The template provides a comprehensive framework with a clear structure for planning and presenting a matching gift marketing plan, including goals, strategies, and actionable steps. Not to mention, each slide is designed to be easily tailored to fit a nonprofit’s unique needs, branding, and matching gift goals.
Why download the Matching Gift Marketing Plan?
Maximize fundraising potential.
Access actionable strategies to significantly boost donation revenue by leveraging corporate matching gift programs. By understanding how to tap into this often underutilized resource, nonprofits can unlock additional funding.
Streamline matching gift processes.
Uncover clear steps for optimizing the management of matching gifts, from identifying eligible donors to simplifying the follow-up process. This helps organizations save time and effort while ensuring they don’t miss out on match-eligible contributions.
Enhance donor engagement.
Donors are more likely to give if they know about matching gifts. Unleash best practices for educating and motivating donors to participate in matching gift programs, strengthening donor relationships and increasing engagement with your cause.
Did you know that the value of a single volunteer hour (according to the benefit it produces for an organization) is estimated to be $29.95? Or that thousands of companies offer generous volunteer grant programs to encourage staff to support philanthropic efforts? Volunteerism trends like these can shed significant light on an invaluable opportunity for your team.
To help your nonprofit understand your volunteers a bit more, this guide will conduct a deep dive into the following essential volunteer trends and patterns:
Volunteers play an integral role in your nonprofit, handling responsibilities from behind-the-scenes bookkeeping to on-the-ground work at your program sites. When solidifying your volunteer program’s recruitment strategies, understanding the nonprofit landscape allows you to source powerful insights from broader trends in volunteer behavior and motivations. Then, you can use the insights to adjust your strategy and better attract and retain a solid group of volunteers.
Ready? Let’s begin with the first trend!
One-third of the nonprofit workforce is made up of volunteers.
For U.S.-based nonprofits, volunteers are everywhere. In fact, recent reports indicate that an estimated 63 million Americans volunteer their time and energy with organizations like yours.
That said, your nonprofit’s staff is instrumental in providing beneficiaries with the services they need. However, most nonprofits have tight budgets and often rely on volunteer labor to get work done. This is so much the case that an astounding one-third of all nonprofit workers are volunteers.
Of course, the ratio of paid employees to volunteers will vary from one nonprofit to the next. For example, many small organizations do incredibly important work but are entirely made up of volunteers. In contrast, enterprise-size nonprofits often have entire departments of paid employees.
What does this volunteerism trend mean for your nonprofit?
Because so much labor at charitable organizations goes unpaid, calculations of the nonprofit sector’s economic value will always be off. Don’t let this impact how your nonprofit values your volunteers. Instead, show your appreciation and ensure your volunteer staff feel like they’re a real part of your team. Ultimately, they are!
This also means that, by sourcing new volunteers, organizations can often expand their capabilities and do even more for their missions.
Most U.S.-based volunteers are between the ages of 35 and 44.
Reports show that the average U.S. volunteer is a woman between the ages of 35 and 44, usually with a child less than 18 years of age.
It’s important to recognize that non-women, along with people of other age groups, certainly volunteer, as well. However, there are a few key assumptions we can draw from the average organization’s volunteer profile.
For example, middle-aged mothers are likely to volunteer at their children’s school, church, and neighborhood activities. This assessment also holds true for reports of informal volunteering—such as cooking for neighbors, taking care of children, and improving the state of their communities.
What does this volunteerism trend mean for your nonprofit?
Assess your current supporter base to see if your nonprofit’s average volunteer fits this profile. Then, use the information to tap into audiences your nonprofit may have previously neglected.
For example, how can you reach more families? Do you offer volunteer positions that are convenient for working professionals? Be sure to assess not just your volunteer marketing but the overall accessibility of your volunteer program for individuals with differing circumstances, needs, and opportunities.
Regular volunteerism offers numerous benefits for individuals.
Partaking in volunteerism provides numerous and widespread benefits for volunteers, the organizations with which they devote their time, and their communities as a whole. For volunteers themselves, the value includes personal fulfillment, a deepened sense of purpose, and professional skill development.
When asked why they volunteer, 35% of individuals indicated their primary reason was to socialize. However, the majority of volunteers (83%) say their main motivator is helping a cause they care about.
What does this volunteerism trend mean for your nonprofit?
It’s easy to focus solely on how volunteering helps the nonprofit recruit supporters. However, while volunteers do want to help causes they care about, it never hurts to mention the benefits they can receive in addition to making a positive impact.
Be upfront about the skills and experience supporters can gain from volunteering. This can include anything from customer service experience, data management, specific labor and technical skills, or anything else related to your programs that’s also applicable in the workplace.
Formal volunteerism rates are declining in most states.
Nonprofits need volunteers to staff events, help during fundraisers, and complete tasks that keep their programs running. However, finding enough people to fill all available volunteer positions isn’t always easy, and 62% of nonprofit CEOs state that recruiting enough volunteers is an issue. This goes hand-in-hand with additional data reporting that the demand for many nonprofit services is up.
If your nonprofit has had trouble filling volunteer positions, know that you’re not alone. The majority of U.S. states have seen a decrease in the percentage of their population that formally volunteers. How much volunteering has declined varies from state to state, with some following routine ebbs and flows, while others have experienced as much as a 10% drop. For example, in Florida, already a state with low volunteering rates, 22.8% of the population volunteered in 2017. Four years later, it’s just 15.9%.
What does this volunteerism trend mean for your nonprofit?
While volunteer rates can shift for a number of reasons, there are several factors your nonprofit can control. For example, consider what roles you have open for volunteers. How do you promote these opportunities? Are these roles volunteers would be interested in, or are they positions that are mostly rote work? Is your team sourcing support through corporate volunteer initiatives?
Additionally, if you’re constantly having to find new volunteers, that might be a sign to take a step back and assess your volunteer retention strategy. Talk with these volunteers about improvements to your program they’d like to see and show your appreciation. Even if you’re low on staff, make sure not to overwork them to avoid volunteer burnout, too.
Companies are increasingly encouraging their staff to partake in volunteerism.
More and more, companies are actively encouraging their employees to engage in volunteerism, recognizing the benefits of such initiatives for team building, employee satisfaction, corporate social responsibility, and more.
For example, 40% of Fortune 500 companies offer volunteer grants, where they encourage their employees to volunteer by donating to the nonprofits their employees support. It generally works like this:
An employee volunteers at an eligible nonprofit.
The employee reports their volunteer hours and other needed information. Most employee volunteer grant programs are based on the hours an employee volunteers. Some provide a per-hour rate, while others require a certain number of hours to be met before donating a flat amount. Additionally, employers often require the nonprofit’s name, tax ID, and mailing address.
The company donates to the nonprofit. Once a volunteer grant application is submitted, the company reviews it. If the nonprofit and hours requirements have been met, the grant application is improved, and the nonprofit receives a donation.
While the amount offered will vary from one company to another, 80% of employers report offering grants worth $8 to $15 per hour a team member volunteers.
Another way companies incentivize volunteerism is through volunteer time off (VTO), generally offering between 8 and 40 hours each year. Around 60% of companies currently provide employees with paid VTO, with an additional 21% planning to implement a VTO policy in the coming months.
What does this volunteerism trend mean for your nonprofit?
Your supporters’ time is already an invaluable resource for your organization. When you consider that your nonprofit may qualify for grant funding in addition to the hours volunteers donate, you’re presented with an excellent opportunity to maximize this group’s support. Every hour a volunteer spends with your organization not only contributes their time and skills (which is currently worth an estimated $29.95), but also translates into direct financial support.
Therefore, start educating your volunteers about the power of volunteer grants and other incentives. Keep careful track of their hours, and help them discover if they’re eligible for employer-sponsored programming. Most companies will have the relevant information accessible through their CSR portal or in their office handbook. If you can’t find any information there, it also never hurts to ask!
Meanwhile, Volunteer Time Off programs provide employees with the opportunity to volunteer during work hours without sacrificing their income. And 67% of survey respondents say having paid time off to volunteer would make for a positive engagement experience! Take a look at the supporters in your network, and see if any work for companies that offer these programs.
There’s a significant overlap between companies offering matching gifts and ones offering volunteer incentives.
You may have heard that more than 24,000 companies offer matching gifts for their employees. But did you know that companies contributing matching gifts often overlap significantly with those offering volunteer grant programs? In fact, recent studies indicate that over 85% of the top matching gift companies also offer volunteer grants.
In other words, philanthropic-minded employers generally offer more than one opportunity for staff to get involved. If you know a company matches monetary donations, the chances are good that it’ll match volunteer time as well—and vice versa!
What does this volunteerism trend mean for your nonprofit?
If you’re looking for volunteer grant opportunities to pursue, identifying well-known matching gift companies can give your organization the boost you need. This can also provide an excellent chance to pitch volunteer activities to matching gift donors and matching gift opportunities to “Dollars for Doers” volunteers.
This also means that a dual approach to marketing can further amplify fundraising efforts. When engaging with donors, it’s beneficial to educate them about both matching gift and volunteer grant opportunities. You don’t want to let either program fall by the wayside!
Many corporate volunteer incentives continue to be underutilized.
Despite the rise in corporate encouragement for volunteerism, many corporate volunteer incentives remain underutilized. Why? Unfortunately, awareness rates are often low, suggesting a need for better promotion around the program to maximize the opportunities.
Today, the average employee participation level for volunteer grants, or Dollars for Doers, is a mere 3%. Like matching gifts, there’s a significant knowledge gap when it comes to eligible volunteers being aware of the opportunities.
Meanwhile, the average corporate volunteer participation rate stands at 33%. Although not all employees participate in existing volunteer incentive programs, it’s worth noting that companies with fewer than 10,000 employees achieved a higher-than-average participation rate of 39%. At the same time, those with more than 50,000 employees had a participation rate of 24%.
What does this volunteerism trend mean for your nonprofit?
For nonprofits, a steadily low participation rate represents an opportunity to increase awareness and, subsequently, engagement in the programs. Volunteers who don’t know about their companies’ existing programming won’t know to request volunteer grant funding on your organization’s behalf, thus leaving dollars on the table.
