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Nonprofit Leadership Traits

Volunteer Grants and Matching Gifts from Board Members of Nonprofits

Many nonprofit organizations have a Board of Directors that make annual monetary contributions. Did you know that certain companies offer bonus matches or higher ratios and limits on matching gifts if their employees serve on nonprofit boards?

Here are some of these companies that offer higher limits on matching gifts from board members:

U.S. Companies Corporate Giving Policies

usbanklogoUS Bancorp/US Bank

US Bancorp is the parent company of U.S. Bank National Association (based in Minneapolis, Minnesota), ranked the fifth largest bank in the U.S. based on assets ($364 billion), and fourth largest based on total branches. The company employs over 64,000 people.

US Bancorp/US Bank Matching Gift Policy

US Bank offers a 1:1 matching ratio of gifts up to $1,000 by all employees. When a board member makes a donation, this limit is raised to $3,000 (still a 1:1 match ratio). US Bank matches donations to most nonprofit organizations.

WestRock

Learn more about US Bank’s matching gift program.

WestRock

WestRock is an American packaging company based in Richmond, Virginia. It has approximately 23,000 employees.

WestRock Matching Gift Policy

WestRock matches all employee donations up to $2,500 to education institutions (K-12 included). It also matches donations from employees who serve on the board of directors (or other governing body) of the organization to which the contribution is being made.

Learn more about WestRock’s matching gift program.

DominionDominion Resources, Inc.

Dominion Resources, Inc. (aka Dominion), is a power and energy company headquartered in Richmond, Virginia that supplies electricity in parts of Virginia and North Carolina, and supplies natural gas to parts of West Virginia, Ohio, Pennsylvania, and eastern North Carolina. As of 2012, Dominion employed 15,500 people.

Dominion Matching Gift Policy

When Dominion employees or retirees serve on the board of directors for a nonprofit organization, Dominion will make a 2:1 match up to $2,500. So, if the employee donated $2,500, Dominion will make a $5,000 donation, totaling $7,500!

Learn more about Dominion’s matching gift program.

pnm-volunteering

PNM Resources

PNM Resources, headquartered in Albuquerque, New Mexico, serves electricity to 498,000 homes and business in northern New Mexico and parts of west Texas. PNM employs about 2,000 people.

PNM’s Volunteer Grant Program

PNM provides 3 different levels of monetary grants for volunteer service provided by an employee:

  1. For every 12 volunteer hours donated, PNM will provide a $100 donation to an eligible nonprofit organization.
  2. For every 25 volunteer hours, PNM will provide a $300 donation.
  3. If an employee volunteers at least 25 hours AND serves on the nonprofit’s board of directors, PNM will provide a $500 donation.

Learn more about PNM’s volunteer grant program.

BSOCBlue Shield of California

With 4,500 employees, Blue Shield of California is based in San Francisco. It is a nonprofit health plan provider that serves more than 3.4 million health plan members and almost 65,000 physicians across California.

BSOC Volunteer Grant Program

Healthcare Organizations:

When a BSOC employee volunteers at a healthcare organization and makes a monetary donation up to $3,000, BSOC will match the donation at a 2:1 ratio, effectively making the total donation $9,000! When a BSOC employee serves on the nonprofit’s organization governing board and makes a monetary donation up to $5,000, BSOC will also match the donation at a 2:1 ratio, totaling $15,000!

Civic and Community Organizations:

BSOC employee volunteers at civic and community organizations can have donations of $1,500 matched at a 1:1 ratio. BSOC employee volunteers who are on the governing body of these organizations can have donations up to $2,500 matched at a 1:1 ratio.

Learn more about BSOC’s volunteer grant program.

Global Companies Corporate Giving Policies

SchneiderSchneider Electric, Square D NOAD & Subsidiaries

Schneider Electric is a France-based multinational corporation with nearly 10 U.S. business acquisitions that specializes in electricity distribution and automation management. It employs more than 152,000 people as of 2012.

Schneider Electric Matching Gift Policy

Schneider Electric, Square D NOAD & its subsidiaries provide a 1:1 match on all donations up to $10,000! If an employee is also an active member of a nonprofit organization’s board of directors, the match ratio is increased to a 1.5:1 ratio (that would total a $25,000 donation for a board member!)

Learn more about Schneider Electric’s matching gift program.

TakedaTakeda Pharmaceuticals Inc.

Takeda is the largest pharmaceutical company in Japan and Asia, boasting 30,000 employees worldwide. It is focused on metabolic disorders, gastroenterology, neurology, and inflammation. Despite being headquartered in Osaka, Japan, Fortune Magazine ranked the Takeda Oncology Company as one the 100 best companies to work for in the United States in January 2012.

Takeda Volunteer Grant Program

When an employee of Takeda Pharmaceuticals serves on the board of directors for eligible nonprofit organizations, said employee can request a $2,500 volunteer grant for the organization.

Learn more about Takeda’s volunteer grant program.

novartisNovartis International AG

Novartis is a Swiss multinational pharmaceutical company based in Basel, Switzerland. In 2010 it ranked number two among the worldwide pharmaceutical industry in sales ($46.8 billion). Novartis employs nearly 120,000 people.

Novartis Volunteer Grant Program

Novartis offers three types of volunteer grants:

  1. Individual Volunteer Grants: employees who volunteer at least 40 hours with an eligible nonprofit organization can request a $250 volunteer grant.
  2. Board Service Grants: employees who serve on the board of directors of an eligible organization can request a $750 volunteer grant after one year of board service. These grants are renewable every year for up to three years.
  3. Team Volunteer Grants: when five or more employees volunteer as a team on a special project for an eligible nonprofit, Novartis will donate $500 to the organization. (This is exclusive of Community Partnership Day.)

Learn more about Novartis’ volunteer grant program.

Matching Gift Acknowledgement

Sample Job Description for a Matching Gift Coordinator

Is your nonprofit organization missing out on potential funds from matching gift donations?
Does your development department have someone who is knowledgeable about matching gifts and the intricacies of the process?
Would you be interested in having someone on your staff who can bring added value to your annual fund?

If the answers to these questions are yes, no, and yes, then you might want to look into the possibility of extra personnel, specifically a matching gift coordinator.

We’ve put together a sample job description for a matching gift coordinator that you can post on a multitude of great nonprofit job and career sites. Of course, you’ll need to add in the more specific elements that make your organization unique to help you stand out from the crowd. Sell your nonprofit to those job hunters!

Matching Gift Coordinator

Overview

The Matching Gift Coordinator is responsible for the oversight of the matching gift program, a component of fund development. This position entails communicating with individual donors to ensure knowledge about the possibility of matching gifts, as well as maintaining and updating appropriate information on the website and within relevant marketing materials.

The Matching Gift Coordinator reports to and works in collaboration with the Director of Development.

Key Responsibilities

  • Checking all individual donations against the donor’s employer to see if they are eligible for a corporate match.
  • Reaching out to individual donors to inform them of the possibility of a corporate matching gift.
  • Providing donors with appropriate information and guidelines to make the match process as effortless as possible.
  • Maintaining and updating the matching gift information on software such as Double the Donation as necessary.
  • Sending timely acknowledgements to individual donors and matching gift companies.
  • Maintaining the matching gift section on the fundraising pages of the website.
  • Marketing matching gift opportunities via various outlets including social media, email campaigns, and annual fund letters.

Characteristics of a Qualified Candidate

The Matching Gift Coordinator position requires an organized, proactive, and energetic individual who will work effectively with donors and corporations.

A successful candidate will have the following qualities:

  • At least 2 years of experience in fund development in nonprofit organizations.
  • An ability to think independently and communicate effectively.
  • Strong interpersonal skills.
  • Excellent oral and written communication skills.
  • An ability to learn quickly, especially with regard to software management.
Small Companies Matching Gifts

Companies that Match Gifts to Elementary Schools

At Double the Donation, we frequently receive questions about which companies match gifts to specific nonprofit categories. We previously covered matching gifts at high schools and higher education institutions, but elementary schools and foundations are also major recipients.

It’s well known that almost all companies with matching gifts will match to higher education, but the policies can be confusing in regards to K-12 schools. In this article we highlight a few companies that make a major impact on elementary school education by matching donations from employees.

Corporate Matching Gifts for Elementary Schools

Elementary schools have a lot to gain from corporate matching. HP, for instance, allows employees to support organizations with HP technology. The HP employee contributes 25% of the equipment’s list price and the remaining 75% is matched by the company. Thus a $1,000 donation from a parent would be worth $4,000 in equipment. A single donation like this could update and replace many library or classroom computers.

Companies love being seen as supporters of their local elementary schools and there’s no better way than matching donations from employees. If your school is fortunate enough to have a large donor base, make sure you’re paying attention to companies in your area that match donations (or subscribe to a matching gift service like Double the Donation). The key to increasing your matching gift fundraising is to raise awareness and make it easy for donors to submit match requests.

List of Companies Matching Donations to Elementary Schools

If you’re looking for information about matching gifts or volunteer grants you’ve come to the right place. Check out this list of just a few of the companies that will match gifts to elementary schools.

The Home Depothome-depot-matching

Home Depot will match gifts to almost all 501(c)(3) organizations and educational institutions (elementary schools included). The company matches employee donations that are between $25 and $3,000.

Like many companies, Home Depot matches on a dollar for dollar ratio.

Read more about Home Depot’s matching gift program.

McDonald’s Corporationmcdonalds-gift-matching

In addition to its work with the Ronald McDonald House, McDonald’s will match employee donations up to $5,000 a year to elementary schools.

As one of the largest employers in the world, this matching gift benefit has the potential to impact schools across the United States.

Read more about the McDonald’s matching gift program.

Texas Instruments – TImatching-donations-ti

Not only does Texas Instruments make many of the technologies used in classrooms, it also supports elementary schools with its matching gift program. Additionally, TI stands out for doing a great job notifying employees and retirees of its programs.

The company matches donations of between $50 and $10,000 per employee each year. As an added benefit, Texas Instruments also matches donations from retirees as well as offers grants of up to $1,000 when employees or retirees volunteer regularly.

Read more about the Texas Instruments matching gift program.

The Walt Disney Corporation

The Walt Disney Company will match donations to elementary schools made by current full-time employees, part-time employees, and retirees of between $25 and $15,000 annually. The company matches to all K-12 schools.

If a Walt Disney employee also volunteers with a school, the company will provide a grant of up to $1,000 as a way to recognize the volunteerism.

Read more about Walt Disney’s matching gift program.

Additional Resources:

Matching gift programs can be an additional source of fundraising for elementary schools that have a large donor base. If you’re looking to become even more knowledgeable on corporate giving programs, make sure to check out the following articles.

Nonprofit Leadership Traits

Donor Advised Funds | Matching Gift Nuances

As a leading provider of matching gift information for nonprofits around the world, we’ve received questions on nearly every topic imaginable. Thankfully our team has done thousands of hours of research into nearly aspect of the corporate matching gift space. Let’s dive into one question we’re regularly asked.

Are Donor Advised Funds Eligible?

One topic which comes up on occasion is whether donations made into or out of donor advised funds are eligible to be matched by employers. Like most questions we receive, the answer is “it depends.” As you’re probably already aware, matching gift guidelines vary by company. Some companies explicitly state their policies on donor advised funds while others ignore the subject completely, even in their complete guidelines.

Let’s take a look at corporate policies for a number of major companies which spell out the matching eligibility of donations into or out of donor advised funds.

Corporate Examples:

American Expressamerican-express-matching-gifts

We regularly use American Express as an example not only because they match employee donations (sometimes at a 2:1 ratio), but they also have very explicit and detailed matching gift guidelines.

What is Eligible?

Eligible organizations and contributions include: “Contributions out of a charitable gift, donor advised, community foundation or family fund to an eligible nonprofit distributed from an established fund set up by the employee in his or her name”

What is not Eligible?

Contributions earmarked to an already established or to establish an employee’s charitable gift, donor advised fund, community foundation or family fund.

Learn more about American Express’ matching gift program >

match-gift-from-carmax

CarMax

Carmax is regularly recognized for having one of the top corporate employee giving programs. The company not only matches employee donations, but also matches donations from dependents until they turn 26. When it comes to Donor Advised Funds, here’s what Carmax guidelines say:

“Are All Gifts Eligible?”

Even if an organization is eligible, some gifts may not be. These include:

Gifts made by or through Community Trusts or similar organizations, including Charitable Remainder Trusts, Donor Advised Funds, or Private Foundations

Learn more about CarMax’s matching gift program >

Bank of Americamatching-donations-bank-of-america

Bank of America matches donations to most 501(c)(3) organizations up to $5,000 annually per employee as well as provides grants when retirees and employees volunteer. The company provides clear guidance around matching gifts for donor advised funds. Here’s what the company has to say:

The following organizations or categories of service are not eligible for matching donations through this program:

  • Gifts made into Donor Advised Funds. The distribution made from those funds in the employee’s name to qualified organizations are eligible for matching
  • And many others (Double the Donation excluded the others since they aren’t relevant for this post)

Learn more about Bank of America’s matching gift program >

Chevronmatch-donations-chevron

Chevron provides matching gifts to multiple types of nonprofit organizations, up to $10,000 per employee each year. With regard to private family foundations and Donor Advised Funds:

Donor Advised Funds must be directly funded by the employee, retiree or director only, and the Fund must maintain a separate account segregating the contributions of the donor.

Contributions made by a qualified family foundation or Donor Advised Fund must be directed by the donor and made on his or her behalf.

Learn more about Chevron’s matching gift program >

Learn more about whether religious organization are eligible for matching gift programs!

Are Religious Organizations Eligible for Matching Gift Programs?

Double the Donation’s team regularly receives questions from churches, synagogues, ministries, and religious groups regarding whether they’re eligible for matching gift program. We strongly believe in only promoting our matching gift service to nonprofits which could benefit from it as an effective component of their overall church fundraising strategy, so hopefully this article provides the clarification that you’re looking for.

In fact, if you’re reading this, there’s a good chance you were directed to the article by Double the Donation’s customer service team or from a search engine where you were looking for this exact information.

 

Standard Wording from Companies with Matching Gift Programs

Standard Wording from Companies with Matching Gift Programs:

While every company’s matching gift guidelines is different, each company normally addresses the matching gift eligibility of religious based organizations. For instance:

American Express

American Express matches donations to most 501(c)(3) organizations. In fact, the company will even match select donations at a 2:1 ratio if an employee also serves on the nonprofit’s board or volunteers for over 50 hours in a year.

Here’s what American Express says about houses of worship in their matching gift guidelines:

Question: Are houses of worship eligible organizations?

Answer: No, gifts to houses of worship (churches, synagogues, etc.) will not be matched. However, the program will match a gift to an ongoing and independently-run program affiliated with a religious organization, if the gift is restricted to a nonsectarian project that provides needed social services to the community at large on a nondiscriminatory basis without any religious teaching, directive or requirements to receive services (e.g. a soup kitchen, a homeless shelter, a food bank, etc.).

Read more about American Express’s employee giving programs >

General Electric

Fun fact, in 1954 GE was the first company to offer an employee matching gift program. At the time GE only matched to higher education but has since expanded their matching to encompass most schools and nonprofits.

Here’s what GE’s guidelines have to say about whether churches, synagogues, mosques, and other houses of worship are eligible for matching gift funds.

Religious organizations (churches, synagogues, mosques and other houses of worship), or other organizations primarily promoting religious purposes. Other faith-based community service organizations or schools may be considered eligible if their programs:

  1. are open to all individuals in the community regardless of religious belief;
  2. serve a secular purpose, such as food pantry, homeless shelter or education;
  3. do not require participation in prayer, worship or other religious activities as a condition of receiving service(s) offered; and
  4. do not use the individual donation or resulting match for religious purposes.

Read more about General Electric’s employee giving programs >

DirecTV Group

DirectTV has one of the most generous employee giving programs! The company matches employee donations up to $20,000 annually as well as provides a grant of $250 after an employee volunteers for 25 hours in a year. Like most companies, DirecTV provides a detailed match policy.

Here’s what DirecTV says about matches to religious organizations:

Gifts made to religious organizations (DIRECTV will match gifts to qualified institutions
affiliated with religious organizations, but will not match gifts made directly to religious
organizations).

DirectTV will not contribute matching funds to churches and religious organizations which fulfill tithes, pledges or other church‐related financial commitments.

DirecTV will not contribute matching funds to institutions that restrict admission or aid due to race or religious beliefs.

Read more about DirecTV’s employee giving programs >

The Pew Charitable Trusts

The Pew Charitiable Trusts program provides a 2:1 match on employee donations up to $10,000 annually (meaning a $20,000 match).

