this cutting-edge feature:
As the video explains, auto-submission is an innovative tool that allows employees to automatically submit matching gift requests after they make a donation to a nonprofit. All they need to do is input their company email address, and the technology takes care of the rest—leading to more employee engagement in your workplace giving efforts and a larger impact on your community.
6. Communicate your CSR strategy with stakeholders.
Once you’ve laid a foundation for your CSR initiatives by setting goals, researching nonprofit partnerships, and equipping the tools you need to succeed, it’s time to formalize the details and share them with your stakeholders. Draft a CSR policy that explains your company’s approach to CSR, including:
Goals and relevant metrics
Focus areas
Opportunities for employee participation
Methods for reporting
Think back to your goals and stakeholder feedback to produce a policy that speaks to their most important interests, priorities, and concerns. Then, share this documentation on multiple platforms for easy access, including your website, employee portal, and social media pages.
7. Prioritize transparent reporting.
Demonstrate to employees, customers, and other community members that your CSR strategy is more than just performative by implementing thoughtful reporting procedures. By leveraging CSR reporting tools, your company can track and report on its:
Corporate philanthropy funds and impact.
Workplace giving participation.
Environmental sustainability.
Internal business practices.
Make your reports accessible to all stakeholders by producing different versions for different audiences. For instance, rather than forcing your customers to read dozens of pages regarding your CSR impact, design a summary sheet with infographics illustrating the key points of your report. In additional documents, include all the details for those who need or want to know more about your initiatives.
8. Recognize employees for their participation.
Keep your company’s employees invested in your CSR strategy by consistently recognizing them for their participation. Doing so reinforces the value of their contributions and ensures that they continue engaging with your initiatives year after year.
Several effective ways you can cultivate a culture of recognition at your workplace include:
Sending eCards commending employees for contributing to your CSR efforts.
Posting social media shoutouts featuring employee names and pictures.
Adding a section on your website showcasing top employee contributors.
Presenting awards to the most involved employees in your CSR activities.
Expressing appreciation to employees is an essential practice that benefits your company as a whole. Open up opportunities for peer-to-peer recognition and reach out on important holidays to establish a close-knit community of loyal employees.
4 Top CSR Strategy Examples
As your company embarks on its CSR journey, know that you don’t have to travel it alone. Many other businesses have taken their own endeavors to improve their impact on society and have succeeded with flying colors.
As a consumer’s co-operative, REI’s CSR initiatives focus on improving the working conditions of its employees, the experiences of its members, the well-being of society, and the success of the company. REI’s most recent efforts include:
Sourcing recycled and renewable materials within the company’s product supply chain.
Using less energy in stores and distribution centers through smart building design and energy-efficient measures.
Encouraging product reuse by creating a Re/Supply program for members to participate in.
Requesting that vendor partners use alternatives to individual plastic bags for product shipping.
In the last year, REI Co-op has contributed $6.9 million to 503 nonprofit partners. Additionally, the company has engaged over 78,000 members of its community in its grassroots advocacy program, sending more than 250,000 messages to state and federal decision-makers. Stakeholders can find key data related to REI’s impact summarized in a straightforward scorecard online.
Microsoft
Microsoft is a top CSR company that focuses its strategy on four commitments:
Expanding economic growth and opportunity.
Earning trust through responsible artificial intelligence (AI) usage, privacy protections, and cybersecurity.
Protecting people’s fundamental rights through responsible business practices and accessibility initiatives.
Advancing sustainability through technological innovation.
The company allows employees to take part in its philanthropic efforts by offering matching gifts and volunteer grants in its workplace giving program. These opportunities have led to $255 million in contributions to over 32,000 nonprofits in just the past year.
HP
As another company dedicated to CSR, HP produces three separate reports based on its main pillars of focus:
Climate action
Human rights
Digital equity
These reports reveal the extent of the company’s tree-planting efforts, investment in minority- and women-owned businesses, and educational programs to promote digital literacy around the world.
Google
Google is a dominant technology company that has set ambitious goals for its CSR, including:
Diverting all office food waste from landfills by 2025.
Making product packaging 100% plastic-free by 2025.
Running data centers and offices on carbon-free energy 24/7 by 2030.
Furthermore, the company gives $200 million to charitable organizations every year and offers a pro bono program that empowers employees to support nonprofit technical projects full-time for up to six months.
Wrapping Up: Emerging as a Top CSR Strategy Leader
As you work on your company’s CSR strategy and continue researching other examples to learn from, remember that the path to excellent corporate citizenship takes time. Take your resources into account and start small with setting goals and launching workplace giving opportunities. Be open to collecting feedback from stakeholders, and identify ways to refine your strategy year after year.
For more information on where CSR fits into your company’s priorities and success, check out these additional resources:
https://doublethedonation.com/wp-content/uploads/2023/11/CSR-Strategy_Feature.jpg6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2023-11-17 16:42:312023-11-22 16:42:47Creating a CSR Strategy: How to Forge a Lasting Impact
Your company accomplishes great things through the combined efforts of its leadership, managers, and employees. To stand out in today’s world, however, you need to harness this power to achieve more than just profits. One way to do this is through corporate volunteerism.
