In-kind donations play a vital role in helping nonprofits fulfill their missions. After all, they provide goods and services without the need for financial expenditure. From donated supplies to volunteer-provided expertise, these contributions significantly expand an organization’s resources and potential. However, to maximize the value of each contribution and ensure compliance with regulations, effectively tracking in-kind donations for nonprofits is a must.
In this guide, we’ll explore the essentials of tracking in-kind donations, offering actionable insights to streamline your organization’s processes. This includes:
In-kind donations have the potential to bring a nonprofit’s fundraising to new heights. Accurate tracking not only helps maintain transparency with stakeholders but also aids in recognizing and appreciating the generosity of donors. Read on to find out how you can do so!
What are in-kind donations?
In-kind donations are non-monetary contributions provided to nonprofit organizations. Instead of giving funds, donors (individuals and companies alike) offer tangible items or professional skills to support the organization’s mission.
Types of in-kind donations include:
Goods or products (examples: technology, office supplies, clothing, rental space, or food items)
Services or expertise (examples: marketing, IT, or legal services, administrative support, etc.)
All in all, in-kind donations help nonprofits save money, allocate resources efficiently, and expand their capacity to deliver services.
The importance of tracking in-kind donations for nonprofits
Tracking in-kind donations is essential for nonprofits for several reasons, including compliance, transparency, and maximizing impact. Here’s a closer look at why it’s so important:
Financial Accountability and Transparency
Nonprofits are often held to high standards of financial accountability by donors, grantmakers, and regulatory bodies. Properly tracking in-kind donations ensures that the organization’s financial records accurately reflect the total value of resources received. This transparency builds trust with stakeholders and demonstrates the nonprofit’s ability to manage resources responsibly.
Tax Compliance
For both the nonprofit and the donor, tracking in-kind donations is critical for tax purposes. The IRS requires nonprofits to maintain detailed records of all donations, including non-cash contributions, to remain compliant with tax regulations. Accurately valuing and recording in-kind donations also allows the organization to provide appropriate documentation for donors who wish to claim tax deductions.
Program Planning and Resource Allocation
Tracking in-kind donations gives nonprofits a clear understanding of the resources they have available. This insight helps with effective program planning and resource allocation, ensuring that goods and services are used where they’re most needed. It also highlights gaps in resources, enabling nonprofits to seek additional support strategically.
Recognition and Stewardship
Recognizing and appreciating your donors—whether of the individual or corporate variety—is a key aspect of fostering long-term relationships. By accurately tracking in-kind contributions, nonprofits can properly acknowledge contributors’ generosity through thank-you letters, public recognition, impact reports, and more. This recognition strengthens loyalty and encourages future support.
By implementing robust systems to track in-kind donations, nonprofits can ensure compliance, enhance donor relationships, and make informed decisions to advance their missions effectively.
6 Steps for tracking in-kind donations effectively
Understanding the specific process for tracking in-kind donations is vital for nonprofits to ensure accuracy, compliance, and efficiency in their operations. Feel free to follow the steps outlined below to manage in-kind donation tracking from start to finish.
1) Identify in-kind giving opportunities.
The first step to tracking and securing in-kind donations is knowing where to look—and that’s often the hardest part. Corporate in-kind giving programs can be difficult to track down, scattered across company websites, or only shared internally with employees. That’s why leveraging a centralized, trusted resource can make all the difference.
With Double the Donation’s corporate giving database, identifying in-kind giving opportunities has never been easier. In addition to its well-known matching gift data, the platform now includes a curated list of companies that offer in-kind support to nonprofits, schools, and universities. Whether you’re looking for donated products, services, gift cards, or sponsorships, this tool lets you uncover a wide range of options, making it easier to apply than ever before.
2) Track your in-kind donation asks and applications.
Keeping a record of in-kind donation requests ensures that nonprofits can manage their outreach efforts effectively. For the best results, this involves documenting:
Who was asked for a donation (specific individuals, businesses, or organizations).
The specific items or services requested.
The date and method of the ask (e.g., email, phone call, or meeting).
Any responses, follow-ups, or commitments received.
Overall, this step helps nonprofits stay organized, avoid duplicate asks, and track progress toward meeting their resource needs. It also provides valuable data for future planning, showing which requests are most likely to be successful.
Meanwhile, if a company uses an in-kind donation application process, you’ll want to have a system for managing those engagements, too.
3) Create an inventory of donated goods and services.
Once donations are received, they should be cataloged in an inventory system, likely using your donor or fundraising database. For the best results, this involves noting:
The type of donation (e.g., goods, services, etc.).
The quantity and condition of donated items.
Any restrictions or specific terms related to the donation’s use.
Maintaining an inventory ensures that all in-kind donations are accounted for and can be allocated appropriately. It also helps prevent waste or mismanagement and allows the organization to quickly identify available resources when needed.
4) Determine the Fair Market Value of each in-kind gift.
Despite in-kind donations being non-cash gifts, it’s important to note the estimated value a good or service provides for your organization. For this, it’s generally recommended to determine and record in-kind gifts by their Fair Market Value.
Fair Market Value (FMV) is the estimated price the donated goods or services would fetch on the open market. This step involves researching comparable values or consulting with professionals for services. For example:
Use retail prices for goods.
Seek professional appraisals for high-value items or unique contributions.
Refer to industry standards for services like legal advice or graphic design.
Accurate valuation is crucial for financial reporting, compliance with tax regulations, and demonstrating the impact of the donation. FMV also ensures transparency with donors and stakeholders, making it an invaluable step in the in-kind donation tracking process.
5) Record the donation in your CRM.
In order to maintain accurate accounts of all donations, in-kind and monetary alike, it’s important that your team records the donation in its CRM. After all, a nonprofit’s Constituent Relationship Management (or CRM) system should include the following details:
Donor information (name, contact details).
Details of the donation (type, FMV, date, and purpose).
Any follow-up actions, such as thank-you messages or recognition.
Recording donations in a CRM allows nonprofits to centralize donor data, track giving histories, and analyze trends. This information is invaluable for individual and corporate stewardship efforts, future fundraising campaigns, and reporting to funders or auditors.
6) Provide a gift receipt for each donation.
After receiving an in-kind donation, the nonprofit should issue a formal receipt to the donor. Providing a receipt is a professional and ethical practice that acknowledges the donor’s contribution. It also helps donors claim tax deductions and reinforces their trust in the organization, encouraging future support.
This receipt should include the following information:
Name of the organization
Statement of tax exemption
Date of donation
Description of donation
Disclosure of quid pro quo contributions
In order to comply with IRS regulations, you’ll need to send an acknowledgment letter for each in-kind gift valued at $250 or more. However, it’s a good practice to thoroughly thank your donors for gifts of any size, so we recommend providing gift receipts for all in-kind donations you receive.
Top data to track to maximize in-kind donations
Tracking top data points is essential to maximize the effectiveness and impact of in-kind donation tracking. By focusing on key pieces of information, nonprofits can maintain accurate records, streamline processes, and enhance their operational efficiency.
Nonprofits should track companies that regularly provide in-kind support or have a history of significant contributions to their causes. Key data includes:
Company names and contact information.
Types and values of past donations.
Industries represented and areas of expertise.
Identifying top contributors helps nonprofits focus their corporate outreach on organizations that are most likely to support their mission. It also provides a starting point for building partnerships and expanding support networks.
In-kind donor engagement history
It’s important to recognize which donors (corporate and individual alike) are contributing in-kind gifts to your cause—and what kinds of other support they’ve given in the past. That said, this data point involves tracking how and when donors have engaged with the organization regarding in-kind contributions.
Key details include:
Previous in-kind donations made, including dates and values.
Types of goods or services donated.
Communication history, such as thank-you notes, follow-ups, and invitations to events.
Notes on the donor’s preferences or special requests.
All in all, understanding donor engagement history helps nonprofits tailor their outreach efforts, strengthen relationships, and encourage repeat contributions. It also provides insights into what motivates donors to give in-kind, enabling more effective asks in the future.
Types of in-kind donations received
This data tracks the variety of goods and services provided by donors. Key categories include:
Tangible goods (e.g., food, equipment, clothing).
Professional services (e.g., legal advice, marketing support).
Use of space or equipment (e.g., event venues, vehicles).
Understanding the types of in-kind donations received helps nonprofits identify patterns and gaps in their resources. It also aids in planning future donation campaigns and recognizing the specific needs of their programs.
Donors’ employment information
Tracking donors’ employment details can reveal potential connections to companies or industries that may provide in-kind contributions or other forms of support. Key data points include:
This information can help nonprofits identify opportunities for workplace giving programs, corporate sponsorships, or other forms of support. It also enables nonprofits to approach donors for introductions to decision-makers at their organizations.
