Double the Donation is excited to announce the launch of our Matching Gift Academy, a new learning platform that helps organizations gain a deeper understanding of matching gift best practices and identify opportunities to maximize their Double the Donation account usage.
The launch of the Matching Gift Academy represents Double the Donation’s continued commitment to helping organizations of all sizes fully harness the power of corporate matching gift education. The content covered will span a variety of topics that include marketing matching gifts, verifying matching gift requests, fine-tuning your corporate partnership plans, and using your matching gift technology to its fullest potential.
No matter the volume of matching gifts your organization receives, the Academy contains valuable insights that, when incorporated into your strategy, will help you raise more—without all of the guesswork.
Interested in learning more about the Matching Gift Academy and how you can use it to propel your matching gift efforts to the next level? You’ve come to the right place!
Let’s dive in and learn more about this exciting launch!
Who Can Benefit from Enrolling in the Academy?
As the matching gift landscape continues to expand, fundraising organizations must cultivate strong matching gift knowledge among team members. The content in our Matching Gift Academy offers succinct, valuable resources to aid in that knowledge cultivation.
Whether you are a matching gift coordinator, a director of development, a marketing professional tasked with incorporating matching gifts into campaigns, or a finance professional that handles incoming matching gift funds, our content will enhance your ability to articulate matching gift opportunities and incorporate them seamlessly into your ongoing operations.
Plus, we have rolled out unique training videos that highlight Double the Donation features. Use these videos to learn if Double the Donation is right for your organization and to gain a better understanding of the tool. Or, if you are a current user, dive in to learn more about your account and take advantage of all your available features.
Whether your organization is considering Double the Donation, has a new team member accessing your existing account, or just wants to identify opportunities to better utilize your subscription, you will want to sign up and begin diving into our account insights.
Tip! We recommend using the Matching Gift Academy as an onboarding tool for new team members. Get your new hires up to speed on matching gifts and how your organization prioritizes this fundraising source!
What Types of Content Does the Academy Offer?
Within Double the Donation’s Matching Gift Academy, you will receive access to two learning courses.
Our first learning course “Leveraging Matching Gifts: Strategy Insights” covers an expanse of matching gift fundraising best practices. As you progress through the content in this course, you will gain a robust understanding of the matching gift landscape.
Topics include (but are not limited to):
Marketing matching gifts;
Capturing matching gift metrics;
Encouraging donors to submit requests;
Cultivating strong relationships with matching gift donors and companies;
And more!
The curated content can be used to get your team up-to-speed on the industry and will enrich your ability to use matching gifts as a value-add in your fundraising efforts.
Our second learning course “Understanding Double the Donation: Account Usage Best Practices” offers training and insights on our matching gift automation tool. The content provided will help you understand and optimize your Double the Donation account to unlock greater matching gift revenue growth. By following the best practices and familiarizing yourself with Double the Donation’s standout features, you’ll feel equipped to finetune your strategy moving forward and derive the most value from your subscription.
How is the Content Structured?
Content within the Matching Gift Academy is primarily delivered through video lessons, taught by our instructor, a matching gift expert with plenty of insights to share. However, to supplement your learning, we have also compiled relevant blog articles, PDF resources, and slide decks that can be leveraged to enhance your knowledge. These resources are accessible from within the course.
Each course is divided into modules that are broken down even further into lessons. This content structure allows you to digest information and self-pace your learning according to your schedule.
While the course content is parsed out in this structure, you will not need to watch the content in any particular order. If there are certain modules or lessons that you think would benefit you more than others, or if you want certain teams to only watch certain modules, you have the ability to skip around as you please! This structure ultimately makes socializing matching gifts at your organization easier than ever before.
To develop the most robust understanding of matching gifts and transform your strategy though, we recommend progressing through all of the learning content in both our “Leveraging Matching Gifts: Strategy Insights” course and our “Understanding Double the Donation: Account Usage Best Practices” course. Upon successful completion, you will receive a certificate that demonstrates your mastery of content and complete knowledge of matching gifts and matching gift technology!
How Can I Enroll and Get Started?
If you are a current Double the Donation user, within your account, you will find a unique coupon code to get this $199 value offering for free. Simply navigate to the resources tab of your account, and select ‘Matching Gift Academy.’ Your code will appear at the bottom of that page. If you are not yet a Double the Donation user, schedule a demo with our team and ask about how you can gain access to the Matching Gift Academy!
We are excited to introduce this new content to teams and give you the opportunity to leverage this knowledge at your organization. You can take just three simple steps to get the most out of this offer.
Enroll in the Matching Gift Academy.
Progress through the content in both courses.
Earn a certification to highlight your knowledge.
The Matching Gift Academy is an exceptional resource to help your organization make the most of matching gifts.
Double the Donation’s Matching Gift Academy can be used to integrate matching gifts into your organization’s fundraising and set you up for ongoing, sustainable success from this revenue source. Whether you use the Matching Gift Academy during new team member onboarding or in your day to day work, you’ll find you can quickly gather insights that will help you better leverage match opportunities.
https://doublethedonation.com/wp-content/uploads/2023/06/DTD-Blog-MG-Academy-Feature-Image.jpg10051920Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2023-07-06 09:23:412025-02-25 15:30:44New Matching Gift Academy: Training + Insights for Fundraisers
Double the Donation and Donorbox proudly announce a new integration between Donorbox forms and Double the Donation, Double the Donation’s most advanced matching gift automation platform. The integration upgrades nonprofits from an integration with Double the Donation’s legacy solution, which was sunsetted to make space for more advanced functionality.
“Matching gifts are a powerful way to boost the impact of our nonprofits, and we’ve seen that firsthand through our long-term collaboration with the Double the Donation team,” said Charles Zhang, CEO of Donorbox. “We’re excited about what this new integrated solution will do to significantly increase that value.”
Clients of Donorbox and Double the Donation can now enjoy the benefits of Double the Donation’s leading matching gifts follow-up process. The donor can share their company name at the time of giving, get their next steps directly on the confirmation page, and get smart automated follow ups, customized to the nonprofit’s branding and the donor’s individual eligibility.
“We’ve already seen a lot of success for our nonprofit clients using our prior integration over the years,” said Adam Weinger, President at Double the Donation. “We’re looking to take those matching gift wins to the next level and really boost revenue for orgs looking to raise more through this new integration.”
Read on to learn more about this updated integration!
Activate in Second and Start Raising More from Matching Gifts!
With the new and improved Double the Donation integration between Donorbox and Double the Donation, all that’s required for Donorbox users is a Double the Donation account. Then, clients can enter their Double the Donation API keys into their Donorbox account to activate the integration. Easy as that! Now, Double the Donation’s tools will appear on the client’s Donorbox donation forms.
Once the activation process is complete Donorbox donors can discover their match eligibility on the donation form and take their next steps directly from the confirmation page. After this, Double the Donation can send customized emails directly to the donor to encourage them to complete the match process. Another perk of the upgraded integration? Matching gift auto-submisison capabilities can now be utilized by eligible donors.
Drive More Matching Gifts to Completion with Double the Donation!
Donorbox and Double the Donation have been partners for years, and the most recent update to the partnership takes matching capabilities to the next level. See some newly available features below:
Identify more matching gift revenue opportunities: Double the Donation enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities Double the Donation discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let Double the Donation automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that Double the Donation can handle the rest.
Ready to start raising more with matching gifts? Schedule a personalized demo today and let us know you use Donorbox when you book!
About Donorbox: It’s undoubtedly the ‘keep it simple’ approach applied to products, user interface, and app integrations that makes Donorbox so appealing to nonprofits. Available in 96+ countries, 11 languages, and over 45 currencies, the core multi-step donation form is simple, yet flexible and intuitive for nonprofits and donors to set up, customize, embed, and manage. Multiple secure payment methods place Donorbox in the same class as regular fundraising software, but easily scheduled, and managed, recurring donations are the hero of this product offering. When you add all that to the lowest conversion fee in the market, it is clear why over 50,000 nonprofit organizations trust Donorbox as their partner in making the world a better place.
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Double the Donation integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts.
https://doublethedonation.com/wp-content/uploads/2023/06/DTD_DonorBox-partnership-announcement-1.png5801550Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2023-06-27 17:00:332025-02-28 15:48:05Donorbox and Double the Donation Elevate Partnership with New Double the Donation Integration
Matching gifts are a continuously underutilized funding source for nonprofits, schools, and other fundraising organizations. One of the biggest challenges leading to the underutilization is a significant and widespread knowledge gap. As a result, the solution to such a problem is strategic matching gift education with accessible resources for doing so.
And Double the Donation is here to help! Our primary objective is to provide organizations with the tools and understanding necessary to implement effective long-term matching gift strategies. To bridge the knowledge gap and empower nonprofit teams like yours, we’ve published (and continue to produce) a number of valuable resources on the topic.
Ready to explore our top recommended educational materials and see how they can guide your organization’s efforts? Let’s dive in.
(Hint: Use these resources to train your nonprofit staff and volunteers. An effective matching gift strategy often begins with your internal team!)
Double the Donation’s Matching Gift Academy
Interested in exploring matching gifts in an online learning environment? Double the Donation now offers the industry’s first-ever Matching Gift Academy.
Currently, this academy contains four built-out modules, more than seventeen lessons, three hours of video content, and exclusive downloadable resources to provide learners with a comprehensive look at all things matching gifts. Topics include:
Matching Gift Crash Course: The Basics
Understanding Common Matching Gift Challenges & Finding Solutions
Assessing Your Current Matching Gift Strategy: Improving Outcomes
Webinars have become a go-to resource for organizations seeking practical and engaging training opportunities. This type of “web-based seminar” offers a platform for experts to share their insights, strategies, success stories, and more. As a result, the Double the Donation team typically hosts a few webinar sessions each week, with a primary focus on matching gifts and corporate philanthropy opportunities for nonprofits!
Check out the quick overview video below to learn more:
If you’re looking for engaging matching gift educational resources, we strongly urge organizations like yours to participate live in our upcoming webinars or access recorded sessions by exploring the Webinar Hub on our site. We’ve even compiled a list of on-demand recordings below to ensure flexible training materials are available whenever you need them.
Free Matching Gift eBooks & Downloadable Resources
In addition to our live and on-demand webinar presentations, our team has also created numerous free downloadable resources to serve as practical guides and tools for supporting successful matching gift fundraising. Often taking the form of eBooks, checklists, templates, and more, these resources aim to provide nonprofits and other fundraising organizations with comprehensive knowledge surrounding corporate giving opportunities.
We recommend utilizing these resources for team-wide training and to aid in implementing a well-thought-out matching gift fundraising plan.
Double the Donation takes pride in our matching gift blog, which is intended to provide helpful knowledge regarding just about every aspect of the matching gift process for nonprofits, schools, and other fundraising institutions.
By exploring our in-depth blog, nonprofit staff and volunteers can gain a deeper understanding of the potential impact of matching gifts, discover creative strategies for donor engagement, and learn from real-life examples of successful appeals.
Not to mention, our blog is constantly being updated with timely insights into matching gift fundraising practices, current trends, success stories, and much more. So don’t forget to check back regularly to explore new posts each week.
Still looking to bring your matching gift strategy to new heights? Streamline matching for everyone involved with Double the Donation’s complete automation platform. You can even kickstart the process by requesting a personalized demo here!
Already a Double the Donation user and looking for specific insights regarding the software? Browse our Knowledge Base for answers to frequently asked questions, detailed integration guides, and more.
Bottom line: Equipping your team with essential knowledge and strategies can help inform and improve your organization’s matching gift plans. Good luck!
https://doublethedonation.com/wp-content/uploads/2023/06/DTD_Smart-Resources-for-Essential-Matching-Gift-Education_Feature.png6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2023-06-16 19:25:412025-02-21 15:40:31Smart Resources for Essential Matching Gift Education
In the world of nonprofit fundraising, one valuable—yet often overlooked—resource is that of corporate matching gifts. These programs empower donors to multiply their contributions by requesting matching gifts from their employers. But, like any fundraising strategy, there are a few commonly faced matching gift roadblocks that nonprofits and other organizations must navigate in order to make the most of the opportunities available.
If you’re a fundraising team looking to generate additional revenue through employer matching gifts, you’ve come to the right place. Throughout this guide, we’ll delve into various roadblocks that nonprofits tend to face when it comes to matching gifts. Then, we’ll tackle each issue head-on and offer practical solutions that have proven successful for nonprofits like yours.
Whether you’re just starting to explore matching gifts or have already encountered these hurdles firsthand, this resource will provide you with the knowledge and strategies needed to unlock this valuable revenue stream.
Let’s get started!
Roadblock #1: Absence of an internal matching gift fundraising plan
Matching gifts can provide nonprofits and schools with a powerful and widely accessible form of revenue that brings their existing fundraising strategies to new heights. However, many organizations continue to take a passive, “If it happens, it happens” approach to matching gifts.
In reality, though, a proactive matching gift strategy can go a long way. In fact, if your organization’s whole team—including board members, fundraising professionals, marketers, and more—is not on board with corporate matching gifts, you’re likely to miss out on a ton of opportunities for your cause.
Solution #1: Establishing and communicating a strategic matching gift roadmap
Without a well-thought-out plan, it can be challenging to effectively leverage matching gifts and maximize fundraising. The answer? Developing a strategic matching gift roadmap to guide your team’s efforts toward success.
This should include:
Defining your goals: Begin by setting specific goals. Determine how much funding you aim to raise through matching gifts and identify the key areas or projects that will benefit from these additional resources. Having clear objectives will help inform the rest of the roadmap for your efforts.
Educating your team: Ensure that your staff, board members, and volunteers are aware of the potential of matching gifts and understand the process involved. Provide training and resources to familiarize them with the basics of matching gifts, including the benefits and impact they can have on your organization. When informed, your internal team can be some of your greatest proponents of matching gift opportunities!
Developing a communication strategy: Craft a clear and compelling message about matching gifts to communicate with your donors and supporters. Then, utilize various marketing channels such as email, social media, and your website to educate and motivate donors to participate.
Uncovering match-eligible donors: Identify and familiarize your team with companies that offer matching gift programs—including their eligibility criteria, match ratios, and submission procedures. From there, you’ll want to collect donor employment information and establish which individuals work for companies that match! This information will help you tailor your messaging and outreach efforts accordingly.
Monitoring and tracking matching gift success: Don’t forget to regularly monitor the progress of your matching gift program, either! Keep track of match-related metrics such as the number of matching gift requests received, total funds raised, the impact on your overall fundraising efforts, and more. Use this data to evaluate the effectiveness of your strategy and make adjustments as needed.
Roadblock #2: Lack of donor awareness surrounding the initiatives
Despite more than 26 million individuals working for companies that match employee donations, studies indicate that an estimated 78% of the group has never been informed about the opportunity. And when match-eligible donors remain unaware of their employers’ match initiatives, they’re not able to participate in the programs!
Ultimately, this is one of the most significant matching gift roadblocks facing nonprofits and their donors. In fact, a lack of awareness is a significant factor in the resulting $4 to $7 billion worth of matching gift funds going unclaimed each year.
Solution #2: Marketing matching gift opportunities through multiple channels.
Many companies offer to match employee donations to qualifying causes but don’t actively promote the opportunity to their workforce. That’s why nonprofit organizations are increasingly taking the initiative to market matching gifts themselves.
We recommend taking a holistic marketing approach that incorporates all of your favorite donor communication channels. This might include your…
Website (with a detailed matching gifts page, a section in your “Ways to Give” page, blog posts, navigation menu, etc.)
Donation process (specifically with a company search tool on your giving forms and a blurb directing donors to take suggested next steps on the confirmation screen)
Email (through acknowledgment emails, dedicated matching gift follow-ups, staff email signatures, donor newsletters, end-of-year reminders, and more)
Social media (sharing posts, stories, and videos on your Facebook, Twitter, Instagram, LinkedIn, and more)
Direct mail (including, but not limited to, matching gift letters, postcards, inserts, return envelopes, and welcome packets)
Regardless of the channels you choose, be sure to develop engaging content that highlights the impact of matching gifts for your mission. Craft persuasive messaging that communicates the value and importance of donor participation in matching gift programs and inspires individuals to take their next steps.
Once your supporters are familiar with the idea of matching gifts, they’ll be more likely to get involved.
Without knowing which companies your donors work for, it can be difficult to determine if their employers match—and whether they’d qualify for that program specifically.
After all, we previously mentioned that most eligible donors have no idea that their companies offer such programs. Thus, it’s a good idea for your organization to take the initiative to uncover match-eligible donors on your own.
Solution #3: Using numerous screening methods to determine employment information
When it comes to identifying matching gift opportunities, the most crucial piece of information you’ll need pertains to your donors’ current employment. Fortunately, there are a few key ways to collect this information.
These include…
Email domain screening — If a donor inputs their email address as “johndoe@waltdisney.com” when completing the giving process, you can likely assume that the individual works for the Walt Disney Company. Make a note of this information for future reference!
Donation page search tool — Embedding a company search tool on your donation form or confirmation screen empowers donors to look into their employers’ programming. Plus, it can record the company name that an individual inquires about and store the information in their donor record.
Post-transaction follow-ups — For donors who opt not to provide employment details while giving, you’ll want to trigger post-donation emails that encourage supporters to share the information after the fact. This can include a link to the same company search tool that records individuals’ responses to enable tailored outreach moving forward.
Employer appends — Working with a third-party data appends service can provide your team with access to additional employment information you were unable to uncover on your own. Typically, all you need to do is locate an employer appending company and share the data you do have regarding your donors with unknown employers. The service company scans the details provided against its comprehensive datasets and matches individuals with employment information with relatively high levels of accuracy.
You don’t have to choose just one method, either. According to our research, leveraging multiple approaches for obtaining employment information results in an average of 77% more match-eligible donations being identified. And once you have access to this information, you have what it takes to more effectively uncover and pursue matching gift opportunities.
Roadblock #4: Incomplete match requests by program deadlines
Another common matching gift roadblock occurs when donors, regardless of whether they’re aware of the opportunity, simply do not complete their employers’ submission forms prior to the associated deadlines.
Even when a company offers a matching gift program, if a donor fails to submit their request for a match in time, your organization is not going to receive a corporate gift in response.