Corporate social responsibility (CSR) is a rising priority among modern companies due to its profound influence on reputation, employee engagement, and the welfare of society as a whole. By incorporating volunteerism into your company’s CSR strategy, you can directly involve employees in your philanthropic efforts and connect with local communities.
To set your corporate volunteer program up for success, we’ll cover everything you need to know in the following sections:
Ready to build meaningful, lasting relationships with employees, customers, nonprofit partners, and other community members? Whether you’re just starting out or looking to improve an existing corporate volunteer program, having a thoughtful strategy will maximize your results.
Corporate Volunteerism: FAQs
Before we delve into specific tips and tactics, let’s set the stage by walking through some frequently asked questions about corporate volunteerism:
What is corporate volunteerism?
Corporate volunteerism is an aspect of corporate philanthropy that involves encouraging employees to commit their time and skills to charitable causes in their communities. To do this, companies establish corporate volunteer programs that formalize these activities and track their overall impact.
While each company’s volunteer program differs depending on its goals, resources, and employees, having one in place is a first step toward demonstrating your commitment to bettering the world around you.
What are the benefits of employee volunteer programs?
Corporate volunteerism brings a host of benefits to everyone involved—your company, employees, and nonprofits. By opening up more opportunities for employees to volunteer for charitable causes, you contribute more resources to the community and empower nonprofits to better serve their beneficiaries.
For business-specific benefits, creating a corporate volunteer program allows you to:
Engage more employees. Many employees need more than just a regular paycheck to feel invested and fulfilled in their roles. Corporate volunteering initiatives allow them to develop a sense of pride in working for your company since they’re able to contribute to positive change within their communities.
Attract more top talent. According to PwC, 65% of people around the globe want to work for an organization with a powerful social conscience. Creating and publicizing your company’s employee volunteer program guidelines is an excellent way to catch the attention of socially conscious job seekers.
Enhance your reputation. These days, customers expect more from companies than just stellar products or services. They want to know that your business strategy involves more than making profits. Through corporate volunteerism, your company can prove its commitment to social good and bring in more customers as a result.
Develop employee skills. Through volunteering, employees can gain experience and develop abilities they can later apply on the job. This can be anything from leadership skills to technical expertise, like coding. Plus, by organizing team-wide volunteering events, you can foster improved collaboration and communication within the workplace.
Improve employee well-being. According to the Mayo Clinic Health System, volunteering can improve a person’s physical and mental health, reducing stress and decreasing the risk of general illness. By encouraging employee volunteering, your company can ensure that they report to work each day feeling ready and eager to put in their best efforts.
However, it takes more than just starting a corporate volunteer program to secure these benefits. First, you need to get your employees excited to participate. To do so, create initiatives that resonate with their specific preferences and interests. At the same time, avoid placing pressure on employees to get involved—employee volunteering should be an option at your company, rather than a requirement.
What are the different types of corporate volunteering?
Corporate volunteerism comes in several shapes and sizes. Consider these popular types of employee volunteering to include in your program:
Direct Service Volunteering. Through this type of volunteering, employees directly interact with nonprofit beneficiaries and community members. For example, they may provide tutoring sessions to local students, walk dogs at an animal shelter, or serve meals to people without permanent housing.
Indirect Service Volunteering. Indirect service volunteering does not involve interactions with beneficiaries. Instead, employees can support their community by assembling care packages, participating in a beautification project, or creating marketing materials online.
Skills-Based Volunteering. Also called SBV, this type of volunteering allows employees to make use of their professional skills to advance nonprofit missions. For instance, employees at a law office may provide pro bono legal services to a charitable organization, while those at a web development company may revamp a nonprofit’s website for free.
Volunteer Grants. A volunteer grant program rewards employees for committing their time and skills to causes they care about. Typically, once they’ve volunteered a minimum number of hours with a nonprofit, they can submit a volunteer grant request to your company. Then, you donate a certain amount of money to that nonprofit, depending on how many hours the employee volunteered.
Volunteer Time Off. You can think of Volunteer Time Off, or VTO, as an employee internship in the short term. Companies generally offer their staff between 8 and 40 hours each year to spend participating in volunteer activities—such as direct, indirect, or skills-based volunteering—while still receiving their regular paycheck.
Team Volunteering. These volunteer opportunities double as team-building events for your company. Many nonprofits need larger teams of corporate volunteers to assist them with projects, from constructing houses to participating in a local cleanup activity.
Mentorships. Through mentorships, employees can make a direct impact on an individual community member’s life. This may involve supporting a student’s personal goals and academic performance or helping a young professional along their career path.
Employee Internships. Some companies lend their employees to nonprofit organizations by allowing them to participate in internships, enabling employees to provide their skills to the nonprofit long-term. During these internships, your business will continue paying employees’ salaries. Patagonia, for example, permits any employee within the company to spend up to two months working for an environmental group of their choosing.
Each type of corporate volunteering varies in the level of commitment expected from your employees. Micro-volunteering opportunities, like translating a single document or drafting a letter, can take only an hour or so, while initiatives such as employee internships can last several months. Be sure to offer several options that appeal to different employees at your company.
7 Corporate Volunteering Statistics You Should Know
If your company is ready to become a leader in corporate volunteerism, explore the following statistics to inform your approach:
71% of employees believe it’s important to work at a company that gives back through philanthropy and volunteering.