Donation referral sources
This tracks how donors learn about the organization and its need for in-kind donations. Common referral sources include:
Word-of-mouth recommendations.
Social media or online campaigns.
Corporate partners or community events.
Knowing referral sources allows nonprofits to evaluate the effectiveness of their outreach strategies and focus on channels that yield the most support. It also highlights the importance of cultivating relationships with individuals and organizations that refer potential donors.
In-kind donation impact
Tracking the impact of in-kind contributions involves measuring how these donations have supported the nonprofit’s mission. Key data points include:
Cost savings achieved through in-kind support.
The number of people served using the donated goods or services.
Stories or testimonials demonstrating the benefits of the contributions.
Quantifying the impact of in-kind donations strengthens the nonprofit’s ability to communicate its value to stakeholders, including donors, funders, and the community. This data can be used in reports, grant applications, and marketing materials to showcase the organization’s success and inspire further support.
Unlock In-Kind Donation Opportunities with Double the Donation
Double the Donation’s database provides comprehensive information about workplace giving programs, including in-kind donation opportunities provided by various organizations. By leveraging our platform, nonprofits can easily identify companies that offer in-kind donations while also seeing details about their matching gift, volunteer grant, payroll giving, and corporate grant programs. This streamlined approach helps you focus on securing more in-kind gifts, without wasting time on guesswork or manual research. Explore the full potential of our database to supercharge your in-kind donation strategy today!
Wrapping up & additional resources
For nonprofits, tracking in-kind donations is more than just a best practice; it’s a cornerstone of effective fundraising and donor management. By implementing organized systems, ensuring proper valuation, and maintaining clear records, your organization can enhance donor relationships, meet compliance standards, and better measure its impact.
As your nonprofit embraces these strategies, you’ll be well-positioned to turn in-kind contributions into powerful tools for advancing your mission. With transparency and efficiency on your side, your team can focus on what truly matters—making a difference in the communities you serve. Good luck!
Keep learning—check out the following additional resources to continue growing your fundraising and corporate giving knowledge:
https://doublethedonation.com/wp-content/uploads/2025/01/DTD_Tracking-In-Kind-Donations-for-Nonprofits-What-to-Know_Feature.png6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2025/11/DTD-horizontal-logo-300x63.pngAdam Weinger2025-01-02 16:37:462025-11-07 05:03:24Tracking In-Kind Donations for Nonprofits: What to Know
Double the Donation is thrilled to launch a new partnership with volunteer management software Bugle, aimed at energizing volunteers through corporate volunteering incentives. The seamless volunteer integration between Double the Donation Volunteering and Bugle enables nonprofits and schools to maximize their volunteers’ impact by unlocking corporate incentives like volunteer grants and volunteer paid time off.
With the new integration, organizations can now include Double the Donation’s employer search tool directly within the Bugle volunteer signup forms and inform volunteers of their eligibility for corporate volunteer incentives as they register for a shift. Educating supporters about their corporate incentive programs at the time of signup encourages them to engage with organizations in new ways, boosting volunteer recruitment, engagement, and retention.
“Our core goal at Bugle is to equip those who want to help with the right tools for making an impact. Our integration with Double the Donation’s volunteer module illustrates our commitment to that goal,” said Ryan Johnson, Co-Founder of Bugle. “We’re excited to see the Double the Donation Volunteering integration help our mutual clients deepen their volunteers’ support through volunteer grant and volunteer time off programs.”
Once volunteers discover their incentive program eligibility, Double the Donation Volunteering directs them to their employer’s next steps in claiming volunteer grants and time off, helping nonprofits drive more volunteer incentives to completion.
“With corporate social responsibility programs rising in recent years, volunteer incentive programs are now a fundamental tool for nonprofits to leverage in their fundraising and volunteer strategies,” said Adam Weinger, President of Double the Donation. “The integration between Double the Donation Volunteering and Bugle will help more nonprofits utilize these programs to increase volunteer hours, claim more corporate donations, and motivate their supporters.”
The Bugle and Double the Donation Volunteering integration is now available for mutual clients of Double the Donation and Bugle. Follow our integration guide to get connected.
Ready to enhance volunteer engagement with corporate incentives? Request a personalized demo with the Double the Donation team today. Be sure to mention you use Bugle!
About Bugle
Bugle is a Nashville-based volunteer management software company that specializes in empowering nonprofit community outreach. Focused on providing innovative solutions to streamline volunteer coordination, our software enables nonprofits to significantly increase their efficiency and impact. Our unique platform allows nonprofits to quickly organize events, capture volunteer data, and turn community outreach into fundraising success. For more information, please visit Bugle.
About Double the Donation:
Automate your matching gift fundraising and corporate volunteering with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify individuals who qualify for corporate philanthropy initiatives, drive increased participation, and gain actionable insights from the programs. Double the Donation integrates directly into donation forms, CRMs, volunteer management platforms, and other nonprofit technology solutions to capture employment information and follow up with donors accordingly. To learn more, visit Double the Donation.
https://doublethedonation.com/wp-content/uploads/2024/10/Bugle.png5801550Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2025/11/DTD-horizontal-logo-300x63.pngAdam Weinger2024-12-16 13:24:292025-09-26 02:09:13New Integration: Double the Donation and Bugle Team Up to Boost Volunteer Impact
https://doublethedonation.com/wp-content/uploads/2024/12/DTD_How-to-Get-Sponsors-for-an-Event-A-Fundraisers-Guide_Feature.png6001600Julia Beltranhttps://doublethedonation.com/wp-content/uploads/2025/11/DTD-horizontal-logo-300x63.pngJulia Beltran2024-12-12 18:46:502025-11-26 04:39:37How to Get Sponsors for an Event: A Fundraiser’s Guide
https://doublethedonation.com/wp-content/uploads/2024/12/DTD_Top-Companies-that-Donate-to-Silent-Auctions_Feature.png6001600Julia Beltranhttps://doublethedonation.com/wp-content/uploads/2025/11/DTD-horizontal-logo-300x63.pngJulia Beltran2024-12-11 18:35:572025-11-26 04:42:56Companies that Donate to Silent Auctions: Our 25 Top Picks
What is the Guide to Securing Matching Gift Buy-In?
Double the Donation’s Guide to Securing Matching Gift Buy-In is designed to be your go-to resource for understanding, leveraging, and maximizing corporate matching gift opportunities for your organization. Matching gifts, often overlooked, supply an incredible source of funding for nonprofits—offered by companies to financially reward the causes their employees care about. However, many teams aren’t fully aware of how these programs work or how to tap into them effectively.
In this guide, you’ll find everything you need to know about matching gifts, from understanding the basics and eligibility requirements to actionable tips on how to increase participation and track results. We provide examples of companies offering generous matching gift programs, best practices for educating and engaging donors, and strategies for fostering relationships with corporate partners.
Whether you’re new to the concept of matching gifts or looking to refine your existing approach, this resource offers detailed insights to help you unlock additional funding and deepen your engagement with both individual and corporate supporters.
Why download the Guide to Securing Matching Gift Buy-In?
Maximize fundraising potential.
Access actionable strategies to significantly boost donation revenue by leveraging corporate matching gift programs. By understanding how to tap into this often underutilized resource, nonprofits can unlock additional funding.
Streamline matching gift processes.
Uncover clear steps for optimizing the management of matching gifts, from identifying eligible donors to simplifying the follow-up process. This helps organizations save time and effort while ensuring they don’t miss out on match-eligible contributions.
Enhance donor engagement.
Donors are more likely to give if they know about matching gifts. Unleash best practices for educating and motivating donors to participate in matching gift programs, strengthening donor relationships and increasing engagement with your cause.
Austin, Texas, is not only known for its vibrant culture and innovative tech scene but also for its strong sense of community and corporate social responsibility. Many businesses in the area actively support local nonprofits through matching gift programs, allowing employees to double or even triple their contributions to charitable organizations.
By understanding and leveraging these opportunities, nonprofits can unlock substantial additional funding and strengthen their relationships with corporate partners.
In this post, we’ll explore the top matching gift companies in Austin, Texas, highlight their programs, and share actionable tips for nonprofits to maximize their impact through these initiatives.
Let’s dive in!
Dell
Dell offers a generous matching gift program, matching all global full- and part-time employee donations of between $10 and $10,000 each year. And nearly all nonprofit organizations are eligible to receive funding through the program! However, in order to qualify for matching gifts, donations must be made directly through the company’s CSR portal.
Oracle encourages its employees to give back to their communities through its leading matching gift program. Currently, full-time and part-time employees are invited to participate, with the company matching donations between $20 and $1,000 each year. Organizations that fall under the realms of education (K-12 included), health and human services, and environmental nonprofits qualify to receive funds through the program.
Indeed aims to make giving back as easy and accessible for its employees as possible—and that’s where the company’s matching gift program comes in. Each year, team members are invited to get their gifts matched to their favorite organizations (including schols, health and human services, arts and cultural organizations, civic and community groups, environmental causes, and many other nonprofits). Gifts between $5 and $500 are matchable at a 1:1 ratio, and full- and part-time employees alike are encouraged to get involved.
In order to inspire community involvement across its workforce, AMD participates in matching gifts to nonprofits of all shapes and sizes. Each year, employees are eligible to request between $25 and $1,500 in matches to their favorite causes. Not to mention, AMD’s matching gift program is open to full and part-time employees as well as their spouses.
Vrbo, a subsidiary of Expedia, matches employee donations as a way to inspire community involvement and philanthropy among its staff. Matching team members’ gifts of between $15 and $10,000 per year, Vrbo and its parent company are eager to double the impact made by individual donors to the causes they care about.
Not to mention, the company also offers volunteer grants worth $30 an hour!
Matching gift programs offered by Austin-based companies present a powerful opportunity for nonprofits (specifically those operating in the Texas area) to amplify their fundraising efforts.
By educating donors, streamlining the matching process, and actively engaging with corporate partners, organizations can tap into untapped potential and achieve greater impact. With the right strategies, Austin nonprofits can turn these matching gifts into a sustainable funding stream, helping them drive their missions forward and make a lasting difference in their community.
Don’t miss out—start optimizing your matching gift efforts today!
For more information, check out the following recommended resources:
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When it comes to marketing matching gifts, your nonprofit’s website is one of your most invaluable assets. Creating an effective matching gift web page is one of the simplest yet most impactful ways for nonprofits and other groups to boost their fundraising efforts. By educating donors about corporate matching gift programs and providing easy access to necessary tools, your organization can unlock untapped revenue and double—or even triple—contributions. But what makes these matching gift web pages truly successful?
In this post, we’ve compiled the top 8 examples of matching gift web pages from leading nonprofits to inspire your own design. These include:
From user-friendly layouts to compelling calls to action, these examples showcase how organizations can engage their audiences, streamline the gift-matching process, and drive impressive results. But before we dive in, we want to review the basics.
What are Matching Gift Web Pages?
Matching gift web pages are dedicated sections on a nonprofit’s website designed to educate donors about corporate matching gift programs and encourage them to take advantage of the opportunities. These pages serve as a centralized resource to inform supporters that their donations could be doubled through their employers’ philanthropic initiatives, significantly amplifying the impact of their contributions.
Matching gift web pages are essential for nonprofits to raise awareness and capture additional revenue that might otherwise be overlooked. By simplifying the process and making resources readily accessible, these pages help donors understand the value of matching gifts—and ultimately take action.
Whether you’re building a new page from scratch or simply optimizing an existing one, these ideas will help you build a matching gift page that resonates with your donors to drive action.
Founded in 1865, Lehigh University is a private research institution in Bethlehem, Pennsylvania, known for its strong engineering, business, and arts programs. Its mission is to advance learning, promote research, and serve society.
Lehigh actively promotes matching gifts by educating alumni, parents, and donors about corporate matching opportunities. The university’s giving portal features a searchable matching gift database, making it easy for donors to identify whether their employers participate in such programs and maximize their support for Lehigh’s academic initiatives and campus projects.
Standout feature: Matching gift search tool, supplying company-specific program insights and forms for thousands of matching gift providers
The University of Georgia (or UGA), founded in 1785, is a public research university in Athens, Georgia. As one of the oldest public institutions in the United States, UGA’s mission focuses on fostering excellence in education, research, and public service to positively impact its students and communities.
To support its robust academic and extracurricular programs, UGA leverages corporate matching gift programs. The university encourages donors to double their contributions by providing an accessible matching gift tool on its giving pages and highlighting companies that participate in such programs to increase donor engagement.
Standout feature: Highlighting top employers that match employee donations to the university, including collapsible program guidelines for easy access
The American Red Cross, founded in 1881, provides emergency assistance, disaster relief, and education across the globe. Its mission centers on alleviating human suffering during times of crisis through volunteerism and donor support.
The Red Cross strategically integrates matching gift opportunities into its fundraising efforts by maintaining a dedicated matching gift web page and promoting corporate philanthropy during major campaigns. This ensures donors can maximize their impact when supporting disaster response and preparedness programs.
Standout feature: Embedded donation form within the matching gift page, making it easy for donors to take the next steps and make their initial donations (if they haven’t already!) before requesting a match
Save the Children is a global nonprofit founded in 1919 that aims to improve the lives of children through education, health care, and protection during crises. Operating in over 100 countries, the organization is committed to ensuring every child has the chance to thrive.
Save the Children emphasizes matching gifts by actively educating donors about corporate matching opportunities. Their fundraising campaigns often highlight matching gift options, making it easy for supporters to search for their employers and multiply their contributions to the cause.
Standout feature: Complete visualization of the matching experience using educational graphics, walking through the process step-by-step
Susan G. Komen, established in 1982, is a leading organization dedicated to ending breast cancer through research, advocacy, and community support. Known for its iconic Race for the Cure events, the nonprofit focuses on raising awareness and funding for breast cancer programs.
Susan G. Komen also encourages donors to explore matching gift options through dedicated web tools and donor communications. Its emphasis on corporate matching helps secure additional funding for research and support services, amplifying the impact of individual donations.
Standout feature: Matching gift Q&A section, covering all the basics of corporate matching gifts that donors may need to know to participate in the programs
Feeding America is the nation’s largest domestic hunger-relief organization, working with food banks, pantries, and meal programs to address food insecurity. Founded in 1979, the organization’s mission is to ensure no one in the United States goes hungry.
In order to do so, Feeding America actively incorporates matching gifts into its fundraising strategy by partnering with companies and their employees to double donor contributions. Their website features a matching gift page and tools to make it easy for supporters to multiply their impact and help feed more people in need.
Standout feature: Simple step-by-step breakdown of the matching gift process, making it easy for donors to check their eligibility, submit a request, and multiply their impact
Matching Gift Web Page #7: Shriners Hospitals for Children
Shriners Hospitals for Children, established in 1922, provides specialized pediatric care, conducts innovative research, and offers educational programs regardless of a family’s ability to pay. Its mission is to improve the health and well-being of children with orthopedic conditions, burns, and other special healthcare needs.
The organization encourages matching gifts through its donation platform, helping donors maximize their contributions to provide critical care and expand the reach of its services.
Standout feature: Section overviewing the significant and widespread benefits of matching gifts for the organization, encouraging donors to get involved
Matching Gift Web Page #8: Humane Society of the United States
The Humane Society of the United States, established in 1954, works to promote the humane treatment of animals through advocacy, education, and rescue efforts. Its mission includes addressing animal cruelty, advocating for stronger protections, and supporting shelter programs.
HSUS integrates matching gift strategies into its fundraising by promoting employer-matching programs on its donation pages and in donor communications. By leveraging corporate philanthropy, the organization maximizes funding to protect and save more animals than otherwise possible.
Standout feature: Mission-related imagery, leveraging photos of animals in multiples to represent matching gift opportunities
Wrapping Up & Additional Resources
A well-designed matching gift web page is a powerful tool for raising awareness about corporate philanthropy and increasing revenue for your nonprofit. By implementing best practices and tailoring your matching gift page to your audience’s needs, you can make it easier for donors to navigate the process and for your organization to capture every eligible match.
Remember: the key to success is a seamless experience that encourages donors to check their matching gift eligibility and follow through with their requests.
Take inspiration from these examples, and start building a matching gift web page that maximizes your nonprofit’s potential to secure corporate matches and amplify its mission. Good luck!
For more information on matching gifts and other corporate giving opportunities, we recommend checking out these additional resources:
https://doublethedonation.com/wp-content/uploads/2024/11/DTD_Matching-Gift-Web-Pages-9-Top-Examples-to-Be-Inspired-By_Feature.png6001600Julia Beltranhttps://doublethedonation.com/wp-content/uploads/2025/11/DTD-horizontal-logo-300x63.pngJulia Beltran2024-12-02 15:09:222025-11-24 06:47:54Matching Gift Web Pages: 8 Top Examples to Be Inspired By
Double the Donation partners with nonprofits to help them increase their fundraising revenue from employee matching gifts and volunteer grant awards.
To help nonprofits get started, we’ve created a short list of some of the top companies with matching gifts in major metropolitan areas. Tapping into these unique sources of funding can double an organization’s donations overnight.
Dallas Matching Gift Companies
Dallas is the 3rd largest city in the state of Texas and a large commerce center. In addition to the major oil companies, many other publicly traded companies call Dallas home. Learning more about these companies and their employee gift giving programs is a vital first step in increasing fundraising revenue.
The following list contains some of the many companies in Dallas area that offering employee matching gift programs.
AT&T
AT&T is the largest provider of mobile and fixed telephone systems in the United States. As of 2022, it is the fourteenth-largest company in the U.S. by total revenue.
While AT&T doesn’t offer an official “matching gift program,” the company supports the organizations which employees are passionate about through its Cause Cards program.
Cause Cards are grants from the AT&T Foundation given to eligible charities recommended by employees. All employees that participate in the annual Employee Giving Campaign will be eligible to receive a Cause Card.
Employee pledges will be eligible for a Cause Card on a sliding scale based on a percentage of total giving. These Cause Cards are expected to range from $25 – $250. Once employees make a recommendation for an eligible charity to receive a Cause Card, they are notified of the value of the grant and the deadline by which they need to redeem it.
Charles Schwabis a San Francisco based company that works hard to make a positive impact on the communities in which it’s employees live and work. Last year, Charles Schwab employees volunteered over 30,000 hours to hundreds of nonprofit organizations.
The company matches employee donations as small as $25 and as large as $1,000 at a 1:1 ratio.
Charles Schwab will also give group volunteer grants of up to $1,000.
ExxonMobil will match up to $7,500 to educational institutions at a 3:1 rate (meaning up to $22,500 in a company contribution) and up to $2,000 to other nonprofit organizations for each employee.
https://doublethedonation.com/wp-content/uploads/2013/02/DTD_Location-Specific-Companies-With-Matching-Gift-Programs_Dallas.jpg6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2025/11/DTD-horizontal-logo-300x63.pngAdam Weinger2024-11-25 00:34:212024-11-27 19:49:07Companies in Dallas, Texas, that Match Employee Donations
Incorporating matching gifts into your nonprofit’s marketing strategy can unlock significant fundraising potential year-round. However, timing is everything when it comes to making a matching gift impact. By aligning your campaigns with key dates, seasons, and donor behaviors, you can ensure your message resonates at just the right moments. And lucky for you, a matching gift content calendar can help you stay organized, intentional, and proactive in promoting these valuable opportunities.
That’s why, in this blog post, we provide a year-round guide to crafting a strategic matching gift marketing calendar. This includes key promotional opportunities, such as:
From New Year’s resolutions to year-end giving, we’ll explore how to integrate matching gifts into your outreach efforts, ensuring your nonprofit maximizes donor participation and doubles impact throughout the year.
Let’s get started—at the beginning!
Start-of-year follow-ups
When: January
The beginning of the year is a golden opportunity to follow up with donors from the previous year, especially those who contributed during the busy holiday giving season. Many donors may not have submitted their matching gift requests yet, and corporate deadlines for these submissions often fall early in the year.
(Fun fact: Companies like Best Buy, A&E Television Networks, H&R Block, Home Depot, and Fifth Third Bank have established matching gift deadlines the following year after a gift is made, allowing for a few-month grace period.)
By encouraging donors to act promptly at the start of the new year, nonprofits can tap into unclaimed matching gift revenue while it’s still accessible.
Here’s an example social media post you can use to get started:
To make the most of this opportunity, nonprofits should send personalized emails to donors who gave in the last year. For the best results, these messages should include clear instructions for submitting matching gift requests and provide links to tools that simplify the process. Highlighting the additional impact their match could create—such as doubling the number of meals provided or trees planted—can also inspire action.
Matching Gift Month
When: February
February is recognized as Matching Gift Month, which offers a perfect platform to amplify awareness of corporate matching programs. This dedicated month gives organizations an opportunity to focus their messaging on educating donors and building momentum around matching gift opportunities.
Many donors remain unaware of their employers’ programs, making this an ideal time to bridge that knowledge gap.
Here’s an example email header you can use to get started:
To leverage Matching Gift Month effectively, nonprofits can host educational initiatives like webinars or Q&A sessions to demystify the matching gift process. Sharing success stories and testimonials from past matches can also inspire donors by showing the tangible results of their contributions. Meanwhile, creative campaigns using themed hashtags, such as #MatchingGiftMonth, can expand reach on social media and encourage sharing among supporters.
Match Madness
When: March
March is synonymous with the excitement of college basketball’s March Madness, and nonprofits can use this energy to create their own “Match Madness” campaigns. These themed initiatives add a sense of urgency and fun to matching gift outreach, appealing to donors’ competitive spirits and encouraging them to take action.
Here’s an example social post you can use to get started:
An effective Match Madness campaign involves setting a fundraising goal and tracking progress in real time, creating a dynamic and engaging experience for supporters.
Not to mention, borrowing sports-inspired messaging and graphics can make the campaign visually appealing and memorable.
Spring matching gift reminders
When: April-May
Spring is a season of renewal—and an excellent time to remind donors about matching gift opportunities. Donors may still be eligible to submit matching gift requests for contributions made in the previous year, and you’ll likely have received a good amount of new-year gifts, too. This makes spring an ideal period to encourage matching gift follow-through.
Here’s an example social post you can use to get started:
To capitalize on this season, nonprofits should send bright, cheerful reminders to donors, encouraging them to “spring into action” and double their impact.
Plus, newsletters and event follow-ups can be great places to incorporate matching gift messaging. Collaborating with companies to host spring workplace giving or volunteer events can further engage donors and employers in the matching gift process, too!
Summer matching gift reminders
When: June-August
Summer may be a slower season for fundraising, but it offers an opportunity to maintain donor engagement when they may have more downtime.
Reminders sent during the summer months can keep matching gifts at the top of mind and ensure nonprofits remain part of their supporters’ giving priorities.
Here’s an example social post you can use to get started:
Summer campaigns can stand out by incorporating fun, vacation-themed messaging, such as “Make a splash this summer by doubling your gift!”
Multi-channel outreach, including social media posts, postcards, and emails, can effectively engage donors who may not be checking traditional communication channels as frequently during this period.
Fall matching gift reminders
When: September-October
As the year transitions into fall, donors begin preparing for year-end giving. This makes it an ideal time to educate them about matching gifts and how they can get involved.
Here’s an example social post you can use to get started:
Nonprofits can maximize this opportunity by hosting donor appreciation events that include discussions about matching gifts. These events, whether virtual or in-person, provide a platform to educate donors while thanking them for their support.
End-of-year matching gift follow-ups
When: November-December
The end-of-year giving season is a critical time for nonprofits, and matching gift follow-ups can significantly boost revenue during this period. Many donors give generously in December, making it essential to remind them to submit matching gift requests while the contributions are still fresh in their minds.
As the year comes to a close, time-sensitive reminders should emphasize submission deadlines and the potential for doubled impact of their gift.
(Fun fact: Companies like UnitedHealth Group, CVS Health, 3M, AAA, and Subway all have enacted end-of-year matching gift deadlines, adding a layer of urgency to year-end submission reminders.)
Here’s an example email header you can use to get started:
Nonprofits can also highlight the tax benefits of year-end giving and matching gifts, providing donors with an extra incentive to take action.
Giving Tuesday matching gift outreach
When: Giving Tuesday and Matching Wednesday
Giving Tuesday is a global day of generosity—and one of the most important days for nonprofit fundraising. Pairing matching gifts with Giving Tuesday outreach is a powerful way to encourage donors to maximize their impact. Not to mention, the day following Giving Tuesday has been dubbed Matching Wednesday, a powerful opportunity to get the previous day’s gifts matched while momentum is high.
Here’s an example email header you can use to get started:
Nonprofits can promote matching gifts through Giving Tuesday (and Matching Wednesday) emails, social media posts, and campaign landing pages. Meanwhile, real-time impact updates and countdowns can establish a sense of urgency and excitement, driving donors to act.
Partnering with corporate sponsors to offer special (or one-off) matches on this day can further amplify results, inspiring supporters to give and share the campaign with their networks.
Bonus: Affinity day/week/month messaging
When: Your organization’s affinity day, week, or month
Affinity days, weeks, or months, such as Earth Day or Pride Month, provide nonprofits with a unique opportunity to align matching gift messaging with causes that resonate deeply with their donors. These special occasions create a natural connection between corporate giving and a specific mission, inspiring supporters to participate.
To make the most of these opportunities, nonprofits should tailor their messaging to the themes of the event. For example, during Earth Day, a nonprofit focused on environmental causes could highlight how matching gifts double the number of trees planted or acres of land restored.
Meanwhile, partnering with corporate sponsors that share the same values can also increase visibility and participation in matching gift programs.
Wrapping up & additional resources
A well-executed matching gift content calendar empowers your nonprofit to stay ahead of the curve. This allows organizations to make the most of every opportunity to promote corporate matching programs. Start planning your matching gift content strategy today, and watch as your nonprofit’s impact grows month by month.
Remember, each reminder, campaign, or social media post is a chance to connect donors with the power of doubling their contributions—and fueling your mission more.
Interested in learning more about matching gift strategies? Check out these recommended resources to continue growing your knowledge:
The Ultimate Guide to Marketing Matching Gifts. Take a deep dive into everything you need to know about marketing matching gifts. This comprehensive guide covers strategies for promoting matching gift opportunities through email, social media, direct mail, and more.
How to Get Matching Gifts Trending at Your Organization. Looking to boost matching gift awareness within your nonprofit? Learn to engage staff, educate donors, and leverage technology to create a culture of matching gifts that drive long-term results. Get the guide to learn how!
Top 20+ Matching Gift Companies: Leaders in Corporate Giving. Discover the companies setting the standard in corporate philanthropy. This resource highlights over 20 top employers with generous matching gift programs, including program details, eligibility requirements, and key insights.
https://doublethedonation.com/wp-content/uploads/2024/11/DTD_Matching-Gift-Content-Calendar-Marketing-Through-the-Year_Feature.png6001600Julia Beltranhttps://doublethedonation.com/wp-content/uploads/2025/11/DTD-horizontal-logo-300x63.pngJulia Beltran2024-11-22 17:05:542025-11-24 06:48:14Matching Gift Content Calendar: Marketing Through the Year
The Complete Guide to In-Kind Donations for Nonprofits
/in Nonprofit Basics, Learning Center /by Adam WeingerTracking In-Kind Donations for Nonprofits: What to Know
/in Corporate Sponsorships, Learning Center /by Adam WeingerIn-kind donations play a vital role in helping nonprofits fulfill their missions. After all, they provide goods and services without the need for financial expenditure. From donated supplies to volunteer-provided expertise, these contributions significantly expand an organization’s resources and potential. However, to maximize the value of each contribution and ensure compliance with regulations, effectively tracking in-kind donations for nonprofits is a must.
In this guide, we’ll explore the essentials of tracking in-kind donations, offering actionable insights to streamline your organization’s processes. This includes:
In-kind donations have the potential to bring a nonprofit’s fundraising to new heights. Accurate tracking not only helps maintain transparency with stakeholders but also aids in recognizing and appreciating the generosity of donors. Read on to find out how you can do so!
What are in-kind donations?
In-kind donations are non-monetary contributions provided to nonprofit organizations. Instead of giving funds, donors (individuals and companies alike) offer tangible items or professional skills to support the organization’s mission.
Types of in-kind donations include:
All in all, in-kind donations help nonprofits save money, allocate resources efficiently, and expand their capacity to deliver services.
The importance of tracking in-kind donations for nonprofits
Tracking in-kind donations is essential for nonprofits for several reasons, including compliance, transparency, and maximizing impact. Here’s a closer look at why it’s so important:
Financial Accountability and Transparency
Nonprofits are often held to high standards of financial accountability by donors, grantmakers, and regulatory bodies. Properly tracking in-kind donations ensures that the organization’s financial records accurately reflect the total value of resources received. This transparency builds trust with stakeholders and demonstrates the nonprofit’s ability to manage resources responsibly.
Tax Compliance
For both the nonprofit and the donor, tracking in-kind donations is critical for tax purposes. The IRS requires nonprofits to maintain detailed records of all donations, including non-cash contributions, to remain compliant with tax regulations. Accurately valuing and recording in-kind donations also allows the organization to provide appropriate documentation for donors who wish to claim tax deductions.
Program Planning and Resource Allocation
Tracking in-kind donations gives nonprofits a clear understanding of the resources they have available. This insight helps with effective program planning and resource allocation, ensuring that goods and services are used where they’re most needed. It also highlights gaps in resources, enabling nonprofits to seek additional support strategically.
Recognition and Stewardship
Recognizing and appreciating your donors—whether of the individual or corporate variety—is a key aspect of fostering long-term relationships. By accurately tracking in-kind contributions, nonprofits can properly acknowledge contributors’ generosity through thank-you letters, public recognition, impact reports, and more. This recognition strengthens loyalty and encourages future support.
By implementing robust systems to track in-kind donations, nonprofits can ensure compliance, enhance donor relationships, and make informed decisions to advance their missions effectively.
6 Steps for tracking in-kind donations effectively
Understanding the specific process for tracking in-kind donations is vital for nonprofits to ensure accuracy, compliance, and efficiency in their operations. Feel free to follow the steps outlined below to manage in-kind donation tracking from start to finish.
1) Identify in-kind giving opportunities.
The first step to tracking and securing in-kind donations is knowing where to look—and that’s often the hardest part. Corporate in-kind giving programs can be difficult to track down, scattered across company websites, or only shared internally with employees. That’s why leveraging a centralized, trusted resource can make all the difference.
With Double the Donation’s corporate giving database, identifying in-kind giving opportunities has never been easier. In addition to its well-known matching gift data, the platform now includes a curated list of companies that offer in-kind support to nonprofits, schools, and universities. Whether you’re looking for donated products, services, gift cards, or sponsorships, this tool lets you uncover a wide range of options, making it easier to apply than ever before.
2) Track your in-kind donation asks and applications.
Keeping a record of in-kind donation requests ensures that nonprofits can manage their outreach efforts effectively. For the best results, this involves documenting:
Overall, this step helps nonprofits stay organized, avoid duplicate asks, and track progress toward meeting their resource needs. It also provides valuable data for future planning, showing which requests are most likely to be successful.
Meanwhile, if a company uses an in-kind donation application process, you’ll want to have a system for managing those engagements, too.
3) Create an inventory of donated goods and services.
Once donations are received, they should be cataloged in an inventory system, likely using your donor or fundraising database. For the best results, this involves noting:
Maintaining an inventory ensures that all in-kind donations are accounted for and can be allocated appropriately. It also helps prevent waste or mismanagement and allows the organization to quickly identify available resources when needed.
4) Determine the Fair Market Value of each in-kind gift.
Despite in-kind donations being non-cash gifts, it’s important to note the estimated value a good or service provides for your organization. For this, it’s generally recommended to determine and record in-kind gifts by their Fair Market Value.
Fair Market Value (FMV) is the estimated price the donated goods or services would fetch on the open market. This step involves researching comparable values or consulting with professionals for services. For example:
Accurate valuation is crucial for financial reporting, compliance with tax regulations, and demonstrating the impact of the donation. FMV also ensures transparency with donors and stakeholders, making it an invaluable step in the in-kind donation tracking process.
5) Record the donation in your CRM.
In order to maintain accurate accounts of all donations, in-kind and monetary alike, it’s important that your team records the donation in its CRM. After all, a nonprofit’s Constituent Relationship Management (or CRM) system should include the following details:
Recording donations in a CRM allows nonprofits to centralize donor data, track giving histories, and analyze trends. This information is invaluable for individual and corporate stewardship efforts, future fundraising campaigns, and reporting to funders or auditors.
6) Provide a gift receipt for each donation.
After receiving an in-kind donation, the nonprofit should issue a formal receipt to the donor. Providing a receipt is a professional and ethical practice that acknowledges the donor’s contribution. It also helps donors claim tax deductions and reinforces their trust in the organization, encouraging future support.
This receipt should include the following information:
In order to comply with IRS regulations, you’ll need to send an acknowledgment letter for each in-kind gift valued at $250 or more. However, it’s a good practice to thoroughly thank your donors for gifts of any size, so we recommend providing gift receipts for all in-kind donations you receive.
Top data to track to maximize in-kind donations
Tracking top data points is essential to maximize the effectiveness and impact of in-kind donation tracking. By focusing on key pieces of information, nonprofits can maintain accurate records, streamline processes, and enhance their operational efficiency.
We recommend keeping tabs on the following in-kind metrics and KPIs:
Top companies contributing in-kind donations
Nonprofits should track companies that regularly provide in-kind support or have a history of significant contributions to their causes. Key data includes:
Identifying top contributors helps nonprofits focus their corporate outreach on organizations that are most likely to support their mission. It also provides a starting point for building partnerships and expanding support networks.
In-kind donor engagement history
It’s important to recognize which donors (corporate and individual alike) are contributing in-kind gifts to your cause—and what kinds of other support they’ve given in the past. That said, this data point involves tracking how and when donors have engaged with the organization regarding in-kind contributions.
Key details include:
All in all, understanding donor engagement history helps nonprofits tailor their outreach efforts, strengthen relationships, and encourage repeat contributions. It also provides insights into what motivates donors to give in-kind, enabling more effective asks in the future.
Types of in-kind donations received
This data tracks the variety of goods and services provided by donors. Key categories include:
Understanding the types of in-kind donations received helps nonprofits identify patterns and gaps in their resources. It also aids in planning future donation campaigns and recognizing the specific needs of their programs.
Donors’ employment information
Tracking donors’ employment details can reveal potential connections to companies or industries that may provide in-kind contributions or other forms of support. Key data points include:
This information can help nonprofits identify opportunities for workplace giving programs, corporate sponsorships, or other forms of support. It also enables nonprofits to approach donors for introductions to decision-makers at their organizations.
Donation referral sources
This tracks how donors learn about the organization and its need for in-kind donations. Common referral sources include:
Knowing referral sources allows nonprofits to evaluate the effectiveness of their outreach strategies and focus on channels that yield the most support. It also highlights the importance of cultivating relationships with individuals and organizations that refer potential donors.
In-kind donation impact
Tracking the impact of in-kind contributions involves measuring how these donations have supported the nonprofit’s mission. Key data points include:
Quantifying the impact of in-kind donations strengthens the nonprofit’s ability to communicate its value to stakeholders, including donors, funders, and the community. This data can be used in reports, grant applications, and marketing materials to showcase the organization’s success and inspire further support.
Unlock In-Kind Donation Opportunities with Double the Donation
Double the Donation’s database provides comprehensive information about workplace giving programs, including in-kind donation opportunities provided by various organizations. By leveraging our platform, nonprofits can easily identify companies that offer in-kind donations while also seeing details about their matching gift, volunteer grant, payroll giving, and corporate grant programs. This streamlined approach helps you focus on securing more in-kind gifts, without wasting time on guesswork or manual research. Explore the full potential of our database to supercharge your in-kind donation strategy today!
Wrapping up & additional resources
For nonprofits, tracking in-kind donations is more than just a best practice; it’s a cornerstone of effective fundraising and donor management. By implementing organized systems, ensuring proper valuation, and maintaining clear records, your organization can enhance donor relationships, meet compliance standards, and better measure its impact.
As your nonprofit embraces these strategies, you’ll be well-positioned to turn in-kind contributions into powerful tools for advancing your mission. With transparency and efficiency on your side, your team can focus on what truly matters—making a difference in the communities you serve. Good luck!
Keep learning—check out the following additional resources to continue growing your fundraising and corporate giving knowledge:
New Integration: Double the Donation and Bugle Team Up to Boost Volunteer Impact
/in Press Releases, Company Updates, About Double the Donation /by Adam WeingerDouble the Donation is thrilled to launch a new partnership with volunteer management software Bugle, aimed at energizing volunteers through corporate volunteering incentives. The seamless volunteer integration between Double the Donation Volunteering and Bugle enables nonprofits and schools to maximize their volunteers’ impact by unlocking corporate incentives like volunteer grants and volunteer paid time off.
With the new integration, organizations can now include Double the Donation’s employer search tool directly within the Bugle volunteer signup forms and inform volunteers of their eligibility for corporate volunteer incentives as they register for a shift. Educating supporters about their corporate incentive programs at the time of signup encourages them to engage with organizations in new ways, boosting volunteer recruitment, engagement, and retention.
Once volunteers discover their incentive program eligibility, Double the Donation Volunteering directs them to their employer’s next steps in claiming volunteer grants and time off, helping nonprofits drive more volunteer incentives to completion.
The Bugle and Double the Donation Volunteering integration is now available for mutual clients of Double the Donation and Bugle. Follow our integration guide to get connected.
Ready to enhance volunteer engagement with corporate incentives? Request a personalized demo with the Double the Donation team today. Be sure to mention you use Bugle!
About Bugle
Bugle is a Nashville-based volunteer management software company that specializes in empowering nonprofit community outreach. Focused on providing innovative solutions to streamline volunteer coordination, our software enables nonprofits to significantly increase their efficiency and impact. Our unique platform allows nonprofits to quickly organize events, capture volunteer data, and turn community outreach into fundraising success. For more information, please visit Bugle.
About Double the Donation:
Automate your matching gift fundraising and corporate volunteering with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify individuals who qualify for corporate philanthropy initiatives, drive increased participation, and gain actionable insights from the programs. Double the Donation integrates directly into donation forms, CRMs, volunteer management platforms, and other nonprofit technology solutions to capture employment information and follow up with donors accordingly. To learn more, visit Double the Donation.
How to Get Sponsors for an Event: A Fundraiser’s Guide
/in Corporate Sponsorships, Fundraising Ideas, Learning Center /by Julia BeltranCompanies that Donate to Silent Auctions: Our 25 Top Picks
/in Company Spotlights, Learning Center, Lists and Rankings /by Julia Beltran[Free Download] Securing Matching Gift Buy-In
/in About Double the Donation, Learning Center /by Adam Weinger
What is the Guide to Securing Matching Gift Buy-In?
Double the Donation’s Guide to Securing Matching Gift Buy-In is designed to be your go-to resource for understanding, leveraging, and maximizing corporate matching gift opportunities for your organization. Matching gifts, often overlooked, supply an incredible source of funding for nonprofits—offered by companies to financially reward the causes their employees care about. However, many teams aren’t fully aware of how these programs work or how to tap into them effectively.
In this guide, you’ll find everything you need to know about matching gifts, from understanding the basics and eligibility requirements to actionable tips on how to increase participation and track results. We provide examples of companies offering generous matching gift programs, best practices for educating and engaging donors, and strategies for fostering relationships with corporate partners.
Whether you’re new to the concept of matching gifts or looking to refine your existing approach, this resource offers detailed insights to help you unlock additional funding and deepen your engagement with both individual and corporate supporters.
Why download the Guide to Securing Matching Gift Buy-In?
Maximize fundraising potential.
Access actionable strategies to significantly boost donation revenue by leveraging corporate matching gift programs. By understanding how to tap into this often underutilized resource, nonprofits can unlock additional funding.
Streamline matching gift processes.
Uncover clear steps for optimizing the management of matching gifts, from identifying eligible donors to simplifying the follow-up process. This helps organizations save time and effort while ensuring they don’t miss out on match-eligible contributions.
Enhance donor engagement.
Donors are more likely to give if they know about matching gifts. Unleash best practices for educating and motivating donors to participate in matching gift programs, strengthening donor relationships and increasing engagement with your cause.
Additional Recommended Resources
What to Know About Volunteer Grants
10 Quick Steps to Matching Gift Success
Matching Gifts in the Donor Journey
Raise More with Matching Gift Companies in Austin, Texas
/in Lists and Rankings, Company Spotlights, Matching Gift Companies /by Adam WeingerAustin, Texas, is not only known for its vibrant culture and innovative tech scene but also for its strong sense of community and corporate social responsibility. Many businesses in the area actively support local nonprofits through matching gift programs, allowing employees to double or even triple their contributions to charitable organizations.
By understanding and leveraging these opportunities, nonprofits can unlock substantial additional funding and strengthen their relationships with corporate partners.
In this post, we’ll explore the top matching gift companies in Austin, Texas, highlight their programs, and share actionable tips for nonprofits to maximize their impact through these initiatives.
Let’s dive in!
Dell offers a generous matching gift program, matching all global full- and part-time employee donations of between $10 and $10,000 each year. And nearly all nonprofit organizations are eligible to receive funding through the program! However, in order to qualify for matching gifts, donations must be made directly through the company’s CSR portal.
Learn more about Dell’s matching gift program here.
Oracle encourages its employees to give back to their communities through its leading matching gift program. Currently, full-time and part-time employees are invited to participate, with the company matching donations between $20 and $1,000 each year. Organizations that fall under the realms of education (K-12 included), health and human services, and environmental nonprofits qualify to receive funds through the program.
Learn more about Oracle’s matching gift program here.
Indeed
Indeed aims to make giving back as easy and accessible for its employees as possible—and that’s where the company’s matching gift program comes in. Each year, team members are invited to get their gifts matched to their favorite organizations (including schols, health and human services, arts and cultural organizations, civic and community groups, environmental causes, and many other nonprofits). Gifts between $5 and $500 are matchable at a 1:1 ratio, and full- and part-time employees alike are encouraged to get involved.
Learn more about Indeed’s matching gift program here.
In order to inspire community involvement across its workforce, AMD participates in matching gifts to nonprofits of all shapes and sizes. Each year, employees are eligible to request between $25 and $1,500 in matches to their favorite causes. Not to mention, AMD’s matching gift program is open to full and part-time employees as well as their spouses.
Learn more about AMD’s matching gift program here.
Vrbo, a subsidiary of Expedia, matches employee donations as a way to inspire community involvement and philanthropy among its staff. Matching team members’ gifts of between $15 and $10,000 per year, Vrbo and its parent company are eager to double the impact made by individual donors to the causes they care about.
Not to mention, the company also offers volunteer grants worth $30 an hour!
Learn more about Vrbo’s matching gift program here.
Wrapping Up & Additional Resources
Matching gift programs offered by Austin-based companies present a powerful opportunity for nonprofits (specifically those operating in the Texas area) to amplify their fundraising efforts.
By educating donors, streamlining the matching process, and actively engaging with corporate partners, organizations can tap into untapped potential and achieve greater impact. With the right strategies, Austin nonprofits can turn these matching gifts into a sustainable funding stream, helping them drive their missions forward and make a lasting difference in their community.
Don’t miss out—start optimizing your matching gift efforts today!
For more information, check out the following recommended resources:
Matching Gift Web Pages: 8 Top Examples to Be Inspired By
/in Company Spotlights, Marketing Strategies, Learning Center, Lists and Rankings /by Julia BeltranWhen it comes to marketing matching gifts, your nonprofit’s website is one of your most invaluable assets. Creating an effective matching gift web page is one of the simplest yet most impactful ways for nonprofits and other groups to boost their fundraising efforts. By educating donors about corporate matching gift programs and providing easy access to necessary tools, your organization can unlock untapped revenue and double—or even triple—contributions. But what makes these matching gift web pages truly successful?
In this post, we’ve compiled the top 8 examples of matching gift web pages from leading nonprofits to inspire your own design. These include:
From user-friendly layouts to compelling calls to action, these examples showcase how organizations can engage their audiences, streamline the gift-matching process, and drive impressive results. But before we dive in, we want to review the basics.
What are Matching Gift Web Pages?
Matching gift web pages are dedicated sections on a nonprofit’s website designed to educate donors about corporate matching gift programs and encourage them to take advantage of the opportunities. These pages serve as a centralized resource to inform supporters that their donations could be doubled through their employers’ philanthropic initiatives, significantly amplifying the impact of their contributions.
Matching gift web pages are essential for nonprofits to raise awareness and capture additional revenue that might otherwise be overlooked. By simplifying the process and making resources readily accessible, these pages help donors understand the value of matching gifts—and ultimately take action.
Whether you’re building a new page from scratch or simply optimizing an existing one, these ideas will help you build a matching gift page that resonates with your donors to drive action.
Let’s begin with the first example!
Matching Gift Web Page #1: Lehigh University
Founded in 1865, Lehigh University is a private research institution in Bethlehem, Pennsylvania, known for its strong engineering, business, and arts programs. Its mission is to advance learning, promote research, and serve society.
Lehigh actively promotes matching gifts by educating alumni, parents, and donors about corporate matching opportunities. The university’s giving portal features a searchable matching gift database, making it easy for donors to identify whether their employers participate in such programs and maximize their support for Lehigh’s academic initiatives and campus projects.
Standout feature: Matching gift search tool, supplying company-specific program insights and forms for thousands of matching gift providers
Matching Gift Web Page #2: University of Georgia
The University of Georgia (or UGA), founded in 1785, is a public research university in Athens, Georgia. As one of the oldest public institutions in the United States, UGA’s mission focuses on fostering excellence in education, research, and public service to positively impact its students and communities.
To support its robust academic and extracurricular programs, UGA leverages corporate matching gift programs. The university encourages donors to double their contributions by providing an accessible matching gift tool on its giving pages and highlighting companies that participate in such programs to increase donor engagement.
Standout feature: Highlighting top employers that match employee donations to the university, including collapsible program guidelines for easy access
Matching Gift Web Page #3: Red Cross
The American Red Cross, founded in 1881, provides emergency assistance, disaster relief, and education across the globe. Its mission centers on alleviating human suffering during times of crisis through volunteerism and donor support.
The Red Cross strategically integrates matching gift opportunities into its fundraising efforts by maintaining a dedicated matching gift web page and promoting corporate philanthropy during major campaigns. This ensures donors can maximize their impact when supporting disaster response and preparedness programs.
Standout feature: Embedded donation form within the matching gift page, making it easy for donors to take the next steps and make their initial donations (if they haven’t already!) before requesting a match
Matching Gift Web Page #4: Save the Children
Save the Children is a global nonprofit founded in 1919 that aims to improve the lives of children through education, health care, and protection during crises. Operating in over 100 countries, the organization is committed to ensuring every child has the chance to thrive.
Save the Children emphasizes matching gifts by actively educating donors about corporate matching opportunities. Their fundraising campaigns often highlight matching gift options, making it easy for supporters to search for their employers and multiply their contributions to the cause.
Standout feature: Complete visualization of the matching experience using educational graphics, walking through the process step-by-step
Matching Gift Web Page #5: Susan G. Komen
Susan G. Komen, established in 1982, is a leading organization dedicated to ending breast cancer through research, advocacy, and community support. Known for its iconic Race for the Cure events, the nonprofit focuses on raising awareness and funding for breast cancer programs.
Susan G. Komen also encourages donors to explore matching gift options through dedicated web tools and donor communications. Its emphasis on corporate matching helps secure additional funding for research and support services, amplifying the impact of individual donations.
Standout feature: Matching gift Q&A section, covering all the basics of corporate matching gifts that donors may need to know to participate in the programs
Matching Gift Web Page #6: Feeding America
Feeding America is the nation’s largest domestic hunger-relief organization, working with food banks, pantries, and meal programs to address food insecurity. Founded in 1979, the organization’s mission is to ensure no one in the United States goes hungry.
In order to do so, Feeding America actively incorporates matching gifts into its fundraising strategy by partnering with companies and their employees to double donor contributions. Their website features a matching gift page and tools to make it easy for supporters to multiply their impact and help feed more people in need.
Standout feature: Simple step-by-step breakdown of the matching gift process, making it easy for donors to check their eligibility, submit a request, and multiply their impact
Matching Gift Web Page #7: Shriners Hospitals for Children
Shriners Hospitals for Children, established in 1922, provides specialized pediatric care, conducts innovative research, and offers educational programs regardless of a family’s ability to pay. Its mission is to improve the health and well-being of children with orthopedic conditions, burns, and other special healthcare needs.
The organization encourages matching gifts through its donation platform, helping donors maximize their contributions to provide critical care and expand the reach of its services.
Standout feature: Section overviewing the significant and widespread benefits of matching gifts for the organization, encouraging donors to get involved
Matching Gift Web Page #8: Humane Society of the United States
The Humane Society of the United States, established in 1954, works to promote the humane treatment of animals through advocacy, education, and rescue efforts. Its mission includes addressing animal cruelty, advocating for stronger protections, and supporting shelter programs.
HSUS integrates matching gift strategies into its fundraising by promoting employer-matching programs on its donation pages and in donor communications. By leveraging corporate philanthropy, the organization maximizes funding to protect and save more animals than otherwise possible.
Standout feature: Mission-related imagery, leveraging photos of animals in multiples to represent matching gift opportunities
Wrapping Up & Additional Resources
A well-designed matching gift web page is a powerful tool for raising awareness about corporate philanthropy and increasing revenue for your nonprofit. By implementing best practices and tailoring your matching gift page to your audience’s needs, you can make it easier for donors to navigate the process and for your organization to capture every eligible match.
Remember: the key to success is a seamless experience that encourages donors to check their matching gift eligibility and follow through with their requests.
Take inspiration from these examples, and start building a matching gift web page that maximizes your nonprofit’s potential to secure corporate matches and amplify its mission. Good luck!
For more information on matching gifts and other corporate giving opportunities, we recommend checking out these additional resources:
Companies in Dallas, Texas, that Match Employee Donations
/in Lists and Rankings, Learning Center /by Adam WeingerDouble the Donation partners with nonprofits to help them increase their fundraising revenue from employee matching gifts and volunteer grant awards.
To help nonprofits get started, we’ve created a short list of some of the top companies with matching gifts in major metropolitan areas. Tapping into these unique sources of funding can double an organization’s donations overnight.
Dallas Matching Gift Companies
Dallas is the 3rd largest city in the state of Texas and a large commerce center. In addition to the major oil companies, many other publicly traded companies call Dallas home. Learning more about these companies and their employee gift giving programs is a vital first step in increasing fundraising revenue.
The following list contains some of the many companies in Dallas area that offering employee matching gift programs.
AT&T
AT&T is the largest provider of mobile and fixed telephone systems in the United States. As of 2022, it is the fourteenth-largest company in the U.S. by total revenue.
While AT&T doesn’t offer an official “matching gift program,” the company supports the organizations which employees are passionate about through its Cause Cards program.
Cause Cards are grants from the AT&T Foundation given to eligible charities recommended by employees. All employees that participate in the annual Employee Giving Campaign will be eligible to receive a Cause Card.
Employee pledges will be eligible for a Cause Card on a sliding scale based on a percentage of total giving. These Cause Cards are expected to range from $25 – $250. Once employees make a recommendation for an eligible charity to receive a Cause Card, they are notified of the value of the grant and the deadline by which they need to redeem it.
Read more about the AT&T matching gift program.
Charles Schwab
Charles Schwab is a San Francisco based company that works hard to make a positive impact on the communities in which it’s employees live and work. Last year, Charles Schwab employees volunteered over 30,000 hours to hundreds of nonprofit organizations.
The company matches employee donations as small as $25 and as large as $1,000 at a 1:1 ratio.
Charles Schwab will also give group volunteer grants of up to $1,000.
Read more about the Charles Schwab matching program.
ExxonMobil
ExxonMobil will match up to $7,500 to educational institutions at a 3:1 rate (meaning up to $22,500 in a company contribution) and up to $2,000 to other nonprofit organizations for each employee.
Read more about the ExxonMobil matching gift program.
JP Morgan Chase
JPMorgan will donate up to $3,000 in volunteer grants, in addition to matching gifts up to $1,000 to most types of nonprofits.
Read more about the JPMorgan Chase matching gift program.
Raytheon
Raytheon will match up to $5,000 a year for donations made to educational institutions.
Read more about Raytheon’s matching gift program.
Texas Instruments
TI will match gifts made to educational, arts, and cultural institutions. They match a maximum of $10,000 per employee.
Read more specifics about the Texas Instruments matching gift program.
Matching Gift Content Calendar: Marketing Through the Year
/in Donor communications, Fundraising Ideas, About Double the Donation, Marketing Strategies, Learning Center /by Julia BeltranIncorporating matching gifts into your nonprofit’s marketing strategy can unlock significant fundraising potential year-round. However, timing is everything when it comes to making a matching gift impact. By aligning your campaigns with key dates, seasons, and donor behaviors, you can ensure your message resonates at just the right moments. And lucky for you, a matching gift content calendar can help you stay organized, intentional, and proactive in promoting these valuable opportunities.
That’s why, in this blog post, we provide a year-round guide to crafting a strategic matching gift marketing calendar. This includes key promotional opportunities, such as:
From New Year’s resolutions to year-end giving, we’ll explore how to integrate matching gifts into your outreach efforts, ensuring your nonprofit maximizes donor participation and doubles impact throughout the year.
Let’s get started—at the beginning!
Start-of-year follow-ups
When: January
The beginning of the year is a golden opportunity to follow up with donors from the previous year, especially those who contributed during the busy holiday giving season. Many donors may not have submitted their matching gift requests yet, and corporate deadlines for these submissions often fall early in the year.
(Fun fact: Companies like Best Buy, A&E Television Networks, H&R Block, Home Depot, and Fifth Third Bank have established matching gift deadlines the following year after a gift is made, allowing for a few-month grace period.)
By encouraging donors to act promptly at the start of the new year, nonprofits can tap into unclaimed matching gift revenue while it’s still accessible.
Here’s an example social media post you can use to get started:
To make the most of this opportunity, nonprofits should send personalized emails to donors who gave in the last year. For the best results, these messages should include clear instructions for submitting matching gift requests and provide links to tools that simplify the process. Highlighting the additional impact their match could create—such as doubling the number of meals provided or trees planted—can also inspire action.
Matching Gift Month
When: February
February is recognized as Matching Gift Month, which offers a perfect platform to amplify awareness of corporate matching programs. This dedicated month gives organizations an opportunity to focus their messaging on educating donors and building momentum around matching gift opportunities.
Many donors remain unaware of their employers’ programs, making this an ideal time to bridge that knowledge gap.
Here’s an example email header you can use to get started:
To leverage Matching Gift Month effectively, nonprofits can host educational initiatives like webinars or Q&A sessions to demystify the matching gift process. Sharing success stories and testimonials from past matches can also inspire donors by showing the tangible results of their contributions. Meanwhile, creative campaigns using themed hashtags, such as #MatchingGiftMonth, can expand reach on social media and encourage sharing among supporters.
Match Madness
When: March
March is synonymous with the excitement of college basketball’s March Madness, and nonprofits can use this energy to create their own “Match Madness” campaigns. These themed initiatives add a sense of urgency and fun to matching gift outreach, appealing to donors’ competitive spirits and encouraging them to take action.
Here’s an example social post you can use to get started:
An effective Match Madness campaign involves setting a fundraising goal and tracking progress in real time, creating a dynamic and engaging experience for supporters.
Not to mention, borrowing sports-inspired messaging and graphics can make the campaign visually appealing and memorable.
Spring matching gift reminders
When: April-May
Spring is a season of renewal—and an excellent time to remind donors about matching gift opportunities. Donors may still be eligible to submit matching gift requests for contributions made in the previous year, and you’ll likely have received a good amount of new-year gifts, too. This makes spring an ideal period to encourage matching gift follow-through.
Here’s an example social post you can use to get started:
To capitalize on this season, nonprofits should send bright, cheerful reminders to donors, encouraging them to “spring into action” and double their impact.
Plus, newsletters and event follow-ups can be great places to incorporate matching gift messaging. Collaborating with companies to host spring workplace giving or volunteer events can further engage donors and employers in the matching gift process, too!
Summer matching gift reminders
When: June-August
Summer may be a slower season for fundraising, but it offers an opportunity to maintain donor engagement when they may have more downtime.
Reminders sent during the summer months can keep matching gifts at the top of mind and ensure nonprofits remain part of their supporters’ giving priorities.
Here’s an example social post you can use to get started:
Summer campaigns can stand out by incorporating fun, vacation-themed messaging, such as “Make a splash this summer by doubling your gift!”
Multi-channel outreach, including social media posts, postcards, and emails, can effectively engage donors who may not be checking traditional communication channels as frequently during this period.
Fall matching gift reminders
When: September-October
As the year transitions into fall, donors begin preparing for year-end giving. This makes it an ideal time to educate them about matching gifts and how they can get involved.
Here’s an example social post you can use to get started:
Nonprofits can maximize this opportunity by hosting donor appreciation events that include discussions about matching gifts. These events, whether virtual or in-person, provide a platform to educate donors while thanking them for their support.
End-of-year matching gift follow-ups
When: November-December
The end-of-year giving season is a critical time for nonprofits, and matching gift follow-ups can significantly boost revenue during this period. Many donors give generously in December, making it essential to remind them to submit matching gift requests while the contributions are still fresh in their minds.
As the year comes to a close, time-sensitive reminders should emphasize submission deadlines and the potential for doubled impact of their gift.
(Fun fact: Companies like UnitedHealth Group, CVS Health, 3M, AAA, and Subway all have enacted end-of-year matching gift deadlines, adding a layer of urgency to year-end submission reminders.)
Here’s an example email header you can use to get started:
Nonprofits can also highlight the tax benefits of year-end giving and matching gifts, providing donors with an extra incentive to take action.
Giving Tuesday matching gift outreach
When: Giving Tuesday and Matching Wednesday
Giving Tuesday is a global day of generosity—and one of the most important days for nonprofit fundraising. Pairing matching gifts with Giving Tuesday outreach is a powerful way to encourage donors to maximize their impact. Not to mention, the day following Giving Tuesday has been dubbed Matching Wednesday, a powerful opportunity to get the previous day’s gifts matched while momentum is high.
Here’s an example email header you can use to get started:
Nonprofits can promote matching gifts through Giving Tuesday (and Matching Wednesday) emails, social media posts, and campaign landing pages. Meanwhile, real-time impact updates and countdowns can establish a sense of urgency and excitement, driving donors to act.
Partnering with corporate sponsors to offer special (or one-off) matches on this day can further amplify results, inspiring supporters to give and share the campaign with their networks.
Bonus: Affinity day/week/month messaging
When: Your organization’s affinity day, week, or month
Affinity days, weeks, or months, such as Earth Day or Pride Month, provide nonprofits with a unique opportunity to align matching gift messaging with causes that resonate deeply with their donors. These special occasions create a natural connection between corporate giving and a specific mission, inspiring supporters to participate.
To make the most of these opportunities, nonprofits should tailor their messaging to the themes of the event. For example, during Earth Day, a nonprofit focused on environmental causes could highlight how matching gifts double the number of trees planted or acres of land restored.
Meanwhile, partnering with corporate sponsors that share the same values can also increase visibility and participation in matching gift programs.
Wrapping up & additional resources
A well-executed matching gift content calendar empowers your nonprofit to stay ahead of the curve. This allows organizations to make the most of every opportunity to promote corporate matching programs. Start planning your matching gift content strategy today, and watch as your nonprofit’s impact grows month by month.
Remember, each reminder, campaign, or social media post is a chance to connect donors with the power of doubling their contributions—and fueling your mission more.
Interested in learning more about matching gift strategies? Check out these recommended resources to continue growing your knowledge: