15 Member Engagement Strategies for Growing Associations

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Picture this: a new member joins your association, signs up for your mailing list, and attends your major annual conference. However, you don’t hear from them again until it’s time for next year’s event. With few activities between events, members eventually drop off, leaving your association inactive and with declining membership.

Avoid this scenario by keeping your members engaged all year round. With the right strategies and software, you can connect with new members and cultivate an active, loyal membership base.

To help your association build and maintain its community, this guide will explore top member engagement strategies. But first, let’s explore exactly what member engagement is.

Keep your members engaged all year long with an online community. Check our top association software for connecting with members online. Discover Tradewing.

What is member engagement?

The trade and association experts at Tradewing define member engagement as: “all the ways members interact with your association. When members attend events, comment on your blog posts, or message one another, they’re engaging with your association.”

Essentially, any activity or content your association provides members is an opportunity for engagement. When members engage with your association, they can expand their professional skills, make connections, and enrich your community.

Why is member engagement important?

Associations with engaged membership bases have dedicated communities they can count on to generate revenue, attend events, and spread positive word-of-mouth marketing. Specifically, by engaging members, your association can improve its:

  • Value offering. Ultimately, your association’s membership benefits are engagement activities and content. Finding new ways to engage your members improves your offerings and increases your membership’s value.
  • Retention. When members enjoy interfacing with your content and participating in activities, they are more likely to continue doing so in the future. Building relationships with your members and providing them with value can boost renewal rates and fight member lapse.
  • Recruitment. An engaged membership base is one of your strongest recruiting tools. Members who are connected to your association are more likely to recommend joining to their friends, family, and colleagues, boosting your member acquisition potential.

When your members are engaged, your association does what it set out to do: provide resources and opportunities to professionals in your field. By expanding your offerings and improving the membership experience, you can build a passionate community of talented individuals ready to help, educate, and uplift one another.

15 Member Engagement Strategies

1. Build and maintain an online community.

Many associations host just a handful of in-person gatherings a year. While these events are valuable, members may feel disengaged in between them.

Keep your community connected to your association and provide valuable benefits year-round by building an active online community. Invest in a community engagement platform where members can message one another and engage with your association online.

Community engagement platforms create social media-like microsites just for your members. Using this tool, you can engage members by:

  • Posting a range of content. Share research reports, opinion pieces, analysis videos, and other interesting content on your community platform. This gives members exclusive access to your high-value content and the opportunity to discuss it with other members.
  • Encouraging conversation. Your online community platform gives members the ability to freely network with one another in a casual, low-stress environment. Encourage members to make these connections by posting conversation starters, like open questions and debate topics. For example, you might ask members what is one thing they wish they knew when first entering your industry or their thoughts on a new trend in your sector.
  • Hosting virtual events. For members who can’t attend in-person events or wish to attend more events, you can meet their needs by hosting virtual gatherings through your engagement platform. These might be lectures or workshops hosted by a guest speaker or casual coffee hours where attendees can set the tone of the conversations.

If you’re looking for a community engagement platform, we recommend Tradewing, our favorite provider for trade and professional associations.

Looking for software that can maximize your member engagement? Discover our favorite online community platform, Tradewing. Explore Tradewing.

2. Promote relevant sponsor content.

Sponsors provide the funding your association needs to host major events, plan innovative activities, and provide a quality membership experience. As such, it’s easy to think of sponsors as merely a funding source rather than a potential value add for members.

Rather than viewing sponsored content as something your members would need to flip past in a brochure or scroll through online, cultivate relationships with sponsors who bring products and services that genuinely benefit your members.

An example of a sponsor post on an association website.

To cultivate mutually beneficial relationships with sponsors that help boost member engagement, be sure to:

  • Consider your value alignment. Don’t simply partner with any organization that offers you money. Instead, consider each sponsor’s values and business goals and if they align with your association’s. For example, an association for high school teachers could benefit members by partnering with sponsors dedicated to education, like a textbook publisher.
  • Provide adequate sponsorship tools. Enable sponsors to get their content in front of members meaningfully without interfering with your other offerings. For instance, you might create a dedicated space in your online community for sponsored content and encourage sponsors to create profiles but disallow them from directly messaging members.
  • Set clear expectations. The key to a successful sponsorship deal is ensuring everyone understands what is expected of them and what they can gain from the partnership. Discuss how sponsors should engage with members to provide useful offerings without pushing their advertisements too heavily.

To brainstorm potential sponsors, survey your members about the types of products and surveys they would be interested in. This exercise can help you identify sponsors your members are interested in engaging with, benefiting both your members and business partners.

3. Keep your content up-to-date.

Members are more likely to engage with content that provides timely insight into relevant happenings in your industry. Ensure your content is valuable and up-to-date with current trends by:

  • Subscribing to industry publications. Peruse news publications, research journals, and other trusted news sources for your field. Read up on what professionals in your field are experiencing in their day-to-day lives, and consider how you can create content that speaks to them. For instance, you might discover that AI implementation is a major concern in your industry and publish a blog post about the ethics of AI and how members can use it to their advantage.
  • Attending conferences. Check in with other association leaders and industry experts by attending major conferences in your field. These are opportunities to promote your offerings and learn insights from others. For example, you might compare your membership sales pitch to a similar association’s or attend a workshop about the future of your sector.
  • Bringing in external experts. Provide members with additional value and expand your offerings by inviting outside experts to speak to your members. You might ask them to write blog content, attend an event as a speaker, or host a Q&A with your members.

When you create new, valuable content, you can use it to not only engage your current member base but also recruit new members. Ensure all content is optimized for search engines so pieces available to the general public can easily discover and engage with it.

4. Implement gamification.

Do you know anyone addicted to daily apps like Duolingo? These platforms keep users engaged by turning their content into a game. For instance, rather than simply taking language lessons, Duolingo users are challenged to earn points, compete against one another, and rank up in exclusive leagues.

This concept is known as gamification, and it can encourage your users to continually check in with your association. Use your association and community management software to gamify your member experience with features like:

  • Leaderboards
  • Point systems
  • Badges
  • Daily challenges

An example of gamification.

For many associations, the only reward for gamification-related activities is personal satisfaction, but some have tangible benefits. For instance, if members earn a certain number of points by participating in your community, you might award them a discount on your merchandise store or a ticket for an upcoming event.

5. Identify at-risk members.

The best way to prevent member lapse and keep engagement high is to spot members at risk of leaving. Follow these steps to pinpoint low-engagement members and bring them back into your community:

  • Identify at-risk markers. Use your community engagement tools to monitor member behavior and spot trends in lapsed members. For instance, you might notice members leave after completing a certain number of education courses or that lapsed members’ posting rate significantly decreases before their departure.
  • Send a re-engagement message. This message should include interesting content, a low-effort ask that encourages engagement, or a sense of urgency. For example, you might send an email with a subject line like, “Our community misses you!” with an attached message sharing highlights from your community and links to popular discussion posts.
  • Monitor engagement. After reaching out to an at-risk member, continue to monitor their engagement. If they respond positively, keep up your efforts until they resume normal engagement. If they do lapse, ask them to complete an exit survey so you can better understand their reasons for leaving.

Be aware that some of your members may be content with attending a handful of in-person events and otherwise not participating in your online community. However, if a previously active member suddenly misses their first membership renewal deadline, that is a strong cause to reach out and begin re-engagement efforts.

6. Launch a mentorship program.

New members may feel overwhelmed when they first join your association. Ensure they feel welcome and give them an opportunity to connect with your community by launching a mentorship program.

In this initiative, established members can volunteer to serve as mentors. They will guide new members assigned to them by reaching out via email or your community platform to share insights on engaging with your community.

Primarily, mentors can help new members start their networking journeys. They might facilitate introductions at events or share tips on navigating your member directory to find individuals with similar interests.

7. Use event engagement tools.

Online events allow your community to come together from the comfort of their own homes. However, it’s easy to become disengaged with webinars and lectures where the audience is expected to sit quietly and observe.

You can make your virtual events more valuable and connect with your members by using your event software’s engagement tools, such as:

A screenshot of an association virtual event.

  • Audience chat. Let members speak to one another during your event through a live text chat. Have active moderators there to answer audience questions, pose discussion topics, and ensure conversations are appropriate.
  • Polls and surveys. Make your audience a part of your events by issuing interactive polls and surveys. For example, a speaker might ask your audience how familiar they are with a specific topic to gauge knowledge levels or prove a point about general awareness.
  • Break-out rooms. Enable attendees to chat with one another by putting them in break-out rooms. This feature is particularly effective for associations hosting courses with live instructors, as it allows learners to work together and share their thoughts with others.

When researching event tools, consider looking for a community engagement platform with event hosting tools. While dedicated event software is likely to be more robust, associations on a budget can save money by buying a bundled platform.

8. Design an onboarding process.

Help new members start their experience with your association off on the right foot with an onboarding process. Onboarding can be as simple as an email cadence that introduces your association, highlights new content, and invites members to check out popular features.

For example, your first introductory email might provide background on your association’s mission and prompt members to join your online community by completing their member profiles. Then, a follow-up email would highlight popular offerings, such as your educational courses, and explain how to get involved. The next message after that might share links to popular new content, and so on.

9. Promote user-generated content.

Your association’s team works hard, but ultimately, between research, writing, and video production, they can only produce so much content. To ensure your members have a continual stream of content to engage with, empower them to create content themselves.

User-generated content is how popular social media sites thrive.  For instance, LinkedIn’s team relies on its user base to create and share content with other users.

Inspire your members to create user-generated content, like:

  • Blog posts
  • Reviews
  • Photographs
  • Videos
  • Discussion questions

You can encourage user-generated content by maintaining an online community inviting members to post their creations, comment positively on original content, and even spotlight high-value content in your newsletter.

10. Practice member appreciation.

Businesses thank customers for purchasing their products and services, and your association should do the same for its members. When members renew their memberships, attend an event, or hit a membership milestone, thank them for participating in your community.

A few ways you can show your appreciation include:

  • Free merchandise. Send members gifts of branded merchandise on special occasions. For instance, you might send gifts as part of new member welcome kits, when members hit membership anniversaries, during holidays, and to promote upcoming major events at your association.
  • Member spotlights. Build social proof and appreciate your members simultaneously with member spotlights. Select highly engaged members and ask them to share a quote or two about their experience with your association. Then, feature their stories and photos in your newsletter, online community, social media, or website to celebrate them publicly.
  • eCards. Make appreciation fast and memorable with eCards. Design custom eCards to show appreciation for big and small events, from buying your merchandise or completing a credential course to being a member for five years straight.

An eCard celebrating a member's anniversary.

By showing appreciation, you communicate to members that you care about their experiences and encourage them to continue engaging with your offerings.

11. Host a range of activities.

Expanding your benefits can engage your current membership base and improve your value offering. The more activities you offer, the more opportunities members will have to engage with your association. Additionally, providing a range of content allows you to appeal to various audiences, growing your membership base.

For instance, you might offer:

  • In-person events
  • Virtual events
  • Educational courses
  • Webinars
  • Lectures
  • Workshops
  • Written content
  • Videos

When it comes to the topics your content covers, stay focused on your association’s main purpose. Avoid stretching yourself too thin or covering topics outside your expertise simply because they’re popular. Sticking to your association’s mission ensures that you will produce varied and valuable content.

12. Personalize the member experience.

Provide members with content they want to engage with by customizing their experiences based on their interests.

Leverage member management tools with algorithms and AI features that can analyze members’ past engagement to recommend content. For instance, after a member finishes an educational course, you might start promoting the next one in the series or suggest they attend an upcoming webinar on the same topic.

You can also personalize the membership experience through your messaging strategy. Segment members based on shared characteristics, such as career levels or professional interests. Then, create unique messaging cadences for each group to ensure they receive content relevant to them.

For example, you might create a member segment of individuals looking to break into your field. For these members, send them updates to your job board, invitations to networking events, and skill training workshops. In contrast, to senior members, you might still promote networking events but also articles about recent developments in your field and calls to join your mentorship program to welcome new members.

13. Offer volunteer opportunities.

Some already engaged members may be interested in getting even more involved with your association. For these motivated members, deepen their engagement by asking them to consider volunteering at your association.

Talk with interested association members to determine how they can best lend their skills. For example, members with strong communication skills might help create marketing materials, while those who speak other languages might be willing to do translation work.

14. Maintain a job board.

Ultimately, individuals join trade and professional associations to advance their career prospects. For many, this involves finding new employment opportunities. Engage these members by providing a curated job board.

While job hosting websites like Indeed and LinkedIn have their uses, they can be difficult to navigate or even host scam opportunities. By maintaining a job board of reliable positions at trusted businesses, you can help your members find secure employment.

Use your engagement platform to host your job board and promote new postings. For example, you might enable members to subscribe to your job board to receive alerts when new opportunities go live.

15. Collect member feedback.

If you’re unsure why members aren’t engaging with your association or what programming they would like to engage with, simply ask them. Send out surveys asking members about their experiences with your association. For example, you might ask:

  • What programs and content have you participated in over the last six months?
  • Were these programs and content easy to engage with? Why or why not?
  • How did you become aware of these programs and content?
  • What type of content would you like to see from our association?
  • What prevents you from accessing your benefits?

