As we now know, an effective fundraising campaign engages your donors and effectively meets their needs.
A good example of this is text donations. These days, 96% of Americans own a mobile phone of some kind, bringing fundraising to donors’ hands no matter where they are. Made up of both text-to-give or text-to-donate efforts, text donations are contributions that supporters can make with a simple text from their mobile phone.
What is the difference between text-to-give and text-to-donate?
Text-to-give is a carrier-based mobile fundraising method. Nonprofits simply set up a short code (shortened phone number), a campaign keyword, and a predetermined donation amount. Whenever donors are inspired, they simply text the keyword to the short code and the donation amount is automatically billed to their cell phone bill.
When using text-to-donate, nonprofits set up a specific number as well as a campaign keyword. Donors then text the keyword and amount to the nonprofit’s specific number. Then, they’re sent the link to the nonprofit’s mobile-responsive donation page. Once a donor fills out their info on this form, they never have to fill it in again. They just text the keyword and donation amount to give!
Text fundraising can be used to supplement any effort but is especially effective during urgent fundraising efforts. Because it enables people to give quickly and conveniently, it’s great for needs that are more immediate. For example, many successful text donation campaigns were created in response to a national disaster, like the Red Cross text donation campaign for Haiti.