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Marketing Matching Gifts | A Guide for Avid Fundraisers

May 9, 2023/in Learning Center, Marketing Strategies, About Double the Donation, Learning Center /by Adam Weinger

Matching gift programs are an excellent way for nonprofits to engage supporters, double donations, and leverage corporate partners. However, a significant lack of awareness could be holding your organization back. And that’s where marketing matching gifts comes in!

In this guide, we’ll break it down as effectively as possible by covering the following topics:

The Basics: What Is Matching Gift Marketing?
The Value of Effectively Marketing Matching Gifts
Best Practices for Successful Matching Gift Marketing
Key Matching Gift Marketing Channels for Nonprofits
Building Out an Impactful Matching Gift Marketing Toolkit
Bonus! How Companies Can Market Matching Gifts to Employees

Your donors love to support your cause. And matching gifts are another powerful way that they can do so!

Strategically incorporating corporate giving into your outreach will put you on the path to reaching (and surpassing) your fundraising goals. Let’s get started.

The Basics: What Is Matching Gift Marketing?

Matching gift marketing is the process a nonprofit or other fundraising institution takes to proactively promote corporate or employee matching gift programs to its supporters.

This often involves driving awareness of program availability in the first place, reminding donors of their eligibility, and encouraging qualifying individuals to complete their end of the matching gift process.

When done well, marketing matching gifts enables donors⁠—and the charitable causes they support⁠—to maximize the impact of their dollars.

The Value of Effectively Marketing Matching Gifts

Mission-driven organizations need every dollar they can get in order to fund their programming and day-to-day operations. Luckily, matching gifts are an effective way to increase an organization’s revenue without asking too much of individual donors.

Current corporate giving trends point to growing generosity among companies, particularly through matching gift programs. As a nonprofit professional, strategically promoting these philanthropic opportunities can substantially increase your team’s fundraising potential. Just think about what you could do with double the funding.

After all, the most common reason why donors don’t submit match requests is that they don’t know their employer offers such a program. Recent studies even estimate that:

More than 26 million individuals work for companies with matching gift programs.
More than 78% of match-eligible donors have never been made aware of the opportunity by their employers.
An additional 16% know their company matches but are unsure if they qualify or how to submit a request.

This results in only an estimated 10% of eligible donors ultimately going on to complete the matching gift process on behalf of the organizations to which they give. And it’s a leading cause of the funding gap we see each year⁠—with $4 to $7 billion in matching gift funds going unclaimed on an annual basis.

Marketing matching gifts is a direct solution to this critical problem.

Plus, promoting matching gift opportunities in donor outreach has even been known to result in increased individual giving, as well! 84% of donors say they’re more likely to donate if a match is offered, and 1 in 3 donors indicate they’d give a larger gift if matching is applied.

So not only do matching gift programs double donations, but they also encourage donors to increase their original gift⁠—making the matched gift larger, too!

And since supporters love getting involved, it can also offer an excellent source of engagement. It allows your team an opportunity to interact and deepen your relationships with donors without making an additional request for funds.

Best Practices for Successful Matching Gift Marketing

Marketing matching gifts is an investment, but smart practices can allow your team to maximize its ROI. Make the most of your efforts by implementing these tried-and-true tips and tricks!

Train your internal team.

A nonprofit’s internal team should be some of the organization’s most valuable matching gift champions. That said, if you’re looking to increase your marketing results, it’s important to ensure that your own team of paid staff and volunteers is up to speed beforehand.

Specifically, we recommend forming a dedicated workplace giving team made up of members from marketing, volunteer, and other key departments.

This group will address and streamline specific roles in the matching gift process⁠—such as managing CSR vendor portals, verifying donations, and more. Not to mention, you’ll always have someone to answer donors’ questions about how or why matching gifts matter and how to get involved.

Tip: Get started with some of the educational resources in our online hub here⁠—such as the Ultimate Guide to Securing Matching Gift Buy-In, our complete Matching Gift Academy, and more.

Consider your timing.

Matchable donations have lifespans, so it’s important to promote matching gifts to eligible donors before the clock runs. A supporter can’t donate one year and submit a matching gift request for that donation a few years down the line, which means the cadence of your messaging is crucial.

For the best results, we recommend sending your first matching gift promotions in the first 24 hours after an individual donates to your cause. This allows you to re-engage supporters while your mission⁠—and their recent donation⁠—is still at the forefront of their minds and giving momentum remains high.

(Hint: automation software that integrates with your fundraising tools can ensure you won’t let any potential matches slip through the cracks⁠—but more on that later!)

Another popular option involves sending year-end matching appeals, which remind donors of impending corporate deadlines as the calendar year comes to a close. This time of year, also known as the giving season, tends to see increased generosity anyway. So it’s the perfect chance to should ramp up your promotions to new and unclaimed matching gift donors concerning the opportunities⁠—and the urgency⁠—at stake.

Leverage multimedia elements.

It’s important to make your matching gift marketing efforts stand out to your audience, and multimedia elements can be a great way to do so. By incorporating relevant photos, graphics, videos, and more, you can more effectively grab and retain your supporters’ attention!

Even fundraising eCards like the one pictured above can help differentiate your messaging with unique and engaging visual elements!

Employ an omnichannel marketing strategy.

Impactful matching gift marketing relies on a well-thought-out promotional plan. In most cases, employing a single outreach tactic is not enough.

Instead, omnichannel promotions empower your team to effectively break through the marketing clutter and strengthen connections with your audience. The more familiar your audience is with the concept and availability of corporate matching gifts, the more likely they are to partake. And the higher the revenue you can expect to see!

We’ll walk through our recommended marketing channels in depth below. But in short, it’s a good idea to incorporate matching gift promotions in your digital outreach (like emails and texts), on your nonprofit website, and more

Key Matching Gift Marketing Channels for Nonprofits

Speaking of omni- (or multi-) channel marketing, how should you determine which mediums to employ in your strategy?

We’ve outlined the most common channels⁠—which include an organization’s email, social media, online presence, SMS messaging, and direct mail⁠—below.

Email

Email outreach is a vital component of online fundraising. Not to mention, it’s significantly lower cost than its direct mail counterpart and offers additional benefits in terms of sustainability as well.

Plus, it’s a versatile medium with multiple ways to engage supporters. These include:

Digital Newsletters

With enough space to incorporate a quick blurb or even a full article, electronic newsletters are a great place to educate donors about matching gifts. You might even send a quarterly biannual edition dedicated solely to matching gifts!

Acknowledgment Emails

When your nonprofit receives a gift, you should always say thank you. And more than likely, you have some sort of automated system in place to trigger emailed donation receipts. So use those messages as a way to promote matching gifts! Recent donations are fresh on donors’ minds, and a little nudge saying that they can double their donations without shelling out another cent can go a long way.

However, having a dedicated matching gift email cadence (in addition to your initial gift acknowledgments) typically produces even greater results results.

Dedicated Match Emails

Unfortunately, many donors simply skim and discard (or just discard) acknowledgment emails. That’s why you’ll want to send a follow-up email just for matching gift information to make sure it gets through. And these can be targeted for each donor, providing company-specific details regarding the next steps and submission forms, too!

And remember to focus on donation (and matching gift) impact! This is likely to be one of your most valuable matching gift marketing tools, so make the most of it with a well-thought-out digital outreach plan.

For the best results, be sure your emails are sent from your organization’s own email domain (rather than a third-party service) to instill a sense of trust in the recipient. You’ll also want to brand your emails with your nonprofit’s consistent graphic style⁠—including colors, logos, fonts, and more.

Email Signatures

Chances are that your team sends a ton of emails. When you incorporate matching gifts in your email signatures, every message is a chance to promote the opportunity. All you need is a simple blurb or a graphic (branded to your organization!) about corporate giving. This can increase awareness and be the needed push for donors to learn more or submit their matches.

The bottom line is that whether you market matching gifts in your email signatures, newsletters, acknowledgments, or separate match-specific messages, email allows you to showcase matching gifts in a prominent way.

Social media

Social media platforms like Facebook, Twitter, Instagram, and LinkedIn are being increasingly used by nonprofit teams to spread their messages to wide-reaching audiences. These sites have become powerful tools for fundraising pushes and engagement opportunities⁠—which means sharing matching gift information should be a no-brainer.

In order to best appeal to your followers and inspire action, it’s important to keep up with current trends and practices. For example, we recommend incorporating eye-catching graphics with short and sweet captions, hashtags, and more.

Just be sure to include links to additional resources⁠—such as your website⁠—where donors can take a deeper dive into the topic!

Website

Your nonprofit’s website is the centralized hub for all information regarding your cause and how to get involved. Unsurprisingly, it’s also a great place to market revenue opportunities like matching gifts.

And there are a few key ways that we recommend doing so.

Dedicated Matching Gift Page

A dedicated matching gift page on your organization’s website can be an excellent space to overview the matching gift opportunity and a donor’s role within it. The goal is to give donors a centralized resource to learn about matching gifts and to be spurred into relevant action.

Consider incorporating additional details such as inspirational matching gift statistics or annual matching gift figures. If you subscribe to a matching gift service like Double the Donation, include your matching gift company search tool on this page, too.

Fun fact! 93% of the leading peer-to-peer nonprofits host a dedicated matching gift page on their websites and/or event pages.

Ways to Give Page

More than likely, you already have a Ways to Give page on your organization’s website. As this is an ideal space for supporters to learn about all of their donation options to your nonprofit, it’s important to add matching gifts to the list.

This can incorporate a quick matching gift blurb that links to your more built-out match page for additional information. Depending on how your Ways to Give page is structured, you might even be able to embed your matching gift tool here as well!

Navigation Bar

Once you’ve developed in-depth matching gift website content, make sure it’s easy to find from your website’s home page. Our recommendation? Add your matching gift page to your website’s navigation bar!

Incorporating a link to your matching gift page in your primary site menu (or a drop-down “Giving” submenu) allows donors to intuitively discover the opportunity. If an individual browses your website and has never heard of corporate philanthropy, simply seeing there’s a page about it can spark curiosity.

Blogs

Does your team host blog content on your website regarding organizational updates, fundraising wins and efforts, and more? If so, be sure to share an article or two dedicated to matching gift opportunities!

Blog posts are a great way to start the conversation about corporate giving while also evoking emotion in readers. For example, you might demonstrate the importance of matching gifts through tangible impact stories while educating your audience about how to submit the necessary forms.

Double the Donation even offers prewritten matching gift articles that you can use to get started!

Donation Process

The best time to promote matching gifts is when your donors are actively supporting your organization. There’s no time like the present, and people are already in a giving mood. Why not inform them about how they can give twice as much?

That’s why marketing matching gifts directly within your donation process is a must. Specifically, your online giving page can be a vital tool for collecting employment information⁠—which should then inform your personalized outreach strategy.

All you need to do here is include a brief mention of matching gifts on your donation form. Contextualize your request for employer data as a means of determining match eligibility status. You can even say something along the lines of, “Keep an eye out for additional information regarding matching gift opportunities after you submit your gift.”

From there, we also recommend highlighting matching gifts on your donation confirmation screen!

With a matching gift tool, you can provide automated insights based on the employer a donor selected on the previous page. This should include company minimum and maximum donation amounts, match ratios, qualifying nonprofits, employee types, and direct links to online submission forms.

Online Ads

As a fundraising organization, you likely aim to keep your marketing costs low, so you may have skipped over paid advertisement channels altogether. However, online search ads may be available to your group at no cost through in-kind sponsorships like Google’s advertising grant.

The Google Grant provides ad space up to $10,000 per month to qualifying nonprofits. If eligible, your organization can promote your online matching gift content on relevant search engine results pages for free!

This is a great way to increase your mission’s visibility to a wider audience, inspiring new and existing donors alike to support your cause through matching gifts and more.

Text message

SMS text messaging is an underrated form of outreach that can produce big results by meeting your supporters where they are⁠—on their mobile devices! Thus, it makes sense that it can be a key component of a well-rounded matching gift digital marketing strategy.

We recommend using personalized texts as a way to nudge match-eligible donors toward submitting their requests. However, you can even send organization-wide SMS blasts to increase general awareness of matching gifts⁠—and encourage all supporters to look into the opportunity.

Direct mail

The debate between paper communications and online means has raged on for years. While electronic outreach is quick and easy, some donors still prefer to stay in touch via direct mail. Nonetheless, employing both types of marketing channels in tandem works best.

If you’re interested in incorporating physical mailings in your matching gift marketing strategy, this might include a combination of printed matching gift letters, postcards, paper inserts, newsletters, return envelopes, and more.

Since direct mail costs can quickly add up, however, we recommend retaining snail mailings for your highest-value donor segments.

Building Out an Impactful Matching Gift Marketing Toolkit

Just about any modern marketing endeavor relies on technology with which to plan and carry out the strategy. And oftentimes, the better-equipped the technology, the better the results (and the ROI).

The same is true when it comes to promoting matching gift opportunities to your audience. Thus, it’s essential that you empower your team with the right tools in your toolkit. Here’s what we recommend!

A Matching Gift Automation Platform

Employing dedicated matching gift software opens the door to a multitude of impactful marketing⁠—and revenue⁠—opportunities.

With Double the Donation’s matching gift platform, you can embed this industry-leading database tool directly on your website and donation forms. This way, supporters can easily discover whether they qualify for matching and receive detailed insights regarding their companies’ programs to get started.

More specifically, 360MatchPro:

Automatically screens for match-eligible donors through multiple identification methods;
Enables donors to select their employer from over 24,000 companies and subsidiaries to uncover qualifying matches;
Triggers personalized marketing communications, informing supporters of available matching gift or volunteer grant opportunities;
Provides direct links to employer-specific matching gift request portals and online forms to simplify the submission process for donors.

And the results are great! In fact, recent findings show that leveraging a matching gift automation tool like 360MatchPro increases matching gift revenue for nonprofits by an average of 61%.

Get started! Request a demo of the automation platform here.

Integrable Fundraising Technologies

Matching gift software can go a long way toward optimizing marketing efforts and bringing awareness to donors. But it relies on an ecosystem of fundraising technology integrations to provide a seamless experience for nonprofits and their donors.