96% of companies find that employees who volunteer are more engaged than those who don’t.
Companies see 52% less turnover among employees who participate in workplace giving programs, like volunteer days.
60% of companies offer paid volunteer time off (VTO) to employees.
80% of companies with volunteer grant programs contribute between $8-$15 per hour volunteered.
Virtual volunteering was the most offered volunteer program by companies to both domestic and international employees.
Staying up to date on the latest corporate volunteerism and philanthropy trends ensures that your company is well-equipped to engage its employees in CSR and create a meaningful impact on society.
How to Start a Corporate Volunteer Program
A successful corporate volunteer program differs from company to company. After all, your guidelines and initiatives depend on your industry, business goals, and employees. Follow these seven steps to piece together your program:
1. Define your goals and priorities.
Identify your corporate volunteerism goals to secure support across all areas of your company. Focus on issues or causes that align with your overall mission and values. General Mills, for example, is a global food company that focuses its volunteerism efforts on supporting food banks and anti-hunger organizations such as Feeding America.
Additionally, send out surveys to your employees to find out which causes are close to their hearts, which skills they would like to apply, and which communities they’re most interested in supporting. Use these insights to guide your decision-making as you build your program.
2. Outline your corporate volunteerism program.
Based on your goals and employee feedback, determine which types of corporate volunteering to implement. If you’re hoping to engage and retain remote employees, for instance, you might promote virtual volunteering opportunities.
Formalize your decision-making by creating an official policy for your corporate volunteer program that lets employees know which organizations your program supports. In this document, you should include information such as:
Issues or causes supported by the program
Employee eligibility criteria for participation
Causes or types of nonprofits excluded from the program
Contact information for questions related to employee volunteering
Make this policy available to employees and other stakeholders alike. You can even create several versions depending on the audience. An employee-facing version might include more details about participation, while a public-facing version might feature information on how you’ll report the program’s impact.
3. Invest in CSR software tools.
A comprehensive CSR software solution can facilitate your corporate volunteering initiatives and other philanthropic programs you might launch in tandem. Look for key features that empower your company to:
Share upcoming volunteer opportunities with employees.
Plan and manage company volunteering events.
Track volunteer participation and hours.
Process and follow through with volunteer grant requests.
Measure the impact of employee volunteering.
Beyond managing your corporate volunteerism, this software can streamline other aspects of your CSR strategy and workplace giving, such as matching gifts.
Check with your CSR provider to see whether your platform integrates with the latest matching gift tools, such as auto-submission, to maximize employee participation. With this feature, your employees will be able to automatically submit matching gift requests when donating to a nonprofit. Rather than checking their eligibility and filling out each required field in your application form, all they would need to do is input their company email address to kick off the matching process.
4. Reach out to potential nonprofit partners.
Develop long-term relationships with nonprofits in your community by seeking out partnerships with organizations that align with your mission and values. For instance, a company with a philanthropic goal of improving sustainability might partner with an environmental nonprofit by setting up employee volunteering opportunities with them throughout the year.
Your company can even go beyond corporate volunteering to sponsor the nonprofit’s events or programs. In return, the nonprofit will typically feature your company in its marketing materials to help boost your reputation, turning your support into a mutually beneficial partnership.
5. Promote your corporate volunteer program.
Once you’ve worked out all the details, start engaging employees in your corporate volunteer ideas by spreading the word about your program. Start by walking through your policy in a company-wide meeting, then host follow-up Q&As as necessary. Link to key documents in your employee portal so everyone can access the information they need to get involved.
Furthermore, you can encourage participation by appointing corporate volunteer ambassadors within your company. These individuals act as authoritative resources for employees interested in your program and serve as an example to inspire people to get involved.
6. Measure your corporate volunteering impact.
To ensure the long-term success of your corporate volunteer program, be sure to measure your results. For instance, some basic metrics to keep an eye on include:
Employee participation rate
Total number of volunteer hours contributed
Volunteer event attendance
Average amount of volunteer grants awarded
Share this information with your employees, customers, and nonprofit partners to maintain engagement and morale. Many companies compile their corporate volunteerism data into yearly impact reports containing their CSR progress and publish them on their websites to demonstrate their corporate citizenship.
7. Recognize your employees for participating.
Remember that your CSR impact is only possible thanks to your employees’ participation. With this in mind, develop a strategy for recognizing those who engage with your corporate volunteering activities. Some popular methods of employee recognition include:
Ultimately, having a recognition program in place is beneficial to your company as a whole. Frequent appreciation can go a long way toward reinforcing excellent performance, improving engagement, and cultivating a sense of community in the workplace.
4 Top Corporate Volunteerism Examples
If you need a little more inspiration to create your corporate volunteer program, it’s always helpful to learn from other successful businesses. Take a look at these companies’ top-tier programs and consider how you can incorporate their strategies at your business’s scale:
Disney
The Walt Disney Company’s VoluntEARs program has logged around 13 million volunteer hours since its inception in 1983. Throughout the year, employees have the opportunity to take part in a variety of activities, such as:
Helping food banks deliver food to community members.
Creating handmade blankets for children’s hospitals and animal shelters.
Analyzing Great Barrier Reef images to aid conservation efforts.