Here’s what The Pew Charitable Trusts says about matches to religious organizations:

Yes. Pew will match contributions made to religious organizations, such as houses of worship, schools, hospitals, shelters, etc., just as it would to any other qualifying organization

Read more about The Pew Charitable Trusts employee giving programs >

Chevron

Chevron matches donations from employees and retirees as well as offers grants to nonprofits when employees and retirees volunteer.

Here’s what Chevron says about matching to faith based organizations:

Parts of churches and private schools. Chevron Humankind will provide matching funds and grants to
programs operated by faith-based organizations if those programs: (a) are open to all individuals in the
community regardless of religious belief; (b) serve a secular purpose, such as a food pantry or a
homeless shelter; and (c) do not require participants to join in religious worship as a condition of receiving
the services that the nonprofit offers.

Read more about Chevron’s employee giving programs >

 

Religious/Faith-Based Organizations Providing Social Services are Matching Gift Eligible

Religious / Faith Based Organizations Providing Social Services are Matching Gift Eligible

In our previous article on standard elements outlined in corporate matching gift guidelines, we addressed some of the basic eligibility criteria for matching gift programs.

In general, companies match to either all 501(c)(3) nonprofits and schools or place certain restrictions on the types of organizations eligible.

When it comes to donations to churches, synagogues, temples, and other religious or faith based organizations, the general rule of thumb is that if an organization provides social services to the greater community or is a K-12 school, those donations are match eligible.

 

Should You Subscribe to Double the Donation's Matching Gift Service?

Should You Subscribe to Double the Donation’s Matching Gift Service?

While we love to grow our business, we only want to accept customers which can benefit from our service. Much of Double the Donation’s team left the for-profit world for an opportunity to better the world by helping nonprofits raise more money. The last thing we want to do is signup and charge nonprofits that won’t benefit from our service.

So how do you know if your organization can benefit from Double the Donation’s service? It’s important to remember many companies exclude religious organizations unless the match goes to support services in the broader community (ex. food banks, homeless shelters, schools, etc.)

The easiest way to determine whether our matching gift service would be beneficial is to look over your donation records. If you’ve received matching gifts from companies in the past, there’s a good chance your organization meets the general eligibility requirements.


Becoming more aware of the what corporations match gifts to religious organization will help you understand if promoting matching gifts would be beneficial to your organization.

Discover more matching gift and fundraising advice with our additional resources:

  • Church Fundraising Ideas. Even if your church isn’t eligible for matching gifts, that’s okay! There are plenty of other fundraising ideas available, and we have a list that covers many events, activities, and strategies you can use to raise money.
  • Corporate Matching Gift Programs. Need to go back to the basics? Our comprehensive guide will give you the rundown on corporate matching gifts.
  • Top Matching Gift Companies. For a list of companies that offer fantastic matching gift programs, check out our list of top matching gift companies.
  • Matching Gift Eligibility. Still have questions about your matching gift eligibility? We break down each type of organization to help you figure out the restrictions surrounding your matching gift eligibility.
Small Companies Matching Gifts

Companies that Match Donations to High Schools

Across the United States, there are more than 26,000 public high schools and 10,000 private high schools all looking to build on their existing fundraising ideas. At Double the Donation, we work with high schools and education foundations across the country to help them increase the amount of money they receive from corporate matching gift programs.

We know it can sometimes be tricky trying to navigate the complex policies surrounding each company’s matching gift program so we’ve created a number of resources to help organizations better understand employee giving programs. These include:

Since Double the Donation is committed to helping all segments of the nonprofit space optimize their fundraising with matching gift programs, we created this post on matching gift companies that match donations to high schools.

Matching Gifts and High Schools

After higher education, the most common matching gift category is K-12 schools.

Included in this grouping is high schools since many companies do not distinguish between elementary, middle, and high schools when it comes to match eligible organizations. Many of these companies will also match to PTA groups, after school organizations, education foundations. Most matching gift companies do not distinguish between public and private high schools, though specific eligibility does vary by company.

For high schools with a large donor base, whether it’s parents, alumni, or community supporters, be sure to market employee matching gifts as an easy way to double existing donations!

List of Companies with Matching Gift Programs for High Schools

To help schools navigate through the matching gift process we created a short list of companies that will match donations made to K-12 schools and educational programs. This list is by no means exhaustive, so if you aren’t seeing a company here, don’t rule it out just yet. And feel free to check out Double the Donation’s services to learn how we can make the matching gift process even easier.

IBMibm-matching-gifts

IBM is known to many schools for its generosity in donating software and computers to school systems.

An employee can have their donation matched on a 2:1 ratio with IBM products. Or a donation can be matched on a 1:1 basis for cash.

Read more about the IBM matching gift program.

Toys “R” Us

Toys”R”Us, Inc. partners with its team members to support causes that reflect their own personal interests and passions. The list of match eligible approved nonprofits includes to those that keep children safe and help them in times of need; organizations that support the research, treatment, prevention and cure of diseases or disorders that impact families and children; and educational institutions.

That means Toys “R” Us will match donations made by team members to high schools. Through the matching gift program, the company matches donations on a 1:1 basis and will double donations up to $1,000 per employee each year.

Read more about the Toys R Us matching gift program.

Wells Fargowells-fargo-matching

As one of the leading banks, it’s no surprise that many communities have a Wells Fargo presence. Employees of Wells Fargo can have their donations to high schools matched up to $6,500 each year.

Volunteer grants are also available for those who volunteer with educational organizations.

Read more about the Wells Fargo matching gift program.

Starbucksstarbucks-match-gifts

Starbucks Corporation will match up to $1,500 in donations made by an employee each year to high schools and many other organizations. All educational institutions are eligible for the program.

And if you have a volunteer opportunity coming up, be sure to mention it to your local barista since Starbucks also provides grants to organizations where employees volunteer.

Read more about the Starbucks matching gift program and volunteer grants.

Want to know more about corporate giving programs and how they can contribute to your high school’s fundraising efforts?

Learn more about best practices for matching girl wording, text, and verbiage!

Matching Gift Wording, Text, & Verbiage: Best Practices

The wording used in various matching gift appeals is an important aspect to consider when revamping your organization’s matching gift strategy. At Double the Donation we try to help our nonprofit clients maximize their fundraising through matching gift programs so we compiled examples of suggested text when marketing matching gifts to donors.

Matching gifts are a great source of additional revenue for nonprofits. Choosing the right message when promoting matching gifts can be the determining factor in whether or not a donor takes a few minutes to lookup their employer’s match program.

To make sure you send the right message, check out our recommendations for:

  1. Matching gift text
  2. Matching gift blurbs
  3. Matching gift verbiage

Ready to get into it? Keep reading!


Matching Gift Text Best Practices

Matching Gift Text Best Practices

A easy way to increase the visibility of your matching gift promotion is to create a dedicated page for matching gifts either on your website or by using a custom match page on Double the Donation’s servers. Across your marketing efforts you can include text links to this page to help inform donors of their employers match programs. Check out a great example of a matching gift page from ASPCA:

Designate a page on your nonprofit website to matching gifts.

If you want to include matching gift text in your navigation, the exact wording your organization uses is vital when a donor is making the decision to click on the link or move on. We recommend using “Matching Gifts,” “Double your Donation,” or “Matching Gift Company Search.”

We don’t recommend nonprofits use verbiage such as “Corporate Matching” or “Corporate Giving” since the wording doesn’t resonate with individual donors.

Discover how nonprofits use our tools to increase your matching gift revenue.


Matching Gift Blurb Best Practices

Matching Gift Blurb Best Practices

Don’t worry if you’ve never heard of a blurb before. It’s a short piece of writing, usually accompanying a piece of creative work. An example might be the words you place under an image advertising matching gifts.

If you send out emails or paper inserts to your donors that promote matching gifts or volunteer grants, you should be thinking about the matching gift blurb that accompanies these works. Your matching gift blurb doesn’t have to be complicated. In fact, brevity is important. You want to get the message across before the reader loses interest.

The “P.S.” line of a letter, email, or confirmation screen is also an effective spot to highlight matching gifts. Thank your donors for contributing to your cause, then show them how they can make their gift go even further by pointing them to a searchable matching gift database!

Take a look at the blurb from the Piedmont Foundation’s donation confirmation screen. The text reads: “Did you know that many companies match donations made by their employees to our organization? To see if your company will match your donation and to access the appropriate forms, guidelines, and instructions please use the below search box.”

