It takes a lot to plan and execute a nonprofit event. From getting started with goal-setting and budgeting through organizing and promoting your event experience and finally hosting and engaging with donors, there’s a lot to juggle. Luckily, the right fundraising event software can make organizing an impactful event a breeze.
But even the software buying process can be overwhelming if you don’t know what you’re looking for. That’s where this helpful guide comes in handy!
Here, we’ll cover everything you need to know about event fundraising tools, including:
At Double the Donation, we’ve worked with many different providers in the space, and we gathered some of our top tips for choosing the best fundraising event software for your team. In the end, these practices should help guide your decision-making process as you continue to develop your perfect toolkit of nonprofit technology.
Not to mention, you’ll be all set to get started with optimal fundraising events with the right tools to power your efforts. Let’s begin!
Why Invest in Fundraising Event Software?
Fundraising event software is a critical component of any organization’s fully built-out tech stack. After all, a significant portion of many nonprofits’ overall revenue is collected through engaging fundraising events. And the right tools can make organizing and hosting as easy and effective as ever. That means more of your team’s time can be reallocated to other mission-valuable activities!
Not to mention, more and more fundraising events are involving increasingly technical aspects. Virtual and hybrid events are becoming all the rage. Even in-person gatherings are becoming dependent on behind-the-scenes software and user-facing technology to run smoothly and elevate the event experience.
Thus, if your organization is looking to develop or optimize your event fundraising strategy, investing in the right tools to power your efforts is essential.
Features to Consider For Your Fundraising Event Software
The term “fundraising event software” can encompass a lot of different kinds of tools. And each one offers key benefits to your organization, the events you organize, and the individuals who support your efforts.
Let’s explore a few of these key functions.
(Top tip: As you walk through the following types of features and functionality commonly associated with nonprofit event software, keep in mind that you may have to prioritize offerings in order of importance. Consider flagging elements as “must-haves” and “nice-to-haves.”)
Online Event Pages
In order to pull off an effective event, it’s crucial that your supporters are aware of the opportunity. And one of the best ways to spread the word about upcoming events involves engaging online event pages or microsites.
Here’s what this event software functionality should include:
Pre-built and customizable web page templates;
Landing page and microsite options.
Personalized branding that matches your organization’s existing materials;
Mobile-optimized pages that are easy to use on screens of all shapes and sizes;
Search engine optimization and accessibility tools;
Make sure your team and your attendees are prepared for your event with intuitive ticketing functionality. Consider these key features:
Easy-to-use online ticketing forms;
Free and paid ticket purchases for in-person and virtual events;
Online RSVP management and automated receipting;
Customizable questions, such as meal preferences and t-shirt sizes;
Multiple ticketing tiers and packages.
Payment & Donation Processing
Regardless of whether you’re hosting free or paid events, it’s essential that your team has the tools for processing payments from supporters. This should include:
Collecting donations, in addition to ticketing and other sales;
Promoting matching gifts throughout the donation process.
Peer-to-Peer Fundraising Capability
Peer-to-peer fundraising and nonprofit events often go hand-in-hand. Some of the most impactful social fundraising efforts cumulate in a final event to drive engagement and celebrate success. Think—run/walk/rides and other “a-thon” style events.
Here are a few peer-to-peer fundraising features to consider in your search for nonprofit event technology:
Online event participant registration;
Customizable participant fundraising pages;
Gamification tools, such as fundraising thermometers, badges, and prizes;
Donation and pledge processing and fulfillment.
Auction Management
Charity auctions are many nonprofit organizations’ most profitable fundraising events time and time again. So when it comes to event software buying, it’s a good idea to keep auction tools in mind. These typically include:
Item procurement and tracking capabilities;
Facilitation of live and silent in-person, virtual, and hybrid auction events;
Nonprofit events produce a lot of powerful data. It’s important to have the tools you need to collect, analyze, and leverage that information for the greatest results! That’s where an event software’s data reporting functionality comes in.
Consider these key features:
Event attendee supporter profiles to track ongoing engagement;
Budgeting and revenue tools to determine ROI calculations;
Real-time event data reporting;
Birds-eye view and in-depth options.
Matching Gift Automation
Did you know that nearly 27 million individuals work for companies that match gifts? But approximately 78% of this group has no idea that their employers offer these programs?
That’s why increasing awareness of match opportunities is essential—and your event software can help! Matching gift software, or event fundraising software with a dedicated matching gift component, should:
Provide donors and event attendees with employer-specific matching gift guidelines (eligibility criteria, online forms, etc.);
Automatically follow up with match-eligible or unknown donors post-engagement to remind individuals about matching opportunities and drive more successful matches to completion.
Organizations that enhance matching gift efforts by utilizing top software offerings tend to see elevated events and other fundraising experiences. In many cases, it’s the equivalent of a two-for-one sale on charitable donations!
Sponsorships Management
Corporate sponsorships play a key role in the success of nonprofit fundraising events, providing crucial financial support, in-kind donations, and promotional benefits. To maximize sponsorship revenue and streamline management, nonprofits should leverage event fundraising software with dedicated sponsorship functionality.
These tools should:
Track sponsor outreach and commitments to ensure seamless communication and follow-up.
Manage sponsorship tiers and benefits by organizing different sponsorship levels and the perks associated with each.
Facilitate sponsorship agreements by storing contracts, tracking deliverables, and automating reminders.
Provide branded recognition opportunities across event pages, ticketing platforms, and digital marketing materials.
Generate sponsorship impact reports to demonstrate ROI and strengthen long-term partnerships.
Corporate Volunteer Functionality
More than likely, your organization’s events are going to rely on dedicated volunteers to run smoothly and maintain efficient and cost-effective operations. And many of these individuals can even qualify for volunteer incentives (such as volunteer grants and paid volunteer time off) through their employers! For that reason, equipping your team with the right corporate volunteer software is a must.
These kinds of tools should:
Collect employment information as supporters register for volunteer events;
Screen against a volunteer incentives database to uncover the opportunities;
Provide volunteers with company-specific instructions and submission form links;
Automatically follow up with actionable, targeted reminders.
Integrations
Expand your event software’s reach with seamless integrations—especially with the tools your organization already uses on a day-to-day basis.
Software integrations essentially form unified systems between varying platforms, allowing different tools to speak to one another. Therefore, integrating your event fundraising software with your organization’s existing fundraising solutions empowers your technology to do more with less manual tasks and configurations.
As you consider fundraising event software integrations, this might include:
Online donation tools;
Peer-to-peer fundraising platforms;
Data management systems;
Corporate giving software;
Volunteer management software;
Marketing and outreach solutions.
Selecting the right event software is a crucial step in maximizing the success of your fundraising efforts. Whether you’re focused on streamlining ticketing, optimizing donation processing, engaging supporters through peer-to-peer fundraising, or enhancing corporate giving opportunities, the right tools can make a significant impact.
By leveraging key features like matching gift automation, corporate volunteer functionality, data reporting, and more, your organization can unlock new revenue streams, strengthen donor and volunteer relationships, and ultimately drive greater event success. Not to mention, seamless integrations ensure your event software works in harmony with your existing fundraising and donor management tools.
How to Make Your Fundraising Event Software Choice
As you work to narrow down your event technology options, here are a few best practices to keep in mind:
Set a software budget to guide your buying decisions. One of the best ways to narrow down your available options is to go into the buying process with a set budget in mind. This way, you can devote your time to the software your organization can afford. As you look for cost-effective solutions, be sure to consider base price, startup costs, ongoing fees, expansions or add-ons, scalability, and more.
Consider bundling event tools with a comprehensive fundraising platform. While some event tools are made available in an à la carte or piecemeal format, others are offered as a bundle in an overall fundraising software package. In the latter scenario, your event-specific technology may be integrated directly with an online donation tool, CRM, and more for an all-in-one solution. Many organizations prefer this type of software collection for ease of use and seamless communication between platforms.
Seek software with matching gift functionality. Beyond typical event software features, one element that can drastically improve your team’s fundraising efforts—event-based and otherwise—is matching gift functionality. Corporate matching gifts enable many donors and event attendees to double their impact on your cause. Luckily, tools like Double the Donation integrate with top event platforms to enable seamless match identification and automated follow-ups.
Request a demo to see prospective tools in action. Before you make your final decisions, it’s a good idea to request some demos. Many companies can provide access to a pre-recorded video, though a live demo offers a more personalized encounter. As you experience the software in action, consider how the tools will look from a user’s perspective. And don’t be afraid to ask questions, either!
With the right event software in place, your nonprofit can create more engaging experiences, increase donor and volunteer participation, and amplify its fundraising impact for years to come. It’s not something you want to miss out on.
Final Thoughts
In the recent past, events of all kinds have become increasingly technology-based—from innovative in-person elements to virtual and hybrid experiences. And it’s important that your nonprofit has the tools to keep up with the times!
As you look to revolutionize your organization’s event offerings with powerful software, we recommend exploring Double the Donation’s integration partners. Many of these top-of-the-line fundraising software providers offer impactful tools that can bring your event endeavors to the next level. Then, don’t forget to factor matching gifts into your strategy, as well!
Want to learn more? Check out these other educational resources to elevate your organization’s event, workplace giving, and overall fundraising strategies:
Top Peer-to-Peer Fundraising Software (What to Look For). Nonprofit events and peer-to-peer fundraising go hand in hand. Explore our complete buyer’s guide to determine what your team should look for in a social fundraising solution.
The Expert’s Guide to Buying Fundraising Software. Fundraising software comes in all shapes and sizes. Find out what other solutions are available for nonprofits like yours and how to ensure you find the right provider for your needs.
Securing grants is often a vital part of keeping a nonprofit organization up and running, let alone thriving. Whether you’re funding new programs, expanding services, or covering operational costs, grants can provide the financial support your nonprofit needs to make a more significant impact. However, learning how to find grants for nonprofits—and doing it efficiently—can feel overwhelming, especially with limited time and resources.
The good news? You don’t have to tackle the process alone or struggle to figure it out. In this guide, we’ll walk you through practical and effective strategies to find grants for your nonprofit as quickly and easily as possible. Specifically, we’ll cover:
From leveraging the best tools to simplifying your search process, these tips will help you focus on what matters most: creating change and achieving your mission. Let’s begin!
Understanding Nonprofit Grants: The Basics
Nonprofit grants are essential funding sources that empower organizations to achieve their missions, grow their impact, and sustain operations. For those new to the nonprofit world—or even seasoned professionals looking to refine their strategies—understanding the basics of nonprofit grants is crucial.
Let’s break it down now.
What are grants for nonprofits?
Nonprofit grants are financial resources provided by entities such as government agencies, private foundations, corporations, and individual donors. This revenue is generally used to support specific initiatives or general operations of charitable organizations. Unlike loans, grants do not require repayment, making them an essential funding source for nonprofits striving to make a positive impact.
Though the process can vary, funds are typically awarded based on the alignment between a nonprofit’s mission and the grant provider’s priorities. Additionally, organizations often are required to demonstrate their need and capacity to execute programs effectively. Grants can support a wide range of needs, from operational expenses to program development and capacity building.
What types of nonprofit grants are available?
Nonprofit grants can come in all shapes and sizes—and from numerous sources, too. The better you understand the types of grants available to organizations like yours, the more effectively you’ll be able to target the opportunities.
Check out the following kinds of nonprofit grants to learn more:
Government Grants
Federal Grants: Provided by national government agencies to support projects that benefit the public. These can include health programs, education initiatives, and disaster relief efforts.
State and Local Grants: Offered by state or local government offices for region-specific needs. These grants are often targeted at local community development or services.
Foundation Grants
Private Foundations: Dedicated nonprofits provide funds for projects in their area of interest, which can range from education to environmental conservation and beyond.
Community Foundations: Funded by donations from individuals, families, or corporations, these foundations typically focus on local or regional causes.
Corporate Grants
Corporations may allocate a portion of their profits to support charitable initiatives, often as part of their Corporate Social Responsibility (or CSR) programs. These grants can be for general support or specific programs that align with the company’s mission.
Individual Donor Grants
Philanthropists or wealthy individuals who wish to support specific causes may also offer grants to nonprofits. These grants often come with fewer restrictions than other sources, allowing nonprofits to use the funds more flexibly.
As you can see, nonprofit grants come from a wide range of sources, each with unique benefits and purposes. By understanding the distinctions between various grant opportunities, your organization can strategically pursue revenue that aligns with its mission and needs.
Whether you’re seeking large-scale funding for public initiatives or localized support for community projects, being informed about the various types of grants will empower you to make the most of available resources and drive your nonprofit’s success.
How do nonprofit grants benefit organizations?
Nonprofits often rely on generous funding to power their missions—from individual donors, corporate philanthropy programs, and grant opportunities alike.
Specifically, grants allow nonprofits to scale their operations, expand their reach, and execute important programs with hefty sums of money that otherwise might not be feasible. These funds can also help nonprofits maintain financial stability without relying too fully on any single revenue source.
Not to mention, grant-seeking can provide nonprofits with the credibility and recognition that come with being selected for funding, often increasing their visibility and attracting more donors and volunteers.
Preparing for a Successful Grant Search
Understanding how to prepare for a successful grant search is vital for nonprofits. After all, it lays the groundwork for an efficient and effective funding strategy.
Not to mention, proper preparation ensures that organizations approach grant opportunities with clarity, confidence, and the resources needed to stand out in a competitive landscape.
Clarify your nonprofit’s needs.
Before diving into the grant-seeking process, take the time to identify and define your nonprofit’s funding needs. Are you looking for support for a specific program, covering operational expenses, expanding your reach, or launching a new initiative?
The clearer you are about what you need, the easier it will be to find grants that align with your objectives. Start by setting measurable goals and determining the financial resources required to achieve them. This clarity not only helps you focus your efforts on the most relevant grant opportunities but also strengthens your ability to communicate your needs effectively in applications.
Gather key documentation.
One of the most essential yet sometimes time-consuming aspects of applying for grants is collecting the necessary documentation. By organizing these materials in advance, you can save time and avoid last-minute stress.
Essential documents include…
Your nonprofit’s proof of 501(c)(3) status
Recent financial statements
Tax records
Strategic plans
Reports demonstrating your impact
Having these documents readily available ensures that your applications are complete and professional, which increases your credibility with grantmakers.
Top tip: Consider creating a shared digital folder where your team can easily access and update this information as needed.
Create a compelling case for support.
A compelling case for support is the heart of any successful grant application. This is your opportunity to tell your nonprofit’s story, highlight the problem you’re addressing, and explain why your work matters.
For the best results, your case for support should include a clear description of the initiative you’re seeking funding for, the outcomes you aim to achieve, and the broader impact of your efforts.
Use data and testimonials to back up your claims and make your appeal more persuasive. And don’t forget to tailor your narrative to align with the priorities and mission of the grantmaker, demonstrating why your nonprofit is the ideal partner to advance their goals.
Quick and Easy Ways to Locate Grant Opportunities
For many organizations, time and resources are often limited. Luckily, efficient grant-seeking strategies can allow nonprofits to streamline their search efforts, focusing on the most promising opportunities.
Here’s what we recommend to get started!
Grant databases and tools
With so many grants being offered to nonprofits, it can be tricky (if not impossible) to keep track of them all on your own. Luckily, that’s where a grant database tool comes in!
Grant databases and other resources provide nonprofits with centralized platforms to identify funding opportunities that align with their mission and goals. These tools often allow users to filter grants by type, location, funder priorities, and deadlines, saving valuable time in the search process. Many databases also include helpful insights, such as past funding amounts, application guidelines, and contact information for funders.
Let’s take a look at some of the leading grant database tools for nonprofits:
Double the Donation is a unique platform that focuses on helping nonprofits maximize their funding through workplace giving and other funding opportunities (including matching gifts, volunteer grants, volunteer time off, sponsorships, grants, and more). Through its extensive database of companies with corporate giving programs, nonprofits can uncover and target potential support with ease.
Candid’s Foundation Directory Online is a comprehensive database that provides nonprofit organizations with access to detailed information about thousands of grantmakers. By providing detailed profiles, including funding history, eligibility criteria, and application guidelines, Candid helps nonprofits uncover opportunities tailored to their needs, making the grant-seeking process more targeted and effective.
Grants.gov is a centralized platform for finding and applying for federal grants. It serves as a one-stop resource for nonprofits seeking government funding opportunities, offering access to over 1,000 federal grant programs across various sectors, including education, health, and community development.
GrantWatch is a user-friendly online resource that aggregates a wide variety of grant opportunities from across the United States. The platform covers grants for nonprofits, businesses, and individuals, offering detailed listings that include eligibility criteria, funding amounts, deadlines, and contact information.
GrantStation is an online resource that provides nonprofits with access to a large database of grant opportunities from private foundations, corporate giving programs, and government agencies. The platform also offers research and training resources to help nonprofits improve their grant writing and increase their chances of success.
GrantScape is a subscription-based service that provides access to an extensive database of grant opportunities. Designed for both nonprofits and businesses, GrantScape helps users find available funding by offering detailed grant descriptions, eligibility criteria, and deadlines. GrantScape’s advanced features, including grant alerts and reporting tools, allow nonprofits to track the progress of their applications and stay informed about new opportunities as they arise.
Instrumentl is an innovative grant search platform that leverages data-driven insights to help nonprofits find and apply for grants more effectively. The platform provides detailed information on grantmakers, including past funding history, application deadlines, and funding amounts, enabling nonprofits to prioritize the most promising opportunities.