Planting butterfly-friendly backyard habitats to support the Monarch butterfly population.
Recording Disney bedtime stories for children living in rural areas.
Furthermore, Disney offers volunteer grants to its employees, contributing up to $2,000 a year per employee based on the number of hours they volunteer.
AT&T
By 2030, AT&T plans to engage 50% of its employees worldwide in volunteering and giving. As of last year, it has succeeded in engaging 31% of employees in their communities.
To encourage increased corporate volunteerism, the company:
Recognizes employees with a “Community Impact Award.”
Offers management employees a paid Community Day for volunteering each year.
Organizes regular volunteer projects for environmental stewardship, such as building bee habitats and cleaning up parks.
Providing volunteer grants to 501(c)(3) nonprofits.
AT&T’s volunteers contributed 385,800 hours just in the past year, with employee time valued at $11.6 million.
Verizon
Similar to AT&T, Verizon aims to reach 2.5 million volunteer hours by 2025. The company’s volunteer program focuses on three specific areas:
Digital inclusion by tutoring students online to assisting older adults with technology.
Climate protection by cleaning up rivers to participating in environmental research.
Human prosperity by writing letters to veterans and supporting students with developing career goals.
So far, Verizon has engaged over 95,000 volunteers in over 1.6 million volunteer hours. To invest in its focus areas, the company has partnered with over 39 nonprofits, including the Trevor Project and the American Red Cross.
Salesforce
To facilitate volunteering among employees, Salesforce created a Pro Bono Program called the Impact Exchange, which pairs its skilled volunteers with nonprofit Salesforce customers needing assistance with a particular project. Additionally, the company allows employees to assist schools by leading volunteer programs to support teachers and students.
To provide employees with the freedom and flexibility to contribute to the causes that matter most to them, Salesforce also provides them with seven paid days of VTO every year.
Wrapping Up: Engaging Employees in Making a Difference
Corporate volunteerism is an effective way to boost your CSR program and nurture thriving, collaborative teams within your company. Remember to measure your progress year after year and regularly collect feedback from your employees. Doing so allows you to refine your program for increased participation and greater future results.
For more tips and tools on how to improve your company’s CSR initiatives and boost employee engagement, consider these additional resources:
The list of matching gift companies is endless—and not exclusive to one region, business size, or corporate sector. Instead, employers all over the world opt to match their employees’ charitable donations. Doing so results in elevated corporate philanthropy, team-wide engagement, and even positive brand image.
So what makes one company’s program stand out over another? There are a lot of factors that go into a top matching gift company, including donation (low) minimums and (high) maximums, open eligibility, seamless donor experiences, and more.
One that stands out in all areas is legal services company Innovative Discovery. And we’ll tell you why!
Ready to get started? Dive in and see what makes Innovative Discovery’s matching gift program top-tier.
Fun Fact: By working with a CLMA-certified matching gift platform, Innovative Discovery has become a Certified Leader in Matching Automation. That means it’s recognized for its dedication to providing the best possible experience for its employees participating in the program.
What to Know About Innovative Discovery
Founded in 2005 in Arlington, Virginia, Innovative Discovery is a strategic consulting firm and legal services provider to a wide range of corporations and groups. The company partners with government agencies, construction and manufacturing businesses, energy and utility companies, financial services, healthcare and life sciences providers, and more.
Innovative Discovery employees—a combination of technologists, lawyers, and cybersecurity experts—work as strategic consultants to provide authoritative guidance throughout the litigation processes and information lifecycles. Specifically, the consulting group aims to offer unique insights into cybersecurity, data breaches, digital forensics, and high-stakes litigations to set their clients up for maximal success.
This corporation also places a significant emphasis on giving back to the communities in which they operate, including offering community service, nonprofit sponsorships, and more. Plus, they support nonprofit organizations of all shapes and sizes through their generous matching program.
Current Matching Gift Program Guidelines
Innovative Discovery employees have the opportunity to double their charitable giving impact by participating in the company’s matching initiative. Personal gifts made by Innovative Discovery team members of between $25 and $2,500 are eligible to be matched at a 1:1 rate.
Even better, nearly all nonprofits qualify for the program. This includes K-12 and higher education institutions, arts and cultural institutions, environmental nonprofits, and other registered 501(c)(3) organizations.
And the company makes it as easy as possible for employees to take part, driving participation and overall program usage with auto-submission, a new solution from Double the Donation.
Here’s a quick overview of the Innovative Discovery corporate matching gift program eligibility requirements:
Matching gift ratio – 1:1 (or dollar for dollar)
Qualifying employees – Current full-time and part-time Innovative Discovery team members qualify to request corporate matching donations.
Eligible nonprofit recipients – Most nonprofit mission types qualify for Innovative Discovery matching, which includes:
Educational institutions (K-12 included)
Health and human services
Arts and cultural organizations
Civic and community groups
Environmental nonprofits
And most other 501 (c)(3) organizations
Submission process – Employees may complete their match request directly following their initial donation on the organization’s giving form using auto-submission or navigate to Selflessly’s online matching gift portal to fill out a brief application.
Standing Out With Matching Gift Auto-Submission Through Selflessly and Double the Donation
The #1 thing that makes Innovative Discovery’s matching gift program so innovative is its participation in newly developed matching gift auto-submission. By partnering with Double the Donation and corporate giving platform Selflessly, ID is streamlining the process for employees getting involved.