By actively promoting the benefits of volunteer grants and other corporate incentives to volunteers, donors, and partners alike, your nonprofit can encourage higher participation and secure more employee giving revenue than before.
Wrapping Up & Additional Philanthropy Resources
As the volunteer landscape continues to evolve, nonprofits like yours face a unique opportunity to make the most of your supporter base. Companies are recognizing the dual benefits of volunteer programs: enhancing corporate social responsibility while fostering employee engagement. Meanwhile, innovations in technology are making it easier than ever for individuals to find and participate in volunteer activities that align with their passions and skills.
Incorporating these trends into your organization’s volunteer strategy can lead to more robust and effective programs. By staying ahead of these developments, businesses and nonprofits alike can maximize their impact, build stronger communities, and create a more engaged and fulfilled workforce.
Interested in learning more about volunteerism trends and other philanthropy opportunities? Check out these recommended resources:
Essential Corporate Giving and Matching Gift Statistics. Dive into the world of corporate giving and employee matching gifts with a look at our key research. Uncover must-know statistics and see how these findings can impact your team.
Free Download: The Ultimate Guide to Volunteer Grants. Make the most of volunteerism for your organization by leveraging corporate volunteer grants. Learn everything you need to know about Dollars for Doers programs, and how your cause can benefit.
Winning Workplace Giving Strategies & How to Leverage Them. Explore top workplace giving strategies offered by companies across the globe. From volunteer incentives to matching gifts and more, these programs can significantly elevate your fundraising.
https://doublethedonation.com/wp-content/uploads/2024/11/DTD_Volunteerism-Trends-Corporate-Incentives-and-More_Feature.png6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2024-11-19 02:10:082025-01-03 18:52:42Volunteerism Trends in 2025 | Corporate Incentives and More
Corporate sponsorships are a cornerstone for many nonprofits, providing vital financial support and fostering meaningful partnerships. However, to truly understand the impact and potential of corporate sponsorships, it’s essential to examine the facts and figures that drive these relationships. From industry trends to the return on investment for nonprofits and companies alike, corporate sponsorship statistics offer valuable insights into how sponsorships are evolving, the types of partnerships that are thriving, and how nonprofits can optimize their sponsorship strategies.
In this post, we’ll explore key corporate sponsorship statistics that every nonprofit should know to better navigate and leverage these partnerships.
Sponsorship makes up 12% of a brand’s marketing budget on average.
Key Takeaway 🔑
With sponsorships accounting for such a significant portion of a brand’s marketing budget, nonprofits have a valuable opportunity to secure funding by aligning with companies looking to invest in high-impact partnerships. By demonstrating how your organization can provide meaningful exposure and engagement, you can attract sponsors who see the value in supporting your cause.
In 2022, global brands invested an astounding $97.4 billion in corporate sponsorships, with the figure expected to reach $189.5 billion by 2030.
Key Takeaway 🔑
The substantial growth in corporate sponsorships, projected to nearly double by 2030, presents a significant opportunity for nonprofits. By strategically aligning with corporate sponsors and demonstrating measurable impact, nonprofits can tap into this growing funding stream to support their missions and expand their reach.
The largest portion of global sponsorship spending comes from North America, totaling over $22.3 billion annually. North America also had the highest growth of global sponsorship spending, increasing by more than $4.2 billion over five years.
Key Takeaway 🔑
North America’s dominance and rapid growth in global sponsorship spending highlight a prime opportunity for nonprofits in the region. By targeting corporate sponsors in this thriving market and showcasing the mutual benefits of partnership, nonprofits can secure a larger share of this expanding investment to fuel their missions.
KPIs companies track to demonstrate sponsorship value:
Sales leads – 48%
Booth traffic – 46%
Attendance/participation – 38%
Social media impressions – 28%
Return on investment – 24%
Brand impressions – 23%
Website traffic – 23%
Post-event surveys - 17%
Media coverage – 12%
Key Takeaway 🔑
Companies prioritize measurable KPIs, such as sales leads, booth traffic, and social media impressions, to evaluate sponsorship success. Nonprofits can attract and retain sponsors by aligning partnership opportunities with these metrics, providing data-driven results, and demonstrating clear value for the company’s investment.
52% of companies that purchase sponsorships prefer to select from a la carte options rather than packages that bundle multiple items at a fixed price.
Key Takeaway 🔑
In order to best attract companies for partnerships, nonprofits should offer customizable sponsorship opportunities. Tailoring packages to meet specific corporate goals can increase appeal, foster flexibility, and maximize sponsorship revenue.
Corporate survey respondents ranked the following sponsorship opportunities as the mosteffective in terms of marketing potential:
Speaking opportunities
Networking events
Social media
E-blasts
Boards/graphics
Official receptions
Event apps
Hospitality lounges
Show directories
Badge lanyards
Corporate survey respondents ranked the following sponsorship opportunities as the leasteffective in terms of marketing potential:
Headrest covers
Taxi toppers
Public transit graphics
Hotel in-room television
Yoga/wellness activities
Hotel room door hangers
Cups/napkins
Shuttle bus wraps
Hotel room drops
Hotel key cards/sleeves
Key Takeaway 🔑
Sponsors prioritize opportunities with high visibility and direct audience engagement, such as speaking opportunities, networking events, and social media. Nonprofits should focus on these high-impact sponsorship offerings while being strategic with alternative options to ensure sponsors see value in their investments.
81% of corporate survey respondents indicated a belief that sponsorships have moderate or significant potential in terms of business value.
Key Takeaway 🔑
With the vast majority of corporate respondents recognizing sponsorships as valuable for their business, nonprofits have a strong case for presenting sponsorships as win-win opportunities. Highlighting measurable benefits like brand visibility, audience engagement, and alignment with social impact goals can help secure corporate partnerships, too!
Roughly 4 in 10 corporate survey respondents who do not invest in sponsorships say their lack of doing so is driven by inadequate budgets and/or personnel. Meanwhile, an additional 40% opted out of sponsorship investments due to insubstantial previous sponsorship results.
Key Takeaway 🔑
Budget constraints and past performance concerns are key barriers for companies not investing in sponsorships. Nonprofits can address these hesitations by offering scalable, cost-effective options and presenting data-backed success stories that demonstrate the tangible value of sponsorships.
When asked what they considered important actions when meeting with a sponsorship representative, corporate sponsors ranked the following most essential:
Being well-prepared
Presenting creative ideas
Asking relevant questions to understand needs
Customizing sponsorship programs to meet the company’s objectives
Providing relevant research data and insights
Key Takeaway 🔑
Corporate sponsors value preparation, creativity, and customization in sponsorship proposals. Nonprofits should focus on understanding a sponsor’s goals, presenting tailored opportunities, and backing their pitch with relevant data to build strong, mutually beneficial partnerships.
Interested in learning how? Check out our webinar replay on building a corporate development strategy here!
Corporate marketers reported strong growth in sponsorship spending for the year, with 44% increasing their budgets over 2022.
Nearly 3 in 10 sponsors increasing their spending did so by more than 40%, while another 4 out of 10 grew their budgets by between 20% and 40%.
69% of corporate sponsors reported that their sponsorship departments would “gain more attention/have an increasingly important role” within their organizations in the next few years.
Key Takeaway 🔑
With nearly half of corporate marketers increasing sponsorship budgets and a majority anticipating greater organizational focus on sponsorships, nonprofits have a prime opportunity to engage with sponsors eager to invest in impactful partnerships. By showcasing measurable results and aligning with corporate goals, nonprofits can secure a share of this growing investment.
Corporate sponsorships continue to be a significant driver of growth for nonprofits, with trends pointing toward increased investment in cause-driven partnerships. By understanding the statistics behind corporate sponsorships, nonprofits can make better-informed decisions, craft more compelling proposals, and engage with potential sponsors in ways that deliver mutual value.
With the right data in hand, nonprofits are better positioned to build strong, long-lasting relationships that support their mission and drive their success. Stay informed, adapt to emerging trends, and leverage the power of corporate sponsorships to elevate your organization’s impact with ease.
Ready to learn more about corporate sponsorships and beyond? Check out these recommended blog articles:
Corporate sponsorships play a vital role in helping nonprofits achieve their missions. After all, these partnerships provide much-needed financial resources, increase visibility, and foster mutually beneficial partnerships between fundraising organizations and the companies that support them. However, to fully leverage the opportunities, nonprofits must track corporate sponsorships effectively to ensure accountability, transparency, and long-term success.
Lucky for you, this guide is here to provide actionable strategies, tools, and best practices for tracking sponsorships with ease.
Whether you’re new to corporate fundraising or are looking to refine your processes for better results, this post will equip you with the knowledge to manage your sponsorships like a pro.
Why is tracking corporate sponsorships essential?
Tracking corporate sponsorships ensures effective management of these valuable partnerships—not to mention maximizes their benefits. Here’s why it’s so important for organizations like yours:
Strengthening Relationships with Sponsors. Corporate sponsorships thrive on strong relationships. By keeping detailed records of contributions, obligations, and communications, nonprofits can ensure consistent and meaningful engagement with sponsors.
Growing Accountability and Transparency. Nonprofits have a responsibility to show how sponsorship funds are used. Tracking enables organizations to provide detailed reports to sponsors, demonstrating that resources are allocated appropriately and in line with agreed-upon objectives.
Measuring Impact. Tracking allows nonprofits to assess the success of sponsorships. This includes evaluating the financial support received, the success of sponsored initiatives, and the value delivered to the sponsor, such as brand visibility or audience engagement.
Streamlining Reporting. Accurate tracking simplifies the reporting process for internal use, sponsors, and regulatory bodies. Well-documented sponsorships save time and reduce errors when creating financial reports, filing taxes, or preparing performance updates for stakeholders.
Improving Strategy. A thorough tracking system provides insights into which sponsorships are the most effective. Nonprofits can use this data to refine sponsorship packages, enhance proposals, and focus on partnerships that align with their mission and generate the most value.
Avoiding Missed Opportunities. Corporate sponsorships often come with deliverables such as event branding, media mentions, or reporting requirements. Tracking these commitments ensures nonprofits meet their obligations, maintain credibility, and avoid jeopardizing future sponsorships.