Luckily, Double the Donation integrates with 90+ of the industry’s largest technology providers. Empowering organizations to streamline matching gifts with ease, these include:

Donation tools ⁠— Integrating matching gift software with your donation tools (including those that power your general fundraising forms and peer-to-peer giving pages) allows you to incorporate a company search tool directly within the giving process. From there, you can collect invaluable donor employment information and inspire actionable next steps from your confirmation screen and follow-up emails!
CRMs ⁠— When you connect your matching gift tool with your organization’s constituent management system, you can enable your software to screen incoming records for match-eligible donors. Once supporters are marked as likely qualifying for corporate matching, the technology can trigger personalized and automated outreach that aims to increase awareness of match opportunities and drive more available matches to completion.
CSR platforms ⁠— If your matching gift platform integrates with CSR (or corporate social responsibility) tools, you can benefit from tighter relationships with the companies supporting your organization. For example, Double the Donation’s auto-submission capabilities enable qualifying donors to submit their matches in seconds directly from an organization’s giving experience.

Interested? Get started by searching our native integrations here.

Bonus! How Companies Can Market Matching Gifts to Employees

Tons of companies offer matching gift programs. But the extent to which they promote the opportunities to their employees can vary drastically. In fact, the aforementioned studies indicate that only 19% of companies include substantial information regarding matching gift programs in their easily accessible employee-facing materials.

That’s why more and more nonprofits are taking a proactive approach to matching gift promotions. It also means there’s a significant opportunity for companies to ramp up their internal marketing of the programs among employees.

This can be done in a variety of ways, such as:

Employee handbooks ⁠— A company’s employee handbook is an excellent place to store the details of its matching gift program, including an official matching gift policy (like the one outlined in this free template!).
Teamwide communications ⁠— Internal communication channels, such as email blasts or newsletters, offer a crucial opportunity to promote matching gifts and provide relevant updates on changes or developments.
Company websites ⁠— Sharing corporate giving information on a business’s website is an easy way to promote the opportunity to qualifying employees. Plus, it can outline the offerings for other interested stakeholders⁠—including investors, consumers, nonprofit partners, and more.
Onboarding materials ⁠— Including information about a matching gift program in new employee orientation materials helps ensure that employees are aware of the program from the start.
Workplace incentives ⁠— Leveraging recognition or unique rewards for participating in matching gifts can help promote the program and encourage employees to get involved by giving back to their communities.

Matching gift companies get the highest return on their investment when employees make the most of available programming. Ultimately, increased marketing efforts by companies, in addition to nonprofit marketing pushes, are likely to result in strengthened philanthropic partnerships that benefit all parties involved.

Wrapping Up & Additional Resources

All in all, marketing matching gifts involves using a variety of promotional and engagement strategies to increase awareness regarding the opportunity and ultimately drive more matches to completion.

Effective marketing involves a multifaceted approach⁠—so get started implementing these strategies in your fundraising strategy as soon as possible. It’ll be a win-win for your organization, its donors, the companies supporting your efforts, your mission beneficiaries, and more.

On your mark(eting)…get set…go!

Interested in learning more about marketing matching gifts to your audience? Check out our recommended further reading:

14 Types of Matching Gift Letters Every Nonprofit Should Send. One of the most impactful ways to increase matching gift awareness and involvement? Sending matching gift letters! Browse our favorite types and examples of each in this blog.
What You Need to Know About Retaining Matching Gift Donors. Your job isn’t over once you’ve converted matching gift donors for the first time. Instead, it becomes time to engage them in the long run with a dedicated matching gift retention plan.
Digital Marketing for Nonprofits: The Ultimate Guide. Looking to enhance your other nonprofit promotional efforts? Dive deep into the world of nonprofit digital marketing with this complete guide! Explore our favorite tips, tricks, and ideas here.

Summa selects 360MatchPro by Double the Donation for matching gift integration partnership

Summa Selects 360MatchPro by Double the Donation for Matching Gifts Integration Partnership

April 24, 2023/in About Double the Donation /by Adam Weinger

Double the Donation and Summa (formerly known as Adcieo) are proud to announce a new partnership between their software tools, providing nonprofit organizations with the opportunity to capture matching gift insights and pursue more matching gift revenues from every donor who gives on Summa pages.

“We started working with Double the Donation through our mutual connection with the American Liver Foundation and immediately set to work on building out a natively integrated solution,” says Dennis Chyba, President at Summa. “We’re glad to now have a solution that will allow American Liver Foundation and many other organizations to make the most of their matching gifts strategy when using Summa and Double the Donation.”

The integration interacts with donors at the time of giving, helping them discover their match potential by searching for their company’s matching gift program. Then, 360MatchPro presents the donor with their company’s program details and next steps to fulfill their request.

“Double the Donation is focused on providing the best, most intuitive experience for donors and nonprofits alike,” says Adam Weinger, President at Double the Donation. “Our advanced tools combined with the Summa donation experience makes for an integration that does just that.”

Drive More Matching Gifts to Completion with 360MatchPro!

360MatchPro and Summa offer valuable matching gift features to help your organization double donations for your mission.

With the power of this solution, your organization can:

Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Targeted follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

Ready to get started? Schedule a personalized demo today.

About Summa: Summa is an innovative and flexible suite of fundraising technology solutions designed to help nonprofit organizations of all sizes raise awareness, drive donor acquisition, boost donor retention, reduce workload, and make data-driven decisions.

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://360matchpro.com/demo-request/

Boost My School Partners with Double the Donation to Release Advanced Matching Gift Functionality with 360MatchPro

April 19, 2023/in About Double the Donation /by Adam Weinger

Double the Donation and Boost My School are pleased to announce their new collaboration in the form of an integration between Boost My School fundraising forms and 360MatchPro, the most advanced matching gift automation tool provided by Double the Donation.

“At Boost, we’re always looking for ways to help our school customers bring in more money while streamlining data processes,” said Holman Gao, Founder and CEO at Boost My School. “With a seamless integration into Double the Donation and the 360MatchPro platform, schools get powerful matching gift functionality and make it easy for their supporters to double their impact with a match.”

Boost My School and Double the Donation collaborated to create the new integration, which interacts with donors about their matching gift potential on the donation form, confirmation page, and in their emails after completing a transaction.

“Schools are always looking for opportunities to deepen the impact of their network of eager supporters, alumni, and parents,” said Adam Weinger, President at Double the Donation. “The integration between 360MatchPro by Double the Donation and Boost My School forms advances efforts toward that goal with every transaction.”

Read on for more details about how this partnership impacts schools and their donors.

Activate in Seconds and Start Raising More from Matching Gifts!

Boost My School and Double the Donation work closely with school clients to meet their fundraising needs. To get set up with the Boost My School and 360MatchPro integration, all mutual clients need to do is contact their Boost representative with their API key information and the Boost team will activate the integration on the school’s behalf. The Double the Donation Client Success team assists throughout the process to make onboarding a seamless experience.

Speaking of seamless–once the integration is activated on the client’s Boost My School form, donors can start searching their company name and discovering their match eligibility instantly from the giving page. The 360MatchPro auto-complete search tool on the Boost My School donation page prompts donors to enter their company name to see if they’re eligible for a match from their employer.

From here, 360MatchPro goes to work finding the company’s matching gift program from Double the Donation’s database–and with over 25,000 in the database records and over 65% of Fortune 500 companies boasting matching programs, there’s a high likelihood of a supporter finding their employer’s program through the process. 360MatchPro can then notify the donor of their match potential, share details of their employer’s program, and guide the donor through their matching gift request process.

360MatchPro also initiates smart, automated follow up emails with the donor to make sure schools capture as much information and match eligible donors as possible.

Drive More Matching Gifts to Completion with 360MatchPro!

