How to Find Grants for Nonprofits [Quickly & Easily!]

How to Find Grants for Nonprofits [Quickly & Easily!]

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Securing grants is often a vital part of keeping a nonprofit organization up and running⁠, let alone thriving. Whether you’re funding new programs, expanding services, or covering operational costs, grants can provide the financial support your nonprofit needs to make a more significant impact. However, learning how to find grants for nonprofits—and doing it efficiently—can feel overwhelming, especially with limited time and resources.

The good news? You don’t have to tackle the process alone or struggle to figure it out. In this guide, we’ll walk you through practical and effective strategies to find grants for your nonprofit as quickly and easily as possible. Specifically, we’ll cover:

From leveraging the best tools to simplifying your search process, these tips will help you focus on what matters most: creating change and achieving your mission. Let’s begin!

Understanding Nonprofit Grants: The Basics

Nonprofit grants are essential funding sources that empower organizations to achieve their missions, grow their impact, and sustain operations. For those new to the nonprofit world—or even seasoned professionals looking to refine their strategies—understanding the basics of nonprofit grants is crucial.

Let’s break it down now.

What are grants for nonprofits?

Nonprofit grants are financial resources provided by entities such as government agencies, private foundations, corporations, and individual donors. This revenue is generally used to support specific initiatives or general operations of charitable organizations. Unlike loans, grants do not require repayment, making them an essential funding source for nonprofits striving to make a positive impact.

Though the process can vary, funds are typically awarded based on the alignment between a nonprofit’s mission and the grant provider’s priorities. Additionally, organizations often are required to demonstrate their need and capacity to execute programs effectively. Grants can support a wide range of needs, from operational expenses to program development and capacity building.

What types of nonprofit grants are available?

Nonprofit grants can come in all shapes and sizes⁠—and from numerous sources, too. The better you understand the types of grants available to organizations like yours, the more effectively you’ll be able to target the opportunities.

Check out the following kinds of nonprofit grants to learn more:

Types of grants for nonprofits

  1. Government Grants
    • Federal Grants: Provided by national government agencies to support projects that benefit the public. These can include health programs, education initiatives, and disaster relief efforts.
    • State and Local Grants: Offered by state or local government offices for region-specific needs. These grants are often targeted at local community development or services.
  2. Foundation Grants
    • Private Foundations: Dedicated nonprofits provide funds for projects in their area of interest, which can range from education to environmental conservation and beyond.
    • Community Foundations: Funded by donations from individuals, families, or corporations, these foundations typically focus on local or regional causes.
  3. Corporate Grants
    • Corporations may allocate a portion of their profits to support charitable initiatives, often as part of their Corporate Social Responsibility (or CSR) programs. These grants can be for general support or specific programs that align with the company’s mission.
  4. Individual Donor Grants
    • Philanthropists or wealthy individuals who wish to support specific causes may also offer grants to nonprofits. These grants often come with fewer restrictions than other sources, allowing nonprofits to use the funds more flexibly.

As you can see, nonprofit grants come from a wide range of sources, each with unique benefits and purposes. By understanding the distinctions between various grant opportunities, your organization can strategically pursue revenue that aligns with its mission and needs.

Whether you’re seeking large-scale funding for public initiatives or localized support for community projects, being informed about the various types of grants will empower you to make the most of available resources and drive your nonprofit’s success.

How do nonprofit grants benefit organizations?

Nonprofits often rely on generous funding to power their missions⁠—from individual donors, corporate philanthropy programs, and grant opportunities alike.

Specifically, grants allow nonprofits to scale their operations, expand their reach, and execute important programs with hefty sums of money that otherwise might not be feasible. These funds can also help nonprofits maintain financial stability without relying too fully on any single revenue source.

Not to mention, grant-seeking can provide nonprofits with the credibility and recognition that come with being selected for funding, often increasing their visibility and attracting more donors and volunteers.

Preparing for a Successful Grant Search

Understanding how to prepare for a successful grant search is vital for nonprofits. After all, it lays the groundwork for an efficient and effective funding strategy.

Not to mention, proper preparation ensures that organizations approach grant opportunities with clarity, confidence, and the resources needed to stand out in a competitive landscape.

Preparing to locate grants for nonprofits

Clarify your nonprofit’s needs.

Before diving into the grant-seeking process, take the time to identify and define your nonprofit’s funding needs. Are you looking for support for a specific program, covering operational expenses, expanding your reach, or launching a new initiative?

The clearer you are about what you need, the easier it will be to find grants that align with your objectives. Start by setting measurable goals and determining the financial resources required to achieve them. This clarity not only helps you focus your efforts on the most relevant grant opportunities but also strengthens your ability to communicate your needs effectively in applications.

Gather key documentation.

One of the most essential yet sometimes time-consuming aspects of applying for grants is collecting the necessary documentation. By organizing these materials in advance, you can save time and avoid last-minute stress.

Essential documents include…

  • Your nonprofit’s proof of 501(c)(3) status
  • Recent financial statements
  • Tax records
  • Strategic plans
  • Reports demonstrating your impact

Having these documents readily available ensures that your applications are complete and professional, which increases your credibility with grantmakers.

Top tip: Consider creating a shared digital folder where your team can easily access and update this information as needed.

Create a compelling case for support.

A compelling case for support is the heart of any successful grant application. This is your opportunity to tell your nonprofit’s story, highlight the problem you’re addressing, and explain why your work matters.

For the best results, your case for support should include a clear description of the initiative you’re seeking funding for, the outcomes you aim to achieve, and the broader impact of your efforts.

Use data and testimonials to back up your claims and make your appeal more persuasive. And don’t forget to tailor your narrative to align with the priorities and mission of the grantmaker, demonstrating why your nonprofit is the ideal partner to advance their goals.

Learn how to find grants for nonprofits and raise more with matching gifts using Double the Donation

Quick and Easy Ways to Locate Grant Opportunities

For many organizations, time and resources are often limited. Luckily, efficient grant-seeking strategies can allow nonprofits to streamline their search efforts, focusing on the most promising opportunities.

Here’s what we recommend to get started!

Grant databases and tools

With so many grants being offered to nonprofits, it can be tricky (if not impossible) to keep track of them all on your own. Luckily, that’s where a grant database tool comes in!

Grant databases and other resources provide nonprofits with centralized platforms to identify funding opportunities that align with their mission and goals. These tools often allow users to filter grants by type, location, funder priorities, and deadlines, saving valuable time in the search process. Many databases also include helpful insights, such as past funding amounts, application guidelines, and contact information for funders.

Let’s take a look at some of the leading grant database tools for nonprofits:

Double the Donation

Double the Donation is a unique platform that focuses on helping nonprofits maximize their funding through workplace giving and other funding opportunities (including matching gifts, volunteer grants, volunteer time off, sponsorships, grants, and more). Through its extensive database of companies with corporate giving programs, nonprofits can uncover and target potential support with ease.

Candid ⁠(Foundation Directory Online)

Candid’s Foundation Directory Online is a comprehensive database that provides nonprofit organizations with access to detailed information about thousands of grantmakers. By providing detailed profiles, including funding history, eligibility criteria, and application guidelines, Candid helps nonprofits uncover opportunities tailored to their needs, making the grant-seeking process more targeted and effective.

Grants.gov

Grants.gov is a centralized platform for finding and applying for federal grants. It serves as a one-stop resource for nonprofits seeking government funding opportunities, offering access to over 1,000 federal grant programs across various sectors, including education, health, and community development.

GrantWatch

GrantWatch is a user-friendly online resource that aggregates a wide variety of grant opportunities from across the United States. The platform covers grants for nonprofits, businesses, and individuals, offering detailed listings that include eligibility criteria, funding amounts, deadlines, and contact information.

GrantStation

GrantStation is an online resource that provides nonprofits with access to a large database of grant opportunities from private foundations, corporate giving programs, and government agencies. The platform also offers research and training resources to help nonprofits improve their grant writing and increase their chances of success.

GrantScape

GrantScape is a subscription-based service that provides access to an extensive database of grant opportunities. Designed for both nonprofits and businesses, GrantScape helps users find available funding by offering detailed grant descriptions, eligibility criteria, and deadlines. GrantScape’s advanced features, including grant alerts and reporting tools, allow nonprofits to track the progress of their applications and stay informed about new opportunities as they arise.

Instrumentl

Instrumentl is an innovative grant search platform that leverages data-driven insights to help nonprofits find and apply for grants more effectively. The platform provides detailed information on grantmakers, including past funding history, application deadlines, and funding amounts, enabling nonprofits to prioritize the most promising opportunities.

By streamlining access to grant opportunities and offering tools to manage the application process, these platforms empower nonprofits to pursue funding more strategically and efficiently.

Donor employment information

Companies want to support the nonprofits their employees care about. Lucky for you, that means your donor employment information has the potential to uncover hidden funding through workplace giving programs and other grant opportunities. Many businesses even offer grants tied to employee engagement, such as volunteer grants, matching gifts, or other employee-nominated funding initiatives.

By identifying where donors or volunteers work (hint: we recommend collecting employer data as individuals give, register for an event, or sign up for a volunteer opportunity), nonprofits can connect with corporate giving programs that align with their supporters’ activities. This targeted approach not only strengthens relationships with individual supporters but also opens doors to new grant opportunities that might otherwise go unnoticed.

Networking & local resources

Finally, networking and leveraging local resources (such as events, conferences, and associations) can offer invaluable opportunities for uncovering grants and building relationships with funders.

For example, community foundations, other nonprofits, and local government offices can often provide information about grants specific to the region or sector. Attending networking events, workshops, or webinars allows nonprofits to connect with grantmakers, gain insights into funding priorities, and learn about upcoming opportunities. Meanwhile, building personal connections with funders can make a significant difference in the competitive grant application process, as it helps establish trust and demonstrates a genuine commitment to collaboration.

Top Tips for Simplifying the Grant Search Process

Simplifying the grant search process empowers nonprofits to better navigate the often complex world of grant applications with greater efficiency.

By implementing the following strategies to streamline their search, nonprofits can maximize their resources, prioritize high-potential opportunities, and improve the quality of their applications. Here’s what we recommend:

1. Focus on alignment.

When seeking grants, one of the most critical practices involves focusing on alignment between your nonprofit’s mission and the funder’s priorities. After all, grants are generally awarded based on how well your organization’s work aligns with the objectives and values of the funding body. To increase your chances of success, take the time to thoroughly research the grants you’re applying for and ensure they match your nonprofit’s specific goals, geographic focus, and target population.

Meanwhile, tailoring your application to reflect how your mission and project align with the funder’s goals demonstrates a strong fit and shows that your nonprofit will be a responsible steward of their funds.

2. Create a detailed grant calendar.

A well-organized grant calendar is essential for staying on top of application deadlines and managing the grant-seeking process efficiently. Nonprofits often face a high volume of grant applications, and keeping track of each opportunity’s deadline, requirements, and submission guidelines can be overwhelming without a plan.

Thus, a detailed grant calendar should include all relevant deadlines, follow-up dates, and key milestones, such as when letters of intent, full proposals, and supporting documents are due.

By planning ahead and organizing grant timelines, nonprofits can avoid last-minute scrambling and ensure that each application receives the necessary attention and quality.

3. Delegate tasks.

Grant writing and submission can be a time-consuming process, and having a team approach can help streamline the work. Delegating tasks to the appropriate team members will improve efficiency and ensure all aspects of the application are thoroughly addressed.

For example, one team member might be responsible for gathering financial documents, while another may focus on drafting the narrative sections of the proposal. By distributing tasks based on strengths and expertise, nonprofits can ensure that the application process is well-managed and that nothing is overlooked. Clear communication among team members is crucial to ensure a cohesive and polished final proposal.

4. Don’t overlook smaller grants.

Large, high-profile grants are often the focus of many nonprofits. However, smaller grants can be equally valuable⁠—and often more accessible.

Many local foundations, corporations, and government agencies offer grants with lower funding thresholds, making them more attainable for smaller organizations or specific projects. Additionally, smaller grants can serve as stepping stones to larger funding opportunities and can help build a track record of success that strengthens your nonprofit’s credibility.

The bottom line is this: Never underestimate the value of smaller grants. They can be a crucial part of diversifying your funding sources and meeting immediate program needs!

5. Use rejections as learning opportunities.

Rejection is a natural part of the grant-seeking process. However, it’s important to approach it with a growth mindset in order to drive the best results overall. When your nonprofit’s application is not selected, use the experience as an opportunity to learn and improve.

Many funders even provide feedback on why a proposal was not successful. This can offer valuable insights into areas that may need strengthening. For example, the clarity of the application, the project’s alignment with the funder’s priorities, or the budget justification.

By analyzing rejection and applying those lessons to future applications, your nonprofit can increase its chances of success in subsequent funding rounds or within the realm of other opportunities.

6. Consider outsourcing expert help.

Grant writing can be a complex and specialized skill. Sometimes, it makes sense to outsource certain aspects of the process to experts. Hiring a grant writer or consultant can be a smart investment.

After all, an experienced professional can help your nonprofit craft a compelling, well-written proposal that is more likely to stand out from the competition. Additionally, outsourcing expert help can free up internal staff to focus on other areas of the nonprofit’s work.

If your organization is struggling with writing quality proposals or simply lacks the time to dedicate to grant applications, bringing in outside expertise could significantly improve your outcomes.

14 Leading Companies With Online Grant Applications

Companies supply some of the best grant opportunities for nonprofits. To provide you with a headstart in your search, we’ve selected a few examples of businesses with generous grant potential.

Check out the following list, and start applying today!

SC Johnson

SC Johnson, a global leader in household cleaning products, offers grant opportunities that align with their commitment to sustainability, community impact, and innovation. Through their charitable giving programs, SC Johnson supports nonprofit organizations that focus on environmental protection, improving quality of life, and advancing science and education. They often collaborate with local community-based organizations, as well as larger environmental groups, to promote initiatives that create positive environmental change.

Nonprofits interested in applying for SC Johnson grants should focus on projects that align with these core values and demonstrate measurable impact in the communities they serve.

Get started with the online application here.

Nationwide Mutual Insurance Company

Nationwide Mutual Insurance Company is deeply committed to making a difference in communities across the country. Through the Nationwide Foundation, they offer grants in areas such as education, financial literacy, and community development. Nationwide prioritizes programs that aim to create financial stability, reduce inequality, and foster economic empowerment.

Nonprofits interested in funding can focus on educational programs, youth empowerment initiatives, and efforts to improve the financial well-being of individuals and families. The Nationwide Foundation also funds programs that support disaster relief efforts and initiatives that enhance community safety and security.

Get started with the online application here.

Target

Target is well-known for its commitment to supporting community-driven projects that focus on education, homelessness prevention, and diversity and inclusion. The Target Foundation offers grants to nonprofits that work to provide access to education, reduce inequality, and support underserved communities. They prioritize initiatives that impact youth and families, particularly those in communities where Target operates.

Nonprofits focused on expanding educational opportunities, increasing access to social services, or promoting diversity and inclusion can explore Target’s grant opportunities for funding support.

Get started with the online application here.

Bank of America

Bank of America supports nonprofits through its philanthropic arm, the Bank of America Charitable Foundation. The foundation focuses on improving economic mobility, addressing critical community needs, and advancing environmental sustainability. They provide grants in areas such as workforce development, affordable housing, and community revitalization.

Nonprofits can benefit from Bank of America’s commitment to creating inclusive economies by applying for grants that support initiatives aimed at improving access to financial resources, education, and job opportunities for underserved communities.

Get started with the online application here.

Cisco

Cisco is a global leader in technology and innovation, and its corporate philanthropy efforts reflect its mission to drive social change. Cisco’s grant opportunities are focused on education, technology access, and social inclusion. The Cisco Foundation offers grants to nonprofits that empower individuals through technology, promote digital skills training, and bridge the technology gap for underserved populations. They also support initiatives that drive economic development, improve healthcare access, and foster social innovation.

Nonprofits working on projects that harness technology for positive community impact are well-aligned with Cisco’s philanthropic goals.

Get started with the online application here.

Walmart

Walmart’s philanthropy is centered on supporting the communities in which its stores operate. The Walmart Foundation offers grants to nonprofits working in areas such as hunger relief, sustainable agriculture, and workforce development. Walmart prioritizes initiatives that improve food security, advance sustainability, and provide employment opportunities for individuals facing barriers to the workforce.

Nonprofits can apply for grants focused on reducing food insecurity, enhancing economic opportunity, and driving environmental impact in local communities.

Get started with the online application here.

Wells Fargo

Wells Fargo is dedicated to supporting nonprofits that drive economic advancement and create positive social change. The Wells Fargo Foundation offers grants in areas such as education, community development, affordable housing, and small business support. Wells Fargo focuses on initiatives that promote diversity and inclusion, financial literacy, and workforce development.

Nonprofits seeking grants should focus on projects that help strengthen local economies, empower individuals, and ensure that underserved communities have access to financial opportunities and support services.

Get started with the online application here.

Truist

Truist, formed through the merger of financial institutions SunTrust and BB&T, is committed to fostering economic mobility and community well-being. Truist’s philanthropic focus is on education, health and human services, community development, and financial literacy. The Truist Foundation provides grants to nonprofits that work to improve economic inclusion, enhance educational opportunities, and promote financial empowerment.

Nonprofits addressing social equity and economic disparities, particularly those that empower underserved populations, align with Truist’s funding priorities.

Get started with the online application here.

Liberty Mutual

Liberty Mutual’s charitable giving focuses on building safer, more resilient communities and providing support to those in need. Through the Liberty Mutual Foundation, they offer grants to nonprofits working in areas such as safety, education, and disaster relief. Liberty Mutual prioritizes initiatives focusing on reducing injuries and accidents in communities and improving access to education and social services.

Nonprofits that emphasize safety awareness, disaster preparedness, and community resilience are well-positioned to benefit from Liberty Mutual’s funding.

Get started with the online application here.

Google

Google is one of the leading technology companies with a strong commitment to supporting social impact initiatives worldwide. Through Google.org, the company offers grants to nonprofits that focus on education, economic opportunity, technology access, and social innovation. Google places a strong emphasis on projects that use technology to drive positive change. And there’s a particular focus on those that address global challenges such as poverty, inequality, and climate change. Plus, the company offers up to $10,000 in advertising space for organizations through its Google Ad Grants program!

Nonprofits that integrate technology into their work or that aim to create a more sustainable and equitable world can benefit from Google’s philanthropic efforts.

Get started with the online application here.

Kroger

Kroger, one of the largest supermarket chains in the U.S., is dedicated to supporting communities and promoting sustainability. The Kroger Foundation offers grants to nonprofits focusing on food security, health and wellness, and environmental sustainability. Their initiatives include providing access to healthy food, supporting hunger relief programs, and promoting sustainable agriculture practices.

Nonprofits that work to reduce food insecurity, promote healthy living, or engage in environmental conservation are prime candidates for funding.

Get started with the online application here.

State Farm Insurance

State Farm Insurance is committed to improving communities and creating safer environments. Through the State Farm Foundation, they offer grants to nonprofits that focus on community development, safety, and education. State Farm emphasizes projects that promote safe driving, disaster preparedness, financial literacy, and youth education.

Nonprofits focusing on safety initiatives, educational programs, or natural disaster recovery can access funding through State Farm’s grant programs.

Get started with the online application here.

Whole Foods

Whole Foods Market supports nonprofits dedicated to creating a positive environmental impact and promoting sustainable food systems. The Whole Foods Market Foundation offers grants to organizations focused on environmental sustainability, food access, and promoting healthy living. Whole Foods prioritizes projects that advocate for organic farming, reduce food waste, and improve the overall health of communities.

Nonprofits working in areas such as nutrition, community gardens, and sustainable agriculture can explore Whole Foods’ grant opportunities.

Get started with the online application here.

Costco

Costco is known for its commitment to supporting local communities and promoting social responsibility. Through the Wholesale Community Giving Program, Costco offers nonprofit grants focused on hunger, education, health, and disaster relief. The company supports its local communities where it operates and prioritizes basic needs such as food, healthcare, and education.

Nonprofits with projects aligned with these goals can apply for funding through Costco’s grant programs.

Get started with the online application here.

Wrapping Up & Additional Resources

Finding grants for your nonprofit doesn’t have to be a time-consuming or daunting task. By focusing on your nonprofit’s unique needs, utilizing available resources, and staying organized, you can streamline the process and maximize your chances of securing the funding you need.

Remember, persistence is key—every application and connection brings you closer to success. Start implementing these strategies today, and you’ll soon find yourself navigating the grant landscape with confidence and ease. Good luck!

Interested in learning more about smart fundraising, grant-seeking, corporate giving, and more? We recommend checking out these additional resources:

Learn how to find grants for nonprofits and raise more with matching gifts using Double the Donation

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Tracking In-Kind Donations for Nonprofits: What to Know

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In-kind donations play a vital role in helping nonprofits fulfill their missions. After all, they provide goods and services without the need for financial expenditure. From donated supplies to volunteer-provided expertise, these contributions significantly expand an organization’s resources and potential. However, to maximize the value of each contribution and ensure compliance with regulations, effectively tracking in-kind donations for nonprofits is a must.

In this guide, we’ll explore the essentials of tracking in-kind donations, offering actionable insights to streamline your organization’s processes. This includes:

In-kind donations have the potential to bring a nonprofit’s fundraising to new heights. Accurate tracking not only helps maintain transparency with stakeholders but also aids in recognizing and appreciating the generosity of donors. Read on to find out how you can do so!

What are in-kind donations?

In-kind donations are non-monetary contributions provided to nonprofit organizations. Instead of giving funds, donors (individuals and companies alike) offer tangible items or professional skills to support the organization’s mission.

Types of in-kind donations include:

  • Goods or products (examples: technology, office supplies, clothing, rental space, or food items)
  • Services or expertise (examples: marketing, IT, or legal services, administrative support, etc.)
  • Gifts of stock, bonds, or securities

All in all, in-kind donations help nonprofits save money, allocate resources efficiently, and expand their capacity to deliver services.

The importance of tracking in-kind donations for nonprofits

Tracking in-kind donations is essential for nonprofits for several reasons, including compliance, transparency, and maximizing impact. Here’s a closer look at why it’s so important:

Financial Accountability and Transparency

Nonprofits are often held to high standards of financial accountability by donors, grantmakers, and regulatory bodies. Properly tracking in-kind donations ensures that the organization’s financial records accurately reflect the total value of resources received. This transparency builds trust with stakeholders and demonstrates the nonprofit’s ability to manage resources responsibly.

Tax Compliance

For both the nonprofit and the donor, tracking in-kind donations is critical for tax purposes. The IRS requires nonprofits to maintain detailed records of all donations, including non-cash contributions, to remain compliant with tax regulations. Accurately valuing and recording in-kind donations also allows the organization to provide appropriate documentation for donors who wish to claim tax deductions.

Program Planning and Resource Allocation

Tracking in-kind donations gives nonprofits a clear understanding of the resources they have available. This insight helps with effective program planning and resource allocation, ensuring that goods and services are used where they’re most needed. It also highlights gaps in resources, enabling nonprofits to seek additional support strategically.

Recognition and Stewardship

Recognizing and appreciating your donors⁠—whether of the individual or corporate⁠ variety⁠—is a key aspect of fostering long-term relationships. By accurately tracking in-kind contributions, nonprofits can properly acknowledge contributors’ generosity through thank-you letters, public recognition, impact reports, and more. This recognition strengthens loyalty and encourages future support.

By implementing robust systems to track in-kind donations, nonprofits can ensure compliance, enhance donor relationships, and make informed decisions to advance their missions effectively.

Tracking in-kind donations and raising more with matching gifts through Double the Donation

6 Steps for tracking in-kind donations effectively

Understanding the specific process for tracking in-kind donations is vital for nonprofits to ensure accuracy, compliance, and efficiency in their operations. Feel free to follow the steps outlined below to manage in-kind donation tracking from start to finish.

1) Identify in-kind giving opportunities.

The first step to tracking and securing in-kind donations is knowing where to look—and that’s often the hardest part. Corporate in-kind giving programs can be difficult to track down, scattered across company websites, or only shared internally with employees. That’s why leveraging a centralized, trusted resource can make all the difference.

With Double the Donation’s corporate giving database, identifying in-kind giving opportunities has never been easier. In addition to its well-known matching gift data, the platform now includes a curated list of companies that offer in-kind support to nonprofits, schools, and universities. Whether you’re looking for donated products, services, gift cards, or sponsorships, this tool lets you uncover a wide range of options, making it easier to apply than ever before.

2) Track your in-kind donation asks and applications.

Keeping a record of in-kind donation requests ensures that nonprofits can manage their outreach efforts effectively. For the best results, this involves documenting:

  • Who was asked for a donation (specific individuals, businesses, or organizations).
  • The specific items or services requested.
  • The date and method of the ask (e.g., email, phone call, or meeting).
  • Any responses, follow-ups, or commitments received.

Overall, this step helps nonprofits stay organized, avoid duplicate asks, and track progress toward meeting their resource needs. It also provides valuable data for future planning, showing which requests are most likely to be successful.

Meanwhile, if a company uses an in-kind donation application process, you’ll want to have a system for managing those engagements, too.

3) Create an inventory of donated goods and services.

Once donations are received, they should be cataloged in an inventory system, likely using your donor or fundraising database. For the best results, this involves noting:

  • The type of donation (e.g., goods, services, etc.).
  • The quantity and condition of donated items.
  • Any restrictions or specific terms related to the donation’s use.

Maintaining an inventory ensures that all in-kind donations are accounted for and can be allocated appropriately. It also helps prevent waste or mismanagement and allows the organization to quickly identify available resources when needed.

4) Determine the Fair Market Value of each in-kind gift.

Despite in-kind donations being non-cash gifts, it’s important to note the estimated value a good or service provides for your organization. For this, it’s generally recommended to determine and record in-kind gifts by their Fair Market Value.

Fair Market Value (FMV) is the estimated price the donated goods or services would fetch on the open market. This step involves researching comparable values or consulting with professionals for services. For example:

  • Use retail prices for goods.
  • Seek professional appraisals for high-value items or unique contributions.
  • Refer to industry standards for services like legal advice or graphic design.

Accurate valuation is crucial for financial reporting, compliance with tax regulations, and demonstrating the impact of the donation. FMV also ensures transparency with donors and stakeholders, making it an invaluable step in the in-kind donation tracking process.

5) Record the donation in your CRM.

In order to maintain accurate accounts of all donations, in-kind and monetary alike, it’s important that your team records the donation in its CRM. After all, a nonprofit’s Constituent Relationship Management (or CRM) system should include the following details:

  • Donor information (name, contact details).
  • Details of the donation (type, FMV, date, and purpose).
  • Any follow-up actions, such as thank-you messages or recognition.

Recording donations in a CRM allows nonprofits to centralize donor data, track giving histories, and analyze trends. This information is invaluable for individual and corporate stewardship efforts, future fundraising campaigns, and reporting to funders or auditors.

6) Provide a gift receipt for each donation.

After receiving an in-kind donation, the nonprofit should issue a formal receipt to the donor. Providing a receipt is a professional and ethical practice that acknowledges the donor’s contribution. It also helps donors claim tax deductions and reinforces their trust in the organization, encouraging future support.

This receipt should include the following information:

  • Name of the organization
  • Statement of tax exemption
  • Date of donation
  • Description of donation
  • Disclosure of quid pro quo contributions

In order to comply with IRS regulations, you’ll need to send an acknowledgment letter for each in-kind gift valued at $250 or more. However, it’s a good practice to thoroughly thank your donors for gifts of any size, so we recommend providing gift receipts for all in-kind donations you receive.

Top data to track to maximize in-kind donations

Tracking top data points is essential to maximize the effectiveness and impact of in-kind donation tracking. By focusing on key pieces of information, nonprofits can maintain accurate records, streamline processes, and enhance their operational efficiency.

We recommend keeping tabs on the following in-kind metrics and KPIs:

Top companies contributing in-kind donations

Nonprofits should track companies that regularly provide in-kind support or have a history of significant contributions to their causes. Key data includes:

  • Company names and contact information.
  • Types and values of past donations.
  • Industries represented and areas of expertise.

Identifying top contributors helps nonprofits focus their corporate outreach on organizations that are most likely to support their mission. It also provides a starting point for building partnerships and expanding support networks.

In-kind donor engagement history

It’s important to recognize which donors⁠ (corporate and individual alike⁠) are contributing in-kind gifts to your cause⁠—and what kinds of other support they’ve given in the past. That said, this data point involves tracking how and when donors have engaged with the organization regarding in-kind contributions.

Key details include:

  • Previous in-kind donations made, including dates and values.
  • Types of goods or services donated.
  • Communication history, such as thank-you notes, follow-ups, and invitations to events.
  • Notes on the donor’s preferences or special requests.

All in all, understanding donor engagement history helps nonprofits tailor their outreach efforts, strengthen relationships, and encourage repeat contributions. It also provides insights into what motivates donors to give in-kind, enabling more effective asks in the future.

Types of in-kind donations received

This data tracks the variety of goods and services provided by donors. Key categories include:

  • Tangible goods (e.g., food, equipment, clothing).
  • Professional services (e.g., legal advice, marketing support).
  • Use of space or equipment (e.g., event venues, vehicles).

Understanding the types of in-kind donations received helps nonprofits identify patterns and gaps in their resources. It also aids in planning future donation campaigns and recognizing the specific needs of their programs.

Donors’ employment information

Tracking donors’ employment details can reveal potential connections to companies or industries that may provide in-kind contributions or other forms of support. Key data points include:

This information can help nonprofits identify opportunities for workplace giving programs, corporate sponsorships, or other forms of support. It also enables nonprofits to approach donors for introductions to decision-makers at their organizations.

Donation referral sources

This tracks how donors learn about the organization and its need for in-kind donations. Common referral sources include:

  • Word-of-mouth recommendations.
  • Social media or online campaigns.
  • Corporate partners or community events.

Knowing referral sources allows nonprofits to evaluate the effectiveness of their outreach strategies and focus on channels that yield the most support. It also highlights the importance of cultivating relationships with individuals and organizations that refer potential donors.

In-kind donation impact

Tracking the impact of in-kind contributions involves measuring how these donations have supported the nonprofit’s mission. Key data points include:

  • Cost savings achieved through in-kind support.
  • The number of people served using the donated goods or services.
  • Stories or testimonials demonstrating the benefits of the contributions.

Quantifying the impact of in-kind donations strengthens the nonprofit’s ability to communicate its value to stakeholders, including donors, funders, and the community. This data can be used in reports, grant applications, and marketing materials to showcase the organization’s success and inspire further support.

Wrapping up & additional resources

For nonprofits, tracking in-kind donations is more than just a best practice; it’s a cornerstone of effective fundraising and donor management. By implementing organized systems, ensuring proper valuation, and maintaining clear records, your organization can enhance donor relationships, meet compliance standards, and better measure its impact.

As your nonprofit embraces these strategies, you’ll be well-positioned to turn in-kind contributions into powerful tools for advancing your mission. With transparency and efficiency on your side, your team can focus on what truly matters—making a difference in the communities you serve. Good luck!

Keep learning⁠—check out the following additional resources to continue growing your fundraising and corporate giving knowledge:

Tracking in-kind donations and raising more with matching gifts using Double the Donation

Securing Matching Gift Buy-In Download

[Free Download] Securing Matching Gift Buy-In

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What is the Guide to Securing Matching Gift Buy-In?



Double the Donation’s Guide to Securing Matching Gift Buy-In is designed to be your go-to resource for understanding, leveraging, and maximizing corporate matching gift opportunities for your organization. Matching gifts, often overlooked, supply an incredible source of funding for nonprofits—offered by companies to financially reward the causes their employees care about. However, many teams aren’t fully aware of how these programs work or how to tap into them effectively.

In this guide, you’ll find everything you need to know about matching gifts, from understanding the basics and eligibility requirements to actionable tips on how to increase participation and track results. We provide examples of companies offering generous matching gift programs, best practices for educating and engaging donors, and strategies for fostering relationships with corporate partners.

Whether you’re new to the concept of matching gifts or looking to refine your existing approach, this resource offers detailed insights to help you unlock additional funding and deepen your engagement with both individual and corporate supporters.

Why download the Guide to Securing Matching Gift Buy-In?

Maximize fundraising potential.

Access actionable strategies to significantly boost donation revenue by leveraging corporate matching gift programs. By understanding how to tap into this often underutilized resource, nonprofits can unlock additional funding.

Streamline matching gift processes.

Uncover clear steps for optimizing the management of matching gifts, from identifying eligible donors to simplifying the follow-up process. This helps organizations save time and effort while ensuring they don’t miss out on match-eligible contributions.

Enhance donor engagement.

Donors are more likely to give if they know about matching gifts. Unleash best practices for educating and motivating donors to participate in matching gift programs, strengthening donor relationships and increasing engagement with your cause.

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Matching Gift Web Pages 9 Top Examples to Be Inspired By

Matching Gift Web Pages: 8 Top Examples to Be Inspired By

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When it comes to marketing matching gifts, your nonprofit’s website is one of your most invaluable assets. Creating an effective matching gift web page is one of the simplest yet most impactful ways for nonprofits and other groups to boost their fundraising efforts. By educating donors about corporate matching gift programs and providing easy access to necessary tools, your organization can unlock untapped revenue and double—or even triple—contributions. But what makes these matching gift web pages truly successful?

In this post, we’ve compiled the top 8 examples of matching gift web pages from leading nonprofits to inspire your own design. These include:

  1. Lehigh University
  2. University of Georgia
  3. Red Cross
  4. Save the Children
  5. Susan G. Komen
  6. Feeding America
  7. Shriners Hospitals for Children
  8. Humane Society of the United States

From user-friendly layouts to compelling calls to action, these examples showcase how organizations can engage their audiences, streamline the gift-matching process, and drive impressive results. But before we dive in, we want to review the basics.

What are Matching Gift Web Pages?

Matching Gift Web Pages example

Matching gift web pages are dedicated sections on a nonprofit’s website designed to educate donors about corporate matching gift programs and encourage them to take advantage of the opportunities. These pages serve as a centralized resource to inform supporters that their donations could be doubled through their employers’ philanthropic initiatives, significantly amplifying the impact of their contributions.

Matching gift web pages are essential for nonprofits to raise awareness and capture additional revenue that might otherwise be overlooked. By simplifying the process and making resources readily accessible, these pages help donors understand the value of matching gifts⁠—and ultimately take action.

Whether you’re building a new page from scratch or simply optimizing an existing one, these ideas will help you build a matching gift page that resonates with your donors to drive action.

Let’s begin with the first example!

Matching Gift Web Page #1: Lehigh University

View the matching gifts page here: https://alumni.lehigh.edu/matching-gift

Founded in 1865, Lehigh University is a private research institution in Bethlehem, Pennsylvania, known for its strong engineering, business, and arts programs. Its mission is to advance learning, promote research, and serve society.

Lehigh actively promotes matching gifts by educating alumni, parents, and donors about corporate matching opportunities. The university’s giving portal features a searchable matching gift database, making it easy for donors to identify whether their employers participate in such programs and maximize their support for Lehigh’s academic initiatives and campus projects.

One of the best matching gift web pages is from Lehigh University.

Standout feature: Matching gift search tool, supplying company-specific program insights and forms for thousands of matching gift providers

Matching Gift Web Page #2: University of Georgia

View the matching gifts page here: https://giving.uga.edu/matching-gifts/

The University of Georgia (or UGA), founded in 1785, is a public research university in Athens, Georgia. As one of the oldest public institutions in the United States, UGA’s mission focuses on fostering excellence in education, research, and public service to positively impact its students and communities.

To support its robust academic and extracurricular programs, UGA leverages corporate matching gift programs. The university encourages donors to double their contributions by providing an accessible matching gift tool on its giving pages and highlighting companies that participate in such programs to increase donor engagement.

Matching gift web page example: UGA

Standout feature: Highlighting top employers that match employee donations to the university, including collapsible program guidelines for easy access

Matching Gift Web Page #3: Red Cross

View the matching gifts page here: https://www.redcross.org/donations/ways-to-donate/workplace-giving-matching-gift.html

The American Red Cross, founded in 1881, provides emergency assistance, disaster relief, and education across the globe. Its mission centers on alleviating human suffering during times of crisis through volunteerism and donor support.

The Red Cross strategically integrates matching gift opportunities into its fundraising efforts by maintaining a dedicated matching gift web page and promoting corporate philanthropy during major campaigns. This ensures donors can maximize their impact when supporting disaster response and preparedness programs.

One of the best matching gift web pages is from the Red Cross.

Standout feature: Embedded donation form within the matching gift page, making it easy for donors to take the next steps and make their initial donations (if they haven’t already!) before requesting a match

Matching Gift Web Page #4: Save the Children

View the matching gifts page here: https://www.savethechildren.org/us/about-us/become-a-partner/workplace-giving-matching-gifts

Save the Children is a global nonprofit founded in 1919 that aims to improve the lives of children through education, health care, and protection during crises. Operating in over 100 countries, the organization is committed to ensuring every child has the chance to thrive.

Save the Children emphasizes matching gifts by actively educating donors about corporate matching opportunities. Their fundraising campaigns often highlight matching gift options, making it easy for supporters to search for their employers and multiply their contributions to the cause.

Matching gift web page example: Save the Children

Standout feature: Complete visualization of the matching experience using educational graphics, walking through the process step-by-step

Matching Gift Web Page #5: Susan G. Komen

View the matching gifts page here: https://www.komen.org/how-to-help/donate/matching-gifts/

Susan G. Komen, established in 1982, is a leading organization dedicated to ending breast cancer through research, advocacy, and community support. Known for its iconic Race for the Cure events, the nonprofit focuses on raising awareness and funding for breast cancer programs.

Susan G. Komen also encourages donors to explore matching gift options through dedicated web tools and donor communications. Its emphasis on corporate matching helps secure additional funding for research and support services, amplifying the impact of individual donations.

One of the best matching gift web pages is from Susan G. Komen.

Standout feature: Matching gift Q&A section, covering all the basics of corporate matching gifts that donors may need to know to participate in the programs

Matching Gift Web Page #6: Feeding America

View the matching gifts page here: https://www.feedingamerica.org/ways-to-give/matching-gifts

Feeding America is the nation’s largest domestic hunger-relief organization, working with food banks, pantries, and meal programs to address food insecurity. Founded in 1979, the organization’s mission is to ensure no one in the United States goes hungry.

In order to do so, Feeding America actively incorporates matching gifts into its fundraising strategy by partnering with companies and their employees to double donor contributions. Their website features a matching gift page and tools to make it easy for supporters to multiply their impact and help feed more people in need.

One of the best matching gift web pages is from Feeding America.

Standout feature: Simple step-by-step breakdown of the matching gift process, making it easy for donors to check their eligibility, submit a request, and multiply their impact

Matching Gift Web Page #7: Shriners Hospitals for Children

View the matching gifts page here: https://lovetotherescue.org/how-you-can-help/ways-to-give/matching-gifts

Shriners Hospitals for Children, established in 1922, provides specialized pediatric care, conducts innovative research, and offers educational programs regardless of a family’s ability to pay. Its mission is to improve the health and well-being of children with orthopedic conditions, burns, and other special healthcare needs.

The organization encourages matching gifts through its donation platform, helping donors maximize their contributions to provide critical care and expand the reach of its services.

One of the best matching gift web pages is from Shriners.

Standout feature: Section overviewing the significant and widespread benefits of matching gifts for the organization, encouraging donors to get involved

Matching Gift Web Page #8: Humane Society of the United States

View the matching gifts page here: https://www.humanesociety.org/resources/match-your-gift-double-your-impact

The Humane Society of the United States, established in 1954, works to promote the humane treatment of animals through advocacy, education, and rescue efforts. Its mission includes addressing animal cruelty, advocating for stronger protections, and supporting shelter programs.

HSUS integrates matching gift strategies into its fundraising by promoting employer-matching programs on its donation pages and in donor communications. By leveraging corporate philanthropy, the organization maximizes funding to protect and save more animals than otherwise possible.

One of the best matching gift web pages is from the Humane Society.

Standout feature: Mission-related imagery, leveraging photos of animals in multiples to represent matching gift opportunities

Wrapping Up & Additional Resources

A well-designed matching gift web page is a powerful tool for raising awareness about corporate philanthropy and increasing revenue for your nonprofit. By implementing best practices and tailoring your matching gift page to your audience’s needs, you can make it easier for donors to navigate the process and for your organization to capture every eligible match.

Remember: the key to success is a seamless experience that encourages donors to check their matching gift eligibility and follow through with their requests.

Take inspiration from these examples, and start building a matching gift web page that maximizes your nonprofit’s potential to secure corporate matches and amplify its mission. Good luck!

For more information on matching gifts and other corporate giving opportunities, we recommend checking out these additional resources:

Raise more through matching gifts with Double the Donation on your matching gift web pages.

Dallas Matching Gift Companies

Companies in Dallas, Texas, that Match Employee Donations

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Double the Donation partners with nonprofits to help them increase their fundraising revenue from employee matching gifts and volunteer grant awards.

To help nonprofits get started, we’ve created a short list of some of the top companies with matching gifts in major metropolitan areas. Tapping into these unique sources of funding can double an organization’s donations overnight.

Dallas Matching Gift Companies

Dallas is the 3rd largest city in the state of Texas and a large commerce center. In addition to the major oil companies, many other publicly traded companies call Dallas home. Learning more about these companies and their employee gift giving programs is a vital first step in increasing fundraising revenue.

The following list contains some of the many companies in Dallas area that offering employee matching gift programs.

AT&TDallas, Texas matching gift company example

AT&T is the largest provider of mobile and fixed telephone systems in the United States. As of 2022, it is the fourteenth-largest company in the U.S. by total revenue.

While AT&T doesn’t offer an official “matching gift program,” the company supports the organizations which employees are passionate about through its Cause Cards program.

Cause Cards are grants from the AT&T Foundation given to eligible charities recommended by employees. All employees that participate in the annual Employee Giving Campaign will be eligible to receive a Cause Card.

Employee pledges will be eligible for a Cause Card on a sliding scale based on a percentage of total giving. These Cause Cards are expected to range from $25 – $250. Once employees make a recommendation for an eligible charity to receive a Cause Card, they are notified of the value of the grant and the deadline by which they need to redeem it.

Read more about the AT&T matching gift program.

Charles Schwab matching gifts company example

Charles Schwab

Charles Schwab is a San Francisco based company that works hard to make a positive impact on the communities in which it’s employees live and work. Last year, Charles Schwab employees volunteered over 30,000 hours to hundreds of nonprofit organizations.

The company matches employee donations as small as $25 and as large as $1,000 at a 1:1 ratio.

Charles Schwab will also give group volunteer grants of up to $1,000.

Read more about the Charles Schwab matching program.

ExxonMobilexxon-mobil-matching-gift-program

ExxonMobil will match up to $7,500 to educational institutions at a 3:1 rate (meaning up to $22,500 in a company contribution) and up to $2,000 to other nonprofit organizations for each employee.

Read more about the ExxonMobil matching gift program.

JP Morgan ChaseJP Morgan

JPMorgan will donate up to $3,000 in volunteer grants, in addition to matching gifts up to $1,000 to most types of nonprofits.

Read more about the JPMorgan Chase matching gift program.

Raytheonraytheon

Raytheon will match up to $5,000 a year for donations made to educational institutions.

Read more about Raytheon’s matching gift program.

Texas Instrumentstexas

TI will match gifts made to educational, arts, and cultural institutions. They match a maximum of $10,000 per employee.

Read more specifics about the Texas Instruments matching gift program.

Find out if your donors work for these matching gift companies in Dallas.

Matching Gift Content Calendar Marketing Through the Year

Matching Gift Content Calendar: Marketing Through the Year

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Incorporating matching gifts into your nonprofit’s marketing strategy can unlock significant fundraising potential year-round. However, timing is everything when it comes to making a matching gift impact. By aligning your campaigns with key dates, seasons, and donor behaviors, you can ensure your message resonates at just the right moments. And lucky for you, a matching gift content calendar can help you stay organized, intentional, and proactive in promoting these valuable opportunities.

That’s why, in this blog post, we provide a year-round guide to crafting a strategic matching gift marketing calendar. This includes key promotional opportunities, such as:

From New Year’s resolutions to year-end giving, we’ll explore how to integrate matching gifts into your outreach efforts, ensuring your nonprofit maximizes donor participation and doubles impact throughout the year.

Let’s get started⁠—at the beginning!

Maximize your matching gift content calendar with our ultimate guide to matching gifts.

Start-of-year follow-ups

When: January

The beginning of the year is a golden opportunity to follow up with donors from the previous year, especially those who contributed during the busy holiday giving season. Many donors may not have submitted their matching gift requests yet, and corporate deadlines for these submissions often fall early in the year.

(Fun fact: Companies like Best Buy, A&E Television Networks, H&R Block, Home Depot, and Fifth Third Bank have established matching gift deadlines the following year after a gift is made, allowing for a few-month grace period.)

By encouraging donors to act promptly at the start of the new year, nonprofits can tap into unclaimed matching gift revenue while it’s still accessible.

Here’s an example social media post you can use to get started:

Matching gift content calendar example: Start-of-year

To make the most of this opportunity, nonprofits should send personalized emails to donors who gave in the last year. For the best results, these messages should include clear instructions for submitting matching gift requests and provide links to tools that simplify the process. Highlighting the additional impact their match could create—such as doubling the number of meals provided or trees planted—can also inspire action.

Matching Gift Month

When: February

February is recognized as Matching Gift Month, which offers a perfect platform to amplify awareness of corporate matching programs. This dedicated month gives organizations an opportunity to focus their messaging on educating donors and building momentum around matching gift opportunities.

Many donors remain unaware of their employers’ programs, making this an ideal time to bridge that knowledge gap.

Here’s an example email header you can use to get started:

Matching gift content calendar example: match month

To leverage Matching Gift Month effectively, nonprofits can host educational initiatives like webinars or Q&A sessions to demystify the matching gift process. Sharing success stories and testimonials from past matches can also inspire donors by showing the tangible results of their contributions. Meanwhile, creative campaigns using themed hashtags, such as #MatchingGiftMonth, can expand reach on social media and encourage sharing among supporters.

Match Madness

When: March

March is synonymous with the excitement of college basketball’s March Madness, and nonprofits can use this energy to create their own “Match Madness” campaigns. These themed initiatives add a sense of urgency and fun to matching gift outreach, appealing to donors’ competitive spirits and encouraging them to take action.

Here’s an example social post you can use to get started:

Matching gift content calendar example: Match Madness

An effective Match Madness campaign involves setting a fundraising goal and tracking progress in real time, creating a dynamic and engaging experience for supporters.

Not to mention, borrowing sports-inspired messaging and graphics can make the campaign visually appealing and memorable.

Spring matching gift reminders

When: April-May

Spring is a season of renewal⁠—and an excellent time to remind donors about matching gift opportunities. Donors may still be eligible to submit matching gift requests for contributions made in the previous year, and you’ll likely have received a good amount of new-year gifts, too. This makes spring an ideal period to encourage matching gift follow-through.

Here’s an example social post you can use to get started:

Matching gift content calendar example: Spring

To capitalize on this season, nonprofits should send bright, cheerful reminders to donors, encouraging them to “spring into action” and double their impact.

Plus, newsletters and event follow-ups can be great places to incorporate matching gift messaging. Collaborating with companies to host spring workplace giving or volunteer events can further engage donors and employers in the matching gift process, too!

Summer matching gift reminders

When: June-August

Summer may be a slower season for fundraising, but it offers an opportunity to maintain donor engagement when they may have more downtime.

Reminders sent during the summer months can keep matching gifts at the top of mind and ensure nonprofits remain part of their supporters’ giving priorities.

Here’s an example social post you can use to get started:

Matching gift content calendar example: Summer

Summer campaigns can stand out by incorporating fun, vacation-themed messaging, such as “Make a splash this summer by doubling your gift!”

Multi-channel outreach, including social media posts, postcards, and emails, can effectively engage donors who may not be checking traditional communication channels as frequently during this period.

Fall matching gift reminders

When: September-October

As the year transitions into fall, donors begin preparing for year-end giving. This makes it an ideal time to educate them about matching gifts and how they can get involved.

Here’s an example social post you can use to get started:

Matching gift content calendar example: fall

Nonprofits can maximize this opportunity by hosting donor appreciation events that include discussions about matching gifts. These events, whether virtual or in-person, provide a platform to educate donors while thanking them for their support.

End-of-year matching gift follow-ups

When: November-December

The end-of-year giving season is a critical time for nonprofits, and matching gift follow-ups can significantly boost revenue during this period. Many donors give generously in December, making it essential to remind them to submit matching gift requests while the contributions are still fresh in their minds.

As the year comes to a close, time-sensitive reminders should emphasize submission deadlines and the potential for doubled impact of their gift.

(Fun fact: Companies like UnitedHealth Group, CVS Health, 3M, AAA, and Subway all have enacted end-of-year matching gift deadlines, adding a layer of urgency to year-end submission reminders.)

Here’s an example email header you can use to get started:

Matching gift content calendar example: end-of-year

Nonprofits can also highlight the tax benefits of year-end giving and matching gifts, providing donors with an extra incentive to take action.

Giving Tuesday matching gift outreach

When: Giving Tuesday and Matching Wednesday

Giving Tuesday is a global day of generosity⁠—and one of the most important days for nonprofit fundraising. Pairing matching gifts with Giving Tuesday outreach is a powerful way to encourage donors to maximize their impact. Not to mention, the day following Giving Tuesday has been dubbed Matching Wednesday, a powerful opportunity to get the previous day’s gifts matched while momentum is high.

Here’s an example email header you can use to get started:

Matching gift content calendar example: Matching Wednesday

Nonprofits can promote matching gifts through Giving Tuesday (and Matching Wednesday) emails, social media posts, and campaign landing pages. Meanwhile, real-time impact updates and countdowns can establish a sense of urgency and excitement, driving donors to act.

Partnering with corporate sponsors to offer special (or one-off) matches on this day can further amplify results, inspiring supporters to give and share the campaign with their networks.

Bonus: Affinity day/week/month messaging

When: Your organization’s affinity day, week, or month

Affinity days, weeks, or months, such as Earth Day or Pride Month, provide nonprofits with a unique opportunity to align matching gift messaging with causes that resonate deeply with their donors. These special occasions create a natural connection between corporate giving and a specific mission, inspiring supporters to participate.

To make the most of these opportunities, nonprofits should tailor their messaging to the themes of the event. For example, during Earth Day, a nonprofit focused on environmental causes could highlight how matching gifts double the number of trees planted or acres of land restored.

Meanwhile, partnering with corporate sponsors that share the same values can also increase visibility and participation in matching gift programs.

Wrapping up & additional resources

A well-executed matching gift content calendar empowers your nonprofit to stay ahead of the curve. This allows organizations to make the most of every opportunity to promote corporate matching programs. Start planning your matching gift content strategy today, and watch as your nonprofit’s impact grows month by month.

Remember, each reminder, campaign, or social media post is a chance to connect donors with the power of doubling their contributions—and fueling your mission more.

Interested in learning more about matching gift strategies? Check out these recommended resources to continue growing your knowledge:

  • The Ultimate Guide to Marketing Matching Gifts. Take a deep dive into everything you need to know about marketing matching gifts. This comprehensive guide covers strategies for promoting matching gift opportunities through email, social media, direct mail, and more.
  • How to Get Matching Gifts Trending at Your Organization. Looking to boost matching gift awareness within your nonprofit? Learn to engage staff, educate donors, and leverage technology to create a culture of matching gifts that drive long-term results. Get the guide to learn how!
  • Top 20+ Matching Gift Companies: Leaders in Corporate Giving. Discover the companies setting the standard in corporate philanthropy. This resource highlights over 20 top employers with generous matching gift programs, including program details, eligibility requirements, and key insights.

Get inspired by this matching gift content calendar with Double the Donation.