Prospect research is used by a nonprofit’s fundraising and development teams to gather more data about their donors and prospects. Key factors to look for include: past giving, wealth markers, business affiliations, and philanthropic tendencies. Overall, this information helps nonprofits determine a donor’s ability and desire to donate.
Prospect Research Essentials
Comparing Wealth Screening and Prospect Research
Types of Organizations that Use Prospect Research
Prospect Research Tools
What are the Factors that Predict Future Giving?
Not everyone in your organization needs to know every detail about every donor.