Solution #4: Following up with post-transaction matching gift reminders
Sometimes all it takes is a well-planned reminder or two to encourage donors to complete the matching gift submission process.
By following up with donors soon after they make their initial gifts, your nonprofit can remind donors about the availability and impact of corporate matching. That’s usually enough to inspire qualifying individuals to complete the steps for their employers! And for unclaimed matches, you can even trigger end-of-year matching gift reminders as well, prompting donors to submit their matches before the year’s end—which is a popular request deadline.
Through a combination of donation acknowledgment emails, post-donation matching gift outreach, and more, you can ensure that donors are aware of matching gift opportunities, complete match requests, and meet program deadlines. Thus, maximizing your potential for funding.
Roadblock #5: Insufficient staff resources for pursuing matching gifts
Taking a manual approach to matching gift management and promotion typically requires a significant investment of an organization’s resources. Thus, short supplies of time, effort, personnel, and more can hinder an organization’s ability to fully leverage matching gift programs.
“80% of nonprofits said they have difficulty building strong corporate partnerships and workplace giving strategies with limited staff and resources.”
With many organizations’ fundraising and day-to-day operations already stretched thin, this finding highlights the challenges that teams often face when aiming to ramp up their matching gift efforts without the right tools in their toolkits.
Solution #5: Automating the matching gift experience with dedicated technology
No time to pursue matching gift opportunities on your own? No problem. Nowadays, there’s technology for that! Like many other aspects of the fundraising process, smart software solutions can streamline organizations’ efforts and ultimately raise more.
If a lack of time and energy is holding you back, it’s probably time to invest in a dedicated matching gift platform to automate the process from start to finish. These tools, like Double the Donation’s industry-leading solution, can help identify matching gift opportunities, trigger personalized donor outreach, and provide detailed reporting capabilities that drive results without you lifting a finger.
Employing such a tool ultimately empowers organizations like yours to reduce the manual effort required from their staffs, allowing them to focus on other critical fundraising and mission-focused activities.
Roadblock #6: Limited tracking through the match lifecycle
Another roadblock nonprofits often encounter has to do with a lack of tracking capabilities through the match lifecycle. Even after guiding donors directly to their online submission forms, many organizations ultimately have no idea whether their donors complete the process. Let alone whether their employers are approving and disbursing their matches.
Inadequate tracking can result in a lack of transparency, difficulty evaluating the effectiveness of an organization’s matching gift efforts, and missed opportunities to appreciate and acknowledge completed matches.
Solution #6: Using data and encouraging donor communication throughout the process
The #1 way you can utilize effective matching gift lifecycle tracking is to communicate with donors throughout the matching process. Plus, you’ll want to encourage supporters to keep your team informed, as well.
For example, when you send matching gift reminders encouraging recipients to submit their match requests, incorporate an easy way for them to let you know when they complete the process. It can be as simple as a button that says, “I’ve submitted my match!”
This way, you’ll know to thank the individual for taking steps to secure a match on your behalf, keep an eye out for additional information being asked of your organization (i.e., to verify the initial contribution), and better forecast incoming matching gift revenue. If you see that a potential match is stuck at a particular stage for any length of time, you can enlist targeted efforts to push that match to the next step.
You’ll want to implement tracking and reporting systems that capture and store data related to matching gift opportunities. Then, follow them through to completion. Ensure your systems track the status of match requests, identify funds received, and record the impact of matching on fundraising. From there, regularly review and analyze this data to gain insights and optimize your matching gift program accordingly.
Next Steps
Every matching gift roadblock presents an opportunity for growth. By proactively addressing these challenges, your nonprofit can tap into the immense potential of workplace giving to fuel your mission.
As you move forward, keep in mind that donors love participating in their employers’ matching gift initiatives. They typically just need a gentle push in the right direction!
Ready to learn more about overcoming matching gift roadblocks and enhancing your organization’s corporate fundraising strategy? Check out these recommended resources:
Double the Donation’s Matching Gift Academy. Our Matching Gift Academy provides a complete overview of corporate matching gifts. Specifically, dive into Course 1, Module 2 to dive deeper into common matching gift challenges and our expert recommendations for addressing them.
8 Ways to Encourage Donors to Submit Employee Matching Gift Requests. This comprehensive guide shares several methods for motivating donors to complete matching gift requests, thereby maximizing fundraising potential. Explore practical strategies to inspire action and secure additional revenue for your cause.
What You Need to Know About Retaining Matching Gift Donors. Dive into the importance of donor retention for matching gifts. Find out how to cultivate long-term relationships with matching gift donors, build personalized stewardship plans, express gratitude, and more. In the end, it helps ensure continued support and sustained impact.
5 Fundraisers with Standout Matching Gift Success. In this inspiring blog post, discover five real-life fundraising organizations that achieved remarkable success with matching gifts. Learn from the strategies that led to outstanding matching results and see which practices you can leverage for your cause!
https://doublethedonation.com/wp-content/uploads/2023/06/DTD_Overcoming-Matching-Gift-Roadblocks-Helpful-Solutions_Feature.png6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2023-06-16 13:06:432025-02-21 15:47:28Overcoming Matching Gift Roadblocks [Helpful Solutions]
Advance from Gravyty and Double the Donation are proud to announce their new partnership together, servicing higher education institutions as they aim to raise more in revenue from corporate matching gifts.
“Advance from Gravyty focuses on helping educational institutions of all sizes and nonprofit organizations accept donations from their supporters with powerful technology and seamless, customized experiences,” said Sevonne Eliyahu, President of Gravyty. “It was a natural next step for us to empower our partners with the ability to fundraise with Double the Donation’s powerful and easy-to-use matching gift tools.”
The new integration, which places Double the Donation’s autocomplete search tool and matching gift plugin on Advance from Gravyty digital giving forms, empowers donors to discover their match eligibility and take their next steps toward matching gift success by guiding them through the process.
“Double the Donation is dedicated to helping close the awareness gap that surrounds matching gift knowledge,” said Adam Weinger, President at Double the Donation. “Our partnership aims to educate donors while they give, resulting in a better experience and increased revenue for our mutual clients.”
Activate in Seconds and Start Raising More from Matching Gifts!
Activating the Advance and Double the Donation integration is quick and easy. All a client will have to do is reach out to their Gravyty Client Success team to activate their integration using their Double the Donation API keys, and the connection will be established with no effort on the school’s side.
Once this is complete, schools and universities can now share matching gift and corporate giving details with their donors and supporters directly from the giving process by helping them discover their match eligibility on the donation page and take their next steps from a prompt on the confirmation page.
Double the Donation will also kick off matching gift follow ups to donors to ensure the highest conversion rate for matching gifts submissions as possible. These automated messages are sent at an optimal time set by the university or school to fit into their greater outreach strategy.
Drive More Matching Gifts to Completion with Double the Donation!
Advance from Gravyty and Double the Donation integrate to give schools and universities a seamless matching gifts experience to increase donations through additional corporate participation. The possibilities are endless when these two platforms are connected–check out some extra benefits below!
Identify more matching gift revenue opportunities: Double the Donation enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities Double the Donation discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let Double the Donation automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that Double the Donation can handle the rest.
Ready to get started with raising more from matching gifts? Request a demo today and let us know you use Advance by Gravyty for your fundraising!
About Gravyty: Gravyty is the leading provider of purpose-driven technology, providing nonprofits, organizations, educational institutions and corporations the tools they need to create an engaging community and fundraise smarter. Backed by K1 Investment Management, Gravyty has $72 million in funding and six strategic industry acquisitions to build a holistic, mission-driven ecosystem of solutions. Gravyty is headquartered in the United Kingdom, with operations in the United States, Canada, South America and Israel. For more information, visit https://gravyty.com/.
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Double the Donation integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts.
https://doublethedonation.com/wp-content/uploads/2023/06/Double-the-Donation-Advance-from-Gravyty-LinkedIn.png5501050Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2023-06-16 08:00:312025-02-28 15:50:04Advance from Gravyty and Double the Donation Partner with Double the Donation Matching Gifts Integration
Double the Donation and Click & Pledge have come together once again to enhance their existing matching gift integration. Now, mutual clients have the option to pass all donations from Click & Pledge to Double the Donation. This additional functionality will allow nonprofits to kick off automated matching gift emails to all of their donors, even those whose eligibility is unknown following the donation process! As a result, mutual clients are more likely to uncover match opportunities and drive those matches to completion by empowering donors with their matching gift next steps directly in their inbox.
This comes on the heels of our last enhancement which worked to provide all Click & Pledge CONNECT users corporate philanthropy insights from within their platform portal,
“Click & Pledge is proud to work with Double the Donation to simplify matching gift fundraising,” said Kamran Razvan, CEO of Click & Pledge. “By providing their matching gift tools to our clients, we know our users are accessing the most comprehensive solution on the market.”
That update allowed nonprofits using Click & Pledge to utilize a matching gift search widget embedded into the CONNECT portal. By simply navigating to the “matching gifts” section of their account, these users can search for their desired corporation and see matching gift and volunteer grant insights.
“We are committed to providing nonprofits and their donors with the most accurate, comprehensive, and up-to-date information about corporate matching gift programs” said Adam Weinger, President of Double the Donation. “The Double the Donation database is updated multiple times a day by our database team to ensure that all instructions, links, and program details delivered to donors actually result in increased revenue for nonprofits.”
The matching gift search tool is simple to use, and it pulls corporate philanthropy information from the industry’s largest matching gift database. Using this feature, nonprofits can still find fundraising opportunities related to their desired company program.
Both enhancements reflect the duo’s continued commitment to helping nonprofits harness more robust matching gift opportunities that engage their donors at every step of the way.
Activate in Seconds and Start Raising More from Matching Gifts!
If mutual clients would like to update their integration settings so that all donations pass over to Double the Donation, they can follow seamless steps to get up and running. After navigating to Third Party Integrations within the Click & Pledge platform settings and entering in their Double the Donation public API key, they will see an option to “post all transaction data to Double the Donation.” Checking this box ensures that all donors receive automated matching gift outreach.
Once your Double the Donation account is fully activated on your forms of choice, donors are then able to search for their company name using the autocomplete search tool, equipped with Double the Donation’s comprehensive database of over 24,000 matching gift providers. From there, organizations can configure matching gift emails and trigger these messages to all donors. Those emails will lead donors directly to their matching gift request form, making gift matching simpler!
By streamlining the matching gift application process for donors, nonprofits are able to maximize the probability of driving those matches to completion.
Drive More Matching Gifts to Completion with Double the Donation!
Click & Pledge is dedicated to helping their clients generate more impact with innovative features and integrations, and the integration with Double the Donation is the latest addition to that list of valuable tools.
Check out some of our favorite Double the Donation features:
Identify more matching gift revenue opportunities. Double the Donation enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities Double the Donation discovers and shares with donors, the more matching gift requests your donors will actually submit.
Drive more matches to completion, from form submission to corporate payment. Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your dop opportunities. Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let Double the Donation automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that Double the Donation can handle the rest.
Interested in learning more about how your nonprofit could benefit from matching gifts? Schedule a demo with us today to get started.
About Click & Pledge: Generate more impact for your nonprofit with an all-in-one fundraising platform provided by Click & Pledge. The CONNECT platform has assisted over 20,000 organizations with campaigns and offers tools such as online donation forms, peer-to-peer fundraising, and integrations with Salesforce®. With CONNECT, nonprofit leaders can access the latest innovative features, including text message fundraising and integrative donor outreach at an industry-leading price. For more information regarding Click & Pledge, visit www.clickandpledge.com.
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Double the Donation integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://doublethedonation.com/get-a-demo/.
https://doublethedonation.com/wp-content/uploads/2023/06/Double-the-Donation-ClickandPledge-feature.png5801550Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2023-06-13 17:24:132025-02-28 15:14:49Click & Pledge Expands Matching Gift Functionality with Double the Donation
It’s no secret that workplace satisfaction is important. To foster engagement and establish a positive work environment, any organization can (and should) establish employee engagement programs. These types of programs seek to reward hard workers and motivate peers to strive for greatness.
However, administrating recognition initiatives can be timely. That’s why we recommend turning to an employee recognition platform.
Recognition and rewards tools allow you to reinforce hard work and inspire everyone to contribute to a positive company culture. Leveraging a dedicated tool helps make your feedback more consistent, measurable, and strategic. Plus, some even allow you to send rewards alongside your words of encouragement, offering a tangible token of appreciation.
To help you locate the perfect employee recognition software for your organization, we’ve curated a list of some of the best platforms for 2023. We’ll also walk you through the basics of these platforms, so you know exactly what to look for in your search. Here’s what this guide will cover:
Whether you work at a small nonprofit or an enterprise-level corporation, there’s something on this list for everyone. The right platform can empower your employees to be the absolute best they can be in the workplace. Let’s dive into the essentials of these tools.
Employee Recognition Platform FAQ
Before sharing our favorite software, we thought it’d be helpful to cover the basics of these platforms. Whether you’re curious about what employee recognition software does or why you should use it, we’ll answer your questions below!
What Are Employee Recognition Platforms?
Employee recognition platforms or software refers to technology-based solutions that help organizations show appreciation for the work their employees do. These platforms provide a platform for managers and peers to recognize and reward employees for exceptional performance, milestones, and achievements.
Common features typically include peer-to-peer recognition capabilities, manager-to-employee recognition, rewards tracking, and performance metrics. The goal of these tools is to streamline the employee recognition process, boost employee satisfaction, and improve company culture by encouraging teams to recognize individuals’ workplace contributions.
Who Uses Employee Recognition Software?
Any organization can use it — whether you’re running a for-profit or nonprofit. Once you invest in an employee recognition platform, your organization’s HR department, leadership, and even employees can use it to call out exceptional employees.
This type of software is perfect for any organization looking to implement engagement programs and boost retention.
Why Should You Use Employee Recognition Platforms?
You want your employees to feel valued. Otherwise, they won’t feel compelled to stick around.
In fact, employee retention research has found that when employees don’t feel valued, 76% will look for another job opportunity. If you work in HR, you know that turnover costs employers a lot of money. It costs an average of 33% of an employee’s salary for their exit. Not only does turnover come with a hefty pricetag, but it also reflects poorly on your company if you have a high turnover rate.
An effective employee recognition platform that caters to your employees’ motivations can alleviate those concerns substantially. Here’s a quick rundown of why you should leverage employee recognition software:
What Features Should You Look for in Employee Recognition Platforms?
Though all employee recognition software solutions offer a different suite of features, there are some features that you should prioritize no matter what, such as:
Data analytics and reporting. Your software should be able to provide insights on recognition patterns so you can improve your tactics over time and boost overall employee engagement.
Security features. You’ll likely store lots of sensitive data in your platform, so your solution should protect you from internal and external hacks and data leaks. Ensure that your platform complies with all federal regulations and keeps communications secure.
Real-time feedback tools. Providing feedback allows you to reward positive behavior and offer constructive criticism to help employees grow. Useful feedback tools include secure communication channels and surveys that managers and employees can use to standardize feedback.
Integration with other tools. It’s important that your platforms are compatible with others in your toolbelt. Try to prioritize software that can seamlessly integrate with your existing solutions so nothing slips through the cracks. For example, you could integrate an eCard software plugin into a solution without a native peer-to-peer system to accommodate ad-hoc recognition.
Identifying robust software solutions that have these features and more that support your goals can help you streamline your employee recognition efforts and scale them up as your company grows.
From retention to recruitment, fostering a positive environment through the right software can have an incredible impact on any organization!
Overall Best Employee Recognition Platform
Without further ado, let’s dive into the best employee recognition software of 2023. While there’s plenty of great software out there, one of them takes the cake due to its creativity, versatility, and ease of use.
1. eCardWidget
If you’re looking for a creative way to recognize employees, look no further than eCardWidget! This innovative platform empowers you to create custom eCards that showcase your organization’s branding and values. Easily design eCards to showcase your company values or congratulate someone on a job well done.
To launch your employee recognition cards, create designs that infuse your organization’s branding, sort them by company value (or other internal goals), and share your collection with employees. Whenever someone goes above and beyond, their manager or peer can select one of the eCards, draft a quick recognition note, and send it directly to their inbox. As a tip, the personalized message is a great spot for attaching rewards like digital gift cards.
Landing the #1 spot as our favorite employee recognition platform, eCardWidget allows you to show employees they’re more than just a number. Check out the video below for a rundown on how it works:
eCardWidget’s Standout Features
Drag-and-drop design tools that allow you to upload your own graphics, choose from an array of fonts, and match your color scheme
Intuitive sending capabilities so anyone at your organization can recognize their coworkers, whether they’re managers or peers
An incredible list of integrations which means you can seamlessly embed your eCards into any website or intranet like your internal company portal
Why eCardWidget Is Our Favorite Employee Recognition Software
If you want to get creative with your employee recognition, eCardWidget is the solution for you! Everyone loves receiving greeting cards, and bringing them into the workplace can be a creative way to supercharge morale.
eCardWidget’s Pricing: eCardWidget includes options for every size organization. They range from free plans to Enterprise Options ($200 per month) to best fit your team’s size and internal recognition goals. Visit their pricing page for more information.
Employee Recognition Platforms for Small Organizations
If you lead a small organization, we’ve got some great, small-scale employee recognition platforms you can use. Whether you’re looking to solicit feedback or strictly give pats on the back, these engagement tools can be a huge help in streamlining your recognition efforts.
2. WorkTango
WorkTango is an employee feedback and recognition platform that helps organizations gather employee feedback and shine a light on employees’ standout efforts. It makes continuous appreciation, feedback, and growth a regular part of your routine instead of restricting it to annual performance reviews.
Trusted by more than 1,000 organizations, WorkTango empowers employees to recognize their colleagues and leaders to reward their hardworking directs. Say thank you in a million different ways whether you want to launch employee awards or post appreciation to your company recognition feed.
WorkTango’s Features
Thousands of at-cost, zero-cost, and experiential rewards like gift cards and products from popular brands like Amazon
A real-time employee recognition feed to drive morale across the organization
Nominations and awards tools so employees can vote for their peers for awards when they showcase company values
WorkTango’s Pricing: Schedule a demo with the WorkTango team to get pricing details and learn whether their solution fits your organization’s budget.
