Prioritizing Accessibility in Matching Gift Fundraising

July 10, 2023/in Learning Center, Company Updates, About Double the Donation, Learning Center /by Adam Weinger

Prioritizing Accessibility in Matching Gift Fundraising

Matching gifts can be a powerful tool for nonprofits. Corporate donation matching and matching challenges allow teams to amplify the value of individual donations and maximize their impact on the cause. However, the matching gifts process can often be a complex and overwhelming one for donors⁠—ultimately leading to billions of dollars in available match funding going unclaimed. In light of this challenge, it’s crucial to prioritize accessibility in matching gift fundraising to simplify participation where you can.

We’ve written before on powerful ways to overcome common matching gift challenges and make the most of the opportunity for your mission. What you don’t want to do is cause supporters to face needless barriers due to an inaccessible matching gift experience. Thus, highly accessible software is a must-have in all situations.

So here, we’ll explore the impact of accessibility for matching gifts and discuss practical strategies to unlock your full potential. This includes:

The Importance of an Accessible Matching Gifts Strategy
Components of Accessibility in Matching Gift Fundraising
Understanding Key Accessibility Standards
Double the Donation’s High-Level Accessibility Framework

Accessibility is not just an ethical obligation in fundraising. It’s also a strategic decision that can significantly impact matching gift results by maximizing the inclusivity of your efforts.

And the more you know, the better you can position your team for success.

The Importance of an Accessible Matching Gifts Strategy

The importance of accessibility in matching gift fundraising cannot be overstated.

Adhering to accessibility standards aids organizations in creating inclusive digital experiences that cater to individuals with disabilities, improving their overall access to information and services. Regarding matching gifts, prioritizing accessibility means that all of your donors will be able to receive and interpret the information needed to get involved.

Not only will this result in more completed matching gifts coming your way, but it also ensures that participating donors have a more optimal experience doing so. This allows you to continue fostering positive relationships with supporters, who will appreciate your team’s commitment to inclusivity.

Plus, if you receive funding from government sources or other grantmakers with accessibility regulations, you can ensure your organization is up to par⁠—and won’t miss out on any opportunities available to you.

Components of Accessibility in Matching Gift Fundraising

A matching gift fundraising strategy typically involves a multifaceted approach to promoting the workplace giving opportunity. As a result, an effective accessibility plan should expect to account for multiple aspects of your overall engagement strategy.

This should include the following items, as well as any other matching-gift-related donor touchpoints and supporter-facing materials.

Written Matching Gift Information

Much of your audience is likely coming from a place with no prior knowledge regarding corporate gift matching. Thus, you’ll likely produce written content to explain the significance and process of matching gifts, encouraging donors to get involved.

From dedicated matching gift letters to quick blurbs in online content, it’s essential that you keep accessibility in mind. To ensure inclusivity in written matters, we recommend implementing the following practices:

Prioritize clear and concise language. Avoid complex or jargon-filled messages to increase readability and comprehension among your audience. It’s generally suggested that online content targets a 6th to 8th-grade reading level!

Follow a logical heading hierarchy. Organizing content using proper heading structure (i.e., H1, H2, H3, etc.) helps facilitate navigation and understanding for users employing assistive technologies.

Utilize appropriate formatting. Formatting techniques like short paragraphs, bulleted and numbered lists, and sufficient line spacing makes it easier to consume written materials. Plus, it increases “skimmability,” which is often the key to online content.

Enlist descriptive links for CTAs. When encouraging readers to take a specific action in digital communications, use descriptive link text when possible. This provides meaningful context as to the purpose of the intended action. For example, instead of a generic “Click here,” you might say, “Click here to search our employer matching tool.”

Multimedia Matching Gift Marketing Materials

An effective matching gift marketing plan typically encompasses a number of multimedia elements to attract and retain your audience’s attention. When incorporating images and videos to complement your written materials, accessibility should be a key consideration.

For matching gift videos, include closed captions to accommodate viewers with hearing impairments. This ensures inclusivity and allows everyone to engage with your content. Additionally, when using images, provide descriptive alternative text (ALT text) that accurately describes the visual content. This will assist users who rely on screen readers to understand the context and meaning of digital images.

Online Donation Platforms

In addition to the content you create yourself, it’s vital that any third-party resources are accessible as well. For example, your online donation pages may be created by a fundraising technology provider and embedded into your organization’s website. Still, it’s your organization’s responsibility to ensure that the forms meet your predetermined standards. This will likely include screen reader compatibility, form field accessibility, clear navigation, responsive design, and more.

Otherwise, you may end up with frustrated potential donors abandoning the giving process⁠. And without that initial donation, your nonprofit won’t qualify for the subsequent matching gift.

Looking for an online giving platform that will offer an optimal supporter experience? Double the Donation integrates with some of the industry’s top donation tools. Check out our 75+ partners here!

Dedicated Matching Gift Technology

Similarly, you’ll want to ensure that your matching gift software is committed to meeting accessibility standards as well. Typically a separate tool that integrates directly into your online donation platform, matching gift technology should also focus on offering an inclusive matching gift experience for your donors.

This should encompass every aspect of your matching gift promotions, from an embedded company search tool in your giving forms and confirmation page plugin to personalized email follow-ups. Key elements to remember include screen reader and other assistive technology compatibility, responsive design, form field accessibility and color contrast, and more.

And to ensure your technology provider continues to adhere to ongoing accessibility standards, it’s a good idea to look for a solution that conducts regular accessibility testing and complies with relevant standards.

At Double the Donation, we continually prioritize accessibility and strive to provide all users with a seamless matching gift experience. (Hint: Click here to skip to an in-depth look at Double the Donation’s accessibility criteria.)

Understanding Key Accessibility Standards

There are several accessibility frameworks and guidelines that help ensure tech-based products and services are accessible to individuals with varying abilities. Understanding the scope, priorities, and value of each criterion can go a long way as you develop your own organization’s approach to accessibility in matching gift fundraising.

Here are some of the main standards you might see when discussing digital accessibility:

Section 508

Section 508, established in 1973 and revised in 1998, is a U.S. federal law that mandates accessibility standards for electronic and information technology used by federal agencies. It outlines specific requirements for software applications, websites, and other digital content to be accessible to individuals with disabilities. Compliance with Section 508 is crucial for federal agencies, organizations providing goods or services to government agencies, and organizations receiving federal funding.