The responses can provide insight into your members’ specific interests, goals, and challenges regarding engagement. For instance, you might discover that members simply aren’t aware of new engagement opportunities or that they would prefer activities they can complete in a short time period to accommodate their busy schedules.

Our Favorite Member Engagement Tool: Tradewing

Maintaining an active online community is our top member engagement strategy. To implement this strategy, you’ll need a member engagement and community hosting tool. Our recommended platform for professional and trade associations is Tradewing.

Built for small and growing associations, Tradewing is an out-of-the-box ready online community engagement platform. By investing in Tradewing, your association will have access to a host of community management tools, including:

A screenshot of Tradewing's home page.

  • Online engagement platform. Tradewing provides associations with a social media-like microsite where members can connect. While some small associations may opt to host their communities on social media, Tradewing provides a secure and professional where the focus will be solely on your association.
  • Member analytics. Track how your members are engaging with your association. Dive into individual members’ engagement histories or get overviews of your entire community to identify trends in member behavior.
  • Event hosting. Save money by hosting your events through Tradewing rather than investing in a separate event management tool. Promote and launch virtual events on the same platform to keep members focused and make attending easy.
  • Sponsorship engagement tools. Sponsors are a core part of your association’s community. Provide them with the tools they need to connect with your members, promote their offerings, and have a valuable experience with your association.
  • Association integrations. Tradewing has an association management component. However, thanks to its numerous integrations, organizations solely interested in the online community software aspect can still use Tradewing. Plug Tradewing into your association’s tech stack to get your online community up and running in minutes.

Tradewing is the ideal community engagement platform for associations looking for a fast, user-friendly solution. Avoid the hassle of extensive development and high subscription costs with a platform that fits your association’s needs.

More Member Engagement Resources

By engaging your members, your association can retain them long-term and build a thriving community that attracts more supporters and establishes your organization as an industry leader. To raise your engagement rates, assess your membership base and consider which of our top engagement strategies will likely resonate with your audience.

For more help engaging your members and keeping your association organized, check out these resources:

When it comes to member engagement, Tradewing is the top platform for associations. Discover how Tradewing can help your association build a thriving online community. Demo Tradewing.

Enhancing a donor profile with employment data

Enhancing a Donor Profile With Employment Data [A Guide]

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A well-rounded donor profile is essential for maximizing fundraising success, and employment information plays a crucial role in enhancing donor engagement and giving potential.

By integrating the right data into your donor profiles, organizations like yours can personalize outreach, increase contributions, and strengthen relationships with supporters alike.

Lucky for you, this guide explores the importance of employment data in your donor profiles, outlines effective collection methods, and highlights strategies for leveraging this information to boost fundraising results.

More specifically, we’ll cover the following:

Ready to begin supercharging your donor information with powerful employment insights? Continue reading to find out how.

What is a donor profile?

A donor profile is a comprehensive record of information about an individual supporter. This information helps nonprofits understand their giving behavior, engagement history, and potential for future contributions.

These profiles typically include key details such as:

  • Name
  • Contact information
  • Donation history
  • Communication preferences
  • Demographic insights

Beyond basic information, an enriched donor profile can also contain insights regarding a donor’s interests, past event participation, volunteer involvement, and—perhaps most importantly—employment details.

By building robust donor profiles, nonprofits can personalize outreach efforts, strengthen relationships, and ultimately increase fundraising success.

A sample donor profile with nonprofit data like the individual's full name, education, employment details, and charitable involvement

Sample prospect research profile

Why employment data matters in donor profiles

Employment data is crucial information for nonprofits looking to enhance their fundraising efforts and build stronger relationships with donors. When it comes to establishing well-rounded donor profiles, employer information is an essential piece of the puzzle.

Here’s why:

  • It allows you to identify corporate giving opportunities. Tons of donors work for companies with employee giving programs (like matching gifts and volunteer grants), but they may not even know about the opportunities. When you understand where your supporters are employed, your team can uncover programs and encourage donors to get involved, driving engagement and revenue alike.
  • It empowers you to personalize your outreach. The more you know about an individual, the better you can tailor your communications for them specifically. Knowing where they work allows you to segment outreach by employer, industry, workplace giving eligibility, and more⁠—ultimately ensuring customized engagement. You can even tailor your messaging based on where an individual is in the matching gift process, thanks to Double the Donation’s new matching gift status updates!
  • It permits you to estimate a donor’s giving capacity. Knowing how much an individual could potentially give is essential, and employment data can help you estimate their capacity for supporting your cause.

As you can see, the benefits of including employer data in donor profiles is multifold. If you haven’t already, now is the perfect time to begin incorporating the information in your donors’ records.

Leverage well-built donor profiles with Double the Donation.

Collecting employment information from supporters

Gathering employment data from donors is a crucial step in unlocking fundraising and workplace giving opportunities. However, nonprofits must be strategic in how they collect this information to ensure accuracy and encourage donor participation.

Here are some handy ways to gather employment details from supporters:

  1. Include Employer Fields on Donation Forms – Adding a simple field for employer information on online and offline donation forms makes it easy for donors to provide their workplace details at the point of giving.
  2. Ask During Event Registrations – Whether supporters are signing up for a fundraising event, gala, or volunteer opportunity, include a section for employer information in the registration process.
  3. Leverage Workplace Giving Tools – Platforms like Double the Donation allow donors to quickly search for their employer’s workplace giving programs, often leading them to input their company name while making a donation.
  4. Survey Donors and Volunteers – Periodically send surveys to your supporter base asking for updated information, including their current employer, to ensure records remain accurate.
  5. Utilize LinkedIn and Other Public Data Sources – If supporters haven’t provided employment details, checking LinkedIn profiles or company directories (where publicly available) can help fill in missing gaps.
  6. Enlist an Employer Append Service ⁠— Utilizing a dedicated data enhancement provider can help locate employment information by scanning against publicly and privately held data sources.

For the best results, you’ll likely want to incorporate a combination of the above-recommended methods. This will allow you to access employment information for the largest number of donors possible, ensuring that you can maximize workplace giving opportunities, encourage matching gifts, and personalize engagement strategies to boost both donor participation and fundraising success.

Leveraging employment data for fundraising success

Employment data is a key component in building a well-rounded and actionable donor profile, offering nonprofits valuable insights into their supporters’ potential for fundraising success. Here’s how your team can benefit from employment data in your supporter records:

Unlock Workplace Giving Programs

One of the most significant advantages of knowing a donor’s employer is the ability to identify workplace giving opportunities. For example, many corporations offer matching gift programs, where they match donations made by their employees to eligible nonprofits. By tracking employment information, nonprofits can proactively encourage donors to request matches, effectively doubling or even tripling the impact of their gifts.

Beyond matching donations, many corporations also provide volunteer grants or volunteer time off when employees contribute their time to charitable causes. By knowing where a donor works, nonprofits can track volunteer activities and inform supporters about the potential to earn grant money through their workplace. This is another avenue for maximizing fundraising and tapping into a donor’s full giving potential without asking them to give more!

Encourage Cross-Functional Support

Nonprofits can leverage employment information about their supporters to unlock even more opportunities for engagement and corporate giving. Many companies offer multiple forms of philanthropic support, such as matching gifts, volunteer grants, and sponsorships—and understanding where donors work can help nonprofits tap into these resources more effectively.

For example, if a donor works for a company with a known volunteer grant program, that’s a perfect opportunity to encourage them to get involved beyond financial contributions. Highlight how their employer will donate funds for the time they spend volunteering, making their impact even greater.

On the other hand, if a volunteer works for a company that matches financial donations, it can be a great way to get them on board with monetary giving.

Uncover In-Kind Giving or Grant Opportunities

A nonprofit’s supporters are often the key to unlocking corporate grants and in-kind donations—but only if the organization knows where they work. Many companies offer direct corporate grants or donate goods and services to charitable organizations, and leveraging employment data can help nonprofits identify and secure these opportunities.

How? Supporters can provide an inside connection, serving as a bridge to decision-makers in charge of distributing funds and resources. Employees may even be able to nominate your nonprofit for funding or introduce you to the right contacts.

Not to mention, Double the Donation’s database can now provide information on corporate sponsorship programs like grants and in-kind donations, making it easier for nonprofits to identify businesses offering these opportunities.

Strengthen Corporate Partnerships

Employment data can help nonprofits identify clusters of donors employed by the same company or industry. By recognizing these connections, organizations can approach businesses with workplace giving programs and establish partnerships that benefit both the nonprofit and its supporters.

Strengthening these corporate ties can lead to long-term collaborations, fundraising opportunities, and increased visibility for the organization.

Identify High-Potential Donors

Employment data can also help nonprofits segment their donor base by employer size, industry, and giving capacity. For example, donors working for large corporations may have access to more generous matching gift programs or higher volunteer grant amounts. By understanding these dynamics, nonprofits can prioritize engagement with high-potential donors, ensuring they are leveraging every opportunity for financial support.

Tips for building well-rounded donor profiles

Building a well-rounded donor profile is essential for maximizing engagement and increasing fundraising success. By incorporating the following strategies, fundraisers can build detailed and actionable donor profiles that enhance engagement, increase contributions, and strengthen long-term relationships.

1. Track engagement history.

Understanding a donor’s journey with your nonprofit is essential for building strong relationships and optimizing your fundraising efforts. Tracking engagement history allows organizations to see how supporters interact over time, from donations and event attendance to volunteer work and advocacy efforts.

By maintaining records of these interactions in your CRM, nonprofits can personalize their outreach, recognize loyal supporters, and tailor future fundraising appeals based on past engagement. This data helps identify high-potential donors, re-engage lapsed supporters, and create meaningful connections that encourage long-term involvement.

2. Collect key data insights as donors engage.

The best time to gather valuable donor data is when supporters are actively engaging with your organization. Whether they’re making a donation, signing up for a newsletter, or attending an event, nonprofits should seize these moments to collect insights like employer information, communication preferences, and giving motivations.

Simple form fields or follow-up surveys can capture these details without overwhelming donors. By continuously collecting relevant data, organizations build richer donor profiles that improve engagement and fundraising outcomes.

3. Encourage self-reported updates.

Donors change jobs, move to new locations, and shift their philanthropic interests over time. To keep donor profiles accurate, nonprofits should provide easy ways for supporters to update their information on their own. For example, this can be done through self-serve donor portals, email campaigns with update requests, or periodic surveys.

All in all, encouraging donors to keep their profiles current ensures that nonprofits can reach them effectively and leverage opportunities like matching gifts and corporate giving programs.

4. Consider an append service to fill in gaps.

Even with proactive data collection, donor profiles may have missing or outdated information. Luckily, data append services can help nonprofits fill these gaps by cross-referencing donor records with external databases to update contact details, employment information, and more.

These services enhance donor insights without requiring additional effort from supporters, allowing nonprofits to maximize corporate giving potential and personalize outreach based on accurate, up-to-date data.

5. Ensure clean data practices.

Maintaining clean and organized donor data is crucial for effective fundraising and engagement. For the best results, nonprofits should regularly audit their databases to remove duplicates, correct outdated information, and standardize data formats.

Plus, implementing data hygiene best practices—such as consistent naming conventions, accurate email categorization, and privacy compliance—helps organizations avoid errors and ensures that fundraising efforts are based on reliable information.

All in all, a well-maintained donor database leads to more efficient outreach, better donor relationships, and increased fundraising success.

Wrapping up & additional resources

Incorporating employment data into donor profiles provides nonprofits with valuable insights that can significantly enhance their fundraising efforts. From identifying matching gift opportunities to engaging corporate partners in new ways, employment information enables organizations to maximize donations and build stronger donor connections.

By implementing effective data collection methods and leveraging workplace giving programs with the right tools and resources, nonprofits can optimize their fundraising strategies and drive greater impact in the long run.

Interested in learning more about nonprofit fundraising and corporate giving? Check out these additional resources:

Enhancing Your Donor Profiles with Employment Information

Matching Gifts for Retirees Companies to Know & More

Matching Gifts for Retirees: Companies to Know & More

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Nonprofits are always looking for ways to maximize donations, but one often-overlooked opportunity lies in matching gifts for retirees. After all, many companies extend their corporate matching gift programs to former employees, allowing organizations to double or even triple contributions from retired donors.

However, these programs are often underutilized simply because retirees and nonprofits aren’t aware of their potential. In this guide, we’ll highlight companies that offer matching gifts for retired employees, how your organization can identify eligible donors, and tools you can use to encourage participation in the programs.

Specifically, we’ll cover:

If retired individuals make up a good portion of your organization’s donor base (and more than likely, they do), targeting matching gifts for retirees can be an excellent way to go. We’ll show you how you can do so here⁠, starting with the basics.

What are corporate matching gifts?

Corporate matching gifts are a form of philanthropy in which companies match donations made by their employees to eligible nonprofits. These programs effectively double—or sometimes even triple—the impact of an individual’s gift, providing nonprofits with additional funding at no extra cost to the donor.

Here’s how it typically works:

  1. An individual donates to a nonprofit.
  2. The individual confirms whether their company offers a matching gift program.
  3. If available, the individual submits a request for a matching gift to their employer.
  4. The individual’s employer reviews the matching gift request and ensures it aligns with the company policy.
  5. The company approves the request and disburses a donation for a matching gift to the organization.

While these programs are extremely valuable for all parties involved, they often go underutilized, largely due to a lack of awareness about the opportunity. And that’s why understanding matching gifts⁠—and communicating their potential to supporters⁠—is so essential.

Looking for a more in-depth overview of matching gifts? Get our free downloadable guide that covers everything you need to know!

Do retirees qualify for matching gift programs?

Because each company specially designs its matching gift initiatives to align with its own needs and resources, each program is ultimately unique. That means there’s no one-size-fits-all answer to the question posed. However, the short version is that yes, retirees are often eligible to participate in their companies’ matching gift programs post-employment. And with more businesses expanding their programs in recent years, retirees are more likely to be included than ever before. But it really will depend on the specific company’s policy.

Within the realm of companies that do match gifts for retirees, some offer the same matching gift benefits as they do for active employees as a way to continue supporting their philanthropic endeavors. On the other hand, others may have modified guidelines, such as lower match ratios or donation caps.

To determine if a retiree’s donation is eligible for a match, nonprofits should encourage donors to check with their former employers or use a matching gift database (which we’ll cover more below).

By identifying and engaging retired donors who qualify for corporate matching, nonprofits can unlock valuable funding opportunities that often go overlooked.Increase revenue from matching gifts for retirees with Double the Donation

Companies that match donations for retirees

Wondering which companies offer retiree-inclusive matching gift programs? We’ve compiled a list of ten leading examples below:

Verizon is a top provider of matching gifts for retirees.

1) Verizon

Verizon Communications Inc. is a global leader in telecommunications, providing wireless, broadband, and digital services to millions of customers. As part of its corporate social responsibility efforts, Verizon offers a generous matching gift program, which extends to both current employees and retirees.

Through Verizon’s matching program, donations made by retirees to eligible colleges and universities can be matched at a 1:1 ratio, effectively doubling the impact of their contributions. The company typically sets an annual limit of $5,000 per retiree, and accredited schools must meet specific eligibility requirements to qualify.

All in all, Verizon’s matching gift program is an excellent way for retirees to continue supporting charitable causes with additional corporate backing.

Learn more about Verizon’s matching gift program for employees and retirees.

Eli Lilly is a top provider of matching gifts for retirees.

2) Eli Lilly & Company

Eli Lilly & Company is a pharmaceutical giant known for its innovations in medicine and healthcare solutions. The company has a strong commitment to corporate philanthropy, which includes a robust matching gift program available to both current employees and retirees.

Currently, Lilly matches donations made to eligible nonprofit organizations, including educational institutions, healthcare initiatives, and cultural organizations. The program follows a 1:1 matching ratio, and retirees can participate with matching gifts of up to $7,500 each year..

Learn more about Eli Lilly’s matching gift program for employees and retirees.

Boeing is a top provider of matching gifts for retirees.

3) Boeing

Boeing, one of the world’s leading aerospace and defense companies, is dedicated to supporting charitable giving through its matching gift program. Retirees, as well as current employees, are eligible to have their donations matched by the company.

Boeing’s matching gift program operates on a 1:1 basis, and eligible nonprofits include educational institutions, arts and cultural organizations, environmental initiatives, and more. The program has an annual cap of $3,000 for retirees, but the eligibility criteria remain broad, allowing many charities to benefit from the generosity of Boeing’s workforce⁠—both past and present.

Learn more about Boeing’s matching gift program for employees and retirees.

Johnson & Johnson is a top provider of matching gifts for retirees.

4) Johnson & Johnson

Johnson & Johnson, a global healthcare and pharmaceutical company, is well known for its commitment to corporate social responsibility. One key part of this commitment is its generous matching gift program, which extends to both current employees and retirees.

Through the Johnson & Johnson matching gift program, eligible donations made by retirees to qualifying nonprofits can be matched dollar for dollar, effectively doubling their impact up to $10,000 per year. The program typically supports a wide range of organizations, including educational institutions, health and human services, environmental groups, and cultural organizations.

Learn more about J&J’s matching gift program for employees and retirees.

Intel is a top provider of matching gifts for retirees.

5) Intel Corporation

Intel Corporation, a worldwide technology leader in semiconductor manufacturing, has a strong history of corporate giving. The company’s matching gift program is open to both employees and retirees, reinforcing Intel’s commitment to philanthropy.

Intel matches donations at a 1:1 ratio, with contributions directed to a wide range of eligible nonprofits, including education, healthcare, and community organizations. Retirees can take advantage of this program within the designated annual cap of $1,000, making it a valuable opportunity for nonprofits to boost their fundraising efforts.

Learn more about Intel’s matching gift program for employees and retirees.

Caterpillar is a top provider of matching gifts for retirees.

6) Caterpillar Inc.

Caterpillar Inc., a global leader in construction and mining equipment, operates a comprehensive matching gift program that includes both employees and retirees. The company encourages its workforce to support charitable organizations by offering a dollar-for-dollar match on eligible donations.

The program applies to a broad range of nonprofit organizations, and Caterpillar sets a generous annual limit of $10,000 per donor. That means retirees who previously worked for Caterpillar can continue their charitable giving with the added benefit of corporate matching, making their donations go even further.

Learn more about Caterpillar’s matching gift program for employees and retirees.

Gap is a top provider of matching gifts for retirees.

7) The Gap

Gap Inc., the parent company of apparel brands like Old Navy, Banana Republic, and Athleta, is dedicated to corporate social responsibility. One way that it does so is by providing a matching gift program that extends to both employees and retirees, fostering an ongoing culture of giving.

Currently, Gap matches donations at a 1:1 ratio to eligible nonprofits within a set annual limit. However, maximum matching gift amounts can vary by position (i.e., $1,000 for part-time employees to as much as $15,000 for full-time employees).

The program supports a variety of causes, including education, environmental initiatives, and social services. Retired employees are encouraged to take advantage of this opportunity to double their impact and help nonprofits secure additional funding.

Learn more about Gap’s matching gift program for employees and retirees.

Chevron is a top provider of matching gifts for retirees.

8) Chevron Corporation

Chevron, a multinational energy corporation, offers a strong matching gift program that supports both current and retired employees in their charitable giving efforts. The company recognizes the importance of philanthropy and extends its program to a wide range of nonprofit organizations.

Chevron typically matches donations at a 1:1 ratio with a designated annual cap of $3,000 for retirees. That said, retirees who qualify can request matching funds for contributions to eligible charities, ensuring that their support for important causes is maximized through corporate giving.

Learn more about Chevron’s matching gift program for employees and retirees.

Darden Restaurants is a top provider of matching gifts for retirees.

9) Darden Restaurants

Darden Restaurants, the parent company of brands like Olive Garden, LongHorn Steakhouse, and The Capital Grille, encourages philanthropy through its corporate giving programs. Today, the company extends its matching gift program to both employees and retirees as a way to do so.

Darden matches donations at a standard 1:1 ratio, with certain restrictions on eligible organizations and an annual cap of $10,000 per donor. Nonprofits can benefit from this program by ensuring that retirees who have worked for Darden are aware of their eligibility and take advantage of the matching funds.

Learn more about Darden’s matching gift program for employees and retirees.

Sony is a top provider of matching gifts for retirees.

10) Sony Corporation

Sony Corporation, a standout leader in electronics, entertainment, and gaming, has a strong corporate giving culture that includes a matching gift program for both employees and retirees. The program allows former employees to continue making an impact through their charitable contributions.

Sony’s matching gift program typically operates on a 1:1 basis, with an annual cap of $2,000 per donor. Eligible nonprofits include education, arts and culture, and select human services organizations.

Learn more about Sony’s matching gift program for employees and retirees.

How a matching gift database can help

The above companies aren’t the only ones that offer matching gifts for retirees. The truth is that there are too many to list!

So, how can you uncover additional opportunities and keep up with program guidelines? The best way is to equip your team with a matching gift database like Double the Donation.

Here’s how it works:

  1. Search the database tool for a specific company (e.g., Home Depot).
  2. In real-time, access program information about the company, including eligibility requirements for employees and retirees, match ratios, minimums and maximums, and more.

Look for matching gifts for retirees with a matching gift database.

Not to mention, you can even embed the database directly into your donation forms. This makes it easy to collect and scan against employment information, uncovering match-eligible employees and retirees alike with no added effort.

Ensuring retirees are informed about matching gifts

For nonprofits with a largely retired donor base—such as public radio stations, educational institutions, cultural organizations, and more—it’s crucial to ensure that supporters know they may still qualify for matching gifts.

After all, many retirees mistakenly assume that workplace giving programs no longer apply to them simply because they are no longer actively employed. However, many companies extend their matching gift programs to retired employees as well, presenting an invaluable yet often overlooked opportunity for funding.

Looking to make the most of it? Here’s how you can ensure retirees are well-informed about matching gifts:

  • Incorporate Clear Messaging in Donation Appeals – When discussing matching gifts in emails, on donation pages, or in direct mail, explicitly mention that retirees are often eligible and should check their former company’s program.
  • Segment Email Communication – If possible, create a targeted email campaign specifically for retired donors, emphasizing that they may still qualify for a corporate match.
  • Share Success Stories – Highlight examples of retired donors who successfully secured a matching gift. This reinforces eligibility and makes the process feel more accessible.
  • Engage Through Multiple Channels – In addition to email, use newsletters, social media, or even on-air announcements to spread the message that retirees may still be eligible for matching gifts.

By regularly educating retirees about their potential matching gift eligibility, nonprofits can maximize corporate giving revenue while ensuring that dedicated, longtime supporters feel empowered to increase their impact. The key is ongoing communication—making sure this valuable donor segment knows that their generosity can still go even further.

Wrapping up & additional corporate giving resources

Retiree-inclusive matching gift programs present a valuable yet frequently untapped fundraising opportunity for nonprofits like yours. By educating your donors, leveraging the right tools, and actively promoting the programs to your supporters, your organization can unlock additional funding with minimal effort.

Don’t let these matching dollars go unclaimed. Start engaging retired donors and help them make an even greater impact on your mission today!

Interested in learning more about matching gifts and other corporate giving programs? Take a look at our recommended resources below:

Increase revenue from matching gifts for retirees with Double the Donation

Driving Donor Retention With Matching Gifts [A Guide]

Driving Donor Retention With Matching Gifts [A Guide]

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In recent years, donor retention rates have been hovering slightly above 40%. This means that if you have 100 donors, roughly 60 of them are only making one-time donations⁠, while around 40 are coming back to give again. If the focus on donor retention isn’t strong and comprehensive, a nonprofit organization will need to concentrate on the acquisition of new donors instead⁠—a notably vital but often more costly pursuit.

Luckily, there are numerous ways to boost donor retention and keep donors coming back. For example, did you know you can improve donor retention by using matching gift programs? That’s what we’ll cover here, specifically by addressing:

We’ll dive deeper into each topic and provide you with actionable tips to help you retain donors for your cause. Let’s begin!

Why Is Donor Retention Important?

When a donor continues to give to your nonprofit, the most obvious benefit is the regular extra revenue. However, keeping donors coming back has additional rewards, too.

  • First, your organization has the opportunity to develop meaningful relationships with donors. Think about it this way: you can’t cultivate a friendship with someone if you’ve only met them once. The same principle applies to building donor relationships. A donor that continues to give to your cause is much more likely to volunteer at your next event, serve on your board of directors, and advocate for your cause.
  • Meanwhile, a donor that has a strong connection to your cause is also more likely to share their passion for your mission with others, which could lead to even more donors. For instance, you might launch a peer-to-peer campaign where your supporters raise money on your behalf. When donors share their personal experiences with their friends and family, it can be a great tool to acquire new donors.
  • Finally, retaining donors means you can gain helpful feedback through these meaningful relationships. A donor that’s truly invested in your cause can provide suggestions and advice on how you can improve your stewardship, outreach, and much more.

By implementing their suggestions, you’ll not only gain their trust but also show other potential supporters that you will listen to their concerns.

The Power of Corporate Matching Gifts

Corporate matching gifts are one of the most effective yet underutilized tools in nonprofit fundraising. These programs allow companies to match their employees’ charitable contributions, effectively doubling (or sometimes tripling) the impact of each donation. For nonprofits, this means more funds to support their mission, while donors see their generosity go even further—all at no additional cost to them.

While it can vary from company to company, most matching gift programs follow a simple process:

  1. Employee Makes a Donation – A donor gives to their favorite nonprofit.
  2. Employer Matches the Gift – The donor submits a matching gift request to their employer.
  3. Nonprofit Receives Additional Funds – Once approved, the company sends a matching donation to the nonprofit.

While the process may seem straightforward, studies show that billions of dollars in matching gift funds go unclaimed each year simply because donors aren’t aware of these programs⁠—or don’t know how to take advantage of them. That’s why it’s crucial for nonprofits to educate their supporters and streamline the matching gift process.

The Link Between Matching Gifts and Donor Retention

While there is a surplus of helpful donor retention advice out there, it is worthwhile to note the mutually beneficial union that results from combining matching gifts and donor retention.

Specifically, matching gifts can help drive donor retention by…

1. Showing that your nonprofit is a good steward of donors’ funds.

One of the key reasons donors continue supporting a nonprofit is trust—trust that their contributions are being used effectively to make a real impact. When a nonprofit actively promotes and facilitates matching gifts, it signals to donors that the organization is committed to maximizing every dollar received. This demonstration of financial stewardship plays a critical role in building long-term donor relationships and driving retention.

2. Keeping your organization at the front of donors’ minds.

One of the biggest challenges nonprofits face in donor retention is staying top-of-mind after the initial donation. After all, many donors give once and then disengage. However, matching gifts provide a natural way to extend donor engagement beyond the moment of giving, keeping your nonprofit in their thoughts for a longer period and increasing the likelihood of future support.

Not to mention, sending communications about matching gifts to dedicated donors, whether through email, snail mail, or social media, will help them stay involved with your organization without feeling pressured to donate more of their own money. If you only talk to your donors when you want their donations, they’re less likely to continue supporting your cause.

3. Encouraging larger future donations.

One of the most compelling ways matching gifts drive donor retention is by encouraging larger future donations. After all, research indicates that when donors are aware of a matching gift opportunity, they are more likely to give—and to give in greater amounts. This increased generosity not only boosts immediate fundraising efforts but also fosters long-term donor commitment, leading to higher retention rates overall.

In fact, when nonprofits mentioned matching gifts when asking for donations, response rates jumped 71%, and average donation amounts increased by over 50%.

Letting donors know that they can make a greater impact with their donations generates a higher response to future appeals and results in larger contributions than ever before.

Strategies for Increasing Donor Retention With Matching Gifts

Now that we’ve established a connection between matching gifts and donor retention, it’s time to cover the ways in which your team can use the former to increase the latter.

Explore these proven strategies we’ve developed from working with thousands of organizations to maximize matching gifts.

1. Send a match appeal immediately after a donor gives.

One of the most effective ways nonprofits can drive donor retention through matching gifts is by sending a match appeal immediately after a donor gives. This timely follow-up not only increases the likelihood that donors will submit a matching gift request but also reinforces their connection to your organization—encouraging long-term engagement.

If you don’t know who your donor’s employer is, supply them with general information about matching gifts after they’ve donated, either in an acknowledgement or thank you email or in a separate follow-up entirely.

If you’ve done your homework and know where your donor works (and, more importantly, if their employer offers a matching gift program), provide them with company-specific information (such as program guidelines and links to matching gift forms) to help them get started.

Here’s how one organization does so:

Driving donor retention with matching gifts using acknowledgment emails

2. Notify donors when their company’s matching gift is received.

A crucial yet often overlooked step in the matching gift process is informing donors when their company’s matching contribution comes through. This follow-up communication not only acknowledges the donor’s role in securing additional funding (and provides you with another chance to thank them) but also reinforces their connection to your organization—boosting donor retention.

Depending on how fast the donor’s company processes the gift-matching paperwork and sends the money to your organization, it could be weeks or months until the donor’s matching gift comes in. They might have forgotten about it by that point. Letting them know that their matching gift was received is another excellent way to reestablish contact with a donor, potentially encouraging them to donate (and get their gifts matched) in the future.

Take a look at the thank-you card one institution sent its matching gift donors:

Driving donor retention with matching gifts using thank-you notes

3. Use social proof to demonstrate matching gift success.

One of the most powerful ways to drive donor retention through matching gifts involves showcasing real-world examples of their impact using social proof. When donors see that others are successfully doubling their contributions—and making a greater difference—they feel more confident and motivated to continue supporting your cause.

Here’s how social proof drives matching gifts and donor retention alike.

  • Creates a Sense of Community – People are more likely to stay engaged when they see that others like them are taking action. Highlighting matching gift success stories fosters a sense of shared purpose and encourages donors to feel like part of a larger movement.
  • Reinforces the Effectiveness of Giving – When donors see tangible evidence that matching gifts are successfully doubling impact, they gain reassurance that their contributions are making a meaningful difference. This confirmation increases the likelihood of future giving.
  • Builds Trust and Credibility – Transparency is key to donor retention. Showcasing real results—such as total funds raised through matching gifts or testimonials from donors who’ve had their gifts matched—demonstrates that your nonprofit is effectively leveraging these opportunities.

In order to do so, consider sharing matching gift donor testimonials, highlighting matching gift impact stories on your cause, and showcasing KPIs and other impactful metrics. By incorporating social proof into your donor communications, you create an environment where donors feel inspired, validated, and eager to continue supporting your nonprofit. The more they see others engaging in matching gifts, the more likely they are to remain committed—helping to drive long-term donor retention and fundraising success.

Check out this organization’s usage of social proof in its annual report:

Driving donor retention with matching gifts using social proof

Wrapping Up & Additional Resources

Unfortunately, making sure that donors stick around can be tricky. However, donor retention is essential for the long-term sustainability of any nonprofit, and corporate matching gifts provide a powerful strategy to keep donors engaged and committed in the long run. By leveraging matching gifts, organizations can amplify donor contributions, reinforce financial stewardship, and create ongoing opportunities for meaningful engagement.

Now is the time to integrate matching gifts into your donor retention strategy. With the right approach⁠—and the right tools to power it⁠—you’ll not only increase donations but also turn one-time contributors into lifelong advocates for your mission.

For even more helpful fundraising and matching gift tips, keep reading these additional recommended resources:

Interested in learning more about boosting donor retention? Check out this immersive webinar on the topic!

Strategies-for-Improving-Donor-Retention

The title of this article, Association Management Software Picks To Explore

20+ Association Management Software Picks To Explore

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As an association leader, your plate is full. Juggling member retention, event planning, and operational efficiency often feels like a delicate balancing act. If your current tools aren’t pulling their weight, managing your day-to-day operations only gets harder.

Enter association management software (AMS): a transformative tool designed to streamline operations, enhance member engagement, and free up time. But with so many options on the market, how do you choose the right platform?

This guide will demystify the process and help you find your perfect AMS. That way, your organization can invest in a system that meets your needs today and evolves with you tomorrow. Here’s what we’ll cover:

Whether you go with an association management platform on our list or choose a different one, you’ll have the knowledge you need to navigate your options confidently. Let’s dive in.

Discover a community engagement platform that's convenient, user-friendly, and ready to go in minutes. Explore Tradewing.

Association Management Software FAQ

Before diving into specific picks, let’s answer a few questions executive directors, chief technology officers, and membership directors typically have about this type of software.

What Is Association Management Software?

Association management software (AMS) is a specialized platform designed to help membership organizations manage their operations. It centralizes key functions like member management, event planning, fundraising, communication, website management, and financial tracking into one cohesive system.

With an AMS, you can streamline administrative tasks, such as:

  • Maintaining a searchable member database.
  • Processing online payments, membership dues, and donations.
  • Designing online event registration pages and automating event reminders.
  • Building and maintaining a website to share announcements, resources, events, a member directory, industry news, and more.
  • Communicating with members via email or other online platforms.
  • Generating detailed financial reports, insightful analytics, and membership overviews.

By automating routine tasks and providing valuable insights, an AMS empowers organizations to enhance member engagement, streamline processes, and focus on achieving their mission.

What’s The Difference Between an AMS and a Community Platform?

While association management software and community platforms both support member engagement, they have distinct purposes and focus areas:

A chart comparing association management software and community platform functionalities.

  • Purpose: Association management software handles operational and administrative needs for membership-based organizations. Community platforms foster interaction among members.
  • Core Features: Common AMS features include member databases, dues collection, event registration, and financial reporting. Meanwhile, common features in community platforms include discussion forums, content sharing, messaging tools, and gamification to encourage community participation.
  • Goal: While an AMS streamlines and centralizes organizational processes for efficient administration, a community platform creates a vibrant space for members to share ideas and build relationships.
  • Examples of Use: Leverage an AMS to track membership dues, send targeted emails, and keep a centralized database of members’ engagement history and contact information. Meanwhile, use your community platform to host online discussions, conduct polls or surveys, and provide members with access to shared documents and training materials.

Trade and professional associations often use both systems together. While an AMS meets operational needs, a community platform deepens member connections and engagement.

Why Should We Invest in an Association Management Platform?

An association management platform offers transformative benefits for your organization by streamlining operations, enhancing member satisfaction, and driving long-term growth. Here’s why it’s a smart investment:

  • Save time and money by simplifying administrative tasks. Association management platforms automate routine tasks like tracking membership dues, processing payments, and managing event registrations. This reduces your team’s administrative burdens, freeing up time to focus on strategic initiatives.
  • Enhance member engagement. With tools like personalized communication, member portals, and event management, an AMS helps you create an engaging member experience. From welcoming new members to consistently promoting benefits, actively engaging members leads to greater participation and more renewals.
  • Centralize member and financial data. An association management platform serves as a single source of truth for all your organizational data, from member profiles to financial records. This makes it easy to access, analyze, and act on insights, improving decision-making and efficiency.
  • Enhance professionalism. An AMS enables you to maintain a polished online presence with customizable websites, event pages, and member portals. This helps build credibility with current and prospective members.

Instead of using disparate systems, invest in a single platform that helps your association operate efficiently, engage members, and achieve its mission. An investment in the right platform is an investment in your organization’s growth and long-term success.

What Features Should My Association Look For?

As with any software, focus on features that align with your organization’s specific needs and budget. A few key features to prioritize in your AMS search include:

The best association management software will include these features, which are listed below.

  • Membership management tools, including a centralized member database to organize member profiles, advanced search and filtering capabilities for easy data retrieval, and automated membership renewal reminders and processing.
  • Event management to create registration pages, automate attendee tracking, maintain event calendars, and host virtual events.
  • Member engagement tools, such as a self-service member portal, an online community, and gamification features like badges or leaderboards.
  • Financial management to process dues, event fees, and donations. Ensure you have invoicing, automated receipt generation, and robust financial reporting tools.
  • Communication tools such as newsletter creation, email segmentation capabilities, and feedback collection features.
  • Website and content management, such as a website builder and member-only portals for exclusive content, resources, or forums.
  • Reporting, including customizable dashboards to monitor metrics like membership growth and event attendance as well as detailed financial reports.
  • Integrations with other popular association tools, such as your accounting software, marketing platform, or community engagement software.

Before investing in an AMS, ensure it also has a supportive vendor. A vendor that offers comprehensive training and support will help you get your system up and running without a hitch.

20+ Association Management Platforms

The following list isn’t exhaustive but should provide a solid place to start your search for the right association management platform. Be sure to check customer reviews on platforms like G2 and Capterra to get a better sense of each system’s practical applications.

Tradewing: Best for Online Communities

Tradewing is a community management platform designed to boost membership growth, retention, and engagement by creating dynamic online communities. Built for trade and professional associations, the platform creates a user-friendly online space where members can connect with one another, attend virtual events, access valuable resources, and stay engaged with your community, all without ever leaving the Tradewing platform.

Depending on your needs, you can purchase either Tradewing’s full AMS platform or just the community engagement tools. The community platform integrates with popular AMSs, so if you want to extend another platform’s functionality, Tradewing is a great option!

A screenshot of Tradewing's online community platform from a member's view

Recommended for: Small to mid-sized trade and professional associations that prioritize community engagement and networking

Top Features: Build a vibrant online member community, design a branded website in minutes, manage your events, and stay connected with members through targeted email marketing.

Pricing: Tradewing prices vary based on the size and needs of your association. Pricing depends on selected features and membership size, so request a demo for more information.

Let your members connect whenever, wherever with Tradewing. Request a demo.

ClubExpress: Best for Small Clubs and Local Chapters

ClubExpress is an AMS tailored to small clubs, local chapters, and volunteer-led organizations seeking an affordable solution to manage operations. It simplifies administrative tasks and helps organizations build stronger connections with members through intuitive tools for communication, events, and website management.

Recommended for: Small to mid-sized clubs, local chapters, and volunteer-driven associations across various industries, including hobby groups, sports clubs, and professional networks

Top Features: ClubExpress offers users a member database, website creation tools, a member mobile app, and integrated event management with online registration and payment options. Additional features include forums, email campaigns, text messaging, and financial tracking.

Pricing: ClubExpress has a flexible pricing model based on your number of active members. Pricing per member goes down as your organization grows. For instance, pay $0.42 per member monthly if you have 1-200 members, $0.38 per member if you have 201-300 members, $0.34 per member if you have 301-500 members, or $0.30 per member if you have 501-1,000 members.

Dash: Best for Content Management

Dash is a stress-free association management software solution designed to handle every aspect of running an association. With 50+ years of experience in association management, the Dash team has developed a platform that centralizes tasks such as member sign-up, event registration, and invoicing within a cloud-hosted environment.

Recommended for: Associations across various industries aiming to enhance operational efficiency and member engagement

Top Features: Dash offers an intuitive CMS for website creation, including blogs, news feeds, and member-only content. The CMS integrates with the association’s database, providing members with a seamless experience when purchasing merchandise, registering for events, or accessing digital resources. You’ll also gain features for managing members, communicating with your community, managing events, tracking finances, and accepting sponsorships.

Pricing: Dash offers three packages with varying features. Contact their team for pricing details.

Fonteva: Best for Salesforce Users

Fonteva is a robust association management software platform built on Salesforce, the world’s most popular CRM. It leverages the power of Salesforce with specialized features for associations, making it ideal for organizations interested in Salesforce.

Recommended for: Medium to large associations in industries that use Salesforce for customer and member relationship management

Top Features: Fonteva provides advanced member management, event registration, and e-commerce capabilities. Saleforce’s flexibility allows for deep customization, and the app marketplace expands functionality further.

Pricing: Fonteva requires a Salesforce subscription and custom pricing based on the size and complexity of your association’s needs.

Forj: Best for Virtual Engagement and Learning

Forj is a virtual engagement platform focused on enhancing member collaboration in an online environment. Designed for professional associations and communities, Forj helps organizations foster connections through virtual events, networking opportunities, and collaborative tools. Forj is a dual AMS and learning management system that combines community building and learning with the goal to modernize association membership.

Recommended for: Associations and professional networks prioritizing virtual engagement, community collaboration, and learning outcomes

Top Features: Forj offers tools for hosting interactive virtual events, managing discussion forums, and creating content hubs for members. Its analytics help track member engagement, event attendance, and content consumption to measure virtual initiatives’ effectiveness.

Pricing: Forj provides custom pricing based on organization size and requirements

Glue Up: Best for Event-Driven Organizations

Glue Up is an all-in-one association management platform designed for event-driven organizations. It includes membership management, event management, and email marketing tools, giving you the ability to monetize your professional community within minutes. However, it really shines in its event functionality, which makes it easy to plan, promote, and execute online and offline events.

Recommended for: Associations and organizations that rely heavily on events for member engagement and revenue

Top Features: Glue Up is a top event management with tools for online registration, ticketing, and payment processing. It also offers CRM functionality, email campaigns, and a mobile app for on-the-go management. Leverage surveys, financial tracking, and a website builder to streamline operations further.

Pricing: Glue Up uses a tiered pricing model based on selected features, starting at $2,500 annually.

GrowthZone: Best for Membership Growth

GrowthZone is an all-in-one platform designed to drive membership growth through innovative tools for recruitment, retention, and engagement. It simplifies operations for associations by automating processes and providing insights to improve member acquisition strategies. From managing certifications to providing a secure online community, you’ll have all the features you need to scale your membership base.

Recommended for: Associations of all sizes looking to grow their membership base

Top Features: Grow revenue with robust membership offerings, events, merchandise sales, and sponsorships. You can also access built-in marketing automation and sales funnel management tools. The AI-Powered Newsletter feature allows you to curate newsletters based on members’ unique interests and engagement history.

Pricing: Subscriptions start at $4,985 annually based on your chosen package, and there’s an onboarding fee.

iMIS: Best for Large Associations

iMIS is a powerful association management software solution designed to meet the needs of large organizations with complex operations. It combines member management, learning, fundraising, and event planning tools into a unified cloud-based platform.

Recommended for: Large associations, nonprofits, and organizations with diverse membership needs and high-volume data management

Top Features: iMIS offers advanced CRM capabilities, member management tools, learning management systems, website building functionality, and robust event planning features. Its analytics and reporting tools provide real-time insights, and its integrations allow for customized organizational workflows.

Pricing: iMIS pricing is customized based on the size and complexity of your organization. iMIS Professional starts at $7,200 annually, while iMIS Enterprise requires a custom quote.

MemberClicks: Best for Small to Mid-Sized Associations

MemberClicks is an all-in-one membership management software platform tailored for small to mid-sized associations and nonprofits. It simplifies member management and saves time with tools designed for administrative tasks. It hones in on online engagement by providing tools for custom websites, digital member communities, and online databases.

Recommended for: Small to mid-sized associations, chambers of commerce, and nonprofits seeking an affordable, user-friendly solution

Top Features: MemberClicks offers a member database, email marketing, and event registration tools. Its drag-and-drop website builder and customizable member portal ensure a branded online presence.

Pricing: MC Professional is ideal for individual-based member types and small associations, starting at $4,500 annually. MC Trade is best for organization-based member types, chambers, and large associations, starting at $3,500 annually. Special pricing structures are available for chambers.

MemberLeap: Best for Customizable Membership Management

MemberLeap is a flexible association management software solution that adapts to the unique needs of each organization. It empowers associations with tailored workflows and robust tools to manage members, events, website content, communications, and financial processes. MemberLeap is an excellent choice for associations seeking a scalable, feature-rich platform that addresses specific operational challenges while fostering member engagement and organizational growth.

Recommended for: Associations that require customizable membership management tools

Top Features: MemberLeap includes a member database, automated billing, robust event planning, volunteer management, and communication tools. Its website management capabilities and financial tracking features provide additional value.

Pricing: Pricing scales based on the association’s needs and number of active records, starting at $80 per month for the Copper Plan for organizations with 1-200 active records.

Nimble AMS: Best for Advanced CRM Capabilities

Nimble AMS is a Salesforce-based association management platform offering powerful CRM capabilities. Built on Salesforce, it enables associations to leverage advanced analytics and automation for member engagement and operational efficiency. Nimble AMS customers receive seamless upgrades three times a year, ensuring you’re always using the latest tools.

Recommended for: Medium to large associations using Salesforce and seeking robust CRM functionality

Top Features: Nimble AMS provides member management, accounting, a member portal, fundraising tools, and event management. It also supports custom workflows, AI-driven analytics through Salesforce Einstein, and mobile-friendly features for on-the-go management.

Pricing: Nimble AMS pricing is custom and requires a Salesforce subscription. Costs depend on your organization’s size and feature needs.

Novi AMS: Best for QuickBooks Integration

Novi AMS is built with deep QuickBooks integration, making it the perfect choice for associations prioritizing financial management. It streamlines time-consuming accounting processes, so your team can focus on serving your association’s members.

Recommended for: Small to mid-sized associations that use QuickBooks and need an AMS to simplify financial tracking

Top Features: Novi AMS includes a two-way sync with QuickBooks’ automated invoicing and financial reporting tools. Additionally, it offers member portals, event registration, and directory management features to simplify member management. Other key features include eCommerce and website management.

Pricing: Novi AMS pricing starts at $790 per month with an onboarding fee of $3,360 for organizations with annual revenue up to $400K. Pricing scales based on your organization’s annual revenue.

Protech: Best for Microsoft Users

Protech is a powerful AMS designed to integrate with the Microsoft Dynamics 365 platform, making it an excellent choice for organizations using Microsoft tools. Manage every detail of the member journey, bring your data to life with cutting-edge reports, and boost productivity by automating administrative tasks like billing.

Recommended for: Medium to large associations that rely on Microsoft Dynamics 365 and Azure True Cloud

Top Features: Protech offers advanced CRM capabilities, automated workflows, and financial tracking through an integrated suite of financial, eCommerce, analytics, and database tools. Thanks to its comprehensive features, you can manage events, generate insightful reports, and personalize the member experience.

Pricing: Protech pricing is based on your organization’s size and needed features, with additional costs for Microsoft Dynamics 365 licensing.

Raklet: Best for Community Fundraising and Events

Raklet is a versatile platform focused on helping associations and nonprofits engage their communities through fundraising and community management tools. It combines a user-friendly interface with features that build and sustain strong member relationships, such as a branded mobile app, dues collection, newsletters, and job boards. With 4,000+ integrations via Zapier and Make, you can connect Raklet with your favorite apps to improve your association management software’s functionality.

Recommended for: Associations, nonprofits, and clubs focused on fundraising

Top Features: Raklet includes tools for organizing online and offline events. You can also provide more value to your community with discussion boards, job boards, and a searchable member directory.

Pricing: Raklet offers tiered pricing plans starting at $49 per month, with additional features and capabilities available at higher tiers. There’s also a free option with limited features.

SilkStart: Best for Multi-Chapter Organizations

SilkStart is a comprehensive association management platform tailored for multi-chapter organizations, allowing centralized management while empowering autonomous local chapters. It streamlines operations for organizations with complex structures and diverse membership bases.

Recommended for: Associations and organizations with multiple chapters, branches, or regional divisions

Top Features: SilkStart provides a centralized database for member management, robust chapter management tools, and event coordination across chapters. It also includes website building and communication tools for consistent branding.

Pricing: SilkStart’s pricing includes a one-time setup fee and recurring charges based on active members or chapters. The Standard Plan starts at $220 per month (billed annually) for up to 500 members. Meanwhile, the Multi-Chapter Plan starts at $665 per month (billed annually) for up to 10 chapters, and custom pricing is available for larger organizations or additional needs.

Springly: Best for Nonprofits and NGOs

Springly is an all-in-one solution that simplifies operations for nonprofits, NGOs, associations, churches, and other member-based organizations. It focuses on enhancing supporter engagement, strengthening communications, and streamlining fundraising.

Recommended for: Nonprofits, NGOs, and mission-driven organizations in a variety of sectors

Top Features: Springly includes membership management, donation tracking, website creation, and automated email marketing tools. The platform’s integrated event registration and financial reporting features make it easy to manage operations while staying mission-focused.

Pricing: Springly offers tiered pricing plans starting at $45 per month, with higher tiers offering advanced features like CRM tools and custom reporting. There’s also a free plan that offers basic fundraising, event, and membership capabilities.

StarChapter: Best for Local Chapters of National Associations

StarChapter is a user-friendly association management software solution designed to help local chapters of national associations manage operations, events, and communication. It simplifies administrative tasks while maintaining alignment with overarching goals and branding. It also empowers users to leverage the software based on their responsibilities, whether they’re a board president, treasurer, or other leader.

Recommended for: Local chapters of national or parent associations seeking streamlined tools for chapter management

Top Features: StarChapter includes event registration, membership management, email marketing, and content management tools, all integrated into a customizable chapter website. It also provides reporting features to share chapter performance with national organizations.

Pricing: StarChapter’s pricing starts at $53 per month, with plans varying based on chapter size and selected features. Expect to pay a setup fee ranging from $599-$3,041 based on your number of members.

ToucanTech: Best for Educational and Alumni Associations

ToucanTech is a specialized platform for educational and alumni associations, offering a unique blend of member engagement and database management tools. Its intuitive interface helps associations connect with alumni, donors, and members while streamlining administrative tasks.

Recommended for: Mid-sized educational institutions and alumni associations with up to 200K database records and looking to invest about $10K annually in new software

Top Features: ToucanTech includes tools for creating member portals, managing communications through email and social media, and processing donations with built-in fundraising features. It also makes it easy to plan events and promote job and mentoring opportunities.

Pricing: ToucanTech pricing is customized based on your organization’s size and needs, with flexible options available for different budgets.

Wild Apricot: Best Budget-Friendly AMS

Wild Apricot is affordable, user-friendly association management software designed for small associations and member-based nonprofits. Trusted by 15,000+ organizations, Wild Apricot offers a comprehensive suite of features at a competitive price point, making it ideal for budget-conscious organizations.

Recommended for: Small to mid-sized associations, nonprofits, clubs, or other member-based organizations seeking a cost-effective solution

Top Features: Wild Apricot provides membership management features, event registration capabilities, and a drag-and-drop website builder. Its self-service member portal and email marketing tools make it easy to engage members and maintain an online presence.

Pricing: Wild Apricot has a free trial and tiered pricing starting at $60 per month, based on your number of members. Save 10% by pre-paying for a year and 15% by pre-paying for two years. They also have multi-chapter pricing options.

YourMembership: Best for Member Engagement

YourMembership is a powerful association management system designed to boost member engagement. With a suite of customizable tools, it helps associations build strong member connections while automating administrative workflows, such as event management, membership renewals, and communication.

Recommended for: Small associations across industries that prioritize member engagement and retention

Top Features: YourMembership includes a member portal, learning management capabilities, event management, and email marketing tools for targeted communication. It also offers community forums, mobile-friendly features, and reporting tools to monitor engagement.

Pricing: Request a personalized quote for this association management platform.

How To Select the Best Association Management Software

Looking at this list of popular association management platforms, you might be unsure how to narrow down your options. Start by assembling a committee to evaluate different platforms. Having diverse perspectives will help you review your options objectively while considering each platform’s impact on various aspects of your association.

The buying process looks similar to any software your association might need. Follow these steps to select the best AMS for your team:

In the text below, we cover these steps for selecting the best association management software for your organization.

  1. Evaluate your existing tools. List the tools your organization currently uses and their key features. Identify gaps or inefficiencies that an AMS could address to enhance productivity and member engagement.
  2. Define your needs. Decide which features are essential for your association and which would be optional but beneficial. Focus on tools that simplify workflows, whether your priorities are managing members, member networking, events, communications, finances, or educational programs.
  3. Set a budget. Establish a clear budget for your AMS, factoring in both upfront costs and ongoing expenses.
  4. Research and compare options. Create a shortlist of vendors that align with your needs. Evaluate their features, pricing, and customer reviews to find the best match.
  5. Request demos. Contact your top candidates to schedule demos. Use this opportunity to see the platform in action and ask detailed questions about how their solutions address your specific challenges.
  6. Decide and implement your AMS. Present your final choice to leadership. Once approved, sign the contract and collaborate with the vendor to plan a smooth implementation process.

Adding association management software to your toolkit is an investment in your organization’s future, so take the time to assess your options thoroughly. You’ll be well-positioned to select a platform that fulfills your needs both today and down the road.

Choose Your Association Management Platform

The right association management software can be a lifeline, offering you the tools to work smarter, not harder. With so many choices, navigating the crowded market of AMS options can be overwhelming. Now, you know what to look for, what to avoid, and how to make a confident choice.

To learn more about association management, check out these free resources:

When it comes to member engagement and retention, Tradewing is our top pick. Explore Tradewing's community engagement platform.

 

How to Write a Statement of Need for Grants [With Template]

How to Write a Statement of Need for Grants [With Template]

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When applying for a grant, your Statement of Need is one of the most critical sections of your proposal. It explains why your project is necessary, who it will benefit, and how it addresses a pressing issue. But whether you’re applying for grants for the first time or you’re simply looking to refresh your current grant-seeking strategy, learning how to write a statement of need for grants can be an overwhelming task.

In this guide, we’ll walk you through the key elements of writing a compelling Statement of Need, provide tips for making your case persuasive, and even offer a ready-to-use template to streamline the process. Specifically, we’ll cover:

All in all, a well-crafted Statement of Need can make your application stand out by clearly demonstrating the urgency and significance of your cause. Dive in to explore our best practices and a step-by-step walkthrough of the process.

Let’s begin!

What is a Statement of Need?

A Statement of Need is a crucial component of a grant proposal that explains why your project or program is necessary. It provides a clear, evidence-based argument that highlights the problem your organization aims to address and demonstrates the urgency of the issue.

Essentially, a Statement of Need answers the question: Why is this funding needed?

For the best results, a well-written Statement of Need should include:

  • A clear definition of the problem – Describe the issue your project seeks to solve and who is affected.
  • Data and evidence – Use statistics, research, and real-world examples to support your claims.
  • Relevance to the funder – Show how your project aligns with the grantmaker’s mission and priorities.
  • Potential impact – Explain how your project will create meaningful change and why it’s the right solution.

This section sets the stage for the rest of your proposal, helping funders understand the significance of your work and why they should invest in your cause.

A compelling Statement of Need can make the difference between securing funding or being overlooked, so it’s essential to craft it with clarity and persuasion.

How does a Statement of Need help secure grants?

A Statement of Need plays a crucial role in securing grants. Why? it persuades funders that your project is both necessary and impactful. Grantmakers generally receive a wide array of applications, so your proposal must clearly communicate why your initiative deserves funding over others.

A strong Statement of Need helps in the following ways:

  1. Demonstrates Urgency – It highlights a pressing issue that requires immediate attention, showing funders why action is needed now.
  2. Establishes Credibility – By including well-researched data, statistics, and testimonials, you prove that your project is backed by evidence and a deep understanding of the problem.
  3. Aligns with the Funder’s Mission – Grantmakers want to support projects that fit their goals. A well-crafted Statement of Need connects your organization’s work to their priorities, increasing your chances of approval.
  4. Shows Real-World Impact – Funders want to invest in initiatives that create measurable change. By outlining how your project will address the issue and benefit the target audience, you make a compelling case for why your work matters.
  5. Builds an Emotional Connection – While data is essential, storytelling can make your need more relatable. Including real-life examples or success stories helps funders connect with your cause on a deeper level.

Ultimately, a persuasive Statement of Need convinces funders that your project is a worthwhile investment. When written effectively, it not only justifies your request for funding but also inspires confidence in your organization’s ability to create meaningful change.

Click through to learn how Double the Donation can help you write a statement of need for grants and more.

Steps for writing a Statement of Need

Crafting a compelling Statement of Need requires careful planning, thorough research, and a clear structure.

Here are the essential steps that your team can follow to secure more grant funding.

1. Identify the Problem

Start by clearly defining the issue your project aims to solve. Describe who is affected, how they are impacted, and why the problem is urgent.

For the best results, use precise language to paint a compelling picture of the needs your organization and its constituents are facing.

2. Support with Data and Evidence

Grantmakers want to see factual proof that your issue is significant. Incorporate relevant statistics, research studies, community assessments, or real-world examples to validate your claims.

Remember: reliable data strengthens your credibility and makes your case more persuasive.

3. Explain the Root Causes

Beyond stating the problem, explain why it exists. Identify contributing factors and systemic issues that your project will address. This demonstrates a deep understanding of the challenge and a strategic approach to solving it.

4. Connect to the Funder’s Mission

Every funder has specific goals and priorities. Research their funding guidelines and tailor your Statement of Need to align with their mission. Show how your project fits within their focus areas and contributes to their overall impact.

5. Highlight the Consequences of Inaction

Emphasize what will happen if the problem is not addressed. Will the issue worsen? Will more people be affected? Creating a sense of urgency can make your request more compelling and motivate funders to take action.

6. Present Your Solution

While the Statement of Need focuses on the problem, briefly introduce your project as the solution. Explain why your organization is uniquely positioned to address the issue and how your approach is the most effective.

7. Keep It Clear and Concise

Avoid jargon or overly technical language. Keep your writing clear, structured, and to the point. Funders review many proposals, so a well-organized and easy-to-read Statement of Need will make a stronger impression.

By following these steps, you can craft a persuasive and well-supported Statement of Need that effectively communicates the urgency and significance of your project, increasing your chances of securing grant funding.

Free template: Statement of Need for grants

The following template provides a structured approach to writing a Statement of Need that is clear, data-driven, and compelling. Feel free to customize it to fit your own specific mission and project goals while ensuring alignment with the intended grantmaker’s priorities!

[Organization]
[Date]
[Grant or Funder’s Name]

1. Introduction: The Problem at Hand

In [community/location], [describe the problem in one sentence]. Currently, [X number] of individuals are affected by [specific issue], leading to [negative impact]. Despite existing efforts, [highlight gap in current solutions].

2. Supporting Data and Evidence

According to [source], [statistic or key finding]. Additionally, research from [reliable organization] shows that [supporting data]. These figures highlight the growing need for immediate action to address [specific problem].

3. Root Causes and Contributing Factors

The primary reasons for this issue include [list key causes, such as lack of resources, systemic barriers, or economic factors]. Without intervention, these challenges will continue to worsen, affecting even more individuals in [target community].

4. Consequences of Inaction

If no action is taken, [describe potential adverse outcomes], leading to [larger-scale social, economic, or health impact]. This makes it crucial to implement sustainable solutions now.

5. Connection to the Funder’s Mission

Our mission at [Nonprofit] is to [state mission]. This aligns with [Funder]’s commitment to [funder’s goal or mission], making this partnership an ideal opportunity to create meaningful change.

6. Proposed Solution (Brief Overview)

Through [program name or initiative], we will provide [services/resources] to [target population]. Our approach includes [key strategies], which have been proven to [impact/outcome].

7. Call to Action

With the support of [Funder], we can take meaningful steps toward solving [problem]. This funding will help us [specific action, e.g., expand services, reach more people, improve resources] and create lasting change for [beneficiaries]. We look forward to the opportunity to work together and make a real impact.

Wrapping up & additional resources

A strong Statement of Need is the foundation of a successful grant proposal. By clearly outlining the problem, providing data-driven evidence, and connecting your project’s goals to the funding organization’s mission, you can make a compelling case for support.

Just remember to keep your writing clear, concise, and impactful. With the right approach⁠—and the template we provided⁠—you’ll be well on your way to securing the funding needed to bring your next project to life.

Interested in learning more about corporate giving strategies and beyond? Check out these additional resources:

  • Maximizing Impact With Corporate Volunteer Grant Programs. Volunteer grants (also known as Dollars for Doers) are some of the most widely available forms of corporate giving. Learn everything you need to know about getting started with these programs in our complete guide.
  • The Complete Guide to In-Kind Donations for Nonprofits. Grants don’t have to be solely monetary, either. Many companies and other donors are willing to provide in-kind support, too, through goods and services offered. Learn more about these in-kind donations here!
  • Free Download: Developing a Workplace Giving Plan. Discover other types of corporate giving programs⁠—and how your organization can make the most of them⁠—with our guide to developing a workplace giving plan. From matching gifts to VTO hours, this resource covers it all.

Click through to learn how Double the Donation can help you write a statement of need for grants and more.

What Are Corporate Grants for Nonprofits Guide + Examples

What Are Corporate Grants for Nonprofits? Guide + Examples

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Securing funding is a top priority for charitable organizations, and corporate grants for nonprofits can be a game-changer. From powering community programs to supporting innovative solutions for societal challenges, these funds provide critical resources to help nonprofits achieve their missions. But what exactly are corporate grants, and how can nonprofits tap into this valuable funding source?

In this guide, we’ll break down what corporate grants are, how they work, and the different types available. We’ll also share examples of successful corporate grant programs and actionable tips for nonprofits to enhance their grant application strategies.

And we’ll do so by answering the following frequently asked questions:

Whether you’re new to the grant-seeking process or are simply looking to refine your approach, this resource is designed to help your organization secure impactful partnerships with corporate funders. Let’s begin!

What are corporate grants for nonprofits?

Corporate grants for nonprofits are financial contributions made by companies to support charitable organizations, initiatives, or projects that align with the company’s philanthropic goals or Corporate Social Responsibility (CSR) efforts. These grants can be one-time donations or part of an ongoing partnership and typically aim to address specific social issues or community needs.

While there’s no one-size-fits-all structure, it’s essential to recognize that corporate grants can be provided in various forms. These include:

  1. Direct Grants: Cash or funding provided to nonprofit organizations to support a particular program or project.
  2. Matching Grants: Companies match donations made by employees to qualified nonprofits, often on a dollar-for-dollar basis.
  3. In-kind Grants: Non-cash support, such as product donations, services, or resources, which can assist nonprofits in their operations or programs.
  4. Challenge Grants: A type of grant where the company pledges to contribute funds only if the nonprofit can raise a certain amount from other sources.

All in all, corporate grants offer nonprofits a significant source of funding and can also strengthen relationships between businesses and the communities they serve.

Why do companies provide corporate grants for nonprofits?

There are a number of reasons why a company might offer a grant to a nonprofit. While altruism may play a role in things, other corporate benefits offered by grant-making include:

Increased Social Responsibility

Many companies provide grants to support social causes and give back to their communities. Through corporate grants, businesses can contribute to addressing societal challenges, such as education, health, environmental sustainability, and poverty alleviation. Doing so helps them align with their CSR strategies and demonstrate their commitment to social good, which is often important to consumers and employees alike.

Enhanced Corporate Image and Reputation

Supporting nonprofits through grants can enhance a company’s public image and reputation. Companies that contribute to community well-being are often viewed more positively by customers, investors, and employees. As a result, philanthropy can build trust, loyalty, and goodwill, ultimately benefiting the company’s brand.

Growth in Employee Engagement and Satisfaction

Companies often provide grants as part of broader employee engagement strategies. This funding, especially matching gifts or volunteer grants, can encourage employees to donate to causes they care about, fostering a sense of pride in the company. Offering grants can improve employee morale and loyalty while fostering a culture of giving within the workplace.

Deepened Community Relations

By supporting nonprofits, companies can deepen their ties to the communities in which they operate. Doing so can improve relationships with local stakeholders, including government entities, customers, and community leaders. It can also help companies better understand and respond to community needs.

Annual Tax Benefits

Corporate grants to nonprofits can offer tax advantages for companies. In many regions, businesses can deduct charitable contributions from their taxable income, which reduces their overall tax liability. These benefits can make corporate giving a financially beneficial strategy, in addition to being socially responsible.

Strengthened Partnerships and Collaborations

Through grants, companies can build long-term relationships with nonprofit organizations that align with their business values. These partnerships can lead to co-branded initiatives, marketing opportunities, or collaboration on community-based projects, further benefiting both parties.

Overall, corporate grants serve both as a tool for enhancing a company’s reputation and as a means to create a meaningful, lasting impact within society.

How do nonprofits benefit from corporate grants?

Corporate grants provide fundraising organizations with additional, often much-needed revenue. But the advantages don’t stop there!

Check out the following benefits offered by corporate grants for nonprofits:

Financial Support for Programs and Operations

Corporate grants provide nonprofits with the funding they need to support their programs, operations, or special projects. This financial support allows nonprofits to execute their missions, expand their initiatives, and create a more significant impact in the communities they serve.

Increased Visibility and Credibility

Often, receiving a corporate grant elevates a nonprofit’s visibility and credibility. Being associated with well-known, reputable companies can build trust with donors, volunteers, and the general public. It signals that the nonprofit is trustworthy and capable of managing significant funding.

Access to New Resources

Beyond financial support, corporate grants sometimes include in-kind donations of goods or services. In-kind grants can include technology, office supplies, expertise, or even employee volunteers. These additional resources can help nonprofits reduce costs, improve efficiency, and enhance their capacity to serve their beneficiaries.

Opportunities for Long-Term Partnerships

Corporate grants can lead to long-term relationships and partnerships with businesses. These partnerships may evolve to include joint campaigns, co-branded initiatives, or additional financial support in the long run.

Employee Engagement and Support

Some companies encourage their employees to become more engaged with nonprofits by offering matching gift programs or volunteer incentives. These initiatives can help nonprofits build stronger relationships with individual donors and increase their supporter base, as employees of the company may be more likely to contribute to causes supported by their employers.

Strengthening Community Relationships

Receiving support from a local or national company can help a nonprofit strengthen its ties to the community. Corporate grants help nonprofits expand their reach and impact, fostering deeper community engagement, which can, in turn, lead to more donors, volunteers, and advocates.

Increased Credibility with Other Funders

When a nonprofit receives funding from a reputable company, it may enhance its ability to attract additional funding from other sources, such as foundations or individual donors. Corporations often have rigorous vetting processes, so their endorsement can serve as a seal of approval for other funders.

Opportunities for Marketing and Publicity

Corporate grants can provide nonprofits with opportunities for joint marketing campaigns, events, or publicity efforts that raise awareness of their cause. Companies often help nonprofits with public relations and media outreach, which can help generate visibility for the nonprofit’s work.

In summary, corporate grants provide nonprofits with the financial support and resources necessary to grow their programs, increase their visibility, and build long-term, beneficial relationships with businesses. These grants help strengthen the nonprofit’s overall impact and sustainability.

Gather more support with corporate grants for nonprofits and more using Double the Donation.

How can organizations obtain corporate grants?

Now that you better understand the corporate grant opportunity, how can you solicit and secure the best grants for your nonprofit? It doesn’t have to be complicated!

Obtaining corporate grants is a dedicated process that includes the following steps:

1. Identifying Potential Corporate Grant Makers

To begin locating grant opportunities, research companies that offer grants or support the work your organization prioritizes. Doing so can involve:

  • Browsing company websites: Many companies have dedicated CSR or philanthropy pages that outline their grant programs, eligibility requirements, and application processes.
  • Leveraging grant databases: Platforms like Foundation Center, GrantStation, Guidestar, or Double the Donation provide searchable databases that include corporate giving opportunities.
  • Implementing networking and outreach: Attend corporate philanthropy events, industry conferences, or other professional groups to learn about potential corporate grant opportunities.
  • Utilizing donor employment information: See if your donors’ employing companies offer grants for nonprofits. You already have an opportunity to get your foot in the door⁠—employee interest!

2. Aligning Your Mission with Corporate Priorities

Corporate grants are often aligned with a company’s values, mission, or CSR focus areas. In order to ensure available grants fit well with their own organization’s efforts, nonprofits should start by researching the company’s CSR strategy. Identify if their giving aligns with the nonprofit’s work (e.g., education, healthcare, or environmental sustainability).

You may also want to take a look at corporate giving patterns. For example, some companies prefer supporting local causes, employee-driven initiatives, or specific social issues, while others may have a broader national or international scope.

3. Researching Corporate Grant Criteria

Corporate grants often have specific application processes, guidelines, and deadlines. For the best results, it’s a good idea for your team to:

  • Review eligibility criteria: Ensure your nonprofit meets the company’s qualifications (e.g., tax-exempt status, geographic location, type of project).
  • Understand the funding process: Companies may request proposals, impact reports, or specific documentation. Be prepared to meet the requirements.
  • Track deadlines: Many companies have annual grant cycles, so it’s integral that you stay on top of when applications are due.

4. Building Relationships with Corporate Partners

Establishing connections with companies can increase the likelihood of securing grants. In order to do so effectively, nonprofits should…

  • Leverage existing connections: Engage with companies that have employees or leadership who are already involved with or passionate about the nonprofit’s mission.
  • Attend networking events and conferences: Companies often attend events to connect with nonprofits, so it’s a good idea to participate and build relationships with corporate representatives.
  • Reach out directly: Contact the company’s CSR or community relations department to inquire about available funding opportunities and to introduce the nonprofit’s work.

5. Crafting a Compelling Grant Proposal

A strong, clear, and well-structured grant proposal is essential for securing corporate funding. As you begin crafting your grant proposals, you’ll want to::

  • Clearly outline your nonprofit’s mission: Explain the organization’s mission, values, and the work being done in the community or with specific populations.
  • Detail the specific project or program: Provide a clear description of the project or program that will benefit from the grant. This section should include goals, target outcomes, and how it aligns with the company’s CSR objectives.
  • Show measurable impact: Include metrics that demonstrate how the grant will contribute to tangible results and how success will be measured.
  • Provide a budget: Include a detailed budget that explains how the funds will be spent and how they will support the project’s goals.
  • Include a sustainability plan: Highlight how the nonprofit plans to sustain the project after the corporate grant has been used.

6. Submitting the Grant Application

It’s vital that you properly submit your grant application in order to ensure it makes its way to corporate leadership for decision-making. After submitting a corporate grant proposal, it’s critical that you:

  • Follow the submission guidelines: Pay close attention to the company’s preferred method of submission, such as online portals, email, or mail.
  • Submit required documentation: Ensure all requested materials (e.g., tax-exempt status, financial statements, board of directors list) are included with the application.

7. Following Up and Staying Engaged

Don’t forget about a grant once you’ve completed your application! Instead, the art of following up well is essential.

After submitting a corporate grant proposal, it’s important to:

  • Send a thank-you note: Acknowledge the company’s consideration of the grant request, expressing appreciation for their time and attention.
  • Keep in touch: Even if the nonprofit isn’t selected for a grant, maintaining communication with corporate grantmakers can build a relationship for future funding opportunities.
  • Stay engaged with the company’s initiatives: Participate in corporate social responsibility events or initiatives the company hosts, which can further deepen the nonprofit’s relationship with the company.

8. Reporting on Grant Impact

Finally, many corporate grantmakers require progress or impact reports to track how their contributions are being used. In order to maintain compliance with the funder, organizations should:

  • Keep detailed records: Track how the grant is spent and document the outcomes.
  • Provide regular updates: Share reports, photos, or stories about the progress and impact of the funded project.
  • Acknowledge the company: Highlight the company’s support on social media, in newsletters, or during events, recognizing their contribution and further fostering the relationship.

By following these steps, nonprofits can increase their chances of successfully obtaining corporate grants and building long-term partnerships with businesses that align with their mission.

What companies offer corporate grants for nonprofits?

Many companies offer corporate grants for nonprofits, especially those with robust Corporate Social Responsibility (or CSR) programs. Below are some examples we’ve compiled of 25 companies known for providing generous grants.

Note: These companies often have specific criteria and application processes, so nonprofits should research each company’s giving priorities and guidelines to determine if they are eligible for funding. Additionally, many of these companies offer employee giving programs, which can be a valuable way for nonprofits to receive additional funding.

Bank of America's corporate grant program

Bank of America

Bank of America offers grants through its Charitable Foundation, primarily focusing on economic mobility, workforce development, education, and health.

In order to support nonprofits in their communities, the company provides cash grants and resources aimed at fostering long-term social and economic progress, with an emphasis on creating equitable opportunities in underrepresented communities.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.

Google's corporate grant program

Google

Google for Nonprofits is a program that offers grants and in-kind support to eligible nonprofits. The program focuses on empowering organizations through technology, education, and sustainability initiatives, and nonprofits benefit from free access to Google tools, including Google Ads, Google Workspace, and other cloud resources.

Google also offers financial grants to organizations leveraging technology to address social challenges, enabling them to amplify their impact and reach broader audiences.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.

Target's corporate grant program

Target

The Target Foundation focuses its grants on education, arts and culture, social services, and environmental sustainability. The company’s community giving efforts are dedicated to supporting youth education programs, arts initiatives, and nonprofit organizations that contribute to environmental conservation and social equity.

Target provides grants to nonprofits working to improve communities and create opportunities for underserved populations, with particular emphasis on initiatives that promote educational access and community engagement.

Other giving programs include: Volunteer grants ✔️

Learn more and apply for the grant here.

Microsoft's corporate grant program

Microsoft

Microsoft Philanthropies supports nonprofits that focus on education, technology access, and economic development. The company’s grant programs are designed to promote digital literacy, provide educational opportunities, and improve community well-being through technology.

All in all, Microsoft’s philanthropic efforts are aimed at reducing the digital divide by supporting nonprofits that enhance technology access and build skills in underserved populations, ultimately contributing to long-term economic growth.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.

Nordstrom's corporate grant program

Nordstrom

Nordstrom’s corporate giving focuses on community-based programs related to youth, education, and workforce development. The company offers grants to nonprofits that align with its commitment to providing opportunities for young people and helping them gain essential life skills.

Nordstrom also supports organizations that promote career readiness and leadership development, particularly in the areas of fashion, retail, and business.

Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️ 

Learn more and apply for the grant here.

Clif Bar's corporate grant program

Clif Bar

The Clif Bar Family Foundation offers grants to nonprofits working in the areas of environmental sustainability, food systems, and outdoor recreation. Clif Bar supports initiatives that align with their values of promoting sustainability, health, and environmental stewardship.

Their grants focus on projects that address issues like climate change, biodiversity, healthy food systems, and the promotion of outdoor activities, aiming to create lasting positive impacts on communities and the environment.

Other giving programs include: Matching gifts ✔️ 

Learn more and apply for the grant here.

Coca-Cola's corporate grant program

Coca-Cola

The Coca-Cola Foundation provides grants that focus on water access, community development, education, and healthy living. The company supports nonprofits that address critical global issues, particularly in water conservation, sustainability, and improving access to clean water.

Coca-Cola also funds initiatives that promote education, community empowerment, and health, with an emphasis on enhancing the well-being of underserved populations.

Other giving programs include: Matching gifts ✔️ 

Learn more and apply for the grant here.

Dick's Sporting Goods corporate grant program

Dick’s Sporting Goods

The Dick’s Sporting Goods Foundation offers grants to nonprofits focused on youth sports, education, and community development. Their programs aim to inspire and enable young people to participate in sports and develop leadership skills.

The foundation’s grants are designed to provide funding for organizations that increase access to sports programs, promote physical fitness, and support the development of young athletes in underserved communities.

Learn more and apply for the grant here.

Geico's corporate grant program

Geico

Geico offers corporate grants through its philanthropic initiatives, with a focus on education, health, and community development. The company supports nonprofit organizations that improve access to education, promote wellness, and strengthen local communities.

Geico’s grants are often directed toward initiatives that address specific community needs, including youth development, disaster relief, and supporting military families.

Other giving programs include: Matching gifts ✔️

Learn more and apply for the grant here.

Kroger's corporate grant program

Kroger

The Kroger Foundation focuses on hunger relief, health, and sustainability. The company’s grants are dedicated to reducing food insecurity, supporting sustainable agriculture, and promoting healthy lifestyles.

Kroger provides funding to nonprofits that work to address the root causes of hunger and nutrition disparities, especially in underserved communities. Their philanthropic efforts also extend to environmental sustainability and education initiatives.

Learn more and apply for the grant here.

State Farm's corporate grant program

State Farm Insurance

State Farm Insurance offers grants through the State Farm Foundation, focusing on community development, education, and safety initiatives. The foundation supports nonprofits that enhance public safety, promote financial literacy, and provide educational opportunities to underserved populations.

State Farm’s grants are aimed at improving community resilience, safety, and accessibility to essential resources for individuals and families in need.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.

Walmart's corporate grant program

Walmart

The Walmart Foundation provides grants that support hunger relief, education, workforce development, and sustainability. Walmart’s philanthropic efforts focus on tackling food insecurity, improving educational opportunities, and supporting initiatives that promote economic development in local communities.

The foundation also funds environmental sustainability programs, helping nonprofits that address issues like climate change and resource conservation.

Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️

Learn more and apply for the grant here.

Wells Fargo's corporate grant program

Wells Fargo

Wells Fargo’s philanthropic focus is on community development, education, and environmental sustainability. The Wells Fargo Foundation supports nonprofit organizations that foster financial literacy, improve housing and workforce development, and promote educational access.

The company also funds environmental initiatives that aim to address climate change, resource management, and sustainable practices within communities.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.

CostCo's corporate grant program

Costco

Costco’s charitable giving is focused on education, health, and community support. The company provides grants to nonprofits that promote access to education, improve health outcomes, and contribute to community development.

Costco’s support is often directed toward programs that help low-income and underserved populations, with a particular emphasis on youth services and health initiatives.

Other giving programs include: Executive matching gifts ✔️

Learn more and apply for the grant here.

Best Buy's corporate grant program

Best Buy

The Best Buy Foundation supports nonprofits that focus on youth, education, and technology access. The company offers grants to organizations that provide tech-related education, mentorship, and skills-building programs for young people, particularly those in underserved communities.

Best Buy’s grants help increase access to technology and digital literacy, empowering the next generation of innovators.

Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️

Learn more and apply for the grant here.

Lowe's corporate grant program

Lowe’s

Lowe’s offers grants through its Lowe’s Foundation, focusing on community improvement, homebuilding, and disaster relief. The foundation supports nonprofits that are improving the quality of life in local communities, particularly those engaged in building and renovating homes for low-income families.

Lowe’s also funds disaster recovery and rebuilding efforts, especially in communities affected by natural disasters.

Other giving programs include: VTO ✔️

Learn more and apply for the grant here.

General Motors' corporate grant program

General Motors

General Motors (also known as GM) offers grants through the GM Foundation, supporting education, community development, and sustainability. GM’s philanthropic initiatives focus on STEM education, workforce development, and environmental sustainability.

The GM Foundation provides funding for programs that enhance educational access, improve career readiness, and support environmental projects that help communities thrive.

Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️

Learn more and apply for the grant here.

Verizon's corporate grant program

Verizon

Verizon offers corporate grants through the Verizon Foundation, with a focus on education, healthcare, and community empowerment. The foundation supports nonprofit organizations that leverage technology to promote digital literacy, improve access to healthcare, and enhance education opportunities.

Verizon’s grants are designed to help organizations address social issues through technology-driven solutions.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.

Ford's corporate grant program

Ford

The Ford Motor Company Fund offers grants to nonprofits focused on community development, education, and environmental sustainability. The fund supports organizations that address critical social issues, such as mobility, workforce development, and reducing carbon footprints.

Ford’s philanthropic efforts aim to improve lives by fostering educational opportunities, enhancing environmental sustainability, and driving innovation.

Other giving programs include: VTO ✔️

Learn more and apply for the grant here.