3. Motivosity
Motivosity is an employee recognition platform that aspires to foster positive work culture and build strong relationships among employees. It provides features such as employee feedback and social recognition.
Using the platform, employees can call attention to their colleagues’ contributions and share feedback. We love this platform since it encourages regular interactions and establishes a sense of community and collaboration. Thanks to its gamification-style framework, enhancing employee morale, strengthening relationships, and creating a productive workforce have never been more fun.
Motivosity’s Features
Public appreciation capabilities through a social-media-style interface
Customizable rewards including hundreds of gift cards, local offers, and branded swag
Custom awards and badges to incite some friendly competition across your organization
Motivosity’s Pricing: Contact Motivosity to get a custom quote based on your team’s size and employee recognition needs. They also promise a 6-month money-back guarantee.
4. HeyTaco
HeyTaco is a unique employee recognition platform designed to promote an appreciative and vibrant workplace culture. It uses a gamified approach to encourage peer-to-peer recognition and appreciation within teams.
Employees can send virtual “tacos” to colleagues as a way to shout out their achievements and helpful contributions. These tacos accumulate, creating a fun visual representation of employees’ contributions. There’s never been a more simple yet fun way to establish camaraderie and boost employee morale!
HeyTaco’s Features
Social peer-to-peer recognition with leaderboards that incite friendly competition
Custom-tailored rewards that team members can trade tacos for, like a taco trophy, taco dinners, company swag, and more
Integrations with popular tools like Slack and Microsoft Teams
HeyTaco’s Pricing: Try the platform for free for 30 days. If you like what you see, you’ll pay $3 per person per month. You can either pay for select employees or automatically add people whenever they give or receive their first taco.
5. Guusto
Rated as a top employee recognition software on G2 and Capterra, Guusto enables leaders to shape an enjoyable culture through real-time recognition programs and service awards.
Ideal for smaller workforces, Guusto allows organizations to build programs for recognizing any employee, whether they’re on the store floor, in the field, or at a desk. Easily recognize and reward employees by sending digital gift cards. With Guusto, employers can choose from a wide array of options to suit individuals’ preferences and even customize gift cards with personalized messages. Then, recipients can conveniently redeem their digital gift cards online or through the Guusto mobile app.
Guusto aims to make employee recognition easy, thoughtful, and rewarding, fostering a positive work environment and enhancing employee engagement. Not to mention, Guusto exercises corporate social responsibility by partnering with the One Drop Foundation. For every gift sent, they’ll donate one day of clean drinking water.
Guusto’s Features
Reward-sharing capabilities via a pay-forward feature that empowers recipients to pass a gift to someone else
Shoutout features for impactful non-monetary recognition
Actionable reports for tracking any recognition sent, taxable benefits, and core value performance
Guusto’s Pricing: Choose from three pricing plans for this employee recognition platform. Use the Free plan for a single-user account, the Essential plan for up to 35 team members for $80 per month, or the Premium plan for 100 team members for $350 per month. They also have custom enterprise plans. Note that these fees are based on annual plans. Prices vary if you pay on a monthly basis.
6. Snappy
Snappy is an all-in-one gifting platform that combines personal gifting experiences with advanced technology. Great for both customer and employee recognition, Snappy helps organizations show appreciation, spread smiles, and boost loyalty in one fell swoop.
Employers can send digital gift cards, physical gifts, or even experiential gifts to showcase gratitude. Offer gift recipients a collection of trending products, unique experiences, subscriptions, and charitable donations. Then, recipients can choose their preferred gift from the curated selection you send.
The platform makes it easy to create memorable and meaningful moments of recognition that make employees feel valued.
Snappy’s Features
Tracking statuses to see which gifts recipients pick
Various gift collections that include gift cards, experiences, sweets, snacks, and donation options
The ability to add personal greetings to make a reward extra meaningful
Snappy’s Pricing: Snappy offers three pricing plans. With the Essential plan, teams and small businesses only pay for claimed gifts. With the Elevated Plan, larger organizations pay $999 per year. For the Enterprise plan, large enterprises need to reach out for a custom quote.
7. EngageWith
EngageWith helps organizations celebrate any employee win, whether it’s big or small! Built for Slack and Microsoft Teams, the platform makes it easy to keep all of your systems updated.
Acknowledge coworkers publicly using your preferred channel. Be sure to encourage employees to tag each recognition with a company value! Then, employees can redeem points they acquire through recognition on preferred sites like Nike, Domino’s, Apple, Dunkin Donuts, and more.
EngageWith’s Features
Dynamic leaderboards that rank individuals based on appreciation sent and received
Birthday and work anniversary reminders to recognize people on their special days
Other employee engagement features like pulse surveys and anonymous feedback capabilities
EngageWith’s Pricing: Either choose the Standard plan for $4 per user per month or reach out for a custom quote if you’ll have more than 500 users. They also offer a 30-day free trial, so you know what you’re getting with this employee recognition software.
8. Compt
Dubbed as a top perk stipend software, Compt is an all-in-one reimbursement platform that enables organizations to offer personalized, flexible compensation and benefits programs. Use the platform’s reward and recognition features to send employee bonuses and make recognition easy and meaningful.
Make your employees feel seen, heard, and valued throughout the year with birthday bonuses, sales incentives, spot bonus recognition, and more.
Compt’s Features
Instant rewards that only take a few minutes to set up and send
Automated IRS compliance to ensure employees are taxed correctly for rewards and bonuses
Slack integration to help your team celebrate accomplishments together
Employee Recognition Software for Mid-Sized Organizations
If you work at a mid-sized organization, you need a more robust solution for employee recognition. From saying thanks to offering employee gifts, the following platforms are great options for powering your workplace engagement initiatives.
9. Terryberry
Terryberry is an employee recognition platform that aims to ignite workplace success. With its social recognition approach, Terryberry provides a centralized system for implementing and tracking recognition activities, empowering organizations to celebrate achievements and boost morale.
It also offers a wide array of reward options that are sure to delight employees. With thousands of merchandise, travel, experience, and charitable donation options to choose from, you’ll encourage employees to be their best selves in the workplace.
Terryberry’s Features
Plug-and-play modules so you only pay for the recognition tools you need
Custom milestone and service award programs to celebrate important occasions
Additional employee engagement features like wellness and activity challenges
Terryberry’s Pricing: You have three pricing plan options based on the features you want. Request a demo to receive pricing details.
10. Awardco
Designed to make rewarding people easier and more effective, Awardco is a top-rated employee recognition platform. Marketed as a “one-stop-recognition-shop,” Awardco is a comprehensive platform that allows you to create custom rewards catalogs personalized to your needs. They also partner with Amazon Business to bring millions of reward choices and lower vendor fees. If needed, they’ll work with you to manage multiple recognition programs from one dashboard.
With an emphasis on reporting, Awardco enables organizations to gain in-depth insights into their recognition programs and keep an eye on employee performance. That way, there’s never a question of whether your employee engagement efforts are working.
Awardco’s Features
A public feed where team members can like, comment, and react to recognition
A user-friendly interface where employees and managers can track rewards and provide feedback
Integrations with communication platforms like Slack to easily fold recognition into your workflow
Awardco’s Pricing: Small organizations receive reduced rates and can choose from two pricing plans, starting at $2,500 per year. Organizations with more than 300 employees will need to reach out for custom pricing.
11. Assembly
Trusted by more than 2,400 organizations, Assembly is a top-rated employee recognition platform that helps celebrate workplace achievements. Show people their contributions are valued, so you can retain your best talent with features like rewards, nominations, and work anniversary reminders. Best of all, your staff will never have to leave Slack or Microsoft Teams to use the software.
Assembly’s Features
An extensive catalog of awards like gift cards, custom swag, and personalized culture rewards
Integrations with Slack and Microsoft Teams to keep employee recognition where work already happens
Employee nominations to encourage employees to call out their peers for standout performance
Assembly’s Pricing: Small teams of fewer than 10 people can use the platform for free. Paid plans start at $2.80 per user per month for up to 50 people when you pay for the year in full. Get an unlimited number of users for $4.50 per user per month. For larger organizations needing a custom program, reach out to Assembly for a custom pricing plan.
12. Blueboard
Built around hand-curated experiences, Blueboard is an incentives platform for organizations. This employee recognition software makes it easy for organizations to reward employees in meaningful ways and give them one-of-a-kind experiences. Choose from memorable experiential rewards like spa days, concerts, plane flying lessons, and bucket-list travel adventures.
Long story short, the platform elevates employee recognition from generic gift cards to experiences your employees will never forget. Whether you’re building an anniversary award program, leveling up referral incentives, or reimagining your spot rewards, experiential rewards are a unique way to drive better outcomes.
Blueboard’s Features
Anniversary awards to celebrate important moments in each employee’s journey
Curated experiential rewards, perfect for spot recognition, referral incentives, sales incentives, onboarding gifts, and more
Program planning guides and budget calculators to help you design a well-thought-out recognition program
Blueboard’s Pricing: Due to the level of personalization needed, Blueboard provides custom quotes. Get a demo to receive a personalized pricing plan.
13. Recognize
Recognize is value-driven employee recognition software that offers a range of rewards and gifts. Designed to integrate into your existing workflows, the platform makes enhancing the workplace experience and improving company culture a breeze.
Leverage gamification components to drive community building and tap into peer-to-peer recognition, nominations, incentives, and anniversary reminders. Using the platform, employees can earn and redeem points for spot rewards or accumulate points for a bigger item.
Recognize’s Features
Tangible tasks that managers can set up for employees to complete to earn points
Reward catalogs filled with gift cards, experiences, and non-monetary rewards employees redeem with points
Recognition reporting to gain insight into top performers and teams
Recognize’s Pricing: Get started with a free trial. Then, choose from different paid plans, starting at $.20 per user per month. Pricing varies based on organization size and selected add-ons.
14. Cooleaf
Connect with your people with Cooleaf, a leading experience platform. Bring your employees together with recognition and virtual activities, making your workplace culture more fulfilling and engaging. Tap into features like automatic work anniversary rewards, and go beyond a thank-you note with fun rewards like merchandise, gift cards, and company swag.
Cooleaf’s Features
Peer and manager shoutouts for instant recognition
Public recognition to showcase meaningful stories and exceptional work
Manager dashboards to evaluate trends and help prepare for performance reviews
Cooleaf’s Pricing: Contact their team for pricing details and to see this employee recognition platform in action.
Employee Recognition Software for Enterprise Organizations
Large and enterprise organizations often have more complex needs than smaller ones. That goes for workplace engagement and retention, too. We’ve pulled together a list of scalable solutions that were designed for larger organizations.
15. Culture Cloud
Designed for enterprise and global workforces, O.C. Tanner’s Culture Cloud helps companies design large-scale employee recognition programs with unforgettable experiences. Every feature is backed by academic-grade research, ensuring organizations are equipped to maximize workplace satisfaction.
Whether you want to fuel peer-to-peer recognition or tie points to team goals, Culture Cloud offers plenty of ways to give, receive, and measure recognition.
Culture Cloud’s Features
An award store filled with unique experiences and everyday essentials
A points system that you can scale to suit your budget and needs
Yearbooks for team members to rally and honor a coworker’s contributions over time
Culture Cloud’s Pricing: Contact their team for a custom quote for its employee recognition software.
16. Fond
Created to enhance company culture across global workforces, Fond is straightforward employee recognition software. With it, employees can send points to one another to recognize hard work and major accomplishments.
Employees located around the world can redeem their points for useful rewards and corporate perks on Fond’s platform. Best of all, points never expire, and unused points are returned to your company if an employee leaves or is dismissed from their role.
Fond’s Features
Globally-redeemable rewards like gift cards and experiences
Customizable rewards and recognition events that embody your organization’s values
A mobile app so employees can send or redeem recognition points on-the-go
Fond’s Pricing: This employee recognition platform only charges the retail price for each item without markup. There aren’t any fulfillment charges or hidden fees either.
17. Achievers
Achievers is a cloud-based employee recognition platform designed to acknowledge your organization’s greatest asset: its employees. Drive retention, productivity, and key business outcomes by engaging your workforce, no matter where they are in the world.
Support your employees with best-in-class rewards and inclusive recognition. Achievers works to continuously expand its marketplace catalog with sought-after brands and fulfill reward redemptions across local centers through its reward partner networks. With the ability to support multiple recognition programs, you can reinforce priorities with high-frequency and high-impact recognition.
Achiever’s Features
3 million rewards options from 2,500+ global brands in 29+ languages
Flexible, modular recognition tools such as a points-based system, social recognition, or campaigns
Support and functionality in multiple languages and currencies
Workhuman is a leading employee recognition platform that aims to foster a more human workplace. Between peer-to-peer and manager recognition capabilities, employees can celebrate workplace accomplishments and big life events. After all, you want to show your employees you care about them on a personal level.
After being in the employee recognition business for over 20 years, Workhuman empowers organizations around the globe to deepen engagement and boost retention. With this platform, you can even tap into additional engagement tools like real-time feedback and performance management. In no time, you’ll foster a culture of appreciation, belonging, and gratitude.
Workhuman’s Features
Social recognition so employees can thank anyone in the organization and interact with others to celebrate their awards
Life event and service milestones to celebrate life’s big moments
Insights and analytics with real-time recommendations related to how and where work gets done
Workhuman’s Pricing: Contact Workhuman for a demo to see the software in action and get pricing details.
19. Empuls
Empuls is employee recognition software that makes it easy to reward your hardworking staff members. From setting up pulse surveys to motivating employees with digital gift cards, the platform comes equipped with everything you need to build an encouraging environment. Best of all, the platform is multilingual, making it easy to implement for your international employees.
Trusted by more than 1,000 organizations, Empuls helps make hard work visible to everyone, celebrate key milestones, promote participation in company initiatives, and reduce HR’s time in setting up rewards.
Empuls’ Features
Gamification features like activity scores and a leaderboard to encourage participation
Personalized recognition through custom spot awards, monetary rewards, and messaging
An AI-powered engagement bot that gives timely reminders about special occasions like peers’ birthdays and work anniversaries
Empuls’ Pricing: The Reward and Recognize plan is $3 per employee per month. Take a look at the pricing page to learn about other features’ pricing, like surveys, social intranet, and perks.
20. HALO
HALO offers scalable employee recognition and incentive solutions designed to fit your organization’s unique culture. Designed to deliver deep personalization, HALO offers comprehensive services like strategic design and program marketing support, giving you a single source for all your employee engagement efforts.
Great for hybrid and remote employee recognition, the platform can be accessed from anywhere. HALO offers a consistent experience for worldwide, remote, hybrid, and offline workforces alike.
HALO’s Features
A universal, points-based rewards currency that can be redeemed for gift cards, experiences, and gifts
Regional gift catalogs based on local tastes and customs
In-country fulfillment so you can avoid international shipping costs
HALO’s Pricing: Contact their team for pricing details and to get a rundown of the system.
21. Mo
Mo is an employee engagement and recognition platform that enables leaders to improve collaboration, reduce employee churn, and maximize morale. Backed by this software, create a recognition-rich culture by celebrating successes and shining light on those who go above and beyond.
Great for bringing distributed teams together, Mo empowers organizations to celebrate achievements with public and private recognition tools tied to fun GIFs and company values. Recognition can come from anyone, whether you want to give top-down feedback or peer-to-peer acknowledgment. Don’t forget about rewarding employees by letting them choose gift cards and custom rewards like organizational swag.
Mo’s Features
An extensive rewards catalog filled with meaningful gift options like gift cards from popular brands like Nike, Ticketmaster, and Amazon
Custom company awards like ‘most inspirational’ or ‘best team player’ that employees can nominate their peers to receive
Straightforward budget controls and rewards options so you can take charge of employee engagement
Mo’s Pricing: Choose from three pricing plans based on your organization’s needs. The Starter plan has basic recognition features and is $2.70 per user per month when billed annually. For more advanced recognition features, choose the Level Up plan, which is $4.50 per month per user when you pay annually. For a custom plan, reach out for a custom quote.
22. Fringe
Want to contribute to your employees’ lives in meaningful ways? Try out Fringe, the world’s first lifestyle benefits marketplace. Rewarding your employees with personalized lifestyle benefits is a fantastic way to show you care. Solidify a culture of well-being by offering unique rewards like financial planning services, student loan repayment, physical fitness, and virtual therapy.
Whether you’re acknowledging a 23-year-old intern or a 60-year-old long-term employee, Fringe has rewards for everyone!
Fringe’s Features
Lifestyle benefits whether you want to reimburse someone’s gym membership or give them la unch stipend
Wellbeing programs to promote health through virtual therapy, meditation apps, life coaching, and more
Peer giving so employees can award coworkers, friends, and family with services or points
You want your employees to stick around and feel valued for their hard work. That means taking the time to develop a thoughtful recognition program and selecting software to support your efforts.
Remember, you want a platform that aligns with your organization’s budget and its employees’ preferences. Choosing the right employee recognition software can go a long way in boosting retention, so don’t skimp through your selection process.
While you narrow down your options, keep learning about fostering a positive work environment by exploring these additional resources:
How to Start a Matching Gift Program [For Companies]. Corporate giving contributes substantially to workplace satisfaction. If you’re a leader at a company, communicate that you care about your employees’ passions outside the workplace by starting a matching gift program.
Employee Recruitment and Retention: 10 Winning Strategies. Acknowledging employees can help make your organization a great place to work. Learn more about boosting retention and improving recruitment with this guide from Astron Solutions.
A Complete Guide to Recognition Awards for Employees. A lot of the employee recognition software we covered allows you to create custom awards for top performers. Learn more about this engagement strategy with this guide from eCardWidget.
https://doublethedonation.com/wp-content/uploads/2023/06/Employee-Recognition-Platforms_Feature.jpg3801000Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2023-06-08 10:00:002025-07-25 15:33:3822 Employee Recognition Platforms To Recharge Your Workplace
When nonprofits grow their donor base, they gain access to more revenue that can be used to launch new initiatives, expand current programs, and generally advance their mission. Growth requires acquiring new donors, but effective growth also means keeping current ones.
Nonprofits with high donor retention rates are sustainable nonprofits, and with that sustainability comes the ability to grow, try new projects, and weather setbacks.
With retention rates for both new and existing donors falling, now is the time to reassess your nonprofit’s retention strategy or create one if you haven’t yet. In this guide, we’ll answer essential questions nonprofits have about donor retention before diving into our top strategies for retaining donors.