By prioritizing the tracking of corporate sponsorships, nonprofits can maintain organized, impactful, and mutually beneficial partnerships.
Remember: it’s not just about managing sponsorships effectively—it’s about setting the stage for growth, trust, and ongoing wins.
Core steps in the corporate sponsorship tracking process
For the best results, tracking should occur at every stage in the corporate sponsorship process. Here’s a look at how your organization can begin implementing partnerships—and what to track for each phase:
1. Identify Potential Sponsors
Targeting the right sponsors increases the likelihood of securing partnerships and ensures a good mission fit. That said, this first step in the partnership process involves researching and identifying companies that align with your nonprofit’s mission, goals, and target audience.
We recommend looking for companies with a history of philanthropy or partnerships with nonprofits like yours. Then, analyze their marketing or corporate social responsibility goals to ensure alignment with your organization. From there, you can use tools like LinkedIn, networking events, or local business directories to identify and engage with prospective sponsors. And don’t forget to look for companies with existing relationships to your cause, such as employee giving engagement, either! Your donors’ employers are going to be some of your greatest prospects, while you can use other components to narrow down your list and target your focus.
What to track at this stage: Potential sponsors, companies to reach out to, your donors’ employers
2. Develop a Compelling Sponsorship Proposal
A sponsorship proposal serves as your pitch to potential sponsors, outlining the benefits and specifics of the partnership you seek. A strong, tailored proposal shows potential sponsors how a partnership would meet their objectives and add value to their bottom line.
As you craft your proposal, include details about your nonprofit’s mission, audience demographics, and past successes. Plus, offer sponsorship packages that highlight visibility opportunities, such as logo placements, event sponsorships, or media mentions. You can even personalize proposals based on the sponsor’s interests, whether it be employee engagement or brand alignment.
After all, the best sponsorships occur when both parties’ needs are being met, allowing the relationship to co-create value on all sides.
What to track at this stage: Outreach to potential sponsors, as well as any responses you receive
3. Secure Sponsorship Agreements
Once a sponsor agrees to work with you, you’ll want to formalize the arrangement through a written agreement that outlines specific expectations. After all, a clear agreement protects both parties and ensures transparency and accountability throughout the partnership.
In the arrangement, start by clearly defining any financial or in-kind contributions, timelines, and deliverables. Specify how and when the sponsor will receive agreed-upon benefits and include terms for any modifications that may arise.
What to track at this stage: Partnership expectations and timelines
4. Deliver on Commitments
Delivering on your promises strengthens relationships and boosts the likelihood of companies ultimately renewing their sponsorships. This next step ensures that all obligations outlined in the agreement are fulfilled to maintain the sponsor’s trust and satisfaction.
To do so, be sure to track milestones and deadlines to ensure timely execution. Provide promised benefits, such as branding opportunities, event access, or social media mentions, and document the process to show proof of fulfillment throughout.
What to track at this stage: Tangible deliverables agreed upon through the sponsorship
5. Measure and Report Impact
At this point, it’s time to evaluate the outcomes of the sponsorship to demonstrate its success to the sponsor—and inform future partnerships. Sponsors want to see the value and impact of their support, which justifies their investment and builds trust.
For the best results, track metrics like funds raised, audience engagement, or the number of beneficiaries served (but there’s more on that below). You can even use visuals such as charts, photos, or testimonials to make reports engaging, highlighting key achievements and alignment with the sponsor’s overall goals.
What to track at this stage: Mission impact through funds raised or collected
6. Maintain and Strengthen Relationships
This final step focuses on nurturing the sponsor relationship to foster loyalty and future collaborations. After all, strong relationships lead to repeat sponsorships, referrals, and long-term partnerships.
Keep in regular contact with sponsors even after their engagement ends, sharing updates and thanking them for their contributions. Plus, you’ll want to actively seek feedback to improve their experience and explore ongoing sponsorships.
What to track at this stage: Sponsor feedback, opportunities for future improvements or engagement
Metrics & KPIs for tracking corporate sponsorship success
Tracking the success of corporate sponsorships involves the measurement of both quantitative and qualitative outcomes. Here are some key metrics and KPIs nonprofits can use to evaluate and optimize their sponsorships:
Sponsorship revenue
Total monetary contributions received from sponsors.
Percentage of goal achieved
How much the sponsorship helped reach specific campaign or event fundraising goals.
Return on investment (ROI)
Sponsorship income compared to costs incurred in delivering the partnership (e.g., branding, events, or communications).
Audience reach
The number of people exposed to the sponsor’s brand through the partnership (e.g., event attendance, social media impressions, or website traffic).
Social media mentions
Posts, shares, or comments that highlight the sponsor or partnership.
Media coverage
Articles, press mentions, or interviews that reference the sponsorship.
Campaign performance
Results from co-branded marketing campaigns, including click-through rates, conversions, and lead generation.
Event participation
Number of sponsor representatives or employees attending events or engaging in sponsored activities.
Beneficiaries served
The number of people or communities positively impacted due to the sponsorship.
Program outcomes
Tangible results of the sponsorship, such as meals provided, scholarships awarded, or shelters built.
Sponsor retention rate
Percentage of sponsors who renew their support year after year.
By consistently monitoring these metrics, nonprofits can assess the effectiveness of their corporate sponsorships, demonstrate value to their sponsors, and identify areas for improvement to build stronger, more impactful partnerships in the long term.
Next steps & additional resources
Tracking corporate sponsorships effectively is the key to building stronger relationships. By implementing the right tools, following our recommended best practices, and analyzing KPIs to calculate corporate partner success, your organization can foster lasting relationships with sponsors while achieving its mission better.
Remember, the effort you put into tracking today will pay off in future sponsorship opportunities and increased trust with your partners. Take the next step: evaluate your current tracking processes, explore new tools, and refine your strategy to unlock the full potential of your corporate sponsorships.
With the right approach, you’ll not only meet your goals but also create a sustainable framework for long-term success.
Interested in learning more? Check out these additional resources on corporate sponsorships and other forms of workplace giving:
Improve the Donor Journey with Matching Gifts. Grow your donor relationships with corporate giving! Explore how matching gifts can supercharge the donor experience with this free downloadable guide.
Through corporate matching gift programs, employers pledge to match the donations made by their employees to approved nonprofits. This effectively provides twice the donation to the nonprofit, and if these programs exist within your donor base, it’s vital that you take advantage of them!
These opportunities exist in cities across the country. Today, we’re examining those in Phoenix, AR. We’ll begin with our favorite way to discover matching gift programs before discussing the following companies:
Freeport-McMoRan
Intel
Wells Fargo
General Dynamics
Each of the above companies provides a huge opportunity for nonprofits to collect matched donations! Unfortunately, many employees have no idea that these benefits exist. We at Double the Donation specialize in equipping nonprofits with the tools to discover matching gifts, allowing them to optimize fundraising with matching gift programs.
Our Favorite Way to Discover Matching Gift Programs
Nonprofits, whether large or small, struggle to capitalize on matching gift programs, especially when they’re unaware of where these programs exist. We always recommend nonprofits use matching gift tools to bridge this gap.
For example, nonprofits looking to grow their already matching gift efforts can benefit from Double the Donation. With this matching gift automation platform, nonprofits can automate the process of searching for a donor’s eligibility, as well as the communications that occur after eligibility is established.
This tool is a powerful resource for nonprofits looking to increase their revenue through matching gift programs. With that, continue reading for a look at the top companies with matching gift programs in Phoenix.
List of Companies with Matching Gift Programs in Phoenix
In addition to being the capital of Arizona and the largest city in the state, Phoenix is also the 12th largest metro area in the US. The local economy is diversified into fields such as technology, telecommunications, education, and commerce. The city headquarters 4 of the Fortune 500 companies and is also home to 30 consulates. As far as matching gift programs are concerned, there are quite a few opportunities in Phoenix.
Check out the top companies in the city that are currently offering matching gift benefits to their employees.
Freeport-McMoRan
Freeport-McMoRan will triple employees’ donations (2:1) up to $1,000 to qualifying nonprofits. Then, it will match donations above the $1,000 limit on a 1:1 ratio, for up to $40,000 a year. Does your organization qualify?
Intel matches donations on a 1:1 ratio up to $10,000, with a minimum gift set at $25. The technology company will match gifts to a wide range of organizations, so be sure to check out the program if you have donors working for the company.
Wells Fargo matches on a 1:1 ratio. All employees can take part in the program and have donations up to $6,500 doubled. The company also has a volunteer grant program and awards more than $500,000 annually in such grants to nonprofits.
General Dynamics does not currently offer an employee matching gift program, but they do offer another powerful type of corporate philanthropy: volunteer grant programs. Through this, the company donates $1,000 to nonprofits every time an employee volunteers 25+ hours with them.
Corporate matching gift programs are a great resource for nonprofits looking to receive two donations for the price of soliciting one. This shortlist is nowhere near comprehensive when it comes to opportunities in Phoenix, and further across the country as a whole, so consider employing a matching gift discovery tool in your processes.
https://doublethedonation.com/wp-content/uploads/2013/01/DTD_Location-Specific-Companies-With-Matching-Gift-Programs_Phoenix.jpg6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2024-11-18 02:05:332024-11-27 19:49:53Matching Gift Opportunities: Companies in Phoenix, Arizona
Corporate sponsorships can be a game-changer for nonprofits, offering essential funding, resources, and visibility that help amplify their impact. But attracting and maintaining these partnerships takes more than just a compelling mission. It requires strategic promotion, targeted outreach, and strong relationship-building. In other words, marketing corporate sponsorships is about showcasing the value of partnership in a way that resonates with corporate goals while advancing your nonprofit’s mission.
Lucky for you, this guide will show you exactly how to approach and excel in each of these areas, empowering your nonprofit to build impactful, lasting partnerships. Specifically, we’ll cover:
From identifying the right partners to creating tailored sponsorship packages and measuring your success, this article will equip you with the knowledge you need to build sustainable, mutually beneficial sponsor relationships. Let’s begin!
Understanding Corporate Sponsorships
Corporate sponsorships can be defined as dedicated partnerships in which a business or other organization provides financial support, goods, or services to a nonprofit, event, or cause in exchange for brand exposure and other benefits.
These partnerships are typically designed to be mutually beneficial. The nonprofit receives valuable resources, funding, or in-kind contributions. Meanwhile, the company gains visibility, positive brand association, and opportunities to align with causes that matter to its target audience.
Corporate sponsorships can take many forms and often include:
Financial contributions
This is the most traditional form of sponsorship, where a company provides monetary support (one-time or ongoing) to a nonprofit. In exchange, the company typically receives brand exposure, recognition, or specific benefits as outlined in a sponsorship agreement.
In-kind donations
Rather than cash, companies provide goods, services, or knowledge that can directly benefit the nonprofit or its programs. Examples of in-kind donations include providing technology, office supplies, event space, or skills-based volunteer hours. This type of sponsorship can significantly reduce a nonprofit’s operating costs while allowing companies to contribute in a way that aligns with their products or expertise.
Media sponsorships
In a media sponsorship, a company (usually a media outlet) provides promotional support to increase visibility for a nonprofit’s event or cause. This support can include free or discounted advertising space, social media promotion, press coverage, or even media production assistance. Media sponsorships are valuable as they help nonprofits reach a wider audience, often without the usual advertising costs.
Corporate and employee giving
Corporate and employee giving programs allow companies and their employees to contribute to nonprofits through matching gift programs, payroll deductions, and volunteer grants or hours. These programs not only boost direct funding but also encourage employee involvement in causes, fostering a culture of philanthropy within the company and organization alike.
Not to mention, the partnerships can be formed for many purposes, such as upcoming events, new or expanded programs, and other projects.
Developing a Sponsorship Marketing Strategy
Before you jump into marketing corporate sponsorships, it’s a good idea to establish a dedicated strategy for doing so. Here are a few steps you can take prior to your marketing rollout:
Identify target sponsors.
Finding the right sponsors is the foundation of a successful corporate sponsorship strategy. Begin by researching companies that have a history of supporting causes similar to your nonprofit’s mission—or that have a Corporate Social Responsibility (CSR) focus that aligns with your values.
From there, you’ll want to consider their audience, industry, and goals. Are they looking to boost community involvement, improve their brand image, or reach new markets? Knowing their motivations can help you present a partnership that speaks directly to their interests.
Not to mention, your donors’ employment information can have some valuable insights here as well! If a ton of your donors (particularly those engaging in matching gift programs) work for a specific company, that company can be a great place to kick off your outreach efforts.
Create a value proposition.
Your value proposition is the core of your sponsorship pitch. It essentially answers the question, “Why should a company sponsor us?” making it clear that a partnership with your nonprofit is more than just a charitable act—it’s a strategic, impactful investment.
To craft a strong value-add, focus on the unique benefits a partnership with your organization can offer the potential sponsor. This might include audience reach, media exposure, community engagement, or brand alignment with a meaningful cause.
In your planning, be sure to emphasize how the partnership will advance both the company’s CSR goals and your nonprofit’s mission. And whenever possible, offer real data insights to showcase the tangible benefits a sponsor could gain.
Establish sponsorship packages.
Sponsorship packages provide companies with structured options for involvement, allowing you to offer tailored benefits that meet varying levels of sponsorship commitment.
A tiered sponsorship package (e.g., Gold, Silver, Bronze, etc.) gives businesses flexibility and enables your nonprofit to cater to different types of companies, from local small businesses to enterprise-level corporations.
For the best results, sponsorship packages should include the following key components:
Levels and Benefits: Define clear sponsorship levels with ascending benefits. For example, higher-tier sponsors may receive more prominent logo placement, exclusive media mentions, or speaking opportunities at events.
Customization Options: Offer ways for sponsors to customize packages based on their unique goals, such as targeted event promotions or digital-only sponsorships.
Clear Deliverables: Outline exactly what the sponsor will receive—and the benefits of each package—to avoid misunderstandings and ensure transparency throughout the process.
All in all, having well-defined sponsorship packages will make it easy for potential partners to see the value of working with you and select a level that aligns with their budget and impact goals.
Build a corporate sponsorships landing page.
Your website is where most supporters will go to research your organization and the various ways you offer to get involved. That includes corporate partners! Thus, establishing a dedicated sponsorships page on your website can be a great way to turn interest into action.
Ideally, this page should serve as a one-stop hub where potential sponsors can learn about your organization, explore sponsorship opportunities, and take steps to initiate a partnership. Here are a few key elements you’ll want to include:
Clear and Compelling Content: Describe your nonprofit’s mission, goals, and the impact of corporate partnerships in a way that engages and motivates potential sponsors.
Sponsorship Benefits: Clearly outline the benefits of sponsorship, such as brand exposure, media mentions, and event participation.
Past Successes: Include case studies, testimonials, or success stories from previous sponsors to demonstrate the positive outcomes of your partnerships.
Easy Contact or Inquiry Form: Make it simple for sponsors to reach out by including an inquiry form, allowing them to express interest and connect with you for more information.
A dedicated partnerships page can be the first step in converting a company’s interest into a lasting sponsorship, providing everything they need to understand the value and start the conversation.
Attracting Corporate Sponsorships
Now, it’s time to reach out to potential sponsors and drum up interest in your organization’s partnership opportunities. Here are three tangible steps you can take to do so effectively:
Initiate personalized outreach.
When it comes to securing corporate sponsorships, personalized outreach can make all the difference. Companies typically receive many partnership requests, so tailoring your communication to speak directly to a potential sponsor’s goals, brand identity, and social values shows you’ve done your research and see them as more than just a funding source.
Start by identifying the right point of contact—ideally someone within their CSR, marketing, or HR departments—and personalize your outreach to reflect the specific ways a partnership could align with their objectives.
Check out these tips and strategies for effectively personalizing your outreach:
Research Company Values and Goals: Study their mission statement, CSR initiatives, and past partnerships. Reference these in your outreach to show your proposal aligns with their priorities.
Highlight Relevant Sponsorship Benefits: Frame your proposal around how their brand could benefit from supporting your nonprofit, using language that speaks to their industry or audience.
Follow Up Thoughtfully: If you don’t receive an immediate response, follow up in a respectful and value-driven way, such as by sharing a relevant success story or impact update.
Initiating personalized outreach demonstrates respect for their brand and positions your organization as a professional, mission-driven partner worth considering. And your supporters may be able to help here, too! If you have a donor who works for one of your potential partners, see if you can use that connection to get your foot in the sponsorship door.
Showcase tangible impact.
Companies want to see the impact their sponsorship will have—not just on your organization but on the communities you serve. By showcasing tangible outcomes, such as the number of people helped, environmental changes made, or specific projects supported, you create a compelling story that resonates with their values and provides concrete evidence of the difference their contribution makes.
Demonstrating tangible sponsorship impact reassures companies that their support is driving meaningful change, making them more likely to engage and continue partnering with you.
Leverage employee engagement.
Employee engagement can be a powerful asset when attracting corporate sponsorships. After all, many companies are eager to involve their employees in social impact activities, as it boosts morale, strengthens team dynamics, and fosters a positive corporate culture.
In order to market corporate sponsorship opportunities well, we recommend highlighting ways the partnership could engage their staff, such as through hands-on volunteer days, team fundraising events, or workplace giving campaigns like matching gifts and more. You can even focus on one-off engagement opportunities such as custom or unique matching gift programs!
Integrating employee engagement options into sponsorship proposals creates added value for corporate partners, strengthening the appeal of sponsorship and establishing a more comprehensive relationship model.
Marketing Sponsorships, Once Secured
After you’ve connected with companies and established sponsorship agreements, you’ll want to market the partnerships to your broader audience, too. Check out these tips and tricks to promote your new partnerships:
Showcase corporate sponsorships on social media.
Social media is a powerful medium for highlighting corporate sponsorships and demonstrating the positive impact your partners are making. By publicly acknowledging sponsors through social channels, you can increase their brand exposure, showcase their commitment to your cause, and encourage engagement from their audience as well.
To do so well, we suggest sharing visuals, videos, or testimonials that highlight the sponsor’s involvement in a way that tells a story and engages viewers. Meanwhile, tagging sponsors and using relevant hashtags can increase the visibility of your posts, too. You can even invite sponsors to collaborate on social media campaigns, such as with joint posts, live events, or story takeovers, to enhance interaction and brand alignment.
When done well, social media posts that celebrate sponsorships help reinforce the sponsor’s brand while also boosting your nonprofit’s credibility and reach.
Not to mention, regularly showcasing corporate sponsorships on social media also reinforces the value of sponsoring your organization to other potential partners!
Incorporate co-branded marketing opportunities.
Co-branded marketing has the potential to amplify the reach and impact of both your nonprofit and the corporate sponsor. All you need to do is create and share promotional content that benefits both brands.
Whether it’s through a joint email campaign, special edition merchandise, or shared media initiatives, co-marketing offers sponsors unique visibility while reinforcing your collaboration and demonstrating a united front for the cause.
Tracking and communicating sponsorship KPIs.
To demonstrate the success and value of your sponsorships, it’s essential to track and communicate key performance indicators (or KPIs) that matter to sponsors. These might include metrics like…
Brand reach
Social media impressions
Engagement levels, open, and click rates
Event attendance
Audience demographics
Specific outcomes achieved with their funding
Regularly reporting on sponsorship KPIs helps sponsors see the tangible results of their investment and strengthens the case for ongoing support. By sharing data-driven insights like these, you can give sponsors a clear picture of the impact their support has had, reinforcing the value of your partnership and laying the groundwork for future collaboration.
Next Steps & Additional Resources
Marketing corporate sponsorships is an art that combines storytelling, strategy, and relationship management. By applying the tactics provided in this guide, your organization can create meaningful partnerships that not only boost funding but also enhance brand recognition and community impact.
Remember, corporate sponsorships are most successful when they provide value to both parties, fostering a sense of shared purpose and mutual growth. As you implement these tips, don’t forget to continuously assess and refine your approach, nurturing long-term relationships that can support your mission for years to come.
With the right marketing, your nonprofit can attract sponsors eager to make a difference together.
Interested in growing your knowledge of all things corporate giving? Check out these recommended resources to learn more:
How to Identify Corporate Partnerships. Did you know you can use your matching gift software to uncover corporate partnership opportunities? Read this guide to find out how.
In today’s landscape, companies are increasingly focusing on giving back through a variety of corporate social responsibility (or CSR) initiatives. Among these are workplace giving programs, which include matching gifts, volunteer grants, and more, all designed to amplify the impact of employees’ contributions to nonprofits. However, so many companies are giving back that it can be difficult to keep track of which businesses offer these giving initiatives. That’s where a workplace giving database comes in!
Still, keeping your database updated with fresh insights is a must. After all, nonprofits understanding and leveraging these programs can open doors to greater financial support, as well as unlock a broader network of donors and volunteers. And a comprehensive dataset is a great place to start.
That said, this guide will address the basics of workplace giving databases and how organizations like yours can add to and enhance ours. Specifically, we’ll cover:
An accurate and up-to-date database is an invaluable resource for nonprofits seeking to make the most of corporate philanthropy, ensuring that no available support goes untapped. Let’s dive in to see how your team can play a role in this occurrence.
What is a workplace giving database?
A workplace giving database is a comprehensive resource that aggregates information about corporate philanthropy programs offered by companies. These databases typically include details on workplace giving initiatives such as matching gifts, corporate volunteer incentives, and more.
To increase accessibility, a workplace giving database generally comes with a built-in search tool as well, making it quick and easy for donors to uncover the information they need to get involved.
A database tool is typically embeddable, too, offering a simple way for organizations to implement the solution on their websites—including donation pages, volunteer registration forms, confirmation screens, and more.
Benefits of a comprehensive workplace giving database
A comprehensive workplace giving database offers numerous benefits for both nonprofits and donors, empowering them to maximize support through corporate philanthropy programs. Here are some key advantages:
1. Increased Revenue Opportunities
By providing up-to-date information on companies offering matching gifts, volunteer grants, and more, a comprehensive database makes it easy for nonprofits to identify opportunities for additional funding.
2. Streamlined Supporter Engagement
A database helps nonprofits encourage donors to leverage workplace giving programs, such as matching gifts or volunteer grants, that they might not know are available. Donors can quickly check if their employers offer programs that amplify their contributions, which builds stronger connections between donors and the organization.
3. Time Savings and Efficiency
A centralized, comprehensive database saves nonprofits time by eliminating the need for manual research on each company’s corporate giving policies. With eligibility requirements, submission guidelines, and deadlines all in one place, organizations can spend less time researching and more time acting on these opportunities.
4. Improved Corporate Relationships
By understanding corporate giving options in detail, nonprofits are better positioned to cultivate relationships with potential corporate partners. A database provides insights into which companies are aligned with the nonprofit’s mission and values, too, making outreach efforts more targeted and likely to succeed.
5. Proactive Fundraising Strategies
With access to a wide array of corporate giving programs, nonprofits can build more proactive fundraising strategies. Instead of waiting for donors to ask if their contributions can be matched, nonprofits can actively promote these programs, especially during campaigns like year-end giving.
In summary, a comprehensive workplace giving database simplifies the process of connecting with corporate giving opportunities, enabling nonprofits to increase funding, strengthen donor relationships, and build proactive strategies—all while promoting greater corporate involvement in social responsibility.
About Double the Donation’s workplace giving database
Double the Donation’s workplace giving database is the largest and most comprehensive resource available for nonprofits and donors looking to maximize the impact of corporate giving programs. It’s designed to streamline the identification of corporate philanthropy opportunities, providing nonprofits with the tools they need to increase revenue through workplace giving.
This specific database includes information on:
Matching gifts
Volunteer grants (team and individual)
Volunteer time off
Fundraising matches
And more!
Here’s what makes Double the Donation’s solution stand out:
Extensive Company Coverage: Double the Donation’s database includes detailed information on thousands of companies with matching gift and volunteer programs. This coverage ensures that nonprofits and their supporters can find opportunities related to almost any company, regardless of industry or location.
Real-Time Program Updates: To keep nonprofits informed and reduce outdated information, Double the Donation regularly updates its database, ensuring that users have access to the latest information on corporate giving guidelines, eligibility requirements, submission deadlines, and more.
Easy Integration with Nonprofit Websites: Double the Donation’s database tool seamlessly integrates with a nonprofit’s website and donation forms, making it easy for donors to check if their employers offer workplace giving programs right as they engage with your cause.
Automated Donor Outreach and Matching Gift Reminders: In addition to the database tool, Double the Donation also offers automated email streams to remind donors to get involved. These messages empower nonprofits to follow up with those who may be eligible for matching gifts or volunteer grants, complete with company-specific workplace giving insights from the database, too! This proactive approach increases the likelihood that donors will complete the matching gift process, meaning more revenue for your cause.
How our database gets updated (regularly!)
Double the Donation’s workplace giving database is kept accurate and up-to-date through a systematic process. This ensures nonprofits and donors always have access to the latest information on corporate giving programs.
Here’s how Double the Donation maintains the database’s accuracy and reliability:
Continuous program monitoring. Double the Donation maintains a dedicated database team devoted to actively monitoring companies for changes in their corporate giving policies. This group tracks updates through company websites, press releases, and other announcements, ensuring our database reflects the most up-to-date information.
CSR platform data syncs. Double the Donation offers exclusive partnerships with companies’ CSR platforms that enable matching gift auto-submission. But another key win is that the integrations also allow our database to pull companies’ program guidelines directly from the platforms that manage the programs.
Companies submitting updates themselves. Double the Donation collaborates directly with workplace giving companies. As a result, many employers add their programs to the database themselves. Then, by staying in contact with corporate representatives, our team can receive timely updates when companies make program changes.
Donors submitting their employers. Donors using the database often provide feedback if they encounter outdated or inaccurate information. For example, not finding their company if they know a program is available. This user-driven approach allows our team to promptly investigate reported discrepancies, ensuring the data reflects current guidelines.
Nonprofits submitting unregistered companies. Sometimes, nonprofits receive funds from companies not currently registered with Double the Donation’s database. In that case, organizations may choose to submit the new companies to be added for easier access going forward.
Together, these practices ensure that nonprofits and donors can rely on Double the Donation’s database to provide the most accurate information, making it a valuable resource for maximizing corporate giving opportunities.
Adding corporate programs to our database
Double the Donation provides several straightforward options for organizations, companies, or employees to add or update information about corporate giving programs in its database. Thus, individuals or groups can ensure their workplace giving programs are accurately represented by following one of these methods:
Complete the Add a Company Form.
If you want to add a corporate giving program (such as a matching gift, volunteer grant, or VTO program) to Double the Donation’s database for the first time, representatives can fill out the Add a Company Form on Double the Donation’s website. This brief online submission gathers essential information about the company’s programs, including:
Matching gift or volunteer grant eligibility requirements
Match ratios and minimum/maximum donation amounts
Submission process and deadlines
Any specific program guidelines or criteria
Then, once the form is submitted, Double the Donation’s team reviews the information and adds the program to the database. From there, the record will become accessible to nonprofits and donors through the search tool.
Complete the Update Company Information Form.
If a company already listed in the database makes changes to its workplace giving program (for instance, altering match ratios or adjusting eligibility requirements) or otherwise notices inaccurate information, a representative can fill out the Update Company Information Form. This allows users to provide updated details, ensuring that donors see the latest version of the program when they search.
Again, after submission, the information is reviewed by Double the Donation’s data team and promptly updated in the database. This keeps it current for nonprofits and donors who may be impacted by the changes.
Send an Email to data@doublethedonation.com.
For those who prefer a direct approach to adding or refreshing company records, our team also accepts requests via email. All you need to do is send an email to data@doublethedonation.com with the necessary details about the program.
This might include:
New program details or recent updates
Any corrections needed in existing database entries
Supporting documents or links that clarify the information
Other feedback on the workplace giving database
From there, the Double the Donation team will verify the information provided in the email. Then, update the database accordingly, ensuring the accuracy of the program details going forward.
[For One-Off Matching Gifts] Manage Programs in Double the Donation Matching.
Note: Sometimes, a company will offer a matching gift program with a single nonprofit rather than a widely available initiative. These are referred to as one-off (or custom, unique) matching gift programs, and there’s an easy way to add the program to your database within the Double the Donation platform itself—that is, if the program is specific only to your organization.
In that case, simply log into your Double the Donation account, navigate to the “Settings” tab, and select “Manage Programs.” From there, you’ll be prompted to add a new one-off matching gift program by filling out the requested information.
Once complete, the program will show up in your organization’s database search tool—but not for other nonprofits’ donors.
Wrapping up & next steps
Empowering organizations and companies to add new corporate programs to our workplace giving database is just one more step in our commitment to helping nonprofits reach their fundraising potential. By keeping this resource up-to-date with the latest information on matching gifts, volunteer grants, and other workplace giving opportunities, we aim to empower nonprofits to connect more deeply with donors and leverage support from their employers.
Take a look at the companies that have contributed matching gifts to your organization in the past. Are they already included in our database? If not, follow the steps to get them added so that your donors can access program guidelines, forms, and more. That means more matches in the future!
After the whirlwind of #GivingTuesday, many nonprofits find themselves wondering how to maintain the momentum of generosity—and make the most of corporate matching gifts in their efforts. While donations tend to surge on Giving Tuesday, organizations can amplify their impact by making the following day just as powerful. And that’s why we’re introducing the idea of Matching Wednesday.
By strategically focusing on matching gifts the day after Giving Tuesday, nonprofits like yours can create an additional wave of support that builds on the previous day’s success.
In this guide, we’ll share everything you need to know to get started with this unique and impactful campaign idea. This includes:
Matching Wednesday can help nonprofits capitalize on donors’ enthusiasm, encourage more employees to seek corporate matches, and double (or even triple) the support for their causes.
Ready to find out how? Let’s get started with the basics.
What is Matching Wednesday?
Matching Wednesday is a strategic fundraising initiative in which nonprofits can participate immediately following #GivingTuesday.
While Giving Tuesday sparks a boost in donations from individuals eager to support their favorite causes, Matching Wednesday aims to keep this momentum going by encouraging donors to double (or even triple) the impact of their contributions through corporate matching gift programs.
Here’s how it works: on Matching Wednesday, nonprofits reach out to donors who gave on Giving Tuesday (or even before) and remind them to submit their gifts for matching through their employers. They can also highlight matching gift opportunities to new donors, underscoring the added impact their support can have.
The idea behind Matching Wednesday is simple yet powerful—leveraging the enthusiasm generated on Giving Tuesday to unlock even more funding for the cause. By making matching gifts easy and front-of-mind, nonprofits can turn a single day of generosity into an extended period of amplified giving, helping them reach their goals and maximize their mission impact.
Following Up With #GivingTuesday Donors
Giving Tuesday sees some of the highest rates of charitable giving each year. In 2023, 34 million adults in the U.S. alone participated in Giving Tuesday festivities, contributing a total of more than $3.1 billion. And while a lot of those gifts were matched by donors’ employers, the truth is that a lot of matchable gifts went unclaimed. And that’s where Matching Wednesday steps in!
Following up with Giving Tuesday donors come Matching Wednesday is essential to capture the full potential of corporate matching gifts. Many donors may not realize that their contributions can be matched by their employers, effectively doubling or even tripling their impact on the cause. But when they do know, they’ll be eager to get involved.
Here are a few things your team can do to engage these donors and make the most of Matching Wednesday:
1. Send a Personalized Matching Gift Reminder Follow-Up.
The day after Giving Tuesday, send a follow-up message reminding donors who gave about the chance to make an even bigger difference with a matching gift.
Start with a heartfelt thank-you for their Giving Tuesday support, expressing gratitude for their contribution and sharing the impact it will make. Then, (re)introduce the concept of matching gifts, highlighting that many employers will match their donations at no additional cost to them. This gentle reminder can spark interest and motivate donors to check if their employer participates in a matching gift program.
2. Educate Donors About the Ease and Benefits of Matching Gifts.
Many donors may be unfamiliar with how matching gifts work. Use Matching Wednesday as an opportunity to educate them on the process. Provide clear, easy-to-follow, and company-specific instructions on how they can request a matching gift from their employer, and offer assistance for any questions or concerns donors might have about matching gift submissions.
3. Establish a Sense of Doubled Impact.
Use Matching Wednesday to create a sense of amplified donation impact by highlighting how beneficial matched gifts can be. Let donors know how their contributions, when doubled, can address specific needs, such as providing additional meals, funding critical programs, or expanding highly demanded services. This approach makes the matching gift feel like an extension of their Giving Tuesday contribution, deepening their connection to your cause.
Engaging Supporters Who Gave Earlier in the Year
While the idea is centered around the better-known global giving day, it’s important to note that Matching Wednesday doesn’t have to be exclusive to Giving Tuesday donors, either. In fact, it’s also an ideal time to engage supporters who donated earlier in the year but, as far as you know, haven’t submitted their gifts for matching.
By reaching out with a timely reminder to submit their matches, nonprofits can turn previous contributions into a new wave of support on Matching Wednesday.
Here’s how to maximize engagement with these past donors:
1. Segment and Personalize Your Outreach.
Identify donors who gave earlier in the year but may not have submitted their gifts for matching. Send a personalized email acknowledging their previous support and sharing how impactful it would be if they submitted their gift for a match—and how Matching Wednesday is the perfect time to do it. After all, a tailored message makes supporters feel valued and motivates them to take the extra step, knowing that their contributions are still on the nonprofit’s radar.
2. Create a “Last Call for Matching Gifts” Campaign.
Use Matching Wednesday as a final push for matching gift submissions, presenting it as a time-sensitive opportunity. Explain that this is a last chance to double or triple their support this year, especially for those who might have forgotten or overlooked the option earlier. A sense of urgency can inspire action, as donors may be more likely to submit a match if they know it’s the final opportunity for the year. Many companies establish year-end request deadlines, too, meaning time is of the essence.
3. Provide a Simple, Step-by-Step Guide for Matching Gifts.
Many supporters might hesitate to submit their gifts for matching due to uncertainty around the process. Include a quick guide in your Matching Wednesday email to help simplify it. A “Check Your Eligibility” button leading to a matching gift search tool can be particularly effective, allowing donors to quickly confirm if their company offers matching and access any necessary forms.
Re-engaging past supporters for Matching Wednesday allows nonprofits to revive donations from throughout the year and turn them into even greater impact. This last-call reminder serves as an easy and effective way to connect with donors, ensuring their gifts stretch further and help end the year on a high note for the cause.
Best Practices for Matching Wednesday Success
To maximize the impact of Matching Wednesday, nonprofits can implement several best practices to ensure their outreach is compelling and effective. From targeted follow-ups to clear messaging, here are strategies that can help nonprofits make the most of this post-Giving Tuesday initiative:
Mention matching gifts leading up to and on Giving Tuesday, too.
Matching Wednesday is all about matching gifts. But it shouldn’t be the first time your audience hears about the opportunity. In fact, it’s best to begin highlighting matching gifts alongside Giving Tuesday promotions leading up to and on the big day.
By promoting matching gift opportunities early and often, nonprofits can begin building familiarity with the programs. This can substantially boost the day’s revenue, motivating more donors to give—and encouraging them to make their contributions go further when the time comes.
Not to mention, knowing that their donation could be matched can even inspire donors to contribute in larger amounts. Matching gifts allows donors to double or triple their contributions, which is a compelling reason to increase their initial support. Research shows that fundraising appeals—such as those for Giving Tuesday—see a 71% increase in response rate and a 51% increase in average gift size when matching gifts are mentioned.
Take a multi-channel approach to engaging donors.
When it comes to marketing matching gifts, you want to make sure your message is getting across far and wide. Luckily, a multi-channel approach engages donors on multiple platforms, making it easier for them to take action and get involved.
Not to mention, each donor has preferred ways of receiving information. Some may respond best to email reminders, while others are more likely to engage on social media or through text. By reaching out across multiple channels, you can ensure you’re meeting donors where they already are.
Leveraging a combination of email, social media, SMS, and even phone calls empowers nonprofits to create comprehensive, engaging Matching Wednesday experiences that keep matching gifts at the top of donors’ minds.
Highlight matching gift success stories.
Social proof is a powerful tool. On a big giving day like Giving Tuesday (or the subsequent Matching Wednesday), incorporating success stories regarding corporate matching gifts can go a long way toward inspiring action.
For the best results, we recommend supplying specific examples to illustrate the power of matching gifts. Try sharing stories or metrics that showcase what matching funds have previously achieved for your organization. For instance, you might say, “Last year, matching gifts helped us provide meals for 500 additional families.” Impact-driven messaging like this can inspire donors to act, as they can directly see how their matched gifts contribute to the mission.
Alternatively, consider sharing a brief story or example of a past donor whose gift was matched. You can even source a quote from a previous matching gift donor to act as a testimonial! After all, real-world examples can serve as powerful motivation, helping donors see the tangible outcomes of submitting a matching gift.
Invest in matching gift software before Matching Wednesday.
Leading up to Matching Wednesday (or Giving Tuesday, for that matter), you’ll want to conduct an analysis of your existing tech stack and decide if you have what you need for success. If you’re currently missing a matching gift software, we highly recommend getting up and running with such a solution prior to the start of the giving season.
After all, this kind of tool simplifies the matching process by enabling donors to quickly find their employer’s matching gift policy, forms, and submission instructions. The easier it is for donors to confirm eligibility and access forms, the more likely they’ll be to follow through—so this is not something you want to overlook. Not to mention, an automation platform like Double the Donation’s 360MatchPro can streamline the entire process from start to finish, so your team doesn’t have to lift a finger!
After Matching Wednesday concludes, maintain the matching gift momentum by sharing the campaign results with your supporters. For example, highlight the total number of submitted matches and the impact they’ll have on your programs. This kind of transparency fosters trust and shows donors that their efforts to secure a match made a concrete difference, setting the stage for continued engagement.
From there, you’ll want to track key metrics, such as the number of matching gifts secured, total matched revenue, and engagement rates, so you can adjust and improve your efforts for the next year. After all, a successful Matching Wednesday can become an ongoing part of your end-of-year fundraising efforts, extending Giving Tuesday’s impact well beyond a single day in the years to come.
6 Sample #MatchingWednesday Promotions
Ready to get started promoting Matching Wednesday but not sure where to begin? We’ve created a few sample promotions your team can use to engage its donors leading up to and on to the big day.
Matching Wednesday Text Message
Text message copy: Thank you for supporting us on #GivingTuesday! 🎉 Did you know your donation could go twice as far? Today is #MatchingWednesday—click here to see if your employer matches: [Matching Gift Page URL]
Matching Wednesday Email Template
Subject line: Have you given to [nonprofit] this year? Double your impact today—on #MatchingWednesday!
Body:
Dear [donor’s first name],
Thank you for being part of the [nonprofit] family! Your support means the world to us, and today, on #MatchingWednesday, there’s an exciting opportunity to make your impact go even further.
If you’ve donated to [nonprofit] this year, you might be able to double or even triple your gift through your employer’s matching gift program! Many companies offer to match their employees’ charitable donations, but these matches often go unclaimed. Submitting a matching gift request is a simple way to amplify your impact and ensure your generosity reaches even more people in need.
Here’s how you can participate in #MatchingWednesday:
Check if your employer matches donations – Use our matching gift search tool here [Matching Gift Page URL] to see if your company offers matching gifts.
Follow the provided steps – If your employer participates, complete a matching gift request through their system by following the instructions our tool provides.
Watch your impact grow! Every matched dollar helps us bring hope and resources to even more individuals and families.
Why submit your gift for a match today? Matching Wednesday is a limited opportunity to help us close out the year strong and make a difference for the communities we serve. Your support matters, and by taking just a few minutes to check your match eligibility, you can double the power of your donation at no extra cost!
Thank you for your continued generosity. Together, we can make an even greater impact.
Caption: Many employers match donations to [nonprofit], doubling (or even tripling!) your impact at no extra cost to you. Take a moment today to check if your gift qualifies for a match by visiting the Matching Gifts page on our website: [Matching Gift Page URL] #DoubleYourImpact #MatchingGifts
Matching Wednesday Instagram Post
Caption: It’s #MatchingWednesday! 🎉 Did you know that thousands of companies match employee donations? That means your gift could go twice as far—just by submitting a matching request!
Don’t miss this chance to maximize your support and make an even bigger impact. Visit our Matching Gifts page to learn more. #GiveMore #AmplifyYourImpact #MatchingGifts
Matching Wednesday LinkedIn Post
Caption: #GivingTuesday was just the beginning! 🌟 Did you know that your donation could go even further? Many companies offer matching gift programs, meaning your contribution can be doubled or even tripled at no extra cost to you.
Now, Matching Wednesday is the perfect time to take advantage of this opportunity! If you gave to [nonprofit] yesterday or at any point this year, check to see if your employer will match your donation. It’s an easy way to maximize your impact and support the causes that matter most to you.
Not sure if your company participates? Don’t worry—just use our matching gift search tool to find out: [Matching Gift Page URL]
This #MatchingWednesday, let’s make every dollar count for even more. Thanks again for helping us create lasting change. #DoubleYourImpact #EmployerMatching #CorporateGiving #SocialGood #GivingTuesday
Matching Wednesday Twitter Post
Caption: #MatchingWednesday is here! 🎉 It’s the perfect chance to make your #GivingTuesday gift go even further. Check to see if your employer will match your donation and double your impact today! [URL]
Next Steps & Additional Giving Season Resources
Establishing a Matching Wednesday campaign following Giving Tuesday is a smart way for nonprofits to extend their outreach—and make every gift count twice. By promoting matching gift opportunities immediately after a major giving day, organizations can reinforce their message, reach new donors, and deepen their impact overall.
This strategic timing leverages the global popularity and extensive goodwill of Giving Tuesday and engages donors further, reminding them that their support can do more. Embracing the idea of Matching Wednesday can ensure the season of giving extends beyond a single day, unlocking new possibilities for funding and growth in the year-end season and beyond. Just don’t forget to equip your team with the right software going into it!
Interested in learning more about matching gifts heading into a period of holiday giving? Check out these additional resources:
In the landscape of corporate philanthropy, volunteer grants represent a powerful avenue for nonprofits and other mission-focused organizations to increase their fundraising potential. However, when it comes to volunteer grants for faith-based groups (much like that of matching gifts), there can be some nuance regarding eligibility.
While some may assume religious groups to be ineligible for the programs, the truth is that many still qualify for corporate grants. And in this guide, we’ll tell you everything you need to know to make the most of this opportunity for your mission cause. This includes:
For churches, synagogues, mosques, and other faith-based institutions, understanding and tapping into volunteer grant programs can offer a meaningful boost to their efforts, enabling them to further their missions and better serve their communities. Let’s find out how you can do so, too.
Volunteer Grant Basics: What to Know
Volunteer grants, also known as “dollars for doers” programs, are corporate giving initiatives where companies provide monetary donations to nonprofits in recognition of their employees’ volunteerism.
Here’s how the programs generally work:
An individual volunteers with a nonprofit organization.
After completing their volunteer hours, the individual is prompted to look into their eligibility for a volunteer grant.
If eligible, the individual completes a brief request form for their employer, verifying their volunteer hours and offering information about their time spent.
The individual’s employer reviews the volunteer grant request and ensures the effort adheres to the company’s program guidelines.
A volunteer grant is paid out by the employing company to the nonprofit organization according to the number of hours the individual volunteered.
These grants are popular in corporate philanthropy because they encourage employees to give back while also offering financial support to causes their teams care about. This win-win model provides much-needed funds to charitable organizations while promoting a culture of giving within companies.
Common Volunteer Grant Restrictions
Volunteer grant programs are an excellent way for nonprofits to receive additional funding, but they often come with certain restrictions. After all, companies want to ensure grants paid out align with their corporate policies, values, and other requirements.
As a result, routine restrictions may include:
Eligible nonprofits: Many companies will permit volunteer grants to any 501(c)(3) nonprofits in the U.S. (or international equivalent). However, some employers may reserve grants for causes that align with their focus areas (education, environmental protection, etc.), while others exclude certain mission categories altogether.
Eligible employees: Some companies offer volunteer grants only for full-time employees, while others extend the programs to part-time and retired staff—or even employees’ spouses! Meanwhile, select employers require a minimum tenure before team members are eligible to request a grant.
Verification of time: Some companies require nonprofits to verify volunteers’ hours to ensure accurate reporting has occurred. For this reason, effective time-tracking for corporate volunteers is a must.
Minimum and maximum volunteer hours: Many programs require employees to volunteer a number of hours before a grant is triggered, typically in increments like 10, 25, or 50. On the other hand, there are often caps on the total grant amount an individual can request in a year.
Submission deadlines: Many companies establish deadlines for employees to submit volunteer grant requests in order for their time to remain eligible. For example, deadlines are often set within 90 days of a volunteer service or by the end of the calendar year in which an activity was completed.
For nonprofits, understanding these restrictions allows your teams to provide clearer guidance to volunteers while maximizing available funding opportunities. Educating volunteers on their company’s policies, deadlines, and requirements can help ensure their efforts translate to financial support for the organization.
Volunteer Grant Eligibility for Faith Organizations
Volunteer grant eligibility can vary for faith-based organizations—and, unfortunately, there’s no one-size-fits-all answer. Many companies place restrictions on religious activities to maintain inclusivity and adhere to corporate giving guidelines.
However, many religious organizations can still qualify for volunteer grants if they meet specific criteria.
Here’s a closer look at how faith organizations can qualify for volunteer grants and what challenges they might encounter:
Secular Programs: Many companies provide grants to faith-based organizations if the volunteer work directly supports a secular program that serves the broader community. For instance, a church operating a community food pantry or shelter that is open to all—regardless of religious affinity—may qualify.
Religious Worship: On the other hand, any activities directly related to religious worship or instruction (e.g., leading Bible studies, performing in church services, or teaching religious classes) are often excluded from volunteer grant eligibility.
That said, there is a wide range of faith-based institutions that do qualify for volunteer grants. These can include:
Independent Charitable Arms: Organizations affiliated with a faith community but operating independently, such as Catholic Charities or Lutheran Social Services, typically qualify because they serve secular needs and operate as independent 501(c)(3) nonprofits.
Schools and Educational Programs: Religious schools and educational programs may qualify for volunteer grants if they provide nonreligious instruction or have a broader community service mission.
Community-Focused Missions: Faith-based organizations involved in community outreach that do not require participation in religious activities (like soup kitchens, after-school tutoring, or disaster relief) are often eligible.
In other words, faith-based organizations often qualify for volunteer grants if their activities meet community needs in a secular or nonreligious context. Understanding each company’s policies on religious involvement can help faith organizations tap into these corporate giving opportunities with greater success than ever before.
Sample Wording From Volunteer Grant Companies
Don’t just take our word for it! Hear directly from several top companies’ program policies regarding volunteer grants for faith-based groups below:
“We do not provide general funding to any organization whose purpose is to promote or discourage the observance or proselytization of religious beliefs. However, we will support such organization’s funding of homeless shelters, soup kitchens or other social service needs. The organization may be asked to provide proof of the community project receiving funding.”
United States-based nonprofit public charities that maintain a current tax-exempt status under section 501(c)(3) of the Internal Revenue Code and are registered and active in the Benevity Causes portal.
Ineligible Nonprofits
Organizations that engage in political activities.
Organizations that discriminate based on race, ethnicity, gender, gender identity, religion, sexual orientation, disability, age, or or any other legally protected characteristic or class.
Organizations that do not follow Kohl’s Business Partner Code of Conduct or do not align with Kohl’s overarching mission of giving back to our communities, as determined by Kohl’s.
Organizations for which its tax-exempt status has been revoked by the Internal Revenue Service.
Organizations that intend to use Kohl’s donation for a purpose other than its charitable cause.”
“Eligible Charities” means organizations that (1) meet Verizon’s eligibility rules at https://www.verizon.com/about/responsibility/grant-requirements and (2) are listed as eligible to receive tax-deductible charitable contributions by the U.S. Internal Revenue Service at the time (a) the hours are volunteered, (b) the grant request is submitted and (c) the Verizon Foundation proposes to pay the grant. Note that not all 501(c)(3) organizations are Eligible Charities.
To be considered for an invitation, an organization must be: Classified by the Internal Revenue Service as a tax-exempt charity under section 501(c)(3) of the Internal Revenue Code and further classified as a public charity under section 509(a)(1)-509(a)(3) of the Internal Revenue Code, as follows:
Organizations described in section 170(b)(1)(A) clauses (i) – (vi):
170(b)(1)(A)(i) – Church, provided that the grant will benefit a large portion of a community without regard to religious affiliation and does not duplicate the work of other agencies in the community.”
“What types of organizations are ineligible to receive a Volunteer Challenge Grant?
Organizations other than those that are 501c3 public charities (such as 509a3 supporting organizations) are not eligible to receive a grant from the CVS Health Foundation.
Organizations that discriminate against a person or group on the basis of age, race, ethnicity, sexual orientation, political affiliation, or religious beliefs.
International organizations.
Churches that DO NOT have a 501c3 public charity status from the IRS.”
“The company will not support religious organizations for denominational or religious purposes. If a religious organization has a community outreach program with a tax ID number, EIN number or registered charity number, these programs could be reviewed for approval into My Community. You can search for the organization’s tax ID or EIN number on Guidestar. Please see the examples below.
Ineligible – A Church runs a weekly soup kitchen, but the soup kitchen is not recognized with its own tax ID number, EIN number, or registered charity number – they are simply a program run by the Church and funded directly by the Church.
Eligible – The Church soup kitchen is registered independently with its own tax ID number, EIN number, or registered charity number and is registered independently. In this case, the soup kitchen would be eligible.”
“Organizations applying must meet one of following criteria:
An organization holding a current tax-exempt status as a public charity under Section 501(c)(3) of the Internal Revenue Code, listed on the IRS Master File and conducting activities within the United States, classified as a public charity under Section 509(a)(1), (2) or (3) (Types I or II); and Deed verified.
A recognized government entity: state, county or city agency, including law enforcement or fire departments, that are requesting funds exclusively for public purposes and Deed verified.
A K-12 public or nonprofit private school, charter school, community/junior college, state/private college or university; or a church or other faith-based organization with a proposed project that benefits the community at large, such as food pantries, soup kitchens, and clothing closets and Deed verified.”
“The Alliant Energy Foundation will not give volunteer grants to religious institutions such as churches, synagogues, temples, or other houses of worship or to any organization whose main purpose is to promote a specific faith, creed, or religion and/or direct resources to advocate for a specific ideology. However, the hours that an eligible participant volunteers for those types of organizations can be counted toward your total hours for the year.”
“By exception, religious organizations may be eligible if funds are designated for certain secular activities provided they are:
i. Are open to all individuals in the community regardless of religious belief;
ii. Serve a secular purpose, such as a food pantry or a homeless shelter; and
iii. Do not require participants to join in religious worship as a condition of receiving the services that the nonprofit offers.”
How Our Tools Drive Volunteer Grants for Faith-Based Groups
The biggest challenge facing volunteer grant success for any organization—but especially faith-based groups—is a general lack of awareness of the programs. Not to mention identifying those who work for companies with inclusive volunteer grant initiatives in the first place.
Luckily, the easiest way to discover the information is with a volunteer grant database tool like Double the Donation Volunteering. This is a powerful solution for faith-based and other groups looking to boost their volunteer grant revenue by simplifying the process of uncovering and targeting eligible volunteer grants. With this tool, you can embed a searchable company database directly into your volunteer info page—or even your event registration forms!
From there, all an individual has to do is begin typing their company name and select the appropriate employer from the dropdown list. Then, they’ll be met with company-specific program guidelines and request forms in real-time, making it easier than ever for them to get involved.
Wrapping Up & Additional Resources
For faith-based groups looking to expand their impact, volunteer grants are an underutilized but powerful resource. By tapping into these programs, your organization can cultivate stronger relationships with corporate partners, mobilize your volunteer base, and generate essential funding.
Remember, the key to success with volunteer grants lies in building awareness among your supporters. With a strategic approach, your organization can leverage volunteer grants to not only support day-to-day operations but also fuel programs that drive long-term change.
Interested in learning more about volunteer grants for faith-based groups like yours? Check out these recommended resources:
A common inquiry we receive at Double the Donation centers on how to strengthen relationships with corporations that offer generous matching gift donations. Many organizations wish they had more ways to reach out to these businesses post-donation and strengthen corporate relationships. After all, doing so allows causes to demonstrate how a strong relationship could provide significant public relations benefits for companies.
In other words, matching gift programs not only double the donations of individual employees but also provide a unique opportunity for nonprofits to connect with companies on a deeper level. And in this post, we’ll explore actionable ways to use matching gifts to strengthen and grow your corporate partnerships.
These include the following practices:
Show extra gratitude to matching gift contributors.
Implement public recognition of matching gift partners.
Pitch a customized, one-off matching gift program.
Provide reporting and impact information on matching gifts.
By leveraging matching gifts in a thoughtful manner, nonprofits can go beyond immediate financial support to establish ongoing relationships with corporate partners that lead to increased engagement, visibility, and expanded support over time. Read on to find out how!
Show extra gratitude to matching gift contributors.
Does your organization have one corporation (or even a few!) that really stands out in the field of matching gift donations? It’s important that this company knows how big of an impact they’re making on the work you do—and how much you appreciate their support. Yet sometimes, a simple, albeit wonderful, acknowledgment letter is not going to emphasize your thanks enough.
So, what else can you do?
Write thoroughly personalized thank-you messages. A personalized thank-you message goes a long way in showing that a nonprofit truly values a company’s support. Unlike generic acknowledgments, thoroughly personalized messages reflect an organization’s understanding of the company’s contributions and express gratitude in a way that feels particularly genuine. For the best results, use specifics in your phrasing, highlight employee involvement, and mention the impact their giving has on your mission.
Host an appreciation event. An appreciation event dedicated to recognizing corporate partners who provide matching gifts can be a meaningful gesture, offering a memorable way for company representatives to feel truly valued. Whether it’s a luncheon, dinner, or a small networking reception, an appreciation event creates an environment where the company’s contributions are celebrated with a personal touch.
Send small gifts or tokens of your appreciation. Sending a small, thoughtful gift or token of appreciation can be a delightful way to express gratitude for a company’s matching gift contributions. These gifts don’t need to be extravagant; a simple but meaningful gesture can go a long way. You can even consider branded merchandise or a mission-aligned gift, along with a handwritten note!
By focusing on one-on-one interactions and direct expressions of gratitude, nonprofits can make corporate partners feel truly valued, building the foundation for a lasting, mutually beneficial relationship.
Implement public recognition of matching gift partners.
In addition to private thanks, it’s also a good idea to celebrate your matching gift contributors out loud. After all, implementing public recognition for matching gift partners is a strategic way for a nonprofit to show appreciation for corporate support—while also amplifying awareness of matching gift programs among the company’s employees, the nonprofit’s supporters, and the broader community as a whole.
Here are a few ways organizations can incorporate public recognition into their matching gift strategy:
Press Releases
Let’s say you’re looking for ways to publicly share your appreciation for a particularly large matching gift company. One simple and highly visible form of extra thanks would be a press release to local publications. This document could include information about the circumstances of the donation, how big of a matching gift partner they are (if, for example, you have many donors who work for a company that offers matching gifts on a recurring basis), and the kind of programs and mission work the donations help progress.
The important thing here is that the company (or companies) providing matching gifts to your nonprofit organization are getting public, positive recognition for the donations they make. As a result, they’re more likely to donate in other capacities in the future when they see the kind of public acknowledgment they can get by contributing to your cause.
Social Media
This one is seemingly a no-brainer, but it’s always amazing what kind of far-reaching impact a Facebook or Twitter post can have on relationships. By thanking a corporation for their generosity with matching gifts and including the positive impact they are having on the community, your nonprofit is taking an extra (and, again, simple) step to show the company—and the public—how grateful you are for their support.
Donation Page Confirmation Screens
For the best fundraising results, your organization’s donation pages should include information about the benefits of matching gifts, along with a mention of some of the top corporate donors in the area. When you present companies that have recently contributed matching gifts to your cause immediately after donors give, it shows many of their employers’ commitment to the community. This, in turn, increases the chances an individual gets their gift matched post-donation—all while their momentum and engagement with your cause is still high.
Meanwhile, growing the number of eyes that see a corporation’s name in a positive light also increases the likelihood of forming a stronger relationship. After all, positive PR for a company (especially by a nonprofit organization) is a huge key to ensuring future collaboration.
Your Matching Gifts Page
Don’t forget to highlight examples of matching gift companies supporting your efforts directly on your dedicated Matching Gifts page, too. Remember: this resource is a centralized hub for all things matching gifts. It makes sense to publicly recognize the companies matching employees’ donations to your cause!
Check out this example of a well-designed matching gifts page from UGA:
Doing so will not only provide positive publicity for the company but also encourage your other donors to see if their employers will match their gifts.
Blog Posts
If you have a blog on your website, this can be another excellent opportunity to spotlight standout companies giving to your cause through matching gifts. And because blog posts can contain longer-form content (as opposed to, say, your Match Page or donation confirmation screen), you have more real estate to promote the companies supporting your efforts.
For the best results, these blog posts should also contain an overview of matching gift programs in general—and how individual donors can determine if they’re eligible even if they don’t see their specific company in the list. We even provide some pre-written blog articles for use by organizations like yours!
Event Recognition
If you’re promoting matching gifts at an upcoming fundraising event (hint: you should!), take the time to recognize some of the major players matching gifts to your organization.
Even if these companies are not actively sponsoring your charitable event, just mentioning the impact they have on the work you do through matching gifts (without outshining the actual corporate sponsors, of course) is going to make a difference.
Pitch a customized, one-off matching gift program.
Tons of companies are already matching gifts—but unfortunately, not all do. If you’re looking to use matching gifts as a way to build relationships with businesses that haven’t yet implemented these programs, proposing one-off matching gift initiatives can be a highly effective approach.
Start by identifying companies with a notable number of employees already donating to your organization, as these businesses may be open to encouraging employees’ philanthropic interests.
From there, approach the company with a proposal for a limited-time, one-to-one matching gift opportunity tied to a specific campaign or project. This makes it easier for the company to try out a matching program—and support your cause—without committing to the long term. As you do so, highlight how the initiative can increase employee morale, demonstrate corporate responsibility, and positively impact the communities in which the company operates.
For nonprofits, this approach can establish new corporate relationships and grow into a more permanent partnership. Furthermore, by making the company an integral part of a successful campaign, nonprofits can demonstrate the value of corporate funding, often encouraging the business to adopt or expand matching gifts in the long run.
Provide reporting and impact information on matching gifts.
Companies that offer matching gifts want to see that their dollars are making a difference—not only for their own bottom lines but for the organizations they support through the programs. Luckily, providing detailed reporting and impact summaries on matching gift contributions shows companies the tangible results of their donations. So that’s what we recommend doing!
In order to do so, consider creating tailored reports, offering data on funds raised through matching gifts, employee participation rates, and specific outcomes funded by the contributions. Visual aids, such as infographics or mission-relevant photographs, can bring these numbers to life, too.
When companies see the real-world impact of their matching gifts, it builds trust and reinforces the value of their partnership with the nonprofit. Reporting demonstrates transparency and accountability, qualities that can strengthen corporate loyalty and inspire continued, possibly increased, support.
Next Steps for Creating Stronger Relationships
Matching gifts represent more than just additional funding—they’re an invaluable bridge between nonprofits and the corporate community. By strategically engaging with matching gift programs, nonprofits can build meaningful, long-lasting relationships with corporate partners that go beyond monetary support.
Through consistent, personalized gratitude and opportunities for deeper involvement, nonprofits can transform matching gift contributors into the most loyal of advocates for their causes. And by harnessing the potential of these partnerships, organizations position themselves for long-term growth, enhanced visibility, and a wider-reaching impact that benefits both their mission and their corporate allies alike.
Good luck!
Interested in learning more about matching gifts and corporate partnerships? Check out the following additional resources:
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