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Wilson-Bennett shifts matching gift providers from HEPdata to Double the Donation.

Wilson-Bennett Shifts Functionality from HEPdata to Double the Donation

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Become a Matching Gift Expert! Grab our Free Ultimate Guide to Matching Gifts.

Double the Donation is excited to share news of a new partnership with Wilson-Bennett Technology, Inc. (WBT), a leading provider of educational and nonprofit fundraising programs.

This partnership situates Double the Donation as the exclusive provider of matching gift services to WBT, replacing the legacy solution managed by HEPdata.

All WBT clients now exclusively have access to 360MatchPro by Double the Donation, the industry-leading matching gift automation platform.

“Wilson-Bennett Technology has always taken pride in providing our clients with cutting-edge services and technology,” said Rob Schlitts, Division President of WBT. “The phonathon landscape is evolving, and we are continually making changes to meet and exceed our clients’ expectations. The phone still proves to be a vital avenue to generate donors and dollars. We are excited to partner with Double the Donation and know our clients will enjoy the powerful matching gift solution.”

The integration places 360MatchPro’s tools directly within Donor Connect call scripts for easy access and use. With 360MatchPro’s autocomplete search tool and matching gift information present directly in Donor Connect scripts, schools can start collecting valuable employer and matching gift data from their supporters, while those supporters get to double or even triple their contributions.

With 360MatchPro, callers can help identify more donors as match-eligible. A smart auto-complete algorithm dynamically pulls from Double the Donation’s comprehensive database of parent companies, subsidiaries, brands, and spelling variations to maximize the percentage of match eligible donors callers are able to identify.

Wilson Bennett Technology, Inc. announces switch from HEPdata to Double the Donation.

“Building and maintaining our database of companies that offer matching gift programs is really the core of our business at Double the Donation,” said Adam Weinger, President of Double the Donation. “A full-time, onsite team is dedicated to making daily updates to the database so that more than 98 percent of the 15-19 million match-eligible individuals in the US workforce will find their company’s program guidelines in our system.”

The matching gift program guidelines returned by 360MatchPro are written for a donor, not for a fundraising professional. Tailored for callers who need to convey complex information quickly and accurately, Double the Donation ensures that callers can easily provide the right information that encourages donors to take the next step and submit their matching gift request.

Activate in Seconds and Start Raising More from Matching Gifts!

Getting set up with the Donor Connect and 360MatchPro integration is simple. All you need to do is get in contact with your representative at Wilson-Bennett Technology and they’ll take care of activating your account for you! No complicated IT work required on your end.

Wilson-Bennett Technology Integration

Once you’re up and running with your integrated solution, your callers will be able to inform donors of their eligibility in real time, all while storing valuable employer data from your donors in your 360MatchPro account. All your callers need to do is ask the donor for their employer, enter their employer name in the autocomplete search tool, and relay back match program information and eligibility for the donor! 

From there, 360MatchPro handles the automated follow ups and stores that donor data in the 360MatchPro dashboard for your later use. Link donors directly to their matching gift request form or employee portal via the automated email streams and start capturing those matching gifts!

Drive More Matching Gifts to Completion with 360MatchPro

360MatchPro and Wilson-Bennett Technology use their powerful integrated solution to fuel your fundraising efforts through phonathons.

Some other features you should know about:

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

 

360MatchPro integration-360MP provides value to your nonprofit

Ready to learn more or get started? Schedule a personalized demo to see how 360MatchPro can fit your organization’s needs and drive donations through company gift matching.

About Wilson-Bennett Technology: Our Mission: Providing our clients with the most efficient and cost effective phonathon services in the industry today. Our knowledge and professional staff will help inspire, educate and implement best practices for your campaign. We offer on-campus managed phonathon programs, off-campus calling, membership calling, admissions calling, as well as software leasing; each tailored to the client’s needs.

About Double the Donation: There’s an unnecessary gap between fundraising organizations and corporate giving programs, to the tune of $4-7 billion in unclaimed matching gift revenue annually. Double the Donation helps nonprofits and educational institutions increase fundraising from corporate matching gift and employee volunteer grant programs. Double the Donation maintains a database of employee matching gift and volunteer grant programs. With more than 20,000 entries in the database, Double the Donation presents match-eligible donors with their company’s specific program requirements, including a direct link to their company’s online matching gift submission portal or PDF download.

iDonate switched matching gift providers from Amply to Double the Donation.

iDonate Reevaluates, Switches from Amply to Double the Donation

Double the Donation is proud to announce a new partnership with iDonate, a fast-growing digital fundraising solution for nonprofits. Together, iDonate and Double the Donation are providing integrated corporate matching gift marketing automation to nonprofits and higher education institutions.

iDonate has enhanced both functionality and customer experience by substituting the previous solution by Amply with 360MatchPro matching gift automation by Double the Donation, the leading provider of matching gift and volunteer grant software to nonprofits and educational institutions. All of iDonate’s clients who were using the Amply tool have been transitioned over to the enhanced 360MatchPro offering.

“Based on client feedback, we reevaluated the matching gift solutions available from all vendors and invested in transitioning our clients to 360MatchPro’s premium platform,” said Karen Tanker, Director of Customer Success at iDonate. “We’re excited to help our nonprofits better manage their matching gift efforts through the use of 360MatchPro’s industry-leading software. The switch to Double the Donation is a major enhancement that provides more flexibility, enables more automation, and supports iDonate’s philosophy of investing in technology and tools that better engage donors personally and help nonprofit raise more.”

Through 360MatchPro by Double the Donation, organizations can identify more matching gift opportunities, automatically drive those matches to completion, and take further action based on advanced analytics and reporting.

“We couldn’t be happier to provide advanced corporate matching gift automation tools to iDonate users,” said Adam Weinger, President of Double the Donation. “With more than $4 billion in matching gift revenue left on the table every year, automating the matching gift follow-up process is the key step 360MatchPro makes easy for busy nonprofits and educational institutions.”

At its core, 360MatchPro addresses a key lack of donor awareness about their employer’s corporate philanthropy programs. Donors want to make their support go further, they just aren’t always aware of the tools at their disposal. Through the native integration with iDonate, 360MatchPro is more readily available to and affordable for more nonprofits and educational institutions. 

This header block states: "Activate in Seconds and Start Raising More from Matching Gifts"

Activate in Seconds and Start Raising More from Matching Gifts!

Your nonprofit can turn on 360MatchPro functionality directly within the iDonate platform and get up and running with a quick message to the iDonate support team.

easy integration and simple configuration makes matching gifts easy

Once you’re set up with the 360MatchPro tool in your donation page, donors will be able to search for their company and check their eligibility for a matching gift. The iDonate and 360MatchPro integration provides donors with a direct line to their employer’s matching gift application form so they are more likely to complete a match.

Search for your company in the iDonate donation form

Donors often aren’t aware that they could double or triple their contribution without reaching back into their own wallets, but the iDonate and 360MatchPro integration bridges that knowledge gap by informing donors of their eligibility without ever having to leave your organization’s website. 

This header image states: "Drive More Matches to Completion with 360MatchPro"

Drive Donations to Completion with 360MatchPro!

Corporate philanthropy can have an incredible impact on your nonprofit if you know how to take advantage of the resources available to you. The integration between iDonate and 360MatchPro makes corporate gift matching an easy process for the donor and the nonprofit, and helps your organization increase its fundraising revenue so you can get back to helping communities in need. 

The iDonate platform offers a simple, centralized, and secure way for your nonprofit to drive donations, and the 360MatchPro plugin follow suit with the following features:

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
  • Explore 360MatchPro's various gift matching features.

Don’t wait on the opportunity to double your fundraising revenue with corporate matching—request a demo today to get started. 


About iDonate: iDonate is working to transform charitable giving by making giving simple and accessible for everyone, unlocking more ways to give, building tools that make it easier for nonprofits to make a bigger impact, and pushing the industry to innovate. Visit www.idonate.com for more information.

About Double the Donation:  Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://360matchpro.com/demo-request/

Find out what happens when two spouses, who both work at matching gift companies, donate to a nonprofit.

Matching Gifts: When Spouses Both Donate to a Nonprofit

For most nonprofits, the topic of matching gifts is confusing enough as it is. However, the fine print can make it even more confusing, often turning donors away from taking advantage of corporate philanthropy. For instance, what happens when two spouses (both of which work for companies with matching gift programs) submit matching gifts separately to your organization?

Oftentimes, when a nonprofit’s fundraising team can’t find out the answer, the organization gives up when it could have received both matches. To fully understand situations like this, let’s dive into a few key questions:

  1. Are Both Spouses Eligible to Receive a Match for the Same Organization?
  2. How Can Nonprofits Promote Matching Gift Programs for Spouses?
  3. How Can a Matching Gift Database Help Identify These Opportunities?

Corporate philanthropy, like matching gift programs, is vital to nonprofit success. Let’s dive into common matching gift guidelines for situations like this.
When two spouses work for matching gift companies donate to your nonprofit, are they both eligible to have their donations matched?

1. Are Both Spouses Eligible to Receive a Match for the Same Organization?

In most cases, both spouses are able to submit a matching gift request to their respective employers. Assuming the standard case where companies match donations dollar-for-dollar, a single donation would effectively be tripled. We rarely, if ever, see a rule preventing a gift from being matched by multiple companies.

A more common occurrence is for both spouses to work for the same company that offers matching gifts. If that’s the case, one of three things typically occurs:

  1. The company will provide a double match. For example, rather than matching at a 1:1 ratio, the company will match at a 2:1 ratio.
  2. The company will provide the same matching gift ratio but will double the limit. For instance, instead of matching all donations up to $5,000 annually, the company will match donations up to $10,000 annually.
  3. The company provides the couple with the same benefit that an individual employee receives.

To stay up-to-date on your donors’ matching gift eligibility, jump ahead to learn about matching gift databases.
Learn how your nonprofit can promote matching gift programs to donors who are spouses.

2. How Can Nonprofits Promote Matching Gift Programs for Spouses?

Your organization may already incorporate many of our top ways to promote employee matching gifts, but don’t forget to also promote matching gifts for spouses.

For instance, do you provide donors with acknowledgement letters after they submit the matching gift request or upon receiving the actual grant from the company? If so, that would be a great time to encourage donors to ask their spouse if his or her company offers a matching gift program, too.

Simply reminding them that their donation could make even more of an impact increases the likelihood that they’ll look into it. Once a donor has gone through the match request process themselves, they’ll realize how straightforward it is.

From here, ask them to also find out if their spouse’s employer offers a similar program so the donation can be tripled! Since they’ve gone through the simple match request process themselves, they can relay the necessary information to their spouse.

Remember, if you subscribe to Double the Donation’s service, direct your supporters to your organization’s matching gift and volunteer grant webpage with our tool. That way, they can instantly determine their eligibility and submit the appropriate forms.
Learn how a matching gift database can clear up guidelines for donors who are spouses and both work for matching gift companies.

3. How Can a Matching Gift Database Help Identify These Opportunities?

While most employers will match both donations made by spouses, company guidelines do vary. As a nonprofit professional, you’ll need to stay on top of your donors’ personal data, such as their eligibility for matches through their employers. The research phase is an ongoing, arduous process. That’s where Double the Donation, the industry’s leading matching gift database, can help!

With Double the Donation, both your nonprofit team and your donors can instantly receive up-to-date information on their employers’ giving programs. This includes available guidelines, forms, requirements (e.g. donation minimums and maximums), and other relevant information. Plus, it easily integrates with other software, so you won’t have to worry about transferring all your data.

For larger organizations, check out 360MatchPro by Double the Donation. This comprehensive software enables email automation, customizable matching gift tracking, and other useful automation features!

With either platform, your nonprofit won’t miss out on important corporate giving opportunities. Whenever two spouses donate to your organization, they’ll instantly know if they are both eligible for matches through their employer, simply by searching their companies’ names. No more confusion on anyone’s part!

Think your organization could benefit?


Matching gifts are not something your nonprofit wants to overlook. They’re fairly straightforward to acquire, but it can get tricky when two spouses both donate to your nonprofit. In some cases, they work for separate matching gift companies, and in others, they work for the same company. It’s all about making sense of companies’ guidelines.

Now that you know typical outcomes and how to identify these opportunities, start maximizing your matching gift potential!

Check out these Atlanta matching gift companies to find corporate philanthropy opportunities for your nonprofit.

7 Major Atlanta Companies with Matching Gift Programs

While Double the Donation works with nonprofits across the country, the fact that we’re headquartered in Atlanta means we have a special place in our hearts for Atlanta nonprofits.

Through corporate giving programs, nonprofit supporters can double (maybe even triple!) their contributions to eligible organizations, allowing their employers to showcase their social responsibility. These programs boost nonprofits toward their goals by contributing much-deserved revenue. Your organization does not want to overlook these opportunities.

If your nonprofit is based in Atlanta, brush up on these important areas of corporate giving:

  1. Statistics on Atlanta Matching Gift Companies.
  2. Companies in Atlanta with Matching Gift Programs.
  3. Exploring Revenue Opportunities with a Matching Gift Database.

Ready to boost your nonprofit’s revenue by learning about corporate giving opportunities in your area? Let’s get started!

Statistics on Atlanta Matching Gift Companies

From a nonprofit’s standpoint, being located in a major city like Atlanta is ideal for raising money with corporate giving programs. The city is home to many of the largest employers in the world, some of which offer extensive employee matching gift and volunteer grant programs. Here are a few statistics on Atlanta-based companies and their employee giving programs which may interest you:

  • Atlanta ranks 4th, just behind New York City, Houston, and Dallas, in the number of Fortune 500 companies headquartered within city boundaries.
  • 4 Fortune 100 companies call Atlanta home. This includes Coca-Cola, Home Depot, United Parcel Service (UPS), and Delta Air Lines.
  • 26 Fortune 1,000 companies are headquartered in Atlanta, 16 of which are in the Fortune 500.
  • 75% of Fortune 1000 companies have employees in the Atlanta market.
  • 65% of Fortune 500 companies match donations made by their employees.
  • 40% of Fortune 500 companies offer volunteer grants for employees.

Curious about employee matching gift programs and volunteer grant programs? Click here to explore more corporate philanthropy statistics.

Otherwise, let’s dive into some major companies that offer matching gifts in the Atlanta area!
Take a look at these Atlanta matching gift companies that are known nationwide.

Companies in Atlanta, GA with Matching Gift Programs

With over 75% of Fortune 1000 companies having a presence in Atlanta, there are definitely opportunities for your nonprofit to increase fundraising from employee giving programs. A great place to start is by looking at the largest companies based in Atlanta.

Let’s take a look at a few of the employee giving programs at some of Atlanta’s leading employers.

Coca-Cola

Coca-Cola is an Atlanta matching gift companies that matches employee donations at a 2:1 ratio.

Coca-Cola offers a very generous employee giving program. The company offers a 2:1 match, which means eligible employee donations are tripled! They’ll match donations anywhere from $25 to $20,000, as long as they’re made to eligible nonprofits.

Coke is willing to match donations to nearly all nonprofits but does have a few restrictions on their matching gift program. For instance, part-time employees are ineligible to participate.

Another aspect of Coca-Cola’s program worth mentioning is that the company does a great job promoting the programs to Coke employees! Read more about this in our previous article that covers employee matching gift participation rates at various companies across the nation.

Click here for additional info on Coke’s matching gift program.

Home Depot

Home Depot, an Atlanta matching gift company, matches donations anywhere from $25 to $3,000.

As one of the major companies based in Atlanta, Home Depot is also a generous supporter of nonprofits in the city. They match donations anywhere from $25 to $3,000 at a 1:1 ratio.

Similar to Coca-Cola, the company has few restrictions in place. For instance, both full-time and part-time employees are eligible, but unlike some other major companies, retired employees are ineligible.

The company has an easy-to-use electronic matching gift submission process, which means your donors can submit matching gift requests in a matter of minutes.

If you’re interested in learning more about the typical process a donor goes through to submit a matching gift request electronically, learn more about Home Depot’s electronic submission process.

Click here for additional info on Home Depot’s matching gift program.

IBM

IBM matches donations made by both current employees and retirees.IBM is an Atlanta matching gift company that matches donations with either monetary and equipment grants.

The matching gift ratio varies depending upon whether it’s an employee or retiree making the donation. For instance, IBM will match eligible contributions of up to $5,000 per institution per current employee at a 1:1 ratio. For retired employees, they’ll match at a .5:1 ratio.

Plus, they provide volunteer grants for employees and retirees who prefer to donate their time rather than money. They offer both individual and team volunteer grants. Depending on the amount of volunteered hours, employees can request from $500 to $5,000, starting at 40 hours.

Charitable employees who volunteer for eligible organizations can request either a monetary grant or an equipment grant. Specifically, team volunteer grant requests for eligible schools and nonprofits can be up to $7,500 in equipment. For individuals volunteer grant requests, IBM employees and retirees can request up to $3,500 in technology grants or $1,000 in cash awards each year.

Click here for additional info on IBM’s matching gift program.

Delta Air Lines

Delta Air Lines matches employee donations up to $5,000.Delta matches employee donations to a wide range of educational institutions, including those that are both public and private. Plus, they make the match request process simpler through electronic forms.

Delta matches up to $5,000 annually per eligible individual at a dollar-for-dollar rate. This is up from a 50% match on up to $2,000 annually just a few years ago.

The program is offered to full-time employees, part-time employees, and retirees.

Click here for additional info on Delta Air Lines’ matching gift program.

AT&T

AT&T, an Atlanta matching gift company, offers a Cause Cards program as a way to match donations.AT&T is the largest provider of mobile and fixed telephone systems in the United States. As of 2018, it’s the ninth-largest company in the U.S. by total revenue.

While AT&T doesn’t offer a matching gift program, the company supports organizations that full-time employees are passionate about through its Cause Cards program.

Cause Cards are grants from AT&T given to eligible charities recommended by employees. All employees that participate in the annual Employee Giving Campaign are eligible to receive a Cause Card.

The grant amount depends on each individual employee’s total giving amount. These Cause Cards are expected to range from $25 to $250, and once they’re approved, employees are notified of the amount offered by AT&T and the deadline to select an eligible charity.

Click here for additional info on AT&T’s matching gift program.

United Parcel Service (UPS)

UPS, which was originally an Atlanta matching gift company, no longer offers a match program.We get more questions from our nonprofit clients asking us about UPS’s matching gift program than any other company. Unfortunately, this confusion arises from the fact that UPS is still listed on the majority of the random lists of matching gift companies found on various websites.

UPS does not offer an employee matching gift program. Upon hearing this news, our team reached out to the UPS Foundation for confirmation and received the following response:

“The UPS Foundation formerly offered a gift matching program for educational and cultural organizations. However, on February 20, 2009, UPS’s Board of Trustees approved the action to suspend the Gift Matching Program due to the economic climate. At this time, there are no current plans to restart the program.”

While they don’t match employee donations, they are avid supporters of their local communities. For instance, in recent years, they’ve invested over 1.8 million volunteer hours and over $100 million to charitable organizations.

Equifax

Equifax, an Atlanta matching gift company, matches donations from $50 to $5,000.Equifax matches employee donations to nearly all 501(c)(3) organizations. While the company provided us with a paper matching gift form copy, we always encourage employees to check the company intranet to ensure it’s the most up-to-date version.

Both full-time and part-time employees are eligible to participate in the program. Donations of $50 to $5,000 may be matched at a 1:1 ratio. In other words, donations to eligible nonprofits can potentially be doubled!

As with many corporate giving programs, Equifax aims to enable employees to use a part of the company’s budget to support their own philanthropic interests.

Click here for additional info on Equifax’s matching gift program.

Additional Atlanta Matching Gift Companies

Hundreds of other major employers in the Atlanta area also match employee donations. Check out some other Fortune 1,000 companies in Atlanta that offer matching gift programs:

  1. Southern Company
  2. Truist Bank
  3. First Data Corporation
  4. Pulte Group
  5. Aaron’s, Inc.
  6. Carter’s, Inc.
  7. Global Payments, Inc.

By familiarizing yourself with employers who offer corporate giving programs, you set yourself up for a successful fundraising strategy. Otherwise, you may miss out on important revenue opportunities.
A matching gift database can help your nonprofit pinpoint Atlanta matching gift companies.

Exploring Opportunities with a Matching Gift Database

By adding a matching gift database (like Double the Donation) to your nonprofit’s tech toolbox, you’ll substantially increase your revenue potential.

Double the Donation’s database has data on more than 20,000 companies that represent 15+ million match-eligible individuals, making it the world’s leading matching gift database. Here’s how it works:

  1. You embed the search tool across your fundraising channels (e.g. your website and donation webpage).
  2. Donors/Volunteers search for their employers.
  3. Your supporters instantly receive updated info on their employers’ giving programs.

Larger nonprofits may benefit even more from 360MatchPro by Double the Donation. It recognizes match-eligible donors through email domain screening and enables email automation to drive matches to completion.

Want to find out how these tools can help your Atlanta nonprofit increase its fundraising potential?


Atlanta is home to many of the nation’s leading companies that match employee donations. Make sure everyone in your organization is familiar with major employers that offer giving programs in your area.

At the very least, your organization should share the above companies with both your team and your supporters. Making sure they’re familiar with these major companies can help your organization boost its revenue.

You should also consider taking it a step further by providing donors and volunteers with detailed information on their company / their spouse’s employer. By raising awareness and simplifying the match process for supporters, you should increase your fundraising revenue.

Take a tour of Double the Donation’s matching gift service to see if we can help your organization raise more money from these programs.

This is a basic guide about how you can use corporate giving to increase employee engagement at your company.

Increase Employee Engagement with Corporate Giving

The importance of employee engagement, which is defined as the emotional and functional commitment an employee has to their organization, cannot be overstated. According to Gallup, companies with engaged employees outperform those without by up to 202%.

As we discuss in another article, engaged employees are also happier, stay with companies longer, and are more philanthropically minded.

While the benefits are clear, employee engagement is a struggle for most companies, with over 71% of employees reporting that they are not fully engaged.

One effective way your company can increase employee engagement is through corporate giving. When companies offer accessible ways for employees to get involved in philanthropic endeavors, whether that’s through matching gifts, corporate volunteerism, or other forms of nonprofit support, employees will be more likely to participate. This in turn boosts their engagement level.

In this article, we’ll discuss some basics of employee engagement and dive into how you can use corporate giving programs to increase your employees’ engagement. Let’s get started.

Here are the key drivers of employee engagement.

Three Key Drivers of Employee Engagement

It’s said that employees don’t leave companies; they leave people, and it’s true. Many of the reasons employees claim they aren’t engaged in their company have to do with people.

Let’s take a look at these statistics and the key drivers behind employee engagement:

Here are the three key drivers of employee engagement.

  1. Employees’ relationships with their direct managers: 80% of employees who were dissatisfied with their direct manager were disengaged.
  2. Employees’ belief in senior leadership: 70% of employees who lack confidence in the abilities of senior leadership are not fully engaged.
  3. Employees’ pride in working for the company: 54% of employees who are proud of their company’s contributions to society are engaged.

Offering corporate giving programs can have a positive impact on all three drivers of engagement. When leadership takes an interest in corporate philanthropy and makes a point to focus on how the company can help the community, employees tend to view this in a positive light.

Here's how you can increase employee engagement at your company.

How Companies Can Increase Employee Engagement

There are many strategies companies can use to increase employee engagement. Dale Carnegie highlights five great reasons to do so, and we’ve added a few ideas that our own research has shown enhances employee engagement:

  1. Senior leadership must articulate a clear vision to all employees. Without a clear goal, employees will not know what they’re working toward.
  2. Employees should be encouraged to openly communicate and influence the company’s vision with their input.
  3. Direct managers should foster healthy relationships with their employees.
  4. Senior leadership should continuously demonstrate that employees have an impact on their work environment.
  5. Managers should show employees that they are valued as true contributors, giving them a sense of empowerment.
  6. Managers should organize and encourage team volunteerism in communities as a way of giving back and encouraging social interaction outside the office.
  7. Companies should give back to local nonprofits. Corporate giving programs, like matching gift programs and volunteer grants, are a great way for corporations to support organizations that employees care about.

Management and senior leadership should take a hands-on approach to encouraging employees to engage with these opportunities at their company. Now that we’ve covered the basics of employee engagement, let’s jump into corporate giving specifically.

This is how you can use corporate philanthropy to boost your employee engagement levels.

Using Corporate Philanthropy to Increase Employee Engagement

Keeping employees engaged and helping the community at the same time seems like a pretty great deal, right? That’s why many companies are investing in corporate social responsibility (CSR) to help improve the communities in which their employees live and work.

One major component of CSR is corporate philanthropy, and within that, there are several corporate giving programs companies can offer. When employees participate in those programs, this enhances their view of the company and gives them an opportunity to help nonprofit organizations that they care about.

In order to boost employee engagement, companies can:

This is how companies can increase employee engagement using corporate giving programs.

  1. Offer matching gift programs. Nearly two-thirds of Fortune 500 companies offer a matching gift program that makes employees’ charitable contributions go twice as far. Matching gift programs help engage employees by showing them that the company not only encourages donating, but takes part in it as well. Employees can feel proud knowing their employer gives back.
  2. Encourage volunteerism. Whether a company offers paid time off for employees to volunteer or encourages employees to team up and participate in fundraising events, employee engagement can skyrocket when volunteerism is part of a company’s philanthropic culture. Allowing employees to band together to better the community helps them feel like the company supports them and will boost their dedication.
  3. Offer volunteer grants. Volunteer grants are donations that companies make to nonprofits after an employee has volunteered for a certain amount of time. Volunteer grants demonstrate a company’s commitment to helping worthy causes and instills a shared sense of philanthropy among employees, boosting engagement and satisfaction.

When companies support the causes their employees care about, this helps strengthen the relationship between not just the company and its employees, but also between the company and the nonprofits they help. All of these effects come together to create a positive reputation for the company, happy employees, and a better community.

This is how you can implement and maintain your corporate giving program as you focus on employee engagement.

How to Implement or Enhance Your Corporate Giving Program

When it comes to corporate giving, managing your program can be overwhelming. After all, if your company offers a matching gift or volunteer grant program, you’ll need to track each employee donation and volunteer hour, as well as the requests that come through for matches or grants.

Corporate giving software for companies is an effective option that many corporations already take advantage of. These solutions allow companies to manage workplace giving, matching gifts, volunteer opportunities, and more.

For example, the right corporate giving solution equips your company to:

  • Set up and view employee donations, such as automatic payroll deductions.
  • Review and/or automatically approve matching gift requests.
  • List volunteer opportunities for employees.
  • Track employee volunteer hours.
  • Manage and approve volunteer grant requests.

Whether you’re setting up a new corporate giving program or trying to build on what you already have, corporate giving software can help you get the most out of your program. After all, the easier it is for employees to log in and participate, the more engagement you’ll get in the long run.

If you’re looking to get started with corporate giving software to improve and better manage your company’s giving programs, Millie is a fantastic solution to consider. Working with this software provider will allow you to incorporate all of the recommendations above and begin seeing real results as soon as possible.

This is why corporate giving programs are a win-win for everyone when it comes to employee engagement.

Conclusion: Why Corporate Giving Programs are a Win-Win for Everyone

In summary, there are many benefits of incorporating giving programs like matching gifts, volunteer grants, and volunteerism. These include:

  • Employees getting to experience an enjoyable and rewarding team-building event.
  • The corporation giving back to the community.
  • The corporation’s reputation in the community being enhanced through positive press coverage and other channels.
  • The nonprofits receiving volunteer support and/or additional funding.

While there are a multitude of ways to increase employee engagement, utilizing corporate giving programs can be one of the most beneficial options for employees, companies, and nonprofits alike.

Here are some additional employee engagement and corporate giving resources.

Additional Employee Engagement & Corporate Giving Resources

If you’re interested in learning more about corporate giving and employee engagement, we’ve compiled some excellent resources for you:

Learn more about employee engagement and corporate giving with our ultimate guide!

companies doing corporate philanthropy right

The Top 6 Corporate Philanthropy Infographics

There’s a good news / bad news situation regarding data on corporate philanthropy.

The good news:

The bad(ish) news:

  • Sometimes you’ll come across so much data that you won’t know which way is up and which way is down, which data is accurate, which less so, which is relevant, which less so. You get the idea.

Well, we’re here to solve that corporate philanthropy conundrum.

Below you’ll find the top 6 corporate philanthropy infographics.

We’ve done the work of sifting through the many in order to highlight an elite few. So without further ado, here they are in no particular order.

Infographic #1: Giving in Numbers Brief

CECP giving in numbers brief

Put together by the CECP, in conjunction with The Conference Board, the Giving in Numbers Brief takes a comprehensive look at trends and statistics in corporate giving. The infographic is filled with data culled from the survey responses of 271 multi-billion dollar companies.

Here are a few highlights:

  • 9 out of 10 companies offered a matching gift program
  • an average of 30% of employees volunteer
  • 29% of corporate giving went to education related causes — a combined percentage from K-12 and higher education

Infographic #2: Top 10 Corporations That Gave Cash to Charity

Corporate Giving in Cash to Charities

Here at Double the Donation, we thought we’d throw our hat into the ring with an infographic of our own. As its title suggests, this graphic focuses on the ten corporations that gave the most cash to charity in the year the graphic was produced.

Walmart leads the pack with $311.6 million in cash donations. And not too far off the lead, in tenth, was Target with a still very generous $148.5 million. A breakdown of leaders in the philanthropic giving community is a good way to be introduced to the possibilities of these programs and programs like them.

If you’re interested in matching gift programs specifically, check out the top corporate programs. 

Either way you slice it, if you’re looking into corporate giving, whether you’re an employee, nonprofit, or company, it is useful to get a sense for the power players in the world of corporate giving.

To see analysis of corporations numbered 2 – 9, you can follow this link.

Infographic #3: BP’s Fabric of America

BP Fabric of America Fund

This infographic is a great example of a corporation taking the initiative to outline and highlight its own efforts. Through its Fabric of America Fund, BP will donate $300 to the charity of an employee’s choice.

Learn more about BP’s employee giving programs.

Infographic #4: Meaningful Match-Making by Benevity

Meaningful Match-Making by Benevity

This infographic focuses on how corporations can use matching gift programs to increase employee engagement. It offers tons of valuable and insightful advice.

Here are a few highlights:

  • Five tips for increased employee engagement in matching gift programs
    1. Inclusivity — providing matching gifts for donations to a large range of nonprofits
    2. Letting external matches occur — accounting for and honoring donations made outside of your company’s matching gift program
    3. Expediency — make the matches as quickly as possible in order to demonstrate your commitment and dedication to your employees’ nonprofits of interest
    4. Share-ability — give employees the chance to share the news of their recent gifts and matched gifts
    5. Clarity — let your employees know exactly what the eligibility requirements are for your program
  • Match broadly to appeal to the inclusivity tip, but provide greater incentives for certain causes or nonprofits that your company is specifically interested and invested in helping.

 

Infographic #5: Corporate Citizenship — A Necessary Investment for Success

Current State of Corporate Citizenship

Boston College’s Center for Corporate Citizenship created a helpful infographic regarding the current state of corporate citizenship. The infographic revealed a general upward trend in business investment in corporate citizenship and a rising understanding of the necessity of these programs.

Specifically, the infographic zeroes in on the benefits of corporate citizenship, which it separates into three categories:

  • contributing to company success
  • returning value to shareholders
  • meriting additional investment

Corporate citizenship initiatives, which usually include employee volunteering programs and corporate philanthropic giving as components, are implemented with the idea of businesses serving the communities in which they thrive in, generating a mutually beneficial situation between the company and stakeholders.

Corporate citizenship is a diverse topic to handle. Discover why it’s so important!

Infographic #6: State of Developing Good

International Corporate Giving Infographic

YourCause created this infographic on the state of developing global good as a way of summarizing key international corporate giving statistics.

A couple stats that jump out at us include:

  • 80% of adults around the world agree they can make the world a better place with their actions —
  • 85% of companies in the US have a formal domestic corporate giving program in place vs. only 45% with a formal international program.

Both represent tremendous opportunities for companies to further their global impact.

These six infographics should more than whet your appetite for data, statistics, and analysis regarding corporate philanthropy. These were all put together with a lot of thought, care, and research. We hope you find the information invaluable to your quest for a greater understanding of corporate giving.

Learn about fundraising match programs and the top companies that offer them.

Matching Gifts for Run/Walk/Ride Events: Top 5 Companies

At Double the Donation, we often discuss matching gift programs, or those through which employers match the donations made by their employees to qualifying nonprofits. However, did you know that many national (and even international) companies also offer fundraising match programs?

These opportunities are a bit different than the traditional matching gift programs, and depending on the type of fundraising your nonprofit partakes in, you might be missing out on them!

Fundraising match programs also involve employer matching. However, unlike matching gift programs that solely cover financial donations made from an employee’s own bank account, fundraising match programs involve a company matching all of the funds raised by an employee during a fundraising activity.

This is particularly important to consider in regards to one of the most popular fundraisers in the nonprofit world: The Run/Walk/Ride event. 

These events involve participant donors running/walking/cycling a certain distance and collecting pledged donations from their personal networks corresponding to that distance. Those pledged donations benefit your nonprofit and the farther a participant exercises, the more they raise!

However, for donors that work for a company offering fundraising matching, these pledged donations can be doubled. We’re going to discuss the following five companies with fundraising match programs:

  • Intuit, Inc.
  • McAfee, Inc.
  • BP
  • State Street Corporation
  • Penguin Random House

Before diving into the above companies, however, we’re going to look at the easiest way to discover these opportunities– with dedicated matching gift tools.

Matching gift tools are the best way to discover these programs.

The Best Way to Discover Matching Gifts

To capitalize on these fundraising matching programs, you first need to discover where they exist. The easiest way to do that is by using dedicated matching gift tools.

Matching gift tools allow your organization to discover where these opportunities exist and pursue them if so. For example, 360MatchPro is a fully automated matching gift tool that automatically searches a donor’s eligibility once a donation is made. If eligible, information regarding how to submit a match request is sent to the donor as well.

With that, check out these top 5 companies that offer fundraising match programs.

These are some of the top companies offering fundraising match programs.

Companies that Match Gifts to Run/Walk/Ride Events

Intuit, Inc.Intuit is a top company offering a fundraising match program.

Intuit is a software company that develops financial and tax preparation software. It has 8,500 employees and offers a comprehensive matching gift program to its employees.

Intuit’s matching gift program includes an individual match, in which the company will match an employee’s donation of up to $2,000 to a nonprofit organization or educational institution of their choosing. In addition, Intuit’s corporate giving programs include a fundraising match. Intuit matches all of the money personally raised by an employee for a fundraising event.

There is a combined $2,000 maximum match (for both individual and fundraising matches) per employee every year.

Learn more about Intuit’s matching gift program.

McAfee, Inc.McAfee is a top company that offers a fundraising match program.

McAfee, the world’s largest security technology company, is a computer security software organization located in California that was recently acquired by Intel.

McAfee offers both individual matches (at a 1:1 ratio), and fundraising matches (also at a 1:1 ratio).

There is a combined $1,000 company matching limit per employee.

Learn more about McAfee’s matching gift program.

British Petroleum (BP)BP is a top company that offers a fundraising match program.

BP, the fifth-largest company in the world by revenue, is an international oil and gas company headquartered in London.  BP employs nearly 80,000 people across the world with a large presence in the United States.

BP’s employee grant programs include the traditional personal donation matches, as well as matches for money raised from employees’ friends and family members. BP will match a maximum of $5,000 per employee, per year.

Learn more about British Petroleum’s matching gift program.

State Street CorporationState Street Corporation is a top company that offers a fundraising match program.

State Street is a financial services holding company that was founded back in 1792 in Boston. After many years of successful growth, the company now employs more than 30,000 people internationally.

State Street offers a matching gift program for employee donations called GiveMore, which matches at a 1:1 ratio. Within this program, annual matching limits are extremely generous but also vary by role:

  • Board of Directors, CEO, President and Vice Chairs can receive up to $35,000 in matching funds.
  • Executive Vice Presidents can receive up to $25,000.
  • Senior Vice Presidents can receive up to $15,000.
  • All other employees can receive up to $5,000 in matching funds.

State Street also offers a fundraising match program called CollectMore, where the company will match an employee’s fulfilled fundraising pledges. Limits in the CollectMore program are lower, but nonetheless, being able to have funds matched is an incredible benefit for employees participating in a fundraising walk, bike, or ride type of event.

Learn more about State Street’s matching gift program.

Penguin Random HousePenguin Random House is a top company offering a fundraising match program.

Penguin Random House matches employee donations of up to $2,500 per employee per year to most 501(c)(3) nonprofits.

To sweeten their program even further, Penguin Random House has a Fundraising Match Program where the company will match up to $1,500 per employee (included in the $2,500 per employee annual maximum), per calendar year, for money raised personally by employees for fundraising events to qualifying nonprofit organizations with 501(c)(3) tax-exempt status.

Types of fundraising events include, but are not limited to, walk-a-thons, bike-a-thons, and 5K’s to name a few. Each fundraising request will be considered on a case by case basis.

Learn more about Penguin Random House’s matching gift program.


Fundraising match programs are the perfect addition to any Run/Walk/Ride event.

If you’re planning such an event, check to see if any of your donors work for the above companies. If any of your participants are match-eligible, you can receive twice the fundraised donations for that participant!

Retaining matching gift donors is simple when you acknowledge them correctly with these tips.

Retaining Matching Gift Donors: 4+ Effective Strategies

Thanking donors should be at the top of your priority list for your fundraising strategy. You should put a special emphasis on thanking donors who complete matching gift requests, because those that do took the extra time to fill out the necessary paperwork.

If you don’t show your appreciation for those who generously support your organization, they won’t be as loyal. In fact, they’ll be much more likely to start supporting other nonprofits that do thank them.

Ask yourself this: Is your organization taking the time to thank individuals who submit matching gift requests? Matching gifts are often an overlooked area in fundraising in general, and in donor recognition especially.

There are several strategies used to thank donors for their donations. They’re all designed around showing your donors that you appreciate their matching gifts. When coming up with an acknowledgement strategy, consider the following:

  1. Letters and postcards
  2. Email recognition
  3. Newsletter recognition lists
  4. Social media recognition

Nonprofits thank their supporters with the knowledge that a little recognition goes a long way when it comes to retaining donors. The same applies for matching gifts. If you acknowledge this valuable contribution, you increase the likelihood of that donor submitting a matching gift again in the future.

Ready to learn about some of these recognition strategies? Let’s get started!
Letters and postcards are an effective way to say thank you and to retain your matching gift donors.

1. Acknowledgement Letters and Postcards

Many nonprofits use tangible thank-you letters and postcards to recognize their donors when they make a donation. If the donor submitted the matching gift form at the same time as their donation, simply modify the letter you were originally going to send, and add a section thanking them for their matching gift.

If the matching gift form is submitted by the donor after you’ve sent a thank-you note, you’ll want to send a separate acknowledgement letter about how you appreciate the time they took to complete the match request. Not only do donors want to know that their form is being processed, but you’ll also stay fresh on their minds without asking for another donation.

Similar to acknowledgement letters, postcards are a cost-effective way to say thanks to donors for submitting a matching gift. Here’s a sample matching gift postcard sent out after the organization received the matching gift check. Oftentimes, these are sent once the check is actually received, many months after match forms are initially submitted.

Sample Matching Gift Postcard sent by the University of Michigan (Front Side)

Check out this matching gift acknowledgement postcard from the University of Michigan.

Sample Matching Gift Postcard sent by the University of Michigan (Back Side)

The University of Michigan sends out matching gift acknowledgement letters like this one.

If your nonprofit team doesn’t have experience with writing letters, no worries! There are plenty of free matching gift letter templates floating around the internet to help you get started.

Acknowledgement emails are a great way to boost matching gift donor retention.

2. Email Recognition

If changing your pre-formatted donor letters turns out to be a hassle or you don’t have the funds to send a separate matching gift acknowledgement card, why not automate the whole process with a dedicated email for matching gift donors? With the right automation system, you can use customizable templates and brand these emails to your organization. Plus, your team will save time!

The email doesn’t have to be long or complicated. All it takes is a few sentences thanking them for submitting a matching gift. Check out this example from North Carolina State University:Check out this email that acknowledges matching gift donors.

Be sure to highlight how important matching gifts are for your organization. That way, donors will feel appreciated and will know their impact (and continued support) is vital to the success of your organization.

Otherwise, you’ll face the possibility of losing valuable supporters, or at the very least, you won’t receive matching gifts from them in the future.
Newsletters let your donors know you appreciate them and can boost matching gift donor retention.

3. Newsletter Recognition Lists

If your organization sends out a regular newsletter, consider adding a section where you list the overall financial impact of matching gifts that you’ve recently received. Specify which projects have benefited because of matches and how they’ve benefited. That way, donors who have completed the match process will know exactly where their contributions are going.

It could even be as simple as stating the number of companies that matched gifts and saying how much extra money you raised through matches. Here’s an example of a graphic you can include in your newsletter:

In your newsletter, include a graphic that tells your donors key matching gift statistics to acknowledge your matching gift donors.

If you want to take it a step further, outright name the companies which provided matching gifts as well as the specific donors who took the time to complete the process. While publicly acknowledging your donors, you’ll simultaneously increase awareness of matching gifts among your other donors.

Not only is this a great retention strategy, but it can start the matching gift conversation with other supporters, too!
Making public recognition posts on our nonprofit's social media platforms help you start the conversation about matching gifts and can help retain your matching gift donors.

4. Social Media Recognition

As society’s tech usage and reliance increases, so should your nonprofit’s web presence. You should start with your organization’s website (See examples here!) and branch out to social media.

Utilize your social media accounts to promote matching gifts by recognizing individuals by name who submit matching gift requests. Not only does this immediately acknowledge your matching gift donors, but it also alerts all your other followers about corporate giving programs.

Here’s an example from the Kittens Rescue Club, where they thank their matching gift donors and start the conversation with other supporters:

Social media recognition like this is a great way to retain your matching gift donors.

When you establish social media pages for your nonprofit and regularly post updates, your supporters will feel motivated to share your well-written posts, allowing you to reach the largest possible audience. Save time, raise awareness, and increase donations — all with a single tweet or status update.


A matching gift database helps you pinpoint your revenue opportunities and can increase matching gift donor retention.

5. Matching Gift Database: How Double the Donation Can Help

Matching gifts are a key part of an effective fundraising strategy, and so is recognizing your donors who complete the match process. With the right matching gift database in your tech toolkit, you’ll instantly recognize corporate giving opportunities by seeing which of your donors are match-eligible, and you’ll know when to show appreciation to them. That’s where Double the Donation comes in.

Here’s how Double the Donation’s matching gift and volunteer grant database works:

  1. Your team embeds the tool on your nonprofit’s website or donation page.
  2. Donors search their employers, either before or after they donate.
  3. They instantly receive results (e.g. available guidelines and forms).

When you embed Double the Donation’s matching gift plugin across your website and fundraising channels, you’ll pinpoint eligible donors and maximize your potential revenue.

Larger nonprofits may benefit even more from 360MatchPro by Double the Donation, which recognizes match-eligible donors through email screening. From there, these donors will be encouraged to submit match requests through automated email reminders, pushing their match to completion.

By keeping up with donors’ eligibility and their match-completion status, you’ll know when to reach out to them to ensure they know about their opportunities. Plus, once their match goes through and your organization receives the check, your team can properly thank them. Whether that’s through an acknowledgement letter, a direct email, a newsletter, or a social media post is entirely up to your organization.


Without your generous donors, your nonprofit wouldn’t be able to continue working toward its mission. When your donors take the time to submit match requests to their employers, make sure to acknowledge them. Otherwise, you’ll likely lose their loyalty.

Reinforce their actions and stay fresh on their minds by outwardly thanking them. Plus, public recognition helps promote these valuable revenue opportunities to donors who wouldn’t otherwise know about them.

If your donor can potentially double their impact without reaching back into their own pockets, in most cases, all you have to do is make them aware and guide them through the process. Make sure your supporters receive the recognition they deserve. By using these different strategies, you’ll boost your revenue and retain your vital supporters all at once!

Learn about the basic components of corporate matching gift programs, like ratios, maximums, and minimums.

Matching Gift Programs: Ratios, Maximums, and Minimums

After introductory research, you now understand the basic concept of matching gifts. You know that through a matching gift program, a company will match donations made by employees to a range of nonprofits.

A general understanding of corporate giving is a great foundation for maximizing nonprofit revenue. However, in order to succeed in acquiring matching gifts, you’ll need to understand the nitty-gritty elements of program stipulations.

The amount that a company will match is based on a combination of the matching gift ratios, maximums, and minimums. From there, companies decide their specific guidelines for employee eligibility, nonprofit eligibility, forms, and deadlines.

Let’s break down those components based on what we typically see in matching gift programs:

  1. Match Ratio
  2. Maximum Match Amount
  3. Minimum Match Amount
  4. Employee Eligibility
  5. Nonprofit Eligibility
  6. Forms and Deadlines

If you need a quick refresher before getting into the specific components of matching gift programs, visit this comprehensive guide on matching gifts. Also, stick around to read about how a matching gift database can help donors and nonprofits learn more about specific companies’ match programs.

Otherwise, let’s dive into the different components of matching gift programs!The match ratio is an important component of corporate matching gift programs.

1. Match Ratio

Companies determine how much to match employee donations based on a preset ratio. Each company carefully crafts its own ratio. However, in most cases, the majority of companies match donations at a dollar-for-dollar rate (i.e. a 1:1 ratio).

When a program offers a 1:1 ratio, an employee will donate to an eligible nonprofit, submit their matching gift request to their employer, and then their company will match that gift. For instance, when an employee donates $100 to a nonprofit that’s eligible for the company’s match program, the employer will donate an additional $100. In other words, the nonprofit receives a $200 donation, which is double the original contribution!

Although you can expect to see a lot of 1:1 ratios, ratios can range from .5:1 all the way up to 4:1. If a donation receives a 4:1 match, that’s 5 times the original amount! Consider these companies for example:

  • Puget Sound Energy matches employee donations at a .5:1 rate.
  • Apple matches employee donations at a 1:1 rate.
  • Coca-Cola matches employee donations at a 2:1 rate.

Ratios are typically standardized across all employee types, but sometimes a company will vary depending on employee position. For example, part-time employees and retirees may have a lower match rate than corporate executives who work for the same company. Take the following companies for example:

  • Soros Fund Management matches donations from partners at a 2:1 rate and employees at a 3:1 rate.
  • Johnson & Johnson matches donations from current employees at a 2:1 ratio and retirees at a 1:1 ratio.

Takeaway: Matching gift ratios vary from company to company. Also, the ratio may change based on employee position. These stipulations are entirely up to the company, and nonprofits and employees should stay up-to-date on their match opportunities.Learn about maximum match amounts, which are an important element of matching gift programs.

2. Maximum Match Amount

To ensure there’s enough in the giving budget for each employee to participate, companies put caps on match amounts. In other words, if an employee donates more than the maximum match amount, the company will not contribute the extra money, only the defined maximum.

While this may sound restrictive, maximum matches have quite the range. Often, you’ll come across upper limits of $1,000 to $15,000 on average, but there are plenty of matches that are way above that scope. For instance, take a look at these companies:

Occasionally, you may even see maximum match amounts of $100,000 and higher. Regardless, each philanthropic program—no matter how small its maximum match amount is—is generous and has the power to make a major difference in the nonprofit world.

Takeaway: Each company has a different maximum amount it will match. Typically, these are around $1,000 to $15,000, but it’s not uncommon to see caps that are higher or lower than this.Minimum match amounts are common elements of corporate matching gift programs.

3. Minimum Match Amount

Companies also put restrictions on the minimum donation amount they will match. In other words, if a donor’s contribution falls below that set amount, the company will not match the gift.

This isn’t intended to restrict employees’ philanthropic efforts. Rather, it’s to ensure that employees are requesting matches for causes they truly care about. Plus, for companies with smaller giving budgets, minimum amounts make sure that employees who give multiple small donations don’t take away the chance for larger donations to be matched.

Nonetheless, some companies will match donations that are as little as $1. However, the most common minimum requirement is $25. Minimums often range from $1 to $100, so nonprofits and donors should stay up-to-date on these numbers. Take these companies for instance:

Takeaway: Companies apply minimum matches to ensure that the giving budget goes to nonprofits that employees actually care about. Most often, set minimums are $25, but they range from $1 to $100+.In order to submit a request, employees must be eligible, and the eligibility component is defined by the corporate matching gift program.

4. Employee Eligibility

More often than not, companies create eligibility requirements for employees. This may be dependent on position or some other factor. These requirements are typically out of employees’ control.

With most programs, retired employees are ineligible to participate. Sometimes, part-time employees are excluded, too. However, many programs do match donations made by any employee, regardless of position or retirement status. To get a real-world idea of this concept, take these companies for example:

As previously mentioned, different positions often mean different match ratio amounts, but unfortunately, it can also mean different match maximums, too. For instance, some companies may allow current employees to donate up to a higher amount than retired employees.

Another common case is programs that offer executive employees higher maximums than other employees. On the other hand, sometimes dependents (such as a spouse or child) of employees can even be eligible.

Also, some companies reward employees who go the extra mile. For example, take a look at these companies:

  • American Express offers a 1:1 match ratio for employee donations. However, if the donor serves on a nonprofit board or volunteers more than 50 hours in a year, the first $1,000 of their donations will be matched at a 2:1 ratio.
  • RealNetworks offers a standard matching gift program, but if an employee works at the company for 5 years, they receive a $500 grant for a nonprofit of their choosing.

Takeaway: In most cases, there aren’t too many requirements employees have to meet to be eligible for matching gifts. However, sometimes, companies change eligibility status based on employees’ positions.Nonprofit eligibility is a vital component of corporate matching gift programs.

5. Nonprofit Eligibility

Just like there are standards employees have to meet, there are requirements for nonprofits, too. While companies typically match donations to most 501(c)(3) organizations, other companies place restrictions on the types of organizations that are eligible. In other words, if a company deems a nonprofit ineligible, employee donations made to that organization are not eligible to be matched.

Like all other components of corporate giving programs, the eligibility requirements for nonprofits differ from company-to-company. These restrictions are put in place because companies want to support their views that align with employees’ views.

For instance, churches and other religious organizations are often excluded from match programs. However, there are still several major businesses that will match donations to religious nonprofits.

Schools often fall under the ineligible category, too. However, some companies match donations only to educational institutions, or they offer higher maximums or match ratios just for higher education. Take these companies for example:

  • Air Products and Chemicals matches donations made to colleges and universities at a 1:1 ratio up to $5,000, arts and cultural organizations at a 2:1 ratio up to $2,000, and environmental and conservation organizations at a 1:1 ratio up to $1,000.
  • ExxonMobil has a maximum match amount of $22,500 for donations made to educational institutions, while it has a maximum match amount of $2,000 for donations made to cultural organizations.

Takeaway: Companies sometimes place restrictions on which organizations can receive matching gifts. It’s up to donors and nonprofits to be on the lookout for these eligibility requirements.
The final major components of corporate matching gift programs are forms and deadlines.

6. Forms and Submission Deadlines

Creating forms and designating deadlines are a significant part of a program’s guidelines. As a quick refresher, here’s how the typical process works:

The matching gift process is straightforward once all eligibility requirements have been met.

Once all requirements to receive a matching gift have been met, forms and deadlines come into play. Forms can either be electronic or paper. While companies typically choose one or the other (often e-forms), it’s not uncommon for them to offer both. The point is, there needs to be a way for employees to submit match requests.

Forms include fields about the employee who made the donation and about the nonprofit that received the donation. To learn more and see examples, view this post about all the typical components of forms.

Companies also have to define a specific deadline to submit the match request. For instance, an employee can’t donate to a nonprofit and submit a match request two years later.

In their guidelines, companies might select a specific date, accept requests for a full year after the donation, or specify another time period like 6 months.

For example, here are request deadlines for a few major companies:

  • Boeing accepts matching gift requests from employees until January 31 of the following year after the donation.
  • Microsoft accepts matching gift requests for donations up to 12 months later.
  • CarMax accepts matching gift requests within 180 days from the date of the donation.

Takeaway: Companies must create accessible forms and define deadlines before putting a match program in place. Employees and nonprofits need to be aware of these. Otherwise, they may miss out on matching gifts.


Identifying the key guidelines and elements of corporate matching gift programs is easier with a matching gift database.

Matching Gift Database: Identifying Companies’ Guidelines

Nonprofits need to stay up-to-date on companies’ guidelines, such as donation maximums, minimums, ratios, eligibility, and so on. Unfortunately, gathering companies’ guidelines can be an arduous process. However, with a matching gift database, the research process is simplified!

A matching gift database (like Double the Donation) ensures that your nonprofit is staying updated on each donor’s matching gift opportunities. Once you embed it across your online fundraising channels (i.e. your website, donation page, etc.), here’s what the tool does:

  • Allows donors to search for 20,000+ companies.
  • Shows available information (e.g. forms and requirements) on companies’ programs.
  • Allows nonprofits and donors to determine match eligibility.
  • And more!

With 360MatchPro by Double the Donation, larger nonprofits can automate the entire process. From automatically determining eligibility to emailing those donors to even creating a matching gift plan for your nonprofit, no match opportunities will be overlooked.

Think your nonprofit can benefit from a matching gift database?


Matching gift programs have several guidelines, all defined by the companies that offer them. As you’ve learned, the most common defined elements are match ratio, maximum match, minimum match, employee eligibility, and nonprofit eligibility.

Once these requirements are met, all donors have to do is submit the proper forms by the designated deadlines. Remember, gathering each company’s guidelines is simplified with a matching gift database.

Take all of these factors into account, and you’ll be able to predict what your nonprofit will rake in from those lucrative matching gifts. Now, get out there and boost your matching gift potential!

Additional Resources

Interested in learning more about matching gifts? Check out these additional resources for more corporate giving tips and tricks:

Check out these fundamental best practices for acquiring matching gifts.

The 11 Must-Know Matching Gift Best Practices for Nonprofits

Have you ever been to a movie double feature? You get in the movie-going mood, take the time out of your busy life to make it to the theater, buy your popcorn, splurge on a huge soda, and then settle in for two great films. Oh, and most importantly, you’re only paying for one.

Matching gifts are fundraising double features. For the time and cost of acquiring one donation, you get twice the funding.

Once a donor contributes to your organization, they can submit a request to their company (if they have a program) to have their gift matched. If your nonprofit qualifies, the corporation will send a check for the same amount (or more!) depending on the company’s matching ratio.

However, it will take your team a bit of extra planning to secure that extra revenue.

To ensure that your nonprofit maximizes its efforts, we’ve curated a list of the 11 most valuable matching gift best practices:

  1. Study up on matching gifts. 
  2. Appoint a matching gift coordinator. 
  3. Raise awareness about matched giving. 
  4. Collect donor employer details. 
  5. Strive for easy accessibility. 
  6. Keep records of individuals’ matching gift statuses. 
  7. Thank your donors for submitting a matching gift request. 
  8. Cultivate relationships with donors’ companies. 
  9. Maintain and update your donor records. 
  10. Perform prospect screening. 
  11. Track and review your progress. 

Follow these tips, lean back in your seat, and watch the credits roll!

Before promoting matching gifts to your donor, make sure your entire team knows the fundamentals.

1. Study Up on Matching Gifts

Here’s the good news: if you want to learn about matching gifts, you will have no issue doing so with the countless resources online.

The topic of matching gifts isn’t incredibly intimidating once you take the time to develop a better understanding of the process. Reaching an effective level of working knowledge is certainly possible.

Begin like you would with any subject by reading what you can. Try to build a strong foundation of knowledge, so that when you implement your program you’ll be set to handle obstacles as they arise.

Having a keen sense of matching gifts and what goes into obtaining it is crucial in planning your program and standardizing your processes.

For instance, learning the matching gift guidelines for the three biggest companies in your area can help your team target donors from those companies. Chances are, some of your current donors work at one of those three.

Before you can implement a surefire matching gift strategy, you need to develop a solid understanding of this type of corporate philanthropy. Otherwise, you won’t be able to relay the necessary information to your supporters. Kick-off your research with our comprehensive matching gift guide.

Designate a matching gift specialist to pinpoint all your corporate giving opportunities.

2. Appoint a Matching Gift Specialist

In the ideal situation, everyone on your organization’s team will be well-versed in matching gift programs. However, by appointing an expert to lead your team, you’ll have the time and resources to implement matching gifts into your overall fundraising strategy.

Your nonprofit will be more prepared after hiring a matching gift specialist than it would be having your whole staff know just a few basic facts about matching gifts. The coordinator is the expert, but the rest of your employees should know enough to field the questions that they can and pass along the rest as needed.

The specialist is the designated point-person for all matching gift queries and problems, as well as the staff member in charge of seeing the donations through until the end.

Your coordinator will be able to keep your various departments in the loop about what’s going on and need-to-know information.

All staff members should be promoting matching gifts when relevant, but the matching gift coordinator is the coach leading your team to victory.

If the matching gift specialist position is new territory for your organization, why not consider hiring an executive search firm? Consultants can help you craft the perfect job description and lead you through the entire hiring process, ensuring that everything runs smoothly!

What if you don’t have the funds or employee base to designate a matching gift coordinator?

Set aside some time and have designated team members do the research and put together matching gift materials including:

  • Educational packets
  • Letter templates
  • Newsletters
  • Answers to FAQs
  • Fast facts

With these resources, any member of your team is now armed with working knowledge of matching gifts and is prepared to handle most matching gift occurrences and problems. Otherwise, you won’t truly maximize your matching gift potential.

Promote matching gifts to your donors.

3. Raise Awareness About Matched Giving

Once your team has a solid understanding of matching gifts and an idea of how the process will work internally, it’s time to spread the word! People need to know about matching gifts before they can request them.

No need to be shy at this point; the goal is mass awareness. Lucky for everyone, technology has drastically improved over the years, so nonprofits now have plenty of ways to promote matching gifts.

Put matching gifts on your ‘ways to give’ page, like Girls Scouts of Greater Atlanta did:

Promote matching gifts on your 'Ways to Give' page.

Create a dedicated matching gift page, like the ASPCA did:

Create a dedicated matching gifts page on your website.

These are just two of many, many options. Get creative! To get the word out about matching gifts, try the following:

Matching gift promotion should span all of your communication platforms. Diversify your marketing so that it can reach the largest possible audience of donors.

Note

Become a Matching Gift Expert! Grab our Free Ultimate Guide to Matching Gifts.



Employer info gives you insight into which donors work for companies that have matching gift programs.

4. Collect Donor Employer Details

The educational materials you give your donors will provide them with the tools they need to determine their eligibility. However, the matching gift process is not passive. Your nonprofit shouldn’t sit back and wait for donors to come to you; rather, your team should be actively recognizing and pursuing your eligible donors.

If your staff can immediately see your donors’ employers in your database, they can go the extra mile to obtain donations.

A major gift donor who works for a company with a generous matching gift program can make a huge difference in a nonprofit’s annual budget. Plus, you won’t waste the time of your employees when you double donors’ contributions with minimal extra effort.

Knowing the companies your donors work for will help you segment your matching gift prospects.

For instance, if you’re promoting via email, zeroing in on only the prospects with the most potential wouldn’t make sense. Instead, consider a calling campaign. Team members won’t have time to call all donors and prospects. That’s where segmenting by employer can make a world of difference.

Segmentation by employer allows you to instantly recognize match-eligible donors. Sometimes, these donors might be aware of the opportunities, but they just need an extra push to complete the process!

Make sure your donors understand the matching gift process.

5. Strive for Easy Accessibility

For a donor, securing a matching gift is an easy process that has the misfortune of sounding complicated. To remedy this, brand it better by simplifying the process.

Clear and concise language with straightforward directions will encourage your donors to seek out matching gifts. Donors who have already been generous enough to donate should not have to follow-up with a ton of paperwork.

To better explain matching gifts, you can:

  1. List the typical steps involved in the process on your matching gifts explainer page.
  2. Insert a matching gift widget that can help the donor search for their company’s program.
  3. Mail out informational materials about corporate philanthropy.
  4. Highlight key matching gift statistics in your educational resources.
  5. Point out a few of the companies that commonly match gifts for your nonprofit.

Ensure that your nonprofit is a one-stop-shop for all things matching gifts! That way, donors won’t have to seek out this information themselves. Get ahead of the game and give your supporters all the information they need to fully understand their opportunities.

Keep updated records on your matching-gift-eligible donors.

6. Keep Records of the Individuals’ Matching Gift Statuses

Maintaining ongoing records of donors’ matching gift statuses falls under the matching gift coordinator’s jurisdiction.

Essentially, you’ll want to know what requests have been made, when they are processed, and when they have been fulfilled.

Keeping accurate records will guarantee that no revenue opportunities slip through the cracks. There can be a lot of moving parts in the process among the donor, donor’s employer, and the nonprofit, and there will be some level of back-and-forth.

A clear trail of what has happened and what needs to happen will make interactions a lot easier and a lot more efficient. For instance, a matching gift database like 360MatchPro by Double the Donation can track match progress. It automatically identifies opportunities to use corporate matching gift programs by searching donors’ email domains and can drive matches to completion through tracking tools and automated messaging options.

The more standardized and systematic the process you use is, the better the results will be.

Thank your donors for fulfilling matching gift requests.

7. Thank Your Donors for Submitting a Matching Gift Request

Donors involved with matching gifts have gone the extra mile for your cause, so your appreciation should match that level of energy.

Just like matching gifts have doubled your donations, matching gift thank yous should be double as well. Thank them once for the initial donation and a second time when the matched gift goes through.

In fact, you may even want to put together a special event to honor matching gift donors. The goal is to show genuine gratitude towards what they’ve done to help, and something like a special event will also promote the program to those who are unaware of it.

If you don’t have the resources for an entire event, try publicly thanking those involved on social media. Social media is a great place to promote matching gifts and is also a top outlet for acknowledgment.

For instance, a strategic Facebook post can kill two birds with one stone by thanking a matching gift donor while getting the idea of matching gifts into the heads of your Facebook community.

Nonetheless, you’ll need to find an appropriate way to demonstrate your gratitude and ensure that the donors feel appreciated. Whether it’s through a full-blown appreciation event or through thank-you letters, let your donors know their contributions are vital to your mission.

Develop relationships with businesses that offer matching gifts in your area.

8. Cultivate Relationships with Donors’ Companies

You should also consider thanking your donors’ companies as well. The donor has brought the company to you, so go ahead and cover all your bases.

Matching gifts can provide a much-desired introduction to major corporations with top-notch corporate giving.

When an employee asks their company to match their gift, by nature of the process, the company will be exposed to your nonprofit. If you want to foster a new relationship, your nonprofit is going to have to impress the company. In some cases, you’ll even develop long-term partnerships with them.

By having all of your matching gifts ducks in a row, your staff can focus on building those corporate relationships, instead of troubleshooting submission issues.

Plus, whenever you need an extra helping hand at one of your events, these companies will likely be more than happy to help out through their corporate volunteer program since you’ll already be on their radar.

Keep your donor database organized so you can pinpoint all matching gift opportunities.

9. Maintain Your Donor Records

A disorganized and dysfunctional donor database is really going to hold your fundraisers back when it comes to matching gifts. With out-of-date information, your staff has no chance of making an efficient attempt at acquiring matching gifts.

If your organization fails to collect vital donor information, simply reach out to donors. For example, you could send out mailers with blanks for donors to fill in any changes to their personal details. Something as simple as an email asking them to confirm and update their information can work.

From there, refine your process by encouraging donors to fill out their personal details when they donate for the first time.

Once the information is in your system, your next move is going to be making sure those who need it can find it. Having data stored in such a manner that only one senior team member can find it doesn’t do your organization any good, so make sure all your team members who are involved with the donation process have access to this data.

Prospect research can show you donors who are more likely to be eligible for matching gifts.

10. Perform Prospect Screening

If you’re looking for donors with large capacities to donate and great matching gift programs, prospect screenings can be a big help.

Prospect research can provide major insights into your donors. Search for vital details like business affiliations of potential donors, like where they work and where their spouses work. If a donor’s spouse works for a major matching gift company, your donor will often qualify for those donations as well.

Matching gift participation rates can vary from 3% to 65% based on how much the individual companies promote their programs. Don’t let this vital process fall through the cracks. Instead, screen your donors to find overlooked opportunities.

With the knowledge derived from prospect screening, you’ll be able to take a well-prepared approach to finding matching gift donors and will be well on your way to maximizing your revenue.

Track your organization's fundraising progress to pinpoint areas of improvement in your matching gift strategy.

11. Track and Review Your Progress

Students earn grades and receive progress reports. Professional athletes watch game tape and practice all week long. No one can get better without locating weaknesses and focusing on changing them.

This rule applies to matching gifts as well. An established system designed with achievement assessment in mind is a valuable asset.

In order to properly grade your program, track:

  • The matching gift money raised in previous years.
  • The matching gift money raised after establishing your corporate philanthropy strategy.
  • Your top matching gift employer.
  • The costs and time it takes to acquire matches.
  • The percentage of your total revenue that matching gifts account for.

Simply advocating for matching gifts won’t be enough to run a successful program. Tracking data and looking at results is the best way to pinpoint areas for improvement.


Matching Gift Database: Identify Matching Gifts with Double the Donation

Matching gifts play a major role in your nonprofit’s fundraising strategy. As you now know, eligible donors can double (maybe even triple!) their contributions through their employers. The key is to make them aware of their available opportunities and ensure they follow through with the process.

Double the Donation can simplify this process and make it easy for nonprofits and employees to take advantage of corporate philanthropy. When you embed the matching gift plugin across your website and fundraising channels, you’ll maximize your revenue potential.

With more than 8,500 organizations using it, Double the Donation offers the industry-leading matching gifts database. It allows users to search more than 20,000 companies and subsidiaries which represent 15+ million match-eligible individuals.

As the most comprehensive source of matching gift forms and instructions, corporate employees will be able to quickly check their eligibility and submit requests to their employers.

Double the Donation's tools make it easy to maximize your matching gift revenue!

Larger nonprofits may benefit even more from 360MatchPro by Double the Donation. This system goes beyond providing users with necessary instructions and forms. It recognizes match-eligible donors through email domain screening, and through automated reminder emails, donors will be encouraged to complete the matching gift process. Your staff will save time while still providing donors with the necessary guidance for completing their matching gift requests promptly.


Corporate giving programs are out there for the taking. Major corporations like GE and Microsoft have some of the best matching gift programs in the world. Make sure your nonprofit’s team can easily recognize these opportunities.

Institute these matching gifts best practices and get ready for the second movie to start.

For more matching gift advice, check out these additional resources: 

  • Marketing Matching Gifts: Want more ways to promote matching gifts? This guide takes you through several ideas on how your organization can best market matching gifts.
  • Ultimate Guide to Major Gifts: Encouraging major donors to submit matching gifts can add even more money to your annual fund. Learn the ins and outs of major donors with this helpful guide.
  • Matching Gifts Guide: Need to go back to the basics of matching gifts? Check out this comprehensive guide by Recharity.