Donor Retention FAQ
What is donor retention?
Donor retention measures how many donors who previously gave to your nonprofit continue to do so. Your donor retention rate is the percentage of donors who continue to contribute to your organization. Calculate this percentage by dividing the number of donors that gave this year by the number of donors that gave last year and multiplying that number by 100. The average repeat donor retention rate for nonprofits is 45%.
Donor Retention Rate = ((number of donors at the end of a period – number of new donors at the end of a period) / donors at start of the period) x 100
Donor retention is also useful for determining how financially healthy your nonprofit is. While nonprofits with poor finances can have a higher-than-average donor retention rate and vice versa, nonprofits that maintain their donors generally have the stability to expand their operations, make reliable fundraising estimates, and recover from financial setbacks.
How does donor retention fit into the donor lifecycle?
Consider your nonprofit’s view of the donor lifecycle. Is it a process wherein donors become familiar with your nonprofit, learn more, donate, and then are finished? Or does the cycle repeat?
Retained donors will go through the process of giving many times throughout their engagement with your nonprofit. Let’s compare the lifecycle for one-time donors, which even nonprofits with high retention rates will always have, and retained donors.
Donor acquisition involves marketing your nonprofit to prospective supporters and guiding them to make their first gift. This usually involves creating and maintaining outreach materials, such as your website, social media posts, flyers, and letters. Prospective supporters use this information to learn about your nonprofit and eventually navigate to your donation page to give.
Donor cultivation is the process of building relationships after their initial gift. From their first donation, you now have their contact information and can reach out to them to thank them for their support, invite them to participate in other activities, and provide updates on the campaign they contributed to.
Donor upgrade refers to when donors who have given to your nonprofit several times in the past increase their support level. For the average supporter, this usually entails a slight increase in their routine donations. However, this is also where donors you’ve identified as prospective major donors may begin to make major gifts.
Donor lapse occurs when a donor no longer gives to your nonprofit. Many supporters are interested in only giving once and will lapse immediately after their first gift. Nonprofits can take steps to retain more of these donors, but even the most sophisticated, donor-focused nonprofits won’t have 100% retention rates. Donor lapse is primarily a concern if many of your previously recurring donors begin to drop their support.
Nonprofits have the term “the golden rule of donating,” which refers to securing a second gift from donors. This is because, on average, only 20% of donors give again after their first gift, whereas 60% of donors continue giving after their second gift. This means donors who give multiple times are the most likely candidates for continuing to give far into the future.
Why is donor retention important?
We’ve already touched on a few positives of donor retention, and there are essentially no downsides to continuing to collect donations from the same supporters repeatedly.
However, there may be even more benefits to donor retention than you first assumed. Let’s look at just a few reasons nonprofits should focus on their retention rates:
It’s cost-effective: Consider how much it costs to acquire a single donor. This includes the expenses of buying advertising space, creating marketing materials, and spending time reaching out to prospective supporters. Ultimately, it’s much cheaper only to spend the cost of acquiring a donor once and continue to receive support from them than spending it again and again to find new donors to replace lapsed ones.
It prepares your operations for the future: When donors consistently give to your nonprofit, you can rely on their support as a regular revenue source. This makes planning your monthly budget easier as you can accurately predict how much you’ll bring in through donations. Plus, in the event of a setback, such as economic turbulence, you can likely hang on to the donors who are already committed to your cause.
It supports a positive reputation: Your donors don’t just give your nonprofit money; they also give you a positive reputation. Each supporter has the power to enhance your outreach through word-of-mouth marketing. When it comes to marketing channels, recommendations from friends and family are the most trusted source, with 93% of consumers choosing word-of-mouth as one of their most trusted sources of information. This also applies to nonprofits since individuals looking for good causes to support are likely to ask their friends and family for advice.
Nonprofits often prioritize donor acquisition and not without good reason. By attaining new donors, the nonprofit can increase revenue, gain more attendees for events, and have more supporters out in the world spreading awareness of their cause.
However, don’t think of donor acquisition and retention as opposites. Nonprofits don’t have to focus exclusively on one over the other. Rather, the two supplement each other to grow your donor base overall.
Key Donor Retention Metrics
Along with donor retention rate, your nonprofit should keep an eye on a few other metrics to ensure you are maintaining your donor base.
In particular, let’s look at two key measurements: donor lifetime value and donor attrition rate.
Donor Lifetime Value (DLV) calculates the projected total value of a donor’s contributions over their lifetime. It considers average gift size, donation frequency, and length of donor relationship. Nonprofits use this metric to identify high-value donors and determine when to request a donation upgrade.
DLV = Annual Donation Amount x Length of Relationship
Donor Attrition Rate measures the number of donors lost within a specific period as a percentage of the total number of donors at the beginning of that period. To find your attrition rate, you must first determine how many donors were lost over the course of the measured period. If this calculation results in a negative number, you have actually gained donors. However, be conscious that just because growth outpaces attrition does not mean donors are not lapsing.
# of Donors Lost = # of donors from last year – # of donors from this year
Donor Attrition Rate = (# of donors lost / # of donors from last year) X 100
Incorporate these metrics into your fundraising goals. Beyond raising a certain amount, set specific objectives related to decreasing attrition or raising donors’ lifetime value. For instance, you might set a goal of hosting more annual engagement events to strengthen donor relationships and encourage a certain percentage of existing donors to give more.
9 Strategies to Increase Donor Retention
1. Provide more ways to give
Offer donors a choice for supporting your nonprofit. This makes it more convenient for donors to give and provides them with more agency in the decision-making process, increasing retention rates. Select a payment processor that allows donors to give via credit and debit card, ACH check, PayPal, Apple Pay, and other options.
Additionally, consider different ways supporters can contribute to your nonprofit outside of normal donations. Expanding your giving opportunities helps retain supporters who may be unable to make regular donations while also creating methods to increase support value for those who can give more.
For instance, you might discuss planned giving with older donors who have been with your nonprofit for several decades, or you can promote real estate and stock donations to high-value donors.
For the average donor, take time to educate them about matching gift opportunities. Matching gifts are a form of corporate philanthropy in which companies match their employee’s donations at a 1:1 ratio. This can increase each donor’s impact and propel your nonprofit to new fundraising heights.
2. Offer recurring gifts
Recurring giving options make it simple for donors to become long-term supporters. Donors agree to make these gifts automatically on a recurring basis, usually monthly.
If your organization doesn’t already, offer a recurring giving option on your donation form, so new supporters can easily opt into making multiple donations without going through the donation process each time.
Try using these strategies to encourage supporters to become recurring donors.
Create suggested giving amounts. Encourage donors to choose a recurring gift rather than a one-time donation by creating suggested giving amounts for both options. Recurring giving options will be significantly lower than one-time amounts, subtly pushing donors towards recurring gifts. Consider how research on donor behavior found that when presented with multiple suggested giving amounts, the majority of individuals pick the second lowest option.
Make opting in easy. The process for becoming a recurring donor should be as easy as possible. On your initial donation form, provide a checkbox or button that allows donors to join your recurring gift program in a single click.
Provide perks. Recurring donors are your most reliable donors, and you can keep them around by showing your appreciation. Provide them with early access or discounted tickets to events, free merchandise, or even just a unique name for their group to make them feel special.
Not all donors will be interested in a recurring giving program right away, and that’s ok. Look for donors who have already given to your organization annually or on an irregular basis. Then, reach out to them with information about your recurring gifts program, including all of its perks.
3. Thank donors regularly
Not being acknowledged is one of the top reasons why donors churn. It’s not that donors are looking for a pat on the back. Rather, the lack of a thank-you message often causes donors to assume the causes they gave to don’t need their support.
Don’t let that happen! Instead, make an effort to show your appreciation, emphasize that each gift matters, and build relationships with your donors. You can do this through:
Appreciation emails. Email is the quickest way to get in touch with your supporters after they give. Set up your communication tools to send a thank-you message right after a supporter gives. This confirms the donation was received and gets your appreciation across immediately.
Mailed thank-you notes. Direct mail still has a place in nonprofit marketing, especially when it comes to your donor appreciation strategy. Send personalized cards and letters that donors will want to hold onto. Then, every time they see it, they’ll think of your nonprofit and potentially be motivated to give again.
eCards. eCards combine the best of email and direct mail. eCards can be delivered electronically in seconds via email, text, or social media, and they also contain fun, eye-catching designs your supporters will want to save. Partner with an eCard platform that lets you create custom designs that represent your nonprofit.
Thank-you videos. Record quick videos for supporters. These videos don’t need to be long—between 15 and 30 seconds should be more than enough time. Find a nice background, ensure your audio quality is clear, and record large batches of videos for loyal recurring supporters back-to-back.
Phone calls. A one-on-one chat on the phone with a supporter can go a long way toward building a connection. Create a script volunteers can use when making these calls, and designate which donors you want to go this extra mile for.
Donor walls. For your major recurring donors, you need to provide a lasting thank you. Donor walls are permanent physical constructions that express your nonprofit’s gratitude to a select number of donors.
Whatever method you use, be sure to thank donors promptly. Fundraising professionals advise that your first thank-you should be within 48 hours after a gift, usually through a text or email, and your second thank-you should be five to seven days after, often through slower forms of communication like mailed letters. Of course, there are exceptions to this, like donor walls.
Donors want concrete details about how their gifts are furthering your cause. For instance, if your mission is to build wells to provide clean water for families in need, update donors on how many wells your team has built and how many families have clean water access because of your supporters’ generosity.
Keep your impact stories personal and tangible. Anecdotes you collect from beneficiaries are unlikely to be structured, emotionally resonating stories right off the bat. Use what they tell you to construct stories with meaningful details, a followable structure, and the right emotional response.
Then, check whether beneficiaries approve of the story you’ve written. Editing is a natural part of storytelling, but avoid inventing new details, conflating supporter stories, or otherwise misrepresenting your beneficiaries’ experiences.
In addition to the stories themselves, help donors visualize how their contributions are affecting positive change by adding:
Beneficiary photos and quotes (with permission)
Video evidence of your team’s progress
Statistics showcasing impact
You can include these elements in your marketing materials such as weekly newsletters, social media posts, website pages, and blog posts. Doing so will prove to donors that your team is dedicated to goals, strengthening their trust in you.
5. Invite donors to get involved in your nonprofit outside of donating
Envision a supporter who donates to two nonprofits. Nonprofit A sends them regular requests for donations, thank-you messages for those donations, and little else. Nonprofit B also sends donation requests and thank-you letters but also highlights upcoming events, volunteer opportunities, how their advocacy campaigns are progressing, free workshops they’re hosting, and invitations to check out the latest news on their blog.
Which nonprofit do you think the average supporter has a better relationship with? Most donors will likely prefer organizations like nonprofit B that offer multiple ways to interact and learn more about their cause outside of donating.
In your messaging cadence with supporters, include invitations to explore other parts of your nonprofit. The more a supporter interacts with your organization, the stronger a connection they will feel, and the more likely they are to continue giving long-term.
6. Personalize communication
Your donors are individuals, and they’re more likely to stick with a nonprofit that treats them like they are. Of course, even small nonprofits still building their donor bases will find crafting unique messages for every supporter challenging.
Fortunately, there are a few personalization strategies any nonprofit with basic communication and marketing software can use:
Greet the donor by their preferred name. Use your donor database to organize your supporters’ personal information. Then, when you create your thank-you emails or letters, you can pull the correct names and physical or email addresses automatically.
Specify each contribution’s impact. Be specific about how you intend to use donors’ gifts and how they will make a difference for your cause. For example, a food bank might share how many families were fed, or a medical research foundation might emphasize how every bit of funding gets them closer to a cure.
Include compelling visuals. Communicating impact through text alone can be challenging, so make your donor thank-you letters more meaningful with visuals. Add infographics and photos related to the specific campaigns they contributed to. For instance, if an animal shelter’s donor specifies they are a big dog lover, they should prioritize sending stories about and pictures of dogs they’ve recently helped and maybe cool down on the number of cats included.
One way you can make personalization easier is via segmentation. Divide your donors into groups based on shared characteristics that are relevant to your messaging strategy. For instance, you might make a segment for new donors who only started giving this year and one for recurring donors.
The new donors would then get messages that focus on introducing them to your nonprofit and thanking them for their choice to support you. In contrast, recurring supporters might receive messages emphasizing brand new opportunities or highlighting how much fun an event was last year, along with being reliable partners your nonprofit can count on.
7. Leverage self-service donor tools
Sometimes donors lapse not out of a desire to stop giving but because their credit card on file expired. Alternatively, they may have moved or changed email addresses. When these life events happen, donors may simply forget to update their information. Plus, if they have to contact someone at your nonprofit to resolve the issue, they may put it off and potentially forget to do so.
One way you can prevent this is by putting the control in donors’ hands. With self-service tools, donors can manage their contact information and recurring giving amounts. This saves your team time updating information manually and enables donors to feel like active agents in how and when they give.
8. Analyze donor data
Your nonprofit fundraising software should integrate with your constituent relationship manager (CRM) to track donor information. With this information, you can better refine your communication strategies, know the optimal time to ask for donation upgrades, identify matching gift-eligible donors, and spot donors at risk of lapsing.
Decreased giving or have not given for several months
Negative feedback
Use this data to find patterns among at-risk donors. Do they tend to lapse after taking certain actions? Do the donors have anything in common? Have similar re-engagement strategies worked for multiple at-risk donors?
Remember, when reaching out to donors at risk of lapsing, it’s not the time to ask for another donation. Instead, emphasize their importance to your cause and invite them to get involved again in other ways.
9. Ask for feedback
The people who can provide you with the best perspective on what it’s like being a donor for your nonprofit are your donors. Reach out to new and long-term donors alike to request their feedback about how you can improve the donor experience.
Send them short surveys and ask questions like:
Why did you choose to support our mission?
How did you first learn about our organization?
Have you attended any of our recent events, and if so, how was your experience?
Is there anything we can do to improve your overall experience?
Are you satisfied with our communication cadence and depth?
What areas of our mission would you like to know more about?
When your nonprofit surveys your existing donors, it indicates that you value their opinions and will make changes to serve them better. Even if you can’t implement every suggestion, you may get some direction for how to improve your programs.
Additional Resources for Improving Donor Retention
Keeping donors invested in your cause is essential to your nonprofit’s growth. Focus on implementing the strategies we shared to practice careful donor stewardship and engagement tactics. Remember to provide compelling updates and convey genuine appreciation, so you can establish your nonprofit as one that highly values its supporters.
To learn more about improving the donor journey, check out these resources:
Matching Gift Auto-Submission + CSR Platforms: What to Know. The easier your matching gift process is, the more donors will participate. Check out the connection between auto-submission and CSR platforms to enhance your knowledge of this cutting-edge technology.
Educational institutions, public and private alike, rely on strategic fundraising to bankroll their academic programming, extracurricular activities, student scholarships, supplies and equipment, and more. And matching gifts for K-12 schools enables fundraisers to literally double the impact of their generous donations.
Here, we’ll walk through everything you need to know as an educational fundraiser to make the most of matching gifts.
Ready to bring your school’s fundraising to an A+ level? Let’s get started.
Multiplying Generosity with Matching Gifts: The Basics
Corporate philanthropy plays a vital role in supporting educational institutions like K-12 schools. Specifically, matching gifts are one of the most widely accessible forms.
Essentially, corporate matching gifts refer to a type of program in which a company matches the charitable contributions their employees make to eligible nonprofit organizations. The programs are designed to incentivize and amplify the generosity of a company’s employees, effectively doubling or even tripling their personal donations to worthwhile causes. And most often, these matching initiatives are inclusive of K-12 schools.
Donors who wish to participate in a matching gift program typically follow a straightforward process that looks like this:
After making a donation to their chosen K-12 school (or other organization), the donor inquires about matching gift opportunities with their employer.
The employer—or, in many cases, the school itself via a matching gift automation tool—provides the necessary forms and guidelines for the donor to complete.
The donor completes the submission process, providing details about the donation, such as the amount gifted and the recipient organization.
Once the paperwork is submitted, the company reviews and verifies the information before issuing a matching gift to the designated school.
Matching gifts present numerous benefits for K-12 schools, their donors, and the companies they work for—ultimately establishing a mutually rewarding experience. By leveraging corporate matching gifts, donors can significantly increase the impact of their contributions. From there, the additional funds received through matching gifts can support various programs, benefiting the school community as a whole.
However, billions of dollars worth of matching gifts go unclaimed each year—largely due to a lack of awareness and initiative. In fact, despite 26 million individuals working for companies that match gifts, more than 78% of the segment has never been informed about the programs! And even those who know their employer offers matching gifts are sometimes unaware of the process of getting involved, which is where strategic donor education comes in handy.
Companies That Match Gifts to K-12 Schools
Double the Donation offers the most comprehensive database of matching gift information, which contains records for more than 24,000 companies. And though each employer is able to set its own limits regarding organizations that qualify for matching, most businesses are willing to provide matching gifts for K-12 schools and other education-based institutions.
While there are tons to consider, we’ve opted to spotlight here a few businesses with heavy focuses on education and school philanthropy.
McGraw-Hill
McGraw-Hill is one of the largest American publishing companies. With a devotion to educational content, McGraw-Hill provides reading materials, software, and services for pre-kindergarten through postgraduate institutions. It’s also a dedicated supporter of a wide range of K-12 schools, including through a generous matching gift program.
Each year, employees working more than 20 hours a week qualify to request between $25 and $2,500 in matching gifts to eligible nonprofit causes. Organiations like those that focus on long-term solutions for educational issues, civic, arts and cultural organizations, museums, libraries, parks, zoos, and more tend to qualify.
Penguin Random House is another well-known publishing company and is currently the largest provider of general-interest paperback books across the globe. Its subsidiary Random House Children’s Books, which also encompasses Little Golden Books and Beginner Books, produces some of the most popular youth-focused books in the industry.
In addition to captivating young readers with its stories, Penguin Random House also aims to support educational efforts worldwide. One key example is its matching gift program! In addition to matching up to $2,500 worth of employee donations per team member per year, the company also offers to match contributions raised by their staff through peer-to-peer fundraising efforts in a fundraising match initiative.