360MatchPro allows schools, universities, and nonprofits to take more control over their matching gift strategy without creating more work for an already incredibly busy staff. Now, Boost My School clients can take that powerful functionality to the next level with an integrated experience.

Some additional features schools can expect to leverage:

Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

Ready to learn more? Get started by requesting a demo of the 360MatchPro solution here. Make sure to let us know you use Boost My School in your request!

About Boost My School: Boost My School is the most complete payment solution for advancement teams. The platform helps K-12 and higher ed customers raise $50M a year to grow their annual giving, capital campaigns, reunions, and fundraising events. To learn more, visit: https://www.boostmyschool.com/.

Double the Donation and EveryAction Launch Advanced Matching Gift Integration with 360MatchPro title image with handshake icon

EveryAction and Double the Donation Partner to Launch Advanced Matching Gift Integration

April 18, 2023/in About Double the Donation /by Adam Weinger

EveryAction and Double the Donation Partner to Launch Advanced Matching Gift Integration

Double the Donation is excited to announce a new integration with EveryAction, which is becoming Bonterra, a nonprofit CRM, donor management, and fundraising software, intended to help your organization do more good. This new partnership drives more revenue for nonprofit organizations through a seamless technical integration between EveryAction donation forms and 360MatchPro’s automated gift matching platform.

“Corporate philanthropy programs are a big opportunity for maximizing gifts and our organization knew it was important to help fundraisers harness these funds,” said Russ Jenkins, SVP of Fundraising & Engagement Products at Bonterra. “360MatchPro by Double the Donation is the logical integration choice for matching gift automation. We can’t wait to see see organizations increase revenue with our combined feature.”

This new integration will capture donors’ matching gift eligibility as they give, then 360MatchPro’s automated workflows connect donors with actionable matching gift next steps post transaction. Using this technology, nonprofits can simplify the matching gift process for their donors and drive more matches to completion, effectively doubling (or even tripling) revenue.

“Double the Donation is excited to launch this partnership and add valuable matching gift marketing and automation technology to the Bonterra platform,” says Adam Weinger, President of Double the Donation. “Our mutual users can get set up with 360MatchPro’s matching gift automation functionality and start raising more in minutes.”

With the majority of donors unaware of their matching gift eligibility status, billions of dollars in available fundraising revenue go unclaimed each year. Matching gift automation like 360MatchPro can close this revenue gap and open the door to increased fundraising opportunities.

Activate in Seconds and Start Raising More from Matching Gifts!

EveryAction and 360MatchPro have a seamless integration that allows for a quick and simple set up process. Organizations with a 360MatchPro account can log into their EveryAction dashboard and select the Double the Donation integration from the Administrative Menu to connect the two platforms. Then, add the matching gift solution to your preferred donation forms and see the matching gifts roll in.

Once the integration is configured, 360MatchPro gets to work identifying match-eligible donors both during and after the donation process to ensure no matching gift opportunities slip through the cracks. With customizable follow up emails and tailored touchpoints, 360MatchPro connects donors to their matching gift next steps and drives more matches to completion.

With the EveryAction and 360MatchPro integration, your organization can focus on the things that matter most while automation takes care of matching gift outreach, follow-ups, and next steps. This streamlined solution makes it easy to save time and raise more.

Drive More Matching Gifts to Completion with 360MatchPro!

360MatchPro and EveryAction offer valuable matching gift features to help your organization double donations for your mission.

With the power of this solution, your organization can:

Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Targeted follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

Ready to get started? Schedule a personalized demo today.

About EveryAction: EveryAction, along with CyberGrants, Network for Good, and Social Solutions, is becoming Bonterra. Bonterra enables and elevates the hardworking people at social good organizations by bringing together intuitive, powerful tools and technology.

Suggesting Matching Gifts: A Responsive Fundraising Approach

March 16, 2023/in About Double the Donation /by Adam Weinger

Did you know that an estimated $4-7 billion in unmatched funds goes unclaimed annually? What would it mean for your nonprofit if you could generate an extra 15% or 20% of revenue annually purely through matching gifts?

Suggesting matching gifts to your supporters can be an important step in cultivating a deeper relationship. It allows you to engage with your supporters and empower them to uncover untapped potential generosity for your organization.

But it’s not a matter of snapping your fingers and voila, matching gifts appear! In order to generate that increase in generosity, your supporters need to first be made aware of matching gifts. In order to do that, you need to educate your supporters about their company’s possible matching gift programs and suggest that they get involved.

In this helpful guide, we’ll dive into how Virtuous’ responsive fundraising framework enables your organization to build meaningful and personal relationships with your donors. Plus, increase their generosity to help you achieve mission-critical goals.

What is Responsive Fundraising?

Responsive fundraising puts the donor at the center of your fundraising strategy and enables you to grow giving through optimized donor journeys that respond to the unique needs of each individual. Through the four phases — listen, connect, suggest, and learn —the responsive approach enables nonprofits to build trust and loyalty through personalized engagement and provide the most value to their supporters.

In a hyper-connected world, donors want to feel like members of a community. They want to understand their role in the impact your organization is making. Perhaps most important of all, they want to be thanked sincerely and personally for their contributions.

Responsive fundraisers look to create deep connections that serve donors in the right way. Let’s dig in more to each part of the Responsive Framework to understand it better.

Listen

In order to successfully build a relationship with your supporters you need to learn more about them. Listening is crucial for learning and understanding who your supporters are and why they want to engage with you. Listening to your supporters can happen directly through conversations or indirectly via social listening, website activity, and email tracking. The more you listen, the more you begin to understand your supporters!

Connect

Giving is deeply personal, and you should connect with your donors in a way that acknowledges and respects that. Regardless of the channel (website, email, mail, or phone) or medium (in-person or digitally) you want to connect with donors in a way that is one-to-one, contextual, and collaborative.

Responsive fundraising ensures you connect with the right supporter at the right time with the right message. With the responsive framework, nonprofits should personalize the experience every time they connect with every donor. When a supporter visits your website, attends an event, receives an email, or gets a phone call, they should feel like they are part of an ongoing conversation with your organization — enabling you to build lasting connections and increase trust.

Suggest

Below we will dig into the “Suggest” step on a much deeper level. However, at a birds-eye view, once you’ve established trust with your donors by listening and connecting in personal ways, you have an opportunity to suggest next steps that are the best fit for each individual.

Responsive fundraising acknowledges that everyone has unique value and something to give, instead of generic, unresponsive asks that push everyone to do or give the same thing.

Learn

Experienced fundraisers know that, while there are best practices and great ideas out there about fundraising, nothing is “one size fits all.” The only way to know for sure what works with your unique supporters is to test and experiment. The results you get will help inform what you do next and how you do it.

By continually learning as you go, your organization will become more and more responsive. Responsive fundraising is a continually improving cycle. When you take a responsive approach, you’ll adapt and experiment. With clear visibility into your data and a complete, holistic view of your supporters, you’ll be able to see what’s working and what isn’t, then adjust accordingly.

The Importance of Suggesting

Suggesting a next step to your supporters is important because this is where you get to prove how well you know them. If you suggest something that is aligned with your supporter’s interests and abilities, you are more likely to get a “yes” from them. If you suggest a misaligned next step, on the other hand, you put that relationship at risk.

The good news is that the responsive framework sets you up for suggesting the right thing. If you have truly listened and connected with your supporters, you should have some clarity around the suggestion step. Just make sure you are suggesting action items that are based on who your supporters are and what makes sense for them, rather than solely what your organization wants to see happen.

