Did you know that only 25% of donors apply for matching gifts through their employer? It’s true! According to our Generational Giving Report, three-quarters of donors don’t apply for matching gifts—and that represents tons of potential revenue that could benefit your organization.
So how can you get more people to apply for those gifts?
There are lots of ways you can increase matching gifts for your organization, including email campaigns that spotlight matching gifts, social media campaigns, and more. But one of the most powerful methods you can use is also one of the simplest! Adding a few simple elements to your donation form will help you capture more matching gifts.
Here’s how!
1. Add some simple content about matching gifts to the top of your form.
While most of the content at the top of your form should be dedicated to reinforcing your donors’ decision to give, it’s helpful to add a few words about matching gifts. If you’re including a comment about matching gifts on your primary donation form, keep your language minimal and simple—you don’t want to distract from the main call to action, which is simply to donate! Your goal here should be to make donors aware that their gift can be matched.
If you’re running a campaign specifically around matching gifts, though, feel free to place a little more emphasis (and a little more content) around how to apply for a match. Either way, make sure to emphasize why your donor should apply for a match. Remind them that they can double their impact with a few simple steps!
2. Embed a matching gifts plugin on your form.
If it’s not easy to apply for a matching gift, your donors won’t try. Full stop! But, if your application process is simple and intuitive (and doesn’t take long), donors are much more likely to complete their application.
Embedding a widget or plugin on your donation form helps simplify the application process so more donors will apply. Look for a tool that shows your donors:
If their employer will match their donation
If their donation is eligible for a match from their employer
Submission instructions
And more!
The easier you make this process, the more donors will submit match requests. You can learn more about Double the Donation’s matching gift plugin right over here!
3. Tweak your call to action.
If you’re building a campaign to promote matching gifts, we highly recommend tweaking your calls to action (CTAs) in emails, on donation forms, and anywhere else you’re promoting your campaign. Update email and marketing CTAs to include language like, “Give Now and Double Your Impact,” or “Apply for a Matching Gift.” When you combine specific calls to action, donors are more likely to act. This is a fantastic strategy for increasing match applications in a campaign specifically around matching gifts.
For campaigns that are not built specifically to promote matched gifts, you won’t want to change your campaign’s overall call to action. But you can include a special call to action on your form near your matching gifts plugin. Try adding language around your plugin to draw attention to its purpose. Something as simple as, “Can you make twice the impact with a matching gift? Take a few seconds to enter your information and find out!” can make a big impression on donors and increase the likelihood that they’ll apply.
Bonus Tip: Have someone test your form.
Not sure if your form is intuitive for donors? Want an outside perspective on your form’s language or how you present your plugin? Ask someone from another department or, better, a friend or family member who’s not at your organization to make a test donation. While they go through the donation process, ask them to note their thoughts, feelings, and impressions of the donation and matching gift application process.
This is a valuable way to discover where your donors may get stuck on your form, what they find confusing (if anything), and how you can make the donation process smoother and more user friendly.
Matching gifts are a huge opportunity for nonprofits.
It’s easy to look at the stat showing 75% of donors don’t apply for matching gifts and get discouraged. Don’t let it get you down! That statistic shows there are tons of opportunities to discover and capture new matched gifts. As you build your campaigns, look for ways you can include matching gift prompts to your form. A few simple tweaks and a round or two of testing can have a huge impact on your matched gifts!
This post was contributed by Qgiv.
About the Author: Abby Jarvis is the Nonprofit Education Manager at Qgiv, a company dedicated to building powerful online fundraising tools that empower nonprofits to thrive and grow. In her 7 years at Qgiv, Abby has become passionate about studying industry best practices, learning how they can help nonprofits be more effective, and sharing that information with fundraisers. When she’s not teaching fundraising workshops at Qgiv’s Fundraising Labs or at conferences, she chairs the fundraising committee on a nonprofit board in her hometown of Lakeland, Florida.
https://doublethedonation.com/wp-content/uploads/2022/06/Matching-Gift-Donation-Form-Elements_Feature.jpg300725Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2020-04-21 14:01:082022-06-20 07:55:223 Donation Form Elements to Secure More Matching Gifts
Instagram is undoubtedly among the leading platforms for brand marketing. It has evolved from a mere photo-sharing application to a platform where nonprofit organizations and companies can share their stories and outreach activities with the public since 2010. Through the application, brands can effectively build a loyal audience by using well-filtered photos and compelling captions.
With the increase in fundraising campaigns and peer-to-peer donations hosted on social media applications in addition to Instagram’s remarkable monthly user base of 1 billion active users, it is clear that nonprofits would be well advised to sign up for an account as soon as possible.
You can convey your message and update your audience most effectively through mixed media and images.
To help guide you, we’ve highlighted 7 proven ways nonprofits can engage with donors through Instagram:
Register for an Instagram Business Account
Publish Regularly to Increase Your Followers
Create Compelling Captions
Make the Most of Stories and highlights
Make Yourself Discoverable
Run Instagram Stories Ads
Get Funding Through Stickers and Buttons
1. Register for an Instagram Business Account
In contrast to a normal Instagram profile, an Instagram business account provides you with access to valuable data, such as impressions, post-performance, and data about your audience. This is useful when it comes to building a strategy and finding out the kind of content that is best for you.
An Instagram Business Account also lets you have call-to-action features like “Directions” and “Contacts.” CTA buttons such as these are particularly useful for nonprofit organizations because they want to make it convenient and easy for interested funders to connect with them. For example, you can include a “Buy Tickets” button under your bio if you have an event.
Another vital characteristic of an Instagram business account is the power to promote content with just one touch. If you’re starting a new campaign on Instagram, for instance, you can promote a teaser or preview of your campaign video to reach audiences outside of your followers. If you give your audience a reduced version of your full video content, it will make them want more. And if they’re convinced, they’ll need to visit your profile to see the whole video.
2. Publish Regularly to Increase your Followers
To grow a following for your Instagram account, you must create and publish consistently. Instagram, like all social networking platforms, rewards a well-rounded publishing plan. If you publish a few times a month and then leave the account silent for weeks, it will be very difficult for you to increase engagement or views again and gain new followers.
In terms of publishing rate, how often do you need to publish? Well, it varies! A good rate is one you can maintain. If you regularly appear in your followers’ feeds, it is much more likely that they will trust you, reach out to build an affinity with your charity, and ultimately click on the donation sticker and donate a gift.
If you are only able to publish a couple of times a week, you should ensure that you keep to that schedule. So if you can post once daily or more in Stories, then that’s awesome! Consider it an exercise. Working with social media with purpose and intention daily will give you much better results than randomly churning out content once a week.
3. Create Compelling Captions
While visual media will forever be the core of every Instagram post, the content never stops at the great pictures. Captions are a great way to share the story underlying each picture.
To accentuate a specific message, you can also directly add the message to an image. This will work for quotes, campaigns, and other occasions where a still photo is not good enough. Try to use a photo editing application like Instasize for this. Instasize provides you with a wide range of stylized fonts that can conveniently be added to an image and uploaded directly to your feed.
4. Make the Most of Stories and Highlights
Instagram Stories is an excellent tool for companies to capture events happening in real-time, share moments behind the scenes, and reveal the culture of the company. Since the stories have a 24-hour expiration date, you can save your highlights for anyone who comes to your profile to see beyond the 24-hour window.
The Stories feature also means you can start polls and ask questions. It’s an easy way to gather user-generated content and interact with your followers.
Interacting with your followers could be as personalized as a live Question and Answer session or it could be as easy as a multiple-choice question. You can ask your audience certain things to make them feel that their opinion matters, such as where the next charity event should be or if they are attracted to a particular topic. To make it entertaining and appealing, be sure to add GIFs and stickers.
5. Make Yourself Discoverable
Consider your profile as the homepage of your organization. It’s where you can find all the relevant information about the organization, and there are only 150 characters available for that — use it wisely. Of course, by using your organization’s full name and a brief outline of your cause, that’s one of the first ways to do it. You should also include keywords related to your page to ensure that when people look for them, you are one of the profiles that will appear.
Instagram permits you to place a link on your bio, which in most cases should be a direct link to your site. However, if you run an ongoing campaign, you may like to direct your audience to a special landing page. Also, there are third-party resources, like Leadpages, that let you publish multiple links at once if necessary.
6. Run Instagram Stories Ads
Putting away even a small amount of money for Instagram Stories Ads can help you increase your audience, exposure, and gain more buzz about your stories.
This is how to set up an Instagram Stories ad with the Facebook Ad Manager:
Navigate to the Ad Manager and click + Create.
Select a target that matches your marketing goal.
Complete the campaign details.
Under the Placements level, click on Edit Placements.
From the Instagram section, check the Stories box.
Define your ad schedule and budget. Instagram Stories Ads can run the length of time you want and will reach as many audiences as your budget can afford.
Design your ad.
Finish your ad by clicking on Confirm.
Use the ad preview before sending your ad for review. Make use of the drop-down menu and choose Instagram Stories to see exactly how your ad will appear in that location.
7. Get Funding Through Stickers and Buttons
About 55 percent of individuals who engage in social media causes are motivated to participate in the action.
Understanding that it’s now up to nonprofits to get their cause in the spotlight. As a nonprofit organization, fundraising is a vital part of sustaining your cause. Fortunately, Instagram has devised simple ways for nonprofits to receive donations without leaving the application.
Now, apart from the “Get Directions” and “Contact” buttons, you can also include a “Donate” button on your profile. After clicking the button, contributors can simply choose the amount to contribute.
A donation sticker is also available on the stories tab. This can be done by any U.S. nonprofit organization that signs up to accept donations through Facebook and connects it to their Instagram account. Organizations like the No Kid Hungry American Cancer Society and the Wounded Warrior Project have already done so successfully.
Averaging 2-7% engagement on every published content, Instagram is regarded as the most engaging social brand platform. This fact alone makes the photo-sharing application a great point of contact for nonprofits to connect and engage with their followers. So, attach that donation sticker, and spread the word about the good you’re doing — a billion people are watching!
Bonus Tips
Change your Grid
Instagram is always going to be associated with photos, but that doesn’t imply that you have to confine your posts to that. Today, you can upload infographics, illustrations, and videos if you want to. By creating various types of visual content, your audience is more inclined to anticipate your next post. Therefore, try to change the content to know what is working and what is not.
Go live on Instagram
Instagram Live is a wonderful way to draw the curtain on your work and take people deeper and deeper into the fold. People enjoy the live video by interacting in real-time with the nonprofits they are interested in, asking questions, and giving you a fuller picture of the individuals driving the cause.
So include the donation sticker when you are live so that your viewers can donate when they are most inspired.
Then, save your live Instagram video to your Instagram Highlights so others can view it once the live broadcast is over and continue to give.
This post was contributed by Donorbox.
Raviraj Hegde leads Growth at Donorbox where he is helping thousands of nonprofits build great donor experiences and increase online fundraising. Donorbox is a state of the art fundraising software to create simple and powerful donation forms. It is trusted by over 30,000 nonprofits across 25 countries.
https://doublethedonation.com/wp-content/uploads/2022/06/Engaging-Donors-on-Instagram_Feature.jpg300725Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2020-04-20 15:30:422024-02-26 19:50:587 Ways Nonprofits Can Engage with Donors on Instagram
Sending a weekly or monthly newsletter to your community is a proven way to engage your supporters and keep them up-to-date with what’s going on at your organization. It’s a great vehicle for sharing news stories, reminding your readers about upcoming events, and reporting on your impact.
That’s why many nonprofit professionals are very eager to start sending regular newsletters to their community. Unfortunately, many of them often come to one of two roadblocks at one point or another: 1) they run out of ideas for what to include in the next newsletter and stop sending them as regularly, eventually stopping altogether, or 2) they run out of ideas but desperately try to stick to the regular schedule, resulting in newsletters so bland that their open rates plummet.
If you have ever found yourself here — or if you’re planning to start sending a newsletter and want to make sure it’s a success — this arsenal of foolproof content ideas will help transform your newsletters into updates that your readers will not only open more often, but will actually look forward to reading.
Once you get accustomed to coming up with new content pieces based on these ideas, you’ll become much better at seeing a potential story in just about anything. The key thing to remember is that everything your readers want to read about is already happening within your organization and the community that surrounds it — you just need to know where to look, whom to ask, and how to communicate it in a way that will pique interest.
Now without further ado, here are 24 content ideas for your next newsletter and all the ones after that.
1. Beneficiary Story
Does your nonprofit serve a particular community of people? Does someone benefit from the work you’re doing? Get in touch with these people and ask them if they’d be willing to share their story.
It can be very powerful to hear firsthand accounts from the people whose lives have been made better because of your organization’s existence. It serves as a reminder of why your work is so important, makes members of your community feel good about supporting you, and inspires them to continue or increase their involvement.
2. Donor Story
If your organization is supported by donors, you likely have a few (or many) individuals who strongly believe in the work you’re doing and have been supporting you for a long time. Take this opportunity to shine a spotlight on them.
Ask them why they chose to support you, what it means to them, and what they’re hoping to help achieve with their involvement. Not only is this a great way to show your appreciation and acknowledge their long-standing support, but it will also inspire other people to rise up and join them.
3. Staff Member Spotlight
You likely show a lot of love to your donors, volunteers, and board members, but your staff members are some of the most hard-working and dedicated people in your community. Don’t forget to show them some appreciation by shining a spotlight on what they do for your organization — it’s a great way to build morale among your employees.
For those who read your newsletter, it puts a face and a story to the name they’ve likely exchanged emails with or spoken to on the phone; it shows transparency and authenticity on your end and allows them to build a more personal connection with your organization.
4. Volunteer Spotlight
What about writing a story about one of your volunteers? Maybe you have someone who’s been a volunteer at your organization for years — or decades! They would definitely have an interesting story about how and why they got started and how they’ve seen your nonprofit grow over the years. Or maybe you have a volunteer who has just joined — ask them why they joined and what they’re hoping to get out of this experience. Volunteers always have a very special reason for why they do what they do — all you have to do is ask!
5. Sponsor Spotlight
If you have a corporate sponsor or a business that supports your work with monetary gifts or in-kind donations, your newsletter is a great place to recognize them with a special story. You can interview the CEO or showcase all the ways in which this sponsor has impacted your community. Most companies are looking for exposure for their brand by making charitable contributions, so featuring them in a newsletter is a great way to deliver that.
6. Q&A With a Member/Donor
Publishing a story about a member or a donor can be a special once-in-a-while feature, but you can also showcase your members in a brief but more regular way. What about coming up with a few standard questions and getting a different member to answer them every week?
Having a consistent element across all of your issues will get readers into the habit of anticipating it, making them more likely to open the newsletter week after week to read the next Q&A in the series.
7. Member of the Month
Has a member gone above and beyond with their involvement? Acknowledge them with this special accolade — it will make them feel appreciated and will likely inspire others to strive to receive the same honour in the following months.
8. Timeline of Your Nonprofit’s Milestones
No matter how long your organization has been around, you likely have a pretty interesting story about how you came to be and the milestones you’ve had to hit to be where you are today. While some of your long-standing members may already be familiar with these, it’s not a bad idea to re-ignite the conversation every now and then, especially for the sake of the brand new members.
Maybe you could even throw back to this timeline every time you have a new milestone to add to it — say, for example, your nonprofit was just endorsed by a local celebrity, or you’ve just hit a record number of members or donations.
9. From Our Friends
Is there an organization that does similar or complementary work to yours? Why not partner with them and offer a fresh take on your shared mission to your respective audiences? They could write a guest piece for your newsletter and you could do the same for theirs in exchange.
This will help raise awareness about your cause, introduce more people to your organization and provide your readers with refreshing and informative content.
10. In the Know
Have you heard something in the news recently that affects your organization’s work or is simply relevant to your mission? Maybe it’s a new law that was passed or news about a larger organization making big strides in your sector.
Be sure to share it with your readers – it will help them stay informed, spark conversation, and will make everyone involved a little more equipped to deal with the issues your organization strives to eliminate.
11. This Day in History
Similarly to sharing current news relevant to your organization, why not invite your readers on a trip down memory lane and remind them of important events that happened on the same day, week, or month, but a few (or several) years ago?
Chances are, your mission is related to an issue that many others before your organization had made progress on. Acknowledge their contribution and thank them for taking steps in the right direction, ultimately making your work a little easier.
12. Upcoming Events
Hopefully, this is a section you already include in your newsletter. If your nonprofit hosts frequent events, this is a great way to keep your members in-the-know and remind them about what’s coming up soon.
13. Photo Gallery from Past Events
Once an event has passed, don’t forget to follow up with your community about it. You can share a few highlights and key outcomes and thank the attendees for their participation. Most importantly, offer a preview and a link to the full gallery of photos from the event.
The people who attended will be happy to reminisce about a great time and will eagerly flip through the gallery in hopes of seeing their own photo pop up. The people who didn’t attend will be curious to see what they missed and will be more likely to come to your future events.
14. Photo Essay
Post-event follow-up is not the only time when you can share meaningful photos with your community. What about putting together a photo essay based on a particular theme, such as a year in review, volunteers in action, behind-the-scenes, power of teamwork, etc.
You can also ask your members to submit their own photo essays — they definitely have unique perspectives and experiences. Then, feature the best ones in your newsletter.
15. Report on Your Progress
You are hopefully already reporting on your progress and impact through communication pieces like your annual report and other impact reports, but your newsletter is a great vehicle for sharing quick updates and short summaries of what you can later expand on in a report.
Your community wants to stay up-to-date on what their involvement is helping to make possible, so providing regular updates will ensure that they stay engaged and committed to your cause.
16. Tips & Advice
Your nonprofit’s mission is likely part of solving a larger issue — one that affects your community on a daily basis. Why not offer your readers uplifting tips and advice relevant to your work to help them make small differences in their everyday lives. For example, a nonprofit that advocates for better public education on healthy eating choices includes one meal recipe at the end of each of their newsletters.
It’s an easy and fun way to get your community involved from the comfort of their own homes and keep your mission at the top of their minds.
17. Answering Questions from Members
Members of your community almost definitely have insightful questions and ideas for discussion. Why not open up the floor and let everyone contribute? Chances are, many other members have the same inquiry but don’t have the confidence to step forward and ask.
Encourage them to email their questions or concerns and dedicate a space in each of your newsletters to address one of these questions. This gives you the freedom to screen them to make sure you’re only answering the most relevant and appropriate ones. It’s not a bad idea to make them anonymous too, but you can also leave that up to the people submitting the questions.
18. Note from Leadership
Leaders inspire vision, action, and a sense of community, not only in an organization’s staff members, but in all who are associated with the organization. This is especially true for nonprofits. Your President, Founder, CEO, Director of Development, or any other person in a position of leadership has the power to inspire your community and remind them why they joined in the first place.
Make sure your members hear from this person often and that the message is well crafted and to the point, but is also authentic and down to earth. There’s nothing worse than an address from leadership that uses boilerplate language and feels like it wasn’t written by that person at all.
19. Ideas for Action
Advancing your nonprofit’s mission doesn’t have to stay within the walls of your organization. There are probably small things that members of your community can do in their own lives. You can use your newsletter to remind them that there are things they can do right now to help. For example, if your nonprofit’s mission is to protect the environment, remind your readers of some easy, low-waste swaps they can use in the kitchen that will help reduce their use of plastic.
20. Spread the Word
Similarly to the above point, members of your community can help advance your mission by sharing content from your newsletter with their own circles and social networks.
To encourage this, be sure to offer shareable content that your readers will resonate with. This includes meaningful quotes about your mission, powerful statistics, and infographics. Don’t forget to include a clear call for action, such as a “Share” button, that automatically tags your social media accounts.
21. Food for Thought
Are there issues that you aren’t sure how the world is going to solve? Is there a philosophical, ethical, or moral question that keeps you up at night? Get your members involved by providing this as a prompt and encourage them to think about it or bring it up in conversation with the people around them. It never hurts to keep the conversation going. Plus, you never know — your prompt might just reach someone who has the answer.
22. Wish List
Is your organization looking for any particular in-kind donations? This is the place to ask for them. Just be sure to provide a specific request and a clear set of instructions for how to arrange their delivery.
23. Call for Volunteers
If you’re like most nonprofits, you’re probably always looking for volunteers. Your newsletter is the perfect place to let people know what you’re looking for. Just remember that it’s best to provide specific descriptions of the types of work you need done and the time commitment required. More people will respond if they have a clear sense of whether or not this is something they can commit to.
24. Call for Donations
Lastly, you can always mention your current campaign or ask for donations to a specific fund/program. Make sure your call to action is specific and remember not to include this in your newsletter too often — you don’t want to deter your members from opening your newsletters in the future. At the end of the day, your newsletter is not part of your fundraising plan, its primary purpose is to keep your community engaged and interested in what you’re doing.
So there you have it. Hopefully, this list gives you some ideas about what to include in your newsletters. The most important takeaway is that your audience wants to read stories about how their involvement is helping to advance your mission.
Look within your organization, talk to as many people as you can to get their perspectives, and be on the lookout for what’s going on with nonprofits similar to yours. You’ll be sure to find everything you need to create meaningful and compelling content.
This post was contributed by Wild Apricot.
About the Author: Sayana Izmailova is the Content Marketing Specialist at Wild Apricot, a membership management software. She has worked at a number of nonprofits and uses her experience to help small organizations advance their missions.
https://doublethedonation.com/wp-content/uploads/2022/06/Newsletter-Ideas_Feature.jpg300725Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2020-04-20 14:10:162022-06-20 07:55:2024 Content Ideas for Your Next Nonprofit Newsletter
With the Double the Donation integration, Qgiv fundraisers are now moments away from unlocking powerful automation that will increase revenue.
Qgiv, a leading provider of nonprofit fundraising technology, offers a new integration with Double the Donation. With this integration, donors giving through Qgiv donation forms or peer-to-peer fundraising forms can automatically check their matching gift eligibility and submit their matching gift requests to their employer.
“We’re excited to offer donors this new, streamlined way to increase their support for organizations through Qgiv,” said Todd Baylis, CEO and co-founder of Qgiv, Inc. “By instantly enabling donors to check their eligibility and submit their matching gift requests, Double the Donation is raising more for nonprofits and making donors feel the impact of their time and donations.”
This Qgiv integration with Double the Donation tackles the donor awareness gap that leads to $4-7 billion in unclaimed matching gift revenue each year. By delivering matching gift information to donors as they’re making a gift on a Qgiv form, Double the Donation helps nonprofits close the gap and claim matching gift revenue.
By delivering matching gift information to donors as they’re making a gift on a Qgiv form, Double the Donation helps nonprofits close the gap and claim matching gift revenue.
“Our mission is to help nonprofits raise more from the corporate matching gift programs their donors are already eligible for,” said Adam Weinger, President of Double the Donation. “This matching integration with Qgiv makes it easy for busy nonprofits to set up matching gift automation to do all the hard work for them.”
Double the Donation is now available on Qgiv peer-to-peer fundraising forms.
The Double the Donation integration is active on online donation forms as well as auction and peer-to-peer platforms. To learn more about the integration and how it can benefit your nonprofit visit www.qgiv.com and request a demo.
About Qgiv: Qgiv, Inc. is a leading digital fundraising platform founded in 2007. From their headquarters in Lakeland, FL they currently serve more than 3,500 nonprofit and faith-based organizations in the United States and Canada. Their no long-term contract pricing, unlimited access to tools and support, and integrations with leading CRM and email tools make it easy for nonprofits to experiment with new technology and grow their digital fundraising programs. Qgiv is committed to helping nonprofits raise more by anticipating and addressing their needs and challenges through customer-led development and close attention to industry best practices. To learn more about the Qgiv platform, visit www.qgiv.com.
About Double the Donation: Double the Donation helps nonprofits and educational institutions increase fundraising from corporate matching gift and employee volunteer grant programs. Double the Donation maintains a database of employee matching gift and volunteer grant programs. With more than 24,000 entries in the database, Double the Donation presents match-eligible donors with their company’s specific program requirements, including a direct link to their company’s online matching gift submission portal or PDF download. To learn more about Double the Donation, visit https://doublethedonation.com.
https://doublethedonation.com/wp-content/uploads/2020/04/Qgiv-Launches-Matching-Gifts-Integration-with-Double-the-Donation-1-1.png5801550Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2020-04-15 15:30:502025-02-28 15:11:34Qgiv Launches Matching Gifts Integration with Double the Donation
Amid the COVID-19 crisis and everyone being impacted, many businesses across the globe have taken a closer look at their corporate philanthropy efforts.
In a majority of cases, these companies have expanded their programs, especially their policies surrounding matching gifts.
Through these philanthropic programs, corporations agree to financially match the donations their employees make to eligible nonprofit organizations. Because of this, philanthropic corporations are able to give back to their communities, specifically to the charitable organizations their employees care about.
While it’s true that some companies are pausing or narrowing their program benefits, many more companies have instituted new programs or broadened their existing programs in response to the pandemic. These changes include:
COVID-19-specific matches
Higher maximum match limits
Higher match ratios (e.g., 2:1 versus 1:1)
One of the most prominent reasons for these expansions is so companies can better support the outpouring of giving from donors during these challenging times.
To give you a better idea of these positive changes, we’ve compiled a few of the companies that have expanded their matching gift programs over the past year in response to the global pandemic.
We’re in the middle of updating our matching gift database for these companies, but if you have additional information on these programs or any other company changing their matching gift program in response to COVID-19, feel free to let us know by emailing us at data@doublethedonation.com.
As we walk through each one’s philanthropic efforts, we can explore the various ways in which individuals, charitable organizations, and corporations work toward a greater social good.
AbbVie
AbbVie, a company dedicated to pharmaceutical research and development, has announced a significant increase in their charitable giving programs. The AbbVie Foundation is currently working to counteract the effects of the COVID-19 crisis as best as possible. To help, they have doubled their match agreement with eligible employees— now offering to match donations at a 2:1 ratio.
Apple
The widely-known technology company Apple has increased their matching gift donations to a 2:1 ratio, and committed donations have already surpassed $15 million. These funds are going to support COVID-19 response efforts on a local, national, and global scale.
AutoDesk
AutoDesk, an engineering software company based out of California, has increased the match ratio from 1:1 to 2:1— while also raising the maximum match offered per employee. The AutoDesk company is encouraging willing and able employees to help out in any way they can, while doing their part as well.
Blackbaud
Blackbaud, a cloud computing software provider, has increased its matching gift limit by up to 30%, which is the second time they’ve upped the maximum since January. Additionally, Blackbaud employees are known for consistently high levels of participation in their matching gift programs— more than twice the national average.
Caterpillar
Caterpillar construction machinery partakes in corporate philanthropy through the Caterpillar Foundation— a group dedicated to improving lives around the world with basic infrastructure services. Caterpillar employees and retirees are currently eligible for increased gift matches from a 1:1 to 2:1 match ratio to make an even bigger impact.
Facebook
Facebook is currently offering a unique take on a matching gift program. Not only are employees and retirees eligible for a donation match, but the general public can take advantage as well. They’ve committed to matching $20 million in charitable gifts to support the COVID-19 Solidarity Response Fund and the CDC Foundation.
General Mills
General Mills’ food company is encouraging employees to participate in their matching gift program by increasing both the match ratio and the match limit. With a match ratio of 2:1 and a maximum of $1,500 rather than $1,000, General Mills’ employee donations can make over 4 times a larger impact.
Google
Google is upping its matching gift program as well. Google has introduced a significantly higher cap where the company will match up to $20,000 per employee for an even greater impact.
Honda
Honda Motor Company is increasing its individual gift limit to $1,000 in order to better support relief aid and local food programs. This matching gift revenue is in addition to Honda’s $1,000,000 pledge to address food insecurity across the globe.
KLA
KLA Foundation, a semiconductor manufacturing company, has shown one of the largest increases in corporate matching gifts— from $500 to $10,000 per employee. The KLA team is looking to amplify employee giving efforts and make the biggest difference they can.
Micron
Micron Technology is working to provide relief to those affected by the COVID-19 crisis by increasing their matches to a 2:1 ratio for all related donations by company employees. These generous donations are run through Micron Gives, their charitable giving program that has also pledged over $35 million for coronavirus aid.
Microsoft
Microsoft is offering an initial $1 million donation to a coronavirus relief fund, with additional funding offered through employee matching gift programs. They are encouraging Microsoft employees to give any way they can by contributing to organizations providing food and medical supplies to those in need.
Moody’s
Moody’s is looking to provide relief both in monetary grants through matching gifts as well as a growing virtual employee volunteer program through pro-bono service projects. Moody’s is also offering additional grants for small businesses and educational institutes that have been impacted by the pandemic.
NetApp
NetApp has recently implemented an employee matching gift program, offering dollar-for-dollar matches on gifts up to $500 to COVID-19 response organizations on a global scale. The NetApp team is working to sponsor worldwide solutions including vaccine research, tests, and treatment.
PepsiCo
PepsiCo, Inc. has recently upped its matching gifts program from a dollar-per-dollar approach to a 2:1 match ratio for double the impact. The PepsiCo company is encouraging employees to do what they can to promote COVID-19 relief and response efforts, while they do their own part as well.
Tapestry
Tapestry, Inc. is currently offering a 2:1 match on donations up to $10,000 made to eligible, COVID-19 related missions. Tapestry employees and employers alike are working to fight coronavirus and its social and financial impacts to make a larger impact than one could individually.
Twilio
Twilio has increased its matching gift ratio to 2:1 in order to promote charitable giving by employees. The company is giving to nonprofit organizations focused on COVID-19 relief, including the CDC Foundation, Global Relief International, Give2Asia, and International Medical Corps. In addition, Twilio has boosted volunteer efforts through virtual mentorships and other online programs.
UnitedHealth
UnitedHealth Group is matching employee donations dollar-for-dollar up to $5,000 to support the coronavirus response efforts of community and global partners. Dedicated and generous employees are looking to support those in need during these trying times, and UnitedHealth is boosting those efforts.
VMware
VMware has currently doubled its matching gift limit for the year, bringing the maximum contributions matched over $6,000 per employee. This way, each VMware employee is able to make a larger impact on their community and help others that have been significantly affected.
Thousands of businesses already have established corporate giving programs, while others are rolling out new policies every day. Whether they choose to make an impact by expanding an existing matching gifts program, or by introducing a new program altogether, these boosted levels of corporate social responsibility are sure to provide some sort of relief in these trying times.
https://doublethedonation.com/wp-content/uploads/2022/06/DTD-Linkedln-Feature-Image.jpg6281200Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2020-04-03 17:02:312023-09-19 18:42:36Matching Gifts and COVID-19: How Companies are Responding.
Year after year, fundraisers face the same dilemma: how to inspire more generosity from their donor base without adding hours of work to their day. What we can see from giving data over the past 10 years is that most nonprofits are struggling to find that balance, if not missing it entirely.
It’s clear that nonprofits need something new. A way to meet donor demands, connect more authentically at scale and see a better return on appeals. The answer, as leading nonprofits are finding out, is responsive fundraising. The 3-step model forces modern fundraisers to listen to donor signals, connect in ways that are relevant and suggest the next best steps based on what each individual cares about.
Responsive fundraising is more than just a new strategy — it’s an entirely different philosophy that the modern donor requires from your nonprofit. Here are a few reasons why responsive nonprofits have made the switch.
They Want to Provide Better Donor Experiences
Giving is a personal decision. Each time a donor decides to support your work, it’s because they find it meaningful, relevant or important. Their generosity is the reason your team can do the work that you’ve dedicated yourself to. Unfortunately, nonprofits aren’t always great at reciprocating the kind of personal, meaningful experiences that show the levels of gratitude you feel for your donors.
With responsive fundraising, it’s much easier to identify what donors care about and what they might find meaningful. For example, traditional fundraising tactics dictate that a nonprofit sends a generic welcome email after a person gives for the first time.
Responsive nonprofits, on the other hand, know that adding a few personalized details will increase donor retention. By thinking about the donor’s experience, rather than the messaging your nonprofit wants to include in every communication piece, you’ll create a much more relevant experience for each and every donor. The outcome is better fundraising results.
Responsive Fundraising Identifies the Right Asks
While we believe that all giving is deeply personal and selfless, not every gift is the same. Variations in size, frequency and form are important details to consider as a responsive fundraiser. Part of the incredible value Double the Donation provides is a way to earn more funds without asking for more money from individuals.
Using wealth data provided by Virtuous and the services of Double the Donation, responsive nonprofits are able to help donors increase their impact on the world without making an appeal that they feel is completely outside of their range. Add to that a giving page that displays dynamic gift arrays based on the visitor’s past gifts, and you’ll start to see improved fundraising over time thanks to targeted, specific and personalized appeals.
Responsive Fundraisers Want More Transparency
One of the reasons nonprofits encounter obstacles while fundraising is because they aren’t able to identify the real reason for the disconnect with donors. It’s particularly confusing when we see reports that giving has grown steadily over the last decade. All signs point to everything being fine, but that’s not what fundraisers (or donors) feel.
Responsive fundraisers spend time collecting the data that will point them towards better donor relationships. It’s not enough to simply record high-level engagement metrics like email opens or RFM data. To be truly responsive and provide the kinds of experiences the modern donor needs, you need to constantly question the data. Push yourself to ask why and then ask it again. Instead of simply accepting the data and asking your team to do more, investigate what the information is telling you and what your donors truly need from you.
Nonprofits Want to Do More Good
Ultimately, the reason that leading nonprofits choose to move towards responsive fundraising strategies is to be able to do more good in the world. Without generous, reciprocal relationships with each of your donors, you won’t be able to accomplish the change in the world that you’ve set out to make.
The truth is it is easier than ever for donors to give directly to causes and individuals that they feel connected to. And people want to. Between for-profit partnerships with charities and individual fundraisers across social platforms, each of us is one post away from giving to help others. As a nonprofit, it’s up to you to make the experience of being a donor the most meaningful and relevant so that donors stay committed to your organization. Responsive fundraising makes it easy.
Get the Nonprofit CRM Designed for Responsive Fundraising
To learn more about how you can implement responsive fundraising at your organization, including how to make your Double the Donation CTA more effective for donors, check out The Pocket Guide to Responsive Fundraising. Learn the data behind responsive fundraising, plus 28 plays you can use right now to grow giving.
This post was contributed by Virtuous.
About the Author: Mckenna Bailey is a writer and strategist working to help nonprofits connect with their donors at scale.
https://doublethedonation.com/wp-content/uploads/2022/06/Responsive-Fundraising_Feature.jpg300720Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2020-03-09 13:16:462022-06-20 07:55:17Why Leading Nonprofits Prioritize Responsive Fundraising
Double the Donation is proud to announce a new connector to the Microsoft Dynamics 356 Nonprofit Accelerator. The Nonprofit Accelerator, announced at the initial Microsoft CXO Summit in April 2018 and initially released in November 2018 at the NetHope Global Summit, transforms Dynamics 365 into a one-stop solution for nonprofit success. The Common Data Model for Nonprofits connects the core Dynamics 365 Nonprofit Accelerator with solutions built on top of it to power all facets of nonprofit operations.
“Nonprofits using the Microsoft Dynamics 365 platform are actively looking for ways to maximize their fundraising through innovative solutions, and Double the Donation is one such solution,” said Erin Burchfield, Director of Microsoft Philanthropies, Strategic Partnerships, Tech for Social Impact. “We’re excited to welcome the Double the Donation integrated solution into the Microsoft ecosystem for forward-thinking nonprofits.”
Double the Donation has expanded the capabilities of nonprofits using Microsoft Dynamics 365 with workflows to help nonprofits manage their matching gift efforts and drive new matching gift opportunities to completion. These contributions to Microsoft Dynamics 365 come as Double the Donation continues to expand its integrations ecosystem across the nonprofit and education spaces.
“As a provider of solutions that integrate with dozens of other platforms in a variety of sectors, we understand the value of a common data model for busy nonprofit professionals,” said Adam Weinger, President of Double the Donation. “Our goal is to make matching gifts as easy as possible to integrate into every nonprofit’s greater fundraising efforts. Our contributions to Microsoft Dynamics 365 functionality are the next big step in achieving that goal for the organizations that rely on our solutions and Microsoft’s.”
With the newly released flow within Power Automate, Double the Donation has enabled a seamless data flow between nonprofits’ data center, Microsoft Dynamics 365, and their matching gifts automation hub. This connection combines the matching gift-maximizing operations of Double the Donation with the valuable data housed in Microsoft Dynamics 365.
Activate in Seconds and Start Raising More from Matching Gifts!
Integrating Double the Donation with Microsoft Dynamics 365 is quick and easy, thanks to intuitive API key plug in. Nonprofits can get up and running in a matter of minutes and start raising more from matching gifts without worrying about complicated IT work.
Easily integrate into the Microsoft Dynamics 365 ecosystem with API key plugin.
The combined workflow is simple: When new gifts are registered in Microsoft Dynamics 365, those gifts are instantly registered in Double the Donation. The system then goes to work to identify matching gift opportunities and drive those matches to completion. This process happens automatically, so organizations can allocate their time and focus to the causes that matter most.
Let Double the Donation automatically drive matches to completion with custom email outreach and up-to-the-minute matching gift data.
Nonprofit organizations can set up automated emails to eligible donors to encourage gift matching and increase their organization’s fundraising revenue by double or even triple the amount of donors’ initial contributions. The process is easy, requires minimal effort from the nonprofit, and supports corporate philanthropy efforts. And when donors feel empowered by increasing their donation’s impact with a matching gift, they’re more likely to contribute a larger gift.
Drive More Matching Gifts to Completion with Double the Donation Matching!
The Double the Donation flow integration with the Microsoft Dynamics 365 Ecosystem empowers nonprofits to identify match eligible donors, encourage them to initiate a match with their employer, and drive those matches to completion. The Double the Donation integration also features:
Identify more matching gift revenue opportunities: Double the Donation enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities Double the Donation discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let Double the Donation automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that Double the Donation can handle the rest.
Nonprofits interested in seeing how the integration works can request a demo today for a step-by-step explanation of the process from the team at Double the Donation.
About Microsoft: Microsoft Tech for Social Impact provides affordable, relevant and innovative solutions to empower every nonprofit and humanitarian organization to accelerate social good. Get started with your cloud solution today: https://www.microsoft.com/en-us/nonprofits/
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Double the Donation integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://doublethedonation.com/get-a-demo/
https://doublethedonation.com/wp-content/uploads/2020/03/Double-the-Donation-Microsoft-Integration-Feature-1.jpg5801550Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2020-03-04 17:00:002025-02-24 15:11:33Double the Donation Joins the Microsoft Dynamics 365 Ecosystem with Matching Gift Flow
Double the Donation has launched 360MatchPro by Double the Donation on Salesforce AppExchange, empowering customers to raise more money from corporate matching gift and volunteer grant programs. 360MatchPro by Double the Donation connects directly with Salesforce to identify more matching gift opportunities, automatically drive those matches to completion, and any matching gift insights discovered by 360MatchPro can be viewed right from the related record within Salesforce.
Built on the Salesforce Platform, 360MatchPro by Double the Donation is currently available on AppExchange here.
360MatchPro by Double the Donation
The first matching gift automation platform on Salesforce AppExchange, 360MatchPro by Double the Donation is the nonprofit’s go-to solution for increasing matching gift revenue. Nonprofits who integrate their Salesforce instance with 360MatchPro by Double the Donation automatically assess the matching gift eligibility of their donors, then provide the right information to the right donors at the right time with custom emails based on match eligibility.
Comments on the News
“Finding 360MatchPro by Double the Donation in Salesforce AppExchange is an exciting development for nonprofits focused on making the most out of matching gifts,” said Adam Weinger, President of Double the Donation. “These organizations are continually hunting for ways to take advantage of the tools at their disposal, and backing up the matching gift automation power of 360MatchPro with the wealth of data at their disposal in Salesforce is the perfect marriage.”
“360MatchPro by Double the Donation is a welcome addition to AppExchange, as they power digital transformation for customers by automating the corporate matching gift process for nonprofits,” said Woodson Martin, GM of Salesforce AppExchange. “AppExchange is constantly evolving to enable our partners to build cutting-edge solutions to drive customer success.”
Activate in Seconds and Start Raising More from Matching Gifts!
Combining Salesforce’s configurable data management with 360MatchPro’s leading technology in matching gifts, nonprofits can take advantage of matching gift optimization with an easy activation and quick, wholly customizable setup.
Nonprofits can activate their 360MatchPro account by linking their Salesforce account to their 360MatchPro account and configuring their settings to meet their organizational needs. From there, it’s just a matter of identifying match-eligible donors and leading them to submit a gift matching form with their employer.
Once the integration is active, 360MatchPro will begin pulling donation data from the Salesforce CRM to the 360MatchPro platform and identifying possible match eligible donors, and then returning that company data to the Salesforce Opportunity record. This develops actionable insights that help nonprofits see and pursue donation trends and other gift matching opportunities. Organizations can manage employer data and craft their matching gift strategy using information found in the Salesforce platform.
360MatchPro also allows you to send automated email notifications to donors to determine eligibility and map donors to the appropriate matching gift application form based on their employer information. This means donors can start the matching gifts process with just one click making it even easier to drive revenue with matching gifts. Organizations can fully customize the frequency, content, selectivity, and branding of these emails to best meet their fundraising needs.
Drive More Matching Gifts to Completion with 360MatchPro!
The Salesforce AppExchange and 360MatchPro by Double the Donation integration opens the door to nonprofits to the world of corporate gift matching and gives them a chance to double or even triple their fundraising revenue using the automated outreach and employer data offered by the 360MatchPro tool.
Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
To get started driving matches to completion via Salesforce and 360MatchPro, request a demo today and see for yourself the difference gift matching can make for your organization!
About Salesforce AppExchange
Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies to sell, service, market and engage in entirely new ways. With more than 5,000 solutions, 7 million customer installs and 90,000 peer reviews, it is the most comprehensive source of cloud, mobile, social, IoT, analytics and artificial intelligence technologies for businesses.
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Double the Donation is the leading provider of matching gift and volunteer grant solutions to nonprofits and educational institutions. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts.
https://doublethedonation.com/wp-content/uploads/2022/06/Double-the-Donation-Salesforce-AppExchange-debut-feature.jpg290775Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2020-02-25 18:55:312022-06-20 07:55:16Double the Donation Announces 360MatchPro by Double the Donation on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace
Double the Donation extends matching gift integration to complement Blackbaud’s cloud solutions
Double the Donation, the leading provider of matching gift and volunteer grant solutions to nonprofits and educational institutions, today announced that it has joined the Blackbaud Partner Network as a Blackbaud Technology Partner and expanded the matching gift integration with Blackbaud Raiser’s Edge NXT®. With this partnership, Double the Donation joins a network of companies that provide applications and solutions that extend Blackbaud’s (NASDAQ: BLKB) cloud solutions in new ways.
“Upon joining the Blackbaud Partner Network, Double the Donation created a matching gift integration with Blackbaud Raiser’s Edge NXT, which significantly increased the matching gift revenue claimed by our customers,” said Vince Menzione, VP, Partner Ecosystem and Alliances at Blackbaud. “The extended integration advances not only the fundraising bottom line, but also the reporting, donor acknowledgement and corporate relationship elements of fundraising that are essential to modern social good success.”
This partnership allows Double the Donation to leverage Blackbaud Raiser’s Edge NXT, which enables nonprofits and educational institutions to maximize their revenue from corporate matching gifts.
Building upon the first version of the integration, released in 2019, the second version surfaces corporate matching gift information within Blackbaud Raiser’s Edge NXT gift records and constituent records via SKY API® add-ins.
With the newly released Double the Donation integration enhancements, Blackbaud Raiser’s Edge NXT users can identify matching gift opportunities from within Raiser’s Edge NXT itself! Pictured here: Matching gift company and status identified for a one-time gift, displayed in the Gift Record.
“Double the Donation is always gathering and acting upon client feedback,” said Adam Weinger, president of Double the Donation. “We’re committed to delivering higher value and creative solutions for nonprofits with every release. By being a part of the Blackbaud Partner Network, we’ve been able to create new solutions that will create real impact for social good.”
Activate in Seconds and Start Raising More from Matching Gifts!
Double the Donation’s tools can be easily added to your Raiser’s Edge NXT account to start fueling your fundraising efforts. To get started, you will first need to provision a Double the Donation account. You can contact a team member from Double the Donation or Blackbaud to get set up.
Once you receive your Double the Donation credentials, you can navigate to your Raiser’s Edge NXT “Applications” page. Connect Double the Donation’s app, and then simply log in to your account. Once you enter your credentials and authorize the application, you will be all set up!
Locate the Double the Donation app on the Raiser’s Edge NXT platform!
After linking your account, new donation records from Raiser’s Edge NXT will automatically flow into Double the Donation. Once they are in the Double the Donation platform, automated emails will be sent to donors to explain the matching gift process and instructions to drive gift matches to completion.
These messages can be configured and customized from your Double the Donation dashboard. This web page also tracks important insights about your donors, including their contact information and responses to different messaging strategies. These insights can help you plan effective outreach efforts.
Double the Donation uses industry-leading software to help double or even triple your organization’s matching gift revenue.
This allows you to:
Identify more matching gift revenue opportunities: Double the Donation enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities Double the Donation discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let Double the Donation automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that Double the Donation can handle the rest.
Interested in learning more? Schedule a demo for a personalized session to address your organization’s gift matching needs.
About Blackbaud: The Blackbaud Partner Network is a group of leading technology and services firms providing the social good community with the solutions, applications, and strategies they need to make a difference in their local communities and worldwide. To learn more about Blackbaud’s Technology Partner program, visit: http://www.blackbaud.com/partners
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Double the Donation integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://doublethedonation.com/get-a-demo/
https://doublethedonation.com/wp-content/uploads/2020/02/Blackbaud-Integration-Extension-Feature.jpg5801550Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2020-02-10 17:30:052025-02-27 18:40:39Double the Donation Joins Blackbaud Partner Network as a Technology Partner
Atlanta, GA (January 13, 2020) — DonorDirect is pleased to announce a new integration that combines the powerful matching gift automation of Double the Donation with the DonorDirect StudioEnterprise system.
The integration ensures that all match-eligible donations stored in StudioEnterprise are identified and the corresponding matches are submitted to their employer.
“DonorDirect is committed to maximizing our ministries giving opportunities” said Rick Lewis, Director of Sales for DonorDirect. “The integration with Double the Donation Matching tackles one of the most overlooked giving avenues, and does it automatically. We’re proud to offer this solution to our ministries.”
$4-7 billion in matching gift revenue is left unclaimed each year. This revenue is left on the table because donors are largely unaware of the corporate matching gift programs they’re eligible for. Double the Donation identifies these opportunities that donors aren’t aware of, then actively follows up with donors to deliver their forms, guidelines, and instructions.
“The Double the Donation platform automates the processes that are essential to boosting revenue from matching gifts,” said Adam Weinger, President of Double the Donation. “Combining matching gift automation with the wealth of data in StudioEnterprise means that no matching gift opportunity will go undiscovered.”
Learn more about Double the Donation at https://doublethedonation.com/ or schedule a private demo of Double the Donation at https://doublethedonation.com/get-a-demo/.
Learn more about DonorDirect at https://www.donordirect.com/.
https://doublethedonation.com/wp-content/uploads/2020/01/DonorDirect-Partners-with-Double-the-Donation-Matching-to-Power-Matching-Gifts-within-StudioEnterprise.png5801550Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2020-01-13 17:30:322025-01-30 17:10:59DonorDirect Partners with Double the Donation to Power Matching Gifts within StudioEnterprise
This post was contributed by Qgiv.
This post was contributed by Donorbox.
AbbVie, a company dedicated to pharmaceutical research and development, has announced a significant increase in their charitable giving programs. The 
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Caterpillar construction machinery partakes in corporate philanthropy through the 
Facebook is currently offering a unique take on a matching gift program. Not only are employees and retirees eligible for a donation match, but the general public can take advantage as well. They’ve committed to matching $20 million in charitable gifts to support the 
This post was contributed by Virtuous.