As one of the most prominent art supply manufacturing companies, Crayola plays a significant role in equipping students and teachers in K-12 classrooms across the nation. And going a few steps further, the company also supports schools through its dedicated employee matching gift initiative.
Specifically, Crayola focuses its matching gift efforts on supporting key categories of nonprofits. This includes educational (both K-12 private and public schools and higher ed institutions) and those pertaining to arts and culture. Each year, full-time and part-time employees can request up to $500 worth of matching gifts in each category, incentivizing staff to support missions most closely related to Crayola’s own values.
Texas Instruments is a leading provider of educational technology, most commonly known for its innovative series of calculators and other STEM (science, technology, engineering, and mathematics) products. For decades, science and mathematics classes have relied on TI calculators to inspire academic success.
Facilitated through the TI Foundation, Texas Instruments also offers a particularly generous employee matching gifts program. Each year, full-time and part-time team members and employees can secure up to $30,000 in matches on behalf of the nonprofits they support. And, of course, the program is inclusive of education organizations such as K-12 schools, colleges, and universities.
Kaplan, a subsidiary of the Graham Holdings Company, is an international education services company that’s devoted to increasing access to education materials and transforming learning with new technologies. And one of the ways that they do so is through their matching gifts program!
Current full-time Kaplan employees (as well as other Graham Holdings staff members) can qualify for generous donation-matching to educational institutions at a 2:1 ratio of up to $2,000 per person per year. Other nonprofit organizations can also qualify for matching gifts from the company, though non-educational causes are limited to a standard dollar-for-dollar match rate.
Keep Learning! Best Practices for Effective K-12 Gift-Matching
Over the years, we’ve worked with a lot of educational institutions, K-12 schools included. From our experience, we’ve gleaned several tips and tricks along the way that have produced substantial results for organizations like yours.
All in all, we recommend implementing the following strategies as you craft and enact a matching gift fundraising plan for your school.
1. Integrate matching gift fundraising in your annual Giving Day.
Many schools host dedicated Giving Days, in which the school communities band together to raise significant funds in a 24-hour window. If that’s the case, bring your Giving Day to new heights by incorporating matching gifts in your strategy!
Integrating matching gift fundraising into your annual Giving Day can significantly boost the impact of donations for your K-12 school. All you need to do is highlight the opportunity for donors to have their contributions matched by their employers within your existing Giving Day promotions. Utilize various communication channels such as emails, social media posts, website banners, and more to spread the word about matching gifts leading up to, during, and following your Giving Day campaign.
Emphasize that their support can go twice as far, motivating them to give generously. This is proven to work, too. Recent studies show that 84% of survey participants say they’re more likely to donate if a match is offered, and 1 in 3 donors indicate they’d give a larger gift if matching is applied to their donation.
2. Identify popular local employers in your school’s community.
Schools are one type of nonprofit that tend to have a significant reach, particularly within the geographic areas in which they operate. After all, it’s most likely where their students and families live, and even community members without direct connections to the schools are often interested in supporting local education. So when it comes to pursuing matching gifts, it can help to seek popular employers in your school’s neighborhoods.
To do so, begin collecting employment information from parents and other donors if you haven’t already. Then, research the companies located in your area and compile a list of those offering matching gift programs. This can allow you to connect supporters with known matching gift companies and identify trends regarding companies that employ a significant portion of your network—and it’s especially easy to do with the aid of Double the Donation’s matching gift solution!
By focusing on local employers, you can tap into a potential pool of matching gift donors who have a personal connection to your school and are more likely to participate. And if a segment of donors works for a company that doesn’t match employee gifts, it might show an opportunity to seek a corporate sponsorship (or one-off matching gift initiative!) or empower your supporters to advocate for a program on your behalf.
3. Provide educational matching gift materials to parents and families.
To increase awareness and understanding of matching gift programs among your school’s supporter base, be sure to provide them with educational materials on the topic. Because a lack of awareness is a huge cause of the subsequent funding gap, a little education about the opportunity can go a long way!
We recommend developing clear, informational, and easy-to-understand brochures, flyers, and online resources that explain the basics of matching gifts.
These materials should include…
What matching gifts are;
How donors can participate;
The impact matching gifts can have on your school;
Examples of companies that match employee gifts;
Where to locate additional information.
Then, distribute these materials to your school’s donors—many of which are likely parents and other family members—during parent-teacher meetings, open houses, school events, and through digital communication channels.
By equipping your audience with the necessary information, you empower them to take advantage of matching gift opportunities and become active supporters of your school’s corporate fundraising efforts.
In addition to matching gifts for your K-12 school, another type of corporate philanthropy initiative you won’t want to overlook is volunteer grants. Schools, and K-12 schools in particular, frequently rely on devoted volunteers to support various academic and extracurricular activities and events. Oftentimes, volunteers are even leading school fundraising efforts!
In order to maximize the value of this much-appreciated support, be sure to explore the potential of volunteer grants for your K-12 school. After all, many employers offer volunteer grant programs that provide monetary donations to organizations based on their employees’ volunteer commitment.
Thus, encourage parents, alumni, and community members associated with your school to inquire if their employers have volunteer grant programs. Provide guidance on how to track and report volunteer hours to secure available grants, and be sure to emphasize the impact that these programs can have on your school’s overall fundraising results. Incorporating volunteer grants alongside matching gift fundraising expands the range of opportunities for individuals to contribute to your school’s success, whether through monetary donations, volunteer efforts, or a combination of both.
And if you’ve already invested in a matching gift tool like Double the Donation, you can uncover volunteer additional grant insights in the same search of a donor’s company!
Sample Matching Gift Messaging Templates for K-12 Schools
Raise awareness of matching gifts for your K-12 school with strategic fundraising outreach. These customizable templates can be an excellent place to start!
Matching Gift Email Template for K-12 Schools
Subject: Double Your Impact to [School Name] Today!
Dear [Supporter’s Name],
At [School Name], we believe in providing the best education and opportunities for our students. We are reaching out to let you know about an exciting opportunity to maximize the impact of your donation through a corporate matching gift program.
Did you know that thousands of employers offer matching gift programs where they match their employees’ charitable contributions? This means that your donation to [School Name] could be doubled—or even tripled! It’s a fantastic way to make an even greater difference in the lives of our students.
To find out if your employer offers a matching gift program, check out our online matching gift page (with a searchable company database!) here: [link]. This will provide you with the necessary forms and instructions to submit your matching gift request.
It’s a simple process that can have a tremendous impact on our community! If you have any questions or need assistance with the matching gift process, please don’t hesitate to contact our office at [contact information].
Thank you for considering this opportunity to make your support go even further. Your generosity helps us continue to provide exceptional education and enriching experiences for our school.
Thank you again for your support!
Sincerely,
[Your Name]
[Your Title/Role]
[School Name]
Matching Gift Text Template for K-12 Schools
Hi [Supporter’s Name]! Did you know your donation to [School Name] could be doubled? Tons of employers offer matching gift programs. Click here to see if your donation can have double the impact! [Link to matching gifts page]
Matching Gift Facebook Template for K-12 Schools
🎓 Double Your Impact! 🎓
At [School Name], we believe in providing the best education for our students. You can help make an even greater difference through our matching gift program!
Many employers offer matching gift programs, where they match their employees’ donations to educational institutions like ours. This means your donation to [School Name] could be doubled or even tripled! 🌟
To find out if your employer offers a matching gift program, click here [link] to explore our matching gift page. This resource will provide you with the necessary forms and instructions to submit your matching gift request. It’s an easy process that can have a tremendous impact on our students’ education!
Double your impact today—More than 26 million people work for companies with matching gift programs. Search for your employer here [link to matching gifts page] or check with your HR department to see if your donation to [School Name] can be matched.
Together, we can make a difference! #MatchingGifts #SupportEducation
Matching Gift Postcard Template for K-12 Schools
Double Your Impact!
Have your gift to [School Name] matched to make twice the difference for our school community. Doing so allows us to provide better educational opportunities for the students in our care by making the most of every dollar we receive.
To find out more about corporate matching gift programs—which are widely available and offered by tens of thousands of businesses—scan the QR code below. You’ll be taken to our school’s matching gifts page, where you can discover details about your employer’s match offerings.
Bonus: Automate Your Matching Gift Outreach with Double the Donation!
Make matching gift messaging as easy as can be with matching gift automation tools. Double the Donation is designed to aid fundraising organizations, like K-12 schools, in streamlining the matching gift process from start to finish. This includes raising awareness of the opportunities, driving matches to completion, and more.
And with the software in your school fundraising toolkit—which integrates seamlessly with top school fundraising solutions—you won’t need to worry about manually sending matching gift reminders, either. After an individual gives to your school, Double the Donation triggers timely and personalized follow-ups that inform supporters about their employer’s programs with company-specific insights.
You’ll never have possible matches slipping through the cracks due to a stretched-too-thin fundraising team again!
Watch the video below to see how Menlo Park-Atherton Education Foundation uses Double the Donation to automate their matching gift efforts.
Top 24 Matching Gift Companies: Leaders in Philanthropy. Looking for even more examples of impressive matching gift companies? Browse this compilation of additional standout employers that engage their staffs with matching gift offerings.
https://doublethedonation.com/wp-content/uploads/2023/05/DTD_Matching-Gifts-for-K-12-Schools-Multiplying-Generosity_Feature.png6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2023-06-02 21:25:532025-02-28 21:42:01Matching Gifts for K-12 Schools | A Crash Course
New Matching Gift Academy: Training + Insights for Fundraisers
/in Learning Center, About Double the Donation, Marketing Strategies, Learning Center /by Adam WeingerDouble the Donation is excited to announce the launch of our Matching Gift Academy, a new learning platform that helps organizations gain a deeper understanding of matching gift best practices and identify opportunities to maximize their Double the Donation account usage.
The launch of the Matching Gift Academy represents Double the Donation’s continued commitment to helping organizations of all sizes fully harness the power of corporate matching gift education. The content covered will span a variety of topics that include marketing matching gifts, verifying matching gift requests, fine-tuning your corporate partnership plans, and using your matching gift technology to its fullest potential.
No matter the volume of matching gifts your organization receives, the Academy contains valuable insights that, when incorporated into your strategy, will help you raise more—without all of the guesswork.
Interested in learning more about the Matching Gift Academy and how you can use it to propel your matching gift efforts to the next level? You’ve come to the right place!
In this guide, we’ll cover:
Let’s dive in and learn more about this exciting launch!
Who Can Benefit from Enrolling in the Academy?
As the matching gift landscape continues to expand, fundraising organizations must cultivate strong matching gift knowledge among team members. The content in our Matching Gift Academy offers succinct, valuable resources to aid in that knowledge cultivation.
Whether you are a matching gift coordinator, a director of development, a marketing professional tasked with incorporating matching gifts into campaigns, or a finance professional that handles incoming matching gift funds, our content will enhance your ability to articulate matching gift opportunities and incorporate them seamlessly into your ongoing operations.
Plus, we have rolled out unique training videos that highlight Double the Donation features. Use these videos to learn if Double the Donation is right for your organization and to gain a better understanding of the tool. Or, if you are a current user, dive in to learn more about your account and take advantage of all your available features.
Whether your organization is considering Double the Donation, has a new team member accessing your existing account, or just wants to identify opportunities to better utilize your subscription, you will want to sign up and begin diving into our account insights.
Tip! We recommend using the Matching Gift Academy as an onboarding tool for new team members. Get your new hires up to speed on matching gifts and how your organization prioritizes this fundraising source!
What Types of Content Does the Academy Offer?
Within Double the Donation’s Matching Gift Academy, you will receive access to two learning courses.
Our first learning course “Leveraging Matching Gifts: Strategy Insights” covers an expanse of matching gift fundraising best practices. As you progress through the content in this course, you will gain a robust understanding of the matching gift landscape.
Topics include (but are not limited to):
The curated content can be used to get your team up-to-speed on the industry and will enrich your ability to use matching gifts as a value-add in your fundraising efforts.
Our second learning course “Understanding Double the Donation: Account Usage Best Practices” offers training and insights on our matching gift automation tool. The content provided will help you understand and optimize your Double the Donation account to unlock greater matching gift revenue growth. By following the best practices and familiarizing yourself with Double the Donation’s standout features, you’ll feel equipped to finetune your strategy moving forward and derive the most value from your subscription.
How is the Content Structured?
Content within the Matching Gift Academy is primarily delivered through video lessons, taught by our instructor, a matching gift expert with plenty of insights to share. However, to supplement your learning, we have also compiled relevant blog articles, PDF resources, and slide decks that can be leveraged to enhance your knowledge. These resources are accessible from within the course.
Each course is divided into modules that are broken down even further into lessons. This content structure allows you to digest information and self-pace your learning according to your schedule.
While the course content is parsed out in this structure, you will not need to watch the content in any particular order. If there are certain modules or lessons that you think would benefit you more than others, or if you want certain teams to only watch certain modules, you have the ability to skip around as you please! This structure ultimately makes socializing matching gifts at your organization easier than ever before.
To develop the most robust understanding of matching gifts and transform your strategy though, we recommend progressing through all of the learning content in both our “Leveraging Matching Gifts: Strategy Insights” course and our “Understanding Double the Donation: Account Usage Best Practices” course. Upon successful completion, you will receive a certificate that demonstrates your mastery of content and complete knowledge of matching gifts and matching gift technology!
How Can I Enroll and Get Started?
If you are a current Double the Donation user, within your account, you will find a unique coupon code to get this $199 value offering for free. Simply navigate to the resources tab of your account, and select ‘Matching Gift Academy.’ Your code will appear at the bottom of that page. If you are not yet a Double the Donation user, schedule a demo with our team and ask about how you can gain access to the Matching Gift Academy!
We are excited to introduce this new content to teams and give you the opportunity to leverage this knowledge at your organization. You can take just three simple steps to get the most out of this offer.
The Matching Gift Academy is an exceptional resource to help your organization make the most of matching gifts.
Double the Donation’s Matching Gift Academy can be used to integrate matching gifts into your organization’s fundraising and set you up for ongoing, sustainable success from this revenue source. Whether you use the Matching Gift Academy during new team member onboarding or in your day to day work, you’ll find you can quickly gather insights that will help you better leverage match opportunities.
Donorbox and Double the Donation Elevate Partnership with New Double the Donation Integration
/in About Double the Donation /by Adam WeingerDouble the Donation and Donorbox proudly announce a new integration between Donorbox forms and Double the Donation, Double the Donation’s most advanced matching gift automation platform. The integration upgrades nonprofits from an integration with Double the Donation’s legacy solution, which was sunsetted to make space for more advanced functionality.
Clients of Donorbox and Double the Donation can now enjoy the benefits of Double the Donation’s leading matching gifts follow-up process. The donor can share their company name at the time of giving, get their next steps directly on the confirmation page, and get smart automated follow ups, customized to the nonprofit’s branding and the donor’s individual eligibility.
“We’ve already seen a lot of success for our nonprofit clients using our prior integration over the years,” said Adam Weinger, President at Double the Donation. “We’re looking to take those matching gift wins to the next level and really boost revenue for orgs looking to raise more through this new integration.”
Read on to learn more about this updated integration!
Activate in Second and Start Raising More from Matching Gifts!
With the new and improved Double the Donation integration between Donorbox and Double the Donation, all that’s required for Donorbox users is a Double the Donation account. Then, clients can enter their Double the Donation API keys into their Donorbox account to activate the integration. Easy as that! Now, Double the Donation’s tools will appear on the client’s Donorbox donation forms.
Once the activation process is complete Donorbox donors can discover their match eligibility on the donation form and take their next steps directly from the confirmation page. After this, Double the Donation can send customized emails directly to the donor to encourage them to complete the match process. Another perk of the upgraded integration? Matching gift auto-submisison capabilities can now be utilized by eligible donors.
Drive More Matching Gifts to Completion with Double the Donation!
Donorbox and Double the Donation have been partners for years, and the most recent update to the partnership takes matching capabilities to the next level. See some newly available features below:
Ready to start raising more with matching gifts? Schedule a personalized demo today and let us know you use Donorbox when you book!
About Donorbox: It’s undoubtedly the ‘keep it simple’ approach applied to products, user interface, and app integrations that makes Donorbox so appealing to nonprofits. Available in 96+ countries, 11 languages, and over 45 currencies, the core multi-step donation form is simple, yet flexible and intuitive for nonprofits and donors to set up, customize, embed, and manage. Multiple secure payment methods place Donorbox in the same class as regular fundraising software, but easily scheduled, and managed, recurring donations are the hero of this product offering. When you add all that to the lowest conversion fee in the market, it is clear why over 50,000 nonprofit organizations trust Donorbox as their partner in making the world a better place.
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Double the Donation integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts.
Smart Resources for Essential Matching Gift Education
/in Learning Center, About Double the Donation, Learning Center /by Adam WeingerMatching gifts are a continuously underutilized funding source for nonprofits, schools, and other fundraising organizations. One of the biggest challenges leading to the underutilization is a significant and widespread knowledge gap. As a result, the solution to such a problem is strategic matching gift education with accessible resources for doing so.
And Double the Donation is here to help! Our primary objective is to provide organizations with the tools and understanding necessary to implement effective long-term matching gift strategies. To bridge the knowledge gap and empower nonprofit teams like yours, we’ve published (and continue to produce) a number of valuable resources on the topic.
These include:
Ready to explore our top recommended educational materials and see how they can guide your organization’s efforts? Let’s dive in.
(Hint: Use these resources to train your nonprofit staff and volunteers. An effective matching gift strategy often begins with your internal team!)
Double the Donation’s Matching Gift Academy
Interested in exploring matching gifts in an online learning environment? Double the Donation now offers the industry’s first-ever Matching Gift Academy.
Currently, this academy contains four built-out modules, more than seventeen lessons, three hours of video content, and exclusive downloadable resources to provide learners with a comprehensive look at all things matching gifts. Topics include:
Expert Workplace Giving Webinars
Webinars have become a go-to resource for organizations seeking practical and engaging training opportunities. This type of “web-based seminar” offers a platform for experts to share their insights, strategies, success stories, and more. As a result, the Double the Donation team typically hosts a few webinar sessions each week, with a primary focus on matching gifts and corporate philanthropy opportunities for nonprofits!
