Double the Donation is proud to debut its integrated partnership with VolunteerLocal, one of the most powerful volunteer management platforms. This duo has come together to offer 360MatchPro to nonprofits, event planners and volunteer coordinators of all types through its seamless integration.
“Our volunteer grant integration with 360MatchPro will take the mystery out of volunteer grant submissions,” said Brian Hemesath, Founder of VolunteerLocal. “Volunteer coordinators can expect a simple way to contact eligible supporters and encourage them to submit their grants – leading to more funds for qualifying organizations.”
Through this new and innovative solution, organizations can now use 360MatchPro to identify volunteer grant-eligible supporters and guide them to their employer’s volunteer grant guidelines and submission steps directly after a volunteer shift. This technology helps organizations take advantage of corporate volunteer grant programs, which are offered by 40% of Fortune 500 companies.
“VolunteerLocal offers a range of features that are essential to an effective volunteer management strategy, and we are so excited to add volunteer grant outreach to their platform.” said Adam Weinger, President of Double the Donation. “This robust solution will help organizations everywhere take advantage of corporate volunteer grant opportunities.”
While volunteer grant opportunities are significant, many organizations miss out on these funds because of a lack of donor awareness and outreach. This solution can now educate supporters and help organizations take advantage of this revenue stream.
“Our organization is so excited to integrate 360MatchPro with our VolunteerLocal account,” said Lin Lu, Web Developer at AnitaB.org. “We now have a simple way to tailor volunteer grant outreach to eligible supporters. This valuable integration will help us raise more without any extra effort.”
With around 63 million Americans volunteering each year, the value of volunteerism is worth an estimated $175 billion annually. Using 360MatchPro and VolunteerLocal, organizations can educate their supporters and guide them to submit a volunteer grant application.
Activate in Seconds and Start Raising More from Volunteer Grants!
The 360MatchPro and VolunteerLocal integration process is simple, allowing your organization to quickly enhance your volunteer grant fundraising initiatives. To get started, just enter your API keys within your VolunteerLocal account to activate the integration, and then add the 360MatchPro search field to your event or application forms.
This process allows your volunteers to enter their employer information as they sign up for a volunteer shift. The search tool provides suggestions as the user types, ensuring the volunteer enters their correct employer. This tool even takes spelling errors, parent companies, and subsidiary companies into account. 360MatchPro then automatically checks to see if this volunteer could be eligible for a volunteer grant through their employer’s corporate philanthropy program. This means your supporters can identify themselves as volunteer grant-eligible simply by entering employment information during their natural sign up process.
Your organization can then sync this information into 360MatchPro to kickoff automated outreach streams. These messages are completely customizable, and they allow your supporters to learn more about their volunteer grant programs alongside actionable instructions to submit a volunteer grant request. Using 360MatchPro and VolunteerLocal, you can learn valuable volunteer insights and encourage your supporters to submit volunteer grant requests, leading to greater revenue for your organization without any unnecessary effort!
Drive More Volunteer Grant Submissions to Completion with 360MatchPro!
360MatchPro and VolunteerLocal use their innovative solution to fuel support for your organization.
With these features, you can:
Identify more volunteer grant revenue opportunities: 360MatchPro enables you to automatically collect volunteer grant eligibility from supporters using email domains, within donation forms, on confirmation screens, or by email. The more volunteer grant opportunities 360MatchPro discovers and shares with donors, the more volunteer grant requests your donors will successfully submit.
Drive more grant requests to completion, from form submission to corporate payment: Direct supporters to their volunteer grant submission process after their volunteer shift is complete. Then, provide the right information to the right supporters at the right time with custom emails based on eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more volunteer grant checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing volunteer grants? Let 360MatchPro automate your volunteer grant outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable volunteer grant-eligible supporters. Rest easy knowing that 360MatchPro can handle the rest.
Ready to learn more or get started? Schedule a personalized demo to see how 360MatchPro can fit your organization’s needs and drive donations through company gift matching.
About VolunteerLocal: VolunteerLocal is a user-friendly volunteer management platform used by nonprofits, event planners and volunteer coordinators of all types. This powerful software is designed to help your organization schedule volunteers, recruit groups, collect supporter data and more to ensure your volunteer management system is both efficient and effective. Interested in learning more? Check out their website.
About Double the Donation: Automate your matching gift and volunteer grant fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts.
https://doublethedonation.com/wp-content/uploads/2022/06/Double-the-Donation-VolunteerLocal-feature.png290775Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2021-03-10 17:21:152024-10-30 16:46:54VolunteerLocal Chooses Double the Donation for Integrated Volunteer Grant Solution
by Mark Becker, Founding Partner, Cathexis Partners
When you’re running peer-to-peer fundraising campaigns, you might tend to focus on planning, recruiting and coaching participants, and tracking results. But consider this: There are some simple yet highly effective ways to boost your funds raised that you might have overlooked.
Here are five things you can do today to make sure your peer-to-peer campaigns and events don’t leave money on the table:
Ask donors to cover transaction fees. When someone makes a donation to your organization through your peer-to-peer participants’ pages or your other donation forms, you’re typically charged a transaction fee by your payment processor. This effectively reduces each donation by some percentage (often around 3%). But, you don’t have to settle for that.By providing an option on your online donation form for donors to cover the cost of transaction fees, you can capture those lost dollars. Here’s an example: Cathexis Partners helpedArizona Humane Societyadd an option to theirLuminate Online–powered donation form for donors to cover the transaction fee on their donations. The result: In three months, the organization received a total of $2,000 that previously would have been lost to transaction fees.
Add a monthly giving pop-up. When donors make an online donation to your organization, present them with the option to make it a recurring gift with the convenience of monthly payments charged automatically to their credit card. This approach encourages donors to remain donors and give more over time. In fact, research suggests that recurring donors who give on a monthly basis donate 440% more to charity over their lifetime than one-time donors.
Review sustaining gift credit card expirations. Once donors sign up as sustaining donors, they don’t always remember to send you an update when their credit cards are expiring. This leads to declined transactions, leaving it up to you to follow up with donors to update their information — possibly missing out on months of sustaining gift donations in the process. Here are some approaches for proactively reviewing sustaining gift credit card expirations so you don’t miss out on those donations:
Set up a monthly recurring email campaign to automatically send sustaining donors a reminder that their credit cards will expire soon.
Remind your sustaining donors via email as many as 60 to 90 days before their credit cards are set to expire to give them time to update their credit card information.
Set up a portal so that sustaining donors can log in and view/update their sustaining gift information and details.
Use a credit card updating service that automatically updates sustaining donors’ credit card renewal dates.