Citizens Bank's corporate grant program

Citizens Bank

Citizens Bank provides grants through its Citizens Bank Foundation, with an emphasis on financial literacy, education, and community development. The foundation supports nonprofits that promote economic empowerment, improve access to education, and strengthen local communities.

Citizens Bank’s grants focus on providing opportunities for underserved individuals and families, helping them achieve long-term financial stability.

Other giving programs include: Matching gifts ✔️ VTO ✔️

Learn more and apply for the grant here.

Home Depot's corporate grant program

Home Depot

The Home Depot Foundation focuses on housing, veterans’ services, and community development. The foundation supports nonprofits that are working to improve access to affordable housing and assist military veterans.

Home Depot’s philanthropic efforts also extend to community rebuilding initiatives and programs that improve the living conditions of vulnerable populations.

Other giving programs include: Matching gifts ✔️ 

Learn more and apply for the grant here.

American Express corporate grant program

American Express

The American Express Foundation provides grants focused on historic preservation, arts, culture, and community development. The foundation supports nonprofits working to preserve cultural heritage, increase access to the arts, and revitalize underserved communities.

American Express also funds projects that improve local economies and encourage inclusive development in both urban and rural areas.

Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️

Learn more and apply for the grant here.

Cigna's corporate grant program

Cigna Group

Cigna Group’s philanthropic initiatives focus on health, well-being, and community resilience. The company’s grants support nonprofits working to improve health outcomes, promote mental well-being, and enhance access to healthcare services.

Cigna is particularly interested in initiatives that address health disparities and work to create healthier communities.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.

Patagonia's corporate grant program

Patagonia

Patagonia’s corporate giving focuses on environmental conservation, climate change, and social activism. The company’s Patagonia Action Works program provides grants to nonprofits working to protect the environment, promote sustainability, and advocate for climate action.

Patagonia supports grassroots organizations that are leading efforts to protect natural resources and combat environmental challenges.

Other giving programs include: Matching gifts ✔️ VTO ✔️

Learn more and apply for the grant here.

US Bank's corporate grant program

U.S. Bank

U.S. Bank offers grants through the U.S. Bank Foundation, focusing on economic development, financial literacy, and community health. The foundation supports nonprofits that foster financial education, create affordable housing, and strengthen community health initiatives.

U.S. Bank’s philanthropic efforts aim to increase economic opportunity and financial security for underserved populations.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.

Wrapping up & additional resources

Corporate grants offer nonprofits a unique opportunity to gain financial support while building meaningful relationships with companies that share their vision. By understanding the types of grants available and crafting strong, strategic proposals, nonprofits can position themselves as valuable partners in corporate philanthropy initiatives.

As you pursue this type of grant, remember that the process is not just about funding—it’s about creating a long-term partnership with a company that believes in your mission. Start exploring corporate grant opportunities today and unlock new possibilities for your organization’s growth and success.

Ready to learn more about corporate giving opportunities for your organization? Check out the following resources to keep reading:

Gather more support with corporate grants for nonprofits and more using Double the Donation.

Board Member Fundraising Matching Gifts, Volunteer Grants + More

Board Member Fundraising: Matching Gifts, Volunteer Grants

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A well-established board of directors can play a critical role in the success of a nonprofit. Not only through governance and strategic leadership but also by actively contributing to revenue-generation efforts through dedicated board member fundraising.

One powerful yet often underutilized way board members can amplify their impact is by leveraging corporate philanthropy programs like matching gifts and volunteer grants⁠—including specific programs designed to celebrate board membership. These initiatives allow key individuals to maximize their personal contributions and service, encouraging greater community support and engagement.

In this post, we’ll explore how board members can take advantage of these opportunities and more to drive additional funding for their organizations. Specifically, we’ll cover the following:

By understanding and leveraging corporate philanthropy programs like matching gifts and volunteer grants, board members can significantly enhance their nonprofit’s fundraising potential. As we dive into the specifics, you’ll discover practical strategies and actionable insights to help board members unlock new funding opportunities.

Read on to learn how you and your fellow board members can make the most of these powerful giving programs and beyond!

What is board member fundraising?

Board member fundraising refers to the role nonprofit board members play in generating financial support for their organization. As key leaders and ambassadors, board members are often expected to contribute personally and encourage others to give through their networks.

This can include direct donations, securing major gifts, organizing fundraising events, leveraging corporate giving programs like matching gifts and volunteer grants, and fostering relationships with potential donors.

All in all, effective board member fundraising strengthens the nonprofit’s financial sustainability and demonstrates a commitment to the organization’s mission.

5 board member fundraising strategies to consider

While board member fundraising can seem daunting, there are several effective and accessible ways for organizations to rally their board members to get involved. Below are five key fundraising strategies that can help board members maximize their impact and strengthen their nonprofit’s financial sustainability.

1) Organize fundraising events.

Hosting fundraising events is a powerful way for board members to engage their networks and generate revenue for the nonprofit. Whether it’s a formal gala, networking reception, or intimate donor gathering, these events provide opportunities to cultivate relationships and secure donations.

Board members can take the lead by organizing, sponsoring, or inviting key stakeholders to these events. By leveraging their connections and expertise, they can create meaningful experiences that inspire giving and strengthen donor relationships.

2) Encourage giving by example.

Board members set the tone for donor engagement, and one of the most effective ways to encourage giving is by leading with personal contributions. When board members donate at a meaningful level, it signals confidence in the organization’s mission and motivates others to contribute.

Organizations should establish a culture where board giving is an expectation and celebrate members who go above and beyond in their financial support.

3) Implement peer-to-peer fundraising.

Peer-to-peer fundraising allows board members to leverage their networks for greater impact. By creating personal fundraising pages and reaching out to friends, colleagues, and family, board members can rally additional supporters around the cause.

Whether tied to a specific campaign, event, or milestone, peer-to-peer efforts help expand an organization’s donor base and bring in new funding. Providing board members with the right tools and messaging to do so ensures their outreach is both effective and seamless.

4) Thank and steward board members.

Recognizing and appreciating board members for their fundraising efforts is essential to maintaining engagement and motivation. Organizations should implement consistent stewardship practices, such as personalized thank-you messages, public recognition, and exclusive impact updates.

Celebrating board contributions not only strengthens their commitment but also reinforces the importance of their role in the nonprofit’s success.

5) Explore corporate giving opportunities.

Many board members have access to corporate giving programs through their employers, including matching gifts, volunteer grants, and other opportunities. To ensure you’re making the most of their support, nonprofit teams should educate board members on these programs⁠—and encourage them to take advantage of available funding.

Whether by submitting their own donations for a match or securing grants for volunteer hours, board members can unlock significant financial support through their employers with minimal extra effort.

Click through to learn how Double the Donation can help you level up your board member fundraising strategy and raise more from matching gifts

Board member fundraising & matching gifts

Matching gifts are one of the most effective ways to amplify board member fundraising efforts. After all, many companies have established corporate matching gift programs, where they match donations made by their employees to eligible nonprofits. Some even offer dedicated programs to match board members’ donations at an even higher rate or allowance!

As a result, board members can take advantage of these programs to significantly increase the impact of their personal contributions⁠—and encourage others to do the same.

Check out these examples of companies with matching gift programs specifically for employees serving on nonprofit boards:

US Bank offers leading board member fundraising and matching gift programs.

US Bancorp

US Bancorp is the parent company of the U.S. Bank National Association (based in Minneapolis, Minnesota), ranked the fifth largest bank in the U.S. based on assets ($670 billion), and the fifth largest based on total branches. The company currently employs over 70,000 people.

US Bank Matching Gift Policy

US Bank offers a 1:1 matching ratio of gifts with a generous limit each year. When a board member makes a donation, however, this limit is tripled. US Bank matches donations made by full-time and part-time employees to most nonprofit organizations.

Learn more about US Bank’s matching gift program.

WestRock offers leading board member fundraising and matching gift programs.

WestRock

WestRock is an American packaging company based in Richmond, Virginia. It has approximately 56,000 employees.

WestRock Matching Gift Policy

WestRock matches all employee donations to educational institutions (K-12 included). However, it also matches donations from employees who serve on the board of directors (or other governing bodies) of the organization to which the contribution is being made.

Learn more about WestRock’s matching gift program.

Dominion Resources, Inc.

Dominion Resources, Inc. (aka Dominion) is a power and energy company headquartered in Richmond, Virginia, which supplies electricity and natural gas across the nation. Today, the company employs an estimated 18,000 people.

Dominion Matching Gift Policy

When Dominion employees or retirees serve on the board of directors for a nonprofit organization, the company will make a 2:1 match (which is greater than its standard match offering of 1:1).

Learn more about Dominion’s matching gift program.

Schneider Electric offers leading board member fundraising and matching gift programs.

Schneider Electric & Subsidiaries

Schneider Electric is a France-based multinational corporation with nearly 10 U.S. business acquisitions. The company specializes in electricity distribution and automation management, and it currently employs more than 168,000 individuals.

Schneider Electric Matching Gift Policy

Schneider Electric, Square D NOAD & its subsidiaries provide a 1:1 match on all donations up to a lofty annual maximum. If an employee is also an active member of a nonprofit organization’s board of directors, the match ratio is increased to 1.5:1.

Learn more about Schneider Electric’s matching gift program.

Board member fundraising & volunteer grants

Additionally, volunteer grants are another often overlooked but powerful way for board members to support their nonprofit financially.

Many companies offer corporate volunteer grant programs, which provide monetary donations to nonprofits based on the volunteer hours their employees contribute. As highly engaged volunteers, board members may be eligible to secure these grants, turning their service into direct funding for your cause.

Check out these examples of companies with volunteer grant programs that nonprofit board members can leverage:

Takeda offers leading board member fundraising and volunteer grant programs.

Takeda Pharmaceuticals Inc.

Takeda is the largest pharmaceutical company in Japan and Asia, boasting 49,000 employees worldwide. It is focused on metabolic disorders, gastroenterology, neurology, and inflammation.

Takeda Volunteer Grant Program

When an employee of Takeda Pharmaceuticals serves on the board of directors for eligible nonprofit organizations, said employee can request a generous volunteer grant for the organization.

Learn more about Takeda’s volunteer grant program.

Novartis offers leading board member fundraising and volunteer grant programs.

Novartis International AG

Novartis is a Swiss multinational pharmaceutical company based in Basel, Switzerland. Currently, it’s ranked number eight in sales in the worldwide pharmaceutical industry ($201 billion) and employs nearly 120,000 people.

Novartis Volunteer Grant Program

Novartis offers Board Service Grants, through which employees who serve on the board of directors of an eligible organization can request a volunteer grant after one year of board service. These grants are renewable annually for up to three years.

Learn more about Novartis’ volunteer grant program.

PNM Resources offers leading board member fundraising and volunteer grant programs.

PNM Resources

PNM Resources, headquartered in Albuquerque, New Mexico, serves electricity to hundreds of thousands of homes and businesses across the southwest. Today, PNM is estimated to employ about 2,000 people.

PNM’s Volunteer Grant Program

PNM provides volunteer grants to the organizations its staff volunteer with. However, if an employee volunteers for a minimum number of hours and serves on the organization’s board of directors, the company provides an even larger grant amount!

Learn more about PNM’s volunteer grant program.

BSOC offers leading board member fundraising and volunteer grant programs.

Blue Shield of California

With over 7,500 employees, Blue Shield of California is based in San Francisco, California. It is a nonprofit health plan provider that serves more than 3.4 million health plan members and almost 65,000 physicians across California.

BSOC Volunteer Grant Program

Blue Shield of California offers a few volunteer grant-giving programs.
For healthcare organizations, when a BSOC employee serves on the nonprofit’s governing board and makes a monetary donation, BSOC will match the donation at a 2:1 ratio. Meanwhile, for civic and community organizations. BSOC employee volunteers serving on the governing body can have their donations matched at a 1:1 ratio.

Learn more about BSOC’s volunteer grant program.

Wrapping up & additional resources

By tapping into corporate matching gift programs and volunteer grants, board members can significantly boost their nonprofit’s fundraising efforts with minimal extra effort. Whether by submitting their own donations for a corporate match or securing grants for their volunteer service, these initiatives can unlock substantial funding.

As key ambassadors of the organization, board members have a unique opportunity to set the tone for donor engagement and corporate partnerships. When fully utilized, these programs not only strengthen financial resources but also deepen the culture of giving within the nonprofit community. Talk about a win-win!

Interested in learning more about smart fundraising and workplace giving strategies? Check out these additional resources:

  • Become an Expert: Access The Ultimate Guide to Matching Gifts. Maximize the impact of every donation by leveraging matching gift programs. This comprehensive guide covers everything nonprofits need to know about corporate matching gifts, from identifying opportunities to engaging donors and increasing revenue.
  • Fuel Fundraising: Access The Guide to Corporate Volunteer Grants. Did you know that many companies provide grants based on their employees’ volunteer hours? This guide explores how nonprofits can tap into corporate volunteer grant programs, empowering board members and supporters to turn their time into funding.
  • Top Workplace Giving Companies: Leading Employers to Know. Some of the biggest companies offer generous workplace giving programs, from matching gifts to volunteer grants and more. This resource highlights top employers with strong corporate philanthropy initiatives, helping nonprofits connect with companies that align with their missions.

Click through to learn how Double the Donation can help you level up your board member fundraising strategy and raise more from matching gifts and volunteer grants.