Web Content Accessibility Guidelines

Web Content Accessibility Guidelines, or WCAG, is a widely recognized set of guidelines developed by the World Wide Web Consortium (W3C). It provides detailed technical specifications and success criteria to make web content more accessible. WCAG has different levels of conformance, including A (minimum), AA (intermediate), and AAA (highest), which provide varying degrees of accessibility.

Accessible Rich Internet Applications

ARIA (Accessible Rich Internet Applications) is a set of technical specifications that enhance the accessibility of web content and applications. It provides additional attributes and properties that developers can use to make dynamic web content and interactive components more accessible to assistive technologies, such as screen readers.

European Accessibility Act

The European Accessibility Act (EAA) is legislation the European Union adopted in 2019 to harmonize accessibility requirements for various products and services as a way to build on the EU’s Web Accessibility Directive. The EAA aims to ensure equal access to digital technology across member states and improve the accessibility of information society services throughout the European Union.

Canadian Accessibility Standards

In Canada, there are different accessibility standards depending on the province or territory. For example, the Accessibility for Ontarians with Disabilities Act (AODA) sets accessibility standards for Ontario, including requirements for accessible websites and software. Meanwhile, the British Columbia Accessibility Act dictates standards for British Columbia, and the Act to Secure Handicapped Persons in the Exercise of Their Rights with a View to Achieving Social, School, and Workplace Integration establishes standards for Quebec.

These differing standards provide specific recommendations (and, in some cases, requirements) to ensure that developers design digital content with accessibility in mind. It’s important to remember that no one framework is above any other. Instead, it’s important to determine which set of criteria most closely aligns with your organization’s needs, audiences, and objectives.

Establishing a framework for your nonprofit⁠—and utilizing software and other technology that does the same⁠—ultimately certifies that your matching gift and other fundraising strategies comply with the applicable standards above. In the end, the goal is to produce an optimized and accessible matching gift experience for your supporters.

Double the Donation’s High-Level Accessibility Framework

At Double the Donation, we understand the importance of providing highly accessible tools for our clients and their end users. Of the various accessibility standards highlighted above, the most applicable criteria regarding accessibility in matching gift fundraising is that of Section 508⁠—the U.S. Federal accessibility standard. Thus, this is the framework that our team has committed to ongoing compliance with. Plus, our tools meet the criteria for ADA and WAI-ACT compliance as well.

In 2018, Double the Donation became the first matching gift provider to receive a VPAT (or Voluntary Product Accessibility Template) to reflect and communicate this compliance. As of June 2023, we have renewed our VPAT to meet updated standards, reflecting the continuous development of both our tools and the accessibility guidelines to which we adhere.

In other words, Double the Donation’s matching gift technology surpasses the U.S. federal government’s revised standards for accessibility, as outlined in Section 508 of the Rehabilitation Act.

And to this date, we remain the only matching gift software provider with a VPAT⁠. This demonstrates not only our ongoing commitment to accessibility but our user-centric product design and general stature as the leader in matching gift technology.

Want to know what that entails? The following elements are flagged as compliant by Double the Donation’s tools, according to WCAG 2.1.

Non-Text Content

Images on the website contain relevant alternative text.

Info and Relationships

The website has consistent headers and global table structures to establish clear information and relationships within the website. Screen readers properly identify most of the information available on the website. Visually impaired users are easily able to perceive the relationships between a particular element and its role.

Meaningful Sequence

The sequence of the content present on the website is meaningful and appropriate and does not affect the meaning of the provided content.

Sensory Characteristics

No information is present on the website which is based on sensory characteristics such as shape, size, location, sound, etc.

Use of ⁠Color

Color is not used as the only visual means of conveying information, indicating an action, prompting a response, or distinguishing a visual element.

Keyboard

The website supports standard keyboard navigation and input functions (including swiping to move between input fields and pressing [Double tap] to make selections). Keyboard focus moves sequentially throughout the website without the focus getting trapped in any section, and it is convenient to access the functionality.

Pause, Stop, Hide

A mechanism is provided to stop, pause, or hide the moving/ scrolling content.

Page Titles

Descriptive and correct page titles are present for pages throughout the website.

Focus Order

The focus moves in a correct sequence order on the website from left to right and top to bottom.

Link Purpose

All links are provided with appropriate link text, and the user would be able to understand the purpose of the link from its link text.

Pointer Gestures

All functionalities present in the website can be operated with a single pointer without a path-based gesture unless a multipoint or path-based gesture is essential.

Pointer Cancellation

No down-event of the pointer is used in the website to execute any part of the action.

Label in Name

All labels on the website include text, and the same text is defined in the code as well to assist speech recognition technologies.

Language of Page

The language attribute is correctly defined for the web pages.

On Focus

No interactive element is triggered automatically on receiving the focus.

On Input

Change of context does not happen when the user changes the setting of any input controls.

Labels or Instructions

The website provides support for motor-impaired and cognitive users as the labels and instructions are provided for the form fields, which are clearly visible and readable to such users.

Parsing

The markup of the website has complete start and end tags, attributes, and unique IDs.

Name, Role, Value

All the website elements have a proper label associated with their role, and the screen reader recognizes them correctly with updated values as well.

Orientation

The website does not restrict its view and operation to a single display orientation.

Contrast

The website adheres to minimum contrast standards.

Resize Text

The website is fully responsive. At a zoom of 200%, the site responds to that resolution by adjusting the UI as it would if the user were on a smartphone.

Images of Text

No information is conveyed to the user via an image of the text.

Reflow

The website does not require scrolling in two dimensions to present content without loss of information in 400% zoom.

Non-Text Contrast

The website user interface components have a contrast ratio of at least 3:1 against adjacent color(s).

Text Spacing

The website is compliant with WCAG text spacing requirements.

Content on Hover or Focus

The content that is triggered by hover or focus is dismissible, hoverable, and persistent.

Headings and Labels

Headings and Labels on the website provide sufficient detail of the content they are describing.

Focus Visible

All the elements present in the website have focus visibility.

Consistent Identification

Components that provide the same functionality throughout the website can be easily identified by the user.

Status Messages

The updated content automatically notifies the visually impaired users via a screen reader.

In other words, Double the Donation takes accessibility seriously⁠—and we continue to pursue a positive user experience for donors and nonprofit teams of varying abilities.

Wrapping Up & Next Steps

By making a tangible effort to highlight and prioritize accessibility in your organization’s matching gift strategy, you can foster a sense of inclusivity within your fundraising. After all, you surely want all your donors to be able to support your cause in this way.

So take the steps to test your existing matching gift strategy. Is your website up to standard? Does your matching gift platform adhere to a fully accessible framework? (Hint: if you already use Double the Donation’s tools, the answer is yes. If you’re not already a client, click here to get a personalized demo!)

When everyone, regardless of their abilities or limitations, can contribute to your nonprofit’s matching gift success, you’ll be set to make the most of the workplace giving opportunities in your network.

Best of luck!

Interested in uncovering more ways to improve your matching gift fundraising strategy? Check out these recommended resources to keep learning:

Top 24 Matching Gift Companies: Leaders in Philanthropy. Explore some of the most well-known and standout matching gift companies. These generous employee match initiatives can help kickstart any organization’s fundraising efforts.
14 Types of Matching Gift Letters Every Nonprofit Should Send. Simplify your team’s matching gift outreach with these suggested matching gift letters. Plus, jump in with free, customizable templates for each type of message!
8 Ways to Encourage Donors to Submit Employee Matching Gift Requests. Accessibility in matching gift fundraising can go a long way. And these additional tips and strategies can help drive more matching gifts to completion than ever before.

Double the Donation launches Matching Gift Academy: New Training and Insights for Fundraisers

New Matching Gift Academy: Training + Insights for Fundraisers

July 6, 2023/in Learning Center, About Double the Donation, Marketing Strategies, Learning Center /by Adam Weinger

Double the Donation is excited to announce the launch of our Matching Gift Academy, a new learning platform that helps organizations gain a deeper understanding of matching gift best practices and identify opportunities to maximize their 360MatchPro account usage.

The launch of the Matching Gift Academy represents Double the Donation’s continued commitment to helping organizations of all sizes fully harness the power of corporate matching gift education. The content covered will span a variety of topics that include marketing matching gifts, verifying matching gift requests, fine-tuning your corporate partnership plans, and using your matching gift technology to its fullest potential.

No matter the volume of matching gifts your organization receives, the Academy contains valuable insights that, when incorporated into your strategy, will help you raise more⁠—without all of the guesswork.

Interested in learning more about the Matching Gift Academy and how you can use it to propel your matching gift efforts to the next level? You’ve come to the right place!

In this guide, we’ll cover:

Let’s dive in and learn more about this exciting launch!

Who Can Benefit from Enrolling in the Academy?

As the matching gift landscape continues to expand, fundraising organizations must cultivate strong matching gift knowledge among team members. The content in our Matching Gift Academy offers succinct, valuable resources to aid in that knowledge cultivation.

Whether you are a matching gift coordinator, a director of development, a marketing professional tasked with incorporating matching gifts into campaigns, or a finance professional that handles incoming matching gift funds, our content will enhance your ability to articulate matching gift opportunities and incorporate them seamlessly into your ongoing operations.

Plus, we have rolled out unique training videos that highlight 360MatchPro features. Use these videos to learn if 360MatchPro is right for your organization and to gain a better understanding of the tool. Or, if you are a current user, dive in to learn more about your account and take advantage of all your available features.

Whether your organization is considering 360MatchPro, has a new team member accessing your existing account, or just wants to identify opportunities to better utilize your subscription, you will want to sign up and begin diving into our account insights.

Tip! We recommend using the Matching Gift Academy as an onboarding tool for new team members. Get your new hires up to speed on matching gifts and how your organization prioritizes this fundraising source!

What Types of Content Does the Academy Offer?

Within Double the Donation’s Matching Gift Academy, you will receive access to two learning courses.

Our first learning course “Leveraging Matching Gifts: Strategy Insights” covers an expanse of matching gift fundraising best practices. As you progress through the content in this course, you will gain a robust understanding of the matching gift landscape.

Topics include (but are not limited to):

Marketing matching gifts;
Capturing matching gift metrics;
Encouraging donors to submit requests;
Cultivating strong relationships with matching gift donors and companies;
And more!

The curated content can be used to get your team up-to-speed on the industry and will enrich your ability to use matching gifts as a value-add in your fundraising efforts.

Our second learning course “Understanding 360MatchPro: Account Usage Best Practices” offers training and insights on our 360MatchPro matching gift automation tool. The content provided will help you understand and optimize your 360MatchPro account to unlock greater matching gift revenue growth. By following the best practices and familiarizing yourself with 360MatchPro’s standout features, you’ll feel equipped to finetune your strategy moving forward and derive the most value from your subscription.

How is the Content Structured?

Content within the Matching Gift Academy is primarily delivered through video lessons, taught by our instructor, a matching gift expert with plenty of insights to share. However, to supplement your learning, we have also compiled relevant blog articles, PDF resources, and slide decks that can be leveraged to enhance your knowledge. These resources are accessible from within the course.

Each course is divided into modules that are broken down even further into lessons. This content structure allows you to digest information and self-pace your learning according to your schedule.

While the course content is parsed out in this structure, you will not need to watch the content in any particular order. If there are certain modules or lessons that you think would benefit you more than others, or if you want certain teams to only watch certain modules, you have the ability to skip around as you please! This structure ultimately makes socializing matching gifts at your organization easier than ever before.

To develop the most robust understanding of matching gifts and transform your strategy though, we recommend progressing through all of the learning content in both our “Leveraging Matching Gifts: Strategy Insights” course and our “Understanding 360MatchPro: Account Usage Best Practices” course. Upon successful completion, you will receive a certificate that demonstrates your mastery of content and complete knowledge of matching gifts and matching gift technology!

How Can I Enroll and Get Started?

If you are a current 360MatchPro user, within your account, you will find a unique coupon code to get this $199 value offering for free. Simply navigate to the resources tab of your account, and select ‘Matching Gift Academy.’ Your code will appear at the bottom of that page. If you are not yet a 360MatchPro user, schedule a demo with our team and ask about how you can gain access to the Matching Gift Academy!

We are excited to introduce this new content to teams and give you the opportunity to leverage this knowledge at your organization. You can take just three simple steps to get the most out of this offer.

Enroll in the Matching Gift Academy.
Progress through the content in both courses.
Earn a certification to highlight your knowledge.

The Matching Gift Academy is an exceptional resource to help your organization make the most of matching gifts.

Double the Donation’s Matching Gift Academy can be used to integrate matching gifts into your organization’s fundraising and set you up for ongoing, sustainable success from this revenue source. Whether you use the Matching Gift Academy during new team member onboarding or in your day to day work, you’ll find you can quickly gather insights that will help you better leverage match opportunities.

Donorbox and Double the Donation Elevate Partnership with New 360MatchPro Integration

June 27, 2023/in About Double the Donation /by Adam Weinger

Double the Donation and Donorbox proudly announce a new integration between Donorbox forms and 360MatchPro, Double the Donation’s most advanced matching gift automation platform. The integration upgrades nonprofits from an integration with Double the Donation’s legacy solution, which was sunsetted to make space for more advanced functionality.

“Matching gifts are a powerful way to boost the impact of our nonprofits, and we’ve seen that firsthand through our long-term collaboration with the Double the Donation team,” said Charles Zhang, CEO of Donorbox. “We’re excited about what this new integrated solution will do to significantly increase that value.”

Clients of Donorbox and Double the Donation can now enjoy the benefits of 360MatchPro’s leading matching gifts follow up process. The donor can share their company name at the time of giving, get their next steps directly on the confirmation page, and get smart automated follow ups, customized to the nonprofit’s branding and the donor’s individual eligibility.

“We’ve already seen a lot of success for our nonprofit clients using our prior integration over the years,” said Adam Weinger, President at Double the Donation. “We’re looking to take those matching gift wins to the next level and really boost revenue for orgs looking to raise more through this new integration.”

Read on to learn more about this updated integration!

Activate in Second and Start Raising More from Matching Gifts!

With the new and improved 360MatchPro integration between Donorbox and Double the Donation, all that’s required for Donorbox users is a 360MatchPro account. Then, clients can enter their 360MatchPro API keys into their Donorbox account to activate the integration. Easy as that! Now, 360MatchPro’s tools will appear on the client’s Donorbox donation forms.

Once the activation process is complete Donorbox donors can discover their match eligibility on the donation form and take their next steps directly from the confirmation page. After this, 360MatchPro can send customized emails directly to the donor to encourage them to complete the match process. Another perk of the upgraded integration? Matching gift auto-submisison capabilities can now be utilized by eligible donors.

Drive More Matching Gifts to Completion with 360MatchPro!

Donorbox and Double the Donation have been partners for years, and the most recent update to the partnership takes matching capabilities to the next level. See some newly available features below:

Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

Ready to start raising more with matching gifts? Schedule a personalized demo today and let us know you use Donorbox when you book!

About Donorbox: It’s undoubtedly the ‘keep it simple’ approach applied to products, user interface, and app integrations that makes Donorbox so appealing to nonprofits. Available in 96+ countries, 11 languages, and over 45 currencies, the core multi-step donation form is simple, yet flexible and intuitive for nonprofits and donors to set up, customize, embed, and manage. Multiple secure payment methods place Donorbox in the same class as regular fundraising software, but easily scheduled, and managed, recurring donations are the hero of this product offering. When you add all that to the lowest conversion fee in the market, it is clear why over 50,000 nonprofit organizations trust Donorbox as their partner in making the world a better place.

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts.

Smart Resources for Essential Matching Gift Education

June 16, 2023/in Learning Center, About Double the Donation, Learning Center /by Adam Weinger

Matching gifts are a continuously underutilized funding source for nonprofits, schools, and other fundraising organizations. One of the biggest challenges leading to the underutilization is a significant and widespread knowledge gap. As a result, the solution to such a problem is strategic matching gift education with accessible resources for doing so.

And Double the Donation is here to help! Our primary objective is to provide organizations with the tools and understanding necessary to implement effective long-term matching gift strategies. To bridge the knowledge gap and empower nonprofit teams like yours, we’ve published (and continue to produce) a number of valuable resources on the topic.

These include:

Double the Donation’s Matching Gift Academy
Expert Workplace Giving Webinars
Free Matching Gift eBooks & Downloadable Resources
Our Continuously Updated Matching Gifts Blog

Ready to explore our top recommended educational materials and see how they can guide your organization’s efforts? Let’s dive in.

(Hint: Use these resources to train your nonprofit staff and volunteers. An effective matching gift strategy often begins with your internal team!)

Double the Donation’s Matching Gift Academy

Interested in exploring matching gifts in an online learning environment? Double the Donation now offers the industry’s first-ever Matching Gift Academy.

Currently, this academy contains four built-out modules, more than seventeen lessons, three hours of video content, and exclusive downloadable resources to provide learners with a comprehensive look at all things matching gifts. Topics include:

Matching Gift Crash Course: The Basics
Understanding Common Matching Gift Challenges & Finding Solutions
Assessing Your Current Matching Gift Strategy: Improving Outcomes
Marketing Matching Gifts: Effective Strategies

GO TO THE MATCHING GIFT ACADEMY

Expert Workplace Giving Webinars

Webinars have become a go-to resource for organizations seeking practical and engaging training opportunities. This type of “web-based seminar” offers a platform for experts to share their insights, strategies, success stories, and more. As a result, the Double the Donation team typically hosts a few webinar sessions each week, with a primary focus on matching gifts and corporate philanthropy opportunities for nonprofits!

Check out the quick overview video below to learn more:

If you’re looking for engaging matching gift educational resources, we strongly urge organizations like yours to participate live in our upcoming webinars or access recorded sessions by exploring the Webinar Hub on our site. We’ve even compiled a list of on-demand recordings below to ensure flexible training materials are available whenever you need them.

GO TO THE WEBINAR HUB

A few of our favorite matching gift webinars

Free Matching Gift eBooks & Downloadable Resources

In addition to our live and on-demand webinar presentations, our team has also created numerous free downloadable resources to serve as practical guides and tools for supporting successful matching gift fundraising. Often taking the form of eBooks, checklists, templates, and more, these resources aim to provide nonprofits and other fundraising organizations with comprehensive knowledge surrounding corporate giving opportunities.

We recommend utilizing these resources for team-wide training and to aid in implementing a well-thought-out matching gift fundraising plan.

GO TO THE RESOURCE CENTER

A few of our favorite matching gift eBooks

Our Continuously Updated Matching Gifts Blog

Double the Donation takes pride in our matching gift blog, which is intended to provide helpful knowledge regarding just about every aspect of the matching gift process for nonprofits, schools, and other fundraising institutions.

By exploring our in-depth blog, nonprofit staff and volunteers can gain a deeper understanding of the potential impact of matching gifts, discover creative strategies for donor engagement, and learn from real-life examples of successful appeals.

Not to mention, our blog is constantly being updated with timely insights into matching gift fundraising practices, current trends, success stories, and much more. So don’t forget to check back regularly to explore new posts each week.

GO TO THE BLOG

A few of our favorite matching gift blog posts

Still looking to bring your matching gift strategy to new heights? Streamline matching for everyone involved with Double the Donation’s complete automation platform, 360MatchPro. You can even kickstart the process by requesting a personalized demo here!

Already a Double the Donation user and looking for specific insights regarding the software? Browse our Knowledge Base for answers to frequently asked questions, detailed integration guides, and more.

Bottom line: Equipping your team with essential knowledge and strategies can help inform and improve your organization’s matching gift plans. Good luck!

Overcoming Matching Gift Roadblocks [Helpful Solutions]

June 16, 2023/in About Double the Donation /by Adam Weinger

In the world of nonprofit fundraising, one valuable⁠—yet often overlooked⁠—resource is that of corporate matching gifts. These programs empower donors to multiply their contributions by requesting matching gifts from their employers. But, like any fundraising strategy, there are a few commonly faced matching gift roadblocks that nonprofits and other organizations must navigate in order to make the most of the opportunities available.

If you’re a fundraising team looking to generate additional revenue through employer matching gifts, you’ve come to the right place. Throughout this guide, we’ll delve into various roadblocks that nonprofits tend to face when it comes to matching gifts. Then, we’ll tackle each issue head-on and offer practical solutions that have proven successful for nonprofits like yours.

These include the following common challenges:

Absence of an internal matching gift fundraising plan
Lack of donor awareness surrounding the initiatives
Unknown donor eligibility regarding matching gifts
Incomplete match requests by program deadlines
Insufficient staff resources for pursuing matching gifts
Limited tracking through the match lifecycle

Whether you’re just starting to explore matching gifts or have already encountered these hurdles firsthand, this resource will provide you with the knowledge and strategies needed to unlock this valuable revenue stream.

Let’s get started!

Roadblock #1: Absence of an internal matching gift fundraising plan

Matching gifts can provide nonprofits and schools with a powerful and widely accessible form of revenue that brings their existing fundraising strategies to new heights. However, many organizations continue to take a passive, “If it happens, it happens” approach to matching gifts.

In reality, though, a proactive matching gift strategy can go a long way. In fact, if your organization’s whole team⁠—including board members, fundraising professionals, marketers, and more⁠—is not on board with corporate matching gifts, you’re likely to miss out on a ton of opportunities for your cause.

Solution #1: Establishing and communicating a strategic matching gift roadmap

Without a well-thought-out plan, it can be challenging to effectively leverage matching gifts and maximize fundraising. The answer? Developing a strategic matching gift roadmap to guide your team’s efforts toward success.

This should include:

Defining your goals: Begin by setting specific goals. Determine how much funding you aim to raise through matching gifts and identify the key areas or projects that will benefit from these additional resources. Having clear objectives will help inform the rest of the roadmap for your efforts.

Educating your team: Ensure that your staff, board members, and volunteers are aware of the potential of matching gifts and understand the process involved. Provide training and resources to familiarize them with the basics of matching gifts, including the benefits and impact they can have on your organization. When informed, your internal team can be some of your greatest proponents of matching gift opportunities!

Developing a communication strategy: Craft a clear and compelling message about matching gifts to communicate with your donors and supporters. Then, utilize various marketing channels such as email, social media, and your website to educate and motivate donors to participate.

Uncovering match-eligible donors: Identify and familiarize your team with companies that offer matching gift programs⁠—including their eligibility criteria, match ratios, and submission procedures. From there, you’ll want to collect donor employment information and establish which individuals work for companies that match! This information will help you tailor your messaging and outreach efforts accordingly.

Monitoring and tracking matching gift success: Don’t forget to regularly monitor the progress of your matching gift program, either! Keep track of match-related metrics such as the number of matching gift requests received, total funds raised, the impact on your overall fundraising efforts, and more. Use this data to evaluate the effectiveness of your strategy and make adjustments as needed.

Roadblock #2: Lack of donor awareness surrounding the initiatives

Despite more than 26 million individuals working for companies that match employee donations, studies indicate that an estimated 78% of the group has never been informed about the opportunity. And when match-eligible donors remain unaware of their employers’ match initiatives, they’re not able to participate in the programs!

Ultimately, this is one of the most significant matching gift roadblocks facing nonprofits and their donors. In fact, a lack of awareness is a significant factor in the resulting $4 to $7 billion worth of matching gift funds going unclaimed each year.

Solution #2: Marketing matching gift opportunities through multiple channels.

Many companies offer to match employee donations to qualifying causes but don’t actively promote the opportunity to their workforce. That’s why nonprofit organizations are increasingly taking the initiative to market matching gifts themselves.

We recommend taking a holistic marketing approach that incorporates all of your favorite donor communication channels. This might include your…

Website (with a detailed matching gifts page, a section in your “Ways to Give” page, blog posts, navigation menu, etc.)
Donation process (specifically with a company search tool on your giving forms and a blurb directing donors to take suggested next steps on the confirmation screen)
Email (through acknowledgment emails, dedicated matching gift follow-ups, staff email signatures, donor newsletters, end-of-year reminders, and more)
Social media (sharing posts, stories, and videos on your Facebook, Twitter, Instagram, LinkedIn, and more)
Direct mail (including, but not limited to, matching gift letters, postcards, inserts, return envelopes, and welcome packets)

Regardless of the channels you choose, be sure to develop engaging content that highlights the impact of matching gifts for your mission. Craft persuasive messaging that communicates the value and importance of donor participation in matching gift programs and inspires individuals to take their next steps.

