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Corporate Sponsorship Statistics | Facts & Figures to Know

November 18, 2024/in Corporate Sponsorships, About Double the Donation, Learning Center /by Adam Weinger

Corporate sponsorships are a cornerstone for many nonprofits, providing vital financial support and fostering meaningful partnerships. However, to truly understand the impact and potential of corporate sponsorships, it’s essential to examine the facts and figures that drive these relationships. From industry trends to the return on investment for nonprofits and companies alike, corporate sponsorship statistics offer valuable insights into how sponsorships are evolving, the types of partnerships that are thriving, and how nonprofits can optimize their sponsorship strategies.

In this post, we’ll explore key corporate sponsorship statistics that every nonprofit should know to better navigate and leverage these partnerships.

Sponsorship makes up 12% of a brand’s marketing budget on average.

Key Takeaway 🔑

With sponsorships accounting for such a significant portion of a brand’s marketing budget, nonprofits have a valuable opportunity to secure funding by aligning with companies looking to invest in high-impact partnerships. By demonstrating how your organization can provide meaningful exposure and engagement, you can attract sponsors who see the value in supporting your cause.

In 2022, global brands invested an astounding $97.4 billion in corporate sponsorships, with the figure expected to reach $189.5 billion by 2030.

Key Takeaway 🔑

The substantial growth in corporate sponsorships, projected to nearly double by 2030, presents a significant opportunity for nonprofits. By strategically aligning with corporate sponsors and demonstrating measurable impact, nonprofits can tap into this growing funding stream to support their missions and expand their reach.

The largest portion of global sponsorship spending comes from North America, totaling over $22.3 billion annually. North America also had the highest growth of global sponsorship spending, increasing by more than $4.2 billion over five years.

Key Takeaway 🔑

North America’s dominance and rapid growth in global sponsorship spending highlight a prime opportunity for nonprofits in the region. By targeting corporate sponsors in this thriving market and showcasing the mutual benefits of partnership, nonprofits can secure a larger share of this expanding investment to fuel their missions.

Source: Sponsorship Spending Worldwide – Statista

KPIs companies track to demonstrate sponsorship value:

Sales leads – 48%
Booth traffic – 46%
Attendance/participation – 38%
Social media impressions – 28%
Return on investment – 24%
Brand impressions – 23%
Website traffic – 23%
Post-event surveys ⁠- 17%
Media coverage – 12%

Key Takeaway 🔑

Companies prioritize measurable KPIs, such as sales leads, booth traffic, and social media impressions, to evaluate sponsorship success. Nonprofits can attract and retain sponsors by aligning partnership opportunities with these metrics, providing data-driven results, and demonstrating clear value for the company’s investment.

52% of companies that purchase sponsorships prefer to select from a la carte options rather than packages that bundle multiple items at a fixed price.

Key Takeaway 🔑

In order to best attract companies for partnerships, nonprofits should offer customizable sponsorship opportunities. Tailoring packages to meet specific corporate goals can increase appeal, foster flexibility, and maximize sponsorship revenue.

Corporate survey respondents ranked the following sponsorship opportunities as the most effective in terms of marketing potential:

Speaking opportunities
Networking events
Social media
E-blasts
Boards/graphics
Official receptions
Event apps
Hospitality lounges
Show directories
Badge lanyards

Corporate survey respondents ranked the following sponsorship opportunities as the least effective in terms of marketing potential:

Headrest covers
Taxi toppers
Public transit graphics
Hotel in-room television
Yoga/wellness activities
Hotel room door hangers
Cups/napkins
Shuttle bus wraps
Hotel room drops
Hotel key cards/sleeves

Key Takeaway 🔑

Sponsors prioritize opportunities with high visibility and direct audience engagement, such as speaking opportunities, networking events, and social media. Nonprofits should focus on these high-impact sponsorship offerings while being strategic with alternative options to ensure sponsors see value in their investments.

Source: The Statistics of Sponsorships – EXHIBITOR Magazine

81% of corporate survey respondents indicated a belief that sponsorships have moderate or significant potential in terms of business value.

Key Takeaway 🔑

With the vast majority of corporate respondents recognizing sponsorships as valuable for their business, nonprofits have a strong case for presenting sponsorships as win-win opportunities. Highlighting measurable benefits like brand visibility, audience engagement, and alignment with social impact goals can help secure corporate partnerships, too!

Roughly 4 in 10 corporate survey respondents who do not invest in sponsorships say their lack of doing so is driven by inadequate budgets and/or personnel. Meanwhile, an additional 40% opted out of sponsorship investments due to insubstantial previous sponsorship results.

Key Takeaway 🔑

Budget constraints and past performance concerns are key barriers for companies not investing in sponsorships. Nonprofits can address these hesitations by offering scalable, cost-effective options and presenting data-backed success stories that demonstrate the tangible value of sponsorships.

When asked what they considered important actions when meeting with a sponsorship representative, corporate sponsors ranked the following most essential:

Being well-prepared
Presenting creative ideas
Asking relevant questions to understand needs
Customizing sponsorship programs to meet the company’s objectives
Providing relevant research data and insights

Key Takeaway 🔑

Corporate sponsors value preparation, creativity, and customization in sponsorship proposals. Nonprofits should focus on understanding a sponsor’s goals, presenting tailored opportunities, and backing their pitch with relevant data to build strong, mutually beneficial partnerships.

Interested in learning how? Check out our webinar replay on building a corporate development strategy here!

Corporate marketers reported strong growth in sponsorship spending for the year, with 44% increasing their budgets over 2022.

Nearly 3 in 10 sponsors increasing their spending did so by more than 40%, while another 4 out of 10 grew their budgets by between 20% and 40%.

69% of corporate sponsors reported that their sponsorship departments would “gain more attention/have an increasingly important role” within their organizations in the next few years.

Key Takeaway 🔑

With nearly half of corporate marketers increasing sponsorship budgets and a majority anticipating greater organizational focus on sponsorships, nonprofits have a prime opportunity to engage with sponsors eager to invest in impactful partnerships. By showcasing measurable results and aligning with corporate goals, nonprofits can secure a share of this growing investment.

Source: New Sponsorship Industry Survey Reveals Dramatic Growth in Spending – Ticket Manager

Wrapping Up & Additional Resources

Corporate sponsorships continue to be a significant driver of growth for nonprofits, with trends pointing toward increased investment in cause-driven partnerships. By understanding the statistics behind corporate sponsorships, nonprofits can make better-informed decisions, craft more compelling proposals, and engage with potential sponsors in ways that deliver mutual value.

With the right data in hand, nonprofits are better positioned to build strong, long-lasting relationships that support their mission and drive their success. Stay informed, adapt to emerging trends, and leverage the power of corporate sponsorships to elevate your organization’s impact. Even better? Double the Donation’s database now contains information about corporate sponsorship opportunities, making it easier than ever to uncover and make the most of these programs.

Ready to learn more about corporate sponsorships and beyond? Check out these recommended blog articles:

The Ultimate Guide to Marketing Corporate Sponsorships. Put the power of these corporate sponsorship statistics into action. Find out how you can market sponsorships to raise more and engage new partners here.
How to Track Corporate Sponsorships [A Nonprofit’s Guide]. Ensure the sponsorship process is a clear, easy, and trackable one. Learn everything you need to know about tracking corporate sponsorships in this guide!
Identifying Corporate Partnerships [With Double the Donation]. Start with the best corporate sponsorship prospects for your cause. Uncover ideal opportunities with Double the Donation’s matching gift insights.

How to Track Corporate Sponsorships [A Nonprofit’s Guide]

November 18, 2024/in Corporate Sponsorships, About Double the Donation, Learning Center /by Adam Weinger

Corporate sponsorships play a vital role in helping nonprofits achieve their missions. After all, these partnerships provide much-needed financial resources, increase visibility, and foster mutually beneficial partnerships between fundraising organizations and the companies that support them. However, to fully leverage the opportunities, nonprofits must track corporate sponsorships effectively to ensure accountability, transparency, and long-term success.

Lucky for you, this guide is here to provide actionable strategies, tools, and best practices for tracking sponsorships with ease.

Specifically, we’ll cover the following:

Why is tracking corporate sponsorships essential?
Core steps in the corporate sponsorship tracking process
Metrics & KPIs for tracking corporate sponsorship success

Whether you’re new to corporate fundraising or are looking to refine your processes for better results, this post will equip you with the knowledge to manage your sponsorships like a pro.

Why is tracking corporate sponsorships essential?

Tracking corporate sponsorships ensures effective management of these valuable partnerships⁠—not to mention maximizes their benefits. Here’s why it’s so important for organizations like yours:

Strengthening Relationships with Sponsors. Corporate sponsorships thrive on strong relationships. By keeping detailed records of contributions, obligations, and communications, nonprofits can ensure consistent and meaningful engagement with sponsors.
Growing Accountability and Transparency. Nonprofits have a responsibility to show how sponsorship funds are used. Tracking enables organizations to provide detailed reports to sponsors, demonstrating that resources are allocated appropriately and in line with agreed-upon objectives.
Measuring Impact. Tracking allows nonprofits to assess the success of sponsorships. This includes evaluating the financial support received, the success of sponsored initiatives, and the value delivered to the sponsor, such as brand visibility or audience engagement.
Streamlining Reporting. Accurate tracking simplifies the reporting process for internal use, sponsors, and regulatory bodies. Well-documented sponsorships save time and reduce errors when creating financial reports, filing taxes, or preparing performance updates for stakeholders.
Improving Strategy. A thorough tracking system provides insights into which sponsorships are the most effective. Nonprofits can use this data to refine sponsorship packages, enhance proposals, and focus on partnerships that align with their mission and generate the most value.
Avoiding Missed Opportunities. Corporate sponsorships often come with deliverables such as event branding, media mentions, or reporting requirements. Tracking these commitments ensures nonprofits meet their obligations, maintain credibility, and avoid jeopardizing future sponsorships.

By prioritizing the tracking of corporate sponsorships, nonprofits can maintain organized, impactful, and mutually beneficial partnerships.

Remember: it’s not just about managing sponsorships effectively—it’s about setting the stage for growth, trust, and ongoing wins.

Core steps in the corporate sponsorship tracking process

For the best results, tracking should occur at every stage in the corporate sponsorship process. Here’s a look at how your organization can begin implementing partnerships⁠—and what to track for each phase:

1. Identify Potential Sponsors

Targeting the right sponsors increases the likelihood of securing partnerships and ensures a good mission fit. That said, this first step in the partnership process involves researching and identifying companies that align with your nonprofit’s mission, goals, and target audience.

We recommend looking for companies with a history of philanthropy or partnerships with nonprofits like yours. Then, analyze their marketing or corporate social responsibility goals to ensure alignment with your organization. From there, you can use tools like LinkedIn, networking events, local business directories, or even Double the Donation’s newly updated database to identify and engage with prospective sponsors.

And don’t forget to look for companies with existing relationships to your cause, such as employee giving engagement, either! Your donors’ employers are going to be some of your greatest prospects, while you can use other components to narrow down your list and target your focus.

What to track at this stage: Potential sponsors, companies to reach out to, your donors’ employers

2. Develop a Compelling Sponsorship Proposal

A sponsorship proposal serves as your pitch to potential sponsors, outlining the benefits and specifics of the partnership you seek. A strong, tailored proposal shows potential sponsors how a partnership would meet their objectives and add value to their bottom line.

As you craft your proposal, include details about your nonprofit’s mission, audience demographics, and past successes. Plus, offer sponsorship packages that highlight visibility opportunities, such as logo placements, event sponsorships, or media mentions. You can even personalize proposals based on the sponsor’s interests, whether it be employee engagement or brand alignment.

After all, the best sponsorships occur when both parties’ needs are being met, allowing the relationship to co-create value on all sides.

What to track at this stage: Outreach to potential sponsors, as well as any responses you receive

3. Secure Sponsorship Agreements

Once a sponsor agrees to work with you, you’ll want to formalize the arrangement through a written agreement that outlines specific expectations. After all, a clear agreement protects both parties and ensures transparency and accountability throughout the partnership.

In the arrangement, start by clearly defining any financial or in-kind contributions, timelines, and deliverables. Specify how and when the sponsor will receive agreed-upon benefits and include terms for any modifications that may arise.

What to track at this stage: Partnership expectations and timelines

4. Deliver on Commitments

Delivering on your promises strengthens relationships and boosts the likelihood of companies ultimately renewing their sponsorships. This next step ensures that all obligations outlined in the agreement are fulfilled to maintain the sponsor’s trust and satisfaction.

To do so, be sure to track milestones and deadlines to ensure timely execution. Provide promised benefits, such as branding opportunities, event access, or social media mentions, and document the process to show proof of fulfillment throughout.

What to track at this stage: Tangible deliverables agreed upon through the sponsorship

5. Measure and Report Impact

At this point, it’s time to evaluate the outcomes of the sponsorship to demonstrate its success to the sponsor⁠—and inform future partnerships. Sponsors want to see the value and impact of their support, which justifies their investment and builds trust.

For the best results, track metrics like funds raised, audience engagement, or the number of beneficiaries served (but there’s more on that below). You can even use visuals such as charts, photos, or testimonials to make reports engaging, highlighting key achievements and alignment with the sponsor’s overall goals.

What to track at this stage: Mission impact through funds raised or collected

6. Maintain and Strengthen Relationships

This final step focuses on nurturing the sponsor relationship to foster loyalty and future collaborations. After all, strong relationships lead to repeat sponsorships, referrals, and long-term partnerships.

Keep in regular contact with sponsors even after their engagement ends, sharing updates and thanking them for their contributions. Plus, you’ll want to actively seek feedback to improve their experience and explore ongoing sponsorships.

What to track at this stage: Sponsor feedback, opportunities for future improvements or engagement

Metrics & KPIs for tracking corporate sponsorship success

Tracking the success of corporate sponsorships involves the measurement of both quantitative and qualitative outcomes. Here are some key metrics and KPIs nonprofits can use to evaluate and optimize their sponsorships:

Sponsorship revenue	Total monetary contributions received from sponsors.
Percentage of goal achieved	How much the sponsorship helped reach specific campaign or event fundraising goals.
Return on investment (ROI)	Sponsorship income compared to costs incurred in delivering the partnership (e.g., branding, events, or communications).
Audience reach	The number of people exposed to the sponsor’s brand through the partnership (e.g., event attendance, social media impressions, or website traffic).
Social media mentions	Posts, shares, or comments that highlight the sponsor or partnership.
Media coverage	Articles, press mentions, or interviews that reference the sponsorship.
Campaign performance	Results from co-branded marketing campaigns, including click-through rates, conversions, and lead generation.
Event participation	Number of sponsor representatives or employees attending events or engaging in sponsored activities.
Beneficiaries served	The number of people or communities positively impacted due to the sponsorship.
Program outcomes	Tangible results of the sponsorship, such as meals provided, scholarships awarded, or shelters built.
Sponsor retention rate	Percentage of sponsors who renew their support year after year.

By consistently monitoring these metrics, nonprofits can assess the effectiveness of their corporate sponsorships, demonstrate value to their sponsors, and identify areas for improvement to build stronger, more impactful partnerships in the long term.

Next steps & additional resources

Tracking corporate sponsorships effectively is the key to building stronger relationships. By implementing the right tools, following our recommended best practices, and analyzing KPIs to calculate corporate partner success, your organization can foster lasting relationships with sponsors while achieving its mission better.

Remember, the effort you put into tracking today will pay off in future sponsorship opportunities and increased trust with your partners. Take the next step: evaluate your current tracking processes, explore new tools, and refine your strategy to unlock the full potential of your corporate sponsorships.

With the right approach, you’ll not only meet your goals but also create a sustainable framework for long-term success.

Interested in learning more? Check out these additional resources on corporate sponsorships and other forms of workplace giving:

How to Identify Corporate Partnerships [With Double the Donation]. Did you know you can use your matching gift software to uncover corporate partnership opportunities? Read this guide to find out how.
The Ultimate Guide to Marketing Corporate Sponsorships. Get better sponsorship results by marketing the opportunity well. Learn how you can promote sponsorships and build better corporate relationships here.
Improve the Donor Journey with Matching Gifts. Grow your donor relationships with corporate giving! Explore how matching gifts can supercharge the donor experience with this free downloadable guide.

Read about the top companies in Phoenix offering matching gift programs.

Matching Gift Opportunities: Companies in Phoenix, Arizona

November 18, 2024/in Matching Gift Companies, Learning Center, Lists and Rankings /by Adam Weinger

Through corporate matching gift programs, employers pledge to match the donations made by their employees to approved nonprofits. This effectively provides twice the donation to the nonprofit, and if these programs exist within your donor base, it’s vital that you take advantage of them!

These opportunities exist in cities across the country. Today, we’re examining those in Phoenix, AR. We’ll begin with our favorite way to discover matching gift programs before discussing the following companies:

Freeport-McMoRan
Intel
Wells Fargo
General Dynamics

Each of the above companies provides a huge opportunity for nonprofits to collect matched donations! Unfortunately, many employees have no idea that these benefits exist. We at Double the Donation specialize in equipping nonprofits with the tools to discover matching gifts, allowing them to optimize fundraising with matching gift programs.

Our Favorite Way to Discover Matching Gift Programs

Nonprofits, whether large or small, struggle to capitalize on matching gift programs, especially when they’re unaware of where these programs exist. We always recommend nonprofits use matching gift tools to bridge this gap.

For example, nonprofits looking to grow their already matching gift efforts can benefit from Double the Donation. With this matching gift automation platform, nonprofits can automate the process of searching for a donor’s eligibility, as well as the communications that occur after eligibility is established.

This tool is a powerful resource for nonprofits looking to increase their revenue through matching gift programs. With that, continue reading for a look at the top companies with matching gift programs in Phoenix.

List of Companies with Matching Gift Programs in Phoenix

In addition to being the capital of Arizona and the largest city in the state, Phoenix is also the 12th largest metro area in the US. The local economy is diversified into fields such as technology, telecommunications, education, and commerce. The city headquarters 4 of the Fortune 500 companies and is also home to 30 consulates. As far as matching gift programs are concerned, there are quite a few opportunities in Phoenix.

Check out the top companies in the city that are currently offering matching gift benefits to their employees.

Freeport-McMoRan

Freeport-McMoRan will triple employees’ donations (2:1) up to $1,000 to qualifying nonprofits. Then, it will match donations above the $1,000 limit on a 1:1 ratio, for up to $40,000 a year. Does your organization qualify?

Intel

Intel matches donations on a 1:1 ratio up to $10,000, with a minimum gift set at $25. The technology company will match gifts to a wide range of organizations, so be sure to check out the program if you have donors working for the company.

Wells Fargo

Wells Fargo matches on a 1:1 ratio. All employees can take part in the program and have donations up to $6,500 doubled. The company also has a volunteer grant program and awards more than $500,000 annually in such grants to nonprofits.

General Dynamics

General Dynamics does not currently offer an employee matching gift program, but they do offer another powerful type of corporate philanthropy: volunteer grant programs. Through this, the company donates $1,000 to nonprofits every time an employee volunteers 25+ hours with them.

Corporate matching gift programs are a great resource for nonprofits looking to receive two donations for the price of soliciting one. This shortlist is nowhere near comprehensive when it comes to opportunities in Phoenix, and further across the country as a whole, so consider employing a matching gift discovery tool in your processes.

Companies With Matching Gift Programs in San Francisco

November 17, 2024/in Lists and Rankings /by Adam Weinger

Here at Double the Donation, we often get questions from nonprofits regarding how to jump in with matching gift fundraising efforts. Want an easy place to start? Connect with corporate giving programs by looking for existing match initiatives in your own backyard.

San Francisco⁠—and the surrounding Bay Area⁠—is home to over 7.7 million people and has a GDP of over $577 billion. The area is a major financial hub for Northern California and is, therefore, the home of some of the nation’s best corporate giving programs.

That means that San Francisco presents major matching gift potential for nonprofits with a large donor population in the area.

In this guide, we’re going to examine some of the largest San Francisco-based companies offering standout matching gift programs. These include (but are certainly not limited to):

Wells Fargo
The Gap Corporation
Visa
Levi Strauss & Co.
PG&E
Marin CABT
LinkedIn

But before we look at some of the city’s most promising matching gift opportunities, let’s see how you can begin soliciting matching gifts more effectively⁠—with matching gift tools.

The Best Way to Discover Matching Gift Opportunities

The biggest obstacle for a nonprofit trying to increase donations through matching gifts is a lack of knowledge surrounding the programs. Whether on the nonprofit end or the donor end, it’s difficult to capitalize on matching gift programs when either party is unaware that they exist!

The easiest way for your nonprofit to combat this is with the help of matching gift software such as Double the Donation’s 360MatchPro. This matching gift automation tool is well-suited for nonprofits looking to increase their matching gift fundraising efforts.

With 360MatchPro, you can:

Automatically uncover match-eligible donors with four powerful identification methods (donation form search tool, confirmation screen widget, email outreach, and email domain screening);
Trigger automated and personalized follow-up communications informing donors of their match eligibility;
Provide detailed company-specific program guidelines and next steps, including a direct link to their employers’ online matching gift forms;
Access a robust matching gift dashboard that provides detailed and birds-eye analytics, overviews top companies searched, and tracks matches through the process to forecast incoming revenue.

Plus, doing so not only increases the funding your organization receives through corporate matching programs but also drives donor engagement and allows your fundraising team to save time and reallocate resources to your most valuable priorities.

Now, read on for a look at some of San Francisco’s top companies with matching gift programs.

(Hint: Looking for more information on these generous California-based match programs? They’re all listed in our comprehensive matching gift database!)

1. Wells Fargo

Wells Fargo was founded in 1852 in the heart of the budding American West. Initially, the banks’ founding capital was only $300,000. More than 160 years later, the banking giant generates nearly $83 billion in revenue per year.

And the company, which is dedicated to corporate responsibility, has been recognized for its commitment to philanthropy, sustainability, and diversity.

Wells Fargo will match a donation as small as $25 and as large as $2,000, per employee per year. Full-time and part-time employees are eligible to have their donations matched, in addition to retired team members. Additionally, Wells Fargo contributes more than $500,000 in volunteer grants, thus incentivizing its employees to donate their time as well.

Learn more about Wells Fargo’s corporate matching program.

2. The Gap Corporation

The Gap Corporation’s hold on the clothing market expands far beyond its name-sake apparel store. The company owns Banana Republic, Old Navy, and Athleta.

In 2021, The Gap funded over $1.3 million of employee-driven community investment and matched donations to more than 3,000 nonprofit groups.

The Gap will match donations as small as $10and as large as $15,000. Employees who donate at least 15 hours of their time are also eligible to receive volunteer grants of $150. The company also encourages teams of employees to volunteer with organizations that serve women or children by offering up to $250 in volunteer grants.

Learn more about The Gap’s corporate matching program.

3. Visa

Visa Inc. employs over 21,500 individuals and generates over $21.8 billion in revenue annually. The credit-card giant processes billions of transactions every year.

Visa has a strong commitment to corporate responsibility and has been a proud sponsor of the Olympics and Paralympics since 1986.

Visa will match employee donations as small as $20 and as large as $5,000. The company encourages employees to volunteer by picking one outstanding member from each region to give a grant of up to $5,000 for the organization to which they had dedicated the most hours.

Learn more about Visa’s corporate matching program.

4. Levi Strauss & Co.

Levi Strauss and Co. has been operating out of San Francisco since its creation in 1873. The jean company now employs over 16,600 individuals and generates more than $2.8 billion in revenue yearly.

Committed to social responsibility, Levi Strauss and Co. has hosted a worldwide day of service for the last decade. Employees from around the world are given the day off to volunteer with local nonprofits. The company also works with its factories located around the world to make the lives of the workers better.

Levi’s will match employee donations as small as $25 and as large as $1,200. The program applies to current and retired employees as well as part-timers. If a Levi’s employee volunteers for a minimum of 10 hours to a select nonprofit, the company will issue a volunteer grant of up to $2,400.

Learn more about Levi Strauss and Co.’s corporate matching program and volunteer grant program.

5. Pacific Gas & Electric (PG&E)

PG&E has several philanthropic programs in place, including a focus on STEM education, economic and community vitality, and environmental education and conservation efforts.

In 2021, Pacific Gas & Electric employees volunteered over 22,000 hours to support communities in Northern and Central California and donated more than $23 million, with many of those donations being matched by PG&E to amplify total giving impact. Since the start of the program, PG&E employees and retirees have contributed more than $100 million toward charitable and community-focused causes.

PG&E matches gifts at a minimum of $25 and a maximum of $1,000 at a 1:1 ratio.

Learn more about PG&E’s corporate matching program.

6. Marin Center for Anxiety and Behavioral Therapy

Marin Center for Anxiety and Behavioral Therapy is one of the leading Child Therapy practices in Marin County and San Francisco.

Marin CABT offers an employee matching gift program that’s accessible by both full-time and part-time employees, as well as their spouses. The practice will match donations up to $500 at a 1:1 ratio in most instances. However, if the donation is benefitting a nonprofit working with mental health issues, the donation will be matched on a 2:1 ratio.

Learn more about Marin Center for Anxiety and Behavioral Therapy’s matching gift program.

7. LinkedIn

LinkedIn functions as a work-based social network, through which employers and employees in an industry can connect.

The company matches gifts for full-time and part-time employees on a match ratio of 1:1, with the minimum match set at $25 and the maximum match set at $15,000.

Learn more about LinkedIn’s matching gift program.

Eager for more? Check out the generous matching gift initiatives at these additional companies that call the Bay Area home:

(Hint: click on the company names to explore their matching gift guidelines, submission processes, and more!)

However, even this list is not exhaustive! There are always more matching gift opportunities to explore.

And remember⁠—our matching gift database is the best place to look for all of the above information and more on companies across the globe.

The Ultimate Guide to Marketing Corporate Sponsorships

November 14, 2024/in Corporate Sponsorships, Marketing Strategies, Learning Center /by Adam Weinger

Corporate sponsorships can be a game-changer for nonprofits, offering essential funding, resources, and visibility that help amplify their impact. But attracting and maintaining these partnerships takes more than just a compelling mission. It requires strategic promotion, targeted outreach, and strong relationship-building. In other words, marketing corporate sponsorships is about showcasing the value of partnership in a way that resonates with corporate goals while advancing your nonprofit’s mission.

Lucky for you, this guide will show you exactly how to approach and excel in each of these areas, empowering your nonprofit to build impactful, lasting partnerships. Specifically, we’ll cover:

Understanding Corporate Sponsorships
Developing a Sponsorship Marketing Strategy
Attracting Corporate Sponsorships
Marketing Sponsorships, Once Secured

From identifying the right partners to creating tailored sponsorship packages and measuring your success, this article will equip you with the knowledge you need to build sustainable, mutually beneficial sponsor relationships. Let’s begin!

Understanding Corporate Sponsorships

Corporate sponsorships can be defined as dedicated partnerships in which a business or other organization provides financial support, goods, or services to a nonprofit, event, or cause in exchange for brand exposure and other benefits.

These partnerships are typically designed to be mutually beneficial. The nonprofit receives valuable resources, funding, or in-kind contributions. Meanwhile, the company gains visibility, positive brand association, and opportunities to align with causes that matter to its target audience.

Corporate sponsorships can take many forms and often include:

Financial contributions

This is the most traditional form of sponsorship, where a company provides monetary support (one-time or ongoing) to a nonprofit. In exchange, the company typically receives brand exposure, recognition, or specific benefits as outlined in a sponsorship agreement.

In-kind donations

Rather than cash, companies provide goods, services, or knowledge that can directly benefit the nonprofit or its programs. Examples of in-kind donations include providing technology, office supplies, event space, or skills-based volunteer hours. This type of sponsorship can significantly reduce a nonprofit’s operating costs while allowing companies to contribute in a way that aligns with their products or expertise.

Media sponsorships

In a media sponsorship, a company (usually a media outlet) provides promotional support to increase visibility for a nonprofit’s event or cause. This support can include free or discounted advertising space, social media promotion, press coverage, or even media production assistance. Media sponsorships are valuable as they help nonprofits reach a wider audience, often without the usual advertising costs.

Corporate and employee giving

Corporate and employee giving programs allow companies and their employees to contribute to nonprofits through matching gift programs, payroll deductions, and volunteer grants or hours. These programs not only boost direct funding but also encourage employee involvement in causes, fostering a culture of philanthropy within the company and organization alike.

Not to mention, the partnerships can be formed for many purposes, such as upcoming events, new or expanded programs, and other projects.

Developing a Sponsorship Marketing Strategy

Before you jump into marketing corporate sponsorships, it’s a good idea to establish a dedicated strategy for doing so. Here are a few steps you can take prior to your marketing rollout:

Identify target sponsors.

Finding the right sponsors is the foundation of a successful corporate sponsorship strategy. Begin by researching companies that have a history of supporting causes similar to your nonprofit’s mission⁠—or that have a Corporate Social Responsibility (CSR) focus that aligns with your values. A corporate giving database like Double the Donation can make this step as easy as can be.

From there, you’ll want to consider their audience, industry, and goals. Are they looking to boost community involvement, improve their brand image, or reach new markets? Knowing their motivations can help you present a partnership that speaks directly to their interests.

Not to mention, your donors’ employment information can have some valuable insights here as well! If a ton of your donors (particularly those engaging in matching gift programs) work for a specific company, that company can be a great place to kick off your outreach efforts.

Create a value proposition.

Your value proposition is the core of your sponsorship pitch. It essentially answers the question, “Why should a company sponsor us?” making it clear that a partnership with your nonprofit is more than just a charitable act—it’s a strategic, impactful investment.

To craft a strong value-add, focus on the unique benefits a partnership with your organization can offer the potential sponsor. This might include audience reach, media exposure, community engagement, or brand alignment with a meaningful cause.

In your planning, be sure to emphasize how the partnership will advance both the company’s CSR goals and your nonprofit’s mission. And whenever possible, offer real data insights to showcase the tangible benefits a sponsor could gain.

Establish sponsorship packages.

Sponsorship packages provide companies with structured options for involvement, allowing you to offer tailored benefits that meet varying levels of sponsorship commitment.

A tiered sponsorship package (e.g., Gold, Silver, Bronze, etc.) gives businesses flexibility and enables your nonprofit to cater to different types of companies, from local small businesses to enterprise-level corporations.

For the best results, sponsorship packages should include the following key components:

Levels and Benefits: Define clear sponsorship levels with ascending benefits. For example, higher-tier sponsors may receive more prominent logo placement, exclusive media mentions, or speaking opportunities at events.
Customization Options: Offer ways for sponsors to customize packages based on their unique goals, such as targeted event promotions or digital-only sponsorships.
Clear Deliverables: Outline exactly what the sponsor will receive⁠—and the benefits of each package⁠—to avoid misunderstandings and ensure transparency throughout the process.

All in all, having well-defined sponsorship packages will make it easy for potential partners to see the value of working with you and select a level that aligns with their budget and impact goals.

Build a corporate sponsorships landing page.

Your website is where most supporters will go to research your organization and the various ways you offer to get involved. That includes corporate partners! Thus, establishing a dedicated sponsorships page on your website can be a great way to turn interest into action.

Ideally, this page should serve as a one-stop hub where potential sponsors can learn about your organization, explore sponsorship opportunities, and take steps to initiate a partnership. Here are a few key elements you’ll want to include:

Clear and Compelling Content: Describe your nonprofit’s mission, goals, and the impact of corporate partnerships in a way that engages and motivates potential sponsors.
Sponsorship Benefits: Clearly outline the benefits of sponsorship, such as brand exposure, media mentions, and event participation.
Past Successes: Include case studies, testimonials, or success stories from previous sponsors to demonstrate the positive outcomes of your partnerships.
Easy Contact or Inquiry Form: Make it simple for sponsors to reach out by including an inquiry form, allowing them to express interest and connect with you for more information.

A dedicated partnerships page can be the first step in converting a company’s interest into a lasting sponsorship, providing everything they need to understand the value and start the conversation.

Attracting Corporate Sponsorships

Now, it’s time to reach out to potential sponsors and drum up interest in your organization’s partnership opportunities. Here are three tangible steps you can take to do so effectively:

Initiate personalized outreach.

When it comes to securing corporate sponsorships, personalized outreach can make all the difference. Companies typically receive many partnership requests, so tailoring your communication to speak directly to a potential sponsor’s goals, brand identity, and social values shows you’ve done your research and see them as more than just a funding source.

Start by identifying the right point of contact⁠—ideally someone within their CSR, marketing, or HR departments⁠—and personalize your outreach to reflect the specific ways a partnership could align with their objectives.

Check out these tips and strategies for effectively personalizing your outreach:

Research Company Values and Goals: Study their mission statement, CSR initiatives, and past partnerships. Reference these in your outreach to show your proposal aligns with their priorities.
Highlight Relevant Sponsorship Benefits: Frame your proposal around how their brand could benefit from supporting your nonprofit, using language that speaks to their industry or audience.
Follow Up Thoughtfully: If you don’t receive an immediate response, follow up in a respectful and value-driven way, such as by sharing a relevant success story or impact update.

Initiating personalized outreach demonstrates respect for their brand and positions your organization as a professional, mission-driven partner worth considering. And your supporters may be able to help here, too! If you have a donor who works for one of your potential partners, see if you can use that connection to get your foot in the sponsorship door.

Showcase tangible impact.

Companies want to see the impact their sponsorship will have—not just on your organization but on the communities you serve. By showcasing tangible outcomes, such as the number of people helped, environmental changes made, or specific projects supported, you create a compelling story that resonates with their values and provides concrete evidence of the difference their contribution makes.

Demonstrating tangible sponsorship impact reassures companies that their support is driving meaningful change, making them more likely to engage and continue partnering with you.

Leverage employee engagement.

Employee engagement can be a powerful asset when attracting corporate sponsorships. After all, many companies are eager to involve their employees in social impact activities, as it boosts morale, strengthens team dynamics, and fosters a positive corporate culture.

In order to market corporate sponsorship opportunities well, we recommend highlighting ways the partnership could engage their staff, such as through hands-on volunteer days, team fundraising events, or workplace giving campaigns like matching gifts and more. You can even focus on one-off engagement opportunities such as custom or unique matching gift programs!

Integrating employee engagement options into sponsorship proposals creates added value for corporate partners, strengthening the appeal of sponsorship and establishing a more comprehensive relationship model.

Marketing Sponsorships, Once Secured

After you’ve connected with companies and established sponsorship agreements, you’ll want to market the partnerships to your broader audience, too. Check out these tips and tricks to promote your new partnerships:

Showcase corporate sponsorships on social media.

Social media is a powerful medium for highlighting corporate sponsorships and demonstrating the positive impact your partners are making. By publicly acknowledging sponsors through social channels, you can increase their brand exposure, showcase their commitment to your cause, and encourage engagement from their audience as well.

To do so well, we suggest sharing visuals, videos, or testimonials that highlight the sponsor’s involvement in a way that tells a story and engages viewers. Meanwhile, tagging sponsors and using relevant hashtags can increase the visibility of your posts, too. You can even invite sponsors to collaborate on social media campaigns, such as with joint posts, live events, or story takeovers, to enhance interaction and brand alignment.

When done well, social media posts that celebrate sponsorships help reinforce the sponsor’s brand while also boosting your nonprofit’s credibility and reach.

Not to mention, regularly showcasing corporate sponsorships on social media also reinforces the value of sponsoring your organization to other potential partners!

Incorporate co-branded marketing opportunities.

Co-branded marketing has the potential to amplify the reach and impact of both your nonprofit and the corporate sponsor. All you need to do is create and share promotional content that benefits both brands.

Whether it’s through a joint email campaign, special edition merchandise, or shared media initiatives, co-marketing offers sponsors unique visibility while reinforcing your collaboration and demonstrating a united front for the cause.

Tracking and communicating sponsorship KPIs.

To demonstrate the success and value of your sponsorships, it’s essential to track and communicate key performance indicators (or KPIs) that matter to sponsors. These might include metrics like…

Brand reach
Social media impressions
Engagement levels, open, and click rates
Event attendance
Audience demographics
Specific outcomes achieved with their funding

Regularly reporting on sponsorship KPIs helps sponsors see the tangible results of their investment and strengthens the case for ongoing support. By sharing data-driven insights like these, you can give sponsors a clear picture of the impact their support has had, reinforcing the value of your partnership and laying the groundwork for future collaboration.

Next Steps & Additional Resources

Marketing corporate sponsorships is an art that combines storytelling, strategy, and relationship management. By applying the tactics provided in this guide, your organization can create meaningful partnerships that not only boost funding but also enhance brand recognition and community impact.

Remember, corporate sponsorships are most successful when they provide value to both parties, fostering a sense of shared purpose and mutual growth. As you implement these tips, don’t forget to continuously assess and refine your approach, nurturing long-term relationships that can support your mission for years to come.

With the right marketing, your nonprofit can attract sponsors eager to make a difference together.

Interested in growing your knowledge of all things corporate giving? Check out these recommended resources to learn more:

How to Identify Corporate Partnerships. Did you know you can use your matching gift software to uncover corporate partnership opportunities? Read this guide to find out how.
The Ultimate Fundraising Guide to Corporate Giving Programs. There’s more to corporate giving than sponsorships. Browse our guide to corporate giving programs to familiarize yourself with common opportunities.
Become an Expert: Access The Ultimate Guide to Matching Gifts. Matching gifts can go a long way in engaging your donors and raising more through corporate funding. Get the free downloadable guide to learn more.

Adding Corporate Programs to our Workplace Giving Database

November 13, 2024/in Company Updates, About Double the Donation, Matching Gift Companies, Learning Center, Volunteer Grant Companies /by Adam Weinger

In today’s landscape, companies are increasingly focusing on giving back through a variety of corporate social responsibility (or CSR) initiatives. Among these are workplace giving programs, which include matching gifts, volunteer grants, and more, all designed to amplify the impact of employees’ contributions to nonprofits. However, so many companies are giving back that it can be difficult to keep track of which businesses offer these giving initiatives⁠. That’s where a workplace giving database comes in!

Still, keeping your database updated with fresh insights is a must. After all, nonprofits understanding and leveraging these programs can open doors to greater financial support, as well as unlock a broader network of donors and volunteers. And a comprehensive dataset is a great place to start.

That said, this guide will address the basics of workplace giving databases and how organizations like yours can add to and enhance ours. Specifically, we’ll cover:

What is a workplace giving database?
Benefits of a comprehensive workplace giving database
About Double the Donation’s workplace giving database
How our database gets updated (regularly!)
Adding corporate programs to our database

An accurate and up-to-date database is an invaluable resource for nonprofits seeking to make the most of corporate philanthropy, ensuring that no available support goes untapped. Let’s dive in to see how your team can play a role in this occurrence.

What is a workplace giving database?

A workplace giving database is a comprehensive resource that aggregates information about corporate philanthropy programs offered by companies. These databases typically include details on workplace giving initiatives such as matching gifts, corporate volunteer incentives, and more.

To increase accessibility, a workplace giving database generally comes with a built-in search tool as well, making it quick and easy for donors to uncover the information they need to get involved.

A database tool is typically embeddable, too, offering a simple way for organizations to implement the solution on their websites⁠—including donation pages, volunteer registration forms, confirmation screens, and more.

Benefits of a comprehensive workplace giving database

A comprehensive workplace giving database offers numerous benefits for both nonprofits and donors, empowering them to maximize support through corporate philanthropy programs. Here are some key advantages:

1. Increased Revenue Opportunities

By providing up-to-date information on companies offering matching gifts, volunteer grants, and more, a comprehensive database makes it easy for nonprofits to identify opportunities for additional funding.

2. Streamlined Supporter Engagement

A database helps nonprofits encourage donors to leverage workplace giving programs, such as matching gifts or volunteer grants, that they might not know are available. Donors can quickly check if their employers offer programs that amplify their contributions, which builds stronger connections between donors and the organization.

3. Time Savings and Efficiency

A centralized, comprehensive database saves nonprofits time by eliminating the need for manual research on each company’s corporate giving policies. With eligibility requirements, submission guidelines, and deadlines all in one place, organizations can spend less time researching and more time acting on these opportunities.

4. Improved Corporate Relationships

By understanding corporate giving options in detail, nonprofits are better positioned to cultivate relationships with potential corporate partners. A database provides insights into which companies are aligned with the nonprofit’s mission and values, too, making outreach efforts more targeted and likely to succeed.

5. Proactive Fundraising Strategies

With access to a wide array of corporate giving programs, nonprofits can build more proactive fundraising strategies. Instead of waiting for donors to ask if their contributions can be matched, nonprofits can actively promote these programs, especially during campaigns like year-end giving.

In summary, a comprehensive workplace giving database simplifies the process of connecting with corporate giving opportunities, enabling nonprofits to increase funding, strengthen donor relationships, and build proactive strategies—all while promoting greater corporate involvement in social responsibility.

About Double the Donation’s workplace giving database

Double the Donation’s workplace giving database is the largest and most comprehensive resource available for nonprofits and donors looking to maximize the impact of corporate giving programs. It’s designed to streamline the identification of corporate philanthropy opportunities, providing nonprofits with the tools they need to increase revenue through workplace giving.

This specific database includes information on:

Matching gifts
Volunteer grants (team and individual)
Volunteer time off
Fundraising matches
Corporate sponsorships (in-kind gifts and grants)
And more!

Here’s what makes Double the Donation’s solution stand out:

Extensive Company Coverage: Double the Donation’s database includes detailed information on thousands of companies with matching gift and volunteer programs. This coverage ensures that nonprofits and their supporters can find opportunities related to almost any company, regardless of industry or location.

Real-Time Program Updates: To keep nonprofits informed and reduce outdated information, Double the Donation regularly updates its database, ensuring that users have access to the latest information on corporate giving guidelines, eligibility requirements, submission deadlines, and more.

Easy Integration with Nonprofit Websites: Double the Donation’s database tool seamlessly integrates with a nonprofit’s website and donation forms, making it easy for donors to check if their employers offer workplace giving programs right as they engage with your cause.

Automated Donor Outreach and Matching Gift Reminders: In addition to the database tool, Double the Donation also offers automated email streams to remind donors to get involved. These messages empower nonprofits to follow up with those who may be eligible for matching gifts or volunteer grants, complete with company-specific workplace giving insights from the database, too! This proactive approach increases the likelihood that donors will complete the matching gift process, meaning more revenue for your cause.

How our database gets updated (regularly!)

Double the Donation’s workplace giving database is kept accurate and up-to-date through a systematic process. This ensures nonprofits and donors always have access to the latest information on corporate giving programs.

Here’s how Double the Donation maintains the database’s accuracy and reliability:

Continuous program monitoring. Double the Donation maintains a dedicated database team devoted to actively monitoring companies for changes in their corporate giving policies. This group tracks updates through company websites, press releases, and other announcements, ensuring our database reflects the most up-to-date information.
CSR platform data syncs. Double the Donation offers exclusive partnerships with companies’ CSR platforms⁠ that enable matching gift auto-submission. But another key win is that the integrations also allow our database to pull companies’ program guidelines directly from the platforms that manage the programs.
Companies submitting updates themselves. Double the Donation collaborates directly with workplace giving companies. As a result, many employers add their programs to the database themselves. Then, by staying in contact with corporate representatives, our team can receive timely updates when companies make program changes.
Donors submitting their employers. Donors using the database often provide feedback if they encounter outdated or inaccurate information⁠. For example, not finding their company if they know a program is available. This user-driven approach allows our team to promptly investigate reported discrepancies, ensuring the data reflects current guidelines.
Nonprofits submitting unregistered companies. Sometimes, nonprofits receive funds from companies not currently registered with Double the Donation’s database. In that case, organizations may choose to submit the new companies to be added for easier access going forward.

Together, these practices ensure that nonprofits and donors can rely on Double the Donation’s database to provide the most accurate information, making it a valuable resource for maximizing corporate giving opportunities.

Adding corporate programs to our database

Double the Donation provides several straightforward options for organizations, companies, or employees to add or update information about corporate giving programs in its database. Thus, individuals or groups can ensure their workplace giving programs are accurately represented by following one of these methods:

Complete the Add a Company Form.

If you want to add a corporate giving program (such as a matching gift, volunteer grant, or VTO program) to Double the Donation’s database for the first time, representatives can fill out the Add a Company Form on Double the Donation’s website. This brief online submission gathers essential information about the company’s programs, including:

Matching gift or volunteer grant eligibility requirements
Match ratios and minimum/maximum donation amounts
Submission process and deadlines
Any specific program guidelines or criteria

Then, once the form is submitted, Double the Donation’s team reviews the information and adds the program to the database. From there, the record will become accessible to nonprofits and donors through the search tool.

Complete the Update Company Information Form.

If a company already listed in the database makes changes to its workplace giving program (for instance, altering match ratios or adjusting eligibility requirements) or otherwise notices inaccurate information, a representative can fill out the Update Company Information Form. This allows users to provide updated details, ensuring that donors see the latest version of the program when they search.

Again, after submission, the information is reviewed by Double the Donation’s data team and promptly updated in the database. This keeps it current for nonprofits and donors who may be impacted by the changes.

Send an Email to data@doublethedonation.com.

For those who prefer a direct approach to adding or refreshing company records, our team also accepts requests via email. All you need to do is send an email to data@doublethedonation.com with the necessary details about the program.

This might include:

New program details or recent updates
Any corrections needed in existing database entries
Supporting documents or links that clarify the information
Other feedback on the workplace giving database

From there, the Double the Donation team will verify the information provided in the email. Then, update the database accordingly, ensuring the accuracy of the program details going forward.

[For One-Off Matching Gifts] Manage Programs in Double the Donation Matching.

Note: Sometimes, a company will offer a matching gift program with a single nonprofit rather than a widely available initiative. These are referred to as one-off (or custom, unique) matching gift programs, and there’s an easy way to add the program to your database within the Double the Donation platform itself⁠—that is, ⁠if the program is specific only to your organization.

In that case, simply log into your Double the Donation account, navigate to the “Settings” tab, and select “Manage Programs.” From there, you’ll be prompted to add a new one-off matching gift program by filling out the requested information.

Once complete, the program will show up in your organization’s database⁠ search tool—but not for other nonprofits’ donors.

Wrapping up & next steps

Empowering organizations and companies to add new corporate programs to our workplace giving database is just one more step in our commitment to helping nonprofits reach their fundraising potential. By keeping this resource up-to-date with the latest information on matching gifts, volunteer grants, and other workplace giving opportunities, we aim to empower nonprofits to connect more deeply with donors and leverage support from their employers.

Take a look at the companies that have contributed matching gifts to your organization in the past. Are they already included in our database? If not, follow the steps to get them added so that your donors can access program guidelines, forms, and more. That means more matches in the future!

Add a program Update company information

Together, we can make giving back a seamless, rewarding experience for companies, employees, and nonprofits alike.

Double the Donation’s Year in Review: 2024 Edition

November 12, 2024/in News, About Double the Donation /by Adam Weinger

As we wrap up 2024, it’s the perfect time to look back and acknowledge the milestones, innovations, and impact achieved by our team and its partners in the nonprofit and corporate giving sectors. In Double the Donation’s Year in Review 2024, we’ll share key insights, highlights, and achievements that have propelled us forward and helped nonprofits like yours make an even bigger difference.

All in all, this year has been one of remarkable growth, with exciting developments in matching gift technology, ready-built integrations, and groundbreaking functionality designed to help nonprofits unlock more from their fundraising efforts.

In order to celebrate our successes, this overview will cover:

Significant product updates & enhancements
Our continuously expanding client base
Standout reviews & testimonials
Network growth: new partnerships & integrations
Overall matching gift fundraising success across users
Comprehensive matching gift database development
Invaluable matching gift resources

Join us in reflecting on this year’s wins as we gear up for another impactful fundraising season ahead!

Significant product updates & enhancements

In 2024, Double the Donation rolled out a series of significant product updates and enhancements designed to improve the workplace giving experience for nonprofits and their donors. These updates have been instrumental in helping our clients drive more donations, simplify their workflows, and engage donors and other supporters more effectively.

These product updates reflect our commitment to evolving alongside our clients’ needs, ensuring they have the most powerful tools to elevate their workplace giving efforts. As we look to 2025, we’re excited to continue innovating and delivering new features that make a measurable impact on nonprofit fundraising.

Check out an overview of three of our most impactful updates here:

Double the Donation Volunteering rollout

This year, we expanded the capabilities of our platform by launching our corporate volunteering tools. Double the Donation Volunteering is a built-in solution designed to support organizations in targeting corporate volunteer initiatives in addition to traditional matching gift management. These initiatives, which include volunteer grants and paid volunteer time off, can go a long way in attracting, engaging, and retaining volunteers⁠. And Double the Donation Volunteering makes it easier than ever to benefit from the programs by growing awareness and simplifying the engagement experience.

If you haven’t already, take steps to embed our corporate volunteer database directly into your Volunteers Info page on your website, along with any volunteer registration forms you have.

Learn more about Double the Donation Volunteering here!

Achieved SOC 2 Type 2 compliance

Security and data protection are top priorities at Double the Donation, and in 2024, we took our commitment to the next level by achieving SOC 2 Type 2 compliance. This integral milestone demonstrates our adherence to rigorous standards for security, availability, confidentiality, and processing integrity.

Achieving SOC 2 Type 2 assures clients like you⁠—as well as their donors⁠—that their data is handled with the highest standards of security and care. Not to mention, it reinforces our role as a trusted partner for nonprofits that prioritize the protection of donor information.

Learn more about our SOC 2 Type 2 compliance here!

Auto-submission enhancements

Enhancing the auto-submission functionality has been a major focus in 2024, making it even easier for donors to complete matching gift submissions without the added manual effort. Our most recent improvements to the auto-submission process mean that donors are prompted to auto-submit their matches at multiple touch points throughout the donor journey, increasing the likelihood that they ultimately do so. Now, donors are encouraged to partake in auto-submission once again when they indicate they’ve requested a match, but Double the Donation has no record of the submission.

All in all, these auto-submission enhancements streamline the matching process, driving more completed matches and enabling nonprofits to capture more matching gift revenue. And it’s all done with minimal time and effort!

Learn more about matching gift auto-submission here!

Our continuously expanding client base

So far this year, our team has welcomed over 1,055 new clients to the Double the Donation family, expanding our community of nonprofits, educational institutions, and other fundraising organizations dedicated to making a difference through matching gifts and workplace giving.

Each new client represents a unique opportunity to drive more donations, streamline fundraising efforts, and unlock the full potential of corporate philanthropy. And we’re so grateful for the causes that trust Double the Donation to do so. This growth among our expanding client base strengthens our commitment to helping nonprofits of all sizes access critical matching gift revenue, ultimately increasing their ability to create positive change in the communities they serve.

All in all, we’re honored to work with a diverse array of organizations this year and look forward to supporting them as they continue maximizing their fundraising impact through matching gifts and more in the future.

Standout reviews & testimonials

Double the Donation has been thrilled to receive more than 40 new 5-star Google reviews, underscoring the impact of our commitment to customer and user success. Each of these reviews highlights the effectiveness of our sales and onboarding processes, the value of our technology, and the powerful results nonprofits achieve through our matching gift solutions.

Here are a few examples collected in the last year:

I’m thrilled that Double the Donation is seamlessly integrated with our new giving platform. Our minimal fee for the software has paid for itself in one week! We are thrilled to have this as part of our fundraising platform. This is a game-changer. Easy to integrate, and the team is so helpful to set you up for success!

– Colleen Merrell, St. Mary-Basha Catholic School

Implementing Double the Donation was an incredibly smooth and efficient process. Our representative guided me through every step, making it fast and easy to integrate the employer match software/widget into our nonprofit’s existing systems. Her clear explanations and responsive support have set us up to maximize our fundraising potential. We’re now fully prepared to raise more funds and further our mission. I highly recommend Double the Donation for any nonprofit looking to enhance its donor matching capabilities!

– Kayla Moore, Shelter Inc.

In the fast-paced realm of nonprofit fundraising, efficiency and effectiveness are essential. Double the Donation is a standout platform that is transforming how organizations maximize their donation potential. Tailored for fundraisers and database managers, Double the Donation is more than just a tool—it’s a partner in driving successful campaigns and streamlining donation processes.

– Katie Utterback, The Galloway School

In addition to Google reviews, we also received a number of customer testimonials in the past year⁠—including videos detailing the impact of our tools on various organizations’ efforts. Here’s what a few of these nonprofits have had to say (or check out our testimonials page to watch the clips):

Double the Donation has increased our matching gifts an incredible amount over the past two years we’ve been utilizing it, and it has helped us in so many more ways than we could have imagined. ⁠— Emily Delp, Pelotonia
There’s a lot of value in telling a donor that their impact can be doubled or even tripled with just a few clicks. Double the Donation makes it easy for our donors to see this value and act on it pretty much immediately. On the back end, the seamless integration with our database keeps us updated in real-time. ⁠— Adam Schafer, Youth on Course
I know that we’re always looking for ways to more effectively and efficiently do our work, and the opportunities that we have in front of us with Double the Donation are endless from my point of view. ⁠— Jill Carrell, Pi Beta Phi Foundation

Each of these generous reviews motivates us to keep delivering the best possible experience for our customers, and we’re grateful to our clients for sharing their success stories.

Looking ahead, we’re excited to continue empowering nonprofits with the tools they need to raise more and make an even bigger impact. And we hope to hear from even more organizations benefitting from our tools!

Network growth: new partnerships & integrations

2024 has been a year of exciting growth for Double the Donation’s integration network. With the addition of more than 14 new partnerships and 11 integration enhancements, we’ve been able to significantly broaden our reach and capabilities.

These strategic collaborations are designed to provide even more value to our clients by expanding access to powerful tools, platforms, and resources that complement our matching gift technology.

New integrations include:

Volunteer management systems — including event registration tools and sign-up pages
Additional donation tools
Peer-to-peer fundraising platforms
Donor databases or CRMs
And more!

These partnerships are designed to allow nonprofits to seamlessly integrate Double the Donation’s matching gift technology into their existing workflows, offering a more streamlined and efficient experience for both organizations and their donors.

By expanding our network of partners and continuously improving integrations, Double the Donation is making it easier than ever for nonprofits to leverage matching gifts as a key component of their fundraising efforts. We’re excited to see the positive impact these partnerships will continue to have as we move into the next year, helping even more organizations maximize their matching gift revenue.

Overall matching gift fundraising success across clients

In 2024, Double the Donation users achieved remarkable success, collectively identifying more than $460,445,322 in matching gift revenue.

This is a powerful testament to the impact of matching gift programs when paired with the right tools and strategies. Through effective communication and proactive engagement, our clients were able to reach more donors, secure more matches, and ultimately drive greater funding to support their missions.

To support this success, clients utilized our platform to send a total of 19,117,522 emails to donors, prompting significant engagement. Our users saw an impressive 71.55% open rate, too—well above industry averages. Additionally, tons of these emails were interacted with, resulting in a 9.6% click rate (also above industry averages), indicating strong donor interest in matching gifts.

These metrics underscore the power of Double the Donation’s solutions in amplifying donor participation and optimizing matching gift revenue. By driving strong engagement rates and making it easy for donors to complete matches, our clients are leveraging every opportunity to boost their fundraising success.

This year’s results highlight the effectiveness of our tools in helping nonprofits expand their impact through matching gifts, and we’re proud to be a part of their journey toward sustainable growth and more.

Comprehensive workplace giving database development

In the past year, Double the Donation has continued to strengthen its position as the leading resource for matching gift and workplace giving information with ongoing enhancements to our comprehensive database.

Today, our database contains over 24,493 company records, providing an extensive resource for nonprofits to easily identify matching gift and other workplace giving opportunities across a broad spectrum of corporations. This robust database represents more than 26,802,622 employees, significantly expanding the reach of our clients to potential supporters worldwide.

But one of the biggest developments we’ve seen this year is the introduction of VTO (or volunteer time off) programs to the database. We are dedicated to helping nonprofits and schools earn more in workplace giving, and we believe it should be easy for you to leverage corporate volunteerism to power your mission. These programs continue to grow in popularity, and our database makes it easy to uncover and leverage their potential.

Our continued focus on database development reflects our dedication to helping nonprofits unlock the full potential of matching gifts and beyond. By providing comprehensive, accurate, and accessible company data, we’re enabling organizations to connect with more donors, raise more funds, and further their missions with confidence.

Invaluable matching gift resources & materials

So far in 2024, Double the Donation has significantly expanded its library of resources, offering nonprofits even more tools and materials to succeed with matching gift fundraising. After all, our goal is to empower organizations with the knowledge, strategies, and practical assets they need to unlock more matching gift revenue and streamline their outreach efforts.

Among our most popular resources this year are…

79 webinars and counting⁠—including a few of our top sessions here:

129 new blog posts, such as these fan-favorites:

New corporate volunteer-focused downloadable resources:

In addition, we also rolled out a number of customizable marketing materials directly within the Double the Donation platform. These include templates for matching gifts and volunteer incentives that are free for clients to access, personalize, and share, making it easier to promote the programs than ever before.

With the introduction of these new resources, our team aims to equip nonprofits with everything they need to succeed at every stage of the matching gift journey. As always, we’re committed to delivering high-quality materials that make a tangible difference in our audience’s fundraising efforts, and we look forward to adding even more valuable resources in the coming year.

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Wrapping up & additional resources

As we close out 2024, we’re grateful for the nonprofits, corporate partners, and donors who made this a remarkable year. Together, we’ve driven substantial change, innovated how matching gifts are identified and managed, and enabled countless nonprofits to expand their impact.

Going forward, Double the Donation remains committed to enhancing the matching gift experience, providing cutting-edge tools, and supporting organizations in achieving their fundraising goals. Here’s to an even more successful year ahead as we continue to work together for a brighter, more generous future.

Thank you for being part of this journey—let’s make 2025 even better!

Interested in reading more about workplace giving and how Double the Donation can supercharge your efforts? Check out the following resources:

Become an Expert: Access The Ultimate Guide to Matching Gifts. Get the free downloadable guide to learn everything you need to know about corporate matching gifts.
Corporate Volunteerism | What Nonprofits Should Know. Corporate volunteerism can play a big role in workplace giving success. Discover the ins and outs of the volunteer programs here!
Winning Workplace Giving Strategies & How to Leverage Them. Walk through the most popular forms of workplace giving and see how your team can benefit from the opportunities in this guide.

Learn about the top companies in New York City with matching gift programs.

Top New York Companies with Matching Gift Programs

November 9, 2024/in Matching Gift Companies, Lists and Rankings /by Adam Weinger

Double the Donation’s nonprofits clients come from all across the country⁠—so we wanted to highlight a few select matching gift companies in key markets. Like most major metropolitan areas, New York is home to tons of notable employers, many of whom offer matching gift programs.

Is your New York-based organization tapping into this source of corporate giving?

To help you launch or finetune your strategy, we’re going to look at the following matching gift companies your team should be aware of:

JPMorgan Chase & Co.
Verizon
IBM
Goldman Sachs Group
American International Group

Follow along for a look at New York City’s corporate philanthropy and the tools you can use to discover these opportunities.

Statistics on New York Matching Gift Companies

If you dig into your organization’s database of corporate donors from the past few years, you’ll probably notice you received matching gifts from a variety of companies. Some are probably headquartered in your area, while others may have a much smaller presence.

Here are a few statistics on the New York market that may interest you:

50+ Fortune 500 companies call New York home.
65% of Fortune 500 companies match donations made by their employees.
40% of Fortune 500 companies offer volunteer grants for employees.

Now, let’s dive in!

Discovering Matching Gift Opportunities in Metropolitan Areas

The fact that New York has major matching gift opportunities means little if nonprofits don’t capitalize on them. If you’re like most organizations, you probably aren’t reaching your full corporate philanthropy potential.

A great place to start is making sure everyone in your organization is familiar with the largest employers in your area. If you want to take it a step further, however, consider providing donors and volunteers with detailed information about their employer or their spouse’s employer.

Double the Donation Matching, a fundraising automation platform suited for nonprofits looking to improve their existing matching gift processes, can help. With this software, your organization can automatically identify and contact eligible donors regarding matching gifts.

With that, continue reading for a look at New York City’s top 5 companies with matching gift programs.

Companies in New York with Matching Gift Programs

It would be difficult to go into detail regarding every company in New York offering matching gift programs, so we’ve highlighted some of the area’s largest employers for this list.

Based on the current Fortune 500 list, JPMorgan Chase and Verizon are the two biggest companies in New York City. Even better? Both offer matching gift programs!

Further, we’ve included IBM, Goldman Sachs Group, and American International Group, each of which is a large employer in the city offering matching gifts.

JPMorgan Chase

JPMorgan Chase offers both a matching gift and volunteer grant program. The company matches up to $1,000 per employee or retiree each year to pretty much any school or nonprofit.

The company also offers a tiered volunteer grant program where grants average $10 per hour volunteered. The grant amount varies based upon the number of hours an employee volunteers.

Learn more about JPMorgan Chase’s employee giving programs.

Verizon

Verizon offers both a matching gift and volunteer grant program for employees. The company matches up to $5,000 to schools and $1,000 to all other nonprofits per employee each year.

Additionally, through the Verizon Volunteer Incentive Program, employees who volunteer for 50 hours in a calendar year can request a $750 grant for an organization.

Learn more about Verizon’s employee giving programs.

IBM

IBM also offers multiple types of employee giving programs. Not only does the company offer matching grants on donations and cash grants for volunteering, but it also allows nonprofits to receive a significantly larger donation if the organization elects to receive IBM technology instead of cash.

For instance, IBM offers a 2:1 technology grant on employee donations. This means that if an IBM employee donates $500 to your organization, you can receive $1,000 in IBM equipment or $500 in cash.

Learn more about IBM’s employee giving programs.

Goldman Sachs

Goldman Sachs, an investment banking company based in New York City, New York, offers a generous matching gift program that current, full-time employees are encouraged to take part in.

In fact, the company agrees to match donations between $50 and $20,000 at a 1:1 ratio to nearly all nonprofit organizations—including educational institutions, health and human services, arts and cultural organizations, civic and community groups, environmental nonprofits, and more.

Learn more about Goldman Sachs’ employee giving programs.

American International Group (AIG)

AIG focuses its philanthropic efforts on three main groups of giving:

Safety – auto safety, disease prevention, programs that help prevent improper use of prescription drugs
Security – financial and educational programs that drive safety
Disaster Relief – including support of disaster preparedness and repair of infrastructure in the wake of a catastrophe

AIG has a matching gift program with a minimum match of $25 and a maximum of $10,000 per employee per year.

Learn more about AIG’s employee giving programs.

But that’s not all!

Other NY-based Fortune 500 companies with employee matching gift and volunteer grant programs include:

MetLife
Pfizer
PepsiCo
American Express
And many others

Bottom line: Many of New York’s leading employers match donations employees make to nonprofits. Make sure everyone in your organization’s membership and development offices is familiar with major employers in your area that match employee donations.

Matching Wednesday: Drive Matching Gifts Post #GivingTuesday

November 7, 2024/in Donor communications, News, Fundraising Ideas, About Double the Donation, Learning Center /by Adam Weinger

After the whirlwind of #GivingTuesday, many nonprofits find themselves wondering how to maintain the momentum of generosity⁠—and make the most of corporate matching gifts in their efforts. While donations tend to surge on Giving Tuesday, organizations can amplify their impact by making the following day just as powerful. And that’s why we’re introducing the idea of Matching Wednesday.

By strategically focusing on matching gifts the day after Giving Tuesday, nonprofits like yours can create an additional wave of support that builds on the previous day’s success.

In this guide, we’ll share everything you need to know to get started with this unique and impactful campaign idea. This includes:

What is Matching Wednesday?
Following Up With #GivingTuesday Donors
Engaging Supporters Who Gave Earlier in the Year
Best Practices for Matching Wednesday Success
6 Sample #MatchingWednesday Promotions

Matching Wednesday can help nonprofits capitalize on donors’ enthusiasm, encourage more employees to seek corporate matches, and double (or even triple) the support for their causes.

Ready to find out how? Let’s get started with the basics.

What is Matching Wednesday?

Matching Wednesday is a strategic fundraising initiative in which nonprofits can participate immediately following #GivingTuesday.

While Giving Tuesday sparks a boost in donations from individuals eager to support their favorite causes, Matching Wednesday aims to keep this momentum going by encouraging donors to double (or even triple) the impact of their contributions through corporate matching gift programs.

Here’s how it works: on Matching Wednesday, nonprofits reach out to donors who gave on Giving Tuesday (or even before) and remind them to submit their gifts for matching through their employers. They can also highlight matching gift opportunities to new donors, underscoring the added impact their support can have.

The idea behind Matching Wednesday is simple yet powerful⁠—leveraging the enthusiasm generated on Giving Tuesday to unlock even more funding for the cause. By making matching gifts easy and front-of-mind, nonprofits can turn a single day of generosity into an extended period of amplified giving, helping them reach their goals and maximize their mission impact.

Following Up With #GivingTuesday Donors

Giving Tuesday sees some of the highest rates of charitable giving each year. In 2023, 34 million adults in the U.S. alone participated in Giving Tuesday festivities, contributing a total of more than $3.1 billion. And while a lot of those gifts were matched by donors’ employers, the truth is that a lot of matchable gifts went unclaimed. And that’s where Matching Wednesday steps in!

Following up with Giving Tuesday donors come Matching Wednesday is essential to capture the full potential of corporate matching gifts. Many donors may not realize that their contributions can be matched by their employers, effectively doubling or even tripling their impact on the cause. But when they do know, they’ll be eager to get involved.

Here are a few things your team can do to engage these donors and make the most of Matching Wednesday:

1. Send a Personalized Matching Gift Reminder Follow-Up.

The day after Giving Tuesday, send a follow-up message reminding donors who gave about the chance to make an even bigger difference with a matching gift.

Start with a heartfelt thank-you for their Giving Tuesday support, expressing gratitude for their contribution and sharing the impact it will make. Then, (re)introduce the concept of matching gifts, highlighting that many employers will match their donations at no additional cost to them. This gentle reminder can spark interest and motivate donors to check if their employer participates in a matching gift program.

2. Educate Donors About the Ease and Benefits of Matching Gifts.

Many donors may be unfamiliar with how matching gifts work. Use Matching Wednesday as an opportunity to educate them on the process. Provide clear, easy-to-follow, and company-specific instructions on how they can request a matching gift from their employer, and offer assistance for any questions or concerns donors might have about matching gift submissions.

3. Establish a Sense of Doubled Impact.

Use Matching Wednesday to create a sense of amplified donation impact by highlighting how beneficial matched gifts can be. Let donors know how their contributions, when doubled, can address specific needs, such as providing additional meals, funding critical programs, or expanding highly demanded services. This approach makes the matching gift feel like an extension of their Giving Tuesday contribution, deepening their connection to your cause.

Engaging Supporters Who Gave Earlier in the Year

While the idea is centered around the better-known global giving day, it’s important to note that Matching Wednesday doesn’t have to be exclusive to Giving Tuesday donors, either. In fact, it’s also an ideal time to engage supporters who donated earlier in the year but, as far as you know, haven’t submitted their gifts for matching.

By reaching out with a timely reminder to submit their matches, nonprofits can turn previous contributions into a new wave of support on Matching Wednesday.

Here’s how to maximize engagement with these past donors:

1. Segment and Personalize Your Outreach.

Identify donors who gave earlier in the year but may not have submitted their gifts for matching. Send a personalized email acknowledging their previous support and sharing how impactful it would be if they submitted their gift for a match⁠—and how Matching Wednesday is the perfect time to do it. After all, a tailored message makes supporters feel valued and motivates them to take the extra step, knowing that their contributions are still on the nonprofit’s radar.

2. Create a “Last Call for Matching Gifts” Campaign.

Use Matching Wednesday as a final push for matching gift submissions, presenting it as a time-sensitive opportunity. Explain that this is a last chance to double or triple their support this year, especially for those who might have forgotten or overlooked the option earlier. A sense of urgency can inspire action, as donors may be more likely to submit a match if they know it’s the final opportunity for the year. Many companies establish year-end request deadlines, too, meaning time is of the essence.

3. Provide a Simple, Step-by-Step Guide for Matching Gifts.

Many supporters might hesitate to submit their gifts for matching due to uncertainty around the process. Include a quick guide in your Matching Wednesday email to help simplify it. A “Check Your Eligibility” button leading to a matching gift search tool can be particularly effective, allowing donors to quickly confirm if their company offers matching and access any necessary forms.

Re-engaging past supporters for Matching Wednesday allows nonprofits to revive donations from throughout the year and turn them into even greater impact. This last-call reminder serves as an easy and effective way to connect with donors, ensuring their gifts stretch further and help end the year on a high note for the cause.

Best Practices for Matching Wednesday Success

To maximize the impact of Matching Wednesday, nonprofits can implement several best practices to ensure their outreach is compelling and effective. From targeted follow-ups to clear messaging, here are strategies that can help nonprofits make the most of this post-Giving Tuesday initiative:

Mention matching gifts leading up to and on Giving Tuesday, too.

Matching Wednesday is all about matching gifts. But it shouldn’t be the first time your audience hears about the opportunity. In fact, it’s best to begin highlighting matching gifts alongside Giving Tuesday promotions leading up to and on the big day.

By promoting matching gift opportunities early and often, nonprofits can begin building familiarity with the programs. This can substantially boost the day’s revenue, motivating more donors to give⁠—and encouraging them to make their contributions go further when the time comes.

Not to mention, knowing that their donation could be matched can even inspire donors to contribute in larger amounts. Matching gifts allows donors to double or triple their contributions, which is a compelling reason to increase their initial support. Research shows that fundraising appeals⁠—such as those for Giving Tuesday⁠—see a 71% increase in response rate and a 51% increase in average gift size when matching gifts are mentioned.

Take a multi-channel approach to engaging donors.

When it comes to marketing matching gifts, you want to make sure your message is getting across far and wide. Luckily, a multi-channel approach engages donors on multiple platforms, making it easier for them to take action and get involved.

Not to mention, each donor has preferred ways of receiving information. Some may respond best to email reminders, while others are more likely to engage on social media or through text. By reaching out across multiple channels, you can ensure you’re meeting donors where they already are.

Leveraging a combination of email, social media, SMS, and even phone calls empowers nonprofits to create comprehensive, engaging Matching Wednesday experiences that keep matching gifts at the top of donors’ minds.

Highlight matching gift success stories.

Social proof is a powerful tool. On a big giving day like Giving Tuesday (or the subsequent Matching Wednesday), incorporating success stories regarding corporate matching gifts can go a long way toward inspiring action.

For the best results, we recommend supplying specific examples to illustrate the power of matching gifts. Try sharing stories or metrics that showcase what matching funds have previously achieved for your organization. For instance, you might say, “Last year, matching gifts helped us provide meals for 500 additional families.” Impact-driven messaging like this can inspire donors to act, as they can directly see how their matched gifts contribute to the mission.

Alternatively, consider sharing a brief story or example of a past donor whose gift was matched. You can even source a quote from a previous matching gift donor to act as a testimonial! After all, real-world examples can serve as powerful motivation, helping donors see the tangible outcomes of submitting a matching gift.

Invest in matching gift software before Matching Wednesday.

Leading up to Matching Wednesday (or Giving Tuesday, for that matter), you’ll want to conduct an analysis of your existing tech stack and decide if you have what you need for success. If you’re currently missing a matching gift software, we highly recommend getting up and running with such a solution prior to the start of the giving season.

After all, this kind of tool simplifies the matching process by enabling donors to quickly find their employer’s matching gift policy, forms, and submission instructions. The easier it is for donors to confirm eligibility and access forms, the more likely they’ll be to follow through⁠—so this is not something you want to overlook. Not to mention, an automation platform like Double the Donation’s can streamline the entire process from start to finish, so your team doesn’t have to lift a finger!

Ready to get started? Request a personalized demo or uncover your expected ROI with matching gifts!

Share Matching Wednesday results and outcomes.

After Matching Wednesday concludes, maintain the matching gift momentum by sharing the campaign results with your supporters. For example, highlight the total number of submitted matches and the impact they’ll have on your programs. This kind of transparency fosters trust and shows donors that their efforts to secure a match made a concrete difference, setting the stage for continued engagement.

From there, you’ll want to track key metrics, such as the number of matching gifts secured, total matched revenue, and engagement rates, so you can adjust and improve your efforts for the next year. After all, a successful Matching Wednesday can become an ongoing part of your end-of-year fundraising efforts, extending Giving Tuesday’s impact well beyond a single day in the years to come.

6 Sample #MatchingWednesday Promotions

Ready to get started promoting Matching Wednesday but not sure where to begin? We’ve created a few sample promotions your team can use to engage its donors leading up to and on to the big day.

Matching Wednesday Text Message

Text message copy: Thank you for supporting us on #GivingTuesday! 🎉 Did you know your donation could go twice as far? Today is #MatchingWednesday—click here to see if your employer matches: [Matching Gift Page URL]

Matching Wednesday Email Template

Subject line: Have you given to [nonprofit] this year? Double your impact today⁠—on #MatchingWednesday!

Body:

Dear [donor’s first name],

Thank you for being part of the [nonprofit] family! Your support means the world to us, and today, on #MatchingWednesday, there’s an exciting opportunity to make your impact go even further.

If you’ve donated to [nonprofit] this year, you might be able to double or even triple your gift through your employer’s matching gift program! Many companies offer to match their employees’ charitable donations, but these matches often go unclaimed. Submitting a matching gift request is a simple way to amplify your impact and ensure your generosity reaches even more people in need.

Here’s how you can participate in #MatchingWednesday:

Check if your employer matches donations – Use our matching gift search tool here [Matching Gift Page URL] to see if your company offers matching gifts.
Follow the provided steps – If your employer participates, complete a matching gift request through their system by following the instructions our tool provides.
Watch your impact grow! Every matched dollar helps us bring hope and resources to even more individuals and families.

Why submit your gift for a match today? Matching Wednesday is a limited opportunity to help us close out the year strong and make a difference for the communities we serve. Your support matters, and by taking just a few minutes to check your match eligibility, you can double the power of your donation at no extra cost!

Thank you for your continued generosity. Together, we can make an even greater impact.

Warm regards,
[Your Name]
[Nonprofit Name]
[Nonprofit Contact Information]

Matching Wednesday Facebook Post

Caption: Many employers match donations to [nonprofit], doubling (or even tripling!) your impact at no extra cost to you. Take a moment today to check if your gift qualifies for a match by visiting the Matching Gifts page on our website: [Matching Gift Page URL] #DoubleYourImpact #MatchingGifts

Matching Wednesday Instagram Post

Caption: It’s #MatchingWednesday! 🎉 Did you know that thousands of companies match employee donations? That means your gift could go twice as far—just by submitting a matching request!

Don’t miss this chance to maximize your support and make an even bigger impact. Visit our Matching Gifts page to learn more. #GiveMore #AmplifyYourImpact #MatchingGifts

Matching Wednesday LinkedIn Post

Caption: #GivingTuesday was just the beginning! 🌟 Did you know that your donation could go even further? Many companies offer matching gift programs, meaning your contribution can be doubled or even tripled at no extra cost to you.

Now, Matching Wednesday is the perfect time to take advantage of this opportunity! If you gave to [nonprofit] yesterday or at any point this year, check to see if your employer will match your donation. It’s an easy way to maximize your impact and support the causes that matter most to you.

Not sure if your company participates? Don’t worry⁠—just use our matching gift search tool to find out: [Matching Gift Page URL]

This #MatchingWednesday, let’s make every dollar count for even more. Thanks again for helping us create lasting change. #DoubleYourImpact #EmployerMatching #CorporateGiving #SocialGood #GivingTuesday

Matching Wednesday Twitter Post

Caption: #MatchingWednesday is here! 🎉 It’s the perfect chance to make your #GivingTuesday gift go even further. Check to see if your employer will match your donation and double your impact today! [URL]

Next Steps & Additional Giving Season Resources

Establishing a Matching Wednesday campaign following Giving Tuesday is a smart way for nonprofits to extend their outreach⁠—and make every gift count twice. By promoting matching gift opportunities immediately after a major giving day, organizations can reinforce their message, reach new donors, and deepen their impact overall.

This strategic timing leverages the global popularity and extensive goodwill of Giving Tuesday and engages donors further, reminding them that their support can do more. Embracing the idea of Matching Wednesday can ensure the season of giving extends beyond a single day, unlocking new possibilities for funding and growth in the year-end season and beyond. Just don’t forget to equip your team with the right software going into it!

Interested in learning more about matching gifts heading into a period of holiday giving? Check out these additional resources:

Double Your Giving Tuesday Impact with Matching Gifts. Set yourself up for a powerful Matching Wednesday with significant Giving Tuesday success. This guide shares our top tips and tricks for doing so.
Year-End Fundraising and Matching Gifts: It’s Not Too Late! The year-end fundraising season is an essential time for nonprofits and other fundraising groups. Find out how to make the most of matching gifts now!
Free Download: Access 10 Quick Steps to Matching Gift Success. Get our free matching gift checklist to kickstart your organization’s strategy. Follow the provided steps to produce a greater impact than ever before.

Top Matching Gift Companies in Boston, Massachusetts

November 6, 2024/in Matching Gift Companies, Lists and Rankings /by Adam Weinger

Maximizing employee matching gifts from a nonprofit’s donors is a critical element of fundraising for any organization.

Double the Donation often receives requests from Boston-based nonprofits asking if there are companies in their city offering employee matching gift or volunteer grant programs.

To clear up some of the confusion, we’ve highlighted a few of the top companies in Boston that offer to match donations from their employees. We’re going to examine the following companies:

Fidelity
Houghton Mifflin Harcourt
Raytheon
Thomson Reuters
State Street Corporation

Follow along for a look at Boston’s corporate philanthropy and the tools that can help you discover these opportunities.

Boston and Corporate Philanthropy

Boston is the largest city in Massachusetts and, in turn, has a diverse local economy consisting of companies in the financial services, publishing, media, and nearly every other industry.

If you’re a nonprofit with a large Boston donor base, you should be asking yourself one question: “Are we taking full advantage of philanthropic giving from corporations in Boston?”

There’s a decent chance you’re not. Boston has the 6th largest economy in the country, with many companies building headquarters in the city. Therefore, there is a major opportunity for matching gift programs in Boston.

If you’re not familiar, matching gift programs occur when companies pledge to make donations matching those their employees made to a nonprofit organization. Nonprofits that prioritize matching gift solicitation effectively receive two donations for the price of one.

The Best Way to Solicit Matching Gifts

When it comes to collecting matching gifts, the biggest obstacle for nonprofits is a lack of education around the subject–many donors are entirely unaware of the potential impact of their donation! This is true in many large cities, including Boston.

The most important thing your organization can do to secure matching gifts is to educate donors whenever possible about these corporate philanthropy programs. As each company with a matching gift program has different parameters, this may seem like a difficult task. However, with a matching gift software solution, educating donors is actually easier than you may think.

For example, Double the Donation allows organizations to automatically discover match-eligible donors and send them information regarding the gift request process. This solution also equips users to embed an industry-leading matching gifts database into their websites and donation forms so donors can search their own eligibility.

List of Boston’s Top Matching Gift Programs

Fidelity

Responsible in part for Boston’s status as a top financial center, Fidelity Investments matches employee donations between $50 and $4,000.

While the program company’s program is generous, only donations made to educational institutions (ex. colleges, universities, and educational organizations) are eligible.

Houghton Mifflin Harcourt

Houghton Mifflin Harcourt is a major publishing firm headquartered in Boston. It matches gifts up to $500 to a wide variety of nonprofits including:

Educational institutions (K-12 included)
Health and human services
Arts and cultural organizations
Civic and community organizations
Environmental organizations

Both full and part-time employees are eligible for this program.

Raytheon Corporation

Raytheon will match any gift greater than $25, up to $10,000 made to an educational institution. This includes both public and private higher education institutions, as well as K-12 programs.

In addition to Boston, Raytheon has a large presence in multiple states across the U.S. That means that the company holds a huge opportunity for increasing donations to your nonprofit through matching gift programs.

Thomson Reuters

Thomson Reuters will match employee donations up to $1,000 each year to nearly all educational institutions and 501(c)(3) organizations. A unique aspect of this company’s program is that it is open to all global employees (ex. Canada, UK, USA, India, etc.)

Thomson Reuters also offers a very generous volunteer grants program! An organization is eligible for a $500 grant from Thomson Reuters after an employee volunteers 20 hours in a year.

State Street Corporation

The State Street Corporation has one of the most generous employee giving programs in the game. It consists of an individual matching gift program, a fundraising match program, and a volunteer grant program.

In terms of the matching gift program, State Street will match any employee’s donation up to $5,000 to nearly all nonprofit organizations. And depending upon the seniority of the employee, he or she could be eligible for a match of as much as $35,000 per year.