Check out the quick overview video below to learn more:
If you’re looking for engaging matching gift educational resources, we strongly urge organizations like yours to participate live in our upcoming webinars or access recorded sessions by exploring the Webinar Hub on our site. We’ve even compiled a list of on-demand recordings below to ensure flexible training materials are available whenever you need them.
A few of our favorite matching gift webinars
Free Matching Gift eBooks & Downloadable Resources
In addition to our live and on-demand webinar presentations, our team has also created numerous free downloadable resources to serve as practical guides and tools for supporting successful matching gift fundraising. Often taking the form of eBooks, checklists, templates, and more, these resources aim to provide nonprofits and other fundraising organizations with comprehensive knowledge surrounding corporate giving opportunities.
We recommend utilizing these resources for team-wide training and to aid in implementing a well-thought-out matching gift fundraising plan.
A few of our favorite matching gift eBooks
Our Continuously Updated Matching Gifts Blog
Double the Donation takes pride in our matching gift blog, which is intended to provide helpful knowledge regarding just about every aspect of the matching gift process for nonprofits, schools, and other fundraising institutions.
By exploring our in-depth blog, nonprofit staff and volunteers can gain a deeper understanding of the potential impact of matching gifts, discover creative strategies for donor engagement, and learn from real-life examples of successful appeals.
Not to mention, our blog is constantly being updated with timely insights into matching gift fundraising practices, current trends, success stories, and much more. So don’t forget to check back regularly to explore new posts each week.
A few of our favorite matching gift blog posts
Still looking to bring your matching gift strategy to new heights? Streamline matching for everyone involved with Double the Donation’s complete automation platform. You can even kickstart the process by requesting a personalized demo here!
Already a Double the Donation user and looking for specific insights regarding the software? Browse our Knowledge Base for answers to frequently asked questions, detailed integration guides, and more.
Bottom line: Equipping your team with essential knowledge and strategies can help inform and improve your organization’s matching gift plans. Good luck!
Overcoming Matching Gift Roadblocks [Helpful Solutions]
/in About Double the Donation /by Adam WeingerIn the world of nonprofit fundraising, one valuable—yet often overlooked—resource is that of corporate matching gifts. These programs empower donors to multiply their contributions by requesting matching gifts from their employers. But, like any fundraising strategy, there are a few commonly faced matching gift roadblocks that nonprofits and other organizations must navigate in order to make the most of the opportunities available.
If you’re a fundraising team looking to generate additional revenue through employer matching gifts, you’ve come to the right place. Throughout this guide, we’ll delve into various roadblocks that nonprofits tend to face when it comes to matching gifts. Then, we’ll tackle each issue head-on and offer practical solutions that have proven successful for nonprofits like yours.
These include the following common challenges:
Whether you’re just starting to explore matching gifts or have already encountered these hurdles firsthand, this resource will provide you with the knowledge and strategies needed to unlock this valuable revenue stream.
Let’s get started!
Roadblock #1: Absence of an internal matching gift fundraising plan
Matching gifts can provide nonprofits and schools with a powerful and widely accessible form of revenue that brings their existing fundraising strategies to new heights. However, many organizations continue to take a passive, “If it happens, it happens” approach to matching gifts.
In reality, though, a proactive matching gift strategy can go a long way. In fact, if your organization’s whole team—including board members, fundraising professionals, marketers, and more—is not on board with corporate matching gifts, you’re likely to miss out on a ton of opportunities for your cause.
Solution #1: Establishing and communicating a strategic matching gift roadmap
Without a well-thought-out plan, it can be challenging to effectively leverage matching gifts and maximize fundraising. The answer? Developing a strategic matching gift roadmap to guide your team’s efforts toward success.
This should include:
Defining your goals: Begin by setting specific goals. Determine how much funding you aim to raise through matching gifts and identify the key areas or projects that will benefit from these additional resources. Having clear objectives will help inform the rest of the roadmap for your efforts.
Educating your team: Ensure that your staff, board members, and volunteers are aware of the potential of matching gifts and understand the process involved. Provide training and resources to familiarize them with the basics of matching gifts, including the benefits and impact they can have on your organization. When informed, your internal team can be some of your greatest proponents of matching gift opportunities!
Developing a communication strategy: Craft a clear and compelling message about matching gifts to communicate with your donors and supporters. Then, utilize various marketing channels such as email, social media, and your website to educate and motivate donors to participate.
Uncovering match-eligible donors: Identify and familiarize your team with companies that offer matching gift programs—including their eligibility criteria, match ratios, and submission procedures. From there, you’ll want to collect donor employment information and establish which individuals work for companies that match! This information will help you tailor your messaging and outreach efforts accordingly.
Monitoring and tracking matching gift success: Don’t forget to regularly monitor the progress of your matching gift program, either! Keep track of match-related metrics such as the number of matching gift requests received, total funds raised, the impact on your overall fundraising efforts, and more. Use this data to evaluate the effectiveness of your strategy and make adjustments as needed.
Roadblock #2: Lack of donor awareness surrounding the initiatives
Despite more than 26 million individuals working for companies that match employee donations, studies indicate that an estimated 78% of the group has never been informed about the opportunity. And when match-eligible donors remain unaware of their employers’ match initiatives, they’re not able to participate in the programs!
Ultimately, this is one of the most significant matching gift roadblocks facing nonprofits and their donors. In fact, a lack of awareness is a significant factor in the resulting $4 to $7 billion worth of matching gift funds going unclaimed each year.
Solution #2: Marketing matching gift opportunities through multiple channels.
Many companies offer to match employee donations to qualifying causes but don’t actively promote the opportunity to their workforce. That’s why nonprofit organizations are increasingly taking the initiative to market matching gifts themselves.
We recommend taking a holistic marketing approach that incorporates all of your favorite donor communication channels. This might include your…
Regardless of the channels you choose, be sure to develop engaging content that highlights the impact of matching gifts for your mission. Craft persuasive messaging that communicates the value and importance of donor participation in matching gift programs and inspires individuals to take their next steps.
Once your supporters are familiar with the idea of matching gifts, they’ll be more likely to get involved.
Roadblock #3: Unknown donor eligibility regarding matching gifts
Without knowing which companies your donors work for, it can be difficult to determine if their employers match—and whether they’d qualify for that program specifically.
After all, we previously mentioned that most eligible donors have no idea that their companies offer such programs. Thus, it’s a good idea for your organization to take the initiative to uncover match-eligible donors on your own.
Solution #3: Using numerous screening methods to determine employment information
When it comes to identifying matching gift opportunities, the most crucial piece of information you’ll need pertains to your donors’ current employment. Fortunately, there are a few key ways to collect this information.
These include…
You don’t have to choose just one method, either. According to our research, leveraging multiple approaches for obtaining employment information results in an average of 77% more match-eligible donations being identified. And once you have access to this information, you have what it takes to more effectively uncover and pursue matching gift opportunities.
Roadblock #4: Incomplete match requests by program deadlines
Another common matching gift roadblock occurs when donors, regardless of whether they’re aware of the opportunity, simply do not complete their employers’ submission forms prior to the associated deadlines.
Even when a company offers a matching gift program, if a donor fails to submit their request for a match in time, your organization is not going to receive a corporate gift in response.
Solution #4: Following up with post-transaction matching gift reminders
Sometimes all it takes is a well-planned reminder or two to encourage donors to complete the matching gift submission process.
By following up with donors soon after they make their initial gifts, your nonprofit can remind donors about the availability and impact of corporate matching. That’s usually enough to inspire qualifying individuals to complete the steps for their employers! And for unclaimed matches, you can even trigger end-of-year matching gift reminders as well, prompting donors to submit their matches before the year’s end—which is a popular request deadline.
Through a combination of donation acknowledgment emails, post-donation matching gift outreach, and more, you can ensure that donors are aware of matching gift opportunities, complete match requests, and meet program deadlines. Thus, maximizing your potential for funding.
Roadblock #5: Insufficient staff resources for pursuing matching gifts
Taking a manual approach to matching gift management and promotion typically requires a significant investment of an organization’s resources. Thus, short supplies of time, effort, personnel, and more can hinder an organization’s ability to fully leverage matching gift programs.
In fact, according to statistics from Nonprofits Source…
With many organizations’ fundraising and day-to-day operations already stretched thin, this finding highlights the challenges that teams often face when aiming to ramp up their matching gift efforts without the right tools in their toolkits.
Solution #5: Automating the matching gift experience with dedicated technology
No time to pursue matching gift opportunities on your own? No problem. Nowadays, there’s technology for that! Like many other aspects of the fundraising process, smart software solutions can streamline organizations’ efforts and ultimately raise more.
If a lack of time and energy is holding you back, it’s probably time to invest in a dedicated matching gift platform to automate the process from start to finish. These tools, like Double the Donation’s industry-leading solution, can help identify matching gift opportunities, trigger personalized donor outreach, and provide detailed reporting capabilities that drive results without you lifting a finger.
Employing such a tool ultimately empowers organizations like yours to reduce the manual effort required from their staffs, allowing them to focus on other critical fundraising and mission-focused activities.
Roadblock #6: Limited tracking through the match lifecycle
Another roadblock nonprofits often encounter has to do with a lack of tracking capabilities through the match lifecycle. Even after guiding donors directly to their online submission forms, many organizations ultimately have no idea whether their donors complete the process. Let alone whether their employers are approving and disbursing their matches.
Inadequate tracking can result in a lack of transparency, difficulty evaluating the effectiveness of an organization’s matching gift efforts, and missed opportunities to appreciate and acknowledge completed matches.
Solution #6: Using data and encouraging donor communication throughout the process
The #1 way you can utilize effective matching gift lifecycle tracking is to communicate with donors throughout the matching process. Plus, you’ll want to encourage supporters to keep your team informed, as well.
For example, when you send matching gift reminders encouraging recipients to submit their match requests, incorporate an easy way for them to let you know when they complete the process. It can be as simple as a button that says, “I’ve submitted my match!”
This way, you’ll know to thank the individual for taking steps to secure a match on your behalf, keep an eye out for additional information being asked of your organization (i.e., to verify the initial contribution), and better forecast incoming matching gift revenue. If you see that a potential match is stuck at a particular stage for any length of time, you can enlist targeted efforts to push that match to the next step.
You’ll want to implement tracking and reporting systems that capture and store data related to matching gift opportunities. Then, follow them through to completion. Ensure your systems track the status of match requests, identify funds received, and record the impact of matching on fundraising. From there, regularly review and analyze this data to gain insights and optimize your matching gift program accordingly.
Next Steps
Every matching gift roadblock presents an opportunity for growth. By proactively addressing these challenges, your nonprofit can tap into the immense potential of workplace giving to fuel your mission.
As you move forward, keep in mind that donors love participating in their employers’ matching gift initiatives. They typically just need a gentle push in the right direction!
Ready to learn more about overcoming matching gift roadblocks and enhancing your organization’s corporate fundraising strategy? Check out these recommended resources:
Advance from Gravyty and Double the Donation Partner with Double the Donation Matching Gifts Integration
/in About Double the Donation /by Adam WeingerAdvance from Gravyty and Double the Donation are proud to announce their new partnership together, servicing higher education institutions as they aim to raise more in revenue from corporate matching gifts.
The new integration, which places Double the Donation’s autocomplete search tool and matching gift plugin on Advance from Gravyty digital giving forms, empowers donors to discover their match eligibility and take their next steps toward matching gift success by guiding them through the process.
“Double the Donation is dedicated to helping close the awareness gap that surrounds matching gift knowledge,” said Adam Weinger, President at Double the Donation. “Our partnership aims to educate donors while they give, resulting in a better experience and increased revenue for our mutual clients.”
Activate in Seconds and Start Raising More from Matching Gifts!
Activating the Advance and Double the Donation integration is quick and easy. All a client will have to do is reach out to their Gravyty Client Success team to activate their integration using their Double the Donation API keys, and the connection will be established with no effort on the school’s side.
Once this is complete, schools and universities can now share matching gift and corporate giving details with their donors and supporters directly from the giving process by helping them discover their match eligibility on the donation page and take their next steps from a prompt on the confirmation page.
Double the Donation will also kick off matching gift follow ups to donors to ensure the highest conversion rate for matching gifts submissions as possible. These automated messages are sent at an optimal time set by the university or school to fit into their greater outreach strategy.
Drive More Matching Gifts to Completion with Double the Donation!
Advance from Gravyty and Double the Donation integrate to give schools and universities a seamless matching gifts experience to increase donations through additional corporate participation. The possibilities are endless when these two platforms are connected–check out some extra benefits below!
Ready to get started with raising more from matching gifts? Request a demo today and let us know you use Advance by Gravyty for your fundraising!
About Gravyty: Gravyty is the leading provider of purpose-driven technology, providing nonprofits, organizations, educational institutions and corporations the tools they need to create an engaging community and fundraise smarter. Backed by K1 Investment Management, Gravyty has $72 million in funding and six strategic industry acquisitions to build a holistic, mission-driven ecosystem of solutions. Gravyty is headquartered in the United Kingdom, with operations in the United States, Canada, South America and Israel. For more information, visit https://gravyty.com/.
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Double the Donation integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts.
Click & Pledge Expands Matching Gift Functionality with Double the Donation
/in Learning Center /by Adam WeingerDouble the Donation and Click & Pledge have come together once again to enhance their existing matching gift integration. Now, mutual clients have the option to pass all donations from Click & Pledge to Double the Donation. This additional functionality will allow nonprofits to kick off automated matching gift emails to all of their donors, even those whose eligibility is unknown following the donation process! As a result, mutual clients are more likely to uncover match opportunities and drive those matches to completion by empowering donors with their matching gift next steps directly in their inbox.
This comes on the heels of our last enhancement which worked to provide all Click & Pledge CONNECT users corporate philanthropy insights from within their platform portal,
That update allowed nonprofits using Click & Pledge to utilize a matching gift search widget embedded into the CONNECT portal. By simply navigating to the “matching gifts” section of their account, these users can search for their desired corporation and see matching gift and volunteer grant insights.
“We are committed to providing nonprofits and their donors with the most accurate, comprehensive, and up-to-date information about corporate matching gift programs” said Adam Weinger, President of Double the Donation. “The Double the Donation database is updated multiple times a day by our database team to ensure that all instructions, links, and program details delivered to donors actually result in increased revenue for nonprofits.”
The matching gift search tool is simple to use, and it pulls corporate philanthropy information from the industry’s largest matching gift database. Using this feature, nonprofits can still find fundraising opportunities related to their desired company program.
Both enhancements reflect the duo’s continued commitment to helping nonprofits harness more robust matching gift opportunities that engage their donors at every step of the way.
If you’d like to learn more about this new update, check out our full integration guide.
Activate in Seconds and Start Raising More from Matching Gifts!
If mutual clients would like to update their integration settings so that all donations pass over to Double the Donation, they can follow seamless steps to get up and running. After navigating to Third Party Integrations within the Click & Pledge platform settings and entering in their Double the Donation public API key, they will see an option to “post all transaction data to Double the Donation.” Checking this box ensures that all donors receive automated matching gift outreach.
Once your Double the Donation account is fully activated on your forms of choice, donors are then able to search for their company name using the autocomplete search tool, equipped with Double the Donation’s comprehensive database of over 24,000 matching gift providers. From there, organizations can configure matching gift emails and trigger these messages to all donors. Those emails will lead donors directly to their matching gift request form, making gift matching simpler!
By streamlining the matching gift application process for donors, nonprofits are able to maximize the probability of driving those matches to completion.
Looking to learn more? Check out our in-depth integration guide to get started!
Drive More Matching Gifts to Completion with Double the Donation!
Click & Pledge is dedicated to helping their clients generate more impact with innovative features and integrations, and the integration with Double the Donation is the latest addition to that list of valuable tools.
Check out some of our favorite Double the Donation features:
Interested in learning more about how your nonprofit could benefit from matching gifts? Schedule a demo with us today to get started.
About Click & Pledge: Generate more impact for your nonprofit with an all-in-one fundraising platform provided by Click & Pledge. The CONNECT platform has assisted over 20,000 organizations with campaigns and offers tools such as online donation forms, peer-to-peer fundraising, and integrations with Salesforce®. With CONNECT, nonprofit leaders can access the latest innovative features, including text message fundraising and integrative donor outreach at an industry-leading price. For more information regarding Click & Pledge, visit www.clickandpledge.com.
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Double the Donation integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://doublethedonation.com/get-a-demo/.
22 Employee Recognition Platforms To Recharge Your Workplace
/in Learning Center /by Adam WeingerIt’s no secret that workplace satisfaction is important. To foster engagement and establish a positive work environment, any organization can (and should) establish employee engagement programs. These types of programs seek to reward hard workers and motivate peers to strive for greatness.
However, administrating recognition initiatives can be timely. That’s why we recommend turning to an employee recognition platform.
Recognition and rewards tools allow you to reinforce hard work and inspire everyone to contribute to a positive company culture. Leveraging a dedicated tool helps make your feedback more consistent, measurable, and strategic. Plus, some even allow you to send rewards alongside your words of encouragement, offering a tangible token of appreciation.
To help you locate the perfect employee recognition software for your organization, we’ve curated a list of some of the best platforms for 2023. We’ll also walk you through the basics of these platforms, so you know exactly what to look for in your search. Here’s what this guide will cover:
Whether you work at a small nonprofit or an enterprise-level corporation, there’s something on this list for everyone. The right platform can empower your employees to be the absolute best they can be in the workplace. Let’s dive into the essentials of these tools.
Employee Recognition Platform FAQ
Before sharing our favorite software, we thought it’d be helpful to cover the basics of these platforms. Whether you’re curious about what employee recognition software does or why you should use it, we’ll answer your questions below!
What Are Employee Recognition Platforms?
Employee recognition platforms or software refers to technology-based solutions that help organizations show appreciation for the work their employees do. These platforms provide a platform for managers and peers to recognize and reward employees for exceptional performance, milestones, and achievements.
Common features typically include peer-to-peer recognition capabilities, manager-to-employee recognition, rewards tracking, and performance metrics. The goal of these tools is to streamline the employee recognition process, boost employee satisfaction, and improve company culture by encouraging teams to recognize individuals’ workplace contributions.
Who Uses Employee Recognition Software?
