7 General Tips for Running a Successful Phonathon Campaign
Phonathon Tips from the Experts at Wilson-Bennett
Ensure training is ongoing throughout the campaign and each caller receives assistance, along with reminders before calling begins each session.
When we work with our clients we always encourage callers to excel while teaching methods to overcome negative comments. During training, the Phonathon Director should explain campaign policies and procedures, ensuring callers make the highest quality call on behalf of your institution.
Phonathons have proven to be a vital part of the annual fund and the donor pyramid. There is simply no better way to generate new donors than a well-managed phonathon campaign.
Actively manage your call center. Evaluate and make adjustments as calling is taking place.
“Play chess with your phonathon” – Matching the right prospects up with the right caller makes for a great connection, conversation, and ultimately a gift. Your alumni and student callers will both enjoy the ability to connect with prospects that share similar traits and experiences.
A well-trained student caller will always be the engine of a successful phonathon.