By streamlining access to grant opportunities and offering tools to manage the application process, these platforms empower nonprofits to pursue funding more strategically and efficiently.
Donor employment information
Companies want to support the nonprofits their employees care about. Lucky for you, that means your donor employment information has the potential to uncover hidden funding through workplace giving programs and other grant opportunities. Many businesses even offer grants tied to employee engagement, such as volunteer grants, matching gifts, or other employee-nominated funding initiatives.
By identifying where donors or volunteers work (hint: we recommend collecting employer data as individuals give, register for an event, or sign up for a volunteer opportunity), nonprofits can connect with corporate giving programs that align with their supporters’ activities. This targeted approach not only strengthens relationships with individual supporters but also opens doors to new grant opportunities that might otherwise go unnoticed.
Networking & local resources
Finally, networking and leveraging local resources (such as events, conferences, and associations) can offer invaluable opportunities for uncovering grants and building relationships with funders.
For example, community foundations, other nonprofits, and local government offices can often provide information about grants specific to the region or sector. Attending networking events, workshops, or webinars allows nonprofits to connect with grantmakers, gain insights into funding priorities, and learn about upcoming opportunities. Meanwhile, building personal connections with funders can make a significant difference in the competitive grant application process, as it helps establish trust and demonstrates a genuine commitment to collaboration.
Top Tips for Simplifying the Grant Search Process
Simplifying the grant search process empowers nonprofits to better navigate the often complex world of grant applications with greater efficiency.
By implementing the following strategies to streamline their search, nonprofits can maximize their resources, prioritize high-potential opportunities, and improve the quality of their applications. Here’s what we recommend:
1. Focus on alignment.
When seeking grants, one of the most critical practices involves focusing on alignment between your nonprofit’s mission and the funder’s priorities. After all, grants are generally awarded based on how well your organization’s work aligns with the objectives and values of the funding body. To increase your chances of success, take the time to thoroughly research the grants you’re applying for and ensure they match your nonprofit’s specific goals, geographic focus, and target population.
Meanwhile, tailoring your application to reflect how your mission and project align with the funder’s goals demonstrates a strong fit and shows that your nonprofit will be a responsible steward of their funds.
2. Create a detailed grant calendar.
A well-organized grant calendar is essential for staying on top of application deadlines and managing the grant-seeking process efficiently. Nonprofits often face a high volume of grant applications, and keeping track of each opportunity’s deadline, requirements, and submission guidelines can be overwhelming without a plan.
Thus, a detailed grant calendar should include all relevant deadlines, follow-up dates, and key milestones, such as when letters of intent, full proposals, and supporting documents are due.
By planning ahead and organizing grant timelines, nonprofits can avoid last-minute scrambling and ensure that each application receives the necessary attention and quality.
3. Delegate tasks.
Grant writing and submission can be a time-consuming process, and having a team approach can help streamline the work. Delegating tasks to the appropriate team members will improve efficiency and ensure all aspects of the application are thoroughly addressed.
For example, one team member might be responsible for gathering financial documents, while another may focus on drafting the narrative sections of the proposal. By distributing tasks based on strengths and expertise, nonprofits can ensure that the application process is well-managed and that nothing is overlooked. Clear communication among team members is crucial to ensure a cohesive and polished final proposal.
4. Don’t overlook smaller grants.
Large, high-profile grants are often the focus of many nonprofits. However, smaller grants can be equally valuable—and often more accessible.
Many local foundations, corporations, and government agencies offer grants with lower funding thresholds, making them more attainable for smaller organizations or specific projects. Additionally, smaller grants can serve as stepping stones to larger funding opportunities and can help build a track record of success that strengthens your nonprofit’s credibility.
The bottom line is this: Never underestimate the value of smaller grants. They can be a crucial part of diversifying your funding sources and meeting immediate program needs!
5. Use rejections as learning opportunities.
Rejection is a natural part of the grant-seeking process. However, it’s important to approach it with a growth mindset in order to drive the best results overall. When your nonprofit’s application is not selected, use the experience as an opportunity to learn and improve.
Many funders even provide feedback on why a proposal was not successful. This can offer valuable insights into areas that may need strengthening. For example, the clarity of the application, the project’s alignment with the funder’s priorities, or the budget justification.
By analyzing rejection and applying those lessons to future applications, your nonprofit can increase its chances of success in subsequent funding rounds or within the realm of other opportunities.
6. Consider outsourcing expert help.
Grant writing can be a complex and specialized skill. Sometimes, it makes sense to outsource certain aspects of the process to experts. Hiring a grant writer or consultant can be a smart investment.
After all, an experienced professional can help your nonprofit craft a compelling, well-written proposal that is more likely to stand out from the competition. Additionally, outsourcing expert help can free up internal staff to focus on other areas of the nonprofit’s work.
If your organization is struggling with writing quality proposals or simply lacks the time to dedicate to grant applications, bringing in outside expertise could significantly improve your outcomes.
14 Leading Companies With Online Grant Applications
Companies supply some of the best grant opportunities for nonprofits. To provide you with a headstart in your search, we’ve selected a few examples of businesses with generous grant potential.
Check out the following list, and start applying today!
SC Johnson
SC Johnson, a global leader in household cleaning products, offers grant opportunities that align with their commitment to sustainability, community impact, and innovation. Through their charitable giving programs, SC Johnson supports nonprofit organizations that focus on environmental protection, improving quality of life, and advancing science and education. They often collaborate with local community-based organizations, as well as larger environmental groups, to promote initiatives that create positive environmental change.
Nonprofits interested in applying for SC Johnson grants should focus on projects that align with these core values and demonstrate measurable impact in the communities they serve.
Nationwide Mutual Insurance Company is deeply committed to making a difference in communities across the country. Through the Nationwide Foundation, they offer grants in areas such as education, financial literacy, and community development. Nationwide prioritizes programs that aim to create financial stability, reduce inequality, and foster economic empowerment.
Nonprofits interested in funding can focus on educational programs, youth empowerment initiatives, and efforts to improve the financial well-being of individuals and families. The Nationwide Foundation also funds programs that support disaster relief efforts and initiatives that enhance community safety and security.
Target is well-known for its commitment to supporting community-driven projects that focus on education, homelessness prevention, and diversity and inclusion. The Target Foundation offers grants to nonprofits that work to provide access to education, reduce inequality, and support underserved communities. They prioritize initiatives that impact youth and families, particularly those in communities where Target operates.
Nonprofits focused on expanding educational opportunities, increasing access to social services, or promoting diversity and inclusion can explore Target’s grant opportunities for funding support.
Bank of America supports nonprofits through its philanthropic arm, the Bank of America Charitable Foundation. The foundation focuses on improving economic mobility, addressing critical community needs, and advancing environmental sustainability. They provide grants in areas such as workforce development, affordable housing, and community revitalization.
Nonprofits can benefit from Bank of America’s commitment to creating inclusive economies by applying for grants that support initiatives aimed at improving access to financial resources, education, and job opportunities for underserved communities.
Cisco is a global leader in technology and innovation, and its corporate philanthropy efforts reflect its mission to drive social change. Cisco’s grant opportunities are focused on education, technology access, and social inclusion. The Cisco Foundation offers grants to nonprofits that empower individuals through technology, promote digital skills training, and bridge the technology gap for underserved populations. They also support initiatives that drive economic development, improve healthcare access, and foster social innovation.
Nonprofits working on projects that harness technology for positive community impact are well-aligned with Cisco’s philanthropic goals.
Walmart’s philanthropy is centered on supporting the communities in which its stores operate. The Walmart Foundation offers grants to nonprofits working in areas such as hunger relief, sustainable agriculture, and workforce development. Walmart prioritizes initiatives that improve food security, advance sustainability, and provide employment opportunities for individuals facing barriers to the workforce.
Nonprofits can apply for grants focused on reducing food insecurity, enhancing economic opportunity, and driving environmental impact in local communities.
Wells Fargo is dedicated to supporting nonprofits that drive economic advancement and create positive social change. The Wells Fargo Foundation offers grants in areas such as education, community development, affordable housing, and small business support. Wells Fargo focuses on initiatives that promote diversity and inclusion, financial literacy, and workforce development.
Nonprofits seeking grants should focus on projects that help strengthen local economies, empower individuals, and ensure that underserved communities have access to financial opportunities and support services.
Truist, formed through the merger of financial institutions SunTrust and BB&T, is committed to fostering economic mobility and community well-being. Truist’s philanthropic focus is on education, health and human services, community development, and financial literacy. The Truist Foundation provides grants to nonprofits that work to improve economic inclusion, enhance educational opportunities, and promote financial empowerment.
Nonprofits addressing social equity and economic disparities, particularly those that empower underserved populations, align with Truist’s funding priorities.
Liberty Mutual’s charitable giving focuses on building safer, more resilient communities and providing support to those in need. Through the Liberty Mutual Foundation, they offer grants to nonprofits working in areas such as safety, education, and disaster relief. Liberty Mutual prioritizes initiatives focusing on reducing injuries and accidents in communities and improving access to education and social services.
Nonprofits that emphasize safety awareness, disaster preparedness, and community resilience are well-positioned to benefit from Liberty Mutual’s funding.
Google is one of the leading technology companies with a strong commitment to supporting social impact initiatives worldwide. Through Google.org, the company offers grants to nonprofits that focus on education, economic opportunity, technology access, and social innovation. Google places a strong emphasis on projects that use technology to drive positive change. And there’s a particular focus on those that address global challenges such as poverty, inequality, and climate change. Plus, the company offers up to $10,000 in advertising space for organizations through its Google Ad Grants program!
Nonprofits that integrate technology into their work or that aim to create a more sustainable and equitable world can benefit from Google’s philanthropic efforts.
Kroger, one of the largest supermarket chains in the U.S., is dedicated to supporting communities and promoting sustainability. The Kroger Foundation offers grants to nonprofits focusing on food security, health and wellness, and environmental sustainability. Their initiatives include providing access to healthy food, supporting hunger relief programs, and promoting sustainable agriculture practices.
Nonprofits that work to reduce food insecurity, promote healthy living, or engage in environmental conservation are prime candidates for funding.
State Farm Insurance is committed to improving communities and creating safer environments. Through the State Farm Foundation, they offer grants to nonprofits that focus on community development, safety, and education. State Farm emphasizes projects that promote safe driving, disaster preparedness, financial literacy, and youth education.
Nonprofits focusing on safety initiatives, educational programs, or natural disaster recovery can access funding through State Farm’s grant programs.
Whole Foods Market supports nonprofits dedicated to creating a positive environmental impact and promoting sustainable food systems. The Whole Foods Market Foundation offers grants to organizations focused on environmental sustainability, food access, and promoting healthy living. Whole Foods prioritizes projects that advocate for organic farming, reduce food waste, and improve the overall health of communities.
Nonprofits working in areas such as nutrition, community gardens, and sustainable agriculture can explore Whole Foods’ grant opportunities.
Costco is known for its commitment to supporting local communities and promoting social responsibility. Through the Wholesale Community Giving Program, Costco offers nonprofit grants focused on hunger, education, health, and disaster relief. The company supports its local communities where it operates and prioritizes basic needs such as food, healthcare, and education.
Nonprofits with projects aligned with these goals can apply for funding through Costco’s grant programs.
Finding grants for your nonprofit doesn’t have to be a time-consuming or daunting task. By focusing on your nonprofit’s unique needs, utilizing available resources, and staying organized, you can streamline the process and maximize your chances of securing the funding you need.
Remember, persistence is key—every application and connection brings you closer to success. Start implementing these strategies today, and you’ll soon find yourself navigating the grant landscape with confidence and ease. Good luck!
Interested in learning more about smart fundraising, grant-seeking, corporate giving, and more? We recommend checking out these additional resources:
Corporate Philanthropy: Benefits, Tips, Examples, and More. Understanding corporate philanthropy is essential for building strong partnerships. This resource covers the advantages of corporate giving, strategies to engage companies effectively, and real-world examples of successful collaborations.
https://doublethedonation.com/wp-content/uploads/2025/01/DTD_How-to-Find-Grants-for-Nonprofits-Quickly-Easily_Feature.png6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2025-01-03 17:20:512025-04-18 14:10:43How to Find Grants for Nonprofits [Quickly & Easily!]
In-kind donations play a vital role in helping nonprofits fulfill their missions. After all, they provide goods and services without the need for financial expenditure. From donated supplies to volunteer-provided expertise, these contributions significantly expand an organization’s resources and potential. However, to maximize the value of each contribution and ensure compliance with regulations, effectively tracking in-kind donations for nonprofits is a must.
In this guide, we’ll explore the essentials of tracking in-kind donations, offering actionable insights to streamline your organization’s processes. This includes:
In-kind donations have the potential to bring a nonprofit’s fundraising to new heights. Accurate tracking not only helps maintain transparency with stakeholders but also aids in recognizing and appreciating the generosity of donors. Read on to find out how you can do so!
What are in-kind donations?
In-kind donations are non-monetary contributions provided to nonprofit organizations. Instead of giving funds, donors (individuals and companies alike) offer tangible items or professional skills to support the organization’s mission.
Types of in-kind donations include:
Goods or products (examples: technology, office supplies, clothing, rental space, or food items)
Services or expertise (examples: marketing, IT, or legal services, administrative support, etc.)
All in all, in-kind donations help nonprofits save money, allocate resources efficiently, and expand their capacity to deliver services.
The importance of tracking in-kind donations for nonprofits
Tracking in-kind donations is essential for nonprofits for several reasons, including compliance, transparency, and maximizing impact. Here’s a closer look at why it’s so important:
Financial Accountability and Transparency
Nonprofits are often held to high standards of financial accountability by donors, grantmakers, and regulatory bodies. Properly tracking in-kind donations ensures that the organization’s financial records accurately reflect the total value of resources received. This transparency builds trust with stakeholders and demonstrates the nonprofit’s ability to manage resources responsibly.
Tax Compliance
For both the nonprofit and the donor, tracking in-kind donations is critical for tax purposes. The IRS requires nonprofits to maintain detailed records of all donations, including non-cash contributions, to remain compliant with tax regulations. Accurately valuing and recording in-kind donations also allows the organization to provide appropriate documentation for donors who wish to claim tax deductions.
Program Planning and Resource Allocation
Tracking in-kind donations gives nonprofits a clear understanding of the resources they have available. This insight helps with effective program planning and resource allocation, ensuring that goods and services are used where they’re most needed. It also highlights gaps in resources, enabling nonprofits to seek additional support strategically.
Recognition and Stewardship
Recognizing and appreciating your donors—whether of the individual or corporate variety—is a key aspect of fostering long-term relationships. By accurately tracking in-kind contributions, nonprofits can properly acknowledge contributors’ generosity through thank-you letters, public recognition, impact reports, and more. This recognition strengthens loyalty and encourages future support.
By implementing robust systems to track in-kind donations, nonprofits can ensure compliance, enhance donor relationships, and make informed decisions to advance their missions effectively.
6 Steps for tracking in-kind donations effectively
Understanding the specific process for tracking in-kind donations is vital for nonprofits to ensure accuracy, compliance, and efficiency in their operations. Feel free to follow the steps outlined below to manage in-kind donation tracking from start to finish.
1) Identify in-kind giving opportunities.
The first step to tracking and securing in-kind donations is knowing where to look—and that’s often the hardest part. Corporate in-kind giving programs can be difficult to track down, scattered across company websites, or only shared internally with employees. That’s why leveraging a centralized, trusted resource can make all the difference.
With Double the Donation’s corporate giving database, identifying in-kind giving opportunities has never been easier. In addition to its well-known matching gift data, the platform now includes a curated list of companies that offer in-kind support to nonprofits, schools, and universities. Whether you’re looking for donated products, services, gift cards, or sponsorships, this tool lets you uncover a wide range of options, making it easier to apply than ever before.
2) Track your in-kind donation asks and applications.
Keeping a record of in-kind donation requests ensures that nonprofits can manage their outreach efforts effectively. For the best results, this involves documenting:
Who was asked for a donation (specific individuals, businesses, or organizations).
The specific items or services requested.
The date and method of the ask (e.g., email, phone call, or meeting).
Any responses, follow-ups, or commitments received.
Overall, this step helps nonprofits stay organized, avoid duplicate asks, and track progress toward meeting their resource needs. It also provides valuable data for future planning, showing which requests are most likely to be successful.
Meanwhile, if a company uses an in-kind donation application process, you’ll want to have a system for managing those engagements, too.
3) Create an inventory of donated goods and services.
Once donations are received, they should be cataloged in an inventory system, likely using your donor or fundraising database. For the best results, this involves noting:
The type of donation (e.g., goods, services, etc.).
The quantity and condition of donated items.
Any restrictions or specific terms related to the donation’s use.
Maintaining an inventory ensures that all in-kind donations are accounted for and can be allocated appropriately. It also helps prevent waste or mismanagement and allows the organization to quickly identify available resources when needed.
4) Determine the Fair Market Value of each in-kind gift.
Despite in-kind donations being non-cash gifts, it’s important to note the estimated value a good or service provides for your organization. For this, it’s generally recommended to determine and record in-kind gifts by their Fair Market Value.
Fair Market Value (FMV) is the estimated price the donated goods or services would fetch on the open market. This step involves researching comparable values or consulting with professionals for services. For example:
Use retail prices for goods.
Seek professional appraisals for high-value items or unique contributions.
Refer to industry standards for services like legal advice or graphic design.
Accurate valuation is crucial for financial reporting, compliance with tax regulations, and demonstrating the impact of the donation. FMV also ensures transparency with donors and stakeholders, making it an invaluable step in the in-kind donation tracking process.
5) Record the donation in your CRM.
In order to maintain accurate accounts of all donations, in-kind and monetary alike, it’s important that your team records the donation in its CRM. After all, a nonprofit’s Constituent Relationship Management (or CRM) system should include the following details:
Donor information (name, contact details).
Details of the donation (type, FMV, date, and purpose).
Any follow-up actions, such as thank-you messages or recognition.
Recording donations in a CRM allows nonprofits to centralize donor data, track giving histories, and analyze trends. This information is invaluable for individual and corporate stewardship efforts, future fundraising campaigns, and reporting to funders or auditors.
6) Provide a gift receipt for each donation.
After receiving an in-kind donation, the nonprofit should issue a formal receipt to the donor. Providing a receipt is a professional and ethical practice that acknowledges the donor’s contribution. It also helps donors claim tax deductions and reinforces their trust in the organization, encouraging future support.
This receipt should include the following information:
Name of the organization
Statement of tax exemption
Date of donation
Description of donation
Disclosure of quid pro quo contributions
In order to comply with IRS regulations, you’ll need to send an acknowledgment letter for each in-kind gift valued at $250 or more. However, it’s a good practice to thoroughly thank your donors for gifts of any size, so we recommend providing gift receipts for all in-kind donations you receive.
Top data to track to maximize in-kind donations
Tracking top data points is essential to maximize the effectiveness and impact of in-kind donation tracking. By focusing on key pieces of information, nonprofits can maintain accurate records, streamline processes, and enhance their operational efficiency.
Nonprofits should track companies that regularly provide in-kind support or have a history of significant contributions to their causes. Key data includes:
Company names and contact information.
Types and values of past donations.
Industries represented and areas of expertise.
Identifying top contributors helps nonprofits focus their corporate outreach on organizations that are most likely to support their mission. It also provides a starting point for building partnerships and expanding support networks.
In-kind donor engagement history
It’s important to recognize which donors (corporate and individual alike) are contributing in-kind gifts to your cause—and what kinds of other support they’ve given in the past. That said, this data point involves tracking how and when donors have engaged with the organization regarding in-kind contributions.
Key details include:
Previous in-kind donations made, including dates and values.
Types of goods or services donated.
Communication history, such as thank-you notes, follow-ups, and invitations to events.
Notes on the donor’s preferences or special requests.
All in all, understanding donor engagement history helps nonprofits tailor their outreach efforts, strengthen relationships, and encourage repeat contributions. It also provides insights into what motivates donors to give in-kind, enabling more effective asks in the future.
Types of in-kind donations received
This data tracks the variety of goods and services provided by donors. Key categories include:
Tangible goods (e.g., food, equipment, clothing).
Professional services (e.g., legal advice, marketing support).
Use of space or equipment (e.g., event venues, vehicles).
Understanding the types of in-kind donations received helps nonprofits identify patterns and gaps in their resources. It also aids in planning future donation campaigns and recognizing the specific needs of their programs.
Donors’ employment information
Tracking donors’ employment details can reveal potential connections to companies or industries that may provide in-kind contributions or other forms of support. Key data points include:
This information can help nonprofits identify opportunities for workplace giving programs, corporate sponsorships, or other forms of support. It also enables nonprofits to approach donors for introductions to decision-makers at their organizations.
Donation referral sources
This tracks how donors learn about the organization and its need for in-kind donations. Common referral sources include:
Word-of-mouth recommendations.
Social media or online campaigns.
Corporate partners or community events.
Knowing referral sources allows nonprofits to evaluate the effectiveness of their outreach strategies and focus on channels that yield the most support. It also highlights the importance of cultivating relationships with individuals and organizations that refer potential donors.
In-kind donation impact
Tracking the impact of in-kind contributions involves measuring how these donations have supported the nonprofit’s mission. Key data points include:
Cost savings achieved through in-kind support.
The number of people served using the donated goods or services.
Stories or testimonials demonstrating the benefits of the contributions.
Quantifying the impact of in-kind donations strengthens the nonprofit’s ability to communicate its value to stakeholders, including donors, funders, and the community. This data can be used in reports, grant applications, and marketing materials to showcase the organization’s success and inspire further support.
Wrapping up & additional resources
For nonprofits, tracking in-kind donations is more than just a best practice; it’s a cornerstone of effective fundraising and donor management. By implementing organized systems, ensuring proper valuation, and maintaining clear records, your organization can enhance donor relationships, meet compliance standards, and better measure its impact.
As your nonprofit embraces these strategies, you’ll be well-positioned to turn in-kind contributions into powerful tools for advancing your mission. With transparency and efficiency on your side, your team can focus on what truly matters—making a difference in the communities you serve. Good luck!
Keep learning—check out the following additional resources to continue growing your fundraising and corporate giving knowledge:
https://doublethedonation.com/wp-content/uploads/2025/01/DTD_Tracking-In-Kind-Donations-for-Nonprofits-What-to-Know_Feature.png6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2025-01-02 16:37:462025-04-18 13:02:03Tracking In-Kind Donations for Nonprofits: What to Know
https://doublethedonation.com/wp-content/uploads/2023/10/Trends-in-Corporate-Philanthropy_Feature.png3751000Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2024-12-13 08:00:132025-04-18 14:26:388 Trends in Corporate Philanthropy for 2025: How to Tap In
Hosting a successful fundraising event requires more than a great cause—it takes resources, creativity, and the support of dedicated partners. Sponsorships can make all the difference, providing the financial backing, in-kind donations, or promotional boosts needed to elevate your event and achieve your goals. But do you know how to get sponsors for an event to support your efforts?
Whether you’re organizing a gala dinner, a charity run, or a virtual fundraiser, securing sponsorships requires a strategic approach. In this guide, we’ll walk you through practical steps to identify potential sponsors, create compelling proposals, and build lasting relationships with corporate and community partners. By the end, you’ll have the tools to transform your event into a mutually beneficial collaboration that inspires support and drives impact.
Before diving into the tangible steps you can take to secure sponsors for your next event, let’s take a look at the types of sponsorships you might be interested in.
Types of event sponsorships
Event sponsorships are not a one-size-fits-all opportunity. There are numerous ways for companies to support nonprofit events, and these include:
Financial sponsorships — Financial sponsorships involve direct monetary contributions from sponsors to support the nonprofit’s event in exchange for recognition, branding opportunities, or other benefits. These efforts provide funds to cover event expenses like venue costs, equipment, or marketing and are typically tied to tiered sponsorship levels (e.g., Gold, Silver, Bronze) with corresponding benefits.
In-kind sponsorships — In-kind sponsorships are non-monetary contributions of goods or services that offset the costs of hosting an event. Common donations include food, beverages, printing services, or technology, with an overarching goal of reducing operational expenses and allowing the nonprofit to allocate more event funds toward its mission.
Media sponsorships — Media sponsorships involve partnerships with media outlets, such as newspapers, radio stations, TV channels, or online platforms, to promote the nonprofit’s event. Within this structure, sponsors provide free or discounted advertising space, editorial coverage, or airtime, helping amplify awareness and increase attendance or donations.
Employee giving sponsorships — Employee giving sponsorships involve companies encouraging their employees to participate in fundraising efforts, often by promoting workplace giving programs or matching donations made during the event. This may include direct financial contributions, matching gifts, or team volunteerism during the event, increasing the nonprofit’s reach by tapping into the company’s workforce.
By offering a variety of sponsorship options, your organization can appeal to different types of businesses and align their interests with your event’s mission. After all, customizing these opportunities ensures a mutually beneficial partnership that drives success for both your fundraiser and your sponsors.
Understanding your event’s value
Before approaching potential sponsors, it’s crucial that you identify and articulate the unique value your event offers. Specifically, be sure you can answer the following questions:
What sets your fundraiser apart? Why should a company sponsor your event rather than another?
What benefits do you have to offer prospective sponsors? Consider branding opportunities, audience engagement, and alignment with the sponsor’s goals.
Who is your target audience? What demographics will the sponsor gain access to by partnering with your event?
How will the sponsor’s involvement be highlighted? Can you offer visibility through social media, event signage, or program materials?
What is the potential reach of your event? How many attendees, media impressions, or online views can the sponsor expect?
How does your nonprofit’s mission align with the sponsor’s values? What shared goals or community impacts can you emphasize?
What tangible outcomes can you deliver? How will you measure and report the success of the sponsorship?
Sponsors are looking for partnerships that deliver measurable results, so focus on showcasing opportunities like brand exposure, community goodwill, and direct engagement with their intended audience.
After all, a clear understanding of your event’s value is the foundation for crafting compelling sponsorship pitches.
Using your data to identify prospective sponsors
Your organization’s existing data is a treasure trove for identifying potential sponsors. Start by analyzing past event records, donor databases, and community connections to uncover businesses or individuals with a history of supporting similar causes. By leveraging your data, you can create a targeted list of prospects who are most likely to get involved with your event.
For example, employee connections can be a powerful tool in securing event sponsors. Look at the employment data within your supporter base to identify individuals working for companies with corporate giving programs or sponsorship initiatives. If your supporters have strong ties to a business, they can act as advocates to introduce your nonprofit and highlight the benefits of sponsorship. This insider advantage can help your pitch gain traction and lead to meaningful partnerships being developed.
Fun fact: Double the Donation’s Top Companies report makes it easy for platform users to identify the best potential sponsors in their networks.
Beyond your immediate network, research businesses that align with your nonprofit’s mission and values. Pay attention to companies that are already engaged in philanthropic activities or have expressed interest in corporate social responsibility.
Explore local businesses, larger corporations, or industry leaders with a track record of supporting community events like yours. Look closely for companies whose products or services resonate with your event’s audience. After all, a thoughtful approach to researching potential sponsors ensures your pitch is relevant, increasing the likelihood of a positive response.
Not to mention, many companies (including industry leaders like Best Buy, Verizon, Cisco, Disney, and more) implement open applications for donation requests, making it easy to solicit a sponsorship opportunity. Looking for the best sponsorships available for your cause? Our corporate giving database now includes tons of programs, allowing you to uncover potential partnerships with a quick search.
Crafting an irresistible sponsorship proposal
Your sponsorship proposal is your chance to make a strong impression. For the best results, tailor each proposal to the specific sponsor, highlighting how the partnership will benefit their brand.
As you do so, here are a few best practices to consider:
Include details about the event, audience demographics, sponsorship opportunities, and measurable outcomes, such as expected attendance or media reach.
Be creative—offer customized packages that align with the sponsor’s goals, such as exclusive branding rights, product placements, or VIP experiences.
Include visuals and mockups! Add examples of how the sponsor’s logo will appear on event materials, signage, or social media posts to demonstrate the value the partnership would bring.
A well-crafted proposal positions your nonprofit as a strategic partner—rather than just another organization asking for funds.
Making the sponsorship pitch
When it’s time to make the pitch, confidence and preparation are key. Reach out to decision-makers directly, whether through an email, a phone call, or an in-person meeting. Use the opportunity to tell a compelling story about your nonprofit’s mission, the event’s purpose, and the impact the sponsor can have. Plus, you’ll want to include an easy call to action, outlining how sponsors can commit by providing a simple contact method and a clear next step, like scheduling a follow-up meeting.
Then, be ready to address questions and offer examples of how similar sponsorships have delivered results.
Building relationships and following up
Securing sponsorships is about more than just a single event—in fact, it should be about cultivating long-term relationships. After your initial pitch, follow up promptly and provide additional information or updates as needed. For the best results, you’ll want to be responsive and open to collaboration, adjusting your proposal to meet the partner’s needs. You can even suggest ongoing sponsorship opportunities beyond the event, such as annual campaigns or recurring programs.
Even if a potential sponsor declines, maintaining a positive relationship can lead to future opportunities. Therefore, it’s important to show appreciation for their time and interest, regardless of the outcome of your request.
Tracking and reporting on event outcomes
Once your event concludes, track its performance and share results with your sponsors. This step demonstrates the value of their investment and strengthens your partnership for future events.
Provide a detailed report with metrics such as…
Attendance numbers
Media coverage
Audience engagement
Total funds raised
Mission impact made possible
And more!
Remember to include photos, testimonials, and any branding exposure the sponsor received. By delivering thorough and transparent reporting, you show your nonprofit’s professionalism and commitment to mutual success.
Next steps & additional resources
Securing sponsors for your fundraising event is both an art and a science. By researching prospects, tailoring your outreach, and showcasing the value of a partnership, you can create meaningful connections that go beyond a single event. Remember, sponsorships aren’t just about funding—they’re about building relationships that can sustain your mission long into the future.
As you implement the strategies outlined in this guide, keep the focus on aligning your organization’s goals with your sponsors’ values. With preparation, persistence, and a clear vision, you’ll position your event as an opportunity sponsors can’t afford to miss. Together, you’ll create a memorable event that furthers your cause and strengthens your network of support.
Good luck!
Ready to learn more about corporate giving opportunities to benefit your cause? Check out these additional resources:
https://doublethedonation.com/wp-content/uploads/2024/12/DTD_How-to-Get-Sponsors-for-an-Event-A-Fundraisers-Guide_Feature.png6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2024-12-12 18:46:502025-04-18 14:56:30How to Get Sponsors for an Event: A Fundraiser’s Guide
https://doublethedonation.com/wp-content/uploads/2024/12/DTD_Top-Companies-that-Donate-to-Silent-Auctions_Feature.png6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2024-12-11 18:35:572025-04-21 17:39:15Companies that Donate to Silent Auctions: Our 25 Top Picks
What is the Guide to Securing Matching Gift Buy-In?
Double the Donation’s Guide to Securing Matching Gift Buy-In is designed to be your go-to resource for understanding, leveraging, and maximizing corporate matching gift opportunities for your organization. Matching gifts, often overlooked, supply an incredible source of funding for nonprofits—offered by companies to financially reward the causes their employees care about. However, many teams aren’t fully aware of how these programs work or how to tap into them effectively.
In this guide, you’ll find everything you need to know about matching gifts, from understanding the basics and eligibility requirements to actionable tips on how to increase participation and track results. We provide examples of companies offering generous matching gift programs, best practices for educating and engaging donors, and strategies for fostering relationships with corporate partners.
Whether you’re new to the concept of matching gifts or looking to refine your existing approach, this resource offers detailed insights to help you unlock additional funding and deepen your engagement with both individual and corporate supporters.
Why download the Guide to Securing Matching Gift Buy-In?
Maximize fundraising potential.
Access actionable strategies to significantly boost donation revenue by leveraging corporate matching gift programs. By understanding how to tap into this often underutilized resource, nonprofits can unlock additional funding.
Streamline matching gift processes.
Uncover clear steps for optimizing the management of matching gifts, from identifying eligible donors to simplifying the follow-up process. This helps organizations save time and effort while ensuring they don’t miss out on match-eligible contributions.
Enhance donor engagement.
Donors are more likely to give if they know about matching gifts. Unleash best practices for educating and motivating donors to participate in matching gift programs, strengthening donor relationships and increasing engagement with your cause.
When it comes to marketing matching gifts, your nonprofit’s website is one of your most invaluable assets. Creating an effective matching gift web page is one of the simplest yet most impactful ways for nonprofits and other groups to boost their fundraising efforts. By educating donors about corporate matching gift programs and providing easy access to necessary tools, your organization can unlock untapped revenue and double—or even triple—contributions. But what makes these matching gift web pages truly successful?
In this post, we’ve compiled the top 8 examples of matching gift web pages from leading nonprofits to inspire your own design. These include:
From user-friendly layouts to compelling calls to action, these examples showcase how organizations can engage their audiences, streamline the gift-matching process, and drive impressive results. But before we dive in, we want to review the basics.
What are Matching Gift Web Pages?
Matching gift web pages are dedicated sections on a nonprofit’s website designed to educate donors about corporate matching gift programs and encourage them to take advantage of the opportunities. These pages serve as a centralized resource to inform supporters that their donations could be doubled through their employers’ philanthropic initiatives, significantly amplifying the impact of their contributions.
Matching gift web pages are essential for nonprofits to raise awareness and capture additional revenue that might otherwise be overlooked. By simplifying the process and making resources readily accessible, these pages help donors understand the value of matching gifts—and ultimately take action.
Whether you’re building a new page from scratch or simply optimizing an existing one, these ideas will help you build a matching gift page that resonates with your donors to drive action.
Founded in 1865, Lehigh University is a private research institution in Bethlehem, Pennsylvania, known for its strong engineering, business, and arts programs. Its mission is to advance learning, promote research, and serve society.
Lehigh actively promotes matching gifts by educating alumni, parents, and donors about corporate matching opportunities. The university’s giving portal features a searchable matching gift database, making it easy for donors to identify whether their employers participate in such programs and maximize their support for Lehigh’s academic initiatives and campus projects.
Standout feature: Matching gift search tool, supplying company-specific program insights and forms for thousands of matching gift providers
The University of Georgia (or UGA), founded in 1785, is a public research university in Athens, Georgia. As one of the oldest public institutions in the United States, UGA’s mission focuses on fostering excellence in education, research, and public service to positively impact its students and communities.
To support its robust academic and extracurricular programs, UGA leverages corporate matching gift programs. The university encourages donors to double their contributions by providing an accessible matching gift tool on its giving pages and highlighting companies that participate in such programs to increase donor engagement.
Standout feature: Highlighting top employers that match employee donations to the university, including collapsible program guidelines for easy access
The American Red Cross, founded in 1881, provides emergency assistance, disaster relief, and education across the globe. Its mission centers on alleviating human suffering during times of crisis through volunteerism and donor support.
The Red Cross strategically integrates matching gift opportunities into its fundraising efforts by maintaining a dedicated matching gift web page and promoting corporate philanthropy during major campaigns. This ensures donors can maximize their impact when supporting disaster response and preparedness programs.
Standout feature: Embedded donation form within the matching gift page, making it easy for donors to take the next steps and make their initial donations (if they haven’t already!) before requesting a match
Save the Children is a global nonprofit founded in 1919 that aims to improve the lives of children through education, health care, and protection during crises. Operating in over 100 countries, the organization is committed to ensuring every child has the chance to thrive.
Save the Children emphasizes matching gifts by actively educating donors about corporate matching opportunities. Their fundraising campaigns often highlight matching gift options, making it easy for supporters to search for their employers and multiply their contributions to the cause.
Standout feature: Complete visualization of the matching experience using educational graphics, walking through the process step-by-step
Susan G. Komen, established in 1982, is a leading organization dedicated to ending breast cancer through research, advocacy, and community support. Known for its iconic Race for the Cure events, the nonprofit focuses on raising awareness and funding for breast cancer programs.
Susan G. Komen also encourages donors to explore matching gift options through dedicated web tools and donor communications. Its emphasis on corporate matching helps secure additional funding for research and support services, amplifying the impact of individual donations.
Standout feature: Matching gift Q&A section, covering all the basics of corporate matching gifts that donors may need to know to participate in the programs
Feeding America is the nation’s largest domestic hunger-relief organization, working with food banks, pantries, and meal programs to address food insecurity. Founded in 1979, the organization’s mission is to ensure no one in the United States goes hungry.
In order to do so, Feeding America actively incorporates matching gifts into its fundraising strategy by partnering with companies and their employees to double donor contributions. Their website features a matching gift page and tools to make it easy for supporters to multiply their impact and help feed more people in need.
Standout feature: Simple step-by-step breakdown of the matching gift process, making it easy for donors to check their eligibility, submit a request, and multiply their impact
Matching Gift Web Page #7: Shriners Hospitals for Children
Shriners Hospitals for Children, established in 1922, provides specialized pediatric care, conducts innovative research, and offers educational programs regardless of a family’s ability to pay. Its mission is to improve the health and well-being of children with orthopedic conditions, burns, and other special healthcare needs.
The organization encourages matching gifts through its donation platform, helping donors maximize their contributions to provide critical care and expand the reach of its services.
Standout feature: Section overviewing the significant and widespread benefits of matching gifts for the organization, encouraging donors to get involved
Matching Gift Web Page #8: Humane Society of the United States
The Humane Society of the United States, established in 1954, works to promote the humane treatment of animals through advocacy, education, and rescue efforts. Its mission includes addressing animal cruelty, advocating for stronger protections, and supporting shelter programs.
HSUS integrates matching gift strategies into its fundraising by promoting employer-matching programs on its donation pages and in donor communications. By leveraging corporate philanthropy, the organization maximizes funding to protect and save more animals than otherwise possible.
Standout feature: Mission-related imagery, leveraging photos of animals in multiples to represent matching gift opportunities
Wrapping Up & Additional Resources
A well-designed matching gift web page is a powerful tool for raising awareness about corporate philanthropy and increasing revenue for your nonprofit. By implementing best practices and tailoring your matching gift page to your audience’s needs, you can make it easier for donors to navigate the process and for your organization to capture every eligible match.
Remember: the key to success is a seamless experience that encourages donors to check their matching gift eligibility and follow through with their requests.
Take inspiration from these examples, and start building a matching gift web page that maximizes your nonprofit’s potential to secure corporate matches and amplify its mission. Good luck!
For more information on matching gifts and other corporate giving opportunities, we recommend checking out these additional resources:
https://doublethedonation.com/wp-content/uploads/2024/11/DTD_Matching-Gift-Web-Pages-9-Top-Examples-to-Be-Inspired-By_Feature.png6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2024-12-02 15:09:222025-02-25 19:47:39Matching Gift Web Pages: 8 Top Examples to Be Inspired By
Nonprofits thrive on collaboration and the pursuit of positive change. Nonprofit conferences serve as a vital platform professionals from various organizations to come together, share insights, and strategize on achieving both collective and individual goals..
Attending a nonprofit conference is one of the best ways to grow professionally, make powerful personal and professional connections, and stay ahead of the curve with the latest fundraising techniques and tools.
In this guide, we’ll explore the benefits of attending nonprofit conferences and provide our top recommendations for must-attend events. Here’s what you can expect:
When choosing which conferences to attend, it’s essential to consider both your nonprofit’s objectives and your personal development goals. For instance, are you aiming to enhance your strategies for corporate giving, leverage nonprofit technology, or engage more effectively with major donors? Keep these goals in mind as you browse the conferences in this list to find opportunities that align with your interests and needs.
The Basics of Nonprofit Conferences
Use the answers to these frequently asked questions to help guide your search for the best nonprofit conferences.
What are nonprofit conferences?
Nonprofit conferences serve as essential gatherings where nonprofit professionals come together to learn, collaborate, and share best practices. These events provide a platform for networking and knowledge-sharing, empowering organizations to enhance their impact and strengthen their connections within the sector.
Additionally, nonprofit conferences raise awareness and support for various causes by showcasing the work of nonprofits. They attract potential donors, sponsors, and volunteers, fostering personal and organizational growth. Ultimately, these conferences enable nonprofits to better serve their communities and fulfill their missions.
Why are nonprofit conferences important?
Attending a nonprofit conference requires an initial investment of your organization’s time and resources. For example, you may have to block out a work day to participate, pay a registration fee, and travel to the conference location (if it isn’t a virtual event). Considering all of those requirements, is attending a nonprofit conference really worth it for you and your organization?
To help answer this question, consider a these benefits of attending a nonprofit conference:
Stay up to date with trends and innovations.Targeted advertising, artificial intelligence, social media trends, and livestreaming are just a few of the innovative technological considerations that nonprofit professionals are talking about now. By attending nonprofit conferences, you can stay on the cutting edge of these new technologies and trends to ensure your organization is using technology to its full potential.
Network with fellow nonprofit professionals. The networking aspect of most nonprofit conferences allows you to make professional connections that can help your organization down the road. You can learn about other organizations’ successes and failures and ask questions about how other nonprofits have tackled specific issues that you’re also facing. The relationships you build with other nonprofit professionals can help your organization well into the future as you continue collaborating and sharing resources.
Learn fundraising best practices. Whether the conference topics include the benefits of corporate philanthropy for businesses and nonprofits, innovative marketing strategies, or insightful tips on engaging with different generations of donors, you’re bound to leave with new knowledge in your pocket. You can apply what you learn to your organization’s ongoing activities, programs, projects, and outreach strategies.
Many nonprofit professionals find that the value of attending conferences often makes up for the time and resources required to attend. Nevertheless, be sure to carefully consider whether conference attendance is something that you can fit into your organization’s budget.
The Best Nonprofit Conferences in 2025
Nonprofit conferences happen throughout the year at different locations across the country (and virtually). Some events occur annually, so if you’ve missed one you were interested in this year, don’t worry! Check the host’s website to see if they’ll have it again next year.
Here are 12 of the best conferences to consider adding to your 2025 calendars:
Double the Donation’s 2025 Workplace Fundraising + Volunteering Summit
About this conference:
Workplace giving is an incredible yet often untapped source of fundraising support for nonprofits, universities, and other fundraising organizations. According to recent statistics, companies donate $2-3 billion annually through matching gift programs alone, but an estimated $4-$7 billion is left unclaimed.
Double the Donation’s goal is to assist organizations in securing the matching gift and other workplace giving revenue available to them. This includes through resources provided in our Workplace Fundraising + Volunteering Summit, matching gift automation platform, and more.
Specifically, the upcoming Summit is dedicated to sharing matching gift best practices, resources, success stories, and more to help nonprofits and schools manage this fundraising channel more effectively. Attendees will learn about forming strong business partnerships and earning valuable corporate sponsorships to support their projects, events, programs, and more.
Can’t wait? Check out Double the Donation’s online Matching Gift Academy to explore powerful matching gift insights in the meantime.
What Fundraisers Are Saying:
“Double the Donation’s Matching Gift Summit is invaluable for corporate philanthropy professionals. I would recommend this event to anyone who is interested in growing their matching gift fundraising. The Summit has served as an incredibly helpful resource for our team as we have implemented insights and learnings from the event into our matching gift fundraising strategy.”
— Ariana Romanelli, Lead Associate, Corporate Partnerships at Save the Children
There are several marketing conferences on this list, and for good reason. Digital tools and strategies evolve constantly, making it imperative for nonprofit professionals to stay updated on the latest trends.
That’s where the Nonprofit Marketing Summit comes in. This virtual conference brings together 30,000+ nonprofit marketing professionals featuring 75+ High Impact Sessions about new digital marketing strategies. You’ll hear directly from the most influential thought leaders in the space. Although this event is virtual, there are plenty of networking opportunities to take advantage of, including getting connected on social media and joining a text community.
Collaborative is a virtual and in-person conference run by Classy, an online fundraising software platform. The conference is focused on helping nonprofit professionals understand fundraising best practices and how to leverage nonprofit technology effectively.
As the conference’s name suggests, the event is focused on bringing nonprofit professionals together in collaborative sessions and workshops. The goal is to challenge your thinking, explore the future of fundraising, and stay on the cutting edge of technology. You’ll leave with new ideas to raise more for your cause.
Plus, speakers include leaders from some of the most prominent nonprofit organizations across the country, connecting attendees directly with experienced leaders and influencers.
From matching gift software to constituent relationship management systems (CRMs), nonprofit technology is what keeps the nonprofit sector in motion.
The Nonprofit Technology Conference (NTC) is an annual gathering hosted by NTEN, an organization that unites nonprofit professionals to discuss using technology for social good. This conference educates attendees on nonprofit tech best practices and how to use technology to promote change in your community.
Attendees include everyone from nonprofit staff members and volunteers to board members, consultants, and tech vendors. By attending, you’ll have the opportunity to participate in breakout sessions, share resources with fellow attendees, and make long-lasting connections. Plus, the NTC is dedicated to fostering an inclusive and accessible environment, with racial affinity spaces, a dedication to accessibility for all, and more.
AFP ICON is often considered the largest fundraising conference in the world. Hosted by the Association of Fundraising Professionals (AFP), ICON features dozens of speakers covering a wide range of topics. Past sessions include topics like using donor data to improve future fundraising efforts and ending mental health stigma in the nonprofit workplace.
Attending AFP ICON can help you set yourself and your organization up to effectively tackle the biggest fundraising challenges and opportunities for the year ahead.
The 2025 Monthly Giving Summit theme, Small Steps, Remarkable Impact: Scaling Monthly Giving with Big Dream Energy, celebrates the power of intentional, small steps that lead to transformative change. This year’s summit will highlight the journeys of nonprofit leaders who have grown their monthly giving programs through consistent, strategic actions.
Featuring expert-led sessions, interactive workshops, and inspiring case studies, you’ll gain proven strategies and actionable insights to elevate your program. Join like-minded professionals, exchange ideas, and learn how to create remarkable impact with every small step you take.
Designated a “must-attend” nonprofit conference by Forbes, Cause Camp is an annual gathering of nonprofit leaders, professionals, and industry experts to share resources and discuss every aspect of the nonprofit sector. Cause Camp’s breakout sessions go beyond simple discussions to equip attendees with actionable insights and training materials.
Additionally, participants can browse a comprehensive exhibit hall to connect with vendors and learn more about other nonprofit organizations in attendance. Plus, the conference’s fun evening gatherings allow attendees to get to know one another in a more relaxed environment.
Engage for Good links nonprofit professionals with leaders from the corporate world whose organizations are dedicated to furthering positive social change. Attendees can participate in targeted workshops and networking sessions that bring together individuals who face similar issues or focus on similar topic areas.
As a nonprofit professional, attending this conference will enable you to understand corporate philanthropy from a business perspective and make connections with prospective corporate partners. Then, you can return to your organization with deeper insights that can optimize your corporate partnership strategy.
The Upswell Summit is an annual event for community changemakers who are focused on making their communities stronger and more equitable. Organized by Independent Sector, the event connects professionals from various sectors to address pressing social issues and drive positive change. More information on speakers and panel topics is to come, so keep an eye on the Upswell website.
The Nonprofit Innovation & Optimization Summit (NIO) is an annual conference focused on equipping nonprofit organizations with the latest strategies, tools, and techniques for digital fundraising and marketing. Speakers include the leading experts in fundraising and marketing innovation, meaning attendees can receive insights into cutting-edge outreach techniques to better engage their audiences.
In addition, nonprofit leaders can browse new technology solutions in a sales-free environment to see which tools might work best for their organizations.
The foundation of any powerful fundraising or marketing initiative is compelling storytelling. A story can help build a strong emotional connection with your nonprofit’s supporters, inspiring them to lend a hand and support your cause.
The Nonprofit Storytelling Conference is designed to help nonprofit professionals tell better stories to raise more donations. The conference offers three types of sessions:
The “Main Stage Sessions” are designed to reimagine the way you connect with donors by sharing groundbreaking strategies and mind-bending concepts. The “Deep Dive Intensives” are 2.5-hour intensive workshops intended to give you a framework for major donor, direct mail, event, and creative fundraising campaigns. “Implementation Workshops” are 60-minute sessions with small groups, and each workshop teaches a new storytelling and fundraising skill. Attendees will receive personalized help applying each new skill to their organization.
Good Tech Fest focuses on how to use technology and data to make a positive difference in the world. Sessions are led by data scientists, product managers, and fundraising and tech professionals. Attendees have the opportunity to learn about everything from machine learning tools and equity issues in the tech world to crypto philanthropy.
This year, Good Tech Fest will be hosting three conferences on separate dates and in separate locations.
The Bridge to Integrated Marketing & Fundraising Conference, also known as the Bridge Conference, is an annual gathering of nonprofit fundraising professionals, leaders, consultants, agencies, and other marketing professionals. The conference covers both innovative fundraising and marketing strategies along with common issues nonprofits have traditionally faced, such as how to keep donors engaged and transform them into recurring givers.
Date: July 30th – August 1, 2025
Location: TBD
Tips for Making the Most of Your Conference Attendance
Your conference preparation shouldn’t end after you complete the registration form. Conferences are concentrated, action-packed events that seem to fly by once you’re there. That’s why it’s important to go in with a plan of who you want to speak with and what you want to do while at the conference.
Here are a few tips for making the most of your conference attendance:
Do your research beforehand. Who will be at the conference? Who do you absolutely want to talk to before the event concludes? How can you start a natural conversation with those individuals that builds on things you have in common? Make a list of individuals you’d like to connect with and a few facts you already know about them.
Decide who will attend the conference. Should a group of staff members from your nonprofit attend the conference or just one or two individuals? Determine who will be the best representatives for your cause and benefit the most from attending.
Participate in everything you can. You probably won’t be able to attend every single session or panel. However, make an effort to attend a wide array of presentations and discussions based on the topics that interest you the most or that you think will be most beneficial for your organization. This allows you to get the most value out of the event.
Seek out presentations that are outside of your purview. Consider attending one or two sessions or panels that don’t directly relate to what you do daily. These sessions could end up being the most valuable, because they show you a different perspective or share information about something that you aren’t very familiar with.
Collect business cards. Gather business cards for organizations and individuals that you interact with and follow up with them after the nonprofit conference. In these messages, thank them for their conversation or presentation and ask any follow-up questions you may have thought of since. If the individual lives nearby, see if you can schedule an in-person meeting or lunch with them to maintain the connection you’ve built.
Share the information you’ve learned with your team. Create a short presentation for your nonprofit’s other team members who didn’t attend the conference. Summarize the key takeaways you received from the conference and any changes or strategies you think the team should implement going forward. Let team members chime in with their thoughts and feedback on any proposed changes.
We also recommend carrying a folder and notebook with you during the conference to take notes and store business cards, handouts, and other printed materials.
A Final Note About Nonprofit Conferences
When signing up for any nonprofit conferences, remember to approach these events with an open mind and a willingness to learn. Be prepared to engage in meaningful conversations, share your own experiences, and learn from others who are equally passionate about creating positive change.
For more information about nonprofit conferences, bookmark the Double the Donation and NXUnite websites. These sites offer ongoing updates on nonprofit webinars, panels, and conferences that any nonprofit professional can join to expand their skill set and fundraising knowledge.
https://doublethedonation.com/wp-content/uploads/2024/07/DTD_The-Best-Nonprofit-Conferences-in-2025-and-Beyond_Feature.png6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2024-11-25 10:00:382025-01-16 21:03:5112 of the Best Nonprofit Conferences in 2025 and Beyond
![How to Find Grants for Nonprofits [Quickly & Easily!]](https://doublethedonation.com/wp-content/uploads/2025/01/DTD_How-to-Find-Grants-for-Nonprofits-Quickly-Easily_Feature-1536x576.png)
