Double the Donation often receives requests from nonprofits asking if there are companies in their city offering matching gift programs. Matching gifts from donor’s employers should be critical element of fundraising for any organization. These programs can increase a nonprofit’s charitable donations without having donor’s contribute more funds.
Employee Matching Gifts in Denver
Here’s a list of the top companies in Denver with matching gift programs. For more info on how you and your organization can increase fundraising check out Double the Donation’s service offerings.
Home to the United States Mint, Denver is also the capital of Colorado. Its unique location has contributed to its success over the years. Several mining and energy companies have taken advantage of this location and have a large presence in the city. Check out this list of some of the top companies in Denver with corporate matching gift programs and start doubling your donations today!
The Canada Life Assurance Company (Formerly Great-West Lifeco)
The Canada Life Assurance Company / Great West will match donations between $50 and $5,000 made to almost any nonprofit organization. Check to see if your organization is eligible.
Read more about The Canada Life Assurance Company’s matching gift program.
Kaiser Permanente
Kaiser’s programs are region specific. For the Colorado regioon, Kaiser will match any gifts made to most charitable institutions. The company will match up to $1,000 per employee.
https://doublethedonation.com/wp-content/uploads/2013/01/DTD_Location-Specific-Companies-With-Matching-Gift-Programs_Denver.jpg6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2024-10-25 00:34:222024-12-02 17:55:23Matching Gift Companies which Call Denver, Colorado Home
The American Cancer Society (also known as ACS) is renowned for its efforts in cancer research, patient support, and advocacy. However, one of the lesser-known secrets to its fundraising success lies in its effective use of matching gifts. By doubling—and in some cases tripling—donor contributions through corporate matching gift programs, ACS has been able to significantly increase its fundraising results.
In this post, we’ll take a closer look at how the American Cancer Society harnessed the power of matching gifts to double donations—and see what other nonprofits can learn from their approach. Specifically, we’ll cover:
Double the Donation sat down with the American Cancer Society to discuss the organization’s matching gift strategy. Interested in learning more about how they brought about standout matching gift success? Feel free to watch a brief snippet from the webinar here—or skip below to access a recording of the full, on-demand event.
Let’s begin!
American Cancer Society: Organizational Overview
The American Cancer Society (ACS) is a nationwide, community-based, voluntary health organization dedicated to eliminating cancer as a major health problem. Founded in 1913, ACS has become one of the most influential nonprofits in the fight against cancer, funding groundbreaking research, providing support for patients and survivors, and advocating for cancer prevention and early detection.
Today, the American Cancer Society’s ongoing efforts are powered by volunteers, donors, and corporate partners alike, with matching gift programs playing a critical role in increasing the impact of donations. All in all, this ensures that the organization can continue making strides toward a cancer-free future with the right resources in tow.
How the American Cancer Society Secured Internal Buy-In for Matching Gifts
In a recent conversation with key stakeholders—including volunteers and paid staff alike—the American Cancer Society discovered a gap in knowledge that’s proven to be hindering the organization’s matching gift fundraising success.
When internal teams lack awareness around the programs, they’re not taking the steps to rally individual supporters to get involved. That means matching gifts are slipping through the cracks, and teams aren’t prepared to stop it from happening.
Ensure team-wide knowledge. They got started by determining exactly how familiar their audience is with the idea of matching gifts. Once they had a baseline for knowledge, they made a plan to increase awareness across staff and volunteers.
Seek input from their stakeholders. Project leaders asked around to see what kinds of materials their team would find most valuable. As the organization’s fundraising staff are the ones who will be distributing the resources, it made sense to gather their opinions from the start.
Equip its fundraising team with matching gift materials. A nonprofit’s fundraising team plays a hands-on role in driving donor support. ACS made sure its team was ready to encourage matching gifts by providing staff and volunteers with helpful resources ahead of time.
Remember this: The more an internal team is prepared to proactively pursue matching gifts, the more effective a response it can expect.
P.S. Double the Donation’s Matching Gift Academy is free for current clients to learn from—and it contains a wealth of resources for organizations to supercharge their internal knowledge.
American Cancer Society’s External Matching Gift Resources
In order to combat the lack of matching gift awareness the organization was seeing, the ACS team took time to create donor-facing materials that provided educational context surrounding the programs.
These resources include—but are not limited to—the following:
A matching gift Q&A resource, complete with common inquiries and the appropriate responses.
An explainer doc that demonstrates how an individual will submit a matching gift to their employer.
A brief video that overviews the matching gift opportunity and visualizes how an individual will get involved.
Once the team had its matching gift materials created, it was time to share them with its network, both internally and externally. This allowed team members and supporters to grow their knowledge of the programs and ultimately participate on the organization’s behalf.
Not to mention, to further simplify the matching gift experience, the ACS features Double the Donation’s search tool in both its marketing materials and its video overview.
Get More Insights From the On-Demand Event Replay
We covered many of the most essential insights from the ACS matching gifts presentation in this overview. Still, there’s more to learn!
To hear the full conversation between our team and the American Cancer Society, get the webinar replay by filling out the form below.
Wrapping Up & Additional Resources
The American Cancer Society’s ability to double donations through matching gifts highlights the transformative power of this fundraising tool. By making it easy for donors to access matching gift opportunities, ACS has maximized the impact of each contribution.
Today, nonprofits of all shapes and sizes can learn from the American Cancer Society’s strategy to amplify their own fundraising efforts and make a greater difference. Matching gifts not only increase funds but also strengthen donor relationships, providing a win-win opportunity for the causes they serve.
Keep learning! Read our recommended resources to continue growing your knowledge on all things matching gifts:
Corporate matching gifts are an invaluable revenue opportunity for nonprofits and schools. However, many organizations struggle to capture them due to low levels of awareness among their donors. With effective promotions, you can solve the issue and benefit greatly from the funds.
In this blog, we’ll cover one standout example, familiarizing your team with the ins and outs of Save the Children’s matching gift strategy.
Double the Donation works with leading organizations to help them finetune their matching gift strategies and raise more through the programs. Save the Children is one example of a cause we support, and they joined a webinar to discuss how our tools are supporting their fundraising and matching gift efforts.
In this post, we’ll summarize the event and examine how Save the Children engages supporters in a meaningful way. Here’s a quick overview of the presentation:
Let’s begin!
What to Know About Save the Children
Save the Children is a global leader in children’s advocacy, known for its impactful programs in education, health, and emergency response. For over 100 years, Save the Children has been dedicated to literally saving the world’s children by providing education, a healthy start to life, and protection from harm.
Today, the organization operates in more than 100 countries across the world. However, its success isn’t just due to the breadth of its services. It’s also driven by a powerful approach to fundraising, including a well-crafted matching gift strategy.
Save the Children’s Matching Gift Page Overhaul
As of 2023, Save the Children had been receiving support from matching gift programs—but the team knew it could be doing more. In order to kick off its promotional strategy, Save the Children decided to revamp its Workplace Giving and Matching Gifts information page.
The Organization’s Former Matching Gifts Page
Save the Children’s matching gift strategy was doing a lot well even before its complete overhaul. Here are a few practices the organization implemented in creating the Match Page:
Clearly explain the matching gift process. Most donors lack knowledge about matching gifts. Simplify involvement by providing the basic information an individual should know.
Embed a database tool. If you invest in a tool like Double the Donation, place a database search tool on the page. Donors simply type their company name to receive employer-specific guidelines and request forms!
Answer FAQs. Be proactive about providing the information you think your donors will need right on the page. This can reduce the volume of inquiries your team will need to answer later, too.
The Organization’s New Matching Gifts Page
From there, the team also conducted the following steps to reorganize the page with the goal of bringing about better matching gift results. With a few additional tweaks and adjustments, the page is more successful than ever:
Simplified the information included. The goal was to be comprehensive and educational without overwhelming the visitor with too much text.
Incorporated clickable content section links. This assisted with navigation, making it easy to find the most relevant information for each user.
Restructured the page to focus on matching gifts first. With a goal of increasing visibility, the team placed Double the Donation’s 360MatchPro widget higher—and more prominently—on the page.
Visually demonstrated the simplicity of the matching gift process. Using diagrams and other graphic elements, the organization was able to better illustrate and communicate the matching gift experience for donors.
The results? Save the Children saw increased site traffic and page views during a four-month period as compared to the same period the year prior. And the growth was substantial, too. According to the organization, their team saw a 966% increase in site traffic and a 903% increase in page views!
This increase in site traffic has directly resulted in more donors participating in matching gifts as well. Since their matching gift page now provides simplified, engaging information, donors are more easily able to navigate their matching gift programs.
Save the Children’s Text Message Campaign Strategy
Once you’ve created a matching gift page on your website, you’ll want to take steps to direct traffic to the resource. One thing that Save the Children did to spread matching gift awareness was employ a mass marketing text campaign around the holiday giving season.
Within this campaign, a first text message went out before Giving Tuesday, with a second text message following soon after. Both texts contained brief information about matching gifts along with a direct link to the organization’s matching gifts page, where recipients were encouraged to learn more.
The first agency text message went to the entire text mailing list, which is around ~60,000 contacts who had engaged with Save the Children in the last year. This text saw an above-average click-through rate of 2.7%—with more than 1.5K unique clicks—and also brought in an estimated $2.7k in revenue even before matches were accounted for.
Meanwhile, the second message went out to a smaller segment—those who gave via a recent Giving Tuesday push—but had a significant impact as well. Deployed to ~3.2k subscribers, it saw a click-through rate of 2.6% (which is a 162% increase from other mass marketing texts).
All in all, Save the Children’s matching gift strategy encompassed a range of promotional tactics—from text messaging to paid advertising space and beyond. But one thing that all of its efforts had in common was the use of its Matching Gift page as a central linking target. Because the page provides comprehensive information that answers donors’ questions while also giving them insight into their company’s specific matching gift program guidelines, it makes getting involved easier than ever!
How Double the Donation’s Tools Helped Save the Children’s Matching Gift Strategy
As a 360MatchPro client, Save the Children utilizes Double the Donation’s automation platform to make matching gifts easier for their donors and fundraising staff alike. In discussing the organization’s matching gift page overhaul and subsequent text campaign, one thing the Save the Children team emphasizes is its use of the matching gift database tool.
“I’ll just say, from our standpoint of Save the Children, it’s been so helpful to have that 360MatchPro search tool embedded on the landing page. It makes it really easy when we go to deploy visibility tactics to let people know it’s really easy to track if your employer can match your gift or not.”
Ariana Romanelli, Save the Children US
Here’s how it works:
An individual begins typing the name of their employer in the company search tool.
As they type, the solution automatically populates suggested companies. This makes it easy to select the appropriate employer without worrying about typos or misnomers.
When the individual selects a listing, they’re met with tailored insights regarding the company’s matching gift program (as well as other workplace giving initiatives available) in real-time. This includes minimum and maximum donation amounts, match ratios, qualifying employees and nonprofits, and submission deadlines.
The individual is encouraged to submit a matching gift by following the provided instructions and submitting the provided forms.
Save the Children has also implemented Double the Donation’s matching gift database directly within its online giving form, too. This allows users to access matching gift insights at the point of donation and even receive tailored guidelines and forms via email after contributing.
Learn More: Get the Full Webinar Replay
We’ve summarized the most essential insights from our recent presentation here. But for the full look at Save the Children’s matching gift strategy, we recommend viewing the full webinar replay.
Interested in hearing the complete conversation between a lead associate of corporate partnerships at Save the Children and Double the Donation’s own marketing team manager? Register to receive a copy of the presentation sent directly to your inbox.
Save the Children’s matching gift strategy serves as a valuable example for nonprofits looking to elevate their fundraising impact. By implementing clear communications, leveraging technology, and promoting programs at multiple opportunities, they’ve found a winning formula for multiplying donations.
Now, organizations like yours can draw inspiration from their approach to maximize your own matching gift potential. When executed well, matching gifts don’t just boost the bottom line. They deepen supporters’ connection to the cause, ensuring each contribution goes further in creating lasting change for children in need.
Begin by auditing your current matching gift marketing efforts. Do you have a dedicated matching gifts page on your site? If not, that’s likely where you’ll want to get started. If so, you’ll want to evaluate the existing resource and determine how exactly you’re sending traffic to the page. Then, see what changes you can implement to bring your strategy to new heights.
Keep learning! Read our recommended resources to continue growing your knowledge on all things matching gifts:
https://doublethedonation.com/wp-content/uploads/2024/10/DTD_A-Look-at-Save-the-Childrens-Winning-Matching-Gift-Strategy_Feature-1.png6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2024-10-21 19:03:332024-10-25 12:47:00A Look at Save the Children’s Winning Matching Gift Strategy
Collecting employer information in volunteer registrations is a crucial strategy for nonprofits seeking to maximize their outreach, fundraising, and engagement potential. By understanding where their volunteers work, organizations can identify opportunities for corporate volunteer incentives and more.
In this post, we’ll explore the benefits of gathering employer details in volunteer registrations. Plus, we’ll provide practical tips for nonprofits to effectively integrate this step into their volunteer sign-up process. Specifically, we’re going to cover:
Equipping your team with accurate and up-to-date employer data not only strengthens relationships with individual volunteers but also opens doors to additional resources that can significantly enhance the impact of a nonprofit’s programming. The rewards are endless—and the best place to access this information is directly within your volunteer registrations.
Let’s begin!
The Importance of Employer Information for Nonprofits & Schools
Collecting employer information from volunteers, donors, and other supporters is a strategic practice that can significantly benefit both nonprofits and schools. After all, understanding where constituents work provides invaluable insights that can open doors to a range of opportunities.
Here’s why employer information is crucial:
Uncovering workplace giving programs. Thousands of companies offer workplace giving programs where they support the organizations their employees give to or volunteer with. Knowing where your donors and volunteers work can help your team identify opportunities for matching gifts, volunteer incentives, and more.
Establishing more well-rounded supporter profiles. The more you know about your supporters, the better you can engage them with your organization. Use employer data to customize your outreach and add a personal touch to your communications once your supporter profiles are filled in!
Accessing wealth and giving insights. Prospect research can play a significant role in understanding an individual’s likelihood of giving. If you know where they work, you can estimate wealth indicators and determine approximately how much they may be able to contribute to your cause.
Identifying potential partnerships. Companies want to support the organizations their employees are involved with. If a number of your donors or volunteers come from a single company, try reaching out to them to pitch a one-off giving program or volunteer opportunity.
In summary, employer information is a powerful asset that fundraising organizations can leverage to do more for their missions. Collecting and utilizing this data helps organizations unlock the full potential of corporate support, ultimately advancing their missions more effectively than ever before.
Benefits of Collecting Employer Information in Volunteer Registrations
With any number of opportunities to collect employer information from your supporters, what makes your volunteer registration forms an ideal location?
Let’s take a look at the benefits of this particular method:
Volunteers are likely highly engaged with your cause while actively registering for an event. When volunteers are in the process of signing up for an event, they are actively showing interest and commitment to your cause. This moment of heightened engagement makes it an ideal time to gather additional information, such as employer details.
Volunteers are already expected to provide personal information in the registration process. During the volunteer registration process, participants are usually asked to provide basic personal details, such as their name, contact information, and emergency contact details. Because they are already sharing personal information, including an additional field for employer details is a natural extension of the form—rather than an extra burden.
Volunteers love having the chance to amplify their impact through workplace giving. Many volunteers are motivated by the opportunity to make a bigger difference, and workplace giving programs, such as volunteer grants, offer a simple way to do so. When volunteers know that their employer offers opportunities to double or triple the impact of their support, they are often eager to participate.
Volunteers are often required to complete the request process ahead of engaging in their activities. When an individual wishes to use their corporate volunteer incentives (e.g., VTO), they typically need to request the time off from their employer beforehand. Promoting the opportunity from the start—i.e., in registrations—ensures that each volunteer has the time they need to get proper approval before the event arrives.
How to Collect Employer Information During the Registration Process
Now that you understand why you should incorporate employer information into your volunteer registration forms, we’ll take a look at some actionable strategies that your team can adopt in order to do so.
Here’s a step-by-step overview of the process you’ll want to follow:
Design an optimized volunteer registration form. Start by creating a registration form that is user-friendly and visually appealing, with a clear layout and minimal clutter. Make the form concise to encourage completion while ensuring it collects the necessary information.
Implement an optional field or employer search tool. Add an optional field for “Employer Name” to encourage volunteers to provide this information. For the best results, consider implementing an employer search tool with auto-suggest. This way, as volunteers type, the tool can suggest company names, reducing the chances of typos or incomplete entries.
Mention why you’re collecting the information. Provide a brief explanation about why you’re collecting this data. Explain how employer details help identify volunteer incentives that could amplify the impact of their contributions.
Direct volunteer traffic to your registration forms. Begin promoting your volunteer registration forms to ensure they reach your audience. Make the registration process easy to find and complete by providing direct links and clear calls to action, encouraging potential volunteers to sign up and provide their information.
Send employer data to your 360MatchPro platform. If you use a platform like 360MatchPro, integrate it with your registration form to automatically transfer employer information to your donor database. This streamlines the process, allowing you to identify volunteer grants, VTO, and other opportunities as efficiently as possible.
Following these steps ensures that employer information is collected efficiently during the volunteer registration process. And doing this enables your organization to leverage corporate giving programs, build partnerships, and maximize the impact of volunteer contributions.
Leveraging Employer Information for Volunteer Programs
Once you’ve collected employer data (whether in your volunteer registrations or otherwise), it’s time to put it to good use. One of the most valuable purposes of this information is locating available corporate volunteer programs.
While these programs vary from one company to the next, it’s a good idea to become familiar with the types of programs you might see. Generally, these include:
Volunteer grants — Corporate programs where companies provide monetary donations to nonprofits based on their employees’ volunteer hours. This incentivizes employees to engage in volunteer work and helps nonprofits receive additional funding.
Volunteer time off (or VTO) — Programs that allow employees to take paid time off from work to volunteer for charitable organizations. This encourages employees to give back to their communities without sacrificing their personal time or pay.
Skills-based volunteerism — Opportunities that involve employees using their professional skills and expertise to support nonprofit organizations. This type of volunteerism provides access to high-quality professional services like marketing, legal, or IT that may otherwise not fit in the organization’s budget.
Corporate volunteer days — Organized events where a company’s employees participate in volunteer activities as a group. These events may be held during work hours and are often planned around specific causes or projects, such as environmental cleanups or community service projects.
Each of these programs encourages employee involvement in the community and helps companies support charitable causes in meaningful ways. When you know where your volunteers (or donors!) work, you can identify individuals who may qualify for workplace volunteer programs like these.
Not to mention, when you utilize Double the Donation’s volunteer incentive database tool, you can even provide company-specific information on available volunteer programs directly from your registration confirmation page!
Common Challenges and Solutions for Collecting Employer Information
If you don’t currently have a strategy for collecting employer information in volunteer registrations, don’t fret. Many organizations face challenges when it comes to gathering this information, but we’ve got the solutions ready for you.
Challenge: Not collecting the information at all.
Organizations often overlook the value of employer information and may miss the opportunity to collect it during volunteer registrations. This can limit their ability to identify corporate philanthropy opportunities, such as matching gifts or volunteer grants, and hinder their efforts to maximize volunteer contributions.
Solution: Start asking for employer information in volunteer registration forms.
To overcome this challenge, organizations should add an employer information field to their volunteer registration forms. Even if it’s optional, including this field increases the chances of gathering valuable data that can help unlock corporate giving opportunities.
Challenge: Collecting the information too late.
When employer information is requested after volunteers have already signed up or participated in an event, it can be challenging to gather accurate data. This delay may reduce response rates or lead to missed opportunities for volunteer grants or volunteer time off associated with recent activities. Not to mention, VTO requests generally need to be submitted before the event takes place.
Solution: Request employer information from your initial volunteer sign-ups.
To avoid this issue, organizations should ask for employer information at the very start of the volunteer registration process. This ensures that relevant details are collected upfront, allowing the organization to identify corporate giving opportunities and engage volunteers with workplace giving programs right from the beginning. Plus, early collection sets the stage for more effective follow-up and donor engagement.
Challenge: Leveraging outdated information.
Just because you’ve accessed an individual’s employer information at one point in time doesn’t mean it will be the same for the foreseeable future. Unfortunately, relying on outdated employer information can be problematic, as supporters may change jobs or employers over time. This can result in inaccurate data and missed opportunities if the organization continues to base its outreach on outdated records.
Solution: Regularly refresh supporters’ profiles with up-to-date details.
To keep employer information current, organizations should periodically prompt volunteers and donors to update their profiles. And the best way to do so is to ask them for the information each time they register for an event or complete a donation!
Regularly refreshing supporter data ensures that organizations have accurate information for pursuing volunteer incentives and broader corporate partnerships alike.
Challenge: Employer information going unused.
Even when employer data is collected, it may not be effectively leveraged by the organization. This lack of data utilization often results in missed opportunities to engage volunteers and corporate partnerships going unrealized.
Solution: Utilize the information for workplace giving incentives.
Train your staff on the importance of leveraging employer information for fundraising and corporate engagement. Teams can use this data to identify volunteer incentives, target companies with multiple supporters, or reach out about establishing new programs.
See it in Action: Organizations Collecting Employer Info in Volunteer Forms
Maybe you’re considering the addition of an employer information field—or search tool—to your volunteer registration forms. But first, you want to see what other organizations are doing.
You’re in luck! Check out the following examples of leading fundraising organizations collecting employment information directly as individuals register for volunteer activities.
Humane Society of the United States
The Humane Society of the United States is a leading animal welfare organization dedicated to advocating for and protecting animals through rescue, advocacy, policy change, and more. In order to work toward its mission effectively, this national nonprofit engages volunteers across the country in a number of virtual, in-person, and hybrid roles.
Plus, when an individual registers to become a volunteer for the organization, they’re prompted to provide information regarding their current employment status. This includes an entire section dedicated to fields such as employer name, job title, and even matching gift eligibility.
St. Jude Children’s Research Hospital
As a renowned pediatric treatment and research facility, St. Jude Children’s Research Hospital is focused on finding cures and treating children with catastrophic diseases. To elevate its impact, the organization is continuously seeking volunteers to help out in roles related to event support, fundraising, office and administration, and more.
When an individual registers to become a volunteer with St. Jude, they’re asked to complete a number of form fields—including personal information, contact information, and employment details.
Susan G. Komen for the Cure
Susan G. Komen for the Cure is a prominent breast cancer organization committed to funding research, community health programs, and advocacy efforts to combat breast cancer.
When an individual is interested in volunteering, they’re prompted to fill out a brief online registration form. In addition to fields relating to volunteer interests, motivations, and more, the organization also asks volunteers to provide the name of their current employer—allowing the team to uncover available corporate giving opportunities and more.
American Heart Association
The American Heart Association is a major health organization dedicated to fighting heart disease and stroke by funding research, promoting healthy lifestyles, and supporting patient care. The leading nonprofit benefits from generous volunteer support through a number of individual and corporate volunteer opportunities alike.
In fact, the AHA even supplies a dedicated inquiry form for companies interested in organizing corporate volunteer events. This resource collects information about the business, its employees, and any current volunteer incentives—including Dollars for Doers!
It even links out to the organization’s dedicated Matching Gifts Page, which includes a company search tool for users to access their employers’ program information.
Next Steps for More Impactful Volunteer Registrations
Including employer information in volunteer registrations offers a valuable opportunity for nonprofits to expand their networks and increase fundraising potential. By connecting with volunteers’ workplaces, organizations can unlock opportunities such as volunteer grants, volunteer time off, and even corporate partnerships.
For nonprofits looking to elevate their impact, taking the time to collect and leverage this information can make a significant difference. It’s a simple step that not only enhances the volunteer experience but also fosters stronger ties between nonprofits, volunteers, and their employers.
Interested in securing additional support for your cause? Check out these additional resources to learn more:
https://doublethedonation.com/wp-content/uploads/2024/10/DTD_Collecting-Employer-Information-in-Volunteer-Registrations_Feature.png6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2024-10-17 15:53:472024-10-18 15:34:10Collecting Employer Information in Volunteer Registrations
In today’s digital age, text messaging has emerged as one of the most powerful and effective ways to connect with supporters—especially when it comes to matching gifts. However, many donors remain unaware of these opportunities, resulting in missed revenue for nonprofits. Lucky for you, that’s where matching gift text marketing comes into play!
By spreading the word about matching gifts via SMS, your organization can quickly inform supporters about the potential to multiply their contributions, boost engagement, and drive more funds toward your cause.
In this post, we’ll explore the key benefits of using text messages to promote matching gifts, share best practices for crafting compelling messages, and provide examples to help you get started. Specifically, we’ll cover:
Whether you’re new to SMS marketing for matching gifts or you’re looking to optimize your existing strategies, we’ll guide you through making the most of this channel to maximize your matching gift revenue.
Let’s dive into how matching gift text marketing can help spread the word, drive action, and unlock more fundraising potential for your nonprofit.
The Importance of Marketing Matching Gifts
Corporate matching gifts offer significant fundraising potential for nonprofits and schools. Many companies offer matching gift initiatives where they match employees’ donations to eligible nonprofits, essentially doubling or even tripling the original contributions. Not to mention, donors are more likely to give—and to give in larger amounts—when they know a match is available.
However, a lack of awareness regarding the programs has ultimately led to billions of dollars in matches going unclaimed each year. So, what does this mean for your cause?
It all boils down to this: taking a proactive approach to marketing matching gifts is essential.
Promoting matching gifts effectively helps bridge the awareness gap and motivates donors to take advantage of these corporate giving programs. By educating your audience on how matching gifts work, establishing social proof, and providing easy access to information and forms, you can create a streamlined process that encourages participation.
Why Market Matching Gifts Via Text Message?
Once you’ve established the general importance of marketing matching gifts, the question to answer is this: What is the best channel, or combination of channels, to get the job done?
With high open rates and immediate reach, SMS has the potential to significantly enhance your nonprofit’s fundraising efforts—especially when it comes to promoting matching gifts.
As a result, marketing matching gifts via text message is an incredibly effective way for nonprofits to reach their supporters wherever they are, at any time. In today’s fast-paced world, people are always on the go, with their phones close at hand. Text messaging allows organizations to offer a direct and personal touch that other communication channels can’t quite match.
With just a few taps on their phone, donors can learn about matching gift opportunities and take action immediately, making the giving process simple and convenient.
The effectiveness of text marketing for matching gifts is further underscored by its exceptionally high open rates. On average, text messages boast open rates of around 98%, far surpassing those of emails or even social media viewership. This means that when a nonprofit sends a text message about matching gifts, it’s almost guaranteed to be seen by the recipient.
By leveraging text marketing, organizations can ensure that their message isn’t just delivered but actually read—significantly boosting the chances of donors following through with a matching gift request.
Additionally, text messages create a sense of urgency and immediacy, prompting donors to act without delay. This makes it a perfect tool for time-sensitive fundraising efforts, such as year-end campaigns or giving days, where matching gifts can significantly amplify the impact of donations. With mobile-friendly links and information at their fingertips, supporters can easily access resources to complete the matching gift process, leading to more submitted requests and increased funding.
Best Practices for Innovative Matching Gift Text Marketing
In the rapidly evolving landscape of nonprofit fundraising, text marketing has emerged as a powerful tool for engaging donors and maximizing the impact of matching gifts. As organizations look for innovative ways to connect with supporters, leveraging SMS to spread the word about matching gift opportunities can significantly enhance outreach efforts.
This section will cover best practices for implementing effective text marketing strategies specifically tailored to matching gifts.
Personalize your engagement.
Personalization is key in any marketing strategy, and text messaging is no exception. When communicating with supporters about matching gifts, it’s important to add a personal flair. This can mean addressing them by their name, referencing their past contributions, or providing employer-specific matching gift information.
By personalizing your messages, you show each donor that they are a valued individual rather than just part of a larger audience, increasing the likelihood that they will engage with your content and take the intended action.
Keep your messages short and sweet.
Text messages have a character limit—and are often read on the go—so brevity is crucial. Aim to convey your message in as few words as possible while still providing the essential information.
A well-structured, concise message will ensure that your audience can quickly grasp the purpose and act accordingly. A straightforward approach respects your supporters’ time and enhances the chances of them responding positively, as they won’t feel overwhelmed by lengthy texts.
Send a link to your dedicated matching gifts page.
When it comes to matching gift text marketing, establishing a clear and specific CTA (or call to action) is a must. For the best results, we recommend sending text traffic to a dedicated matching gifts page on your nonprofit’s website.
Including a direct link to a centralized resource hub simplifies the process for donors, providing clear information on how matching gifts work, program benefits and criteria, and instructions for involvement. Not to mention, your match page should have an embedded matching gift search tool, making it easier than ever for donors to uncover their matching gift eligibility and kick off the request process.
Incorporate visuals and emojis.
While SMS is primarily a text-based medium, incorporating visuals and emojis can grab your audience’s attention while enhancing your message’s appeal and clarity. A well-placed emoji can add personality and emotion to your message, making it feel more engaging and friendly. 💝 Meanwhile, branded graphics or images can be incorporated into multimedia messages (or MMS) to illustrate your matching gift campaign in a visual manner.
These small touches can make a significant impact, helping your messages stand out in an often overcrowded inbox.
💡 Top tip: Use Double the Donation’s free matching gift marketing templates (available for clients to use within the 360MatchPro platform) to create and distribute beautifully branded, professional-level graphics.
Track and analyze performance metrics.
Performance metrics are essential to any marketing campaign, allowing your team to measure its success with tangible goals and insights. When it comes to tracking and analyzing your matching gift text marketing, monitoring data such as open and click rates, matching gift conversion rates, and more is crucial.
By analyzing these matching gift marketing indicators, you can gain insights into what resonates with your audience, allowing you to evaluate, refine, and adjust your strategies over time.
Bonus: Utilize 360MatchPro’s enterprise text functionality.
In addition to hosting a dedicated matching gift awareness campaign, another way to use text marketing involves following up with donors after they give to your cause. This allows you to target individual givers with personalized messaging at the height of their engagement with your cause, increasing the likelihood that they’ll take the next step for a matching gift.
It doesn’t have to be a huge undertaking, either. In fact, eligible 360MatchPro users can enable SMS follow-ups in a few clicks, ensuring donors receive applicable messaging throughout their journey. While this feature is currently available only for Enterprise accounts, it provides a powerful opportunity for an organization to bring its automated outreach to the next level.
25 Sample Text Messages to Market Matching Gifts Well
With the convenience of mobile communication, text messages provide a direct line to your supporters. However, crafting the perfect outreach can be a challenge.
To help your nonprofit effectively promote matching gifts and make the most of this communication channel, we’ve compiled a number of sample text messages below.
Text message #1:
“Did you know your donation could be doubled? Many companies offer matching gifts for employee donations. Check if yours does and make an even bigger impact: [link].”
Text message #2:
“Double your impact today! Many employers will match your donation to [Nonprofit Name]. See if your company participates here: [link].”
Text message #3:
“You gave. Now your employer can, too! Find out if your company matches donations to [Nonprofit Name] and increase your gift’s impact: [link].”
Text message #4:
“Matching gift alert 🚨 Your employer may be able to match your recent donation to [Nonprofit Name]. Find out here: [link].”
Text message #5:
“Stretch your support further! 💪 Your donation could be matched dollar-for-dollar through your company’s matching gift program. Check eligibility: [link].”
Text message #6:
“Great news! Many companies will match employee donations to [Nonprofit Name]. Double your donation today by checking here: [link].”
Text message #7:
“Want to make an even bigger impact? 💥 Your employer might match your recent donation to [Nonprofit Name]. Learn more about matching gifts: [link].”
Text message #8:
“Thank you for your donation! Did you know it could go twice as far with a matching gift from your employer? See if you’re eligible: [link].”
Text message #9:
“Help us reach our goal! 🎯 Your donation can be doubled with a matching gift from your employer. Check your eligibility: [link].”
Text message #10:
“Double your donation without giving twice. 💸 Many employers match employee gifts. Find out if yours does here: [link].”
Text message #11:
“Don’t miss the chance to double your impact! Many companies match employee donations. See if your gift is eligible for a match: [link].”
Text message #12:
“Multiply your generosity! 🌱 Your donation could be matched by your employer. Find out if your company participates: [link].”
Text message #13:
“Did you know? Your employer might match your recent donation to [Nonprofit Name], making your gift go even further. Check now: [link].”
Text message #14:
“Double your support for [Nonprofit Name]! Many companies will match your donation. It only takes a minute to check if your employer participates: [link].”
Text message #15:
“Your impact could be twice as great! 🔍 See if your employer matches donations to [Nonprofit Name] and submit your request here: [link].”
Text message #16:
“Your generosity inspires others. Did you know your donation could be doubled by your employer? Learn more about matching gifts: [link].”
Text message #17:
“Thank you for supporting [Nonprofit Name]! 🙏 Your employer might match your donation. Double your impact here: [link].”
Text message #18:
“Matching gifts are a great way to increase your donation’s value. See if your company will match your recent contribution to [Nonprofit Name]: [link].”
Text message #19:
“Maximize your donation! 🏆 Find out if your employer will match your gift to [Nonprofit Name] and help us do even more good: [link].”
Text message #20:
“Make your donation go further this Giving Tuesday! Many companies will match your gift to [Nonprofit Name]. Check if yours does: [link].”
Text message #21:
“Matching gifts = double the impact! See if your employer matches employee donations to [Nonprofit Name] today: [link].”
Text message #22:
“You’ve already made a difference. Now, double it! See if your employer offers matching gifts to increase your donation’s impact: [link].”
Text message #23:
“Make your donation work twice as hard! 👐 Many companies will match employee gifts to [Nonprofit Name]. Check your eligibility here: [link].”
Text message #24:
“Did you know your gift could be doubled at no extra cost to you? See if your company matches employee donations to [Nonprofit Name]: [link].”
Text message #25:
“Your support means the world to us. 🌍 Take it a step further by submitting a matching gift request if your company participates: [link].”
By leveraging text marketing as a direct communication channel, your team can quickly and effectively remind donors about matching gift opportunities, keep them engaged, and inspire them to take action.
Just remember: the key is to tailor your messaging to resonate with your supporters, encourage participation, and ultimately help your organization maximize its matching gift potential.
Case Study: How One Organization Implemented Matching Gift Text Marketing
Save the Children, a large-scale, global humanitarian organization, decided to enhance its matching gift efforts by employing a text message marketing campaign. The goal was to raise awareness about matching gifts among their supporters while sending traffic to their newly renovated workplace giving page.
The text message marketing effort spanned several weeks and included targeted deployments to different segments of Save the Children’s subscriber base. The two key text messages in the campaign were sent on November 17 and December 2, the latter being just after Giving Tuesday.
Let’s take a look:
“Your donation to Save the Children may be eligible for a matching gift from your employer. Learn more: https://savetext.us/mgift?mk=61090499
Reply STOP to Quit”
The first message was sent to approximately 57,000 subscribers who had engaged with Save the Children over the past year. With no specific donation request included, the message aimed to raise awareness about matching gifts, encouraging recipients to learn more about the opportunity. Despite not featuring a direct fundraising ask, the campaign achieved an impressive click-through rate (CTR) of 2.7%, translating to about 1,500 unique clicks. As a result, the text message helped raise $2,700 in donations, demonstrating that even subtle reminders can drive meaningful engagement.
“THANK YOU for supporting children this Giving Tuesday…and always! Thanks to your generosity we’ll be able to make a significant impact in the lives of countless children. Now, do you want to see if you can make your gift go twice as far? Check if your employer offers a matching gift program: https://savetext.us/TY-mgift?mk=33219057
Save the Children
Reply STOP to Quit”
The second text message was targeted at a much smaller segment: around 3,200 subscribers who had made a donation within the four days surrounding Giving Tuesday. This message saw a strong CTR of 2.6%, well above the average of 1.6% for similar mass-market text campaigns. The success highlighted the effectiveness of targeting recent donors, especially during high giving periods such as Giving Tuesday.
Save the Children’s text message marketing efforts proved to be an effective way to increase awareness of matching gifts, achieving above-average click rates and directly raising funds through minimal outreach. This illustrates the potential of using text message campaigns for nonprofits like yours, showcasing that personalized and well-timed texts can boost engagement and revenue alike.
Looking to learn more? Access the on-demand webinar recording here to hear directly from Save the Children.
Wrapping Up & Additional Matching Gift Marketing Resources
Incorporating matching gift text marketing into your nonprofit’s outreach strategy is a game-changer for maximizing fundraising results. Given the immediacy and high open rates of text messages, this channel can help your organization capitalize on matching gift opportunities that might otherwise go unnoticed—all in a timely and convenient manner.
Ultimately, matching gift text marketing can help bridge the gap between supporters and the corporate philanthropy opportunities available to them, ensuring that your nonprofit captures as much matching gift revenue as possible. Start implementing SMS into your matching gift promotion strategy today, and watch as it helps unlock more funds, increase donor engagement, and elevate your organization’s mission.
Ready to learn more about strategic matching gift marketing efforts? Check out the recommended resources below:
https://doublethedonation.com/wp-content/uploads/2024/10/DTD_Matching-Gift-Text-Marketing-Spreading-the-Word-Via-SMS_Feature.png6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2024-10-16 19:13:212024-10-16 20:11:53Matching Gift Text Marketing | Spreading the Word Via SMS
Corporate giving programs, specifically matching gifts, play a major role in nonprofit fundraising. Many nonprofits overlook these opportunities, lowering their potential revenue.
Double the Donation works with nonprofits across the country to enhance their fundraising strategies. This is done by pinpointing matching gift programs and corporate volunteer grant opportunities.
With a population of around 4.5 million including its metropolitan area, Seattle is home to some of the nation’s most philanthropic Fortune 500 companies. In fact, the city has become a leader in sustainable, green living. In response, many companies in the area took notice and instantly became champions of corporate social responsibility as well. Brush up on these employers in the Seattle area:
Donors who work for companies offering these programs can double, even triple their contributions to eligible nonprofits! All it takes is a little extra work on your end to encourage donors to complete the process.
If you’re ready to boost your nonprofit’s revenue, let’s take a look at some of the top companies in Seattle, Washington that offer matching gift programs.
Starbucks
Starbucks opened its first shop over 40 years ago in Seattle, Washington. Since then, Starbucks not only has become one of the world’s most recognizable brands, but it also offers a well-designed giving program.
Starbucks offers a matching gift program where the company matches donations anywhere from $20 to $1,500 per employee each year. Full-time, part-time, and retired employees are eligible.
For employees who prefer to donate their time rather than money, Starbucks offers a volunteer grant program, where they’ll write a check up to $1,000 depending on the number of hours volunteered.
As one of the most generous corporate philanthropists in not only Seattle but in the world, Microsoft offers a variety of employee giving programs.
Through its employee match program, the company doubles employee donations to almost all nonprofits. Microsoft has increased its matching gift maximum from an already impressive $12,000 to a tremendous $15,000.
To make things even better, Microsoft also has a volunteer grant program where the company donates $25 to organizations for every hour its employees volunteer—no minimum number of hours required! Additionally, the company provides each new employee with a small grant to allocate to a nonprofit of his or her choosing.
As a top Fortune 500 company, Wells Fargo & Company has a strong presence in Seattle and many other major US cities.
While Wells Fargo only matches donations to educational institutions, its $2,000 limit for each employee can still increase donors’ impact on causes that they care about. The minimum matched by Wells Fargo is $25, and they’ll match donations at a 1:1 ratio. In other words, eligible donations can be doubled!
Plus, Wells Fargo also offers a volunteer grant program, with no minimum number of hours required! Each year, Wells Fargo awards more than $500,000 in volunteer grants, making a major difference for eligible nonprofits.
While QuoteWizard has only a little over 100 employees, it’s a well-known company in Seattle. As a way of giving back to the Seattle community, it offers a matching gift program where donations are offered at a 3:1 match. In other words, eligible donations can be quadrupled!
The company matches donations anywhere from $25 to $10,000 to most nonprofits. Since its inception, the company has donated over $400,000 to nonprofit organizations and is an avid supporter of the Seattle community.
Boeing, a well-known company in Seattle, offers a matching gift program for employees who give to charitable organizations. Even after moving its headquarters to Chicago, Boeing remains the largest private employer in the city.
The company will match gifts between $25 and $10,000. While charitable donations made by current employees can be matched at a 1:1 ratio, donations made by retired employees can be matched at a .5:1 ratio.
Boeing also provides grants to nonprofits where employees donate their time. The company provides a $10 grant for every 10 hours of volunteering, with a max of $10,000. To qualify, employees must volunteer at least 25 hours. Boeing also offers team volunteer grants, awarded to groups of employees who volunteer for nonprofits. The gift is scaled by the number of employees in the group.
With a 5:1 match on donations from employees and directors, the Intermec Foundation offers one of the most generous matching gift programs in the corporate world, let alone Seattle.
The Intermec Foundation will provide up to $75,000 in matching funds per employee per year and up to $150,000 in matching funds per director per year.
For example, let’s say an Intermec Foundation employee donates $2,000 to an eligible nonprofit. Assuming the individual submits a match request, the Intermec Foundation will provide a matching gift of an additional $10,000, totaling $12,000. A program like this has the power to completely change a nonprofit’s growth trajectory!
The Liberty Mutual Group provides matching funds to select types of organizations during Give with Liberty, the company’s annual giving campaign.
Through online pledging and payroll deduction, Liberty Mutual matches 50 cents on every dollar (i.e. a .5:1 ratio) that employees donate to a wide variety of social service nonprofits. Their payroll giving campaign is only a portion of the company’s matching gift program.
Plus, Liberty Mutual also offers volunteer grants for 3 employees annually. Each of these 3 selected employees receives $10,000 to donate to a nonprofit of their choosing. Nonprofit volunteers must register for this award, known as the Chairman’s Community Service Award.
Alaska Airlines works with nonprofit groups in the areas of health and human services, arts and cultural programs, as well as education, environmental, and civic organizations.
They will match gifts with a minimum of $50 and a maximum of $4,000 at a 1:1 ratio. Like many organizations, their match request process is done electronically, which speeds up the process.
Alaska Air also gives organizations volunteer grants of $10 per hour for up to $1,000, after an employee volunteers at that organization for a minimum of 5 hours.
Matching Gift Database: How Double the Donation Can Help
As the most comprehensive source for all things corporate giving, Double the Donation’s database allows corporate employees to quickly check their match eligibility, submit matching gift requests, and submit volunteer grant requests to their employers.
With more than 20,000 companies that represent over 15 million match-eligible individuals, it’s the world’s leading matching gift database. A database like this can pinpoint major revenue opportunities for nonprofits!
Larger nonprofit organizations may benefit even more from 360MatchPro by Double the Donation, which goes above and beyond providing the necessary forms and guidelines. It recognizes match-eligible donors through email domain screening and will automatically follow up with these individuals until they complete the match process.
Think your organization may benefit from Double the Donation’s tools?
Corporate philanthropy is a driving force in the nonprofit world. If your organization isn’t taking advantage of it, you may be missing out on major revenue opportunities.
A substantial amount of Seattle businesses offer these programs, so make sure to familiarize yourself with your donors’ employers. That way, you can boost your revenue and double (maybe even triple!) your donors’ impact. Don’t let these important opportunities slip through the cracks. Start researching your donors’ employers now!
https://doublethedonation.com/wp-content/uploads/2013/01/DTD_Location-Specific-Companies-With-Matching-Gift-Programs_Seattle.jpg6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2024-10-15 23:42:032024-12-02 17:58:22Companies with Matching Gift Programs in Seattle, Washington
Here at Double the Donation, we specialize in helping nonprofits increase their donations through corporate match programs such as matching gifts and volunteer grants. Both of these programs involve a corporation matching a contribution made by an employee to an eligible nonprofit, and these initiatives can be a great source of funding for local nonprofits in any city.
Today, we’re looking at Philadelphia, PA. We’re going to examine the matching gift programs of the following Philadelphia-based companies:
Comcast Corporation
Aramark
Lincoln Financial Group
AmerisourceBergen
First, we’ll examine the city’s financial standing overall before diving into some of its biggest corporate philanthropy providers and how your organization can best capitalize on the opportunities at hand.
Corporate Matching in Philadelphia, Pennsylvania
Philadelphia is the largest city in the state of Pennsylvania and the 6th most populated in the US. The city boasts several Fortune 500 companies with a strong history of corporate giving, as well as the Philadelphia Stock Exchange. The city of brotherly love is the economic and cultural center of the state. Home to over 1.5 million people, Philadelphia has the 9th largest GDP in the United States.
In addition to headquartering some major corporations, the city is home to many nonprofit organizations that could benefit from more information about matching gift programs.
Discovering Matching Gift Opportunities
To truly capitalize on the opportunities offered by corporate philanthropy programs in Philadelphia, nonprofits should consider adding a matching gift tool to their resources.
For example, Double the Donation is a software that fully automates the matching gifts process. By streamlining the discovery of and outreach to match-eligible donors, the program handles much of the solicitation process for you. Any nonprofit looking to expand on its already-established matching gifts processes would benefit from this type of software.
Not to mention, Double the Donation Matching empowers organizations with the tools to embed an industry-leading matching gift database directly on their website and donation forms so donors can search for their eligibility with ease. Further, eligible donors will be provided with detailed and company-specific information on the gift confirmation screen and automated follow-up emails regarding how to begin the process.
With that in mind, explore the following list, complete with some of Philadelphia’s most prominent corporate philanthropy opportunities.
List of Matching Gift Companies in Philadelphia
Check out the following Philadelphia-based companies that offer standout corporate philanthropy programs in the area.
Comcast Corporation
Headquartered in Philadelphia, Comcast Corporation is one of the largest US-based telecommunications companies today. And they provide generous employee matching gift initiatives for their staff of nearly 200,000 team members. Currently, full- and part-time individuals qualify for matching donations to most of their favorite nonprofits—including health and human services, arts and cultural organizations, civic and community groups, environmental nonprofits, and more.
Donations between $5 and $1,000 will be matched at a 1:1 rate, effectively empowering individual employees to double their donations to charitable causes.
Aramark is a food service and hospitality company based in Philadelphia, PA. With over 245,000 employees, this Fortune 500 company aims to engage its workforce and its overall community with two generous matching gift programs.
Each year, full-time employees have the opportunity to partake in Aramark’s Matching Gifts to Education Program (up to $2,000 per fiscal year) and Aramark’s Matching Gifts Program to Other Nonprofit Organizations (up to $250 per fiscal year).
Lincoln Financial is a Fortune 200 holding company based in Philadelphia. Donations between $50 and $10,000 will be matched at a 1:1 ratio, and almost all 501(c)(3) organizations are eligible for Lincoln Financial’s program. Not to mention, Lincoln Financial Group encourages full-time, part-time, and retired employees to get involved through charitable giving!
Currently headquartered in Conshohocken, PA (just outside of Philadelphia), AmerisourceBergen is a global healthcare and American drug wholesale company. The corporation, the product of a merger between Bergen Brunswig and AmeriSource, ranks #8 on the Fortune 500 list.
AmerisourceBergen matches full-time and part-time team members’ donations to most 501(c)(3) nonprofits, with a generous matching threshold of up to $10,000 per employee per year. The company typically matches at a 1:1 ratio, though periodically increases its match rate to 150% around Giving Tuesday and other special promotions.
And that’s just a portion of the charitable-minded companies with corporate philanthropy initiatives like these. To dive into even more businesses that offer matching gifts or volunteer grants across the globe, click here.
https://doublethedonation.com/wp-content/uploads/2013/02/Companies-That-Match-Gifts_Philadelphia-1.jpg6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2024-10-06 23:15:292024-11-27 19:59:30Companies in Philadelphia That Offer Matching Gifts
If your donors work for a company with a matching gift program their donations can be matched be their companies. Double the Donation can help you optimize your fundraising from sources like matching gifts and double your donations overnight. Start your journey here at Double the Donation. There are many resources across the site to help nonprofits increase their fundraising.
List of Companies with Matching Gift Programs in Portland
Portland is known for it’s forward-thinking, progressive culture. Many companies have adopted these attitudes and now offer a wide variety of corporate philanthropy initiatives. Portland is one of the most populous cities in Oregon. While only a few Fortune 500 companies are headquartered in the city, many others have a strong presence. Check with your donors to see if their companies match charitable donations.
In the meantime, consider these companies currently offering matching gift benefits to their employees. Be sure to take advantage of this vital fundraising source!
Nike
Nike will match up to $2,500 per employee to most charitable organizations. They will also match $1,000 a year for part-time employees.
Matching gifts offer an incredible opportunity for fundraising groups to double or triple donations by tapping into the generosity of their supporters’ employers. However, many organizations fail to realize their full matching gift potential, largely due to a lack of program awareness and insufficient resources for promoting the opportunity. Fortunately, a matching gift integration can eliminate barriers to entry, increasing familiarity and making it easier for donors to get involved.
In this complete, step-by-step guide, we’ll walk you through everything you need to know about matching gift integrations—from setting up the tools to optimizing the donor experience—so your nonprofit can maximize its matching gift success.
Specifically, we’ll cover the most popular methods of matching gift integration below:
When it comes to making the most of matching gifts, equipping your team with the right tools is a must. However, integrating the tools with one another will bring your success to new heights. And we’re here to show you how!
Method #1: Implementing our search tool on your donation pages.
The first method for integrating matching gifts involves implementing matching gifts directly within your donation pages. There are generally two opportunities through which this can be done, but it’s highly essential that you incorporate both in your strategy to maximize your success:
Donation Form Search Tool
One of the easiest ways to integrate matching gifts into your fundraising strategy is by adding a matching gift search widget directly to your giving forms. This donor-facing tool allows supporters to quickly search for their employer’s matching gift program while completing their donation.
By placing this feature directly within your donation forms, you streamline the process for donors, making it easier for them to take advantage of their employer’s matching gift programs while actively giving to your cause. This helps increase the likelihood of receiving matching gifts by targeting the opportunities as donors are at the height of their engagement.
Confirmation Page Widget
Once a donor submits their gift, they’re generally re-routed to a confirmation screen. For the best results, we recommend placing Double the Donation’s matching gift tool on this page to target donors while at the height of their engagement with your cause.
After a donor completes their gift, the widget provides company-specific program guidelines and forms (if an employer was selected during the previous step) or offers an additional opportunity to search for a company (if one was not previously selected). In other words, this post-donation touchpoint reinforces the opportunity to double their contribution, even if they didn’t explore matching gift options during the donation process itself.
Then, for qualifying donors, the confirmation screen widget also offers an opportunity to complete the auto-submission process. When a company enables this option—through a partnership between its CSR platform and Double the Donation’s 360MatchPro)—its employees can submit their matches in a single click. (Hint: to uncover companies with auto-submission enabled, look for CLMA-designated employers in the database search tool!)
Method #2: Integrating Double the Donation with your CRM or donor management system.
The next kind of tool you can integrate with matching gifts is your CRM or donor management system. Whereas a donation page integration involves the addition of a donor-facing widget in your giving forms, a CRM-based matching gift integration takes more of a behind-the-scenes approach. This provides more complete coverage of your donor base, enabling your team to identify matching gift eligibility and pursue those gifts for all donors.
After a donor makes a gift (regardless of whether it’s completed on- or offline, as part of an event, etc.), a record is created in your donor database. That record is then passed into 360MatchPro using a seamless and highly secure connection, and 360MatchPro triggers a series of follow-up communications designed to drive eligible matches to completion.
These communications segment donors by their likely eligibility for matching gifts, with dedicated streams for eligible, likely ineligible, and unknown recipients, ensuring each supporter receives the most relevant information possible.
Method #3: Embedding our database widget on your Matching Gifts Page.
Our final strategy involves creating a dedicated Matching Gifts page on your nonprofit’s website—then, adding a matching gift database widget to the online hub. This allows visitors to easily uncover information regarding matching gifts, including how the programs work, how to identify eligibility criteria, how to submit the appropriate forms, and more.
By having a centralized location that educates donors about matching gifts, you can drive awareness, ultimately leading to more matching gift submissions. Plus, it gives your team a place to send supporters who might have missed the opportunity during their initial donation process. When donors access your Match Page from an automated email, for example, you can identify their eligibility and track their employment data in the backend of the platform.
Bonus: Matching Gift Integration FAQ
Matching gift integration can be a game-changer for nonprofits looking to maximize their fundraising efforts. However, understanding the process and making it work seamlessly can raise a lot of questions.
Whether you’re new to matching gifts or looking to optimize your current setup, this Q-and-A section covers the most common inquiries nonprofits and schools have about integrating matching gift tools in their fundraising.
Can I receive matching gifts without a matching gift integration?
The short answer is yes, though there’s likely to be a significant disparity in terms of matching gifts you qualify for versus matching gifts you actually receive. While your organization may still receive matching gifts without a formal matching gift integration, the process is significantly more cumbersome for donors and nonprofits alike.
Without an integration, it often requires supporters to independently research whether their employer offers a matching gift program, navigate submission portals, and complete the necessary paperwork. In contrast, integrating matching gift tools streamlines the process by automatically identifying eligible donations and guiding donors through the submission process. This helps reduce friction in the process, which leads to missed opportunities, and ultimately increases the likelihood of securing matching funds. As a result, organizations that implement matching gift automation can expect to see revenue growth of between 20% and 50%!
Can my team implement multiple matching gift integration methods?
Yes, your team can implement multiple matching gift integration methods. In fact, it’s actually encouraged to ensure the fullest coverage of all matching gift donors in your network.
By integrating matching gift tools into both your main donation form and your CRM (along with any peer-to-peer software you have!), you create a comprehensive system that captures eligible matches at various stages of the donor journey.
A donation form integration allows donors to instantly see if their employer offers matching gifts during the giving process, while a CRM integration helps your team track and follow up with donors who may have given offline and, therefore, may not have been identified as such otherwise. Combining these methods ensures you maximize matching gift opportunities and reduce the likelihood of available matches slipping through the cracks.
We also offer duplicate record detection functionality, which ensures your team is not repeating any efforts!
How complicated is the matching gift integration process?
The process of setting up your matching gift integration can seem a bit intimidating at first. Fortunately for you, Double the Donation and its extensive network of integration partners have already taken care of the hard part—so getting started is actually quick and simple.
With the technology work completed, it’s never been easier to connect a matching gift tool using ready-built integrations. This eliminates the need for complex coding or technical expertise, making our tools accessible to teams of all sizes and abilities.
Once set up, the integration works seamlessly in the background, making it easy for donors to submit matching gift requests while ensuring your nonprofit can track and manage those gifts without lifting a finger.
Which fundraising platforms support matching gift integration?
Double the Donation integrates with over 100 leading fundraising platforms, including the majority of popular donation form providers, CRMs, peer-to-peer fundraising tools, and more.
This wide range of integrations allows nonprofits to easily connect matching gift tools to their existing systems, streamlining the process for both donors and staff. To learn about specific integration options or see if your platform is supported, we encourage you to visit our integrations page to search the partner directory for more detailed information.
What if Double the Donation doesn’t integrate with my fundraising tools?
If Double the Donation doesn’t currently integrate with your fundraising tools, don’t worry! Our team is constantly building out additional integrations with new fundraising platforms, CRMs, and more.
You can also contact our team to advocate for a new integration, as we’re always eager to expand our network of partnerships. Our goal is to ensure organizations like yours have access to the best tools for maximizing matching gift opportunities!
[For Fundraising Platforms] How can my platform build a matching gift integration?
If you’re a fundraising software provider looking to build a matching gift integration, we encourage you to contact the Double the Donation team to get started.
Our team is experienced in developing seamless integrations and will guide you through the process of connecting your platform to our matching gift solution. By partnering with Double the Donation, you can offer your users enhanced functionality that makes it easier for nonprofits to maximize their matching gift revenue.
Sample Matching Gift Integration: See it in Action
Now that you understand the basics of integrating matching gifts into your overall fundraising strategy, we wanted to walk you through an example of an organization doing this well.
Check out the following matching gift flow from the Leukemia & Lymphoma Society:
Step #1: Matching gifts on the organization’s peer-to-peer donation form
Donors are encouraged to provide their employment information using an intuitive, seamlessly embedded matching gift search tool within the donation form. All they need to do is begin typing the name of their company and select the appropriate listing from the drop-down menu!
Step #2: Matching gifts on the organization’s confirmation screen
Immediately after giving, donors are thanked for their support and encouraged to make their contributions go further with a match. If employment information is provided on the form, donors are presented with company-specific program insights and direct form links to complete their requests in real time.
Step #3: Matching gifts in a follow-up email
Within minutes of submitting their gifts, donors receive a personalized matching gift reminder via email as well, complete with company program guidelines and request forms to get started.
Step #4: Matching gifts on a dedicated web page
Throughout their matching gift communications, donors are continuously encouraged to learn more about the matching gift opportunity with a direct link to the organization’s Match Page. This online hub contains a step-by-step walkthrough of matching gifts along with a powerful company search tool to make uncovering matching gift programs as easy as possible.
As you can see, LLS uses every opportunity to engage its audience with matching gifts—from the initial contribution to a number of follow-up reminders. And it’s all thanks to its seamless matching gift integration setup, connecting its matching gift tool (Double the Donation) with its donation forms, peer-to-peer software, and more.
Getting Started — Next Steps for Matching Gift Integration
Integrating matching gift tools into your fundraising and donor management processes unlocks the potential to significantly boost your nonprofit’s revenue. With a seamless setup and strategic donor education, your organization can make the most of this often-overlooked revenue stream.
Take action now to leverage the full power of matching gifts. Then, watch your fundraising efforts soar while engaging both donors and their employers in meaningful ways.
Ready to learn more about matching gifts and other workplace giving opportunities? Check out the following recommended resources:
Uncover Your Expected ROI with 360MatchPro. Find out how much revenue your organization can collect through matching gifts by investing in Double the Donation’s 360MatchPro platform.
Double the Donation partners with nonprofits to help them increase their fundraising revenue from employee matching gifts and volunteer grant awards. We’ve created a short list of some of the top nonprofits in major metropolitan areas to further help nonprofits identify these unique fundraising sources.
Orlando is a city with plenty of large corporations offering matching gifts. Don’t leave money on the table by not reaching out to your donors about these programs. Familiarize yourself with this list of companies and remind your donors to check and see if their company will match their donations.
HCA
The Hospital Corporation of America will match donations between $25 and $2,500. They also have a generous volunteer grant program.
Walt Disney is one of the most visible companies in Orlando. The Disney company will match up to $15,000 per employee each year. The company also offers a generous employee volunteer program.
While QuoteWizard has only a little over 100 employees, it’s a well-known company in Seattle. As a way of giving back to the Seattle community, it offers a matching gift program where donations are offered at a 3:1 match. In other words, eligible donations can be quadrupled!
Alaska Airlines works with nonprofit groups in the areas of health and human services, arts and cultural programs, as well as education, environmental, and civic organizations.
Lincoln Financial Group
