Double the Donation’s Year in Review: 2024 Edition
As we wrap up 2024, it’s the perfect time to look back and acknowledge the milestones, innovations, and impact achieved by our team and its partners in the nonprofit and corporate giving sectors. In Double the Donation’s Year in Review 2024, we’ll share key insights, highlights, and achievements that have propelled us forward and helped nonprofits like yours make an even bigger difference.
All in all, this year has been one of remarkable growth, with exciting developments in matching gift technology, ready-built integrations, and groundbreaking functionality designed to help nonprofits unlock more from their fundraising efforts.
In order to celebrate our successes, this overview will cover:
- Significant product updates & enhancements
- Our continuously expanding client base
- Standout reviews & testimonials
- Network growth: new partnerships & integrations
- Overall matching gift fundraising success across users
- Comprehensive matching gift database development
- Invaluable matching gift resources
Join us in reflecting on this year’s wins as we gear up for another impactful fundraising season ahead!
Significant product updates & enhancements
In 2024, Double the Donation rolled out a series of significant product updates and enhancements designed to improve the workplace giving experience for nonprofits and their donors. These updates have been instrumental in helping our clients drive more donations, simplify their workflows, and engage donors and other supporters more effectively.
These product updates reflect our commitment to evolving alongside our clients’ needs, ensuring they have the most powerful tools to elevate their workplace giving efforts. As we look to 2025, we’re excited to continue innovating and delivering new features that make a measurable impact on nonprofit fundraising.
Check out an overview of three of our most impactful updates here:
Double the Donation Volunteering rollout
Double the Donation Volunteering rolloutThis year, we expanded the capabilities of our platform by launching our corporate volunteering tools. Double the Donation Volunteering is a built-in solution designed to support organizations in targeting corporate volunteer initiatives in addition to traditional matching gift management. These initiatives, which include volunteer grants and paid volunteer time off, can go a long way in attracting, engaging, and retaining volunteers. And Double the Donation Volunteering makes it easier than ever to benefit from the programs by growing awareness and simplifying the engagement experience.
If you haven’t already, take steps to embed our corporate volunteer database directly into your Volunteers Info page on your website, along with any volunteer registration forms you have.
Learn more about Double the Donation Volunteering here!
Achieved SOC 2 Type 2 compliance
Achieved SOC 2 Type 2 complianceSecurity and data protection are top priorities at Double the Donation, and in 2024, we took our commitment to the next level by achieving SOC 2 Type 2 compliance. This integral milestone demonstrates our adherence to rigorous standards for security, availability, confidentiality, and processing integrity.
Achieving SOC 2 Type 2 assures clients like you—as well as their donors—that their data is handled with the highest standards of security and care. Not to mention, it reinforces our role as a trusted partner for nonprofits that prioritize the protection of donor information.
Learn more about our SOC 2 Type 2 compliance here!
Auto-submission enhancements
Enhancing the auto-submission functionality has been a major focus in 2024, making it even easier for donors to complete matching gift submissions without the added manual effort. Our most recent improvements to the auto-submission process mean that donors are prompted to auto-submit their matches at multiple touch points throughout the donor journey, increasing the likelihood that they ultimately do so. Now, donors are encouraged to partake in auto-submission once again when they indicate they’ve requested a match, but Double the Donation has no record of the submission.
All in all, these auto-submission enhancements streamline the matching process, driving more completed matches and enabling nonprofits to capture more matching gift revenue. And it’s all done with minimal time and effort!
Learn more about matching gift auto-submission here!
Our continuously expanding client base
So far this year, our team has welcomed over 1,055 new clients to the Double the Donation family, expanding our community of nonprofits, educational institutions, and other fundraising organizations dedicated to making a difference through matching gifts and workplace giving.
Each new client represents a unique opportunity to drive more donations, streamline fundraising efforts, and unlock the full potential of corporate philanthropy. And we’re so grateful for the causes that trust Double the Donation to do so. This growth among our expanding client base strengthens our commitment to helping nonprofits of all sizes access critical matching gift revenue, ultimately increasing their ability to create positive change in the communities they serve.
All in all, we’re honored to work with a diverse array of organizations this year and look forward to supporting them as they continue maximizing their fundraising impact through matching gifts and more in the future.
Standout reviews & testimonials
Double the Donation has been thrilled to receive more than 40 new 5-star Google reviews, underscoring the impact of our commitment to customer and user success. Each of these reviews highlights the effectiveness of our sales and onboarding processes, the value of our technology, and the powerful results nonprofits achieve through our matching gift solutions.
Here are a few examples collected in the last year:
I’m thrilled that Double the Donation is seamlessly integrated with our new giving platform. Our minimal fee for the software has paid for itself in one week! We are thrilled to have this as part of our fundraising platform. This is a game-changer. Easy to integrate, and the team is so helpful to set you up for success!
– Colleen Merrell, St. Mary-Basha Catholic School
Implementing Double the Donation was an incredibly smooth and efficient process. Our representative guided me through every step, making it fast and easy to integrate the employer match software/widget into our nonprofit’s existing systems. Her clear explanations and responsive support have set us up to maximize our fundraising potential. We’re now fully prepared to raise more funds and further our mission. I highly recommend Double the Donation for any nonprofit looking to enhance its donor matching capabilities!
– Kayla Moore, Shelter Inc.
In the fast-paced realm of nonprofit fundraising, efficiency and effectiveness are essential. Double the Donation is a standout platform that is transforming how organizations maximize their donation potential. Tailored for fundraisers and database managers, Double the Donation is more than just a tool—it’s a partner in driving successful campaigns and streamlining donation processes.
– Katie Utterback, The Galloway School
In addition to Google reviews, we also received a number of customer testimonials in the past year—including videos detailing the impact of our tools on various organizations’ efforts. Here’s what a few of these nonprofits have had to say (or check out our testimonials page to watch the clips):
- Double the Donation has increased our matching gifts an incredible amount over the past two years we’ve been utilizing it, and it has helped us in so many more ways than we could have imagined. — Emily Delp, Pelotonia
- There’s a lot of value in telling a donor that their impact can be doubled or even tripled with just a few clicks. Double the Donation makes it easy for our donors to see this value and act on it pretty much immediately. On the back end, the seamless integration with our database keeps us updated in real-time. — Adam Schafer, Youth on Course
- I know that we’re always looking for ways to more effectively and efficiently do our work, and the opportunities that we have in front of us with Double the Donation are endless from my point of view. — Jill Carrell, Pi Beta Phi Foundation
Each of these generous reviews motivates us to keep delivering the best possible experience for our customers, and we’re grateful to our clients for sharing their success stories.
Looking ahead, we’re excited to continue empowering nonprofits with the tools they need to raise more and make an even bigger impact. And we hope to hear from even more organizations benefitting from our tools!
Network growth: new partnerships & integrations
2024 has been a year of exciting growth for Double the Donation’s integration network. With the addition of more than 14 new partnerships and 11 integration enhancements, we’ve been able to significantly broaden our reach and capabilities.
These strategic collaborations are designed to provide even more value to our clients by expanding access to powerful tools, platforms, and resources that complement our matching gift technology.
New integrations include:
- Volunteer management systems — including event registration tools and sign-up pages
- Additional donation tools
- Peer-to-peer fundraising platforms
- Donor databases or CRMs
- And more!
These partnerships are designed to allow nonprofits to seamlessly integrate Double the Donation’s matching gift technology into their existing workflows, offering a more streamlined and efficient experience for both organizations and their donors.
By expanding our network of partners and continuously improving integrations, Double the Donation is making it easier than ever for nonprofits to leverage matching gifts as a key component of their fundraising efforts. We’re excited to see the positive impact these partnerships will continue to have as we move into the next year, helping even more organizations maximize their matching gift revenue.
Overall matching gift fundraising success across clients
In 2024, Double the Donation users achieved remarkable success, collectively identifying more than $460,445,322 in matching gift revenue.
This is a powerful testament to the impact of matching gift programs when paired with the right tools and strategies. Through effective communication and proactive engagement, our clients were able to reach more donors, secure more matches, and ultimately drive greater funding to support their missions.
To support this success, clients utilized our platform to send a total of 19,117,522 emails to donors, prompting significant engagement. Our users saw an impressive 71.55% open rate, too—well above industry averages. Additionally, tons of these emails were interacted with, resulting in a 9.6% click rate (also above industry averages), indicating strong donor interest in matching gifts.
These metrics underscore the power of Double the Donation’s solutions in amplifying donor participation and optimizing matching gift revenue. By driving strong engagement rates and making it easy for donors to complete matches, our clients are leveraging every opportunity to boost their fundraising success.
This year’s results highlight the effectiveness of our tools in helping nonprofits expand their impact through matching gifts, and we’re proud to be a part of their journey toward sustainable growth and more.
Comprehensive workplace giving database development
In the past year, Double the Donation has continued to strengthen its position as the leading resource for matching gift and workplace giving information with ongoing enhancements to our comprehensive database.
Today, our database contains over 24,493 company records, providing an extensive resource for nonprofits to easily identify matching gift and other workplace giving opportunities across a broad spectrum of corporations. This robust database represents more than 26,802,622 employees, significantly expanding the reach of our clients to potential supporters worldwide.
But one of the biggest developments we’ve seen this year is the introduction of VTO (or volunteer time off) programs to the database. We are dedicated to helping nonprofits and schools earn more in workplace giving, and we believe it should be easy for you to leverage corporate volunteerism to power your mission. These programs continue to grow in popularity, and our database makes it easy to uncover and leverage their potential.
Our continued focus on database development reflects our dedication to helping nonprofits unlock the full potential of matching gifts and beyond. By providing comprehensive, accurate, and accessible company data, we’re enabling organizations to connect with more donors, raise more funds, and further their missions with confidence.
Invaluable matching gift resources & materials
So far in 2024, Double the Donation has significantly expanded its library of resources, offering nonprofits even more tools and materials to succeed with matching gift fundraising. After all, our goal is to empower organizations with the knowledge, strategies, and practical assets they need to unlock more matching gift revenue and streamline their outreach efforts.
Among our most popular resources this year are…
79 webinars and counting—including a few of our top sessions here:
- 5 Ways to Increase Matching Gift Revenue at Your Nonprofit
- Making The Most of Corporate Matching Gift Opportunities: Top Best Practices
- Workplace Giving Spotlight: A Look at Top Matching Gift Companies
- A Look at World Central Kitchen’s Matching Gift Efforts + Impact
- Effective Matching Gift Promotions: A Look into American Cancer Society’s Success
- Standout Success: How Save the Children Optimized Matching Gifts on Their Website
129 new blog posts, such as these fan-favorites:
- 8 Trends in Corporate Philanthropy for 2024: How to Tap In
- 10 Examples & Insights from the Matching Gift Idea Exchange
- One-Off Matching Gift Programs | What to Know For Your Org
New corporate volunteer-focused downloadable resources:
- Fuel Fundraising: Access The Ultimate Guide to Corporate Volunteer Grants
- The Ultimate Guide to Volunteer Time Off
- Standout Strategies for Leveraging Corporate Volunteer Incentives
In addition, we also rolled out a number of customizable marketing materials directly within the Double the Donation platform. These include templates for matching gifts and volunteer incentives that are free for clients to access, personalize, and share, making it easier to promote the programs than ever before.
With the introduction of these new resources, our team aims to equip nonprofits with everything they need to succeed at every stage of the matching gift journey. As always, we’re committed to delivering high-quality materials that make a tangible difference in our audience’s fundraising efforts, and we look forward to adding even more valuable resources in the coming year.
Wrapping up & additional resources
As we close out 2024, we’re grateful for the nonprofits, corporate partners, and donors who made this a remarkable year. Together, we’ve driven substantial change, innovated how matching gifts are identified and managed, and enabled countless nonprofits to expand their impact.
Going forward, Double the Donation remains committed to enhancing the matching gift experience, providing cutting-edge tools, and supporting organizations in achieving their fundraising goals. Here’s to an even more successful year ahead as we continue to work together for a brighter, more generous future.
Thank you for being part of this journey—let’s make 2025 even better!
Interested in reading more about workplace giving and how Double the Donation can supercharge your efforts? Check out the following resources:
- Become an Expert: Access The Ultimate Guide to Matching Gifts. Get the free downloadable guide to learn everything you need to know about corporate matching gifts.
- Corporate Volunteerism | What Nonprofits Should Know. Corporate volunteerism can play a big role in workplace giving success. Discover the ins and outs of the volunteer programs here!
- Winning Workplace Giving Strategies & How to Leverage Them. Walk through the most popular forms of workplace giving and see how your team can benefit from the opportunities in this guide.
Matching Wednesday: Drive Matching Gifts Post #GivingTuesday
After the whirlwind of #GivingTuesday, many nonprofits find themselves wondering how to maintain the momentum of generosity—and make the most of corporate matching gifts in their efforts. While donations tend to surge on Giving Tuesday, organizations can amplify their impact by making the following day just as powerful. And that’s why we’re introducing the idea of Matching Wednesday.
By strategically focusing on matching gifts the day after Giving Tuesday, nonprofits like yours can create an additional wave of support that builds on the previous day’s success.
In this guide, we’ll share everything you need to know to get started with this unique and impactful campaign idea. This includes:
- What is Matching Wednesday?
- Following Up With #GivingTuesday Donors
- Engaging Supporters Who Gave Earlier in the Year
- Best Practices for Matching Wednesday Success
- 6 Sample #MatchingWednesday Promotions
Matching Wednesday can help nonprofits capitalize on donors’ enthusiasm, encourage more employees to seek corporate matches, and double (or even triple) the support for their causes.
Ready to find out how? Let’s get started with the basics.
What is Matching Wednesday?
Matching Wednesday is a strategic fundraising initiative in which nonprofits can participate immediately following #GivingTuesday.
While Giving Tuesday sparks a boost in donations from individuals eager to support their favorite causes, Matching Wednesday aims to keep this momentum going by encouraging donors to double (or even triple) the impact of their contributions through corporate matching gift programs.
Here’s how it works: on Matching Wednesday, nonprofits reach out to donors who gave on Giving Tuesday (or even before) and remind them to submit their gifts for matching through their employers. They can also highlight matching gift opportunities to new donors, underscoring the added impact their support can have.
The idea behind Matching Wednesday is simple yet powerful—leveraging the enthusiasm generated on Giving Tuesday to unlock even more funding for the cause. By making matching gifts easy and front-of-mind, nonprofits can turn a single day of generosity into an extended period of amplified giving, helping them reach their goals and maximize their mission impact.
Following Up With #GivingTuesday Donors
Giving Tuesday sees some of the highest rates of charitable giving each year. In 2023, 34 million adults in the U.S. alone participated in Giving Tuesday festivities, contributing a total of more than $3.1 billion. And while a lot of those gifts were matched by donors’ employers, the truth is that a lot of matchable gifts went unclaimed. And that’s where Matching Wednesday steps in!
Following up with Giving Tuesday donors come Matching Wednesday is essential to capture the full potential of corporate matching gifts. Many donors may not realize that their contributions can be matched by their employers, effectively doubling or even tripling their impact on the cause. But when they do know, they’ll be eager to get involved.
Here are a few things your team can do to engage these donors and make the most of Matching Wednesday:
1. Send a Personalized Matching Gift Reminder Follow-Up.
The day after Giving Tuesday, send a follow-up message reminding donors who gave about the chance to make an even bigger difference with a matching gift.
Start with a heartfelt thank-you for their Giving Tuesday support, expressing gratitude for their contribution and sharing the impact it will make. Then, (re)introduce the concept of matching gifts, highlighting that many employers will match their donations at no additional cost to them. This gentle reminder can spark interest and motivate donors to check if their employer participates in a matching gift program.
2. Educate Donors About the Ease and Benefits of Matching Gifts.
Many donors may be unfamiliar with how matching gifts work. Use Matching Wednesday as an opportunity to educate them on the process. Provide clear, easy-to-follow, and company-specific instructions on how they can request a matching gift from their employer, and offer assistance for any questions or concerns donors might have about matching gift submissions.
3. Establish a Sense of Doubled Impact.
Use Matching Wednesday to create a sense of amplified donation impact by highlighting how beneficial matched gifts can be. Let donors know how their contributions, when doubled, can address specific needs, such as providing additional meals, funding critical programs, or expanding highly demanded services. This approach makes the matching gift feel like an extension of their Giving Tuesday contribution, deepening their connection to your cause.
Engaging Supporters Who Gave Earlier in the Year
While the idea is centered around the better-known global giving day, it’s important to note that Matching Wednesday doesn’t have to be exclusive to Giving Tuesday donors, either. In fact, it’s also an ideal time to engage supporters who donated earlier in the year but, as far as you know, haven’t submitted their gifts for matching.
By reaching out with a timely reminder to submit their matches, nonprofits can turn previous contributions into a new wave of support on Matching Wednesday.
Here’s how to maximize engagement with these past donors:
1. Segment and Personalize Your Outreach.
Identify donors who gave earlier in the year but may not have submitted their gifts for matching. Send a personalized email acknowledging their previous support and sharing how impactful it would be if they submitted their gift for a match—and how Matching Wednesday is the perfect time to do it. After all, a tailored message makes supporters feel valued and motivates them to take the extra step, knowing that their contributions are still on the nonprofit’s radar.
2. Create a “Last Call for Matching Gifts” Campaign.
Use Matching Wednesday as a final push for matching gift submissions, presenting it as a time-sensitive opportunity. Explain that this is a last chance to double or triple their support this year, especially for those who might have forgotten or overlooked the option earlier. A sense of urgency can inspire action, as donors may be more likely to submit a match if they know it’s the final opportunity for the year. Many companies establish year-end request deadlines, too, meaning time is of the essence.
3. Provide a Simple, Step-by-Step Guide for Matching Gifts.
Many supporters might hesitate to submit their gifts for matching due to uncertainty around the process. Include a quick guide in your Matching Wednesday email to help simplify it. A “Check Your Eligibility” button leading to a matching gift search tool can be particularly effective, allowing donors to quickly confirm if their company offers matching and access any necessary forms.
Re-engaging past supporters for Matching Wednesday allows nonprofits to revive donations from throughout the year and turn them into even greater impact. This last-call reminder serves as an easy and effective way to connect with donors, ensuring their gifts stretch further and help end the year on a high note for the cause.
Best Practices for Matching Wednesday Success
To maximize the impact of Matching Wednesday, nonprofits can implement several best practices to ensure their outreach is compelling and effective. From targeted follow-ups to clear messaging, here are strategies that can help nonprofits make the most of this post-Giving Tuesday initiative:
Mention matching gifts leading up to and on Giving Tuesday, too.
Matching Wednesday is all about matching gifts. But it shouldn’t be the first time your audience hears about the opportunity. In fact, it’s best to begin highlighting matching gifts alongside Giving Tuesday promotions leading up to and on the big day.
By promoting matching gift opportunities early and often, nonprofits can begin building familiarity with the programs. This can substantially boost the day’s revenue, motivating more donors to give—and encouraging them to make their contributions go further when the time comes.
Not to mention, knowing that their donation could be matched can even inspire donors to contribute in larger amounts. Matching gifts allows donors to double or triple their contributions, which is a compelling reason to increase their initial support. Research shows that fundraising appeals—such as those for Giving Tuesday—see a 71% increase in response rate and a 51% increase in average gift size when matching gifts are mentioned.
Take a multi-channel approach to engaging donors.
When it comes to marketing matching gifts, you want to make sure your message is getting across far and wide. Luckily, a multi-channel approach engages donors on multiple platforms, making it easier for them to take action and get involved.
Not to mention, each donor has preferred ways of receiving information. Some may respond best to email reminders, while others are more likely to engage on social media or through text. By reaching out across multiple channels, you can ensure you’re meeting donors where they already are.
Leveraging a combination of email, social media, SMS, and even phone calls empowers nonprofits to create comprehensive, engaging Matching Wednesday experiences that keep matching gifts at the top of donors’ minds.
Highlight matching gift success stories.
Social proof is a powerful tool. On a big giving day like Giving Tuesday (or the subsequent Matching Wednesday), incorporating success stories regarding corporate matching gifts can go a long way toward inspiring action.
For the best results, we recommend supplying specific examples to illustrate the power of matching gifts. Try sharing stories or metrics that showcase what matching funds have previously achieved for your organization. For instance, you might say, “Last year, matching gifts helped us provide meals for 500 additional families.” Impact-driven messaging like this can inspire donors to act, as they can directly see how their matched gifts contribute to the mission.
Alternatively, consider sharing a brief story or example of a past donor whose gift was matched. You can even source a quote from a previous matching gift donor to act as a testimonial! After all, real-world examples can serve as powerful motivation, helping donors see the tangible outcomes of submitting a matching gift.
Invest in matching gift software before Matching Wednesday.
Leading up to Matching Wednesday (or Giving Tuesday, for that matter), you’ll want to conduct an analysis of your existing tech stack and decide if you have what you need for success. If you’re currently missing a matching gift software, we highly recommend getting up and running with such a solution prior to the start of the giving season.
After all, this kind of tool simplifies the matching process by enabling donors to quickly find their employer’s matching gift policy, forms, and submission instructions. The easier it is for donors to confirm eligibility and access forms, the more likely they’ll be to follow through—so this is not something you want to overlook. Not to mention, an automation platform like Double the Donation’s can streamline the entire process from start to finish, so your team doesn’t have to lift a finger!
Ready to get started? Request a personalized demo or uncover your expected ROI with matching gifts!
Share Matching Wednesday results and outcomes.
After Matching Wednesday concludes, maintain the matching gift momentum by sharing the campaign results with your supporters. For example, highlight the total number of submitted matches and the impact they’ll have on your programs. This kind of transparency fosters trust and shows donors that their efforts to secure a match made a concrete difference, setting the stage for continued engagement.
From there, you’ll want to track key metrics, such as the number of matching gifts secured, total matched revenue, and engagement rates, so you can adjust and improve your efforts for the next year. After all, a successful Matching Wednesday can become an ongoing part of your end-of-year fundraising efforts, extending Giving Tuesday’s impact well beyond a single day in the years to come.
6 Sample #MatchingWednesday Promotions
Ready to get started promoting Matching Wednesday but not sure where to begin? We’ve created a few sample promotions your team can use to engage its donors leading up to and on to the big day.
Matching Wednesday Text Message
Text message copy: Thank you for supporting us on #GivingTuesday! 🎉 Did you know your donation could go twice as far? Today is #MatchingWednesday—click here to see if your employer matches: [Matching Gift Page URL]
Matching Wednesday Email Template
Subject line: Have you given to [nonprofit] this year? Double your impact today—on #MatchingWednesday!
Body:
Dear [donor’s first name],
Thank you for being part of the [nonprofit] family! Your support means the world to us, and today, on #MatchingWednesday, there’s an exciting opportunity to make your impact go even further.
If you’ve donated to [nonprofit] this year, you might be able to double or even triple your gift through your employer’s matching gift program! Many companies offer to match their employees’ charitable donations, but these matches often go unclaimed. Submitting a matching gift request is a simple way to amplify your impact and ensure your generosity reaches even more people in need.
Here’s how you can participate in #MatchingWednesday:
- Check if your employer matches donations – Use our matching gift search tool here [Matching Gift Page URL] to see if your company offers matching gifts.
- Follow the provided steps – If your employer participates, complete a matching gift request through their system by following the instructions our tool provides.
- Watch your impact grow! Every matched dollar helps us bring hope and resources to even more individuals and families.
Why submit your gift for a match today? Matching Wednesday is a limited opportunity to help us close out the year strong and make a difference for the communities we serve. Your support matters, and by taking just a few minutes to check your match eligibility, you can double the power of your donation at no extra cost!
Thank you for your continued generosity. Together, we can make an even greater impact.
Warm regards,
[Your Name]
[Nonprofit Name]
[Nonprofit Contact Information]
Matching Wednesday Facebook Post
Caption: Many employers match donations to [nonprofit], doubling (or even tripling!) your impact at no extra cost to you. Take a moment today to check if your gift qualifies for a match by visiting the Matching Gifts page on our website: [Matching Gift Page URL] #DoubleYourImpact #MatchingGifts
Matching Wednesday Instagram Post
Caption: It’s #MatchingWednesday! 🎉 Did you know that thousands of companies match employee donations? That means your gift could go twice as far—just by submitting a matching request!
Don’t miss this chance to maximize your support and make an even bigger impact. Visit our Matching Gifts page to learn more. #GiveMore #AmplifyYourImpact #MatchingGifts
Matching Wednesday LinkedIn Post
Caption: #GivingTuesday was just the beginning! 🌟 Did you know that your donation could go even further? Many companies offer matching gift programs, meaning your contribution can be doubled or even tripled at no extra cost to you.
Now, Matching Wednesday is the perfect time to take advantage of this opportunity! If you gave to [nonprofit] yesterday or at any point this year, check to see if your employer will match your donation. It’s an easy way to maximize your impact and support the causes that matter most to you.
Not sure if your company participates? Don’t worry—just use our matching gift search tool to find out: [Matching Gift Page URL]
This #MatchingWednesday, let’s make every dollar count for even more. Thanks again for helping us create lasting change. #DoubleYourImpact #EmployerMatching #CorporateGiving #SocialGood #GivingTuesday
Matching Wednesday Twitter Post
Caption: #MatchingWednesday is here! 🎉 It’s the perfect chance to make your #GivingTuesday gift go even further. Check to see if your employer will match your donation and double your impact today! [URL]
Next Steps & Additional Giving Season Resources
Establishing a Matching Wednesday campaign following Giving Tuesday is a smart way for nonprofits to extend their outreach—and make every gift count twice. By promoting matching gift opportunities immediately after a major giving day, organizations can reinforce their message, reach new donors, and deepen their impact overall.
This strategic timing leverages the global popularity and extensive goodwill of Giving Tuesday and engages donors further, reminding them that their support can do more. Embracing the idea of Matching Wednesday can ensure the season of giving extends beyond a single day, unlocking new possibilities for funding and growth in the year-end season and beyond. Just don’t forget to equip your team with the right software going into it!
Interested in learning more about matching gifts heading into a period of holiday giving? Check out these additional resources:
- Double Your Giving Tuesday Impact with Matching Gifts. Set yourself up for a powerful Matching Wednesday with significant Giving Tuesday success. This guide shares our top tips and tricks for doing so.
- Year-End Fundraising and Matching Gifts: It’s Not Too Late! The year-end fundraising season is an essential time for nonprofits and other fundraising groups. Find out how to make the most of matching gifts now!
- Free Download: Access 10 Quick Steps to Matching Gift Success. Get our free matching gift checklist to kickstart your organization’s strategy. Follow the provided steps to produce a greater impact than ever before.
MISSION CRM and Double the Donation Partner for Integration in Donation Page Flow
MISSION CRM and Double the Donation are proud to announce a new integration between MISSION CRM donation forms and Double the Donation. The collaboration will help nonprofit organizations to boost their fundraising revenue through corporate matching gifts automation.
“We’re excited to debut this new partnership and offer this seamless integration to our nonprofit community,” said Christina Herancourt, Managing Director at MISSION CRM. “Automating matching gifts outreach takes a huge burden off fundraising teams and provides value with every transaction.”
When a donor makes a gift on a MISSION CRM donation page, they can be prompted to enter their employer name in the Double the Donation autocomplete search field, discovering their match eligibility during the giving process. On their MISSION CRM confirmation pages, they can learn more about their company details and take their next steps toward completing their match.
“While we’ve made great strides toward closing the matching gift awareness gap over the years, millions of donors are still unaware of the corporate philanthropy programs available to them,” said Adam Weinger, President at Double the Donation. “Our integration with MISSION CRM answers nonprofits’ requests to continue spreading the word on matching gifts and how they can help donors deepen their impact.”
MISSION CRM and Double the Donation’s new integration with Double the Donation can now be accessed by mutual clients of the solutions. Follow our integration guide for more details on how to get connected.
Ready to add matching gifts to your MISSION CRM donation experience? Request a demo with us and make sure to share you’re a MISSION CRM user!
Want additional resources to help you take your matching gifts strategy to the next level? Enroll today in our Matching Gift Academy for in-depth content about growing your matching gift revenue.
About MISSION CRM: MISSION CRM is the game-changing donor management and fundraising system built on Microsoft Cloud for nonprofits. Designed for nonprofits with sophisticated development and fundraising operations, MISSION CRM delivers a unified view of donors, fundraising, financials, marketing, volunteering, and more. MISSION CRM is proud to be a part of the Sylogist family of solutions serving nonprofits, government, and public sectors worldwide – visit www.missioncrm.ca to learn more.
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits and educational institutions with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Double the Donation integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions, and even partners with select CSR platforms to further streamline matching gifts for donors. Through Double the Donation, the matching gift process has never been simpler.
UC Innovation Enhances Functionality for their Preferred Matching Gift Integration, Double the Donation by Double the Donation
Double the Donation and UC Innovation are excited to debut new integration enhancements that will allow organizations to further streamline the matching gift fundraising process. This expanded functionality reflects the duo’s continued commitment to helping organizations grow their matching gift revenue.
UC Innovation’s preferred matching gift solution, Double the Donation, already integrates with the ascend CRM to automate matching gift outreach to donors post-contribution. The new integration offering allows users to integrate Double the Donation into ascend Portal donation forms – this will engage donors in the matching gift process even earlier in their donor journey. Using this functionality, organizations can uncover more match-eligible donors during the giving process and provide a direct link to matching gift next steps on the donation thank-you page.
“Double the Donation is the most advanced matching gift provider in the industry,” said Caroline Chang, Vice President, Product Strategy at UC Innovation. “Our clients love the streamlined integration between ascend and Double the Donation, and we can’t wait to see their success with this new matching gift offering.”
This integration enhancement makes it easier to capture employment data from donors and automate segmented, tailored outreach. When a donor fills out their Portal donation form, Double the Donation determines the donor’s specific matching gift eligibility and presents a direct link to the donors’ matching gift request form on the confirmation page, which is when the request is most timely.
“Although many donors are eligible to have their gift matched by their employee, donors often lack awareness about their eligibility or what steps they need to take to submit a request, “ says Adam Weinger, President of Double the Donation. “This enhanced integration with UC Innovation will allow universities and nonprofits to more easily and effectively close that donor awareness gap. Those time savings enabled by automation can then be reinvested back into other areas of donor outreach and donor engagement.”
Double the Donation integrates seamlessly with UC Innovation’s donation tools to automate the matching gift process for donors. Leveraging this integration will enable organizations to initiate the matching gift conversation with donors while they are still in the giving mindset. In turn, organizations will drive more matches to completion and tap into the full potential of matching gifts as a fundraising source.
Activate in Seconds and Start Raising More from Matching Gifts!
Double the Donation integrates seamlessly with Portal Donation Forms, making it easy to get up and running. Once you have your CRM integration settings configured, you can simply add the Double the Donation Lightning Web Components to your donation form editor. This then allows you to identify more match-eligible donors and streamline the matching gift process.
By activating the donation form portion of the integration, you can ensure that no extra funding falls through the cracks. With this solution, your donors will be screened for match eligibility during the donation process, and they will receive matching gift calls to action when those requests are most timely!
Looking to learn more? Check out our in-depth integration guide to get started!
Drive More Matching Gifts to Completion with Double the Donation!
Double the Donation and UC Innovation work to provide fundraisers with powerful, innovative solutions.
Using their matching gift integration, your team can:
- Identify more matching gift revenue opportunities: Double the Donation enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities Double the Donation discovers and shares with donors, the more matching gift requests your donors will successfully submit.
- Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
- Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let Double the Donation automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that Double the Donation can handle the rest.
Ready to check it out? Schedule a personalized demo to learn how this integration will drive matching gift revenue for your organization.
About UC Innovation: Founded in 2011, UC Innovation is a CRM software and consulting company that is committed to serving higher education and nonprofit clients. Their organization focuses on delivering advanced solutions on time and on budget, finding that optimal blend of innovative products and deep domain expertise. UC Innovation strives to provide clients with solutions that use efficient business processes and state-of-the-art technologies to reduce cost, ensure quality, and provide timely delivery of your CRM needs. To learn more, visit: https://www.ucinnovation.com/s/contact
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Double the Donation integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://doublethedonation.com/get-a-demo/.
UC Innovation Selects Double the Donation as New Automated Matching Gift Offering
Double the Donation is thrilled to announce its newest integration with ascend by UC Innovation, a CRM software and consulting company committed to delivering innovative, sustainable results. This technical partnership has come together to provide educational institutions with the power to double eligible donations through the industry-leading matching gift solution, Double the Donation.
“Our product, ascend, is the most comprehensive advancement solution based on the Salesforce platform, and Double the Donation is the most advanced matching gift solution on the market,” said Caroline Chang, VP of Product and Community Engagement. “Providing our clients with a simple integration with this solution is incredibly valuable.”
The integration is designed to work with the ascend platform to identify match-eligible donors following the donation process, then lead them directly to their matching gift submission form. This powerful technology makes it easy for organizations to double or even triple their employer matching gift funds without having to manually chase after matching gift requests, saving them time, effort, and revenue.
“UC Innovation’s ascend product is an impressive fundraising solution, and our team is so excited to add our robust matching gift functionality to it,” said Adam Weinger, President of Double the Donation. “Our combined solutions will undoubtedly drive value for our mutual users.”
ascend and Double the Donation integrate seamlessly so that your organization can start harnessing matching gift funds in minutes. This simple process will allow your organization to target the 26 million individuals who qualify for employer matching gift programs.
Activate in Seconds and Start Raising More from Matching Gifts!
Double the Donation and ascend integrate seamlessly so that you can start driving matching gift revenue in no time. To get started with this solution, simply navigate to the “Setup” section within your ascend account to manage your custom metadata types. You can then enter your Double the Donation credentials to activate the integration.
Once you’ve added your credentials, you can navigate to your “Gift Processing Settings”. By editing these settings you will have the option to check a box that enables “Double the Donation”.
That’s all there is to it! By entering your credentials and selecting the option to enable the integration, you can begin leveraging the power of Double the Donation. With this integration, your donation records will flow from ascend into your Double the Donation portal to kick off the matching gift process. Double the Donation then gets to work identifying match-eligible donors and driving their matching gift requests to completion. This solution even stores valuable matching gift metrics directly in your Double the Donation portal so that you may access actionable insights to drive your fundraising efforts.
Looking to learn more? Check out our in-depth integration guide to get started!
Drive More Matching Gifts to Completion with Double the Donation!
Double the Donation and UC Innovation work to provide fundraisers with powerful, innovative solutions.
Using their matching gift integration, your team can:
- Identify more matching gift revenue opportunities: Double the Donation enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities Double the Donation discovers and shares with donors, the more matching gift requests your donors will successfully submit.
- Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
- Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let Double the Donation automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that Double the Donation handles the rest.
Ready to check it out? Schedule a personalized demo to learn how this integration will drive matching gift revenue for your organization.
About UC Innovation: Founded in 2011, UC Innovation is a CRM software and consulting company that is committed to serving higher education and nonprofit clients. Their organization focuses on delivering advanced solutions on time and on budget, finding that optimal blend of innovative products and deep domain expertise. UC Innovation strives to provide clients with solutions that use efficient business processes and state-of-the-art technologies to reduce cost, ensure quality, and provide timely delivery of your CRM needs. To learn more, visit: https://www.ucinnovation.com/s/contact
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Double the Donation integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at: https://doublethedonation.com/get-a-demo/
Double the Donation is Proud to Announce Matching Gift Integration with Funraise
Double the Donation is proud to announce our latest integration with Funraise, a leading provider of innovative fundraising technology. Double the Donation is debuting on the Funraise platform as the preferred matching gifts solution for Funraise customers.
Double the Donation is readily available for all of Funraise’s current and future customers to provide easy-to-use, fully-automated corporate matching gift capabilities. Once a Funraise customer has a Double the Donation account, they are able to turn on the matching gift functionality directly within the Funraise platform, or they can create an account right then and there.
“We’re thrilled to be working with Double the Donation on behalf of Funraise’s customers,” said Justin Wheeler, Funraise CEO & Co-founder. “Their Double the Donation product doesn’t just save our clients time and effort—this integration also increases donation revenue while ditching donor frustration during the donation process. It’s Funraise’s mission to do away with the nonprofit struggle using smart, nonprofit-led fundraising technology, which is why Double the Donation’s Double the Donation is a perfect match with Funraise.”
By allowing users to embed Double the Donation’s advanced search tool across their website pages and giving forms, as well as encouraging the use of automated email marketing, Double the Donation helps organizations to enlighten their donors about matching gift opportunities. The biggest hurdle to building matching gift revenue is the lack of awareness about these programs among donors.
“Funraise is such a great company to work with, and we are very happy to provide their customers with our advanced matching gift tools,” said Adam Weinger, President of Double the Donation. “With automated follow-up, these nonprofits are able to claim some of the $4-7 billion of matching gift revenue that goes unclaimed every year. We truly believe that, in addition to access to our thorough database of companies that offer matching gifts, automating the follow-up process revolutionizes existing matching gift programs.”
With Double the Donation and Funraise, nonprofit organizations are able to identify match-eligible donors, track the status of those donors’ match requests, and automate the follow-up emails that will drive these matches to completion. The platform also provides actionable insights to help nonprofits shape their matching gift programs moving forward.
Activate in Seconds and Start Raising More from Matching Gifts!
Double the Donation is a great way to increase gift-matching revenue. Now you can use it alongside the Funraise platform with just one click. Follow these steps to learn how to get started.
First, navigate to your Funraise dashboard. Then, select your initials in the top right corner to see the “Settings” option. Once you’re in settings, select the “integrations” option on the left-hand menu. Next, you will see several integration icons. Each of these options has three dots on the right side of their respective row. Select the three dots on the right side of the “Double the Donation” row. Select “Edit” and you will see the following menu.
Funraise customers with an existing Double the Donation account can enter their API Keys to activate the integration.
You can toggle the green switch off and on to activate the integration. If you already have a Double the Donation account, simply enter your Double the Donation credentials to get started. If you do not have an account, don’t sweat it. Select the “Create an Account ” option to automatically create a Double the Donation account. Then you can access your credentials and input your public and private API keys onto this page.
You have the power to add Double the Donation to your donation forms individually, giving you the ability to choose where this functionality will appear. Once you select your forms, you will see the streamlined search tool on your donation pages.
The Funraise gift matching form will now have a streamlined search tool for company gift matching.
This tool allows donors to search for their employer to see if they are eligible for a gift-matching program. The search bar gives company suggestions, making it quick and easy for the donor to enter this information.
Once the donor completes the form, the Double the Donation database will automatically check gift-matching eligibility. The system will send an email to the donor if they qualify for an increased donation. The email will explain the gift-matching guidelines and provide steps to drive the donation to completion. This email is customizable, so your organization can choose its appearance and messaging.
That’s all it takes to equip your forms with the donation-matching power of Double the Donation!
Looking to learn more? Check out our in-depth integration guide to get started!
Drive More Matching Gifts to Completion with Double the Donation!
Double the Donation contains valuable features for an efficient and effective fundraising experience.
Check out some of the Double the Donation features below:
- Identify more matching gift revenue opportunities: Double the Donation enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities Double the Donation discovers and shares with donors, the more matching gift requests your donors will successfully submit.
- Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
- Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let Double the Donation automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that Double the Donation can handle the rest.
Ready to see it in action? Check out the Double the Donation demo page to schedule a personalized demo.
About Funraise: Funraise provides exceptional, innovative, and friendly fundraising technology to save you time and resources. Funraise is the child of nonprofit experience and technological innovation: these two aspects of Funraise are behind all of its developments. Funraise believes in the donors, willing to stand with a movement to see a mission accomplished, and in the organizations, stewarding these gifts and creating impact around the world. To learn more, visit https://www.funraise.org/
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Double the Donation integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more, visit https://doublethedonation.com/get-a-demo/
Soapbox Engage Selects Double the Donation for Matching Gifts
Atlanta, GA (February 20, 2019) — Double the Donation is excited to announce their latest partnership with Soapbox Engage, a platform created by PICnet and comprised of several online engagement apps for nonprofit organizations and educational institutions.
Soapbox Engage clients can now easily activate Double the Donation’s integration (called 360MatchPro) within the Donations app. This automatically activates Double the Donation’s matching gift search tool on all of the donation pages within an organization’s Soapbox Engage platform.
“Of course we’re always interested in offering our clients as many ways as possible to increase revenue,” said Ryan Ozimek, Co-Founder and CEO of PICnet. “With all of the client demand for Double the Donation’s matching gift tools, this integration shot to the top of our to-do list. This integration will allow our Soapbox Engage clients to increase revenue without lifting a finger.”
Lack of donor awareness is the biggest hurdle to collecting matching gift revenue, but this integration works to combat that lack of awareness. By embedding a matching gift search tool on every donation page, the organizations ensure that not a single donor misses out on the opportunity to discover matching gifts.
“Every year, $4-7 billion in matching gift revenue is left on the table each year,” said Adam Weinger, President of Double the Donation. “By providing tools like Double the Donation, we aim to help as many organizations as possible claim their share of that revenue.”
In addition to the streamlined search tool on the Soapbox Engage donation forms, organizations using this integration will also have access to their own Double the Donation platform. This tool removes the need for an employee dedicated to matching gifts.
Double the Donation provides actionable insights for enhancing an organization’s matching gift efforts, tracks all match-eligible donations, and automates ongoing email outreach to ensure that every matching gift opportunity is pursued.
Looking to learn more? Check out our in-depth integration guide to get started!
These automated emails provide donors with their company-specific matching gift information. If a donor did not identify their employer, these emails will encourage them to check to see if they are eligible for matching gifts. Each donor is also provided with a button to report back to the organization that they’ve requested a matching gift.
To learn more about Soapbox Engage, check out their entire suite of apps at https://www.soapboxengage.com/apps.
Find out more about Double the Donation at https://doublethedonation.com/ or schedule a private demo of Double the Donation at https://doublethedonation.com/get-a-demo/