Enabling the solution, which recently came out of beta, significantly reduces the time and effort involved in completing a matching gift request. And it can all be done directly from a nonprofit’s website—driving more ID employees to participate. With increased program participation, more funding goes to the nonprofit causes their employees care about. Not to mention, the company itself receives elevated benefits from its corporate giving offerings. It’s a win-win-win—and it’s easier than ever before!
Here’s how the matching process works for Innovative Discovery team members using auto-submission:
An ID employee makes a donation directly on their favorite nonprofit’s website and enters their company name—Innovative Discovery—in a donation form field.
On the confirmation screen, the employee enters their corporate email address. They then check a box and authorize Double the Donation to submit the match request on their behalf.
Innovative Discovery facilitates its matching gifts and other corporate giving initiatives by leveraging a CSR management software company, Selflessly. Selflessly is framed as an “all-in-one giving platform for CSR,” offering both corporate giving and volunteerism features.
Through this software solution, companies like Innovative Discovery are able to:
Elevate corporate giving and employee matching with ease;
Simplify corporate volunteering and organize team and individual volunteer opportunities;
Increase employee engagement by participating in social good;
Make the most of purposeful reporting and impact assessments.
Recently, Selflessly was also one of the first providers to participate in the beta program for auto-submission functionality with Double the Donation, making corporate matching gifts easier than ever before.
Other Innovative Giving Initiatives
Innovative Discovery’s website shares that “the primary focus of ID’s corporate philanthropic efforts are nonprofit organizations valued by our employees.” This idea is reflected in the company’s matching gift program as well as additional team-wide efforts for various charitable causes.
This includes:
ID Civic Day — Innovative Discovery’s Civic Day offers an annual opportunity for team members to engage in their communities. Beyond typical PTO, the company offers an additional paid day off work for employees to volunteer with community service projects.
Employee volunteer grants — ID states that the company supports team member philanthropy through matching donations and investments of their time with corporate volunteer grants. When employees volunteer with various causes, the company pays out grants to the organizations to which they dedicate their time and efforts.
Steps for Autism team challenge — Every April, Innovative Discovery employees take part in a workplace giving campaign on behalf of the Autism Society. During World Autism Month, team members compete by department to see who can get the most steps. At the end of the month, ID makes a donation to the Autism Society on behalf of the winning group.
Sponsorship for Climbing Blind: Tibet Expedition — In 2004, Innovative Discovery aided groundbreaking Climbing Blind’s Tibet Expedition. The company sponsored the event by building essential technical infrastructure. With their newly developed interactive website and intuitive web content management system, Climbing Blind had access to the tools they needed to connect climbers with their growing online community.
Innovative Discovery leadership has made it a point time and time again to invest in giving back to their communities. We’re excited to see what they roll out next!
Wrapping Up
Companies like Innovative Discovery are paving the way for more businesses—and the nonprofits, donors, and communities they support—to benefit from groundbreaking matching gift programs with ease. As more and more corporations roll out innovative auto-submission functionality by leveraging partnerships between corporate giving and matching gift-specific technology, the results will continue growing to new heights.
Ready to learn more about standout matching gift companies and practices? Explore other Double the Donation resources here:
Matching Gift Auto-Submission + CSR Platforms | What to Know. Auto-submission functionality enables companies like Innovative Discovery to streamline the experience for employees and ultimately get more out of their giving programs. And the nonprofits involved benefit as well! Learn more with this comprehensive guide.
Selflessly Launches Auto-Submit Match Requests. Companies can bring their philanthropic programming to the next level thanks to the integration between Selflessly and Double the Donation. Find out how auto-submission helps improve programs and how your company can benefit here.
How to Start a Matching Gift Program [For Companies]. Are you a corporate executive looking to launch an employee matching gift program at your company? This step-by-step walkthrough provides unique insights into how your team can develop the most impactful initiative possible.
https://doublethedonation.com/wp-content/uploads/2022/12/DTD_Company-Spotlight-Article-Selflessly-Innovative-Discovery_Feature-1.png6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2023-11-10 15:48:382024-08-02 21:24:56Company Spotlight: Maximizing Matching Gift Innovation with Innovative Discovery
Expectations of the modern company have changed. To many people, a successful, noteworthy company is not just one that earns profits or offers enticing employee benefits. To win the support of employees, consumers, and other stakeholders, you must also stand as an advocate for social change. That’s where corporate volunteering comes in.
77% of consumers are more motivated to purchase from companies with CSR initiatives. By facilitating corporate volunteering, your company can power social good while engaging your employees in meaningful, rewarding activities. Whether you already have an established philanthropy program, or you’re just looking to launch one, you’ll need to build a repertoire of compelling volunteer ideas to inspire employees to participate.
We’ve compiled over 25 inspiring in-person and virtual ideas, along with tips on making the most of each corporate volunteer experience, in the following sections:
Chances are, many of your employees enter their roles expecting more than just responsibilities and a paycheck. Through corporate volunteering, you can help them find a larger purpose in their roles and encourage them to stay with your company for the long term.
Corporate Volunteer Activities: FAQs
Before we explore corporate volunteer ideas to engage your employees, let’s answer some frequently asked questions to get you started on the right foot.
What is corporate volunteering?
Corporate volunteering, or employee volunteering, refers to the time and skills that a company’s employees dedicate to charitable causes as part of their combined corporate social responsibility (CSR) efforts.
Since the estimated national value of every volunteer hour is $31.80, corporate volunteering allows companies to make a substantial difference in supporting nonprofit missions worldwide and leave a lasting impact on society.
What are the benefits of corporate volunteering?
While it’s clear that volunteering brings significant benefits to nonprofits, it can be very rewarding to your company as well. By incorporating corporate volunteering ideas into your philanthropic initiatives, you can:
Promote team-building. A winning company culture relies on team-building. By assembling employees for a corporate volunteer event, you’ll help them develop collaboration and communication skills that they can then apply to their roles.
Boost employee retention. It’s one thing to have your employees show up for work every day. It’s another to have them fully invested in their roles and your company’s overall success. Corporate volunteering enables you to better engage your employees by creating a sense of community and purpose among them. This makes them more likely to stick around year after year.
Increase talent acquisition. According to a survey conducted by Paul Polman, 76% of U.S. employees want to work for a company that is trying to have a positive impact on the world. If your company makes it clear, through its corporate volunteering efforts, that it’s committed to the common good, then you’ll attract many more socially conscious job seekers to your roles.
Elevate your reputation. Ultimately, corporate volunteering demonstrates that your company is interested in more than making profits. This can go a long way toward building trust and cultivating support within your community.
While other corporate giving initiatives, such as community grants, can lead to similar benefits, corporate volunteering is one of the most popular and effective ways to directly engage employees in your social impact.
15 In-Person Corporate Volunteering Ideas
In-person corporate volunteer activities allow your employees to get directly involved in their local neighborhoods. Consider the following ideas to start engaging employees and strengthening connections with your community:
1. Organize a community cleanup.
Keep America Beautiful estimates that there are nearly 50 billion pieces of litter along U.S. roadways and waterways. Gather your employees to clean up a local park, beach, or other public space in your local area. This will not only create a more beautiful place for everyone to appreciate, but it will also reduce pollution and protect wildlife in the area.
Furthermore, this corporate volunteering idea can inspire local residents to pay more attention to their carbon footprint and how they can take better care of the community in which they live.
2. Spend a day at an animal shelter.
Enlist your employees to help out at an animal shelter for a win-win corporate volunteer activity. They’ll improve the lives of animals in need of homes, and at the same time, experience a boost to their mental health. Studies indicate that spending time with dogs can raise oxytocin and dopamine levels in people, which promote happiness and reduce anxiety.
There are a variety of volunteer roles that your corporate employees can fill at an animal shelter, such as walking dogs, taking pictures of adoptable animals, and cleaning up the shelter.
3. Build homes for people in need.
If your employees spend much of their time sitting in front of a desk, this corporate volunteering idea provides a wonderful opportunity for them to get active for a worthy cause. To organize this activity, you’ll typically partner with a nonprofit, such as Habitat for Humanity, that can oversee your employees’ efforts and guide them through the construction process.
Bank of America is one standout company that champions affordable housing, with a 30+ year partnership with Habitat for Humanity. Their employees spend about 35,000 a year supporting the nonprofit’s initiatives and making a difference in the lives of people facing housing insecurity.
4. Visit a senior center.
There are numerous roles that corporate volunteers can fill at a senior center. Depending on your employees’ skills and interests, they can:
Speak with and provide companionship to residents.
Lead arts and crafts activities.
Help with administrative tasks.
Assist with meal preparation.
Beyond lending a hand with daily activities, your employees can even plan and host a holiday party or another type of special event to brighten up residents’ lives.
5. Partner with a homeless shelter.
Last year, homelessness in the United States reached record highs. Support your local homeless shelter and assist an increasingly vulnerable population by:
Preparing and serving meals.
Helping children with their homework.
Sorting donated clothes and other goods.
Leading life skills workshops, such as resume writing.
Planning a corporate volunteer event at a homeless shelter is an opportunity for your employees to make a direct impact on the lives of other people in their community. They can not only help raise awareness about homelessness, but also build meaningful relationships with people in need of compassion and support.
6. Help out at a food bank.
Visiting a food bank is a popular volunteering activity for companies and individuals alike. Employees can work together to sort food at the facility, and then transport and distribute these supplies to support hunger relief in the community.
Disney is another company that has a particularly impactful corporate volunteering program. Employee participants in Disney’s VoluntEARS program often team up with food backs to address the needs of thousands of food-insecure community members. Beyond that, they get involved in initiatives ranging from making blankets to recording bedtime stories for children living in rural areas.
7. Support a school improvement project.
Engage your employees in enhancing the education of local students by participating in a school improvement project. These projects might involve:
Renovating classrooms.
Making improvements for accessibility.
Beautifying the school through landscaping and gardening.
Expanding and updating a school library.
This corporate volunteering idea is a stellar way to invest in the future generations of your community. To get started, reach out to local schools and identify those in need of support. With a thoughtful approach, your company can build lasting partnerships and set up more corporate volunteering opportunities in the future.
8. Donate blood.
According to the American Red Cross, someone in the United States needs blood and/or platelets every two seconds. Your company can either host its own blood donation drive or encourage employees to attend one that another organization is holding in the local area.
Before the event itself, be sure to provide educational materials to employees to highlight the importance of donating blood and include basic details on how the process works. This ensures that more employees feel comfortable participating when the day rolls around.
9. Run a donation drive.
Beyond donating blood, your employees can arrange and run a donation drive for a range of essential supplies and resources. For instance, your company could collect:
Clothing
Food
Books
School supplies
Pet supplies
In addition to encouraging employees to give their new and gently used items, you can invite everyone in your community to get involved. This can help your company cultivate new relationships with potential customers and job seekers while furthering your CSR goals.
10. Start or maintain a community garden.
Establishing or maintaining a community garden allows your company to leave a lasting impact on its community. If there isn’t currently one in your local area, consider renting out a vacant lot and creating a plan for how the garden will benefit everyone in the neighborhood.
If there is an existing community garden nearby, assemble a team of corporate volunteers to help with weeding, planting, and harvesting.
11. Plant trees as a team.
80% of consumers are more likely to buy from and 84% of employees are more likely to work for a company that stands up for the environment. Demonstrate your company’s commitment to the environment and engage your employees in a team-building exercise with tree planting.
One of the easiest ways to organize a tree-planting activity is to partner with a nonprofit or local conservation group dedicated to the environment and reforestation. They’ll have the expertise to guide your employees on how and where to plant saplings.
12. Offer a mentorship program.
Consider launching a mentorship program to facilitate connections between your employees and community members. Employees can volunteer their time to support mentees in areas such as:
Resume writing
Job interviews
Career advancement
Your company can choose to offer a virtual mentorship program as well. This would enable more people outside of your local area to participate, including remote employees.
13. Participate in a literacy program.
Literacy programs are essential resources that empower people of all ages to improve their communication skills and set a foundation for their future success. There are numerous ways your employees can support a literacy program, from serving as a reading buddy to creating educational resources for participants. Or, your company can even create its own.
Costco has its own Volunteer Reading Program that allows employees to support students in schools, community centers, and after-school programs. The company engages over 2,600 volunteers and even provides all the reading materials for the program.
14. Prepare and distribute care packages.
Throughout the year, or following a specific incident such as a natural disaster, your employees can assemble and distribute care packages to people in need. These can include anything from hygiene supplies to first aid kits.
Last year, for example, Delta volunteers delivered grocery boxes on Martin Luther King Jr. Day and care packages for service members during USO Fleet Week events.
15. Host a sports clinic.
By hosting a sports clinic, your company can encourage both its employees and community members to engage in physical activity to promote well-being. The process is simple:
Choose a specific sport or activity based on employee or community interests.
Find a suitable location for the clinic.
Promote the event in your community.
Enlist employee volunteers to run the clinic.
With this corporate volunteering idea, your company can demonstrate its dedication to health and wellness in society.
11 Engaging Virtual Corporate Volunteer Ideas
For companies with remote or hybrid employees, putting together in-person corporate volunteer events may not be as practical or effective. Plus, some employees may want to participate in social change beyond just their local communities. In these cases, consider incorporating some of the following virtual corporate volunteer activities into your program:
1. Tutor students online.
About one-third of school leaders indicate that they don’t have the capacity to provide frequent, one-on-one tutoring to all students who need it, and nearly 20% report that they can’t even provide regular tutoring. By engaging your employees in online tutoring, your company can alleviate staff and resource shortages at educational institutions.
With video conferencing platforms such as Zoom, your corporate volunteers can offer one-on-one tutoring sessions with students. In doing so, they’ll be able to support academic excellence and make a tangible difference in the lives of individual students.
2. Provide translation services.
This virtual corporate volunteering idea is ideal for multilingual employees. Many nonprofits serve diverse populations, which means they may interact with people who prefer communicating in another language. In fact, nearly 66 million people, or around 21.6% of the U.S. population, speak a language other than English in their homes.
To help nonprofits make their services more accessible to everyone, your employees can translate documents, website content, and more.
3. Teach language classes.
Encourage your company’s multilingual employees to teach language classes as part of your corporate volunteering activities. They can conduct these classes over Zoom and facilitate practice discussions among online participants.
To make it easy for your employees to get involved, consider creating language learning materials that they can use in their classes. This way, they can dedicate their time to teaching without having to worry about creating a comprehensive curriculum or worksheets.
4. Plan skills-based workshops.
Your employees are a diverse group of individuals with their own interests, skills, and hobbies. Empower them to share their expertise by hosting workshops for people who are interested in learning a new skill. As a form of skills-based volunteerism, these workshops could focus on topics such as:
Business management
Art
Cooking
Leadership
Financial Literacy
If these workshops are related to employees’ roles, they can have the added benefit of reinforcing their skills and knowledge to boost their performance in the workplace.
5. Create content for nonprofits.
To secure enough support for their missions, nonprofits need to produce content to spread awareness and solicit donations. Your employees can assist nonprofits with their marketing efforts in various ways. For instance, they can:
Write blog articles.
Craft social media posts.
Produce short videos.
This corporate volunteering idea leaves employees with a finished product that they can look back on with pride.