Embed a matching gift tool in your donation form. Adding a corporate matching tool to your peer-to-peer fundraising donation formshelps your peer-to-peer fundraising participants maximize their fundraising and their impact. This, in turn, means more dollars for your mission. Everyone wins. Companies like Double the Donation make it simple to embed their matching gift tool on web pages and donation forms. Double the Donation offers a matching gift software solution that can automate the entire matching gift process on your organization’s behalf. Working with a matching gift service like this makes it much easier for your donors to seek matching gifts and for your nonprofit to track expected gift matches.
Use Google Ad Grants. Google Ad Grants offers eligible nonprofits $10,000 per month of in-kind Google Ads advertising to promote their missions on Google search result pages. This offers a tremendous opportunity for you to promote your nonprofit’s mission, programs, and fundraising campaigns. ReadThe Nonprofit’s Introductory Guide to Google Ad Grants to get started. Also, consider getting expert help in setting up and optimizing your Google Ad Grants. Cathexis Partners offersaffordable services to get you going, make sure you maintain eligibility, and optimize your use of the grant.
Many tools will support these techniques. If you have questions or would like help setting up these approaches for your organization, contact Cathexis Partners.
About Mark Becker and Cathexis Partners: Mark founded Cathexis Partners in 2008 to help nonprofit organizations get the most from their existing technology tools, implement new technology to address gaps, and find the best overall approach to using technology to support their missions. He previously served as director of IT consulting at a fundraising event production company focused on nonprofits. Cathexis Partners helps nonprofits use technology to raise funds and engage supporters more effectively.
https://doublethedonation.com/wp-content/uploads/2022/06/DTD_Cathexis-March-blog-Feature.jpg375750Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2021-03-01 16:25:322025-02-25 15:50:08Five Ways to Make Sure You Don’t Leave Money on the Table with Your Peer-to-Peer Fundraising Campaigns
BetterUnite, an industry-leading fundraising software provider to nonprofits seeking comprehensive solutions, announces Double the Donation will replace Amply as the platform’s exclusive matching gift software provider. Double the Donation and BetterUnite have come together to provide the best-available matching gift automation software to BetterUnite users. This integration allows donors to discover their matching gift eligibility in a simple step, and provides nonprofits the tools they need to see donations double.
“Double the Donation fits perfectly into BetterUnite’s mission to provide the best ecosystem of software solutions the industry has to offer,” says Leya Simmons, Co-founder of BetterUnite. “We both put nonprofit client and donor experience first and that’s why this switch was an easy decision.”
Double the Donation integrates seamlessly with BetterUnite to maximize matching gift revenue for nonprofits and enhance donor experience with the matching gift process. This integration simplifies the matching gift process for donors by guiding them directly from a donation form to a matching gift submission – and creates success for nonprofits by taking care of the heavy-lifting with automated tools that boost matching gift revenue.
“Double the Donation is proud to partner with BetterUnite to expand accessibility to matching gift software for nonprofits,” says Adam Weinger, President at Double the Donation. “Our integration will allow more nonprofits to expand their fundraising operations without detracting from the time and resources they need to advance their important causes.”
With the BetterUnite and Double the Donation integration at their disposal, nonprofit organizations can take their fundraising operations to the next level, ensuring donors are empowered to double their donation and impact with matching gifts.
Activate in Seconds and Start Raising More from Matching Gifts!
You can activate this integration in a few easy steps to start your matching gifts journey with Double the Donation and BetterUnite today. It’s as simple as navigating to the “integrations” tab on your BetterUnite platform, selecting Double the Donation, and entering your public and private API keys provided to you by Double the Donation!
With simple set-up, you can activate this integration quickly and get started with matching gifts today.
Once your integration is live, donors will be able to check their matching gift eligibility from within your donation forms by entering their employer information into the autocomplete search tool, and will be linked directly to their specific employer’s matching gift forms from the confirmation page! This functionality makes driving each match to completion achievable with a simple click for the donor.
Double the Donation goes beyond this primary touchpoint to include email automation for follow-ups, ensuring that no match is missed. Donors will receive guided next steps depending on whether or not they provided employer information within the donation form itself to see their donations and impact on your cause doubled.
Email automation makes follow-ups simple for your organization and provides donors an additional chance to get their donation matched!
This feature will ensure your organization is able to maximize matching gift revenue and educate donors with minimal effort!
Drive More Matching Gifts to Completion with Double the Donation!
The Double the Donation and BetterUnite integration will equip your organization with the tools it needs to boost matching gift revenue and provide a streamlined experience for donors giving to your organization’s cause.
Check out some of these features from the Double the Donation-BetterUnite integration:
Identify more matching gift revenue opportunities: Double the Donation enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities Double the Donation discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let Double the Donation automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that Double the Donation can handle the rest.
Ready to get started on your matching gifts journey? Request a demo today and be sure to mention you use BetterUnite when you request!
About BetterUnite: BetterUniteprovides industry leading fundraising software to all nonprofits in one comprehensive solution for free. BetterUnite was built to make life and work easier for mission-driven organizations. Rather than using multiple independent and costly fundraising software platforms, BetterUnite has created the very best of fundraising and donor management modules so that you can fund faster, all in one place. Simply put, BetterUnite is your one-stop-shop for reaching your fundraising goals. For more information on BetterUnite, visit https://www.betterunite.com/.
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Double the Donation integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts.
https://doublethedonation.com/wp-content/uploads/2021/02/BetterUnite-Announces-360MatchPro-by-Double-the-Donation-as-Exclusive-Matching-Gift-Software-Provider-1.png4401220Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2021-02-23 18:48:062025-03-05 15:13:23BetterUnite Announces Double the Donation as Exclusive Matching Gift Software Provider
Double the Donation, the leading provider of matching gift and volunteer grant solutions to nonprofits, is excited to announce the integration of its Double the Donation corporate matching gift solution with Hopsie, a fundraising platform dedicated to inspiring action.
“We are a fundraising platform that inspires action by sharing the stories of our nonprofit clients and helping them inspire their audience,” says Alex Morse, CEO of Hopsie. “By integrating with Double the Donation, we’re able to offer Hopsie users a way to raise more with little effort so they can focus on making their stories heard.”
Double the Donation enables nonprofits to take advantage of the underutilized matching gift space by providing their donors with an opportunity to search their company name, find their eligibility, and get their gift matched by their employer. The automated search tool maps donors’ entries to their employer and the Double the Donation plugin provides a direct pipeline to the appropriate company gift matching request form. The entire process is automated, freeing up organizations’ time so they can dedicate their efforts to creating positive change in the communities they serve.
“We’re proud to assist in Hopsie’s mission to help organizations reach their full fundraising potential so they don’t have to worry about where the money for their efforts comes from,” says Adam Weinger, president at Double the Donation. “With our automated follow ups and easy-to-use data, Double the Donation makes sure nonprofits’ efforts go to the things they really care about.”
Hopsie has enhanced both functionality and customer experience by substituting the previous Amply solution with the solution from Double the Donation. With the new integrated solution, Double the Donation and Hopsie now offer nonprofits the opportunity to claim the billions of dollars in matching gift revenue left on the table each year.
Activate in Seconds and Start Raising More from Matching Gifts!
Activating Double the Donation for your Hopsie forms is quick and simple: just navigate to your Hopsie editor, enter your public API key, and click “Enable” to get up and running! Once you’re all done with setup, you’ll see the autocomplete search tool on your donation page and the matching gift plugin on the confirmation screen.
Easily set up your integration with you public API key.
With your Double the Donation and Hopsie accounts linked, donors will now be able to discover their match eligibility and go straight to their matching gift request form after they complete a donation to your organization. Double the Donation has found that a third of donors who are encouraged by the possibility of a match are likely to donate a higher dollar amount than they originally intended! That’s why the Double the Donation tool informs donors of their eligibility during the giving process. That, paired with easy next steps to submitting their match request to their employer, makes the Double the Donation and Hopsie integration a key value-add for nonprofit clients.
Donors can search their company name in the autocomplete search tool.
Minimizing the effort donors have to make to get their gift matched maximizes the chances of your org seeing not only matches to your donor’s contributions, but larger individual donations as well.
Drive More Matching Gifts to Completion with Double the Donation!
$4-7 billion in matching gift revenue goes unclaimed each year. That’s money corporations set aside specifically for the nonprofits their employees support! Make sure your organization is claiming some of those funds with the Double the Donation and Hopsie integration.
Hopsie and Double the Donation are dedicated to offering organizations great value with little to no complicated IT work, time, or effort on the nonprofit’s part. Take the stress out of gift matching with our features:
Identify more matching gift revenue opportunities: Double the Donation enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities Double hte Donation discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let Double the Donation automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that Double the Donation can handle the rest.
Don’t wait to get started – request a personalized demo today and make sure you mention you use Hopsie when you request!
About Hopsie: Hopsie is a white label fundraising application that provides nonprofits with emotionally compelling donation forms, crowdfunding tools, peer to peer fundraising, and automated communications. Backed by an experienced team of nonprofit founders, each feature was built thoughtfully and with the purpose of helping nonprofits save time and money, so that they can focus their efforts on the incredible work that they do.
About Double the Donation: There’s an unnecessary gap between fundraising organizations and corporate giving programs, to the tune of $4-7 billion in unclaimed matching gift revenue annually. Double the Donation helps nonprofits and educational institutions increase fundraising from corporate matching gift and employee volunteer grant programs. Double the Donation maintains a database of employee matching gift and volunteer grant programs. With more than 20,000 entries in the database, Double the Donation presents match-eligible donors with their company’s specific program requirements, including a direct link to their company’s online matching gift submission portal or PDF download.
https://doublethedonation.com/wp-content/uploads/2022/06/Double-the-Donation-Hopsie-Feature.png290775Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2021-02-16 16:48:402025-02-25 17:57:31Hopsie Chooses Double the Donation for Integrated Matching Gift Solution
Double the Donation and Raklet are pleased to announce their new matching gift integration partnership. This duo has come together to help organizations earn more revenue through employer matching gifts, one of the most popular forms of corporate philanthropy. Through this partnership, Raklet users can take advantage of Double the Donation by Double the Donation, the industry’s leading provider of automated matching gift software.
Double the Donation integrates seamlessly within the Raklet platform to help nonprofits identify match-eligible donors and drive their matching gift requests to completion. By automating the gift matching process from start to finish, this integration can help organizations take advantage of the $4-7 billion offered in matching gifts each year.
“Double the Donation provides a perfect matching gift solution for our clients – it is simple, automated and effective,” said Gercek Karakus, CEO of Raklet. “Double the Donation has really provided an opportunity for nonprofits to grow through this integration.”
Double the Donation works with Raklet confirmation forms to identify which donors qualify for matching gift programs. Then, through automated yet personalized outreach, it provides donors with simple ways to submit a matching gift request without any unnecessary effort. This makes it easy to educate donors and earn more matching gift revenue for your organization.
“We are so excited to work with Raklet and bring matching gift automation to their platform,” said Adam Weinger, President of Double the Donation. “Our tools make it easy to raise more in matching gifts without calling on nonprofits to chase down matching gift funds. This automated system allows nonprofits to earn more without any extra effort – so they can focus on the causes they care about.”
Through a simple and seamless setup process, Raklet users will be able to close the donor awareness gap and fuel their matching gift funds with Double the Donation.
Activate in Seconds and Start Raising More From Matching Gifts!
Double the Donation works with Raklet confirmation forms to grow matching gift revenue for your organization. The setup process is simple, so your organization can get up and running in no time!
First, you can navigate to the App Store from within your Raklet platform. You will then see the “Double the Donation” integration, which will prompt you to enter your Double the Donation credentials.
Activating this integration will add the Double the Donation search tool to your Raklet confirmation forms. This will allow donors to search for their company name from the Double the Donation database directly after submitting their donation. This database is composed of tens of thousands of corporate matching gift programs – making it easy to map your donor to their employer’s program.
Once the donor selects their matching gift program from the streamlined search tool, they will receive a direct link to their matching gift submission form along with their program’s matching gift guidelines – meaning they can start the matching gift process with just one click!
Double the Donation also automates matching gift outreach to serve as an additional donor touchpoint after the donation process. Through this automated system, your organization can send customizable emails that also contain direct links to donors’ matching gift submission forms. This provides them with an additional chance to learn about matching gift opportunities and begin their submission process.
These automated avenues make it easier than ever to educate donors and drive revenue through employer gift matching programs!
Drive More Matching Gifts to Completion with Double the Donation!
Double the Donation uses specialized functionality to fuel your fundraising initiatives! It can:
Identify more matching gift revenue opportunities: Double the Donation enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities Double the Donation discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let Double the Donation automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that Double the Donation can handle the rest.
Ready to get started? Schedule a personalized demo to see how Double the Donation could help your organization raise more matching gift funds.
About Raklet: Raklet is an all-in-one non-profit management software that allows you to engage with volunteers and donors in a meaningful, digital way. On top of a powerful CRM, you can create fundraising campaigns, send emails and SMS, organize events & sell tickets, have your private social network and your own branded mobile app, and much more. It’s a simple and easy way to increase community engagement and grow your non-profit organization. To learn more, visit the Raklet website.
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Double the Donation integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more, visit https://doublethedonation.com/get-a-demo/
https://doublethedonation.com/wp-content/uploads/2021/02/Double-the-Donation-and-Raklet-Partnership.png5801550Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2021-02-10 16:42:342025-03-05 15:09:09Raklet Chooses Double the Donation as Exclusive Matching Gift Software Provider
Double the Donation and GiveForms are pleased to debut their technical software integration. This duo has come together to provide nonprofits with advanced matching gift automation through Double the Donation, the leading provider of matching gift and volunteer grant software.
Nonprofits already utilize the intuitive, human-centered design of GiveForms donation pages to delight donors and grow their mission. Now, these organizations can add matching gift automation to their list of GiveForm features to begin targeting the $4-7 billion in matching gift funds that go unclaimed each year.
“Donations are the lifeblood of nonprofits and one of the primary tools empowering them to make an impact—we’re always looking for ways to maximize their revenue” said Philip Lester, Founder of GiveForms. “Double the Donation automates corporate gift matching for individual donors helping them to raise more. It’s an essential tool for nonprofits and a no-brainer for us to integrate into GiveForms.”
Double the Donation’s software discovers match-eligible donors during the donation process, and then works to provide them with simple steps to complete their matching gift submission forms. This automated process can lead to doubled or even tripled donation amounts without calling on donors to contribute more of their own dollars.
“GiveForms is a high-converting, digital fundraising tool, and we are so excited to add Double the Donation to their list of available features.” said Adam Weinger, President of Double the Donation. “We strive to help nonprofits take advantage of the billions of dollars offered in matching gifts, and through this partnership, we can empower these organizations to make a major difference for their mission.”
Activate in Seconds and Start Raising More from Matching Gifts!
The Double the Donation and GiveForms integration uses a basic set-up process so that you can start harnessing matching gifts with just a couple of clicks. To get started, simply navigate to your GiveForms “Integrations” page and select “Connect to 360MatchPro”.
Then, you can simply enter your API keys to activate your matching gift integration! Once you’re up and running, the Double the Donation search field will appear on your donation forms, allowing donors to search for the name of their employer to discover match eligibility. This search bar even accounts for typos, parent companies and subsidiaries, making it easy for the donor to select the correct company. Once the donor submits their donation, they can access a direct link to their matching gift request form and guidelines directly from the confirmation page.
Your matching gift fundraising doesn’t stop there – Double the Donation can also automate matching gift outreach, making it easy to follow up with donors post-transaction. This can be hugely beneficial considering that employing multiple approaches to identify match-eligible donors results in 77% more identified match-eligible donations.
These automated yet customizable messages can include a direct link to your donors’ matching gift forms or a link to discover matching gift eligibility depending on how the donor used the streamlined search tool during the donation process. This additional donor touchpoint allows your team to double or even triple match eligible donations without any unnecessary effort!
Drive More Matching Gifts to Completion with Double the Donation!
Double the Donation uses specialized functionality to fuel your fundraising initiatives! It can:
Identify more matching gift revenue opportunities: Double the Donation enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities Double the Donation discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let Double the Donation automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that Double the Donation can handle the rest.
Interested in learning more? Schedule a personalized demo to see how matching gifts could impact your organization.
About GiveForms: GiveForms uses human centered design and powerful donor psychology methods to help you raise more. Provide your donors a best in class giving experience with minimal steps and friction. With a focus on intuitive, human-centered design, their goal is to help you maximize your online giving. Learn more at https://www.giveforms.com/
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Double the Donation integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more, visit https://doublethedonation.com/get-a-demo/
https://doublethedonation.com/wp-content/uploads/2021/02/Double-the-donation-giveforms-partnership-announcement.png5801550Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2021-02-03 16:45:402025-03-05 15:21:45GiveForms Announces Matching Gift Functionality Through Double the Donation
Givebutter, one of the fastest growing providers on online crowdfunding, peer-to-peer, and online fundraising resources, can now provide their nonprofits, educational institutions, and other fundraisers with Double the Donation’s tools. With the matching gift integration, donors giving through Givebutter can automatically discover their matching gift eligibility and double their impact by getting their donation matched.
“We’re all about providing nonprofits and other fundraisers awesome fundraising tools they’ll actually love using, and matching gifts fit perfectly in that mission,” says Max Friedman, CEO and Co-founder at Givebutter. “That’s why we’re so excited to partner with Double the Donation and offer this new functionality.”
Each year, $4-7 billion in matching gift revenue goes unclaimed because donors are unaware of the opportunities they have to get their gift matched by their employer. Double the Donation focuses on closing that awareness so impact-driven donors can increase their contribution by double or even triple the amount.
“Partnering with Givebutter is a more-than-natural fit for the Double the Donation mission,” says Adam Weinger, President at Double the Donation. “Our goals are as aligned as they are simple: help nonprofits and educational institutions raise more money without the pain of complicated tech work.”
With the industry’s leading matching gift tools integrated into Givebutter campaign and donation pages, organizations can make sure that each matching gift opportunity is identified and followed up on with minimal effort.
Activate in Seconds and Start Raising More from Matching Gifts!
The integration of Double the Donation into Givebutter forms is a seamless process you can complete in a matter of seconds. It’s as simple as going to your Integrations tab on your Givebutter platform and getting set up with your Double the Donation API keys! No complicated IT work required.
Get set up with Double the Donation in a matter of minutes.
Once you have your Double the Donation tool live on your Givebutter forms and campaigns, donors will be able to search their company name and find their matching gift eligibility using the autocomplete search tool. With 1 out of 3 donors more likely to donate more money when a match is offered, you’ll want to make sure those donors find out their status sooner than later!
Following up with those donors is equally important. That’s why the Double the Donation and Givebutter integration also makes sure that no donor walks away from the giving process without an opportunity to go straight to their matching gift form or employee portal! Identifying those eligible matches is just step one—making sure donors have an easy pathway to getting their gift matched is the final piece of the puzzle.
Donors can discover their match eligibility right from their Givebutter donation form.
You can take advantage of Double the Donation’s automated email functionality to create that extra touchpoint for your donors. The more opportunities you give donors to get their gifts matched, the more likely you’ll see those matches rolling in! With the ease of use for both you and your donors, gift matching becomes a no-brainer.
Drive More Matching Gifts to Completion with Double the Donation!
Givebutter and Double the Donation are dedicated to creating a simple and effective experience for clients and donors alike. With the new integration of Givebutter’s online fundraising software and Double the Donation’s advanced matching gift tools, nonprofits, schools, and other fundraisers alike can increase the impact of their campaigns by adding corporate matching gifts to their fundraising strategy.
Check out some of these features from the Double the Donation-Givebutter integration:
Identify more matching gift revenue opportunities: Double the Donation enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities Double the Donation discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let Double the Donation automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that Double the Donation can handle the rest.
Ready to get started on your matching gifts journey? Request a demo today.
About Givebutter: Givebutter, established in 2016, is a fundraising technology company based in Washington, D.C., powering millions in online donations, fundraising campaigns, and ticketed events for more than 15,000 charitable causes around the world. Combining industry best practices such as Peer-to-Peer with innovative technologies like Venmo, Givebutter helps organizations raise more, increase engagement, and grow supporter bases over time – particularly amongst younger generations. Thanks in large part to its transparent pricing and beautifully designed user interface, Givebutter has become one of the fastest-growing and best-rated nonprofit technology platforms, according to Software Advice Frontrunners and G2 (2020). For more information on Givebutter, visit https://givebutter.com.
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Double the Donation integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts.
https://doublethedonation.com/wp-content/uploads/2021/01/Double-the-Donation-Givebutter-feature.png5801550Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2021-01-26 16:50:402025-03-05 15:51:10Givebutter Debuts Advanced Gift Matching Automation with Double the Donation
Higher Ed Fundraising Platforms & Matching Gifts: Support Your Institution with 360MatchPro
You know better than anyone that planning a university fundraising campaign can feel a bit overwhelming. With many moving parts and ever-changing components, it’s important to find a fundraising tool that can support your school every step of the way. Luckily, if you’re a higher ed fundraiser, then we’ve got your back! 360MatchPro by Double the Donation, the leading provider of matching gift automation software, integrates with the best university fundraising platforms, allowing your institution to raise more and take advantage of the $4-7 billion in matching gift revenue left unclaimed each year.
So as you consider which higher education fundraising solution to use during your next campaign, check out this list of the top platforms that support your institution through the robust matching gift power of 360MatchPro. Happy fundraising!
GiveCampus is a fundraising and volunteer management platform designed to help educational institutions to raise more money from more donors. This platform has facilitated over $1 billion in charitable giving to schools through innovative and effective fundraising avenues. GiveCampus specializes in giving forms, volunteer management, and educational peer-to-peer fundraising, an approach that can be 300x more effective than institutional asks.
GiveCampus provides both software solutions and educational resources to help schools reach their fundraising goals.
Through the GiveCampus platform, your school can also automate the matching gift process from start to finish through 360MatchPro by Double the Donation. This can help your school double or even triple match-eligible donations!
Why We Love GiveCampus
GiveCampus boasts impressive resources, such as:
Tailored and easy-to-use giving forms that reduce friction and increase donor conversion.
A wealth of best practice materials, such as this Giving Day Guide, to help your school maximize fundraising efforts.
An integration with 360MatchPro that allows donors to identify themselves as match-eligible during the donation process, then be automatically provided with their matching gift submission form and actionable next steps.
Matching Gifts and GiveCampus
360MatchPro by Double the Donation is the only corporate matching gifts tool that is integrated into the GiveCampus platform. Using a simple activation process, your school can add the 360MatchPro search field directly to your GiveCampus donation pages. This search field allows donors to type in the name of their employer to check for match eligibility. This search tool is smart – it suggests company names, parent companies and subsidiaries as the donor types. This solution then provides the donor with matching gift information after the contribution has been completed – leading to a frictionless donation process.
After the donation has been completed, you can easily provide donors with the link to their matching gift submission form and program guidelines. You can also automate personalized matching gift emails that provide eligible donors with a direct link to their matching gift request form.
Anthology is an educational fundraising solution that offers an interconnected suite of modules to empower institutions to maximize fundraising while creating meaningful constituent relationships. Their platforms includes impressive avenues to increase engagement, such as web content management, marketing communications, online giving, event management, e-commerce, and social media integration.
Anthology was designed for educators, students and higher education professionals to elevate fundraising and inform decision making while maintaining effective supporter engagement.
Anthology offers a host of features to accomplish educational fundraising goals, including an integration with the leading matching gift software provider, Double the Donation. Through Anthology and 360MatchPro, institutions can maximize revenue through employer gift matching.
Why We Love Anthology
On the Anthology platform, your institution can:
Manage institutional data from a variety of touchpoints to help advance your mission.
Automate the matching gift process from start to finish using 360MatchPro!
Matching Gifts and Anthology
360MatchPro integrates directly into the Anthology platform for a simple setup process. Once your school is up and running, you can add the 360MatchPro search field to your Anthology donation forms. This feature uses autocompleted suggestions to allow donors to identify themselves as match-eligible – meaning your school can track matching gift opportunities directly from the donation process.
Using this matching gift data, 360MatchPro then goes to work providing your match-eligible donors with direct links to submit their employer matching gift requests. You can automate yet customize this matching gift outreach to ensure that your school drives matches to completion without any unnecessary effort.
Blackbaud works with a variety of organizations to empower them to overcome their greatest challenges and achieve transformative outcomes. In the higher education space, Blackbaud offers innovative solutions designed to connect your entire campus while increasing revenue, driving efficiency, and deepening meaningful engagement.
Blackbaud specifically provides cloud software, online services, expertise and data intelligence to help organizations of all sizes achieve transformative outcomes.
The 360MatchPro integration works alongside Blackbaud solutions to deliver impactful matching gift fundraising automation and resources. Through this technical integration, schools can earn more in matching gifts without any unnecessary lift.
Why We Love Blackbaud
Blackbaud works with educational institutions to:
Drive efficiency by connecting fundraising solutions, education management, award management and more through integrated cloud solutions.
Provide online resources that are specifically tailored to academic fundraising and constituent management.
Increase their matching gift revenue through Double the Donation’s 360MatchPro.
Matching Gifts and Blackbaud
360MatchPro integrates with a variety of Blackbaud solutions. These systems allow your institution to automate the matching gift process, making it simple to fuel your school’s fundraising through employer matching gifts. The Blackbaud and 360MatchPro integration also tags and tracks match-eligible donors, allowing you to follow the entire matching gift process from start to finish – and then use these insights to craft efficient and effective matching gift campaigns.
360MatchPro automates donor outreach, providing your contributors with simple avenues to submit a matching gift request. These messages are completely customizable, so your organization can retain its own voice and branding through this communication stream. This integration seamlessly educates donors and drives matching gifts for your institution.
Salesforce is a cloud-based platform that provides customer relationship management services along with a suite of enterprise applications focused on marketing solutions, customer service, and more. Their extensive platform is easy to use and it can help your institution improve donor experience, make insightful decisions and even accelerate productivity.
Salesforce offers a variety of products for fundraisers, helping changemakers accelerate their impact and engage deeply with constituents.
Salesforce AppExchange offers thousands of solutions including 360MatchPro. This integration can be activated in seconds, and it combines Salesforce’s data management with 360MatchPro’s leading gift match technology – resulting in an efficient and effective fundraising avenue!
Why We Love Salesforce
Salesforce can advance your mission through:
The Power of Us Program that gives educational institutions and nonprofits access to Salesforce tools to expand fundraisers’ impact.
The robust Salesforce blog that covers important topics related to fundraising, data management and more.
A powerful matching gift integration with 360MatchPro!
Matching Gifts and Salesforce
Salesforce integrates seamlessly with 360MatchPro to help your institution harness the power of matching gifts. By simply linking your Salesforce account to 360MatchPro, your organization can configure integration settings and begin identifying match-eligible donors and driving their matching gift requests to submission. Once the integration has been activated, the 360MatchPro solution will pull donation data from your Salesforce CRM. This will allow 360MatchPro to begin identifying match-eligible donors.
360MatchPro can then automate outreach to track donor eligibility and map constituents directly to their appropriate matching gift submission form. Your school can easily customize these messages to include your institution’s personalized branding.
Ellucian is one of the leading providers of software and services built to empower higher educational institutions to enhance operations and enrich the student experience. Their wide range of solutions were designed to help you stay agile, reduce costs, and integrate information across your institution.
Ellucian works across institutional departments to provide an all-encompassing software solution that modernizes your campus and improves your higher education processes.
Their wide range of technologies and services also includes an integration with 360MatchPro by Double the Donation. Through this partnership, your institution can maximize matching gift outreach and revenue through a simple, streamlined solution.
Why We Love Ellucian
Ellucian empowers your institution to:
Build lifelong advancement relationships with their powerful CRM.
Take advantage of employer matching gifts, one of the most underutilized fundraising avenues, through a simple integration with 360MatchPro.
Matching Gifts and Ellucian
With the Ellucian Ethos integration, 360MatchPro can be activated within minutes, allowing your school to seamlessly kick off their matching gift automation. This integration allows your institution to track match-eligible donors and provide them with direct links to submit a matching gift request. If your school uses customer experience webpages with CRM Advance, then the 360MatchPro search field can be simply added to those pages to identify more match-eligible donors.
360MatchPro uses its innovative automated email streams to follow up with donors and provide them with a direct link to their matching gift request form. This means that your organization could double or even triple match-eligible donations without having to dedicate any extra time or resources – leading to greater revenue with no extra work.
AlumnIQ is an online engagement platform designed for today’s higher education fundraisers. With mobile, integrated and personalized features, this platform can help your university effectively implement programs and service constituents for increased engagement and greater results.
AlumnIQ provides a variety of features related to events, giving, marketing, volunteering, reunions and more so that your organization has everything it needs to improve operations and engagement efforts.
This platform even offers a seamless integration with 360MatchPro by Double the Donation so that your institution can increase matching gift revenue easily and efficiently.
Flexible, content-forward giving pages to drive donations
A robust automated matching gift integration with 360MatchPro!
Matching Gifts and AlumnIQ
360MatchPro integrates seamlessly with AlumnIQ for impressive matching gift results. By simply entering your 360MatchPro credentials in the AlumnIQ platform, you can activate the solution and begin driving matching gift revenue. Once you’re up and running, 360MatchPro will begin identifying match-eligible donors during the donation process by prompting donors to search their company name in a streamlined search tool. Then, 360MatchPro provides a simple next step to begin the matching gift process directly on your confirmation screen – making it easy for donors to double donations immediately after the donation process.
360MatchPro even automates personalized messages to donors, prompting them to submit a matching gift request. These emails are completely customizable, and they allow donors to easily access their employer matching gift submission form. With AlumnIQ and 360MachPro, your organization can begin harnessing matching gift revenue in no time.
Wilson-Bennett Technology is an efficient and effective phonathon service that inspires, educates and implements the best practices for fundraising campaigns. They work with both alumni and students to strengthen university connections and community in the fundraising phonathon space.
WBT offers a variety of calling services so that you can find the best option for your university’s fundraising goals. These plans provide solutions that might include online reporting, database management, and even live credit card processing.
The 360MatchPro solution works seamlessly with WBT to help your school harness the robust fundraising power of matching gifts during your next phonathon campaign.
Why We Love Wilson-Bennett Technology
WBT works with your institution to:
Increase productivity through high database accuracy, contact rates and segmenting precision.
Craft on-campus phonathon programs, off-campus calling, membership calling, admissions calling and software leasing services – each tailored to your school’s needs.
Grow matching gift funds through a 360MatchPro integration.
Matching Gifts and Wilson-Bennett Technology
Wilson-Bennett Technology’s solution, DonorConnect, integrates directly with 360MatchPro for a seamless matching gift experience. Using this integration, your school can identify match-eligible donors during the call process by simply finding out where your donors work. Your call agent can then instantly find specific matching gift program guidelines that explain how the donor can double their contribution through employer gift matching!
360MatchPro also automates matching gift emails to be sent to donors after the call has been completed. These messages contain a direct link to the employer’s matching gift submission form – meaning your donor could start the matching process with just one click. Your school can completely customize these emails and automatically add important matching gift details and guidelines.
8. Almabase
Almabase is an all-in-one alumni management software that specializes in peer-to-peer crowdfunding, event management and alumni engagement. Their robust solutions are known for increasing engagement and fostering relationships.
Almabase provides educational institutions with solutions for email marketing, event registrations, alumni directories, and alumni websites so that you can keep all your information and outreach in one place.
Almabase also integrates with 360MatchPro by Double the Donation so that your school can easily leverage matching gift funds within your current fundraising strategy.
Why We Love Almabase
Almabase provides institutions with impressive resources, such as:
Simple online donation forms that delight donors and increase engagement.
Their active and innovative online blog that covers a wide range of fundraising categories.
A technical integration with 360MatchPro by Double the Donation, the leading provider of employer matching gift automation software.
Matching Gifts and Almabase
360MatchPro is the exclusive matching gift software within the Almabase platform. Simply integrate 360MatchPro with your Almabase account, and begin driving donations through employer gift matching! After a donor completes their donation, they will see a streamlined search field on their confirmation screen. This field allows the donor to search for the name of their employer, providing simple suggestions within the drop down menu.
If the donor is match-eligible, 360MatchPro can send customizable emails that contain specific matching gift information along with a direct link to the donor’s matching gift submission form. Even without employer information, 360MatchPro can send messages that educate donors and even guide them to their employer’s matching gift request form. This makes is easy to provide donors with simple streamlined steps to double or even triple their donation!
Custom Donations is a simple plugin that keeps donations flowing. This innovative solution allows your university to welcome supporters with swift and secure technology that is completely tailored to your unique fundraising needs. With multiple giving options and advanced functionality, Custom Donations is an ultimate platform for donor engagement and retention.
Custom Donations was build by fundraisers for fundraisers so that you can empower your giving team with effective and easy-to-use technology.
Using Custom Donations, your school can also take advantage of 360MatchPro to double donations with employer matching gift programs!
Why We Love Custom Donations
Custom Donations offers:
Simplified data reconciliation so that you can minimize data syncing and maximize actionable insights.
360MatchPro works alongside Custom Donations to take your gift matching revenue to the next level. The activation process takes just a couple of clicks so that your school can easily start maximizing matching gift revenue. This solution then allows your institution to identify match-eligible donors directly from your giving forms, making it easy to tag and track matching gift opportunities. Following a donation, the donor can access a direct link to their matching gift submission form and guidelines from the giving page confirmation screen – so they can easily submit a matching gift request!
360MatchPro and Custom Donations even work to automate customizable messaging to your supporters. Using several automation avenues, your institution can send out matching gift emails that contain a direct link to your donors’ matching gift submission forms. This provides another simple touch point for your organization to double donations through employer gift matching.
Community Funded is a digital fundraising and engagement platform designed by and for education, non-profit, and healthcare fundraising organizations. Community Funded seamlessly plugs into your existing website, payment gateways, and workflows to make things easier for your institution. Their all-in-one fundraising solution is designed to take your organization’s fundraising to the next level by growing your donor network and connecting them to your greatest needs.
The Community Funded platform allows users to build their own fundraising campaigns or choose to utilize the highly specialized Community Funded Services team to execute all their marketing needs.
Community Funded also integrates with 360MatchPro by Double the Donation to provide institutions with the opportunity to maximize their revenue through employer gift matching.
Why We Love Community Funded
Community Funded equips your institution with:
Customizable landing pages for your campaigns and events that can be repurposed across giving initiatives
The option to gamify your giving experience with challenges and participation awards
Double the Donation’s industry leading automated gift matching software, 360MatchPro
Matching Gifts and Community Funded
360MatchPro seamlessly integrates across the Community Funded platform to make the setup process quick and easy for your institution. Once you’ve activated your account and entered your credentials,the 360MatchPro tool will identify eligible donors and follow up with them to get their gift matched as soon as they submit their initial gift.
360MatchPro uses a streamlined search tool to help donors identify their gift matching eligibility when they enter their company name. After their entry is stored by the search tool, donors can find more detailed information about their company’s program as well as a link to their matching gift request form straight from their Community Funded confirmation page.
Clients can also be connected to the gift matching process after the donation has been completed via automated email outreach powered by 360MatchPro and completely configured by the client. Eligible donors and those with unknown eligibility can both receive these emails, making it even easier for clients to identify and catch as many eligible matches as possible.
All in all, it’s important to take careful time and consideration to choose a fundraising platform that fits the needs of your institution. Using one of these top platforms with their 360MatchPro integration is a great way to plan a successful fundraising campaign that includes the power of matching gift automation – leading to greater revenue without greater effort.
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts.
Fundraising for any nonprofit organization can be daunting. There are various ways in which an organization can go about asking donors for money. However, there is one fundraising channel that has proven to be successful time and time again in terms of engaging donors: direct mail.
As a marketing tool, direct mail can be more appealing due to its physical format and personalized content. If you or your nonprofit organization have decided to use direct mail to reach donors, you’ve made a smart choice. However, fine-tuning the structure and content of a fundraising letter can be complex and tedious. Here are five best practices that will make your direct mail development manageable while also improving its quality:
1. Customize your fundraising letter templates.
When launching your direct mail campaign, you want to make sure that your fundraising letter is impactful, appealing, and organized. One of the most important aspects of writing a great fundraising letter is choosing and customizing the right template. Most fundraising letter templates include some variation of these six pieces:
Salutation
Opening
Cause
Anecdote
Image
Call to action
When choosing the right template for your appeal, make sure that it represents what you want to highlight for your fundraising. For example, perhaps you’ve already sent out your initial fundraising letter and you wish to follow up with a matching gift request. In that case, use an acknowledgment letter that thanks the donor for their contributions and encourages them to research their matching gift eligibility through their employer.
The fundraising template you use sets the tone for how you promote your cause. Your fundraising letter, in a sense, is an extension of the brand image that you wish to create for your nonprofit. Regardless of what that image looks like, your template should allow your letter to be concise, easy to read, and attention-grabbing. After all, you want your donor to acknowledge the letter as an exciting opportunity rather than just another piece of snail mail.
For example, you could include an important statistic relating to your mission or add a quote or slogan that summarizes your cause. Organizing your template ultimately makes it easier to communicate your message and get the response you’re looking for.
2. Include a section about matching gifts.
Matching gifts are essential for maximizing your nonprofit donations. This type of corporate philanthropy consists of donations made by a donor’s employer in response to a gift made by the employee. This is a fantastic way to double (or even triple!) your existing donations, but it’s often overlooked by donors and nonprofits alike.
Therefore, it’s a good idea to educate your supporters about the prevalence and power of matching gift programs. Usually, you’ll ask them to contact their employer for eligibility and any necessary forms to fulfill the gift request (as each corporation has its own set of matching gift guidelines). However, matching gift software can simplify this process by easily providing donors with information about their employer’s giving programs.
Overall, matching gifts have several benefits for nonprofits, corporations, and donors alike. For the donors, matching gifts come at no additional cost but allow them to see the impact of their donation go twice as far. In addition, the company can get recognition for corporate social responsibility, which improves its reputation and provides them with tax cuts.
Finally, for nonprofits, matching gifts can increase revenue while also aiding them in segmenting their donor database. By connecting donors to certain companies, nonprofits can obtain valuable insights on how to further customize and curate content for their audience. Make sure you send out your matching gift appeals for these reasons and more.
3. Strategically curate your greeting and P.S.
Curating content is important—especially when the end of the year approaches. It allows you to personalize the direct mail content for your donor. The more you personalize a direct mail letter, the more you motivate your donor in supporting the cause.
Personalization means not only explaining how the cause is relevant to the reader but also using language and terminology that resonates with them. There are few better opportunities when it comes to personalizing your content than the greeting and P.S.
When drafting your direct mail appeals, it’s important to recognize that your recipients are likely going to skim the text. And when readers scan a letter, studies show that they typically jump straight to the P.S. after the opening.
Therefore, when writing your greeting and P.S., be sure to effectively communicate the feeling you want to create in your donor. If you want your donor to feel close to your nonprofit, you may adopt an informal and casual tone in your greeting and P.S. Perhaps you want them to read the letter as if they were receiving it from a close friend. You can then conclude your P.S. with a joke that will make them smile.
This section can also include additional information that can get the donor more involved in the cause. It can be a minor suggestion based on the specific donor, or it can be a reference to a website/organizational resource. In short, the greeting and P.S. are the main components of the letter that donors remember; that’s why it has been used in sales-boosting for so long. Ask yourself what impact you want to have on the donor, and make your opening and closing statements reflect that.
4. Wrap up with a clear and concise CTA.
Once you have explained your cause and its current state, you must bring your letter to a close with a strong call to action (or CTA). The CTA is the most important part of your direct mail when it comes to asking for donations.
This is where you highlight the exact purpose and importance of your donor’s contribution to the cause. Here you must be specific with what action you demand from your donor. You’ve already detailed the broader scope of your organization’s efforts, and now it’s time to hone it down to one ask. It can be for monetary gifts, volunteer time, matching gift requests, or even event sign-ups.
Whatever your ask is, just make sure that you tie it back to that larger purpose. State why your intended action is necessary to push the cause forward. For example, you can write, “with your donation of $100 dollars, you can feed a struggling family of four for a month. ” This puts a tangible incentive along with your donation request to make the reader more likely to form an emotional connection.
The CTA can and should be used repeatedly throughout the body of your fundraising letter to improve results. The effectiveness of your CTA depends on how well you get your point across and its sense of urgency. You should make the donor feel like they are an extension of the organization. In other words, they must take action because any choice they make can have a large impact on the cause—and the good of the constituents depends on them.
5. Work with a dedicated direct mail fundraising platform.
Now that you understand the importance of an effective direct mail fundraising strategy, you must find the proper platform to meet your needs. Specifically, you’ll want to look for a platform that provides the tools and accessibility you need to craft your letter and maximize your ROI.
When finding a direct mail platform, you will notice how there are several companies that specialize in nonprofit direct mail, each having its own set of pros and cons in their services. Here are some of the features and considerations you may want to look out for:
Low costs: Using direct mail can come with hefty start-up costs. As a nonprofit organization, you want to minimize the amount of spending on utilities and resources in order to maximize your investment in the cause. With the right direct mail fundraising platform, you can actually save money by paying less than you would on envelopes, ink, and stamps.
Experience and reputation: An experienced partner is necessary for any nonprofit using direct mail, but especially for smaller organizations that might not have a ton of history in the fundraising space. If funding is low, you’ll need a partner who can guide you in utilizing the right tools to market your organization effectively.
Tools and resources: Try to find a partner who’s direct mail platform has the right services for your organization. For example, let’s say your nonprofit is looking to increase your matching gift revenue. A company such as Double the Donationmay be a good fit for you since the platform is dedicated to automating the matching gift outreach process and maximizing your corporate dollars. However, if you’re looking for a more generalized direct mail platform, you might want to take a look at GivingMail’s services.
When you find the right fundraising partner for your organization, you lay the groundwork for strategic direct mail marketing success. Plus, you can save time, money, and effort that can then be reinvested into your mission. It’s a win-win!
All in all, direct mail fundraising appeals have significant potential to raise unlimited dollars for mission-driven organizations like yours. When you use customizable templates, promote matching gifts, include strategically crafted greetings, P.S., and calls to action, and find the right fundraising partner, you’re sure to see revenue flying in in no time. Good luck!
This guest post was contributed by Grant Cobb of GivingMail.
Grant Cobb is a fundraising specialist with over 6 years of experience in the nonprofit space. Currently the head of marketing and analytics at GivingMail, he is a huge proponent of data-driven decision making and the push to bring high-level analytics and fundraising to all.
https://doublethedonation.com/wp-content/uploads/2022/06/GivingMail_Double-the-Donation_Direct-Mail-Appeals-for-Nonprofits-5-Best-Practices.jpg285725Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2021-01-05 02:59:282025-02-25 15:51:54Direct Mail Appeals for Nonprofits: 5 Best Practices
Double the Donation and GiveWP are pleased to announce their technical software integration! This duo has partnered to bring matching gift automation to GiveWP clients. Using the industry leading matching gift tool by Double the Donation, organizations will be able to capitalize on employer matching gift funds.
Double the Donation can now work alongside GiveWP features to automate the matching gift process from start to finish. GiveWP is a free, open source plugin that allows add-ons, like this matching gift functionality. This seamless integration can help nonprofits everywhere target the more than 26 million individuals in the U.S. that work for companies with matching gift programs.
“Double the Donation is the optimal way for nonprofits to earn more through employer gift matching. It is secure and flexible, and it empowers fundraisers to earn more for their mission,” said Devin Walker, CEO of GiveWP. “That is why this integration is so seamless; each of our organizations are focused on helping difference-makers fuel their fundraising endeavors.”
Double the Doantion identifies match eligible donors during the donation process so your team doesn’t have to. Then, Double the Donation uses automated outreach to educate donors and provide them with simple ways to submit matching gift requests. This helps organizations drive donations without any extra effort – or asking donors for more funds.
“GiveWP is an open source, innovative platform, and we are so excited to help their clients support the causes that they care about,” said Adam Weinger, President of Double the Donation. “Their features are not only valuable, but also accessible, and we are so proud to bring gift matching to their platform.”
Activate in Seconds and Start Raising More from matching Gifts!
Double the Donation and GiveWP integrate seamlessly for the ultimate matching gift experience. To activate this integration, simply download the “Give – Double the Donation” plugin and add it to your GiveWP plugins page. Then, you can enter your Double the Donation credentials and add company matching to individual donation forms.
Once your integration is up and running, your donation form will have the robust matching gift power of Double the Donation! This tool allows donors to search the name of their employer on the donation form, so that they can then be provided with matching gift information directly on the confirmation screen. The matching gift info includes a direct link to the donor’s gift matching submission form.
Double the Donation can even send customizable messages to your donors to educate them about employer matching gifts. If the donor entered their company on the donation page, then these messages will include their personalized matching gift submission form and program guidelines. This additional touchpoint makes it easier than ever to drive matching gift submissions through Double the Donation!
Drive More Matching Gifts to Completion with Double the Donation!
Double the Donation uses specialized functionality to fuel your fundraising initiatives! It can:
Identify more matching gift revenue opportunities: Double the Donation enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities Double the Donation discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let Double the Donation automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that Double the Donation can handle the rest.
Interested in learning more? Schedule a personalized demo to see how matching gifts could impact your organization.
About GiveWP: GiveWP is an open source plugin that is Democratizing Generosity. This platform allows you to accept charitable gifts through customizable donation forms, view donation statistics and reports, manage donors, and integrate with a wide variety of third-party gateways and services. The main GiveWP donation plugin is free and yet full of many advanced features. Highly customizable donation forms, full-featured reporting, and robust donor management features provide site owners with the tools they need to create online donation platforms on any WordPress site. Tens of thousands of causes use GiveWP to raise millions of dollars per year. To learn more visit https://givewp.com/
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Double the Donation integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://doublethedonation.com/get-a-demo/
https://doublethedonation.com/wp-content/uploads/2022/06/Double-the-Donation-GiveWP-feature.png290775Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2020-11-10 22:24:452025-02-25 18:20:49GiveWP chooses Double the Donation as Exclusive Matching Gift Software Provider
