Marketing Matching Gifts in the Donation Process

Marketing Matching Gifts in the Donation Process

Matching gifts empower donors to make a larger impact on the causes they care about⁠. However, there’s a significant knowledge gap that often hinders organizations from reaching their fullest potential. In other words, donors don’t know about their employers’ initiatives, so they’re not requesting their matches. The solution? Marketing matching gifts in the donation process so supporters can access information about the programs directly as they give.

In this guide, we’ll cover five of the most impactful ways that nonprofits like yours are choosing to promote gift-matching throughout the donor experience. This includes:

At most companies, submitting a matching gift takes only a few minutes⁠—and marketing matching gifts doesn’t have to be difficult, either.

Why Marketing Matching Gifts in the Donation Process Matters

In addition to driving matching gift revenue, marketing matching gifts can even encourage donors to give more. In fact, Double the Donation research reports that 84% of donors are more likely to donate if they know a matching gift is being offered⁠. Further, 1 in 3 would give a larger donation if they knew it was being matched. That means that you can benefit from greater conversion, higher initial donation amounts, and, of course, larger subsequent matches!

When it comes to marketing matching gifts, it makes sense to begin with the point at which donors are most highly engaged in the organizations they’re giving to. And because this typically occurs while donors are actively making their donations, promoting matching gifts directly within the giving process is one of the most effective strategies you can incorporate. It increases matching gift awareness, drives conversion, and increases submission rates.

Let’s dive into strategies for doing this right!

Step #1: Marketing Matching Gifts Within Your Donation Page

To determine matching gift eligibility, you’ll need to know where your donors work. Luckily, one of the most effective ways to collect donor employment data is by including an optional field directly within an organization’s donation page.

Donors are already providing your team with a lot of valuable information⁠—such as their name, email, phone number, and perhaps even mailing address. Many individuals will be inclined to enter their employer’s name when prompted, as well. This is especially true when you provide a bit of context as to why you’re seeking the information in the first place⁠—which is to identify matching gift eligibility to get their donation doubled.


These are some best practices for marketing matching gifts within your donation page:

  • Embed Double the Donation’s autocomplete search tool directly into the online giving forms.
  • Highlight the benefits of participating in matching gift programs, essentially increasing impact on the cause.

Marketing matching gifts in the donation process using donation pages

By the time an individual ends up on your donation page, they’re likely ready to support your cause. Highlighting matching gifts simply allows them to access another powerful way to give⁠—without reaching back into their own wallet to do so.

In fact, promoting matching gifts on the donation form is even known to increase the overall form conversion rate!

Marketing matching gifts in the donation process with donation forms.

Example Content:

  • “Please enter your employing company’s name to determine your eligibility for a corporate matching gift.”
  • “Does your employer offer a matching gift program? Enter your company name below⁠—if your company does match, you’ll receive more information via email.”

Step #2: Marketing Matching Gifts on Your Confirmation Screen

Your donors are clearly passionate about your organization⁠—and they’re at a significantly high level of engagement upon completing an online donation. Be sure to use the confirmation page to highlight just how easy it can be for donors to double their donations by taking a single additional step beyond their initial gifts.

These are some best practices for marketing matching gifts within your confirmation screen:

  • Utilize relevant visuals to grab supporters’ attention.
  • Inform donors that most companies’ matching gift submission processes can be completed in less than five minutes.
  • Embed Double the Donation’s matching gift plugin directly on your donation confirmation screen to provide donors with easy access to company guidelines and forms.

Marketing matching gifts in the donation process using confirmation screens

By featuring matching gifts directly on the donation confirmation page, you can aim to leverage donors’ giving momentum while your organization and its cause are still fresh on their minds. It’s effective and simple, and many supporters will be happy to take this next step⁠—perhaps even immediately!

Marketing matching gifts in the donation process with confirmation screens.

Example Content:

  • “Thanks for giving to support your local Cat Rescue Club. Your donation of $200 was successful. See if your employer will double that amount with a matching gift!”
  • “Donation complete! Search our matching gift database to find out if your contribution is eligible for a corporate match.”

Explore matching gift case studies to see how organizations are marketing matching gifts in the donation process and more.

Step #3: Marketing Matching Gifts With Acknowledgment Emails

When your nonprofit receives a gift, you should always be sure to thank the giver⁠—which is often done through donation follow-up (confirmation, acknowledgment, etc.) emails. This email is also a great opportunity to promote matching gifts to your donors. Their donations likely remain fresh on donors’ minds, and a little nudge saying that they can double their donations⁠—without shelling out another cent⁠—can go a long way.

These are some best practices for marketing matching gifts within your acknowledgment emails:

  • Incorporate links to your dedicated matching gift fundraising page where donors can easily locate additional information.
  • Use graphics or text links to catch your reader’s eye and quickly engage with them on the topic.
  • Automate your follow-up emails to ensure every donor receives your message in a timely manner and without worrying about any gifts slipping through the cracks.
  • Provide links to recipients’ company guidelines and forms, or encourage donors to conduct a quick search of your easy-to-use online company search tool.

Marketing matching gifts in the donation process using acknowledgment emails

An individual who has already made a donation to your organization has demonstrated that they’re clearly passionate about your cause. Make sure to highlight matching gifts in the acknowledgment letters and emails that get sent out, emphasizing the increased impact that matching gifts can have on your mission.

Marketing matching gifts in the donation process with emails.

Example Content:

  • “Thank you for your generous donation to Atlanta University. Please click the button below to determine whether your gift is eligible for a corporate match from your employer!”
  • “Did you know that many corporations offer employee giving programs where they match donations to the Cat Rescue Club? The tax-deductible component of your membership is normally eligible to be matched as well!”


Step #4: Marketing Matching Gifts With Follow-Up Emails

After sending your initial acknowledgment email, consider following up with a dedicated email specifically focused on matching gifts. This follow-up can stand out in a recipient’s inbox. Plus, it serves as a gentle reminder and helps them take the next step to maximize their impact.

Why is this important? Many donors are interested in matching gifts but may not know how to complete the process on their own. A well-crafted, stand-alone email can provide the clarity and encouragement needed to turn interest into action.

These are some best practices for marketing matching gifts with dedicated follow-up emails:

  • Focus the email exclusively on matching gifts. Keep the message short, clear, and to the point—centered on the opportunity to double or even triple their contribution.
  • Use personalized content when possible. Reference the donor’s recent gift and, if available, their employer’s matching gift program to ensure the process is tailored and relevant.
  • Provide a step-by-step guide or link to a tool where donors can search for their employer’s program and complete the request.
  • Incorporate visual elements. Use eye-catching buttons, graphics, or banners to draw attention to key points, such as “Submit Your Match” or “Double Your Impact.”

Marketing matching gifts in the donation process using follow-up emails

For the best results, we recommend triggering your matching gift follow-up emails within the first 24 hours of a donor making a gift. This allows you to capture their attention while they’re still highly engaged with your cause!

Marketing matching gifts in the donation process with emails.

Example Content:

  • “Did you know that your employer, the Home Depot, offers a generous matching gift program? Click here to access your match and make a larger impact for our cause! [link to match page]
  • “Your donation of $100 likely qualifies for a matching gift from the Walt Disney Company. Submit a matching gift request to your employer by completing the following steps. Then, let us know when you’ve submitted your match by clicking the link below!”

Step #5: Marketing Matching Gifts With Matching Gift Recognition

At this point in the process, you’ve likely already thanked your donors for their initial contributions to your cause⁠. Probably even within the first 24 hours or so! But for your matching gift donors, the appreciation shouldn’t stop there.

Recognizing your matching gift all-stars after you receive their corporate match is a great way to continue promoting matching gifts to your supporters. At the same time, you can increase the likelihood that donors will participate in the matching gift process for the years and donations to come.

These are some best practices for marketing matching gifts with matching gift recognition:

  • Thank your matching gift donors privately to express your gratitude on behalf of the organization and its beneficiaries.
  • Consider recognizing completed matching gifts publicly as well⁠—such as within a newsletter or social media post⁠. This can be a great way to thank donors and inspire others to participate.
  • Acknowledge that matching gift donors went above and beyond to request a corporate match on behalf of your nonprofit.

Matching gift recognition is a great way to market matching gifts in the donation process.

At this point, it’s also a great idea to reiterate the doubled impact made possible by corporate matching gifts.

Often, your matching gift recognition efforts will be the last touchpoint you have with a supporter regarding a particular donation. You’ll want to leave donors with a positive impression to ensure they’ll continue the relationship they have with your cause!

Marketing matching gifts in the donation process with recognition.

Example Content:

  • “Thank you for your generous support of the Cat Rescue Club. We are happy to inform you that we just received a corporate match as a result of your recent donation, and we greatly appreciate the time and effort you took to request the match on behalf of our organization.”
  • “Did you know that thousands of companies match donations made by employees? Our donor, Jennifer, just secured a 2:1 match on her most recent gift, enabling her generous $500 contribution to bring $1,500 worth of impact on our mission. Find out if your gift may be eligible, too!”

Final Thoughts & Additional Matching Gift Marketing Resources

When marketed well, requesting a matching gift can be seen as the next logical step that a donor takes upon submitting their initial gift. When you incorporate matching gift marketing efforts into your overall donation process, you can help guide donors seamlessly from one task to the other.

Begin implementing the promotional strategies outlined in this post. Then, see where it brings you in terms of matching gift success. You won’t be sorry!

If you’re interested in learning more about matching gifts, read up on our other comprehensive corporate fundraising guides:

  • Corporate Matching Gift Programs: The Definitive Guide for Growing Your Revenue. Millions of individuals work for companies that match gifts, many of which are likely your donors. Find out more about matching gifts and why the programs continue to be underutilized. Plus, see what you can do to raise more through the funding source!
  • Improving the Donor Journey with Matching Gifts. Marketing matching gifts in your donation process isn’t the end of the journey for your donors. However, it does provide an additional touchpoint for ongoing engagement. Learn more about improving your donors’ journey with your organization in this guide.
  • The Ultimate Guide to Marketing Corporate Matching Gifts. Uncover additional opportunities for marketing matching gifts to your audience, including online initiatives, offline efforts, and more. Access the free, downloadable guide to learn more and get started refreshing your promotional strategy.

Marketing matching gifts in the donation process is easy with Double the Donation.

The Ultimate Fundraising Event Software Buyer's Guide

Fundraising Event Software: The Ultimate Buyer’s Guide

It takes a lot to plan and execute a nonprofit event. From getting started with goal-setting and budgeting through organizing and promoting your event experience and finally hosting and engaging with donors, there’s a lot to juggle. Luckily, the right fundraising event software can make organizing an impactful event a breeze.

But even the software buying process can be overwhelming if you don’t know what you’re looking for. That’s where this helpful guide comes in handy!

Here, we’ll cover everything you need to know about event fundraising tools, including:

At Double the Donation, we’ve worked with many different providers in the space, and we gathered some of our top tips for choosing the best fundraising event software for your team. In the end, these practices should help guide your decision-making process as you continue to develop your perfect toolkit of nonprofit technology.

Not to mention, you’ll be all set to get started with optimal fundraising events with the right tools to power your efforts. Let’s begin!

Why invest in event fundraising software?

Why Invest in Fundraising Event Software?

Fundraising event software is a critical component of any organization’s fully built-out tech stack. After all, a significant portion of many nonprofits’ overall revenue is collected through engaging fundraising events. And the right tools can make organizing and hosting as easy and effective as ever. That means more of your team’s time can be reallocated to other mission-valuable activities!

Not to mention, more and more fundraising events are involving increasingly technical aspects. Virtual and hybrid events are becoming all the rage. Even in-person gatherings are becoming dependent on behind-the-scenes software and user-facing technology to run smoothly and elevate the event experience.

Thus, if your organization is looking to develop or optimize your event fundraising strategy, investing in the right tools to power your efforts is essential.

Event fundraising software features to consider

Features to Consider For Your Fundraising Event Software

The term “fundraising event software” can encompass a lot of different kinds of tools. And each one offers key benefits to your organization, the events you organize, and the individuals who support your efforts.

Let’s explore a few of these key functions.

(Top tip: As you walk through the following types of features and functionality commonly associated with nonprofit event software, keep in mind that you may have to prioritize offerings in order of importance. Consider flagging elements as “must-haves” and “nice-to-haves.”)

Fundraising event software web page

Online Event Pages

In order to pull off an effective event, it’s crucial that your supporters are aware of the opportunity. And one of the best ways to spread the word about upcoming events involves engaging online event pages or microsites.

Here’s what this event software functionality should include:

  • Pre-built and customizable web page templates;
  • Landing page and microsite options.
  • Personalized branding that matches your organization’s existing materials;
  • Mobile-optimized pages that are easy to use on screens of all shapes and sizes;
  • Search engine optimization and accessibility tools;
  • The ability to embed a corporate matching gift search tool that uncovers match-eligible donations.

Fundraising event software ticketing services

Ticketing Services

Make sure your team and your attendees are prepared for your event with intuitive ticketing functionality. Consider these key features:

  • Easy-to-use online ticketing forms;
  • Free and paid ticket purchases for in-person and virtual events;
  • Online RSVP management and automated receipting;
  • Customizable questions, such as meal preferences and t-shirt sizes;
  • Multiple ticketing tiers and packages.

Fundraising event software payment processing

Payment & Donation Processing

Regardless of whether you’re hosting free or paid events, it’s essential that your team has the tools for processing payments from supporters. This should include:

  • Accepting payments online and in-person;
  • Leveraging multiple payment methods;
  • Processing payments for event tickets, merchandise, pledges, and more;
  • Collecting donations, in addition to ticketing and other sales;
  • Promoting matching gifts throughout the donation process.

Fundraising event software peer-to-peer capabilities

Peer-to-Peer Fundraising Capability

Peer-to-peer fundraising and nonprofit events often go hand-in-hand. Some of the most impactful social fundraising efforts cumulate in a final event to drive engagement and celebrate success. Think⁠—run/walk/rides and other “a-thon” style events.

Here are a few peer-to-peer fundraising features to consider in your search for nonprofit event technology:

  • Online event participant registration;
  • Customizable participant fundraising pages;
  • Gamification tools, such as fundraising thermometers, badges, and prizes;
  • Donation and pledge processing and fulfillment.

Fundraising event software auction management

Auction Management

Charity auctions are many nonprofit organizations’ most profitable fundraising events time and time again. So when it comes to event software buying, it’s a good idea to keep auction tools in mind. These typically include:

  • Item procurement and tracking capabilities;
  • Facilitation of live and silent in-person, virtual, and hybrid auction events;
  • Online and mobile bidding functionality for attendees;
  • Real-time bid tracking and other analytics.

Fundraising event software data

Data Reporting

Nonprofit events produce a lot of powerful data. It’s important to have the tools you need to collect, analyze, and leverage that information for the greatest results! That’s where an event software’s data reporting functionality comes in.

Consider these key features:

  • Event attendee supporter profiles to track ongoing engagement;
  • Budgeting and revenue tools to determine ROI calculations;
  • Real-time event data reporting;
  • Birds-eye view and in-depth options.

Matching gifts should be an essential component of a top fundraising event software.

Matching Gift Automation

Did you know that nearly 27 million individuals work for companies that match gifts? But approximately 78% of this group has no idea that their employers offer these programs?

That’s why increasing awareness of match opportunities is essential⁠—and your event software can help! Matching gift software, or event fundraising software with a dedicated matching gift component, should:

  • Collect supporter employment information through email domain screening or with an integrated company search tool;
  • Provide donors and event attendees with employer-specific matching gift guidelines (eligibility criteria, online forms, etc.);
  • Automatically follow up with match-eligible or unknown donors post-engagement to remind individuals about matching opportunities and drive more successful matches to completion.

Organizations that enhance matching gift efforts by utilizing top software offerings tend to see elevated events and other fundraising experiences. In many cases, it’s the equivalent of a two-for-one sale on charitable donations!

Sponsorships should be an essential component of a top fundraising event software.

Sponsorships Management

Corporate sponsorships play a key role in the success of nonprofit fundraising events, providing crucial financial support, in-kind donations, and promotional benefits. To maximize sponsorship revenue and streamline management, nonprofits should leverage event fundraising software with dedicated sponsorship functionality.

These tools should:

  • Track sponsor outreach and commitments to ensure seamless communication and follow-up.
  • Manage sponsorship tiers and benefits by organizing different sponsorship levels and the perks associated with each.
  • Facilitate sponsorship agreements by storing contracts, tracking deliverables, and automating reminders.
  • Provide branded recognition opportunities across event pages, ticketing platforms, and digital marketing materials.
  • Generate sponsorship impact reports to demonstrate ROI and strengthen long-term partnerships.

Corporate volunteerism should be an essential component of a top fundraising event software.

Corporate Volunteer Functionality

More than likely, your organization’s events are going to rely on dedicated volunteers to run smoothly and maintain efficient and cost-effective operations. And many of these individuals can even qualify for volunteer incentives (such as volunteer grants and paid volunteer time off) through their employers! For that reason, equipping your team with the right corporate volunteer software is a must.

These kinds of tools should:

  • Collect employment information as supporters register for volunteer events;
  • Screen against a volunteer incentives database to uncover the opportunities;
  • Provide volunteers with company-specific instructions and submission form links;
  • Automatically follow up with actionable, targeted reminders.

Fundraising event software integrations

Integrations

Expand your event software’s reach with seamless integrations⁠—especially with the tools your organization already uses on a day-to-day basis.

Software integrations essentially form unified systems between varying platforms, allowing different tools to speak to one another. Therefore, integrating your event fundraising software with your organization’s existing fundraising solutions empowers your technology to do more with less manual tasks and configurations.

As you consider fundraising event software integrations, this might include:

  • Online donation tools;
  • Peer-to-peer fundraising platforms;
  • Data management systems;
  • Corporate giving software;
  • Volunteer management software;
  • Marketing and outreach solutions.

Selecting the right event software is a crucial step in maximizing the success of your fundraising efforts. Whether you’re focused on streamlining ticketing, optimizing donation processing, engaging supporters through peer-to-peer fundraising, or enhancing corporate giving opportunities, the right tools can make a significant impact.

By leveraging key features like matching gift automation, corporate volunteer functionality, data reporting, and more, your organization can unlock new revenue streams, strengthen donor and volunteer relationships, and ultimately drive greater event success. Not to mention, seamless integrations ensure your event software works in harmony with your existing fundraising and donor management tools.

Making your event fundraising software choice

How to Make Your Fundraising Event Software Choice

As you work to narrow down your event technology options, here are a few best practices to keep in mind:

  • Set a software budget to guide your buying decisions. One of the best ways to narrow down your available options is to go into the buying process with a set budget in mind. This way, you can devote your time to the software your organization can afford. As you look for cost-effective solutions, be sure to consider base price, startup costs, ongoing fees, expansions or add-ons, scalability, and more.
  • Consider bundling event tools with a comprehensive fundraising platform. While some event tools are made available in an à la carte or piecemeal format, others are offered as a bundle in an overall fundraising software package. In the latter scenario, your event-specific technology may be integrated directly with an online donation tool, CRM, and more for an all-in-one solution. Many organizations prefer this type of software collection for ease of use and seamless communication between platforms.
  • Seek software with matching gift functionality. Beyond typical event software features, one element that can drastically improve your team’s fundraising efforts⁠—event-based and otherwise⁠—is matching gift functionality. Corporate matching gifts enable many donors and event attendees to double their impact on your cause. Luckily, tools like Double the Donation integrate with top event platforms to enable seamless match identification and automated follow-ups.
  • Request a demo to see prospective tools in action. Before you make your final decisions, it’s a good idea to request some demos. Many companies can provide access to a pre-recorded video, though a live demo offers a more personalized encounter. As you experience the software in action, consider how the tools will look from a user’s perspective⁠. And don’t be afraid to ask questions, either!

With the right event software in place, your nonprofit can create more engaging experiences, increase donor and volunteer participation, and amplify its fundraising impact for years to come. It’s not something you want to miss out on.


Final Thoughts

In the recent past, events of all kinds have become increasingly technology-based⁠—from innovative in-person elements to virtual and hybrid experiences. And it’s important that your nonprofit has the tools to keep up with the times!

As you look to revolutionize your organization’s event offerings with powerful software, we recommend exploring Double the Donation’s integration partners. Many of these top-of-the-line fundraising software providers offer impactful tools that can bring your event endeavors to the next level. Then, don’t forget to factor matching gifts into your strategy, as well!

Want to learn more? Check out these other educational resources to elevate your organization’s event, workplace giving, and overall fundraising strategies:

Explore top fundraising event software with our integration partners

How to Find Grants for Nonprofits [Quickly & Easily!]

How to Find Grants for Nonprofits [Quickly & Easily!]

Securing grants is often a vital part of keeping a nonprofit organization up and running⁠, let alone thriving. Whether you’re funding new programs, expanding services, or covering operational costs, grants can provide the financial support your nonprofit needs to make a more significant impact. However, learning how to find grants for nonprofits—and doing it efficiently—can feel overwhelming, especially with limited time and resources.

The good news? You don’t have to tackle the process alone or struggle to figure it out. In this guide, we’ll walk you through practical and effective strategies to find grants for your nonprofit as quickly and easily as possible. Specifically, we’ll cover:

From leveraging the best tools to simplifying your search process, these tips will help you focus on what matters most: creating change and achieving your mission. Let’s begin!

Understanding Nonprofit Grants: The Basics

Nonprofit grants are essential funding sources that empower organizations to achieve their missions, grow their impact, and sustain operations. For those new to the nonprofit world—or even seasoned professionals looking to refine their strategies—understanding the basics of nonprofit grants is crucial.

Let’s break it down now.

What are grants for nonprofits?

Nonprofit grants are financial resources provided by entities such as government agencies, private foundations, corporations, and individual donors. This revenue is generally used to support specific initiatives or general operations of charitable organizations. Unlike loans, grants do not require repayment, making them an essential funding source for nonprofits striving to make a positive impact.

Though the process can vary, funds are typically awarded based on the alignment between a nonprofit’s mission and the grant provider’s priorities. Additionally, organizations often are required to demonstrate their need and capacity to execute programs effectively. Grants can support a wide range of needs, from operational expenses to program development and capacity building.

What types of nonprofit grants are available?

Nonprofit grants can come in all shapes and sizes⁠—and from numerous sources, too. The better you understand the types of grants available to organizations like yours, the more effectively you’ll be able to target the opportunities.

Check out the following kinds of nonprofit grants to learn more:

Types of grants for nonprofits

  1. Government Grants
    • Federal Grants: Provided by national government agencies to support projects that benefit the public. These can include health programs, education initiatives, and disaster relief efforts.
    • State and Local Grants: Offered by state or local government offices for region-specific needs. These grants are often targeted at local community development or services.
  2. Foundation Grants
    • Private Foundations: Dedicated nonprofits provide funds for projects in their area of interest, which can range from education to environmental conservation and beyond.
    • Community Foundations: Funded by donations from individuals, families, or corporations, these foundations typically focus on local or regional causes.
  3. Corporate Grants
    • Corporations may allocate a portion of their profits to support charitable initiatives, often as part of their Corporate Social Responsibility (or CSR) programs. These grants can be for general support or specific programs that align with the company’s mission.
  4. Individual Donor Grants
    • Philanthropists or wealthy individuals who wish to support specific causes may also offer grants to nonprofits. These grants often come with fewer restrictions than other sources, allowing nonprofits to use the funds more flexibly.

As you can see, nonprofit grants come from a wide range of sources, each with unique benefits and purposes. By understanding the distinctions between various grant opportunities, your organization can strategically pursue revenue that aligns with its mission and needs.

Whether you’re seeking large-scale funding for public initiatives or localized support for community projects, being informed about the various types of grants will empower you to make the most of available resources and drive your nonprofit’s success.

How do nonprofit grants benefit organizations?

Nonprofits often rely on generous funding to power their missions⁠—from individual donors, corporate philanthropy programs, and grant opportunities alike.

Specifically, grants allow nonprofits to scale their operations, expand their reach, and execute important programs with hefty sums of money that otherwise might not be feasible. These funds can also help nonprofits maintain financial stability without relying too fully on any single revenue source.

Not to mention, grant-seeking can provide nonprofits with the credibility and recognition that come with being selected for funding, often increasing their visibility and attracting more donors and volunteers.

Preparing for a Successful Grant Search

Understanding how to prepare for a successful grant search is vital for nonprofits. After all, it lays the groundwork for an efficient and effective funding strategy.

Not to mention, proper preparation ensures that organizations approach grant opportunities with clarity, confidence, and the resources needed to stand out in a competitive landscape.

Preparing to locate grants for nonprofits

Clarify your nonprofit’s needs.

Before diving into the grant-seeking process, take the time to identify and define your nonprofit’s funding needs. Are you looking for support for a specific program, covering operational expenses, expanding your reach, or launching a new initiative?

The clearer you are about what you need, the easier it will be to find grants that align with your objectives. Start by setting measurable goals and determining the financial resources required to achieve them. This clarity not only helps you focus your efforts on the most relevant grant opportunities but also strengthens your ability to communicate your needs effectively in applications.

Gather key documentation.

One of the most essential yet sometimes time-consuming aspects of applying for grants is collecting the necessary documentation. By organizing these materials in advance, you can save time and avoid last-minute stress.

Essential documents include…

  • Your nonprofit’s proof of 501(c)(3) status
  • Recent financial statements
  • Tax records
  • Strategic plans
  • Reports demonstrating your impact

Having these documents readily available ensures that your applications are complete and professional, which increases your credibility with grantmakers.

Top tip: Consider creating a shared digital folder where your team can easily access and update this information as needed.

Create a compelling case for support.

A compelling case for support is the heart of any successful grant application. This is your opportunity to tell your nonprofit’s story, highlight the problem you’re addressing, and explain why your work matters.

For the best results, your case for support should include a clear description of the initiative you’re seeking funding for, the outcomes you aim to achieve, and the broader impact of your efforts.

Use data and testimonials to back up your claims and make your appeal more persuasive. And don’t forget to tailor your narrative to align with the priorities and mission of the grantmaker, demonstrating why your nonprofit is the ideal partner to advance their goals.

Learn how to find grants for nonprofits and raise more with matching gifts using Double the Donation

Quick and Easy Ways to Locate Grant Opportunities

For many organizations, time and resources are often limited. Luckily, efficient grant-seeking strategies can allow nonprofits to streamline their search efforts, focusing on the most promising opportunities.

Here’s what we recommend to get started!

Grant databases and tools

With so many grants being offered to nonprofits, it can be tricky (if not impossible) to keep track of them all on your own. Luckily, that’s where a grant database tool comes in!

Grant databases and other resources provide nonprofits with centralized platforms to identify funding opportunities that align with their mission and goals. These tools often allow users to filter grants by type, location, funder priorities, and deadlines, saving valuable time in the search process. Many databases also include helpful insights, such as past funding amounts, application guidelines, and contact information for funders.

Let’s take a look at some of the leading grant database tools for nonprofits:

Double the Donation

Double the Donation is a unique platform that focuses on helping nonprofits maximize their funding through workplace giving and other funding opportunities (including matching gifts, volunteer grants, volunteer time off, sponsorships, grants, and more). Through its extensive database of companies with corporate giving programs, nonprofits can uncover and target potential support with ease.

Candid ⁠(Foundation Directory Online)

Candid’s Foundation Directory Online is a comprehensive database that provides nonprofit organizations with access to detailed information about thousands of grantmakers. By providing detailed profiles, including funding history, eligibility criteria, and application guidelines, Candid helps nonprofits uncover opportunities tailored to their needs, making the grant-seeking process more targeted and effective.

Grants.gov

Grants.gov is a centralized platform for finding and applying for federal grants. It serves as a one-stop resource for nonprofits seeking government funding opportunities, offering access to over 1,000 federal grant programs across various sectors, including education, health, and community development.

GrantWatch

GrantWatch is a user-friendly online resource that aggregates a wide variety of grant opportunities from across the United States. The platform covers grants for nonprofits, businesses, and individuals, offering detailed listings that include eligibility criteria, funding amounts, deadlines, and contact information.

GrantStation

GrantStation is an online resource that provides nonprofits with access to a large database of grant opportunities from private foundations, corporate giving programs, and government agencies. The platform also offers research and training resources to help nonprofits improve their grant writing and increase their chances of success.

GrantScape

GrantScape is a subscription-based service that provides access to an extensive database of grant opportunities. Designed for both nonprofits and businesses, GrantScape helps users find available funding by offering detailed grant descriptions, eligibility criteria, and deadlines. GrantScape’s advanced features, including grant alerts and reporting tools, allow nonprofits to track the progress of their applications and stay informed about new opportunities as they arise.

Instrumentl

Instrumentl is an innovative grant search platform that leverages data-driven insights to help nonprofits find and apply for grants more effectively. The platform provides detailed information on grantmakers, including past funding history, application deadlines, and funding amounts, enabling nonprofits to prioritize the most promising opportunities.

By streamlining access to grant opportunities and offering tools to manage the application process, these platforms empower nonprofits to pursue funding more strategically and efficiently.

Donor employment information

Companies want to support the nonprofits their employees care about. Lucky for you, that means your donor employment information has the potential to uncover hidden funding through workplace giving programs and other grant opportunities. Many businesses even offer grants tied to employee engagement, such as volunteer grantsmatching gifts, or other employee-nominated funding initiatives.

By identifying where donors or volunteers work (hint: we recommend collecting employer data as individuals give, register for an event, or sign up for a volunteer opportunity), nonprofits can connect with corporate giving programs that align with their supporters’ activities. This targeted approach not only strengthens relationships with individual supporters but also opens doors to new grant opportunities that might otherwise go unnoticed.

Networking & local resources

Finally, networking and leveraging local resources (such as events, conferences, and associations) can offer invaluable opportunities for uncovering grants and building relationships with funders.

For example, community foundations, other nonprofits, and local government offices can often provide information about grants specific to the region or sector. Attending networking events, workshops, or webinars allows nonprofits to connect with grantmakers, gain insights into funding priorities, and learn about upcoming opportunities. Meanwhile, building personal connections with funders can make a significant difference in the competitive grant application process, as it helps establish trust and demonstrates a genuine commitment to collaboration.

Top Tips for Simplifying the Grant Search Process

Simplifying the grant search process empowers nonprofits to better navigate the often complex world of grant applications with greater efficiency.

By implementing the following strategies to streamline their search, nonprofits can maximize their resources, prioritize high-potential opportunities, and improve the quality of their applications. Here’s what we recommend:

1. Focus on alignment.

When seeking grants, one of the most critical practices involves focusing on alignment between your nonprofit’s mission and the funder’s priorities. After all, grants are generally awarded based on how well your organization’s work aligns with the objectives and values of the funding body. To increase your chances of success, take the time to thoroughly research the grants you’re applying for and ensure they match your nonprofit’s specific goals, geographic focus, and target population.

Meanwhile, tailoring your application to reflect how your mission and project align with the funder’s goals demonstrates a strong fit and shows that your nonprofit will be a responsible steward of their funds.

2. Create a detailed grant calendar.

A well-organized grant calendar is essential for staying on top of application deadlines and managing the grant-seeking process efficiently. Nonprofits often face a high volume of grant applications, and keeping track of each opportunity’s deadline, requirements, and submission guidelines can be overwhelming without a plan.

Thus, a detailed grant calendar should include all relevant deadlines, follow-up dates, and key milestones, such as when letters of intent, full proposals, and supporting documents are due.

By planning ahead and organizing grant timelines, nonprofits can avoid last-minute scrambling and ensure that each application receives the necessary attention and quality.

3. Delegate tasks.

Grant writing and submission can be a time-consuming process, and having a team approach can help streamline the work. Delegating tasks to the appropriate team members will improve efficiency and ensure all aspects of the application are thoroughly addressed.

For example, one team member might be responsible for gathering financial documents, while another may focus on drafting the narrative sections of the proposal. By distributing tasks based on strengths and expertise, nonprofits can ensure that the application process is well-managed and that nothing is overlooked. Clear communication among team members is crucial to ensure a cohesive and polished final proposal.

4. Don’t overlook smaller grants.

Large, high-profile grants are often the focus of many nonprofits. However, smaller grants can be equally valuable⁠—and often more accessible.

Many local foundations, corporations, and government agencies offer grants with lower funding thresholds, making them more attainable for smaller organizations or specific projects. Additionally, smaller grants can serve as stepping stones to larger funding opportunities and can help build a track record of success that strengthens your nonprofit’s credibility.

The bottom line is this: Never underestimate the value of smaller grants. They can be a crucial part of diversifying your funding sources and meeting immediate program needs!

5. Use rejections as learning opportunities.

Rejection is a natural part of the grant-seeking process. However, it’s important to approach it with a growth mindset in order to drive the best results overall. When your nonprofit’s application is not selected, use the experience as an opportunity to learn and improve.

Many funders even provide feedback on why a proposal was not successful. This can offer valuable insights into areas that may need strengthening. For example, the clarity of the application, the project’s alignment with the funder’s priorities, or the budget justification.

By analyzing rejection and applying those lessons to future applications, your nonprofit can increase its chances of success in subsequent funding rounds or within the realm of other opportunities.

6. Consider outsourcing expert help.

Grant writing can be a complex and specialized skill. Sometimes, it makes sense to outsource certain aspects of the process to experts. Hiring a grant writer or consultant can be a smart investment.

After all, an experienced professional can help your nonprofit craft a compelling, well-written proposal that is more likely to stand out from the competition. Additionally, outsourcing expert help can free up internal staff to focus on other areas of the nonprofit’s work.

If your organization is struggling with writing quality proposals or simply lacks the time to dedicate to grant applications, bringing in outside expertise could significantly improve your outcomes.

14 Leading Companies With Online Grant Applications

Companies supply some of the best grant opportunities for nonprofits. To provide you with a headstart in your search, we’ve selected a few examples of businesses with generous grant potential.

Check out the following list, and start applying today!

SC Johnson

SC Johnson, a global leader in household cleaning products, offers grant opportunities that align with their commitment to sustainability, community impact, and innovation. Through their charitable giving programs, SC Johnson supports nonprofit organizations that focus on environmental protection, improving quality of life, and advancing science and education. They often collaborate with local community-based organizations, as well as larger environmental groups, to promote initiatives that create positive environmental change.

Nonprofits interested in applying for SC Johnson grants should focus on projects that align with these core values and demonstrate measurable impact in the communities they serve.

Get started with the online application here.

Nationwide Mutual Insurance Company

Nationwide Mutual Insurance Company is deeply committed to making a difference in communities across the country. Through the Nationwide Foundation, they offer grants in areas such as education, financial literacy, and community development. Nationwide prioritizes programs that aim to create financial stability, reduce inequality, and foster economic empowerment.

Nonprofits interested in funding can focus on educational programs, youth empowerment initiatives, and efforts to improve the financial well-being of individuals and families. The Nationwide Foundation also funds programs that support disaster relief efforts and initiatives that enhance community safety and security.

Get started with the online application here.

Target

Target is well-known for its commitment to supporting community-driven projects that focus on education, homelessness prevention, and diversity and inclusion. The Target Foundation offers grants to nonprofits that work to provide access to education, reduce inequality, and support underserved communities. They prioritize initiatives that impact youth and families, particularly those in communities where Target operates.

Nonprofits focused on expanding educational opportunities, increasing access to social services, or promoting diversity and inclusion can explore Target’s grant opportunities for funding support.

Get started with the online application here.

Bank of America

Bank of America supports nonprofits through its philanthropic arm, the Bank of America Charitable Foundation. The foundation focuses on improving economic mobility, addressing critical community needs, and advancing environmental sustainability. They provide grants in areas such as workforce development, affordable housing, and community revitalization.

Nonprofits can benefit from Bank of America’s commitment to creating inclusive economies by applying for grants that support initiatives aimed at improving access to financial resources, education, and job opportunities for underserved communities.

Get started with the online application here.

Cisco

Cisco is a global leader in technology and innovation, and its corporate philanthropy efforts reflect its mission to drive social change. Cisco’s grant opportunities are focused on education, technology access, and social inclusion. The Cisco Foundation offers grants to nonprofits that empower individuals through technology, promote digital skills training, and bridge the technology gap for underserved populations. They also support initiatives that drive economic development, improve healthcare access, and foster social innovation.

Nonprofits working on projects that harness technology for positive community impact are well-aligned with Cisco’s philanthropic goals.

Get started with the online application here.

Walmart

Walmart’s philanthropy is centered on supporting the communities in which its stores operate. The Walmart Foundation offers grants to nonprofits working in areas such as hunger relief, sustainable agriculture, and workforce development. Walmart prioritizes initiatives that improve food security, advance sustainability, and provide employment opportunities for individuals facing barriers to the workforce.

Nonprofits can apply for grants focused on reducing food insecurity, enhancing economic opportunity, and driving environmental impact in local communities.

Get started with the online application here.

Wells Fargo

Wells Fargo is dedicated to supporting nonprofits that drive economic advancement and create positive social change. The Wells Fargo Foundation offers grants in areas such as education, community development, affordable housing, and small business support. Wells Fargo focuses on initiatives that promote diversity and inclusion, financial literacy, and workforce development.

Nonprofits seeking grants should focus on projects that help strengthen local economies, empower individuals, and ensure that underserved communities have access to financial opportunities and support services.

Get started with the online application here.

Truist

Truist, formed through the merger of financial institutions SunTrust and BB&T, is committed to fostering economic mobility and community well-being. Truist’s philanthropic focus is on education, health and human services, community development, and financial literacy. The Truist Foundation provides grants to nonprofits that work to improve economic inclusion, enhance educational opportunities, and promote financial empowerment.

Nonprofits addressing social equity and economic disparities, particularly those that empower underserved populations, align with Truist’s funding priorities.

Get started with the online application here.

Liberty Mutual

Liberty Mutual’s charitable giving focuses on building safer, more resilient communities and providing support to those in need. Through the Liberty Mutual Foundation, they offer grants to nonprofits working in areas such as safety, education, and disaster relief. Liberty Mutual prioritizes initiatives focusing on reducing injuries and accidents in communities and improving access to education and social services.

Nonprofits that emphasize safety awareness, disaster preparedness, and community resilience are well-positioned to benefit from Liberty Mutual’s funding.

Get started with the online application here.

Google

Google is one of the leading technology companies with a strong commitment to supporting social impact initiatives worldwide. Through Google.org, the company offers grants to nonprofits that focus on education, economic opportunity, technology access, and social innovation. Google places a strong emphasis on projects that use technology to drive positive change. And there’s a particular focus on those that address global challenges such as poverty, inequality, and climate change. Plus, the company offers up to $10,000 in advertising space for organizations through its Google Ad Grants program!

Nonprofits that integrate technology into their work or that aim to create a more sustainable and equitable world can benefit from Google’s philanthropic efforts.

Get started with the online application here.

Kroger

Kroger, one of the largest supermarket chains in the U.S., is dedicated to supporting communities and promoting sustainability. The Kroger Foundation offers grants to nonprofits focusing on food security, health and wellness, and environmental sustainability. Their initiatives include providing access to healthy food, supporting hunger relief programs, and promoting sustainable agriculture practices.

Nonprofits that work to reduce food insecurity, promote healthy living, or engage in environmental conservation are prime candidates for funding.

Get started with the online application here.

State Farm Insurance

State Farm Insurance is committed to improving communities and creating safer environments. Through the State Farm Foundation, they offer grants to nonprofits that focus on community development, safety, and education. State Farm emphasizes projects that promote safe driving, disaster preparedness, financial literacy, and youth education.

Nonprofits focusing on safety initiatives, educational programs, or natural disaster recovery can access funding through State Farm’s grant programs.

Get started with the online application here.

Whole Foods

Whole Foods Market supports nonprofits dedicated to creating a positive environmental impact and promoting sustainable food systems. The Whole Foods Market Foundation offers grants to organizations focused on environmental sustainability, food access, and promoting healthy living. Whole Foods prioritizes projects that advocate for organic farming, reduce food waste, and improve the overall health of communities.

Nonprofits working in areas such as nutrition, community gardens, and sustainable agriculture can explore Whole Foods’ grant opportunities.

Get started with the online application here.

Costco

Costco is known for its commitment to supporting local communities and promoting social responsibility. Through the Wholesale Community Giving Program, Costco offers nonprofit grants focused on hunger, education, health, and disaster relief. The company supports its local communities where it operates and prioritizes basic needs such as food, healthcare, and education.

Nonprofits with projects aligned with these goals can apply for funding through Costco’s grant programs.

Get started with the online application here.


Wrapping Up & Additional Resources

Finding grants for your nonprofit doesn’t have to be a time-consuming or daunting task. By focusing on your nonprofit’s unique needs, utilizing available resources, and staying organized, you can streamline the process and maximize your chances of securing the funding you need.

Remember, persistence is key—every application and connection brings you closer to success. Start implementing these strategies today, and you’ll soon find yourself navigating the grant landscape with confidence and ease. Good luck!

Interested in learning more about smart fundraising, grant-seeking, corporate giving, and more? We recommend checking out these additional resources:

Learn how to find grants for nonprofits and raise more with matching gifts using Double the Donation

DTD_Tracking In-Kind Donations for Nonprofits What to Know_Feature

Tracking In-Kind Donations for Nonprofits: What to Know

In-kind donations play a vital role in helping nonprofits fulfill their missions. After all, they provide goods and services without the need for financial expenditure. From donated supplies to volunteer-provided expertise, these contributions significantly expand an organization’s resources and potential. However, to maximize the value of each contribution and ensure compliance with regulations, effectively tracking in-kind donations for nonprofits is a must.

In this guide, we’ll explore the essentials of tracking in-kind donations, offering actionable insights to streamline your organization’s processes. This includes:

In-kind donations have the potential to bring a nonprofit’s fundraising to new heights. Accurate tracking not only helps maintain transparency with stakeholders but also aids in recognizing and appreciating the generosity of donors. Read on to find out how you can do so!

What are in-kind donations?

In-kind donations are non-monetary contributions provided to nonprofit organizations. Instead of giving funds, donors (individuals and companies alike) offer tangible items or professional skills to support the organization’s mission.

Types of in-kind donations include:

  • Goods or products (examples: technology, office supplies, clothing, rental space, or food items)
  • Services or expertise (examples: marketing, IT, or legal services, administrative support, etc.)
  • Gifts of stock, bonds, or securities

All in all, in-kind donations help nonprofits save money, allocate resources efficiently, and expand their capacity to deliver services.

The importance of tracking in-kind donations for nonprofits

Tracking in-kind donations is essential for nonprofits for several reasons, including compliance, transparency, and maximizing impact. Here’s a closer look at why it’s so important:

Financial Accountability and Transparency

Nonprofits are often held to high standards of financial accountability by donors, grantmakers, and regulatory bodies. Properly tracking in-kind donations ensures that the organization’s financial records accurately reflect the total value of resources received. This transparency builds trust with stakeholders and demonstrates the nonprofit’s ability to manage resources responsibly.

Tax Compliance

For both the nonprofit and the donor, tracking in-kind donations is critical for tax purposes. The IRS requires nonprofits to maintain detailed records of all donations, including non-cash contributions, to remain compliant with tax regulations. Accurately valuing and recording in-kind donations also allows the organization to provide appropriate documentation for donors who wish to claim tax deductions.

Program Planning and Resource Allocation

Tracking in-kind donations gives nonprofits a clear understanding of the resources they have available. This insight helps with effective program planning and resource allocation, ensuring that goods and services are used where they’re most needed. It also highlights gaps in resources, enabling nonprofits to seek additional support strategically.

Recognition and Stewardship

Recognizing and appreciating your donors⁠—whether of the individual or corporate⁠ variety⁠—is a key aspect of fostering long-term relationships. By accurately tracking in-kind contributions, nonprofits can properly acknowledge contributors’ generosity through thank-you letters, public recognition, impact reports, and more. This recognition strengthens loyalty and encourages future support.

By implementing robust systems to track in-kind donations, nonprofits can ensure compliance, enhance donor relationships, and make informed decisions to advance their missions effectively.

Tracking in-kind donations and raising more with matching gifts through Double the Donation

6 Steps for tracking in-kind donations effectively

Understanding the specific process for tracking in-kind donations is vital for nonprofits to ensure accuracy, compliance, and efficiency in their operations. Feel free to follow the steps outlined below to manage in-kind donation tracking from start to finish.

1) Identify in-kind giving opportunities.

The first step to tracking and securing in-kind donations is knowing where to look—and that’s often the hardest part. Corporate in-kind giving programs can be difficult to track down, scattered across company websites, or only shared internally with employees. That’s why leveraging a centralized, trusted resource can make all the difference.

With Double the Donation’s corporate giving database, identifying in-kind giving opportunities has never been easier. In addition to its well-known matching gift data, the platform now includes a curated list of companies that offer in-kind support to nonprofits, schools, and universities. Whether you’re looking for donated products, services, gift cards, or sponsorships, this tool lets you uncover a wide range of options, making it easier to apply than ever before.

2) Track your in-kind donation asks and applications.

Keeping a record of in-kind donation requests ensures that nonprofits can manage their outreach efforts effectively. For the best results, this involves documenting:

  • Who was asked for a donation (specific individuals, businesses, or organizations).
  • The specific items or services requested.
  • The date and method of the ask (e.g., email, phone call, or meeting).
  • Any responses, follow-ups, or commitments received.

Overall, this step helps nonprofits stay organized, avoid duplicate asks, and track progress toward meeting their resource needs. It also provides valuable data for future planning, showing which requests are most likely to be successful.

Meanwhile, if a company uses an in-kind donation application process, you’ll want to have a system for managing those engagements, too.

3) Create an inventory of donated goods and services.

Once donations are received, they should be cataloged in an inventory system, likely using your donor or fundraising database. For the best results, this involves noting:

  • The type of donation (e.g., goods, services, etc.).
  • The quantity and condition of donated items.
  • Any restrictions or specific terms related to the donation’s use.

Maintaining an inventory ensures that all in-kind donations are accounted for and can be allocated appropriately. It also helps prevent waste or mismanagement and allows the organization to quickly identify available resources when needed.

4) Determine the Fair Market Value of each in-kind gift.

Despite in-kind donations being non-cash gifts, it’s important to note the estimated value a good or service provides for your organization. For this, it’s generally recommended to determine and record in-kind gifts by their Fair Market Value.

Fair Market Value (FMV) is the estimated price the donated goods or services would fetch on the open market. This step involves researching comparable values or consulting with professionals for services. For example:

  • Use retail prices for goods.
  • Seek professional appraisals for high-value items or unique contributions.
  • Refer to industry standards for services like legal advice or graphic design.

Accurate valuation is crucial for financial reporting, compliance with tax regulations, and demonstrating the impact of the donation. FMV also ensures transparency with donors and stakeholders, making it an invaluable step in the in-kind donation tracking process.

5) Record the donation in your CRM.

In order to maintain accurate accounts of all donations, in-kind and monetary alike, it’s important that your team records the donation in its CRM. After all, a nonprofit’s Constituent Relationship Management (or CRM) system should include the following details:

  • Donor information (name, contact details).
  • Details of the donation (type, FMV, date, and purpose).
  • Any follow-up actions, such as thank-you messages or recognition.

Recording donations in a CRM allows nonprofits to centralize donor data, track giving histories, and analyze trends. This information is invaluable for individual and corporate stewardship efforts, future fundraising campaigns, and reporting to funders or auditors.

6) Provide a gift receipt for each donation.

After receiving an in-kind donation, the nonprofit should issue a formal receipt to the donor. Providing a receipt is a professional and ethical practice that acknowledges the donor’s contribution. It also helps donors claim tax deductions and reinforces their trust in the organization, encouraging future support.

This receipt should include the following information:

  • Name of the organization
  • Statement of tax exemption
  • Date of donation
  • Description of donation
  • Disclosure of quid pro quo contributions

In order to comply with IRS regulations, you’ll need to send an acknowledgment letter for each in-kind gift valued at $250 or more. However, it’s a good practice to thoroughly thank your donors for gifts of any size, so we recommend providing gift receipts for all in-kind donations you receive.

Top data to track to maximize in-kind donations

Tracking top data points is essential to maximize the effectiveness and impact of in-kind donation tracking. By focusing on key pieces of information, nonprofits can maintain accurate records, streamline processes, and enhance their operational efficiency.

We recommend keeping tabs on the following in-kind metrics and KPIs:

Top companies contributing in-kind donations

Nonprofits should track companies that regularly provide in-kind support or have a history of significant contributions to their causes. Key data includes:

  • Company names and contact information.
  • Types and values of past donations.
  • Industries represented and areas of expertise.

Identifying top contributors helps nonprofits focus their corporate outreach on organizations that are most likely to support their mission. It also provides a starting point for building partnerships and expanding support networks.

In-kind donor engagement history

It’s important to recognize which donors⁠ (corporate and individual alike⁠) are contributing in-kind gifts to your cause⁠—and what kinds of other support they’ve given in the past. That said, this data point involves tracking how and when donors have engaged with the organization regarding in-kind contributions.

Key details include:

  • Previous in-kind donations made, including dates and values.
  • Types of goods or services donated.
  • Communication history, such as thank-you notes, follow-ups, and invitations to events.
  • Notes on the donor’s preferences or special requests.

All in all, understanding donor engagement history helps nonprofits tailor their outreach efforts, strengthen relationships, and encourage repeat contributions. It also provides insights into what motivates donors to give in-kind, enabling more effective asks in the future.

Types of in-kind donations received

This data tracks the variety of goods and services provided by donors. Key categories include:

  • Tangible goods (e.g., food, equipment, clothing).
  • Professional services (e.g., legal advice, marketing support).
  • Use of space or equipment (e.g., event venues, vehicles).

Understanding the types of in-kind donations received helps nonprofits identify patterns and gaps in their resources. It also aids in planning future donation campaigns and recognizing the specific needs of their programs.

Donors’ employment information

Tracking donors’ employment details can reveal potential connections to companies or industries that may provide in-kind contributions or other forms of support. Key data points include:

This information can help nonprofits identify opportunities for workplace giving programs, corporate sponsorships, or other forms of support. It also enables nonprofits to approach donors for introductions to decision-makers at their organizations.

Donation referral sources

This tracks how donors learn about the organization and its need for in-kind donations. Common referral sources include:

  • Word-of-mouth recommendations.
  • Social media or online campaigns.
  • Corporate partners or community events.

Knowing referral sources allows nonprofits to evaluate the effectiveness of their outreach strategies and focus on channels that yield the most support. It also highlights the importance of cultivating relationships with individuals and organizations that refer potential donors.

In-kind donation impact

Tracking the impact of in-kind contributions involves measuring how these donations have supported the nonprofit’s mission. Key data points include:

  • Cost savings achieved through in-kind support.
  • The number of people served using the donated goods or services.
  • Stories or testimonials demonstrating the benefits of the contributions.

Quantifying the impact of in-kind donations strengthens the nonprofit’s ability to communicate its value to stakeholders, including donors, funders, and the community. This data can be used in reports, grant applications, and marketing materials to showcase the organization’s success and inspire further support.


Wrapping up & additional resources

For nonprofits, tracking in-kind donations is more than just a best practice; it’s a cornerstone of effective fundraising and donor management. By implementing organized systems, ensuring proper valuation, and maintaining clear records, your organization can enhance donor relationships, meet compliance standards, and better measure its impact.

As your nonprofit embraces these strategies, you’ll be well-positioned to turn in-kind contributions into powerful tools for advancing your mission. With transparency and efficiency on your side, your team can focus on what truly matters—making a difference in the communities you serve. Good luck!

Keep learning⁠—check out the following additional resources to continue growing your fundraising and corporate giving knowledge:

Tracking in-kind donations and raising more with matching gifts using Double the Donation

New Integration: Double the Donation and Bugle Team Up to Boost Volunteer Impact

Double the Donation is thrilled to launch a new partnership with volunteer management software Bugle, aimed at energizing volunteers through corporate volunteering incentives. The seamless volunteer integration between Double the Donation Volunteering and Bugle enables nonprofits and schools to maximize their volunteers’ impact by unlocking corporate incentives like volunteer grants and volunteer paid time off. 

With the new integration, organizations can now include Double the Donation’s employer search tool directly within the Bugle volunteer signup forms and inform volunteers of their eligibility for corporate volunteer incentives as they register for a shift. Educating supporters about their corporate incentive programs at the time of signup encourages them to engage with organizations in new ways, boosting volunteer recruitment, engagement, and retention.

“Our core goal at Bugle is to equip those who want to help with the right tools for making an impact. Our integration with Double the Donation’s volunteer module illustrates our commitment to that goal,” said Ryan Johnson, Co-Founder of Bugle. “We’re excited to see the Double the Donation Volunteering integration help our mutual clients deepen their volunteers’ support through volunteer grant and volunteer time off programs.”

Once volunteers discover their incentive program eligibility, Double the Donation Volunteering directs them to their employer’s next steps in claiming volunteer grants and time off, helping nonprofits drive more volunteer incentives to completion. 

“With corporate social responsibility programs rising in recent years, volunteer incentive programs are now a fundamental tool for nonprofits to leverage in their fundraising and volunteer strategies,” said Adam Weinger, President of Double the Donation. “The integration between Double the Donation Volunteering and Bugle will help more nonprofits utilize these programs to increase volunteer hours, claim more corporate donations, and motivate their supporters.”

The Bugle and Double the Donation Volunteering integration is now available for mutual clients of Double the Donation and Bugle. Follow our integration guide to get connected.

Ready to enhance volunteer engagement with corporate incentives? Request a personalized demo with the Double the Donation team today. Be sure to mention you use Bugle! 

About Bugle

Bugle is a Nashville-based volunteer management software company that specializes in empowering nonprofit community outreach. Focused on providing innovative solutions to streamline volunteer coordination, our software enables nonprofits to significantly increase their efficiency and impact. Our unique platform allows nonprofits to quickly organize events, capture volunteer data, and turn community outreach into fundraising success. For more information, please visit Bugle

About Double the Donation:

Automate your matching gift fundraising and corporate volunteering with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify individuals who qualify for corporate philanthropy initiatives, drive increased participation, and gain actionable insights from the programs. Double the Donation integrates directly into donation forms, CRMs, volunteer management platforms, and other nonprofit technology solutions to capture employment information and follow up with donors accordingly. To learn more, visit Double the Donation.

 

Securing Matching Gift Buy-In Download

[Free Download] Securing Matching Gift Buy-In



What is the Guide to Securing Matching Gift Buy-In?



Double the Donation’s Guide to Securing Matching Gift Buy-In is designed to be your go-to resource for understanding, leveraging, and maximizing corporate matching gift opportunities for your organization. Matching gifts, often overlooked, supply an incredible source of funding for nonprofits—offered by companies to financially reward the causes their employees care about. However, many teams aren’t fully aware of how these programs work or how to tap into them effectively.

In this guide, you’ll find everything you need to know about matching gifts, from understanding the basics and eligibility requirements to actionable tips on how to increase participation and track results. We provide examples of companies offering generous matching gift programs, best practices for educating and engaging donors, and strategies for fostering relationships with corporate partners.

Whether you’re new to the concept of matching gifts or looking to refine your existing approach, this resource offers detailed insights to help you unlock additional funding and deepen your engagement with both individual and corporate supporters.

Why download the Guide to Securing Matching Gift Buy-In?

Maximize fundraising potential.

Access actionable strategies to significantly boost donation revenue by leveraging corporate matching gift programs. By understanding how to tap into this often underutilized resource, nonprofits can unlock additional funding.

Streamline matching gift processes.

Uncover clear steps for optimizing the management of matching gifts, from identifying eligible donors to simplifying the follow-up process. This helps organizations save time and effort while ensuring they don’t miss out on match-eligible contributions.

Enhance donor engagement.

Donors are more likely to give if they know about matching gifts. Unleash best practices for educating and motivating donors to participate in matching gift programs, strengthening donor relationships and increasing engagement with your cause.

Additional Recommended Resources

What to Know About Volunteer Grants


Download the Ultimate Guide to Volunteer Grants

10 Quick Steps to Matching Gift Success


Matching Gift Checklist Download

Matching Gifts in the Donor Journey


Matching Gifts Donor Journey Download