Double the Donation and Donorbox proudly announce a new integration between Donorbox forms and 360MatchPro, Double the Donation’s most advanced matching gift automation platform. The integration upgrades nonprofits from an integration with Double the Donation’s legacy solution, which was sunsetted to make space for more advanced functionality.
“Matching gifts are a powerful way to boost the impact of our nonprofits, and we’ve seen that firsthand through our long-term collaboration with the Double the Donation team,” said Charles Zhang, CEO of Donorbox. “We’re excited about what this new integrated solution will do to significantly increase that value.”
Clients of Donorbox and Double the Donation can now enjoy the benefits of 360MatchPro’s leading matching gifts follow up process. The donor can share their company name at the time of giving, get their next steps directly on the confirmation page, and get smart automated follow ups, customized to the nonprofit’s branding and the donor’s individual eligibility.
“We’ve already seen a lot of success for our nonprofit clients using our prior integration over the years,” said Adam Weinger, President at Double the Donation. “We’re looking to take those matching gift wins to the next level and really boost revenue for orgs looking to raise more through this new integration.”
Read on to learn more about this updated integration!
Activate in Second and Start Raising More from Matching Gifts!
With the new and improved 360MatchPro integration between Donorbox and Double the Donation, all that’s required for Donorbox users is a 360MatchPro account. Then, clients can enter their 360MatchPro API keys into their Donorbox account to activate the integration. Easy as that! Now, 360MatchPro’s tools will appear on the client’s Donorbox donation forms.
Once the activation process is complete Donorbox donors can discover their match eligibility on the donation form and take their next steps directly from the confirmation page. After this, 360MatchPro can send customized emails directly to the donor to encourage them to complete the match process. Another perk of the upgraded integration? Matching gift auto-submisison capabilities can now be utilized by eligible donors.
Drive More Matching Gifts to Completion with 360MatchPro!
Donorbox and Double the Donation have been partners for years, and the most recent update to the partnership takes matching capabilities to the next level. See some newly available features below:
Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
Ready to start raising more with matching gifts? Schedule a personalized demo today and let us know you use Donorbox when you book!
About Donorbox: It’s undoubtedly the ‘keep it simple’ approach applied to products, user interface, and app integrations that makes Donorbox so appealing to nonprofits. Available in 96+ countries, 11 languages, and over 45 currencies, the core multi-step donation form is simple, yet flexible and intuitive for nonprofits and donors to set up, customize, embed, and manage. Multiple secure payment methods place Donorbox in the same class as regular fundraising software, but easily scheduled, and managed, recurring donations are the hero of this product offering. When you add all that to the lowest conversion fee in the market, it is clear why over 50,000 nonprofit organizations trust Donorbox as their partner in making the world a better place.
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts.
https://doublethedonation.com/wp-content/uploads/2023/06/DTD_DonorBox-partnership-announcement.png290775Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2023-06-27 17:00:332023-09-05 15:01:46Donorbox and Double the Donation Elevate Partnership with New 360MatchPro Integration
Matching gifts are a continuously underutilized funding source for nonprofits, schools, and other fundraising organizations. One of the biggest challenges leading to the underutilization is a significant and widespread knowledge gap. As a result, the solution to such a problem is strategic matching gift education with accessible resources for doing so.
And Double the Donation is here to help! Our primary objective is to provide organizations with the tools and understanding necessary to implement effective long-term matching gift strategies. To bridge the knowledge gap and empower nonprofit teams like yours, we’ve published (and continue to produce) a number of valuable resources on the topic.
Ready to explore our top recommended educational materials and see how they can guide your organization’s efforts? Let’s dive in.
(Hint: Use these resources to train your nonprofit staff and volunteers. An effective matching gift strategy often begins with your internal team!)
Double the Donation’s Matching Gift Academy
Interested in exploring matching gifts in an online learning environment? Double the Donation now offers the industry’s first-ever Matching Gift Academy.
Currently, this academy contains four built-out modules, more than seventeen lessons, three hours of video content, and exclusive downloadable resources to provide learners with a comprehensive look at all things matching gifts. Topics include:
Matching Gift Crash Course: The Basics
Understanding Common Matching Gift Challenges & Finding Solutions
Assessing Your Current Matching Gift Strategy: Improving Outcomes
Webinars have become a go-to resource for organizations seeking practical and engaging training opportunities. This type of “web-based seminar” offers a platform for experts to share their insights, strategies, success stories, and more. As a result, the Double the Donation team typically hosts a few webinar sessions each week, with a primary focus on matching gifts and corporate philanthropy opportunities for nonprofits!
Check out the quick overview video below to learn more:
If you’re looking for engaging matching gift educational resources, we strongly urge organizations like yours to participate live in our upcoming webinars or access recorded sessions by exploring the Webinar Hub on our site. We’ve even compiled a list of on-demand recordings below to ensure flexible training materials are available whenever you need them.
Free Matching Gift eBooks & Downloadable Resources
In addition to our live and on-demand webinar presentations, our team has also created numerous free downloadable resources to serve as practical guides and tools for supporting successful matching gift fundraising. Often taking the form of eBooks, checklists, templates, and more, these resources aim to provide nonprofits and other fundraising organizations with comprehensive knowledge surrounding corporate giving opportunities.
We recommend utilizing these resources for team-wide training and to aid in implementing a well-thought-out matching gift fundraising plan.
Double the Donation takes pride in our matching gift blog, which is intended to provide helpful knowledge regarding just about every aspect of the matching gift process for nonprofits, schools, and other fundraising institutions.
By exploring our in-depth blog, nonprofit staff and volunteers can gain a deeper understanding of the potential impact of matching gifts, discover creative strategies for donor engagement, and learn from real-life examples of successful appeals.
Not to mention, our blog is constantly being updated with timely insights into matching gift fundraising practices, current trends, success stories, and much more. So don’t forget to check back regularly to explore new posts each week.
Still looking to bring your matching gift strategy to new heights? Streamline matching for everyone involved with Double the Donation’s complete automation platform, 360MatchPro. You can even kickstart the process by requesting a personalized demo here!
Already a Double the Donation user and looking for specific insights regarding the software? Browse our Knowledge Base for answers to frequently asked questions, detailed integration guides, and more.
Bottom line: Equipping your team with essential knowledge and strategies can help inform and improve your organization’s matching gift plans. Good luck!
https://doublethedonation.com/wp-content/uploads/2023/06/DTD_Smart-Resources-for-Essential-Matching-Gift-Education_Feature.png6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2023-06-16 19:25:412024-01-09 16:18:07Smart Resources for Essential Matching Gift Education
In the world of nonprofit fundraising, one valuable—yet often overlooked—resource is that of corporate matching gifts. These programs empower donors to multiply their contributions by requesting matching gifts from their employers. But, like any fundraising strategy, there are a few commonly faced matching gift roadblocks that nonprofits and other organizations must navigate in order to make the most of the opportunities available.
If you’re a fundraising team looking to generate additional revenue through employer matching gifts, you’ve come to the right place. Throughout this guide, we’ll delve into various roadblocks that nonprofits tend to face when it comes to matching gifts. Then, we’ll tackle each issue head-on and offer practical solutions that have proven successful for nonprofits like yours.
Whether you’re just starting to explore matching gifts or have already encountered these hurdles firsthand, this resource will provide you with the knowledge and strategies needed to unlock this valuable revenue stream.
Let’s get started!
Roadblock #1: Absence of an internal matching gift fundraising plan
Matching gifts can provide nonprofits and schools with a powerful and widely accessible form of revenue that brings their existing fundraising strategies to new heights. However, many organizations continue to take a passive, “If it happens, it happens” approach to matching gifts.
In reality, though, a proactive matching gift strategy can go a long way. In fact, if your organization’s whole team—including board members, fundraising professionals, marketers, and more—is not on board with corporate matching gifts, you’re likely to miss out on a ton of opportunities for your cause.
Solution #1: Establishing and communicating a strategic matching gift roadmap
Without a well-thought-out plan, it can be challenging to effectively leverage matching gifts and maximize fundraising. The answer? Developing a strategic matching gift roadmap to guide your team’s efforts toward success.
This should include:
Defining your goals: Begin by setting specific goals. Determine how much funding you aim to raise through matching gifts and identify the key areas or projects that will benefit from these additional resources. Having clear objectives will help inform the rest of the roadmap for your efforts.
Educating your team: Ensure that your staff, board members, and volunteers are aware of the potential of matching gifts and understand the process involved. Provide training and resources to familiarize them with the basics of matching gifts, including the benefits and impact they can have on your organization. When informed, your internal team can be some of your greatest proponents of matching gift opportunities!
Developing a communication strategy: Craft a clear and compelling message about matching gifts to communicate with your donors and supporters. Then, utilize various marketing channels such as email, social media, and your website to educate and motivate donors to participate.
Uncovering match-eligible donors: Identify and familiarize your team with companies that offer matching gift programs—including their eligibility criteria, match ratios, and submission procedures. From there, you’ll want to collect donor employment information and establish which individuals work for companies that match! This information will help you tailor your messaging and outreach efforts accordingly.
Monitoring and tracking matching gift success: Don’t forget to regularly monitor the progress of your matching gift program, either! Keep track of match-related metrics such as the number of matching gift requests received, total funds raised, the impact on your overall fundraising efforts, and more. Use this data to evaluate the effectiveness of your strategy and make adjustments as needed.
Roadblock #2: Lack of donor awareness surrounding the initiatives
Despite more than 26 million individuals working for companies that match employee donations, studies indicate that an estimated 78% of the group has never been informed about the opportunity. And when match-eligible donors remain unaware of their employers’ match initiatives, they’re not able to participate in the programs!
Ultimately, this is one of the most significant matching gift roadblocks facing nonprofits and their donors. In fact, a lack of awareness is a significant factor in the resulting $4 to $7 billion worth of matching gift funds going unclaimed each year.
Solution #2: Marketing matching gift opportunities through multiple channels.
Many companies offer to match employee donations to qualifying causes but don’t actively promote the opportunity to their workforce. That’s why nonprofit organizations are increasingly taking the initiative to market matching gifts themselves.
We recommend taking a holistic marketing approach that incorporates all of your favorite donor communication channels. This might include your…
Website (with a detailed matching gifts page, a section in your “Ways to Give” page, blog posts, navigation menu, etc.)
Donation process (specifically with a company search tool on your giving forms and a blurb directing donors to take suggested next steps on the confirmation screen)
Email (through acknowledgment emails, dedicated matching gift follow-ups, staff email signatures, donor newsletters, end-of-year reminders, and more)
Social media (sharing posts, stories, and videos on your Facebook, Twitter, Instagram, LinkedIn, and more)
Direct mail (including, but not limited to, matching gift letters, postcards, inserts, return envelopes, and welcome packets)
Regardless of the channels you choose, be sure to develop engaging content that highlights the impact of matching gifts for your mission. Craft persuasive messaging that communicates the value and importance of donor participation in matching gift programs and inspires individuals to take their next steps.
Once your supporters are familiar with the idea of matching gifts, they’ll be more likely to get involved.
Without knowing which companies your donors work for, it can be difficult to determine if their employers match—and whether they’d qualify for that program specifically.
After all, we previously mentioned that most eligible donors have no idea that their companies offer such programs. Thus, it’s a good idea for your organization to take the initiative to uncover match-eligible donors on your own.
Solution #3: Using numerous screening methods to determine employment information
When it comes to identifying matching gift opportunities, the most crucial piece of information you’ll need pertains to your donors’ current employment. Fortunately, there are a few key ways to collect this information.
These include…
Email domain screening — If a donor inputs their email address as “johndoe@waltdisney.com” when completing the giving process, you can likely assume that the individual works for the Walt Disney Company. Make a note of this information for future reference!
Donation page search tool — Embedding a company search tool on your donation form or confirmation screen empowers donors to look into their employers’ programming. Plus, it can record the company name that an individual inquires about and store the information in their donor record.
Post-transaction follow-ups — For donors who opt not to provide employment details while giving, you’ll want to trigger post-donation emails that encourage supporters to share the information after the fact. This can include a link to the same company search tool that records individuals’ responses to enable tailored outreach moving forward.
Employer appends — Working with a third-party data appends service can provide your team with access to additional employment information you were unable to uncover on your own. Typically, all you need to do is locate an employer appending company and share the data you do have regarding your donors with unknown employers. The service company scans the details provided against its comprehensive datasets and matches individuals with employment information with relatively high levels of accuracy.
You don’t have to choose just one method, either. According to our research, leveraging multiple approaches for obtaining employment information results in an average of 77% more match-eligible donations being identified. And once you have access to this information, you have what it takes to more effectively uncover and pursue matching gift opportunities.
Roadblock #4: Incomplete match requests by program deadlines
Another common matching gift roadblock occurs when donors, regardless of whether they’re aware of the opportunity, simply do not complete their employers’ submission forms prior to the associated deadlines.
Even when a company offers a matching gift program, if a donor fails to submit their request for a match in time, your organization is not going to receive a corporate gift in response.
Solution #4: Following up with post-transaction matching gift reminders
Sometimes all it takes is a well-planned reminder or two to encourage donors to complete the matching gift submission process.
By following up with donors soon after they make their initial gifts, your nonprofit can remind donors about the availability and impact of corporate matching. That’s usually enough to inspire qualifying individuals to complete the steps for their employers! And for unclaimed matches, you can even trigger end-of-year matching gift reminders as well, prompting donors to submit their matches before the year’s end—which is a popular request deadline.
Through a combination of donation acknowledgment emails, post-donation matching gift outreach, and more, you can ensure that donors are aware of matching gift opportunities, complete match requests, and meet program deadlines. Thus, maximizing your potential for funding.
Roadblock #5: Insufficient staff resources for pursuing matching gifts
Taking a manual approach to matching gift management and promotion typically requires a significant investment of an organization’s resources. Thus, short supplies of time, effort, personnel, and more can hinder an organization’s ability to fully leverage matching gift programs.
“80% of nonprofits said they have difficulty building strong corporate partnerships and workplace giving strategies with limited staff and resources.”
With many organizations’ fundraising and day-to-day operations already stretched thin, this finding highlights the challenges that teams often face when aiming to ramp up their matching gift efforts without the right tools in their toolkits.
Solution #5: Automating the matching gift experience with dedicated technology
No time to pursue matching gift opportunities on your own? No problem. Nowadays, there’s technology for that! Like many other aspects of the fundraising process, smart software solutions can streamline organizations’ efforts and ultimately raise more.
If a lack of time and energy is holding you back, it’s probably time to invest in a dedicated matching gift platform to automate the process from start to finish. These tools, like Double the Donation’s industry-leading solution, 360MatchPro, can help identify matching gift opportunities, trigger personalized donor outreach, and provide detailed reporting capabilities that drive results without you lifting a finger.
Employing such a tool ultimately empowers organizations like yours to reduce the manual effort required from their staffs, allowing them to focus on other critical fundraising and mission-focused activities.
Roadblock #6: Limited tracking through the match lifecycle
Another roadblock nonprofits often encounter has to do with a lack of tracking capabilities through the match lifecycle. Even after guiding donors directly to their online submission forms, many organizations ultimately have no idea whether their donors complete the process. Let alone whether their employers are approving and disbursing their matches.
Inadequate tracking can result in a lack of transparency, difficulty evaluating the effectiveness of an organization’s matching gift efforts, and missed opportunities to appreciate and acknowledge completed matches.
Solution #6: Using data and encouraging donor communication throughout the process
The #1 way you can utilize effective matching gift lifecycle tracking is to communicate with donors throughout the matching process. Plus, you’ll want to encourage supporters to keep your team informed, as well.
For example, when you send matching gift reminders encouraging recipients to submit their match requests, incorporate an easy way for them to let you know when they complete the process. It can be as simple as a button that says, “I’ve submitted my match!”
This way, you’ll know to thank the individual for taking steps to secure a match on your behalf, keep an eye out for additional information being asked of your organization (i.e., to verify the initial contribution), and better forecast incoming matching gift revenue. If you see that a potential match is stuck at a particular stage for any length of time, you can enlist targeted efforts to push that match to the next step.
You’ll want to implement tracking and reporting systems that capture and store data related to matching gift opportunities. Then, follow them through to completion. Ensure your systems track the status of match requests, identify funds received, and record the impact of matching on fundraising. From there, regularly review and analyze this data to gain insights and optimize your matching gift program accordingly.
Next Steps
Every matching gift roadblock presents an opportunity for growth. By proactively addressing these challenges, your nonprofit can tap into the immense potential of workplace giving to fuel your mission.
As you move forward, keep in mind that donors love participating in their employers’ matching gift initiatives. They typically just need a gentle push in the right direction!
Ready to learn more about overcoming matching gift roadblocks and enhancing your organization’s corporate fundraising strategy? Check out these recommended resources:
Double the Donation’s Matching Gift Academy. Our Matching Gift Academy provides a complete overview of corporate matching gifts. Specifically, dive into Course 1, Module 2 to dive deeper into common matching gift challenges and our expert recommendations for addressing them.
8 Ways to Encourage Donors to Submit Employee Matching Gift Requests. This comprehensive guide shares several methods for motivating donors to complete matching gift requests, thereby maximizing fundraising potential. Explore practical strategies to inspire action and secure additional revenue for your cause.
What You Need to Know About Retaining Matching Gift Donors. Dive into the importance of donor retention for matching gifts. Find out how to cultivate long-term relationships with matching gift donors, build personalized stewardship plans, express gratitude, and more. In the end, it helps ensure continued support and sustained impact.
5 Fundraisers with Standout Matching Gift Success. In this inspiring blog post, discover five real-life fundraising organizations that achieved remarkable success with matching gifts. Learn from the strategies that led to outstanding matching results and see which practices you can leverage for your cause!
https://doublethedonation.com/wp-content/uploads/2023/06/DTD_Overcoming-Matching-Gift-Roadblocks-Helpful-Solutions_Feature.png6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2023-06-16 13:06:432023-12-06 18:59:29Overcoming Matching Gift Roadblocks [Helpful Solutions]
Advance from Gravyty and Double the Donation are proud to announce their new partnership together, servicing higher education institutions as they aim to raise more in revenue from corporate matching gifts.
“Advance from Gravyty focuses on helping educational institutions of all sizes and nonprofit organizations accept donations from their supporters with powerful technology and seamless, customized experiences,” said Sevonne Eliyahu, President of Gravyty. “It was a natural next step for us to empower our partners with the ability to fundraise with 360MatchPro’s powerful and easy-to-use matching gift tools.”
The new integration, which places 360MatchPro’s autocomplete search tool and matching gift plugin on Advance from Gravyty digital giving forms, empowers donors to discover their match eligibility and take their next steps toward matching gift success by guiding them through the process.
“Double the Donation is dedicated to helping close the awareness gap that surrounds matching gift knowledge,” said Adam Weinger, President at Double the Donation. “Our partnership aims to educate donors while they give, resulting in a better experience and increased revenue for our mutual clients.”
Activate in Seconds and Start Raising More from Matching Gifts!
Activating the Advance and 360MatchPro integration is quick and easy. All a client will have to do is reach out to their Gravyty Client Success team to activate their integration using their 360MatchPro API keys, and the connection will be established with no effort on the school’s side.
Once this is complete, schools and universities can now share matching gift and corporate giving details with their donors and supporters directly from the giving process by helping them discover their match eligibility on the donation page and take their next steps from a prompt on the confirmation page.
360MatchPro will also kick off matching gift follow ups to donors to ensure the highest conversion rate for matching gifts submissions as possible. These automated messages are sent at an optimal time set by the university or school to fit into their greater outreach strategy.
Drive More Matching Gifts to Completion with 360MatchPro!
Advance from Gravyty and 360MatchPro by Double the Donation integrate to give schools and universities a seamless matching gifts experience to increase donations through additional corporate participation. The possibilities are endless when these two platforms are connected–check out some extra benefits below!
Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
Ready to get started with raising more from matching gifts? Request a demo today and let us know you use Advance by Gravyty for your fundraising!
About Gravyty: Gravyty is the leading provider of purpose-driven technology, providing nonprofits, organizations, educational institutions and corporations the tools they need to create an engaging community and fundraise smarter. Backed by K1 Investment Management, Gravyty has $72 million in funding and six strategic industry acquisitions to build a holistic, mission-driven ecosystem of solutions. Gravyty is headquartered in the United Kingdom, with operations in the United States, Canada, South America and Israel. For more information, visit https://gravyty.com/.
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts.
https://doublethedonation.com/wp-content/uploads/2023/06/Double-the-Donation-Advance-from-Gravyty-LinkedIn.gif5501050Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2023-06-16 08:00:312023-09-05 15:01:39Advance from Gravyty and Double the Donation Partner with 360MatchPro Matching Gifts Integration
Double the Donation and GiveSmart by Community Brands have just released a new integration on GiveSmart fundraising forms with 360MatchPro, Double the Donation’s advanced matching gift automation software. The new integration allows nonprofits to raise more from matching gifts by taking the stress out of discovering donors’ match eligibility.
“Adding 360MatchPro to GiveSmart fundraising functionality was a no-brainer from the start,” said Steve Greanias, General Manager at GiveSmart. “We’re aligned closely on our mission: help organizations raise more without increasing their teams’ efforts. This new integration does just that, and with the most powerful matching gift software out there.”
The new integration focuses on helping donors discover their eligibility and deepen their impact without having to reach back into their own pockets.
“Matching gifts are a great fundraising resource because the number one roadblock is a simple issue of donor awareness,” said Adam Weinger, President at Double the Donation. “Our new integration interacts with donors at the time of giving to help remove that roadblock.”
Read on to learn more about the integration and how it benefits mutual users of GiveSmart fundraising and 360MatchPro.
Activate in Seconds and Start Raising More in Matching Gifts!
The GiveSmart and Double the Donation teams have made sure that setup is simple for nonprofit clients. When an organization goes to their GiveSmart settings and navigates to integrations, they’ll be able to enter their public and private API keys from their 360MatchPro account. Once they’ve entered their keys and verified their connection, they can then add the 360MatchPro auto-complete search tool to all relevant donation forms.
Once 360MatchPro is placed on the nonprofit’s donation forms, their donors can then search their company name during the giving process. Once the donor has completed their gift, they can check their email for a personalized message from the nonprofit, powered by 360MatchPro, prompting them to continue the matching gift process and submit their match request.
Donors deepen their impact while nonprofits can engage with their supporter base in new and exciting ways that encourage more boosted revenue!
Drive More Matching Gifts to Completion with 360MatchPro!
The GiveSmart and 360MatchPro integration responds to nonprofit and school requests for powerful integrated matching automation. Some more benefits of this automation can be found below:
Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
About GiveSmart by Community Brands: GiveSmart is a fundraising, event management and donor management software with the mission to help nonprofits, schools, and foundations reach their fundraising goals while creating an engaging, exciting, and easy year-round giving experience for donors. GiveSmart has helped its partners raise over $6 billion. Learn more at givesmart.com. About Double the Donation:Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts.
https://doublethedonation.com/wp-content/uploads/2023/05/DTD-GiveSmart_announcement-feature-1.png290775Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2023-05-24 17:05:092023-09-05 15:01:32GiveSmart by Community Brands Integrates with Double the Donation in New Matching Gift Partnership
Allegiance Group and Double the Donation are excited to announce their expanded matching gift integration. These partners remain committed to helping fundraising organizations fully harness the power of corporate matching gifts as a funding and donor engagement tool. Allegiance Group’s WeDidIt donation forms now integrate directly with 360MatchPro, Double the Donation’s industry leading matching gift software.
With the new 360MatchPro integration, WeDidIt clients can more fully engage donors with matching gifts and track that engagement throughout the matching gift process. Specifically, 360MatchPro can now embed seamlessly into WeDidIt forms and present donors with their exact matching gift next steps on those confirmation pages. Allowing donors to kick off the matching gift request process immediately following their contribution increases follow-through and empowers donors while they are still in the giving mindset.
“This 360MatchPro integration will help our clients earn more matching gift revenue to benefit their mission. 360MatchPro makes it easy for donors to submit their matching gift request and makes it easy for nonprofits to craft an effective, ongoing matching gift strategy. This is a win-win for donors and fundraising teams, and we look forward to seeing our clients succeed,” says Logan Montone, Product Manager of WeDidIt at Allegiance Group.
Along with providing donors their matching gift next steps on the confirmation page, this enhanced integration will allow mutual clients to automate matching gift outreach to all donors post-contribution. These matching gift emails serve as an engaging touchpoint and increase client success in identifying match opportunities and driving those matches to completion. By using this enhanced 360MatchPro and WeDidIt integration, nonprofits will be equipped to take a more proactive approach to matching gifts and track their progress along the way. Within their 360MatchPro dashboard, clients will be able to access rich matching gift strategy insights.
“While helping donors navigate corporate matching can unlock your success, manually following up with donors and tracking their engagement can present challenges,” says Adam Weinger, President of Double the Donation. “This enhanced WeDidIt integration eliminates those manual steps so that nonprofits can drive more matches to completion with less effort.”
360MatchPro works seamlessly with Allegiance Group’s WeDidIt donation forms, improving the matching gift experience for donors. Leveraging this automation, nonprofits can feel confident in their matching gift efforts.
Activate in Seconds and Start Raising More from Matching Gifts!
Activating the WeDidIt and 360MatchPro integration is simple. Once nonprofits navigate to the organizations setting within their WeDidIt account, they just need to retrieve their public and private API keys from their 360MatchPro account and plug them into the 360MatchPro by Double the Donation section.
From there, you can select which campaigns you would like to activate 360MatchPro on specifically within your WeDidIt campaigns settings! Once organizations begin leveraging the integration, they will be able to determine their donor’s matching gift eligibility during the donation process and provide eligible donors their matching gift next steps on the confirmation page. From there, organizations can send automated matching gift emails to encourage submission!
This integration can help fuel matching gift revenue for organizations!
Drive More Matching Gifts to Completion with 360MatchPro!
360MatchPro ensures your matching gift opportunities don’t fall through the cracks.
Take advantage of this solution to:
Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
Ready to drive matching gifts for your next fundraising effort? Schedule a personalized demo to learn how matching gifts can fund your mission.
About Allegiance Group: Allegiance Group helps you grow your supporter file, increase giving loyalty, elevate your brand experiences and enhance your technologies.To learn more, visit: https://teamallegiance.com/contact-us/
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more, visit https://360matchpro.com/demo-request/
https://doublethedonation.com/wp-content/uploads/2023/05/DTD-WeDidIt-announcement-image-1.png5801550Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2023-05-11 12:07:292023-09-14 21:17:08Double the Donation and Allegiance Group Enhance WeDidIt Integration to Streamline Matching Gift Experience
Double the Donation and Tiltify answer the call for advanced matching gift functionality with an all new integration between Tiltify donation forms and 360MatchPro, the leading matching gift automation software for nonprofits and educational institutions.
“Our integration with Double the Donation makes the process of raising more possible for our nonprofit partners while keeping the giving process seamless for our donors,” says Michael Wasserman, CEO at Tiltify. “We’re excited to use this integration to bridge the gap between engaged donors who want to make an impact and organizations who want to connect with those people.”
The integration now enables Tiltify viewers and donors to increase their impact by discovering their matching gift eligibility and taking their next steps toward matching gift success.
“We’re excited to offer organizations the opportunity to interact further with their donors through Tiltify, educating donors about their match eligibility in the process,” says Adam Weinger, President at Double the Donation. “This integration keeps the process seamless for those donors but provides that essential information that could result in a match.”
Read on to learn more about the Tiltify and 360MatchPro Integration!
Activate in Seconds and Start Raising More from Matching Gifts!
Activating the 360MatchPro and Tiltify integration takes a matter of minutes. After retrieving their public and private API keys from their 360MatchPro account, organizations can plug those keys into their Tiltify account in their integrations module.
From here, 360MatchPro will be activated across their Tiltify fundraising pages!
For donors, the process is even easier. After a donor makes a gift on a Tiltify donation page, they’ll be prompted to search their company name, then be presented with their next steps toward matching gift success with the 360MatchPro matching gift plugin.
Once the donor hits “Go to Matching Gift Form” on the 360MatchPro matching gift plugin, that donation record will flow into the organization’s 360MatchPro account for recording and tracking. Anonymous donations will not include a name when passed into 360MatchPro.
Drive More Matching Gifts to Completion with 360MatchPro!
Double the Donation and Tiltify have partnered so nonprofits boost their revenue with powerful matching gift automation software and engage their donors in a new way.
Some additional features organizations can expect to leverage with 360MatchPro:
Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
About Tiltify: Tiltify is a social fundraising platform that brings together digital communities, charities, and brands to do social good across the globe. With innovative fundraising engagement tools such as polls, milestones, and rewards as well as interactive overlays, Tiltify is a charity fundraising platform built for digital communities.
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts.
https://doublethedonation.com/wp-content/uploads/2023/05/Tiltify_DTD_Announcement-Feature.png290775Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2023-05-10 15:21:532023-09-05 15:01:25Tiltify Partners with Double the Donation for 360MatchPro Matching Gifts Integration
Matching gift programs are an excellent way for nonprofits to engage supporters, double donations, and leverage corporate partners. However, a significant lack of awareness could be holding your organization back. And that’s where marketing matching gifts comes in!
In this guide, we’ll break it down as effectively as possible by covering the following topics:
Your donors love to support your cause. And matching gifts are another powerful way that they can do so!
Strategically incorporating corporate giving into your outreach will put you on the path to reaching (and surpassing) your fundraising goals. Let’s get started.
The Basics: What Is Matching Gift Marketing?
Matching gift marketing is the process a nonprofit or other fundraising institution takes to proactively promote corporate or employee matching gift programs to its supporters.
This often involves driving awareness of program availability in the first place, reminding donors of their eligibility, and encouraging qualifying individuals to complete their end of the matching gift process.
When done well, marketing matching gifts enables donors—and the charitable causes they support—to maximize the impact of their dollars.
The Value of Effectively Marketing Matching Gifts
Mission-driven organizations need every dollar they can get in order to fund their programming and day-to-day operations. Luckily, matching gifts are an effective way to increase an organization’s revenue without asking too much of individual donors.
Current corporate giving trends point to growing generosity among companies, particularly through matching gift programs. As a nonprofit professional, strategically promoting these philanthropic opportunities can substantially increase your team’s fundraising potential. Just think about what you could do with double the funding.
After all, the most common reason why donors don’t submit match requests is that they don’t know their employer offers such a program. Recent studies even estimate that:
More than 26 million individuals work for companies with matching gift programs.
More than 78% of match-eligible donors have never been made aware of the opportunity by their employers.
An additional 16% know their company matches but are unsure if they qualify or how to submit a request.
This results in only an estimated 10% of eligible donors ultimately going on to complete the matching gift process on behalf of the organizations to which they give. And it’s a leading cause of the funding gap we see each year—with $4 to $7 billion in matching gift funds going unclaimed on an annual basis.
Marketing matching gifts is a direct solution to this critical problem.
Plus, promoting matching gift opportunities in donor outreach has even been known to result in increased individual giving, as well! 84% of donors say they’re more likely to donate if a match is offered, and 1 in 3 donors indicate they’d give a larger gift if matching is applied.
So not only do matching gift programs double donations, but they also encourage donors to increase their original gift—making the matched gift larger, too!
And since supporters love getting involved, it can also offer an excellent source of engagement. It allows your team an opportunity to interact and deepen your relationships with donors without making an additional request for funds.
Best Practices for Successful Matching Gift Marketing
Marketing matching gifts is an investment, but smart practices can allow your team to maximize its ROI. Make the most of your efforts by implementing these tried-and-true tips and tricks!
Train your internal team.
A nonprofit’s internal team should be some of the organization’s most valuable matching gift champions. That said, if you’re looking to increase your marketing results, it’s important to ensure that your own team of paid staff and volunteers is up to speed beforehand.
Specifically, we recommend forming a dedicated workplace giving team made up of members from marketing, volunteer, and other key departments.
This group will address and streamline specific roles in the matching gift process—such as managing CSR vendor portals, verifying donations, and more. Not to mention, you’ll always have someone to answer donors’ questions about how or why matching gifts matter and how to get involved.
Matchable donations have lifespans, so it’s important to promote matching gifts to eligible donors before the clock runs. A supporter can’t donate one year and submit a matching gift request for that donation a few years down the line, which means the cadence of your messaging is crucial.
For the best results, we recommend sending your first matching gift promotions in the first 24 hours after an individual donates to your cause. This allows you to re-engage supporters while your mission—and their recent donation—is still at the forefront of their minds and giving momentum remains high.
(Hint: automation software that integrates with your fundraising tools can ensure you won’t let any potential matches slip through the cracks—but more on that later!)
Another popular option involves sending year-end matching appeals, which remind donors of impending corporate deadlines as the calendar year comes to a close. This time of year, also known as the giving season, tends to see increased generosity anyway. So it’s the perfect chance to should ramp up your promotions to new and unclaimed matching gift donors concerning the opportunities—and the urgency—at stake.
Leverage multimedia elements.
It’s important to make your matching gift marketing efforts stand out to your audience, and multimedia elements can be a great way to do so. By incorporating relevant photos, graphics, videos, and more, you can more effectively grab and retain your supporters’ attention!
Even fundraising eCards like the one pictured above can help differentiate your messaging with unique and engaging visual elements!
Employ an omnichannel marketing strategy.
Impactful matching gift marketing relies on a well-thought-out promotional plan. In most cases, employing a single outreach tactic is not enough.
Instead, omnichannel promotions empower your team to effectively break through the marketing clutter and strengthen connections with your audience. The more familiar your audience is with the concept and availability of corporate matching gifts, the more likely they are to partake. And the higher the revenue you can expect to see!
We’ll walk through our recommended marketing channels in depth below. But in short, it’s a good idea to incorporate matching gift promotions in your digital outreach (like emails and texts), on your nonprofit website, and more
Key Matching Gift Marketing Channels for Nonprofits
Speaking of omni- (or multi-) channel marketing, how should you determine which mediums to employ in your strategy?
We’ve outlined the most common channels—which include an organization’s email, social media, online presence, SMS messaging, and direct mail—below.
Email
Email outreach is a vital component of online fundraising. Not to mention, it’s significantly lower cost than its direct mail counterpart and offers additional benefits in terms of sustainability as well.
Plus, it’s a versatile medium with multiple ways to engage supporters. These include:
Digital Newsletters
With enough space to incorporate a quick blurb or even a full article, electronic newsletters are a great place to educate donors about matching gifts. You might even send a quarterly biannual edition dedicated solely to matching gifts!
Acknowledgment Emails
When your nonprofit receives a gift, you should always say thank you. And more than likely, you have some sort of automated system in place to trigger emailed donation receipts. So use those messages as a way to promote matching gifts! Recent donations are fresh on donors’ minds, and a little nudge saying that they can double their donations without shelling out another cent can go a long way.
However, having a dedicated matching gift email cadence (in addition to your initial gift acknowledgments) typically produces even greater results results.
Dedicated Match Emails
Unfortunately, many donors simply skim and discard (or just discard) acknowledgment emails. That’s why you’ll want to send a follow-up email just for matching gift information to make sure it gets through. And these can be targeted for each donor, providing company-specific details regarding the next steps and submission forms, too!
And remember to focus on donation (and matching gift) impact! This is likely to be one of your most valuable matching gift marketing tools, so make the most of it with a well-thought-out digital outreach plan.
For the best results, be sure your emails are sent from your organization’s own email domain (rather than a third-party service) to instill a sense of trust in the recipient. You’ll also want to brand your emails with your nonprofit’s consistent graphic style—including colors, logos, fonts, and more.
Email Signatures
Chances are that your team sends a ton of emails. When you incorporate matching gifts in your email signatures, every message is a chance to promote the opportunity. All you need is a simple blurb or a graphic (branded to your organization!) about corporate giving. This can increase awareness and be the needed push for donors to learn more or submit their matches.
The bottom line is that whether you market matching gifts in your email signatures, newsletters, acknowledgments, or separate match-specific messages, email allows you to showcase matching gifts in a prominent way.
Social media
Social media platforms like Facebook, Twitter, Instagram, and LinkedIn are being increasingly used by nonprofit teams to spread their messages to wide-reaching audiences. These sites have become powerful tools for fundraising pushes and engagement opportunities—which means sharing matching gift information should be a no-brainer.
In order to best appeal to your followers and inspire action, it’s important to keep up with current trends and practices. For example, we recommend incorporating eye-catching graphics with short and sweet captions, hashtags, and more.
Just be sure to include links to additional resources—such as your website—where donors can take a deeper dive into the topic!
Website
Your nonprofit’s website is the centralized hub for all information regarding your cause and how to get involved. Unsurprisingly, it’s also a great place to market revenue opportunities like matching gifts.
And there are a few key ways that we recommend doing so.
Dedicated Matching Gift Page
A dedicated matching gift page on your organization’s website can be an excellent space to overview the matching gift opportunity and a donor’s role within it. The goal is to give donors a centralized resource to learn about matching gifts and to be spurred into relevant action.
Consider incorporating additional details such as inspirational matching gift statistics or annual matching gift figures. If you subscribe to a matching gift service like Double the Donation, include your matching gift company search tool on this page, too.
Fun fact! 93% of the leading peer-to-peer nonprofits host a dedicated matching gift page on their websites and/or event pages.
Ways to Give Page
More than likely, you already have a Ways to Give page on your organization’s website. As this is an ideal space for supporters to learn about all of their donation options to your nonprofit, it’s important to add matching gifts to the list.
This can incorporate a quick matching gift blurb that links to your more built-out match page for additional information. Depending on how your Ways to Give page is structured, you might even be able to embed your matching gift tool here as well!
Navigation Bar
Once you’ve developed in-depth matching gift website content, make sure it’s easy to find from your website’s home page. Our recommendation? Add your matching gift page to your website’s navigation bar!
Incorporating a link to your matching gift page in your primary site menu (or a drop-down “Giving” submenu) allows donors to intuitively discover the opportunity. If an individual browses your website and has never heard of corporate philanthropy, simply seeing there’s a page about it can spark curiosity.
Blogs
Does your team host blog content on your website regarding organizational updates, fundraising wins and efforts, and more? If so, be sure to share an article or two dedicated to matching gift opportunities!
Blog posts are a great way to start the conversation about corporate giving while also evoking emotion in readers. For example, you might demonstrate the importance of matching gifts through tangible impact stories while educating your audience about how to submit the necessary forms.
The best time to promote matching gifts is when your donors are actively supporting your organization. There’s no time like the present, and people are already in a giving mood. Why not inform them about how they can give twice as much?
That’s why marketing matching gifts directly within your donation process is a must. Specifically, your online giving page can be a vital tool for collecting employment information—which should then inform your personalized outreach strategy.
All you need to do here is include a brief mention of matching gifts on your donation form. Contextualize your request for employer data as a means of determining match eligibility status. You can even say something along the lines of, “Keep an eye out for additional information regarding matching gift opportunities after you submit your gift.”
From there,we also recommend highlighting matching gifts on your donation confirmation screen!
With a matching gift tool, you can provide automated insights based on the employer a donor selected on the previous page. This should include company minimum and maximum donation amounts, match ratios, qualifying nonprofits, employee types, and direct links to online submission forms.
Online Ads
As a fundraising organization, you likely aim to keep your marketing costs low, so you may have skipped over paid advertisement channels altogether. However, online search ads may be available to your group at no cost through in-kind sponsorships like Google’s advertising grant.
This is a great way to increase your mission’s visibility to a wider audience, inspiring new and existing donors alike to support your cause through matching gifts and more.
Text message
SMS text messaging is an underrated form of outreach that can produce big results by meeting your supporters where they are—on their mobile devices! Thus, it makes sense that it can be a key component of a well-rounded matching gift digital marketing strategy.
We recommend using personalized texts as a way to nudge match-eligible donors toward submitting their requests. However, you can even send organization-wide SMS blasts to increase general awareness of matching gifts—and encourage all supporters to look into the opportunity.
Direct mail
The debate between paper communications and online means has raged on for years. While electronic outreach is quick and easy, some donors still prefer to stay in touch via direct mail. Nonetheless,employing both types of marketing channels in tandem works best.
If you’re interested in incorporating physical mailings in your matching gift marketing strategy, this might include a combination of printed matching gift letters, postcards, paper inserts, newsletters, return envelopes, and more.
Since direct mail costs can quickly add up, however, we recommend retaining snail mailings for your highest-value donor segments.
Building Out an Impactful Matching Gift Marketing Toolkit
Just about any modern marketing endeavor relies on technology with which to plan and carry out the strategy. And oftentimes, the better-equipped the technology, the better the results (and the ROI).
The same is true when it comes to promoting matching gift opportunities to your audience. Thus, it’s essential that you empower your team with the right tools in your toolkit. Here’s what we recommend!
A Matching Gift Automation Platform
Employing dedicated matching gift software opens the door to a multitude of impactful marketing—and revenue—opportunities.
With Double the Donation’s matching gift platform, you can embed this industry-leading database tool directly on your website and donation forms. This way, supporters can easily discover whether they qualify for matching and receive detailed insights regarding their companies’ programs to get started.
More specifically, 360MatchPro:
Automatically screens for match-eligible donors through multiple identification methods;
Enables donors to select their employer from over 24,000 companies and subsidiaries to uncover qualifying matches;
Triggers personalized marketing communications, informing supporters of available matching gift or volunteer grant opportunities;
Provides direct links to employer-specific matching gift request portals and online forms to simplify the submission process for donors.
And the results are great! In fact, recent findings show that leveraging a matching gift automation tool like 360MatchPro increases matching gift revenue for nonprofits by an average of 61%.
Matching gift software can go a long way toward optimizing marketing efforts and bringing awareness to donors. But it relies on an ecosystem of fundraising technology integrations to provide a seamless experience for nonprofits and their donors.
Luckily, Double the Donation integrates with 90+ of the industry’s largest technology providers. Empowering organizations to streamline matching gifts with ease, these include:
Donation tools — Integrating matching gift software with your donation tools (including those that power your general fundraising forms and peer-to-peer giving pages) allows you to incorporate a company search tool directly within the giving process. From there, you can collect invaluable donor employment information and inspire actionable next steps from your confirmation screen and follow-up emails!
CRMs — When you connect your matching gift tool with your organization’s constituent management system, you can enable your software to screen incoming records for match-eligible donors. Once supporters are marked as likely qualifying for corporate matching, the technology can trigger personalized and automated outreach that aims to increase awareness of match opportunities and drive more available matches to completion.
CSR platforms — If your matching gift platform integrates with CSR (or corporate social responsibility) tools, you can benefit from tighter relationships with the companies supporting your organization. For example, Double the Donation’s auto-submission capabilities enable qualifying donors to submit their matches in seconds directly from an organization’s giving experience.
Bonus! How Companies Can Market Matching Gifts to Employees
Tons of companies offer matching gift programs. But the extent to which they promote the opportunities to their employees can vary drastically. In fact, the aforementioned studies indicate that only 19% of companies include substantial information regarding matching gift programs in their easily accessible employee-facing materials.
That’s why more and more nonprofits are taking a proactive approach to matching gift promotions. It also means there’s a significant opportunity for companies to ramp up their internal marketing of the programs among employees.
This can be done in a variety of ways, such as:
Employee handbooks — A company’s employee handbook is an excellent place to store the details of its matching gift program, including an official matching gift policy (like the one outlined in this free template!).
Teamwide communications — Internal communication channels, such as email blasts or newsletters, offer a crucial opportunity to promote matching gifts and provide relevant updates on changes or developments.
Company websites — Sharing corporate giving information on a business’s website is an easy way to promote the opportunity to qualifying employees. Plus, it can outline the offerings for other interested stakeholders—including investors, consumers, nonprofit partners, and more.
Onboarding materials — Including information about a matching gift program in new employee orientation materials helps ensure that employees are aware of the program from the start.
Workplace incentives — Leveraging recognition or unique rewards for participating in matching gifts can help promote the program and encourage employees to get involved by giving back to their communities.
Matching gift companies get the highest return on their investment when employees make the most of available programming. Ultimately, increased marketing efforts by companies, in addition to nonprofit marketing pushes, are likely to result in strengthened philanthropic partnerships that benefit all parties involved.
Wrapping Up
All in all, marketing matching gifts involves using a variety of promotional and engagement strategies to increase awareness regarding the opportunity and ultimately drive more matches to completion.
Effective marketing involves a multifaceted approach—so get started implementing these strategies in your fundraising strategy as soon as possible. It’ll be a win-win for your organization, its donors, the companies supporting your efforts, your mission beneficiaries, and more.
On your mark(eting)…get set…go!
Interested in learning more about marketing matching gifts to your audience? Check out our recommended further reading:
What You Need to Know About Retaining Matching Gift Donors. Your job isn’t over once you’ve converted matching gift donors for the first time. Instead, it becomes time to engage them in the long run with a dedicated matching gift retention plan.
Digital Marketing for Nonprofits: The Ultimate Guide. Looking to enhance your other nonprofit promotional efforts? Dive deep into the world of nonprofit digital marketing with this complete guide! Explore our favorite tips, tricks, and ideas here.
https://doublethedonation.com/wp-content/uploads/2023/05/DTD_Marketing-Matching-Gifts-A-Guide-for-Avid-Fundraisers_Feature.png6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2023-05-09 16:00:262024-03-20 22:16:55Marketing Matching Gifts | A Guide for Avid Fundraisers
Double the Donation and Summa (formerly known as Adcieo) are proud to announce a new partnership between their software tools, providing nonprofit organizations with the opportunity to capture matching gift insights and pursue more matching gift revenues from every donor who gives on Summa pages.
“We started working with Double the Donation through our mutual connection with the American Liver Foundation and immediately set to work on building out a natively integrated solution,” says Dennis Chyba, President at Summa. “We’re glad to now have a solution that will allow American Liver Foundation and many other organizations to make the most of their matching gifts strategy when using Summa and Double the Donation.”
The integration interacts with donors at the time of giving, helping them discover their match potential by searching for their company’s matching gift program. Then, 360MatchPro presents the donor with their company’s program details and next steps to fulfill their request.
“Double the Donation is focused on providing the best, most intuitive experience for donors and nonprofits alike,” says Adam Weinger, President at Double the Donation. “Our advanced tools combined with the Summa donation experience makes for an integration that does just that.”
Drive More Matching Gifts to Completion with 360MatchPro!
360MatchPro and Summa offer valuable matching gift features to help your organization double donations for your mission.
With the power of this solution, your organization can:
Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Targeted follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
About Summa: Summa is an innovative and flexible suite of fundraising technology solutions designed to help nonprofit organizations of all sizes raise awareness, drive donor acquisition, boost donor retention, reduce workload, and make data-driven decisions.
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://360matchpro.com/demo-request/
https://doublethedonation.com/wp-content/uploads/2023/04/DTD_Summa-partnership-announcement.png290775Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2023-04-24 14:56:142023-09-14 22:10:20Summa Selects 360MatchPro by Double the Donation for Matching Gifts Integration Partnership
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