Phonathons: The Fundraiser’s Ultimate Guide & 14 Top Tips
7 Tips to Maximize Phonathon Results with Matching Gifts |
---|
#8: Ensure proper training |
#9: Implement screening and segmentation |
#10: Include in scripts |
#11: Prepare for questions |
#12: Provide resources |
#13: Follow-up with match eligible donors |
#14: Track and incentivize |
Phonathon campaigns are a common method for many non-profit organizations, especially in higher education, to raise money while simultaneously engaging donors. While the benefits of a phonathon campaign are fairly straight-forward, running a successful campaign is no easy task.
Many organizations take advantage of the fundraising opportunities phonathons provide. However, most don’t think about the potential of incorporating matching gift promotions into phonathons.
By adding matching gifts to your phonathon strategy, your campaign will see even greater success. Matching gifts offer the potential of doubling an expected donation amount. If you can capitalize on that potential during your phonathon, you’ll see a massive increase in funds brought in.