Any organization can use it — whether you’re running a for-profit or nonprofit. Once you invest in an employee recognition platform, your organization’s HR department, leadership, and even employees can use it to call out exceptional employees.
This type of software is perfect for any organization looking to implement engagement programs and boost retention.
Why Should You Use Employee Recognition Platforms?
You want your employees to feel valued. Otherwise, they won’t feel compelled to stick around.
An effective employee recognition platform that caters to your employees’ motivations can alleviate those concerns substantially. Here’s a quick rundown of why you should leverage employee recognition software:
What Features Should You Look for in Employee Recognition Platforms?
Though all employee recognition software solutions offer a different suite of features, there are some features that you should prioritize no matter what, such as:
Identifying robust software solutions that have these features and more that support your goals can help you streamline your employee recognition efforts and scale them up as your company grows.
From retention to recruitment, fostering a positive environment through the right software can have an incredible impact on any organization!
Overall Best Employee Recognition Platform
Without further ado, let’s dive into the best employee recognition software of 2023. While there’s plenty of great software out there, one of them takes the cake due to its creativity, versatility, and ease of use.
1. eCardWidget
If you’re looking for a creative way to recognize employees, look no further than eCardWidget! This innovative platform empowers you to create custom eCards that showcase your organization’s branding and values. Easily design eCards to showcase your company values or congratulate someone on a job well done.
To launch your employee recognition cards, create designs that infuse your organization’s branding, sort them by company value (or other internal goals), and share your collection with employees. Whenever someone goes above and beyond, their manager or peer can select one of the eCards, draft a quick recognition note, and send it directly to their inbox. As a tip, the personalized message is a great spot for attaching rewards like digital gift cards.
Landing the #1 spot as our favorite employee recognition platform, eCardWidget allows you to show employees they’re more than just a number. Check out the video below for a rundown on how it works:
eCardWidget’s Standout Features
Why eCardWidget Is Our Favorite Employee Recognition Software
If you want to get creative with your employee recognition, eCardWidget is the solution for you! Everyone loves receiving greeting cards, and bringing them into the workplace can be a creative way to supercharge morale.
eCardWidget’s Pricing: eCardWidget includes options for every size organization. They range from free plans to Enterprise Options ($200 per month) to best fit your team’s size and internal recognition goals. Visit their pricing page for more information.
Employee Recognition Platforms for Small Organizations
If you lead a small organization, we’ve got some great, small-scale employee recognition platforms you can use. Whether you’re looking to solicit feedback or strictly give pats on the back, these engagement tools can be a huge help in streamlining your recognition efforts.
2. WorkTango
WorkTango is an employee feedback and recognition platform that helps organizations gather employee feedback and shine a light on employees’ standout efforts. It makes continuous appreciation, feedback, and growth a regular part of your routine instead of restricting it to annual performance reviews.
Trusted by more than 1,000 organizations, WorkTango empowers employees to recognize their colleagues and leaders to reward their hardworking directs. Say thank you in a million different ways whether you want to launch employee awards or post appreciation to your company recognition feed.
WorkTango’s Features
WorkTango’s Pricing: Schedule a demo with the WorkTango team to get pricing details and learn whether their solution fits your organization’s budget.
3. Motivosity
Motivosity is an employee recognition platform that aspires to foster positive work culture and build strong relationships among employees. It provides features such as employee feedback and social recognition.
Using the platform, employees can call attention to their colleagues’ contributions and share feedback. We love this platform since it encourages regular interactions and establishes a sense of community and collaboration. Thanks to its gamification-style framework, enhancing employee morale, strengthening relationships, and creating a productive workforce have never been more fun.
Motivosity’s Features
Motivosity’s Pricing: Contact Motivosity to get a custom quote based on your team’s size and employee recognition needs. They also promise a 6-month money-back guarantee.
4. HeyTaco
HeyTaco is a unique employee recognition platform designed to promote an appreciative and vibrant workplace culture. It uses a gamified approach to encourage peer-to-peer recognition and appreciation within teams.
Employees can send virtual “tacos” to colleagues as a way to shout out their achievements and helpful contributions. These tacos accumulate, creating a fun visual representation of employees’ contributions. There’s never been a more simple yet fun way to establish camaraderie and boost employee morale!
HeyTaco’s Features
HeyTaco’s Pricing: Try the platform for free for 30 days. If you like what you see, you’ll pay $3 per person per month. You can either pay for select employees or automatically add people whenever they give or receive their first taco.
5. Guusto
Rated as a top employee recognition software on G2 and Capterra, Guusto enables leaders to shape an enjoyable culture through real-time recognition programs and service awards.
Ideal for smaller workforces, Guusto allows organizations to build programs for recognizing any employee, whether they’re on the store floor, in the field, or at a desk. Easily recognize and reward employees by sending digital gift cards. With Guusto, employers can choose from a wide array of options to suit individuals’ preferences and even customize gift cards with personalized messages. Then, recipients can conveniently redeem their digital gift cards online or through the Guusto mobile app.
Guusto aims to make employee recognition easy, thoughtful, and rewarding, fostering a positive work environment and enhancing employee engagement. Not to mention, Guusto exercises corporate social responsibility by partnering with the One Drop Foundation. For every gift sent, they’ll donate one day of clean drinking water.
Guusto’s Features
Guusto’s Pricing: Choose from three pricing plans for this employee recognition platform. Use the Free plan for a single-user account, the Essential plan for up to 35 team members for $80 per month, or the Premium plan for 100 team members for $350 per month. They also have custom enterprise plans. Note that these fees are based on annual plans. Prices vary if you pay on a monthly basis.
6. Snappy
Snappy is an all-in-one gifting platform that combines personal gifting experiences with advanced technology. Great for both customer and employee recognition, Snappy helps organizations show appreciation, spread smiles, and boost loyalty in one fell swoop.
Employers can send digital gift cards, physical gifts, or even experiential gifts to showcase gratitude. Offer gift recipients a collection of trending products, unique experiences, subscriptions, and charitable donations. Then, recipients can choose their preferred gift from the curated selection you send.
The platform makes it easy to create memorable and meaningful moments of recognition that make employees feel valued.
Snappy’s Features
Snappy’s Pricing: Snappy offers three pricing plans. With the Essential plan, teams and small businesses only pay for claimed gifts. With the Elevated Plan, larger organizations pay $999 per year. For the Enterprise plan, large enterprises need to reach out for a custom quote.
7. EngageWith
EngageWith helps organizations celebrate any employee win, whether it’s big or small! Built for Slack and Microsoft Teams, the platform makes it easy to keep all of your systems updated.
Acknowledge coworkers publicly using your preferred channel. Be sure to encourage employees to tag each recognition with a company value! Then, employees can redeem points they acquire through recognition on preferred sites like Nike, Domino’s, Apple, Dunkin Donuts, and more.
EngageWith’s Features
EngageWith’s Pricing: Either choose the Standard plan for $4 per user per month or reach out for a custom quote if you’ll have more than 500 users. They also offer a 30-day free trial, so you know what you’re getting with this employee recognition software.
8. Compt
Dubbed as a top perk stipend software, Compt is an all-in-one reimbursement platform that enables organizations to offer personalized, flexible compensation and benefits programs. Use the platform’s reward and recognition features to send employee bonuses and make recognition easy and meaningful.
Make your employees feel seen, heard, and valued throughout the year with birthday bonuses, sales incentives, spot bonus recognition, and more.
Compt’s Features
Compt’s Pricing: Request pricing from their team.
Employee Recognition Software for Mid-Sized Organizations
If you work at a mid-sized organization, you need a more robust solution for employee recognition. From saying thanks to offering employee gifts, the following platforms are great options for powering your workplace engagement initiatives.
9. Terryberry
Terryberry is an employee recognition platform that aims to ignite workplace success. With its social recognition approach, Terryberry provides a centralized system for implementing and tracking recognition activities, empowering organizations to celebrate achievements and boost morale.
It also offers a wide array of reward options that are sure to delight employees. With thousands of merchandise, travel, experience, and charitable donation options to choose from, you’ll encourage employees to be their best selves in the workplace.
Terryberry’s Features
Terryberry’s Pricing: You have three pricing plan options based on the features you want. Request a demo to receive pricing details.
10. Awardco
Designed to make rewarding people easier and more effective, Awardco is a top-rated employee recognition platform. Marketed as a “one-stop-recognition-shop,” Awardco is a comprehensive platform that allows you to create custom rewards catalogs personalized to your needs. They also partner with Amazon Business to bring millions of reward choices and lower vendor fees. If needed, they’ll work with you to manage multiple recognition programs from one dashboard.
With an emphasis on reporting, Awardco enables organizations to gain in-depth insights into their recognition programs and keep an eye on employee performance. That way, there’s never a question of whether your employee engagement efforts are working.
Awardco’s Features
Awardco’s Pricing: Small organizations receive reduced rates and can choose from two pricing plans, starting at $2,500 per year. Organizations with more than 300 employees will need to reach out for custom pricing.
11. Assembly
Trusted by more than 2,400 organizations, Assembly is a top-rated employee recognition platform that helps celebrate workplace achievements. Show people their contributions are valued, so you can retain your best talent with features like rewards, nominations, and work anniversary reminders. Best of all, your staff will never have to leave Slack or Microsoft Teams to use the software.
Assembly’s Features
Assembly’s Pricing: Small teams of fewer than 10 people can use the platform for free. Paid plans start at $2.80 per user per month for up to 50 people when you pay for the year in full. Get an unlimited number of users for $4.50 per user per month. For larger organizations needing a custom program, reach out to Assembly for a custom pricing plan.
12. Blueboard
Built around hand-curated experiences, Blueboard is an incentives platform for organizations. This employee recognition software makes it easy for organizations to reward employees in meaningful ways and give them one-of-a-kind experiences. Choose from memorable experiential rewards like spa days, concerts, plane flying lessons, and bucket-list travel adventures.
Long story short, the platform elevates employee recognition from generic gift cards to experiences your employees will never forget. Whether you’re building an anniversary award program, leveling up referral incentives, or reimagining your spot rewards, experiential rewards are a unique way to drive better outcomes.
Blueboard’s Features
Blueboard’s Pricing: Due to the level of personalization needed, Blueboard provides custom quotes. Get a demo to receive a personalized pricing plan.
13. Recognize
Recognize is value-driven employee recognition software that offers a range of rewards and gifts. Designed to integrate into your existing workflows, the platform makes enhancing the workplace experience and improving company culture a breeze.
Leverage gamification components to drive community building and tap into peer-to-peer recognition, nominations, incentives, and anniversary reminders. Using the platform, employees can earn and redeem points for spot rewards or accumulate points for a bigger item.
Recognize’s Features
Recognize’s Pricing: Get started with a free trial. Then, choose from different paid plans, starting at $.20 per user per month. Pricing varies based on organization size and selected add-ons.
14. Cooleaf
Connect with your people with Cooleaf, a leading experience platform. Bring your employees together with recognition and virtual activities, making your workplace culture more fulfilling and engaging. Tap into features like automatic work anniversary rewards, and go beyond a thank-you note with fun rewards like merchandise, gift cards, and company swag.
Cooleaf’s Features
Cooleaf’s Pricing: Contact their team for pricing details and to see this employee recognition platform in action.
Employee Recognition Software for Enterprise Organizations
Large and enterprise organizations often have more complex needs than smaller ones. That goes for workplace engagement and retention, too. We’ve pulled together a list of scalable solutions that were designed for larger organizations.
15. Culture Cloud
Designed for enterprise and global workforces, O.C. Tanner’s Culture Cloud helps companies design large-scale employee recognition programs with unforgettable experiences. Every feature is backed by academic-grade research, ensuring organizations are equipped to maximize workplace satisfaction.
Whether you want to fuel peer-to-peer recognition or tie points to team goals, Culture Cloud offers plenty of ways to give, receive, and measure recognition.
Culture Cloud’s Features
Culture Cloud’s Pricing: Contact their team for a custom quote for its employee recognition software.
16. Fond
Created to enhance company culture across global workforces, Fond is straightforward employee recognition software. With it, employees can send points to one another to recognize hard work and major accomplishments.
Employees located around the world can redeem their points for useful rewards and corporate perks on Fond’s platform. Best of all, points never expire, and unused points are returned to your company if an employee leaves or is dismissed from their role.
Fond’s Features
Fond’s Pricing: This employee recognition platform only charges the retail price for each item without markup. There aren’t any fulfillment charges or hidden fees either.
17. Achievers
Achievers is a cloud-based employee recognition platform designed to acknowledge your organization’s greatest asset: its employees. Drive retention, productivity, and key business outcomes by engaging your workforce, no matter where they are in the world.
Support your employees with best-in-class rewards and inclusive recognition. Achievers works to continuously expand its marketplace catalog with sought-after brands and fulfill reward redemptions across local centers through its reward partner networks. With the ability to support multiple recognition programs, you can reinforce priorities with high-frequency and high-impact recognition.
Achiever’s Features
Achiever’s Pricing: Request a demo for pricing information.
18. Workhuman
Workhuman is a leading employee recognition platform that aims to foster a more human workplace. Between peer-to-peer and manager recognition capabilities, employees can celebrate workplace accomplishments and big life events. After all, you want to show your employees you care about them on a personal level.
After being in the employee recognition business for over 20 years, Workhuman empowers organizations around the globe to deepen engagement and boost retention. With this platform, you can even tap into additional engagement tools like real-time feedback and performance management. In no time, you’ll foster a culture of appreciation, belonging, and gratitude.
Workhuman’s Features
Workhuman’s Pricing: Contact Workhuman for a demo to see the software in action and get pricing details.
19. Empuls
Empuls is employee recognition software that makes it easy to reward your hardworking staff members. From setting up pulse surveys to motivating employees with digital gift cards, the platform comes equipped with everything you need to build an encouraging environment. Best of all, the platform is multilingual, making it easy to implement for your international employees.
Trusted by more than 1,000 organizations, Empuls helps make hard work visible to everyone, celebrate key milestones, promote participation in company initiatives, and reduce HR’s time in setting up rewards.
Empuls’ Features
Empuls’ Pricing: The Reward and Recognize plan is $3 per employee per month. Take a look at the pricing page to learn about other features’ pricing, like surveys, social intranet, and perks.
20. HALO
HALO offers scalable employee recognition and incentive solutions designed to fit your organization’s unique culture. Designed to deliver deep personalization, HALO offers comprehensive services like strategic design and program marketing support, giving you a single source for all your employee engagement efforts.
Great for hybrid and remote employee recognition, the platform can be accessed from anywhere. HALO offers a consistent experience for worldwide, remote, hybrid, and offline workforces alike.
HALO’s Features
HALO’s Pricing: Contact their team for pricing details and to get a rundown of the system.
21. Mo
Mo is an employee engagement and recognition platform that enables leaders to improve collaboration, reduce employee churn, and maximize morale. Backed by this software, create a recognition-rich culture by celebrating successes and shining light on those who go above and beyond.
Great for bringing distributed teams together, Mo empowers organizations to celebrate achievements with public and private recognition tools tied to fun GIFs and company values. Recognition can come from anyone, whether you want to give top-down feedback or peer-to-peer acknowledgment. Don’t forget about rewarding employees by letting them choose gift cards and custom rewards like organizational swag.
Mo’s Features
Mo’s Pricing: Choose from three pricing plans based on your organization’s needs. The Starter plan has basic recognition features and is $2.70 per user per month when billed annually. For more advanced recognition features, choose the Level Up plan, which is $4.50 per month per user when you pay annually. For a custom plan, reach out for a custom quote.
22. Fringe
Want to contribute to your employees’ lives in meaningful ways? Try out Fringe, the world’s first lifestyle benefits marketplace. Rewarding your employees with personalized lifestyle benefits is a fantastic way to show you care. Solidify a culture of well-being by offering unique rewards like financial planning services, student loan repayment, physical fitness, and virtual therapy.
Whether you’re acknowledging a 23-year-old intern or a 60-year-old long-term employee, Fringe has rewards for everyone!
Fringe’s Features
Fringe’s Pricing: Contact Fringe’s team for current pricing plans.
Employee Recognition Platforms: Final Thoughts
You want your employees to stick around and feel valued for their hard work. That means taking the time to develop a thoughtful recognition program and selecting software to support your efforts.
Remember, you want a platform that aligns with your organization’s budget and its employees’ preferences. Choosing the right employee recognition software can go a long way in boosting retention, so don’t skimp through your selection process.
While you narrow down your options, keep learning about fostering a positive work environment by exploring these additional resources:
How to Boost Morale: 10+ Employee Recognition Program Ideas
/in About Double the Donation /by Adam WeingerDonor Retention: A Comprehensive Guide + 9 Strategies
/in Donor communications /by Adam WeingerWhen nonprofits grow their donor base, they gain access to more revenue that can be used to launch new initiatives, expand current programs, and generally advance their mission. Growth requires acquiring new donors, but effective growth also means keeping current ones.
Nonprofits with high donor retention rates are sustainable nonprofits, and with that sustainability comes the ability to grow, try new projects, and weather setbacks.
With retention rates for both new and existing donors falling, now is the time to reassess your nonprofit’s retention strategy or create one if you haven’t yet. In this guide, we’ll answer essential questions nonprofits have about donor retention before diving into our top strategies for retaining donors.
Donor Retention FAQ
What is donor retention?
Donor retention measures how many donors who previously gave to your nonprofit continue to do so. Your donor retention rate is the percentage of donors who continue to contribute to your organization. Calculate this percentage by dividing the number of donors that gave this year by the number of donors that gave last year and multiplying that number by 100. The average repeat donor retention rate for nonprofits is 45%.
Donor Retention Rate = ((number of donors at the end of a period – number of new donors at the end of a period) / donors at start of the period) x 100
Donor retention is also useful for determining how financially healthy your nonprofit is. While nonprofits with poor finances can have a higher-than-average donor retention rate and vice versa, nonprofits that maintain their donors generally have the stability to expand their operations, make reliable fundraising estimates, and recover from financial setbacks.
How does donor retention fit into the donor lifecycle?
Consider your nonprofit’s view of the donor lifecycle. Is it a process wherein donors become familiar with your nonprofit, learn more, donate, and then are finished? Or does the cycle repeat?
Retained donors will go through the process of giving many times throughout their engagement with your nonprofit. Let’s compare the lifecycle for one-time donors, which even nonprofits with high retention rates will always have, and retained donors.