A confirmation screen is a great place to house information about matching gifts.

The matching gift database tool will point your donors to valuable information about their employers’ matching gift programs. Here are some examples, using Double the Donation’s matching gift tools:

Check out hundreds of examples from nonprofits who do a great job of marketing matching gifts


Matching Gift Verbiage Best Practices

Matching Gift Verbiage Best Practices

When making an appeal to donors, or potential donors the wording of your appeal is important. Breaking it down further, your choice of verbs can affect the success of a campaign.

People often need a call to action in order to get involved. The key is to ask your donors to do something, to somehow take action. Matching gift appeals need action verbs.

In an email or webpage, phrases like “click here” or “read more” tell your audience what they need to do in order to help the cause. A button that links directly to content can also be useful.

On paper, use the same type of language, but be even more specific about next steps. Take this example from Thirteen:

Include action verbs when promoting matching gifts to your donors.

Individuals want to help. Too often they are held back by a lack of information and no clear directions for how they can be of service. Using the right, clear verbiage can help clarify the steps your donors need to take next.

About Double the Donation's Matching Gift Service

About Double the Donation’s Matching Gift Service:

Double the Donation’s service is designed to help nonprofits raise more money from employee matching gift programs. Our tools can help your organization raise donor awareness and make it easier for your donors to submit matching gifts.

We encourage you to check out the following resources:

Promoting Matching Gift Grants at Companies

Corporate Example: Promoting Grant Programs to Employees and Retirees at Texas Instruments

Are you a corporate executive trying to figure out why your well thought out and generous giving programs aren’t being utilized as much you’d like? If so, this article is for you!

Reasons for Low Participation in Employee Giving Programs

Lack of awareness is the most common reason donors and volunteers aren’t submitting grant requests. One of the things we hear from our nonprofit clients’ donors is that they often have no idea their employer offers a matching gift or volunteer grant program until they searched our online database of matching gift companies. Sure, if you’re the HR rep or president of your company’s foundation you’re well aware of the giving programs, but for the average employee, the programs are often very much a mystery.

If you’re one of the companies that offer grants for retirees as well, imagine how unlikely it is that they’re kept in the loop. The key to increasing utilization can be boiled down to increasing awareness and making the submission process easily accessible.

Wide Distribution of Information

Do you want to get a feel for how good (or bad) of a job your company is doing promoting matching gifts? Don’t ask employees “do you know about our matching gift program” because you’ll get very skewed answers, since no one wants to look uninformed. Instead ask a more open ended question such as “what do you know about the corporate giving benefits available to you?”

Texas Instruments is one of the many companies which both matches donations and offers grants for volunteering. While we don’t have a complete picture on how they promote their matching gift and volunteer grant programs, they definitely take a proactive approach!

Below is copy of their alumni / retiree e-Newsletter from last year’s holiday season. Included in it was a section on how retirees can make their charitable gift giving go farther. We’ve also seen similar examples of the company promoting employee giving programs to current employees so it’s clear they’re one of the companies doing a great job of distributing employee giving information.

Newsletter promoting matching gifts and volunteer grants to retirees

We encourage your company to take a look at how you’re communicating matching gift information to employees and retirees.

Easily Accessible Guidelines and Submission Information

While Double the Donation doesn’t administer matching gift programs for corporations, we often hear from confused donors who are trying to submit match requests, but can’t figure out the process. While there are countless examples of companies doing a good job promoting these employee giving programs, let’s stick with Texas Instruments since they make it easy not only for employees, but also retirees.

Accessible Matching Gift and Volunteer Grant Information | Texas Instruments Alumni Website

Through the Texas Instruments Alumni Association, there’s a clear link in the website’s navigation bar to a section called “matching gifts.” Within the page, there are detailed guidelines, a link to submit a match request electronically, and a phone number which retirees can call in case they need assistance. It’s a perfect example of providing employees with the information they need to take advantage of the giving programs they’re eligible for.

General Takeaways:

  • Lack of awareness is the number one reason employees and retirees don’t utilize matching gift and volunteer grant programs.
  • Evaluate where and how you’re promoting matching gifts to determine if you should expand your marketing to employees.
  • Create a page on your company website with guidelines and links to the appropriate matching gift form.

Additional Resources for Corporations

Are you a corporate employee looking for ways to more effectively design and manage your employee giving programs? The following resources and articles may interest you:

Detroit Matching Gifts

Companies in Detroit, Michigan with Matching Gift Programs

Here at Double the Donation we try to help nonprofits increase their revenue with corporate matching gifts and volunteer grants. A good place to start is publishing information on some top companies in major cities for local nonprofit organizations.

After receiving several calls from the Detroit area we decided to write an article on a few of the big corporations in Michigan willing to match donations made by their employees.

Detroit, Michigan and Corporate Giving

As the financial and a cultural center of the state, Detroit is the largest city in Michigan. Detroit has long been known as the nation’s leader in the automotive industry. Even after the financial downturn many strong companies with philanthropic roots remain tied to the city. If you’re a nonprofit in the area, be sure to check with your donors to see if their employers offer matching gift programs that could double their donations to your organization.

Detroit Matching Donations List

Familiarize your members with this short list of companies with operations in Detroit and encourage your donors to check with their HR departments to see if their employer offers a matching gift program.

Alternatively share a list of companies which previously matched one or more donations to your organization. The following companies are a great place to start.

Ally Financialally_financial_logo__medium

Ally Financial Inc. will match donations between $1 and $250. Ally is unique in that it matches donations as low as one dollar. If you have a large number of donors making smaller donations, a matching program like Ally’s could make a significant difference.

Read more about Ally Financial’s matching gift program.

Cooper Industries (Now Eaton)

Cooper Industries will match donations to many nonprofits, including arts and civic organizations and educational institutions. The company will double donations made by employees that are up to 5,000.

Read more about Eaton Corporation’s matching gift program.

DTE EnergyDTE_Energy_logo

DTE will match up to $5,000 per employee. The minimum gift matched is $25. DTE Energy also has a generous volunteer grant program.

Read more about the DTE Energy matching gift program.

Fifth Third Bankfifth-third-bancorp

Both full and part-time employees of Fifth Third Bancorp are illegible to take part in the matching gift program. Bancorp will match gifts between $25 and $1500.

Read more about Fifth Third Bank’s matching gift program.

PricewaterhouseCoopersPWC pricewater

PricewaterhouseCoopers has one of the more generous matching gift programs in Detroit. They will match gifts up to $10,000 per employee each year. They will match donations made to higher education.

Read more about PricewaterhouseCoopers’ matching gift program.

At Double the Donation we maintain an up-to-date database of companies that match donations from employees to nonprofit organizations.

View a list of top companies throughout the US and Canada offering matching gift programs.

Fort Lauderdale Matching Gifts

Companies in Miami and Fort Lauderdale, Florida which Double Donations through Employee Matching Gift Programs

At Double the Donation, we’re often asked about companies with matching gift programs in specific areas. We help nonprofits increase fundraising by optimizing potential matching gifts from their donors.

The first place to start when trying to increase your organization’s matching gifts is to familiarize yourself with some of the top companies in your area that offer these programs.

Miami Matching Gift Companies

Miami is a financial and cultural center in the state of Florida. With multiple, philanthropic companies in the area, it pays to know which corporations have matching gift programs. The city is also headquarters for many multinational corporations.

We’ve compiled a short list of some of the top companies in Miami and Fort Lauderdale area that have great employee matching gift programs.

Assurantassurant

Assurant will match donations between $25 and $1,000. They will match to most nonprofits. Part-time and retired employees are eligible to take part in the program.

Read more about Assurant’s matching gift program.

General MotorsGM

General Motors doesn’t offer a matching gift at the moment, but they do have a volunteer grant program. Organizations can receive $200 for employees who spend 50 hours volunteering for their nonprofits.

In the coming years we look forward to GM joining the trend among US automakers in offering their employees the option of a matching gift program.

Read more about the General Motors employee volunteer grants program.

GoogleGoogle

Google has one the more generous employee giving programs out there. They match between $50 and $12,000 made by employees and board members. They also have an employee volunteer program that pays nonprofits $10 for every hour an employee volunteers.

Read more about Google’s employee matching gift program.

Office DepotOD

Office Depot will match between $25 and $10,000 per employee, making it the top matching employer on this list. Part-time employees are eligible for this program.

Read more about the Office Depot matching gift program.

Want to learn more about corporate matching gift programs?