6. Pitch in with graphic design.
If your employees have an eye for graphic design, consider having them offer their services to nonprofits. There are many areas where having well-designed images and graphics can come in handy, including:
Whether a nonprofit is looking to redesign its logo or revamp its website, having graphic design services can go a long way toward reaching and engaging new supporters.
7. Help with social media management.
According to Nonprofit Tech for Good, 87% of nonprofits regularly use social media for digital marketing and fundraising. However, with so much activity on social media, it can be a challenge for them to stand out among all the noise. Enlist your social media-savvy employees to help nonprofits by:
Creating eye-catching social media content.
Scheduling posts to maximize engagement.
Interacting with followers.
Doing so will free up more time and energy for nonprofits to focus on other mission-critical activities, such as delivering services to their beneficiaries.
8. Assist with grant writing.
Nonprofits need to seek funding from a variety of sources to continue fulfilling their missions. Many foundations and corporations offer grants to cover program or project expenses—however, a nonprofit must submit a compelling application before they can access those funds.
Since effective grant writing takes time and effort, this is an excellent opportunity for your company to pitch in, especially if you have employees with strong writing and communication backgrounds. They can research grantmakers, help write proposals, and proofread everything before submission.
9. Coordinate remote volunteers.
A nonprofit organization may have plenty of volunteers willing to dedicate their time and skills. Without proper volunteer management, however, they won’t be able to make the most of the resources at their disposal.
Recruit your employees to take over some key remote volunteer coordination responsibilities by onboarding, communicating with, and organizing volunteers in other areas of the world. This creates impactful, satisfying experiences that encourage volunteers to continue supporting a nonprofit time after time.
10. Offer coding support.
If your employees have coding experience, bring them together to offer coding assistance to nonprofits. They can lend a hand with:
Cybersecurity best practices
Web development
General IT support
Staff training
Additionally, consider opening up support beyond nonprofits and planning workshops for those interested in developing their programming skills.
11. Host virtual fundraising events.
Encourage your employees to take the lead in fundraising for nonprofits by hosting online fundraising events. Doing so allows them to tap into their personal networks and cultivate new supporters for a nonprofit’s mission. Get creative as you determine which types of fundraisers will appeal most to your employees and be sure to poll them on which organization or cause should receive the funds raised.
For instance, you could plan a virtual walk- or run-a-thon that employees can participate in by using their treadmills at home. Additionally, consider hosting silent auctions, raffles, and other contests such as a trivia night.
How to Put Your Corporate Volunteering Ideas into Action
Now that your company has some engaging corporate volunteer ideas up its sleeve, it’s time to start planning an experience that employees will be excited to take part in. Follow these steps to set your next event up for success:
Gather employee feedback. Survey your employees in advance to determine which types of corporate volunteer events, activities, and nonprofit causes resonate most with them. Use these insights to guide your planning.
Spread the word about upcoming opportunities. Ensure that your employees are aware of upcoming opportunities, so they can make room in their schedules to participate.
Communicate about nonprofit causes. One effective way to engage more employees in corporate volunteering is to share more information about the nonprofit causes that they’ll have an impact on. This may inspire them to sign up for your next event and make a difference in the community.
Consider offering incentives. For employees who are on the fence about participating, add an extra incentive such as paid volunteer time off (VTO) or a free lunch after volunteering to encourage them to get involved.
If you haven’t already, consider investing in workplace giving software to make planning and participating in corporate volunteer activities easier for everyone. A high-quality solution will streamline processes such as promoting volunteer opportunities and tracking employee hours.
Maintaining Momentum After a Corporate Volunteer Activity
For your corporate volunteer program to be successful in the long term, it’s important to understand that each event is not a one-and-done activity. Consider these tips to maintain momentum and keep your employees engaged after volunteering:
Practice recognition
Show employees that you value their participation by recognizing them for volunteering. There are several effective ways to do so, including:
Social media shoutouts
eCards
Branded merchandise
Furthermore, invite employees to give feedback on their experiences to demonstrate your commitment to providing them with more enticing volunteer opportunities in the future.
Share impact
Don’t leave your employees wondering whether their volunteer efforts actually left a meaningful impact on the world. According to VolunteerMatch, 66% of volunteers are motivated by making a difference in their community. Use multiple channels to celebrate the results of each volunteer event, including:
Website
Email newsletter
Social media
Doing so will both maintain employee engagement within your company and boost your reputation among customers and other stakeholders in the community.
Promote other corporate giving opportunities
Beyond taking part in your corporate volunteer activities, there are many ways employees can contribute to your philanthropic goals. For instance, consider offering volunteer grants to nonprofits after employees volunteer a certain number of hours with them.
Matching gifts are another popular program among many businesses, offered by 65% of Fortune 500 companies. Whether your company already has one in place or is considering starting one of these programs, check to see whether your corporate giving software integrates with the latest matching gift tools. Innovative features such as auto-submission, for example, make it easier than ever for employees to submit matching gift requests.
Wrapping Up: Enhancing Your Company’s Social Impact
As with any company initiative, remember to adopt an improvement mindset from the get-go. Identify and track relevant metrics to unearth insights for improving your corporate volunteer program over time. This ensures that you engage more employees and power more impact year after year.
To learn more about corporate philanthropy and employee engagement best practices, take a look at these additional resources: