About Double the Donation Archives - Page 8 of 11

Double the Donation and 4aGoodCause Expand Integration to Improve Matching Gift Experience

January 2, 2023/in About Double the Donation /by Adam Weinger

Double the Donation and 4aGoodCause have enhanced their integration to further help nonprofits harness the power of corporate matching gifts. These partners continue to simplify the matching gift process for fundraising teams and their donors. 4aGoodCause now integrates with 360MatchPro, Double the Donation’s most advanced matching gift tool.

With the new 360MatchPro integration, 4aGoodCause users can seamlessly promote matching gifts during the donation process itself. 360MatchPro’s streamlined search field can now embed directly into 4aGoodCause forms to capture donor employment data. Once donors successfully submit their contribution, they will receive personalized, tailored, and actionable matching gift next steps. This enhancement creates a more empowering, frictionless donor experience while also helping nonprofits drive more matching gifts to completion.

“Integrating with 360MatchPro is an easy win for our clients. This enhancement allows our good causes to initiate the matching gift conversation with donors as those donors complete their online gift. It makes the decision to seek a corporate matching gift an easy and natural extension of the online giving process. I look forward to our clients raising more through matching gifts.” Ronald Pruitt, President of 4aGoodCause.

In addition to helping nonprofits identify more match eligible donors, this enhanced integration will automate matching gift outreach to donors post-contribution and capture data insights and analytics for nonprofits. By leveraging this 360MatchPro and 4aGoodCause integration, nonprofits will be able to track donor engagement with matching gift tools and improve the entire matching gift experience. As nonprofits benefit from time savings and increased matching gift success, they can focus on other important aspects of donor engagement.

“Although matching gifts can provide an invaluable fundraising lift, manually determining donor eligibility and following up with eligible donors can be a major investment of time,” says Adam Weinger, President of Double the Donation. “Our enhanced 4aGoodCause integration solves those challenges to help nonprofits raise more from this funding source and use that extra revenue to benefit their mission.”

360MatchPro works seamlessly with 4aGoodCause, allowing fundraisers to benefit from the power of matching gift automation. Backed by this automation, nonprofits can be confident in their matching gift strategy.

Activate in Seconds and Start Raising More from Matching Gifts!

Setting up the 360MatchPro and 4aGoodCause integration is simple and straightforward for your team. Quickly connect 360MatchPro and 4aGoodCause using the process in our integration guide. Then, the 360MatchPro search tool will appear across all of your 4aGoodCause forms.

Once you activate the integration, all of your forms will be ready to go! Donors can now determine their eligibility during the donation process and then access their matching gift next steps directly on the confirmation page.

Using this integration will help you raise more with less effort!

Looking to learn more? Check out our in-depth integration guide to get started.

Drive More Matching Gifts to Completion with 360MatchPro!

360MatchPro ensures your matching gift opportunities don’t fall through the cracks.

Take advantage of this solution to:

Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

Ready to drive matching gifts for your next fundraising effort? Schedule a personalized demo to learn how matching gifts can fund your mission.

About 4aGoodCause: 4aGoodCause is an easy-to-use, effective, and affordable fundraising CRM for small nonprofits. Nonprofits can use 4aGoodCause to launch unlimited fundraising campaigns for donations, event registration, crowdfunding, and peer-to-peer giving. Donors love the easy-to-use giving pages. Nonprofits love the simple CRM and low fees. 4aGoodCause delivers personal, friendly customer service backed by 24+ years of experience with nonprofits. To learn more, visit https://4agoodcause.com/request-a-demo/

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://360matchpro.com/demo-request/

Double the Donation & Neon CRM Enhance Integration to Further Fuel Matching Gift Success with Neon CRM Donation Forms and 360MatchPro

December 16, 2022/in About Double the Donation /by Adam Weinger

Neon CRM and Double the Donation are excited to announce their recent integration enhancement. These partners have collaborated to help drive greater matching gift success for organizations that utilize their integration.

Double the Donation and Neon CRM’s integration helps nonprofits initiate the matching gift conversation with donors. That powerful CRM integration continues to automate personalized, tailored, and effective matching gift outreach to donors following their contribution. With this enhancement and expanded functionality, 360MatchPro can now also integrate directly into Neon CRM donation forms. By integrating 360MatchPro into those forms, organizations can identify eligible donors earlier on in the donor journey and provide personalized matching gift next steps in a timely, efficient manner.

“This enhancement of our Double the Donation integration reflects our continued commitment to helping nonprofits efficiently and effectively leverage corporate matching gifts,” says Sam Nyland, Product Marketing Manager at Neon One. “The donation form integration will increase the number of match-eligible donors organizations identify and will help organizations effectively motivate donors to submit their matching gift requests.”

This integration captures employment data during the giving process, helping organizations more easily discover their donors’ match eligibility. Once donors enter their employment information on Neon CRM’s giving forms, 360MatchPro prepares to present eligible donors their matching gift next steps on the confirmation page. Because the integration delivers those matching gift next steps close to the actual point of donation, the chances a donor completes those steps and organizations receive that revenue increases multifold.

“Donors often lack awareness of their matching gift eligibility and matching gift next steps. As a result, nonprofits often miss out on valuable matching gift opportunities,” says Adam Weinger, President of Double the Donation. “This enhanced integration with Neon CRM will close that matching gift revenue gap by allowing organizations to engage donors in the matching gift process earlier.”

360MatchPro and Neon CRM donation forms integrate seamlessly to elevate fundraising success. By leveraging this enhanced integration, organizations will drive more matching gifts to completion with less effort and manual steps required.

Activate in Seconds and Start Raising More from Matching Gifts!

Activating 360MatchPro on Neon CRM donation forms is a quick process. Once organizations navigate to the integration section within the Neon CRM global settings tab, they just need to retrieve their public and private API keys from their 360MatchPro account and plug them into the Double the Donation Integration section. From there, organizations can drag and drop the search field onto their existing forms to begin leveraging the integration!

Once the integration is active on organizations’ donation forms, their donors will be able to determine their eligibility and receive their matching gift next steps on the confirmation page.

Organizations that use this integration can expect to streamline the matching gift process and earn more from this funding source.

Want to learn more? Check out our in-depth integration guide to get started.

Drive More Matching Gifts to Completion with 360MatchPro!

360MatchPro ensures your matching gift opportunities don’t fall through the cracks.

Take advantage of this solution to:

Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

Ready to drive matching gifts for your next fundraising effort? Schedule a personalized demo to learn how matching gifts can fund your mission.

About NeonOne: Neon provides technology with a purpose to further your mission. Their nonprofit tech solutions help grow communities, inspire audiences, and scale impact. To learn more, visit: https://neonone.com/get-started/

Keela Chooses 360MatchPro by Double the Donation for Advanced Matching Gifts Integration

December 5, 2022/in About Double the Donation /by Adam Weinger

Double the Donation and Keela are excited to announce a new integration between Keela’s online donation forms and 360MatchPro. The new integration and partnership will empower nonprofits of all sizes to seize their opportunity to raise more from matching gifts, engage with their donor base, and benefit from advanced tracking.

“Keela and 360MatchPro are a natural fit for an integration because they combine two advanced yet easy-to-use solutions to create something seamless,” says Nejeed Kassam, CEO at Keela. “This partnership will create lasting impacts for nonprofits and donors alike as we add matching gifts to organizations’ fundraising efforts.”

With an activated integration, donors can search their company name on the donation page and discover their match eligibility details on the confirmation page. Nonprofit organizations can then see where their supporters work and stay up-to-date with matching gift submission progress. Together, the two solutions create value for nonprofits looking to increase their matching gift revenue.

“We’re thrilled to provide eager nonprofit clients with the integrated solution they’ve been asking for between Keela and 360MatchPro,” says Adam Weinger, President at Double the Donation. “Nonprofits were confident about the value this integration would bring them, and we can’t help but agree!”

Read on to find out more about how this integration helps nonprofits raise more from matching gifts.

Activate in Seconds and Start Raising More from Matching Gifts!

Getting started with the 360MatchPro and Keela integration only takes a few minutes and a couple of steps. When a nonprofit organization is ready to start their integration, they can activate using their unique 360MatchPro API keys.

Once these keys are placed and verified in Keela, orgs can easily add 360MatchPro tools to any desired forms to maximize matching gift potential.

Toggle on the Double the Donation feature to add 360MatchPro functionality to donation forms.

After this step is complete, the fundraising begins! Donors will then be able to navigate their giving experience with matching gifts in mind, thanks to the 360MatchPro auto-complete search tool and matching gift plugin present on Keela donation forms and confirmation pages.

Donors can learn more about matching gifts, discover their eligibility, and take next steps to getting their gift matched – whether that be via a direct link to their matching gifts experience or an opportunity to automatically submit their match from the confirmation page.

Drive More Matching Gifts to Completion with 360MatchPro!

Keela and Double the Donation are proud to provide a solution that makes matching as easy as 1-2-3: activate, search, match!

Check out these additional features:

Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

Interested in increasing your fundraising revenue with matching gifts? Request a demo today to get started with corporate gift matching through Keela and 360MatchPro by Double the Donation.

About Keela: Keela is a fundraising-focused software company on the cutting edge of innovation in the sector. Our mission is to serve and support every organization that is empowering positive change. Our uniquely powerful solution bridges the gap between fundraising and communications that exists in other solutions. This allows nonprofits to improve donor relations through a targeted, multi-channel approach. Keela is officially certified as a B-Corp. This means we’re always prioritizing people over profit and never forgetting our commitment to the communities in which we operate.

This article explores what data appending is and why nonprofits should consider using this service.

What is a Data Append and Why Does it Matter for Nonprofits?

November 25, 2022/in Nonprofit Basics, Learning Center, About Double the Donation /by Adam Weinger

Today’s marketers rely on customer data to make informed decisions to inspire interest, increase engagement, and ultimately sell their products and services.

In the nonprofit space, nonprofit marketing and fundraising professionals stand to gain from strategically collecting, maintaining, and leveraging the donor data stored in their organization’s CRMs. But your supporters move, get new email addresses, and their information changes over time. That means your data can quickly become outdated, which is where data appending swoops in to save the day.

Updating and gathering data manually can be a taxing process, but data appending uses automation to streamline the work for you. We’ll clear up confusion surrounding the process to help you transform your CRM into an effective tool your nonprofit’s fundraising and marketing efforts can rely on.

What Is A Data Append?

A data append is the process of adding missing or updating existing data points in an organization’s database. The process involves comparing the information in the nonprofit’s current database to that stored in a larger, more comprehensive data source. Data append services use external data sources to fill gaps in data, including:

Contact details
Demographic data
Behavioral information
Employment details

All kinds of organizations use data appends, including for-profit businesses, charitable nonprofits, and political campaigns. For example, have you ever gotten a text message promoting a candidate in an upcoming election even though you can’t recall sharing your phone number with any political causes? Chances are they got your information—your name, phone number, and political party registration—from a data append.

For nonprofits, specifically, data appends allow them to maintain clean donor data and gain more comprehensive insights into their supporters when they have limited information. Ultimately, accurate data can help your organization learn more about your supporters, leading to better tailored fundraising and donor cultivation strategies.

Why Is Data Appending Important?

At its core, data appending enhances your data quality by filling in gaps and correcting inaccuracies. With this information, you can strengthen your donor management and make the most of each dollar spent on your data append.

There are all sorts of situations nonprofits might find themselves in where a data append is the right answer, including:

Missing key information. Do all of your nonprofit’s various forms require supporters to complete all core fields? For instance, your email newsletter subscription might only ask supporters for their name and email, meaning you’ll miss all of those supporters’ phone numbers. Not to mention information you’re unlikely to ask supporters for but is still useful, like demographic data.

Current information is outdated. As mentioned, your supporters aren’t static, and many donors aren’t going to think to update your nonprofit when they change addresses, start using a new email, or even change their names. An append keeps you up to date, helping you maintain your connections to each supporter over time.

Data got lost. It’s not ideal but it happens: your nonprofit lost data when migrating systems, something with your technology went wrong and information needs to be deleted, or someone just made a mistake and got rid of data you needed. Appends are your nonprofit’s lifeline in these scenarios.

But beyond simply cleaning up your donor database, you stand to benefit a lot from the appending process. Backed by accurate and complete data from the append, you can:

Personalize outreach: Marketers use data to personalize communication, content, and offers to match each recipient’s needs and preferences. Customizing outreach to suit individual donors makes for a memorable supporter experience. Appending demographic and behavioral data can help nonprofits personalize communication.
Update contact information: When a supporter’s information does change, appending emails, phone numbers, and other contact information allows you to stay connected without needing to get in touch with them.
Cultivate donor relationships: Sending appeals based on accurate data allows you to present valuable engagement opportunities and communicate that you care about each individual donor. When you send messages that fit donors’ interests and demographic details, they’re more likely to respond positively to your outreach.

Ultimately, data appending can enhance your understanding of supporters, which will shine through in your outreach. With your append, you get the data you need to drive greater fundraising outcomes and forge stronger supporter relationships.

How Data Appending Works

At the surface level, data appending seems like a simple process, but there’s a lot that goes on behind the scenes to ensure accuracy and completeness. For the most part, your provider will take care of all the nitty-gritty details, such as gathering the data, ensuring it’s accurate, and formatting it to easily fit into your CRM.

NPOInfo’s guide to data append services offers a look behind the scenes of what your provider will do to make sure the data will be usable for your nonprofit:

Format the data from the nonprofit to be consistent, usually in a comma-separated value (CSV) format, in order to be analyzed correctly.
Upload the data into a single file and send it via the service’s secure file transfer protocol.
Match the organization’s database with the data in the external source by using your donors’ unique identifiers, such as their names, addresses, and phone numbers.
Enhance the data by filling in missing information and correcting inaccurate data based on the corresponding records in the organization’s database.
Verify and validate the appended data to ensure accuracy and completeness. This ensures the supplemental data is high-quality and will be useful for the client, which in this case is your nonprofit.
Send the data file to the client to be downloaded for their use. The file can be offered in essentially any format your nonprofit needs.

On your nonprofit’s end, the process is much simpler. From the nonprofit perspective, all you need to do is send your constituent information to a provider. You can streamline the process by taking the time to clean your database beforehand by removing duplicate information, unnecessary data, and donor profiles you don’t need (such as the information of deceased and long-since lapsed donors).

But if you just want to send your data append provider your database information in its current state, you can do that, too. Whatever the state of your database, your service provider will take it from there!

Types of Data You Can Append

As a nonprofit marketer, you’re likely flooded with new data points at every turn. With all the constituent data you collect through volunteer registrations, event sign-ups, and donations, it can be challenging to filter it down to the most helpful details.

When it comes to data appending, we already know the burning question on everyone’s mind: What information is actually worth appending?

Before getting an append, ensure you know which information will actually propel your marketing and fundraising efforts forward. While the append service will be happy to take you as a client, purchasing data you don’t need is far from the best use of your nonprofit’s resources.

Of course, what is the right data depends on your nonprofit’s unique situation. To help you get an idea of what you should request, here’s an overview of the most common types of data nonprofits need from appends:

As the graphic shows, there are a wide number of specific data points you can get from an append, but all of these can be sorted into roughly three categories.

Contact Information

Like we’ve touched on, your constituents move, change their phone numbers, and get new email addresses all the time. Having accurate contact information allows you to successfully deliver appeals and stay in contact without interruption.

Leverage data appending to verify contact information, including:

Phone numbers. Contacting donors via text or phone call is one of the most personal ways you can connect with your supporters. It also opens the door to innovative fundraising strategies like text banking and text-to-give. Phone number appends ensure you have the right phone number for each supporter at all times.
Email addresses. Email marketing remains one of the most lucrative digital marketing avenues for nonprofits. Whether you’re making fundraising appeals, sending out volunteer schedules, or providing an update on your latest project, make sure you have the right email addresses for supporters with this data append.
Postal addresses. Digital marketing might be the default for your outreach, but some supporters still prefer the personal touch of direct mail. Plus, knowing people’s addresses allows you to send them engagement opportunities based on their location, such as inviting nearby supporters to in-person events and remote ones to virtual activities. Ensure your solicitations, thank-you letters, and event invitations are delivered to the right addresses with a postal address append.
Social profiles. As a marketer, you know the immense power that social media holds to connect you with a global audience. Get in touch with current supporters and inspire them to share your cause online by finding their social media profiles. Boost your presence online by reaching out to loyal supporters to ask them to follow you and share your posts.

Communication is the foundation of nearly all nonprofit’s fundraising efforts, making this one of the most helpful types of data appends. If your email bounce rates have skyrocketed or you get sent straight to voicemail, a data append can verify whether you have the right contact details for constituents.

Employer Data

We can’t emphasize the importance of corporate philanthropy enough. Between matching gifts and volunteer grants, your nonprofit has a lot to gain from promoting these opportunities to supporters.

However, to promote these opportunities to the right supporters who actually qualify, you need accurate employer data for constituents. That’s where an employer append comes in handy. NXUnite’s guide to data appending explains that knowing employment details empowers your team to:

Uncover corporate giving opportunities. Knowing where your donors and volunteers work enables you to find their employers’ corporate social responsibility (CSR) guidelines. Then, you can determine your supporters’ eligibility for matching donations and volunteer grants.
Identify corporate partnerships. If several of your supporters work for the same company, that’s an indicator that the business might be a strong candidate for a corporate partnership, such as a sponsorship or an arranged corporate volunteer day. Use that information to kickstart a conversation with the company. You might even have supporters facilitate introductions with company leaders.
Estimate wealth data. While not a direct wealth indicator, knowing who employs your donors and what their roles are can help you estimate their incomes and giving abilities. Though append services can’t provide you with donors’ salary information, some may be able to provide job titles, which at the very least lets you know if a donor is working in an entry-level position or has risen to a senior management position.

Between driving donor engagement and establishing meaningful corporate partnerships, employer appending has quite a few benefits worth looking into. We recommend pulling this information if you’re looking to tap into the world of corporate giving or need help identifying major giving prospects.

Demographics

A supporter’s demographics can give you insight into their backgrounds, values, and philanthropic priorities. This type of data append allows you to extract important background details like:

Net worth
Ages and dates of birth
Gender
Ethnicity and race
Marital status
Political affiliation
Lifestyle attributes like hobbies and interests

Whether you want to send a birthday gift or verify contacts have a certain political affiliation, demographic data appends allow you to deliver highly personalized outreach that speaks to supporters’ interests.

Other Resources to Explore

Appends provide nonprofits with the data they need to strengthen their support relationships, build lasting connections, and make strategic marketing decisions. Supplement and update your database with the information you need to stay current with your supporters’ busy lives.

The right append for your nonprofit depends on your engagement strategy and current data-gathering practices. Curious to learn more about data appending? Check out these breakdowns on specific append types:

Demographic Appends: Stewarding Relationships Through Data. Dive further into the benefits of demographic data appends and learn how to get started with this guide.
What Is an Email Append? All Your Questions Answered. Boost your deliverability rates and stay connected with your supporters by learning all about email data appends.
Power Up Your Fundraising Campaign With Employer Appends. Interested in tapping into matching gifts and other corporate giving opportunities? Discover what you can do with employer appends.

Double the Donation and Fundmetric Answer the Call for Advanced Matching Gifts Integration

November 23, 2022/in About Double the Donation /by Adam Weinger

Double the Donation is proud to unveil a new partnership with the fundraising AI ecosystem Fundmetric to provide integrated matching gifts functionality to schools, universities, and nonprofits. Fundmetric and Double the Donation’s integration combines the power of 360MatchPro, the world’s leading matching gift automation platform, with the modern flow Fundmetric’s fundraising environment.

“Fundmetric and Double the Donation’s partnership opens up opportunities for schools and charitable organizations to get the most from their advanced fundraising strategy,” said Mark Hobbs, CEO at Fundmetric. “Integrating DTD’s tools into our donation pages help donors get their donations matched with more speed and ease than ever.”

If organizations’ donors have trouble navigating the world of matching gifts, or maybe don’t even know about matching gifts in the first place, this could mean thousands upon thousands of dollars of lost revenue for the nonprofits these donors support. Fundmetric and 360MatchPro disrupt the status quo by introducing donors to their matching gift potentials.

“Schools and nonprofits miss out on billions of dollars each year in matching gift revenue, and we’re here to change that,” said Adam Weinger, President at Double the Donation. “We’re proud to offer our mutual clients an answer to their request for functionality that shakes up the matching gifts process for the better.”

Activate in Seconds and Start Raising More from Matching Gifts

The activation process for organizations looking to activate their integration between Fundmetric and 360MatchPro is quick and easy. All a verified user has to do is retrieve their public and private API keys from their 360MatchPro account, plug them into their Fundmetric integration settings, and add Double the Donation’s tools anywhere they’d like within their desired Fundmetric donation forms.

Enter your public and private API keys to activate the integration.

Once this is complete, donors will be able to discover their match eligibility during their giving flow and take their next actions directly from the confirmation page.

Donors can discover details on their chosen company’s matching gift program.

Actionable analytics and real-time data flow into the organizations’ connected accounts so they can continue their matching gift strategy with personalized follow ups and more.

Drive More Matching Gifts to Completion with 360MatchPro!

Double the Donation and Fundmetric set out to complete an integration that utilized smart data, helped orgs get set up easily, and took donor impact to the next level. See more value from the integration with the following features:

Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

Interested in increasing your fundraising revenue with matching gifts? Request a demo today to get started with corporate gift matching through Fundmetric and 360MatchPro by Double the Donation.

About Fundmetric: Fundmetric is an AI data ecosystem that connects siloed data, enabling teams to maximize lifetime giving and increase predictability of revenue. Build your highest-converting lists and cultivate constituent interests using behavioral data and machine learning. Fundmetric’s flexible infrastructure leverages the ability to execute optimized campaigns and capture the attention of your donors in a noisy world. To learn more about Fundmetric visit https://www.fundmetric.com/ and request a demo at https://www.fundmetric.com/demoform.

Double the Donation and Givecloud Debut Matching Gifts Integration for Nonprofits

November 16, 2022/in About Double the Donation /by Adam Weinger

Double the Donation is proud to announce our new integration in partnership with Givecloud, making the matching gift process easier for nonprofits and donors alike.

“In a world where so many vendors make empty promises about increasing fundraising, it’s great to have a partner like Double the Donation, ” says Josh Bloomfield, CEO at GiveCloud. “360MatchPro moves the needle for our nonprofits in a very practical way.”

The integrated solution offers an answer to nonprofits asking for a solution to streamline their matching gifts strategy for their online donors, closing the awareness gap that normally prevents nonprofit organizations from seeing matching gift success.

“Far too many donors are unaware of their matching gift potential when they make a gift to a nonprofit organization,” said Adam Weinger, President at Double the Donation. “Our integration with Givecloud will help donors deepen their impact by enabling them to pursue a match with confidence.”

Read on to learn more about the new integrated solution!

Activate in Seconds and Start Raising More from Matching Gifts!

The activation process for mutual users of 360MatchPro by Double the Donation and Givecloud is simple. All nonprofit organizations need to do is retrieve their API keys from their 360MatchPro account, plug them into their Givecloud settings page, and start raising more from matching gifts right away!

Simply enter your public and private API keys to activate your integration.

For donors who give on a Givecloud Fundraising Form, they’ll be presented with the opportunity to search their company name directly after making a payment. Then, they’ll receive automated emails from 360MatchPro prompting them to take their next steps and drive their match to completion.

Allow your donors to search their employer to find their eligibility.

The process is seamless from start to finish, making matching gifts as easy as making the initial donation. From here, nonprofits can track and manage their matching gifts strategy from their 360MatchPro platform.

Drive More Matching Gifts to Completion with 360MatchPro!

The integration between Givecloud forms and 360MatchPro and Double the Donation unlock the door for nonprofit organizations to claim more matching gift revenue made available to them by their donors’ employers. Check out these additional features:

Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

Interested in increasing your fundraising revenue with matching gifts? Request a demo today to get started with corporate gift matching through Givecloud and 360MatchPro by Double the Donation.

About Givecloud: Nonprofits use Givecloud’s innovative Trustraising™ platform to create digital fundraising experiences that excite donors and increase donations, advocacy and loyalty so they can spend more time and money on their mission and less on administration. Established nonprofits can easily integrate Givecloud with their existing donor management systems.

Haku Integrates with 360MatchPro by Double the Donation for Advanced Matching Gifts Functionality

October 28, 2022/in About Double the Donation /by Adam Weinger

Double the Donation and haku have joined in collaboration to bring the power of matching gifts to nonprofit organizations by implementing an integration between haku donation forms and 360MatchPro by Double the Donation.