Nonprofits have the term “the golden rule of donating,” which refers to securing a second gift from donors. This is because, on average, only 20% of donors give again after their first gift, whereas 60% of donors continue giving after their second gift. This means donors who give multiple times are the most likely candidates for continuing to give far into the future.
Why is donor retention important?
We’ve already touched on a few positives of donor retention, and there are essentially no downsides to continuing to collect donations from the same supporters repeatedly.
However, there may be even more benefits to donor retention than you first assumed. Let’s look at just a few reasons nonprofits should focus on their retention rates:
Nonprofits often prioritize donor acquisition and not without good reason. By attaining new donors, the nonprofit can increase revenue, gain more attendees for events, and have more supporters out in the world spreading awareness of their cause.
However, don’t think of donor acquisition and retention as opposites. Nonprofits don’t have to focus exclusively on one over the other. Rather, the two supplement each other to grow your donor base overall.
Key Donor Retention Metrics
Along with donor retention rate, your nonprofit should keep an eye on a few other metrics to ensure you are maintaining your donor base.
In particular, let’s look at two key measurements: donor lifetime value and donor attrition rate.
DLV = Annual Donation Amount x Length of Relationship
# of Donors Lost = # of donors from last year – # of donors from this year
Donor Attrition Rate = (# of donors lost / # of donors from last year) X 100
Incorporate these metrics into your fundraising goals. Beyond raising a certain amount, set specific objectives related to decreasing attrition or raising donors’ lifetime value. For instance, you might set a goal of hosting more annual engagement events to strengthen donor relationships and encourage a certain percentage of existing donors to give more.
9 Strategies to Increase Donor Retention
1. Provide more ways to give
Offer donors a choice for supporting your nonprofit. This makes it more convenient for donors to give and provides them with more agency in the decision-making process, increasing retention rates. Select a payment processor that allows donors to give via credit and debit card, ACH check, PayPal, Apple Pay, and other options.
Additionally, consider different ways supporters can contribute to your nonprofit outside of normal donations. Expanding your giving opportunities helps retain supporters who may be unable to make regular donations while also creating methods to increase support value for those who can give more.
For instance, you might discuss planned giving with older donors who have been with your nonprofit for several decades, or you can promote real estate and stock donations to high-value donors.
For the average donor, take time to educate them about matching gift opportunities. Matching gifts are a form of corporate philanthropy in which companies match their employee’s donations at a 1:1 ratio. This can increase each donor’s impact and propel your nonprofit to new fundraising heights.
2. Offer recurring gifts
Recurring giving options make it simple for donors to become long-term supporters. Donors agree to make these gifts automatically on a recurring basis, usually monthly.
If your organization doesn’t already, offer a recurring giving option on your donation form, so new supporters can easily opt into making multiple donations without going through the donation process each time.
Try using these strategies to encourage supporters to become recurring donors.
Not all donors will be interested in a recurring giving program right away, and that’s ok. Look for donors who have already given to your organization annually or on an irregular basis. Then, reach out to them with information about your recurring gifts program, including all of its perks.
3. Thank donors regularly
Not being acknowledged is one of the top reasons why donors churn. It’s not that donors are looking for a pat on the back. Rather, the lack of a thank-you message often causes donors to assume the causes they gave to don’t need their support.
Don’t let that happen! Instead, make an effort to show your appreciation, emphasize that each gift matters, and build relationships with your donors. You can do this through:
Whatever method you use, be sure to thank donors promptly. Fundraising professionals advise that your first thank-you should be within 48 hours after a gift, usually through a text or email, and your second thank-you should be five to seven days after, often through slower forms of communication like mailed letters. Of course, there are exceptions to this, like donor walls.
4. Share impact stories
Donors want concrete details about how their gifts are furthering your cause. For instance, if your mission is to build wells to provide clean water for families in need, update donors on how many wells your team has built and how many families have clean water access because of your supporters’ generosity.
Keep your impact stories personal and tangible. Anecdotes you collect from beneficiaries are unlikely to be structured, emotionally resonating stories right off the bat. Use what they tell you to construct stories with meaningful details, a followable structure, and the right emotional response.
Then, check whether beneficiaries approve of the story you’ve written. Editing is a natural part of storytelling, but avoid inventing new details, conflating supporter stories, or otherwise misrepresenting your beneficiaries’ experiences.
In addition to the stories themselves, help donors visualize how their contributions are affecting positive change by adding:
You can include these elements in your marketing materials such as weekly newsletters, social media posts, website pages, and blog posts. Doing so will prove to donors that your team is dedicated to goals, strengthening their trust in you.
5. Invite donors to get involved in your nonprofit outside of donating
Envision a supporter who donates to two nonprofits. Nonprofit A sends them regular requests for donations, thank-you messages for those donations, and little else. Nonprofit B also sends donation requests and thank-you letters but also highlights upcoming events, volunteer opportunities, how their advocacy campaigns are progressing, free workshops they’re hosting, and invitations to check out the latest news on their blog.
Which nonprofit do you think the average supporter has a better relationship with? Most donors will likely prefer organizations like nonprofit B that offer multiple ways to interact and learn more about their cause outside of donating.
In your messaging cadence with supporters, include invitations to explore other parts of your nonprofit. The more a supporter interacts with your organization, the stronger a connection they will feel, and the more likely they are to continue giving long-term.
6. Personalize communication
Your donors are individuals, and they’re more likely to stick with a nonprofit that treats them like they are. Of course, even small nonprofits still building their donor bases will find crafting unique messages for every supporter challenging.
Fortunately, there are a few personalization strategies any nonprofit with basic communication and marketing software can use:
One way you can make personalization easier is via segmentation. Divide your donors into groups based on shared characteristics that are relevant to your messaging strategy. For instance, you might make a segment for new donors who only started giving this year and one for recurring donors.
The new donors would then get messages that focus on introducing them to your nonprofit and thanking them for their choice to support you. In contrast, recurring supporters might receive messages emphasizing brand new opportunities or highlighting how much fun an event was last year, along with being reliable partners your nonprofit can count on.
7. Leverage self-service donor tools
Sometimes donors lapse not out of a desire to stop giving but because their credit card on file expired. Alternatively, they may have moved or changed email addresses. When these life events happen, donors may simply forget to update their information. Plus, if they have to contact someone at your nonprofit to resolve the issue, they may put it off and potentially forget to do so.
One way you can prevent this is by putting the control in donors’ hands. With self-service tools, donors can manage their contact information and recurring giving amounts. This saves your team time updating information manually and enables donors to feel like active agents in how and when they give.
8. Analyze donor data
Your nonprofit fundraising software should integrate with your constituent relationship manager (CRM) to track donor information. With this information, you can better refine your communication strategies, know the optimal time to ask for donation upgrades, identify matching gift-eligible donors, and spot donors at risk of lapsing.
The recapture rate for lapsed donors rests at just 4%, meaning your best strategy is to identify donors and intervene before they make their exit. A few signs to look for in your data include:
Use this data to find patterns among at-risk donors. Do they tend to lapse after taking certain actions? Do the donors have anything in common? Have similar re-engagement strategies worked for multiple at-risk donors?
Remember, when reaching out to donors at risk of lapsing, it’s not the time to ask for another donation. Instead, emphasize their importance to your cause and invite them to get involved again in other ways.
9. Ask for feedback
The people who can provide you with the best perspective on what it’s like being a donor for your nonprofit are your donors. Reach out to new and long-term donors alike to request their feedback about how you can improve the donor experience.
Send them short surveys and ask questions like:
When your nonprofit surveys your existing donors, it indicates that you value their opinions and will make changes to serve them better. Even if you can’t implement every suggestion, you may get some direction for how to improve your programs.
Additional Resources for Improving Donor Retention
Keeping donors invested in your cause is essential to your nonprofit’s growth. Focus on implementing the strategies we shared to practice careful donor stewardship and engagement tactics. Remember to provide compelling updates and convey genuine appreciation, so you can establish your nonprofit as one that highly values its supporters.
To learn more about improving the donor journey, check out these resources:
Matching Gifts for K-12 Schools | A Crash Course
/in Learning Center, Fundraising Ideas, Matching Gift Companies, Marketing Strategies, Learning Center /by Adam WeingerEducational institutions, public and private alike, rely on strategic fundraising to bankroll their academic programming, extracurricular activities, student scholarships, supplies and equipment, and more. And matching gifts for K-12 schools enables fundraisers to literally double the impact of their generous donations.
Here, we’ll walk through everything you need to know as an educational fundraiser to make the most of matching gifts.
This includes:
Ready to bring your school’s fundraising to an A+ level? Let’s get started.
Multiplying Generosity with Matching Gifts: The Basics
Essentially, corporate matching gifts refer to a type of program in which a company matches the charitable contributions their employees make to eligible nonprofit organizations. The programs are designed to incentivize and amplify the generosity of a company’s employees, effectively doubling or even tripling their personal donations to worthwhile causes. And most often, these matching initiatives are inclusive of K-12 schools.
Donors who wish to participate in a matching gift program typically follow a straightforward process that looks like this:
Matching gifts present numerous benefits for K-12 schools, their donors, and the companies they work for—ultimately establishing a mutually rewarding experience. By leveraging corporate matching gifts, donors can significantly increase the impact of their contributions. From there, the additional funds received through matching gifts can support various programs, benefiting the school community as a whole.
However, billions of dollars worth of matching gifts go unclaimed each year—largely due to a lack of awareness and initiative. In fact, despite 26 million individuals working for companies that match gifts, more than 78% of the segment has never been informed about the programs! And even those who know their employer offers matching gifts are sometimes unaware of the process of getting involved, which is where strategic donor education comes in handy.
Companies That Match Gifts to K-12 Schools
Double the Donation offers the most comprehensive database of matching gift information, which contains records for more than 24,000 companies. And though each employer is able to set its own limits regarding organizations that qualify for matching, most businesses are willing to provide matching gifts for K-12 schools and other education-based institutions.
While there are tons to consider, we’ve opted to spotlight here a few businesses with heavy focuses on education and school philanthropy.
McGraw-Hill
McGraw-Hill is one of the largest American publishing companies. With a devotion to educational content, McGraw-Hill provides reading materials, software, and services for pre-kindergarten through postgraduate institutions. It’s also a dedicated supporter of a wide range of K-12 schools, including through a generous matching gift program.
Each year, employees working more than 20 hours a week qualify to request between $25 and $2,500 in matching gifts to eligible nonprofit causes. Organiations like those that focus on long-term solutions for educational issues, civic, arts and cultural organizations, museums, libraries, parks, zoos, and more tend to qualify.
Learn more about the matching gift program for K-12 schools.
Penguin Random House
Penguin Random House is another well-known publishing company and is currently the largest provider of general-interest paperback books across the globe. Its subsidiary Random House Children’s Books, which also encompasses Little Golden Books and Beginner Books, produces some of the most popular youth-focused books in the industry.
In addition to captivating young readers with its stories, Penguin Random House also aims to support educational efforts worldwide. One key example is its matching gift program! In addition to matching up to $2,500 worth of employee donations per team member per year, the company also offers to match contributions raised by their staff through peer-to-peer fundraising efforts in a fundraising match initiative.
Learn more about the matching gift program for K-12 schools.
Crayola
As one of the most prominent art supply manufacturing companies, Crayola plays a significant role in equipping students and teachers in K-12 classrooms across the nation. And going a few steps further, the company also supports schools through its dedicated employee matching gift initiative.
Specifically, Crayola focuses its matching gift efforts on supporting key categories of nonprofits. This includes educational (both K-12 private and public schools and higher ed institutions) and those pertaining to arts and culture. Each year, full-time and part-time employees can request up to $500 worth of matching gifts in each category, incentivizing staff to support missions most closely related to Crayola’s own values.
Learn more about the matching gift program for K-12 schools.
Texas Instruments
Texas Instruments is a leading provider of educational technology, most commonly known for its innovative series of calculators and other STEM (science, technology, engineering, and mathematics) products. For decades, science and mathematics classes have relied on TI calculators to inspire academic success.
Facilitated through the TI Foundation, Texas Instruments also offers a particularly generous employee matching gifts program. Each year, full-time and part-time team members and employees can secure up to $30,000 in matches on behalf of the nonprofits they support. And, of course, the program is inclusive of education organizations such as K-12 schools, colleges, and universities.
Learn more about the matching gift program for K-12 schools.
Kaplan (Graham Holdings Company)
Kaplan, a subsidiary of the Graham Holdings Company, is an international education services company that’s devoted to increasing access to education materials and transforming learning with new technologies. And one of the ways that they do so is through their matching gifts program!
Current full-time Kaplan employees (as well as other Graham Holdings staff members) can qualify for generous donation-matching to educational institutions at a 2:1 ratio of up to $2,000 per person per year. Other nonprofit organizations can also qualify for matching gifts from the company, though non-educational causes are limited to a standard dollar-for-dollar match rate.
Learn more about the matching gift program for K-12 schools.
Keep Learning! Best Practices for Effective K-12 Gift-Matching
Over the years, we’ve worked with a lot of educational institutions, K-12 schools included. From our experience, we’ve gleaned several tips and tricks along the way that have produced substantial results for organizations like yours.
All in all, we recommend implementing the following strategies as you craft and enact a matching gift fundraising plan for your school.
1. Integrate matching gift fundraising in your annual Giving Day.
Many schools host dedicated Giving Days, in which the school communities band together to raise significant funds in a 24-hour window. If that’s the case, bring your Giving Day to new heights by incorporating matching gifts in your strategy!
Integrating matching gift fundraising into your annual Giving Day can significantly boost the impact of donations for your K-12 school. All you need to do is highlight the opportunity for donors to have their contributions matched by their employers within your existing Giving Day promotions. Utilize various communication channels such as emails, social media posts, website banners, and more to spread the word about matching gifts leading up to, during, and following your Giving Day campaign.
Emphasize that their support can go twice as far, motivating them to give generously. This is proven to work, too. Recent studies show that 84% of survey participants say they’re more likely to donate if a match is offered, and 1 in 3 donors indicate they’d give a larger gift if matching is applied to their donation.
2. Identify popular local employers in your school’s community.
Schools are one type of nonprofit that tend to have a significant reach, particularly within the geographic areas in which they operate. After all, it’s most likely where their students and families live, and even community members without direct connections to the schools are often interested in supporting local education. So when it comes to pursuing matching gifts, it can help to seek popular employers in your school’s neighborhoods.
To do so, begin collecting employment information from parents and other donors if you haven’t already. Then, research the companies located in your area and compile a list of those offering matching gift programs. This can allow you to connect supporters with known matching gift companies and identify trends regarding companies that employ a significant portion of your network—and it’s especially easy to do with the aid of Double the Donation’s matching gift solution!
By focusing on local employers, you can tap into a potential pool of matching gift donors who have a personal connection to your school and are more likely to participate. And if a segment of donors works for a company that doesn’t match employee gifts, it might show an opportunity to seek a corporate sponsorship (or one-off matching gift initiative!) or empower your supporters to advocate for a program on your behalf.
3. Provide educational matching gift materials to parents and families.
To increase awareness and understanding of matching gift programs among your school’s supporter base, be sure to provide them with educational materials on the topic. Because a lack of awareness is a huge cause of the subsequent funding gap, a little education about the opportunity can go a long way!
We recommend developing clear, informational, and easy-to-understand brochures, flyers, and online resources that explain the basics of matching gifts.
These materials should include…
Then, distribute these materials to your school’s donors—many of which are likely parents and other family members—during parent-teacher meetings, open houses, school events, and through digital communication channels.
By equipping your audience with the necessary information, you empower them to take advantage of matching gift opportunities and become active supporters of your school’s corporate fundraising efforts.
Hint: Double the Donation offers some helpful materials here!
4. Consider volunteer grants as well.
In addition to matching gifts for your K-12 school, another type of corporate philanthropy initiative you won’t want to overlook is volunteer grants. Schools, and K-12 schools in particular, frequently rely on devoted volunteers to support various academic and extracurricular activities and events. Oftentimes, volunteers are even leading school fundraising efforts!
In order to maximize the value of this much-appreciated support, be sure to explore the potential of volunteer grants for your K-12 school. After all, many employers offer volunteer grant programs that provide monetary donations to organizations based on their employees’ volunteer commitment.
Thus, encourage parents, alumni, and community members associated with your school to inquire if their employers have volunteer grant programs. Provide guidance on how to track and report volunteer hours to secure available grants, and be sure to emphasize the impact that these programs can have on your school’s overall fundraising results. Incorporating volunteer grants alongside matching gift fundraising expands the range of opportunities for individuals to contribute to your school’s success, whether through monetary donations, volunteer efforts, or a combination of both.
And if you’ve already invested in a matching gift tool like Double the Donation, you can uncover volunteer additional grant insights in the same search of a donor’s company!
Sample Matching Gift Messaging Templates for K-12 Schools
Raise awareness of matching gifts for your K-12 school with strategic fundraising outreach. These customizable templates can be an excellent place to start!
Matching Gift Email Template for K-12 Schools
Matching Gift Text Template for K-12 Schools
Matching Gift Facebook Template for K-12 Schools
Matching Gift Tweet Template for K-12 Schools
Matching Gift Postcard Template for K-12 Schools
Bonus: Automate Your Matching Gift Outreach with Double the Donation!
Make matching gift messaging as easy as can be with matching gift automation tools. Double the Donation is designed to aid fundraising organizations, like K-12 schools, in streamlining the matching gift process from start to finish. This includes raising awareness of the opportunities, driving matches to completion, and more.
And with the software in your school fundraising toolkit—which integrates seamlessly with top school fundraising solutions—you won’t need to worry about manually sending matching gift reminders, either. After an individual gives to your school, Double the Donation triggers timely and personalized follow-ups that inform supporters about their employer’s programs with company-specific insights.
You’ll never have possible matches slipping through the cracks due to a stretched-too-thin fundraising team again!
Watch the video below to see how Menlo Park-Atherton Education Foundation uses Double the Donation to automate their matching gift efforts.
Menlo Park-Atherton Education Foundation- Matching Gift Success from Double the Donation on Vimeo.
Want to learn more? Check out these additional educational resources on fundraising and matching gifts for K-12 schools: