- The Basics
- The Process
- Fundraising Strategies
- Additional Fundraising Resources
The planning stage for a capital campaign is arguably the most important component of the whole process. Without the proper planning parameters in place, the implementation stage won’t be as successful as you hoped.
Some standards that should be set in the planning phase include:
After all of the hard work in the planning phase, it’s time to implement your capital campaign! There are two main segments within the implementation process:
Feasibility studies are crucial to the success of any capital campaign. They essentially determine whether or not your donors and the community will be willing to support your organization’s project.
It’s easiest to think of feasibility studies as product testing for your capital campaign. You must complete a feasibility study before you start fundraising for a capital campaign.
During a feasibility study, your organization or an outside consultant will sit down and interview 30 to 40 individuals from the community.
Questions to ask your interviewees during a feasibility study will range from personal (“What is your connection to the organization?”) to more broad (“Do you think this organization can raise the money for this project?”).
By the end of the feasibility study, your organization should be able to determine whether or not you have the support needed to raise money for your capital campaign.