Once your supporters are familiar with the idea of matching gifts, they’ll be more likely to get involved.

Roadblock #3: Unknown donor eligibility regarding matching gifts

Without knowing which companies your donors work for, it can be difficult to determine if their employers match—and whether they’d qualify for that program specifically.

After all, we previously mentioned that most eligible donors have no idea that their companies offer such programs. Thus, it’s a good idea for your organization to take the initiative to uncover match-eligible donors on your own.

Solution #3: Using numerous screening methods to determine employment information

When it comes to identifying matching gift opportunities, the most crucial piece of information you’ll need pertains to your donors’ current employment. Fortunately, there are a few key ways to collect this information.

These include…

Email domain screening ⁠— If a donor inputs their email address as “johndoe@waltdisney.com” when completing the giving process, you can likely assume that the individual works for the Walt Disney Company. Make a note of this information for future reference!
Donation page search tool ⁠— Embedding a company search tool on your donation form or confirmation screen empowers donors to look into their employers’ programming. Plus, it can record the company name that an individual inquires about and store the information in their donor record.
Post-transaction follow-ups ⁠— For donors who opt not to provide employment details while giving, you’ll want to trigger post-donation emails that encourage supporters to share the information after the fact. This can include a link to the same company search tool that records individuals’ responses to enable tailored outreach moving forward.
Employer appends ⁠— Working with a third-party data appends service can provide your team with access to additional employment information you were unable to uncover on your own. Typically, all you need to do is locate an employer appending company and share the data you do have regarding your donors with unknown employers. The service company scans the details provided against its comprehensive datasets and matches individuals with employment information with relatively high levels of accuracy.

You don’t have to choose just one method, either. According to our research, leveraging multiple approaches for obtaining employment information results in an average of 77% more match-eligible donations being identified. And once you have access to this information, you have what it takes to more effectively uncover and pursue matching gift opportunities.

Roadblock #4: Incomplete match requests by program deadlines

Another common matching gift roadblock occurs when donors, regardless of whether they’re aware of the opportunity, simply do not complete their employers’ submission forms prior to the associated deadlines.

Even when a company offers a matching gift program, if a donor fails to submit their request for a match in time, your organization is not going to receive a corporate gift in response.

Solution #4: Following up with post-transaction matching gift reminders

Sometimes all it takes is a well-planned reminder or two to encourage donors to complete the matching gift submission process.

By following up with donors soon after they make their initial gifts, your nonprofit can remind donors about the availability and impact of corporate matching. That’s usually enough to inspire qualifying individuals to complete the steps for their employers! And for unclaimed matches, you can even trigger end-of-year matching gift reminders as well⁠, prompting donors to submit their matches before the year’s end⁠—which is a popular request deadline.

Through a combination of donation acknowledgment emails, post-donation matching gift outreach, and more, you can ensure that donors are aware of matching gift opportunities, complete match requests, and meet program deadlines⁠. Thus, maximizing your potential for funding.

Roadblock #5: Insufficient staff resources for pursuing matching gifts

Taking a manual approach to matching gift management and promotion typically requires a significant investment of an organization’s resources⁠. Thus, short supplies of time, effort, personnel, and more can hinder an organization’s ability to fully leverage matching gift programs.

In fact, according to statistics from Nonprofits Source…

“80% of nonprofits said they have difficulty building strong corporate partnerships and workplace giving strategies with limited staff and resources.”

With many organizations’ fundraising and day-to-day operations already stretched thin, this finding highlights the challenges that teams often face when aiming to ramp up their matching gift efforts without the right tools in their toolkits.

Solution #5: Automating the matching gift experience with dedicated technology

No time to pursue matching gift opportunities on your own? No problem. Nowadays, there’s technology for that! Like many other aspects of the fundraising process, smart software solutions can streamline organizations’ efforts and ultimately raise more.

If a lack of time and energy is holding you back, it’s probably time to invest in a dedicated matching gift platform to automate the process from start to finish. These tools, like Double the Donation’s industry-leading solution, 360MatchPro, can help identify matching gift opportunities, trigger personalized donor outreach, and provide detailed reporting capabilities that drive results without you lifting a finger.

Employing such a tool ultimately empowers organizations like yours to reduce the manual effort required from their staffs, allowing them to focus on other critical fundraising and mission-focused activities.

Roadblock #6: Limited tracking through the match lifecycle

Another roadblock nonprofits often encounter has to do with a lack of tracking capabilities through the match lifecycle. Even after guiding donors directly to their online submission forms, many organizations ultimately have no idea whether their donors complete the process. Let alone whether their employers are approving and disbursing their matches.

Inadequate tracking can result in a lack of transparency, difficulty evaluating the effectiveness of an organization’s matching gift efforts, and missed opportunities to appreciate and acknowledge completed matches.

Solution #6: Using data and encouraging donor communication throughout the process

The #1 way you can utilize effective matching gift lifecycle tracking is to communicate with donors throughout the matching process. Plus, you’ll want to encourage supporters to keep your team informed, as well.

For example, when you send matching gift reminders encouraging recipients to submit their match requests, incorporate an easy way for them to let you know when they complete the process. It can be as simple as a button that says, “I’ve submitted my match!”

This way, you’ll know to thank the individual for taking steps to secure a match on your behalf, keep an eye out for additional information being asked of your organization (i.e., to verify the initial contribution), and better forecast incoming matching gift revenue. If you see that a potential match is stuck at a particular stage for any length of time, you can enlist targeted efforts to push that match to the next step.

You’ll want to implement tracking and reporting systems that capture and store data related to matching gift opportunities. Then, follow them through to completion. Ensure your systems track the status of match requests, identify funds received, and record the impact of matching on fundraising. From there, regularly review and analyze this data to gain insights and optimize your matching gift program accordingly.

Next Steps

Every matching gift roadblock presents an opportunity for growth. By proactively addressing these challenges, your nonprofit can tap into the immense potential of workplace giving to fuel your mission.