Why “Suggest” and Not “Ask”

It is worth noting the language of “suggest” as an intentional decision here, as “ask” is more commonly used in the fundraising community. However, we believe that the real power lies in suggesting something to your supporters, not in asking something of them.

“Ask” is a more passive way to approach requesting a donation. Because of the history of the “fundraising ask,” this word implies a financial contribution. It also implies that giving is a financial hardship, and it can feel quite transactional in nature. While financial contributions are important, using the language of “ask” can be limiting.

To open up the possibilities, responsive fundraising focuses instead on “suggesting” next steps to your supporters. It’s a two-way street where you suggest an action, but your supporters are more than welcome to respond with their own thoughts and opinions. It’s conversational in nature. And perhaps most importantly, suggesting includes a variety of impactful behaviors beyond financial giving.

Think of it this way: An “ask” would be telling a supporter what financial contribution you want from them. A “suggestion” would be connecting with your supporter and having a conversation where you provide ideas and inspiration for how they can be more involved with your organization in a targeted and personalized way.

Why Suggesting Matching Gifts Makes Sense

When you suggest a next step to a supporter, the goal is to make the right suggestion at the right time. Often, this means not asking for more financial support, especially if they just made a donation.

You want to suggest something that further deepens the relationship but is contextual and personal. It’s also important that you suggest a next step that provides value to your organization as well. If financial generosity is a top goal for your organization, suggesting a matching gift is the perfect way to meet both your organizational needs and remain relevant and contextualized in your suggestion to your supporter.

A good suggestion should be strengthen your relationship with the supporter. Suggesting matching gifts in the right way naturally cultivates a deeper relationship with your supporters. In order to successfully initiate the matching gift process, you’ll need to educate and empower your donors. That process of education and empowerment will naturally bring your supporters closer to your organization. It’s not enough to just suggest the right thing; how you suggest matching gifts matters as well.

4 Ideas for Suggesting a Matching Gift

To effectively suggest a matching gift, your organization needs to start with education. Your team and your donors need to be aware that matching gifts exist and understand what they need to do to initiate the process.

Implementing a new method for suggesting matching gifts into your donation and cultivation strategy doesn’t have to be difficult. Below are four ways to suggest matching gifts to your donors.

Regardless of how you integrate matching gifts into your donation and cultivation processes, it’s important that you craft a strategy regarding the funding source! Ignoring matching gifts altogether is leaving money on the table. It also means you are missing out on an incredibly easy opportunity to take another step in building a long-lasting relationship with your donors.

Option 1: Suggesting Matching Gifts in the Donation Process

You can make suggesting matching gifts as easy as possible by adding it right on your giving forms. This can be accomplished by integrating your online donation tools with a matching gift solution like Double the Donation. This allows you to suggest a next step for your donors right as they wrap up their initial engagement with your organization!

You can design a giving experience that prompts donors to continue supporting and engaging with your nonprofit. Building suggestions into your process makes it easier for your team to manage while still providing clear next steps for your supporters.

When creating your online form, it is also important to consider what additional information you may need for matching gift campaigns in the future. Basic profile information such as e-mail is pretty straightforward, but you may also want to consider including a “Employer” field. When donors tell you who they work for, you have all the information you need for future communications and campaigns around matching gifts.

Option 2: Build the Suggestion Into Your Thank You Cadence

Similar to suggesting matching gifts directly on the giving form, building the suggestion into your thank you cadence helps make this an automated process. In order to implement this, first take stock of your existing thank you cadences. Every organization approaches this slightly differently, so here are some suggestions that you can build into your process wherever it makes sense.

Thank You Phone Calls

When calling donors to thank them, make sure you’re prepared to suggest a matching gift. When your nonprofit database contains helpful employer information, your staff can even prepare before the call by researching whether that employer matches employee donations. That level of personalization and thoughtfulness is truly impactful! With the Virtuous – Double the Donation integration, this step can easily be conducted within the CRM, saving your team valuable administrative time.

Thank You Emails

Add in a simple call to action in your thank you emails that prompts donors to look into whether their company has a matching gift. This can be standard language you include that links out to helpful resources (such as your dedicated matching gift page and embedded company database search tool) or suggests that they call your organization’s HR department directly for more information.

Thank You Texts

Nowadays, an increasing number of organizations are reaching out to donors via SMS. Texts are unique because of their short and sweet nature. Though you’ll want most of the text to focus on thanking the donor for their contribution, consider incorporating a quick blurb with a link to to learn more about matching gifts.

Option 3: Email Your Donors Suggesting a Matching Gift

Another way to suggest matching gifts to your supporters is via a marketing campaign designed and delivered from your nonprofit CRM. This option allows you to conduct personalized outreach to your supporters that is based on donor signals.

For this campaign, the donor signal you want to look for is employer information (which you’ll want to have a dedicated field in your CRM to track). Remember, you’ll want to include this field on your online giving forms so that you can more easily gather the information. That way, if you know a supporter works for a company with a matching gift program, you’ll know to include that individual in your next matching gift email campaign.

To implement this campaign, consider sending an email to everyone who donated recently (e.g., last 30 to 60 days) and did not initiate a matching gift already. Alternatively, you might set this up as a re-engagement campaign, where you reach out to lapsed donors, encouraging them to donate again and look into matching gifts.

When suggesting matching gifts in any context, but particularly via an email campaign, offer to help your supporter in this process. Encourage donors to connect with a member of your staff to further the conversation. Include links that can help your supporters navigate matching gifts. Responsive fundraising is all about building meaningful connections with your supporters. Providing context and resources is a great way to make this suggestion meaningful and actionable.

Option 4: Suggesting Matching Gifts in Ongoing Cultivation Efforts

Anyone who is cultivating relationships with supporters should be prepared to have a conversation about matching gifts. The greatest obstacle to suggesting matching gifts is the education gap. Fundraisers and (some) donors understand that matching gifts exist, but they are not equipped enough to feel empowered to act on matching gifts.

Educating your supporters starts with educating your own internal team. Take advantage of the resources available. Partner with organizations like Double the Donation who provide both an integration with your online giving form and educational support for your team. Anyone who is talking to donors or prospects on a regular basis should be able to have an educated conversation if the opportunity for suggesting matching gifts arises in their cultivation efforts.

Pursuing matching gifts is a great suggestion when cultivating a relationship with someone who wants to give but is showing hesitancy about their financial ability to contribute more. If they are passionate about your mission but indicate they are not in a place to make a large donation, suggesting that they look into matching gifts is a great way to keep the conversation alive. They may not be able to donate a significant amount themselves, but if they can give a little and their company matches, they immediately double⁠—and sometimes even triple⁠—their impact. While we all know that any donation is better than none, the appeal of a matching gift may be enough to inspire a donor to action!

Other Suggestions to Make

Matching gifts are not the only engagement opportunities you can suggest to supporters. Depending on where they are in their donor journey, additional suggestions might include:

Sharing your organization on their social media profiles to spread awareness;
Inviting them to an event or a tour of your facilities;
Sharing upcoming volunteer opportunities;
Fundraising on behalf of your organization.

Make a list of all the ways a supporter can get involved with your organization, and use that as the basis for suggesting next steps to your supporters in the future.

Conclusion

Responsive fundraising is all about meeting your supporters where they are and building the relationship from there. Matching gifts are a great way to continue a conversation with your donors⁠—or even to inspire someone to donate in the first place.

Regardless of the suggestion you make, always personalize your donor outreach. When you listen and connect with your supporters, you will be fully equipped to make the next best suggestion that works for everyone – resulting in more generosity and better relationships!

Givinga and Double the Donation Partner to Enable Matching Gift Auto-Submission

March 16, 2023/in About Double the Donation /by Adam Weinger

Double the Donation is proud to partner with Givinga to help employees of companies with matching gift programs more effectively submit their matching gift requests.

“We believe there are innovative and impactful ways to expand corporate matching, and our partnership with Double the Donation gives us an opportunity to showcase our Easy Match capabilities,” said Joe Phoenix, Cofounder and CEO of Givinga. “Combining Double the Donation’s charity matching services with our corporate-giving-made-easy capabilities will allow our partners to reimagine corporate philanthropy by aligning with employees and customers to maximize impact.”

With matching gift auto-submission, donors who give to nonprofits using 360MatchPro can not only discover their match eligibility in real time as they give, but can also immediately submit their matching gift request – no redirect required.

“We’re excited to begin offering our nonprofit clients what they’ve been requesting since the birth of matching gifts: a way for donors to submit their matching gift requests with no hassle,” said Adam Weinger, President at Double the Donation. “Double the Donation and Givinga are aligned in our mission to close the matching gift loop to benefit nonprofits, donors, and companies alike.”

Givinga and Double the Donation look forward to expanding the possibilities for donors to give flexibly with the support of their employers, and for nonprofits to reap the benefits of matching gift programs as auto-submission continues its journey to full release.

The Matching Process Made Easy for Donors, Companies, and Nonprofits

The new integration between Givinga and 360MatchPro by Double the Donation means after giving on an integrated donation page where 360MatchPro is enabled, donors can immediately submit their matching gift request directly from the nonprofit’s donation confirmation page.

Employees of Givinga clients can then enter their company email address, then choose how much of their available matching funds they can request to be sent to the nonprofit. Once the donor hits “Submit” – that’s it! The matching gift request has been submitted, without any need for a redirect or re-entry of donation information.

Making Corporate Philanthropy Better, One Match at a Time

Givinga and Double the Donation’s partnership brings donors, companies, and nonprofits closer together in making a positive difference, one match at a time. If you want to learn more about our matching gift auto-submisison beta initiative, read more here–and if you’re just getting started with matching gifts as a nonprofit or higher education institution, request a demo from Double the Donation today!

About Givinga: Givinga is on a mission to redefine philanthropy. They’ve developed tools and technology to remove the traditional barriers to philanthropy, empowering companies to develop modern giving solutions that align with and enhance their corporate strategy. Givinga’s technology, Philantech®, supports workplace giving programs, brands seeking to enhance their charitable impact, startups reimagining B2C charitable giving, foundations looking to increase donor engagement, and more.

Double the Donation and CharityStack Integrate 360MatchPro Into Donation Experience

March 15, 2023/in About Double the Donation /by Adam Weinger

Double the Donation and CharityStack are proud to announce a new partnership together, providing advanced matching gift functionality to nonprofits looking to raise more without having to ask for more out of their donors’ wallets.

The partnership comes in the form of an integration between 360MatchPro, Double the Donation’s most advanced matching gift software, and CharityStack’s intuitive donation pages.

“Partnering with Double the Donation was an easy choice,” said Mubarrat Choudhury, Founder at CharityStack. “With our dynamic form designs and the 360MatchPro powered matching gift search, organizations can expect to see a solid rise in matching gift engagement from their donorbase.”

Donors on CharityStack pages can now interact with 360MatchPro’s auto-complete search tool to find their company’s matching gift programs and discover their own match potential. This closes the awareness gap for the 78% of donors who are unaware of their eligibility for a matching gift from their employers.

“It’s a simple fact that matching gift automation make a huge difference for fundraisers as they strive to meet their goals,” said Adam Weinger, President at Double the Donation. “And a direct integration between 360MatchPro and CharityStack means donors interact with matching gifts at a key point in their giving process. It’s a simple addition that boost revenue for organizations without any extra effort from their busy teams.”

Activate in Seconds and Start Raising More from Matching Gifts!

Getting started with the CharityStack and 360MatchPro integration is quick and easy to configure. From the CharityStack backend, nonprofit clients can add their 360MatchPro credentials to activate their integration. From here, it’s just a matter of toggling on matching for the desired forms. From there, donors can start discovering their match eligibility in no time!

Easily activate with CharityStack pages with your 360MatchPro API keys!

On CharityStack donation pages, donors can search their company name and 360MatchPro will present smart results from its database of over 25,000 corporations. 360MatchPro can then follow up with donors via email after their donation is complete to continue the matching gift submission process.

Donors can search their company name during the giving process on CharityStack donation pages.

Donors can then double, triple, and sometimes quadruple their gift impact with a matching gift from their employer sent directly to the nonprofit.

Drive More Matching Gifts to Completion with 360MatchPro!

Joint efforts between CharityStack and Double the Donation mean nonprofits can easily raise more from matching gifts–check out some more details below!

Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

Ready to start your matching gifts journey? Request a demo today and make sure to let us know you use CharityStack!

About CharityStack: CharityStack is a single platform to create your nonprofit, fundraise your first dollar, set up banking, & start making an impact. For more, visit CharityStack.org.

Legacy Plan vs. 360MatchPro [Why Your Team Should Upgrade]

March 10, 2023/in Learning Center, About Double the Donation, Learning Center /by Adam Weinger

Note: This guide contains an analysis of Double the Donation’s Legacy Plan vs. 360MatchPro intended for existing users of Double the Donation’s Legacy Plan.

If you’re interested in getting started with 360MatchPro and do not already have an account, click here to get a demo of our best-in-class matching gift automation platform.

Our Legacy Plan users are some of Double the Donation’s most loyal and dedicated customers. At one point, our embedded plugin tool was considered groundbreaking technology. Over the years, we’ve worked to develop and finetune our software, and 360MatchPro was born.

As our focus continues to move exclusively toward developing the best automation solution we can within 360MatchPro, however, we don’t want our existing Legacy Plan accounts to get left behind.

That’s why we recommend that all Legacy Plan users make the switch to 360MatchPro.

In this guide, we’ll discuss the transition as we go through the following topics:

Does Double the Donation still offer the Legacy Plan?
What is 360MatchPro?
Key Differences | Legacy Plan vs. 360MatchPro
Insights From Orgs That Upgraded From Legacy Plan to 360MatchPro
How to Upgrade Your Account

Ready to learn more about the widespread advantages of Double the Donation’s 360MatchPro⁠—and how your team can benefit from a subscription upgrade?

Let’s dive in with the basics.

Does Double the Donation still offer the Legacy Plan?

Previously known as the “Premium Plan,” Double the Donation’s Legacy Plan was discontinued in October 2021. Though no new subscriptions were sold after this date, organizations already using the tool are still able to leverage the plugin in their fundraising efforts for the time being.

A lot went into the decision to sunset the Legacy Plan offering. Key reasonings included a widening gap between the results produced by the Legacy Plan and 360MatchPro, as well as a desire to shift our focus to innovative automation through the latter platform.

This brings us to the next question…

What is 360MatchPro?

360MatchPro is Double the Donation’s flagship product⁠—a complete matching gift automation solution. This platform incorporates the matching gift plugin tool commonly associated with the Legacy Plan but goes several steps further to identify and pursue matching gifts.

Specifically, 360MatchPro incorporates:

A multi-faceted approach to uncovering match-eligible donors;
Timely and personalized follow-up email cadences;
Complete branding and personalization options;
Optimized data reporting and synchronization.

With 360MatchPro, more matching gifts are driven to completion, resulting in substantial corporate and overall fundraising revenue growth for its users. And the entire process is automated for nonprofits and their donors, producing an optimized matching gift experience for everyone involved⁠.

This provides organizations with more time to devote to the most lucrative opportunities without worrying about potential matches slipping through the cracks.

Key Differences | Legacy Plan vs. 360MatchPro

360MatchPro includes everything offered by Double the Donation’s Legacy Plan, plus innovative new features that bring nonprofit and educational fundraising to new heights.

Key Feature	Legacy Plan	360MatchPro
Hosted Matching Gift Page	✓	✓
Matching Gift Plugin	✓	✓
High-Level Summary Statistics	✓	✓
Fundraising Platform Integrations	✗	✓
Automated Email Streams	✗	✓
Detailed Analytics Dashboard	✗	✓
CSV Data Import	✗	✓
Company Exclusions	✗	✓
Advanced Customization Settings	✗	✓

Additional differences between the two subscription plans include…

Matching Gifts Within the Donation Process

Instead of taking a passive approach to matching gift promotions, such as with the Legacy Plan, 360MatchPro integrates gift-matching directly within the donation experience itself.

Specifically, the automation system empowers fundraisers to ⁠—

1. Collect donor employment information within the donation form with an embedded company search tool.

Bonus: Donors who know their gifts will be matched are more likely to increase the size of their contribution—resulting in a 51% increase in average gift amount when matching gifts are mentioned.

2. Provide employer-specific matching gift guidelines and forms from our comprehensive matching gift database directly on the donation thank-you screen.

This catches donors at their highest level of engagement where they’re most likely to pursue actionable next steps outlined on the page.

This strategy makes the most of donor engagement at its highest level⁠—while individuals are actively giving to support your cause⁠—essentially incorporating matching gifts as a direct extension of the initial donation experience.

Automated and Customized Follow-Up Emails

Based on the information collected during the giving process, 360MatchPro automatically triages donors based on likely match eligibility and triggers targeted follow-ups accordingly.

These post-transaction email communications provide personalized program details and next steps⁠. This often includes minimum and maximum donation amounts, qualifying nonprofits and employees, submission deadlines, direct links to online request forms, and more.

Here’s an example of what an organization’s match emails might look like:

Automated matching gift outreach is a great way to remind donors of their match eligibility, encourage them to take the next steps, and guide them through the process. Not to mention, it provides an easy way for donors to update their request status so your team can better track matches to completion and more accurately forecast incoming revenue.

70+ Fundraising Software Integrations

Another fundamental advantage of 360MatchPro is that it integrates directly with nearly all of the most popular donation tools, CRMs, and peer-to-peer fundraising platforms out there. This makes it easier than ever for nonprofits and educational institutions to incorporate matching gifts in every phase of the fundraising process.

And if we don’t already integrate with your favorite giving solution? Don’t worry⁠—we’re developing new partnerships every day. Not to mention, there’s still a lot you can do with 360MatchPro, even without a native integration with your fundraising software.

Elevated Matching Gift Conversion Rates

More corporate matches are submitted and received by donors and organizations utilizing 360MatchPro than any other matching gift solution—including Double the Donation’s Legacy Plan.

As supporters walk through the initial donation and subsequent matching gift processes, 360MatchPro is known for driving individuals further down the respective funnels. All in all, users see more individual donation revenue in addition to elevated matching gift success.

Check out the detailed findings below in a visual depiction of Double the Donation’s Legacy Plan vs. 360MatchPro:

More In-Depth Data Reporting

Though the Legacy Plan provides access to birds-eye view statistics, such as the top companies searched in an organization’s matching gift plugin, 360MatchPro brings the scope of matching gift data reporting to a new, comprehensive level.

Pictured in a sample dashboard below, 360MatchPro empowers fundraisers with smart insights into their current matching gift efforts as well as lucrative opportunities for expanding initiatives.

This 360-degree view includes analytics such as:

Total revenue, number, and percentage of donations marked as match-eligible
Total revenue, number, and percentage of matching gifts submitted
Total revenue, number, and percentage of verified matches received
Email delivery, open, and click rates

Plus, you can sync your data—donation records, employing companies, match statuses, etc.—back to your donor management system to get the most out of the information you’ve uncovered.

Insights From Orgs That Upgraded From Legacy Plan to 360MatchPro

Don’t just take our word for it! Check out these findings from a recent analysis of fundraising organizations that made the switch:

Over 26 million individuals work for companies with matching gift programs⁠—and 5-15% of individual contributions are marked as match-eligible.
Without automation, more than 78% of donors are unaware if their company offers a matching gift program. An additional 16% know their company has a program but lack knowledge regarding eligibility criteria and submission processes.
Moving from the Legacy Plan to 360MatchPro allows users to proactively promote matching gifts, resulting in nearly 10% of an organization’s gifts being matched annually.
Clients that upgrade from the Legacy Plan to 360MatchPro identify 4-5x more match-eligible donors by streamlining matching gifts into the donation flow.
Upgrading to 360MatchPro from the Legacy Plan results in an average of 35-50% growth in match revenue in the first year.
360MatchPro’s automated matching gift emails boast a 51% open rate, which is approximately 2x the average nonprofit email open rate.
Email domain screening, which is one component of 360MatchPro’s identification process for match-eligible donations, can result in a 1% increase in total revenue for nonprofits.

360MatchPro brings matching gift opportunities directly to your donors, funneling in corporate revenue that had previously been slipping through your fingertips. And more than 70% of the largest nonprofits are already employing the solution!

How to Upgrade Your Account to 360MatchPro

Ready to upgrade your account? It’s easy!

To upgrade your subscription from the Legacy Plan to 360MatchPro, please submit a support ticket. You’ll want to include the following information to streamline the process:

The username or primary email address on file. (If you don’t have this information, please provide the name of your organization so we can locate your account)
A request stating, “Please upgrade my account from the Legacy Plan to 360MatchPro.”
An indication that you understand there will be a prorated charge to upgrade.

From there, we’ll process the request, following up via email and connecting you with an Account Executive. Our team will work to fit your organization with the right plan for your needs. Then, we’ll get you up and running with 360MatchPro as soon as possible.

You’ll be matching more gifts than ever in no time. And you can sit back and watch it happen⁠—while attending to more pressing mission matters⁠. That’s thanks to the magic of automation!

Double the Donation Releases Enhanced Blackbaud CRM™ Matching Gift Integration Using New Blackbaud SKY API®

March 6, 2023/in About Double the Donation /by Adam Weinger

Double the Donation is excited to debut an enhanced Blackbaud CRM™ integration with Blackbaud’s new SKY API® technology. As a Premier ISV Partner in the Blackbaud ecosystem and a SKY API early adopter, Double the Donation is thrilled to release this updated iteration to the Blackbaud CRM integration.

This innovative solution will further streamline the matching gift process and help organizations continue to take advantage of the billions of dollars in unclaimed matching gift revenue.

“Blackbaud is constantly looking for ways to innovate and propel our technology forward, and the 360MatchPro and Blackbaud CRM integration using our new SKY API technology does just that,” said Bill Walsh, Director of Innovation Blackbaud. “With this enhancement, organizations can utilize the leading matching gift solution and raise more from matching gifts without sacrificing staff time or effort.”

This enhanced matching gift technology makes it even simpler for Blackbaud CRM users to connect their Blackbaud and 360MatchPro instances and start raising more from corporate matching gifts.

“It’s been an exciting process as our development team started working with Blackbaud’s new SKY API technology, and we are thrilled to release this enhanced integration functionality,” said Adam Weinger, President of Double the Donation. “This new technology allows organizations to focus on the most important parts of their mission while still increasing matching gift revenue with the power of 360MatchPro.”

360MatchPro and Blackbaud CRM’s integration equips fundraisers with the industry leading matching gift software, effortlessly connecting donors to next steps and raising more for the causes that matter most.

Activate in Seconds and Start Raising More from Matching Gifts!

With this seamless integration and streamlined activation process, you can connect your Blackbaud CRM and 360MatchPro instances in minutes.

Once you’ve connected Blackbaud CRM to your 360MatchPro account, you’re all set! 360MatchPro allows you to send automated email notifications to donors to determine their matching gift eligibility and then connect donors to their matching gift application form based on their employer information. This means donors can start the matching gifts process with just one click making it even easier to drive revenue with matching gifts.

Drive More Matching Gifts to Completion with 360MatchPro!

360MatchPro ensures your matching gift opportunities don’t fall through the cracks.

Take advantage of this solution to:

Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.

Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.

Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

Ready to drive matching gifts for your next fundraising effort? Schedule a personalized demo to learn how matching gifts can fund your mission.

About Blackbaud: The Blackbaud Partner Network is a group of leading technology and services firms providing the social good community with the solutions, applications, and strategies they need to make a difference in their local communities and worldwide. To learn more about Blackbaud’s Technology Partner program, visit: http://www.blackbaud.com/partners

Double the Donation and Harness Giving Release 360MatchPro Matching Gifts Integration

March 1, 2023/in About Double the Donation /by Adam Weinger

Double the Donation and Harness Giving have teamed up to provide nonprofits with advanced matching gift automation functionality with a 360MatchPro integration with Harness Giving forms.

“At Harness, we believe that the giving process should be empowering for the donor and stress-free for the nonprofit,” said Miraj Patel, Founder and CEO at Harness Giving. “By incorporating matching gifts seamlessly into our giving forms, donors are equipped with the tools to double their impact without major efforts from the nonprofit. It’s a clear win-win for everyone.”

The new integration allows donors to discover their match eligibility via a search from Double the Donation’s database of over 24,000 companies. Once a donor finds their company, they are presented with information on their employer’s matching gift program and are guided to complete the matching gift process.

“Our aim is to close the donor awareness gap and help nonprofits claim some of the $4-7 billion left on the table each year,” said Adam Weinger, President at Double the Donation. “With this new integration, Harness and Double the Donation are aligned in our mission to help organizations raise more from matching gifts.”

Now, mutual clients of Harness and Double the Donation can boost their fundraising potential by activating the turnkey integration. Read on to learn more about how 360MatchPro operates on Harness Giving pages.

Activate in Seconds and Start Raising More from Matching Gifts!

With the new Harness Giving and 360MatchPro by Double the Donation integration, you can easily set up a connection without any custom coding required. Just enter your API keys from your 360MatchPro account to your Harness Giving platform, toggle Employer Matching on for your desired forms, and you’re ready to go!

Once you’ve completed the setup process, donors will be able to search their employer’s name on the donation page via the 360MatchPro auto-complete search tool. 360MatchPro can then send them their next steps via email to help move that gift to completion!

The new functionality integrates seamlessly with the Harness Giving donation experience, meaning your donors can discover their eligibility while your giving pages maintain their modern Harness Giving style.

Drive More Matching Gifts to Completion with 360MatchPro!

The 360MatchPro and Harness Giving integration empower donors to deepen their impact on the organizations and campaigns they care about most, and empowers nonprofits to pursue their matching gift opportunities with more advanced and easy-to-use functionality. Check out these extra benefits:

Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

Ready to get started with raising more from matching gifts? Request a demo today and let us know you use Harness Giving for your fundraising!

About Harness Giving: With a focus on recurring giving, our subscription platform helps nonprofits create seamless, gratifying experiences – from marketing and fundraising to stewardship. Donating should never feel out of reach, so our customizable tools encourage people to give in ways that suit them best, helping nonprofits tap into a wider network of donors.

The Basics: What Is Matching Gift Marketing?

The Value of Effectively Marketing Matching Gifts

Marketing matching gifts is a direct solution to this critical problem.

Best Practices for Successful Matching Gift Marketing

Train your internal team.

Consider your timing.

Leverage multimedia elements.

Employ an omnichannel marketing strategy.

Key Matching Gift Marketing Channels for Nonprofits

Email

Digital Newsletters

Acknowledgment Emails

Dedicated Match Emails

Email Signatures

Social media

Website

Dedicated Matching Gift Page

Ways to Give Page

Navigation Bar

Blogs

Donation Process

Online Ads

Text message

Direct mail

Building Out an Impactful Matching Gift Marketing Toolkit

A Matching Gift Automation Platform

Integrable Fundraising Technologies

Bonus! How Companies Can Market Matching Gifts to Employees

Wrapping Up & Additional Resources

Drive More Matching Gifts to Completion with 360MatchPro!

Activate in Seconds and Start Raising More from Matching Gifts!

Drive More Matching Gifts to Completion with 360MatchPro!

EveryAction and Double the Donation Partner to Launch Advanced Matching Gift Integration

Activate in Seconds and Start Raising More from Matching Gifts!

Drive More Matching Gifts to Completion with 360MatchPro!

What is Responsive Fundraising?

The Importance of Suggesting

Why “Suggest” and Not “Ask”

Why Suggesting Matching Gifts Makes Sense

4 Ideas for Suggesting a Matching Gift

Option 1: Suggesting Matching Gifts in the Donation Process

Option 2: Build the Suggestion Into Your Thank You Cadence

Option 3: Email Your Donors Suggesting a Matching Gift

Option 4: Suggesting Matching Gifts in Ongoing Cultivation Efforts

Other Suggestions to Make

Conclusion

The Matching Process Made Easy for Donors, Companies, and Nonprofits

Making Corporate Philanthropy Better, One Match at a Time

Activate in Seconds and Start Raising More from Matching Gifts!

Drive More Matching Gifts to Completion with 360MatchPro!

Does Double the Donation still offer the Legacy Plan?

What is 360MatchPro?

Key Differences | Legacy Plan vs. 360MatchPro

Additional differences between the two subscription plans include…

Matching Gifts Within the Donation Process

Automated and Customized Follow-Up Emails

70+ Fundraising Software Integrations

More In-Depth Data Reporting

Insights From Orgs That Upgraded From Legacy Plan to 360MatchPro

How to Upgrade Your Account to 360MatchPro

Activate in Seconds and Start Raising More from Matching Gifts!

Drive More Matching Gifts to Completion with 360MatchPro!

Activate in Seconds and Start Raising More from Matching Gifts!

Drive More Matching Gifts to Completion with 360MatchPro!

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