Companies in San Jose that Offer Top Corporate Sponsorships

San Jose stands as a vibrant epicenter of innovation and economic growth in California’s Silicon Valley. This bustling city is not only home to a diverse array of technology giants and Fortune 500 companies but also a thriving nonprofit sector that benefits immensely from corporate philanthropy. The synergy between San Jose’s corporate landscape and its nonprofit community creates a fertile ground for impactful sponsorships and partnerships.

Many companies headquartered or operating in San Jose have established robust corporate giving programs, including corporate grants and in-kind donations. These programs provide nonprofits with critical resources to advance their missions and expand their reach. Understanding which companies offer these opportunities and how to engage with them is essential for nonprofits seeking to maximize their funding and support.

What to Know About Major San Jose Companies in the Corporate Giving Space

San Jose is widely recognized as the largest city in Northern California and the third-largest in the state, boasting a population exceeding one million residents. It serves as a global hub for technology and innovation, hosting a remarkable concentration of businesses and nonprofits alike. The city’s economic vitality is reflected in its impressive roster of corporate headquarters and regional offices.

Key facts about San Jose’s corporate and nonprofit landscape include:

  • San Jose is home to over 300,000 businesses, ranging from startups to multinational corporations.
  • The city hosts more than 20 Fortune 1000 companies, many of which are leaders in technology, retail, and consumer goods.
  • Major industries dominating the local economy include technology, retail, manufacturing, and professional services.
  • San Jose’s thriving economy supports a robust nonprofit sector, with organizations focused on education, health, social services, and environmental causes.
  • Corporate philanthropy is deeply embedded in the city’s culture, with many companies offering structured giving programs such as corporate grants and in-kind donations.

These factors combine to make San Jose a fertile environment for corporate sponsorships. Nonprofits based in or serving the San Jose area can tap into a wealth of resources by partnering with local companies that prioritize community engagement and social responsibility. Understanding the landscape of corporate giving in San Jose is the first step toward leveraging these opportunities effectively.

Companies in San Jose That Offer Generous Corporate Grants

Corporate grants represent a significant avenue through which companies in San Jose support nonprofit organizations. These grants provide essential funding for programs, projects, and operational needs, enabling nonprofits to scale their impact. Several prominent companies in San Jose have well-established corporate grant programs designed to foster community development and social good.

Costco

Costco Wholesale Corporation is a leading global retailer known for its membership warehouse clubs. Headquartered near San Jose, Costco has a strong commitment to corporate social responsibility, including a corporate grant program that supports nonprofits aligned with its values.

Costco’s corporate grant program primarily focuses on organizations that promote education, health and human services, and community development. Eligible nonprofits typically include schools, food banks, and health-related charities. The application process involves submitting a detailed proposal outlining the nonprofit’s mission, project goals, and budget requirements.

Grant sizes vary but generally range from $5,000 to $50,000, depending on the scope and impact of the project. Costco accepts applications on a rolling basis, with priority given to organizations serving communities where Costco operates warehouses. Restrictions include a preference for nonprofits with 501(c)(3) status and those demonstrating measurable outcomes.

Walmart

Walmart Inc., a retail giant with a significant presence in San Jose, offers a comprehensive corporate grant program aimed at supporting local communities. Walmart’s philanthropic efforts focus on hunger relief, health and wellness, education, and workforce development.

Nonprofits seeking Walmart grants must align with these focus areas and demonstrate a clear plan for community impact. The application process is conducted online through Walmart’s corporate giving portal, where organizations submit their mission statements, project descriptions, and financial information.

Grant amounts typically range from $10,000 to $100,000, with deadlines occurring quarterly. Walmart prioritizes nonprofits that serve low-income populations and those that can leverage Walmart’s resources for broader community benefit. Eligibility requires nonprofits to be registered 501(c)(3) organizations with a proven track record of success.

McDonald’s

McDonald’s Corporation, a global leader in the fast-food industry, maintains a strong commitment to community support through its corporate grant initiatives. The company’s philanthropic focus includes youth education, hunger relief, and community development.

McDonald’s corporate grant program is often administered locally through franchisees, with guidelines varying by region. Generally, nonprofits that serve children and families, provide educational opportunities, or address food insecurity are eligible to apply.

The application process involves submitting a grant request form detailing the nonprofit’s objectives and how the funds will be used. Grant sizes vary widely but typically fall between $2,500 and $25,000. McDonald’s encourages nonprofits to apply well in advance of their project start dates and to maintain clear communication throughout the review process.

Kroger

Kroger, one of the largest supermarket chains in the United States, operates several stores in the San Jose area and offers corporate grants to support community well-being. Kroger’s giving priorities include hunger relief, health and nutrition, and education.

Nonprofits interested in Kroger’s grant program must demonstrate alignment with these focus areas and provide evidence of community impact. The application process is accessible through Kroger’s corporate website, where organizations submit detailed proposals and financial documentation.

Grant amounts typically range from $5,000 to $50,000, with deadlines announced annually. Kroger favors nonprofits that serve underserved populations and those that can collaborate with Kroger stores for program implementation. Eligibility requires 501(c)(3) status and a commitment to transparency and accountability.

Nike

Nike, Inc., a global leader in athletic footwear and apparel, is headquartered near San Jose and actively supports nonprofits through its corporate grant program. Nike’s philanthropic focus centers on youth sports, education, and community empowerment.

The Nike corporate grant program targets nonprofits that provide access to sports and physical activity for underserved youth, promote education through athletics, and foster leadership development. Applications are accepted through Nike’s community impact portal, requiring detailed project descriptions and budget outlines.

Grant sizes vary but generally range from $10,000 to $75,000. Nike prioritizes organizations with innovative programs that demonstrate measurable outcomes and community engagement. Eligibility criteria include nonprofit status verification and alignment with Nike’s mission to inspire and innovate.

San Jose Companies Providing In-Kind Donations to Nonprofits

In-kind donations are a vital form of corporate sponsorship that many San Jose companies offer to nonprofits. These donations include goods, services, expertise, and access to facilities or technology, providing nonprofits with valuable resources beyond cash grants. Leveraging in-kind donations can significantly reduce operational costs and enhance program delivery.

San Jose Sharks

The San Jose Sharks, a professional NHL hockey team, are deeply invested in community engagement through their in-kind donation programs. The organization offers a range of non-cash contributions, including tickets to games, event space access, and promotional support.

Nonprofits eligible for in-kind donations from the Sharks typically focus on youth development, health, and education. The application process involves submitting a request outlining the nonprofit’s mission and how the in-kind support will be utilized. Donation limits vary depending on the event and availability, with priority given to organizations serving the local community.

San Jose Earthquakes

The San Jose Earthquakes, Major League Soccer’s local franchise, provide in-kind donations that include access to stadium facilities, promotional materials, and volunteer support. Their community programs emphasize youth sports, health, and social inclusion.

Nonprofits interested in receiving in-kind donations from the Earthquakes must submit a formal request detailing their needs and community impact. The team evaluates requests based on alignment with their philanthropic goals and available resources. Donations are typically provided on a seasonal basis, with limits on frequency and quantity to ensure broad community reach.

Microsoft

Microsoft Corporation, a global technology leader with a significant presence in San Jose, offers extensive in-kind donation programs. These include software licenses, technology equipment, and professional services such as training and consulting.

Microsoft’s in-kind donations primarily support nonprofits focused on education, workforce development, and digital inclusion. Eligible organizations must apply through Microsoft’s corporate giving portal, providing detailed information about their programs and technology needs.

Donation limits depend on the scope of the project and available resources, with Microsoft emphasizing sustainable impact and capacity building. The company also offers ongoing support through employee volunteer programs and technology workshops.

Costco

In addition to its corporate grant program, Costco provides in-kind donations such as food products, supplies, and event support to nonprofits in San Jose. These donations help address community needs related to hunger relief and social services.

Nonprofits seeking in-kind donations from Costco must demonstrate a clear need and capacity to distribute or utilize the donated goods effectively. The application process involves submitting a request form and supporting documentation. Donation frequency and quantities vary by location and inventory availability.

Explore More San Jose Sponsorship Programs with a Corporate Giving Database

San Jose’s corporate giving landscape is rich and varied, with many companies offering a broad spectrum of sponsorship opportunities. Beyond the well-known corporate grants and in-kind donations, numerous other programs exist that nonprofits can tap into to enhance their funding and resource base.

Utilizing a corporate giving database like Double the Donation can be a game-changer for nonprofits seeking to navigate this complex environment. These databases provide comprehensive, up-to-date information on companies offering sponsorships, grants, and in-kind donations, making it easier to identify potential partners whose values align with the nonprofit’s mission.

Key benefits of using a corporate giving database include:

  • Streamlined search capabilities to find companies with relevant giving programs in San Jose and beyond.
  • Access to detailed eligibility criteria, application deadlines, and program descriptions.
  • Insights into employee matching gift programs and volunteer opportunities that complement corporate sponsorships.
  • Tools to track and manage corporate relationships, improving engagement and fundraising outcomes.

By leveraging such a database, nonprofits can uncover hidden sponsorship opportunities, target their outreach more effectively, and build lasting partnerships that drive meaningful community impact.


Wrapping Up & Final Thoughts

San Jose’s dynamic corporate environment offers a wealth of opportunities for nonprofits seeking to enhance their impact through corporate sponsorships. From generous corporate grants provided by retail giants like Costco and Walmart to valuable in-kind donations from sports teams and technology leaders, the city’s companies demonstrate a strong commitment to community support.

Nonprofits that understand how to navigate these corporate giving programs can unlock significant resources, enabling them to expand services, launch new initiatives, and strengthen their organizational capacity. Moreover, integrating these sponsorships with workplace giving programs such as matching gifts and volunteer engagement can amplify fundraising efforts even further.

Taking proactive steps to explore and engage with San Jose’s corporate sponsorship landscape is essential for nonprofits aiming to thrive in this competitive environment. By leveraging the available programs and tools, organizations can build meaningful partnerships that foster sustainable growth and community well-being.

Discover How Double the Donation Can Help You Raise More

Corporate sponsorships and in-kind donations are critical to the success of nonprofit events and programs, but sourcing the right partners can be time-consuming and overwhelming. Double the Donation streamlines the entire process, helping your team find, secure, and manage corporate support with ease. With our industry-leading corporate giving database, you can quickly identify companies that offer financial sponsorships, in-kind donations, and corporate grants—giving you a data-driven edge in building meaningful partnerships.

Whether you’re planning a gala, community fundraiser, or school initiative, Double the Donation makes it simple to source high-value in-kind donations so you can focus on what matters most: delivering impact. From auction items and catering to branded merchandise and venue support, we help you connect with companies ready to give. But we don’t stop at donations. Our platform helps you leverage supporter employment data to uncover corporate sponsorship potential and unlock deeper forms of workplace giving like matching gifts and employee volunteer programs, often through the same companies you’re already engaging.

Raise more with corporate grants and in-kind gifts. Request a demo today.

The 20 Best Nonprofit Podcasts to Fuel Your Growth

The 20 Best Nonprofit Podcasts to Fuel Your Growth

Podcasts have rapidly become one of the most popular forms of media, both in the US and worldwide. This year, around 55% of Americans (or 158 million people) are expected to listen to podcasts monthly, with 40% tuning in weekly, according to a recent study by Podcast Statistics

Overall, 64% of Americans have listened to a podcast at least once, and 85% are familiar with the medium. This represents impressive growth over the past two decades.

For nonprofits, social activists, and philanthropists, podcasts are more than just a platform to share knowledge. They offer a chance to hear inspiring stories, stay informed on emerging trends, and gain valuable insights to help fuel ongoing growth.

Fortunately, nonprofit professionals have access to a wealth of podcasts designed specifically for their needs. In this blog, we’ll highlight the 20 best nonprofit podcasts that can inspire and support your growth, while also exploring the many benefits of listening to podcasts.

Why Nonprofit Professionals Should Tune in to Podcasts

Here are five key reasons why nonprofit professionals listen to nonprofit podcasts:

  1. Stay Updated on Industry Trends: Nonprofit podcasts provide valuable insights into the latest trends and emerging issues within the sector, keeping professionals informed on the changes that affect their work.
  2. Learn from Experts and Peers: Podcasts feature interviews with industry leaders, successful nonprofit founders, and experts, offering real-world advice and strategies that can be applied to everyday operations.
  3. Enhance Skills and Knowledge: Listening to nonprofit podcasts helps professionals sharpen their skills, from fundraising techniques to effective communication and leadership, leading to personal and organizational growth.
  4. Find Inspiration and Motivation: Many podcasts feature uplifting stories and case studies, inspiring nonprofit professionals to persevere and make an even greater impact in their communities.
  5. Access Practical Tools and Resources: They often share actionable tips, resources, and tools that professionals can use immediately to improve efficiency, boost fundraising efforts, and enhance overall performance.