As you move forward, keep in mind that donors love participating in their employers’ matching gift initiatives. They typically just need a gentle push in the right direction!

Ready to learn more about overcoming matching gift roadblocks and enhancing your organization’s corporate fundraising strategy? Check out these recommended resources:

Double the Donation’s Matching Gift Academy. Our Matching Gift Academy provides a complete overview of corporate matching gifts. Specifically, dive into Course 1, Module 2 to dive deeper into common matching gift challenges and our expert recommendations for addressing them.
8 Ways to Encourage Donors to Submit Employee Matching Gift Requests. This comprehensive guide shares several methods for motivating donors to complete matching gift requests, thereby maximizing fundraising potential. Explore practical strategies to inspire action and secure additional revenue for your cause.
What You Need to Know About Retaining Matching Gift Donors. Dive into the importance of donor retention for matching gifts. Find out how to cultivate long-term relationships with matching gift donors, build personalized stewardship plans, express gratitude, and more. In the end, it helps ensure continued support and sustained impact.
5 Fundraisers with Standout Matching Gift Success. In this inspiring blog post, discover five real-life fundraising organizations that achieved remarkable success with matching gifts. Learn from the strategies that led to outstanding matching results and see which practices you can leverage for your cause!

Advance from Gravyty and Double the Donation Partner with 360MatchPro Matching Gifts Integration

June 16, 2023/in About Double the Donation /by Adam Weinger

Advance from Gravyty and Double the Donation are proud to announce their new partnership together, servicing higher education institutions as they aim to raise more in revenue from corporate matching gifts.

“Advance from Gravyty focuses on helping educational institutions of all sizes and nonprofit organizations accept donations from their supporters with powerful technology and seamless, customized experiences,” said Sevonne Eliyahu, President of Gravyty. “It was a natural next step for us to empower our partners with the ability to fundraise with 360MatchPro’s powerful and easy-to-use matching gift tools.”

The new integration, which places 360MatchPro’s autocomplete search tool and matching gift plugin on Advance from Gravyty digital giving forms, empowers donors to discover their match eligibility and take their next steps toward matching gift success by guiding them through the process.

“Double the Donation is dedicated to helping close the awareness gap that surrounds matching gift knowledge,” said Adam Weinger, President at Double the Donation. “Our partnership aims to educate donors while they give, resulting in a better experience and increased revenue for our mutual clients.”

Activate in Seconds and Start Raising More from Matching Gifts!

Activating the Advance and 360MatchPro integration is quick and easy. All a client will have to do is reach out to their Gravyty Client Success team to activate their integration using their 360MatchPro API keys, and the connection will be established with no effort on the school’s side.

Once this is complete, schools and universities can now share matching gift and corporate giving details with their donors and supporters directly from the giving process by helping them discover their match eligibility on the donation page and take their next steps from a prompt on the confirmation page.

360MatchPro will also kick off matching gift follow ups to donors to ensure the highest conversion rate for matching gifts submissions as possible. These automated messages are sent at an optimal time set by the university or school to fit into their greater outreach strategy.

Drive More Matching Gifts to Completion with 360MatchPro!

Advance from Gravyty and 360MatchPro by Double the Donation integrate to give schools and universities a seamless matching gifts experience to increase donations through additional corporate participation. The possibilities are endless when these two platforms are connected–check out some extra benefits below!

Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

Ready to get started with raising more from matching gifts? Request a demo today and let us know you use Advance by Gravyty for your fundraising!

About Gravyty: Gravyty is the leading provider of purpose-driven technology, providing nonprofits, organizations, educational institutions and corporations the tools they need to create an engaging community and fundraise smarter. Backed by K1 Investment Management, Gravyty has $72 million in funding and six strategic industry acquisitions to build a holistic, mission-driven ecosystem of solutions. Gravyty is headquartered in the United Kingdom, with operations in the United States, Canada, South America and Israel. For more information, visit https://gravyty.com/.

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June 6, 2023/in About Double the Donation /by Adam Weinger

GiveSmart by Community Brands Integrates with Double the Donation in New Matching Gift Partnership

May 24, 2023/in About Double the Donation /by Adam Weinger

Double the Donation and GiveSmart by Community Brands have just released a new integration on GiveSmart fundraising forms with 360MatchPro, Double the Donation’s advanced matching gift automation software. The new integration allows nonprofits to raise more from matching gifts by taking the stress out of discovering donors’ match eligibility.

“Adding 360MatchPro to GiveSmart fundraising functionality was a no-brainer from the start,” said Steve Greanias, General Manager at GiveSmart. “We’re aligned closely on our mission: help organizations raise more without increasing their teams’ efforts. This new integration does just that, and with the most powerful matching gift software out there.”

The new integration focuses on helping donors discover their eligibility and deepen their impact without having to reach back into their own pockets.

“Matching gifts are a great fundraising resource because the number one roadblock is a simple issue of donor awareness,” said Adam Weinger, President at Double the Donation. “Our new integration interacts with donors at the time of giving to help remove that roadblock.”

Read on to learn more about the integration and how it benefits mutual users of GiveSmart fundraising and 360MatchPro.

Activate in Seconds and Start Raising More in Matching Gifts!

The GiveSmart and Double the Donation teams have made sure that setup is simple for nonprofit clients. When an organization goes to their GiveSmart settings and navigates to integrations, they’ll be able to enter their public and private API keys from their 360MatchPro account. Once they’ve entered their keys and verified their connection, they can then add the 360MatchPro auto-complete search tool to all relevant donation forms.

Once 360MatchPro is placed on the nonprofit’s donation forms, their donors can then search their company name during the giving process. Once the donor has completed their gift, they can check their email for a personalized message from the nonprofit, powered by 360MatchPro, prompting them to continue the matching gift process and submit their match request.

Donors deepen their impact while nonprofits can engage with their supporter base in new and exciting ways that encourage more boosted revenue!

Drive More Matching Gifts to Completion with 360MatchPro!

The GiveSmart and 360MatchPro integration responds to nonprofit and school requests for powerful integrated matching automation. Some more benefits of this automation can be found below:

Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

Ready to start raising more with matching gifts? Schedule a personalized demo today.

About GiveSmart by Community Brands: GiveSmart is a fundraising, event management and donor management software with the mission to help nonprofits, schools, and foundations reach their fundraising goals while creating an engaging, exciting, and easy year-round giving experience for donors. GiveSmart has helped its partners raise over $6 billion. Learn more at givesmart.com.
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts.

Double the Donation and Allegiance Group Enhance WeDidIt Integration to Streamline Matching Gift Experience

May 11, 2023/in About Double the Donation /by Adam Weinger

Allegiance Group and Double the Donation are excited to announce their expanded matching gift integration. These partners remain committed to helping fundraising organizations fully harness the power of corporate matching gifts as a funding and donor engagement tool. Allegiance Group’s WeDidIt donation forms now integrate directly with 360MatchPro, Double the Donation’s industry leading matching gift software.

With the new 360MatchPro integration, WeDidIt clients can more fully engage donors with matching gifts and track that engagement throughout the matching gift process. Specifically, 360MatchPro can now embed seamlessly into WeDidIt forms and present donors with their exact matching gift next steps on those confirmation pages. Allowing donors to kick off the matching gift request process immediately following their contribution increases follow-through and empowers donors while they are still in the giving mindset.

“This 360MatchPro integration will help our clients earn more matching gift revenue to benefit their mission. 360MatchPro makes it easy for donors to submit their matching gift request and makes it easy for nonprofits to craft an effective, ongoing matching gift strategy. This is a win-win for donors and fundraising teams, and we look forward to seeing our clients succeed,” says Logan Montone, Product Manager of WeDidIt at Allegiance Group.

Along with providing donors their matching gift next steps on the confirmation page, this enhanced integration will allow mutual clients to automate matching gift outreach to all donors post-contribution. These matching gift emails serve as an engaging touchpoint and increase client success in identifying match opportunities and driving those matches to completion. By using this enhanced 360MatchPro and WeDidIt integration, nonprofits will be equipped to take a more proactive approach to matching gifts and track their progress along the way. Within their 360MatchPro dashboard, clients will be able to access rich matching gift strategy insights.

“While helping donors navigate corporate matching can unlock your success, manually following up with donors and tracking their engagement can present challenges,” says Adam Weinger, President of Double the Donation. “This enhanced WeDidIt integration eliminates those manual steps so that nonprofits can drive more matches to completion with less effort.”

360MatchPro works seamlessly with Allegiance Group’s WeDidIt donation forms, improving the matching gift experience for donors. Leveraging this automation, nonprofits can feel confident in their matching gift efforts.

Activate in Seconds and Start Raising More from Matching Gifts!

Activating the WeDidIt and 360MatchPro integration is simple. Once nonprofits navigate to the organizations setting within their WeDidIt account, they just need to retrieve their public and private API keys from their 360MatchPro account and plug them into the 360MatchPro by Double the Donation section.

From there, you can select which campaigns you would like to activate 360MatchPro on specifically within your WeDidIt campaigns settings! Once organizations begin leveraging the integration, they will be able to determine their donor’s matching gift eligibility during the donation process and provide eligible donors their matching gift next steps on the confirmation page. From there, organizations can send automated matching gift emails to encourage submission!

This integration can help fuel matching gift revenue for organizations!

Looking to learn more? Check out our in-depth integration guide to get started.

Drive More Matching Gifts to Completion with 360MatchPro!

360MatchPro ensures your matching gift opportunities don’t fall through the cracks.

Take advantage of this solution to:

Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

Ready to drive matching gifts for your next fundraising effort? Schedule a personalized demo to learn how matching gifts can fund your mission.

About Allegiance Group: Allegiance Group helps you grow your supporter file, increase giving loyalty, elevate your brand experiences and enhance your technologies. To learn more, visit: https://teamallegiance.com/contact-us/

Tiltify Partners with Double the Donation for 360MatchPro Matching Gifts Integration

May 10, 2023/in About Double the Donation /by Adam Weinger

Double the Donation and Tiltify answer the call for advanced matching gift functionality with an all new integration between Tiltify donation forms and 360MatchPro, the leading matching gift automation software for nonprofits and educational institutions.

“Our integration with Double the Donation makes the process of raising more possible for our nonprofit partners while keeping the giving process seamless for our donors,” says Michael Wasserman, CEO at Tiltify. “We’re excited to use this integration to bridge the gap between engaged donors who want to make an impact and organizations who want to connect with those people.”

The integration now enables Tiltify viewers and donors to increase their impact by discovering their matching gift eligibility and taking their next steps toward matching gift success.

“We’re excited to offer organizations the opportunity to interact further with their donors through Tiltify, educating donors about their match eligibility in the process,” says Adam Weinger, President at Double the Donation. “This integration keeps the process seamless for those donors but provides that essential information that could result in a match.”

Read on to learn more about the Tiltify and 360MatchPro Integration!

Activate in Seconds and Start Raising More from Matching Gifts!

Activating the 360MatchPro and Tiltify integration takes a matter of minutes. After retrieving their public and private API keys from their 360MatchPro account, organizations can plug those keys into their Tiltify account in their integrations module.

From here, 360MatchPro will be activated across their Tiltify fundraising pages!

For donors, the process is even easier. After a donor makes a gift on a Tiltify donation page, they’ll be prompted to search their company name, then be presented with their next steps toward matching gift success with the 360MatchPro matching gift plugin.

Once the donor hits “Go to Matching Gift Form” on the 360MatchPro matching gift plugin, that donation record will flow into the organization’s 360MatchPro account for recording and tracking. Anonymous donations will not include a name when passed into 360MatchPro.

Drive More Matching Gifts to Completion with 360MatchPro!

Double the Donation and Tiltify have partnered so nonprofits boost their revenue with powerful matching gift automation software and engage their donors in a new way.

Some additional features organizations can expect to leverage with 360MatchPro:

Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

Ready to start raising more with matching gifts? Schedule a personalized demo today.

About Tiltify: Tiltify is a social fundraising platform that brings together digital communities, charities, and brands to do social good across the globe. With innovative fundraising engagement tools such as polls, milestones, and rewards as well as interactive overlays, Tiltify is a charity fundraising platform built for digital communities.