“We are thrilled to launch our partnership with Double the Donation. This innovative platform is one of the most advanced ways of helping nonprofit organizations increase their impact by deepening their corporate matching programs,” said Jaclyn Levi, Chief Strategy Officer at haku. “As a company dedicated to helping our customers drive their impact in seamless and efficient ways, haku’s partnership with Double the Donation is an ideal fit.”

The new integration allows nonprofits to interact with their donors directly after a gift is made, presenting them with information about their company’s matching gift program and encouraging them to take their next steps toward matching gift request submission.

“Double the Donation has been the leader in matching gifts automation software for years now, and we’ve found that the most effective way to get more from matching gifts is by meeting donors where they are,” said Adam Weinger, President at Double the Donation. “Our integration with haku allows nonprofits to engage with new donors and raise awareness about matching gifts in an exciting way.”

The integration is now available for all mutual clients of haku and Double the Donation to activate on their various donation forms.

Activate in Seconds and Start Raising More from Matching Gifts

The activation process is incredibly easy thanks to the native integration between 360MatchPro and haku. Organizations who have a 360MatchPro account can enter their haku account and enter their API keys into whichever donation form builder they’d like and toggle the integration to active.

Once this step is complete, orgs are ready to go with their matching gift outreach! Directly after the giving process, donors will be able to easily find if they are match eligible through the auto-complete search field on the 360MatchPro matching gifts plugin.

From here, donors can immediately take their next steps toward getting their gift matched, and the nonprofit is apprised of updates along the way in real time!

Looking to learn more? Check out our in-depth integration guide to get started!

Drive More Matching Gifts to Completion with 360MatchPro

haku and Double the Donation’s integrated solution aims to provide nonprofits with an easy-to-use and intuitive solution to their matching gift outreach needs. Some more features allow organizations to:

Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

Interested in increasing your fundraising revenue with matching gifts? Request a demo today to get started with corporate gift matching through haku and 360MatchPro by Double the Donation.

About haku: haku is a technology platform enabling non-profits to more effectively and efficiently grow their impact. Through our innovative all-in-one platform and unwavering customer service, non-profits have an easy, effective, and customizable way to engage supporters through a myriad of fundraising channels with haku.

How to Manage Your CyberGrants Portal [For Smart Nonprofits]

September 12, 2022/in Learning Center, About Double the Donation, Learning Center /by Adam Weinger

Corporate matching gifts are one of the best ways for nonprofits to maximize their fundraising with bonus donations and increased donor engagement. And how exactly do nonprofit organizations receive funding through these matching programs? It all starts with a request from the initial donor and typically is processed through a corporate giving or CSR platform.

In terms of CSR platforms, one key platform to keep in mind is CyberGrants.

Corporate giving platforms like CyberGrants are sold to corporations looking to manage their philanthropy. But there’s another side of the platform that is designed specifically for nonprofits⁠—a portal with which fundraisers can manage their incoming matches, verify initial donations, facilitate volunteer grant requests, and more. And best of all? It’s free!

If you’re interested in learning more about CyberGrants for nonprofits and how to best manage your CyberGrants portal for maximal success, you’ve certainly come to the right place. In this guide, we’ll walk you through the following:

What to Know About CyberGrants
Benefits of CyberGrants for Nonprofits
CyberGrants’ Matching Gift Verification Process Overview
FAQ | How to Manage Your CyberGrants Portal
Best Practices for Nonprofits Using CyberGrants

In the end, you should have a solid foundation of knowledge surrounding CyberGrants and its nonprofit-specific tools that can lead your organization in the right direction.

Ready to dive in? Let’s get started with the basics.

What to Know About CyberGrants

With over 400 corporate customers, CyberGrants is one of the largest providers of matching gift and corporate giving software for companies⁠, and it’s known for allowing the most customization of any CSR platform. In summary, each company that organizes a matching gift program through CyberGrants can adjust its donation verification process, types of gifts to match, email notifications, number of subaccounts, and more.

From the perspective of the organizations receiving the matches, this can sometimes lead to an overwhelming process. That’s why we recommend nonprofits setting themselves up for CyberGrants success by documenting and keeping up with the information they need to complete their end of the matching gift process. And we’re here to provide you with tips and tricks on how to do so!

Benefits of CyberGrants for Nonprofits

Some of the largest matching gift companies in the world⁠—including Verizon, General Electric, Johnson & Johnson, PepsiCo, American Express, and many more⁠—use CyberGrants to manage their corporate giving. The more companies that utilize any particular platform, the more likely your organization is to qualify for matching gifts made available through said platform. Thus, CyberGrants is a particularly beneficial portal to get started with.

From there, registering your organization with the nonprofit portal will allow you to increase the visibility of your cause among charitable givers, elevate your matching gift eligibility, and simplify matching gift requests for your donors⁠—all of which elevate the likelihood of matches being driven to completion.

Not to mention, pre-registering your cause with platforms like CyberGrants will streamline the process for you and your team when matching gifts do become available. You’ll already have the legwork down, meaning you’re ready to verify gifts and accept matches with ease.

CyberGrants’ Matching Gift Verification Process Overview

The exact matching gift process⁠—from initial donation and employer match request to nonprofit verification and corporate match disbursement⁠—can vary greatly from one company to the next. On the nonprofit end, one of the biggest priorities has to do with verifying with the company that an employee donor’s contribution was actually made.

Today, the majority of companies that use CyberGrants require the NPO in question to verify that the organization received the employee’s initial donation. However, other employers do not require manual verification at all, instead opting to authenticate donations through gift receipts or rely on the goodwill of their employees.

For each matching gift request from CyberGrants, the NPO will receive a unique Gift ID to identify that donation via automated email. From there, the Gift ID and donor’s last name will be used to verify the donation in the CyberGrants portal. Depending on the company’s settings, a donation amount, contribution date, and access code may be provided as well.

Take a look at this example of a matching gift request;

Meanwhile, here’s a sample matching gift request with different information, including an access code;

In each sample email, the organization is prompted to follow the instructions provided by CyberGrants on behalf of the donor’s employer. In both cases, the matching gift recipient is asked to navigate to the CyberGrants website, enter the supplied information, and verify the donor’s gift.

From there, the company can approve the match and disburse the appropriate funding to the organization.

FAQ | How to Manage Your CyberGrants Portal

Still have questions? Many organizations do⁠. We’ve compiled a list of some of the most-asked questions (and answers) from nonprofits looking to manage their CyberGrants portals to produce the greatest results.

What is FrontDoor?

FrontDoor is CyberGrants’ consolidated portal with which nonprofits can register to manage and verify gifts across employers and programs with ease.

Currently, companies that utilize CyberGrants for matching gift management have the choice to opt into participating via FrontDoor’s portal. At this time, CyberGrants is actively advocating for more companies to get started with FrontDoor⁠ and make the most of innovative features, such as the Donations Tab. This allows nonprofit users to verify donations in a single window, rather than requiring that they manually log into each company or subaccount’s portal through a separate URL.

Here’s what it looks like for nonprofit users;

Overall, FrontDoor makes the verification process faster and easier for users and enables nonprofits like yours to get more out of available matching programs.

What are subaccounts?

Subaccounts are essentially additional accounts nested within an organization’s main account and can be created by the nonprofit itself or by a donor, depending on a company’s subaccount creation and management settings.

Let’s take a look at a company with a few subaccounts nested in their main portal;

And here’s a company that chose to create a central portal with no subaccounts;

Generally, subaccounts can reflect an organization’s multiple chapters, branches, or locations within the organization, or they can be nominated by a donor who didn’t see an account that reflected their desired organization. However, it’s important to keep in mind that the more subaccounts in a portal, the greater the likelihood that there will be matching gift requests that end up “hiding” from them.

Most companies have subaccounts within their company portal. The number of subaccounts able to be created is dictated by the company (for example, there might be an unlimited number of subaccounts that can be created or this ability may not even be available to their employees). Some have over 70, while others have only a central portal or 2-3 subaccounts.

Why do we receive grants from companies for which we have not confirmed any matching gift requests?

Not all companies require verification from the organization for matching gifts and volunteer grant requests. Typically, if a company doesn’t ask the nonprofit to verify a gift or volunteer hours, it is because the employee has already verified the gift by attaching a donation receipt or proof of hours volunteered with their submission request.

Some, but not all, of these companies will send email notices of approved requests that let the nonprofit know when a payment is on the way. Companies may also utilize CyberGrants to allow their employees to make payroll deductions to an organization, which may or may not result in an email notification being triggered through the system.

What happens if we receive a request we don’t qualify for?

Occasionally, your organization may receive a gift verification request from a company even though your cause doesn’t qualify for the company’s matching program. For example, this may occur in cases where a company matches solely to educational institutions or won’t match to religious or politically affiliated organizations, and your organization falls into an excluded category.

However, regardless of the company’s requirements, employees can still submit match requests, which is why your team may see ineligible verification requests flowing in. Even if your organization verifies the initial gift in your portal, it’s likely that the company will reject the match request and no payment will be sent.

Will all pending matching gift and volunteer grant requests show up on the Donations Tab?

Unfortunately, not all requests will show up in FrontDoor’s Donations Tab. Some companies have opted out of using the tab entirely, whereas others have opted in only partially. In these cases, some requests may not populate in your organization’s Donations Tab.

To know if a particular company has opted in, you can submit a support request to the company via CyberGrants. From there, we recommend recording and organizing their response so your organization can develop the proper verification process in the future.

Why is there a gift under the Donations Tab that is from a company not listed under the Company Portals Tab?

If a gift is listed under the Donations Tab and not under the Company Portals Tab, the company might be new to CyberGrants and is still being configured. Or alternatively, this is your organization’s first gift request from the company.

The gift can be confirmed in the Donations Tab, but you will likely want to add the company to your sidebar for easier access to future gifts. To do so, input the donor’s last name and the gift ID into the Add Company section at the bottom of the portal’s sidebar. Submit and confirm access, and the company should be visible immediately after refreshing the page. If not, you can send a support ticket, and CyberGrants should be able to add the company from their end.

Best Practices for Nonprofits Using CyberGrants

Now that you understand the basics of CyberGrants, let’s go over a few tried-and-true tips for making the most of the platform.

To simplify the process as much as possible and minimize the amount of overhead required, we recommend the following;

1. Create a login sheet.

Companies that have yet to fully transition to CyberGrants’ FrontDoor have a different link to their company portal that cannot be accessed through the main FrontDoor link.
As such, it’s a good idea for organizations to identify those that don’t use FrontDoor and establish and maintain detailed documentation for these companies⁠—including the URL and login information for each.

Additionally, it’s ideal that an organization uses the same contact information for each company portal beyond FrontDoor. Most essentially, be sure to utilize a single email address for your CyberGrants logins as the main notification channel for gift verifications. This will establish that all emails requesting confirmation of gifts will be sent to the correct inbox that your staff will have access to and know to check on a regular basis.

2. Establish a process for locating “hidden” gifts.

Each company that uses CyberGrants can configure if and how they want to notify organizations about new matching gift requests⁠—and some companies opt not to enable notifications at all.

As a result, nonprofits should have an established system in place to regularly check for matching gift requests that either ⁠—

Don’t show up in the Donations Tab;
Haven’t been automatically emailed to the organization.

Fortunately, these “hidden” gift requests should make up a small percentage of the total gift requests that the nonprofit receives, so these checks could be infrequent⁠—such as a few times a year.

Keep in mind that although many companies allow twelve or more months for submitted requests to be approved by the organization, some offer as little as 90 days from the date of submission. Thus, teams should factor each company’s deadlines into their decision-making process regarding exactly how frequently to check that company’s portal for gifts.

3. Make a plan for subaccounts.

Sometimes, an organization will receive an email from CyberGrants informing them that a company’s employee has nominated the nonprofit for inclusion in their Employee Giving Program. When this occurs, the organization has a few options regarding how it can respond.

For example, the nonprofit can choose to follow the instructions provided in the email to review and edit the information in the nomination request. Then, they can later confirm it, which will create a new subaccount in that company’s portal.

Alternatively, the organization can respond to the request and ask that CyberGrants associate the nominated account with one of the existing subaccounts for that company. This option can be helpful when the organization has several existing subaccounts and does not want any more to manage and follow up with. (Hint: Nonprofits should especially monitor and limit the number of subaccounts created in portals that utilize hidden gifts.)

4. Produce a “Portal Information” document.

To simplify gift verification, we recommend that nonprofits have a dedicated document they can reference while confirming initial donations. This document should host basic details about your organization (such as mailing address, contact information, EIN, and more) and ACH information, if applicable.

Each company requires different data for its verification process. Some ask for little to no information, while others may request a list of current board members, race/ethnicity breakdowns of the population served, and even the nonprofit’s annual budget. Having a unified location from which to derive all these particulars will make it significantly easier for the organization to confirm its pending gift requests.

CyberGrants is an invaluable tool for nonprofits looking to make the most of matching gifts. By managing your organization’s portal well and taking steps to streamline and standardize matching gift requests, you can set your team up for ongoing success using all the resources at your disposal.

Interested in learning more about matching gift programs and best practices to maximize your organization’s success? Check out our other educational resources:

Registering Your Org with CSR Platforms + Key Steps For Each. CyberGrants isn’t the only CSR portal with which you’ll want to register your nonprofit. Explore other top platforms and additional tips for getting started with the right tools for your nonprofit’s matching gift strategy.
Corporate Matching Gift Guidelines | Ratios, Minimums, Maximums & More. Get a better understanding of matching gift programs and typical criteria to keep an eye out for. Dive in with ratios, minimums and maximums, eligible employees and nonprofits, deadlines, and forms.
Matching Gift Process: A Complete Step-by-Step Guide. A solid foundation of knowledge surrounding the matching gift process can enable organizations to better prepare for the steps they’ll need to take. Plus, see how CSR platforms like CyberGrants can fit into the process!

How to Advocate for a Matching Gift Program to Your Employer

August 2, 2022/in Learning Center, Corporate Consulting, About Double the Donation /by Adam Weinger

Matching gifts are one of the simplest and most impactful ways for nonprofit donors to amplify their support for their favorite causes. Unfortunately, not all companies offer these initiatives⁠—which is why you’re searching for best practices on how to advocate for a matching gift program.

You’ve come to the right place! Double the Donation is full of experts on matching gift programs, and we’ve compiled a list of easy tips for individual employees to take in order to effectively communicate the value of matching gift programs to the corporate leaders at their company.

Specifically, we recommend taking the following steps:

Cover the basics of matching gift programs.
Explain the benefits of matching employee gifts.
Highlight similar businesses with matching gift programs.
Share resources to streamline program development.
Emphasize simplicity with auto-submission and CSR platforms.
Use a template to communicate your request.

In this guide, we’ll walk through each practice in detail. Ready to learn more about how to convince your boss to build a matching gift program?

Let’s begin!

1. Cover the basics of matching gift programs.

First things first, it’s a good idea to begin with a solid foundation of knowledge regarding workplace giving programs and matching gifts. Not only will this help you to understand the value of the constantly growing opportunity, but it can also enable you to better advocate for the programs to your employer.

Matching gifts are one of the most popular forms of corporate philanthropy⁠—both in terms of the number of programs available and the high regard for the initiatives among companies, employees, and nonprofits alike.

This is typically an ongoing opportunity where a company agrees to match monetary donations their team members make to qualifying nonprofit causes. For example, Employee A decides to contribute $100 to Nonprofit B. Employee A then submits a match request to their employer, Company C. Company C reviews the submission, verifies the initial gift, and makes their own corporate donation to Nonprofit B. In the end, Nonprofit B receives double the funding, while Employee A is able to see their dollars make a larger impact and their employer support the causes that they care about.

It helps to make your request as detailed as possible so your employer knows exactly what your matching gift program entails and isn’t surprised down the line. A helpful timeline to include is the general steps of starting a matching gift program. Consider these essential steps from re: charity’s Guide to Starting a Corporate Matching Gift Program:

Establish your minimum and maximum giving amounts
Determine which types of causes and which employees are eligible for participation
Create a submission process
Launch your program

Most matching gifts go unclaimed due to employees being unaware that their company offers a matching gift program. Thus, your company should prioritize promoting your program to employees so it can achieve its maximum potential.

You may also want to take the opportunity to highlight typical matching gift parameters. Each company that builds a matching gift program has the chance to set its own matching gift ratio, minimum and maximum match amounts, submission deadline, and more. They can even determine which types of employees and nonprofits are eligible to participate, thus tailoring the program to meet the company’s specific needs and abilities.

In order to provide some more context into what existing companies are doing, we also have key statistics and benchmarks that can be shared. For example, 93% of companies have a minimum match requirement of less than or equal to $50, with the average landing at $34. On the other end of the spectrum, 80% of companies’ matching gift maximums fall between $500 and $10,000 annually per employee, for a mean of $3,728. And when it comes to ratios, 91% of companies match at a 1:1 rate, while 4% match at a lower rate (such as .5:1) and 5% match at a higher rate (such as 2:1, 3:1, or even 4:1).

2. Explain the benefits of matching employee gifts.

Once you have the basics of matching gift programs down, it’ll be essential to understand and communicate the range of ways in which a company can benefit from offering employee matching gifts. As your employer considers developing a matching program, it’s important to continuously highlight the value that will be derived from it.

Specifically, we can break things down into both internal and external advantages.

Internal

People want to work for companies that support the greater good. That’s why businesses that give back to the community tend to see:

Increased levels of employee engagement. When employees feel good about the companies they work for, they’ll be more likely to be highly engaged in their jobs. By matching employee donations, a company can elevate engagement levels while simultaneously giving back to their communities and society as a whole.
Higher rates of team member productivity. This piggybacks off of employee engagement. Highly engaged employees are more likely to see high levels of productivity in their roles, having been increasingly inspired to drive forward the company and its success with their own efforts.
Longer staff tenures overall. More and more, individuals are looking for companies to work for that make a difference. When businesses offer socially responsible benefits such as matching gift programs, employees will have fewer reasons to seek employment elsewhere.
Opportunities to attract new talent to the workforce. Individuals looking for employment with companies that benefit nonprofits, and specifically the causes their employees care about, will be more likely to apply and accept positions with CSR-focused businesses.

In fact, research shows that over 77% of surveyed individuals report a sense of purpose as part of the reason they selected their current employer, while more than 54% of employees who are proud of their company’s contributions to society report being fully engaged in their job. Even more, 55% reported being willing to take a pay cut to work for a socially responsible company.

Corporate leaders know that a positive work environment is essential to running a successful business. Thus, philanthropy is key⁠—and giving directly to employees’ favorite causes through matching gifts can produce even greater results than supporting nonprofits in a more general sense.

External

The reasons to launch a matching gift program don’t stop at internal benefits, either. Companies can also see substantial advantages when it comes to their consumers.

Research into CSR, and specifically matching gifts, reports that 77% of consumers are motivated to purchase from companies committed to making the world a better place and that over 90% of consumers are likely to switch to brands supporting good causes. Plus, 66% of consumers would pay more to socially and environmentally responsible businesses.

Thus, if businesses are looking to best appeal to their buyers, they know to contribute to nonprofit causes and that matching gifts are an effective way to do it. Because consumers are now expecting⁠—and even demanding⁠—social responsibility from their favorite brands, not participating in such programs can even cause businesses to lose out on a major competitive advantage.

3. Highlight similar businesses with matching gift programs.

One of the most impactful ways to persuade your employer to launch a matching gift initiative is to show them a number of well-known businesses that are already doing so. It’s its own kind of social proof! They’ll see other companies, perhaps even their competitors, benefiting from matching employee donations and be increasingly inspired to get involved.

You can even provide examples based on the industry in which you’re employed. For instance, let’s say you work for a bank. You may consider the following companies’ match programs as a model:

Truist Bank ⁠— matches full-time employees’ donations of between $50 and $2,500 at a 1:1 ratio to most nonprofit organizations
PNC Financial Services Group ⁠— matches full-time employees’ donations of between $50 and $2,500 at up to a 4:1 ratio to many nonprofit organizations
Bank of America ⁠— matches current employees’ donations of between $24 and $5,000 at a 1:1 ratio to nearly all nonprofit organizations

Meanwhile, if you work for a retailer, you might highlight programs from companies like these:

The Home Depot ⁠— matches current employees’ donations of between $25 and $3,000 at a 1:1 ratio to most nonprofit organizations
Gap Corporation ⁠— matches current and retired employees’ donations of between $10 and $10,000 at a 1:1 ratio to most nonprofit organizations
Macy’s ⁠— matches current and retired employees’ donations of between $25 and $500 at a 1:1 ratio to most nonprofit organizations

Perhaps you’re employed by an airline. In that case, get inspired by Alaska Airlines’ matching gift program. Work for a hotel? Check out Choice Hotels’ standout program!

Or, if you want to provide a few matching gift companies in the same area as your employer, we’ve produced several geographic-based lists to help. Encourage your company to look at examples of powerful matching gift programs in Boston, Atlanta, Philadelphia, New York, Seattle, Dallas, Denver, Detroit, Miami, Baltimore, Los Angeles, and so on. Just search “matching gift companies in [the city of your choice]” to locate even more inspirational programs.

The bottom line is that there are tons of existing matching gift companies to aspire to. By sharing sample programs with your employer, you can help inspire them to take steps to develop their own initiative.

4. Share resources to streamline program development.

One of the most significant roadblocks for many companies interested in matching gifts is that they simply don’t know where to start. You can help remove obstacles before they occur by sharing useful resources from the beginning.

For example, we created a step-by-step guide on how to establish a matching gift program for companies in situations just like this. This resource covers key undertakings, which include setting a budget and objectives, determining eligibility criteria, promoting the program to employees, tracking data and making improvements, and more. Or we’ve also created a free downloadable template that companies can use to customize their program policies.

If you’re interested in other corporate-facing assets, we have these resources as well:

Feel free to forward the guides to your employer to help kick things into action.

5. Emphasize simplicity with auto-submission and CSR platforms.

A common hindrance for new companies considering exploring matching gift programs is that it can seem like a significant undertaking—both in terms of getting the program off the ground as well as managing matching gifts in the long run. Luckily, dedicated technology known as CSR or corporate giving platforms enable businesses to launch and facilitate matching programs with ease.

In order to overcome this potential roadblock with your employer, we recommend coming prepared with information about such solutions and how they can help. For example, some corporate giving technology empowers companies and their employees to give quickly and easily with new matching gift auto-submission abilities made available through tightened integrations between nonprofits, donors, companies, and employees.

This innovative functionality allows employers to decrease time spent on matching gift requests for themselves and their employees, consequently resulting in more completed matches, and amplifying the ROI of these programs.

6. Use a template to communicate your request.

Now, it’s time to put everything together and begin actively advocating for a matching gift program at your company. During this stage, you want to ensure your matching gift program request is as well-thought-out and well-written as possible. You also want to make sure you can hit all the points discussed above.

Get a headstart on drafting a message to your employer by utilizing a customizable template like this:

Subject line: Request for a corporate matching gift program

Hi [manager or HR representative name],

I am writing to request the addition of a corporate matching gift program at [company name].

If you weren’t aware, thousands of companies across the globe have begun establishing employee matching gift programs as a way to support their staffs and the nonprofit causes they contribute to. Companies that offer these programs essentially agree to match gifts made by their employees to qualifying nonprofit causes with their own corporate donations.

This is an extremely beneficial program to host for every party involved⁠—including the company, its employees, and the nonprofits they support. For the companies specifically, matching gift programs tend to result in substantial advantages in terms of employee engagement and retention, opportunities to attract competitive candidates, improved brand image, and even increasing sales.

And on the employee’s end, team members love knowing that their employer is willing to contribute to their favorite causes; hence, why they end up having longer tenures in the business and seeing higher levels of engagement than ever before.

In order to best understand the impact that matching gifts can have on [company name], I recommend checking out matching programs from well-known businesses such as General Electric, Gap Corporation, Coca-Cola Company, and the Home Depot.

If you’d like to take steps to establish a matching gift program for the company, Double the Donation has provided a detailed guide that walks corporate leaders through the process. You can access this resource here in hopes that it will help simplify the creation of such a beneficial program and use this free template to kickstart your policy creation.

Thank you for your consideration,

[Your name]
[Job position]
[Contact information]

If you choose to go with a face-to-face meeting with management, feel free to use the above template as conversation talking points or a presentation follow-up message instead. Overall, a combination of verbal and written communication touch-points is likely going to produce the greatest results.

More and more companies are developing matching gift programs, and your employer just might be one of them. By promoting the opportunity to the decision-makers at the company you work for, you can help communicate the increasing demand for this type of socially responsible corporate initiative.

Best of luck!

Interested in diving deeper into matching gifts and other corporate philanthropy initiatives to help prepare your company for success? Explore our other educational resources here:

Why Workplace Giving Matters for Nonprofits + Companies. Matching gifts are just one form of workplace giving. Learn more about why workplace giving programs matter and how your company can benefit while also supporting nonprofit causes.
Double the Donation’s New Matching Gift Auto-Submission Functionality. Auto-submission functionality makes matching gifts easier (and more impactful) than ever before, and employees, donors, companies, and nonprofits love the simplicity it offers. Learn more with this guide!
Corporate Giving and Matching Gift Statistics [Updated 2022]. Check out these matching gift and corporate philanthropy statistics to learn more about industry trends and current availability. See how your company can play a role here.
The Ultimate Guide to Corporate Giving Programs. Beyond matching gifts, corporate giving can include volunteer grants, community donations, in-kind support, co-hosted fundraising events, and more. Dive into the opportunities in this complete guide.

Matching Gift Videos | Examples and Best Practices

July 27, 2022/in Learning Center, About Double the Donation, Marketing Strategies, Learning Center /by Adam Weinger

Corporate matching gifts can significantly benefit any institution’s fundraising efforts. Raising awareness of the programs is essential, however, as available opportunities are often overlooked, especially for organizations developing a new matching gift program. For nonprofits, schools, and other fundraising organizations, matching gift videos may be just the answer you were looking for.

In this guide, we’ll walk through the basics of matching gift videos (and how to create the most impactful content for your audience), as well as share high-performing examples from organizations to be inspired by. Feel free to explore the following topics:

6 Best Practices for Producing Impactful Matching Gift Videos
Sample Matching Gift Videos That Work
Other Unique Ideas for Nonprofit Matching Gift Videos
Bonus! Get a Matching Gift Video From Double the Donation

In the age of YouTube, TikTok, social media reels, and more, video is a favorite channel for content creators to share important information and engage with their audiences. And, when done well, viewers love to watch them⁠ (on average, for a total of 100+ minutes a day).

When it comes to matching gifts, you may already have a good amount of content on your website⁠—perhaps a dedicated match page, informative blog posts, and even a matching gift widget on your donation forms.

But did you know that research indicates viewers retain significantly more of a message when they watch it in video format (95%) compared to written text (10%)? Thus, matching gift videos can be a powerful tool for effectively marketing matching gift opportunities to your institution’s supporters.

Let’s dive in with a few tried-and-true tips and tricks for creating optimized matching gift video content.

6 Best Practices for Producing Impactful Matching Gift Videos

A well-made video has the ability to engage its audience from beginning to end, share vital information that is processed and retained, and remain at the top of the viewers’ minds for long after the last second is up. Plus, video has only gotten increasingly popular according to shifting trends.

Follow these tips to create a video that elevates your matching gift strategy and meets the above standards and more.

1. Embed the video on your matching gift web page.

In order for your matching gift video to produce the greatest results, you’ll want to ensure it reaches the widest audience. One of the best ways to do so is by embedding the video directly into your organization’s matching gift page. After all, this is where supporters will navigate to learn more about matching gift program opportunities, so it makes sense that it’s the key location in which your video will live. Then, be sure to share your matching gift page with supporters and potential donors alike.

We also recommend incorporating your video in donor-facing communications such as donation receipts and gift acknowledgments, as well as any campaign landing pages for giving days, peer-to-peer fundraisers, annual fund campaigns, and more. The more opportunities you have for donors to engage with your video, the better you’ll fare!

2. Start by introducing matching gifts as a concept.

Before you dive into the nitty gritty of matching gifts in your donor-facing video, it’s a good idea to cover the basics. After all, tons of donors will have never heard of matching gifts prior to being introduced via your newly developed content.

Thus, we recommend starting at the beginning. Explain what corporate matching gift programs are, provide an overview of the wide availability of the initiatives, and emphasize how matches are made possible through the direct actions of individual donors.

3. Highlight how quick and simple the matching process is.

Most companies with matching gift programs offer a simple request process that can be kicked off online in less than five minutes. However, donors who don’t understand what’s involved in matching gift programs may assume that it’s a significant undertaking.

Be sure to emphasize the speed and simplicity of the donor’s end of the process! Typically, all it takes is some basic information about the donor, their initial donation, and the organization they supported.

You might even mention how it’s typically an entirely digitized submission experience, often involving an online portal or PDF form to complete. Plus, some companies now offer auto-submission, allowing their employees to submit a request in just a few clicks without ever leaving the organization’s giving page!

4. Keep your content short, sweet, and to the point.

There’s a ton you could say about matching gifts if you were, for example, giving a multi-hour lecture on workplace giving programs. In your matching gift video, however, it’s best to keep it short and sweet.

You’ll want to cover the basics of matching gifts and provide enough of a foundation to draw donors in and inspire them to participate. But you don’t want to lose your audience’s attention, so you’ll want to stick with an overview (with a call to action to dive in). 60 seconds is our recommended run time!

5. Incorporate closed captioning for increased accessibility.

If your matching gift video will include a voiceover or other speaking parts, it’s important to add closed captioning for the text. This will allow for optimal accessibility, enabling individuals who are hard of hearing and those watching without volume to get the most out of your video content.

6. Direct viewers to additional resources.

Your matching gift video is great for providing an overview of matching gift programs quickly and effectively. But it’s not the only source of information on matching gifts you should make available to your supporters. Thus, in your video, we recommend directing viewers to additional resources as well. This may include your dedicated matching gift web page, company search tool, or even resources on Double the Donation’s website.

Sample Matching Gift Videos Created That Work

See our best practices in action by exploring existing matching gift videos created and utilized by organizations like yours. As you watch these videos, consider which elements can be brought into your own video production strategy to drive success.

Virginia Commonwealth University ⁠— You could double your donation! | Matching Gifts

Virginia Commonwealth University produced this video in early 2020 to educate donors about the impact and availability of matching gifts. Get inspired by their matching gift video here:

Summary of the Matching Gift Video

Virginia Commonwealth University’s matching gift video stars two sets of look-alikes, each donning VCU apparel to represent matching gift opportunities to their audience.

The video shows the pairs walking through three key steps that a viewer can take to get their donation matched to VCU⁠. These include navigating to the school’s matching gift page with its embedded company search tool, making an individual donation at the provided giving page URL, and following the instructions provided to request a match.

Here are a few standout screengrabs:

1 2 3 4

What this Matching Gift Video Does Well

Virginia Commonwealth University’s matching gift video stands out for its:

Creative utilization of look-alike individuals to represent corporate gift-matching;
Communication of school spirit through the incorporation of branded apparel;
Step-by-step overview of the donation and matching gift processes;

Case Western Reserve University ⁠— CRWU Annual Giving Matching Gifts

Case Western Reserve University is another example of a higher education institution that uses a top-notch matching gift video to communicate the importance of corporate matching opportunities. Take a look at their video here:

Summary of the Matching Gift Video

CWRU’s matching gift video utilizes animated elements to highlight matching gift opportunities to viewers. The video begins by likening matching gifts to more common “deals” such as BOGO (buy one, get one free) sales, instant rebates, and more to establish the value of these programs.

From there, they continue to convey that matching gifts are widely available and allow donors to create a greater impact with their gifts while directing the audience to their dedicated matching gift web page to learn more. Finally, they concluded with a powerful data point that states that the school collected nearly $300,000 in matching gift funds the previous year, encouraging viewers to follow suit.

Here are a few standout screengrabs:

1 2 3 4 5

What this Matching Gift Video Does Well

Case Western Reserve University’s matching gift video stands out for its:

Engaging use of animation to tell the story of matching gifts;
Incorporation into CWRU’s dedicated matching gift page, in addition to being posted on the institution’s YouTube page;
Symbolism regarding 2-for-1 and BOGO sales as a way to reiterate the impact of corporate gift matches for donors and organizations;
Utilization of statistics to effectively communicate the power of matching gifts the school has seen in the past.

Other Unique Ideas for Nonprofit Matching Gift Videos

We’ve shared several tips and examples for effective matching gift videos⁠—but what exactly should your video contain?

Here are some content ideas that can help guide the creation of your nonprofit or school’s matching gift video to ensure it stands out, resonates with your supporters, and drives impact.

Share a constituent story.

One of the main reasons donors participate in matching programs is because they want to increase their impact on a cause they care about. Make the most of that idea by telling specific constituent stories that will connect with your audience and urge them to do more.

For example, consider sharing about one student we’ll call Jack. Jack was able to pursue a degree and thrive at your university thanks to a scholarship opportunity made possible by generous donor funding. Now, enter Jill. When donors request matching gifts on behalf of your institution, it allows you to support twice as many students⁠—including Jack’s sister, Jill.

Use relevant imagery to help visualize matching.

Videos rely on incorporated imagery to grab and maintain viewers’ attention and interest. In order to represent an abstract concept such as matching gifts, we recommend utilizing applicable symbols.

A few of our favorites include a pair of matching (or mismatched) socks and identical gift boxes. Other ideas may include twins or look-alikes (human or otherwise), multiple briefcases or stacks of cash, matching games, or complementary puzzle pieces. The more creative, the better!

Conduct a brief matching gift FAQ.

Many donors will have questions about matching gift programs, the role they play in fundraising, and how an individual would get involved. Answer some of the most commonly asked questions rapid-fire style to provide all the information an individual would need to get started and remove possible roadblocks before they even arise.

Alternatively, you could ask your audience what questions they might have about corporate gift-matching, then create a matching gift video for your organization based on the inquiries provided.

Highlight matching gift fundraising statistics.

Matching gift statistics can be one of the most effective ways to communicate the power and prevalence of matching gift program opportunities to your audience.

When a donor hears something like, “$4 to $7 billion in matching gift funds goes unclaimed per year,” or “Over 26 million individuals work for companies with matching gift programs,” they may be more inclined to look into their own matching gift eligibility status and, as a result, request a match on your behalf.

Interested in including matching gift stats? Here are a few of our other favorites:

65% of Fortune 500 companies offer matching gift programs;
An estimated $2-$3 billion is donated through matching gift programs annually;
84% of donors say they’re more likely to donate if a match is offered;
1 in 3 donors indicates they’d give a larger gift if matching is applied to their donation.

Emphasize local businesses with matching gift programs.

Many businesses have local roots, which means there are likely many opportunities for corporate matching programs right in your neighborhood. Research a few companies’ programs and consider highlighting the opportunities in your matching gift videos!

For example, if you’re fundraising for an organization in Atlanta, you may choose to highlight companies based out of the city, such as Coca-Cola, Home Depot, IBM, and more. Then, don’t forget to inform your audience that tons more companies across the country or even the globe offer these programs as well. They’re typically not restricted to a single geographic location, meaning all donors should look into their employers’ available matching initiatives.

Bonus! Get a Matching Gift Video From Double the Donation

In case you don’t have an in-house production team, we wanted to make it as quick and as easy as possible to acquire an impactful matching gift video for your audience. That’s why Double the Donation is now offering matching gift video production services!

Existing Double the Donation clients have two options…

Free Generic Matching Gift Video

Getting started with a Double the Donation-branded, 60-second overview of the matching gift opportunity and how Double the Donation’s tools can help is easy⁠—and free!

Ready to download your matching gift video? Simply navigate to the Marketing tab in your account. From there, scroll to the Matching Gift Videos section, locate the FREE Matching Gift Video for Donors, and select Download Now. The video will instantly begin to download to your device, and from there you can upload it to your matching gift page and other fundraising resources.

Custom-Branded Matching Gift Video

On the other hand, if you’re looking for a video that will match your organization’s branding and style⁠—complete with your logos, colors, and more⁠—a personalized matching gift video is the way to go. And now, you can request one from the Double the Donation team in seconds for a small fee.

To do so, head to the Marketing tab in your Double the Donation account, and locate the Matching Gift Videos module. Select the Learn More button from the Personalized Video for Your Nonprofit section, and you’ll be prompted to complete a brief form that requests your organization name, logo image file, and primary brand color.

From the time you submit your inquiry, you can expect to receive the completed video in approximately five business days⁠—and it will be delivered straight to the email address indicated on the video request form!

Learn more about requesting a matching gift video from Double the Donation here.

That’s a Wrap!

Matching gift videos can be a particularly effective (and memorable) way to communicate information about matching gift programs and encourage donors to participate. With these tips, tricks, and examples in your back pocket, you should be well on your way to creating impactful videos for your nonprofit or educational institution. Best of luck!

Interested in learning more about strategic matching gift marketing best practices? Check out our other blog posts here:

Marketing Matching Gifts On Your Website. Make the most of your website by promoting matching gift opportunities throughout. Dive deeper into dedicated match pages, images and buttons, navigation menus, and more.
Marketing Matching Gifts In Your Digital Communications. Your digital communication strategy should highlight matching gifts! Find out how you can prominently promote gift-matching opportunities with email, social media, text, and beyond.
Marketing Matching Gifts In Your Donation Process. Be sure to highlight matching gift programs while donors are actively giving to support your institution. This should include donation pages, confirmation screens, and even follow-up emails.
Marketing Matching Gifts With Direct Mail Outreach. Contrary to popular belief, direct mail is not dead, especially for high-value donors. Explore strategies for marketing matching gifts with snail mail in this blog post.
Marketing Matching Gifts To Your Internal Team. Getting your internal team on board with matching gifts is an essential prerequisite for maximizing your outreach strategy. Learn tips and best practices in this guide.

Activate in Seconds and Start Raising More from Matching Gifts!

Drive More Matching Gifts to Completion with 360MatchPro!

Activate in Seconds and Start Raising More from Matching Gifts!

Drive More Matching Gifts to Completion with 360MatchPro!

Activate in Seconds and Start Raising More from Matching Gifts!

Drive More Matching Gifts to Completion with 360MatchPro!

What Is A Data Append?

Why Is Data Appending Important?

How Data Appending Works

Types of Data You Can Append

Contact Information

Employer Data

Demographics

Other Resources to Explore

Activate in Seconds and Start Raising More from Matching Gifts

Drive More Matching Gifts to Completion with 360MatchPro!

Activate in Seconds and Start Raising More from Matching Gifts!

Drive More Matching Gifts to Completion with 360MatchPro!

Activate in Seconds and Start Raising More from Matching Gifts

Drive More Matching Gifts to Completion with 360MatchPro

What to Know About CyberGrants

Benefits of CyberGrants for Nonprofits

CyberGrants’ Matching Gift Verification Process Overview

FAQ | How to Manage Your CyberGrants Portal

What is FrontDoor?

What are subaccounts?

Why do we receive grants from companies for which we have not confirmed any matching gift requests?

What happens if we receive a request we don’t qualify for?

Will all pending matching gift and volunteer grant requests show up on the Donations Tab?

Why is there a gift under the Donations Tab that is from a company not listed under the Company Portals Tab?

Best Practices for Nonprofits Using CyberGrants

1. Create a login sheet.

2. Establish a process for locating “hidden” gifts.

3. Make a plan for subaccounts.

4. Produce a “Portal Information” document.

1. Cover the basics of matching gift programs.

2. Explain the benefits of matching employee gifts.

Internal

External

3. Highlight similar businesses with matching gift programs.

4. Share resources to streamline program development.

5. Emphasize simplicity with auto-submission and CSR platforms.

6. Use a template to communicate your request.

6 Best Practices for Producing Impactful Matching Gift Videos

1. Embed the video on your matching gift web page.

2. Start by introducing matching gifts as a concept.

3. Highlight how quick and simple the matching process is.

4. Keep your content short, sweet, and to the point.

5. Incorporate closed captioning for increased accessibility.

6. Direct viewers to additional resources.

Sample Matching Gift Videos Created That Work

Virginia Commonwealth University ⁠— You could double your donation! | Matching Gifts

Summary of the Matching Gift Video

What this Matching Gift Video Does Well

Case Western Reserve University ⁠— CRWU Annual Giving Matching Gifts

Summary of the Matching Gift Video

What this Matching Gift Video Does Well

Other Unique Ideas for Nonprofit Matching Gift Videos

Share a constituent story.

Use relevant imagery to help visualize matching.

Conduct a brief matching gift FAQ.

Highlight matching gift fundraising statistics.

Emphasize local businesses with matching gift programs.

Bonus! Get a Matching Gift Video From Double the Donation

Free Generic Matching Gift Video

Custom-Branded Matching Gift Video

That’s a Wrap!

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