These reasons highlight how podcasts serve as a valuable tool for continuous learning and development within the nonprofit sector.

20 Must-Listen Nonprofit Podcasts for Growth and Inspiration

Discover some of our top nonprofit podcasts, featuring insights from renowned philanthropists, social innovators, CEOs, and more. Tune in and let these stories inspire your journey.

The Nonprofit Boost

The Nonprofit Boost

Where to Listen: Amazon Music, Apple Podcasts, Spotify, and YouTube

Learn how to leverage corporate support for fundraising success for your nonprofit! 

The Nonprofit Boost is produced by the corporate giving experts at Double the Donation. Hosted by Amelia Baumann, Colleen Carroll, and Immaculate Pamintuan, this series is dedicated to helping organizations unlock new fundraising opportunities by leveraging the power of corporate partnerships.

Each episode features actionable insights and strategies from industry leaders who have successfully grown revenue through workplace giving programs like matching gifts, payroll giving, and volunteer grants.

Tune in to discover how your organization can strengthen corporate relationships, increase donor engagement, and elevate fundraising success through smarter strategies.

The Business of Giving

The Business of Giving

Where to Listen: Apple Podcasts, iHeart, Spotify, Website, and YouTube

The Business of Giving is hosted by Denver Frederick, a philanthropy expert with over 40 years of experience. This podcast dives deep into solutions for today’s most pressing social issues, such as global poverty, affordable housing, clean drinking water, and education.

Each week, Denver interviews philanthropists, nonprofit leaders, and social entrepreneurs who are making a tangible impact on the world. With over 600 episodes, The Business of Giving provides invaluable inspiration and practical insights for organizations looking to drive social change and advance their missions.

The Nonprofit Hub Podcast

Nonprofit Hub Radio

Where to Listen: Apple Podcasts, iHeart, SoundCloud, Spotify, and Website

Nonprofit Hub Radio covers a wide range of topics, offering insights into data, management strategies, and expert interviews. Hosted by Meghan Speer, Nonprofit Hub’s Executive Director, each 20-30 minute episode breaks down key trends to help organizations grow.

With more than 200 episodes available, this podcast focuses on governance, fundraising, and development goals, giving you actionable advice to move your organization from good to great

The Nonprofit Leadership

Nonprofit Leadership Podcast

Where to Listen: Apple Podcasts, Website, and YouTube 

Hosted by Dr. Rob Harter, a nonprofit executive with nearly 30 years of experience, The Nonprofit Leadership Podcast dives into the challenges and opportunities faced by nonprofit leaders. Featuring interviews with nonprofit founders and CEOs, this podcast offers real-world stories and strategies for success.

With over 300 episodes, this podcast covers everything from leadership strategies to nonprofit management, providing invaluable insights for leaders at every level.

First Day Podcast

First Day Podcast

Where to Listen: Apple Podcasts, Spotify, SoundCloud, Website, and YouTube 

The First Day Podcast, produced by The Fund Raising School, is your go-to source for short, actionable fundraising advice. Each episode, typically 10 minutes, covers the latest news, research, and best practices in philanthropy and fundraising.

With nearly 400 episodes, it’s perfect for busy fundraisers who want to stay updated on the latest trends and learn quick tips on topics like major gifts, donor-advised funds, and self-care for fundraisers.

Successful Nonprofits Podcast

Successful Nonprofits Podcast

Where to Listen: Apple Podcasts and Spotify

Hosted by Dolph Goldenburg, The Successful Nonprofits Podcast brings you interviews with top nonprofit leaders and experts. Each 40-minute episode covers a wide array of topics, including risk management, social media strategies, fundraising, and nonprofit governance.

With over 300 episodes, this podcast is an essential resource for nonprofit professionals looking to improve their organization’s impact through expert advice and real-world examples.

What the Fundraising

What the Fundraising

Where to Listen: Apple Podcasts, Spotify, and YouTube

If you’re ready to break free from the old-school fundraising playbook, What the Fundraising is your new go-to podcast. Hosted by Mallory Erickson, this podcast is full of candid, raw conversations with experts outside the nonprofit sector, offering fresh strategies to raise money and run an organization.

New episodes every Tuesday, ranging from 40-60 minutes, explore creative ways to solve problems, fundraise, and disrupt the traditional nonprofit model.

Next In Nonprofits Podcast

Next In Nonprofits

Where to Listen: Apple Podcasts, Spotify, and Website 

Next in Nonprofits is the ultimate podcast for nonprofit growth, hosted by Steve Boland, a digital fundraising expert. This podcast delves into the latest tools, trends, and technologies that will shape the future of the nonprofit sector.

With actionable advice and expert interviews, this podcast is perfect for nonprofit leaders looking to stay ahead of the curve and elevate their fundraising game.

Missions to Movements

Missions to Movements

Where to Listen: Apple Podcasts, Spotify, Website, and YouTube

The Missions to Movements Podcast focuses on nonprofit marketing and fundraising, helping organizations grow recurring donors and scale monthly giving programs.

With proven strategies and expert tips, this podcast is hosted by Dana Snyder and is ideal for nonprofits looking to amplify their digital campaigns and create lasting donor relationships.

The Nonprofit Show

The Nonprofit Show

Where to Listen: Apple Podcasts, Spotify, Website, and YouTube

The Nonprofit Show is a daily live video broadcast designed for nonprofit professionals to come together for problem-solving, innovation, and collaboration. Each episode dives deep into the latest trends in fundraising, social impact, and nonprofit leadership.

With over 1,100 episodes, this show offers an extensive library of knowledge and expertise to help organizations drive change and achieve their goals.

Lead with Heart

Lead with Heart

Where to Listen: Apple Podcasts, iHeart, and Spotify

Hosted by Haley Cooper, Lead with Heart is a podcast that empowers nonprofit leaders to focus on the heart behind their missions. Through interviews and personal stories, this podcast encourages leaders to prioritize well-being and build thriving, impactful organizations.

This podcast is a must-listen for those looking to balance passion and self-care in the world of nonprofit leadership.

The Giving Done Right Podcast

Giving Done Right

Where to Listen: Apple Podcasts, Spotify, and Website

Giving Done Right, produced by the Center for Effective Philanthropy, answers the tough questions about charitable giving. Hosts Phil Buchanan and Grace Nicolette interview experts to uncover the most effective ways to make an impact with your donations.

Tune in to this podcast for expert insights on where to give, which nonprofits are truly effective, and how to ensure your charitable giving is making a real difference.

A Modern Nonprofit Podcast

A Modern Nonprofit Podcast

Where to Listen: Apple Podcasts, Spotify, Website, and YouTube

A Modern Nonprofit Podcast, powered by The Charity CFO, offers insightful discussions on business and culture topics impacting the nonprofit world. Hosted by Tosha Anderson, this podcast provides lighthearted yet informative perspectives on what’s trending in nonprofit organizations.

A perfect resource for nonprofit leaders looking to stay ahead in today’s fast-paced environment.

Nonprofit on the Rocks

Nonprofit on the Rocks

Where to Listen: Apple Podcasts, Spotify, Website, and YouTube

Nonprofit on the Rocks brings a fresh, engaging twist to nonprofit discussions. Hosted by Matt Kamin, the podcast dives into fundraising strategies, leadership challenges, and the latest trends, all served with a drink in hand.

If you’re looking for fun, insightful conversations to inspire your journey, this is the podcast for you.

Nonprofit Answers Podcast

Nonprofit Answers Podcast

Where to Listen: Amazon Music, Apple Podcasts, iHeart, and Website

Hosted by Jeremy Reis, Nonprofit Answers Podcast is your go-to resource for raising more money and making a greater impact. Each episode answers your nonprofit marketing and fundraising questions, offering actionable advice to help you reach more donors and increase your revenue.

From philanthropy strategies to advancement tips, Jeremy provides expert guidance on how to enhance your outreach and engagement, so you can help more people and fuel your mission’s growth.

Nonprofit Missionary Podcast

Nonprofit Missionary Podcast

Where to Listen: Apple Podcasts and Spotify

Nonprofit Missionary Podcast with Ken McQuiller helps empower small to mid-sized churches to become true missionaries in their communities. Through insightful episodes, Ken provides guidance on establishing faith-based nonprofits, securing funding, and creating impactful outreach initiatives.

Whether you’re looking to start a nonprofit or strengthen your church’s community outreach, this podcast offers practical advice and inspiration to drive change and foster growth within your congregation and community.

Fund the People

Fund the People

Where to Listen: Apple Podcasts, Spotify, and Website

Fund the People brings you transformative, data-driven insights and tools to help you invest in the nonprofit workforce. Hosted by Rusty Stahl, founder of Fund the People, this podcast brings together nonprofit leaders, funders, authors, and policymakers for candid, thought-provoking conversations.

Rusty’s mission is clear: maximize investment in the US nonprofit workforce to drive equity, effectiveness, and long-term endurance. Tune in to gain valuable insights on how to strengthen your nonprofit team and create lasting change across the sector.

Nonprofit Mastermind

Nonprofit Mastermind

Where to Listen: Apple Podcasts and Website 

Nonprofit Mastermind offers nonprofit founders and leaders a deep dive into the strategies and mindset needed to launch, scale, and lead a high-impact organization. This podcast explores everything from startup challenges to growth tactics, all designed to help you create a thriving, impactful nonprofit.

With expert interviews and real-world advice, Nonprofit Mastermind is your go-to resource for scaling your nonprofit with confidence, vision, and purpose.

The Intentional Fundraiser Podcast

The Intentional Fundraiser Podcast

Where to Listen: Apple Podcasts, Spotify, Website, and YouTube

Welcome to The Intentional Fundraiser Podcast, hosted by Tammy Zonker. With nearly three decades of experience specializing in major gifts, Tammy knows firsthand how critical major gifts are to an organization’s financial success, yet she also understands the challenges fundraisers face in this area.

In each episode, Tammy provides actionable strategies and expert insights to help fundraisers and nonprofit leaders build or supercharge their major gift programs. Whether you’re just starting out or looking to refine your approach, The Intentional Fundraiser Podcast is here to guide you on the journey toward financial stability and fundraising success.

The Nonprofit Science Podcast

The Nonprofit Science Podcast

Where to Listen: Apple Podcasts, Spotify, and Website

Welcome to The Nonprofit Science Podcast, hosted by Sheela Mahajan. This podcast explores the innovative field of nonprofit science, which applies scientific thinking to drive nonprofit success.

In each episode, Sheela interviews top researchers and dives into the latest published research to provide leaders with evidence-based strategies for maximizing impact. Tune in to discover how you can leverage data and science to elevate your mission and create lasting change.

Wrapping Up

This list of best nonprofit podcasts will help you get started with an incredible resource that’s driving growth for thousands of organizations in the US and beyond.  To gain even more actionable insights, check out our resources, including blogs, case studies, webinars, and much more.

In addition to providing valuable podcast episodes, Double the Donation offers a suite of powerful tools to support your organization. Discover how our solutions can elevate workplace giving programs such as matching gifts, payroll giving, and volunteer grants for your organization.

FAQs about the Best Nonprofit Podcasts

1. Why should nonprofit professionals listen to podcasts?

Nonprofit podcasts are a powerful way to stay informed, inspired, and equipped with the latest strategies for success. They offer expert insights on fundraising, leadership, and marketing, helping professionals learn from peers and industry leaders. Many also feature real-world case studies and practical tips that can be applied immediately to strengthen your organization’s impact.

2. What is The Nonprofit Boost podcast?

The Nonprofit Boost is a podcast produced by the corporate giving experts at Double the Donation, the leader in corporate giving technology. Hosted by Amelia Baumann, Colleen Carroll, and Immaculate Pamintuan, the show helps nonprofit professionals unlock new fundraising opportunities through corporate partnerships. Each episode dives into actionable strategies around matching gifts, payroll giving, and volunteer grants to boost donor engagement and revenue.

3. How can The Nonprofit Boost help my organization grow?

By tuning in to The Nonprofit Boost, your team can learn how to effectively leverage corporate philanthropy programs to maximize fundraising success. The podcast provides proven tactics and success stories from industry experts, empowering organizations to strengthen corporate relationships, streamline donor outreach, and amplify impact through smarter fundraising strategies.

4. What are some other top nonprofit podcasts to listen to?

In addition to The Nonprofit Boost, leading shows include The Business of Giving, Nonprofit Hub Radio, What the Fundraising, and Nonprofit Leadership Podcast. These podcasts explore topics such as philanthropy trends, leadership development, data-driven fundraising, and innovative nonprofit management techniques.

5. How can I access these podcasts?

You can listen to The Nonprofit Boost and other leading podcasts on platforms like Apple Podcasts, Spotify, Amazon Music, iHeart, and YouTube. Subscribe to stay inspired, keep learning, and apply new strategies that elevate your organization’s mission.

Matching Gifts for Small Nonprofits A Complete Starter Guide

Matching Gifts for Small Nonprofits: A Complete Starter Guide

What Are Corporate Grants for Nonprofits Guide + Examples

What Are Corporate Grants for Nonprofits? Guide + Examples

Securing funding is a top priority for charitable organizations, and corporate grants for nonprofits can be a game-changer. From powering community programs to supporting innovative solutions for societal challenges, these funds provide critical resources to help nonprofits achieve their missions. But what exactly are corporate grants, and how can nonprofits tap into this valuable funding source?

In this guide, we’ll break down what corporate grants are, how they work, and the different types available. We’ll also share examples of successful corporate grant programs and actionable tips for nonprofits to enhance their grant application strategies.

And we’ll do so by answering the following frequently asked questions:

Whether you’re new to the grant-seeking process or are simply looking to refine your approach, this resource is designed to help your organization secure impactful partnerships with corporate funders. Let’s begin!

What are corporate grants for nonprofits?

Corporate grants for nonprofits are financial contributions made by companies to support charitable organizations, initiatives, or projects that align with the company’s philanthropic goals or Corporate Social Responsibility (CSR) efforts. These grants can be one-time donations or part of an ongoing partnership and typically aim to address specific social issues or community needs.

While there’s no one-size-fits-all structure, it’s essential to recognize that corporate grants can be provided in various forms. These include:

  1. Direct Grants: Cash or funding provided to nonprofit organizations to support a particular program or project.
  2. Matching Grants: Companies match donations made by employees to qualified nonprofits, often on a dollar-for-dollar basis.
  3. In-kind Grants: Non-cash support, such as product donations, services, or resources, which can assist nonprofits in their operations or programs.
  4. Challenge Grants: A type of grant where the company pledges to contribute funds only if the nonprofit can raise a certain amount from other sources.

All in all, corporate grants offer nonprofits a significant source of funding and can also strengthen relationships between businesses and the communities they serve.

Why do companies provide corporate grants for nonprofits?

There are a number of reasons why a company might offer a grant to a nonprofit. While altruism may play a role in things, other corporate benefits offered by grant-making include:

Increased Social Responsibility

Many companies provide grants to support social causes and give back to their communities. Through corporate grants, businesses can contribute to addressing societal challenges, such as education, health, environmental sustainability, and poverty alleviation. Doing so helps them align with their CSR strategies and demonstrate their commitment to social good, which is often important to consumers and employees alike.

Enhanced Corporate Image and Reputation

Supporting nonprofits through grants can enhance a company’s public image and reputation. Companies that contribute to community well-being are often viewed more positively by customers, investors, and employees. As a result, philanthropy can build trust, loyalty, and goodwill, ultimately benefiting the company’s brand.

Growth in Employee Engagement and Satisfaction

Companies often provide grants as part of broader employee engagement strategies. This funding, especially matching gifts or volunteer grants, can encourage employees to donate to causes they care about, fostering a sense of pride in the company. Offering grants can improve employee morale and loyalty while fostering a culture of giving within the workplace.

Deepened Community Relations

By supporting nonprofits, companies can deepen their ties to the communities in which they operate. Doing so can improve relationships with local stakeholders, including government entities, customers, and community leaders. It can also help companies better understand and respond to community needs.

Annual Tax Benefits

Corporate grants to nonprofits can offer tax advantages for companies. In many regions, businesses can deduct charitable contributions from their taxable income, which reduces their overall tax liability. These benefits can make corporate giving a financially beneficial strategy, in addition to being socially responsible.

Strengthened Partnerships and Collaborations

Through grants, companies can build long-term relationships with nonprofit organizations that align with their business values. These partnerships can lead to co-branded initiatives, marketing opportunities, or collaboration on community-based projects, further benefiting both parties.

Overall, corporate grants serve both as a tool for enhancing a company’s reputation and as a means to create a meaningful, lasting impact within society.

How do nonprofits benefit from corporate grants?

Corporate grants provide fundraising organizations with additional, often much-needed revenue. But the advantages don’t stop there!

Check out the following benefits offered by corporate grants for nonprofits:

Financial Support for Programs and Operations

Corporate grants provide nonprofits with the funding they need to support their programs, operations, or special projects. This financial support allows nonprofits to execute their missions, expand their initiatives, and create a more significant impact in the communities they serve.

Increased Visibility and Credibility

Often, receiving a corporate grant elevates a nonprofit’s visibility and credibility. Being associated with well-known, reputable companies can build trust with donors, volunteers, and the general public. It signals that the nonprofit is trustworthy and capable of managing significant funding.

Access to New Resources

Beyond financial support, corporate grants sometimes include in-kind donations of goods or services. In-kind grants can include technology, office supplies, expertise, or even employee volunteers. These additional resources can help nonprofits reduce costs, improve efficiency, and enhance their capacity to serve their beneficiaries.

Opportunities for Long-Term Partnerships

Corporate grants can lead to long-term relationships and partnerships with businesses. These partnerships may evolve to include joint campaigns, co-branded initiatives, or additional financial support in the long run.

Employee Engagement and Support

Some companies encourage their employees to become more engaged with nonprofits by offering matching gift programs or volunteer incentives. These initiatives can help nonprofits build stronger relationships with individual donors and increase their supporter base, as employees of the company may be more likely to contribute to causes supported by their employers.

Strengthening Community Relationships

Receiving support from a local or national company can help a nonprofit strengthen its ties to the community. Corporate grants help nonprofits expand their reach and impact, fostering deeper community engagement, which can, in turn, lead to more donors, volunteers, and advocates.

Increased Credibility with Other Funders

When a nonprofit receives funding from a reputable company, it may enhance its ability to attract additional funding from other sources, such as foundations or individual donors. Corporations often have rigorous vetting processes, so their endorsement can serve as a seal of approval for other funders.

Opportunities for Marketing and Publicity

Corporate grants can provide nonprofits with opportunities for joint marketing campaigns, events, or publicity efforts that raise awareness of their cause. Companies often help nonprofits with public relations and media outreach, which can help generate visibility for the nonprofit’s work.

In summary, corporate grants provide nonprofits with the financial support and resources necessary to grow their programs, increase their visibility, and build long-term, beneficial relationships with businesses. These grants help strengthen the nonprofit’s overall impact and sustainability.

Gather more support with corporate grants for nonprofits and more using Double the Donation.

How can organizations obtain corporate grants?

Now that you better understand the corporate grant opportunity, how can you solicit and secure the best grants for your nonprofit? It doesn’t have to be complicated!

Obtaining corporate grants is a dedicated process that includes the following steps:

1. Identifying Potential Corporate Grant Makers

To begin locating grant opportunities, research companies that offer grants or support the work your organization prioritizes. Doing so can involve:

  • Browsing company websites: Many companies have dedicated CSR or philanthropy pages that outline their grant programs, eligibility requirements, and application processes.
  • Leveraging grant databases: Platforms like Foundation Center, GrantStation, Guidestar, or Double the Donation provide searchable databases that include corporate giving opportunities.
  • Implementing networking and outreach: Attend corporate philanthropy events, industry conferences, or other professional groups to learn about potential corporate grant opportunities.
  • Utilizing donor employment information: See if your donors’ employing companies offer grants for nonprofits. You already have an opportunity to get your foot in the door⁠—employee interest!

2. Aligning Your Mission with Corporate Priorities

Corporate grants are often aligned with a company’s values, mission, or CSR focus areas. In order to ensure available grants fit well with their own organization’s efforts, nonprofits should start by researching the company’s CSR strategy. Identify if their giving aligns with the nonprofit’s work (e.g., education, healthcare, or environmental sustainability).

You may also want to take a look at corporate giving patterns. For example, some companies prefer supporting local causes, employee-driven initiatives, or specific social issues, while others may have a broader national or international scope.

3. Researching Corporate Grant Criteria

Corporate grants often have specific application processes, guidelines, and deadlines. For the best results, it’s a good idea for your team to:

  • Review eligibility criteria: Ensure your nonprofit meets the company’s qualifications (e.g., tax-exempt status, geographic location, type of project).
  • Understand the funding process: Companies may request proposals, impact reports, or specific documentation. Be prepared to meet the requirements.
  • Track deadlines: Many companies have annual grant cycles, so it’s integral that you stay on top of when applications are due.

4. Building Relationships with Corporate Partners

Establishing connections with companies can increase the likelihood of securing grants. In order to do so effectively, nonprofits should…

  • Leverage existing connections: Engage with companies that have employees or leadership who are already involved with or passionate about the nonprofit’s mission.
  • Attend networking events and conferences: Companies often attend events to connect with nonprofits, so it’s a good idea to participate and build relationships with corporate representatives.
  • Reach out directly: Contact the company’s CSR or community relations department to inquire about available funding opportunities and to introduce the nonprofit’s work.

5. Crafting a Compelling Grant Proposal

A strong, clear, and well-structured grant proposal is essential for securing corporate funding. As you begin crafting your grant proposals, you’ll want to::

  • Clearly outline your nonprofit’s mission: Explain the organization’s mission, values, and the work being done in the community or with specific populations.
  • Detail the specific project or program: Provide a clear description of the project or program that will benefit from the grant. This section should include goals, target outcomes, and how it aligns with the company’s CSR objectives.
  • Show measurable impact: Include metrics that demonstrate how the grant will contribute to tangible results and how success will be measured.
  • Provide a budget: Include a detailed budget that explains how the funds will be spent and how they will support the project’s goals.
  • Include a sustainability plan: Highlight how the nonprofit plans to sustain the project after the corporate grant has been used.

6. Submitting the Grant Application

It’s vital that you properly submit your grant application in order to ensure it makes its way to corporate leadership for decision-making. After submitting a corporate grant proposal, it’s critical that you:

  • Follow the submission guidelines: Pay close attention to the company’s preferred method of submission, such as online portals, email, or mail.
  • Submit required documentation: Ensure all requested materials (e.g., tax-exempt status, financial statements, board of directors list) are included with the application.

7. Following Up and Staying Engaged

Don’t forget about a grant once you’ve completed your application! Instead, the art of following up well is essential.

After submitting a corporate grant proposal, it’s important to:

  • Send a thank-you note: Acknowledge the company’s consideration of the grant request, expressing appreciation for their time and attention.
  • Keep in touch: Even if the nonprofit isn’t selected for a grant, maintaining communication with corporate grantmakers can build a relationship for future funding opportunities.
  • Stay engaged with the company’s initiatives: Participate in corporate social responsibility events or initiatives the company hosts, which can further deepen the nonprofit’s relationship with the company.

8. Reporting on Grant Impact

Finally, many corporate grantmakers require progress or impact reports to track how their contributions are being used. In order to maintain compliance with the funder, organizations should:

  • Keep detailed records: Track how the grant is spent and document the outcomes.
  • Provide regular updates: Share reports, photos, or stories about the progress and impact of the funded project.
  • Acknowledge the company: Highlight the company’s support on social media, in newsletters, or during events, recognizing their contribution and further fostering the relationship.

By following these steps, nonprofits can increase their chances of successfully obtaining corporate grants and building long-term partnerships with businesses that align with their mission.

What companies offer corporate grants for nonprofits?

Many companies offer corporate grants for nonprofits, especially those with robust Corporate Social Responsibility (or CSR) programs. Below are some examples we’ve compiled of 25 companies known for providing generous grants.

Note: These companies often have specific criteria and application processes, so nonprofits should research each company’s giving priorities and guidelines to determine if they are eligible for funding. Additionally, many of these companies offer employee giving programs, which can be a valuable way for nonprofits to receive additional funding.

Bank of America's corporate grant program

Bank of America

Bank of America offers grants through its Charitable Foundation, primarily focusing on economic mobility, workforce development, education, and health.

In order to support nonprofits in their communities, the company provides cash grants and resources aimed at fostering long-term social and economic progress, with an emphasis on creating equitable opportunities in underrepresented communities.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.

Google's corporate grant program

Google

Google for Nonprofits is a program that offers grants and in-kind support to eligible nonprofits. The program focuses on empowering organizations through technology, education, and sustainability initiatives, and nonprofits benefit from free access to Google tools, including Google Ads, Google Workspace, and other cloud resources.

Google also offers financial grants to organizations leveraging technology to address social challenges, enabling them to amplify their impact and reach broader audiences.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.

Target's corporate grant program

Target

The Target Foundation focuses its grants on education, arts and culture, social services, and environmental sustainability. The company’s community giving efforts are dedicated to supporting youth education programs, arts initiatives, and nonprofit organizations that contribute to environmental conservation and social equity.

Target provides grants to nonprofits working to improve communities and create opportunities for underserved populations, with particular emphasis on initiatives that promote educational access and community engagement.

Other giving programs include: Volunteer grants ✔️

Learn more and apply for the grant here.

Microsoft's corporate grant program

Microsoft

Microsoft Philanthropies supports nonprofits that focus on education, technology access, and economic development. The company’s grant programs are designed to promote digital literacy, provide educational opportunities, and improve community well-being through technology.

All in all, Microsoft’s philanthropic efforts are aimed at reducing the digital divide by supporting nonprofits that enhance technology access and build skills in underserved populations, ultimately contributing to long-term economic growth.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.

Nordstrom's corporate grant program

Nordstrom

Nordstrom’s corporate giving focuses on community-based programs related to youth, education, and workforce development. The company offers grants to nonprofits that align with its commitment to providing opportunities for young people and helping them gain essential life skills.

Nordstrom also supports organizations that promote career readiness and leadership development, particularly in the areas of fashion, retail, and business.

Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️ 

Learn more and apply for the grant here.

Clif Bar's corporate grant program

Clif Bar

The Clif Bar Family Foundation offers grants to nonprofits working in the areas of environmental sustainability, food systems, and outdoor recreation. Clif Bar supports initiatives that align with their values of promoting sustainability, health, and environmental stewardship.

Their grants focus on projects that address issues like climate change, biodiversity, healthy food systems, and the promotion of outdoor activities, aiming to create lasting positive impacts on communities and the environment.

Other giving programs include: Matching gifts ✔️ 

Learn more and apply for the grant here.

Coca-Cola's corporate grant program

Coca-Cola

The Coca-Cola Foundation provides grants that focus on water access, community development, education, and healthy living. The company supports nonprofits that address critical global issues, particularly in water conservation, sustainability, and improving access to clean water.

Coca-Cola also funds initiatives that promote education, community empowerment, and health, with an emphasis on enhancing the well-being of underserved populations.

Other giving programs include: Matching gifts ✔️ 

Learn more and apply for the grant here.

Dick's Sporting Goods corporate grant program

Dick’s Sporting Goods

The Dick’s Sporting Goods Foundation offers grants to nonprofits focused on youth sports, education, and community development. Their programs aim to inspire and enable young people to participate in sports and develop leadership skills.

The foundation’s grants are designed to provide funding for organizations that increase access to sports programs, promote physical fitness, and support the development of young athletes in underserved communities.

Learn more and apply for the grant here.

Geico's corporate grant program

Geico

Geico offers corporate grants through its philanthropic initiatives, with a focus on education, health, and community development. The company supports nonprofit organizations that improve access to education, promote wellness, and strengthen local communities.

Geico’s grants are often directed toward initiatives that address specific community needs, including youth development, disaster relief, and supporting military families.

Other giving programs include: Matching gifts ✔️

Learn more and apply for the grant here.

Kroger's corporate grant program

Kroger

The Kroger Foundation focuses on hunger relief, health, and sustainability. The company’s grants are dedicated to reducing food insecurity, supporting sustainable agriculture, and promoting healthy lifestyles.

Kroger provides funding to nonprofits that work to address the root causes of hunger and nutrition disparities, especially in underserved communities. Their philanthropic efforts also extend to environmental sustainability and education initiatives.

Learn more and apply for the grant here.

State Farm's corporate grant program

State Farm Insurance

State Farm Insurance offers grants through the State Farm Foundation, focusing on community development, education, and safety initiatives. The foundation supports nonprofits that enhance public safety, promote financial literacy, and provide educational opportunities to underserved populations.

State Farm’s grants are aimed at improving community resilience, safety, and accessibility to essential resources for individuals and families in need.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.

Walmart's corporate grant program

Walmart

The Walmart Foundation provides grants that support hunger relief, education, workforce development, and sustainability. Walmart’s philanthropic efforts focus on tackling food insecurity, improving educational opportunities, and supporting initiatives that promote economic development in local communities.

The foundation also funds environmental sustainability programs, helping nonprofits that address issues like climate change and resource conservation.

Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️

Learn more and apply for the grant here.

Wells Fargo's corporate grant program

Wells Fargo

Wells Fargo’s philanthropic focus is on community development, education, and environmental sustainability. The Wells Fargo Foundation supports nonprofit organizations that foster financial literacy, improve housing and workforce development, and promote educational access.

The company also funds environmental initiatives that aim to address climate change, resource management, and sustainable practices within communities.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.

CostCo's corporate grant program

Costco

Costco’s charitable giving is focused on education, health, and community support. The company provides grants to nonprofits that promote access to education, improve health outcomes, and contribute to community development.

Costco’s support is often directed toward programs that help low-income and underserved populations, with a particular emphasis on youth services and health initiatives.

Other giving programs include: Executive matching gifts ✔️

Learn more and apply for the grant here.

Best Buy's corporate grant program

Best Buy

The Best Buy Foundation supports nonprofits that focus on youth, education, and technology access. The company offers grants to organizations that provide tech-related education, mentorship, and skills-building programs for young people, particularly those in underserved communities.

Best Buy’s grants help increase access to technology and digital literacy, empowering the next generation of innovators.

Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️

Learn more and apply for the grant here.

Lowe's corporate grant program

Lowe’s

Lowe’s offers grants through its Lowe’s Foundation, focusing on community improvement, homebuilding, and disaster relief. The foundation supports nonprofits that are improving the quality of life in local communities, particularly those engaged in building and renovating homes for low-income families.

Lowe’s also funds disaster recovery and rebuilding efforts, especially in communities affected by natural disasters.

Other giving programs include: VTO ✔️

Learn more and apply for the grant here.

General Motors' corporate grant program

General Motors

General Motors (also known as GM) offers grants through the GM Foundation, supporting education, community development, and sustainability. GM’s philanthropic initiatives focus on STEM education, workforce development, and environmental sustainability.

The GM Foundation provides funding for programs that enhance educational access, improve career readiness, and support environmental projects that help communities thrive.

Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️

Learn more and apply for the grant here.

Verizon's corporate grant program

Verizon

Verizon offers corporate grants through the Verizon Foundation, with a focus on education, healthcare, and community empowerment. The foundation supports nonprofit organizations that leverage technology to promote digital literacy, improve access to healthcare, and enhance education opportunities.

Verizon’s grants are designed to help organizations address social issues through technology-driven solutions.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.

Ford's corporate grant program

Ford

The Ford Motor Company Fund offers grants to nonprofits focused on community development, education, and environmental sustainability. The fund supports organizations that address critical social issues, such as mobility, workforce development, and reducing carbon footprints.

Ford’s philanthropic efforts aim to improve lives by fostering educational opportunities, enhancing environmental sustainability, and driving innovation.

Other giving programs include: VTO ✔️

Learn more and apply for the grant here.

Citizens Bank's corporate grant program

Citizens Bank

Citizens Bank provides grants through its Citizens Bank Foundation, with an emphasis on financial literacy, education, and community development. The foundation supports nonprofits that promote economic empowerment, improve access to education, and strengthen local communities.

Citizens Bank’s grants focus on providing opportunities for underserved individuals and families, helping them achieve long-term financial stability.

Other giving programs include: Matching gifts ✔️ VTO ✔️

Learn more and apply for the grant here.

Home Depot's corporate grant program

Home Depot

The Home Depot Foundation focuses on housing, veterans’ services, and community development. The foundation supports nonprofits that are working to improve access to affordable housing and assist military veterans.

Home Depot’s philanthropic efforts also extend to community rebuilding initiatives and programs that improve the living conditions of vulnerable populations.

Other giving programs include: Matching gifts ✔️ 

Learn more and apply for the grant here.

American Express corporate grant program

American Express

The American Express Foundation provides grants focused on historic preservation, arts, culture, and community development. The foundation supports nonprofits working to preserve cultural heritage, increase access to the arts, and revitalize underserved communities.

American Express also funds projects that improve local economies and encourage inclusive development in both urban and rural areas.

Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️

Learn more and apply for the grant here.

Cigna's corporate grant program

Cigna Group

Cigna Group’s philanthropic initiatives focus on health, well-being, and community resilience. The company’s grants support nonprofits working to improve health outcomes, promote mental well-being, and enhance access to healthcare services.

Cigna is particularly interested in initiatives that address health disparities and work to create healthier communities.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.

Patagonia's corporate grant program

Patagonia

Patagonia’s corporate giving focuses on environmental conservation, climate change, and social activism. The company’s Patagonia Action Works program provides grants to nonprofits working to protect the environment, promote sustainability, and advocate for climate action.

Patagonia supports grassroots organizations that are leading efforts to protect natural resources and combat environmental challenges.

Other giving programs include: Matching gifts ✔️ VTO ✔️

Learn more and apply for the grant here.

US Bank's corporate grant program

U.S. Bank

U.S. Bank offers grants through the U.S. Bank Foundation, focusing on economic development, financial literacy, and community health. The foundation supports nonprofits that foster financial education, create affordable housing, and strengthen community health initiatives.

U.S. Bank’s philanthropic efforts aim to increase economic opportunity and financial security for underserved populations.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.


Wrapping up & additional resources

Corporate grants offer nonprofits a unique opportunity to gain financial support while building meaningful relationships with companies that share their vision. By understanding the types of grants available and crafting strong, strategic proposals, nonprofits can position themselves as valuable partners in corporate philanthropy initiatives.

As you pursue this type of grant, remember that the process is not just about funding—it’s about creating a long-term partnership with a company that believes in your mission. Start exploring corporate grant opportunities today and unlock new possibilities for your organization’s growth and success.

Ready to learn more about corporate giving opportunities for your organization? Check out the following resources to keep reading:

Gather more support with corporate grants for nonprofits and more using Double the Donation.

Data Management for Nonprofits-Overcoming Common Challenges

Data Management for Nonprofits: Overcoming Common Challenges

In today’s data-driven world, effective data management is essential for nonprofits seeking to maximize their impact. However, many organizations face significant challenges when it comes to handling the vast amounts of data they collect—from donor information and volunteer records to corporate partnerships and financial reporting.

In this post, we’ll explore some of the most common data management challenges nonprofits encounter and offer practical solutions to help organizations overcome these obstacles. But first, we’ll start with the basics:

Without a solid data management strategy, nonprofits and other fundraising groups face a lot of risks: including fragmented data, factual inaccuracies, and missed opportunities for growth and engagement.

With the right operational practices and a powerful set of tools, however, organizations can transform these challenges into opportunities, turning their data into a strategic asset that drives informed decision-making, enhances donor relationships, and ultimately amplifies their impact.

Let’s find out more about how your team can do so.

What is data management for nonprofits?

Data management is the process of collecting, storing, organizing, maintaining, and utilizing data in a way that ensures it is accurate, accessible, and secure. It involves a range of activities aimed at optimizing how data is handled, ensuring that it can be effectively used for decision-making, operational efficiency, and strategic planning in a way that supports the organization’s overall mission.

For nonprofits and other fundraising organizations, this data can include a wide range of information, such as:

  • Donor engagement
  • Volunteer participation
  • Program outcomes
  • Financial records
  • Beneficiary details
  • And more!

Regardless of the specific points, smart data management encompasses multiple processes, which include:

  1. Data Collection: Gathering data from various assets, such as donation pages, volunteer registration forms, surveys, transactions, and external resources.
  2. Data Storage: Safely storing data in a manner that ensures it can be easily accessed and retrieved when needed.
  3. Data Maintenance: Regularly updating, cleaning, and standardizing data to ensure its accuracy and relevance.
  4. Data Security: Protecting data from unauthorized access, breaches, and loss, including through encryption, access controls, and other measures.
  5. Data Governance: Establishing policies and procedures for how data is handled within an organization.
  6. Data Analysis: Analyzing data to extract insights, identify trends, and support decision-making.
  7. Data Sharing: Ensuring that data is available to the right people at the right time while maintaining privacy and security.

In summary, data management is all about making sure information is handled efficiently and effectively throughout its lifecycle, enabling organizations to leverage it as a valuable asset for achieving their goals.

Why does effective data management matter for fundraisers?

Donor data is an invaluable tool when it comes to nonprofit fundraising. After all, an effective data management strategy directly impacts an organization’s ability to sustain its overarching mission.

The benefits are widespread and include:

1. Targeted Campaigns: With well-managed data, fundraisers can segment their donor base and tailor campaigns to specific groups. This personalization increases the likelihood of engagement and improves fundraising success.

2. Donor Retention: Accurate and organized data allows fundraisers to track donor engagement, enabling them to build stronger relationships and increase retention. Knowing when to follow up, how to communicate, and what donors care about can significantly enhance loyalty!

3. Improved Decision-Making: Effective data management provides fundraisers with insights into past campaigns, donor behavior, and financial trends. This information is invaluable for making informed decisions about where to allocate resources, which strategies to pursue, and how to optimize future campaigns.

4. Enhanced Reporting and Transparency: Fundraisers often need to report outcomes to stakeholders, including donors, board members, and grantors. Reliable data management ensures that these reports are accurate, comprehensive, and transparent, which is essential for maintaining trust and securing ongoing support.

5. Maximized Revenue Opportunities: By effectively managing data, fundraisers can identify opportunities for matching gifts, volunteer incentives, major givers, and other revenue-enhancing strategies.

6. Compliance and Risk Management: Fundraisers must comply with data privacy regulations and ethical standards. Effective data management ensures that donor information is handled securely and responsibly, reducing the risk of data breaches and legal issues.

7. Measuring Impact: Fundraisers can use data to demonstrate the impact of donations and campaigns. This not only satisfies current donors but also attracts new ones by showing the tangible outcomes of their contributions.

What common challenges impact data management⁠—and how can your team overcome them?

Data management is critical to the success of any organization, but it comes with a range of challenges that can hinder efficiency, accuracy, and strategic decision-making. Here are some common challenges that impact data management and strategies your team can use to overcome them.

Data management for nonprofits - challenges: information gaps

Information gaps

Challenge:

Information gaps occur when critical data is missing or incomplete, which can hinder a nonprofit’s ability to make informed decisions, engage with stakeholders effectively, or measure impact accurately. Gaps in data can result from inadequate data collection methods or inconsistent data entry practices.

Solution:

Implement standardized data collection procedures and use comprehensive data management tools to ensure that all relevant information is captured. Determine which information you need (contact details, personal history, employment information, etc.), and regularly audit and review data to identify and fill gaps. You might even consider using a data append service to enrich existing data and fill in missing details!

Data management for nonprofits - challenges: data silos

Data silos

Challenge:

Data silos happen when information is stored in separate, isolated systems or departments, making it difficult to get a unified view of the organization’s data. This fragmentation can lead to inefficiencies, duplicated efforts, and incomplete insights.

Solution:

Integrate data from various sources using data integration tools and centralized databases. Promote cross-departmental collaboration and ensure that all systems are connected to a central data repository where possible. This allows for a more cohesive and comprehensive view of organizational data, as well as providing a better look at each individual supporter and their engagement with your cause.

For example, Double the Donation Matching, Double the Donation Volunteering, and Double the Donation Payroll Giving connect with one another to provide essential data insights across the system!

Data management for nonprofits - challenges: outdated information

Outdated information

Challenge:

Outdated information can occur when data is not regularly updated, leading to inaccuracies and inefficiencies. This can affect everything from donor engagement to compliance with regulations and more.

Solution:

Establish regular data maintenance routines, including scheduled updates and data cleansing processes. Use automated tools to track and refresh information where possible. Plus, be sure to collect and update new details from donors each time they engage with your organization! After all, decades-old employment information isn’t going to be much help in determining matching gift eligibility if the individual has left their previous place of work.

Data management for nonprofits - challenges: disorganized databases

Disorganized databases

Challenge:

Disorganized databases can result from inconsistent data entry practices, lack of standardization, or inadequate database design. This disorganization makes it difficult to retrieve, analyze, and use data effectively.

Solution:

Develop and enforce data entry standards and use structured database management systems to organize data consistently. Implement data governance practices to ensure that data is categorized, tagged, and indexed appropriately. Plus, regularly review and reorganize databases to improve usability and efficiency.

Data management for nonprofits - challenges: security concerns

Security and privacy concerns

Challenge:

Security and privacy concerns involve protecting sensitive data from unauthorized access, breaches, and misuse. Nonprofits often handle personal information from donors, beneficiaries, and volunteers, making data security a critical issue.

Solution:

Implement robust data security measures, including encryption, access controls, and regular security audits. Ensure compliance with relevant data protection regulations (e.g., GDPR, CCPA) and provide training for staff on data security best practices.

Not to mention, investing only in highly secure platforms and technologies is a must to protect data integrity and confidentiality. (Hint: For this reason, Double the Donation has achieved SOC 2 Type II Compliance!)

Data management for nonprofits - challenges: lack of reporting

Lack of reporting

Challenge:

A lack of reporting can occur when organizations do not have the tools or processes in place to generate accurate and comprehensive reports. This limits the ability to track performance, measure impact, and communicate results to stakeholders.

Solution:

Invest in data analytics and reporting tools that allow for customizable and automated reporting. Define key performance indicators (KPIs) early on and create standard templates to streamline the reporting process. Then, ensure that reporting tools are integrated with other data management systems to provide accurate and up-to-date information.

What tools can power organizations’ data management strategies?

Organizations often leverage a variety of software to enhance their data management strategies, each designed to address specific aspects of data collection, storage, analysis, and security. Here are some of the most effective kinds of tools that can power your data management strategy!

Donation Tools

Donation tools are designed to streamline the donation process, making it easier for donors to contribute online or through other channels. These tools automatically collect and store donor information, including donation amounts, dates, and payment methods.

This data is crucial for tracking fundraising progress, generating reports, and understanding donor behavior. By integrating donation tools with a nonprofit’s broader data management system, organizations can ensure that all donation-related data is accurately captured, easily accessible, and ready for analysis. This enhances the nonprofit’s ability to engage donors, track fundraising performance, and optimize future campaigns.

Explore our integration partners to uncover leading donation tools.

CRM

CRMs, or constituent relationship management systems, are central to managing relationships with donors, volunteers, and other stakeholders. These tools consolidate data from various touchpoints, providing a comprehensive view of interactions, preferences, and engagement history. By centralizing this information, CRMs help nonprofits manage communications more effectively, personalize outreach, and identify opportunities for deeper engagement.

Additionally, CRMs support data-driven decision-making by offering insights into donor retention, campaign effectiveness, and overall fundraising health.

Check out our nonprofit CRM buyer’s guide to learn more.

Volunteer Management Software

Volunteer management software (or VMS) helps nonprofits efficiently manage volunteer recruitment, scheduling, tracking, and communication. It collects data on volunteer hours, skills, preferences, and participation in events or programs, which is essential for reporting on volunteer contributions, recognizing volunteer efforts, and planning future activities.

When integrated with other data management systems, volunteer management software ensures that volunteer data is aligned with overall organizational goals and can be analyzed alongside donor data to identify patterns or opportunities for cross-engagement.

Learn more with our top VMS recommendations.

Workplace Giving Software

Workplace giving software (like Double the Donation) plays a key role in identifying and pursuing invaluable corporate philanthropy opportunities, such as matching gifts, corporate volunteer incentives, and other employee-led giving initiatives. And it works by connecting with your other data management tools (i.e., donation software, CRMs, volunteer management platforms, and more).

By using donor information, Double the Donation uncovers individuals who work for companies with existing giving programs, triggers tailored outreach, and reports on possibilities for growth and expansion.

Request a demo of Double the Donation to get started.

Data Appends

More of an outsourced service than a tool in your own toolbox, a data append can be an excellent way to fill in missing points in your organization’s existing data. All you need to do is partner with a data enhancement service provider, supply them with the information you have about your donors, and they’ll fill in as many of the gaps as possible.

This can include employment information, demographics, contact details, and more, helping your team maintain accurate and complete donor records.


Wrapping up & next steps for powerful data management

Data management is a critical component of a nonprofit’s ability to fulfill its mission and drive meaningful change. By addressing common challenges, nonprofits can harness the power of their supporter information to enhance decision-making, improve donor relations, and measure their impact more effectively.

Implementing these best practices and investing in the right tools and training can transform data from a burden into a valuable asset, empowering organizations like yours to operate more efficiently and achieve greater success in their endeavors.

Keep learning! Check out these additional resources we recommend to further your data management and fundraising knowledge:

The title of the article next to an image of people implementing data hygiene best practices.

Top Data Hygiene Best Practices for Nonprofit Organizations

Picture this: Your wildlife conservation foundation is gearing up for an email marketing campaign. Your marketing team composes an engaging series of emails, complete with stories about real beneficiaries you’ve helped, statistics that illustrate your impact, and testimonials from donors and volunteers. Once the materials are ready, you send out the first batch of emails to your supporters.

However, when you check the open and click-through rates of your email, they’re much lower than you anticipated, and your bounce rate is way too high. What could have gone wrong?

While it’s possible your email didn’t catch your audience’s attention, it’s perhaps more likely that many of your supporters didn’t receive your email in the first place due to typos in your saved email addresses, switches to new email addresses, or a multitude of other reasons.

This scenario demonstrates the importance of keeping your database organized and up-to-date through data hygiene best practices. In this guide, we’ll equip your team with the skills they need to clean up your constituent data by covering the following topics:

With these tips, you’ll be prepared to maintain a clean database filled with information that can help you get in touch with your audience and earn more support.

What Is Data Hygiene?

Data hygiene refers to the process of cleaning your database. In this context, “cleaning” refers to updating, verifying, and supplementing the supporter information you’ve stored so it’s accurate and actionable.

While clean data is error-free, up-to-date information, “dirty data” refers to outdated, incomplete, duplicated, or incorrect information. During the data hygiene process, your team will remove and correct as much dirty data as possible to ensure you’re basing decisions on accurate information and preserving resources for the right people with viable contact information.

In the case of our opening example, the organization’s email address data was “dirty” because it contained outdated and incorrect supporter email addresses, preventing their messages from reaching supporters and limiting their fundraising potential.

Data hygiene best practices provide a framework for fixing errors and filling in gaps so you have your database is a comprehensive, reliable source of truth for supporter information.

Benefits of Following Data Hygiene Best Practices

Most organizations know that data is a useful tool for making decisions and reaching supporters. Even so, this information is only helpful to your nonprofit’s team if it’s accurate and up-to-date, and data can quickly become outdated.

In fact, data decays at an average rate of 30% per year. This means that every year, nearly a third of the information you have stored about your supporters, finances, marketing efforts, fundraising campaigns, and any other area of your nonprofit is no longer viable.

That’s why it’s so important to keep your data clean. By updating outdated information and removing incorrect data, you can prevent data decay. The benefits of following data hygiene best practices include:

The benefits of following data hygiene best practices for nonprofits, as discussed in the text below.

  • Improved decision-making. When you regularly update your database, you can be confident you’re basing decisions on accurate information. Without following data hygiene best practices, you’re more likely to launch campaigns that don’t reach your audience, resonate with them, or generate a positive return on your investment.
  • Higher engagement. Not only does clean data help you personalize your campaigns to your current audience, but it also encourages your supporters to interact with your content as it’ll be more relevant and engaging to them. For instance, if the nonprofit in the opening example were to append email addresses to their database, segment supporters into groups based on shared characteristics, and send targeted communications, they could potentially increase their open rate by 82% and their click-through rate by 75%.
  • Enhanced stakeholder relationships. Data-driven campaigns can help you build stronger relationships with prospects, donors, volunteers, and sponsors. Targeted, personalized messages make people feel seen and heard as individuals, enticing them to continue supporting your organization long-term.
  • Increased fundraising efficiency. Just like a for-profit organization, you have to spend money to make money, expending resources on marketing materials and staff member time. With clean data, you’ll reach the right people the first time, allowing you to reserve time and resources for those most likely to convert.
  • Reduced costs. With more efficient fundraising operations, you’ll naturally save on costs associated with dirty data, such as sending materials to the same people multiple times and managing returned mail.
  • Compliance with data regulations. Following data hygiene best practices ensures compliance with data laws and regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). You can highlight your compliance with these regulations on your website to build trust with donors and demonstrate your commitment to protecting their sensitive information.
  • More accurate reporting. Updated, organized information makes it easier to compile accurate reports about your programs’ impact and share them with stakeholders like donors and board members.
  • Streamlined internal collaboration. Keeping your database up-to-date improves internal communication and team member collaboration. For instance, if your fundraising team determines your organization’s major gift range based on recent fundraising data, your marketing team can develop branded outreach materials that are aligned with your major donors’ giving capacity.

Leveraging clean data creates a better experience for everyone involved in your nonprofit—from donors to staff members to sponsors to beneficiaries to volunteers.

Top Data Hygiene Best Practices for Your Nonprofit

Now that you understand the importance of proper data hygiene, it’s time to dive into some data hygiene best practices your nonprofit can implement.

The top data hygiene best practices for nonprofits, as discussed in the text below.

Audit your database or CRM.

You can’t start fixing data errors if you’re not sure what’s wrong. Start your data hygiene process strong with a database audit.

An audit provides an opportunity to survey your database or CRM and identify potential problem areas. It allows you to focus your data hygiene efforts and establish a clear plan of action.

During your audit, make sure to follow these steps:

  1. Clarify your goals. Your current fundraising campaign or marketing initiative’s goals should guide your data hygiene process. For example, if you’re running a direct mail campaign, focus on updating your supporters’ mailing addresses. This way, the process is more manageable, especially if you’re tackling data hygiene for the first time.
  2. Move all data to a central location. If you have any information stored in spreadsheets or physical forms, consolidate it in one platform for easier organization and analysis.
  3. Seek out inaccuracies. Lastly, identify any data inaccuracies, and form a plan for how you’ll resolve them.

Once your audit is complete, share the results with your team to get everyone on the same page about your data priorities and data hygiene plan.

Assign data responsibilities.

Once you have a clear data hygiene plan, it’s time to assign specific responsibilities to your team members. You may select a main data steward in charge of overseeing all data hygiene procedures and separate supporting roles amongst your staff.

For example, you may have team members responsible for verifying supporter mailing addresses, merging duplicate records, researching mailing address append services, and segmenting your supporters into relevant groups. As a result, you’ll streamline the data hygiene process and complete your objectives more efficiently.

Reevaluate your data collection strategy.

You likely collect data from your supporters through multiple methods, such as donation forms, surveys, and newsletter signups. Additionally, your organization generates data from its fundraising, marketing, and program activities.

While much of this information is helpful, more is not always better. Prioritize what information you need to collect and store to fuel your mission. This way, you’ll prevent unnecessary data buildup and make your database easy to navigate.

Common types of data you’ll likely gather include:

Nonprofit data types, as discussed in the text below.

  • Supporter information. When you know who your supporters are, you can personalize your messages to them. Supporter information you collect may include name, age, gender, employer data, and contact information.
  • Giving data. Basing donation requests on donors’ giving history can help you retain their support and encourage them to make larger contributions. Store information related to donors’ giving amounts and frequency so your communications match their level of commitment to your organization. Additionally, identify whether any of your donors are also involved in your nonprofit as volunteers, event attendees, or cause advocates so you can reference their nonmonetary contributions to your organization as well.
  • Campaign metrics. Keep track of the outcomes of your marketing and fundraising campaigns so you know which techniques resonate with your audience. This data may include event attendance rates, fundraising revenue, campaign conversions, and donor and volunteer retention rates.
  • Financial data. Planning a feasible budget depends on storing and analyzing accurate financial data. Pay attention to the revenue you generate from donations, membership fees, merchandise sales, sponsorships, and other revenue streams, as well as the expenses you incur for costs like staff compensation, marketing material production, and program expenses. Updated, accurate financial data is also important for filing your Form 990 correctly to maintain your 501(c)(3) tax-exempt status.
  • Marketing metrics. Assess your marketing strategy with data like email open rate, ad click-through rate, website engagement rate, and social media likes, comments, and shares. Storing this information helps you identify successes and establish appropriate benchmarks for future campaigns.

When discussing your data priorities with your team, review each data category and which metrics are essential to monitor. For example, if you’re running an email marketing campaign aimed at recurring donors, you’ll likely want to focus on tracking gift amounts and email open rates.

Develop data standards.

To avoid data errors and disorganization in the future, create data standards that determine how team members should input information. These rules will ensure everyone is on the same page and make it easy to find the data points you need within your CRM.

For example, you may develop standardization rules for inputting:

  • Mailing addresses. While some organizations may like to use the abbreviations “St,” “Rd,” and “Ln,” others may spell out “Street,” “Road,” and “Lane.” Neither option is wrong—it just depends on your team’s preferences!
  • Phone numbers. You may put parentheses around the area code or use dashes between each number sequence. Additionally, nonprofits with international constituents may opt to add the country code while local organizations may omit that detail.
  • Titles and abbreviations. Job titles or name titles like “Chief Financial Officer” or “Senior” can also be entered as their abbreviations “CFO” or “Sr.”

In addition to data input rules, you’ll also need to develop standards for how to fix problems as they arise. For example, would you like your staff to merge duplicate records or just delete extraneous entries? When everyone knows exactly how to respond to different data errors, they’ll work more efficiently and effectively.

Continuously update and validate your data.

Considering how often people move, change email addresses, and switch jobs, it’s essential to stay on top of your data and develop a plan for regularly updating it. This is the best way to ensure your database reflects your everchanging supporter base.

One of the most common ways to update your database is through data appends. A data append involves supplementing your current database with supporter information from third-party sources. Organizations use data appends to keep their supporter data up to date and fill in gaps in their CRM.

While the types of data you can append with depend on your provider, most data append companies will offer:

  • Address appends. With an address append filling in missing or outdated postal addresses in your database, you can be confident that your direct mail will reach your supporters, whether you’re sending newsletters, thank-you notes, fundraising appeals, or event invitations.
  • Employer appends. Appending employer data to your CRM can help you identify corporate giving opportunities and encourage your supporters to help you earn more for your cause.
  • Email appends. As we mentioned before, email addresses can quickly become outdated, between supporters switching email addresses, changing jobs or schools, or even inputting their addresses wrong. An email append ensures you can reach your supporters via this channel.
  • Phone number appends. Soliciting donations via text-to-give, running phone-a-thons, and thanking major donors through phone calls all require updated supporter phone numbers. Through a phone number append, you can fuel these outreach efforts.
  • Date of birth appends. When you know how old your supporters are through date of birth appends, you can segment them by age and send them relevant communications through their preferred channels. Additionally, you can send them birthday messages and well wishes to build strong relationships with them.

When investing in data appending, seek out a provider that works with nonprofits. That way, you can be confident they’ll understand your organization’s needs and work diligently to help you reach your goals.

How Does Nonprofit Data Hygiene Relate to Matching Gifts?

At Double the Donation, our specialty is helping nonprofits like yours earn more in matching gift and workplace giving revenue. If you’re not familiar, matching gifts are contributions that employers make when their employees donate to a charitable cause. They’re called “matching” gifts because companies typically match their employees’ contributions at a 1:1 ratio, but they may have a higher or lower match ratio depending on their matching gift policies.

You may be wondering, “How exactly does nonprofit data hygiene relate to matching gifts?” When you adhere to data hygiene best practices, you’ll see the following benefits for your matching gift process:

How nonprofit data hygiene relates to matching gifts, as discussed in the text below.

  • Easier identification of matching gift opportunities. Storing accurate, updated employer information in your database simplifies the process of assessing your supporters’ eligibility. Using a combination of precise employer data and Double the Donation’s matching gift and workplace fundraising software,  you can help donors recognize matching gift, volunteer grant, and payroll giving opportunities and then help them act on them.
  • Timely follow-up. When you already have up-to-date donor contact information, you can quickly follow up with them about matching gift opportunities and encourage them to send matching gift requests to their employers. Additionally, Double the Donation automates these communications so you can focus on your mission.
  • Maximized matching gift revenue. With more donors checking their matching gift eligibility and receiving communications about matching gifts, you’ll increase your matching gift revenue. As a result, you’ll unlock valuable funding for your organization at no additional cost to your supporters, helping you strengthen your mission and donor relationships.

Overall, clean data streamlines the matching gift process from beginning to end and ensures you get the most out of this giving channel.

Download the matching gift guide to learn how you can improve donor relationships even further with matching gifts.

Wrapping Up and Additional Data Hygiene Resources

While you might have once thought data was the key to a successful marketing or fundraising strategy, it should now be clear that clean data is the true driving force behind powerful nonprofit communications. Remember that nonprofit data hygiene is an ongoing process. Continue following data hygiene best practices, and update your procedures as needed.

If you’re looking to learn more about nonprofit data management, check out these additional resources:

 

This article will cover museum membership basics.

Nonprofit Basics: Museum Membership

Museums are centers of cultural curiosity. Their events create a sense of community, belonging, and inspiration. Audiences of all ages from middle schoolers to retirees are invited to pause and reflect on their history. However, museums can run into some serious challenges when it comes to finding reliable funding

With a few exceptions, most museums are privately funded and therefore rely heavily on donations. To keep their doors open, museums must be creative with their revenue streams. That’s why promoting museum membership opportunities is essential. 

On the other side of the coin, museum members are often interested in joining a community full of curious, like-minded people. However, amid hectic schedules, it’s easy for them to miss out on a museum’s latest displays. Museum memberships provide community members with an extra incentive both to visit new exhibits and return to old favorites. 

Therefore, museum memberships offer a win-win for both museums and members. 

Looking for a platform that can skyrocket your membership engagement? Explore Tradewing.

What is a museum membership?

To put it simply, a museum membership is a monetized, tax-deductible pass available for the general public to redeem for free admission. Membership passes typically offer special discounts and privileges as well. 

Memberships are appealing to frequent museum-goers as they will likely save a couple of ticket payments with the added appeal of a few extra perks. Membership packages can be tailored to specific member needs based on annual or group options.

If you’re a decision-maker at a museum or cultural organization, consider implementing a museum membership program to boost awareness and admission levels. Growing your membership base can increase your donation amounts and promotional efforts, so you can focus on your next exhibition. 

What are the benefits of a museum membership? 

Membership benefits vary depending on the museum and its membership packages. Besides free admission, here’s a list of potential benefits a museum membership might offer: 

  • Class discounts
  • Free workshops
  • Members-only events
  • Discounted visitor passes
  • Previews of special events
  • Free parking
  • Regular event or exhibition updates
  • Global museum access
  • Virtual events and online community engagement opportunities
  • Volunteer experiences

If your museum has multiple locations or partners with other museums, global museum access is a great selling point. Travelers and individuals changing addresses will be happy to have consistent benefits, no matter where they are. 

For instance, a family may have kids intrigued by a local children’s museum exhibit while the parents are looking for offerings geared toward adults. By reaching out to your museum network, you can find partnership opportunities that serve both of these audiences, allowing you to advertise a range of experiences to members.

How do members apply? 

Although membership sign-ups can differ between museums, they usually follow a standard process:

  1. Visit the museum’s website. From there, locate the membership tab, which is usually embedded in a top, bottom, or side menu. 
  2. Select the membership tab. This page may contain various discounts—such as lower prices for students, seniors, and contributing artists—that customers can apply to their memberships.
  3. Choose a membership type. Each membership type should include a description of the benefits and price. Many museums offer membership tiers that enable supporters to access greater benefits in exchange for higher monthly or annual dues. 

When setting up your museum’s membership program, ensure your benefits are worth the price. Compare your offerings to competitors and consider how you can differentiate your organization, whether it’s through programming, events, community, or content. 

How can museums create a membership program? 

Are you ready to implement a museum membership program? Managing memberships can be tricky, requiring museums to balance everything from event registration to payment processing to weekly newsletter communication. Fortunately, software can help.  

A robust customer relationship management (CRM) platform or association management software (AMS) can streamline the museum membership process to help you retain current members while recruiting new ones. An effective management system can level up your membership process in a variety of ways, including: 

  • Flexible payment features and automatic renewals. Make it easy for members to sign up by offering a wide range of payment options. 
  • Add-on donations. Transform members into donors by analyzing unique visitor and member data profiles.
  • Mobile sales and digital membership cards. Make your membership cards easy to access so members can scan their phones and breeze through the museum check-in process. 

Additionally, consider investing in a community engagement platform. This tool provides your members with an online space to connect, allowing you to:

  • Improve member engagement. Community engagement platforms make memberships more valuable by providing members with access to your greater community. You’ll encourage user-generated content and continual conversations around your museum. 
  • Encourage community building. When members can reach out to each other anytime, they are more likely to talk and build connections. If your museum’s members feel connected, they may attend events together, collaborate, and retain their memberships. 
  • Centralize communication. An online community engagement platform keeps your members connected on a single platform. Rather than sending them to third-party social media sites, you can keep them on your website and better direct their attention. 

If you already like your AMS, explore community engagement platforms that integrate with your current software. This expands your program’s value for members while retaining the backend tools your staff appreciates for creating events, collecting dues, and managing communication.

Other Resources to Explore

Nonprofit Basics – Learn more about the nonprofit management essentials by exploring other expert resources

40+ Marketing Ideas for Nonprofits to Spread Your Mission – Leverage your resources and increase your revenue with these cutting-edge marketing ideas.

6 Powerful Member Management Features to Build Resilency – Use these six tools to effectively manage your museum memberships.

 

The title of the article: A Complete Guide to Creating A Donation Page (with Examples).

A Complete Guide to Creating a Donation Page (with Examples)

Picture this: You’ve just led a successful marketing campaign that earned high engagement rates on social media and through email. You see traffic coming to your website, but for some reason, supporters seem to stop at the final hurdle: your donation page.

With all the work that goes into fundraising, ensure your donation page makes the giving experience better rather than being one more obstacle to get past. To help your nonprofit design a better donation page, this guide will explore:

If you’re ready to elevate your giving process with a new and improved donation page, let’s get started.

Double your donors' giving at no extra cost with matching gifts! Download our free matching gifts guide.

How to Set Up Your Donation Page

Donation pages consist of two parts: the donation page and the donation form. The donation page hosts your donation form, and the donation form is the part of the page where donors input their payment information and other relevant details.

To start setting up this page, follow these steps:

  1. Choose a donation platform. There are hundreds of fundraising and donation management tools available to nonprofits. Choose a donation platform that is secure, compatible with the rest of your technology, and has the donation acceptance capabilities you need. For example, while most nonprofits just need donation processors that can accept recurring donations or let supporters make donations in someone’s name, others may look into platforms that can accept cryptocurrency and stock donations.
  2. Design your donation page. Customize your donation page to align with your nonprofit’s brand, such as by uploading your logo and adjusting the colors. Doing so will create a consistent experience for supporters and reassure them that they’re giving to your nonprofit when they click on your donation page.
  3. Set up payment processing. Most donation platforms will come with a payment processor, but you may be able to choose your own processor and potentially go through several steps to set up your payment system. For example, you will likely need to create or link your nonprofit’s merchant account to receive payments.
  4. Launch your page. Once your donation page is configured correctly, it’s time to launch it. Consider testing your donation form a few times or even on a recurring basis. You can do this by making small gifts to ensure donations are being processed correctly.

How much you can customize your donation page depends on your software and technical expertise. For small organizations, there are many out-of-the-box donation forms you can embed into your website with only minimal customization necessary. In contrast, larger nonprofits may choose fully customizable solutions and work with developers to fine-tune every aspect of their donation process.

Donation Page Best Practices

The purpose of the page that hosts your donation form is to make the giving process as easy as possible. Essentially, when designing your donation page, consider how each element can help supporters get past this final hurdle to complete their donation journeys.

With that in mind, a few best practices include:

  • Clear structure and calls to action. There should be no question about how to use your donation page. Include clear donate buttons, and potentially divide your donation page into giving levels. These levels explain to donors how their gifts will make a difference.

Examples of donation levels.

  • Consistent branding. When navigating to your donation page, supporters should feel confident that they’re still on your website and giving to your nonprofit, which consistent branding can do. Plus, if your donation page gets shared around separately, such as through a social media campaign, it can still build brand awareness for your nonprofit.
  • Social sharing options. Giving donors the ability to share that they’ve given to your cause on social media accomplishes several things at once. Donors are able to earn public recognition for their good deeds and promote your nonprofit to potential donors. 32% of donors are most inspired to give via social media, and giving your supporters easy ways to tap into social media sharing is always in your best interest.
  • Mission summary. Providing a quick summary of your mission and how donors impact your cause can help reinforce their decision to give. This summary should be just one or two sentences that focus on the impact and urgency of giving.

After submitting a donation form, supporters should be greeted with a confirmation page that thanks them for their gift. You can get creative with your confirmation page by adding photographs and illustrations or playing with your typography. However, the financial information should be clear, so there is no confusion over whether a donor’s gift went through.

An example donor confirmation page.

Additionally, follow up with supporters with a donation receipt. The IRS requires all gifts of $250 to receive written confirmation, but it’s good practice to create receipts for all gifts.

Donation Form Best Practices

Your donation form is an essential part of your nonprofit’s donation page and can play a pivotal role in a supporter’s decision to donate.

This includes collecting:

  • Donor details. Basic information such as a donor’s name, contact information, and payment details are expected parts of the donation process. Avoid the temptation to gather more information as 65% of website visitors refuse to fill out a form if it asks for too much personal information.
  • Use a PCI-compliant payment processor. The Payment Card Industry set standards for payment processors to prevent breaches, protect consumers’ financial data, and fight fraud. When researching donation processors, check their security measures to ensure they are PCI-compliant.
  • Add suggested giving amounts. Also called donation levels, suggested giving amounts are pre-selected donation amounts supporters can choose from. Adding these to your donation page makes the donation process easier and can encourage supporters to give in higher amounts.
  • Make recurring giving easy. Recurring donations provide consistent support, and opting into them should be as easy as possible. Add a checkbox or button to make recurring giving possible in just a few clicks.
  • Encourage matching gifts. Many companies offer employees matching gift programs. Through these corporate giving initiatives, the company will match donations eligible employees make to nonprofits. Use matching gift software to add a matching gift search tool to your donation page. That way, donors become aware of matching gifts and can jump-start the matching gift request process right when they’re contributing.

Additionally, your entire website should follow website accessibility guidelines, but there are a few additional elements to consider when it comes to forms. For example, for each entry field, add a text indicator, such as an asterisk, for required fields rather than relying on color alone. Try navigating your donation form entirely by keyboard, running your page through colorblind filters, and making sure all text can be read by screen readers.

Now that you know what a donation form and page should look like, let’s explore a few examples of these best practices in action.

10 Donation Page Examples

1. Humane Society of Forsyth County

Limit distractions on your donation page. The Humane Society of Forsyth County shows you how to create a page that does just that.

A screenshot of the Humane Society of Forsyth County's donation page.

This minimalist design uses limited graphical elements and conditional logic to move donors smoothly through the giving process. If donors check a box that needs extra information, one clearly appears and disappears if the check is removed. This avoids clutter and ensures donors only engage with the elements they need to make their gift.

Plus, this donation page is also a showcase for creating suggested giving amounts. The boldest and most colorful part of the page in this stripped-down design is the donation levels. This prompts supporters to engage with them and the recurring giving options below. Plus, supporters also have the option to adjust their total gift amount even after selecting a suggested giving amount, reassuring supporters that how much they give is ultimately up to them.

2. St. Jude Children’s Research Hospital

St. Jude Children’s Research Hospital provides maximum flexibility to donors in terms of how they give.

A screenshot of St. Jude's donation page.

When choosing a payment method, supporters can click several large buttons (which are easily accessible for mobile users) to give via credit card, PayPal, or even check. Pressing each option alters the rest of the donation form to reflect only that payment method, so supporters don’t have to scroll past entry fields for payment types they’re not using.

When it comes to payment methods your nonprofit will accept, consider at least offering a third-party processor like PayPal in addition to credit and debit cards. These processors provide donors more control over their gifts, helping them feel rest assured that their financial information and donations are protected.

3. World Wildlife Fund

One-time gifts are helpful, but recurring donations are reliable and allow your nonprofit to connect with donors long-term. To drive as many recurring gifts as possible, the World Wildlife Fund (WWF) has a donation page that defaults to monthly giving.

A screenshot of the WWF's donation page.

The entire donation page is set up to encourage supporters to upgrade their one-time gifts to recurring ones. Clicking on the option to “Give Once” causes a message box with an arrow pointing to the monthly giving option to appear, emphasizing how much more of a difference recurring gifts make by calling these donors “heroes for nature 365 days a year.”

Additionally, the suggested giving amounts for one-time and monthly giving options also persuade supporters to become recurring donors. Toggling back and forth between the two options only requires a button click, and supporters can compare the relatively low monthly donation costs to the equivalent one-time options.

The value of monthly gifts for both the WWF and donors is only further emphasized in the brief donation page description. This section shares how donors can become Partners in Conservation with a gift of $84+/month or $1,000+. While monthly donors will give a little more than $1,000 a year at $84 per month, many supporters will see the stark contrast between these numbers and feel the monthly option is the better deal.

4. Feeding America

Feeding America has a strong donation page, but where it really shines is in its search engine marketing.

A screenshot of Feeding America's Google Ad.

Anyone searching for “Feeding America” will be shown a Google Ad for Feeding America. This ad strategically takes up the entire above-the-fold section of the search results page with sitelinks, which extend the Google Ad with additional landing pages. These links let nonprofits list important pages (like your donation page) and allow users to jump straight to them.

Plus, with Feeding America’s strong search engine optimization strategy (SEO), you can find high-ranking Google search results for their site for nearly all terms related to U.S.-based food banks and feeding children in America.

To achieve similar results for your nonprofit, consider working with an SEO marketing agency or investing in the Google Ad Grant. For reference, the Google Ad Grant provides $10,000 in free ad credits nonprofits can use to create Google Ads.

Our recommended Google Partner can create persuasive Google Ads for your mission. Discuss your advertising plan with Getting Attention.

5. American Heart Association

84% of donors state they’re more likely to donate if a match is offered. The American Heart Association leverages this giving behavior by prominently emphasizing matching opportunities right on its homepage

A screenshot of the American Heart Association's homeapge.

On the donation form itself, a brief description explains the importance of the American Heart Association’s target issue. After this call to action, there is another brief reminder about an ongoing matching campaign. This helps instill urgency as it explains that donors need to give “now” and that this match applies to “gifts today,” indicating supporters may not get this opportunity if they put off donating.

Additionally, the American Heart Association’s donation page is designed to prevent cart abandonment, which occurs when an individual begins a checkout process but stops before finalizing their payment. When a donor exits the donation form, a pop-up appears prompting them to share their email address to be reminded to give later.

And taking it even further, American Heart Association highlights company matching in its peer-to-peer fundraising campaign, Raise Your Way. Imagine getting your family, friends, and extended network to support American Heart Association—and then getting all of their donations doubled!

6. United Way

Public recognition applauds the donor who just gave and encourages fellow supporters to follow suit. United Way adds public recognition to its donation page with a donor leaderboard.

A screenshot of United Way's donation page.

Recent donations are listed on the donation page, reflecting gifts as they’re processed in real time. This means donors can give and check back in on the donation page to see their own gifts reflected.

Plus, a donor leaderboard that constantly updates in real-time shows that United Way is a healthy nonprofit with a lively supporter base. This reassures potential donors that their gifts will be put to good use by a reputable nonprofit.

7. International Rescue Committee

While donation page designs should be free of clutter, adding your mission statement or an example of impact can go a long way toward getting donations across the finish line. The International Rescue Committee’s donation page shows a strong example of how to demonstrate urgency and impact.

A screenshot of International Rescue's donation page.

The photograph on this page shows potential beneficiaries, helping donors picture just who their gifts will help. The text over the picture, “DOUBLE your impact for refugees,” provides additional context in case a visitor needs clarification about the photograph.

The mission statement below the photo states the International Rescue Committee’s belief that everyone deserves safety and provides a few examples of locations where they are focusing their efforts.

8. University of Georgia

Nonprofits should keep their donation pages short and to the point. However, as the University of Georgia (UGA) shows, you can add a few extra entry fields that provide extensive value.

A screenshot of UGA's donation page.

Near the end of this donation page, supporters are prompted to add their employers’ information to discover if they are eligible for matching gifts. This user-friendly search tool auto-completes as supporters type, letting them find their employers in seconds.

UGA also uses its donation page as an opportunity to gather information for its appreciation and donor retention strategy. Supporters have the option to add their social media handles for Instagram and X (formerly Twitter) in an entry field that explains how UGA’s social media accounts regularly post about donors.

Both this and the matching gift entry field are not required, letting interested supporters opt in, while those who just want to make a donation can be on their way.

9. Humane Society of Broward County

Giving in honor or memory of someone else is a powerful way for donors to give their support to others and remember loved ones impacted by your cause. The Humane Society of Broward County demonstrates how nonprofits can make memorial donations an effective part of your donation form.

A screenshot of the Humane Society of Broward's donation page.

As a humane society, this nonprofit recognizes that many of its supporters are likely animal lovers and have pets in their lives currently or who have passed that they may want to recognize. Supporters can easily choose to make their donation in memory or honor of a pet or a person.

While pets may not be able to read the personal messages supporters write, the donation page description explains that gifts of $25+ made in honor or memoriam of an animal will be printed in the Humane Society of Broward County’s newsletter. This provides public recognition, creates a keepsake for the donors, builds donor relationships, and prompts supporters to give a bit more.

10. Canadian Radiological Foundation

Let’s take a step back from donation pages and take a look at another page you can create to accompany your donation page: a donor recognition page. The Canadian Radiological Foundation encourages support from new and existing donors by creating a virtual donor wall of their names.

A screenshot of the Canadian Radiological Foundation's donor appreciation page.

Of the names listed, several are highlighted in blue to signal that they are part of an exclusive donor group known as the 500 Club. The 500 Club is a fundraising initiative launched by the Candian Radiological Foundation that donors can join by giving $500. This strategy encourages donors to upgrade their giving level to become part of an exclusive club and earn a limited edition pin and recognition in external communication, such as the donor acknowledgment page.

If your nonprofit wants to do something similar, you can create a virtual donor wall. List the names of donors who gave above a certain amount, gave to a specific campaign, or fulfilled any other requirement you feel deserves extra recognition.

More Donation Resources

Donors are the lifeblood of your nonprofit, and your donation page is the key tool your organization has for collecting support online. When maintaining your website, planning a new marketing strategy, or launching a rebrand, your donation page should always be at the top of your priority list.

To improve your donation earning potential, explore these additional resources on how to earn and make the most of each donor relationship:

$4-$7 billion in matching gift funds go unclaimed each year. Matching gift software ensures you don't lose out on extra revenue. Explore our solution.

Nonprofit Trends: What's Changing and What's Staying

2025 Nonprofit Trends: What’s Changing and What’s Staying

The nonprofit sector is highly dynamic, and whether it’s philanthropy or marketing, everyone wants to know what’s the next big thing. While no nonprofit can predict the future, and sudden world events, economic shifts, and technological advancements can suddenly rock the boat, nonprofits that do see what’s coming are better prepared to navigate challenges and act on opportunities.

In this guide, we’ll explore upcoming changes we believe 2025 will bring, evidence for our predictions, and what we believe is here to stay. Let’s get started!

Matching gifts are on the rise in 2024. Learn how to tap into this free revenue source. Download our guide.

Change: AI Technology Takeover

The buzzword of today is AI. In 2023, ChatGPT saw faster growth than TikTok, and this success prompted technological giants like Microsoft, Google, and Apple to invest heavily into their own AI tools, kicking off the AI arms race we see today.

While there have been some hiccups in recent launches of AI tools, there is little question that AI is set to impact nearly every sector, including nonprofits.

Why We Think It’ll Happen

Along with the investments from major players in technology, there is a clear sign that AI has potential staying power in the nonprofit world: convenience. Nonprofits are regularly stuck trying to figure out how to do more with less, and AI may be the speedy, cost-effective solution many organizations have been looking for.

Plus, AI has multiple functions, some of which have been part of popular nonprofit technology solutions, like prospect screening software, for some time now. Specifically, there are two types of AI to be aware of: generative and predictive.

A chart breaking down the differences between generative and predictive AI, written out below.

  • Generative. Tools like ChatGPT that are trained on databases and use that information to generate content are generative AI. These AI write emails, create illustrations, and compose music. Some nonprofit technology vendors have rolled out new generative AI solutions to help with tasks like donor communications.
  • Predictive. AI that analyzes datasets for trends and patterns to predict future outcomes is predictive AI. These have long existed in the nonprofit space and have helped countless nonprofits predict donor behavior, identify major giving prospects, and improve fundraising.

Along with AI, automation in general is on the rise in nonprofit technology. For example, you might assume the matching gift process as it currently stands is already as optimized as possible, but recent advances in matching gift software, such as auto-submission, have streamlined it to the point where all donors need to do to submit a matching gift request is click a button.

To learn more about matching gifts, check out this video from our team at Double the Donation:

Staying the Same: Hybrid Work

AI hasn’t completely replaced humans, and nonprofits still need to retain and invest in their teams to find success. The question of how to create work environments employees want has also already been answered since 2020 with 9 in 10 employees preferring hybrid work.

When implemented well, hybrid work is a win for employees who appreciate the flexibility and a win for employers who can appreciate the cost savings in renting office space. However, it’s also possible for hybrid teams to become disconnected, suffer from delays in communication, and experience work-life balance breakdowns.

A few ways you can continue maintaining a positive hybrid work experience include:

  • Showing appreciation. Employees who feel appreciated are more likely to stick around, whether they’re in the office or at home. Because you can’t see your team’s efforts in person, consider implementing a peer-to-peer recognition strategy. Rather than only managers recognizing their teams, employees can recognize each other in this system. This means more of your team is on the lookout for those going above and beyond, so more team members are recognized for their hard work. For example, you might send out eCards applauding employees who demonstrate your organization’s values.

An employee appreciation eCard recognizing strong teamwork.

  • Hosting cultural events. The hybrid environment can sacrifice a sense of workplace culture and camaraderie. Solve this issue by hosting accessible cultural events, such as virtual events and in-person activities on days when you know several team members are coming into the office. Consider promoting events in advance to encourage team members to work from the office on the same day and connect with one another.
  • Sharing work-life balance tips. For those just entering the workforce or experiencing hybrid work for the first time, it can be easy to feel like you’re at work all the time. Help these team members by creating a cheat sheet for how to work well at home, such as setting up a designated work space, limiting distractions, and establishing clear on-the-clock hours.

When it comes to implementing hybrid work, consider what tasks at your nonprofit can be successfully done remotely, what tasks benefit from an in-office environment, and how you can provide flexibility. For example, you might require all employees to come into the office at least two days a week but let them choose which days.

Change: Increased Focus on Donor Acquisition

The total number of donors is down. In 2000, approximately 66% of U.S. households gave to charity, and in 2024, it has dipped to just below 50%.

This has been linked to several factors, such as decreases in church attendance logically leading to decreases in giving to religious organizations, as well as economic uncertainty causing donors of all economic levels to tighten their belts.

In reaction to this news, nonprofits everywhere are sounding the alarm. The coming years are also expected to mark a changeover in which generations are primary donors—switching from Boomers and Gen X to Millenials and Gen Z—and many nonprofits are scrambling to find ways to engage these donors.

Why We Think It’ll Happen

Ultimately, this development means nonprofits everywhere are brainstorming ways to improve donor acquisition and engagement.

Primarily, these efforts are likely to focus on mid-level donors, who are the main group nonprofits feel this change is impacting. Mid-level donors are the everyday supporters whose donations aren’t breaking records, but together, their contributions add up to make a significant difference for nonprofits, especially those with few major donors.

With the talk around donor acquisition, a few ideas that have emerged include:

  • Local community building. Ultimately, your local community is your biggest fan. Establish a strong base of supporters by building connections with potential donors who see your nonprofit in action. Invite them to office and project tours, host local events, and tailor your marketing strategy to local donors.
  • Highly personalized content. Gen Z grew up with a heavily algorithm-based internet, and many of these new donors feel put off by generic messaging strategies. Pay attention to your donors’ interests to share personalized content these donors are likely to engage with.
  • Low-cost support options. With a decrease in giving due to economic concerns, nonprofits want mid and low-level donors to help out without worrying about their own finances. For example, many matching gift programs will match gifts as low as $25, meaning supporters can double their modest donations at no additional cost.

If your nonprofit is likely to acquire new donors, consider your current audience. What platforms do they use? Do those platforms still exist? Would your donors be willing to network on your behalf? Why or why not? Consider whether you should look for more supporters like the ones you currently have or if you need to pivot your strategy to reach new audiences entirely.

Want to learn more about the latest technology in matching gifts? Download our matching gifts guide.

Staying the Same: Focus on Major Donors

Reports from fundraising initiatives like GivingTuesday indicate that the total number of donors is decreasing but the total amount donated is staying relatively the same. This means that fewer donors are giving overall, but those who donate are doing so in higher amounts.

As such, major donors, who have always been incredibly important to nonprofits, are now even more important than before. If you have yet to start a major donor program, a few steps you can take include:

  • Investing in prospect research tools. Major giving programs need to know which donors have the potential to become major donors and of those prospects, which ones are the most likely to actually do so. Wealth screening and prospect research tools can help you evaluate your donor base and make strategic decisions about how to allocate your resources.
  • Assessing your network. Does your nonprofit already know any prospective major donors? Or do you know someone who may know a potential major donor? One of the first places you should look when searching your network for major donors is your board. Ask them to reach out to friends and family to fundraise on your behalf and facilitate introductions.
  • Training major gift officers. Major gifts are such an essential part of nonprofit funding that many organizations have entire teams dedicated exclusively to stewarding major donors. Talk with your fundraising team to see if any members are interested in training or adapting their skill sets to focus on major donor outreach and cultivation.

Remember that focusing on major donors and acquiring new donors should not be an either/or situation. With limited resources, you may be able to only focus on one of these initiatives at a time. However, think of each as an investment in your nonprofit’s future fundraising capabilities and plan to expand in both directions when time and resources allow.

Change: Politicization of Nonprofits

Part of being a 501(c)(3) organization and soliciting donations requires having a nonpartisan cause. While nonprofits can participate in advocacy campaigns, they are barred from endorsing specific political candidates or parties.

That being said, politicization of nonprofit causes appears to be happening whether nonprofits like it or not. From backlashes to environmental efforts and DEI initiatives, nonprofits now need to walk a careful line of remaining nonpartisan in an increasingly partisan world.

Why We Think It’ll Happen

Like with AI, the writing is on the wall when it comes to increasing political divisions. Some nonprofits, like charity: water, have taken a tongue-in-cheek approach to this phenomenon and attempted to find common ground by insisting that everyone, regardless of political opinions, can agree with their cause of expanding clean water access.

A screenshot of charity: water's "Pick a Side" campaign.

Of course, many nonprofit professionals are nervous about alienating their supporter base, and even charity: water’s poll on hard-hitting questions like whether pineapple belongs on pizza is cited as brave by some philanthropic experts.

However, events are already in motion with a new lawsuit challenging the prohibition on nonprofits endorsing political candidates and a 2017 executive order protecting political speech. While as of today, nonprofits can and should still remain nonpartisan, charitable organizations also need to be realistic that the causes they champion—whether it’s education, artistic liberty, environmental protection, or healthcare—likely aren’t.

Staying the Same: Community-Based Support

As discussed, your local community is your nonprofit’s main base of support, and organic community-driven movements are also where real change starts. If you’re concerned about public support for your cause, shore up donors, volunteers, and partners in your hometown before panicking.

A few ways you can firmly establish your nonprofit in your community and earn local support include:

  • Completing a needs assessments survey. To serve your community, you first should know what your community needs. Conduct a needs assessment survey to understand issues your community faces, why those issues exist, and what solutions are practical given your resources.
  • Working with other local organizations. The more friends your nonprofit has in local businesses and other nonprofits, the more help you’ll have if you ever want to launch a major project, run into trouble, or want to expand. Try hosting corporate volunteer groups, launching join-projects with other nonprofits, and arranging mutually beneficial sponsorship opportunities.
  • Participating in local advocacy. While fears about politicization are valid, your nonprofit can still influence local legislation. For example, you might raise awareness about new bills related to your cause or issues facing your community and ask supporters to call their local representatives.

Ultimately, politicization is an issue of today, but it’s also an issue of the future as nonprofits are still barred from participating in politics. Currently, your main focus should be on tailoring your marketing strategy to appeal to your donors’ values, rather than asking them to take a hard stance on anything other than supporting your cause.

Change: Working With Influencers

With the internet, individuals have diffused into niche communities. This has pros and cons for marketers. While it’s easier than ever to get your message out there, it’s also hard to advertise in spaces that have a large audience.

One solution nonprofits have found is influencer marketing. These micro-celebrities have audiences that revolve around them and their content. Nonprofits that partner with these online influencers can have their cause promoted directly to potential supporters from a source that their audience is highly likely to trust.

Why We Think It’ll Happen

With the explosion of TikTok, nonprofits overwhelmingly turned to influencer marketing in 2023 with approximately half of nonprofits working with influencers. Additionally, only 17% of these were paid partnerships, meaning the majority of this promotion was entirely free.

While the fate of TikTok is currently in question, influencer marketing has exploded on other platforms, particularly Instagram. Additionally, the size of these influencer audiences also varies widely as many nonprofits work with smaller influencers (some even with less than 10,000 followers). However, when it comes to influencer marketing, less is not necessarily worse, as these smaller audiences tend to be more targeted, and thus might have higher quality leads than in an audience twice as big.

Staying the Same: Peer-to-Peer Networking

Maybe your nonprofit lacks influencer connections, but you can still get passionate supporters to fundraise on your behalf with peer-to-peer networking.

While individual supporters may not have audiences as large as popular influencers, the principles behind influencer marketing also apply to peer-to-peer fundraisers. Namely, the majority of people trust word-of-mouth marketing above all other forms of marketing. This means that if someone you know and trust recommends a product or service, you’re far more likely to look into it than you would if only shown ads from that company.

This also applies to nonprofits. Rather than an organization they haven’t heard of before asking for a donation, new supporters are far more likely to respond positively to donation requests that come from friends and family.

A few ways you can launch an effective peer-to-peer campaign include:

  • Investing in peer-to-peer software. Peer-to-peer software gives your peer-to-peer fundraisers the tools they need to collect donations and share their stories with friends and family. While various peer-to-peer software solutions have different tools, in general these platforms provide supporters with the ability to create custom donation pages. Supporters can add their personal stories to these donation pages, so their friends and family know they are donating specifically to them.
  • Hosting a referral program. Create a program that encourages supporters to promote your cause to others. For example, Peace Wind America launched an eCard campaign on Father’s Day that encouraged supporters to send the father figures in their lives fun eCards that celebrate the holiday and draw attention to World Refugee Day.

An eCard celebrating Father's Day and World Refugee Day with an illustration of birds.

  • Recruiting peer-to-peer ambassadors. Many peer-to-peer campaigns allow anyone to sign up in order to get as many people fundraising for your nonprofit as possible. However, to give your campaign its best chance for success, you might also ask a few passionate, influential supporters in your community to consider becoming peer-to-peer ambassadors.

With donor numbers decreasing, influencer and peer-to-peer marketing are key ways to grab new donors’ attention. By leveraging these connections, you can get your foot in the door with their audiences and ramp up donor engagement efforts to retain some of these new supporters.

More Nonprofit Trends

While not every trend will hit your nonprofit, it’s worth taking precautions and making plans to act in the event that change does arrive on your doorstep. Keep an eye on developments in the nonprofit sector by reading nonprofit news sources and staying in touch with other nonprofit professionals.

To continue your research into developments in the nonprofit world, check out these resources:

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